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Speaker 1: Conversations on life, style, beauty, and relationships. It's The Velvet

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Speaker 1: Edge Podcast with Kelly Henderson.

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Speaker 2: Jason Harris is the co founder and CEO of Mechanism

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Speaker 2: and award winning creative advertising agency whose clients include Ben

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Speaker 2: and Jerry's, Peloton, Okay, Cupid, Molsencoor's, and Alaska Airlines. He's

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Speaker 2: also the author of the best selling book The Soulful

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Speaker 2: Art of Persuasion. Jason is also the host of the

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Speaker 2: Soul and Science podcast. Harris has been named in the

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Speaker 2: top ten most influential Social impact leaders, as well as

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Speaker 2: the four A's list of one hundred people who make

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Speaker 2: Advertising Great. His methods are studied in cases at Harvard

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Speaker 2: Business School. Hi, Jason, Hey.

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Speaker 3: We're Thome Kelly. Thanks for having me.

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Speaker 2: We were just talking. We have a friend in common

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Speaker 2: with Cassidy Bentley, who's probably listening to this podcast, So

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Speaker 2: what upcast what? She'll be mortified that I just called

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Speaker 2: her out, But it was easy for me to see

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Speaker 2: when I was reading your credentials, just that you've had

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Speaker 2: major success in career in this lifetime. But what actually

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Speaker 2: drew me to your story was the connection you're making

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Speaker 2: between the power of vulnerability transparency, empathy, and building a

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Speaker 2: successful full life. Because we were talking before the podcast

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Speaker 2: and I said, I know, just as men in this world,

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Speaker 2: it's just much less accepted to be any of those

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Speaker 2: emotions or to have those emotions. So I want to

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Speaker 2: talk through just to start what you're learning or what

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Speaker 2: you've learned about how to abandon you know, just about

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Speaker 2: masculinity and being more open emotionally. So can you speak

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Speaker 2: to that a little bit?

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Speaker 3: You know, I think I used to really lead in

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Speaker 3: much more of a traditional sense where I had like

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Speaker 3: a coat of armor and I never really showed that

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Speaker 3: there were chinks in it or that I was having

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Speaker 3: problems or that I was, you know, in need of

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Speaker 3: doing my work on myself like therapy, et cetera. And

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Speaker 3: so I was a little harder to connect with for

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Speaker 3: people that I worked with because I thought as a leader,

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Speaker 3: you had to project strength and there was no problems

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Speaker 3: because that would kind of resonate through the company. And

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Speaker 3: I don't know, about five or six years ago, I

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Speaker 3: was starting to go through a divorce. You know, my

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Speaker 3: personal life was kind of crumbling. I had some you know,

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Speaker 3: challenges at work, and I think that was like the

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Speaker 3: switch for me where I really decided, you know, I

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Speaker 3: need to help myself, and if I can talk about

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Speaker 3: the help I'm getting and the work that I'm doing

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Speaker 3: on myself, I can kind of normalize that it's something

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Speaker 3: to talk about in the culture of the workplace. So

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Speaker 3: that really changed me and kind of transformed the way

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Speaker 3: I think about leading, and I think about kind of

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Speaker 3: bringing your personal and your work life together and just

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Speaker 3: being more human and empathetic and being able to have

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Speaker 3: those conversations versus trying to hide that away or act

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Speaker 3: like everything's going smoothly all the time, which it never

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Speaker 3: is in anyone's life, right exactly. So I had to

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Speaker 3: go through that change. It wasn't natural when you talk

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Speaker 3: about you talked about sort of the masculine role, you know,

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Speaker 3: it certainly wasn't how I was raised. You know, in

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Speaker 3: my house, we didn't really talk about things at a

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Speaker 3: deep level. So I sort of was programmed that way,

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Speaker 3: and I had to kind of break that down to,

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Speaker 3: you know, work in a different way and try to

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Speaker 3: combine my personal and my my business life and really

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Speaker 3: bring my whole self to both sides of my life.

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Speaker 2: Yeah, we were saying a little bit before the podcast like,

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Speaker 2: I feel like one of the narratives in our culture

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Speaker 2: sometimes with this feminism movement is just sort of this like, well,

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Speaker 2: men don't get it, you know, we kind of hate

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Speaker 2: on men a little bit, or they don't feel things

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Speaker 2: the same way. Is that true? Because from my perspective,

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Speaker 2: the way I see it is that from an early age,

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Speaker 2: men are sort of programmed to don't feel, don't talk

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Speaker 2: about it. You have to be the strong one, you

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Speaker 2: have to keep it all together, kind of like what

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Speaker 2: you were just saying. Yeah, and it's really just doing

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Speaker 2: a real disservice to men as human beings. I feel,

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Speaker 2: can you speak to that?

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Speaker 3: Yeah, I think that we you know, obviously there's a

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Speaker 3: lot and it's all changing, which is like fantastic because

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Speaker 3: I think there's lots of studies, HBr studies, et cetera

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Speaker 3: that show, you know, building a culture and real leadership

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Speaker 3: isn't the old guard and the way we think about

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Speaker 3: it currently. So I think it's rapidly changing. But I

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Speaker 3: do think we overlook the kind of mind fuck that

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Speaker 3: men have when they're trying to either build be an

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Speaker 3: entrepreneur or build a business or this decades and decades

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Speaker 3: of history of the different roles gender roles. But I

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Speaker 3: think that's all starting to crumble. But we never really

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Speaker 3: think about because no one wants to hear like how

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Speaker 3: hard it is for white male to you know, no

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Speaker 3: one wants to hear that that side of it. But

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Speaker 3: it is there are ingrained behaviors that we have to

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Speaker 3: fight against, just like women have to fight against, you know,

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Speaker 3: trying to you know, like balance being hard working and

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Speaker 3: a great mom and spending time at home or with

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Speaker 3: your partner, and also being independent but not too independent.

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Speaker 3: And I think men also have that challenge, but it's

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Speaker 3: not something no one wants to hear men complain.

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Speaker 2: Right, like right, well, right, yeah, it's not We're.

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Speaker 3: Not allowed to really do that. But I think we

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Speaker 3: can become softer and more feminine and connect by saying, hey,

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Speaker 3: we we we're all humans and we face a similar

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Speaker 3: insecurity or imposter syndrome, even though we're supposed to cover

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Speaker 3: it up, we face right, we face those same challenges

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Speaker 3: as well.

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Speaker 2: Right, And we were kind of talking a little bit

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Speaker 2: about just you know, how connected everyone in the universe

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Speaker 2: actually is, and both of us are kind of on

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Speaker 2: a journey of exploring that mentality, and I do agree

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Speaker 2: with you. I think everyone sort of carries their own shit, right,

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Speaker 2: Like everyone was dealt something different, and so I think

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Speaker 2: we don't want to have empathy for especially people if

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Speaker 2: we look at them and view them as successful or

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Speaker 2: you know, they're a white male, like that their life

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Speaker 2: was just easier. And to me, what I'm starting to

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Speaker 2: realize is like, no, it's just different stuff, Like this

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Speaker 2: world is just full of hardships or learning experiences whatever

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Speaker 2: you're want to say, for everyone, But it's a different

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Speaker 2: set of that kind of thing.

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Speaker 3: Yeah, like we might have in some ways, you know,

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Speaker 3: historically we have it easier in a lot of ways.

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Speaker 3: But what we gain in historically having an easier time

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Speaker 3: maybe at work or in the power dynamic at work,

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Speaker 3: we also lose out on the ability to share our

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Speaker 3: feelings or you know, have issues. We're not allowed to

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Speaker 3: have those that side of it, right, It's kind of

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Speaker 3: a give and take, and somewhere in the middle for

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Speaker 3: everyone would be you know, nice place to be. But

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Speaker 3: I think we're we are all connected in this world,

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Speaker 3: and there are a lot of similarities and we all

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Speaker 3: we all share the same need states. I think whether

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Speaker 3: it's men or women, you know, we all we want

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Speaker 3: to feel safe, and we want to feel comfortable, and

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Speaker 3: we want to feel socially connected to other people. There's

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Speaker 3: a lot of similarities, but we come at it from

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Speaker 3: this thing greating behavior. That's that's different. Yeah. You know,

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Speaker 3: men are supposed to not be soft and women are

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Speaker 3: supposed to not be too strong.

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Speaker 2: Right, uning the balance.

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Speaker 3: Ye.

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Speaker 2: So, I know you have talked about group therapy as

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Speaker 2: being just a really helpful tool. What was your experience

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Speaker 2: in group therapy.

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Speaker 3: Yeah, So I started going to therapy when I was

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Speaker 3: sort of at a crossroads of my life. And I

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Speaker 3: really started doing individual therapy at first, and that was

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Speaker 3: really to find out more about myself. And I think

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Speaker 3: what's great about scheduled therapy, which I am a big

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Speaker 3: proponent of, And I talked to people at the office

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Speaker 3: about the importance of it, and I'll tell people I'm

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Speaker 3: leaving for therapy, I'll be back for the next meeting.

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Speaker 3: And so I really started vocalizing that and normalizing it.

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Speaker 3: But yeah, it really started with discovering what I need

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Speaker 3: and what I'm looking for out of life, because so

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Speaker 3: often we're so busy, we just kind of plow through

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Speaker 3: life without really checking it. With ourselves. I think having

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Speaker 3: therapy scheduled forces you to do that at a certain

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Speaker 3: time every week, where you're really picking up that it's

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Speaker 3: you know, you can do it on your own, but

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Speaker 3: a therapist and having it scheduled, it's like having a

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Speaker 3: trainer for working out. You will show up, will do

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Speaker 3: the work. It's like mental training. And so I did

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Speaker 3: that for a while and then I really wanted to

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Speaker 3: learn more about group therapy. So I'm kind of on

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Speaker 3: this journey of like, Okay, what's the next work I

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Speaker 3: can do. And when you think of group therapy, you

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Speaker 3: typically think of group therapy as therapy for a shared experience,

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Speaker 3: like someone that maybe has a spouse that's an alcoholic,

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Speaker 3: or someone who went through a death in the family recently,

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Speaker 3: and that group's for that. But really group therapy can

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Speaker 3: be just a collection of people that are into therapy

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Speaker 3: and they meet and really the power of it is

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Speaker 3: to see you know. Usually those groups are like eight

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Speaker 3: to twelve people and they're the same group every week.

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Speaker 3: But it helps you talk about what you're going through,

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Speaker 3: be comfortable with that with strangers, that's one thing, and

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Speaker 3: then create more empathy for other people that are talking

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Speaker 3: about what they're going through, and it helps you see

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Speaker 3: how people that you don't really know view you. You

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Speaker 3: might know how your friends view you or people you've

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Speaker 3: known for years, but it's almost a sample of how

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Speaker 3: you come across in the world, and that really helps

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Speaker 3: you stand outside yourself and see, well, people really think

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Speaker 3: I'm confident, but I'm not, or I'm standoffish, but I'm

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Speaker 3: really warm, and I want to project that in a

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Speaker 3: different way. So it's really helpful to get a it's

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Speaker 3: almost a sample of like, well, how do I come

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Speaker 3: across in the world, and is that a reflection of

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Speaker 3: how I want to come across in the world, and

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Speaker 3: how can I change that? And then it also helps

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Speaker 3: you be more empathetic to what other people are going through.

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Speaker 3: Some people might be going through major trauma or tragedy,

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Speaker 3: and some people might be going through a breakup or something.

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Speaker 3: You know, maybe a little more minor, but it's really

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Speaker 3: big and important to them. Yeah, so it helps you

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Speaker 3: create that empathy for other people as well as discover

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Speaker 3: how you're viewed in the world.

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Speaker 2: Yeah, I did a group therapy experience and I don't

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Speaker 2: know if you felt this, but what you were just

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Speaker 2: describing where people would be going through different things. The

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Speaker 2: one thing, and I guess this goes back to us

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Speaker 2: all being connected. The one thing I really noticed though,

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Speaker 2: was like in the telling of the stories, the emotion

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Speaker 2: behind all of the things that were happening, Like that

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Speaker 2: person might be reacting differently or their experience might have

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Speaker 2: been different, but the emotions behind it, I could connect

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Speaker 2: to so many of them, like I would be going

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Speaker 2: through the same emotion in my very different worldly experience.

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Speaker 2: It kind of proved to me like, oh, we're all

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Speaker 2: living in this place of like what you said about

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Speaker 2: we all have these same needs, Like you know, they

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Speaker 2: were just really scared and they're acting out looked a

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Speaker 2: lot different than mine, but like it's really the same thing, totally. Yeah.

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Speaker 3: I think it also shows you how we have these

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Speaker 3: preconceived notions, like I'm going into this group as whatever,

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Speaker 3: see a white yeah, middle aged white CEO, and so

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Speaker 3: I'm viewed one way automatically by the rest of the group,

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Speaker 3: which not might not really be who I am on

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Speaker 3: the on the inside or you know, and so we're

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Speaker 3: we all come in with our preconceived notions right off

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Speaker 3: the bat of how people are based on their position

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Speaker 3: or their color of their skin, or their gender, and

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Speaker 3: so it also helps break that down and really, to

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Speaker 3: your point, really prove Wow, we come from a lot

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Speaker 3: of different backgrounds and different positions and parts of growth

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Speaker 3: in our life, but we all well there is like

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Speaker 3: this base thing that we all want right exactly, and

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Speaker 3: so we are all connected. The world is all connected.

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Speaker 2: Yeah, yeah, I totally, but I love it.

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Speaker 3: It really really helped me grow a lot, connect with

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Speaker 3: other people and then really take stock in I might

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Speaker 3: see myself one way, but other people see me a

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Speaker 3: very different way. So I need to tweak or change

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Speaker 3: how I come across to be really seen the way

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Speaker 3: I want to be seen. So.

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Speaker 2: I know you talk a lot about in business like

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Speaker 2: the importance of staying true to the soul of the brand,

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Speaker 2: But I started thinking about that just in comparison of

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Speaker 2: like us as humans and how important it is for

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Speaker 2: us to live an authentic life. So why do you

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Speaker 2: think staying true to the soul of the brand or

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Speaker 2: owning your own authenticity is so important?

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Speaker 3: Well, that's kind of what I do for a living,

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Speaker 3: is think about brands that we work with, and I

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Speaker 3: think about brands and people almost interchangeably, you know, I

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Speaker 3: think a brand is what you're trying to convey to

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Speaker 3: an audience to build, you know, authenticity, because like authentic

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Speaker 3: brands always perform the best, and they have a purpose,

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Speaker 3: and they know what their values are and they you know,

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Speaker 3: have those values written down and they follow those values,

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Speaker 3: and it starts to create an internal culture and then

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Speaker 3: an external way that the world views that brand people

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Speaker 3: are really the same way. And I think having your

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Speaker 3: value system and defining your value system and writing down

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Speaker 3: your value system makes you consistent and come across in

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Speaker 3: the in the way that you want to come across

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Speaker 3: and you're not changing with the wind. You know, you're

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Speaker 3: you're authentic to yourself and I think you know, always

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Speaker 3: being true to yourself in any situation based on your

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Speaker 3: value system really helps people connect with you. And I

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Speaker 3: think when you're when you're inconsistent, whether you're a brand

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Speaker 3: that's always changing or inconsistent, you won't be successful as

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Speaker 3: a brand and same thing as a person. If you

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Speaker 3: haven't done the work to really understand your priorities and

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Speaker 3: your values and what you care about and your purpose,

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Speaker 3: you're going to be kind of a chameleon and inconsistent.

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Speaker 3: So I think it's really important to know what your

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Speaker 3: unique idiosyncrasies are and what you care about and follow

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Speaker 3: that path in all aspects of your life as much

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Speaker 3: as you possibly can.

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Speaker 2: I like to give the listeners tangible tips. So are

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Speaker 2: there anything I know you mentioned like writing down your values?

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Speaker 2: Are there any other tangible tips just for that if

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Speaker 2: someone's listening and they're thinking, you know, I really want

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Speaker 2: to start expressing myself authentically, but I don't know where

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Speaker 2: to start, Like what would you say?

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Speaker 3: I think the first thing is is creating, And I

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Speaker 3: think companies do this as well. They have, you know,

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Speaker 3: like in our company, we have seven values that we

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Speaker 3: started the company with and the way we were going

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Speaker 3: to operate, and that really helped guide who we hire.

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Speaker 3: We do performance reviews off of those values, and it

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Speaker 3: really helped guide the company into a certain way. And

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Speaker 3: I think so I almost did it for, you know,

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Speaker 3: with my partners for the company first before I really

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Speaker 3: did it personally. And then I realized, oh, well, I

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Speaker 3: should probably do that for myself and write down those

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Speaker 3: five to seven values that are important to me, and

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Speaker 3: that it helps you make decisions in your life based

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Speaker 3: on always falling back to those values and those values

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Speaker 3: shouldn't change over time. You have to dive into doing

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Speaker 3: the work to understand those. Another tool to being really

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Speaker 3: uniquely yourself an original is to really think about storytelling

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Speaker 3: and writing. A lot of it's writing right and writing

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Speaker 3: down important stories in your life that have impacted you

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Speaker 3: and why they've impacted you to be who you are,

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Speaker 3: and having those stories when you're trying to connect with

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Speaker 3: someone else from make a point, but really taking that

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Speaker 3: time and energy to think about stories in your life

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Speaker 3: and why they're important. To think about role models in

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Speaker 3: your life or mantras in your life that you want

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Speaker 3: to live by. To think about what are the arts

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Speaker 3: that inspire you, what are the cultural touchstones that mean

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Speaker 3: a lot to you and why? And I think that

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Speaker 3: is a lot of work to help define who you are,

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Speaker 3: drawing inspiration from your uniqueness, your values, your personal idiosyncrasies.

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Speaker 3: I think that's really important, and I think storytelling is

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Speaker 3: a great way to do that. I think another important

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Speaker 3: thing that I always like to think about is, you know,

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Speaker 3: we're really in a we have a declining sense of

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Speaker 3: belonging in the US. I think we you know, only

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Speaker 3: only like thirty five percent of Americans feel a sense

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Speaker 3: of belonging to any community or having intimate relationships or

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Speaker 3: close friends. So another thing that I think is really

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Speaker 3: important is not letting relationships drop to zero. So I

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Speaker 3: do this thing where I schedule on my calendar five

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Speaker 3: days a week, like a half hour to connect with

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Speaker 3: a friend or relative or you know, someone in my

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Speaker 3: life that I've maybe lost contact with. And I do

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Speaker 3: that a half hour each day Monday through Friday. We'll

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Speaker 3: I'll either reach out to someone or send them an

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Speaker 3: article of something that I know they love, Like, you

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Speaker 3: know you love country music, I read this article about it,

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Speaker 3: you love Disney, you love I don't know, Tennessee Titans. Whatever.

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Speaker 3: It could be pitching out that way. It could be

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Speaker 3: a phone call, could be just shooting them a note

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Speaker 3: that you're thinking about them or remembering a time. But

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Speaker 3: I do that to really not let relationships drop to

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Speaker 3: zero and just sort of stoke this idea of we're

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Speaker 3: not alone and we need those relationships, like we're thirsty

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Speaker 3: for that social connection. We don't have enough of it

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Speaker 3: right now. So that's another tool that I employ that

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Speaker 3: works pretty well. And like we talked about therapy, doing

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Speaker 3: this type of work, whether it's writing stories about your life,

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Speaker 3: whether it's connecting with friends, all that stuff. I hate

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Speaker 3: to say it because it's it's almost like if if

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Speaker 3: you think about, like, oh, when with your partner we're

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Speaker 3: going to schedule sex, it takes like the fun out

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Speaker 3: of it, you know. H But I think this is different,

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Speaker 3: Like I think scheduling, scheduling the work is really critical

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Speaker 3: to you putting in that time because if you, oh,

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Speaker 3: you're gonna forget about it, it'll drop out on your

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Speaker 3: to do list and you won't really be putting in

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Speaker 3: the time to work on yourself and your connections. So

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Speaker 3: I think scheduling is pretty critical.

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Speaker 2: Well to stay on that point, just really fast the

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Speaker 2: scheduled sex. I have a co host on my Friday episodes,

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Speaker 2: hes we talk about this all the time because he

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Speaker 2: is like, that sounds terrible, and I think I'm like,

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Speaker 2: in my head though, and the way it's always been

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Speaker 2: in my life, the intention behind it is where that's

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Speaker 2: what matters, you know. So if you're scheduling it, you're

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Speaker 2: saying you matter to me, and our relationship matters, and

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Speaker 2: this is an important part of our relationship. And then

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Speaker 2: you can build up in whatever way that works for you,

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Speaker 2: but same as what you're talking about with the work.

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Speaker 2: It's almost like this communication to yourself of like you

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Speaker 2: matter to me, like I matter to me, and my

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Speaker 2: healing and showing up as my authentic self is so

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Speaker 2: important to me that I'm going to show up to

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Speaker 2: do this work because a lot of times, on a

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Speaker 2: lot of days, and know, for me at least, I

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Speaker 2: don't want to do it. You know, it's not always

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Speaker 2: easy and sometimes it can be painful, but the result

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Speaker 2: is what I'm actually working for, and for me, the

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Speaker 2: intention behind it to show up for myself is just

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Speaker 2: so important.

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Speaker 3: Yeah, I think that's I love that view on scheduling

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Speaker 3: intimacy because I yeah, I think it does put a

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Speaker 3: value on it. And I think scheduling it for yourself

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Speaker 3: just like when you, I don't know, maybe you're not

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Speaker 3: in the mood to do a podcast, but then when

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Speaker 3: you do it, because it's on the books, you always

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Speaker 3: did it. You always at time. You're never like I

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Speaker 3: wish I didn't work out, or I wish I didn't right,

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Speaker 3: I wish you know, I'm glad I didn't cancel dinner

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Speaker 3: because I connected with friends even though I wanted to

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Speaker 3: cancel it. You always feel better on the other side.

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Speaker 3: But yeah, you got to you gotta work it. You

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Speaker 3: gotta make it authority by putting it into the routine.

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Speaker 2: And it's hard, you know, Yeah, exactly. Well, your best

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Speaker 2: selling book is called The Soulful Art of Persuasion, So

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Speaker 2: I want to know the secrets to the art of persuasion.

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Speaker 2: So can you tell us the importance of persuasion to

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Speaker 2: produce successful creative work, building a business, and in your

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Speaker 2: personal life.

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Speaker 3: Yeah, so, I think it's all kind of the same principles,

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Speaker 3: And really it's really based around four principles and that

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Speaker 3: I've found successful and I hope other people do. But

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Speaker 3: the first one is really everything we've been talking about,

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Speaker 3: which is really being original and you know, being yourself

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Speaker 3: everyone else has taken. Don't be afraid to show up

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Speaker 3: always as yourself, and that's sort of like step one,

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Speaker 3: and that also goes to brands, it goes to people.

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Speaker 3: It's that authenticity is kind of the building blocks, and

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Speaker 3: step one really understanding who you are and doing the

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Speaker 3: work to discover that. The second principle of persuasion is

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Speaker 3: really about being a generous person, So trying to think

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Speaker 3: about giving something away in every interaction. So whatever that means.

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Speaker 3: It could be saying yes to someone who wants you

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Speaker 3: to help mentor them, It could be helping someone with advice.

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Speaker 3: But it's carving out time to be generous, to practice

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Speaker 3: being positive, to having sort of a generous and grateful spirit.

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Speaker 3: And I think that is useful for people at work,

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Speaker 3: it's for you, useful in your personal life, and it's

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Speaker 3: useful for companies that you're growing. But I think trying

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Speaker 3: to think about a generous spirit. The third is about

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Speaker 3: being empathetic, and it's this basic principle that we all share.

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Speaker 3: It's kind of what you started talking about the beginning,

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Speaker 3: that we're all connected, that we all share ninety nine

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Speaker 3: zero point nine percent of the same DNA, So each

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Speaker 3: one of us is unique and different, but we all

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Speaker 3: have so much that is the same in how we

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Speaker 3: are as humans. And so this empathetic idea is starting

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Speaker 3: with that belief and seeing commonalities and not differences, and

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Speaker 3: really understanding, okay, we are kind of all the same.

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Speaker 3: And when you start with that basic precept, you view

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Speaker 3: life different, and you view interactions different. You view building

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Speaker 3: a company different, or attracting customers as different, and so

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Speaker 3: thinking about that also helps you develop a natural curiosity

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Speaker 3: about others. It helps you to listen understand what your

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Speaker 3: audience or your consumer might care about on a deeper level.

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Speaker 3: And so empathy is kind of the other one. And

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Speaker 3: then the final principle is really this idea about being soulful,

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Speaker 3: and that's about personally, it's about always hunting out new skills,

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Speaker 3: so always thinking about developing past that you care about.

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Speaker 3: I have this idea called skill hunting, which every couple

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Speaker 3: of years, focusing on something that you've always wanted to

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Speaker 3: learn but you never put the time into, whether it's

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Speaker 3: I don't know, playing guitar, chess or cooking or whatever

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Speaker 3: it might be, trying to spend a few year period

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Speaker 3: developing a proficiency and something that you always wanted to learn.

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Speaker 3: It's kind of this idea of your education is never complete,

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Speaker 3: and so you're thinking about how to be more skillful

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Speaker 3: and more areas of your life. And then that helps

436
00:25:37,520 --> 00:25:40,359
Speaker 3: for brands to always think about what else they can

437
00:25:40,400 --> 00:25:43,040
Speaker 3: be building or what else they could be offering. And

438
00:25:43,080 --> 00:25:47,840
Speaker 3: then for people it's just adding more skills and whether

439
00:25:47,920 --> 00:25:51,359
Speaker 3: it's you know, from me going from therapy to group

440
00:25:51,440 --> 00:25:55,119
Speaker 3: therapy to now thinking about We talked about it at

441
00:25:55,119 --> 00:26:00,800
Speaker 3: the beginning, like contemplative care or understanding Death's my personal

442
00:26:00,880 --> 00:26:04,399
Speaker 3: journey of like always developing and going deeper into myself

443
00:26:04,440 --> 00:26:09,080
Speaker 3: to learn more skills and then being inspirational, like what

444
00:26:09,119 --> 00:26:12,359
Speaker 3: can you offer based on skills that you have or

445
00:26:12,400 --> 00:26:16,439
Speaker 3: that you've built without sounding too cliche, to make the

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00:26:16,440 --> 00:26:19,680
Speaker 3: world a little bit better of a place. Whether it's

447
00:26:19,760 --> 00:26:23,800
Speaker 3: like some charitable thing, it's some giving back. If you're

448
00:26:24,600 --> 00:26:29,160
Speaker 3: an accountant, maybe you're doing like teaching financial literacy once

449
00:26:29,200 --> 00:26:33,680
Speaker 3: a month to like, you know, underserved communities. It could

450
00:26:33,720 --> 00:26:35,600
Speaker 3: be whatever skill you have, you can always think of

451
00:26:35,640 --> 00:26:38,840
Speaker 3: a way to apply it to give back in some way. Yeah,

452
00:26:38,880 --> 00:26:43,600
Speaker 3: So that's sort of my personal kind of those four

453
00:26:43,640 --> 00:26:48,960
Speaker 3: principles I think build successful people and successful careers.

454
00:26:49,280 --> 00:26:51,280
Speaker 2: Well, I'm going to put the link to that book

455
00:26:51,320 --> 00:26:53,440
Speaker 2: and the description this podcast for you guys. We also

456
00:26:53,520 --> 00:26:56,960
Speaker 2: mentioned at the beginning of our talk that you also

457
00:26:57,040 --> 00:27:01,400
Speaker 2: have a podcast called Soul in Science. Listeners find when

458
00:27:01,440 --> 00:27:02,800
Speaker 2: they listen to that podcast.

459
00:27:03,200 --> 00:27:07,439
Speaker 3: So So in Science is really marketing podcast, and I

460
00:27:07,520 --> 00:27:12,359
Speaker 3: talk with the leading marketers in the world, from you know,

461
00:27:12,720 --> 00:27:17,359
Speaker 3: New Balance to Shakeshack to Girl Scouts of America. But

462
00:27:17,600 --> 00:27:20,880
Speaker 3: really it's it's people that are leading those brands and

463
00:27:21,320 --> 00:27:23,800
Speaker 3: how they build those brands and what you know, it's

464
00:27:23,840 --> 00:27:26,600
Speaker 3: their personal stories and then how they think about building

465
00:27:26,600 --> 00:27:29,080
Speaker 3: the brand that they're working on. You know, are they

466
00:27:29,119 --> 00:27:33,280
Speaker 3: more soul, more about the heart of building that brand,

467
00:27:33,359 --> 00:27:36,920
Speaker 3: or are they more like science more building it with

468
00:27:37,200 --> 00:27:41,320
Speaker 3: data and insights and customer research. So it's really a

469
00:27:41,359 --> 00:27:45,119
Speaker 3: marketing podcast where we get into, you know, how the

470
00:27:45,160 --> 00:27:47,040
Speaker 3: best brands in the world are built.

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00:27:47,440 --> 00:27:50,120
Speaker 2: Do you find across the board that it's a mix

472
00:27:50,160 --> 00:27:53,120
Speaker 2: of both soul and science. Are some companies way more

473
00:27:53,119 --> 00:27:54,880
Speaker 2: soul and some are way more science.

474
00:27:55,560 --> 00:27:59,560
Speaker 3: It's always a mix, and it's always kind of based

475
00:27:59,600 --> 00:28:03,199
Speaker 3: on the person who's leading that marketing or that brand,

476
00:28:03,760 --> 00:28:06,760
Speaker 3: But it's always some kind of mix. But everyone has

477
00:28:06,800 --> 00:28:10,880
Speaker 3: a slightly tweaked answer. And I also find that younger

478
00:28:10,920 --> 00:28:15,320
Speaker 3: brands that are less developed, they might not have shareholders,

479
00:28:15,359 --> 00:28:18,000
Speaker 3: they might not be listed on the stock market for example.

480
00:28:18,680 --> 00:28:22,520
Speaker 3: They're more gut instinctual, like I'm going to follow what

481
00:28:22,600 --> 00:28:26,200
Speaker 3: I think is right. And brands that have more stakeholders

482
00:28:26,200 --> 00:28:29,800
Speaker 3: are bigger and they have boards to report to, they're

483
00:28:29,880 --> 00:28:32,520
Speaker 3: much more I got to back everything.

484
00:28:32,240 --> 00:28:36,000
Speaker 2: Up with right because they have to be they have yeah, and.

485
00:28:35,920 --> 00:28:39,960
Speaker 3: They have to focus on you know, quarter to quarter growth, right,

486
00:28:40,440 --> 00:28:44,000
Speaker 3: because you know, we're so tethered to the stock market

487
00:28:44,200 --> 00:28:50,800
Speaker 3: in America, like those brands like deliver value growth for investors.

488
00:28:50,840 --> 00:28:53,840
Speaker 2: So interesting. Well, I'll put the link for that in

489
00:28:53,880 --> 00:28:56,320
Speaker 2: the description this podcast as well. Jason, where else can

490
00:28:56,360 --> 00:28:57,240
Speaker 2: people find you?

491
00:28:58,160 --> 00:29:02,120
Speaker 3: Our company is uh Mechanism dot com Mechanisms with a K,

492
00:29:03,280 --> 00:29:07,400
Speaker 3: and you can find me on the socials at Jason

493
00:29:07,480 --> 00:29:10,120
Speaker 3: Underscore Harris in most places.

494
00:29:10,760 --> 00:29:13,000
Speaker 2: Awesome, Well, thank you so much for being here. I

495
00:29:13,080 --> 00:29:15,400
Speaker 2: learned a lot today and this was one of those

496
00:29:15,400 --> 00:29:17,800
Speaker 2: situations where I'm tired. We started the podcast and we

497
00:29:17,800 --> 00:29:20,520
Speaker 2: were both like, we're tired today. Now I'm so glad

498
00:29:20,560 --> 00:29:22,640
Speaker 2: we did this. See, I know it was awesome.

499
00:29:23,120 --> 00:29:25,400
Speaker 3: I think we have a lot of the same share

500
00:29:25,400 --> 00:29:26,680
Speaker 3: a lot of the same philosophies.

501
00:29:26,840 --> 00:29:29,400
Speaker 2: I agree. I agree. Well, thanks for being here, and

502
00:29:29,400 --> 00:29:30,800
Speaker 2: thanks so much for you guys listening.

503
00:29:31,280 --> 00:29:34,280
Speaker 1: Thanks for listening to The Velvet's Edge podcast with Kelly Henderson,

504
00:29:34,480 --> 00:29:36,960
Speaker 1: where we believe everyone has a little velvet in a

505
00:29:37,000 --> 00:29:41,160
Speaker 1: little edge. Subscribe for more conversations on life, style, beauty,

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00:29:41,200 --> 00:29:44,920
Speaker 1: and relationships. Search velvet's edge. Wherever you get your podcasts,