1 00:00:00,080 --> 00:00:03,080 Speaker 1: Hi, I'm Rashan McDonald hosts this weekly Money Making Conversation 2 00:00:03,240 --> 00:00:06,640 Speaker 1: Masterclass show. The interviews and information that this show provides 3 00:00:06,680 --> 00:00:09,240 Speaker 1: off for everyone. It's time to stop reading other people's 4 00:00:09,280 --> 00:00:11,960 Speaker 1: success stories and start living your own. If you want 5 00:00:11,960 --> 00:00:15,160 Speaker 1: to be a guest on my show, Money Making Conversations Masterclass, 6 00:00:15,400 --> 00:00:19,319 Speaker 1: please visit our website, Moneymaking Conversations dot com and click 7 00:00:19,400 --> 00:00:21,120 Speaker 1: the be a Guest button. If you are a small 8 00:00:21,160 --> 00:00:26,920 Speaker 1: business owner, entrepreneur, motivational speaker, influencer, or nonprofit now let's 9 00:00:26,960 --> 00:00:29,319 Speaker 1: get this show started. My guest is the founder of 10 00:00:29,560 --> 00:00:33,360 Speaker 1: UXD Academy. It has grown into a beacon for career 11 00:00:33,440 --> 00:00:37,200 Speaker 1: switchers and inspiring designers who lack the means or desire 12 00:00:37,280 --> 00:00:41,320 Speaker 1: to pursue a traditional four year degree. He has prepared 13 00:00:41,520 --> 00:00:45,600 Speaker 1: UXD Academy to the forefront of the AI and design education. 14 00:00:45,880 --> 00:00:48,280 Speaker 1: Please welcome to the Money Making Conversations Masterclass. 15 00:00:48,520 --> 00:00:49,160 Speaker 2: Everytt twin. 16 00:00:49,479 --> 00:00:51,640 Speaker 3: How you doing, Efverett, I'm doing well. It's my first 17 00:00:51,640 --> 00:00:53,080 Speaker 3: time in Atlanta, so I'm excited. 18 00:00:53,320 --> 00:00:53,720 Speaker 2: Well. Good. 19 00:00:54,040 --> 00:00:58,080 Speaker 1: First of all, mister Swain, it's important that people understand when. 20 00:00:57,960 --> 00:01:01,600 Speaker 2: You say AI, what is that? Let's educate them about 21 00:01:01,600 --> 00:01:02,040 Speaker 2: that first. 22 00:01:02,240 --> 00:01:04,560 Speaker 3: Yeah, So AI is the buzzer because. 23 00:01:04,319 --> 00:01:05,920 Speaker 2: People are saying AI is taking job. 24 00:01:06,000 --> 00:01:09,560 Speaker 1: Now, using AI willable people to have a career. 25 00:01:09,880 --> 00:01:13,640 Speaker 3: Yes, yes, they're there. So AI artificial intelligence is a 26 00:01:13,640 --> 00:01:16,800 Speaker 3: buzzword right now. Everybody's probably heard it at some point. 27 00:01:17,280 --> 00:01:21,559 Speaker 3: But there are two schools of thought with AI. One, companies, unfortunately, 28 00:01:21,600 --> 00:01:25,200 Speaker 3: are looking at AI to replace people. And then there 29 00:01:25,240 --> 00:01:28,440 Speaker 3: are the top companies that are using AI to amplify 30 00:01:28,720 --> 00:01:31,959 Speaker 3: their people, so giving them AI as a means of 31 00:01:32,000 --> 00:01:36,520 Speaker 3: a copilot to help them with roles or tasks that 32 00:01:36,560 --> 00:01:37,479 Speaker 3: they do not want to do. 33 00:01:38,360 --> 00:01:40,000 Speaker 1: Now, how did you how did you get started? Was 34 00:01:40,040 --> 00:01:44,160 Speaker 1: your this is very technically driven? Technically driven? Yeah, give 35 00:01:44,240 --> 00:01:46,959 Speaker 1: us a background. I asked you be the expert. 36 00:01:48,360 --> 00:01:51,520 Speaker 3: Yes, so you know what's interesting. I took an aptitude 37 00:01:51,560 --> 00:01:54,080 Speaker 3: test and I said I was equally analytical as I 38 00:01:54,200 --> 00:01:57,000 Speaker 3: was creative, and I should do graphic design. Now. I 39 00:01:57,040 --> 00:01:59,640 Speaker 3: went to school for that not knowing what graphic design was, 40 00:02:00,200 --> 00:02:02,720 Speaker 3: and then I couldn't find a job in graphic design. 41 00:02:02,720 --> 00:02:05,680 Speaker 3: Once I graduated, I stumbled upon an article that says 42 00:02:05,720 --> 00:02:09,960 Speaker 3: what is UX user experience design? And so I understood 43 00:02:09,960 --> 00:02:12,040 Speaker 3: what that meant. I was like, okay, I'm the one 44 00:02:12,040 --> 00:02:15,440 Speaker 3: who gets to design how a product or digital product 45 00:02:15,520 --> 00:02:18,919 Speaker 3: works and so they make more money. So I went 46 00:02:18,960 --> 00:02:22,040 Speaker 3: to go that route, and then ultimately I decided to 47 00:02:22,080 --> 00:02:23,519 Speaker 3: teach people how to do the same. 48 00:02:24,240 --> 00:02:27,440 Speaker 1: Now, let's talk about this because you're in an area 49 00:02:27,560 --> 00:02:31,639 Speaker 1: where there are a lot of professional schools that are 50 00:02:31,760 --> 00:02:36,919 Speaker 1: giving our certificates, and this interview is about people who 51 00:02:36,919 --> 00:02:38,520 Speaker 1: don't want to go to a four year institution. 52 00:02:39,880 --> 00:02:42,040 Speaker 2: With that being said, is it people. 53 00:02:41,840 --> 00:02:44,160 Speaker 1: Don't want to go to a four year institution or 54 00:02:44,200 --> 00:02:47,600 Speaker 1: does people want to or feel they can be success 55 00:02:47,800 --> 00:02:50,919 Speaker 1: be successful without going to a four year institution. 56 00:02:51,639 --> 00:02:55,120 Speaker 3: I think it's a combination of both. I've been someone 57 00:02:55,160 --> 00:02:57,000 Speaker 3: who is saying you don't need to go to school 58 00:02:57,040 --> 00:03:00,440 Speaker 3: for what I do, and it's proven well over forty 59 00:03:00,480 --> 00:03:04,160 Speaker 3: percent of tech companies do not care about degrees anymore. 60 00:03:04,200 --> 00:03:07,880 Speaker 3: They care about certifications. But ultimately, is your portfolio? Can 61 00:03:07,960 --> 00:03:10,240 Speaker 3: you do the job? Prove it? Let me see it. 62 00:03:10,680 --> 00:03:15,720 Speaker 3: So i UXD Academy is literally showing people thirteen and 63 00:03:15,840 --> 00:03:19,080 Speaker 3: older how you can become an AI experience designer or 64 00:03:19,120 --> 00:03:21,560 Speaker 3: an AI automation expert without a degree. 65 00:03:22,560 --> 00:03:26,400 Speaker 2: Now, it's when people hear you say that, what's the first. 66 00:03:26,280 --> 00:03:32,960 Speaker 3: Reaction people are still they're just starting to understand, like, 67 00:03:33,040 --> 00:03:34,080 Speaker 3: what UX is. 68 00:03:35,080 --> 00:03:37,120 Speaker 1: I tell me, I'm just saying that you the exers, 69 00:03:37,160 --> 00:03:38,760 Speaker 1: We're going to get to you that I'm just talking about. 70 00:03:39,080 --> 00:03:41,400 Speaker 2: You know, we've been drilled go to college, go to college, 71 00:03:41,400 --> 00:03:43,480 Speaker 2: go to college, to college, get your degree. It is 72 00:03:43,560 --> 00:03:46,840 Speaker 2: wonderful lifestyle. Right now you're telling me a certificate? 73 00:03:47,120 --> 00:03:52,600 Speaker 3: Yeah, yeah, People's eyes light up and say, wait, I 74 00:03:52,600 --> 00:03:54,800 Speaker 3: don't have to go into this massive amount of debt 75 00:03:55,040 --> 00:03:57,720 Speaker 3: to get this type of job that's paying you one 76 00:03:57,760 --> 00:04:00,760 Speaker 3: hundred and fifty two hundred thousand dollars. Sign me up? 77 00:04:00,800 --> 00:04:02,720 Speaker 3: What do I need to do? That's more the reaction 78 00:04:02,800 --> 00:04:05,839 Speaker 3: that I get. It's not so much like a disbelief 79 00:04:05,960 --> 00:04:08,720 Speaker 3: like wow, I could I can do that with a degree. 80 00:04:08,760 --> 00:04:11,400 Speaker 3: It's more like tell me how and show me how. 81 00:04:11,640 --> 00:04:14,360 Speaker 2: M h. Now, with that being said, how was you 82 00:04:15,080 --> 00:04:16,800 Speaker 2: XD born? Everett? 83 00:04:17,240 --> 00:04:19,880 Speaker 3: It was born from a question, to be honest with you, So, 84 00:04:21,080 --> 00:04:24,080 Speaker 3: my second job in my field, I had the rare 85 00:04:24,120 --> 00:04:27,919 Speaker 3: opportunity of working for a black manager in the UX space, 86 00:04:27,960 --> 00:04:30,960 Speaker 3: and it's extremely rare, and so I after a few 87 00:04:31,000 --> 00:04:34,039 Speaker 3: months working on his team, he asked me, what do 88 00:04:34,080 --> 00:04:36,000 Speaker 3: you want to do with this career. I said, I 89 00:04:36,040 --> 00:04:38,479 Speaker 3: want to teach a work in a corporate space for 90 00:04:38,520 --> 00:04:41,559 Speaker 3: about ten years and then teach it at the university level. 91 00:04:41,880 --> 00:04:43,560 Speaker 3: He asked me, why do you have to wait to 92 00:04:43,640 --> 00:04:47,200 Speaker 3: teach people? The girlfriend I had at the time, I 93 00:04:47,240 --> 00:04:50,600 Speaker 3: helped her successfully switch her career and become a designer. 94 00:04:50,640 --> 00:04:52,479 Speaker 3: He said, you talked to girl, right, why can't you 95 00:04:52,480 --> 00:04:56,160 Speaker 3: teach people now? Two weeks later we founded UXD Academy. 96 00:04:56,800 --> 00:04:57,320 Speaker 2: We said we. 97 00:04:57,839 --> 00:05:01,719 Speaker 3: Were it was a co co founding opportunity, but we're 98 00:05:01,760 --> 00:05:04,120 Speaker 3: no longer partners anymorekety solely on. 99 00:05:04,200 --> 00:05:06,719 Speaker 2: It now, Okay, good? Great? Just wanted to hear words 100 00:05:06,760 --> 00:05:12,680 Speaker 2: or yes, I wanted to give them no problem. 101 00:05:12,680 --> 00:05:16,160 Speaker 1: Now, what gap do you see in education of workforce development? 102 00:05:16,240 --> 00:05:19,640 Speaker 1: That u XD Academy was created to film. 103 00:05:21,080 --> 00:05:26,680 Speaker 3: The gap in the workforce honestly, diversity and not just 104 00:05:27,000 --> 00:05:32,000 Speaker 3: skin color. I'm talking about diversity and background. One of 105 00:05:32,040 --> 00:05:34,280 Speaker 3: the things I did not like about the industry was 106 00:05:34,320 --> 00:05:40,800 Speaker 3: the gatekeeping aspect. People were very pretentious against people who 107 00:05:41,520 --> 00:05:43,880 Speaker 3: did not have a degree. And then a few years 108 00:05:43,960 --> 00:05:47,600 Speaker 3: later companies said we don't care about degrees, and so 109 00:05:47,680 --> 00:05:51,600 Speaker 3: the gap that I'm feeling is showing people from all backgrounds. Hey, 110 00:05:51,760 --> 00:05:54,280 Speaker 3: you can learn this, and let me go ahead and 111 00:05:54,320 --> 00:05:56,760 Speaker 3: create a curriculum that allows you to perform better than 112 00:05:56,760 --> 00:05:57,960 Speaker 3: people who have a degree. 113 00:05:58,279 --> 00:06:00,480 Speaker 1: So let me ask you this. They can't be frustration. 114 00:06:00,640 --> 00:06:05,000 Speaker 1: It can't be in office. I won't use your anger 115 00:06:05,839 --> 00:06:08,680 Speaker 1: because there are people out there that go to college, Yeah, 116 00:06:08,960 --> 00:06:11,280 Speaker 1: get the degree, may be in debt or may not 117 00:06:11,320 --> 00:06:14,160 Speaker 1: be in debt, and then somebody with a certificate comes 118 00:06:14,160 --> 00:06:20,640 Speaker 1: along and is competing competitively from a financial or salary standpoint. 119 00:06:21,400 --> 00:06:23,640 Speaker 1: Can that create a problem. 120 00:06:23,720 --> 00:06:25,960 Speaker 3: I don't think that's it can create a problem. But 121 00:06:26,040 --> 00:06:28,840 Speaker 3: I think that was a problem i'd say probably four 122 00:06:28,920 --> 00:06:31,640 Speaker 3: years ago. Now not so much anymore because so many 123 00:06:31,720 --> 00:06:35,240 Speaker 3: people are intering. I have entered the field without a 124 00:06:35,560 --> 00:06:37,800 Speaker 3: degree from a four year institution, so. 125 00:06:37,760 --> 00:06:40,040 Speaker 1: I don't think it's much of a problem. Now are 126 00:06:40,080 --> 00:06:43,960 Speaker 1: you a four year graduate? I am okay, So you 127 00:06:44,000 --> 00:06:47,560 Speaker 1: a four year graduate? Give me your degree background for it, 128 00:06:47,680 --> 00:06:51,920 Speaker 1: because everything you're talking about is technically driven. Okay, talk 129 00:06:51,960 --> 00:06:52,479 Speaker 1: about you. 130 00:06:52,839 --> 00:06:56,360 Speaker 3: My background is I would say creatively driven. So I 131 00:06:56,720 --> 00:06:59,360 Speaker 3: was a graphic design major, which, if I had to 132 00:06:59,400 --> 00:07:02,440 Speaker 3: boil it down in Layman's terms, graphic design is about 133 00:07:02,440 --> 00:07:06,800 Speaker 3: creating pretty graphics. And pretty images using color theory, psychology 134 00:07:07,120 --> 00:07:10,080 Speaker 3: and things of that nature to create a banner, an image, 135 00:07:10,080 --> 00:07:12,720 Speaker 3: a poster, or whatever it is. Well, that's sort of 136 00:07:13,000 --> 00:07:15,960 Speaker 3: died a little bit with the advent of AI tools 137 00:07:16,000 --> 00:07:18,920 Speaker 3: like Canva and things like that. Now I don't need 138 00:07:18,960 --> 00:07:21,320 Speaker 3: to have a degree in graphic design to create pretty images. 139 00:07:21,360 --> 00:07:23,360 Speaker 3: I could just use Canva to do it. And so 140 00:07:23,600 --> 00:07:26,520 Speaker 3: I made the switch. I reverse engineered my career. I 141 00:07:26,560 --> 00:07:29,720 Speaker 3: actually said, Okay, I'm creating images, or at least what 142 00:07:29,760 --> 00:07:32,320 Speaker 3: the school taught me is to create images. But I'm 143 00:07:32,400 --> 00:07:36,280 Speaker 3: seeing where the money is money is actually creating digital products. 144 00:07:36,440 --> 00:07:39,000 Speaker 3: So I reversed engineered that, taught myself how to do it, 145 00:07:39,440 --> 00:07:40,920 Speaker 3: and I'm sharing the wealth back. 146 00:07:41,200 --> 00:07:43,239 Speaker 1: So how do you make money? It's money making conversation, 147 00:07:43,320 --> 00:07:45,200 Speaker 1: massic classes. How do you make money? 148 00:07:45,480 --> 00:07:48,080 Speaker 3: So I make money a couple different ways, one by 149 00:07:48,200 --> 00:07:52,680 Speaker 3: a consultant as a consultant for companies to create digital products. 150 00:07:53,000 --> 00:07:56,680 Speaker 3: Right now, it's the buzzword is AI, so AI agents, 151 00:07:57,000 --> 00:07:59,800 Speaker 3: automated workflows. But the cool thing that I've done is 152 00:08:00,080 --> 00:08:04,560 Speaker 3: within UXD Academy, I have built an AI experience agency 153 00:08:04,640 --> 00:08:07,240 Speaker 3: called our Table, and it's a way for me to 154 00:08:07,440 --> 00:08:09,200 Speaker 3: not only it's a way for me to create a 155 00:08:09,280 --> 00:08:12,200 Speaker 3: learn and earn pipeline where I can train people at 156 00:08:12,280 --> 00:08:15,240 Speaker 3: UXD Academy. I take the top ten percent of those 157 00:08:15,360 --> 00:08:18,800 Speaker 3: and employ them at our table on a project basis. 158 00:08:18,840 --> 00:08:21,800 Speaker 3: So I go out and get small business clients via 159 00:08:22,000 --> 00:08:24,400 Speaker 3: our table, and then I bring that work into the 160 00:08:24,440 --> 00:08:27,280 Speaker 3: school so that way my apprentices can see what real 161 00:08:27,960 --> 00:08:29,360 Speaker 3: real world work looks like. 162 00:08:29,720 --> 00:08:36,360 Speaker 2: Everett AI, what exactly is AI? 163 00:08:38,040 --> 00:08:42,280 Speaker 1: You know it exploded Chatt GPT right, Yep, that came 164 00:08:42,320 --> 00:08:45,199 Speaker 1: out like two years ago in there, but it's been 165 00:08:45,240 --> 00:08:48,679 Speaker 1: out longer than that. Yes, And so then you say, 166 00:08:48,800 --> 00:08:54,000 Speaker 1: I'm a self taught AI person, So how can you 167 00:08:54,040 --> 00:09:01,479 Speaker 1: teach yourself AI? African American black person of color and 168 00:09:01,559 --> 00:09:05,960 Speaker 1: now you're consulting? How are you continually able to educate 169 00:09:06,000 --> 00:09:08,600 Speaker 1: yourself and stay in front and stay up because it's 170 00:09:08,679 --> 00:09:09,600 Speaker 1: ever changing industry? 171 00:09:09,640 --> 00:09:10,160 Speaker 3: Yeah, for sure. 172 00:09:10,800 --> 00:09:13,320 Speaker 1: How did you make decision to teach yourself because you 173 00:09:13,360 --> 00:09:15,400 Speaker 1: went to be a graphic designer that's what you've been 174 00:09:15,440 --> 00:09:18,880 Speaker 1: trained in. This feels way more technical, it is, well, 175 00:09:19,000 --> 00:09:19,760 Speaker 1: for for sure. 176 00:09:20,200 --> 00:09:26,760 Speaker 3: So YouTube University, I learned practically everything that I needed 177 00:09:26,800 --> 00:09:30,160 Speaker 3: to learn about this from YouTube. I found great content creators. 178 00:09:30,280 --> 00:09:35,000 Speaker 3: I followed them they are creating the waves or behind 179 00:09:35,040 --> 00:09:37,440 Speaker 3: directly behind the people who are making the waves. So 180 00:09:37,520 --> 00:09:39,440 Speaker 3: I just stay right in that lane and follow what 181 00:09:39,480 --> 00:09:42,520 Speaker 3: they're doing and test it out. I tell people YouTube, 182 00:09:42,559 --> 00:09:46,480 Speaker 3: Google and books taught me everything I know about AI 183 00:09:47,520 --> 00:09:48,000 Speaker 3: and what is. 184 00:09:48,080 --> 00:09:51,560 Speaker 1: AI when a standpoint of the reason I keep harping 185 00:09:51,640 --> 00:09:55,480 Speaker 1: there because you know, a year ago, i'd use AI 186 00:09:55,600 --> 00:09:55,959 Speaker 1: a lot. 187 00:09:56,360 --> 00:09:59,040 Speaker 2: From a standpoint of I have my podcast. 188 00:09:59,120 --> 00:10:02,920 Speaker 1: It translates my podcast, It gives me descriptions, it tells 189 00:10:02,920 --> 00:10:05,760 Speaker 1: me and give me some marketing campaigns and things like that. 190 00:10:06,200 --> 00:10:10,800 Speaker 2: Am I under selling what more I could do with AI? 191 00:10:11,120 --> 00:10:13,720 Speaker 3: Yeah? So I like to tell people AI. Just think 192 00:10:13,760 --> 00:10:19,440 Speaker 3: of it as the it's the smartest person you know 193 00:10:20,360 --> 00:10:23,760 Speaker 3: or the smartest intern that you know, and you can 194 00:10:23,840 --> 00:10:29,480 Speaker 3: train that intern to work specifically for you. In a nutshell, 195 00:10:29,600 --> 00:10:33,800 Speaker 3: that's why. And AI really is like the greatest mimic 196 00:10:34,200 --> 00:10:39,000 Speaker 3: on Earth. It's just learning from things that we've already produced. 197 00:10:39,360 --> 00:10:43,120 Speaker 3: It's not really creating anything. It's more like mimicking and 198 00:10:43,200 --> 00:10:46,400 Speaker 3: guessing based off of its data. And so we have 199 00:10:46,559 --> 00:10:48,680 Speaker 3: to feed it good data and it'll give us a 200 00:10:48,679 --> 00:10:49,280 Speaker 3: good output. 201 00:10:49,520 --> 00:10:52,400 Speaker 2: Okay, cool, I'm speaking of ever ever. Excuse me. 202 00:10:52,559 --> 00:10:56,319 Speaker 1: He's the founder of you x d Academy and you're 203 00:10:56,360 --> 00:10:59,959 Speaker 1: based where Dallas, Dallas, Texas. Okay, let's get into more 204 00:11:00,080 --> 00:11:04,920 Speaker 1: details here. You actually academy teaches design, design tools and AI. 205 00:11:06,320 --> 00:11:13,480 Speaker 3: How so, I have an online platform built on school Skool, 206 00:11:14,520 --> 00:11:17,200 Speaker 3: and effectively what I do is I've created my own 207 00:11:17,240 --> 00:11:21,400 Speaker 3: curriculum in video format, so I put that on that platform. 208 00:11:21,720 --> 00:11:25,199 Speaker 3: But it also serves as like a combination. The platform 209 00:11:25,400 --> 00:11:30,040 Speaker 3: serves as a combination of LinkedIn Google Classroom, so people 210 00:11:30,080 --> 00:11:33,240 Speaker 3: can post which I encourage people to share, Hey I 211 00:11:33,320 --> 00:11:36,400 Speaker 3: built this, and then every two weeks I do a 212 00:11:36,840 --> 00:11:39,840 Speaker 3: free class where I show people, Hey, here's what I'm 213 00:11:39,880 --> 00:11:42,480 Speaker 3: actively working on, and here are the tools that I'm 214 00:11:42,559 --> 00:11:45,079 Speaker 3: using to build what I am building, and so people 215 00:11:45,080 --> 00:11:47,400 Speaker 3: can come in and ask me those type of questions. 216 00:11:47,440 --> 00:11:50,959 Speaker 3: And then thirdly, a Mastermind a weekly Mastermind group where 217 00:11:51,000 --> 00:11:54,000 Speaker 3: people can get guidance from me and helping build their 218 00:11:54,040 --> 00:11:57,360 Speaker 3: portfolio as well as working on client work. 219 00:11:58,640 --> 00:12:01,080 Speaker 2: Wow, so underserved community. 220 00:12:01,480 --> 00:12:03,800 Speaker 1: I will tell you I won't get on the soapbox 221 00:12:03,880 --> 00:12:06,560 Speaker 1: bout guess, but I will tell you that I feel 222 00:12:06,600 --> 00:12:10,960 Speaker 1: that for the first time in history that people of 223 00:12:11,000 --> 00:12:15,000 Speaker 1: color black people who are on these programs or whether 224 00:12:15,040 --> 00:12:18,120 Speaker 1: you can call the welfare program programs that well you 225 00:12:18,200 --> 00:12:20,920 Speaker 1: actually with these certificates, like you said, you don't have 226 00:12:21,000 --> 00:12:23,840 Speaker 1: to go to a four year school for your college 227 00:12:24,000 --> 00:12:26,000 Speaker 1: or to your junior college. 228 00:12:26,360 --> 00:12:27,800 Speaker 2: Well, you could change your life. 229 00:12:27,679 --> 00:12:31,160 Speaker 3: In a manner more literally I did. 230 00:12:32,160 --> 00:12:36,240 Speaker 2: Please let my let my my listeners hear this by 231 00:12:36,320 --> 00:12:38,400 Speaker 2: going to your your. 232 00:12:38,240 --> 00:12:42,880 Speaker 1: Website and seeing the results because living a life on 233 00:12:43,000 --> 00:12:45,800 Speaker 1: Section eight or staff programs. 234 00:12:45,160 --> 00:12:46,079 Speaker 2: You don't have to do this. 235 00:12:47,160 --> 00:12:49,679 Speaker 1: You can live a better life, live in a better community, 236 00:12:49,760 --> 00:12:52,400 Speaker 1: because I would tell you that living in those communities 237 00:12:52,840 --> 00:12:55,880 Speaker 1: under those programs force you to maintain a certain lifestyle, 238 00:12:56,360 --> 00:12:59,720 Speaker 1: force you to live a certain way for you and you, 239 00:13:00,280 --> 00:13:05,360 Speaker 1: The Academy can bridge a gap of academic freedom financial 240 00:13:05,400 --> 00:13:08,600 Speaker 1: freedom not only for the individual, but for their family 241 00:13:08,640 --> 00:13:10,720 Speaker 1: members and their family family members. 242 00:13:10,840 --> 00:13:13,200 Speaker 2: Talk to us absolutely shop boxes if you want. 243 00:13:13,080 --> 00:13:17,160 Speaker 3: To sure, sure I can. The job I had before 244 00:13:18,360 --> 00:13:20,960 Speaker 3: my career as a designer, I worked at a mortgage 245 00:13:21,040 --> 00:13:23,600 Speaker 3: lending bank. I hated it. I was making about fourteen 246 00:13:23,679 --> 00:13:26,840 Speaker 3: dollars an hour and I got to the point where 247 00:13:26,880 --> 00:13:29,960 Speaker 3: I said, I hate my situation. I don't like this, 248 00:13:30,160 --> 00:13:34,199 Speaker 3: and so I leveraged YouTube University and went down a 249 00:13:34,280 --> 00:13:38,760 Speaker 3: rabbit hole and started teaching myself right. The routine that 250 00:13:38,800 --> 00:13:40,920 Speaker 3: I had was I would get up, I would go 251 00:13:40,960 --> 00:13:43,440 Speaker 3: to work from seven to three. Then I would work 252 00:13:43,480 --> 00:13:46,400 Speaker 3: out from three to four, and then from five to 253 00:13:46,520 --> 00:13:51,560 Speaker 3: about two am. I am learning. I'm building, I'm redoing 254 00:13:51,600 --> 00:13:54,520 Speaker 3: my portfolio. I am putting my best foot forward so 255 00:13:54,559 --> 00:13:58,199 Speaker 3: people can give me a chance. Unfortunately that took me 256 00:13:58,240 --> 00:14:02,120 Speaker 3: about three years. Took me three years, but somebody gave 257 00:14:02,160 --> 00:14:06,520 Speaker 3: me a shot, and I haven't looked back since I started. 258 00:14:06,679 --> 00:14:09,320 Speaker 3: When I got my first job, I made seventy five thousand, 259 00:14:09,640 --> 00:14:11,840 Speaker 3: The second year I made one hundred and five. The 260 00:14:11,920 --> 00:14:16,000 Speaker 3: third year I made one hundred and forty. So it's 261 00:14:16,040 --> 00:14:16,679 Speaker 3: just gone up. 262 00:14:17,000 --> 00:14:17,160 Speaker 2: Now. 263 00:14:17,240 --> 00:14:19,280 Speaker 3: Part of that I do know how to speak, I 264 00:14:19,280 --> 00:14:22,280 Speaker 3: know how to interview would pretty well. However, my portfolio 265 00:14:22,400 --> 00:14:25,840 Speaker 3: is what got me that, and so I am literally 266 00:14:26,080 --> 00:14:29,080 Speaker 3: showing not only just people that looks like us, but 267 00:14:29,240 --> 00:14:34,120 Speaker 3: hardworking people a follow what I'm telling you. You can 268 00:14:34,200 --> 00:14:38,040 Speaker 3: change your life in under a year and a half. Okay, 269 00:14:38,280 --> 00:14:40,320 Speaker 3: well that next step, what do they have to do? 270 00:14:40,400 --> 00:14:43,360 Speaker 3: Would you say, follow what I'm telling you? Where do 271 00:14:43,440 --> 00:14:45,840 Speaker 3: we have to go to follow what you are telling 272 00:14:45,920 --> 00:14:48,720 Speaker 3: us in this interview. Perfect. So of course you can 273 00:14:48,760 --> 00:14:54,880 Speaker 3: go to my website UXD dot Academy. From there it'll 274 00:14:54,920 --> 00:14:58,120 Speaker 3: launch pad you straight into the free community. I offer 275 00:14:58,160 --> 00:15:01,080 Speaker 3: a free community. That's the thing, giving away my information 276 00:15:01,200 --> 00:15:04,600 Speaker 3: for free. What you're paying for is my guidance. So 277 00:15:04,680 --> 00:15:07,000 Speaker 3: I take a do it yourself approach because that's what 278 00:15:07,040 --> 00:15:08,600 Speaker 3: I did. So I'm going to give you the meat 279 00:15:08,640 --> 00:15:11,240 Speaker 3: and potatoes of all the courses you need to take, 280 00:15:11,880 --> 00:15:14,800 Speaker 3: the certifications you need here, all the books you need 281 00:15:14,840 --> 00:15:17,600 Speaker 3: to read. I give you all of that, so there 282 00:15:17,640 --> 00:15:20,280 Speaker 3: are no excuses. If you want to take your own time, 283 00:15:20,400 --> 00:15:22,640 Speaker 3: sure you can get there an under two years. But 284 00:15:22,720 --> 00:15:24,800 Speaker 3: if you want that guidance, well then that's where you're 285 00:15:24,800 --> 00:15:26,880 Speaker 3: going to pay. It's just hey, let me give you 286 00:15:27,560 --> 00:15:30,080 Speaker 3: the course correction that you need. 287 00:15:30,720 --> 00:15:31,680 Speaker 2: Don't go anywhere. 288 00:15:31,960 --> 00:15:34,680 Speaker 4: We will be right back with more insights from Money 289 00:15:34,680 --> 00:15:43,600 Speaker 4: Making Conversations Masteric Class. Welcome back to Money Making Conversation 290 00:15:43,720 --> 00:15:48,480 Speaker 4: master Lass with me Rashaun McDonald. Now, I remember I'm 291 00:15:48,560 --> 00:15:51,520 Speaker 4: older than you, but it's always about the youth. You've 292 00:15:51,520 --> 00:15:56,160 Speaker 4: spoken about teaching youth early about ai UX design. Well, 293 00:15:56,200 --> 00:15:59,160 Speaker 4: you say early, what age group are we talking about, 294 00:15:59,320 --> 00:16:01,000 Speaker 4: and then you can expound after that. 295 00:16:01,600 --> 00:16:05,200 Speaker 3: You know, children are they operate at a genius level 296 00:16:05,360 --> 00:16:09,120 Speaker 3: at five years old, right, But and I know people 297 00:16:09,120 --> 00:16:11,760 Speaker 3: who have been teaching their kids how to code, you know, 298 00:16:11,840 --> 00:16:15,680 Speaker 3: from the time they were six, seven or eight. I 299 00:16:15,720 --> 00:16:21,880 Speaker 3: start with thirteen. I think that's right before you going 300 00:16:21,920 --> 00:16:24,480 Speaker 3: into high school. And I think that's a significant number 301 00:16:24,480 --> 00:16:27,840 Speaker 3: to me because that's when my world changed, coming from 302 00:16:28,240 --> 00:16:32,760 Speaker 3: California and then going to Texas. That move taught me 303 00:16:32,840 --> 00:16:36,040 Speaker 3: that this world, this life is about adapting or dying. 304 00:16:36,440 --> 00:16:39,400 Speaker 3: You have to adapt to die. And so I want to, 305 00:16:39,840 --> 00:16:45,320 Speaker 3: you know, show that Everett, that was thirteen. Here's something 306 00:16:45,360 --> 00:16:48,200 Speaker 3: that you don't know as possible, but you're really good 307 00:16:48,200 --> 00:16:50,000 Speaker 3: at you just don't know it. And so that's why 308 00:16:50,040 --> 00:16:50,840 Speaker 3: I started that age. 309 00:16:50,920 --> 00:16:52,520 Speaker 1: Well, you know, it really is about like I said, 310 00:16:52,560 --> 00:16:58,080 Speaker 1: my degree is in mathematics, and it's we're just trying 311 00:16:58,080 --> 00:17:02,600 Speaker 1: to say, breaking down the fear factor of change. Yeah, 312 00:17:02,640 --> 00:17:05,360 Speaker 1: and that's what this is about, because if you focused 313 00:17:05,400 --> 00:17:08,280 Speaker 1: on let's say you have a graphics degree, you have 314 00:17:08,320 --> 00:17:10,480 Speaker 1: a four year degree. I'm trying to really reach the 315 00:17:10,520 --> 00:17:16,040 Speaker 1: people who have either that's lost here in this interview 316 00:17:16,080 --> 00:17:19,639 Speaker 1: for the very first time, trying to understand where they 317 00:17:19,680 --> 00:17:26,600 Speaker 1: can fit in it, trying to disseminate reality from their reality. 318 00:17:27,240 --> 00:17:27,800 Speaker 2: Talk to me. 319 00:17:29,480 --> 00:17:33,240 Speaker 3: So for that person that you described, what I teach 320 00:17:33,320 --> 00:17:38,719 Speaker 3: people are AI tools, specifically no code and low code tools. 321 00:17:39,440 --> 00:17:41,840 Speaker 3: So no code is exactly how it sounds. You don't 322 00:17:41,840 --> 00:17:44,879 Speaker 3: have to know any code in order to use this tool. 323 00:17:45,320 --> 00:17:48,480 Speaker 3: If you know some code, then that means you can 324 00:17:48,520 --> 00:17:50,960 Speaker 3: take a low code tool and push it to the 325 00:17:51,040 --> 00:17:55,399 Speaker 3: max because you actually know the language. Card so you 326 00:17:55,440 --> 00:17:59,800 Speaker 3: know the language. But you can literally build a chatbot 327 00:18:00,119 --> 00:18:03,520 Speaker 3: an agent in ten minutes with these tools, and I 328 00:18:03,520 --> 00:18:05,480 Speaker 3: am teaching you how to do that and then how 329 00:18:05,520 --> 00:18:08,879 Speaker 3: to do it on a larger scale. So I would 330 00:18:08,880 --> 00:18:12,840 Speaker 3: say again, ux, the Academy's YouTube channel is a great 331 00:18:12,840 --> 00:18:16,520 Speaker 3: place to start, but in my community, I also list 332 00:18:16,560 --> 00:18:19,520 Speaker 3: out the YouTubers that I learned from. Right, and you 333 00:18:19,560 --> 00:18:21,639 Speaker 3: watch one video you're going down the rap hole and 334 00:18:21,680 --> 00:18:25,680 Speaker 3: you can see the phone that you have in your pocket. 335 00:18:26,680 --> 00:18:29,680 Speaker 3: That's more than enough to get you to it. 336 00:18:30,960 --> 00:18:34,320 Speaker 1: And we know everybody lives off there on you nowadays, 337 00:18:34,320 --> 00:18:36,440 Speaker 1: so you know they are just many computers for sure. 338 00:18:36,560 --> 00:18:38,960 Speaker 2: I knows of my picking my phone. This is pretty heavy. 339 00:18:39,040 --> 00:18:40,520 Speaker 2: It is you know, those. 340 00:18:40,320 --> 00:18:42,639 Speaker 1: Supposed to really have just because they're small don't mean 341 00:18:42,640 --> 00:18:45,280 Speaker 1: they're light exactly, which means that a lot of technologies 342 00:18:45,440 --> 00:18:47,439 Speaker 1: is cramped into that. And let me ask you this 343 00:18:47,480 --> 00:18:50,080 Speaker 1: effort in the next twelve to eighteen months, what major 344 00:18:50,119 --> 00:18:53,360 Speaker 1: AI trends are technologies you believe will have the biggest 345 00:18:53,400 --> 00:18:56,240 Speaker 1: impact on a small business. I'm a small business and 346 00:18:56,320 --> 00:19:00,199 Speaker 1: this show us about small business businesses and entrepreneurship. 347 00:19:00,640 --> 00:19:01,399 Speaker 2: Talk to us. 348 00:19:01,680 --> 00:19:08,879 Speaker 3: So I would say, automated workflows, AI agents, and AI 349 00:19:09,040 --> 00:19:13,119 Speaker 3: powered customer experiences. Those are going to be the three 350 00:19:13,280 --> 00:19:16,000 Speaker 3: biggest I say, major shakeups in the next twelve to 351 00:19:16,040 --> 00:19:19,480 Speaker 3: eighteen months. This year was dubbed the Year of the Agent, 352 00:19:21,240 --> 00:19:24,239 Speaker 3: which effectively I just tell people an agent is a 353 00:19:24,840 --> 00:19:29,600 Speaker 3: souped up chat bot that can perform tasks for you 354 00:19:29,880 --> 00:19:33,200 Speaker 3: on its own or with you. That's all it is. 355 00:19:34,720 --> 00:19:40,879 Speaker 3: That is AI agents, automated workflows, and AI powered customer experiences. So, 356 00:19:41,119 --> 00:19:44,159 Speaker 3: for example, if I was, let's just I don't know 357 00:19:44,240 --> 00:19:47,680 Speaker 3: a Nordstrom dot com at the bottom right, there's a 358 00:19:47,800 --> 00:19:50,679 Speaker 3: chatbot over there right. Well, now, if I click and 359 00:19:50,760 --> 00:19:53,560 Speaker 3: interact with that chatbot, I can now have a personal 360 00:19:53,640 --> 00:19:57,840 Speaker 3: styling assistant and it can if I log in, it 361 00:19:57,880 --> 00:20:00,800 Speaker 3: can take my purchases and go, Okay, I know the 362 00:20:00,840 --> 00:20:03,080 Speaker 3: type of shoes you bought recently. I know the type 363 00:20:03,080 --> 00:20:06,320 Speaker 3: of clothes you bought recently. I'm going to now service you. 364 00:20:07,040 --> 00:20:09,320 Speaker 3: Here's some new ideas that I think you would like 365 00:20:09,359 --> 00:20:12,800 Speaker 3: based off of your history. Those type of experiences are 366 00:20:12,800 --> 00:20:14,440 Speaker 3: going to shake the world up in the next twelve 367 00:20:14,480 --> 00:20:15,440 Speaker 3: to eighteen months. 368 00:20:15,800 --> 00:20:18,359 Speaker 1: Now, I don't know if that's a new quesse. You 369 00:20:18,480 --> 00:20:21,639 Speaker 1: know what happens is you know I shop, They probably 370 00:20:21,720 --> 00:20:26,440 Speaker 1: using AI. They probably using different the word algorithm. Yes, yes, 371 00:20:26,560 --> 00:20:28,720 Speaker 1: it is a popular term that now I think it's 372 00:20:28,760 --> 00:20:30,200 Speaker 1: being replaced by AI. 373 00:20:30,880 --> 00:20:34,479 Speaker 2: You're right, okay. And so because you know I go 374 00:20:34,600 --> 00:20:37,800 Speaker 2: to store like Crogers, they see what I boy all 375 00:20:37,840 --> 00:20:42,520 Speaker 2: the time. Guess what I get coupons for these ibio exactly. Okay, Okay, 376 00:20:42,800 --> 00:20:45,720 Speaker 2: can you see me something different? Not just tied. It's 377 00:20:45,720 --> 00:20:46,880 Speaker 2: the same butter all the time. 378 00:20:47,080 --> 00:20:49,239 Speaker 1: Right. But when I look at what you doing at 379 00:20:49,280 --> 00:20:52,800 Speaker 1: AXD Academy, the thing is, and the reason you're on 380 00:20:52,920 --> 00:20:55,840 Speaker 1: this show is that I know that the world we 381 00:20:55,960 --> 00:21:00,400 Speaker 1: live in is changing. The way we view opportunities has 382 00:21:00,480 --> 00:21:03,560 Speaker 1: to change too. And when I saw what you were 383 00:21:03,600 --> 00:21:09,480 Speaker 1: developing or have developed short term opportunity through academic training. 384 00:21:10,680 --> 00:21:13,199 Speaker 1: I'll point an example to my audience. I'm based in 385 00:21:13,280 --> 00:21:21,400 Speaker 1: Atlanta and Goodwill offer the program where EV installations, and 386 00:21:21,920 --> 00:21:28,000 Speaker 1: they were offering a paid training period, and then after 387 00:21:28,040 --> 00:21:31,000 Speaker 1: that paid training period was over with, then you had 388 00:21:31,000 --> 00:21:33,680 Speaker 1: a full time salary that was over sixty. 389 00:21:33,320 --> 00:21:38,800 Speaker 2: Five thousand dollars no education, and we're talking about less 390 00:21:38,800 --> 00:21:39,440 Speaker 2: than six months. 391 00:21:39,520 --> 00:21:44,040 Speaker 1: This whole period, this whole lifetime experience was changing. And 392 00:21:44,320 --> 00:21:46,879 Speaker 1: when I became aware of that program, that means that 393 00:21:46,960 --> 00:21:49,480 Speaker 1: the programs you were talking about is a reality too 394 00:21:50,119 --> 00:21:52,160 Speaker 1: because of the fact that but if you don't engage, 395 00:21:52,640 --> 00:21:54,880 Speaker 1: and I'm gonna just tell you this, ladies and gentlemen, 396 00:21:55,160 --> 00:21:57,879 Speaker 1: and you should tell them this too, there is work involved. 397 00:21:59,040 --> 00:22:01,040 Speaker 1: You're not going out there just picking an apple that 398 00:22:01,240 --> 00:22:03,760 Speaker 1: all that fell out of the tree, right right, We're 399 00:22:03,800 --> 00:22:04,520 Speaker 1: not saying that. 400 00:22:04,560 --> 00:22:06,800 Speaker 2: But if you want a dream to become a reality, 401 00:22:07,200 --> 00:22:08,280 Speaker 2: we have to work. 402 00:22:08,119 --> 00:22:12,520 Speaker 3: Correct, absolutely absolutely. It is not I tell people that 403 00:22:13,040 --> 00:22:18,040 Speaker 3: what I do is simple, but it's not easy. It's 404 00:22:18,119 --> 00:22:22,399 Speaker 3: a very tedious thing. Because again, this to your point 405 00:22:22,440 --> 00:22:26,280 Speaker 3: earlier chat GPT came out in twenty twenty two. Okay, 406 00:22:26,480 --> 00:22:31,479 Speaker 3: so what we are the common people understand it AI 407 00:22:31,800 --> 00:22:34,680 Speaker 3: to them, it's it's only been around for three years. 408 00:22:35,440 --> 00:22:38,360 Speaker 3: AI has been around, I believe since the fifties fifty six. 409 00:22:38,600 --> 00:22:42,119 Speaker 1: Well, with your people, AI is ups. I've never known GPS. 410 00:22:42,560 --> 00:22:44,800 Speaker 1: You know, if you have GPS in your car, you've 411 00:22:44,840 --> 00:22:45,639 Speaker 1: been using AI. 412 00:22:45,880 --> 00:22:49,080 Speaker 3: Yes, you've been Googled, You've been using AI for the sarchin. 413 00:22:49,240 --> 00:22:50,879 Speaker 1: It was since Google came out and allows you to 414 00:22:50,880 --> 00:22:54,440 Speaker 1: say a complete sentence, you were using AI exactly. 415 00:22:54,720 --> 00:22:57,920 Speaker 3: But now they have given us the consumer, the ability 416 00:22:57,920 --> 00:23:00,879 Speaker 3: to play with AI. And that's what this chat GPT is. 417 00:23:01,359 --> 00:23:05,199 Speaker 3: It is not very easy to get the AI to 418 00:23:05,359 --> 00:23:09,639 Speaker 3: output the same consistent result every single time. It's not 419 00:23:09,720 --> 00:23:12,720 Speaker 3: that easy. And that's where prompt engineering comes in, where 420 00:23:13,119 --> 00:23:17,520 Speaker 3: you have to basically tailor your instructions very meticulously so 421 00:23:17,640 --> 00:23:21,040 Speaker 3: that way you get the same output every single time. 422 00:23:21,600 --> 00:23:26,439 Speaker 2: What that means said, your toughest challenge is UXD. I 423 00:23:26,480 --> 00:23:28,240 Speaker 2: gotta ask, did I ask you what the name? Why 424 00:23:28,280 --> 00:23:29,800 Speaker 2: did you come up with the name you x D? 425 00:23:30,119 --> 00:23:34,119 Speaker 3: Yeah? So ux D is just an acronym for Universal 426 00:23:34,200 --> 00:23:39,960 Speaker 3: Experience Design, right, And the reason why I coin that 427 00:23:40,440 --> 00:23:42,880 Speaker 3: because I can tell you one of the biggest pet 428 00:23:42,920 --> 00:23:47,480 Speaker 3: pee's I have in this industry is people taking and 429 00:23:48,320 --> 00:23:51,920 Speaker 3: labeling things that are practically the same thing. So for example, 430 00:23:52,280 --> 00:23:56,639 Speaker 3: if I do three activities, I call it UI design, 431 00:23:57,160 --> 00:24:01,080 Speaker 3: But if I add one more thing to those three activities, 432 00:24:01,160 --> 00:24:04,320 Speaker 3: I can now call it, Oh, it's interaction design. Or 433 00:24:04,359 --> 00:24:06,560 Speaker 3: if I call it I add another thing and it's oh, 434 00:24:06,600 --> 00:24:10,800 Speaker 3: it's user experience design. I'm like, guys, it's all experience design. 435 00:24:10,840 --> 00:24:13,320 Speaker 3: It's just what part of the experience are you keying 436 00:24:13,400 --> 00:24:16,399 Speaker 3: in on. Do I like the research part of it? Okay, 437 00:24:16,440 --> 00:24:18,840 Speaker 3: well then you are you a researcher them. Do I 438 00:24:18,960 --> 00:24:21,760 Speaker 3: like actually pushing the pixels, changing the colors and things 439 00:24:21,840 --> 00:24:24,560 Speaker 3: like that? Okay, well then you're a UI designer. But 440 00:24:24,600 --> 00:24:29,320 Speaker 3: it's all an experience. So universal experience design is what 441 00:24:29,480 --> 00:24:30,320 Speaker 3: uctually stands for. 442 00:24:30,680 --> 00:24:33,960 Speaker 2: You know the amazing thing about a dreamer, and that's 443 00:24:34,000 --> 00:24:35,879 Speaker 2: what you were. You're a dreamer. 444 00:24:35,960 --> 00:24:39,119 Speaker 1: Now you're an executor of your dream you know, because 445 00:24:39,119 --> 00:24:44,160 Speaker 1: you put goals in place. Now in executing, like you said, 446 00:24:44,160 --> 00:24:47,760 Speaker 1: you had a partner at first, you're buy yourself now, 447 00:24:48,119 --> 00:24:51,680 Speaker 1: so you have nobody's lean on now, Everett, No, where 448 00:24:51,720 --> 00:24:52,800 Speaker 1: is your support. 449 00:24:52,560 --> 00:24:54,440 Speaker 2: Just so. 450 00:24:56,480 --> 00:24:59,480 Speaker 3: That's a good question. I would say that for the 451 00:24:59,520 --> 00:25:04,119 Speaker 3: longest time, I haven't had one. In my professional life. 452 00:25:04,760 --> 00:25:07,960 Speaker 3: I am you know, when I grew up, I was 453 00:25:07,960 --> 00:25:10,800 Speaker 3: the oldest, I was the first and only person to 454 00:25:10,840 --> 00:25:12,720 Speaker 3: do what I'm doing. I am the only person to 455 00:25:12,720 --> 00:25:14,400 Speaker 3: do what I'm doing in my friend group. So I've 456 00:25:14,400 --> 00:25:18,159 Speaker 3: always been alone in that since. But that doesn't bother me. 457 00:25:19,400 --> 00:25:23,080 Speaker 3: I just look at at least for support. I have 458 00:25:23,200 --> 00:25:26,000 Speaker 3: met some people in my profession since then, and they 459 00:25:26,080 --> 00:25:29,000 Speaker 3: do a really good job of kind of providing that support. 460 00:25:29,040 --> 00:25:32,679 Speaker 3: But ultimately I don't really need it because I have 461 00:25:32,920 --> 00:25:35,919 Speaker 3: I'm chasing my goals and I am ultimately trying to 462 00:25:35,960 --> 00:25:39,280 Speaker 3: show other people like me what is possible. So I 463 00:25:39,320 --> 00:25:40,280 Speaker 3: don't need support for that. 464 00:25:41,000 --> 00:25:43,920 Speaker 2: Well, it's important that Derek that you don't need it. 465 00:25:44,600 --> 00:25:48,919 Speaker 1: But you know, as a guy who's managed high profile talent, 466 00:25:49,520 --> 00:25:52,200 Speaker 1: you know, sometimes you don't know where to go for 467 00:25:52,320 --> 00:25:55,720 Speaker 1: that question, you know, and people want to answers, and 468 00:25:55,960 --> 00:26:00,760 Speaker 1: you are what you're doing is you're I'm not says unique, 469 00:26:00,800 --> 00:26:04,080 Speaker 1: but you're unique because you are speaking it. You feel 470 00:26:04,160 --> 00:26:06,920 Speaker 1: me and so that means that your point of view matters. 471 00:26:07,400 --> 00:26:10,480 Speaker 1: And so as you build for these tough moments, these 472 00:26:10,520 --> 00:26:13,200 Speaker 1: bone wents of doubt, these bon wents of people going 473 00:26:13,840 --> 00:26:19,000 Speaker 1: or sometimes the pathway that you expected takes a curve 474 00:26:19,080 --> 00:26:22,560 Speaker 1: and creates doubt in yourself. What are the obstacles in 475 00:26:22,600 --> 00:26:25,480 Speaker 1: your business? And how have you overcome those obstacles. 476 00:26:26,160 --> 00:26:31,560 Speaker 3: So from a subject matter expert, I a subject matter 477 00:26:31,840 --> 00:26:36,159 Speaker 3: perspective teaching people what I teach. The obstacles I have 478 00:26:36,880 --> 00:26:42,280 Speaker 3: are trying to partner with educational institutions. They still operate 479 00:26:42,880 --> 00:26:46,400 Speaker 3: very in a very archaic way, and so they are 480 00:26:46,560 --> 00:26:49,119 Speaker 3: very much reluctant to change, and so I am trying 481 00:26:49,160 --> 00:26:52,720 Speaker 3: to convince them like, hey, this is where we are now. 482 00:26:52,760 --> 00:26:55,160 Speaker 3: You need to adopt and need to train people based 483 00:26:55,160 --> 00:26:58,760 Speaker 3: off what's happening now. So that's been an obstacle to 484 00:26:58,800 --> 00:27:01,399 Speaker 3: try and convince them of them. However, I don't spend 485 00:27:01,440 --> 00:27:03,920 Speaker 3: that much time trying to convince people what they can't see. 486 00:27:04,720 --> 00:27:07,880 Speaker 3: I go and listen to the people who I'm trying 487 00:27:07,920 --> 00:27:12,480 Speaker 3: to help, and they give me a great perspective because 488 00:27:12,960 --> 00:27:14,920 Speaker 3: they are telling me what their problems are and I'm 489 00:27:14,920 --> 00:27:17,959 Speaker 3: attacking that head on. So I would say the biggest 490 00:27:18,000 --> 00:27:21,320 Speaker 3: obstacle is just not knowing where the hell, I'm going sometimes, 491 00:27:21,359 --> 00:27:24,119 Speaker 3: but I am grounded in what I'm doing and the 492 00:27:24,160 --> 00:27:26,240 Speaker 3: purpose that I'm doing. It allows me to overcome. 493 00:27:25,880 --> 00:27:28,240 Speaker 2: That, you know, big fear. 494 00:27:29,280 --> 00:27:32,679 Speaker 1: It's kind of an interesting interviewing you because you use 495 00:27:32,720 --> 00:27:36,280 Speaker 1: the word AIAI so much. And the number one fear 496 00:27:36,400 --> 00:27:39,600 Speaker 1: in the people who don't know, especially in the minority community, 497 00:27:39,960 --> 00:27:43,679 Speaker 1: is that AI is going to take their job. I 498 00:27:43,720 --> 00:27:47,880 Speaker 1: believe there are from a robotic standpoint, jobs are going 499 00:27:47,920 --> 00:27:51,159 Speaker 1: to be replaced. But again, somebody got to run the robot. 500 00:27:51,640 --> 00:27:54,560 Speaker 1: Somebody got a program the robot. Somebody got to be 501 00:27:54,600 --> 00:27:58,879 Speaker 1: able to organize a strategy to advance the services of 502 00:27:58,920 --> 00:27:59,600 Speaker 1: that robot. 503 00:28:00,560 --> 00:28:00,919 Speaker 2: AI. 504 00:28:01,080 --> 00:28:03,920 Speaker 1: I don't believe it's going to replace the job. It's 505 00:28:03,920 --> 00:28:08,240 Speaker 1: going to create options for a job. When I say that, Everett, 506 00:28:08,280 --> 00:28:09,840 Speaker 1: am I incorrect? 507 00:28:10,200 --> 00:28:17,960 Speaker 3: No, I don't think you are AI will replace some job. Yes, 508 00:28:18,400 --> 00:28:20,439 Speaker 3: it will. It's it's it's it's happening. 509 00:28:22,480 --> 00:28:25,760 Speaker 1: Just removed the word AI from conversation. Robots were going 510 00:28:25,760 --> 00:28:31,760 Speaker 1: to root automation. Automation was going to replace certain jobs. Okay, 511 00:28:32,080 --> 00:28:36,120 Speaker 1: so AI, I believe it's not giving you an opportunity 512 00:28:36,560 --> 00:28:39,920 Speaker 1: to generate a salary you may have never seen in 513 00:28:39,960 --> 00:28:43,160 Speaker 1: your life. Yes, that's the conversation I want to pull 514 00:28:43,200 --> 00:28:44,920 Speaker 1: out of this interview. 515 00:28:44,720 --> 00:28:48,320 Speaker 3: Especially when you're dealing with the small business owner. 516 00:28:48,680 --> 00:28:48,800 Speaker 1: Right. 517 00:28:48,920 --> 00:28:52,160 Speaker 3: So there's some reports, I believe it was mi T 518 00:28:52,440 --> 00:28:54,680 Speaker 3: came out with a study and showed that ninety five 519 00:28:55,400 --> 00:29:01,480 Speaker 3: of AI pilot programs failed. That's at the enterprise level, 520 00:29:02,200 --> 00:29:05,280 Speaker 3: that's not at the small business level. Small businesses have 521 00:29:05,400 --> 00:29:10,200 Speaker 3: shown about eighty percent of positive ROI from using AI, 522 00:29:10,640 --> 00:29:13,680 Speaker 3: and that is where the biggest opportunities are going to be. 523 00:29:13,840 --> 00:29:18,960 Speaker 3: Is to help small businesses introduced safely, introduce AI to 524 00:29:19,040 --> 00:29:21,840 Speaker 3: them so that way they can scale. That is going 525 00:29:21,920 --> 00:29:25,000 Speaker 3: to be the biggest opportunity and that's where I flourish again. 526 00:29:25,600 --> 00:29:30,080 Speaker 3: Companies that are less than fifty employees, they need help 527 00:29:30,760 --> 00:29:34,840 Speaker 3: and giving them AI by way of automating certain processes, 528 00:29:35,080 --> 00:29:38,080 Speaker 3: giving them AI what I call AI co workers, which 529 00:29:38,120 --> 00:29:42,760 Speaker 3: is just you know, effectively chat gpt A as a coworker, 530 00:29:43,120 --> 00:29:44,880 Speaker 3: right right, So those are going to be the biggest 531 00:29:44,880 --> 00:29:47,600 Speaker 3: opportunities from a small business standpoint. 532 00:29:47,600 --> 00:29:47,959 Speaker 2: You know what. 533 00:29:48,000 --> 00:29:50,840 Speaker 1: I again, Everett, thank you for coming on the show. 534 00:29:50,880 --> 00:29:54,320 Speaker 1: I'm an interview at the founder of UXD. Before we 535 00:29:54,720 --> 00:29:58,960 Speaker 1: move forward, is there an app for ux the academy. 536 00:29:59,000 --> 00:30:01,239 Speaker 3: No, but the a platform that will be learned on 537 00:30:01,280 --> 00:30:02,920 Speaker 3: school that there isn't that for that? 538 00:30:03,120 --> 00:30:05,160 Speaker 2: Okay, cool, talk to us about that. Yeah. 539 00:30:05,280 --> 00:30:08,280 Speaker 3: So again, I built my curriculum on a platform called 540 00:30:08,320 --> 00:30:15,240 Speaker 3: School that's skol relatively new. It's competing with products like 541 00:30:15,280 --> 00:30:20,160 Speaker 3: Kajabi Go High Level. I like School quite a bit. 542 00:30:20,240 --> 00:30:22,680 Speaker 3: They do have a mobile app, so again there are 543 00:30:22,680 --> 00:30:26,200 Speaker 3: no excuses with me. You can download the app and 544 00:30:26,560 --> 00:30:29,200 Speaker 3: launch into my free community and right there you have 545 00:30:29,600 --> 00:30:33,640 Speaker 3: all the access to people as well as to resources 546 00:30:33,680 --> 00:30:35,320 Speaker 3: that you need to learn this business. 547 00:30:35,560 --> 00:30:38,080 Speaker 2: So because of the effort, what's your legacy? You know? 548 00:30:38,720 --> 00:30:45,600 Speaker 2: You know Inglewood, Austin. Correct. Now you're living in Dallas, 549 00:30:46,080 --> 00:30:49,520 Speaker 2: sitting in Atlanta, Georgia. I'm interviewing you and join the interview. 550 00:30:49,560 --> 00:30:50,360 Speaker 2: You're smart. 551 00:30:50,880 --> 00:30:55,760 Speaker 1: You like I said, you're taking a YouTube university education 552 00:30:56,960 --> 00:30:59,240 Speaker 1: and turn it into all successful small business. 553 00:30:59,640 --> 00:31:00,600 Speaker 2: What is your legacy? 554 00:31:01,760 --> 00:31:06,320 Speaker 3: I you know what's interesting. I was told I was 555 00:31:06,320 --> 00:31:08,920 Speaker 3: a drawer, and that's why I think that that aptitude 556 00:31:08,920 --> 00:31:11,800 Speaker 3: test said I was equally analytical as it was creative. Right. 557 00:31:12,200 --> 00:31:15,480 Speaker 3: But I was told by family members, and I don't 558 00:31:15,520 --> 00:31:17,560 Speaker 3: think they meant any harm, but they said that you 559 00:31:17,560 --> 00:31:20,640 Speaker 3: can't make money doing art. So I have the attitude 560 00:31:20,680 --> 00:31:22,680 Speaker 3: of like, I'm going to prove you wrong. I'm gonna 561 00:31:22,680 --> 00:31:26,520 Speaker 3: show you right. And that's what I'm doing. And so 562 00:31:26,800 --> 00:31:33,040 Speaker 3: my legacy is I want other kids to have that 563 00:31:33,080 --> 00:31:35,880 Speaker 3: mentality when they go through my course and say, oh no, 564 00:31:36,000 --> 00:31:39,760 Speaker 3: I can create my own reality with this. If I 565 00:31:39,800 --> 00:31:45,320 Speaker 3: could have helped a minimum hundred thousand kids, yeah, if 566 00:31:45,360 --> 00:31:48,520 Speaker 3: I could help one hundred thousand pieces, and it is 567 00:31:48,560 --> 00:31:51,200 Speaker 3: a lot. But I believe in focusing on the future 568 00:31:51,440 --> 00:31:54,640 Speaker 3: doesn't mean that in somebody above forty can't learn it. 569 00:31:54,680 --> 00:31:56,960 Speaker 3: I have people who are fifty five in my class 570 00:31:57,040 --> 00:31:59,680 Speaker 3: learning and they're doing great. But I really want to 571 00:31:59,720 --> 00:32:02,400 Speaker 3: focus it's on the youth and to show them another 572 00:32:02,680 --> 00:32:06,360 Speaker 3: option exposure. If I can help one hundred thousand efforts 573 00:32:06,400 --> 00:32:09,520 Speaker 3: out there, that would be my lext well. 574 00:32:09,520 --> 00:32:12,280 Speaker 1: I like that because of the fact that the youth 575 00:32:13,480 --> 00:32:16,719 Speaker 1: really controls or changes the future. 576 00:32:16,960 --> 00:32:19,640 Speaker 2: You know, you're younger than me. I'm pouring into you. 577 00:32:19,880 --> 00:32:24,440 Speaker 1: Hopefully by pouring into you, you won't make the same mistakes. 578 00:32:24,480 --> 00:32:27,600 Speaker 1: That's the whole core of this show. Money making conversations masculine. 579 00:32:27,840 --> 00:32:29,920 Speaker 1: I want to I want the people to hear you 580 00:32:30,040 --> 00:32:33,120 Speaker 1: going there's a better job. There's been a lifestyle for 581 00:32:33,160 --> 00:32:39,400 Speaker 1: you at UXD Academy. At least just look do your research. 582 00:32:39,760 --> 00:32:42,640 Speaker 1: He's already told you that you can go on YouTube 583 00:32:42,800 --> 00:32:44,400 Speaker 1: and verify what he's doing. 584 00:32:44,640 --> 00:32:47,840 Speaker 2: He's just organized, and I think that's the key component. 585 00:32:47,880 --> 00:32:50,000 Speaker 2: You go to the website. He's really hysterical. He has 586 00:32:50,000 --> 00:32:52,720 Speaker 2: a video of himself. He just he's like a pitch man. 587 00:32:52,280 --> 00:32:57,080 Speaker 1: He's just can just he's very entertaining. In fact, I 588 00:32:57,080 --> 00:33:00,920 Speaker 1: would tell you this, you're after watching your video, you're 589 00:33:01,000 --> 00:33:03,520 Speaker 1: not as hyped as your website. 590 00:33:04,240 --> 00:33:05,560 Speaker 2: Why is that? 591 00:33:05,560 --> 00:33:08,560 Speaker 3: That's actually my natural disposition, to be honest with you, 592 00:33:08,640 --> 00:33:10,960 Speaker 3: and it's because, like I'm actually in the weeds learning 593 00:33:10,960 --> 00:33:14,040 Speaker 3: stuff I do need to work on, you know, you know, 594 00:33:14,200 --> 00:33:16,760 Speaker 3: animating my voice a little bit more, and that is 595 00:33:16,800 --> 00:33:18,600 Speaker 3: something I'm going to be doing, as far as helping 596 00:33:18,600 --> 00:33:20,960 Speaker 3: out with the editing too, like show the funnier side. 597 00:33:21,000 --> 00:33:24,680 Speaker 3: But I'm dead serious farst of the time, which is great. 598 00:33:24,760 --> 00:33:26,800 Speaker 1: Like I said, you know, I'm not saying nothing negative, 599 00:33:27,000 --> 00:33:29,120 Speaker 1: but like I'm letting you know I've done my research 600 00:33:29,200 --> 00:33:30,040 Speaker 1: and watch it on go. 601 00:33:30,720 --> 00:33:34,000 Speaker 2: He's very entertaining. I mean, I'm gonna just put his way. 602 00:33:34,520 --> 00:33:38,520 Speaker 1: There's a passion on your website, and that passion is 603 00:33:38,600 --> 00:33:43,000 Speaker 1: driven by because frustration, I think, you know, because of 604 00:33:43,040 --> 00:33:46,200 Speaker 1: the fact that people don't know, and sometimes you have 605 00:33:46,320 --> 00:33:49,200 Speaker 1: to be amped up a little bit for sure to 606 00:33:49,280 --> 00:33:53,479 Speaker 1: try to get their attention to show this there's a 607 00:33:53,480 --> 00:33:54,000 Speaker 1: better way. 608 00:33:54,280 --> 00:33:57,800 Speaker 3: Yeah, you're you're. You hit that right on the head there. 609 00:33:58,240 --> 00:34:02,040 Speaker 3: I am very much passionate on the front facing website 610 00:34:02,080 --> 00:34:04,600 Speaker 3: of things because I have to get I have to 611 00:34:04,640 --> 00:34:08,560 Speaker 3: get your attention. And sometimes and I look, I've tried 612 00:34:08,600 --> 00:34:10,640 Speaker 3: working on it, but I've been told that, you know, 613 00:34:10,680 --> 00:34:14,719 Speaker 3: I could be very direct, very blunt, and sometimes it 614 00:34:14,719 --> 00:34:17,120 Speaker 3: comes off as harsh, but I'm like, this is no 615 00:34:17,239 --> 00:34:19,759 Speaker 3: laughing matter, especially when we think about I'm gonna bringing 616 00:34:19,760 --> 00:34:24,840 Speaker 3: them out to my soapbox to people of color, black people, Look, 617 00:34:25,800 --> 00:34:27,960 Speaker 3: we are at the bottom and a lot of metrics, 618 00:34:28,440 --> 00:34:31,640 Speaker 3: so there is no time for play. Play like we got. 619 00:34:31,719 --> 00:34:33,880 Speaker 3: We have to we have to get on the ball. 620 00:34:34,280 --> 00:34:36,319 Speaker 3: AI is our opportunity to do that. 621 00:34:36,480 --> 00:34:39,520 Speaker 2: It is really opportunity, It really really is. And I 622 00:34:41,000 --> 00:34:43,320 Speaker 2: hope more and more interviews. I do like that. 623 00:34:43,400 --> 00:34:45,719 Speaker 1: I try to consistently I'm not saying a lot of 624 00:34:45,760 --> 00:34:48,920 Speaker 1: people in fact, nobody's doing what you're doing. But there 625 00:34:48,920 --> 00:34:52,920 Speaker 1: are other certificate programs out there. Google has a certificate 626 00:34:53,040 --> 00:34:56,600 Speaker 1: scholarship program. I just mentioned good Will here in Atlanta, 627 00:34:57,320 --> 00:34:59,320 Speaker 1: it has a program. I'm sure they are a competing 628 00:34:59,360 --> 00:35:03,040 Speaker 1: type program out there that are presenting salaries that can 629 00:35:03,160 --> 00:35:07,520 Speaker 1: put you in a middle class and come immediately, as 630 00:35:07,520 --> 00:35:09,640 Speaker 1: soon as you pass it, there's a job waiting on 631 00:35:09,719 --> 00:35:12,640 Speaker 1: you because that skill set. 632 00:35:12,120 --> 00:35:14,320 Speaker 2: You know, it's really amazing. 633 00:35:14,480 --> 00:35:16,560 Speaker 1: It was like, you know, there are a lot of 634 00:35:16,600 --> 00:35:20,520 Speaker 1: things that our current president, Donald Trump talks about and 635 00:35:20,719 --> 00:35:22,719 Speaker 1: right now he's talking about it. They trying to build 636 00:35:22,760 --> 00:35:26,640 Speaker 1: a chip chip manufacturing company in Arizona. And now he 637 00:35:26,760 --> 00:35:29,880 Speaker 1: did a lot of pushback because guess what, there're nobody 638 00:35:29,920 --> 00:35:33,120 Speaker 1: here can build the chips. Yeah, I guess well, but 639 00:35:33,160 --> 00:35:36,120 Speaker 1: they can if you train them. And that's the whole thing. 640 00:35:36,160 --> 00:35:38,840 Speaker 1: That's what we're talking about. At u x D Academy, 641 00:35:39,120 --> 00:35:42,440 Speaker 1: we're trying to get these we don't have the workforce, 642 00:35:42,800 --> 00:35:46,759 Speaker 1: we don't have the people qualified. At u x D Academy, 643 00:35:47,400 --> 00:35:50,520 Speaker 1: he will get you qualified for opportunities that will change 644 00:35:50,520 --> 00:35:50,919 Speaker 1: your life. 645 00:35:51,040 --> 00:35:54,000 Speaker 2: Did I say it correctly? Thank you for coming on. 646 00:35:54,080 --> 00:35:59,839 Speaker 1: Money appreciates this has been Money Making Conversations Masterclass with 647 00:36:00,040 --> 00:36:04,120 Speaker 1: Sean McDonald thanks to our guest and our audience. Visit 648 00:36:04,239 --> 00:36:08,400 Speaker 1: Moneymaking Conversations dot com to listen and register to be 649 00:36:08,440 --> 00:36:09,040 Speaker 1: a guest.