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Speaker 1: What's shaking guys. Emila Badi here Episode sixty six. That's

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Speaker 1: kind of crazy right, freaks me out every time this

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Speaker 1: episode number goes up.

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Speaker 2: Episode sixty six of Hurdle, a podcast that talks.

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Speaker 1: To everyone from entrepreneurs to top CEOs and athletes about

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Speaker 1: how they've gotten through tough times hurdles of sorts by

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Speaker 1: leaning into wellness. Your girl is fresh back from a

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Speaker 1: full seven days in Los Angeles, and every time I

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Speaker 1: go there, I have this feeling like wondering why I

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Speaker 1: still live in New York.

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Speaker 2: There's no humidity, it's gorgeous.

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Speaker 1: I ran twelve miles and it felt like a walk

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Speaker 1: in the park last weekend. Also shout out to all

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Speaker 1: the hurdlers that came and hung out for the Run Club.

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Speaker 2: It was so good to see you all.

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Speaker 1: Today's episode the founders of Cha Cha Macha, I've got

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Speaker 1: Conrad Sandleman and Matthew Morton.

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Speaker 2: They are a breath of fresh air.

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Speaker 1: They've got a lot of good things to say, and

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Speaker 1: it's kind of crazy how much they've done at such

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Speaker 1: a young age. The guys are just twenty six and

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Speaker 1: twenty seven, and they've got a mega interesting story before

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Speaker 1: it hopped into that quick shut out to my sponsor,

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Speaker 1: that's Athleticgreens dot com slash Hurdle to grab yours today.

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Speaker 1: Now let's talk about Chacha Macha, matt and Conrad. They

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Speaker 1: were classmates at NYU, and let's just say that during

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Speaker 1: that time they weren't exactly living a perfectly healthy light.

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Speaker 1: You know, all the things that go hand in hand

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Speaker 1: with being a college student, late nights, going out, studying,

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Speaker 1: trying to fit it all together. And Matthew was at

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Speaker 1: one point drinking, when he says, with ten red bulls

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Speaker 1: a day, he was a smoker, and just wasn't really

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Speaker 1: feeling great under a lot of stress and not exactly

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Speaker 1: sure what he was going to do.

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Speaker 2: When he graduated collage. That's when his buddy Conrad had

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Speaker 2: a challenge for him.

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Speaker 1: He said, why don't for thirty days you try this

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Speaker 1: thing I've been drinking.

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Speaker 2: And what Conrad had been drinking was macha.

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Speaker 1: He said, give up the red Bull for thirty days,

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Speaker 1: see how you feel, and then we'll tackle the rest

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Speaker 1: of those maybe not the healthiest habits from there. So

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Speaker 1: that's exactly what he did. He successfully leans off of

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Speaker 1: the red Bull, and the two of them go on

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Speaker 1: this quest to not just try all of the macha

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Speaker 1: in New York City, but then graduate college, head to Japan,

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Speaker 1: build their own custom, ceremonial grade blend of macha, come home,

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Speaker 1: and that's when Chatcha Macha was born. If you never

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Speaker 1: heard of Chascha Macha before, it is a cafe that

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Speaker 1: serves obviously macha as well as some other really yummy things.

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Speaker 1: I'm a huge fan myself of the macha soft serve

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Speaker 1: they've got there. They've got locations here in New York

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Speaker 1: as well as in Los Angeles, and they're about to

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Speaker 1: release are ready to drink beverage and they'll give you

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Speaker 1: all the deeds on that. Today in the episode, we

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Speaker 1: talk about everything from what it's like to be entrepreneurs

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Speaker 1: at such a young age, how crazy it was when

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Speaker 1: their business took off, the hilarious things they had to

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Speaker 1: deal with, like replacing the floor in their first location

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Speaker 1: right before they were trying to open. I mean, their

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Speaker 1: story is really inspiring, really landing on if you have

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Speaker 1: an idea, if you know there's something you want to do,

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Speaker 1: if you put your head down, you're willing to do

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Speaker 1: the work, anything is possible. As always Instagram, Twitter, Facebook,

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Speaker 1: at Hurdle podcast at Emily a Body. You guys have

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Speaker 1: been blowing my mind with the messages that you're sending

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Speaker 1: about Hurdle's.

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Speaker 2: Impact on you.

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Speaker 1: I was sitting with a girlfriend at the last weekend

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Speaker 1: at the Propel collabse event where I had an awesome

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Speaker 1: opportunity to moderate a panel with the Revenge Body trainers,

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Speaker 1: and I was sitting there. Couple messages came in and

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Speaker 1: I literally started crying while.

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Speaker 2: Eating a fruit cup.

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Speaker 1: I swear, I hear you when you say what you're

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Speaker 1: listening to is making an impact on you. But I

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Speaker 1: just want you to know that what you're saying to

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Speaker 1: me is making an impact on me. This is a

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Speaker 1: two way conversation and I am so lucky to have

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Speaker 1: you guys listening into this, engaging with this.

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Speaker 2: It just means the world to me.

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Speaker 1: Emily at hurdle dot us if you need anything or

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Speaker 1: just want to say hi.

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Speaker 2: And that's it. With that, let's get to hurdling today.

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Speaker 1: I'm sitting down with the founders of Chatcha Macha. I've

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Speaker 1: got Matthew Morton and Conrad Sandleman.

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Speaker 3: Hey, guys, Hey, how's it going. Thanks for having us.

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Speaker 2: Hey, welcome to this cool podcast space.

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Speaker 4: Thanks for having us.

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Speaker 1: Huge shout out to my friends at MOSS for letting

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Speaker 1: us to use their studio today.

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Speaker 2: I'm feeling like we're kind of a big deal.

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Speaker 1: And I'm also thankful for you for bringing me some

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Speaker 1: macha because I needed an upper right now.

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Speaker 4: Love it.

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Speaker 1: Yeah, let's talk about macha. What for someone who doesn't

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Speaker 1: know about macha?

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Speaker 2: What is it?

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Speaker 4: Macha's basically a superpowered green tea, So one macha is

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Speaker 4: equivalent to ten green teas and green tea you're drinking

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Speaker 4: the extract from the plant. Macha comes from the same plant,

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Speaker 4: but it's grown differently, process differently, and served differently, so

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Speaker 4: you're actually ingesting the entire plant. It's pulverized into a

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Speaker 4: really fine powder and then you mix that powder with water.

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Speaker 1: I feel like I hear that and it makes me like, shoot,

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Speaker 1: is this safe? Like that feels like a lot of

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Speaker 1: green tea at once.

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Speaker 4: Totally. Yeah. But it's all very good things. Yeah, a

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Speaker 4: lot of antioxidants, amino acids, vitamins, and minerals. It has

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Speaker 4: an amino acid called alfianine, which is a natural supplement

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Speaker 4: that people just take sometimes even with their coffee that

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Speaker 4: makes you super calm and relaxed, which combats the jitters.

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Speaker 1: Well, I was gonna say, because if you're drinking like

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Speaker 1: ten cups of green tea simultaneously and it's caffeinated, it's

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Speaker 1: probably like, ah, like a lot.

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Speaker 3: It's definitely, it's definitely not like that at all. We

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Speaker 3: always like to say if coffee's caffeine high is like

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Speaker 3: a roller coaster, Macha, it's more like a walk in

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Speaker 3: the park in a sunny day.

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Speaker 2: Oh it sounds smooth.

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Speaker 4: I'm in very smooth.

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Speaker 2: I'm into it.

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Speaker 1: Okay, So spoiler for the people listening at a home, like,

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Speaker 1: how old are you guys.

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Speaker 4: I'm twenty six, okay, just turned twenty seven.

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Speaker 1: Okay, So we've got some some young entrepreneurs here, I

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Speaker 1: would say, and how do two young guys get interested

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Speaker 1: in macha?

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Speaker 2: So I want to dial it back. Let's dial it back.

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Speaker 2: Let's talk about where you're from. Where did you guys

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Speaker 2: grow up.

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Speaker 3: I grew up in New York City and Matt grew

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Speaker 3: up in LA But we met at NYU.

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Speaker 1: Okay, so you met at NYU? And what were you

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Speaker 1: going to NYU?

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Speaker 2: Four? What were we in college for?

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Speaker 4: I was in the business school. I was a double

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Speaker 4: major in marketing and business management, and I did a

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Speaker 4: minor in art history actually okay.

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Speaker 3: And I was in Galladen, which is the School of

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Speaker 3: Individualized Studies. So I did a mix of hospitality and marketing.

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Speaker 2: Okay, hospitality and marketing.

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Speaker 1: Okay, So this is all like, seems like a good

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Speaker 1: foundation for where we're going.

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Speaker 2: Talk to me about what life was like in college.

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Speaker 2: It was really fun, yeah, really fun.

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Speaker 4: It was also pretty stressful. Stern is a pretty competitive school.

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Speaker 4: We actually met each other because we're living in the

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Speaker 4: same dorm in Washington Square West. We met on mecdougal

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Speaker 4: Street in September October, I think twenty fifteen, and we

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Speaker 4: became friends shortly after. I definitely am a lot more

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Speaker 4: organized now than back then.

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Speaker 3: It's a little chaotic back then.

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Speaker 1: Yeah, I can't even imagine what it's like to be

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Speaker 1: a college student in New York City. Like I feel

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Speaker 1: like when I arrived in New York City and I

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Speaker 1: was I don't know, twenty three, it was overwhelming. But

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Speaker 1: to come here, I mean, you grew up here, but

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Speaker 1: to come here at eighteen and like you have all

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Speaker 1: this opportunity and like a lot of stimulation.

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Speaker 4: Totally.

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Speaker 2: Yeah, it's a lot.

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Speaker 4: Yeah, a lot of new people. And this is me

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Speaker 4: coming from la and even Conrad coming from living in

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Speaker 4: New York City meeting a lot of new people, so

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Speaker 4: many new places to go. Obviously, New York is really

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Speaker 4: a fun place and can sometimes get the best of you, totally,

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Speaker 4: and trying to manage with also being able to kind

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Speaker 4: of scheme your school schedule so that you only have

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Speaker 4: class from on Tuesday, Wednesday and Thursday.

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Speaker 2: I used to do that.

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Speaker 1: I mean I was going to school at Yukon and

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Speaker 1: the Boonies. But we did the same thing in the Boonies.

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Speaker 3: Yeah, I don't think I understood the phrase New York

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Speaker 3: City never sleeps until I went to college New York City,

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Speaker 3: So then there was a big caffeine component around both

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Speaker 3: of our college lives.

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Speaker 1: Yeah, growing up in the city, were you like tempted

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Speaker 1: to go out and stuff really young or how was that?

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Speaker 3: It's always there? Yeah, but there was a time and

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Speaker 3: a place for it. It definitely wasn't every day or

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Speaker 3: every weekend. Then as you shift to living downtown New

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Speaker 3: York and you only have a couple of classes a week,

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Speaker 3: it definitely becomes a bigger component. Totally.

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Speaker 1: Okay, So you're both at NYU and your perspective study programs,

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Speaker 1: and at that time, like, what did you think you

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Speaker 1: wanted to do when you graduated?

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Speaker 3: I think freshman year, I didn't really have an idea.

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Speaker 3: I think I was just in college and trying to

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Speaker 3: adjust and have fun. But then as we went through college,

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Speaker 3: especially together, we always had a love for food and

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Speaker 3: beverage and hospitality, so I think it was pretty obvious

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Speaker 3: early on that that's what we wanted to do.

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Speaker 4: What about you, Yeah, my family is in the restaurant business,

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Speaker 4: and I was a bus boy, bar back waiter all

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Speaker 4: throughout high school, So I felt somewhere in the back

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Speaker 4: of my head that there was a large possibility.

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Speaker 2: What kind of hospitality are they in? What kind of

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Speaker 2: restaurant business?

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Speaker 4: My grandfather started a place called Morton Steakhouse, and then

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Speaker 4: my dad kind of followed in his footsteps and founded

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Speaker 4: a hard rock cafe and hard rock hotel.

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Speaker 1: Okay, so you kind of have a solid background in hospitality.

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Speaker 1: Then household names. Man, Yeah, that's awesome. So you probably

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Speaker 1: learned a lot from them growing up totally.

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Speaker 4: Yeah, sort of a breakfast table, dinner table kind of discussion.

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Speaker 2: The whole thing. Okay, so we have a solid foundation.

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Speaker 2: You're in school.

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Speaker 1: Senior year in college is like you're about to be

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Speaker 1: thrust into all of it.

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Speaker 4: Yeah. And I don't know if you can tell by

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Speaker 4: the way that we dress, but we and especially me

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Speaker 4: and Stern in Stern. Stern's very competitive and everybody's wearing

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Speaker 4: a suit, and the classes and the grades are curved

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Speaker 4: so not everyone can get an a. So it's like,

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Speaker 4: you know, you're on some assignment and you're like, hey,

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Speaker 4: you know, do you want to like share notes? And

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Speaker 4: everyone's like pushing you away. They don't want to see

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Speaker 4: what they're working on because everybody's competing for that top

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Speaker 4: spot and I didn't. I didn't really fit in there.

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Speaker 4: And in addition to that, I would say my priorities

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Speaker 4: were really weighted towards my social life and going out.

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Speaker 1: Is the fraternity life at YU, Yeah, the fraternities definitely.

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Speaker 2: Not, definitely not.

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Speaker 1: Also, can we just disclaim you said the phrase the

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Speaker 1: way I dress, So.

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Speaker 2: Let's like talk.

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Speaker 1: Let's give the audience a little fashion synopsis of what's

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Speaker 1: happening here. I see some denim, some black T.

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Speaker 4: Shirts, shirts, baseball hat.

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Speaker 2: You and I are both wearing some I know the Yeah,

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Speaker 2: some Nikes.

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Speaker 4: Those are quartes. These these ones are actually different one.

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Speaker 4: They're based on the tail Wins nineteen seventies.

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Speaker 2: Okay, so we're fancy. Basically, what I'm trying to let

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Speaker 2: them know is that you're fancy.

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Speaker 4: Yeah, I was in sweatpants, though.

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Speaker 1: I was in sweatpants the same way, all right, So

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Speaker 1: we're sweatpants loving, social life, craving listen.

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Speaker 4: I was prescribed aderall when I was really young. I

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Speaker 4: was smoking like sixty cigarettes. You have no idea having

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Speaker 4: ten red bulls a day. Yeah, going out a lot

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Speaker 4: at night.

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Speaker 3: But also balancing school at the same time.

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Speaker 2: Yeah, which stressful.

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Speaker 4: It was a I don't balance is the wrong word.

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Speaker 1: Okay, So we're going out a lot and we're drinking

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Speaker 1: a lot of Red Bull. I'm not going to lie

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Speaker 1: like I'm not not a Red Bull fan, like I

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Speaker 1: like red Bull. Yeah, I mean, were you drinking the

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Speaker 1: sugar free what were you drinking?

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Speaker 4: I kind of like the sugar free one more a

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Speaker 4: little bit.

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Speaker 3: It's better.

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Speaker 1: Yeah, Okay, the consensus is sugar free red Bull. So

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Speaker 1: you're drinking a lot of red Bull and you're trying

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Speaker 1: to do it all. You're trying to have fun, you're

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Speaker 1: trying to go to your classes, you're trying not to

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Speaker 1: mess up at college. Yeah, And is there like a

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Speaker 1: breaking point?

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Speaker 4: Well, the study sessions were fueled by the smoking, the

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Speaker 4: red Bull, the adderall because I would procrastinate, procrastinate, then

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Speaker 4: go for a thirty six hours straight period in the library.

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Speaker 4: I don't know if it was necessarily a breaking point,

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Speaker 4: but it kind of goes in tandem with the fact

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Speaker 4: that both Conrad and I were about to graduate, not

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Speaker 4: really sure what was in store for us, and it

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Speaker 4: was much easier to kind of go out at night

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Speaker 4: and forget about the I guess decision that was at hand,

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Speaker 4: instead of being hungry getting out there and looking for

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Speaker 4: something that we would ultimately do right. And I think

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Speaker 4: the breaking point came around mid terms of senior year,

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Speaker 4: just super strung out, very stressed, not organizing my schoolwork,

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Speaker 4: which also is impacting my social life as well. And

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Speaker 4: I think, you know, we're just like, let's let's try

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Speaker 4: and get into the gym. Conrad brought me there. We're

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Speaker 4: walking on Broome Street and we passed this place Harni

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Speaker 4: and Sons, and Conrad was telling me his friend brought

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Speaker 4: this like weird green thing back from Japan and supposedly

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Speaker 4: like makes you lose weight and it helps you focus.

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Speaker 4: And I was like, sign me up.

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Speaker 2: Right, this sounds exactly what I need.

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Speaker 3: I think he undersold a little bit of how he

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Speaker 3: was feeling around those midterm times, so he.

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Speaker 2: Why don't you tell me how he was?

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Speaker 3: So I was always a big coffee drinker, and he

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Speaker 3: never took to coffee. He was a red bull guy,

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Speaker 3: yeah for sure, And so he was drinking a ton

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Speaker 3: of that. I think he got up to around ten

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Speaker 3: a day. And I said he was also the smoking

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Speaker 3: that came with that.

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Speaker 2: It's an expensive habit. When he actually two of them together.

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Speaker 4: I've saved twenty two thousand dollars since I quit smoking. Wow,

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Speaker 4: I have a little track.

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Speaker 1: Round when he says three packs a day, three packs

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Speaker 1: a day.

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Speaker 3: Yeah, it was three pounds a day.

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Speaker 4: Wow.

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Speaker 2: Okay, okay, so this is a big deal. Quitting smoking

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Speaker 2: is a big deal.

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Speaker 3: Yeah. So it was intent and with everything that he

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Speaker 3: was doing, and I was talking to him, I don't

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Speaker 3: think he realized what it was stemming from. And we

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Speaker 3: were walking by this tea store on Broome Street, and

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Speaker 3: I was kind of thinking, maybe it's the caffeine, because

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Speaker 3: I think it's pretty obvious that Rebel wasn't great for you.

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Speaker 3: So I thought maybe he needed a more sustainable way

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Speaker 3: to drink caffeine, because I knew no caffeine was definitely

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Speaker 3: not an option. Of course, So I had tried Macha

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Speaker 3: a couple of years prior, when my friend had brought

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Speaker 3: it back from Japan, but it was really not accessible

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Speaker 3: back then, and I wasn't trying to whisk it before

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Speaker 3: high school. So I drank it on and off, but

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Speaker 3: never really took to it that intensely. And we were

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Speaker 3: walking by the store and I was like, oh, let's

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Speaker 3: try let's try macha and we drank it and we

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Speaker 3: went to the gym and we had one of the

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Speaker 3: best workouts we've ever had. Our minds were clear, and

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Speaker 3: we thought, oh, this is really cool. So then I

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Speaker 3: kind of pitched this idea of trying macha for thirty

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Speaker 3: days and not drinking any other form of caffeine and

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Speaker 3: be a good friend. I decided to do it with him,

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Speaker 3: and it was in those thirty days that not only

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Speaker 3: did he feel way better, which he can speak to,

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Speaker 3: but I also realized how bad I actually felt from coffee.

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Speaker 3: I thought everyone drinks coffee, I clearly feel fine. But

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Speaker 3: when I kind of detalked from it and gone in

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Speaker 3: this Macha cake, I think it really changed my life

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Speaker 3: and definitely changed his life.

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Speaker 2: Thirty days. Yeah, what a challenge.

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Speaker 4: Well, he also undersold this workout too, because I remember

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Speaker 4: it very vividly. I'm listening to a podcast. I'm on

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Speaker 4: the lift. I think it was how I built this.

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Speaker 4: I'm not sure.

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Speaker 2: I'm a huge how huge guy? Raz fan?

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Speaker 4: Yeah? He's great, okay, And I'm flying on the elliptical,

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Speaker 4: literally flying on the elliptical. I'm my mind's just sharp.

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Speaker 4: I can literally hear everything that's going on there, hitting

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Speaker 4: the elliptical, lifting weights, and I feel amazing after Normally

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Speaker 4: I'm like about to heave and die after the workp

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Speaker 4: and that's when I'm shotgunning a red bull.

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Speaker 2: Okay.

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Speaker 1: So in the thirty day Macha challenge, are we also

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Speaker 1: weaning off cigarettes or when does that happen?

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Speaker 4: That happened a little bit later?

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Speaker 1: Okay, One step at a time, one step at a time, okay.

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Speaker 1: So first we dished the red ball and we just

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Speaker 1: go with macha. Yeah, okay, And are you buying it

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Speaker 1: at this cafe every day? Are you like buying something

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Speaker 1: to make on your own or how is this working?

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Speaker 3: So this is where the market research phase started, and

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Speaker 3: not necessarily the light bulb moment where we decided to

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Speaker 3: start a business out of it. But we just wanted

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Speaker 3: to drink macha. So we tried to find a place

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Speaker 3: where we like to drink macha, and we couldn't really

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Speaker 3: find what Matt can speak to the type of places

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Speaker 3: we were finding, but there was definitely none we were

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Speaker 3: happy with.

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Speaker 1: It's so funny, like I'm envisioning like two of my

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Speaker 1: guy friends starting this company and like the one of

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Speaker 1: them being like, yo, you should just drink macha every

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Speaker 1: day for thirty days, and all of that our other

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Speaker 1: friends probably being like, this is crazy.

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Speaker 2: What are you doing?

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Speaker 4: Yeah, But during those thirty days, the effect really really

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Speaker 4: really was astounding. I mean I got a lot more organized,

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Speaker 4: my mind worked in a completely different way. Mancha really

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Speaker 4: helps you focus. Monks used to use it to elevate

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Speaker 4: their meditations, and the mental clarity that you get from it,

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Speaker 4: the feeling that you get from it is very, very different.

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Speaker 4: Every other caffeine makes you feel really jittery, really foggy.

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Speaker 4: Macha you really feel sharp and you can kind of

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Speaker 4: do whatever you want, whether that's studying or workout work.

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Speaker 4: I really really stand by it. And it was during

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Speaker 4: this time that you know, I'm asking people, hey, do

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Speaker 4: you know what this thing is? And they're literally like no,

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Speaker 4: maybe one out of one hundred people, So what year

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Speaker 4: is this? This is twenty fifteen.

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Speaker 1: Okay, Yeah, I mean I feel like that's when it

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Speaker 1: started to become like a thing that you would hear

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Speaker 1: about every now and again, but it wasn't what it

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Speaker 1: is now.

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Speaker 3: Well, that's where when we were trying to find a

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Speaker 3: place to find macha to drink every day, is when

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Speaker 3: we kind of discovered there were only really two types

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Speaker 3: of places in New York at that time. There were

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Speaker 3: these old, stuffy tea houses that served macha super traditional

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Speaker 3: and only one way, which is cool to see but

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Speaker 3: not necessarily conducive to our lifestyle, or somewhere we wanted

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Speaker 3: to go every day where there were some coffee shops

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Speaker 3: that were starting to see a trend in macha, so

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Speaker 3: they put it on their menu as an afterthought. So

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Speaker 3: the quality wasn't good, right, So that's when we started

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Speaker 3: ordering macha ourselves on the internet and went It's this

401
00:19:53,600 --> 00:19:56,399
Speaker 3: huge discovery phase trying to find out what type of

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Speaker 3: macha we really liked, and that's when it became a

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Speaker 3: passion more so than just caffeine habit.

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Speaker 2: So where do we go from here?

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Speaker 4: So one of the only case studies that I actually

406
00:20:08,080 --> 00:20:11,720
Speaker 4: even read in business school was a case study on

407
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Speaker 4: Howard Schultz and Starbucks, and I think that was where

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00:20:15,920 --> 00:20:22,119
Speaker 4: the first idea for chachamacha came. Were nineties kids, obviously,

409
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Speaker 4: as we said, and we didn't really see the evolution

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Speaker 4: of the coffee shop in America. But as I read

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Speaker 4: Howard Schultz went to Milan, saw these espresso bars, the

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Speaker 4: baristas performing with flair and brought that back to America.

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Speaker 4: Before then, there was only basically folgers over burnt diner coffee,

414
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Speaker 4: no exotic espresso beans from Sumatra, Theiopia, and the light

415
00:20:53,960 --> 00:20:58,440
Speaker 4: bulb really came on there. Because I'm not a fan

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Speaker 4: of coffee, I'm not a fan of the Starbucks experience,

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Speaker 4: and we really thought we could kind of extrapolate on

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Speaker 4: that and do what they did for espresso with Macha.

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Speaker 2: Okay, so we take a trip.

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Speaker 3: We took a trip.

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Speaker 2: Tell me about the trip.

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Speaker 4: Trip was amazing.

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Speaker 2: Where did we go?

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Speaker 4: We went to a few different places in Asia, Tokyo

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Speaker 4: and Kyoto and Uji being the most important. Started off

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Speaker 4: in Japan in Tokyo, went to a lot of different

427
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Speaker 4: tea ceremonies there, a lot of different cafes that really

428
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Speaker 4: inspired us. Really there's really really cool stuff out there.

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Speaker 4: And then went down to a bunch of different farms

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Speaker 4: in Kyoto outside of Kyoto and Ugi and found a

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00:21:55,160 --> 00:22:01,359
Speaker 4: farm that we really loved working with and we built

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Speaker 4: a blend with them that we thought was kind of

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Speaker 4: the best tasting Mancha.

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Speaker 2: So when you went out there, did you have it

435
00:22:07,840 --> 00:22:08,479
Speaker 2: pre planned?

436
00:22:08,520 --> 00:22:10,159
Speaker 1: Everywhere that you were going to go or was this

437
00:22:10,240 --> 00:22:12,480
Speaker 1: kind of ring by the seat of your pants thing.

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Speaker 2: It feels like it you guys like, yeah.

439
00:22:15,920 --> 00:22:16,680
Speaker 3: We're very off the cup.

440
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Speaker 4: It was.

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Speaker 3: It was part we're graduating college, let's take a trip,

442
00:22:20,680 --> 00:22:23,600
Speaker 3: let's have some fun here. Yeah, it's part we're obsessed

443
00:22:23,600 --> 00:22:26,360
Speaker 3: with Macha, so let's cater trip around Macha. And then

444
00:22:26,440 --> 00:22:29,320
Speaker 3: also we thought there could be a lot of inspiration there,

445
00:22:29,680 --> 00:22:32,120
Speaker 3: so let's take a trip around that. And then as

446
00:22:32,160 --> 00:22:34,439
Speaker 3: we hit the different areas of Japan, it kind of

447
00:22:34,480 --> 00:22:36,480
Speaker 3: happened organically that we were meeting with a bunch of

448
00:22:36,520 --> 00:22:39,560
Speaker 3: different families and tea farmers, and we just happened to

449
00:22:39,560 --> 00:22:41,520
Speaker 3: find one that we really liked and were able to

450
00:22:41,560 --> 00:22:45,280
Speaker 3: create a really awesome blend with. And then from that trip,

451
00:22:45,320 --> 00:22:48,280
Speaker 3: when we came back to New York, we thought, Okay,

452
00:22:48,280 --> 00:22:50,359
Speaker 3: this is really cool. We definitely need to do something

453
00:22:50,400 --> 00:22:53,240
Speaker 3: about this. So then we kind of started the development

454
00:22:53,240 --> 00:22:56,720
Speaker 3: phase of our business, which meant us spending a lot

455
00:22:56,760 --> 00:22:59,000
Speaker 3: of time in other coffee shops because we needed a

456
00:22:59,000 --> 00:23:01,600
Speaker 3: place to work and honestly didn't have an actual office

457
00:23:01,640 --> 00:23:03,119
Speaker 3: until a year ago. We worked out of a basement

458
00:23:03,160 --> 00:23:05,720
Speaker 3: out of one of our stores, and through us going

459
00:23:05,760 --> 00:23:08,960
Speaker 3: to all those coffee shops, even the ones that were

460
00:23:08,960 --> 00:23:11,840
Speaker 3: deemed cool by everyone else, we just didn't like the

461
00:23:11,920 --> 00:23:14,080
Speaker 3: vibe in any of them. They were all super dark,

462
00:23:14,520 --> 00:23:17,360
Speaker 3: would they would play really aggressive music that the precess

463
00:23:17,400 --> 00:23:19,320
Speaker 3: would be jerks to us and kind of make us

464
00:23:19,359 --> 00:23:22,199
Speaker 3: feel stupid, And we just didn't like that. We were

465
00:23:22,200 --> 00:23:24,960
Speaker 3: the customer and we thought we should have a great

466
00:23:25,000 --> 00:23:27,879
Speaker 3: experience at all times. So then cha cha really spurred

467
00:23:27,960 --> 00:23:28,440
Speaker 3: out of that.

468
00:23:29,040 --> 00:23:32,200
Speaker 1: I gotta know, when you were making that custom blend

469
00:23:32,560 --> 00:23:34,560
Speaker 1: over on your trip, did you think when you were

470
00:23:34,600 --> 00:23:36,360
Speaker 1: doing that that you were going to come back and

471
00:23:36,440 --> 00:23:39,080
Speaker 1: like use it as this burth this business or were

472
00:23:39,119 --> 00:23:40,639
Speaker 1: you just like making it for the two of you.

473
00:23:40,920 --> 00:23:43,800
Speaker 4: No, No, at that point we knew before that. We

474
00:23:43,880 --> 00:23:46,760
Speaker 4: tried I think every single match that's available in the

475
00:23:46,880 --> 00:23:49,040
Speaker 4: United States, more than one hundred and fifty.

476
00:23:49,240 --> 00:23:49,920
Speaker 2: That's insane.

477
00:23:50,080 --> 00:23:57,000
Speaker 4: Yeah, And we're very particular about taste and places and quality,

478
00:23:57,480 --> 00:24:03,760
Speaker 4: and we luck fell into maybe one of the best

479
00:24:03,800 --> 00:24:07,359
Speaker 4: farms in all of Japan. And we didn't even know

480
00:24:07,520 --> 00:24:10,000
Speaker 4: until about a year ago that the first harvest from

481
00:24:10,000 --> 00:24:13,200
Speaker 4: our farm literally goes to the Emperor of Japan and

482
00:24:13,520 --> 00:24:18,400
Speaker 4: there's an award given to artisans in Japan, where they're

483
00:24:18,520 --> 00:24:22,280
Speaker 4: a national treasure of Japan, and the head farmer in

484
00:24:22,359 --> 00:24:24,440
Speaker 4: our farm actually has that award. I think, I don't

485
00:24:24,440 --> 00:24:27,800
Speaker 4: even there's very few, less than less than twenty people

486
00:24:27,800 --> 00:24:31,640
Speaker 4: that have that woodworkers, et cetera. So we knew at

487
00:24:31,640 --> 00:24:32,080
Speaker 4: that point.

488
00:24:32,280 --> 00:24:35,320
Speaker 2: Yeah, that's awesome, Yeah, and so awesome.

489
00:24:35,480 --> 00:24:38,480
Speaker 4: To extrapolate on what Conrad was saying, I'm I had

490
00:24:38,520 --> 00:24:41,240
Speaker 4: never I don't go and drink coffee at cafes. I

491
00:24:41,240 --> 00:24:43,879
Speaker 4: don't do work at cafes. It was the library or

492
00:24:43,920 --> 00:24:44,639
Speaker 4: at home for me.

493
00:24:44,960 --> 00:24:45,240
Speaker 2: Yeah.

494
00:24:45,280 --> 00:24:48,000
Speaker 4: And when you go in and you're trying to figure

495
00:24:48,000 --> 00:24:50,480
Speaker 4: out what you want and there's like a piccolo or

496
00:24:50,560 --> 00:24:55,679
Speaker 4: a cartado or a machiato, and the barista makes you

497
00:24:55,680 --> 00:24:57,720
Speaker 4: you know, they're like, do you want the Kenyan espresso

498
00:24:57,840 --> 00:25:00,600
Speaker 4: or the Ethiopian espresso? And I'm like, I I don't know,

499
00:25:00,800 --> 00:25:05,160
Speaker 4: I just want something good. And that's that was kind

500
00:25:05,200 --> 00:25:08,640
Speaker 4: of the misstep and the common theme that we saw

501
00:25:08,720 --> 00:25:12,480
Speaker 4: with all these shops. And also, why does the barista

502
00:25:12,520 --> 00:25:14,200
Speaker 4: need to serve me in a bow tie?

503
00:25:14,720 --> 00:25:16,320
Speaker 2: Why does that need to happen like that?

504
00:25:16,400 --> 00:25:19,879
Speaker 3: The whole coffee system is almost set up to be

505
00:25:20,000 --> 00:25:23,159
Speaker 3: anti social and Matt and I being super social. We

506
00:25:23,200 --> 00:25:26,080
Speaker 3: wanted to open a day cafe that was insanely social.

507
00:25:26,160 --> 00:25:28,080
Speaker 1: It's so funny because you're talking about trying like one

508
00:25:28,160 --> 00:25:30,880
Speaker 1: hundred and fifty different matches. I feel like being nineties kids.

509
00:25:30,920 --> 00:25:33,040
Speaker 1: I'm kind of surprised unless maybe I missed the boat

510
00:25:33,040 --> 00:25:35,560
Speaker 1: on this that you weren't blogging about it.

511
00:25:35,680 --> 00:25:36,480
Speaker 3: Randomly, not bloged.

512
00:25:36,520 --> 00:25:39,000
Speaker 4: Definitely not bloggers, But I.

513
00:25:38,920 --> 00:25:40,720
Speaker 2: Feel like this would be like the perfect blog that

514
00:25:40,760 --> 00:25:41,400
Speaker 2: someone would read.

515
00:25:41,520 --> 00:25:43,399
Speaker 3: It probably would have been helpful if we've blogged about it,

516
00:25:43,440 --> 00:25:44,480
Speaker 3: but we're not bloggers.

517
00:25:44,880 --> 00:25:46,080
Speaker 4: Okay, so we missed that boat.

518
00:25:46,160 --> 00:25:46,880
Speaker 2: Yeah I missed the boat.

519
00:25:46,920 --> 00:25:48,800
Speaker 1: Okay, so you but you're not good, right, jumped on

520
00:25:48,840 --> 00:25:51,000
Speaker 1: a good You jumped on a good boat. So you

521
00:25:51,040 --> 00:25:53,520
Speaker 1: have this idea, you're you're like all in on this

522
00:25:53,640 --> 00:26:00,320
Speaker 1: cafe concept. But hello, mega intimidating for two kids fresh

523
00:26:00,359 --> 00:26:01,000
Speaker 1: out of college.

524
00:26:01,280 --> 00:26:02,800
Speaker 3: Yeah, we just went for it.

525
00:26:03,000 --> 00:26:06,280
Speaker 4: Yeah, I think riffing off what we were saying about college.

526
00:26:06,400 --> 00:26:08,119
Speaker 4: We don't really fit in with the rest of the

527
00:26:08,160 --> 00:26:13,800
Speaker 4: crowd and definitely don't fit in with corporate America. Yeah,

528
00:26:13,840 --> 00:26:16,280
Speaker 4: so that was that was never an option for us.

529
00:26:16,320 --> 00:26:18,840
Speaker 4: I think we both were like, no one's ever going

530
00:26:18,920 --> 00:26:21,399
Speaker 4: to see our transcript from college. That's that's our goal. Like,

531
00:26:21,440 --> 00:26:24,359
Speaker 4: I'm not going to go and you know, run around

532
00:26:24,440 --> 00:26:25,160
Speaker 4: with my resume.

533
00:26:31,240 --> 00:26:34,760
Speaker 1: Taken a break from today's episode to give my sponsor,

534
00:26:34,880 --> 00:26:37,560
Speaker 1: Athletic Greens a little bit of love.

535
00:26:38,040 --> 00:26:39,880
Speaker 2: Guys. Athletic Greens came.

536
00:26:39,840 --> 00:26:43,119
Speaker 1: In the clutch this week while I was traveling. I

537
00:26:43,160 --> 00:26:45,760
Speaker 1: had about three packs with me when I left my

538
00:26:45,800 --> 00:26:49,440
Speaker 1: apartment and I hit up my Athletic Greens contact and

539
00:26:49,480 --> 00:26:53,479
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540
00:26:53,520 --> 00:26:56,679
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541
00:26:56,840 --> 00:26:58,520
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542
00:26:59,080 --> 00:26:59,960
Speaker 2: Listen, here's the deal.

543
00:27:00,560 --> 00:27:04,000
Speaker 1: I feel like a completely different human on the days

544
00:27:04,119 --> 00:27:07,280
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545
00:27:07,359 --> 00:27:10,760
Speaker 1: I do, and that's because it just makes my body

546
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547
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Speaker 1: and I know that with twelve servings of fruits and vegetables,

548
00:27:16,640 --> 00:27:19,879
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549
00:27:20,280 --> 00:27:23,240
Speaker 2: So yeah, I wanted it, I asked for it, I

550
00:27:23,320 --> 00:27:23,760
Speaker 2: got it.

551
00:27:23,920 --> 00:27:26,360
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552
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553
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554
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555
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556
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557
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558
00:27:44,400 --> 00:27:45,520
Speaker 2: Let's get back to hurdling.

559
00:27:51,760 --> 00:27:53,520
Speaker 1: So now that we have this idea, like, how do

560
00:27:53,560 --> 00:27:56,040
Speaker 1: you even get this into motion after you have this

561
00:27:56,119 --> 00:27:57,600
Speaker 1: ideal Macha blend that you.

562
00:27:57,600 --> 00:28:01,240
Speaker 3: Want to use? Yeah, So this is when we started

563
00:28:01,280 --> 00:28:04,280
Speaker 3: going to coffee shops, but just as a place to work,

564
00:28:04,359 --> 00:28:06,960
Speaker 3: not really do market research. And the goal was just

565
00:28:07,000 --> 00:28:09,760
Speaker 3: to find one where we like to hang out so

566
00:28:09,800 --> 00:28:12,840
Speaker 3: we could get the ideas flowing. And we couldn't find one.

567
00:28:13,160 --> 00:28:14,160
Speaker 3: Am I exaggerating?

568
00:28:14,880 --> 00:28:17,240
Speaker 2: No, not exaggerating.

569
00:28:16,840 --> 00:28:19,000
Speaker 3: Not one. And we thought it was really weird.

570
00:28:19,160 --> 00:28:20,920
Speaker 2: Were you in all the boroughs? I'm curious.

571
00:28:20,960 --> 00:28:22,800
Speaker 3: We went everywhere, We went everywhere, everywhere.

572
00:28:23,160 --> 00:28:25,360
Speaker 1: Okay, I have a couple of coffee shops. I like,

573
00:28:25,359 --> 00:28:27,440
Speaker 1: like what I found one of Williamsburg I like the

574
00:28:27,440 --> 00:28:27,760
Speaker 1: other day.

575
00:28:27,760 --> 00:28:28,399
Speaker 2: It's called Devotion.

576
00:28:30,480 --> 00:28:32,520
Speaker 4: We've been everywhere. By the way, it's pretty.

577
00:28:32,240 --> 00:28:35,360
Speaker 2: Cool, very brightly lit. There's plants on the walls.

578
00:28:34,960 --> 00:28:38,840
Speaker 3: But for some reason there it's anti social antisocial.

579
00:28:38,880 --> 00:28:41,560
Speaker 1: Okay, so coffee shops are antisocial? So do you put

580
00:28:41,560 --> 00:28:42,880
Speaker 1: together our business plan? Like?

581
00:28:42,920 --> 00:28:43,480
Speaker 2: What do you do?

582
00:28:43,920 --> 00:28:47,440
Speaker 4: Yeah, we're putting together a business plan. We found some

583
00:28:47,840 --> 00:28:52,480
Speaker 4: like template online. We're literally like typing away at our

584
00:28:52,560 --> 00:28:56,280
Speaker 4: keyboards for months. But the biggest thing was so to

585
00:28:56,360 --> 00:29:00,120
Speaker 4: back to backtrack. What we have always wanted from the

586
00:29:00,200 --> 00:29:03,520
Speaker 4: beginning was a healthy red bull, something that you could

587
00:29:03,600 --> 00:29:06,720
Speaker 4: drink as much as you wanted to. Obviously, within reason,

588
00:29:06,920 --> 00:29:09,480
Speaker 4: it's not good to have more than four under milligrams

589
00:29:09,520 --> 00:29:14,760
Speaker 4: of caffeine. And we thought that the best way to

590
00:29:14,840 --> 00:29:18,200
Speaker 4: do that was to educate people about macha because most

591
00:29:18,240 --> 00:29:21,640
Speaker 4: people think it doesn't taste great. Most people don't know

592
00:29:21,680 --> 00:29:24,280
Speaker 4: what it is, they don't know what the health benefits are.

593
00:29:24,520 --> 00:29:27,200
Speaker 4: And we thought if we created a really cool place

594
00:29:27,240 --> 00:29:29,080
Speaker 4: where people would want to come and hang out and

595
00:29:29,080 --> 00:29:31,720
Speaker 4: talk to each other and experience macha, that would be

596
00:29:31,760 --> 00:29:35,520
Speaker 4: the best way to kind of create a spirit or

597
00:29:35,560 --> 00:29:38,880
Speaker 4: a vibe around macha and then we would bottle that.

598
00:29:39,440 --> 00:29:39,640
Speaker 3: Right.

599
00:29:39,960 --> 00:29:43,360
Speaker 1: Okay, so you find this like business plan template online?

600
00:29:43,520 --> 00:29:45,000
Speaker 2: This is reminding me. I think it is it?

601
00:29:45,120 --> 00:29:46,920
Speaker 1: Ben and Jerry is where they did the same thing.

602
00:29:47,040 --> 00:29:49,080
Speaker 1: We talk about this in there, how I built this episode.

603
00:29:49,200 --> 00:29:51,200
Speaker 1: He's like, I pulled this thing off because some guy

604
00:29:51,200 --> 00:29:52,680
Speaker 1: wanted to give us money but needed to see a

605
00:29:52,720 --> 00:29:54,680
Speaker 1: business plan. And he's like, and I just put ice

606
00:29:54,720 --> 00:29:56,640
Speaker 1: cream cone everywhere it said like some other word.

607
00:29:56,880 --> 00:29:59,520
Speaker 3: Yeah, we were fresh out of college, and in college

608
00:29:59,560 --> 00:30:02,160
Speaker 3: they teach you can't start a business without a business plan.

609
00:30:02,480 --> 00:30:07,360
Speaker 3: So we got out of college and.

610
00:30:05,400 --> 00:30:11,400
Speaker 1: And so you have right now three New York locations spoiler.

611
00:30:11,120 --> 00:30:13,720
Speaker 4: Building soon to be four soon to before Yeah, building

612
00:30:13,720 --> 00:30:14,440
Speaker 4: one in Brian Park.

613
00:30:14,640 --> 00:30:18,320
Speaker 1: So when you are thinking about opening your first you

614
00:30:18,360 --> 00:30:20,840
Speaker 1: have like a desired spot in mind and in the city,

615
00:30:20,920 --> 00:30:22,280
Speaker 1: or you're really just open.

616
00:30:22,120 --> 00:30:27,800
Speaker 4: To Yeah, we're looking a lot in uh Soho and Nolita.

617
00:30:28,080 --> 00:30:30,560
Speaker 4: I just felt that that was a convergence point for

618
00:30:30,640 --> 00:30:32,720
Speaker 4: a lot of different people in New York.

619
00:30:32,840 --> 00:30:35,280
Speaker 1: And when you walked into what would be your first

620
00:30:35,280 --> 00:30:37,760
Speaker 1: location for the first time, were you like, this is it?

621
00:30:38,000 --> 00:30:40,960
Speaker 3: Yeah? Yeah, it's like an am So it took us

622
00:30:41,000 --> 00:30:43,480
Speaker 3: a couple of months to find our first space, six

623
00:30:43,560 --> 00:30:46,600
Speaker 3: months to find our first space, and we wanted the

624
00:30:46,640 --> 00:30:48,840
Speaker 3: original goal of Chacha at the very least would be

625
00:30:48,840 --> 00:30:50,760
Speaker 3: a place that we wanted to hang out and our

626
00:30:50,840 --> 00:30:53,280
Speaker 3: friends wanted to hang out, so it had to be

627
00:30:53,520 --> 00:30:56,520
Speaker 3: in Nolita, Soho or the Lower east Side because that's

628
00:30:56,520 --> 00:30:59,120
Speaker 3: where we were hanging out a lot, and we were

629
00:30:59,120 --> 00:31:02,440
Speaker 3: looking at so many and we couldn't find one, and

630
00:31:02,480 --> 00:31:04,840
Speaker 3: all the brokers were kind of getting tired of working

631
00:31:04,840 --> 00:31:07,640
Speaker 3: with us, so they would go off the grid. And

632
00:31:07,680 --> 00:31:09,840
Speaker 3: this one guy who I'd rent an apartment from two

633
00:31:09,920 --> 00:31:12,880
Speaker 3: years earlier, gave us a call. I have a space.

634
00:31:13,000 --> 00:31:14,479
Speaker 3: You have to see it, and if you want it,

635
00:31:14,840 --> 00:31:17,440
Speaker 3: you have to take it today, which is kind of

636
00:31:17,480 --> 00:31:19,920
Speaker 3: a crazy move because taking the first lease is really

637
00:31:19,960 --> 00:31:22,520
Speaker 3: the start of the business, right. So it was an

638
00:31:22,560 --> 00:31:25,360
Speaker 3: old nail salon on Broome Street and we walked in

639
00:31:25,440 --> 00:31:27,239
Speaker 3: and I don't know, there's just something about it and

640
00:31:27,280 --> 00:31:29,560
Speaker 3: we thought it felt right and we kind of just

641
00:31:29,560 --> 00:31:29,880
Speaker 3: took it.

642
00:31:30,240 --> 00:31:31,360
Speaker 2: I've got to ask.

643
00:31:31,520 --> 00:31:33,280
Speaker 1: I mean, I'm sure this question is something you get

644
00:31:33,400 --> 00:31:35,840
Speaker 1: a lot, like where does the money come from for

645
00:31:35,920 --> 00:31:36,600
Speaker 1: your first spot?

646
00:31:37,080 --> 00:31:40,440
Speaker 4: Totally? So we raised some money from friends and family

647
00:31:41,640 --> 00:31:45,600
Speaker 4: and luckily we had some people that really believed in us.

648
00:31:45,760 --> 00:31:50,000
Speaker 1: Yeah, and then I mean, obviously, so fast forward to

649
00:31:50,200 --> 00:31:52,520
Speaker 1: like the doors opening on this first spot is it

650
00:31:52,560 --> 00:31:53,600
Speaker 1: an instant hit.

651
00:31:53,640 --> 00:31:56,360
Speaker 4: Or there was so much turmoil between that.

652
00:31:56,720 --> 00:31:58,200
Speaker 2: Yeah, okay, so let's talk about.

653
00:31:58,000 --> 00:31:58,360
Speaker 3: Some of that.

654
00:31:58,360 --> 00:31:58,520
Speaker 2: Then.

655
00:31:59,000 --> 00:32:02,800
Speaker 4: Well, we we've built this. First of all, we don't

656
00:32:02,840 --> 00:32:04,800
Speaker 4: know anything about construction, of course, not.

657
00:32:05,600 --> 00:32:06,920
Speaker 3: Anything about anything.

658
00:32:07,880 --> 00:32:12,600
Speaker 4: We've done the ceiling and the walls, and our general

659
00:32:12,600 --> 00:32:15,520
Speaker 4: contractor comes in Dominique.

660
00:32:15,320 --> 00:32:17,280
Speaker 3: Four weeks before we were supposed to.

661
00:32:17,240 --> 00:32:22,920
Speaker 4: Open, and he tells me that the floor is basically

662
00:32:23,160 --> 00:32:24,200
Speaker 4: not structurally sound.

663
00:32:25,200 --> 00:32:27,120
Speaker 3: Yeah I could be fine, but it could cave in.

664
00:32:27,160 --> 00:32:27,960
Speaker 3: It's actually what he says.

665
00:32:28,000 --> 00:32:30,440
Speaker 4: Yeah, And I'm like, that sounds like a little bit

666
00:32:30,480 --> 00:32:34,960
Speaker 4: of a problem. So it's no small task to demo

667
00:32:35,200 --> 00:32:39,640
Speaker 4: a floor and then build a new floor. It's actually

668
00:32:39,720 --> 00:32:43,080
Speaker 4: really complicated and it requires a lot of permitting and

669
00:32:43,120 --> 00:32:47,760
Speaker 4: a lot of time. And basically our four weeks just

670
00:32:47,840 --> 00:32:52,960
Speaker 4: turned into six months. And we were obviously really determined

671
00:32:52,960 --> 00:32:57,320
Speaker 4: to do that. So somehow we figure it out. But

672
00:32:57,960 --> 00:33:00,840
Speaker 4: in the meantime, we're trying to hire a general manager

673
00:33:00,840 --> 00:33:05,560
Speaker 4: for our store. So we're bringing people to a construction

674
00:33:05,760 --> 00:33:08,080
Speaker 4: barrier and then you open the door. I'm like, okay,

675
00:33:08,120 --> 00:33:11,160
Speaker 4: this is going to be our grand spot. But there's

676
00:33:11,160 --> 00:33:12,960
Speaker 4: no floor. You can see the basement, you can see

677
00:33:12,960 --> 00:33:16,000
Speaker 4: the basement. People are looking at us like we're crazy.

678
00:33:16,040 --> 00:33:20,640
Speaker 4: We're twenty two and twenty three and telling us twenty two.

679
00:33:21,280 --> 00:33:22,960
Speaker 3: We had the name already at this point because we

680
00:33:22,960 --> 00:33:26,240
Speaker 3: thought we were going to open. People were telling us

681
00:33:26,280 --> 00:33:28,320
Speaker 3: it wasn't a good name. You heard this.

682
00:33:29,080 --> 00:33:30,480
Speaker 2: It means very catchy.

683
00:33:30,760 --> 00:33:33,080
Speaker 4: Chah means tea in Japanese. It was actually the first

684
00:33:33,120 --> 00:33:35,040
Speaker 4: name we thought of just came to be. It was

685
00:33:35,240 --> 00:33:39,600
Speaker 4: I was the first no, no, no no, because the

686
00:33:39,680 --> 00:33:44,160
Speaker 4: idea was, okay, coffee is really serious, macha, and tea

687
00:33:44,240 --> 00:33:47,000
Speaker 4: is also really serious, Like you have this stigma in

688
00:33:47,040 --> 00:33:48,960
Speaker 4: your head of what tea is and you kind of

689
00:33:48,960 --> 00:33:51,160
Speaker 4: think of your grandparents drinking it. We're like, we want

690
00:33:51,200 --> 00:33:53,720
Speaker 4: to make it young and fun and we don't want

691
00:33:53,760 --> 00:33:55,560
Speaker 4: it to be serious, so why don't we just make

692
00:33:55,800 --> 00:33:59,320
Speaker 4: make a name up that's super like not serious.

693
00:34:00,280 --> 00:34:03,400
Speaker 3: And the branding followed suit with that, so everything kind

694
00:34:03,400 --> 00:34:06,360
Speaker 3: of went in tandem with this fun, energetic company.

695
00:34:06,520 --> 00:34:07,000
Speaker 2: I like it.

696
00:34:07,080 --> 00:34:11,560
Speaker 4: So we replaced the floor, replaced the floor, and it

697
00:34:11,600 --> 00:34:14,359
Speaker 4: actually helped us in a really weird way because we

698
00:34:14,360 --> 00:34:16,960
Speaker 4: were planning on opening in March and we ended up

699
00:34:17,000 --> 00:34:19,240
Speaker 4: opening June third, that's the day.

700
00:34:19,080 --> 00:34:19,840
Speaker 2: After my birthday.

701
00:34:19,920 --> 00:34:23,479
Speaker 3: Wow, special time, real day weekend, Yeah, oh, special time

702
00:34:23,880 --> 00:34:24,880
Speaker 3: after mos after.

703
00:34:24,760 --> 00:34:26,359
Speaker 2: World, right Aftermorald again.

704
00:34:26,560 --> 00:34:30,080
Speaker 4: Yeah, And that was the perfect time to open for

705
00:34:30,120 --> 00:34:32,640
Speaker 4: anybody that's thinking about opening up a restaurant. If you

706
00:34:32,680 --> 00:34:35,319
Speaker 4: can time it with the weather in New York, you're

707
00:34:35,360 --> 00:34:37,320
Speaker 4: going to do a lot better than you would in

708
00:34:37,360 --> 00:34:37,720
Speaker 4: the winter.

709
00:34:38,040 --> 00:34:39,720
Speaker 2: So you open and how does it feel.

710
00:34:40,040 --> 00:34:45,120
Speaker 3: So basically the plan was we had maybe three hundred

711
00:34:45,120 --> 00:34:47,839
Speaker 3: followers on Instagram at this point and probably all friends,

712
00:34:48,320 --> 00:34:51,560
Speaker 3: and we didn't hire a PR company until a couple

713
00:34:51,600 --> 00:34:54,040
Speaker 3: of weeks ago, and we've never done any paid marketing

714
00:34:54,080 --> 00:34:57,759
Speaker 3: or any paid social to this point, and we're first

715
00:34:57,760 --> 00:35:00,839
Speaker 3: time operators. So we decided to open our doors and

716
00:35:00,880 --> 00:35:03,080
Speaker 3: not tell anyone and try to do twenty or thirty

717
00:35:03,120 --> 00:35:06,560
Speaker 3: customers so we can figure it out. And it just

718
00:35:06,600 --> 00:35:08,399
Speaker 3: did not go that way. I think we did four

719
00:35:08,480 --> 00:35:11,320
Speaker 3: hundred and fifty day one, which I can't really explain,

720
00:35:11,400 --> 00:35:13,640
Speaker 3: and then it kind of never slowed down from there.

721
00:35:13,960 --> 00:35:17,600
Speaker 1: Yeah, first couple, you go to your locations, like the

722
00:35:17,640 --> 00:35:19,680
Speaker 1: one that's right down the street from where we are

723
00:35:19,760 --> 00:35:24,360
Speaker 1: right now in our business mad the lines around the

724
00:35:24,400 --> 00:35:27,880
Speaker 1: block for Machia for Macha, which.

725
00:35:27,680 --> 00:35:30,040
Speaker 2: Is crazy did you think that was what was going

726
00:35:30,120 --> 00:35:30,520
Speaker 2: to happen?

727
00:35:30,640 --> 00:35:31,040
Speaker 4: Not at all.

728
00:35:31,360 --> 00:35:33,520
Speaker 3: I thought we were gonna have one store for three years,

729
00:35:33,560 --> 00:35:35,319
Speaker 3: and now it's a little over three years and we're

730
00:35:35,320 --> 00:35:36,000
Speaker 3: going on six.

731
00:35:36,239 --> 00:35:36,520
Speaker 2: Wow.

732
00:35:36,680 --> 00:35:39,960
Speaker 1: Okay, So when do you get that understanding that it

733
00:35:40,000 --> 00:35:42,920
Speaker 1: goes from it's going to go from this one store

734
00:35:43,000 --> 00:35:45,760
Speaker 1: it's on Broom, Yeah, this one store on Broome Street,

735
00:35:45,800 --> 00:35:46,879
Speaker 1: to being bigger than that.

736
00:35:47,840 --> 00:35:51,880
Speaker 4: I think instantly we we knew that we were we

737
00:35:51,960 --> 00:35:54,680
Speaker 4: had something. We weren't sure what, and I've been afraid.

738
00:35:54,840 --> 00:35:57,360
Speaker 4: I'm always afraid that it's like gonna I don't know.

739
00:35:57,800 --> 00:36:01,040
Speaker 3: Yeah, I would say the first one, every day it

740
00:36:01,080 --> 00:36:04,000
Speaker 3: was doing insanely well. But I would go to bed

741
00:36:04,040 --> 00:36:07,440
Speaker 3: and wake up every morning thinking today is the day

742
00:36:07,960 --> 00:36:08,719
Speaker 3: that just no one.

743
00:36:09,000 --> 00:36:11,920
Speaker 4: Yeah, it was surreal because it didn't make sense.

744
00:36:12,280 --> 00:36:13,760
Speaker 2: And I know from the beginning.

745
00:36:13,840 --> 00:36:15,960
Speaker 1: So at the beginning, did you only have like one

746
00:36:16,040 --> 00:36:18,480
Speaker 1: beverage or was it like the entire beverage list, because

747
00:36:18,480 --> 00:36:21,680
Speaker 1: give the listener like a little understanding like what they

748
00:36:21,680 --> 00:36:23,400
Speaker 1: can get when they walk into one of your stores.

749
00:36:23,600 --> 00:36:28,920
Speaker 4: So we started off with Macho late and Macho lemonade

750
00:36:29,000 --> 00:36:30,200
Speaker 4: and Macha with water.

751
00:36:30,120 --> 00:36:33,040
Speaker 3: And coconut Mancho late on the menu, which is just

752
00:36:33,040 --> 00:36:36,960
Speaker 3: a macho lt with coconut milk, which became a thing,

753
00:36:37,200 --> 00:36:38,600
Speaker 3: yeah across the United States.

754
00:36:38,800 --> 00:36:43,479
Speaker 4: Yeah, and we had always had the plan to mix

755
00:36:43,560 --> 00:36:45,480
Speaker 4: macho with a lot of different things, which is what

756
00:36:45,520 --> 00:36:48,160
Speaker 4: we're doing in our cafes now and what we're doing

757
00:36:48,200 --> 00:36:50,160
Speaker 4: with our ready to drink.

758
00:36:50,600 --> 00:36:51,800
Speaker 2: Which we'll talk about in a minute.

759
00:36:51,880 --> 00:36:55,480
Speaker 4: Yeah, but we wanted to do it slowly, and we

760
00:36:55,600 --> 00:37:01,680
Speaker 4: kind of created this like street where drop culture around

761
00:37:01,920 --> 00:37:05,560
Speaker 4: softser flavors and drinks. So we do them for a

762
00:37:05,640 --> 00:37:08,720
Speaker 4: limited time only, and we come up with all kinds

763
00:37:08,719 --> 00:37:11,359
Speaker 4: of crazy ideas. I had some pink thing the other day,

764
00:37:11,680 --> 00:37:12,400
Speaker 4: pink drink.

765
00:37:12,640 --> 00:37:14,600
Speaker 2: Yeah, yeah, it's literally called the pink drink.

766
00:37:14,719 --> 00:37:17,600
Speaker 4: Yeah, that one's great. It's hibiscus maka b Pollen.

767
00:37:17,960 --> 00:37:20,080
Speaker 1: And I was working with anyone to come up with

768
00:37:20,120 --> 00:37:22,000
Speaker 1: these combos or is this all like so we're all

769
00:37:22,200 --> 00:37:22,959
Speaker 1: you guys from New.

770
00:37:22,880 --> 00:37:25,600
Speaker 3: York, we're all internal, But a lot of the ideas

771
00:37:25,640 --> 00:37:28,600
Speaker 3: come from him and I. So the as he was

772
00:37:28,600 --> 00:37:31,719
Speaker 3: talking about, we always do these special offerings. We just

773
00:37:31,840 --> 00:37:33,600
Speaker 3: like to do stuff that's fun that no one else

774
00:37:33,680 --> 00:37:37,879
Speaker 3: is doing. So before we started, we were like, oh,

775
00:37:37,880 --> 00:37:40,000
Speaker 3: it's cool to sell ice cream, so let's get a

776
00:37:40,000 --> 00:37:42,920
Speaker 3: soft ser machine and do macha vanilla, the two classic flavors.

777
00:37:42,960 --> 00:37:45,719
Speaker 2: I was experimenting with that.

778
00:37:45,719 --> 00:37:47,919
Speaker 3: That was actually the most fun part because ice cream taste,

779
00:37:47,960 --> 00:37:49,640
Speaker 3: I believe, even bad ice cream taste. Gube.

780
00:37:49,760 --> 00:37:52,160
Speaker 2: I'm a big fan of the Cha chamacha softcer.

781
00:37:51,880 --> 00:37:54,720
Speaker 3: Thank you, but it was kind of put there for fun,

782
00:37:55,280 --> 00:37:57,080
Speaker 3: and then we were selling a ton of day and

783
00:37:57,120 --> 00:38:00,480
Speaker 3: got ranked as the third best softcer in New York instantly.

784
00:38:00,480 --> 00:38:02,680
Speaker 3: It's something we thought was fun. So we were thinking,

785
00:38:02,960 --> 00:38:04,640
Speaker 3: what else can we do with this and what is

786
00:38:04,680 --> 00:38:07,400
Speaker 3: no one doing? So when you get a swirl of

787
00:38:07,440 --> 00:38:10,000
Speaker 3: macha and vanilla, it's green and white, and I feel

788
00:38:10,000 --> 00:38:11,880
Speaker 3: like we could play with this. So we decided to

789
00:38:11,920 --> 00:38:14,160
Speaker 3: do a pink lemonade flavor, so our swirl was pink

790
00:38:14,200 --> 00:38:16,640
Speaker 3: and green and that started like a month to month

791
00:38:16,680 --> 00:38:18,920
Speaker 3: offering where we switch out to vanilla flavor every month.

792
00:38:18,800 --> 00:38:19,640
Speaker 2: Because that was big on.

793
00:38:19,880 --> 00:38:24,440
Speaker 1: So did the macha itself like catch like crazy on Instagram?

794
00:38:24,600 --> 00:38:27,000
Speaker 1: Or was the soft serve of like the boiling point?

795
00:38:27,200 --> 00:38:29,759
Speaker 4: The soft serve popped it off, for sure, but the

796
00:38:29,880 --> 00:38:32,200
Speaker 4: drinks a lot of people post them to and the

797
00:38:32,280 --> 00:38:35,880
Speaker 4: lati art we have these like latier videos and stencils

798
00:38:35,960 --> 00:38:40,120
Speaker 4: and colored drinks, like we have a rainbow drink. But yeah,

799
00:38:40,440 --> 00:38:44,440
Speaker 4: it was really based on the lifestyle that Conrad and

800
00:38:44,480 --> 00:38:47,960
Speaker 4: I wanted to lead, which was, first of all, we're

801
00:38:48,000 --> 00:38:50,319
Speaker 4: going to this place every day, so we want to

802
00:38:50,360 --> 00:38:55,000
Speaker 4: create differentiated offerings. Not all that include Macha. We have

803
00:38:55,320 --> 00:38:58,360
Speaker 4: like a peach CBD drink, the Pink drink, which is

804
00:38:58,400 --> 00:39:01,080
Speaker 4: just hibiscus tea with bee pollen, and a lot of

805
00:39:01,200 --> 00:39:05,680
Speaker 4: better for you beverages, and then really healthy stuff to

806
00:39:05,719 --> 00:39:09,560
Speaker 4: go along with them, so like rob banana oates, chia pudding,

807
00:39:10,000 --> 00:39:12,799
Speaker 4: all stuff that we make in house, and we bake

808
00:39:12,960 --> 00:39:16,959
Speaker 4: all vegan and gluten free pastries in La actually now

809
00:39:17,320 --> 00:39:19,960
Speaker 4: and do super healthy food offerings with that you just

810
00:39:20,000 --> 00:39:20,520
Speaker 4: mentioned La.

811
00:39:20,600 --> 00:39:22,919
Speaker 2: So we've got two locations right now in La.

812
00:39:23,080 --> 00:39:23,839
Speaker 4: Yeah, got it.

813
00:39:23,960 --> 00:39:27,640
Speaker 1: Okay, I've got to ask, because we never touched on this.

814
00:39:28,320 --> 00:39:30,520
Speaker 1: When did the cigarette smoking stop?

815
00:39:31,280 --> 00:39:33,520
Speaker 4: Cigarettes smoking stopped a few years ago, but it was

816
00:39:33,560 --> 00:39:35,320
Speaker 4: a little bit after.

817
00:39:35,560 --> 00:39:38,640
Speaker 2: Did you feel like just a completely different person?

818
00:39:39,280 --> 00:39:46,280
Speaker 4: I quit smoking cigarettes and I literally got such bad

819
00:39:46,400 --> 00:39:50,600
Speaker 4: acne that I had to go to dermatologist and take

820
00:39:50,640 --> 00:39:54,480
Speaker 4: antibiotics and like have it injected. Just from this, like

821
00:39:54,560 --> 00:39:57,200
Speaker 4: stopping one day was one of the craziest things.

822
00:39:57,280 --> 00:40:00,759
Speaker 3: He smokes so much that it's been over a year

823
00:40:00,760 --> 00:40:02,680
Speaker 3: and a half and it's still weird to think of

824
00:40:02,719 --> 00:40:03,760
Speaker 3: them as not a smoker.

825
00:40:03,800 --> 00:40:07,400
Speaker 2: Wow, congratulations man, thanks, that's a big step. Yeah, that's awesome.

826
00:40:07,520 --> 00:40:10,640
Speaker 1: So these days, what does life look like for you guys?

827
00:40:10,719 --> 00:40:11,360
Speaker 4: So different?

828
00:40:11,600 --> 00:40:14,759
Speaker 3: Yeah, yeah, every day is different. So I think I

829
00:40:14,840 --> 00:40:17,880
Speaker 3: mentioned it earlier. We worked out of the basement of

830
00:40:17,880 --> 00:40:21,400
Speaker 3: our Broom Street store until a year ago we signed

831
00:40:21,440 --> 00:40:24,040
Speaker 3: our first office because while Matt and I were fine

832
00:40:24,080 --> 00:40:26,320
Speaker 3: working out of the basement, when you're trying to hire

833
00:40:26,560 --> 00:40:29,200
Speaker 3: employees that come from other great companies, to tell them

834
00:40:29,200 --> 00:40:31,800
Speaker 3: that they're going from some nice office to a basement

835
00:40:31,800 --> 00:40:33,960
Speaker 3: in the bottom of retail store, it's a little tricky.

836
00:40:34,360 --> 00:40:36,440
Speaker 3: It was like the same thing as a no floor situation.

837
00:40:36,520 --> 00:40:39,000
Speaker 3: With the manager at that time, their face was insane.

838
00:40:39,719 --> 00:40:42,399
Speaker 3: So we signed an office on Bowery and now we're

839
00:40:42,400 --> 00:40:45,960
Speaker 3: actually moving to one even closer door store on Lafayette,

840
00:40:46,000 --> 00:40:48,680
Speaker 3: and the team is just like still being grown out.

841
00:40:48,719 --> 00:40:50,520
Speaker 2: Now, how many people work for you now?

842
00:40:50,719 --> 00:40:54,120
Speaker 4: We have over one hundred people now, including Barista's right,

843
00:40:54,120 --> 00:40:55,800
Speaker 4: and then on the corporate team.

844
00:40:55,960 --> 00:40:59,399
Speaker 3: It'll be eleven probably in the next sixty to ninety days.

845
00:40:59,400 --> 00:41:02,840
Speaker 2: So many funny stories about like those first hires.

846
00:41:02,760 --> 00:41:08,960
Speaker 4: For sure, but going back to how life changes one day,

847
00:41:09,920 --> 00:41:13,000
Speaker 4: like June second, you're just a twenty three year old kid,

848
00:41:13,680 --> 00:41:18,120
Speaker 4: and June third, you gave birth to a child literally

849
00:41:18,239 --> 00:41:22,000
Speaker 4: and you need to be there every day and there's

850
00:41:22,040 --> 00:41:24,160
Speaker 4: a lot of dangerous stuff going on around the child

851
00:41:24,200 --> 00:41:27,040
Speaker 4: and you got to keep them safe and it really

852
00:41:27,080 --> 00:41:28,600
Speaker 4: really changed your life.

853
00:41:28,840 --> 00:41:32,680
Speaker 3: Totally and it's never ending. So we've been at these

854
00:41:32,719 --> 00:41:35,480
Speaker 3: retail stores since June twenty sixteen, so a little over

855
00:41:35,520 --> 00:41:39,239
Speaker 3: three years. But as Matt mentioned earlier, the goal was

856
00:41:39,239 --> 00:41:43,040
Speaker 3: always to make an accessible energy drink, So we're getting

857
00:41:43,360 --> 00:41:46,520
Speaker 3: gearing up for that launch. So that'll be launching mid September.

858
00:41:46,840 --> 00:41:49,040
Speaker 3: And it's as if we're starting a whole new business.

859
00:41:49,239 --> 00:41:51,960
Speaker 3: So instead of us thinking, oh, every day I'll get

860
00:41:52,000 --> 00:41:54,520
Speaker 3: a little easier because we'll get more used to running

861
00:41:54,520 --> 00:41:56,840
Speaker 3: this company, we're adding so many different components for our

862
00:41:56,920 --> 00:41:58,480
Speaker 3: business that it just gets more and more.

863
00:41:59,360 --> 00:42:02,960
Speaker 2: Is the drink Macha and water? Macha? What is it?

864
00:42:03,480 --> 00:42:07,959
Speaker 4: Yeah, So we're starting off with Macha and water, which

865
00:42:08,000 --> 00:42:10,240
Speaker 4: is the way Conna and I like to drink. Macha

866
00:42:10,320 --> 00:42:16,000
Speaker 4: has zero calories. Literally, the ingredient label just says macha

867
00:42:16,040 --> 00:42:16,359
Speaker 4: and water.

868
00:42:16,560 --> 00:42:18,560
Speaker 2: And where will people be able to buy this?

869
00:42:19,200 --> 00:42:21,400
Speaker 4: To start out, It's going to be online in our stores,

870
00:42:21,440 --> 00:42:23,560
Speaker 4: and then we have a bunch of different retailers that

871
00:42:23,600 --> 00:42:26,040
Speaker 4: we're going to work with which we're finalizing soon.

872
00:42:26,239 --> 00:42:26,759
Speaker 2: Exciting.

873
00:42:26,960 --> 00:42:30,360
Speaker 4: Yeah, And we have three other exkews or flavors that

874
00:42:30,400 --> 00:42:33,360
Speaker 4: we're working with. One is the is ginger, tumeric and water,

875
00:42:34,120 --> 00:42:37,200
Speaker 4: which is a classic combination that we have. It's one

876
00:42:37,239 --> 00:42:40,200
Speaker 4: of our most popular drinks. And we have one with

877
00:42:40,280 --> 00:42:44,360
Speaker 4: activated charcoal and macha, which is great for post workout detox.

878
00:42:44,520 --> 00:42:46,719
Speaker 4: And then one of our more classic ones, which is

879
00:42:47,400 --> 00:42:50,760
Speaker 4: like Macha Palmer. It's like half and half with macha

880
00:42:50,760 --> 00:42:51,520
Speaker 4: and lemonade.

881
00:42:51,840 --> 00:42:52,320
Speaker 2: Awesome.

882
00:42:53,560 --> 00:42:57,400
Speaker 1: Give me a fun hiring story, Come.

883
00:42:57,239 --> 00:43:02,280
Speaker 3: On, like in the hiring process, I mean.

884
00:43:02,200 --> 00:43:04,280
Speaker 2: Yeah, I feel like when you're young and an entrepreneur

885
00:43:04,320 --> 00:43:04,600
Speaker 2: and all.

886
00:43:04,520 --> 00:43:08,799
Speaker 3: I would time, I would say, the craziest move we've

887
00:43:08,800 --> 00:43:12,160
Speaker 3: ever pulled to hire someone was to hire our CFO Marty.

888
00:43:13,080 --> 00:43:15,839
Speaker 3: So he had previously worked at lock Clomb Coffee and

889
00:43:15,920 --> 00:43:18,719
Speaker 3: we had a bunch of conversations with him and it

890
00:43:18,800 --> 00:43:20,200
Speaker 3: was all locked up and good to go.

891
00:43:20,400 --> 00:43:23,400
Speaker 4: Revolution I start business, by the way, total game changer.

892
00:43:24,000 --> 00:43:27,520
Speaker 3: But he being a high position at another company and

893
00:43:27,560 --> 00:43:30,919
Speaker 3: being a respectful business person, he needed to give four

894
00:43:30,920 --> 00:43:34,480
Speaker 3: to six weeks notice, which was totally fine in our timeline.

895
00:43:34,840 --> 00:43:37,560
Speaker 3: But a lot can happen in four to six weeks.

896
00:43:37,560 --> 00:43:39,600
Speaker 3: So Matt and I, thinking that he's starting in a

897
00:43:39,640 --> 00:43:42,640
Speaker 3: couple of weeks, all pumped. We basically get a phone

898
00:43:42,640 --> 00:43:46,360
Speaker 3: call and he's distraught and he's basically telling us that

899
00:43:46,400 --> 00:43:49,400
Speaker 3: he's not going to take our job. And he lives

900
00:43:49,480 --> 00:43:52,560
Speaker 3: and is based out of Philadelphia. So Matt I got

901
00:43:52,600 --> 00:43:56,080
Speaker 3: on a train the next morning at seven am and

902
00:43:56,160 --> 00:43:58,560
Speaker 3: we convinced him to stay to say so, he went

903
00:43:58,600 --> 00:43:59,920
Speaker 3: to Philadelphia.

904
00:44:00,040 --> 00:44:03,840
Speaker 4: Into Philadelphia, had a breakfast meeting, had some Philly cheese steaks.

905
00:44:04,239 --> 00:44:05,399
Speaker 2: It was that your breakfast meeting.

906
00:44:05,840 --> 00:44:07,360
Speaker 4: No, we went after.

907
00:44:09,560 --> 00:44:10,919
Speaker 2: Wow, ballsy move.

908
00:44:11,320 --> 00:44:11,960
Speaker 3: Yeah, we got him.

909
00:44:13,000 --> 00:44:13,640
Speaker 2: We got them.

910
00:44:14,280 --> 00:44:15,280
Speaker 3: We're willing to do anything.

911
00:44:15,320 --> 00:44:18,040
Speaker 4: Conrad still does all the hiring. Every single person that

912
00:44:18,200 --> 00:44:21,120
Speaker 4: comes on board, Conrad meets them, talks to them, tells

913
00:44:21,160 --> 00:44:24,560
Speaker 4: them about the vision and the culture of Chacha.

914
00:44:24,600 --> 00:44:28,080
Speaker 3: We meet. Every single barista who potentially works at Chata

915
00:44:28,239 --> 00:44:31,560
Speaker 3: has to meet one of us for at least two minutes,

916
00:44:31,840 --> 00:44:34,160
Speaker 3: so we can always keep our culture alive and never

917
00:44:34,360 --> 00:44:39,240
Speaker 3: become corporate, because sometimes when you have operations people hiring people,

918
00:44:39,640 --> 00:44:42,759
Speaker 3: they'll hire a very corporate employee that doesn't fit the

919
00:44:42,760 --> 00:44:45,040
Speaker 3: company culture just to make sure that storage or Quinn

920
00:44:45,040 --> 00:44:46,719
Speaker 3: and they're doing a good job. And then I have

921
00:44:46,760 --> 00:44:48,960
Speaker 3: to be the counterbalance to be like, no, you can

922
00:44:49,000 --> 00:44:50,600
Speaker 3: train them on how to do that, but you can't

923
00:44:50,680 --> 00:44:53,120
Speaker 3: train someone how to be genuine and nice and hospital I.

924
00:44:53,080 --> 00:44:56,440
Speaker 1: Love the two minute test. It's like at least two minutes,

925
00:44:56,560 --> 00:44:57,239
Speaker 1: that's all at.

926
00:44:57,200 --> 00:44:59,799
Speaker 4: Least sometimes you know right off the right, I've met so.

927
00:44:59,760 --> 00:45:01,440
Speaker 3: Many people it would just be weird if it was

928
00:45:01,480 --> 00:45:02,200
Speaker 3: thirty seconds.

929
00:45:02,320 --> 00:45:05,080
Speaker 2: Tell me about what's next, like obviously this is ready

930
00:45:05,080 --> 00:45:05,520
Speaker 2: to drink.

931
00:45:05,840 --> 00:45:08,560
Speaker 4: Yeah, we want to go international. We have big plans. Yeah,

932
00:45:08,600 --> 00:45:10,439
Speaker 4: we go to We want to we want to take

933
00:45:10,520 --> 00:45:12,719
Speaker 4: something from Japan, bring into New York and then bring

934
00:45:12,760 --> 00:45:14,799
Speaker 4: it back to Japan. So we want to open there

935
00:45:15,800 --> 00:45:19,120
Speaker 4: a few other places, but the big thing. We have

936
00:45:19,160 --> 00:45:23,600
Speaker 4: a lot more canned and bottled drinks coming.

937
00:45:23,880 --> 00:45:26,840
Speaker 1: And I mean I can only imagine coming from the

938
00:45:26,960 --> 00:45:29,360
Speaker 1: family that you grew up in, is your family just like,

939
00:45:30,360 --> 00:45:31,840
Speaker 1: do they believe what's going on with you?

940
00:45:32,280 --> 00:45:32,480
Speaker 2: Yeah?

941
00:45:32,560 --> 00:45:34,920
Speaker 4: They they're stoked. Yeah, they're stoked.

942
00:45:35,600 --> 00:45:37,920
Speaker 1: Yeah, And then I know we I asked you, like

943
00:45:38,000 --> 00:45:40,239
Speaker 1: what does life look like now? And obviously it's so

944
00:45:40,280 --> 00:45:42,560
Speaker 1: different than it was back then, but like day to day,

945
00:45:42,640 --> 00:45:44,080
Speaker 1: are you in the stores or a lot or what

946
00:45:44,120 --> 00:45:44,560
Speaker 1: are you doing?

947
00:45:44,880 --> 00:45:47,200
Speaker 4: Yeah, so there's a lot of traveling. You know, we're

948
00:45:47,239 --> 00:45:51,239
Speaker 4: going to Florida, going to Texas for another bottling thing.

949
00:45:51,640 --> 00:45:54,600
Speaker 4: We're always in one of the stores. In the office,

950
00:45:54,760 --> 00:45:59,680
Speaker 4: I'm between La and New York. Now, we have a

951
00:45:59,719 --> 00:46:05,200
Speaker 4: lot of stuff to watch over. So really early mornings

952
00:46:05,239 --> 00:46:06,520
Speaker 4: and late nights.

953
00:46:06,800 --> 00:46:09,080
Speaker 2: Are we working out in the morning? Do we have

954
00:46:09,120 --> 00:46:10,040
Speaker 2: a fitness routine?

955
00:46:10,560 --> 00:46:12,880
Speaker 4: We're trying to work out in the morning. We're trying

956
00:46:12,920 --> 00:46:14,360
Speaker 4: definitely have a fitness routine.

957
00:46:14,440 --> 00:46:16,120
Speaker 2: Yeah, yeah, trying to get.

958
00:46:15,960 --> 00:46:17,920
Speaker 3: A better fitness routine. But there's a routine there.

959
00:46:18,120 --> 00:46:19,880
Speaker 2: Yeah, if you need help, you let me know. I

960
00:46:19,880 --> 00:46:20,279
Speaker 2: got you.

961
00:46:20,320 --> 00:46:22,120
Speaker 4: Cool, I'm here to help. Love it.

962
00:46:22,400 --> 00:46:25,080
Speaker 1: If you think about the best piece of advice you

963
00:46:25,120 --> 00:46:28,520
Speaker 1: guys have been offered in your time starting chacha, what

964
00:46:28,560 --> 00:46:29,440
Speaker 1: do you think that would be.

965
00:46:31,239 --> 00:46:35,120
Speaker 4: I think my brother gave me a really good piece

966
00:46:35,160 --> 00:46:39,240
Speaker 4: of advice which was get better before you get bigger.

967
00:46:39,920 --> 00:46:44,839
Speaker 4: And I think there's a fallacy out there that when

968
00:46:44,880 --> 00:46:49,520
Speaker 4: your company gets bigger, or especially for restaurants, when restaurant

969
00:46:49,600 --> 00:46:53,200
Speaker 4: chains get big, they sell out. I think when you

970
00:46:53,239 --> 00:46:56,720
Speaker 4: get bigger, there's an opportunity to sometimes lower your quality,

971
00:46:56,719 --> 00:46:59,960
Speaker 4: but there's an even bigger opportunity to get a lot

972
00:47:00,040 --> 00:47:01,880
Speaker 4: lot better and be able to do things that you

973
00:47:01,880 --> 00:47:03,560
Speaker 4: would never be able to do if you only had

974
00:47:04,120 --> 00:47:06,920
Speaker 4: a mom and pop operation. So I think that we

975
00:47:06,920 --> 00:47:08,200
Speaker 4: always try and stick by that.

976
00:47:08,600 --> 00:47:11,160
Speaker 3: And I would say the other one is that people,

977
00:47:11,520 --> 00:47:14,520
Speaker 3: some people have told us us to trust ourselves, especially

978
00:47:14,560 --> 00:47:16,520
Speaker 3: as we continue to get bigger. Kind of it seems

979
00:47:16,560 --> 00:47:18,799
Speaker 3: like the pressure gets more and more, so you look

980
00:47:18,960 --> 00:47:21,520
Speaker 3: to get advice from other people. But at the end

981
00:47:21,520 --> 00:47:24,759
Speaker 3: of the day, Chacha was built on like doing what

982
00:47:24,760 --> 00:47:26,799
Speaker 3: Matt and I felt was right, and I think we

983
00:47:26,840 --> 00:47:27,960
Speaker 3: just need to continue to do that.

984
00:47:28,200 --> 00:47:32,520
Speaker 1: I mean, trust is a big word, right. I'm sure

985
00:47:32,960 --> 00:47:36,000
Speaker 1: there have been times where it's really fun building a

986
00:47:36,040 --> 00:47:38,640
Speaker 1: business with your best friend, but also like, shoot, I'm

987
00:47:38,680 --> 00:47:41,239
Speaker 1: doing this with my friend, and times it can be

988
00:47:41,320 --> 00:47:44,239
Speaker 1: frustrating when you Conrad look at Matt, like, what is

989
00:47:44,280 --> 00:47:45,120
Speaker 1: it that you like?

990
00:47:45,200 --> 00:47:47,120
Speaker 2: About what he does for your company.

991
00:47:47,719 --> 00:47:49,480
Speaker 3: Well, I think we always talk about it. We balance

992
00:47:49,480 --> 00:47:54,160
Speaker 3: each other out really really well. So Matt is definitely

993
00:47:54,239 --> 00:47:59,200
Speaker 3: more emotional, high energy and like out there pitching a

994
00:47:59,239 --> 00:48:01,480
Speaker 3: ton of ideas and putting a lot of stuff out

995
00:48:01,520 --> 00:48:03,120
Speaker 3: there a lot of the time, and I think I'm

996
00:48:03,160 --> 00:48:06,640
Speaker 3: more level headed and grounded. So the tension between us,

997
00:48:06,680 --> 00:48:08,480
Speaker 3: I think really gets us to a point where we

998
00:48:08,560 --> 00:48:09,279
Speaker 3: both feel really.

999
00:48:09,200 --> 00:48:12,280
Speaker 4: Comfortable heading the clouds feet on the ground.

1000
00:48:12,560 --> 00:48:13,000
Speaker 2: I love it.

1001
00:48:13,040 --> 00:48:16,600
Speaker 1: You're really tall that way, you know, really tall that way,

1002
00:48:16,640 --> 00:48:18,839
Speaker 1: a lot of ground. Matt, what is it that you

1003
00:48:18,920 --> 00:48:19,720
Speaker 1: like about Conrad?

1004
00:48:20,120 --> 00:48:24,360
Speaker 4: Yeah, we're yin and yang. If I make decisions based

1005
00:48:24,360 --> 00:48:29,640
Speaker 4: on emotion, Conrad makes decisions on a rational basis, and

1006
00:48:30,840 --> 00:48:37,040
Speaker 4: he is very very shrewd, and he can make a

1007
00:48:37,160 --> 00:48:42,960
Speaker 4: split second decision on something that's really important, a great judgment.

1008
00:48:43,600 --> 00:48:46,840
Speaker 1: All right, the finishing question, unless you have do you

1009
00:48:46,840 --> 00:48:48,319
Speaker 1: have anything that you want to ask me?

1010
00:48:48,480 --> 00:48:49,120
Speaker 2: Are we good here?

1011
00:48:49,920 --> 00:48:51,640
Speaker 3: I'm kind of curious about the finness rou two now.

1012
00:48:52,239 --> 00:48:53,680
Speaker 1: I mean we can get into that after, but I'm

1013
00:48:53,719 --> 00:48:55,400
Speaker 1: just saying, like, I'm a certified run coach on a

1014
00:48:55,400 --> 00:48:57,080
Speaker 1: personal trainer, so like, if you need.

1015
00:48:56,960 --> 00:49:00,120
Speaker 4: Help, yeah, let's let's work out always trying to work

1016
00:49:00,160 --> 00:49:00,920
Speaker 4: out more perfect.

1017
00:49:01,080 --> 00:49:04,839
Speaker 1: Okay, right now you have an opportunity, Matt, to give

1018
00:49:05,480 --> 00:49:08,120
Speaker 1: the Matt who's down in ten red bulls a day,

1019
00:49:08,360 --> 00:49:11,520
Speaker 1: unsure about what his future is going to hold one

1020
00:49:11,560 --> 00:49:12,360
Speaker 1: piece of advice.

1021
00:49:12,400 --> 00:49:15,480
Speaker 2: Looking back on that hurl moment, what do you tell them?

1022
00:49:16,160 --> 00:49:23,600
Speaker 4: Trymaga. I'm kidding. I think trust your gut, connect the

1023
00:49:23,640 --> 00:49:27,520
Speaker 4: dots backwards. I read somewhere. If you are trying to

1024
00:49:27,520 --> 00:49:31,880
Speaker 4: figure out where your strengths lie, if you make a

1025
00:49:31,920 --> 00:49:35,279
Speaker 4: really key decision in your life, write it down and

1026
00:49:35,360 --> 00:49:38,359
Speaker 4: then track your progress after six months or a year,

1027
00:49:38,400 --> 00:49:40,520
Speaker 4: and you'll quickly find where your strengths and where your

1028
00:49:40,520 --> 00:49:46,160
Speaker 4: weaknesses lie. And then most importantly, really find something that

1029
00:49:46,200 --> 00:49:49,240
Speaker 4: you love doing. That's the most important thing. It doesn't

1030
00:49:49,239 --> 00:49:53,839
Speaker 4: matter what it is, could be anything. If you don't

1031
00:49:53,880 --> 00:49:55,719
Speaker 4: love what you're doing, you're going to burn out at a

1032
00:49:55,640 --> 00:49:57,839
Speaker 4: certain point and somebody's going to do it better than you.

1033
00:49:58,400 --> 00:50:00,440
Speaker 4: I really love what I do, so have to work

1034
00:50:00,440 --> 00:50:02,960
Speaker 4: a day in my life. So you know, you can

1035
00:50:03,040 --> 00:50:05,879
Speaker 4: quickly look back on your like I look back, Wow,

1036
00:50:06,320 --> 00:50:08,520
Speaker 4: those three years passed by, and if I was doing

1037
00:50:08,560 --> 00:50:10,759
Speaker 4: something that I didn't love. I would look at all

1038
00:50:10,800 --> 00:50:14,360
Speaker 4: that time that I spent working at ten eleven o'clock

1039
00:50:14,360 --> 00:50:18,520
Speaker 4: at night as time wasted, whereas I look at you know,

1040
00:50:18,640 --> 00:50:21,120
Speaker 4: going out at night as time wasted. Now, so it.

1041
00:50:21,320 --> 00:50:25,160
Speaker 2: Flipped anything, Dad, How do you feel?

1042
00:50:25,400 --> 00:50:29,640
Speaker 3: I would just say just to slow down because sometimes

1043
00:50:29,760 --> 00:50:32,000
Speaker 3: I think today in the world we live in, everyone

1044
00:50:32,080 --> 00:50:34,959
Speaker 3: thinks you need to do everything really quickly. But there's

1045
00:50:34,960 --> 00:50:39,600
Speaker 3: definitely a huge difference in rushing and being efficient. So

1046
00:50:39,680 --> 00:50:41,839
Speaker 3: if you just slow down and efficiently get through all

1047
00:50:41,840 --> 00:50:44,239
Speaker 3: your tasks, don't end up getting done better than if

1048
00:50:44,280 --> 00:50:45,239
Speaker 3: you rush through all of them.

1049
00:50:45,560 --> 00:50:47,479
Speaker 2: I love it. Guys, Thanks so much for your time.

1050
00:50:47,640 --> 00:50:48,040
Speaker 4: Thank you.

1051
00:50:48,320 --> 00:50:50,799
Speaker 1: Please take a moment and leave a quick review of

1052
00:50:50,840 --> 00:50:53,440
Speaker 1: the podcast by clicking the link with the description to

1053
00:50:53,520 --> 00:50:56,799
Speaker 1: this episode. We all face multiple hurroles in life. I

1054
00:50:56,840 --> 00:50:58,799
Speaker 1: want to hear about yours. Reach out to me at

1055
00:50:58,800 --> 00:51:01,400
Speaker 1: Emily at Hurdle dot You us connect with the podcast

1056
00:51:01,440 --> 00:51:04,880
Speaker 1: on Instagram and Twitter at Hurdle Podcast. Guys, where do

1057
00:51:04,920 --> 00:51:07,279
Speaker 1: they find you? Where do they connect with? Chatcha Give

1058
00:51:07,360 --> 00:51:08,880
Speaker 1: me the lowdown.

1059
00:51:09,400 --> 00:51:15,400
Speaker 4: At Chatamata chachamata dot com and you can find us

1060
00:51:15,400 --> 00:51:16,320
Speaker 4: at any of our stores.

1061
00:51:16,480 --> 00:51:18,239
Speaker 2: Yeah, hanging out drinking a lot of time.

1062
00:51:18,760 --> 00:51:22,640
Speaker 1: Always I am at Emily a body, another hurdle conquered.

1063
00:51:23,080 --> 00:51:24,120
Speaker 2: Catch you guys, next time.