WEBVTT - Study Hall: HOW TO START A HEALTHCARE STAFFING AGENCY

0:00:00.400 --> 0:00:04.280
<v Speaker 1>You just realized your business needed to hire someone yesterday.

0:00:04.800 --> 0:00:09.520
<v Speaker 1>How can you find amazing candidates fast? Easy? Just use Indeed.

0:00:09.960 --> 0:00:12.680
<v Speaker 1>Stop struggling to get your job posts seen on other

0:00:12.760 --> 0:00:16.439
<v Speaker 1>job sites. With Indeed sponsored jobs, your post jumps to

0:00:16.480 --> 0:00:19.000
<v Speaker 1>the top of the page for your relevant candidates, so

0:00:19.120 --> 0:00:22.119
<v Speaker 1>you can reach the people you want faster. According to

0:00:22.160 --> 0:00:26.120
<v Speaker 1>Indeed data, sponsored jobs posted directly on Indeed have forty

0:00:26.120 --> 0:00:30.040
<v Speaker 1>five percent more applications than non sponsored jobs. Don't wait

0:00:30.080 --> 0:00:33.519
<v Speaker 1>any longer, speed up your hiring right now with Indeed,

0:00:33.960 --> 0:00:36.200
<v Speaker 1>and listeners of this show will get a seventy five

0:00:36.280 --> 0:00:39.440
<v Speaker 1>dollars sponsored job credit to get your jobs more visibility

0:00:39.600 --> 0:00:45.320
<v Speaker 1>at indeed dot com slash pod Katz thirteen. Just go

0:00:45.360 --> 0:00:50.120
<v Speaker 1>to Indeed dot com slash pod Katz thirteen right now

0:00:50.479 --> 0:00:53.040
<v Speaker 1>and support our show by saying you heard about Indeed

0:00:53.080 --> 0:00:57.400
<v Speaker 1>on this podcast. Terms and conditions apply. Hiring Indeed is

0:00:57.440 --> 0:00:58.040
<v Speaker 1>all you need.

0:00:59.080 --> 0:01:00.560
<v Speaker 2>So can you talk about that As far as your

0:01:00.600 --> 0:01:04.160
<v Speaker 2>backstory into coming into the health field and what made

0:01:04.200 --> 0:01:08.320
<v Speaker 2>you transition your family's trajectory from being a healthcare worker

0:01:08.640 --> 0:01:10.119
<v Speaker 2>to being a healthcare.

0:01:12.040 --> 0:01:14.960
<v Speaker 3>The trajectory was started with my mom.

0:01:16.040 --> 0:01:18.040
<v Speaker 4>Wait, she was the first one to make the pivot

0:01:18.200 --> 0:01:23.600
<v Speaker 4>into doing something entrepreneurial in healthcare. She started a nurse

0:01:23.640 --> 0:01:27.720
<v Speaker 4>staffing firm or what they call nursing agencies, so I

0:01:27.840 --> 0:01:30.880
<v Speaker 4>was helping her out with that, and that's what got me.

0:01:31.000 --> 0:01:35.800
<v Speaker 4>Like that early exposure to, you know, being entrepreneurial in healthcare,

0:01:36.319 --> 0:01:38.880
<v Speaker 4>my mind was still on, Okay, I got to get

0:01:39.080 --> 0:01:42.119
<v Speaker 4>go into a healthcare profession. They were thinking that all

0:01:42.120 --> 0:01:43.920
<v Speaker 4>of our kids were going to become doctors. My brother

0:01:44.000 --> 0:01:47.480
<v Speaker 4>is a physician, and another one of my brothers as

0:01:47.960 --> 0:01:51.200
<v Speaker 4>an MRI technologist as well. So a lot of us

0:01:51.920 --> 0:01:54.880
<v Speaker 4>went straight into healthcare because that's what was drilled into

0:01:54.880 --> 0:01:58.560
<v Speaker 4>our heads. But as I was going through school, I

0:01:58.640 --> 0:02:01.360
<v Speaker 4>started to focus more and more on the business side

0:02:01.360 --> 0:02:05.960
<v Speaker 4>of things, eventually opening up an expansion of the healthcare

0:02:06.000 --> 0:02:10.160
<v Speaker 4>company in Long Island. And I was using school and

0:02:10.240 --> 0:02:14.240
<v Speaker 4>using that experience to kind of build and improve the business.

0:02:14.840 --> 0:02:17.920
<v Speaker 4>She was working at a nursing home and they were

0:02:18.040 --> 0:02:21.320
<v Speaker 4>using what they'd call agency nurses, and she was like, well,

0:02:21.320 --> 0:02:23.959
<v Speaker 4>why don't I just start when I want to start

0:02:23.960 --> 0:02:26.640
<v Speaker 4>an agency and get my friends from other hospitals to

0:02:26.680 --> 0:02:29.440
<v Speaker 4>work for me and be one of your providers.

0:02:29.960 --> 0:02:32.200
<v Speaker 3>And that's where that company started.

0:02:33.120 --> 0:02:36.840
<v Speaker 4>But my mom has like zero computer skills, So when

0:02:36.840 --> 0:02:38.880
<v Speaker 4>it was time to create the documents, it was me

0:02:38.960 --> 0:02:39.720
<v Speaker 4>making the documents.

0:02:39.760 --> 0:02:40.520
<v Speaker 3>When it was time to.

0:02:40.520 --> 0:02:44.400
<v Speaker 4>Create spreadsheets, to do the invoicing, to manage quick books,

0:02:44.440 --> 0:02:47.640
<v Speaker 4>anything that was on a computer was me, right because

0:02:47.680 --> 0:02:51.359
<v Speaker 4>I was the kind of computer geek of my household.

0:02:51.760 --> 0:02:53.280
<v Speaker 4>So I was like, Oh, Carl, I need this, Can

0:02:53.360 --> 0:02:55.200
<v Speaker 4>you know how to make this? Could you get get

0:02:55.200 --> 0:02:58.040
<v Speaker 4>it out of the computer. So it was always me

0:02:58.080 --> 0:03:00.840
<v Speaker 4>and my mom working on that side of the business.

0:03:01.800 --> 0:03:06.639
<v Speaker 4>So when I went to college, I ended up expanding

0:03:06.840 --> 0:03:12.440
<v Speaker 4>the business into Long Island, and every lesson that I

0:03:12.480 --> 0:03:14.720
<v Speaker 4>took that I could kind of like learn from to

0:03:15.520 --> 0:03:18.000
<v Speaker 4>bring that knowledge back to the business, I did, and

0:03:18.600 --> 0:03:21.960
<v Speaker 4>I ended up studying health technology and management with the

0:03:21.960 --> 0:03:28.200
<v Speaker 4>concentration in radiology radiological studies, and that was to become

0:03:28.200 --> 0:03:31.640
<v Speaker 4>an X ray tech and a cat scan technologist and

0:03:31.639 --> 0:03:35.680
<v Speaker 4>an MRI technologist. And I chose that path because I

0:03:35.760 --> 0:03:40.240
<v Speaker 4>wanted to have flexibility in when I worked, right, because

0:03:40.680 --> 0:03:43.480
<v Speaker 4>there's certain positions in healthcare that are twenty four seven

0:03:43.960 --> 0:03:45.600
<v Speaker 4>and there's some of them that are only like nine

0:03:45.600 --> 0:03:48.000
<v Speaker 4>to five, and I didn't want to choose a career

0:03:48.040 --> 0:03:51.760
<v Speaker 4>path within healthcare that would narrow me down to work

0:03:51.760 --> 0:03:53.520
<v Speaker 4>in nine to five, because I knew I needed to

0:03:53.600 --> 0:03:56.960
<v Speaker 4>have the nine to five the business hours free to

0:03:57.040 --> 0:04:00.360
<v Speaker 4>expand on my business. So that was kind of the

0:04:00.360 --> 0:04:02.520
<v Speaker 4>reason why it chose x Ray because it's you know,

0:04:02.640 --> 0:04:06.280
<v Speaker 4>their x ray techs are working all shifts, they're doing

0:04:06.360 --> 0:04:10.600
<v Speaker 4>cascaing at night, or they could flex into MRI. So

0:04:10.640 --> 0:04:12.520
<v Speaker 4>I thought that that was going to be the best

0:04:12.520 --> 0:04:14.480
<v Speaker 4>fit for me. And plus I knew that I would

0:04:14.720 --> 0:04:17.719
<v Speaker 4>have work as well. And I never you know, and

0:04:17.760 --> 0:04:20.360
<v Speaker 4>this is a message to anybody who's thinking about going

0:04:20.400 --> 0:04:24.640
<v Speaker 4>the entrepreneurial I never like to not have.

0:04:24.880 --> 0:04:26.960
<v Speaker 3>A guaranteed income from somewhere.

0:04:27.520 --> 0:04:30.240
<v Speaker 4>And I felt like, if I'm if I can work

0:04:30.360 --> 0:04:33.480
<v Speaker 4>nights and I could work weekends and use all of

0:04:33.480 --> 0:04:36.480
<v Speaker 4>my free time during the day to folks in the business,

0:04:36.480 --> 0:04:38.240
<v Speaker 4>then I'm going to do that. But I'm never going

0:04:38.320 --> 0:04:41.919
<v Speaker 4>to sacrifice the potential to earn. And that's one of

0:04:41.920 --> 0:04:45.159
<v Speaker 4>the things that is pretty special about about healthcare is

0:04:45.160 --> 0:04:48.800
<v Speaker 4>because you know, a nurse could work, you know, three

0:04:49.000 --> 0:04:51.800
<v Speaker 4>three days a week, three thirteen hour shifts or three

0:04:51.839 --> 0:04:55.320
<v Speaker 4>twelve hour shifts, be full time, and then have four

0:04:55.400 --> 0:04:58.400
<v Speaker 4>days a week you know, on a nurse'ssalia at that

0:04:58.800 --> 0:05:01.279
<v Speaker 4>four days a week to focus on whatever else.

0:05:01.279 --> 0:05:03.920
<v Speaker 2>It is that focused on whatever else they want to

0:05:03.960 --> 0:05:05.200
<v Speaker 2>do in life. So it's like you can be a

0:05:05.200 --> 0:05:08.719
<v Speaker 2>real estate entrepreneur, you can work another job if you want.

0:05:08.760 --> 0:05:10.880
<v Speaker 2>It's like, you know, it's pretty flexible out and so

0:05:10.920 --> 0:05:12.839
<v Speaker 2>let me ask you this. As far as the healthcare

0:05:12.920 --> 0:05:16.560
<v Speaker 2>industry is something that pretty much is recession proof, there's

0:05:16.560 --> 0:05:18.720
<v Speaker 2>a shortage just like the only especially nurses, there's the

0:05:18.800 --> 0:05:23.760
<v Speaker 2>only profession I think that is extremely on demand right

0:05:23.800 --> 0:05:27.359
<v Speaker 2>now where everybody else is firing people and it's like

0:05:27.400 --> 0:05:29.640
<v Speaker 2>they can't find enough nurses, especially where we're at in

0:05:29.680 --> 0:05:34.160
<v Speaker 2>New York. So as far as that is concerned, right

0:05:34.760 --> 0:05:36.720
<v Speaker 2>for an entrepreneur, because we don't get in the business

0:05:36.760 --> 0:05:39.520
<v Speaker 2>model of it, how did you like, what was the

0:05:39.560 --> 0:05:44.080
<v Speaker 2>steps for you to start your home is it? I

0:05:44.120 --> 0:05:46.760
<v Speaker 2>don't a misquote. It's a home nursing service home long

0:05:46.839 --> 0:05:48.080
<v Speaker 2>term nursing service.

0:05:48.040 --> 0:05:52.000
<v Speaker 4>See licensed home care service agency and then New York

0:05:52.000 --> 0:05:52.599
<v Speaker 4>they call them.

0:05:52.440 --> 0:05:55.120
<v Speaker 3>Link says and chops. It's two types actually, But.

0:05:55.080 --> 0:05:58.960
<v Speaker 4>It started first as a staffing firm, which is very simple.

0:06:00.040 --> 0:06:03.200
<v Speaker 4>Our staffing firm just need to incorporate yourself. You need

0:06:03.240 --> 0:06:05.919
<v Speaker 4>to have a contract that says that you're going to

0:06:05.960 --> 0:06:11.039
<v Speaker 4>be providing you know, contracted services, a rate sheet that

0:06:11.040 --> 0:06:14.280
<v Speaker 4>says how much you're charging, and you're in business literally

0:06:15.200 --> 0:06:17.000
<v Speaker 4>for less than a thousand dollars. You could start out

0:06:17.520 --> 0:06:22.280
<v Speaker 4>a nursing agency, right because and it's it's actually mislabeled

0:06:22.320 --> 0:06:25.640
<v Speaker 4>as a nursing agency because you're not you're not taking

0:06:25.640 --> 0:06:29.160
<v Speaker 4>a percentage of the wages of that employee. So like

0:06:29.160 --> 0:06:31.919
<v Speaker 4>in New York City, you could get a license to

0:06:31.920 --> 0:06:37.320
<v Speaker 4>be an agency through consumer Affairs, so and that's a

0:06:37.440 --> 0:06:40.000
<v Speaker 4>very easy process, but that's because you're charging a fee

0:06:40.360 --> 0:06:43.359
<v Speaker 4>to the person that you that you're getting the job for.

0:06:44.240 --> 0:06:44.400
<v Speaker 3>Right.

0:06:44.960 --> 0:06:48.240
<v Speaker 4>A staffing firm is different because those people work for

0:06:48.320 --> 0:06:51.919
<v Speaker 4>your company and you're assigning them to work in a hospital,

0:06:52.000 --> 0:06:54.480
<v Speaker 4>in a nursing home or something like that, and you're

0:06:54.600 --> 0:06:57.920
<v Speaker 4>charging the hospital a fee, taking your cut, and then

0:06:57.960 --> 0:07:02.720
<v Speaker 4>paying your employee. So it's not by definition an agency,

0:07:02.720 --> 0:07:05.400
<v Speaker 4>but they just refer to them as agency nurses because

0:07:05.440 --> 0:07:07.359
<v Speaker 4>that's what the terminology is.

0:07:07.720 --> 0:07:09.960
<v Speaker 5>Where did the idea for the staffing agency come? Right,

0:07:10.000 --> 0:07:12.040
<v Speaker 5>So you're doing X rays, you deviated from the plan

0:07:12.080 --> 0:07:15.840
<v Speaker 5>of being a doctor. Was it from the influx of

0:07:15.840 --> 0:07:17.880
<v Speaker 5>people coming into the hospital and seeing that there was

0:07:17.920 --> 0:07:18.400
<v Speaker 5>a shortage.

0:07:18.480 --> 0:07:19.640
<v Speaker 6>Where did the influence come from?

0:07:19.640 --> 0:07:20.320
<v Speaker 3>It came from my mom.

0:07:21.160 --> 0:07:24.240
<v Speaker 4>She just saw an opportunity for a money grab and

0:07:24.280 --> 0:07:27.440
<v Speaker 4>she was like, well, if I know several nurses myself,

0:07:27.560 --> 0:07:29.680
<v Speaker 4>and I'm a nurse, so if I could start this,

0:07:30.320 --> 0:07:33.600
<v Speaker 4>then I could just pull my friends together and we

0:07:33.680 --> 0:07:37.200
<v Speaker 4>could provide services to these you know, understaffed hospitals and

0:07:37.240 --> 0:07:39.880
<v Speaker 4>nursing homes. So that's where the idea came from. I

0:07:40.160 --> 0:07:43.360
<v Speaker 4>got to give her that. But being exposed to that

0:07:43.800 --> 0:07:47.400
<v Speaker 4>at fourteen years old made and seeing what the numbers

0:07:47.440 --> 0:07:49.640
<v Speaker 4>were made it like, okay, this is a no brainer

0:07:49.680 --> 0:07:52.760
<v Speaker 4>for me to kind of expand on that. But while

0:07:53.000 --> 0:07:57.679
<v Speaker 4>we were in the staff infirm business, she also was like, well,

0:07:57.720 --> 0:08:00.600
<v Speaker 4>since we're doing well here, there's an another side to

0:08:00.640 --> 0:08:04.160
<v Speaker 4>this business, which is home healthcare. And I see those

0:08:04.160 --> 0:08:06.080
<v Speaker 4>companies and she worked. She would work, and that's my

0:08:06.720 --> 0:08:09.360
<v Speaker 4>mom is I guess pretty genius. She would have worked

0:08:09.400 --> 0:08:13.320
<v Speaker 4>for them to kind of learn how they maneuver and

0:08:13.360 --> 0:08:15.960
<v Speaker 4>get exposed to like where they get their contracts from,

0:08:16.160 --> 0:08:19.040
<v Speaker 4>how what's the money flow. And then she was like,

0:08:19.040 --> 0:08:21.720
<v Speaker 4>all right, let's look into getting a license. So while

0:08:21.720 --> 0:08:23.280
<v Speaker 4>we're in high school, we were working with a license.

0:08:23.320 --> 0:08:26.080
<v Speaker 4>A license didn't hit until two thousand and one. But

0:08:26.160 --> 0:08:29.560
<v Speaker 4>the staffing firm business was going well. I had expanded

0:08:29.640 --> 0:08:33.000
<v Speaker 4>to Long Island. We didn't do anything with the nursing agency,

0:08:33.120 --> 0:08:35.040
<v Speaker 4>I mean with the home healthcare agency. It was just

0:08:35.040 --> 0:08:38.679
<v Speaker 4>sitting there dormant. But something cool happened, which is New

0:08:38.760 --> 0:08:42.199
<v Speaker 4>York State stopped issuing the licenses, right, They capped out

0:08:42.240 --> 0:08:42.880
<v Speaker 4>the licenses.

0:08:43.320 --> 0:08:45.720
<v Speaker 3>So we start getting phone calls to buy our license.

0:08:45.920 --> 0:08:48.040
<v Speaker 4>And the phone call first was fifty thousand dollars, then

0:08:48.040 --> 0:08:49.480
<v Speaker 4>it was one hundred thousand dollars, then it was two

0:08:49.520 --> 0:08:52.520
<v Speaker 4>hundred and fifty thousand, there was four hundred thousand, and.

0:08:52.520 --> 0:08:56.079
<v Speaker 3>We thought about selling it just to fuel the staffing firm.

0:08:56.080 --> 0:08:59.520
<v Speaker 4>But it was like, wait, if we're getting offered four

0:08:59.559 --> 0:09:02.280
<v Speaker 4>hundred care for this license.

0:09:01.920 --> 0:09:04.160
<v Speaker 3>To operate, there's money here.

0:09:04.320 --> 0:09:05.840
<v Speaker 6>So what was What was the reason that New York

0:09:05.880 --> 0:09:07.839
<v Speaker 6>State decided to stop issuing.

0:09:07.679 --> 0:09:09.520
<v Speaker 4>Ze same reason why they're trying to scale back the

0:09:09.559 --> 0:09:13.480
<v Speaker 4>agencies now. It's just too much oversight. Right, So there's

0:09:13.880 --> 0:09:17.439
<v Speaker 4>more than two thousand agencies in New York, right, every

0:09:17.480 --> 0:09:19.959
<v Speaker 4>three years, we get surveyed by the state and they

0:09:20.000 --> 0:09:23.400
<v Speaker 4>have to send three nurses to your agency to review

0:09:23.440 --> 0:09:27.040
<v Speaker 4>your medical records. So to do that to two thousand agencies,

0:09:27.080 --> 0:09:31.120
<v Speaker 4>you need a lot of you know, personnel, So it

0:09:31.160 --> 0:09:32.920
<v Speaker 4>gets out of control every now and then where it's

0:09:32.960 --> 0:09:36.000
<v Speaker 4>just too many people to monitor. So they're actually trying

0:09:36.040 --> 0:09:40.000
<v Speaker 4>to force a consolidation within the industry, shrinking the number

0:09:40.040 --> 0:09:41.360
<v Speaker 4>of licenses that are out there.

0:09:41.240 --> 0:09:44.640
<v Speaker 3>So it's easier for them to maintain oversight.

0:09:45.040 --> 0:09:49.280
<v Speaker 2>So all right, so in a sense you have the

0:09:49.960 --> 0:09:52.440
<v Speaker 2>company where it's like a middleman. In a sense, staffing

0:09:52.480 --> 0:09:54.160
<v Speaker 2>is actually really big. We haven't even to talk about

0:09:54.200 --> 0:09:57.439
<v Speaker 2>staffing on this podcast before. But so you recruit, you

0:09:57.520 --> 0:10:01.240
<v Speaker 2>recruit people for job pretty much, and staffing you could

0:10:01.240 --> 0:10:03.920
<v Speaker 2>do any you could do staffing in any type of it, staffing,

0:10:04.160 --> 0:10:07.000
<v Speaker 2>naf staff and stuff like that. And then you you

0:10:07.120 --> 0:10:10.200
<v Speaker 2>charged the hospital and they pay you and then you

0:10:10.240 --> 0:10:11.880
<v Speaker 2>paid a difference. How lucretive can that make?

0:10:12.040 --> 0:10:12.240
<v Speaker 4>Is there?

0:10:12.280 --> 0:10:13.439
<v Speaker 3>What's the profit margins on that?

0:10:13.960 --> 0:10:18.480
<v Speaker 4>It could be as much as fifty percent because it

0:10:18.520 --> 0:10:21.120
<v Speaker 4>depends on what the hospital is willing to pay. In

0:10:21.320 --> 0:10:24.720
<v Speaker 4>home care, the profit margins about eleven to thirteen percent

0:10:25.000 --> 0:10:29.360
<v Speaker 4>because it's getting Medicaid dollars and the margins are small there,

0:10:29.600 --> 0:10:33.839
<v Speaker 4>just like the margin for a hospital is only eight percent, right,

0:10:33.880 --> 0:10:36.040
<v Speaker 4>hospitals are a functioning on eight percent margin. Or with

0:10:36.160 --> 0:10:38.720
<v Speaker 4>staffing itself, it could be as high as fifty because

0:10:38.760 --> 0:10:40.439
<v Speaker 4>it's it's how desperate are they for.

0:10:40.400 --> 0:10:41.840
<v Speaker 3>Staff and what are they willing to pay?

0:10:42.240 --> 0:10:45.520
<v Speaker 4>But usually you're charging like a thirty percent markup over

0:10:45.760 --> 0:10:46.800
<v Speaker 4>what you're paying your staff.

0:10:46.800 --> 0:10:49.720
<v Speaker 2>That's kind of so fifty percent the best case scenario.

0:10:50.000 --> 0:10:52.600
<v Speaker 2>If they give you two hundred, you give the employee

0:10:52.600 --> 0:10:53.480
<v Speaker 2>one hundred.

0:10:53.440 --> 0:10:55.040
<v Speaker 6>And you say, and you're taking one hundred.

0:10:55.679 --> 0:11:02.319
<v Speaker 7>Yeah clean, it's like if if if that's what they negotiated, right,

0:11:02.559 --> 0:11:04.920
<v Speaker 7>So with the nursing comp it's usually about thirty percent

0:11:04.960 --> 0:11:09.080
<v Speaker 7>over because the hospital and the nursing facilities thinking well,

0:11:09.200 --> 0:11:10.760
<v Speaker 7>what do we pay our nurses?

0:11:11.440 --> 0:11:13.920
<v Speaker 3>What about matching their payroll taxes?

0:11:14.000 --> 0:11:17.319
<v Speaker 4>Right, that's another expense their workers comp and their healthcare

0:11:17.360 --> 0:11:21.319
<v Speaker 4>expenses plus PTL. So when you're trying to you want

0:11:21.360 --> 0:11:23.880
<v Speaker 4>to come in as close to their price or their

0:11:23.920 --> 0:11:27.200
<v Speaker 4>overtime price as possible because they're either going to mandate

0:11:27.240 --> 0:11:30.600
<v Speaker 4>their staff to work overtime or they're going to use

0:11:30.600 --> 0:11:32.720
<v Speaker 4>an agency, and if you come in for like a

0:11:32.840 --> 0:11:35.680
<v Speaker 4>dollar or two less than what that figure is, it's

0:11:35.760 --> 0:11:39.560
<v Speaker 4>now a saving to that facility and they'll be interested.

0:11:39.600 --> 0:11:42.760
<v Speaker 4>So you could charge like thirty to fifty percent above

0:11:43.080 --> 0:11:45.160
<v Speaker 4>because if it's at fifty percent, you know you're hitting

0:11:45.160 --> 0:11:48.120
<v Speaker 4>the time and a half money, right, and they're still

0:11:48.160 --> 0:11:50.600
<v Speaker 4>going to they still may be short, so they still

0:11:50.600 --> 0:11:52.280
<v Speaker 4>may go with you, even though it's equal to their

0:11:52.280 --> 0:11:55.280
<v Speaker 4>time in a half number, and that doesn't include the

0:11:55.360 --> 0:11:57.440
<v Speaker 4>workers comp and taxes that they're going to have to

0:11:57.480 --> 0:11:59.040
<v Speaker 4>pay as the employer.

0:11:59.120 --> 0:12:02.000
<v Speaker 6>So undred thousand offer for the license, did you guys

0:12:02.080 --> 0:12:03.719
<v Speaker 6>decide to sell? You decide, you know what, we got

0:12:03.720 --> 0:12:05.000
<v Speaker 6>something great here, let's hold on to.

0:12:05.040 --> 0:12:07.120
<v Speaker 3>It, hold on to it. And at the same time

0:12:08.080 --> 0:12:09.480
<v Speaker 3>the market crashed.

0:12:10.200 --> 0:12:13.640
<v Speaker 4>So in the staffing business, right you have a contract

0:12:13.760 --> 0:12:16.920
<v Speaker 4>that says, all right, you're gonna pay me forty five

0:12:16.960 --> 0:12:20.880
<v Speaker 4>dollars an hour for an LPN nurse, and I'm going

0:12:20.960 --> 0:12:22.880
<v Speaker 4>to pay them and we're going to provide the service.

0:12:23.760 --> 0:12:28.040
<v Speaker 4>But what ends up happening is that you have the

0:12:28.160 --> 0:12:31.640
<v Speaker 4>terms that maybe every thirty days, every sixty, every ninety,

0:12:32.520 --> 0:12:36.560
<v Speaker 4>so you're front running the payroll until you get reimbursed

0:12:36.679 --> 0:12:39.280
<v Speaker 4>on your invoice, right, you're not getting paid weekly from

0:12:39.360 --> 0:12:40.200
<v Speaker 4>the nursing facility.

0:12:40.520 --> 0:12:41.960
<v Speaker 3>They don't pay out weekly.

0:12:42.600 --> 0:12:46.360
<v Speaker 4>So right before the market crashed, we were growing pretty

0:12:46.360 --> 0:12:49.640
<v Speaker 4>aggressively and we had line of credits to float that money.

0:12:50.120 --> 0:12:52.800
<v Speaker 4>So just like what's happening right now in this crash,

0:12:53.200 --> 0:12:56.679
<v Speaker 4>the banks pull back on those line of credits, so

0:12:57.040 --> 0:13:00.080
<v Speaker 4>we couldn't even provide as much services anymore. So it's like, well,

0:13:00.080 --> 0:13:02.840
<v Speaker 4>what are we going to do because now we can only.

0:13:02.679 --> 0:13:04.520
<v Speaker 3>Provide like thirty percent of our services.

0:13:04.520 --> 0:13:06.679
<v Speaker 4>And that's why we're even flirting with the idea of selling,

0:13:06.960 --> 0:13:09.120
<v Speaker 4>because it's like, if we've sold this for four hundred K,

0:13:09.240 --> 0:13:11.400
<v Speaker 4>that helps us, you know, have more buffer money.

0:13:12.960 --> 0:13:15.199
<v Speaker 3>But then we thought like, well, the.

0:13:15.160 --> 0:13:18.680
<v Speaker 4>Home healthy's get paid less than nurses, so let's just

0:13:18.720 --> 0:13:22.360
<v Speaker 4>start spooling up that side of the business, making you know,

0:13:22.480 --> 0:13:27.360
<v Speaker 4>smaller spread, but we can grow this beyond and people

0:13:27.400 --> 0:13:30.040
<v Speaker 4>are thinking about paying you almost half a million dollars

0:13:30.040 --> 0:13:30.640
<v Speaker 4>for the license.

0:13:30.800 --> 0:13:32.680
<v Speaker 3>There's got to be some money here, and that's where

0:13:32.720 --> 0:13:33.679
<v Speaker 3>that paper took place.

0:13:34.160 --> 0:13:35.920
<v Speaker 4>Is that true just for New York State or was

0:13:35.960 --> 0:13:38.760
<v Speaker 4>that something that was happening throughout the country where licenses

0:13:38.760 --> 0:13:39.840
<v Speaker 4>were being ceased.

0:13:40.440 --> 0:13:42.160
<v Speaker 3>Oh no, no, no, that's that's New York state.

0:13:42.280 --> 0:13:45.720
<v Speaker 4>Like right now in Florida, where I am and expanding

0:13:45.760 --> 0:13:49.360
<v Speaker 4>on my new venture, there isn't a moratorial licenses. I'm

0:13:49.360 --> 0:13:51.720
<v Speaker 4>applying for a license right now. Some states, I think

0:13:51.760 --> 0:13:54.520
<v Speaker 4>Michigan doesn't even have a license to operate. You could

0:13:54.559 --> 0:13:58.080
<v Speaker 4>just start a home care agency without any oversight, which

0:13:58.080 --> 0:14:00.240
<v Speaker 4>is kind of nuts to me because New York is

0:14:00.240 --> 0:14:05.720
<v Speaker 4>heavily regulated. California, of course heavily regulated. So you know,

0:14:05.840 --> 0:14:08.360
<v Speaker 4>short answer is that it depends on your state.

0:14:09.000 --> 0:14:12.160
<v Speaker 2>So a friend of mine in Ohio, he has a

0:14:13.240 --> 0:14:16.240
<v Speaker 2>health clinic and he was kind of explaining it to me,

0:14:16.280 --> 0:14:18.320
<v Speaker 2>and it was it was crazy because he was saying,

0:14:18.360 --> 0:14:21.040
<v Speaker 2>like with the healthcare industry, the common mistake that people

0:14:21.080 --> 0:14:22.960
<v Speaker 2>make is that they think that they actually have to

0:14:23.000 --> 0:14:27.320
<v Speaker 2>be in the field to actually be, you know, an

0:14:27.480 --> 0:14:30.920
<v Speaker 2>entrepreneur and like open a type of business. But you

0:14:30.960 --> 0:14:32.720
<v Speaker 2>don't have to be a doctor. You don't have to

0:14:32.720 --> 0:14:36.560
<v Speaker 2>be a licensed doctor to have these type of business right,

0:14:36.600 --> 0:14:38.480
<v Speaker 2>like that you have like you're not a licensed doctor, right.

0:14:38.520 --> 0:14:39.520
<v Speaker 3>I'm not a licensed doctor.

0:14:39.640 --> 0:14:43.160
<v Speaker 4>But in most states you have to have a licensed

0:14:43.160 --> 0:14:46.680
<v Speaker 4>person like either a nurse, or a physician on your

0:14:46.720 --> 0:14:49.680
<v Speaker 4>founding team if you're gonna if you're gonna do a

0:14:49.720 --> 0:14:51.960
<v Speaker 4>license home care agency, but as a staff and firm,

0:14:52.320 --> 0:14:54.000
<v Speaker 4>you could turn around and start one tomorrow.

0:14:54.160 --> 0:14:56.680
<v Speaker 6>So your mom would Your mom filled that role, right,

0:14:56.760 --> 0:14:57.480
<v Speaker 6>she was the nurse.

0:14:58.520 --> 0:14:59.960
<v Speaker 3>So that's that's how it worked.

0:15:00.280 --> 0:15:02.920
<v Speaker 4>So you know, if you're thinking about getting into this business,

0:15:03.320 --> 0:15:04.920
<v Speaker 4>like I get increase.

0:15:04.600 --> 0:15:07.320
<v Speaker 3>All the time on my channel where it's like how

0:15:07.320 --> 0:15:08.440
<v Speaker 3>do I start? How do I start?

0:15:08.480 --> 0:15:10.840
<v Speaker 4>So I started showing them step by step this is

0:15:10.840 --> 0:15:13.080
<v Speaker 4>how you do it. So step one, if you're going

0:15:13.080 --> 0:15:16.080
<v Speaker 4>to go and become a home care agency, you've got

0:15:16.120 --> 0:15:19.640
<v Speaker 4>to just research your Department of Health website and find

0:15:19.640 --> 0:15:24.000
<v Speaker 4>out are the issuing licenses, what is the application process,

0:15:24.400 --> 0:15:27.800
<v Speaker 4>and what are the rules and regulations right, because those

0:15:27.840 --> 0:15:30.360
<v Speaker 4>regulations are going to dictate what your policies are and

0:15:30.360 --> 0:15:32.960
<v Speaker 4>how your policies need to be drafted, and you're going

0:15:33.000 --> 0:15:35.160
<v Speaker 4>to need to develop your policies when you're applying.

0:15:35.640 --> 0:15:39.000
<v Speaker 3>It's actually pretty a pretty.

0:15:38.680 --> 0:15:43.000
<v Speaker 4>Grueling process because you're doing like man like four hundred

0:15:43.000 --> 0:15:45.480
<v Speaker 4>pages of policies, your forms that you're going to be

0:15:45.560 --> 0:15:48.960
<v Speaker 4>using to do your assessments. It's pretty intense, but you

0:15:48.960 --> 0:15:50.800
<v Speaker 4>could also hire a consultant to help you with that.

0:15:50.920 --> 0:15:54.240
<v Speaker 4>Like right now in Florida, since I'm in a much

0:15:54.280 --> 0:15:58.480
<v Speaker 4>better financial position than when we started the home caurgency before,

0:15:59.640 --> 0:16:02.680
<v Speaker 4>I'm just paying a consultant to handle the entire application

0:16:02.760 --> 0:16:07.200
<v Speaker 4>process and working on building my team while while they're

0:16:07.240 --> 0:16:10.280
<v Speaker 4>doing that piece, rather than physically typing. But from the

0:16:10.320 --> 0:16:13.360
<v Speaker 4>staffing firm perspective, you just need a you can get

0:16:13.440 --> 0:16:17.920
<v Speaker 4>like a boiler plate generic staffing firm contract. Pull that

0:16:18.040 --> 0:16:22.040
<v Speaker 4>up on Google, determine what area you're going to focus on,

0:16:22.080 --> 0:16:24.840
<v Speaker 4>if it's going to be healthcare or nursing, and then

0:16:25.000 --> 0:16:25.720
<v Speaker 4>decide what your.

0:16:25.640 --> 0:16:26.280
<v Speaker 3>Rates are going to be.

0:16:26.360 --> 0:16:28.960
<v Speaker 4>Make sure you're you're cushioning in at least thirty percent

0:16:29.000 --> 0:16:35.160
<v Speaker 4>spread because your payroll taxes are going to cost you

0:16:35.560 --> 0:16:38.400
<v Speaker 4>close to like ten percent, and then your worker's comp

0:16:38.520 --> 0:16:41.520
<v Speaker 4>is going to be around six to seven percent, so

0:16:41.560 --> 0:16:43.080
<v Speaker 4>then you're only going to be left in like twenty

0:16:43.080 --> 0:16:46.000
<v Speaker 4>So at least you charge your thirty percent markup if

0:16:46.000 --> 0:16:48.560
<v Speaker 4>you're going to do that. But the process, you know,

0:16:48.840 --> 0:16:52.560
<v Speaker 4>once you get licensed is all about what relationships you

0:16:52.920 --> 0:16:57.119
<v Speaker 4>build and executing on your marketing strategy so that you're finding.

0:16:56.920 --> 0:16:58.000
<v Speaker 3>Those those patients.

0:16:58.240 --> 0:17:01.840
<v Speaker 4>But on the staffing firm side, the process is call

0:17:02.520 --> 0:17:05.720
<v Speaker 4>the nursing home, called the hospital, speak with either the

0:17:05.760 --> 0:17:09.639
<v Speaker 4>administrator or the director of nursing and say, I am

0:17:09.640 --> 0:17:10.399
<v Speaker 4>a staff infirm.

0:17:10.640 --> 0:17:17.680
<v Speaker 3>I'm looking to gride services. Do you need coverage? Best time? Summertime? Why?

0:17:17.760 --> 0:17:21.280
<v Speaker 4>Because people are going on vacation. They're going to be short, right,

0:17:21.720 --> 0:17:24.240
<v Speaker 4>So that's when people are going to be desperate. They'll say, hey,

0:17:24.240 --> 0:17:27.160
<v Speaker 4>you know what, sure, you know, send us over your

0:17:27.280 --> 0:17:29.240
<v Speaker 4>send us over your contract and we'll have a reviewed.

0:17:29.560 --> 0:17:31.760
<v Speaker 4>The first contract that I got when I expanded in

0:17:31.760 --> 0:17:36.480
<v Speaker 4>Long Island took me about maybe two weeks of phone calls.

0:17:36.960 --> 0:17:39.880
<v Speaker 3>I just literally downloaded National County.

0:17:39.720 --> 0:17:43.080
<v Speaker 4>Nursing Homes and I just picked up the phone two

0:17:43.240 --> 0:17:44.440
<v Speaker 4>years old alone.

0:17:45.560 --> 0:17:47.399
<v Speaker 3>Call it cold calling.

0:17:47.960 --> 0:17:50.080
<v Speaker 5>You created the contrast yourself, or you sat down with

0:17:50.080 --> 0:17:51.480
<v Speaker 5>a lawyer. How did that process work?

0:17:52.200 --> 0:17:53.280
<v Speaker 3>Oh?

0:17:53.400 --> 0:17:57.440
<v Speaker 4>She took my mom took a copy of the contract

0:17:57.560 --> 0:18:01.240
<v Speaker 4>that her nursing home is using, and I just retyped

0:18:01.280 --> 0:18:02.160
<v Speaker 4>it all right.

0:18:02.440 --> 0:18:04.240
<v Speaker 2>Well, in the next segment, we want to talk more

0:18:04.240 --> 0:18:06.800
<v Speaker 2>about the business and also about the acquisition that you guys.

0:18:07.560 --> 0:18:09.639
<v Speaker 2>I know you were saying off camera that somebody had

0:18:09.680 --> 0:18:11.760
<v Speaker 2>offered you some money and you looked at that, And

0:18:11.840 --> 0:18:13.560
<v Speaker 2>because we'd like to talk about stories like that on

0:18:13.600 --> 0:18:15.800
<v Speaker 2>EUYL because these are things that the general public does

0:18:15.880 --> 0:18:18.919
<v Speaker 2>not know and isn't privy to. So yeah, we're going

0:18:19.000 --> 0:18:20.920
<v Speaker 2>to talk some more in depth about the healthcare fail

0:18:20.960 --> 0:18:23.600
<v Speaker 2>in the next segment. All right, So in this in

0:18:23.640 --> 0:18:25.640
<v Speaker 2>this segment, we're gonna we're gonna talk some more about

0:18:25.680 --> 0:18:29.119
<v Speaker 2>some actionable items. This is what everybody loves EYO for.

0:18:29.400 --> 0:18:31.720
<v Speaker 2>So you have two different businesses with the staffing firm

0:18:31.720 --> 0:18:33.680
<v Speaker 2>and the nursing But first I want to talk about

0:18:33.680 --> 0:18:36.720
<v Speaker 2>staffing so for people, because you said that's that's probably

0:18:36.760 --> 0:18:40.280
<v Speaker 2>like the more practical thing that really anybody can can

0:18:40.320 --> 0:18:43.000
<v Speaker 2>do as a staffing firm. And like I said, staffing

0:18:43.040 --> 0:18:45.919
<v Speaker 2>firms are big on a variety of different levels, not

0:18:46.000 --> 0:18:48.919
<v Speaker 2>just the medical. All over, staffing firms extremely big and

0:18:48.920 --> 0:18:52.080
<v Speaker 2>pretty much is just bridging the gap where somebody needs

0:18:52.119 --> 0:18:56.000
<v Speaker 2>work and their employees that are skilled to work but

0:18:56.560 --> 0:18:59.920
<v Speaker 2>they don't. They got to come together. So the staffing

0:19:00.080 --> 0:19:03.280
<v Speaker 2>firm job is to find the qualified employees and match

0:19:03.320 --> 0:19:06.479
<v Speaker 2>them with good employers. So what are some steps if

0:19:06.520 --> 0:19:08.720
<v Speaker 2>somebody wants to start their own staffing firm?

0:19:08.960 --> 0:19:10.800
<v Speaker 4>I'm going to try to break it down as simple

0:19:10.800 --> 0:19:13.439
<v Speaker 4>as possible. If you're going to be starting a staffing firm,

0:19:13.760 --> 0:19:15.200
<v Speaker 4>the first thing that you're going to need to do

0:19:15.480 --> 0:19:19.560
<v Speaker 4>is get your hands on just a basic staffing contract.

0:19:19.800 --> 0:19:22.080
<v Speaker 3>Okay, get a contract.

0:19:22.200 --> 0:19:25.479
<v Speaker 4>Review that contract, and part of that contract is going

0:19:25.560 --> 0:19:27.920
<v Speaker 4>to have a feed schedule, right, This is what you're

0:19:28.000 --> 0:19:31.719
<v Speaker 4>charging for the positions. Right, So if you're starting with nursing,

0:19:32.640 --> 0:19:36.440
<v Speaker 4>start with a feed schedule for urns, a feed schedule

0:19:36.520 --> 0:19:39.760
<v Speaker 4>for LPNs, which are licensed practical nurses, and then for

0:19:39.840 --> 0:19:43.720
<v Speaker 4>nurse aids, because those are the most utilized workers in

0:19:43.760 --> 0:19:45.359
<v Speaker 4>a nursing home or in a hospital.

0:19:45.520 --> 0:19:48.080
<v Speaker 3>Right. So that's one thing that you want to have.

0:19:49.480 --> 0:19:50.960
<v Speaker 3>But you're going to do your market.

0:19:50.720 --> 0:19:54.720
<v Speaker 4>Research next to know what is a nurse commanding as

0:19:54.720 --> 0:19:57.439
<v Speaker 4>far as salary, what is an LPN commanding as far

0:19:57.440 --> 0:19:58.000
<v Speaker 4>as salary?

0:19:58.440 --> 0:20:01.000
<v Speaker 3>And the nurse aid right, so that you know what

0:20:01.080 --> 0:20:02.560
<v Speaker 3>you're supposed to be paying.

0:20:02.320 --> 0:20:05.320
<v Speaker 5>Out specific to each state that you're in, specific to

0:20:05.680 --> 0:20:07.160
<v Speaker 5>specific to the state that you're in.

0:20:07.440 --> 0:20:08.520
<v Speaker 3>Specific to your region.

0:20:08.880 --> 0:20:11.960
<v Speaker 4>Even in New York, New York City is going to

0:20:12.040 --> 0:20:15.520
<v Speaker 4>charge higher rates than Buffalo, right, So you have to

0:20:15.600 --> 0:20:18.639
<v Speaker 4>just research your local market just to know what does it?

0:20:19.040 --> 0:20:20.359
<v Speaker 4>You know how much are you going to be paying,

0:20:20.560 --> 0:20:22.639
<v Speaker 4>because that's going to dictate how much are you going

0:20:22.720 --> 0:20:24.320
<v Speaker 4>to charge because.

0:20:24.080 --> 0:20:25.280
<v Speaker 3>You obviously need to cover that.

0:20:25.680 --> 0:20:28.320
<v Speaker 4>You're going to need to cover payroll, you need to

0:20:28.320 --> 0:20:30.920
<v Speaker 4>cover a worker's coup and then you're going to need

0:20:30.960 --> 0:20:34.359
<v Speaker 4>your profit marginal right, So I advise that whatever the

0:20:34.440 --> 0:20:37.800
<v Speaker 4>local rates are, charge a minimum of thirty percent more

0:20:38.520 --> 0:20:41.639
<v Speaker 4>or you know, as much as double, because it depends

0:20:41.640 --> 0:20:45.640
<v Speaker 4>on what's again the need of that position. So once

0:20:45.640 --> 0:20:48.919
<v Speaker 4>you have your contract set, the next thing that you

0:20:48.920 --> 0:20:52.000
<v Speaker 4>should do is obviously incorporate yourself, right, either go to

0:20:52.000 --> 0:20:56.280
<v Speaker 4>the LLC route or the corporation route, just so that

0:20:56.359 --> 0:20:59.959
<v Speaker 4>you have an entity and some sort of barrier between

0:21:00.080 --> 0:21:03.399
<v Speaker 4>you and liability. Right, that's the purpose and also the

0:21:03.400 --> 0:21:05.480
<v Speaker 4>tax benefit. So make sure you go out there and

0:21:05.520 --> 0:21:08.280
<v Speaker 4>incorporate yourself. You could do that on legal Zoom. I

0:21:08.359 --> 0:21:11.280
<v Speaker 4>use a service called Blumberg Excelsior. I'll send you guys

0:21:11.320 --> 0:21:13.720
<v Speaker 4>a link. You know, I like working with them. They're

0:21:13.800 --> 0:21:16.879
<v Speaker 4>quick and they'll set up your corporation within a day

0:21:17.000 --> 0:21:19.520
<v Speaker 4>or two. They'll even apply for your tax ID number,

0:21:19.600 --> 0:21:22.439
<v Speaker 4>all the things that you need to be recognized as

0:21:22.480 --> 0:21:25.720
<v Speaker 4>a business right, and that cost in New York is

0:21:25.760 --> 0:21:28.080
<v Speaker 4>going to be anywhere from like three hundred if you're

0:21:28.119 --> 0:21:31.840
<v Speaker 4>doing a corporation to like almost two thousand if you're

0:21:31.880 --> 0:21:35.320
<v Speaker 4>doing an LLC because of the publication fee that's associated

0:21:35.359 --> 0:21:39.320
<v Speaker 4>with that, because LLCs have to publish that they're coming

0:21:39.320 --> 0:21:42.639
<v Speaker 4>into existence. So once you have your contract and you

0:21:42.720 --> 0:21:45.000
<v Speaker 4>have your entity set up, and you have you know,

0:21:45.440 --> 0:21:48.000
<v Speaker 4>open up a bank account and the entity's name, the

0:21:48.040 --> 0:21:52.240
<v Speaker 4>next thing that you should do is probably hire a

0:21:52.280 --> 0:21:55.760
<v Speaker 4>few people right to get your application. You can pull

0:21:55.840 --> 0:21:58.719
<v Speaker 4>up any generic application online, but you're going to need

0:21:58.760 --> 0:22:00.960
<v Speaker 4>to get an application so you can actually on board

0:22:01.080 --> 0:22:04.960
<v Speaker 4>and have a pool of providers, nurses, nurse aids, LPNs,

0:22:05.000 --> 0:22:06.439
<v Speaker 4>whatever you're going to be hiring.

0:22:07.200 --> 0:22:10.600
<v Speaker 3>And you know, once you do get a hit, you're

0:22:10.640 --> 0:22:11.399
<v Speaker 3>going to be able to staff.

0:22:11.440 --> 0:22:14.560
<v Speaker 4>You don't want you don't want to get into contract

0:22:15.000 --> 0:22:16.040
<v Speaker 4>to provide staff.

0:22:15.760 --> 0:22:17.680
<v Speaker 3>And you got the staff right.

0:22:17.720 --> 0:22:21.320
<v Speaker 4>So I think if you're a healthcare professional, it might

0:22:21.400 --> 0:22:23.840
<v Speaker 4>make the most sense of staff yourself be one of

0:22:23.840 --> 0:22:26.280
<v Speaker 4>the people that gets dispatched, so at least you know

0:22:26.320 --> 0:22:28.800
<v Speaker 4>that you could fill in certain gaps if you get

0:22:28.800 --> 0:22:31.560
<v Speaker 4>that immediate call that you can work that shift yourself.

0:22:31.680 --> 0:22:33.600
<v Speaker 5>How many people? How many people are you putting on

0:22:33.600 --> 0:22:35.320
<v Speaker 5>the team to start? We're doing like two or three

0:22:35.359 --> 0:22:37.200
<v Speaker 5>including yourself, So you've got a four person.

0:22:36.960 --> 0:22:41.960
<v Speaker 4>Team in if you're starting a staff infirm, Yeah, I

0:22:42.000 --> 0:22:44.840
<v Speaker 4>would at least three in each position that that you're marketing.

0:22:45.160 --> 0:22:47.880
<v Speaker 4>So at least you have, you know, some depth to your.

0:22:47.720 --> 0:22:48.359
<v Speaker 3>To your staff.

0:22:49.080 --> 0:22:51.720
<v Speaker 6>So we have r N LPN and then health Day

0:22:51.760 --> 0:22:53.040
<v Speaker 6>so that would be nine people.

0:22:53.800 --> 0:22:54.560
<v Speaker 3>Yeah, gotcha.

0:22:55.040 --> 0:22:58.639
<v Speaker 2>So how do you because like there's a shortage of

0:22:59.080 --> 0:23:03.560
<v Speaker 2>nurses right now New York and there's like they're like

0:23:03.600 --> 0:23:05.840
<v Speaker 2>begging nurses to come from all over the country. Right,

0:23:05.880 --> 0:23:07.480
<v Speaker 2>So this is like a perfect if somebody had a

0:23:07.480 --> 0:23:11.159
<v Speaker 2>staffing agency for nurses right now, it'd be perfect, But like,

0:23:11.160 --> 0:23:14.880
<v Speaker 2>how do you find the candidates?

0:23:14.920 --> 0:23:18.960
<v Speaker 4>Like, I'm track talent, Okay, So first you've got to

0:23:19.000 --> 0:23:21.680
<v Speaker 4>just public. You're going to post on whatever you can indeed,

0:23:22.200 --> 0:23:28.679
<v Speaker 4>LinkedIn Facebook, jobs wherever, threads list, just post that you're hiring.

0:23:29.080 --> 0:23:30.920
<v Speaker 4>And the thing is, people are nurses.

0:23:31.280 --> 0:23:34.560
<v Speaker 3>I know. Most nurses I know are working two jobs. Right.

0:23:35.080 --> 0:23:38.080
<v Speaker 4>They're usually the top earner in their households, especially in

0:23:38.119 --> 0:23:38.840
<v Speaker 4>our community.

0:23:39.080 --> 0:23:41.080
<v Speaker 3>They're working two jobs, sometimes three jobs.

0:23:41.119 --> 0:23:44.119
<v Speaker 4>So they're always looking for jobs, right, because one, their

0:23:44.200 --> 0:23:47.199
<v Speaker 4>jobs exist and they're always looking. But if you dangle

0:23:47.480 --> 0:23:51.399
<v Speaker 4>a carrot, like higher rates than what they're normally getting paid,

0:23:52.640 --> 0:23:54.800
<v Speaker 4>then that also attracts them. So let's just say the

0:23:54.920 --> 0:24:00.159
<v Speaker 4>average thirty but you're paying thirty three. Then nurses who

0:24:00.160 --> 0:24:03.760
<v Speaker 4>are working for some other agency or they'll give up

0:24:03.800 --> 0:24:05.639
<v Speaker 4>their part time job and work with you for a

0:24:05.680 --> 0:24:08.119
<v Speaker 4>little more money. So you make it a smaller spread,

0:24:08.560 --> 0:24:10.320
<v Speaker 4>but you're attracting the talent that way.

0:24:10.480 --> 0:24:13.760
<v Speaker 5>But what what is what makes a candidate qualify? What

0:24:14.080 --> 0:24:17.040
<v Speaker 5>are the things they need? I'm assuming experience or maybe

0:24:17.040 --> 0:24:18.840
<v Speaker 5>not in this type of crisis.

0:24:18.560 --> 0:24:19.320
<v Speaker 3>Even experience.

0:24:19.480 --> 0:24:19.560
<v Speaker 6>Uh.

0:24:20.119 --> 0:24:24.080
<v Speaker 4>Licensed, they need to have most most people in healthcare

0:24:24.200 --> 0:24:28.000
<v Speaker 4>need to be licensed, right, So our answer license LPNs

0:24:28.000 --> 0:24:30.960
<v Speaker 4>are licensed. Nurse aids have a certificate. Home health aids

0:24:31.000 --> 0:24:33.400
<v Speaker 4>have a certificate, so they obviously need to be meet

0:24:33.520 --> 0:24:36.480
<v Speaker 4>whatever the guidelines are for the state. They also need

0:24:36.520 --> 0:24:39.919
<v Speaker 4>to have an up to date physical which shows that

0:24:39.960 --> 0:24:46.120
<v Speaker 4>they're immune to beesels, monks, Rubella rubiola, chickenpox for oursella,

0:24:46.240 --> 0:24:49.239
<v Speaker 4>that they also are TV negative so they can't have

0:24:49.320 --> 0:24:54.160
<v Speaker 4>active tuberculosis, and that they're what's called you know, safe

0:24:54.240 --> 0:24:57.800
<v Speaker 4>and fit to work okay, so that physical needs it's

0:24:57.960 --> 0:25:01.680
<v Speaker 4>done annually. All healthcare workers working in direct contact with

0:25:01.760 --> 0:25:03.919
<v Speaker 4>patients have to have an annual physical, so their physical

0:25:03.960 --> 0:25:05.960
<v Speaker 4>needs to be up to date. But every nurse and

0:25:06.040 --> 0:25:09.760
<v Speaker 4>everybody in the field knows that. So either they're getting

0:25:09.920 --> 0:25:12.119
<v Speaker 4>the physicals done at the job and they could get

0:25:12.160 --> 0:25:14.560
<v Speaker 4>their physicals from their job, or they just get their

0:25:14.560 --> 0:25:17.600
<v Speaker 4>physical from their doctor. But once they have that, they

0:25:17.600 --> 0:25:20.720
<v Speaker 4>have the application, they filled out their W two forms

0:25:21.640 --> 0:25:23.919
<v Speaker 4>or the ten ninety nine forms if they're or W

0:25:24.040 --> 0:25:27.000
<v Speaker 4>nine's if they're going to be ten ninety nine, and

0:25:27.040 --> 0:25:30.000
<v Speaker 4>they have their medical clearance and you have a copy

0:25:30.000 --> 0:25:34.040
<v Speaker 4>of their license, that's what you would consider a profile.

0:25:33.800 --> 0:25:35.919
<v Speaker 3>For that for that nurse.

0:25:36.280 --> 0:25:39.120
<v Speaker 4>Of course, their resume helps, but most of the time

0:25:39.160 --> 0:25:41.440
<v Speaker 4>they're not even asking for the resumes.

0:25:41.320 --> 0:25:42.439
<v Speaker 3>Because they're so behind.

0:25:42.480 --> 0:25:43.919
<v Speaker 4>It's just like, does this person have at least one

0:25:44.000 --> 0:25:47.639
<v Speaker 4>year's experience typically is what they're looking for, so you

0:25:47.640 --> 0:25:49.160
<v Speaker 4>would also look for that.

0:25:49.200 --> 0:25:53.640
<v Speaker 3>But sometimes you might have a new nurse who has maybe.

0:25:53.560 --> 0:25:57.600
<v Speaker 4>Eight years experience as a nurse aid that understands how

0:25:57.720 --> 0:26:01.080
<v Speaker 4>things move in a nursing facility that they'll be willing

0:26:01.119 --> 0:26:02.320
<v Speaker 4>to take as well.

0:26:02.720 --> 0:26:04.840
<v Speaker 3>Sometimes they orient them at the facility.

0:26:05.240 --> 0:26:07.199
<v Speaker 4>It really it's really a case by case, but at

0:26:07.280 --> 0:26:12.919
<v Speaker 4>minimum physical license or certificate and.

0:26:13.960 --> 0:26:17.040
<v Speaker 3>Identification and you know eligibility work in the United.

0:26:16.760 --> 0:26:20.280
<v Speaker 5>States, are there terms after you you find a candidate

0:26:20.359 --> 0:26:22.800
<v Speaker 5>that they have to stay with the company for six

0:26:22.840 --> 0:26:25.119
<v Speaker 5>to twelve months or does that exist in this in

0:26:25.119 --> 0:26:26.920
<v Speaker 5>the staffing aguencry you if.

0:26:26.840 --> 0:26:29.920
<v Speaker 4>You have that agreement with the worker, and usually within

0:26:29.960 --> 0:26:34.000
<v Speaker 4>the contract you have like a provision that they can

0:26:34.119 --> 0:26:38.000
<v Speaker 4>hire that person after one year if they pay you x.

0:26:38.000 --> 0:26:41.320
<v Speaker 3>Percentage of that person's salary. If not, they can't hire

0:26:41.320 --> 0:26:41.840
<v Speaker 3>that person.

0:26:42.240 --> 0:26:44.560
<v Speaker 4>So it's also a way for them to kind of

0:26:44.840 --> 0:26:47.280
<v Speaker 4>vet and recruit talent to a certain extent.

0:26:47.720 --> 0:26:50.359
<v Speaker 5>So that in that sense, right, let's say that they

0:26:50.400 --> 0:26:52.159
<v Speaker 5>made one hundred thousand, if they want to hire them

0:26:52.200 --> 0:26:54.040
<v Speaker 5>after the year, you take a percentage of that, so

0:26:54.080 --> 0:26:57.879
<v Speaker 5>you like, maybe I get five percent, so that's fifteen

0:26:58.040 --> 0:27:01.399
<v Speaker 5>fifteen thousand if we make it one hundred earners.

0:27:01.440 --> 0:27:01.800
<v Speaker 3>What's up?

0:27:01.880 --> 0:27:04.920
<v Speaker 5>You ever walk into a small business and everything just works,

0:27:05.280 --> 0:27:08.600
<v Speaker 5>like the checkout is fast, the receipts are digital, tipping

0:27:08.840 --> 0:27:11.280
<v Speaker 5>is a breeze, and you're out the door before the

0:27:11.320 --> 0:27:15.720
<v Speaker 5>line even builds odds are they're using Square. We love

0:27:15.760 --> 0:27:18.920
<v Speaker 5>supporting businesses that run on Square because it just feels seamless.

0:27:19.040 --> 0:27:21.600
<v Speaker 5>Whether it's a local coffee shop, a vendor at a

0:27:21.640 --> 0:27:24.480
<v Speaker 5>pop up market, or even one of our merch partners,

0:27:24.720 --> 0:27:28.520
<v Speaker 5>Square makes it easy for them to take payments, manage inventory,

0:27:28.640 --> 0:27:32.600
<v Speaker 5>and run their business with confidence, all from one simple system.

0:27:33.000 --> 0:27:35.600
<v Speaker 5>If you're a business owner or even just thinking about

0:27:35.640 --> 0:27:38.760
<v Speaker 5>launching something soon, Square is hands down one of the

0:27:38.760 --> 0:27:42.200
<v Speaker 5>best tools out there to help you start, run and grow.

0:27:42.520 --> 0:27:45.520
<v Speaker 5>It's not just about payments, it's about giving you time

0:27:45.600 --> 0:27:48.520
<v Speaker 5>back so you can focus on what matters most ready.

0:27:48.560 --> 0:27:51.959
<v Speaker 5>To see how Square can transform your business, visit Square

0:27:52.040 --> 0:27:56.560
<v Speaker 5>dot com backslash go backslash eyl to learn more that

0:27:56.760 --> 0:28:02.200
<v Speaker 5>Square dot com backslash, go backslash yl. Don't wait, don't hesitate.

0:28:02.320 --> 0:28:04.680
<v Speaker 5>Let's Square handle the back end so you can keep

0:28:04.720 --> 0:28:10.800
<v Speaker 5>pushing your vision forward. This episode is brought to you

0:28:10.840 --> 0:28:13.120
<v Speaker 5>by P and C Bank. A lot of people think

0:28:13.200 --> 0:28:17.080
<v Speaker 5>podcasts about work are boring, and sure they definitely can be,

0:28:17.560 --> 0:28:20.800
<v Speaker 5>but understanding of professional's routine shows us how they achieve

0:28:20.880 --> 0:28:25.080
<v Speaker 5>their success little by little, day after day. It's like

0:28:25.160 --> 0:28:27.960
<v Speaker 5>banking with P and C Bank. It might seem boring

0:28:27.960 --> 0:28:30.800
<v Speaker 5>to save, plan and make calculated decisions with your bank,

0:28:31.280 --> 0:28:33.720
<v Speaker 5>but keeping your money boring is what helps you live

0:28:33.800 --> 0:28:37.879
<v Speaker 5>a more happily fulfilled life. P and C Bank Brilliantly

0:28:37.960 --> 0:28:42.520
<v Speaker 5>Boring since eighteen sixty five. Brilliantly Boring since eighteen sixty

0:28:42.560 --> 0:28:45.840
<v Speaker 5>five is a service mark of the PNC Financial Service Group, Inc.

0:28:46.280 --> 0:28:49.640
<v Speaker 5>P and C Bank National Association Member FDIC.

0:28:51.840 --> 0:28:55.760
<v Speaker 1>You just realized your business needed to hire someone yesterday?

0:28:56.240 --> 0:29:00.480
<v Speaker 1>How can you find amazing candidates fast, easy to use

0:29:00.560 --> 0:29:03.840
<v Speaker 1>Indeed Stop struggling to get your job posts seen on

0:29:03.920 --> 0:29:07.800
<v Speaker 1>other job sites. With Indeed sponsored jobs, your post jumps

0:29:07.840 --> 0:29:10.160
<v Speaker 1>to the top of the page for your relevant candidates,

0:29:10.400 --> 0:29:13.480
<v Speaker 1>so you can reach the people you want faster. According

0:29:13.480 --> 0:29:17.120
<v Speaker 1>to Indeed data, sponsored jobs posted directly on Indeed have

0:29:17.240 --> 0:29:21.280
<v Speaker 1>forty five percent more applications than non sponsored jobs. Don't

0:29:21.320 --> 0:29:24.960
<v Speaker 1>wait any longer, speed up your hiring right now with Indeed,

0:29:25.400 --> 0:29:27.640
<v Speaker 1>and listeners of this show will get a seventy five

0:29:27.720 --> 0:29:30.880
<v Speaker 1>dollars sponsored job credit to get your jobs more visibility

0:29:31.040 --> 0:29:36.760
<v Speaker 1>at indeed dot com slash pod Katz thirteen. Just go

0:29:36.800 --> 0:29:41.600
<v Speaker 1>to Indeed dot com slash pod Katz thirteen right now

0:29:41.920 --> 0:29:44.479
<v Speaker 1>and support our show by saying you heard about indeed

0:29:44.520 --> 0:29:48.840
<v Speaker 1>on this podcast. Terms and conditions apply. Hiring indeed is

0:29:48.880 --> 0:29:49.680
<v Speaker 1>all you need.

0:29:50.280 --> 0:29:52.000
<v Speaker 6>Yep, okay, gotcha, Okay.

0:29:52.360 --> 0:29:55.200
<v Speaker 2>So to staffing, how lucrative is staffing?

0:29:55.280 --> 0:29:57.720
<v Speaker 3>We pivoted to home care.

0:29:58.120 --> 0:30:01.920
<v Speaker 4>We're doing about a million year year in revenue and

0:30:02.040 --> 0:30:06.160
<v Speaker 4>like the net margin is about twenty percent, so you're

0:30:06.320 --> 0:30:08.320
<v Speaker 4>seeing two hundred grand profits.

0:30:08.480 --> 0:30:10.920
<v Speaker 3>It see enough to earn.

0:30:10.720 --> 0:30:12.920
<v Speaker 4>On It wasn't it wasn't what it's what it was

0:30:12.960 --> 0:30:15.960
<v Speaker 4>for for like how it is for home care. But

0:30:16.120 --> 0:30:19.800
<v Speaker 4>we never got to the point like as far as

0:30:19.920 --> 0:30:22.360
<v Speaker 4>size that we did with the home care agency.

0:30:22.840 --> 0:30:26.640
<v Speaker 2>So pivoting to pivoting towards home care, So home care

0:30:26.640 --> 0:30:29.800
<v Speaker 2>is more is way more lucrative in your opinion, No.

0:30:29.720 --> 0:30:32.480
<v Speaker 3>They're they're I think I think they're equally lucrative.

0:30:33.120 --> 0:30:37.800
<v Speaker 4>It's just that the the funnel is different and there's

0:30:38.040 --> 0:30:42.960
<v Speaker 4>a larger barrier to entry. So you know there's with that,

0:30:43.120 --> 0:30:47.040
<v Speaker 4>of course, there's money, right, there's fewer view there's fewer providers,

0:30:47.560 --> 0:30:49.920
<v Speaker 4>and there's still a need. So we were able to

0:30:49.960 --> 0:30:53.800
<v Speaker 4>scale that aggressively because you know, a home health aid

0:30:54.000 --> 0:30:56.560
<v Speaker 4>only needs to train for eighty hours right to get

0:30:56.600 --> 0:31:00.360
<v Speaker 4>a certificate, and that means that there's there's a lot

0:31:00.360 --> 0:31:03.520
<v Speaker 4>of them out there, so we're able to scale up

0:31:03.800 --> 0:31:06.760
<v Speaker 4>the number of people that we have faster than a

0:31:06.760 --> 0:31:09.160
<v Speaker 4>bunch of a bunch of nurses. To get three hundred,

0:31:09.200 --> 0:31:12.640
<v Speaker 4>four hundred nurses, it's a lot harder to do than

0:31:12.720 --> 0:31:16.120
<v Speaker 4>to get three hundred or four hundred home healthy.

0:31:16.520 --> 0:31:18.440
<v Speaker 2>So to be a home health aid, to be a

0:31:18.440 --> 0:31:23.240
<v Speaker 2>home health aid, what do you have to do to become.

0:31:22.320 --> 0:31:26.320
<v Speaker 4>It's an eighty hour course, so it's you know, body mechanics,

0:31:26.440 --> 0:31:30.000
<v Speaker 4>how do you care for a patient? You know, making

0:31:30.000 --> 0:31:31.760
<v Speaker 4>sure that the water isn't too hot so you're not

0:31:31.840 --> 0:31:35.120
<v Speaker 4>burning a patient when you're giving them bath safe technique

0:31:35.160 --> 0:31:36.320
<v Speaker 4>at home safe technique.

0:31:36.560 --> 0:31:39.520
<v Speaker 3>Anybody can do that as long as they link up

0:31:39.520 --> 0:31:41.000
<v Speaker 3>to work in the United States yep.

0:31:41.480 --> 0:31:43.840
<v Speaker 2>So that's actually when we're talking about the business side.

0:31:43.840 --> 0:31:47.000
<v Speaker 2>But that's actually a job opportunity I guess as well

0:31:47.040 --> 0:31:50.360
<v Speaker 2>for people that might need work right yep.

0:31:51.040 --> 0:31:55.440
<v Speaker 4>And in New York they're making anywhere between fifteen and

0:31:55.760 --> 0:31:56.680
<v Speaker 4>twenty dollars an hour.

0:31:58.600 --> 0:32:03.320
<v Speaker 6>And the qualifications are like training program, that's it.

0:32:04.080 --> 0:32:08.880
<v Speaker 4>To training program and then also physically background check, background check.

0:32:08.920 --> 0:32:12.239
<v Speaker 2>Yeah, so all right, so you guys scaled that up

0:32:12.240 --> 0:32:14.800
<v Speaker 2>pretty pretty aggressively, and then you were saying that you

0:32:14.920 --> 0:32:17.640
<v Speaker 2>got to offer to sell the company.

0:32:17.720 --> 0:32:21.480
<v Speaker 4>So right now we're doing like for twenty nineteen, you

0:32:21.520 --> 0:32:25.240
<v Speaker 4>did about just under twelve million dollars in annual rev

0:32:26.040 --> 0:32:30.360
<v Speaker 4>and I got a mailer right from somebody who was like.

0:32:30.320 --> 0:32:31.240
<v Speaker 3>Are you looking to sell?

0:32:31.760 --> 0:32:33.840
<v Speaker 4>So I was like, let me, let me, let me

0:32:33.960 --> 0:32:35.960
<v Speaker 4>entertain this and see what numbers are throwing around.

0:32:36.080 --> 0:32:36.280
<v Speaker 3>Right.

0:32:36.840 --> 0:32:42.360
<v Speaker 4>So it was actually an agent who who a burgers

0:32:42.360 --> 0:32:46.240
<v Speaker 4>and acquisitions agent who broke his businesses. So he sat

0:32:46.240 --> 0:32:48.640
<v Speaker 4>with me and he was like, we could get you

0:32:48.680 --> 0:32:51.840
<v Speaker 4>fifty percent of your annual revenue and I was like,

0:32:51.920 --> 0:32:56.000
<v Speaker 4>all right, so talking about you know, between five and

0:32:56.040 --> 0:32:57.960
<v Speaker 4>six million dollars sale based on where we were at

0:32:57.960 --> 0:32:59.480
<v Speaker 4>that year, I was like, all right, cool.

0:33:00.080 --> 0:33:04.560
<v Speaker 3>So they brought in I'm not sure if I got to.

0:33:04.640 --> 0:33:06.600
<v Speaker 4>See the terms and conditions of the contract, so I'm

0:33:06.600 --> 0:33:07.959
<v Speaker 4>not going to say their name, but they brought in

0:33:08.120 --> 0:33:14.760
<v Speaker 4>a publicly traded home care agency that was acquiring agencies

0:33:14.800 --> 0:33:17.680
<v Speaker 4>like mine, right, and they reviewed our case mix and.

0:33:17.600 --> 0:33:20.320
<v Speaker 3>How much money were we making, and they made an offer.

0:33:20.080 --> 0:33:25.520
<v Speaker 4>That was consistent with that so it's like, okay, I

0:33:25.680 --> 0:33:29.720
<v Speaker 4>was my trader background. I started looking up the financials

0:33:29.720 --> 0:33:32.120
<v Speaker 4>of that company and looking at how they were organized,

0:33:32.200 --> 0:33:34.680
<v Speaker 4>and I saw that they were trading at.

0:33:36.280 --> 0:33:38.479
<v Speaker 3>At sixty times.

0:33:38.160 --> 0:33:42.920
<v Speaker 4>Earnings, right, they had a sixty pe And I then

0:33:43.000 --> 0:33:45.640
<v Speaker 4>looked at how many cases they have, and they have

0:33:45.840 --> 0:33:47.360
<v Speaker 4>like thirty thousand lives.

0:33:47.080 --> 0:33:49.240
<v Speaker 3>In the management in the country. And I was like,

0:33:49.280 --> 0:33:51.240
<v Speaker 3>all right, well, we have.

0:33:51.400 --> 0:33:55.720
<v Speaker 4>Three hundred patients, so we would just need to get

0:33:56.080 --> 0:33:59.560
<v Speaker 4>you know, one hundred times larger, right, And what would

0:33:59.600 --> 0:33:59.920
<v Speaker 4>that take?

0:34:00.120 --> 0:34:00.920
<v Speaker 3>How can we do that?

0:34:01.520 --> 0:34:04.080
<v Speaker 4>And I was like, well, they're trying to buy us

0:34:04.400 --> 0:34:08.640
<v Speaker 4>at like five times earnings, but they're trading at sixty.

0:34:09.160 --> 0:34:11.439
<v Speaker 4>This is a this is a dope brainer. They brought

0:34:11.440 --> 0:34:14.040
<v Speaker 4>in another company as well, not not not not the

0:34:14.040 --> 0:34:18.240
<v Speaker 4>public trade company, another another suitor, and they're like yeah.

0:34:18.400 --> 0:34:20.200
<v Speaker 4>I was like, what is your strategy here, which's the

0:34:20.280 --> 0:34:21.040
<v Speaker 4>what's the game plan?

0:34:21.400 --> 0:34:22.680
<v Speaker 3>The guy was like, we've.

0:34:22.480 --> 0:34:26.480
<v Speaker 4>Already taken another Uh, we've already taken another company public.

0:34:27.000 --> 0:34:31.399
<v Speaker 4>All we do is aggregate companies and go public. That's

0:34:31.480 --> 0:34:33.840
<v Speaker 4>that's our model, right. It's like we've done it in

0:34:33.880 --> 0:34:38.359
<v Speaker 4>fashion and now we're doing it in healthcare. So they

0:34:38.360 --> 0:34:40.320
<v Speaker 4>were trying to offer me four times earnings, and I

0:34:40.880 --> 0:34:44.600
<v Speaker 4>know that the publicly traded company is trading at sixty.

0:34:45.160 --> 0:34:49.560
<v Speaker 4>So it's just a matter of getting financing and going

0:34:49.560 --> 0:34:52.839
<v Speaker 4>out there and gobbling up smaller and mid sized agencies

0:34:53.440 --> 0:34:57.160
<v Speaker 4>so that you get the numbers to go public and

0:34:57.200 --> 0:35:00.560
<v Speaker 4>then you're gonna you're gonna make twelve x return on

0:35:00.640 --> 0:35:03.080
<v Speaker 4>what you just bought, because all you're doing is buying

0:35:03.120 --> 0:35:07.880
<v Speaker 4>functional agencies, putting them under one umbrella, stripping back duplicated jobs,

0:35:07.920 --> 0:35:10.640
<v Speaker 4>like you don't need a bunch of CFOs, you have

0:35:10.680 --> 0:35:15.320
<v Speaker 4>one CFO in your company, right, so they just aggregate

0:35:15.400 --> 0:35:18.799
<v Speaker 4>and go public. And I was like, you know what,

0:35:19.719 --> 0:35:23.000
<v Speaker 4>maybe we shouldn't sell, right, Maybe this is not the

0:35:23.040 --> 0:35:23.759
<v Speaker 4>direction to go in.

0:35:23.840 --> 0:35:26.680
<v Speaker 3>Maybe the direction to go in is emulate.

0:35:26.400 --> 0:35:30.719
<v Speaker 4>That model and start thinking about, you know, expanding the

0:35:30.760 --> 0:35:35.360
<v Speaker 4>business into different markets and expanding the business in a

0:35:35.440 --> 0:35:39.000
<v Speaker 4>way that you know, we're on a trajectory to go public.

0:35:39.040 --> 0:35:40.640
<v Speaker 4>And that's what I'm doing now with eight book.

0:35:40.680 --> 0:35:43.640
<v Speaker 6>So you turned down six million and to scale your

0:35:43.680 --> 0:35:44.280
<v Speaker 6>own business.

0:35:45.400 --> 0:35:50.040
<v Speaker 2>Yeah so so so all right, so eight book? What

0:35:49.880 --> 0:35:51.839
<v Speaker 2>is what does that include? As far as you're new

0:35:52.239 --> 0:35:54.120
<v Speaker 2>So you said that once you got that idea.

0:35:54.440 --> 0:35:59.839
<v Speaker 4>Yeah, our mission at a book is really to just

0:36:00.000 --> 0:36:06.239
<v Speaker 4>streamline the discharge planning process because hospitals. Hospitals are under

0:36:06.320 --> 0:36:11.160
<v Speaker 4>pressure to discharge patients quickly and make sure those patients

0:36:11.200 --> 0:36:15.680
<v Speaker 4>are readmitted. But what happens when somebody has pneumonia, goes home,

0:36:15.880 --> 0:36:18.920
<v Speaker 4>doesn't pick up their medication, they don't know how to

0:36:18.960 --> 0:36:22.480
<v Speaker 4>take their medication, they're not following a good diet, They regress,

0:36:22.719 --> 0:36:26.920
<v Speaker 4>they relapse, styand up back in nursing facility. When that happens,

0:36:27.480 --> 0:36:32.960
<v Speaker 4>the hospital gets penalized. So our mission is to streamline

0:36:32.960 --> 0:36:36.760
<v Speaker 4>that process so that hospitals are discharging using our software

0:36:36.760 --> 0:36:42.319
<v Speaker 4>solutions right discharging to home care so that immediately we're

0:36:42.320 --> 0:36:45.480
<v Speaker 4>picking up that patient, servicing them, making sure that someone

0:36:45.560 --> 0:36:47.480
<v Speaker 4>is there to pick up the medication, take care of them,

0:36:47.480 --> 0:36:49.879
<v Speaker 4>making sure they're not falling at home, making sure they're

0:36:49.880 --> 0:36:53.080
<v Speaker 4>not regressing so they don't trigger back into the hospital

0:36:53.080 --> 0:36:57.120
<v Speaker 4>and trigger that penalty, and by doing that, refunneling ourselves

0:36:57.719 --> 0:37:00.800
<v Speaker 4>with a lot of new referrals so the hospital solving

0:37:00.800 --> 0:37:01.760
<v Speaker 4>that hospital's problem.

0:37:01.800 --> 0:37:03.640
<v Speaker 5>The hospital gets penalized is like a fee or a

0:37:03.719 --> 0:37:05.440
<v Speaker 5>fine that the hospital gets.

0:37:05.480 --> 0:37:09.320
<v Speaker 4>That's not a fee or a fine they will subtract

0:37:09.440 --> 0:37:14.719
<v Speaker 4>up to three percent of their top line revenue.

0:37:13.840 --> 0:37:15.680
<v Speaker 3>For penalties on the following year.

0:37:15.760 --> 0:37:18.560
<v Speaker 4>So let's just say the hospital is making one hundred million, right,

0:37:18.920 --> 0:37:21.839
<v Speaker 4>the hospital margin eight percent, right, so they only make

0:37:21.880 --> 0:37:23.280
<v Speaker 4>an eight million dollars profit.

0:37:24.560 --> 0:37:27.920
<v Speaker 3>Medicare will penalize them three percent on.

0:37:28.040 --> 0:37:32.200
<v Speaker 4>Revenue and reimbursement, right, but their operation costs are still

0:37:32.239 --> 0:37:37.200
<v Speaker 4>going to cost them that ninety two million. So from

0:37:37.239 --> 0:37:41.200
<v Speaker 4>going from one hundred million to ninety seven and having

0:37:41.480 --> 0:37:45.080
<v Speaker 4>an underlying ninety two million dollar, you know, cost to

0:37:45.120 --> 0:37:49.720
<v Speaker 4>provide services, they're only making five million. That's that's almost

0:37:49.760 --> 0:37:54.520
<v Speaker 4>forty percent loss in their bottom line if they get penalized.

0:37:55.520 --> 0:37:57.680
<v Speaker 5>How many patients would it would it take for like

0:37:57.680 --> 0:38:00.319
<v Speaker 5>a hospital get penalized for something like that kicking.

0:38:01.239 --> 0:38:04.239
<v Speaker 4>It's it's like ratios, So it depends on how many

0:38:04.280 --> 0:38:08.239
<v Speaker 4>bets they have, how many what disease processes, because they're

0:38:08.239 --> 0:38:14.640
<v Speaker 4>targeting six disease processes, pneumonia, heart failure, cabbage which is

0:38:15.200 --> 0:38:19.719
<v Speaker 4>bypass surgery, complete joint replacement surgeries. So those are the

0:38:19.760 --> 0:38:23.440
<v Speaker 4>ones that are like the high risk because they're expensive

0:38:23.560 --> 0:38:27.320
<v Speaker 4>to take care of, and it's you know the mentality

0:38:27.360 --> 0:38:30.360
<v Speaker 4>of the government is we're paying you to fix them,

0:38:30.920 --> 0:38:34.080
<v Speaker 4>fix them, you get what I'm saying, Like, fix them,

0:38:34.200 --> 0:38:36.200
<v Speaker 4>make sure that they're healthy. But at the same time,

0:38:36.239 --> 0:38:38.960
<v Speaker 4>we're only paying you for four days for this hospital

0:38:38.960 --> 0:38:41.480
<v Speaker 4>state because that's the national average. So what is the

0:38:41.600 --> 0:38:43.879
<v Speaker 4>what is the hospital doing They need to get them

0:38:43.920 --> 0:38:45.719
<v Speaker 4>out or is they losing money and they need to

0:38:45.800 --> 0:38:48.480
<v Speaker 4>ensure that they don't come back. So our company is

0:38:48.520 --> 0:38:52.839
<v Speaker 4>focusing on that transitional care and converting into long term

0:38:52.880 --> 0:38:53.200
<v Speaker 4>care for.

0:38:53.160 --> 0:38:56.239
<v Speaker 6>Those who Yeah, you're helping making sure they don't come back,

0:38:56.760 --> 0:38:57.320
<v Speaker 6>we help.

0:38:57.120 --> 0:38:59.600
<v Speaker 3>Them to make sure they don't come back and saving

0:38:59.600 --> 0:39:00.000
<v Speaker 3>their reps.

0:39:00.680 --> 0:39:01.040
<v Speaker 6>Gotcha?

0:39:01.840 --> 0:39:05.480
<v Speaker 2>And so what's the business modecle? You said, like eventually

0:39:05.480 --> 0:39:08.400
<v Speaker 2>you want to take this public? Right, So how is

0:39:08.440 --> 0:39:10.440
<v Speaker 2>this different from Avalanche?

0:39:10.480 --> 0:39:12.040
<v Speaker 3>And like what do you see?

0:39:12.239 --> 0:39:14.960
<v Speaker 2>How did you replicate what you saw the larger company

0:39:15.000 --> 0:39:18.040
<v Speaker 2>do to you and how are you going to implement that?

0:39:18.080 --> 0:39:20.920
<v Speaker 2>And like really scaling aid Book is it to acquire

0:39:20.960 --> 0:39:23.920
<v Speaker 2>other small sized companies and bring them under the umbrella

0:39:23.960 --> 0:39:25.760
<v Speaker 2>of aid Brook or Okay?

0:39:25.880 --> 0:39:29.920
<v Speaker 4>So for me, what I because I've been trying to

0:39:29.960 --> 0:39:33.640
<v Speaker 4>push my partners in the home care company an Avalanche,

0:39:34.400 --> 0:39:38.160
<v Speaker 4>to think about things on a larger level. Always That's

0:39:38.160 --> 0:39:40.680
<v Speaker 4>always been the case, right. I always wanted to push

0:39:40.680 --> 0:39:45.200
<v Speaker 4>the business further. And what I realized is that they

0:39:45.280 --> 0:39:49.040
<v Speaker 4>were going into business for the freedom that you know,

0:39:49.160 --> 0:39:52.280
<v Speaker 4>owning your own business allows, right, you can take vacation

0:39:52.400 --> 0:39:55.640
<v Speaker 4>when you want, do what you want. And they were

0:39:55.800 --> 0:39:59.040
<v Speaker 4>comfortable with what we're making there, right, So they weren't

0:39:59.080 --> 0:40:01.799
<v Speaker 4>looking to push. They do want growth, they do want

0:40:01.840 --> 0:40:04.640
<v Speaker 4>to make more money, but they're not willing to adjust

0:40:04.640 --> 0:40:10.400
<v Speaker 4>their habits and mindset to run multiple locations to expand

0:40:10.400 --> 0:40:13.520
<v Speaker 4>into different states. They're not They're not there. So the

0:40:13.560 --> 0:40:15.880
<v Speaker 4>first thing that I'm doing with aid Book is assembling

0:40:15.880 --> 0:40:21.720
<v Speaker 4>a team that has industry knowledge and working in public companies.

0:40:21.880 --> 0:40:25.480
<v Speaker 4>So what I'm doing at aid Book is focusing on

0:40:25.680 --> 0:40:30.360
<v Speaker 4>talent that has worked in publicly traded companies and just

0:40:30.440 --> 0:40:33.680
<v Speaker 4>building our infrastructure with that mindset. So not only are

0:40:33.680 --> 0:40:36.400
<v Speaker 4>we going to be using technology as and solving that

0:40:36.480 --> 0:40:39.040
<v Speaker 4>problem for the hospital to be a driver of growth

0:40:39.040 --> 0:40:42.560
<v Speaker 4>in our business, but we will entertain, you know, acquisitions

0:40:42.600 --> 0:40:45.640
<v Speaker 4>as well, because as we get close it makes more

0:40:45.719 --> 0:40:49.359
<v Speaker 4>sense to so let me let me put it this way.

0:40:50.920 --> 0:40:53.920
<v Speaker 4>I believe that our software and aligning ourselves with the

0:40:53.960 --> 0:40:56.960
<v Speaker 4>hospitals will allow us to grow by you know, one

0:40:57.040 --> 0:40:58.080
<v Speaker 4>hundred patients per month.

0:40:58.640 --> 0:40:58.839
<v Speaker 3>Right.

0:41:00.200 --> 0:41:03.120
<v Speaker 4>If I'm growing by my one hundred patients per month

0:41:03.440 --> 0:41:06.440
<v Speaker 4>in one city, then I need to set up in

0:41:06.480 --> 0:41:09.320
<v Speaker 4>another city and grow an agency by one hundred patients

0:41:09.320 --> 0:41:11.960
<v Speaker 4>a month by employing the same software, the same marketing

0:41:12.000 --> 0:41:12.680
<v Speaker 4>team to do that.

0:41:12.920 --> 0:41:13.120
<v Speaker 3>Right.

0:41:13.560 --> 0:41:16.640
<v Speaker 4>So, if I'm going into a new state, rather than

0:41:16.680 --> 0:41:21.360
<v Speaker 4>go through this lengthy, you know, licensing process, which for

0:41:21.480 --> 0:41:24.399
<v Speaker 4>Florida is going to take me four months to have

0:41:24.640 --> 0:41:27.640
<v Speaker 4>the license and then another six months to get Medicare approval,

0:41:28.680 --> 0:41:30.239
<v Speaker 4>what I could do when I'm going into a new

0:41:30.280 --> 0:41:33.200
<v Speaker 4>state and better capitalized.

0:41:33.600 --> 0:41:35.200
<v Speaker 3>I could just start buying.

0:41:35.120 --> 0:41:39.000
<v Speaker 4>Smaller mid sized companies at five times earnings and just

0:41:39.080 --> 0:41:42.200
<v Speaker 4>point our marketing engine to them and scale them up

0:41:42.239 --> 0:41:46.440
<v Speaker 4>to two thousand, three thousand patients per per an agency

0:41:46.480 --> 0:41:50.160
<v Speaker 4>per state. Once I get to like twelve fifteen thousand

0:41:50.360 --> 0:41:53.359
<v Speaker 4>lives in the management, I have something that I can

0:41:53.360 --> 0:41:56.160
<v Speaker 4>take to the public market, or once again, step to

0:41:56.280 --> 0:42:01.239
<v Speaker 4>a larger conglomerate and say, look, we're growing at a

0:42:01.320 --> 0:42:02.520
<v Speaker 4>thousand patients per month.

0:42:03.480 --> 0:42:05.560
<v Speaker 3>We don't see an end in our funnel.

0:42:07.560 --> 0:42:12.000
<v Speaker 4>You're growing by acquiring companies right at five times earnings.

0:42:12.920 --> 0:42:16.840
<v Speaker 4>If you just buy our system that's already functional and

0:42:17.760 --> 0:42:22.040
<v Speaker 4>fully aligned with the hospitals, then you're going to grow

0:42:22.120 --> 0:42:28.840
<v Speaker 4>at this rate in perpetuity, right, So why wouldn't you

0:42:29.280 --> 0:42:31.359
<v Speaker 4>want to buy this? And at the same time, I'll

0:42:31.360 --> 0:42:33.520
<v Speaker 4>still be on the track to take the company public.

0:42:33.680 --> 0:42:36.720
<v Speaker 4>So for me, the most important thing is an initial

0:42:36.760 --> 0:42:41.319
<v Speaker 4>team that has that experience. So I've already coached some

0:42:41.400 --> 0:42:46.720
<v Speaker 4>talent from Toperware, and now I coached one person from

0:42:47.160 --> 0:42:50.400
<v Speaker 4>h Emory the hospital system in Atlanta, And these are

0:42:50.400 --> 0:42:53.280
<v Speaker 4>people who are interested in being involved in a startup

0:42:53.640 --> 0:42:58.080
<v Speaker 4>with this with this trajectory in mind that within five

0:42:58.120 --> 0:43:00.719
<v Speaker 4>to seven years we're going to exit and to exit big,

0:43:01.280 --> 0:43:04.360
<v Speaker 4>and we need to function this way and just replicating

0:43:04.400 --> 0:43:08.960
<v Speaker 4>systems with that that you would come to find in

0:43:09.000 --> 0:43:13.359
<v Speaker 4>a public traded company. So you'll see that most publicly

0:43:13.440 --> 0:43:16.680
<v Speaker 4>traded companies are you know, will have one of the

0:43:16.719 --> 0:43:19.640
<v Speaker 4>major accounting firms doing doing their accounting or at least

0:43:19.640 --> 0:43:23.399
<v Speaker 4>doing their audits, like PwC for instance. So from from

0:43:23.560 --> 0:43:28.239
<v Speaker 4>day one, our accounting structure has to be on point, right,

0:43:28.320 --> 0:43:30.359
<v Speaker 4>because that happens if you if you notice, like when

0:43:30.360 --> 0:43:32.920
<v Speaker 4>you're looking at like startups that are trying to go public,

0:43:33.600 --> 0:43:36.360
<v Speaker 4>they some of them get jammed up because of accounting,

0:43:36.800 --> 0:43:40.000
<v Speaker 4>you know issues is because they didn't have their structure

0:43:40.080 --> 0:43:41.719
<v Speaker 4>right and now they got to get they got to

0:43:41.920 --> 0:43:45.239
<v Speaker 4>spend two or three years getting their financial straight to

0:43:45.280 --> 0:43:48.319
<v Speaker 4>then take the company public. So by building from from

0:43:48.320 --> 0:43:51.960
<v Speaker 4>the very beginning with the mindset of this is this

0:43:52.040 --> 0:43:55.239
<v Speaker 4>is how accounting is done in pubularly traded companies. This

0:43:55.320 --> 0:43:59.760
<v Speaker 4>is how much money is allocated to marketing spend versus revenue.

0:44:00.120 --> 0:44:03.040
<v Speaker 4>Having all those details and people who are familiar with

0:44:03.080 --> 0:44:06.320
<v Speaker 4>those details being on your team from the beginning is

0:44:06.560 --> 0:44:08.680
<v Speaker 4>what you need. And also you're going to need money

0:44:08.719 --> 0:44:10.880
<v Speaker 4>to support that. A lot of one of the mistakes

0:44:10.880 --> 0:44:13.759
<v Speaker 4>that we make, as you know as a community is

0:44:13.800 --> 0:44:17.760
<v Speaker 4>we'll start our business with too little money with our friends,

0:44:18.080 --> 0:44:21.120
<v Speaker 4>with our family, and they're not skilled to take it

0:44:21.160 --> 0:44:21.919
<v Speaker 4>to a certain point.

0:44:22.200 --> 0:44:24.200
<v Speaker 3>And then you don't even have the discussion of what

0:44:24.280 --> 0:44:25.000
<v Speaker 3>is the vision.

0:44:24.800 --> 0:44:27.600
<v Speaker 4>For the company, Where are we trying to go, what

0:44:27.640 --> 0:44:29.520
<v Speaker 4>are we trying to do, how are we trying to

0:44:29.560 --> 0:44:35.480
<v Speaker 4>get there? Are our visions aligned, are values aligned? And

0:44:35.800 --> 0:44:37.399
<v Speaker 4>those things you need to send you need to set

0:44:37.440 --> 0:44:40.440
<v Speaker 4>them from the beginning. If you don't. You're going to

0:44:40.480 --> 0:44:43.120
<v Speaker 4>be building a company on a shaky foundation, or you're

0:44:43.120 --> 0:44:45.799
<v Speaker 4>going to build a company that you know at a

0:44:45.840 --> 0:44:49.640
<v Speaker 4>certain point it can't grow anymore because your your foundation

0:44:49.760 --> 0:44:50.200
<v Speaker 4>is in set.

0:44:50.719 --> 0:44:54.760
<v Speaker 2>Yeah, that's big. Well, obviously I've heard vast sets under management.

0:44:54.760 --> 0:44:57.959
<v Speaker 2>I never heard of lives under management before, but makes

0:44:57.960 --> 0:45:01.480
<v Speaker 2>sense if you're in a medical field. So yeah, I

0:45:01.480 --> 0:45:03.200
<v Speaker 2>mean that. Like you said, I mean you just outline

0:45:03.239 --> 0:45:05.960
<v Speaker 2>your vision. And I think that that's important for entrepreneurs,

0:45:06.000 --> 0:45:09.600
<v Speaker 2>whether it's big, small, middle whatever. You have to have

0:45:09.640 --> 0:45:11.920
<v Speaker 2>a vision. And it's like you already kind of have

0:45:12.120 --> 0:45:14.839
<v Speaker 2>an idea in your mind. Nothing ever goes according to plan,

0:45:14.880 --> 0:45:16.759
<v Speaker 2>but at least you have a roadmap of where you

0:45:16.800 --> 0:45:19.160
<v Speaker 2>want your company to go. And that's more than half

0:45:19.160 --> 0:45:21.000
<v Speaker 2>the battle right there. I think a lot of entrepreneurs

0:45:21.000 --> 0:45:23.560
<v Speaker 2>are just winging it, winking up and just trying to

0:45:23.600 --> 0:45:26.160
<v Speaker 2>figure it out day to day, like they're literally living

0:45:26.239 --> 0:45:30.439
<v Speaker 2>day to day, and times like this it just really

0:45:30.480 --> 0:45:33.640
<v Speaker 2>exposes that. And now you're in a financial crisis because

0:45:33.640 --> 0:45:37.200
<v Speaker 2>you never really had a business plan. You just had

0:45:37.360 --> 0:45:40.520
<v Speaker 2>you know, figure it out mentality as you go, and

0:45:40.560 --> 0:45:41.839
<v Speaker 2>that can only take you so far.

0:45:42.640 --> 0:45:45.560
<v Speaker 3>Correct, It's it's a and the thing, I'm lucky.

0:45:45.880 --> 0:45:52.279
<v Speaker 4>Really, I'm lucky, like just like like like.

0:45:50.480 --> 0:45:57.560
<v Speaker 3>Like the VC dude that was just from Black Star Fire, Yeah, Kwame.

0:45:59.280 --> 0:46:01.000
<v Speaker 4>When I was watching, I was like, this is like

0:46:01.080 --> 0:46:04.640
<v Speaker 4>my story, right because his father's a physician.

0:46:05.600 --> 0:46:08.120
<v Speaker 3>He's helping out at the office, he's learning and he's

0:46:08.160 --> 0:46:08.759
<v Speaker 3>watching and like.

0:46:09.160 --> 0:46:12.520
<v Speaker 4>Having that that information coming into your mind from that

0:46:12.640 --> 0:46:14.960
<v Speaker 4>young you start to just like you say, I think

0:46:15.000 --> 0:46:17.520
<v Speaker 4>you say something. If you start looking at a yellow car,

0:46:17.560 --> 0:46:19.160
<v Speaker 4>you start to notice more yellow cars.

0:46:19.480 --> 0:46:22.400
<v Speaker 3>Right. So if I am ready I'm looking at okay,

0:46:22.680 --> 0:46:25.560
<v Speaker 3>my mom's staffing business, and I'm now I'm in the

0:46:25.560 --> 0:46:28.719
<v Speaker 3>staffing business myself. You start and I'm working in hospitals,

0:46:29.040 --> 0:46:32.600
<v Speaker 3>you start having your eyes open to where's the money moving,

0:46:32.640 --> 0:46:35.319
<v Speaker 3>how's it moving? So certain things that will go over

0:46:35.360 --> 0:46:37.920
<v Speaker 3>your head don't go over your head anymore immediately. Right.

0:46:38.640 --> 0:46:39.680
<v Speaker 3>So it's the same thing.

0:46:39.719 --> 0:46:42.799
<v Speaker 4>But what I see with a lot of people is

0:46:42.840 --> 0:46:46.440
<v Speaker 4>that they either they don't have much, you know, entrepreneurial experience.

0:46:46.840 --> 0:46:50.000
<v Speaker 4>They get it later in life and they start just

0:46:50.080 --> 0:46:52.759
<v Speaker 4>winging it. The best thing that you could do is

0:46:53.320 --> 0:46:57.520
<v Speaker 4>you know, here what one do like a business, a

0:46:57.560 --> 0:47:00.680
<v Speaker 4>business template or a business model, right just look just

0:47:00.719 --> 0:47:06.120
<v Speaker 4>google business model and youtubeer a business model video. It

0:47:06.280 --> 0:47:08.720
<v Speaker 4>walks you through how you should be thinking about your business.

0:47:08.840 --> 0:47:11.560
<v Speaker 4>The very first thing is what is your value proposition?

0:47:12.280 --> 0:47:13.080
<v Speaker 3>What are you offering?

0:47:13.080 --> 0:47:17.400
<v Speaker 4>What problem are you fixing or what need are you addressing?

0:47:18.160 --> 0:47:20.120
<v Speaker 4>What what is that in your company?

0:47:20.640 --> 0:47:24.600
<v Speaker 3>Right? So at eight book, what is our value proposition?

0:47:25.360 --> 0:47:30.520
<v Speaker 4>We're dealing with this problem that hospitals have of patients

0:47:30.800 --> 0:47:33.960
<v Speaker 4>being readmitted, and that's the problem that we're trying to solve.

0:47:34.160 --> 0:47:37.080
<v Speaker 4>And we're going to monetize that by solving that problem

0:47:37.120 --> 0:47:39.640
<v Speaker 4>and by being the service provider to those patients.

0:47:40.400 --> 0:47:42.359
<v Speaker 6>How many how many states are you operating in right now?

0:47:42.440 --> 0:47:44.959
<v Speaker 3>Right now? Well, New York and then what's eight book

0:47:45.040 --> 0:47:45.840
<v Speaker 3>is going to be Florida?

0:47:45.880 --> 0:47:46.280
<v Speaker 6>Florida.

0:47:46.440 --> 0:47:48.839
<v Speaker 5>And when I'm thinking Florida, and I'm thinking, like when

0:47:48.840 --> 0:47:52.240
<v Speaker 5>you said you want to grow your your clients by

0:47:52.360 --> 0:47:55.120
<v Speaker 5>one hundred per or thousand per year, you're in a

0:47:55.200 --> 0:48:00.000
<v Speaker 5>state with the largest population, well the oldest population.

0:47:59.600 --> 0:48:01.680
<v Speaker 6>In the kind of was that done intentionally?

0:48:03.120 --> 0:48:09.359
<v Speaker 4>Actually not really, because Florida, like in New York, we're

0:48:09.360 --> 0:48:13.120
<v Speaker 4>dealing mostly with Medicaid managed long term care right as

0:48:13.120 --> 0:48:17.080
<v Speaker 4>the payer Florida has a cap on how many waivers

0:48:17.080 --> 0:48:21.359
<v Speaker 4>they put out. Right, it's a red state mostly, so

0:48:21.920 --> 0:48:24.920
<v Speaker 4>they put out you know, they do less spending, so

0:48:24.960 --> 0:48:27.239
<v Speaker 4>a lot of the people here are self paid. But

0:48:27.440 --> 0:48:30.239
<v Speaker 4>I liked Florida because you know, I'm going to be

0:48:30.600 --> 0:48:34.240
<v Speaker 4>living part time in Colombia. So it's a good midpoint

0:48:34.320 --> 0:48:37.759
<v Speaker 4>between Columbia and New York. So, and it has the

0:48:37.760 --> 0:48:41.360
<v Speaker 4>international airports. The weather it's good, So that's why I chose.

0:48:41.760 --> 0:48:44.760
<v Speaker 4>I chose Florida. But I'm going to be expanding into

0:48:44.840 --> 0:48:48.719
<v Speaker 4>every state that has, you know, a thriving home care

0:48:49.120 --> 0:48:56.080
<v Speaker 4>community like come care infrastructure, so Florida, North Carolina, Texas, Atlanta,

0:48:56.239 --> 0:49:03.000
<v Speaker 4>or Georgia, Pennsylvania, California. So those are states that I

0:49:03.080 --> 0:49:06.840
<v Speaker 4>would be willing to enter because I know that the

0:49:07.480 --> 0:49:09.920
<v Speaker 4>home care infrastructure is good there.

0:49:09.960 --> 0:49:11.920
<v Speaker 2>You haven't, ladies and gentlemen. So on the last segment,

0:49:11.920 --> 0:49:14.240
<v Speaker 2>we're going to talk about your software system. That's actually

0:49:14.239 --> 0:49:15.880
<v Speaker 2>something you're a lot going on. We're going to a

0:49:16.120 --> 0:49:18.400
<v Speaker 2>time on time your software system, and then we're going

0:49:18.440 --> 0:49:20.560
<v Speaker 2>to bring home with everything yet you got going on now,

0:49:20.640 --> 0:49:23.080
<v Speaker 2>So yeah, all right, so we're going to talk about

0:49:23.120 --> 0:49:27.359
<v Speaker 2>your software system. But before one quick question about your company, So,

0:49:27.800 --> 0:49:30.600
<v Speaker 2>how do you raise money? Because I you know, it's

0:49:30.920 --> 0:49:34.240
<v Speaker 2>probably a lot as far as the expenses to run

0:49:34.719 --> 0:49:36.839
<v Speaker 2>these type of organizations. You say you have to pay

0:49:36.920 --> 0:49:38.560
<v Speaker 2>up front, then you get reimbursed on the back end.

0:49:38.600 --> 0:49:42.600
<v Speaker 2>So finance finances is always the biggest hurdle for any

0:49:42.640 --> 0:49:45.120
<v Speaker 2>business for the most part. So how do you how

0:49:45.160 --> 0:49:47.640
<v Speaker 2>do you raise money? How do you have money coming

0:49:47.680 --> 0:49:51.080
<v Speaker 2>in on a consistent basis to float your operations?

0:49:51.280 --> 0:49:52.319
<v Speaker 3>So in.

0:49:54.480 --> 0:49:58.600
<v Speaker 4>Looking at the staff and business, that started with five

0:49:58.640 --> 0:50:03.920
<v Speaker 4>thousand dollars five K and obviously that's under capitalized, right,

0:50:04.800 --> 0:50:08.200
<v Speaker 4>That's what ended up happening, is that all right, we're

0:50:08.280 --> 0:50:11.560
<v Speaker 4>limited to how much services we can provide. Some people

0:50:11.640 --> 0:50:14.480
<v Speaker 4>waiting a month to get paid because we were getting

0:50:14.520 --> 0:50:19.680
<v Speaker 4>paid on a monthly basis. So first was like the

0:50:19.719 --> 0:50:21.680
<v Speaker 4>most traditional people, you go to a bank, you apply

0:50:21.719 --> 0:50:24.480
<v Speaker 4>for a line of credit, right, but that's only going

0:50:24.560 --> 0:50:27.360
<v Speaker 4>to be if you have business history, right and that

0:50:27.520 --> 0:50:30.439
<v Speaker 4>they feel that you're credit worthy. But with time, those

0:50:30.480 --> 0:50:33.839
<v Speaker 4>lines of credit it was tapping. For one case, it

0:50:33.920 --> 0:50:37.040
<v Speaker 4>was tapping friends and family and that's usually where most

0:50:37.040 --> 0:50:42.319
<v Speaker 4>people start with either basic credit cards or getting money

0:50:42.360 --> 0:50:45.360
<v Speaker 4>from the bank, right, but they're not lended much and

0:50:45.400 --> 0:50:48.839
<v Speaker 4>it's not enough to really turbo charge your company. It

0:50:48.960 --> 0:50:53.399
<v Speaker 4>wasn't until I was trading stocks and building, you know,

0:50:53.480 --> 0:50:59.200
<v Speaker 4>a tech company that I started to understand that starting

0:50:59.239 --> 0:51:02.759
<v Speaker 4>with some family money is schools fight's you know, it

0:51:02.760 --> 0:51:05.200
<v Speaker 4>could get you started. Starting with little credit cards and

0:51:05.200 --> 0:51:07.719
<v Speaker 4>make money is enough to get you started. But if

0:51:07.760 --> 0:51:11.200
<v Speaker 4>you're really gonna try to expand your business, you're going

0:51:11.239 --> 0:51:16.600
<v Speaker 4>to have to raise money from institutional investors, right, from

0:51:16.719 --> 0:51:21.160
<v Speaker 4>VC firms, from angel investors, and their entire business model

0:51:22.160 --> 0:51:28.680
<v Speaker 4>is to identify solid companies, pump money in with the

0:51:28.760 --> 0:51:30.719
<v Speaker 4>intention solely to scale them.

0:51:31.040 --> 0:51:31.200
<v Speaker 3>Right.

0:51:31.480 --> 0:51:36.479
<v Speaker 4>That's a little different than starting from scratch, right because

0:51:36.480 --> 0:51:38.960
<v Speaker 4>if sometimes all right, so in the world, in the

0:51:39.080 --> 0:51:42.520
<v Speaker 4>in the startup world, right, and it's not just tech startups,

0:51:42.560 --> 0:51:45.239
<v Speaker 4>because any obviously, any industry could be a startup. But

0:51:45.280 --> 0:51:51.320
<v Speaker 4>in the startup world, your first objective is to develop

0:51:51.320 --> 0:51:56.319
<v Speaker 4>an MVP, right, your minimally viable products, and that's the

0:51:56.360 --> 0:51:59.160
<v Speaker 4>first thing that you need to finance. Right, Prove that

0:51:59.280 --> 0:52:02.200
<v Speaker 4>you have a product or service that the market is

0:52:02.239 --> 0:52:04.360
<v Speaker 4>in demand for, Prove that you can monetize it.

0:52:04.960 --> 0:52:06.480
<v Speaker 3>That's the first thing that you should raise money for.

0:52:06.520 --> 0:52:08.760
<v Speaker 4>And if you're gonna do it with your credit cards

0:52:08.760 --> 0:52:11.600
<v Speaker 4>and with friends and family money, that's the time because

0:52:11.600 --> 0:52:13.239
<v Speaker 4>you don't you don't necessarily have to go out there

0:52:13.360 --> 0:52:16.560
<v Speaker 4>and form a business. You just have to prove that

0:52:16.640 --> 0:52:19.200
<v Speaker 4>you have a product or service that people are willing

0:52:19.239 --> 0:52:22.359
<v Speaker 4>to pay for. Once you can prove that with this

0:52:22.480 --> 0:52:25.839
<v Speaker 4>product or service, it costs, you know, ten thousand dollars

0:52:25.880 --> 0:52:29.760
<v Speaker 4>a month to operate, but it generates fifty thousand dollars

0:52:29.239 --> 0:52:36.520
<v Speaker 4>of money like annual profits. Once you could prove that relationship,

0:52:36.520 --> 0:52:40.839
<v Speaker 4>that money in doing this thing produces money out at

0:52:40.840 --> 0:52:45.680
<v Speaker 4>a multiple larger than money in. You can take that

0:52:45.680 --> 0:52:49.640
<v Speaker 4>that that little company to market and start raising money

0:52:49.680 --> 0:52:52.680
<v Speaker 4>from angel investors and venture capitalists.

0:52:52.920 --> 0:52:53.960
<v Speaker 3>And there's gonna be different.

0:52:54.080 --> 0:52:56.520
<v Speaker 4>There's gonna be different levels of them, right, there's gonna

0:52:56.520 --> 0:52:59.680
<v Speaker 4>be there's gonna be like Brooklyn, what is it Brooklyn

0:52:59.680 --> 0:53:03.560
<v Speaker 4>brids Right, Charlie Charlie O'Donnell is the guy who hits

0:53:03.640 --> 0:53:07.759
<v Speaker 4>that fund. He likes to deal with companies that are

0:53:08.160 --> 0:53:12.240
<v Speaker 4>at that seed level, that first investment usually five hundred

0:53:12.280 --> 0:53:16.880
<v Speaker 4>thousand million in capital. Then there's like the series A,

0:53:17.200 --> 0:53:19.960
<v Speaker 4>Series B and so on and some so there's some

0:53:20.239 --> 0:53:24.600
<v Speaker 4>VC firms that only get in at that pre like

0:53:24.600 --> 0:53:28.719
<v Speaker 4>like two hundred million dollar minimum. Like, we don't look

0:53:28.760 --> 0:53:31.600
<v Speaker 4>at any company that doesn't require two hundred million dollars

0:53:31.719 --> 0:53:34.879
<v Speaker 4>or more. Right, So it's all about what where we're

0:53:34.920 --> 0:53:37.400
<v Speaker 4>trying to go. But the first, the first that seed

0:53:37.480 --> 0:53:40.400
<v Speaker 4>funding of that that anywhere from half a million dollars

0:53:40.440 --> 0:53:44.400
<v Speaker 4>to like one one point five. There's there's VC firms

0:53:44.400 --> 0:53:48.320
<v Speaker 4>that specialize just that. Then there's VC firms that specialize

0:53:48.320 --> 0:53:51.600
<v Speaker 4>in and then different sectors. Some are healthcare focused, some

0:53:51.680 --> 0:53:55.880
<v Speaker 4>are technology focused, some are industry agnostic. It really depends,

0:53:56.160 --> 0:53:59.840
<v Speaker 4>but you need to have some sort of traction, some

0:54:00.120 --> 0:54:02.319
<v Speaker 4>of proof that your business is growing.

0:54:02.360 --> 0:54:04.640
<v Speaker 3>And I learned that by doing.

0:54:04.440 --> 0:54:05.680
<v Speaker 4>My tech start up because I was like, all right,

0:54:05.680 --> 0:54:07.520
<v Speaker 4>I know, I'm gonna need money to fuel this thing.

0:54:08.200 --> 0:54:12.560
<v Speaker 4>And in going to like tech startup meetups, listening to

0:54:12.560 --> 0:54:17.319
<v Speaker 4>the conversations, going to pitching events where you're actually you know,

0:54:17.400 --> 0:54:20.279
<v Speaker 4>competing to raise money or you are even just practicing

0:54:20.600 --> 0:54:24.319
<v Speaker 4>you're you're pitching, you hear what they what the VC

0:54:24.480 --> 0:54:25.360
<v Speaker 4>firms are interested in.

0:54:26.920 --> 0:54:30.360
<v Speaker 3>What's the cost to acquire a user? What is that

0:54:30.480 --> 0:54:32.040
<v Speaker 3>user worth? How much?

0:54:32.160 --> 0:54:33.799
<v Speaker 4>How much does it cost to acquire a user, and

0:54:33.800 --> 0:54:38.319
<v Speaker 4>what's the lifetime of a user? What's the value proposition here?

0:54:38.560 --> 0:54:41.120
<v Speaker 4>That they're going to ask you those questions and sometimes

0:54:41.280 --> 0:54:43.680
<v Speaker 4>you need to be asked that question, so you can

0:54:43.719 --> 0:54:46.239
<v Speaker 4>go back to your computer Google what the hell they're

0:54:46.239 --> 0:54:49.759
<v Speaker 4>asking right, and then you end up start you end

0:54:49.880 --> 0:54:53.880
<v Speaker 4>up creating what they're asking for. We need you to

0:54:53.920 --> 0:54:55.839
<v Speaker 4>look like this. They you know, in the startup world

0:54:55.840 --> 0:54:58.560
<v Speaker 4>that we talked about the hockey stick, they want your

0:54:58.560 --> 0:55:02.440
<v Speaker 4>growth to be the hockey right, gradual growth or if

0:55:02.440 --> 0:55:05.960
<v Speaker 4>you just look at the that's viral right, look at

0:55:06.000 --> 0:55:10.120
<v Speaker 4>COVID nineteen right, that's truly the definition of going viral.

0:55:10.440 --> 0:55:13.480
<v Speaker 3>You look at the curves. What were the numbers, and

0:55:13.560 --> 0:55:14.960
<v Speaker 3>then it's.

0:55:14.800 --> 0:55:18.640
<v Speaker 4>Exponential that they're they're looking to see that you're on

0:55:18.680 --> 0:55:22.360
<v Speaker 4>that trajectory, that there's going to be that level of absorption.

0:55:22.520 --> 0:55:26.239
<v Speaker 4>So once you start looking at vcs to answer that

0:55:26.320 --> 0:55:27.759
<v Speaker 4>question is how do you raise money? How do you

0:55:27.760 --> 0:55:29.960
<v Speaker 4>get the money? Once you start looking at them, it

0:55:30.120 --> 0:55:34.080
<v Speaker 4>forces you to become, you know, a builder of a

0:55:34.160 --> 0:55:36.680
<v Speaker 4>business because they want they want your business to succeed,

0:55:37.480 --> 0:55:41.480
<v Speaker 4>but they can identify that you're on shaky grounds, so

0:55:41.520 --> 0:55:43.160
<v Speaker 4>they want your foundation to be tight. They want your

0:55:43.160 --> 0:55:45.600
<v Speaker 4>team to be tight. They want there to be traction,

0:55:45.680 --> 0:55:48.279
<v Speaker 4>they want the market size to be large enough. And

0:55:48.440 --> 0:55:49.880
<v Speaker 4>those are the things that they're interested in.

0:55:51.640 --> 0:55:55.560
<v Speaker 1>You just realized your business needed to hire someone yesterday.

0:55:56.040 --> 0:56:00.800
<v Speaker 1>How can you find amazing candidates fast? Easy? Just use Indeed.

0:56:01.200 --> 0:56:03.919
<v Speaker 1>Stop struggling to get your job posts seen on other

0:56:04.040 --> 0:56:07.719
<v Speaker 1>job sites. With Indeed sponsored jobs, your post jumps to

0:56:07.760 --> 0:56:10.279
<v Speaker 1>the top of the page for your relevant candidates, so

0:56:10.360 --> 0:56:13.360
<v Speaker 1>you can reach the people you want faster. According to

0:56:13.400 --> 0:56:17.360
<v Speaker 1>Indeed data, sponsored jobs posted directly on Indeed have forty

0:56:17.400 --> 0:56:21.319
<v Speaker 1>five percent more applications than non sponsored jobs. Don't wait

0:56:21.320 --> 0:56:24.800
<v Speaker 1>any longer. Speed up your hiring right now with Indeed,

0:56:25.200 --> 0:56:27.439
<v Speaker 1>and listeners of this show will get a seventy five

0:56:27.520 --> 0:56:30.680
<v Speaker 1>dollars sponsored job credit to get your jobs more visibility

0:56:30.840 --> 0:56:36.560
<v Speaker 1>at indeed dot com slash pod Katz thirteen. Just go

0:56:36.600 --> 0:56:41.400
<v Speaker 1>to Indeed dot com slash pod katz thirteen right now

0:56:41.719 --> 0:56:44.320
<v Speaker 1>and support our show by saying you heard about Indeed

0:56:44.320 --> 0:56:48.640
<v Speaker 1>on this podcast. Terms and conditions apply. Hiring Indeed is

0:56:48.719 --> 0:56:49.279
<v Speaker 1>all you need