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Speaker 1: What's up?

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Speaker 2: Its way up with Angelayee. I'm Angela Yee and joining

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Speaker 2: me today, I have the editor in chief of Alpha Magazine.

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Speaker 2: We have Luciano Lane here.

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Speaker 1: What's up?

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Speaker 3: What's up?

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Speaker 1: I'm good, you know, I mean there's a reason why.

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Speaker 2: You know, I'm kidding. But first of all, just to

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Speaker 2: be clear, we do always like to highlight people who

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Speaker 2: are entrepreneurs. You know, we know you've had multiple things

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Speaker 2: and businesses going on, but right now today we're here

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Speaker 2: about Alpha Magazine and I'm on the cover.

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Speaker 1: Yeah.

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Speaker 3: Yeah, Well the reason that came to mind was, you know,

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Speaker 3: I've watched you from Afar and you've given so many

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Speaker 3: flowers to so many people. You're all about empowering other

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Speaker 3: people and just you're just such an inspiration and I

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Speaker 3: felt like it was time for you to have yours.

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Speaker 3: So that was like my number one goal, and I

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Speaker 3: was like, we gotta do this for Women's Month. You know,

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Speaker 3: she's somebody that I really respect and I really enjoy

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Speaker 3: what you do for the community, and I just feel

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Speaker 3: like any way I can help in the future, you know,

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Speaker 3: I'm here and I just respect everything you have to offer.

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Speaker 2: Well, thank you, and you guys sent over some great

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Speaker 2: questions for the interview and all of that. You know,

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Speaker 2: I just I feel like this is my twentieth year

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Speaker 2: in radio this year, and I know I was talking

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Speaker 2: about that behind the scenes at the photo shoot and

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Speaker 2: I was like, wow, this is crazy. It's twenty years

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Speaker 2: for me in November this year. And sometimes we're just

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Speaker 2: doing the work. Like I'm normally the one that's interviewing people,

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Speaker 2: you know, not always the person getting interviewed. So I've

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Speaker 2: always felt like what I do is more of a

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Speaker 2: vessel to help other people, you know, get what they

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Speaker 2: have going on.

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Speaker 1: Right same say out there.

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Speaker 2: Tell us about your beginnings though, because aside from the

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Speaker 2: publishing world, you have and you have a book out too,

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Speaker 2: by the way, Thirteen Letters to My Children, but you

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Speaker 2: also have done talent management. You've been an artist as well.

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Speaker 3: Yeah, yeah, I've been an artist as well. I started

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Speaker 3: out as an artist and then I took the transition

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Speaker 3: of being a ghostwriter and doing the behind the scenes

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Speaker 3: and stuff like that. I really enjoyed it. Then that

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Speaker 3: led into photography and then it just kind of went

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Speaker 3: from there. But the magazine came to me was I

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Speaker 3: just thought like I wanted to create something that could

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Speaker 3: highlight people in a different way. And I know when

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Speaker 3: people hear the name out for they're probably thinking like, oh,

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Speaker 3: it's a massie magazine or something like that. But really

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Speaker 3: it's just a mindset, you know. I think it's a

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Speaker 3: certain type of act of service that you have where

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Speaker 3: you're like, I'm willing to be selfless and put other

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Speaker 3: people first, and I just wanted to do something to

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Speaker 3: just highlight our people. I mean, there's so many magazines

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Speaker 3: out here that are you know, and they work for

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Speaker 3: what they work for now. I will never discredit what

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Speaker 3: they've done for the community, but I just wanted to

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Speaker 3: be you know, I had a goal. Of my goal

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Speaker 3: was I wanted to be the first black owned magazine

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Speaker 3: that was inclusive on newstands, Like why don't we deserve

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Speaker 3: to be on the covers? What the Hillary swanks and

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Speaker 3: everybody else? So, I mean, I just wanted to show

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Speaker 3: us in a different light, regardless of what genre that

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Speaker 3: person's in. I wanted to bring something different to the table.

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Speaker 1: And you had Rick Ross on the cover recently too.

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Speaker 3: Right him and Dre Ross.

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Speaker 1: Yeah, okay, so talk to me about that issue.

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Speaker 3: So it was a digital issue. Dre Ross is somebody

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Speaker 3: I've worked with for about seven years now, and I

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Speaker 3: met him when he was just on his come up,

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Speaker 3: and we've worked really well together and I've been kind

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Speaker 3: of like helping with the management and the development. And

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Speaker 3: he was like, hey, you know, I got this opportunity.

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Speaker 3: I'm getting ready to do this song. So I tried

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Speaker 3: to help him in the system as much as I can,

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Speaker 3: and we put together a team. I'm actually credited on

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Speaker 3: the video that they did bands as the art visual director,

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Speaker 3: and so we just had a moment and they were

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Speaker 3: able to we were able to facilitate everything that we

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Speaker 3: needed and it just came out right and it was cool.

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Speaker 2: You know, with so many people shying away from the

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Speaker 2: magazine business, can you talk to me about what made

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Speaker 2: you say we're going full rittle into this.

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Speaker 1: You know.

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Speaker 3: I think people don't want to do the magazine because

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Speaker 3: it requires a lot of work, It requires a lot

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Speaker 3: of thinking. You have to be strategic, but it's really

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Speaker 3: not as complicated as people make it seem. I think

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Speaker 3: my thing is when you find something that you're passionate about.

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Speaker 3: I mean, you can be as very skillful as you

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Speaker 3: want to be, but I think ambition and having that

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Speaker 3: obsession to want to do great plays a huge factor

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Speaker 3: on the outcome of what you get out of that situation.

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Speaker 1: Right.

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Speaker 2: And you know what I also want to talk about

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Speaker 2: is Debora Cox.

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Speaker 1: She was on a cover.

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Speaker 2: Also, and then I saw her also doing interviews for

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Speaker 2: Alpha magazine previously. So yeah, that was interesting to me

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Speaker 2: to see Deborah Cox in that position.

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Speaker 1: How did that happen?

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Speaker 3: So actually, how it happened was we did my guy

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Speaker 3: Tay Revere, he's a makeup artist. He set it up

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Speaker 3: for us, and Debora did the photo shoot we did

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Speaker 3: in LA and after the photo shoot, me and her

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Speaker 3: had a co conversation. It was like a two hour

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Speaker 3: conversation and it just led into about We were talking

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Speaker 3: about love and life and just commune. I mean, anything

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Speaker 3: you can think about when two people just get along.

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Speaker 3: We were talking about it and I was like, Hey,

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Speaker 3: have you ever thought about being a creator director for Alpha?

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Speaker 3: And she was just like really, And so we started

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Speaker 3: working there and then it translated to her being and

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Speaker 3: executive director. And you know, we still I still have

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Speaker 3: with respect and we still I don't say she's still

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Speaker 3: with the company more, but she's elevating in her career,

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Speaker 3: and that was the goal for it. You know, it

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Speaker 3: was just to bring her in, to give her a

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Speaker 3: platform because I feel like a lot of people wasn't

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Speaker 3: familiar with DEBRAA. Cox, but I got her in Forbes.

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Speaker 3: I did a lot of behind the scenes work for her.

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Speaker 3: But like, she's an incredible woman. Uh you know, LaSelle,

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Speaker 3: They're just a great team and I have the most

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Speaker 3: respect for her and just everything that she's done. Yeah,

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Speaker 3: she's an amazing person.

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Speaker 2: Yeah all right, So when are we going to be

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Speaker 2: able to get our hands on the actual magazine?

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Speaker 3: So we were actually on our way to go get it,

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Speaker 3: but it didn't come right on time. So it's actually delivered,

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Speaker 3: so it'll be here. It's here today basically. Okay, now,

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Speaker 3: but we have a surprise for you.

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Speaker 1: Okay, what's the surprise?

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Speaker 3: I like to when there's delays, I gotta have surprises.

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Speaker 3: The matchup for So what we're gonna do this Saturday

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Speaker 3: and Time Square? We're gonna have your billboard?

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Speaker 1: Oh a billboard?

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Speaker 3: Yeah? What your cover?

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Speaker 1: Oh my god, that's amazing. So how do I like,

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Speaker 1: how can I go see it?

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Speaker 3: Like?

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Speaker 2: Where?

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Speaker 1: Tell me where it's gonna be?

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Speaker 3: So what I'm gonna do is I'm gonna talk with

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Speaker 3: you guys and get what time you want to do.

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Speaker 3: I'm gonna I'm gonna customate it to be when you're already,

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Speaker 3: when you want to be there. How many times you

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Speaker 3: wanted to play, but it'll be there. So I wanted

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Speaker 3: to give you that.

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Speaker 2: That's huge things, absolutely absolutely, And what's the vision for

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Speaker 2: Alpha Magazine moving forward?

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Speaker 3: You know, I think the vision uh and I don't

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Speaker 3: want to say for me, but I think for as

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Speaker 3: a collective of people. I want to get like minded

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Speaker 3: individuals who are not content with the way things are,

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Speaker 3: and we can challenge each other to do better and

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Speaker 3: come together and say, hey, you know what, we're complaining

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Speaker 3: about this, but what can we do about it? What's

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Speaker 3: the solution? So I just you know, we went from

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Speaker 3: being just a fashion magazine to now being women men

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Speaker 3: high fashion. But also we're a human empowerment magazine. So

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Speaker 3: I think the goal for me is just you know,

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Speaker 3: really catapulting people but also showing people in a different light.

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Speaker 3: So any you know, speaking of that, we have a

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Speaker 3: I'm doing an event in April Wama a part of

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Speaker 3: an event, Jamal. I don't want to say the brother's

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Speaker 3: name wrong, what his name is, Jamal Thornhill. He's a

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Speaker 3: fellow of my brother's keeper.

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Speaker 1: Okay, okay, so keeper, Yeah, yeah.

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Speaker 3: That's They have an event going on and he is working.

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Speaker 3: He organized an event with State New York Senator Leeword

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Speaker 3: Comery and I'm gonna be a keynote speaker there. So

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Speaker 3: I'm just trying to come together and bring the right

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Speaker 3: minds together because this is deeper than magazine, you know,

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Speaker 3: I think that this is there's a conversation that needs

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Speaker 3: to be add and you know, people like yourself need

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Speaker 3: to can you know, continuously be highlighted and uplift and

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Speaker 3: any I have a lot of resources and anything that

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Speaker 3: I can do to help anyone. I just want to.

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Speaker 3: I feel like I want to do my active service

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Speaker 3: to help people. That's it. You know.

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Speaker 2: I was purging my house over the weekend, and one

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Speaker 2: of the things that I did was I was finding

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Speaker 2: like all these old magazines that I was in because

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Speaker 2: it's not like there's no feeling like being in a magazine, correct,

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Speaker 2: I mean much less being on the cover of a magazine,

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Speaker 2: which is really amazing and I'm.

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Speaker 1: Grateful for that.

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Speaker 2: But it was just interesting because I was looking at

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Speaker 2: like the first ever time I was in a magazine.

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Speaker 1: I actually have that magazine still.

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Speaker 2: Remember back in the day they used to have you

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Speaker 2: would be at a party and they would be like

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Speaker 2: a part of the magazine that was like all party pictures,

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Speaker 2: like who was at the party? You know, we don't,

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Speaker 2: I guess need that anymore because we have Instagram, right media.

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Speaker 2: But I still remember the first time I ever was

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Speaker 2: like in one of those pictures in a magazine and

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Speaker 2: I still had it was this magazine called One Worlds. Yeah,

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Speaker 2: and I was like, look at me. I had corn rolls.

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Speaker 2: Of course back then. But then even like the first

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Speaker 2: time when I started working in radio as serious on

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Speaker 2: Shade forty five, the first ever shoot I did a

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Speaker 2: double XL magazine did Shave forty five, you know limited

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Speaker 2: like special magazine, and I had a little shoot in

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Speaker 2: there and that was like my first ever magazine like

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Speaker 2: profile piece. And so just things like that I think

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Speaker 2: are really important for people to have that in history

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Speaker 2: because everything is and I think the digital support of

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Speaker 2: that is important too, absolutely, but there's just something to

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Speaker 2: be said for having something like you know there you

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Speaker 2: actually feel and sit on a toilet and read.

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Speaker 3: Yeah, absolutely, I agree with you. I agree with you

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Speaker 3: one hundred percent. That's really big. I mean, let me

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Speaker 3: ask you, what what did you think about the experience

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Speaker 3: with Alpha.

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Speaker 2: Just First of I was an all black teams, which

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Speaker 2: was really great and fun. The music was amazing. They

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Speaker 2: were like, what do you want to hear? I had

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Speaker 2: the Afrobeats playlist going too, but everybody was great, like

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Speaker 2: it was a very comfortable experience. What's the designer's name,

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Speaker 2: because we want to make sure we shout him out

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Speaker 2: to just ten, okay, just ten.

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Speaker 1: So we used all his clothes and you.

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Speaker 2: Guys had like a lot of things for me to

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Speaker 2: choose from, you know, comfortably speaking, because you know how

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Speaker 2: I dress.

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Speaker 1: I'm very like and always like sweatshirts.

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Speaker 3: Feel more comfortable.

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Speaker 2: Yeah that's how Yeah, yeah that's how I am though.

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Speaker 2: That's just how I've always been. And it was, you know,

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Speaker 2: great selections. You guys really paid attention to what it

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Speaker 2: was that I liked and needed. I also have on

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Speaker 2: a wig, and that's different for me too, so when

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Speaker 2: people saw these pictures they were like, who's that. I'm like,

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Speaker 2: that's me, but definitely had on a wig, so it

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Speaker 2: wasn't something that would look like how I always look.

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Speaker 2: So I think that that also really helped. But the

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Speaker 2: whole team was great.

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Speaker 3: I appreciate that. I mean, I really strive for perfection

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Speaker 3: and not as in I want things to be perfect,

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Speaker 3: but I want to create like I feel like great

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Speaker 3: relationships are like a home cooked meal, right, and I

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Speaker 3: just want to leave a great taste. You know, you

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Speaker 3: want to keep coming back for seconds, and if you

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Speaker 3: you only got one time to make a good first impression.

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Speaker 3: And I think my goal was, you know, whatever you

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Speaker 3: or your team needed. I just had it in my

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Speaker 3: heart to say, let's just take care of her. You know,

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Speaker 3: she's our sister. Let's make sure she's great. Let's take

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Speaker 3: care of her. And you know, I didn't really have

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Speaker 3: to coach the team too well. You know, everybody was

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Speaker 3: just you know.

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Speaker 1: They're pretty easy to work with.

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Speaker 3: You are very easy to work with, very easy to

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Speaker 3: work with.

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Speaker 2: I was chilling, and you know, shout out to my

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Speaker 2: guy h O, who also was there working hard.

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Speaker 1: He by the way, just like you used to be

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Speaker 1: a rapper.

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Speaker 3: Oh yeah, I tell you that.

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Speaker 1: I know he did.

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Speaker 3: Me and him got a lot to talk about it.

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Speaker 2: So y'all have had past lives. He's so mad that

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Speaker 2: I just revealed that right now. But yes, he also

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Speaker 2: what made you say I'm not doing this anymore? Like

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Speaker 2: I know you said you did ghostwriting, but then what

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Speaker 2: made you just say all right?

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Speaker 3: You know? I think what it was was when it

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Speaker 3: comes to like the mindset of the way the structure

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Speaker 3: is built, and you might have somebody who's like super attractive,

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Speaker 3: like a trade Songs or a drake, and you might

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Speaker 3: be marketed a certain way, which is they're gonna market

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Speaker 3: you single and this and that, and you might have

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Speaker 3: somebody who's not as whatever, and they might say we

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Speaker 3: want you to be this way. I think for me

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Speaker 3: is like at that particular time, it was a complicated

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Speaker 3: space for me because I was maintaining a relationship, so

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Speaker 3: you know, trying to have a relationship and trying to

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Speaker 3: promote yourself as single. That's a lot for a person

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Speaker 3: extremely young to carry, you know, and it's hard to get.

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Speaker 3: You know, you get caught up in all the desires

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Speaker 3: and temptation. I felt like I wanted to learn the business.

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Speaker 3: I wanted to be behind the business. I wanted to

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Speaker 3: find another way that we can break artists without having

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Speaker 3: to degrade ourselves or you know, promote ourselves a certain way.

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Speaker 3: And I mean that was really what it was. I mean,

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Speaker 3: I think it was just more so that I lost

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Speaker 3: the love for I didn't really have the passion to

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Speaker 3: do it anymore. And I really felt the enjoyment of

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Speaker 3: writing the songs and being able to do it in

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Speaker 3: that perspective. So I mean, from that experience, you know,

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Speaker 3: even though it was ghostwriting, it was a great experience

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Speaker 3: because it was a great relationship, you know, and those

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Speaker 3: relationships and they just nurtured itself and here we are.

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Speaker 2: Today, all right, Well we love to see it. Well,

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Speaker 2: I am excited. Where can people find the magazine issue?

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Speaker 3: So they can go to the website out of themagazines

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Speaker 3: dot com. And we're actually on newsstands too. We got Walmart, Target, Bars,

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Speaker 3: and Nobles on our website. We're probably doing about eighteen

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Speaker 3: million monthly subscribers, so we have turned up a lot.

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Speaker 3: So I'm really grateful to anybody who has supported us.

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Speaker 2: I mean, like I said, we wait eighteen million monthly subscribers.

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Speaker 2: That's amazing. Yeah, how was advertising them? Because I know,

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Speaker 2: and this is something that Roland Martin shout out to him.

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Speaker 2: Always talks about how a lot of these corporations aren't

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Speaker 2: spending their dollars with you know, with black media the

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Speaker 2: way that they should.

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Speaker 3: Well, you know what it was. I can honestly say this.

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Speaker 3: It wasn't any money that we put into marketing or

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Speaker 3: anything like that. It was really the talent. You know,

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Speaker 3: we put the talent on there and just give them

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Speaker 3: that experience. Because think about it, when's the last time

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Speaker 3: you've seen this celebrity shoot for this magazine and they're

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Speaker 3: happy about it, and they're promoting it nine times out

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Speaker 3: of ten. They don't have no control of it. They

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Speaker 3: don't know when it comes out. It's not the greatest experience.

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Speaker 3: It's just like, Okay, my publish told me to do this,

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Speaker 3: and I'm just going to do it. But we we

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Speaker 3: tapped into creating a really good experience for them, you know,

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Speaker 3: and making sure that they felt so comfortable that every

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Speaker 3: single cover that we've had we've worked with, ninety percent

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Speaker 3: of them, they reposted it. They consistently reposted it, you

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Speaker 3: know they and that just kind of organically built itself.

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Speaker 3: And I think it's because it was so different and

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Speaker 3: when people see the magazine. Like a lot of people

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Speaker 3: when they first saw it, they thought it was white on.

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Speaker 3: They was like, oh, you got investors, and I'm like,

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Speaker 3: oh no, it's not. It's black owned. So I would

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Speaker 3: say I'm grateful for every single individual, even if they

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Speaker 3: wasn't a list. Everybody played a huge factor of the team.

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Speaker 3: I mean, you know, when you open a magazine, you'll

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Speaker 3: see the team's credit, you know, everybody. That's the first

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Speaker 3: magazine I've seen that every single person involved was tagged

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Speaker 3: or credited and mentioned per page. And I think that

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Speaker 3: leve alone just makes people more motivated to want to work.

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Speaker 3: I mean, if you're doing eight to ten hours working

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Speaker 3: with a celebrity and you only get into Instagram tag,

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Speaker 3: I mean, how is that even good enough? You know?

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Speaker 3: So I want I want to continue to take what

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Speaker 3: I know and just being like the iPhone and keep

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Speaker 3: updating my software with new information and trying to advance

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Speaker 3: in the best ways I can. And I couldn't deal

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Speaker 3: without people like you.

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Speaker 2: All right, Well, thank you so much. And again I'm

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Speaker 2: Luciano Lean for joining us. How can people reach you personally?

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Speaker 3: I'm on Instagram at I am Luciana Lane, you know,

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Speaker 3: so pretty much that is to connect to everything and

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Speaker 3: you'll see everything you need to see there.

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Speaker 2: All right, Well, thank you so much for joining us

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Speaker 2: and for putting me on the cover of the magazine.

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Speaker 1: My guy Ho is in the room too. He's a

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Speaker 1: business owner.

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Speaker 2: Rest make sure you follow him Chase Republic and you

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Speaker 2: know he does a lot of stuff for me and

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Speaker 2: bookings and I know he did his own shoot that day.

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Speaker 3: Yeah, well, he's amazing. This is my guy ho Is.

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Speaker 3: I would say I run across a lot of people

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Speaker 3: who have teams and stuff, and out of everybody, I've

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Speaker 3: worked with you guys for my favorite people. So Ho

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Speaker 3: is an amazing person.

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Speaker 1: You don't say that to everybody. I'm going to go back.

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Speaker 3: I'm very You can check the interviews. Checking the interviews

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Speaker 3: I'm sending on the record shows my guy. I really

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Speaker 3: appreciate you, Angela. And again, like I said, I felt

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Speaker 3: like all the flowers that you've given to people, I

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Speaker 3: just wanted to highlight you and I just want to

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Speaker 3: continue to bring people like you who are like minded,

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Speaker 3: who I feel that deserve to be on there. So

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Speaker 3: you guys got Alpha support And if there's ever anything

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Speaker 3: that I can do for you, guys, I got your

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Speaker 3: back one hundred percent.

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Speaker 1: Thank you.

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Speaker 2: You definitely told us that as well that day. Shout

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Speaker 2: out to I guy Maurice. He's also our brother as well.

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Speaker 3: Oh yeah, yeah, you would.

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Speaker 2: Like who's more reely all right, it's swell y'all. Thank

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Speaker 2: y'all so much.

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Speaker 3: Well,