WEBVTT - How the Facebook Redesign Works

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<v Speaker 1>Brought to you by the reinvented two thousand twelve camera.

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<v Speaker 1>It's ready. Are you get in touch with technology? With

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<v Speaker 1>tech stuff from how stuff works dot com. Hi there,

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<v Speaker 1>Welcome to the podcast. My name is Chris Polette. I'm

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<v Speaker 1>an editor here at how Stuff Works and with me

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<v Speaker 1>according to its profile on Facebook, is writer Jonathan Strickland.

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<v Speaker 1>Will you be my friend? Sure? So, yeah, Today we're

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<v Speaker 1>gonna talk about Facebook in general and the recent Facebook

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<v Speaker 1>redesign in particular. UM. In case you have been under

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<v Speaker 1>a rock for the last four years, here's the brief

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<v Speaker 1>overview of Facebook. It's an online social network, uh debuted

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<v Speaker 1>in two thousand four and it was originally UM geared

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<v Speaker 1>for college students, so that's what the For the first

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<v Speaker 1>several months of development, it was pretty much just college

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<v Speaker 1>kids using this to to build up groups of friends

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<v Speaker 1>and keep in contact with each other and find out

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<v Speaker 1>what each other are doing and all that sort of thing.

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<v Speaker 1>And then eventually Facebook opened it up to the public

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<v Speaker 1>in general, and everyone and their dog got a Facebook page.

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<v Speaker 1>And I'm not kidding there are dogs with Facebook pages

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<v Speaker 1>and cats as well. They don't discriminate. Um. And then

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<v Speaker 1>in August of two thousand six. So two years after debuted,

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<v Speaker 1>Facebook announced that it was going to open up uh

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<v Speaker 1>some of its programming to developers, and a year later,

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<v Speaker 1>in two thousand seven, they actually allowed developers to use

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<v Speaker 1>Facebook as a platform. And then that's when you saw

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<v Speaker 1>this explosion of of applications hit Facebook. So, um, if

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<v Speaker 1>you are the person who has the zombie pirate, armored

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<v Speaker 1>night Scribulous uh Facebook profile, you know exactly what I'm

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<v Speaker 1>talking about here, unless, of course, that yours is one

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<v Speaker 1>of the ones affected by a Scrabulous you might be

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<v Speaker 1>you might be surprised to know there's there was a

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<v Speaker 1>basically a knockoff of the game, the popular Scrabble brand

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<v Speaker 1>crossword game by Hasbro UM And you might say, why

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<v Speaker 1>are you using the trademark name, Well, that's uh, somebody

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<v Speaker 1>did a knockoff these two guys in India, um basically

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<v Speaker 1>because Hasbro didn't have their own version of Scrabble on there.

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<v Speaker 1>And you might say, why do I care about this program? Well,

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<v Speaker 1>Scrabulous became huge. It was a very very popular way

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<v Speaker 1>to network with with other Facebook users with friends and family.

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<v Speaker 1>Speaking from personal experience, been playing Scrabulous for for months

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<v Speaker 1>with different family members across the country, and UH, Hasbro

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<v Speaker 1>got a little jealous, and all of a sudden, everywhere

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<v Speaker 1>you turn on all these websites after Scrabble UH made

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<v Speaker 1>its debut and Hasbro is announcing a lawsuit against the

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<v Speaker 1>creator Subscribulous. It's on every news site everywhere from the

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<v Speaker 1>United States to everywhere else in the world. It's amazing

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<v Speaker 1>how a scrap bowl game became the talk of Facebook

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<v Speaker 1>for you know, a week or more, right, actually months, really,

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<v Speaker 1>because if you've been listening to other podcasts or if

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<v Speaker 1>you've read the news, you probably have seen things about

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<v Speaker 1>about this story. But really, let's let's let's try and

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<v Speaker 1>keep this in mind. Describulous is just one of many

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<v Speaker 1>programs that's on Facebook. In fact, I read one in

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<v Speaker 1>one source that there are now more than twenty four

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<v Speaker 1>thousand programs on Facebook. That's a lot of programs. And

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<v Speaker 1>the redesign kind of addresses this issue because here's here's

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<v Speaker 1>how these programs work. Developers create their own applications, UH,

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<v Speaker 1>they host them on their own servers, and then it

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<v Speaker 1>links to Facebook. And if you subscribe to one of

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<v Speaker 1>these applications, if you if you install it within your

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<v Speaker 1>profile page, you give that developer the right to look

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<v Speaker 1>at your information. Now, Originally Facebook said we just want

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<v Speaker 1>developers to look at whatever information they application needs to

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<v Speaker 1>know in order to ron. So maybe that's just the

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<v Speaker 1>number of friends you have or your profile name. But

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<v Speaker 1>the problem is that there was not really a way

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<v Speaker 1>to enforce that. So technically developers were getting as much

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<v Speaker 1>information as they wanted that was available on your profile.

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<v Speaker 1>So that could be your birthday. Even friends who had

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<v Speaker 1>set their profiles to private, if you UH installed an

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<v Speaker 1>application on your profile, the developer would be able to

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<v Speaker 1>look at that person's profile as if he or she

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<v Speaker 1>were you. So there were some major privacy issues early

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<v Speaker 1>on with this UH, with all these programs coming up. Yeah,

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<v Speaker 1>and I saw a report not too long ago about

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<v Speaker 1>a student who had been asked to give up even

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<v Speaker 1>more information, including his social Security number, and it got

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<v Speaker 1>him in a lot of trouble because it allowed UH,

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<v Speaker 1>it allows identity theft. So basically, once they've they've lulled

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<v Speaker 1>you into a sense of secure where you're willing to

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<v Speaker 1>give up some information. You know, there are some people

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<v Speaker 1>who are let's say less scrupulous, not scrupulous scrupulous than others, uh,

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<v Speaker 1>you know, are are starting to ask for more information

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<v Speaker 1>under the guys of hey, well we need this to

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<v Speaker 1>make your make the program work. And um, you know,

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<v Speaker 1>there have been people who have been fooled into thinking

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<v Speaker 1>that somebody is going to use this for a good purpose,

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<v Speaker 1>and you know, it's a bit of social engineering on

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<v Speaker 1>their part to get some information they probably shouldn't otherwise have.

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<v Speaker 1>And and even on a more benign level, that it

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<v Speaker 1>could mean something like selling your information to advertisers so

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<v Speaker 1>that you could be the the the target of targeted advertising.

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<v Speaker 1>And uh, I don't know about you, but I think

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<v Speaker 1>most people probably feel they see enough commercials as it is. Um. So,

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<v Speaker 1>so yeah, this was a big problem and that was

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<v Speaker 1>part of the reason Facebook was looking into its major redesign.

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<v Speaker 1>And another part was just that if you go to

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<v Speaker 1>a Facebook page and you look at someone's profile and

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<v Speaker 1>this person has subscribed to a lot of these applications, uh,

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<v Speaker 1>the page gets pretty cluttered. That's true. Each of these

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<v Speaker 1>applications has a little image that goes along with it.

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<v Speaker 1>So if you tell the program that you're installing that

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<v Speaker 1>you want to uh to include this in your profile,

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<v Speaker 1>then it's going to put another little badge on there.

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<v Speaker 1>It's it's not unlike I guess the badges you would

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<v Speaker 1>see on the side of a fighter jet in World

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<v Speaker 1>War Two every time they shot down another plane and

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<v Speaker 1>get the little thing on the side of the nose

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<v Speaker 1>where you'd have, you know, sixteen different ones. Well, on Facebook,

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<v Speaker 1>you know, you have, say, you have fifteen different applications installed,

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<v Speaker 1>and you let it show that on your profile page.

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<v Speaker 1>All of a sudden you've got this little string of

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<v Speaker 1>little I don't know, probably sixteen by sixteen pixel or

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<v Speaker 1>a thirty two by thirty two images, you know, representing

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<v Speaker 1>each of those applications. And and it gets worse than

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<v Speaker 1>that because some of the applications also put will put

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<v Speaker 1>a box in your profile page so that um, it'll

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<v Speaker 1>it'll take up even more space on your profile. Now,

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<v Speaker 1>not every application does that, but and you can choose

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<v Speaker 1>to not let it do that. But if you're not

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<v Speaker 1>paying attention and you're just saying, oh, I want to

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<v Speaker 1>be a pirate, Oh I want to be a zombie,

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<v Speaker 1>Oh I want to be aware wolf, Oh I love

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<v Speaker 1>this movie application, eventually you're you're a profile is just

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<v Speaker 1>gonna be filled with all these different boxes and it's

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<v Speaker 1>it's arranged vertically so you have to scroll down and

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<v Speaker 1>down and down, and it may be that that it

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<v Speaker 1>takes a good minute and a half to scroll all

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<v Speaker 1>the way through your page, which is not very elegant.

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<v Speaker 1>So that was another part of the redesign. We should

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<v Speaker 1>probably actually got around to talking about what the redesign

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<v Speaker 1>looks like. It's it's pretty neat. Actually. They they've organized

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<v Speaker 1>the Facebook profiles into tabbed pages, so everything is now

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<v Speaker 1>organized within tabs, and all those applications are now in

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<v Speaker 1>a tab called boxes. Um. I'm sure this probably has

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<v Speaker 1>some of the developers a little peeved because it's if

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<v Speaker 1>you're looking at the main profile page, you don't see

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<v Speaker 1>the applications there anymore. And I bet that's got some

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<v Speaker 1>people rubbed the wrong way. That's true, but it doesn't

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<v Speaker 1>make the the profile a lot easier to navigate. I mean,

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<v Speaker 1>rather than having a list of all your applications and

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<v Speaker 1>being limited to see only a few of them at

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<v Speaker 1>a time, you can actually hit the applications tab and

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<v Speaker 1>uh and see all the different applications in one place. Um.

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<v Speaker 1>You can also, you know, there's also links to your

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<v Speaker 1>friends to your inbox. You'll see your status updates right there,

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<v Speaker 1>and they opened up, UM, and they had basically three sections.

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<v Speaker 1>You had your left navigation and then the main content

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<v Speaker 1>on your profile, then another in the right rail. And

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<v Speaker 1>they basically got rid of the entire left navigation scheme

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<v Speaker 1>and put it into those tabs. So it really opens

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<v Speaker 1>up a lot of white space and makes the page

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<v Speaker 1>easier to uh, to get through. Right. It doesn't look

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<v Speaker 1>nearly as busy as it used to, and it's I

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<v Speaker 1>think it's a it's a huge improvement. UM. I do

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<v Speaker 1>use Facebook occasionally and UH, and I really do like

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<v Speaker 1>the new layout. Now, if you haven't seen the new layout,

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<v Speaker 1>that's probably because Facebook hasn't really rolled it out to

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<v Speaker 1>the site at large, but you can check it out

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<v Speaker 1>at www dot new dot Facebook dot com. That's in

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<v Speaker 1>e w UM and that's where you can see the

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<v Speaker 1>the the new design. And UH, I think it's pretty nifty.

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<v Speaker 1>I know too. Although a lot of the feedback that

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<v Speaker 1>I've seen on blogs and different social networks that aren't

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<v Speaker 1>Facebook and uh, a lot of the people who I

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<v Speaker 1>follow have not been at all thrilled with it. But

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<v Speaker 1>someone who might have been thrilled with it, um at

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<v Speaker 1>least enough to get hit with a lawsuit. UM. As

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<v Speaker 1>a German organization which is uh sort of a very

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<v Speaker 1>similar website called study vz, and they are accused of

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<v Speaker 1>and I quote copying the look, feel, features and services

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<v Speaker 1>and quote um of the Facebook uh layout according to

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<v Speaker 1>the Financial Times, So they have actually gotten as close

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<v Speaker 1>to Facebook as they could to the point where Facebook

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<v Speaker 1>is willing to take legal action. So you know, it's um.

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<v Speaker 1>It's a popular layout for for social platform. Yeah. Whenever

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<v Speaker 1>a new social networking site comes on, the inevitable comparisons

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<v Speaker 1>against the two biggias MySpace and Facebook come around. And

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<v Speaker 1>in some cases those comparisons you say, it doesn't just

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<v Speaker 1>resemble it, it it's identical to it. And that's a

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<v Speaker 1>that's not a not the best route to take. I think. Well,

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<v Speaker 1>if you want to learn more, you should visit how

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<v Speaker 1>stuff works dot com and read how Facebook Works. Until then,

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<v Speaker 1>we'll talk to you later for more on this and

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<v Speaker 1>thousands of other topics. Does it how stuff works dot com?

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<v Speaker 1>Let us know what you think. Send an email to

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<v Speaker 1>podcast at how stuff works dot com. Brought to you

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<v Speaker 1>by the reinvented two thousand twelve camera. It's ready, are

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<v Speaker 1>you