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Speaker 1: All right, So in closing on Kendrick Lamart, I just

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Speaker 1: want to reiterate what my points were about the GNX album.

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Speaker 1: What I think about is his dis to Wayne, him

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Speaker 1: flashing little Wayne the cards and kind of let him know,

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Speaker 1: you know, I'm a neutralize that one power you got.

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Speaker 1: You know, you got a certain power by the respect.

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Speaker 1: But I know how to neutralize. I know how to

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Speaker 1: make them look at it a certain way with this

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Speaker 1: narrative attached to it, the same way I did your

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Speaker 1: little homing Again. I think Wayne, in his current form rapping,

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Speaker 1: he can do that all day. This is more than

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Speaker 1: a rap. You have to be a cerebral thinker. You

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Speaker 1: got to have peak perspective to operate in some of

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Speaker 1: these arenas, and I would think Wayne would need help

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Speaker 1: from that perspective as it pertains to structuring a plan.

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Speaker 1: But artists pay attention to intros. Make sure your intro

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Speaker 1: is always on point. It is a vocal point of

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Speaker 1: your album. If we even look at Dreams and Nightmares

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Speaker 1: from Meek, some of these intros are the reason that

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Speaker 1: album sets that in tone. Drake does a great intro

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Speaker 1: like please you guys. Pay attention to intros. Also, ad lives,

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Speaker 1: intros ad lives, and get creative.

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Speaker 2: You don't have to change your tone.

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Speaker 1: Maybe you close your mouth when you're saying it to

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Speaker 1: make it sound like that fifty cent vibe. You know,

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Speaker 1: you got to just get creative. And that's just something

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Speaker 1: I'm giving the artists from my perspective, you know, I

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Speaker 1: just want to install things in the game as we speak.

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Speaker 1: And so now I want to move on to the

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Speaker 1: lawsuits that Drake has filed against UMG. I want to

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Speaker 1: have a high level conversation. I don't want to really

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Speaker 1: deal with the casual conversations. I don't want to want

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Speaker 1: to cater to the casual listener. I don't even want

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Speaker 1: to cater to the industry pundits.

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Speaker 2: I literally want to have.

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Speaker 1: A conversation surrounding business and the developments that we are

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Speaker 1: seeing taking place up to this minute. As of right now,

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Speaker 1: Drake has two different lawsuits out on UMG, one of

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Speaker 1: those being for defamation for the Not Like Us, and

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Speaker 1: that one came later after him a leg in the

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Speaker 1: fact that they have pumped and ran up not Like Us,

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Speaker 1: which is a song by Kendrick Lamar that not only

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Speaker 1: defamed him but spoke to the formula that's been used

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Speaker 1: in the music business since the music business inception. I

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Speaker 1: think today some people this will be the first time

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Speaker 1: that they hear and learn about what a zero sum

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Speaker 1: total means, and also they'll get a glimpse as to

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Speaker 1: what it's like behind the scenes in the music business.

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Speaker 2: For me, I'm gonna kind of try to talk about

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Speaker 2: the fact that.

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Speaker 1: Some of these practices are prevalent in the business, and

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Speaker 1: also as a company, you have a responsibility to allocate

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Speaker 1: the resources in a way where the people that are

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Speaker 1: on that company feel that they have had a fair

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Speaker 1: shot along with your flagship people or you know, you

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Speaker 1: have to handle those things in a way man, because

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Speaker 1: you can get sued. I remember Charlemagne coming on the

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Speaker 1: show and telling y'all like, certain things in emails can

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Speaker 1: literally get you sued. And this is not even in contracts.

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Speaker 1: This is just in emails, and so you're bind it

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Speaker 1: to your word in this business. Drake being someone that

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Speaker 1: has benefited off the formula that he's now having in question,

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Speaker 1: I think this is going to be a very interesting

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Speaker 1: ride to see exactly what we end up at moving forward.

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Speaker 1: This thing is so layered, right, This is a very

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Speaker 1: layered circumstance, once you get out of your feelings. Now,

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Speaker 1: I want to be clear on the front end and say,

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Speaker 1: these lawsuits that Drake have filed, it's all about how

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Speaker 1: you view them.

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Speaker 3: Right.

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Speaker 1: If I view these like the attack on Kendrick from

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Speaker 1: losing the battle, I don't like them and it's suckers shit.

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Speaker 1: If I view this like there's some business behind it,

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Speaker 1: I got to take a deeper look at it. I

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Speaker 1: don't want to just dismiss the fact that, hey, hold on,

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Speaker 1: woa WHOA. Maybe some of these industry people who Drake

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Speaker 1: has been in bed with has promised some things that

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Speaker 1: they didn't deliver on. Because if it was just defamation

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Speaker 1: and only defamation, that would speak to the Kendrick Lamar

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Speaker 1: losing other battle. But there's some other things in this

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Speaker 1: lawsuit that I think we may want to address, we

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Speaker 1: may want to look into, and so for the sake

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Speaker 1: of conversation, I won't explore because my job is to

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Speaker 1: what deposit into the game, to elevate the game, take

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Speaker 1: it to his peak. I'm pushing Pete pete perspective. You

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Speaker 1: see what I'm saying. The first thing I said when

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Speaker 1: the lawsuit came out was it feels nasty. This it

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Speaker 1: feels nasty. It feels like it's trying to stop not

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Speaker 1: like us, for any of the industry people that's ever

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Speaker 1: set to cease and desist. I don't think that any

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Speaker 1: of you guys have any room to speak about it's

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Speaker 1: not like us. Debacle that Drake finds himself in because

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Speaker 1: he's playing the same kind of games that you guys play,

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Speaker 1: right the industry for certain games, I don't really think that.

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Speaker 2: I don't know how I feel about it.

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Speaker 1: I mean, there's a lot of business at steak, there's

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Speaker 1: a lot of business at stake.

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Speaker 2: These claims are unfounded.

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Speaker 1: It felt like Drake wanted to stop Kendrick Lamarv from

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Speaker 1: being able to perform, not like us at the super Bowl.

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Speaker 1: It felt like he knew that there will be a

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Speaker 1: lot to deal with. That's a lot to deal with.

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Speaker 1: Everybody that don't Everyone in the world is watching the

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Speaker 1: super Bowl. People that don't even deal with rap, don't

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Speaker 1: care about rap. All of these individuals are watching the

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Speaker 1: super Bowl. I cannot allow you to get up there

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Speaker 1: and do that. Not like us. The only way you

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Speaker 1: tell white people that is serious is you send paperwork.

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Speaker 1: They don't give a damn about I'll let that shit, y'all.

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Speaker 1: A nigga had tomot you better send some paperwork NFL man,

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Speaker 1: they don't bar none. So now it makes you think, Hi,

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Speaker 1: is jay z relationship with the NFL if they're getting

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Speaker 1: sent paperwork, like why would you do this? I'm wondering

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Speaker 1: if jay Z is in a position to where he's

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Speaker 1: been questioned like is there any cause for concern? Is

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Speaker 1: going to be able to do everything that we anticipating

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Speaker 1: them to do. And maybe in the back office they're

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Speaker 1: looking at all of this like publicity because there's no

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Speaker 1: way that the NFL is going to be held accountable.

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Speaker 1: J is probably saying, yo, that the song is not

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Speaker 1: gonna be played. The paperwork is saying the song's not

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Speaker 1: gonna be played. Let's not worry about that now. Everything

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Speaker 1: that they're doing is just promotion. We may not never

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Speaker 1: come out and say the song is not going to

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Speaker 1: be played because that generates the eyeballs. Right, and it's

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Speaker 1: still again, I told you when I came in, you

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Speaker 1: pay with your eyeballs. You don't got to bring me

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Speaker 1: fire doll. Let's just look, I figure way to get

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Speaker 1: the money out.

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Speaker 2: You pay with your eyeballs.

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Speaker 1: I always remember I said that I want to take

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Speaker 1: you guys into what Joe Budden podcast was speaking about

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Speaker 1: as it pertains to Drake's exit. I think this is

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Speaker 1: a kind of great conversation. I'm gonna add our perspective

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Speaker 1: to it. Let's roll to tape.

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Speaker 3: That very short listen.

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Speaker 4: You know how like in street world it's either death

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Speaker 4: or hell, and then there's that short list that made

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Speaker 4: it out with some money stashed.

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Speaker 3: Away somewhere and is doing it.

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Speaker 4: This is the same as that I don't never I

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Speaker 4: never want to hear Wayne, Drake, and Nikki in comparison

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Speaker 4: to Hole, Rihanna and Kanye for reasons such as this

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Speaker 4: were here. Now we're not guessing and speculating no more.

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Speaker 4: Who kids, what song you like? Is what I'm saying.

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Speaker 4: We way past.

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Speaker 3: Let me ask you a question. So who's making hot song?

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Speaker 4: Hoe found a way, He went in, saw what was happening,

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Speaker 4: took the information, got buddy buddy with the people he

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Speaker 4: needed to, and then left to build his own hold

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Speaker 4: foot the good fight and went to that meeting with

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Speaker 4: Leor in the back room that Dame is still mad

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Speaker 4: at and got all his shit and not talking about that.

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Speaker 5: This is with what Hove did, is that when he

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Speaker 5: broke off made these different business ventures, they were still

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Speaker 5: putting money back into the man's pocket in one way

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Speaker 5: or another. Title is putting money back in doing the

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Speaker 5: NFL entertainment shit, is still putting money back into their pockets.

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Speaker 5: So while he was saying, fuck you, I'm doing my

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Speaker 5: own thing, he was still like, yo, but here's.

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Speaker 2: I just had it. I just think he learned a

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Speaker 2: different thing with regards the leverage.

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Speaker 3: There's a little mo.

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Speaker 1: Strategic Let me see if I can bring this in

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Speaker 1: some so a lot being said, a lot of people

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Speaker 1: have a lot of talking points, and I want to

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Speaker 1: address some of the things that actually also being said

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Speaker 1: online about this whole Drake exit, what he's done, what

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Speaker 1: he hasn't done while he's ran alongside Universal, because I

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Speaker 1: will admit it has been alarming the lack of developing

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Speaker 1: business that's running alongside the biggest artists in the world.

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Speaker 1: But I want to give another perspective on that. I

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Speaker 1: want to say, well, hold on, we're trying to get

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Speaker 1: this formula right. This is how they got Kanye, this

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Speaker 1: is how they get everyone else. When you start throwing

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Speaker 1: more and more stuff into the So if y'all saying,

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Speaker 1: bring one pile for two dollars, I'm gonna continue to

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Speaker 1: bring one pie for two dollars until I reached the

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Speaker 1: twenty dollar mall that we have agreed upon. Now this

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Speaker 1: is gonna be important later on into this conversation because

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Speaker 1: I'm here to say not the defamation part of whatever

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Speaker 1: Drake is talking about, but I'm here to speak to

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Speaker 1: the lawsuit on the record labels and speak to the

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Speaker 1: formula that I believe that they had in place.

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Speaker 2: I think that.

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Speaker 1: Drake is feeling like he's dealing with deception and have

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Speaker 1: been for the last decade or so. And the reason

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Speaker 1: I say that is because of the lack of developing

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Speaker 1: business running alongside someone with that kind of star power

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Speaker 1: and that kind of leverage in the market that's making

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Speaker 1: other people's careers like I'm gonna breathe on you and

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Speaker 1: you'll go on to it for ten years. I'm gonna

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Speaker 1: breathe on that. That's gonna do good. I'm gonna wear

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Speaker 1: at Jordan. That's gonna go. But I haven't developed anything

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Speaker 1: on my own. I truly believe that's because the business

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Speaker 1: on the back end hasn't allowed me to do so.

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Speaker 1: When I look at Drake, I'm saying, maybe Drake is

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Speaker 1: not unloading all of his ideas on purpose, because Drake

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Speaker 1: is of Jewish deity. There's no way in the world

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Speaker 1: you're gonna make me believe that there's no one around

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Speaker 1: him that number one understands the entertainment business and how

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Speaker 1: to pivot from it, also how to capitalize on having

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Speaker 1: the biggest brand in the world or one of the

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Speaker 1: biggest brands in the world barring none. And then when

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Speaker 1: you couple that with Drake hasn't even did any acting.

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Speaker 1: He hasn't did any any real real business. I mean,

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Speaker 1: He's took some checks of course along the way, but

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Speaker 1: I'm talking about actually build something in the same way

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Speaker 1: that Jay Z and some of those guys. Do you

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Speaker 1: hear people speak about Jay and his business acumen and

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Speaker 1: how he diversified his portfolio while still rapping. I don't

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Speaker 1: think he calls for it for Drake at this point,

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Speaker 1: because right because I'm sticking to this formula, I'm gonna

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Speaker 1: see how much I can get from this formula before

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Speaker 1: I turn any of this other shit on that I

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Speaker 1: can turn on now it's Drake, someone that may have

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Speaker 1: too much confidence to think that they can never turn

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Speaker 1: it off or it can't be turned off. I don't

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Speaker 1: know if he's ignorant of thinking that you have them

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Speaker 1: in your pocket. They're giving you deals that they haven't

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Speaker 1: gave outever. You got Larry Jackson. That's saying that your catalog,

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Speaker 1: Drake is worth more than the sixties, seventies and eighties

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Speaker 1: music all put together. So you got a certain amount

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Speaker 1: of value when you deal with Drake. When I look

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Speaker 1: at the business of him, right, because you remember, Drake

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Speaker 1: came in through j Prince or one of the Prince people.

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Speaker 1: So let's be clear, Jake has worked hisself out of

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Speaker 1: a lot of deals and worked from up under a lot.

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Speaker 1: He was buried in bullshit deals. His talent just made

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Speaker 1: him keep ripping contracts up. When you're that talented, that

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Speaker 1: new in the game, and that valuable no matter which

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Speaker 1: way you turn, there's likely some deception involved in some

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Speaker 1: of these interactions.

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Speaker 3: Right.

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Speaker 1: They wanted me to learn from Baby. They wanted me

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Speaker 1: to take it from Baby. But I seen what Baby

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Speaker 1: and Wayne went through that scared me. They wanted me

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Speaker 1: to go through printsing him the door. But I heard

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Speaker 1: what scar facing them said when they deal.

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Speaker 2: They wanted me to go over there and mess with Jay,

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Speaker 2: But I heard what Dame said, and I'm his competition.

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Speaker 2: I might be.

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Speaker 1: You see, So Drake was in the hell of a position.

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Speaker 1: You heard him talk right him, and Diddy was into it.

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Speaker 1: I don't see him being someone that's a people person

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Speaker 1: that know how to finess. You know, Jay know how

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Speaker 1: to finess a little bit better. You know Jay can

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Speaker 1: get it here in these rooms and at least make

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Speaker 1: you feel like you will see me again. You may

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Speaker 1: not never see him ever again, but why you here

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Speaker 1: with me? It'll feel like I talk to you tomorrow.

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Speaker 1: And so what you gotta remember is if I'm Drake

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Speaker 1: and the jump shot is working, yo, if the jump

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Speaker 1: shot is wet, my defense can left into the championship rounds.

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Speaker 1: And guess what Drake is in the Championship rowns. The

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Speaker 1: latter part fifteen sixteenth year, seventeen year, see these the

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Speaker 1: championship rounds.

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Speaker 2: If you even can make it this.

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Speaker 1: Far with that little shit, y'all, Nigga would doing right

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Speaker 1: if your raps can even get you fifteen years and

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Speaker 1: you still going platinum in year sixteen, you still wanted

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Speaker 1: the highest streaming people in year fourteen. These things are unprecedented,

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Speaker 1: and it's a very small club of people that can

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Speaker 1: even tell you how to navigate.

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Speaker 4: These things when it's time to funnel that in a

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Speaker 4: different way, which is Hove gets all the credit for

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Speaker 4: continuously finding the exit, continuously finding the exit all through.

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Speaker 3: So I mean, Rihanna, I'm not mad that she's never

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Speaker 3: putting an alt mount. Why would you?

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Speaker 4: I left as the best, That body of work was

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Speaker 4: the best, and now I'm making wazoo amounts of money

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Speaker 4: by being who I am. That's how you take the

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Speaker 4: equity that they build in you and funnel it back.

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Speaker 4: That money is not in music for musicians. That's the

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Speaker 4: other part.

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Speaker 3: Listen.

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Speaker 4: I don't come from a corporate background. So again, again,

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Speaker 4: like I said on that Steve Stoules stage, all I

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Speaker 4: have is hood nigga instincts. Any place that I worked

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Speaker 4: or partnered with shit. One of the first things there

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Speaker 4: was to learn and start rummaging an office about was

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Speaker 4: how do y'all feel about a black person making a

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Speaker 4: certain amount of money here?

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Speaker 3: And would you allow it? It starts there.

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Speaker 1: So let's jump back into this conversation about Little Wayne again,

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Speaker 1: I want to reintroduce what I was speaking about with

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Speaker 1: Kendrick and Lil Wayne. So for people who are not aware,

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Speaker 1: Kendrick just dropped the album called gn X. What We're

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Speaker 1: dealing with is a song called Whacked Out Murals For

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Speaker 1: people who are not familiar with the scenario, Kendrick Lamar

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Speaker 1: just was announced by the NFL and jay Z Rock

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Speaker 1: Nation Sports that he would be the headline performer for

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Speaker 1: the halftime show for the Super Bowl in February. This

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Speaker 1: became a shock to some fans because the super Bowl

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Speaker 1: is in New Orleans and Lil Wayne, being a monumental

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Speaker 1: artist from the South, is also from New Orleans. Those

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Speaker 1: expectations as to why Little Wayne should have got that

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Speaker 1: position to do the super Bowl came from jay Z

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Speaker 1: being at the head of making those decisions. And when

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Speaker 1: you got one of yours in the room or on

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Speaker 1: the board, you tend to think that they'll represent each

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Speaker 1: coast of this thing of ours, which is hip hop.

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Speaker 1: And so publicly, Wayne came out and he questioned the selection,

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Speaker 1: and I believe Kendrick rightfully so felt the way about that.

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Speaker 1: But I understood both sides because while Wayne came out.

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Speaker 1: He didn't disrespect Kendrick. He just basically letting on his expectations.

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Speaker 1: Andrew lamar Din comes on the song that we heard,

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Speaker 1: which is the whacked Out Murals, and we can play

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Speaker 1: that really quick.

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Speaker 2: Now they only want.

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Speaker 6: To congratulate me all this nigga's agitated. I'm just gladys

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Speaker 6: on their faces quite frankly. Plenty of artists, but they outdated.

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Speaker 6: Don't ask flows trying to convince me.

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Speaker 3: That you they favorite.

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Speaker 2: This is not for lyricis I swear it's not that.

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Speaker 6: If they say it's love, you've been lied to a

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Speaker 6: couple of rules of engagement. Somemmer God, you riding in

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Speaker 6: my gn next with Anita Baker and the team that

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Speaker 6: it's gonna be speak a little fuck apologies.

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Speaker 7: I want to see up. Don't acknowledge me. Then maybe

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Speaker 7: we confesse fear. Take it to the internet and take

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Speaker 7: it there. Miss my uncle li Maine. He said that

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Speaker 7: he would kill me or if I didn't make it. Now

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Speaker 7: I'm possessed by a spirit and they can't take it.

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Speaker 7: You used to bump the carters to you help my

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Speaker 7: roly chained proud irony. I think my heart worked that

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Speaker 7: Little Wayne down.

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Speaker 6: Whatever y'all call me, cry everybody questionable the line and

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Speaker 6: got some mold post killing me. It was the edibles.

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Speaker 2: I couldn't believe it.

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Speaker 6: It was right for me to go shoot the bowl

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Speaker 6: and now on you wanna congratulate me on because agitating,

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Speaker 6: I'm just glad to showing the faces quite frankly play

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Speaker 6: the artists, but they out dated on ass flows trying

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Speaker 6: to convince me that you their favorite.

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Speaker 2: That those shots that you just heard.

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Speaker 1: Again, I told y'all earlier in the show, I believe

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Speaker 1: him flashing Wayne in the same way he flashed Drake,

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Speaker 1: like come over here with that, and I'm gonna bury

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Speaker 1: you with this. I'm I'm gonna neutralize you and then

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Speaker 1: I'm exposed you and then I'm gonna create a narrative

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Speaker 1: on you. So stay clear from that. I think that's

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Speaker 1: Kendrick kind of showing his teeth like a dog, just

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Speaker 1: showing him like, oh you look over here, you see

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Speaker 1: what I'm on. Stay clear.

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Speaker 3: Now.

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Speaker 1: I still believe Wayne to be able to run into

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Speaker 1: that fire. I don't know how far it can go.

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Speaker 1: But I found the clip what Joe Budden was speaking

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Speaker 1: about Little Wayne and Kendrick roll to tape.

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Speaker 4: Yo before we leave it, Kendrick ship, I am hearing

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Speaker 4: that somebody went in the studio after they heard this album.

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Speaker 2: Mm hmmmm, I wonder who that would be.

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Speaker 3: I'm hearing it that say somebody. I'm hearing it.

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Speaker 4: Somebody picked up the phone, tried tried to call and

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Speaker 4: see what the energy was. Hearing the Kendrick didn't answer. Now,

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Speaker 4: I'm I'm going into booth. You have until I get

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Speaker 4: in that booth to send me back. I want to both.

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Speaker 4: Let's stay there for a second. Yes, I'm hearing it.

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Speaker 4: Wayne went in the booth.

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Speaker 3: Who oh.

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Speaker 8: What Wayne Verse in his entire career, tells you he

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Speaker 8: ready to dance.

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Speaker 4: That's all I'm saying. Pointing is rhaps city freestyle. They

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Speaker 4: talking the.

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Speaker 8: One allowed on the five hundred and four. What he said,

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Speaker 8: I don't have time to deal with Willie the squid.

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Speaker 8: That's not gonna work against Kendrick. It's fired to you here, Kendrick.

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Speaker 8: I'm just saying, that's not elite battle rapper bars.

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Speaker 4: He killed your son on the street like in your honor.

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Speaker 3: Right.

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Speaker 4: He didn't engage and win. He took your protege a

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Speaker 4: left you silent throughout the process and literally sliced and

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Speaker 4: diced him in in front of public consumption.

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Speaker 1: I want to I want to stop right there, because

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Speaker 1: either I'm missing something or we're not watching the same

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Speaker 1: events take place. Let's zoom out for a minute and

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Speaker 1: deal with the job that Kendrick has done, as it

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Speaker 1: pertains to Drake, what I need the South to know

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Speaker 1: though all my rap niggas, all my people getting money,

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Speaker 1: my business folk or the label heads, the execs, or

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Speaker 1: the people that make decisions at Netflix that just come

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Speaker 1: from the South, the people that at Fox News, the

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Speaker 1: people that see and then everyone involved in the culture, Amazon,

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Speaker 1: anywhere you work at where you are a decision maker

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Speaker 1: and you come from the South, pay attention to these

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Speaker 1: things because history will be ridden by the winners. When

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Speaker 1: I hear some of my media counterparts, some of the

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Speaker 1: people that's also in the industry with me, speak about

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Speaker 1: Kendrick Lamar and the top tier performance that he is done.

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Speaker 1: As it pertains to his back and forth with Drake,

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Speaker 1: Kendrick has done a masterful job as it pertains to

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Speaker 1: out maneuvering Drake in this battle. Drake started very over zealous,

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Speaker 1: but you know what, me, dissolving content without context is

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Speaker 1: far fetched. So I need to bring this and wrap

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Speaker 1: this back around. Let's not ignore the ingredients. Kendrick couldn't

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Speaker 1: do it by itself. What you guys must know you

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Speaker 1: gotta come through the South to get it done. Any

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Speaker 1: power move in the music industry has to come through

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Speaker 1: the South, even if that means we gonna be stupid

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Speaker 1: enough and let our emotions put us in a position

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Speaker 1: to hand it to another coast.

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Speaker 3: Right.

404
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Speaker 1: But what I didn't appreciate about what Kendrick done, and

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Speaker 1: I got a lot of respect for Kendrick again doing

406
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Speaker 1: a masterful job, is that Kendrick is standing on top

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Speaker 1: of the hill and his fans are standing on top

408
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Speaker 1: of the hill, and these industry pundits are sitting on top.

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Speaker 2: Of the hill like Kendrick done something.

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Speaker 1: Some of y'all are from the South, and y'all are

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Speaker 1: not even recognizing the cogs that's in the engine. Kendrick

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Speaker 1: came down and got on a future and metro booming

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Speaker 1: song to diss Drake. Kendrick didn't snipe Drake from the

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Speaker 1: West coast. He didn't get in snipe a position from

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Speaker 1: the West coast. Kendrick had to get with the niggas

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Speaker 1: from the South to remove Drake from his position. This

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Speaker 1: is not a scenario what Kendrick went in there with

418
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Speaker 1: his guns blaze and it just took some nigga down.

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Speaker 1: This is Kendrick using the frustration of metro booming Future

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Speaker 1: a bunch of other niggas, because I keep telling y'all,

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Speaker 1: Future is the nigga bar, none of you niggas. And

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Speaker 1: I'm from the South, so I know the importance of it.

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Speaker 1: But I always hear the whispers of how you guys

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Speaker 1: are leave out the South, leave out the futures, leave

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00:22:14,720 --> 00:22:18,680
Speaker 1: out the thugs, the qcps, the Master Pie's, the bird Man's,

426
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Speaker 1: leave out all of this shit. When y'all talking, even

427
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Speaker 1: the people that's from the South. You get in these

428
00:22:25,440 --> 00:22:28,639
Speaker 1: positions and you become so industry that you see it

429
00:22:28,640 --> 00:22:31,840
Speaker 1: through the lens of the industry. This is not the

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Speaker 1: first time we've dealt with these kind of scenarios taking place,

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Speaker 1: as it pertains to people needing the South's involvement to

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Speaker 1: try to take Drake down. If you remember, young Thug

433
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Speaker 1: came out on Push your Tea and said, why would

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Speaker 1: you this this?

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Speaker 2: What are you doing?

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Speaker 1: You just this Drake on the song with me Pop

437
00:22:48,800 --> 00:22:54,480
Speaker 1: smoking Gunner because over there by yourself, it ain't gonna

438
00:22:54,520 --> 00:22:56,800
Speaker 1: get as much done as you needed to get done.

439
00:22:57,160 --> 00:22:59,920
Speaker 1: So these guys recognize this is just an old place

440
00:23:00,359 --> 00:23:01,480
Speaker 1: in a new playbook.

441
00:23:02,200 --> 00:23:02,920
Speaker 2: Kendrick knew.

442
00:23:03,000 --> 00:23:04,720
Speaker 1: Ay, if I'm gonna get that Drake, I'm gonna have

443
00:23:04,760 --> 00:23:06,320
Speaker 1: to do it by way of the South. That's the

444
00:23:06,359 --> 00:23:09,240
Speaker 1: only way it's gonna be powerful now, because if Kendrick

445
00:23:09,280 --> 00:23:11,600
Speaker 1: would have got in the sniper position from the South

446
00:23:12,040 --> 00:23:14,800
Speaker 1: and Future them then sign off on it, Metro and

447
00:23:14,840 --> 00:23:17,000
Speaker 1: them then sign off on it with your whole wave,

448
00:23:17,119 --> 00:23:20,080
Speaker 1: come with with that shit. If none of that signed

449
00:23:20,119 --> 00:23:22,399
Speaker 1: out phon it, this fighter looked different. But the moment

450
00:23:22,480 --> 00:23:25,360
Speaker 1: Kendrick get the momentum, what he say, he still won't

451
00:23:25,400 --> 00:23:28,199
Speaker 1: say Future name. He didn't throw Future back on the album.

452
00:23:28,480 --> 00:23:31,680
Speaker 1: He didn't throw Metro on the album. He don't never

453
00:23:31,800 --> 00:23:34,160
Speaker 1: mention them when he says something about not like us.

454
00:23:34,160 --> 00:23:35,320
Speaker 2: So none of that.

455
00:23:35,400 --> 00:23:38,280
Speaker 1: They don't just bypass like that, like like that want

456
00:23:38,320 --> 00:23:41,280
Speaker 1: to set up punch like that? What had the whole

457
00:23:41,320 --> 00:23:44,600
Speaker 1: game woods it about Drake? Like that was the scenario

458
00:23:44,680 --> 00:23:47,919
Speaker 1: where they say whoa future and everybody wha, What the

459
00:23:47,920 --> 00:23:49,040
Speaker 1: fuck is wrong with Drake?

460
00:23:49,080 --> 00:23:51,080
Speaker 2: You got Rick Ross, you got Future Metro.

461
00:23:51,359 --> 00:23:51,520
Speaker 3: Man.

462
00:23:51,600 --> 00:23:54,040
Speaker 1: Everybody had came out and said, yo, man, we've been

463
00:23:54,080 --> 00:23:58,280
Speaker 1: holding this for a while. We've been feeling the way

464
00:23:58,320 --> 00:24:01,320
Speaker 1: for a while now, and finally we come to speak

465
00:24:01,359 --> 00:24:05,400
Speaker 1: about it, you know. But they need a future, they

466
00:24:05,480 --> 00:24:08,280
Speaker 1: need a dude. But now soon Kendrick get the momentumies.

467
00:24:08,320 --> 00:24:11,400
Speaker 1: Fuck everybody used to be fuck that nigga. Na's plural?

468
00:24:12,760 --> 00:24:18,440
Speaker 1: Is that coincidence? All of a sudden, Na's plural? Fuck everybody?

469
00:24:18,520 --> 00:24:18,680
Speaker 6: Now?

470
00:24:19,040 --> 00:24:20,720
Speaker 2: It wasn't fuck everybody when.

471
00:24:20,560 --> 00:24:23,080
Speaker 1: A nigga come way down south to get with Future

472
00:24:23,240 --> 00:24:30,240
Speaker 1: Metro and ride that momentum. It wasn't fuck everybody then.

473
00:24:31,280 --> 00:24:33,520
Speaker 1: And don't think out on here. Let me tell y'all something.

474
00:24:33,520 --> 00:24:35,880
Speaker 1: I'm a nigga in the South. So all y'all there

475
00:24:36,000 --> 00:24:39,159
Speaker 1: speaking about Southern shit and lying and all of that,

476
00:24:39,280 --> 00:24:41,679
Speaker 1: don't know what you're talking about. It's gonna stop in

477
00:24:41,760 --> 00:24:46,160
Speaker 1: twenty twenty five. I've stamped that. But I hear Future.

478
00:24:48,480 --> 00:24:51,960
Speaker 1: I read what Future says when he says, damn, they

479
00:24:52,000 --> 00:24:54,520
Speaker 1: gonna just jump on my song and big three meter death.

480
00:24:56,200 --> 00:24:58,040
Speaker 1: They gonna get Big three meter Death.

481
00:24:58,840 --> 00:24:59,560
Speaker 2: Y'all gonna just.

482
00:24:59,560 --> 00:25:02,320
Speaker 1: Keep having conversation about Big Three and say, if I

483
00:25:02,320 --> 00:25:05,720
Speaker 1: ain't the nigga putting belt the ass I donne dropped

484
00:25:05,760 --> 00:25:08,440
Speaker 1: three times, these folks won't even get tired of me. Listen,

485
00:25:08,520 --> 00:25:10,520
Speaker 1: I just made something go viral, and so you an

486
00:25:13,280 --> 00:25:16,040
Speaker 1: yea man, I'm one of them niggas that's so culturally

487
00:25:16,200 --> 00:25:22,960
Speaker 1: implant in this culture that none of y'all can outserf me.

488
00:25:25,280 --> 00:25:28,080
Speaker 1: And when we get into the water, and you gotta

489
00:25:28,119 --> 00:25:30,080
Speaker 1: be cooler than me, and I can make a one

490
00:25:30,119 --> 00:25:33,040
Speaker 1: of you niggas look corny if I'm future, I can

491
00:25:33,080 --> 00:25:36,040
Speaker 1: make any one of you rapping ass niggas look corny

492
00:25:36,080 --> 00:25:38,520
Speaker 1: at the drop of a dime if I'm future, And

493
00:25:38,560 --> 00:25:40,919
Speaker 1: you niggas gonna constantly keep Big Three in me to

494
00:25:40,920 --> 00:25:43,919
Speaker 1: death and not mentioning me. And guess what, I was

495
00:25:43,920 --> 00:25:45,800
Speaker 1: the only nigga on the mountain saying, YOA are from

496
00:25:45,840 --> 00:25:46,959
Speaker 1: the South. What about future?

497
00:25:48,920 --> 00:25:49,840
Speaker 2: Yo? He got them hits?

498
00:25:49,920 --> 00:25:52,680
Speaker 1: Yo j came got him, Beyonce came, got him, Rihanna came,

499
00:25:52,720 --> 00:25:54,160
Speaker 1: got him. What else he needed to do? He got

500
00:25:54,160 --> 00:25:58,200
Speaker 1: them hits? What about Future? Oh, y'all gonna leave future out?

501
00:25:58,240 --> 00:26:02,280
Speaker 2: Huh? Same shit? I used to tell him about whar yo.

502
00:26:02,560 --> 00:26:08,000
Speaker 1: It's about damn near hundred packs future, damn near honey.

503
00:26:08,000 --> 00:26:10,520
Speaker 1: Play what y'all nigga? Hey man, what y'all got going?

504
00:26:11,560 --> 00:26:14,840
Speaker 1: Y'all gonna get bypass future? Huh, y'all gonna big three

505
00:26:14,920 --> 00:26:19,679
Speaker 1: without even mentioning future. That's the subtle disc But when

506
00:26:19,760 --> 00:26:21,960
Speaker 1: y'all need to reach my people, y'all gotta come give me.

507
00:26:22,119 --> 00:26:23,879
Speaker 1: When y'all need to reach the club, y'all want to

508
00:26:23,920 --> 00:26:26,200
Speaker 1: come hot live me. But I just don't want y'all

509
00:26:26,200 --> 00:26:27,320
Speaker 1: to forget how we got here.

510
00:26:27,400 --> 00:26:27,600
Speaker 4: Man.

511
00:26:28,320 --> 00:26:30,160
Speaker 2: You know, the South play the pivotal role.

512
00:26:30,880 --> 00:26:33,960
Speaker 1: You know again, if Kendrick Lamar would have sat down

513
00:26:33,960 --> 00:26:36,919
Speaker 1: in their sniper position from the west coast and shot

514
00:26:37,000 --> 00:26:40,080
Speaker 1: at Drake as it pertains to these rap lyrics and

515
00:26:40,160 --> 00:26:43,000
Speaker 1: this rap battle, I don't think Drake hits the ground

516
00:26:43,040 --> 00:26:47,679
Speaker 1: on the first shot from nobody. I spoke about it

517
00:26:47,720 --> 00:26:51,200
Speaker 1: with symbol. The scenario I give is the roy your rumble.

518
00:26:52,600 --> 00:26:55,000
Speaker 1: When you got a force as big as Drake and

519
00:26:55,080 --> 00:26:57,919
Speaker 1: the Royal Rumble, it's a kin to having someone in

520
00:26:57,960 --> 00:27:01,119
Speaker 1: the in the ring like Andrea j of someone seven

521
00:27:01,200 --> 00:27:05,639
Speaker 1: foot Shaquille O'Neill four hundred pounds. That's not going to

522
00:27:05,680 --> 00:27:09,080
Speaker 1: be one person to throw him over the ropes. So oftentimes,

523
00:27:09,520 --> 00:27:13,720
Speaker 1: if you watch the roy your Rumble or wrestling coming up,

524
00:27:14,320 --> 00:27:17,520
Speaker 1: you will see will when an important character get in

525
00:27:17,560 --> 00:27:20,000
Speaker 1: that ring, you'll have people that ain't even on the

526
00:27:20,040 --> 00:27:22,320
Speaker 1: same team team up to get him out of the ring.

527
00:27:22,440 --> 00:27:24,520
Speaker 1: That's how important it is that we need him out

528
00:27:24,560 --> 00:27:27,400
Speaker 1: of the ring. We'll fight later, but first let's get

529
00:27:27,440 --> 00:27:31,520
Speaker 1: this big, massive behemoth of a person out of our

530
00:27:31,600 --> 00:27:34,800
Speaker 1: way and then let the best man win. It's almost

531
00:27:34,840 --> 00:27:36,880
Speaker 1: like we agree that now one of us ain't better

532
00:27:36,920 --> 00:27:40,960
Speaker 1: than him. I think I'm better than you, and you

533
00:27:41,040 --> 00:27:43,480
Speaker 1: think you better than me, but we agree he better

534
00:27:43,480 --> 00:27:45,480
Speaker 1: than both of us. So let's get him out of there,

535
00:27:45,600 --> 00:27:47,000
Speaker 1: and then me and you can go with it and

536
00:27:47,080 --> 00:27:49,720
Speaker 1: let the best man win and we'll be okay with that.

537
00:27:49,960 --> 00:27:52,800
Speaker 1: You literally have that type of scenario when you ask me.

538
00:27:53,080 --> 00:27:56,359
Speaker 1: I wanted to kind of recalibrate the conversation, right, because

539
00:27:56,400 --> 00:27:59,200
Speaker 1: even with all the high callible work that Kendrick Lamar

540
00:27:59,280 --> 00:28:02,240
Speaker 1: has done as it pertains to his battle with Drake,

541
00:28:03,480 --> 00:28:06,080
Speaker 1: I just want to be clear how we got here, right.

542
00:28:06,400 --> 00:28:08,480
Speaker 1: I want to move the conversation a little bit into

543
00:28:08,480 --> 00:28:11,280
Speaker 1: this area because I think Drake was dealing with public

544
00:28:11,320 --> 00:28:15,280
Speaker 1: confidence in private frustration. And it's easy to do this

545
00:28:15,440 --> 00:28:20,399
Speaker 1: because when you get into this industry, see historically, Drake

546
00:28:20,480 --> 00:28:23,880
Speaker 1: has used his connection with Lucien and the labels as

547
00:28:23,920 --> 00:28:28,320
Speaker 1: his competitive advantage. Right now, nanny booboo, they don't treat

548
00:28:28,400 --> 00:28:31,440
Speaker 1: me like they treat you. But what Drake didn't realize

549
00:28:31,480 --> 00:28:35,280
Speaker 1: is when the music stopped, that's when the real game begins.

550
00:28:35,440 --> 00:28:37,440
Speaker 1: I want to deal with a little bit with how

551
00:28:37,480 --> 00:28:41,000
Speaker 1: we got here and why Drake hasn't exited at this point.

552
00:28:41,960 --> 00:28:44,680
Speaker 1: We heard, we heard a couple of podcasters out there

553
00:28:44,720 --> 00:28:48,400
Speaker 1: speak to yo, Drake stayed too long in the restaurant.

554
00:28:48,480 --> 00:28:50,520
Speaker 1: He stayed too long in the game, he stayed too

555
00:28:50,600 --> 00:28:53,120
Speaker 1: long in the meet, and he stayed too long in

556
00:28:53,160 --> 00:28:56,680
Speaker 1: that position. I want to kind of ask some perspective

557
00:28:56,760 --> 00:28:59,719
Speaker 1: to that, maybe even a little pushback. But I do

558
00:28:59,760 --> 00:29:02,200
Speaker 1: think you're dealing with a dual narrative at this point.

559
00:29:02,280 --> 00:29:05,040
Speaker 1: I don't think Drake was in a position to need

560
00:29:05,120 --> 00:29:08,840
Speaker 1: to exit at this point. You know, I think a

561
00:29:08,840 --> 00:29:11,640
Speaker 1: lot of us when we hear Drake filed in lawsuit,

562
00:29:11,880 --> 00:29:14,480
Speaker 1: and let me get right to the lawsuit, If I

563
00:29:14,480 --> 00:29:19,000
Speaker 1: see this lawsuit as damage control and not strategic, then

564
00:29:19,040 --> 00:29:20,960
Speaker 1: I'm with a lot of the other people. You know,

565
00:29:21,000 --> 00:29:23,720
Speaker 1: I'm not a fan of losing a battle and trying

566
00:29:23,760 --> 00:29:27,800
Speaker 1: to trying to sue as it pertains to just on

567
00:29:27,880 --> 00:29:30,720
Speaker 1: some damage control type of vibe. So if I see

568
00:29:30,720 --> 00:29:33,240
Speaker 1: this as you going at Kendrick, then I don't really

569
00:29:33,280 --> 00:29:35,720
Speaker 1: appreciate it in the same way, and I kind of

570
00:29:35,760 --> 00:29:38,040
Speaker 1: see it as a bad thing. But if I see

571
00:29:38,040 --> 00:29:42,360
Speaker 1: this as business and I'm to believe that something that's

572
00:29:42,400 --> 00:29:45,200
Speaker 1: been going on behind the scenes, then I view this

573
00:29:45,440 --> 00:29:49,000
Speaker 1: very different. We heard jay Z back in the day, right,

574
00:29:49,040 --> 00:29:51,680
Speaker 1: and this is where I think all of you guys

575
00:29:51,720 --> 00:29:55,040
Speaker 1: are misreading the play. We would even hear jay Z

576
00:29:55,200 --> 00:29:57,400
Speaker 1: back in the day speak to how they done Michael,

577
00:29:57,440 --> 00:30:01,200
Speaker 1: how they done Prince. I think, for whatever reason, Drake

578
00:30:01,240 --> 00:30:03,680
Speaker 1: thought he wouldn't go through it. But if I'm to

579
00:30:03,760 --> 00:30:06,760
Speaker 1: believe some of the narratives that's going on online that

580
00:30:06,880 --> 00:30:11,920
Speaker 1: Drake is filing these suits and sending paperwork because he

581
00:30:11,960 --> 00:30:15,840
Speaker 1: doesn't want Kendrick Lamar to rap out like us in

582
00:30:15,840 --> 00:30:18,480
Speaker 1: front of a super Bowl audience. Again, the super Bowl

583
00:30:18,520 --> 00:30:24,760
Speaker 1: audience is a totally different level, totally different level at

584
00:30:24,760 --> 00:30:27,080
Speaker 1: some point, Man, you gotta do business. You can't be

585
00:30:27,160 --> 00:30:29,600
Speaker 1: too cool all the way out, you know what I'm saying.

586
00:30:30,560 --> 00:30:34,280
Speaker 1: And so there's a real question to be asked, especially

587
00:30:34,320 --> 00:30:36,480
Speaker 1: to a lot of people that's in the industry, like

588
00:30:36,560 --> 00:30:39,080
Speaker 1: how far do you let someone go as it pertains

589
00:30:39,120 --> 00:30:44,680
Speaker 1: to defamation. It's crazy how far allegations can go. I mean,

590
00:30:44,720 --> 00:30:48,360
Speaker 1: we ultimately we have no one that is ultimately as

591
00:30:48,440 --> 00:30:52,120
Speaker 1: merged as any victims. No one has proved to be

592
00:30:52,400 --> 00:30:57,600
Speaker 1: hurt harmed by Drake. It's saved by Drake. There's been

593
00:30:57,680 --> 00:31:02,160
Speaker 1: nothing that's turned out or or been produced as it

594
00:31:02,200 --> 00:31:05,400
Speaker 1: pertains to these allegations on Drake. Now, if you're asking

595
00:31:05,440 --> 00:31:08,360
Speaker 1: loan the person that's doing business and media that understands

596
00:31:08,360 --> 00:31:11,400
Speaker 1: how all this moves into tech because of the data aspect,

597
00:31:11,640 --> 00:31:14,880
Speaker 1: and you're paying with your eyeballs. Again, there's layers of game.

598
00:31:14,960 --> 00:31:17,080
Speaker 1: I can take a nigga the three four hundred million.

599
00:31:17,480 --> 00:31:22,440
Speaker 1: If you're asking me if Drake's bottom line has been

600
00:31:22,480 --> 00:31:27,360
Speaker 1: affected by not like us outside of the zero sum

601
00:31:27,440 --> 00:31:31,120
Speaker 1: thing we're gonna get to, which is Drake telling the

602
00:31:31,160 --> 00:31:33,800
Speaker 1: course that he understands the system that Spotify and the

603
00:31:33,880 --> 00:31:36,120
Speaker 1: labels are in so when you're pushing one thing, it's

604
00:31:36,160 --> 00:31:38,760
Speaker 1: impossible to push another because you can only push one

605
00:31:38,800 --> 00:31:41,680
Speaker 1: thing at once. You can only push one artist at

606
00:31:41,680 --> 00:31:44,000
Speaker 1: once in this system that they have, and this is

607
00:31:44,040 --> 00:31:46,880
Speaker 1: that top tier system that he's speaking about. He's kind

608
00:31:46,880 --> 00:31:50,080
Speaker 1: of mad that they use those resources against him, and

609
00:31:50,080 --> 00:31:51,880
Speaker 1: a lot of people have said, and I know that

610
00:31:51,920 --> 00:31:55,640
Speaker 1: he has benefited from said resources, but I benefit off

611
00:31:55,720 --> 00:32:01,360
Speaker 1: what I built. Don't y'all have no don't y'all get recency,

612
00:32:01,400 --> 00:32:05,360
Speaker 1: buyas and forget The boy built these platforms, not single handedly,

613
00:32:05,440 --> 00:32:09,160
Speaker 1: but he played a massive role. The boy was one

614
00:32:09,160 --> 00:32:11,240
Speaker 1: of the ones they would come give twenty million for

615
00:32:11,280 --> 00:32:15,200
Speaker 1: twenty four hours. Y'all don't understand that because you don't

616
00:32:15,280 --> 00:32:20,720
Speaker 1: understand what customer acquisition is, changing customer behavior is. You

617
00:32:20,760 --> 00:32:23,240
Speaker 1: don't understand that they had to fight and use the

618
00:32:23,240 --> 00:32:26,120
Speaker 1: most popular act of this generation.

619
00:32:27,920 --> 00:32:30,080
Speaker 2: They had to use our most popular act of.

620
00:32:30,120 --> 00:32:36,320
Speaker 1: Degeneration to change our consumer's behavior, stop him from going

621
00:32:36,360 --> 00:32:39,160
Speaker 1: in the store, get them to not own in music

622
00:32:39,200 --> 00:32:41,160
Speaker 1: and listening to it on the phone, and to the

623
00:32:41,200 --> 00:32:44,720
Speaker 1: subscription model. Apple couldn't have done that on their own,

624
00:32:44,880 --> 00:32:46,440
Speaker 1: and if they could, it would have took a long

625
00:32:46,600 --> 00:32:49,080
Speaker 1: longer time. Spotify couldn't have done it on their own,

626
00:32:49,360 --> 00:32:51,520
Speaker 1: and if they did it, could they would have took

627
00:32:51,760 --> 00:32:55,040
Speaker 1: a long time. Jay Z seen that that's what they

628
00:32:55,120 --> 00:33:00,280
Speaker 1: needed and he got involved with Title, but he went

629
00:33:00,280 --> 00:33:03,080
Speaker 1: through so much red tape because they wanted a monopoly

630
00:33:03,160 --> 00:33:05,479
Speaker 1: on the music industry. You will fight to get your

631
00:33:05,560 --> 00:33:08,479
Speaker 1: piece of this pie because they've been having a locking

632
00:33:08,640 --> 00:33:12,520
Speaker 1: key on it for fifty years. So I benefit if

633
00:33:12,520 --> 00:33:14,960
Speaker 1: I'm Drake off what I built. I built Spotify, I

634
00:33:15,040 --> 00:33:19,200
Speaker 1: built Apple. I was the one that Universal would leverage

635
00:33:19,280 --> 00:33:23,320
Speaker 1: my catalog. You got Larry Jackson running around to this

636
00:33:23,400 --> 00:33:28,800
Speaker 1: day saying that Drake's catalog is more important and more

637
00:33:28,880 --> 00:33:32,560
Speaker 1: valuable from a business perspective to these labels than some

638
00:33:33,080 --> 00:33:40,360
Speaker 1: entire genres. Taylor Swift keeps the light song, Drake keeps

639
00:33:40,360 --> 00:33:43,320
Speaker 1: the light song. Some of these people are literally the

640
00:33:43,400 --> 00:33:51,360
Speaker 1: driving force behind your bottom line. But the user acquisition

641
00:33:52,160 --> 00:33:59,880
Speaker 1: and changing the customer behavior is invaluable. So the idea

642
00:34:00,080 --> 00:34:02,360
Speaker 1: I built the platforms that y'all use.

643
00:34:03,680 --> 00:34:03,760
Speaker 3: Me.

644
00:34:04,160 --> 00:34:06,080
Speaker 2: If I'm Drake, I feel like that.

645
00:34:06,160 --> 00:34:09,840
Speaker 1: I feel like I built that fucking Spotify, and y'all

646
00:34:09,840 --> 00:34:13,040
Speaker 1: gonna parade not like us on there like I and

647
00:34:13,080 --> 00:34:15,000
Speaker 1: this is even before I feel down.

648
00:34:15,160 --> 00:34:17,520
Speaker 2: This is while I'm still the highest streaming artist.

649
00:34:17,800 --> 00:34:21,319
Speaker 1: So they playing in his face, and if I can

650
00:34:21,360 --> 00:34:24,040
Speaker 1: see it from that perspective, I view it different. But

651
00:34:24,120 --> 00:34:26,080
Speaker 1: if I see it, if I see Drake as a

652
00:34:26,120 --> 00:34:28,680
Speaker 1: sore loser like a lot of these guys that's in

653
00:34:28,800 --> 00:34:31,840
Speaker 1: media and in the industry and that's talking, that's a

654
00:34:31,840 --> 00:34:35,240
Speaker 1: different perspective. And so again, it just kind of depends

655
00:34:35,280 --> 00:34:37,920
Speaker 1: on what It just kind of depends on how I

656
00:34:37,960 --> 00:34:41,680
Speaker 1: see the lawsuit. Again, I know the business behind it.

657
00:34:41,800 --> 00:34:43,799
Speaker 1: I'm trying to give Drake the benefit of the doubt

658
00:34:43,880 --> 00:34:46,839
Speaker 1: and kind of, you know, see what transpires and see

659
00:34:46,880 --> 00:34:50,160
Speaker 1: exactly where he's at with it, how far he's willing

660
00:34:50,200 --> 00:34:50,400
Speaker 1: to go.

661
00:34:50,760 --> 00:34:52,600
Speaker 2: And also the response from Universal.

662
00:34:53,000 --> 00:34:54,879
Speaker 1: You didn't see them come out and say that those

663
00:34:54,920 --> 00:34:59,200
Speaker 1: claims are unfound, that he's biased. They did try to

664
00:34:59,239 --> 00:35:01,840
Speaker 1: say that, Yo, the fans choose Yeah, but that ain't

665
00:35:01,960 --> 00:35:06,160
Speaker 1: definitively saying that that lawsuit is BS. We're done working

666
00:35:06,200 --> 00:35:12,280
Speaker 1: with him. He's invaluable asset, bro, He's a valuable asset.

667
00:35:12,520 --> 00:35:14,759
Speaker 1: And for people that's out there that's acting like he's not,

668
00:35:15,239 --> 00:35:18,000
Speaker 1: you're looking nasty because you're showing that you really hate

669
00:35:18,000 --> 00:35:21,160
Speaker 1: this dude, Drake. And I'm new in the industry, so

670
00:35:21,239 --> 00:35:24,480
Speaker 1: I don't know why anybody hate Drake. I'm coming in like, Yo,

671
00:35:24,560 --> 00:35:26,080
Speaker 1: why everybody hate the Drake Nigga?

672
00:35:26,840 --> 00:35:30,160
Speaker 2: What happened? What did he do?

673
00:35:31,080 --> 00:35:34,320
Speaker 1: Because if truth be told, a lot of these dudes

674
00:35:34,360 --> 00:35:36,840
Speaker 1: is assholes. A lot of these dudes is selfish. A

675
00:35:36,880 --> 00:35:40,120
Speaker 1: lot of these dudes are full of shit. They ain't

676
00:35:40,160 --> 00:35:43,120
Speaker 1: a relationship that's worth enough for me to compromise my

677
00:35:43,239 --> 00:35:47,439
Speaker 1: ability to sleep at night. I ain't gonna be able

678
00:35:47,440 --> 00:35:49,480
Speaker 1: to look over certain things. I ain't gonna be to

679
00:35:49,560 --> 00:35:53,280
Speaker 1: deal with certain things because people got a level of fame, status,

680
00:35:53,320 --> 00:35:58,600
Speaker 1: statue position with these people. I never liked Drake parading

681
00:35:58,640 --> 00:36:03,680
Speaker 1: his institutional attributes around in.

682
00:36:03,640 --> 00:36:04,280
Speaker 2: The game.

683
00:36:06,120 --> 00:36:12,239
Speaker 1: Because it's the backing man, it's the backing It's a

684
00:36:12,280 --> 00:36:14,360
Speaker 1: lot of people right now that don't know how to

685
00:36:14,400 --> 00:36:19,520
Speaker 1: build shit, but they're in a position of power. Let's

686
00:36:19,520 --> 00:36:23,239
Speaker 1: deal with Drake's exit. I spoke about it a little

687
00:36:23,280 --> 00:36:26,400
Speaker 1: bit earlier, but I think I want to add a

688
00:36:26,400 --> 00:36:28,640
Speaker 1: little bit more perspective to it. When we deal with Drake.

689
00:36:28,719 --> 00:36:30,840
Speaker 1: I'm not sure that it was time for him to exit.

690
00:36:31,320 --> 00:36:36,160
Speaker 1: I want to spend some time giving a brief detail

691
00:36:36,239 --> 00:36:40,920
Speaker 1: as to Drake's career and what I think the business

692
00:36:40,960 --> 00:36:44,239
Speaker 1: behind some of this looks like Number one, you got

693
00:36:44,239 --> 00:36:47,400
Speaker 1: to remember that Drake came in in a scenario where

694
00:36:47,760 --> 00:36:50,640
Speaker 1: he was involved with Cash Money Records. Cash Money has

695
00:36:50,680 --> 00:36:54,520
Speaker 1: been what we grew up on, spent a staple in

696
00:36:54,560 --> 00:37:02,239
Speaker 1: the game. It's a very deep rooted, resourceful, successful label.

697
00:37:02,520 --> 00:37:06,759
Speaker 1: But Cash Money Records has a historical context that I'm

698
00:37:06,760 --> 00:37:09,680
Speaker 1: not sure anyone that grew up in my area is missing.

699
00:37:10,440 --> 00:37:15,480
Speaker 1: And they have a history of contract disputes, notably with

700
00:37:15,719 --> 00:37:19,759
Speaker 1: Little Wayne, who actually found Drake, which I would say

701
00:37:19,840 --> 00:37:23,640
Speaker 1: Drake saved litl wayne career because he was definitely in

702
00:37:23,640 --> 00:37:28,160
Speaker 1: a position where he was definitely in a position where

703
00:37:28,600 --> 00:37:31,400
Speaker 1: they had took all his confidence because of the business

704
00:37:31,440 --> 00:37:33,719
Speaker 1: behind it. And Drake is kind of going through this

705
00:37:33,840 --> 00:37:36,319
Speaker 1: now where you will be drained by this business. See

706
00:37:36,320 --> 00:37:39,560
Speaker 1: everything been clicking on how cylinders? Now you got to

707
00:37:39,560 --> 00:37:41,640
Speaker 1: deal with this business. They ain't helping and they ain't

708
00:37:41,680 --> 00:37:44,480
Speaker 1: doing what they posed to that would take a creative

709
00:37:44,880 --> 00:37:51,280
Speaker 1: and smush him. It a smusher creator. But Lil Wayne

710
00:37:51,320 --> 00:37:54,680
Speaker 1: swed Cash Money in twenty and fifteen for unpaid royalties

711
00:37:55,000 --> 00:37:58,720
Speaker 1: what was going on in Cash Money in twenty fifteen.

712
00:37:58,800 --> 00:38:01,560
Speaker 1: Drake was already on the scene. Remember all summer sixteen,

713
00:38:03,120 --> 00:38:06,319
Speaker 1: Drake was already doing tremendous at this point. So you

714
00:38:06,440 --> 00:38:09,600
Speaker 1: have to remember that Drake came in in a system

715
00:38:10,320 --> 00:38:15,160
Speaker 1: where Lil Wayne had just had problems after riding with Baby,

716
00:38:15,280 --> 00:38:18,400
Speaker 1: after BG Manifresh, Juvenile and all of the rest of

717
00:38:18,400 --> 00:38:20,760
Speaker 1: the label came out and said, Yo, we're having problems

718
00:38:20,800 --> 00:38:25,000
Speaker 1: being paid. So my point of saying that is that

719
00:38:25,160 --> 00:38:28,160
Speaker 1: I believe Drake had been passed down some of those

720
00:38:28,280 --> 00:38:34,040
Speaker 1: contractual complexities. I don't think that his contract on his

721
00:38:34,440 --> 00:38:38,399
Speaker 1: entry was absent of some of those practices that had

722
00:38:38,440 --> 00:38:43,120
Speaker 1: everybody running from that bird Man scenario. But the co

723
00:38:43,360 --> 00:38:46,560
Speaker 1: sign that Drake got from Cash Money, it was a

724
00:38:46,600 --> 00:38:49,600
Speaker 1: pivotal moment in his career and its secured his place

725
00:38:49,640 --> 00:38:50,800
Speaker 1: in the music industry.

726
00:38:50,960 --> 00:38:53,359
Speaker 2: But it also did this.

727
00:38:53,840 --> 00:38:57,600
Speaker 1: It locked him in a series of binding agreements, not

728
00:38:57,640 --> 00:39:00,160
Speaker 1: only withou Cash Money, but he had one with j Print.

729
00:39:00,200 --> 00:39:02,600
Speaker 1: Then you want Universal that want some because they're now

730
00:39:02,680 --> 00:39:05,160
Speaker 1: about to unload the banking you and market you and

731
00:39:05,200 --> 00:39:08,200
Speaker 1: put you in position which all these industry people know.

732
00:39:08,520 --> 00:39:10,360
Speaker 1: You got to go through a system to get in

733
00:39:10,480 --> 00:39:14,680
Speaker 1: the system. When you're dealing with recording contracts, they often

734
00:39:14,719 --> 00:39:17,000
Speaker 1: favor the label because they often drew up by the

735
00:39:17,080 --> 00:39:20,200
Speaker 1: label whoever draws the contract up. A lot of times

736
00:39:20,280 --> 00:39:22,360
Speaker 1: it favors them, and you got a red line and

737
00:39:22,400 --> 00:39:25,600
Speaker 1: try to represent your interest in that. But traditionally in

738
00:39:25,680 --> 00:39:30,279
Speaker 1: the music business, the recording contracts favor the label. The

739
00:39:30,520 --> 00:39:33,520
Speaker 1: artist receives advances right, and it has to be recouped

740
00:39:33,520 --> 00:39:37,200
Speaker 1: through album sales, merchandise, things like that. You have to

741
00:39:37,239 --> 00:39:39,560
Speaker 1: get on the road and get the money. Here's where

742
00:39:39,560 --> 00:39:42,680
Speaker 1: everything switched, and this is what made Drake so important.

743
00:39:43,080 --> 00:39:45,200
Speaker 1: I don't know how confident I am in saying that

744
00:39:45,320 --> 00:39:47,920
Speaker 1: Drake has the team to go against Universal, and I

745
00:39:47,960 --> 00:39:50,680
Speaker 1: am confident enough to say that he has leverage. And

746
00:39:50,760 --> 00:39:53,120
Speaker 1: while we haven't seen a lot of companies come out

747
00:39:53,200 --> 00:39:56,120
Speaker 1: via Drake, which I think is a mistake, and now

748
00:39:56,320 --> 00:39:58,600
Speaker 1: looking back, he probably says is a mistake. I'll get

749
00:39:58,600 --> 00:40:00,719
Speaker 1: to why I thank him he made the mistake here

750
00:40:00,719 --> 00:40:03,120
Speaker 1: in the second, but I don't think Drake gets enough

751
00:40:03,120 --> 00:40:04,600
Speaker 1: credit for maneuvering through that.

752
00:40:04,719 --> 00:40:07,520
Speaker 2: Jay Prince the young money cash money.

753
00:40:07,320 --> 00:40:12,920
Speaker 1: Essentially dismantling the labors of the intermediaries like, so he

754
00:40:12,960 --> 00:40:16,279
Speaker 1: can deal directly with Universal Republic. I don't think he

755
00:40:16,280 --> 00:40:19,680
Speaker 1: gets enough credit for that. You know, some people say

756
00:40:19,680 --> 00:40:21,879
Speaker 1: the talent to do it. I don't believe that. Look

757
00:40:21,920 --> 00:40:24,920
Speaker 1: how talented R. Kelly was right, So there has to

758
00:40:24,960 --> 00:40:27,440
Speaker 1: be a level of business acumen that gets you from

759
00:40:27,480 --> 00:40:32,239
Speaker 1: A to B. He dismantled the entire immediaries that were

760
00:40:32,280 --> 00:40:35,400
Speaker 1: dealing with him, as it pertains to him dealing direct

761
00:40:35,400 --> 00:40:39,640
Speaker 1: with Universal Republic. But now when you get to Universal

762
00:40:39,640 --> 00:40:42,600
Speaker 1: a Republic and you have some of these disputes with them,

763
00:40:43,040 --> 00:40:47,399
Speaker 1: this is like the final Boss. They played a long game, right,

764
00:40:47,719 --> 00:40:52,000
Speaker 1: and so I think Drake confidence in his ability to

765
00:40:52,440 --> 00:40:56,280
Speaker 1: renegotiate and out maneuver and out smart some of these deals.

766
00:40:56,320 --> 00:40:58,160
Speaker 1: I think that he thought he was going to take

767
00:40:58,200 --> 00:41:00,880
Speaker 1: the same game that got him away from Jai Hey Prince,

768
00:41:01,160 --> 00:41:04,200
Speaker 1: got him up under from Cash Money Young Money. I

769
00:41:04,239 --> 00:41:07,400
Speaker 1: think he thought that that those maneuvers would still land

770
00:41:07,520 --> 00:41:10,440
Speaker 1: him also with his leverage, in a place where he

771
00:41:10,480 --> 00:41:14,120
Speaker 1: would get a more favorable deal and represent his interests

772
00:41:14,160 --> 00:41:17,600
Speaker 1: at the negotiating table. It's almost like he could have

773
00:41:17,680 --> 00:41:24,200
Speaker 1: been blinded by his past wins because Universe was the

774
00:41:24,239 --> 00:41:27,000
Speaker 1: final Boss. This is something you can't play with. This

775
00:41:27,080 --> 00:41:29,080
Speaker 1: is the big dog. I want to look at a

776
00:41:29,080 --> 00:41:31,839
Speaker 1: few more clips of joe perspective on it, and we're

777
00:41:31,840 --> 00:41:33,960
Speaker 1: gonna add a little bit more context to that.

778
00:41:34,640 --> 00:41:37,680
Speaker 4: Pay attention none of it, because I know you niggas

779
00:41:37,719 --> 00:41:40,399
Speaker 4: are just fans, and y'all go in that back room

780
00:41:40,719 --> 00:41:43,320
Speaker 4: with whatever execut you with, and you hear the pitch

781
00:41:43,680 --> 00:41:48,359
Speaker 4: and you sign it. I seen too many examples of it,

782
00:41:48,800 --> 00:41:51,320
Speaker 4: and then later on we figure out, hey.

783
00:41:51,840 --> 00:41:54,480
Speaker 3: Whoa shit, we can get that.

784
00:41:54,560 --> 00:41:59,520
Speaker 4: I think that's what's happening with one boy, homeboy signed.

785
00:41:59,239 --> 00:42:00,399
Speaker 3: Whatever the fuck you sign.

786
00:42:02,160 --> 00:42:05,000
Speaker 4: It's tough to say no, the four hundred of them.

787
00:42:05,320 --> 00:42:10,239
Speaker 4: You know what's five hundred ms whatever he got? But

788
00:42:10,320 --> 00:42:13,600
Speaker 4: I know that that's Drake. I don't know enough. I

789
00:42:13,640 --> 00:42:16,719
Speaker 4: know Joe Rogan could crack one hundred million a year.

790
00:42:17,920 --> 00:42:21,520
Speaker 4: I know if the core Daddy girl could get eighty

791
00:42:21,560 --> 00:42:25,480
Speaker 4: million or whatever the fuck she got, then I could

792
00:42:25,520 --> 00:42:28,520
Speaker 4: guesstimate to what I think Drake should get. And I've

793
00:42:28,560 --> 00:42:32,080
Speaker 4: been saying that as long as this podcast has existed.

794
00:42:33,760 --> 00:42:34,719
Speaker 3: You know what's crazy about it?

795
00:42:34,760 --> 00:42:36,800
Speaker 2: Though different he puts.

796
00:42:36,640 --> 00:42:38,320
Speaker 3: It, ain't different. He's selling ass.

797
00:42:38,360 --> 00:42:41,400
Speaker 4: He puts the quote off, he's selling fucking ass like thestible.

798
00:42:42,040 --> 00:42:45,200
Speaker 1: I guess the gist of this is these gentlemen are

799
00:42:45,239 --> 00:42:49,120
Speaker 1: saying that I'm not sure Drake really even knows its value, right.

800
00:42:49,200 --> 00:42:49,959
Speaker 2: It's not a.

801
00:42:50,000 --> 00:42:54,680
Speaker 1: Clear cut, concise point ever been made that Drake understands

802
00:42:54,719 --> 00:42:59,880
Speaker 1: his value outside of the machine. And again the historical context,

803
00:43:00,239 --> 00:43:03,360
Speaker 1: Drake's always used a machine to boast on the rest

804
00:43:03,360 --> 00:43:05,680
Speaker 1: of the market because they had to use him to

805
00:43:05,719 --> 00:43:09,720
Speaker 1: build the fucking to build the streaming platforms. It's almost

806
00:43:09,760 --> 00:43:12,960
Speaker 1: like the house nigga. But I want to talk about

807
00:43:13,040 --> 00:43:17,520
Speaker 1: formula and I want to talk about how if there

808
00:43:17,560 --> 00:43:20,840
Speaker 1: were any label disputes, it felt like Drake always played

809
00:43:20,840 --> 00:43:23,560
Speaker 1: them close to the chest. But something tells me that

810
00:43:23,640 --> 00:43:27,120
Speaker 1: Drake may understand more than what he has led on

811
00:43:27,280 --> 00:43:30,160
Speaker 1: about his value. Because again, if I'm going in the

812
00:43:30,200 --> 00:43:32,680
Speaker 1: back room somewhere, I've been in this game now ten

813
00:43:32,760 --> 00:43:36,360
Speaker 1: fifteen years. I'm starting to understand what the hundred gigs generated,

814
00:43:36,600 --> 00:43:39,520
Speaker 1: I'm starting to understand what apps are doing, I'm starting

815
00:43:39,520 --> 00:43:42,080
Speaker 1: to understand how they're moving around with data. I was

816
00:43:42,120 --> 00:43:45,879
Speaker 1: one of the only podcast dudes that came out and said, oh, all,

817
00:43:45,960 --> 00:43:48,840
Speaker 1: y'all business guys, just missed a very important part of

818
00:43:48,960 --> 00:43:52,960
Speaker 1: Kanye West. When Kanye West was going into those label

819
00:43:53,000 --> 00:43:55,640
Speaker 1: meanings with Gaping all these other places, he was saying

820
00:43:55,719 --> 00:44:01,719
Speaker 1: something very important, Yo, I have three million emails actively

821
00:44:02,000 --> 00:44:05,360
Speaker 1: buying emails. And that was before he went direct to consume.

822
00:44:05,480 --> 00:44:09,640
Speaker 1: I can imagine what he has now. But while he

823
00:44:09,800 --> 00:44:12,640
Speaker 1: was with Gap and Adidas and all of these different things,

824
00:44:13,280 --> 00:44:15,720
Speaker 1: he at least knew if I leave him with nothing,

825
00:44:15,840 --> 00:44:19,840
Speaker 1: I'm at least leave with my customer base, the people

826
00:44:19,880 --> 00:44:23,439
Speaker 1: that sign up when my name is used. You ever

827
00:44:23,520 --> 00:44:27,080
Speaker 1: see a podcast to say sign up and use code,

828
00:44:27,280 --> 00:44:30,440
Speaker 1: that's because that's a tracking service in place. But when

829
00:44:30,440 --> 00:44:34,600
Speaker 1: we're dealing with Drake, but imagine if Drake had the

830
00:44:34,680 --> 00:44:39,080
Speaker 1: kind of mindset to understand and have every email from

831
00:44:39,120 --> 00:44:43,200
Speaker 1: every person that is interacted and signed up via his

832
00:44:43,400 --> 00:44:49,400
Speaker 1: product service or music since he started or since streaming started.

833
00:44:50,680 --> 00:44:53,680
Speaker 2: What if he had someone around him then, like.

834
00:44:53,640 --> 00:44:56,640
Speaker 1: A Jay who was building title who maybe they had

835
00:44:56,640 --> 00:45:00,000
Speaker 1: a relationship. And this is why alliances are much more

836
00:45:00,080 --> 00:45:04,759
Speaker 1: important than enemies. You want to build the lionses. But

837
00:45:04,800 --> 00:45:07,439
Speaker 1: he gets hard building the lionses in this industry because

838
00:45:07,480 --> 00:45:12,880
Speaker 1: these dudes are suckers. And I say that respectfully to

839
00:45:12,960 --> 00:45:15,960
Speaker 1: my people, Because my people is if you see me

840
00:45:16,080 --> 00:45:18,279
Speaker 1: with him, that mean I co side of my love them.

841
00:45:18,640 --> 00:45:21,680
Speaker 1: I got love form. But for the most part, brou

842
00:45:21,840 --> 00:45:25,480
Speaker 1: A lot of these dudes are suckers. But imagine if

843
00:45:25,520 --> 00:45:27,319
Speaker 1: Drake could have been in a scenario where he was

844
00:45:27,360 --> 00:45:29,560
Speaker 1: able to talk to jay Z, able to iron some

845
00:45:29,640 --> 00:45:31,759
Speaker 1: of those things out able to be in a scenario,

846
00:45:31,840 --> 00:45:34,719
Speaker 1: what Jake could have told him, YO, make sure you

847
00:45:34,840 --> 00:45:38,200
Speaker 1: getting those emails. These are the people that are spending

848
00:45:38,239 --> 00:45:41,799
Speaker 1: money with you. They're moving and signing up and downloading

849
00:45:41,840 --> 00:45:47,319
Speaker 1: apps and shit because you are there. Kanye West moved

850
00:45:47,320 --> 00:45:49,879
Speaker 1: around with three million. It's no telling what Drake would

851
00:45:49,880 --> 00:45:52,520
Speaker 1: have had. But you have podcasters like Joe and others

852
00:45:52,560 --> 00:45:56,280
Speaker 1: speaking to Drake not knowing his value outside of the system.

853
00:45:56,560 --> 00:45:59,960
Speaker 1: I think Drake understands his value outside of the system,

854
00:46:00,040 --> 00:46:02,760
Speaker 1: and that's why you haven't seen him unload anything yet.

855
00:46:02,880 --> 00:46:05,400
Speaker 1: That's why you haven't seen him get into his mogul

856
00:46:05,480 --> 00:46:08,680
Speaker 1: era like you seen jay Z. What I also want

857
00:46:08,680 --> 00:46:10,879
Speaker 1: to speak to is I believe jay Z that had

858
00:46:10,960 --> 00:46:15,040
Speaker 1: exited at a time where his decline was inevitable, and

859
00:46:15,080 --> 00:46:17,600
Speaker 1: not decline as far as money and statue, but just

860
00:46:18,320 --> 00:46:22,840
Speaker 1: his audience was getting smaller because he no longer was

861
00:46:22,880 --> 00:46:26,959
Speaker 1: appealing to the youth. He had went grown man rap,

862
00:46:27,040 --> 00:46:29,680
Speaker 1: and when you go grown man rap, you can't go back.

863
00:46:30,320 --> 00:46:34,319
Speaker 1: And so I contribute Jay Z helping to grow the

864
00:46:34,360 --> 00:46:37,279
Speaker 1: grown man audience of that entire genre, like he went

865
00:46:37,320 --> 00:46:40,680
Speaker 1: on a I'm wearing suits and all these different vibes

866
00:46:40,960 --> 00:46:44,200
Speaker 1: and so unlike Jay, I believe Drake still to been

867
00:46:44,239 --> 00:46:46,480
Speaker 1: someone that was topping the charge. He's still the most

868
00:46:46,520 --> 00:46:49,440
Speaker 1: streaming artists in the world. So for him, he thinks,

869
00:46:49,440 --> 00:46:52,040
Speaker 1: with the formula we got in place, I'm gonna be

870
00:46:52,120 --> 00:46:55,200
Speaker 1: okay because I'm still at the top. It ain't time

871
00:46:55,239 --> 00:46:57,439
Speaker 1: for me to hit an exit yet. It ain't time

872
00:46:57,480 --> 00:46:58,560
Speaker 1: for me to go left yet.

873
00:46:58,560 --> 00:47:01,440
Speaker 4: Hell As we came in here raveled and we championed

874
00:47:01,480 --> 00:47:04,080
Speaker 4: the boy getting four hundred millions, and at that one point,

875
00:47:04,080 --> 00:47:06,080
Speaker 4: oh everybody didn't, Yeah we did.

876
00:47:06,640 --> 00:47:10,400
Speaker 3: Everybody didn't. The Masters did, though we did on the show.

877
00:47:10,600 --> 00:47:13,600
Speaker 4: Gives a fuck about the mass we did on this show?

878
00:47:14,000 --> 00:47:18,680
Speaker 4: No real, Okay, it's very tough for anybody to say

879
00:47:18,760 --> 00:47:20,440
Speaker 4: anything other than congratulations.

880
00:47:20,960 --> 00:47:23,960
Speaker 3: If somebody gets four hundred million and one deal.

881
00:47:24,760 --> 00:47:27,160
Speaker 4: There have been quite a few people to challenge that

882
00:47:28,360 --> 00:47:31,080
Speaker 4: you just ain't hurt, you just hurt.

883
00:47:31,520 --> 00:47:33,400
Speaker 1: Let me try to put together what I think about

884
00:47:33,400 --> 00:47:38,000
Speaker 1: how we got here and again the defamation, the strategic

885
00:47:38,120 --> 00:47:40,600
Speaker 1: move to try not to have Kendrick perform not like

886
00:47:40,719 --> 00:47:42,000
Speaker 1: us at the Super Bowl.

887
00:47:42,280 --> 00:47:44,040
Speaker 2: I have to view that different. But let's deal with

888
00:47:44,040 --> 00:47:45,080
Speaker 2: the business side of it.

889
00:47:46,239 --> 00:47:48,960
Speaker 1: I would like to explore the fact that I truly

890
00:47:49,000 --> 00:47:53,320
Speaker 1: believe Drake bought into the label driven formula. I also

891
00:47:53,440 --> 00:47:56,200
Speaker 1: believe that Drake understood that it wasn't the Lion's share,

892
00:47:56,400 --> 00:47:58,440
Speaker 1: or it may not even be what its worth was,

893
00:47:58,480 --> 00:48:00,799
Speaker 1: but it was a formula. A lot of times when

894
00:48:00,840 --> 00:48:04,719
Speaker 1: you're doing business, you're looking for something concrete, so you

895
00:48:04,760 --> 00:48:07,839
Speaker 1: can know exactly what to push for. It's almost like, say,

896
00:48:08,080 --> 00:48:12,960
Speaker 1: say you someone on the West Coast that sell flour universally.

897
00:48:13,040 --> 00:48:19,040
Speaker 1: We have agreed that twenty eight grams is announced, and

898
00:48:19,120 --> 00:48:21,720
Speaker 1: so therefore I know if I get thirty six ounces,

899
00:48:21,800 --> 00:48:25,200
Speaker 1: I have a key, and that's anywhere in the world

900
00:48:26,040 --> 00:48:30,560
Speaker 1: because that's the formula. Now, the price might change, the

901
00:48:30,680 --> 00:48:34,359
Speaker 1: numbers might go up, the cost of it. You may

902
00:48:34,400 --> 00:48:36,279
Speaker 1: have to pay more to get it from Mexico to

903
00:48:36,680 --> 00:48:42,040
Speaker 1: California than you do to get it from California to Tennessee, right,

904
00:48:42,160 --> 00:48:45,480
Speaker 1: and so there's all as other details involved with it,

905
00:48:45,719 --> 00:48:50,400
Speaker 1: but ultimately there's a formula that dictates the outcome.

906
00:48:50,920 --> 00:48:51,600
Speaker 2: So the four.

907
00:48:51,480 --> 00:48:55,520
Speaker 1: Hundred million dollar deal, it may sound massive, but when

908
00:48:55,520 --> 00:48:57,640
Speaker 1: you put it in the context of the dominance and

909
00:48:57,680 --> 00:49:01,400
Speaker 1: the industry infrastructure built on this back, it's clear that

910
00:49:01,480 --> 00:49:04,520
Speaker 1: it's significant money left on the table. So if you

911
00:49:04,560 --> 00:49:07,440
Speaker 1: ask me, the issue isn't just the number, it's the

912
00:49:07,480 --> 00:49:12,320
Speaker 1: formula that was designed for the label's long term benefit

913
00:49:12,480 --> 00:49:16,000
Speaker 1: not here. So Drake essentially became the engine for the system,

914
00:49:16,360 --> 00:49:20,080
Speaker 1: fueling Universal's growth right as it pertains the Apple Spotify

915
00:49:20,120 --> 00:49:23,960
Speaker 1: again to user acquisition and customer behavior. But I think

916
00:49:24,000 --> 00:49:28,479
Speaker 1: he reflected on his value me a contract. I don't

917
00:49:28,480 --> 00:49:31,320
Speaker 1: take Drake to be incompetent, so as you know, a

918
00:49:31,400 --> 00:49:33,360
Speaker 1: lot of these industry guys are taking him to be

919
00:49:33,480 --> 00:49:35,120
Speaker 1: someone that fell asleep at the wheel.

920
00:49:35,440 --> 00:49:36,600
Speaker 2: I think he's strategic.

921
00:49:36,920 --> 00:49:39,680
Speaker 1: I think it's possible he's holding back certain moves because

922
00:49:39,680 --> 00:49:41,560
Speaker 1: he's waiting on the right moment and he's about to

923
00:49:41,560 --> 00:49:44,160
Speaker 1: play a global game. I think it's a kein too,

924
00:49:45,080 --> 00:49:47,000
Speaker 1: because I grew up off wrestling. I think it's a

925
00:49:47,040 --> 00:49:49,440
Speaker 1: kin to Hulk Hogan. I remember a time and I

926
00:49:49,440 --> 00:49:51,759
Speaker 1: can't remember exactly what interview it was, but jay Z

927
00:49:52,000 --> 00:49:54,000
Speaker 1: was like, yo, I just we don't have to end

928
00:49:54,000 --> 00:49:54,759
Speaker 1: our relationship.

929
00:49:54,760 --> 00:49:55,839
Speaker 2: We got to recalibrate.

930
00:49:56,200 --> 00:49:58,680
Speaker 1: And it feels like that's what Drake is if I

931
00:49:58,719 --> 00:50:03,799
Speaker 1: take these suits at face value, right, But I think

932
00:50:03,840 --> 00:50:07,520
Speaker 1: comparing Drake to jay Z and the extra strategy, it

933
00:50:07,680 --> 00:50:12,120
Speaker 1: just highlights a misunderstanding about Drake, right. I don't think

934
00:50:12,120 --> 00:50:14,440
Speaker 1: it's because he's incapable. I think he's in the middle

935
00:50:14,440 --> 00:50:18,080
Speaker 1: of a power struggle. It separates him from jay Z.

936
00:50:18,760 --> 00:50:23,359
Speaker 1: It isn't about graces, about timing. You know, the Lion

937
00:50:23,480 --> 00:50:27,719
Speaker 1: don't rule on the hunt to kill. It wasaitts until

938
00:50:27,719 --> 00:50:31,640
Speaker 1: the kill. Jay Z didn't have the same streaming model

939
00:50:31,680 --> 00:50:36,279
Speaker 1: for contractual expectations like Drake. Drake's dominance led him to

940
00:50:36,320 --> 00:50:39,120
Speaker 1: believe that he had a position at the table. He

941
00:50:39,200 --> 00:50:42,560
Speaker 1: created a new industry standard with UMG, you guys got

942
00:50:42,680 --> 00:50:45,160
Speaker 1: to remember again, he helped build these platforms, and it

943
00:50:45,200 --> 00:50:47,839
Speaker 1: feels like he's saying that, yo, y'all weaponizing the shit

944
00:50:47,920 --> 00:50:50,239
Speaker 1: I built against me, Like I help y'all build this,

945
00:50:50,320 --> 00:50:53,600
Speaker 1: and y'all weaponizing it. I don't think the Drake comparison

946
00:50:53,640 --> 00:50:57,200
Speaker 1: to Jay is good. Jay rapped about grown man balls

947
00:50:57,520 --> 00:51:00,600
Speaker 1: Drake and literally shaped shift. He got all kinds of styles,

948
00:51:00,600 --> 00:51:03,360
Speaker 1: and that's why I think they've underestimated him playing that

949
00:51:03,440 --> 00:51:05,560
Speaker 1: global game. Y'all made fun of Drake when he was

950
00:51:05,600 --> 00:51:08,160
Speaker 1: doing all these different accents and appelling all of the

951
00:51:08,320 --> 00:51:12,160
Speaker 1: different things, all these different styles in the Caribbean and

952
00:51:12,200 --> 00:51:13,880
Speaker 1: London and all these different things.

953
00:51:14,320 --> 00:51:15,480
Speaker 2: It's because he probably knew.

954
00:51:15,520 --> 00:51:17,959
Speaker 1: My excess strategy is the global game, and I build

955
00:51:17,960 --> 00:51:21,000
Speaker 1: a real competitor that can be interest from the oil

956
00:51:21,120 --> 00:51:24,040
Speaker 1: money that's interesting, that can be interest from Saudi Arabia.

957
00:51:25,000 --> 00:51:27,880
Speaker 1: When we look at boxing, we see the guy Turkeys

958
00:51:28,040 --> 00:51:31,319
Speaker 1: a Lashkh who they call you, excellency, and what he's

959
00:51:31,320 --> 00:51:36,080
Speaker 1: doing in boxing like our haming all of y'all. The

960
00:51:36,120 --> 00:51:38,600
Speaker 1: only thing that's holding them together is the contracts they

961
00:51:38,640 --> 00:51:42,440
Speaker 1: have them. Boxing people banded in because dudes spending the money,

962
00:51:43,600 --> 00:51:47,759
Speaker 1: he's adding infrastructure, spending the money, adding elements to the

963
00:51:48,200 --> 00:51:53,160
Speaker 1: to the shows that it's just literally undeniable. And drake

964
00:51:53,360 --> 00:51:57,400
Speaker 1: artistry isn't limited by genre. Why Universal may have a

965
00:51:57,440 --> 00:52:02,400
Speaker 1: stronghold in America's market. I truly believe on the global scale,

966
00:52:02,520 --> 00:52:07,399
Speaker 1: Drake can literally bring up a competitor. Much like it's

967
00:52:07,440 --> 00:52:11,279
Speaker 1: almost like Hogan going to WCW. I remember when because

968
00:52:11,320 --> 00:52:13,880
Speaker 1: I was young when this happened. I remember watching wrestling

969
00:52:13,960 --> 00:52:17,400
Speaker 1: as a young boy, and I think Drake in this

970
00:52:17,560 --> 00:52:21,080
Speaker 1: time right now, it's kind of like Hogan were some

971
00:52:21,160 --> 00:52:26,040
Speaker 1: of the creative control Hogan was dealing with with WWE.

972
00:52:26,160 --> 00:52:28,960
Speaker 1: He just couldn't find it in itself to stay there

973
00:52:29,520 --> 00:52:31,880
Speaker 1: and he had to take a legal faith and go

974
00:52:31,960 --> 00:52:35,399
Speaker 1: to WCW. And then what did he find out when

975
00:52:35,400 --> 00:52:40,160
Speaker 1: he went to WCW. Oh he made WCW bigger than WWE,

976
00:52:41,120 --> 00:52:44,759
Speaker 1: because when he left, guess who else came next thing?

977
00:52:44,800 --> 00:52:47,719
Speaker 1: You know, the nwos over there, next thing, you know,

978
00:52:47,800 --> 00:52:51,040
Speaker 1: the bad boy attitude. Era has to take it back.

979
00:52:51,400 --> 00:52:54,719
Speaker 1: But for a minute, WCW was a real force to

980
00:52:54,760 --> 00:52:58,000
Speaker 1: be reckon with, not only Hogan Brett hard Alan went

981
00:52:58,040 --> 00:53:01,720
Speaker 1: over there. But from a business perspective, if those conversations

982
00:53:01,760 --> 00:53:07,080
Speaker 1: with your flag ship Act, which is Hulk Hogan, you

983
00:53:07,239 --> 00:53:10,040
Speaker 1: reach a stalemate with the guy that you've built this

984
00:53:10,120 --> 00:53:13,120
Speaker 1: thing off of. You built Rassamania off of them, You

985
00:53:13,200 --> 00:53:17,839
Speaker 1: built all these different genres and matches and storylines surrounding him,

986
00:53:18,120 --> 00:53:20,439
Speaker 1: and then he comes in to try to say, let's

987
00:53:20,440 --> 00:53:23,160
Speaker 1: bring it in U, let's let me have some creative control.

988
00:53:23,440 --> 00:53:26,680
Speaker 1: You push back from a building perspective. When Hulk Hogan

989
00:53:26,760 --> 00:53:34,040
Speaker 1: left WWE and went the wcw WWE lost marketshare because

990
00:53:34,040 --> 00:53:39,360
Speaker 1: the brand that was haulk Hogan could help an infrastructure

991
00:53:39,800 --> 00:53:44,920
Speaker 1: be a real competitor. And I believe that Universal has

992
00:53:44,960 --> 00:53:47,120
Speaker 1: to take that notion into consideration.

993
00:53:48,080 --> 00:53:50,080
Speaker 2: When you think about it, you say, Yo, this dude

994
00:53:50,120 --> 00:53:50,520
Speaker 2: is acting.

995
00:53:50,600 --> 00:53:53,239
Speaker 1: You've never saw him act, and y'all think it's because

996
00:53:53,239 --> 00:53:57,120
Speaker 1: he wanted to be cool. No, it's because I'm not

997
00:53:57,239 --> 00:53:59,520
Speaker 1: unloading the rest of this shit until I get out

998
00:53:59,560 --> 00:53:59,719
Speaker 1: of this.

999
00:54:00,000 --> 00:54:00,680
Speaker 2: I adapt.

1000
00:54:00,680 --> 00:54:04,279
Speaker 1: I'm gonna adopt their formula, the formula they gave me

1001
00:54:04,320 --> 00:54:06,160
Speaker 1: four hundred meal. I'm gonna go on to I'm gonna

1002
00:54:06,160 --> 00:54:07,640
Speaker 1: stay out on the road, and I'm gonna do all

1003
00:54:07,680 --> 00:54:09,480
Speaker 1: of these things that I really don't want to do.

1004
00:54:09,800 --> 00:54:13,640
Speaker 1: But the formula, the brick is twenty eight the brick

1005
00:54:13,719 --> 00:54:15,839
Speaker 1: is thirty six ounces, and they told me that at

1006
00:54:15,880 --> 00:54:18,480
Speaker 1: the beginning. So every time I get thirty six ounces,

1007
00:54:18,520 --> 00:54:21,560
Speaker 1: I give them a brick back. So I'm going to

1008
00:54:21,680 --> 00:54:23,879
Speaker 1: keep bringing them thirty six ounces and now they don't

1009
00:54:23,960 --> 00:54:27,439
Speaker 1: move the gold post while the ball is in the air.

1010
00:54:30,480 --> 00:54:33,680
Speaker 1: That's what it feels like he's saying. Let's not misunderstand

1011
00:54:33,760 --> 00:54:37,680
Speaker 1: Drake is a Jewish kid. Is that he has access

1012
00:54:37,719 --> 00:54:41,520
Speaker 1: to some cultural bridges that most of you don't have.

1013
00:54:41,600 --> 00:54:43,920
Speaker 1: That most black rep don't have, that most of the

1014
00:54:44,040 --> 00:54:47,600
Speaker 1: entertainment industry don't have. I think that needs to be

1015
00:54:47,760 --> 00:54:51,400
Speaker 1: spoke to when we speak about Drake and the scenario

1016
00:54:51,520 --> 00:54:55,000
Speaker 1: that he finds himself in. I also think in this industry,

1017
00:54:55,000 --> 00:54:56,920
Speaker 1: a lot of these dudes grown me in or do

1018
00:54:57,000 --> 00:54:59,799
Speaker 1: it disservice. Like when you see me, I'm gonna ask

1019
00:54:59,800 --> 00:55:01,960
Speaker 1: you a about the game. What you doing, baby? What's next?

1020
00:55:02,200 --> 00:55:04,319
Speaker 1: Let me hear something? What how you tied it in?

1021
00:55:04,360 --> 00:55:05,880
Speaker 1: Would take? You need to have a nigga with you

1022
00:55:05,920 --> 00:55:07,799
Speaker 1: with a camera. What they doing they ain't doing? Make

1023
00:55:07,800 --> 00:55:09,880
Speaker 1: sure they man, I don't get the care. I'm always

1024
00:55:09,960 --> 00:55:14,160
Speaker 1: be trying to give you some game because I'm trying

1025
00:55:14,160 --> 00:55:16,440
Speaker 1: to deposit into you. I'm trying to let you know, man,

1026
00:55:16,480 --> 00:55:19,040
Speaker 1: you on a legendary run. We gotta take advantage of

1027
00:55:19,080 --> 00:55:21,520
Speaker 1: all aspects. We can make ten more millionaires out of

1028
00:55:21,560 --> 00:55:25,240
Speaker 1: what you got gone without you even being affected, without

1029
00:55:25,280 --> 00:55:27,720
Speaker 1: you ain't had to lift a finger. A rap nigga

1030
00:55:27,719 --> 00:55:30,760
Speaker 1: should have ten fifteen millionaires around him at all time,

1031
00:55:31,000 --> 00:55:33,799
Speaker 1: and not off his money off jobs.

1032
00:55:33,480 --> 00:55:34,480
Speaker 2: That they have created.

1033
00:55:34,560 --> 00:55:38,800
Speaker 1: If he's a superstar, you dig it should be product

1034
00:55:38,800 --> 00:55:42,000
Speaker 1: and shit constantly moving around. You should have media in

1035
00:55:42,040 --> 00:55:44,759
Speaker 1: your camp. You shall have graphic designers like it's so

1036
00:55:44,800 --> 00:55:47,720
Speaker 1: many different jobs you should always have in your camp.

1037
00:55:47,880 --> 00:55:50,840
Speaker 1: That's keeping your brand at a situation where you're making

1038
00:55:50,880 --> 00:55:53,760
Speaker 1: money and keeping you visible in a way where you're narrative.

1039
00:55:53,800 --> 00:55:56,279
Speaker 1: You're in control of your narrative. I forgot what you said.

1040
00:55:56,320 --> 00:55:59,319
Speaker 4: I said, Yo, I think he's going on tour purposely

1041
00:55:59,719 --> 00:56:02,680
Speaker 4: to to pay to fulfill these niggas obligations so I

1042
00:56:02,680 --> 00:56:04,600
Speaker 4: could get the fuck away from you. And then we

1043
00:56:04,680 --> 00:56:08,919
Speaker 4: heard the ship with said, what's the girl that leaked

1044
00:56:08,920 --> 00:56:10,040
Speaker 4: the ship with him?

1045
00:56:10,320 --> 00:56:10,680
Speaker 2: Bladzy?

1046
00:56:10,719 --> 00:56:12,320
Speaker 4: He leaked the shit with Johnny Blazy, Like y'all'm in

1047
00:56:12,400 --> 00:56:14,319
Speaker 4: this slave ship with Universal. I want to finish this

1048
00:56:14,400 --> 00:56:15,640
Speaker 4: other too, so I could get out of bed with

1049
00:56:15,680 --> 00:56:16,320
Speaker 4: these niggas.

1050
00:56:16,320 --> 00:56:18,120
Speaker 2: He basically she leaked it, but.

1051
00:56:18,200 --> 00:56:19,040
Speaker 3: He said it to her.

1052
00:56:19,600 --> 00:56:22,640
Speaker 4: I don't remember if that was Universal or or love.

1053
00:56:22,600 --> 00:56:24,200
Speaker 3: Nation, maybe it might have.

1054
00:56:25,000 --> 00:56:27,320
Speaker 4: Whatever the case I'm saying is, I think he's finally

1055
00:56:27,360 --> 00:56:30,160
Speaker 4: seen he don't know what his value is.

1056
00:56:30,480 --> 00:56:31,399
Speaker 2: That's possibly true.

1057
00:56:31,480 --> 00:56:34,480
Speaker 3: No, it's not possibly nothing. All right, Okay, I'm gonna say, yeah,

1058
00:56:34,480 --> 00:56:36,240
Speaker 3: it's not possibly nothing. That's fine.

1059
00:56:36,320 --> 00:56:41,239
Speaker 4: He don't know what his value is because he is

1060
00:56:41,280 --> 00:56:46,160
Speaker 4: a paid worker. True, he has never done the work

1061
00:56:46,800 --> 00:56:49,759
Speaker 4: and took on the humiliation and the risk and the

1062
00:56:49,840 --> 00:56:54,080
Speaker 4: tasks and the hurdles that come with learning what your

1063
00:56:54,200 --> 00:56:56,640
Speaker 4: value is. So I don't want to hear that value

1064
00:56:56,640 --> 00:57:00,600
Speaker 4: shit from him because he's still relying on somebody else

1065
00:57:00,640 --> 00:57:06,680
Speaker 4: to determine it. The rumor is, and I'm we're saying rumor,

1066
00:57:06,760 --> 00:57:10,160
Speaker 4: but I heard of some Roman these rappers.

1067
00:57:10,880 --> 00:57:14,759
Speaker 3: They can't help themselves on a suit.

1068
00:57:15,040 --> 00:57:23,040
Speaker 4: Don't sound far fat, No, No, it's.

1069
00:57:22,240 --> 00:57:24,480
Speaker 3: Who just fired everybody and consolidated?

1070
00:57:24,640 --> 00:57:28,400
Speaker 4: Beautiful, right, I believe that What the fuck are we

1071
00:57:28,520 --> 00:57:29,040
Speaker 4: talking about?

1072
00:57:29,120 --> 00:57:32,000
Speaker 2: We're talking about lying us hold.

1073
00:57:31,760 --> 00:57:35,040
Speaker 4: Up ish because some of this. I believe you to

1074
00:57:35,080 --> 00:57:43,240
Speaker 4: be being a little naive too. Universal who just fired

1075
00:57:43,280 --> 00:57:44,640
Speaker 4: everybody in consolidated?

1076
00:57:44,680 --> 00:57:46,439
Speaker 3: So you really don't have no way to say nothing.

1077
00:57:46,440 --> 00:57:48,040
Speaker 4: So Drake gonna go in there and say you fired

1078
00:57:48,080 --> 00:57:49,880
Speaker 4: people that was down with me, and they're gonna say, yeah,

1079
00:57:49,880 --> 00:57:50,080
Speaker 4: we did.

1080
00:57:50,160 --> 00:57:53,200
Speaker 3: We fire everybody. We fired everybody. That don't mean nothing

1081
00:57:53,240 --> 00:57:54,640
Speaker 3: when I'm in the building. He's right.

1082
00:57:54,920 --> 00:57:57,040
Speaker 4: When you in the building, you got people in the

1083
00:57:57,040 --> 00:58:02,800
Speaker 4: building that's arguing for you. When they find out they

1084
00:58:02,840 --> 00:58:07,200
Speaker 4: get rid of them. Y'all watch billions, y'all, watch suits,

1085
00:58:07,280 --> 00:58:10,960
Speaker 4: y'all watch all of these shows. There are billions and

1086
00:58:11,120 --> 00:58:14,680
Speaker 4: trillions of dollars at play.

1087
00:58:14,800 --> 00:58:19,400
Speaker 3: This is organized, This is UMG working with.

1088
00:58:21,240 --> 00:58:27,960
Speaker 4: Spotify, working with Apple, Google, working with Google, working with Amazon.

1089
00:58:28,200 --> 00:58:31,160
Speaker 4: Shout to Tim from Compton kendricks Man, you better know

1090
00:58:31,200 --> 00:58:31,840
Speaker 4: who you're dealing with.

1091
00:58:32,160 --> 00:58:34,120
Speaker 3: Working with the NFL.

1092
00:58:34,640 --> 00:58:39,920
Speaker 4: Also working with Yet likedl If Drake had proof, it

1093
00:58:39,960 --> 00:58:40,760
Speaker 4: wouldn't matter.

1094
00:58:42,080 --> 00:58:42,600
Speaker 3: They are not.

1095
00:58:43,160 --> 00:58:46,200
Speaker 4: They're not letting him do that because to do that

1096
00:58:46,360 --> 00:58:48,280
Speaker 4: brings us back to our original question, who do you got,

1097
00:58:48,400 --> 00:58:54,240
Speaker 4: Drake or the field? Not Artistically, to do that jeopardizes

1098
00:58:54,760 --> 00:58:59,200
Speaker 4: the music business can make all of the music that

1099
00:58:59,240 --> 00:59:02,440
Speaker 4: could touch you and make you the hottest thing in

1100
00:59:02,480 --> 00:59:03,320
Speaker 4: the world.

1101
00:59:04,680 --> 00:59:05,320
Speaker 3: At some point.

1102
00:59:05,320 --> 00:59:07,480
Speaker 4: I do feel like Drake started to look at Wayne

1103
00:59:07,480 --> 00:59:08,280
Speaker 4: and say, I'm.

1104
00:59:08,080 --> 00:59:11,680
Speaker 3: The man around these streets. It's perfectly normal.

1105
00:59:11,760 --> 00:59:13,520
Speaker 4: I think He started to look at a few people

1106
00:59:14,360 --> 00:59:16,360
Speaker 4: and say, I'm the man in these streets.

1107
00:59:17,600 --> 00:59:18,120
Speaker 2: What do they do?

1108
00:59:18,280 --> 00:59:21,720
Speaker 4: No, you're not, And they say, no niggas uming nights.

1109
00:59:21,760 --> 00:59:24,120
Speaker 4: He's not who the super fans have him made out

1110
00:59:24,160 --> 00:59:25,720
Speaker 4: to be. This is the part where if you love

1111
00:59:25,800 --> 00:59:30,000
Speaker 4: Drake you should exit. No seriously, because I'm not trying

1112
00:59:30,040 --> 00:59:33,040
Speaker 4: to be funny. You might hear some things that's just uncomfortable.

1113
00:59:34,480 --> 00:59:38,160
Speaker 3: He missed the window. Listen, Wade, shut the fuck up.

1114
00:59:38,520 --> 00:59:43,000
Speaker 3: Just shot up for a second, back to him being a.

1115
00:59:43,080 --> 00:59:46,360
Speaker 4: Unicorn golden child early and then somebody read us some

1116
00:59:46,400 --> 00:59:48,880
Speaker 4: facts from some of these suits after I talking, and

1117
00:59:48,920 --> 00:59:51,520
Speaker 4: they reply, oh, and then say what they had to.

1118
00:59:51,440 --> 00:59:54,240
Speaker 3: Say, unicorn man.

1119
00:59:54,280 --> 00:59:56,400
Speaker 4: There was a very small window, kind of like an

1120
00:59:56,400 --> 00:59:59,920
Speaker 4: election with the House seats, with the Hey, now is

1121
01:00:00,120 --> 01:00:02,120
Speaker 4: the time for us to get some of these or

1122
01:00:02,200 --> 01:00:05,960
Speaker 4: we fucked for the next eighty ninety years. Very small

1123
01:00:06,040 --> 01:00:07,720
Speaker 4: window for him to do his thing where he's the

1124
01:00:07,800 --> 01:00:12,720
Speaker 4: kingmaker now all of that and what he did with it.

1125
01:00:12,840 --> 01:00:18,600
Speaker 4: What he did with it was speculating. Take checks. He

1126
01:00:18,640 --> 01:00:20,800
Speaker 4: went and stood next to Jack Harlow, took a check.

1127
01:00:21,000 --> 01:00:23,000
Speaker 4: He went and stood next to made this one, made

1128
01:00:23,000 --> 01:00:24,919
Speaker 4: this one pop over here, he took a check. He's

1129
01:00:24,920 --> 01:00:26,800
Speaker 4: went over here, took a chat, made this one pop,

1130
01:00:26,800 --> 01:00:29,960
Speaker 4: made this one pop. He spent time making every everybody

1131
01:00:30,000 --> 01:00:33,040
Speaker 4: pop and making every label all the money in the world.

1132
01:00:33,800 --> 01:00:34,720
Speaker 3: That's what he did.

1133
01:00:36,480 --> 01:00:38,440
Speaker 1: If I want to go with the theory that Drake

1134
01:00:38,480 --> 01:00:43,000
Speaker 1: has been holding back, right, there's a couple theories floating

1135
01:00:43,000 --> 01:00:45,280
Speaker 1: around that he has albums in the tuck. We haven't

1136
01:00:45,320 --> 01:00:48,560
Speaker 1: really seen him venture out in business. We've seen him

1137
01:00:48,560 --> 01:00:52,480
Speaker 1: only work on a peal, because a peal for him

1138
01:00:52,920 --> 01:00:55,680
Speaker 1: is something that he would need even on his exit.

1139
01:00:57,840 --> 01:00:59,280
Speaker 2: At some point.

1140
01:00:59,560 --> 01:01:02,600
Speaker 1: Some of his fans say the music suffers, but I've

1141
01:01:02,640 --> 01:01:05,360
Speaker 1: always been on the other side wondering about the business

1142
01:01:05,360 --> 01:01:08,480
Speaker 1: side of it, like why don't we see him utilizing

1143
01:01:09,440 --> 01:01:13,600
Speaker 1: his power and celebrity to light his own fires in

1144
01:01:13,640 --> 01:01:16,560
Speaker 1: his own in his own bond, in his own building,

1145
01:01:16,640 --> 01:01:22,080
Speaker 1: in his own fireplace. Granted, everybody around Drake is well

1146
01:01:22,160 --> 01:01:26,040
Speaker 1: took care of, but there's a position that you can

1147
01:01:26,080 --> 01:01:30,120
Speaker 1: find yourself in in this industry where the money is

1148
01:01:30,160 --> 01:01:32,440
Speaker 1: not what you need. And so if I believe that,

1149
01:01:32,560 --> 01:01:35,440
Speaker 1: then I believe Drake's true power is not even then

1150
01:01:35,480 --> 01:01:39,800
Speaker 1: what he's done, it's in what he's with hell, you

1151
01:01:39,840 --> 01:01:42,080
Speaker 1: don't find a fishy that a dude that come up

1152
01:01:42,160 --> 01:01:45,400
Speaker 1: acting hasn't did one acting thing period because I don't

1153
01:01:45,400 --> 01:01:47,560
Speaker 1: want to take away from the music, but all of

1154
01:01:47,560 --> 01:01:50,760
Speaker 1: those things, in my opinion, still exists. He just has

1155
01:01:50,800 --> 01:01:53,600
Speaker 1: to be an architect. You gotta remember when the spotlight

1156
01:01:53,680 --> 01:01:57,120
Speaker 1: phase right, and that's what every artist has to remember.

1157
01:01:57,160 --> 01:01:59,440
Speaker 1: When the spotlight phase, the only thing left is the

1158
01:01:59,480 --> 01:02:03,959
Speaker 1: stage that you built. Yeah, Universal taking they stage with them,

1159
01:02:04,800 --> 01:02:07,720
Speaker 1: Yeah yeah, Capitol Records, they taking their stage with them,

1160
01:02:08,040 --> 01:02:11,520
Speaker 1: Republic Records, Warner Brothers, they taking they stage with them

1161
01:02:11,520 --> 01:02:12,680
Speaker 1: on the spotlight them.

1162
01:02:12,920 --> 01:02:14,040
Speaker 2: But if you happen to.

1163
01:02:13,960 --> 01:02:19,160
Speaker 1: Have built the stage yourself, if you had happened to

1164
01:02:19,280 --> 01:02:23,160
Speaker 1: thought about yourself, oftentimes you can end up pray and

1165
01:02:23,240 --> 01:02:25,840
Speaker 1: not even know you pray. You think they praying with you,

1166
01:02:25,880 --> 01:02:28,280
Speaker 1: they praying on you, And so you think the fighters

1167
01:02:28,320 --> 01:02:30,880
Speaker 1: with other rappers and shitting on other rappers and not

1168
01:02:31,040 --> 01:02:33,439
Speaker 1: getting over there and helping these people are doing nothing

1169
01:02:33,440 --> 01:02:34,120
Speaker 1: for these people.

1170
01:02:34,480 --> 01:02:34,640
Speaker 3: Yo.

1171
01:02:35,080 --> 01:02:39,880
Speaker 1: The real fight is with the infrastructure and those of

1172
01:02:40,000 --> 01:02:43,920
Speaker 1: you that's lap dogs in this industry. You are not

1173
01:02:44,000 --> 01:02:47,919
Speaker 1: excluded from this. You could be a good old boy

1174
01:02:47,920 --> 01:02:49,640
Speaker 1: and they could just wake up one day and say

1175
01:02:49,640 --> 01:02:54,160
Speaker 1: I'm done with it doing it that way. Let's see

1176
01:02:54,160 --> 01:02:56,000
Speaker 1: what you got on your own. You've been moving around

1177
01:02:56,080 --> 01:02:58,160
Speaker 1: the me emails of the people that's bought shirts you've

1178
01:02:58,200 --> 01:03:00,760
Speaker 1: been selling. We've been selling shirts for you for twenty

1179
01:03:00,800 --> 01:03:05,479
Speaker 1: five years. When you got your leverage together, you never

1180
01:03:05,600 --> 01:03:09,080
Speaker 1: made one because we got it. If I'm our Heart,

1181
01:03:09,120 --> 01:03:11,440
Speaker 1: I got it. If I'm Spotify, I got it. If

1182
01:03:11,480 --> 01:03:15,120
Speaker 1: I'm Apple, I got it. What info are you passing

1183
01:03:15,120 --> 01:03:17,720
Speaker 1: down to your children? Don't be a dude, that's just

1184
01:03:17,800 --> 01:03:21,200
Speaker 1: passing down LLC's. It's so easy to get caught up

1185
01:03:21,240 --> 01:03:23,560
Speaker 1: thinking that you gotta worry about the hunter man, when

1186
01:03:23,560 --> 01:03:25,080
Speaker 1: the true enemy is the forest.

1187
01:03:26,240 --> 01:03:27,800
Speaker 2: The true enemy is the elements.

1188
01:03:27,800 --> 01:03:33,480
Speaker 1: They gonna use that to camouflage to get you, right,

1189
01:03:34,480 --> 01:03:37,960
Speaker 1: the true enemy is the industry. Even if you're at

1190
01:03:38,000 --> 01:03:40,800
Speaker 1: the top of the industry and that's for rap music,

1191
01:03:42,440 --> 01:03:46,560
Speaker 1: you gotta remember that this whole infrastructure and we're talking

1192
01:03:46,600 --> 01:03:49,600
Speaker 1: about market shall This is high level business talk. This

1193
01:03:49,680 --> 01:03:52,480
Speaker 1: is peak perspective. This is not for the casual. This

1194
01:03:52,600 --> 01:03:56,080
Speaker 1: is peak. It never sat right with me, man, And

1195
01:03:56,120 --> 01:03:57,920
Speaker 1: you know, I laugh, like the rest of the industry

1196
01:03:57,960 --> 01:04:00,400
Speaker 1: and the rest of the people in this game. When

1197
01:04:00,440 --> 01:04:03,400
Speaker 1: I would hear DJ Kelly say I like what Drake likes.

1198
01:04:03,440 --> 01:04:06,360
Speaker 1: I know what he mean when he say that, but

1199
01:04:06,440 --> 01:04:09,080
Speaker 1: I don't like to hear that. And the reason I

1200
01:04:09,080 --> 01:04:10,800
Speaker 1: don't like to hear it is not because I'm a

1201
01:04:10,840 --> 01:04:13,280
Speaker 1: hater of Drake or I don't want Drake to get

1202
01:04:13,320 --> 01:04:16,160
Speaker 1: that kind of recognition. It's because for me where I

1203
01:04:16,280 --> 01:04:18,360
Speaker 1: come from, it feel like you're trying to play on me.

1204
01:04:21,240 --> 01:04:24,520
Speaker 1: You know how to stroke my ego to me, you

1205
01:04:24,680 --> 01:04:27,640
Speaker 1: doing him a disservice when he's in that position he's in. Yeah,

1206
01:04:27,720 --> 01:04:30,120
Speaker 1: let him know he's great, Give him his flowers while

1207
01:04:30,160 --> 01:04:32,439
Speaker 1: he can smell him. I understand that, But you don't

1208
01:04:32,440 --> 01:04:34,360
Speaker 1: want a room full of yes man. I like what

1209
01:04:34,400 --> 01:04:36,600
Speaker 1: you like. I like what you like. You need dudes

1210
01:04:36,640 --> 01:04:39,439
Speaker 1: around just asking hey, what you're thinking, how we living,

1211
01:04:39,520 --> 01:04:40,080
Speaker 1: what's next?

1212
01:04:40,120 --> 01:04:42,440
Speaker 2: How we getting in the tech? You heard Kanye see you.

1213
01:04:42,400 --> 01:04:44,840
Speaker 1: Need nigga like me. Boy, I'm so on top of

1214
01:04:44,840 --> 01:04:47,000
Speaker 1: this shit. I be hearing shit. May you heard Kanye

1215
01:04:47,080 --> 01:04:50,480
Speaker 1: say you got four million emails? Ol casual nigga that

1216
01:04:50,600 --> 01:04:52,720
Speaker 1: go right past him. He don't even know what Kanye

1217
01:04:52,800 --> 01:04:55,480
Speaker 1: West saying when he say, Yo, I'm moving around with.

1218
01:04:55,640 --> 01:04:57,600
Speaker 1: So for me, I'm knowing I'm putting two much oh

1219
01:04:58,000 --> 01:05:01,200
Speaker 1: oh oh oh, because I'm running a subscription game. I'm

1220
01:05:01,320 --> 01:05:04,439
Speaker 1: just a mini Netflix. I don't peep the game, ed body.

1221
01:05:04,520 --> 01:05:06,760
Speaker 1: Y'all ain't running off and leaving me. I know how

1222
01:05:06,840 --> 01:05:10,280
Speaker 1: y'all always making this sit This media entertainment business is

1223
01:05:10,320 --> 01:05:13,520
Speaker 1: really tech, and when they say tech, they just mean

1224
01:05:13,560 --> 01:05:18,040
Speaker 1: a big ad company. People need to know people's interests.

1225
01:05:18,720 --> 01:05:21,760
Speaker 1: The next fifteen or twenty years will be about whoever

1226
01:05:21,800 --> 01:05:24,480
Speaker 1: has the date on people's interests, which makes it a

1227
01:05:24,560 --> 01:05:28,760
Speaker 1: seamless transition to get ads in front of them. People

1228
01:05:28,840 --> 01:05:32,640
Speaker 1: are spenders, especially black people. Like It's just it's a

1229
01:05:32,680 --> 01:05:35,240
Speaker 1: lot wrapped into this bru It's peak perspective is high

1230
01:05:35,280 --> 01:05:38,240
Speaker 1: level game. But I'm trying to tell y'all that you

1231
01:05:38,400 --> 01:05:42,920
Speaker 1: gotta remember when when the spotlight fade, the only stage

1232
01:05:43,000 --> 01:05:45,320
Speaker 1: that's left is the one that you built. So y'all

1233
01:05:45,400 --> 01:05:47,720
Speaker 1: let me know in the comments, do y'all think. Do

1234
01:05:47,800 --> 01:05:51,000
Speaker 1: y'all believe Drake is sewing to try to control the narrative?

1235
01:05:51,520 --> 01:05:55,439
Speaker 1: Is there something to the zero sum game fallacy right

1236
01:05:55,520 --> 01:06:00,840
Speaker 1: by pushing another artist at drake expense? Or is this

1237
01:06:00,920 --> 01:06:03,960
Speaker 1: about to be the great reset of the music industry

1238
01:06:04,760 --> 01:06:07,480
Speaker 1: because he's kind of exposing to pay the play system

1239
01:06:07,560 --> 01:06:10,040
Speaker 1: that is in place still to this day, and of

1240
01:06:10,080 --> 01:06:14,320
Speaker 1: course it's illegal to pay the play. I think I

1241
01:06:14,360 --> 01:06:17,640
Speaker 1: gave y'all enough today on this topic. Right, this is

1242
01:06:17,680 --> 01:06:20,560
Speaker 1: a good loan one for my Patreon people. I love y'all.

1243
01:06:20,880 --> 01:06:23,080
Speaker 1: You see what I'm saying. Stay tapped in with us, man.

1244
01:06:23,120 --> 01:06:26,640
Speaker 1: We're dropping every single day now. Salute to y'all. Shout

1245
01:06:26,720 --> 01:06:29,040
Speaker 1: it on socials. Let your people know. This is where

1246
01:06:29,040 --> 01:06:32,680
Speaker 1: the game is being laid down at It's up there podcast.

1247
01:06:33,200 --> 01:06:35,640
Speaker 1: You know what I'm saying, big loan man, I'm just

1248
01:06:35,680 --> 01:06:38,040
Speaker 1: putting the game down. I appreciate everybody to rock with me.

1249
01:06:38,080 --> 01:06:40,240
Speaker 1: I love y'all, man for life, for life, for life,