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Speaker 1: Welcome to Money Making Conversations. It's the show that she

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Speaker 1: has the secrets of success experience firsthand by marketing and

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Speaker 1: Brandon expert Rashan McDonald. I will know he's giving me

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Speaker 1: advice to many occasions. In occasion didn't notice, I'm not broke.

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Speaker 1: You know. He'll be interviewing celebrity CEOs, entrepreneurs and industry

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Speaker 1: decision makers. It's what he likes to do. It's what

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Speaker 1: he likes to share. Now it's time to hear from

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Speaker 1: my man, Rashan McDonald. Money Making Conversations. Here we go.

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Speaker 1: Welcome to money Making Conversation. I'm your host, Rushan McDonald.

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Speaker 1: I recognize that we all have different definitions of success.

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Speaker 1: For some, it's a sizeable paycheck. Mine is helping people

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Speaker 1: wake up and inspiring them to accomplish their goals and

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Speaker 1: live their very best life. These are my passions and

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Speaker 1: that's what I'm going to do for you. I want

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Speaker 1: you to stop tripping over small challenges and prepare to

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Speaker 1: rise above the bigger obstacles that life will present to you.

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Speaker 1: My next kiss is giving Wild Her fine jewelry business

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Speaker 1: was founded on the belief that jewels should be luxurious.

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Speaker 1: I love that luxurious. That company, however, came to an

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Speaker 1: abrupt end following her divorce, and the main producer of

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Speaker 1: the stones was her former husband, who refused to provide

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Speaker 1: the material for her to continue her venture. Thus she

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Speaker 1: had to reinvent herself. Vivian stories about being a single mother,

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Speaker 1: an entrepreneur and bedding on yourself and when you look

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Speaker 1: at and taking a leap of faith with a plan.

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Speaker 1: That's key, right there, leap of faith with a plan

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Speaker 1: and invested every diamond to her new fine jeority venture.

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Speaker 1: She's on the show to tell her story and would

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Speaker 1: motivate us with her story. Please work with the money

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Speaker 1: making conversation. They're fantastic, Vivian Row, thank you so much

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Speaker 1: for having me. Rashan, it's amazing being here with you today. Well,

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Speaker 1: you know, I I really you know in the industry

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Speaker 1: because I have a good friend. She's in Arizona. She's

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Speaker 1: in the dining business, and she told me how let's go.

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Speaker 1: How you know, very few females have h in the

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Speaker 1: in the jewelry business, especially in the dining business. So

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Speaker 1: we're talking about an industry and you can always correct

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Speaker 1: me from wrong that is male dominated and because it's

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Speaker 1: ma all dominated. Women who come into the business are

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Speaker 1: find it difficult to break in. Is that true? Oh yeah, absolutely.

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Speaker 1: It is a very male dominated industry and when you

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Speaker 1: are a woman's people look at you like you're not

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Speaker 1: gonna make it. Um It's it's changing a little bit

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Speaker 1: now with the whole you know, e commerce online world

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Speaker 1: that's becoming you know, the most prominent uh jewelry uh

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Speaker 1: market right now because of everything that's going on with

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Speaker 1: the world. Um so, a lot of entrepreneur world, uh

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Speaker 1: entrepreneurial minds, females are coming in and are able to

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Speaker 1: really get theirs in the business. But you were, you know,

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Speaker 1: it's really and it kind of it's kind of and

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Speaker 1: I'm glad you're saying that because of technology, because the

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Speaker 1: way e commerce works now and also when you look

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Speaker 1: at what the COVID has done, the way it shut

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Speaker 1: down this country and breaking mortars really had to reinvent

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Speaker 1: themselves and people are now shopping online more than ever.

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Speaker 1: In fact, they trust the process more than ever. And

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Speaker 1: so with that, with that whole shutdown, how did that

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Speaker 1: affect your approach to business? Did you change your model

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Speaker 1: or did you, like a lot of people I was

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Speaker 1: spoken to big corporation and small entrepreneurs have said they

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Speaker 1: benefited from the COVID shutdown. That's me definitely, because we

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Speaker 1: never actually had any break and mortar stores. My my

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Speaker 1: new jewelry line, which is out of this well, actually

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Speaker 1: launch at the end of last year. So when we launched,

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Speaker 1: COVID was already like kind of taking place, not you

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Speaker 1: know much, but it was already like coming to the say,

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Speaker 1: so everybody already had that concern. Uh. But and when

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Speaker 1: when we decided to uh launch a sale because I

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Speaker 1: was actually going to close the store, the store was

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Speaker 1: going to be closed for good because it wasn't doing well,

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Speaker 1: we launch a fifty fifty percent off discount, uh a

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Speaker 1: store closing sale, and then the store exploded. And I

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Speaker 1: truly believe, I truly believe that the main reason for

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Speaker 1: that was because of a COVID because we got to

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Speaker 1: at that specific time, there were a lot of people

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Speaker 1: that were stuck at home and now we're putting this incredible, incredible,

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Speaker 1: sustainable eighteen carrot Diamonds jewelry line in front of them.

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Speaker 1: In also social media and marketing techniques and all of that,

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Speaker 1: and it's disty percent off now and people are like, Okay,

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Speaker 1: I need to buy online anyway. So that's that's what

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Speaker 1: kind e a made us like it. It was, it was,

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Speaker 1: it was a life saving time for us. Okay, Vivian, Okay,

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Speaker 1: you sound upbeat, sound like a person who's got good

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Speaker 1: things happening in her life right now. Was it always

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Speaker 1: like this? Was it always this upbeat? What were the struggles?

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Speaker 1: Because when I talk about jewelry, because we said look jurious,

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Speaker 1: which means already that's that's that's an elevated word, the

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Speaker 1: word that elevated above another price tag this out there.

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Speaker 1: So what is your market share? Who are you trying

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Speaker 1: to reach in your market share and your jewelry business? Yeah,

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Speaker 1: so for my jewelry, basically I have a luxury jewelry line,

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Speaker 1: but it was very affordable and attainable prices there. So

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Speaker 1: when I when I wanted to launch my jewelry line,

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Speaker 1: I wanted to create a line that I would be

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Speaker 1: able to create everything that I would like to wear.

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Speaker 1: So I'm from Brazil, right, I do not wear for

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Speaker 1: in carry goals, So all of my jewelry pieces are

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Speaker 1: made in recycled, sustainable eighteen carry goals. I do not

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Speaker 1: wear natural diamonds. I only wear love grown diamonds because

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Speaker 1: of all the conflict that comes with mature with mind diamonds.

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Speaker 1: So all of my jewelry is made with with love

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Speaker 1: grown diamonds and all of that. So the people that

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Speaker 1: I'm trying to reach, our women are the modern woman,

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Speaker 1: the women. They are conscious about what they wear, they

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Speaker 1: want to they want to pay a fair price, they

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Speaker 1: want to get good quality, they want to get luxury. Um.

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Speaker 1: So my business model when I started this jelry line

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Speaker 1: was like, I could create a brand and then I

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Speaker 1: could sell, you know to the retail and then I

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Speaker 1: could go ahead and sell to big wholesale stores. But

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Speaker 1: why should I? Why would I do that? So what

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Speaker 1: I what I decided to do, was like, I'm gonna

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Speaker 1: cut off the middleman and I'm gonna sell this amazing

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Speaker 1: jewelry too people directly online. So it's a diractrical summer brand.

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Speaker 1: It's affordable, and it's luxurious. So I'm looking for the

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Speaker 1: model the woman. I'm looking for the people that are

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Speaker 1: conscious about quality and their conscious conscious about about how

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Speaker 1: they spend their money as well, you know, like you said,

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Speaker 1: crafted from eighteen care gold and ethnically crafted diamonds and

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Speaker 1: gemstones offers a one of calm jewelry experience designed for

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Speaker 1: the modern one, as she stated earlier, compromising a unique

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Speaker 1: series of collection. Each design is inspired by women of

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Speaker 1: the world, travelers, adventure seekers, and dreamers, with each distinct

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Speaker 1: piece corresponding to transcendent, elegant journeys. You know, I make

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Speaker 1: that statement because as a buyer, I'm gonna tell you

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Speaker 1: right now, be mean. I know nothing about yours, and

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Speaker 1: it scares me when I look at jewelry because I

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Speaker 1: don't have a reference. And I know about clothes. I

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Speaker 1: know my tailor, Bay clothes. I know a boy love

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Speaker 1: the bags. I know by cars, I know by houses.

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Speaker 1: When it comes to jewelry, view, you're looking at a

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Speaker 1: big dummy right here, and that's most people. It's how you?

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Speaker 1: How can you help me too? Because I'm cherious. I

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Speaker 1: go into jewel I will walk past. I look at

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Speaker 1: the watch when it comes to them, those diamonds and

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Speaker 1: ear rings, and how can you? How can you help

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Speaker 1: a guy like me that really doesn't as smart as

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Speaker 1: a whip. Now, when it comes to economics, comes to planning,

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Speaker 1: comes to building careers, and saying marketing Campcaign. When it

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Speaker 1: comes to what you're talking about, I'm like, ahhh baby, yeah,

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Speaker 1: well um, and that's most people. That was me before

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Speaker 1: I actually got into thank you. And it's it's one

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Speaker 1: of those things, because you know, the diamonds industry is

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Speaker 1: controlled by some really big powerful corporations. They don't want

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Speaker 1: they don't want you to know the boodies, you know,

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Speaker 1: they don't want you to know that the bad aspects

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Speaker 1: of it. They only want you to know the diamonds

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Speaker 1: are beautiful and they should spend a lot of money

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Speaker 1: on them. They want you to think the diamonds are rare.

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Speaker 1: They are not rare. Mind, diamonds, They're not rare. That's

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Speaker 1: all a lie. And and I thought that as well.

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Speaker 1: I I thought that as well. Um, the diamonds industries

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Speaker 1: is basically made by uh phenomenal marketing strategy. But the

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Speaker 1: reality is, diamonds are not rare. UH. Gold mining destroyed communities,

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Speaker 1: uh in a way that you can't even begin to understand.

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Speaker 1: And diamond mining destroyed many communities, and and and there's

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Speaker 1: a massive, massive history of slavery that goes with it,

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Speaker 1: and child labor and people just I don't know about

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Speaker 1: it because of the marketing strategies and also because it's

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Speaker 1: easier not knowing about it right. So when when I

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Speaker 1: launched you a diviv Um, even though I already had

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Speaker 1: I had lunch with storms. I was doing amazing with

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Speaker 1: my first jewelr Religne, which was the one that that

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Speaker 1: you know, I was a business partner with my ex husband.

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Speaker 1: And then when I had to read them myself and

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Speaker 1: create this new jewel Religne that did include diamonds and

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Speaker 1: gold and all of that, I had to dig in deep.

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Speaker 1: I had to educate myself to understand exactly what I

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Speaker 1: was gonna do with my materials and where they were

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Speaker 1: coming from and what kind of practices were being uh

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Speaker 1: used on getting them here to my studio for me

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Speaker 1: to be able to make my jewelry to my clients.

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Speaker 1: And at that point when I dug in, I learned

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Speaker 1: how boody and discussing this right and it's it's as

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Speaker 1: like it's disgusting. So that's when I want I was like, Okay,

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Speaker 1: if I'm going to do jewelry, I need to find

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Speaker 1: a way to do it the right way. So for example,

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Speaker 1: we have a history of you know, gold mining, destroying communities.

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Speaker 1: And that's that's not just like it Africa, No, that's

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Speaker 1: also here another state. We have like a massive gold

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Speaker 1: mine uh in in in Utah that if you if

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Speaker 1: you look it up, it's like communities around it have

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Speaker 1: been devastated and people have been poisoned. It's it's incredible.

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Speaker 1: Um so. I all of our jewelry is made with

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Speaker 1: actual recycled gold um so. That is basically uh lowering

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Speaker 1: the need of mining new gold um so that that

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Speaker 1: was one way that we found to to help with

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Speaker 1: that issue. Then with the with the mind's diamonds, and

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Speaker 1: then you know today there's so much availability of a

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Speaker 1: fine jewelry a line and you go into a lot

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Speaker 1: of these stores are very affordable and they're gonna they

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Speaker 1: always have ethical minds diamonds. And when they say say that,

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Speaker 1: they basically say, um, they use diamonds to have they

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Speaker 1: Kimberly process certification. But basically, when I started learning about

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Speaker 1: the Kimberley process, what they do is that they will

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Speaker 1: certify a batch of diamonds and then you really don't

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Speaker 1: know where those diamonds are coming from. You don't know

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Speaker 1: who minded, you don't know how they were minded. You

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Speaker 1: don't know if he was a child, if he was

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Speaker 1: an adult. So even though there's a certification that ethical,

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Speaker 1: is it really ethical? It's if there's no way for

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Speaker 1: you to know all. So that's when I was like, Okay,

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Speaker 1: today the etc. Have said that you cannot call a

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Speaker 1: diamond uh natural or unnatural anymore. It's either mind or

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Speaker 1: live love grown, because they are the same. If it's

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Speaker 1: a love grown diamonds, it's a it's a diamonds grown

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Speaker 1: in a chamber in a in a in a high

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Speaker 1: pressure chamber, exactly like the one created you know on earth.

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Speaker 1: So so the thing is we have something that's back

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Speaker 1: the same thing. Um, people still don't understand that. It's

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Speaker 1: a challenge actually educating people to understand who outgrown diamonds

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Speaker 1: are a real diamonds. So why are we using the

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Speaker 1: diamonds that that that destroy communities, that cure kids, that

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Speaker 1: use child glavery? While are we using those diamonds? Why

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Speaker 1: are we using the diamonds that we don't know where

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Speaker 1: they're coming from. So that's where I started working directly

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Speaker 1: with the diamond UH makers. Now in a lot grown

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Speaker 1: diamonds growers should be able to make our diamonds and

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Speaker 1: with that, we're able to track the diamonds back to

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Speaker 1: exactly it's the exact uh beginning. So when it was

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Speaker 1: a little a little seed and it goes into a chamber,

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Speaker 1: who is working on that chamber, what's the name of

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Speaker 1: that person, how long it took. We know everything about

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Speaker 1: that diamonds from from beginning to end. So that gave

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Speaker 1: us a traceability uh the process that we really feel

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Speaker 1: comfortable with the products, products that we're selling. But again

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Speaker 1: I didn't know any of that until I started making

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Speaker 1: it right, so most people don't, and that's that's one

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Speaker 1: of the biggest challenges in the industry what we're coming,

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Speaker 1: you know, when we're talking about sustainable time jewelry, because

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Speaker 1: we need to advocate people. But it's come a long way.

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Speaker 1: So I'm actually very confident that in the next few

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Speaker 1: years we're gonna even go forth further and in that

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Speaker 1: aspect of things. You know, the thing thing about it

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Speaker 1: because a lot of people come in mind. So I

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Speaker 1: rarely have jewelry people on my show because I did

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Speaker 1: the backstory and that' on a very honest person, a

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Speaker 1: very person who cares about the community, a person who

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Speaker 1: makes impactful gestures about her brand and what she tries

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Speaker 1: to do if success comes away. She shares in infl instance,

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Speaker 1: October is Breast Cancer Awareness Month, and you can say

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Speaker 1: off statewide on her website and ten percent of all

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Speaker 1: October sales to the National Breast Cancer Foundation. That's what

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Speaker 1: that's important to me to say to people because my

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Speaker 1: part of my life since I was eighteen years old

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Speaker 1: has always been giving back, has always been tied to uplifting.

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Speaker 1: I don't know why I did it, Vivian, it was

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Speaker 1: just part of my DNA, and I feel it's important

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Speaker 1: that we understand that with success it has to be

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Speaker 1: a shared experience to me, because everybody doesn't not get it,

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Speaker 1: and everybody is not gonna be a millionaire our thousand.

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Speaker 1: There are a lot of people out there just going

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Speaker 1: struggle all their lives, and so the ones we have

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Speaker 1: figured it out that I figured you're one of those

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Speaker 1: people who has figured it out. And I'm not saying

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Speaker 1: you Bill Gates, but you figured it out. An have

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Speaker 1: to be able to share and be responsible in your

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Speaker 1: goals of sharing and being a philanthroper when it comes

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Speaker 1: up fromanthropists, when it comes to being able to share,

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Speaker 1: your will talk about the importance of October breast cancer

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Speaker 1: to your brain into you well, Uh, for me, I

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Speaker 1: have a very personal uh relationship with with breast cancer

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Speaker 1: because I've had in my life several people that uh

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Speaker 1: had to struggle with with breast cancer. And to me,

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Speaker 1: as as you just mentioned, I mean, there's no point

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Speaker 1: of chasing success in life if when you find it,

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Speaker 1: you're not going to share with other thingles that needed uh.

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Speaker 1: And and for me, like since I started my my

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Speaker 1: jewelry line, you know before it was the Stormcline Dewelry

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Speaker 1: A knowledge what you know. The first month for Stormsine Jewelry,

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Speaker 1: we actually donated I like thirty tho dollars to make

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Speaker 1: a wish uh and to help you know, kids they

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Speaker 1: need out there, like and we do it all the time. UM.

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Speaker 1: So I have specific, very specific foundations are very close

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Speaker 1: to my heart. One of them is make a wish

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Speaker 1: uh And every time we do a donation, we get

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Speaker 1: a little clique called the Story of the kids that

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Speaker 1: we're able to give that wish and it's just it

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Speaker 1: just fills my heart, uh that we were able to

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Speaker 1: help with with that. Um. The second one is send

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Speaker 1: you and what they do for kids with cancer and

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Speaker 1: critical conditions. There's like I don't even have words to explain, um,

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Speaker 1: how grateful I am for what they do. And the

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Speaker 1: third one is when it comes to breast cancer. And

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Speaker 1: we do support several breast cancer foundations. This one is

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Speaker 1: the one that we we we picked for this year,

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Speaker 1: but we try doing, you know, as much as we can. Um.

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Speaker 1: And yeah, I think that it's important that in October,

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Speaker 1: you know, smaller and bigger brands come together and bring

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Speaker 1: awareness to this issue. And it's able to to to

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Speaker 1: to raise enough money to help with their research. So

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Speaker 1: maybe possibly one day we can get ahead of it,

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Speaker 1: you know, and find the cure and and and help.

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Speaker 1: Uh these women that have to go through it, and

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Speaker 1: sometimes they're able to beat it, sometimes they're not. And

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Speaker 1: this woman our mothers, their sisters, they are you know,

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Speaker 1: their daughters and and it could be me, so mom

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Speaker 1: and I and my sister. She was a person who

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Speaker 1: was a victim of breast cancer and a good friend

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Speaker 1: of mine recently was a victim of it. And you know,

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Speaker 1: I'm not just saying. I know, I'm a big fan

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Speaker 1: of Vivian, it's just stuff I'm talking about because of

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Speaker 1: the fact that it's the fact that you care, the

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Speaker 1: fact that you think about other than buying a car

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Speaker 1: or house. That's not at the priority list of your

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Speaker 1: everyday thought process. It's about running your business, being a

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Speaker 1: powerful mother, and being also being able to share your

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Speaker 1: success by offering opportunities for other people to have a

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Speaker 1: good life. And that's what this conversation is about. And

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Speaker 1: you know you've been you know, your your your story

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Speaker 1: has been sharing in Vanity Fair and for Forbes, Town

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Speaker 1: and Country, your whole life, you know, and it's in

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Speaker 1: You're the best sustainable jewelry brand you can buy today.

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Speaker 1: When they say that about your company, I know it's

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Speaker 1: a big smile come across your face, but it also

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Speaker 1: has to be I told you, I told you. Yeah.

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Speaker 1: It's like I got good bumps right now because I mean,

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Speaker 1: I truly believe that, you know, life is at working

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Speaker 1: in progress. I think that we never we never stopped

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Speaker 1: growing right And uh, you know a year ago today,

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Speaker 1: when we were launching these brands, Rushan like it was

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Speaker 1: a disaster. We did not sell a dime for six months.

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Speaker 1: I we were like, literally I put a million dollars

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Speaker 1: of my money every time that we had I put

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Speaker 1: a million dollars into this brand, and then in six

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Speaker 1: months we had no sales. We did we had a

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Speaker 1: massive team, we had a phenomenal team, and nothing was happening.

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Speaker 1: Into one day that I said, you know what, I'm

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Speaker 1: just gonna do something else because now I you know,

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Speaker 1: I have a million dollars year, had five hundred thousand

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Speaker 1: dollars of that, and and I mean, I'm a serial entrepreneur,

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Speaker 1: so I've been there several times. I know what I

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Speaker 1: have to do to get out of the whole. But

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Speaker 1: you know, you still you still, you still shake when

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Speaker 1: you get there. And and then that's when I opened

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Speaker 1: my my other company. I own my financial company as well,

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Speaker 1: ide a financial Group. And then my other other company

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Speaker 1: took off like a rocket. And that's when I decided

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Speaker 1: that I was gonna close you other Vivien, even though

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Speaker 1: it is my second child for me, it was very

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Speaker 1: hard because I was like, Okay, this is not working.

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Speaker 1: I'm gonna close them, gonna put a fifty percent off discounts,

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Speaker 1: I'll sell everything out, and then I'm going to concentrate

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Speaker 1: on this company of here because it's doing really well.

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Speaker 1: And then when the company took off and now to

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Speaker 1: see how amazing it's doing when we really really really

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Speaker 1: hit rock bottom and we thought there was no getting

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Speaker 1: back from that. It's truly it gives me good bumps

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Speaker 1: to think that. Um, you know, it's all about your mindset,

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Speaker 1: it's all about how hard you work, it's all about

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Speaker 1: your believing in yourself. And now when I get these

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Speaker 1: unbelievable uh you know, brands and media and editors writing

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Speaker 1: things like we're the best sustainable brand you can buy today,

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Speaker 1: I have no words to explain how grateful I am

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Speaker 1: because you started correct. We we we did a soft

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Speaker 1: lunch in October, um. The actual lunch was in December. UM,

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Speaker 1: and in it was actually around April. There were are like, okay,

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Speaker 1: we're closing in and that's and that's when we exploded.

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Speaker 1: So that's exploded now because whenever I whenever I invite

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Speaker 1: people on the show, I would like to go to

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Speaker 1: their websites, because the website tell a story about their

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Speaker 1: brands and how they market, and there the story they're

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Speaker 1: trying to tell about their success. The reason I brought

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Speaker 1: up the fact that she says soft launch in October,

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Speaker 1: December kind of rolled out April frustration set in, uh,

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Speaker 1: this time to go to another direction. Now we're talking

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Speaker 1: and celebrating them and and donating the charities right now.

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Speaker 1: On her website, she has real reviews from real customers.

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Speaker 1: Right she said April, it really kind of took off.

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Speaker 1: She has five hundred and three reviews. Look, did y'all

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Speaker 1: hear me? Did y'all did y'all hear me? But I

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Speaker 1: just said five hundred and three. This says she's not

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Speaker 1: selling toilet paper, She's not selling the ham burgers, she's

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Speaker 1: not chilling Chick fil a wings. She is luxury jew

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Speaker 1: line necklaces, rings. You know, five hundred and three reviews.

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Speaker 1: And the reason I love it is the fact that

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Speaker 1: you know, like one of them just three hours ago,

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Speaker 1: one was two days ago, one was five days ago.

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Speaker 1: So it means that she is bold enough to tell

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Speaker 1: you when they're coming in. That's our confidence, and she

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Speaker 1: isn't our brand to let you know. I have no

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Speaker 1: reason to lae about what I do. I have people

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Speaker 1: who believe in my brain. They posted by my brain.

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Speaker 1: They tell them they are positive customers. That is really See,

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Speaker 1: there's an openness about you viving it. I just love

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Speaker 1: Where did that come from? Well? I really truly believe

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Speaker 1: that we need to be a transparent in everything in life,

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Speaker 1: right and I and I and I think that word

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Speaker 1: of mouth is still the best market marketing you can have,

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Speaker 1: so for me and I mean, just so you have

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Speaker 1: an idea that the percentage of people that actually write

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Speaker 1: reviews after they receive the product is really only about

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Speaker 1: five percent. The majority of the people that buy our

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Speaker 1: jewelry don't write reviews. Right now, we're selling anywhere from

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Speaker 1: five to seven hundred pieces a month, and the majority

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Speaker 1: of those items, people are awaiting four to six weeks,

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Speaker 1: six to eight weeks to receive them because we can't

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Speaker 1: make them fast enough. Because it's so I know that

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Speaker 1: I'm just letting you know, and people need to understand

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00:24:31,920 --> 00:24:35,800
Speaker 1: what I'm saying. In April, she was frustrated. So we're

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Speaker 1: talking really May, June, July, August, September, five hundred and

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Speaker 1: three reviews. That's roughly a hundred and three people of

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00:24:45,160 --> 00:24:48,520
Speaker 1: a hundred people a month screaming that they love this woman,

404
00:24:48,920 --> 00:24:52,399
Speaker 1: love her jewelry, love what she's doing, love her brand.

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Speaker 1: That's an incredible number. I know you're selling seven hundred

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Speaker 1: pieces of a a month, but for a hundred people a

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Speaker 1: month to I'm back one of them just three hours ago,

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Speaker 1: three hours ago. You know what I'm saying, talking about

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Speaker 1: how they love this. That is important and I just

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Speaker 1: wanted to say that because publicly people don't do this.

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Speaker 1: People don't people don't expose themselves on that. You could

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Speaker 1: just go, you know, yelp. I'm talking like things like, yeah,

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Speaker 1: this is the same thing here. You have people go

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Speaker 1: to the restaurant, they don't like it, they tell you

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00:25:19,040 --> 00:25:20,439
Speaker 1: they don't like it, they tell you they love it.

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Speaker 1: Five three in less than five months. That's all I'm

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Speaker 1: just saying. I'm just complimenting you. It's all. I'm a fan.

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Speaker 1: I'm a fan. I'm a fan. To make conversation, so

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Speaker 1: you have to say I'm a fan, I'm a fan. Yeah.

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Speaker 1: I love it because it's transparent because people actually get

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Speaker 1: to write what they feel and then other people and

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00:25:40,680 --> 00:25:44,920
Speaker 1: then it's awesome when people actually post videos and pictures

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00:25:44,960 --> 00:25:50,640
Speaker 1: as well other people see how they look on on

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00:25:50,920 --> 00:25:53,520
Speaker 1: their hands and they're not on everything. So yeah, I

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00:25:53,800 --> 00:25:58,000
Speaker 1: think it's very important that there is that transparency factor

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Speaker 1: in there so people understand and how the item and

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00:26:01,760 --> 00:26:05,200
Speaker 1: the jewelry is in real life. So so now we're

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Speaker 1: now we were all we have a level plan field

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00:26:08,160 --> 00:26:11,720
Speaker 1: with this online business. We e commerce type business. What's

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00:26:11,800 --> 00:26:17,760
Speaker 1: the future of your brand? The future is UM. It's amazing.

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00:26:17,840 --> 00:26:20,960
Speaker 1: We are working on a few different things right now.

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00:26:21,560 --> 00:26:25,120
Speaker 1: M I actually just got engaged in Desta, so I'm

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00:26:25,200 --> 00:26:29,600
Speaker 1: very excited. And uh we were launching an engagement ring

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00:26:29,720 --> 00:26:33,920
Speaker 1: collection on which I I'm in the very first one

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00:26:34,119 --> 00:26:37,480
Speaker 1: of them UM, which was made by by my brand

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00:26:37,520 --> 00:26:42,320
Speaker 1: and dying there. Uh So we're launching Increadible engagement ring

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00:26:42,440 --> 00:26:48,080
Speaker 1: collection coming January. Then we're launching another collection of every

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00:26:48,240 --> 00:26:53,120
Speaker 1: jewelry pieces that are a bolder, heavier as well as

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00:26:53,160 --> 00:26:57,440
Speaker 1: well as a collection with assassires and movies and and

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00:26:57,880 --> 00:27:05,080
Speaker 1: and we're creating these in perfect but women and suppliers

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00:27:05,280 --> 00:27:08,200
Speaker 1: that we want to empower and we want to work

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00:27:08,280 --> 00:27:11,920
Speaker 1: with as well as black owned business because it's it's

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00:27:11,920 --> 00:27:15,320
Speaker 1: a very big passion of mine to work with women

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00:27:15,800 --> 00:27:19,359
Speaker 1: and and minorities. I'm a minority, I'm Alaxina. I'm a woman,

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00:27:19,680 --> 00:27:21,720
Speaker 1: and I work very hard and I'm getting where I

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00:27:21,720 --> 00:27:23,479
Speaker 1: want to. So I want to empower as much as

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00:27:23,480 --> 00:27:29,280
Speaker 1: I can. Amazing people around me that are doing the same. Um, so,

448
00:27:29,280 --> 00:27:31,919
Speaker 1: so yeah, we have some new collections coming up. We

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00:27:31,960 --> 00:27:36,879
Speaker 1: are working on on on working with some big, big

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00:27:36,920 --> 00:27:39,840
Speaker 1: publications that are gonna be writing and talking about us

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00:27:39,880 --> 00:27:44,679
Speaker 1: as well, and possibly some collaborations with some unbelievable people

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00:27:44,840 --> 00:27:47,440
Speaker 1: that I can't really talk about just yet. But yeah,

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00:27:47,520 --> 00:27:51,640
Speaker 1: the future Rights were very excited. Uh. We think two

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00:27:51,680 --> 00:27:54,760
Speaker 1: thousand twenty one is going to be an incredible year.

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00:27:55,240 --> 00:27:59,120
Speaker 1: And right now we're getting ready for to four for holidays,

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00:27:59,240 --> 00:28:02,800
Speaker 1: Christmas and um and I have a feeling that this

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00:28:02,880 --> 00:28:07,359
Speaker 1: Christmas gone very different than the one last year. Awesome, awesome,

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00:28:07,600 --> 00:28:10,800
Speaker 1: Hey Vivian, Uh, I'm uh, you know, I'm just a marketer.

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00:28:11,920 --> 00:28:14,200
Speaker 1: I don't I want to post your story on my

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00:28:14,320 --> 00:28:17,560
Speaker 1: social media. I want to post your story, uh in

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00:28:17,680 --> 00:28:21,000
Speaker 1: my newsletter that goes out twice a month. And uh,

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00:28:21,280 --> 00:28:23,680
Speaker 1: I'm not gonna stand but a big den in your

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00:28:24,119 --> 00:28:26,080
Speaker 1: your self. But I think it's all about branding. It's

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00:28:26,119 --> 00:28:28,080
Speaker 1: all about people letting people know about your story. And

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00:28:28,720 --> 00:28:31,399
Speaker 1: if you don't mind money making conversation, tell your story

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00:28:31,440 --> 00:28:34,880
Speaker 1: to my my my fan base, because I welcome your personality,

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00:28:35,720 --> 00:28:37,879
Speaker 1: welcome who you are, and I want to continue to

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00:28:37,920 --> 00:28:40,440
Speaker 1: be a fan, a fan because of the fact that

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00:28:40,760 --> 00:28:44,800
Speaker 1: you're doing more than just luxury jewy lines. You're recycling.

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00:28:45,200 --> 00:28:49,400
Speaker 1: You're concerned about the health, about young people, about the

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00:28:49,400 --> 00:28:53,160
Speaker 1: future of our environment, and that needs to be re excited.

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00:28:53,200 --> 00:28:57,960
Speaker 1: And also, community involvement is about empowering women, is about

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00:28:57,960 --> 00:29:01,720
Speaker 1: empowering people who are less, who don't have voices, and

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00:29:01,760 --> 00:29:06,040
Speaker 1: more importantly, serving part of your success to people who

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00:29:06,080 --> 00:29:10,560
Speaker 1: need it financially. Applause. I love it, Thank you, thank

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00:29:10,560 --> 00:29:14,480
Speaker 1: you you. I would love that. And yes, I think

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00:29:14,520 --> 00:29:17,920
Speaker 1: that if we all put our heads together and work

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00:29:17,960 --> 00:29:21,320
Speaker 1: together to make the world a better place, we can

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00:29:21,360 --> 00:29:24,120
Speaker 1: do it. You know, one person at a time, one

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00:29:24,360 --> 00:29:27,560
Speaker 1: hands together, you know, two hands together at a time,

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00:29:27,680 --> 00:29:31,760
Speaker 1: and we can really uh make a difference. But we

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00:29:31,880 --> 00:29:34,560
Speaker 1: have to go ahead and do it right. We will

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00:29:34,600 --> 00:29:37,000
Speaker 1: be we will be there. I'm a friend. Uh please

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00:29:37,240 --> 00:29:40,640
Speaker 1: give me some banners. My newsletter goes on Wednesday. Get

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00:29:40,640 --> 00:29:42,760
Speaker 1: some banners to me and uh so I can put

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00:29:42,800 --> 00:29:45,080
Speaker 1: it in there and uh put them on social media.

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00:29:45,400 --> 00:29:47,120
Speaker 1: Thank you for taking the time. I know it's a

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00:29:47,480 --> 00:29:49,840
Speaker 1: I know you're gonna do some great times these these

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00:29:49,960 --> 00:29:52,680
Speaker 1: days here, and I want to thank you for blessing

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00:29:52,680 --> 00:29:55,360
Speaker 1: me with this interview and I'm a fan Vivian. I'm

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00:29:55,360 --> 00:29:59,720
Speaker 1: a fan girl. I'm a faid. Thank you so much

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00:29:59,840 --> 00:30:02,840
Speaker 1: for having me and Rush at any time. You know

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00:30:03,120 --> 00:30:05,840
Speaker 1: I'm here. I'm here for you. Thank you for having

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00:30:05,880 --> 00:30:09,600
Speaker 1: me on your show. And I'm blast to being able

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00:30:09,640 --> 00:30:11,840
Speaker 1: to be here with you today. We talked to and Okay.

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00:30:11,920 --> 00:30:16,000
Speaker 1: More importantly, my promoting promotion will starts on Wednesday for

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00:30:16,280 --> 00:30:22,440
Speaker 1: Vivian okay, I luxury bye bye, thank you, Okay bye.

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00:30:22,960 --> 00:30:25,840
Speaker 1: If you hear more money Making Conversation interviews, please go

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00:30:25,880 --> 00:30:28,640
Speaker 1: to money Making Conversation dot com. I'm Roshan McDonald. I'll

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00:30:28,640 --> 00:30:29,840
Speaker 1: be your host. Thank you,