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Speaker 1: What Shag and Hurdler's Emily a body here, welcome back?

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Speaker 2: Is it just me?

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Speaker 1: Or September absolutely insane and flying by so fast and

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Speaker 1: it's only just begun. Fall is my absolute favorite time

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Speaker 1: of year. I am so ready for this humidity, just

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Speaker 1: to be out scars, to be in football, to be

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Speaker 1: on and most importantly, not to sweat within four.

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Speaker 2: Minutes of leaving the apartment all the things.

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Speaker 1: Also to wear sweatshirts and leggings in all the coziest

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Speaker 1: cozy active wear that's been tucked away for the past

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Speaker 1: few months, which brings me to this quick shout out

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Speaker 1: to the sponsor of today's episode, Good American, co founded

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Speaker 1: by Chloe Kardashian and Emma Gred in twenty sixteen. The

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Speaker 1: American dot com slash Emily use the code Emily GA again,

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Speaker 1: that's Emily GA for twenty percent off plus free shipping

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Speaker 1: over one hundred through October thirty first of this year. Today,

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Speaker 1: I sit down with Hayden Slater, the co founder of

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Speaker 1: Pressed Juicery. You'll hear us talk about this in the episode.

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Speaker 1: But Slater and I met late last year recording an

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Speaker 1: episode of ABC's Motivated podcast, which was before Hurdle was

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Speaker 1: even a thing, and upon sitting down with him and

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Speaker 1: hearing his story, I knew, eventually we definitely make some

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Speaker 1: magic of our own.

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Speaker 2: So here's Hayden's stick.

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Speaker 1: He went to college at New York University and then

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Speaker 1: moved to LA to work in TV production. All the while,

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Speaker 1: he told me that he was living off of a

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Speaker 1: diet of fast food and was in a constant fog

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Speaker 1: of sorts and just kind of had a low point.

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Speaker 1: He knew he needed to make a change, and so he,

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Speaker 1: on a whim, inspired by his college yoga teacher, Chris Carr,

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Speaker 1: decided to take some time off and travel to Southeast Asia.

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Speaker 1: It was there that he did his first juice cleanse,

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Speaker 1: which was meant to be five days and ended up

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Speaker 1: lasting for thirty. Personally, I cannot imagine not eating for

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Speaker 1: thirty days, but hey, to each their own.

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Speaker 2: During his trip, later.

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Speaker 1: Lost sixty pounds and when you return to the States,

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Speaker 1: he not only wanted to keep up this healthy lifestyle,

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Speaker 1: but he also wanted to share this amazing feeling with

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Speaker 1: so many other people and met my friends.

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Speaker 2: Was the beginning of.

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Speaker 1: What would become Pressed Juicery. I love Hayden's story. Press

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Speaker 1: Juicery has more than seventy locations around the country, and

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Speaker 1: a large part of that, I would argue, is because

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Speaker 1: he is so so passionate about wellness and bringing great

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Speaker 1: quality products to his consumer. The guy is so into

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Speaker 1: all of the things, like all the trends. He told

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Speaker 1: me he tried leech therapy, charcoal everything. We talk about

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Speaker 1: all of that in today's episode, and also what it

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Speaker 1: was like investing every last penny of his savings to

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Speaker 1: start the company in a twenty two square foot broom

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Speaker 1: closet of sorts in West Los Angeles. There's a lot

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Speaker 1: of good stuff to go through, so I won't keep

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Speaker 1: you here any longer with this intro. As always, connect

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Speaker 1: with the podcast on social at Hurdle Podcast on Instagram, Twitter, Facebook,

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Speaker 1: Do me a huge favor. Also, I loved how much

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Speaker 1: this was happening last week. Take a screen grab of

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Speaker 1: the podcast when you're listening, post that with some of

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Speaker 1: the things you've learned on your Instagram story. Tag me

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Speaker 1: tag the pod. I'll repost it from the Hurdle account.

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Speaker 1: Also sign up for the newsletter at hurdle dot us

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Speaker 1: and shoot me an email if you want to say hi,

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Speaker 1: share a hurdle moment, you know the drill Emily at

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Speaker 1: hurdle dot us. And that's it. Let's get to hurdling.

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Speaker 1: I'm sitting down today with Hayden Slater. He's the founder

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Speaker 1: and CEO of Pressed Juicery. We're here in Los Angeles

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Speaker 1: and Santa Monica. I couldn't be happier, awesome.

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Speaker 3: I'm super super stoked here here when there's probably a

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Speaker 3: little bit better than New York.

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Speaker 1: I will say, in downtown Los Angeles yesterday, I think

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Speaker 1: the real feel was like one hundred and fifteen right.

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Speaker 1: It's much nicer here. And I'm also learning on this

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Speaker 1: trip that everyone calls this the west Side. I'm like

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Speaker 1: really digging the west Side now, I know west Side.

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Speaker 2: West Side, west Side.

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Speaker 1: He did and I actually met, I mean maybe he

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Speaker 1: was eight months ago, feels like forever. We sat down

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Speaker 1: on a podcast at ABC called Motivated and it was

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Speaker 1: fun and we connected there and through our time there

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Speaker 1: and hearing a little bit about his backstory and how

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Speaker 1: Pressed Juicory came to be.

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Speaker 2: When I was concepting hurdle.

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Speaker 1: It was kind of a no brainer that at some

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Speaker 1: point or another we would sit down and do this ourselves.

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Speaker 3: We'd reconnect and chat.

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Speaker 2: So we're reconnecting and chatting today.

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Speaker 1: What I would love to start out with I feel like,

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Speaker 1: you know, you hear about juicing and you think of

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Speaker 1: like maybe this certain kind of person who like loves

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Speaker 1: to drink a juice.

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Speaker 3: There's this kind of mindset around juice that you're either

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Speaker 3: super granola and you're making funky, green looking juices that

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Speaker 3: just taste like salads in a bottle, or there's the

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Speaker 3: alternative of which it's kind of like a jamba, which

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Speaker 3: is like lots of color and lots of fancy names,

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Speaker 3: but they really kind of masked what the ingredients are.

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Speaker 3: And when we started Pressed, it was kind of we're

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Speaker 3: all born and raised in la which is kind of

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Speaker 3: the at the center of health and wellness, and what

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Speaker 3: we wanted to create was this kind of kid in

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Speaker 3: a candy shop where there's something in a bottle for

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Speaker 3: everyone wherever you are on your journey, whether it's an

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Speaker 3: almond milk that's day free, whether you know it's green

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Speaker 3: juices and you know large selection, whether it's even just

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Speaker 3: like fun fruity combinations that anyone could kind of walk

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Speaker 3: in and find something that they like and speak to them.

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Speaker 3: And it's kind of that there's there's no rules to

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Speaker 3: drink a juice a day, a juice a week, a

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Speaker 3: juice a month, whatever it is that works for you,

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Speaker 3: just incorporate it. And that's kind of been our whole

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Speaker 3: kind of belief from the beginning.

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Speaker 1: And so Press Juicery now has and please correct me

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Speaker 1: if I'm wrong, sixty five locations nationwide.

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Speaker 3: So we're almost at seventy one now, Oh yeah, update

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Speaker 3: from the lot time I checked away Press story locations.

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Speaker 2: That's exciting. And what cities are you in?

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Speaker 3: So we are pan California into Vegas, Seattle, Hawaii, and

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Speaker 3: then on the East Coast we are most of New York, Brooklyn,

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Speaker 3: and Boston.

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Speaker 1: I get excited every time that I'm like looking to

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Speaker 1: see where the newest Press Juicery is, and I feel

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Speaker 1: like there's like one I didn't know about.

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Speaker 3: Right, I feel like there's ones I don't know about it,

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Speaker 3: but we do ship nationwide. Go to awesome that you know,

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Speaker 3: wherever you are, if there's not a store close by,

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Speaker 3: you can kind of still access products.

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Speaker 1: How does one get into this idea like I'm going

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Speaker 1: to start a juice company. I want to hear a

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Speaker 1: little bit about your backstory, where you come from, give

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Speaker 1: me the lowdown.

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Speaker 3: Yeah. Absolutely, So, as I mentioned, I'm born and raised

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Speaker 3: in LA and you kind of think anyone who's from

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Speaker 3: LA it's just like this health break. And that absolutely

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Speaker 3: was not the case for me. I was kind of

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Speaker 3: the opposite. I was almost like this fast food junkie

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Speaker 3: for most of my life and really just accepted that,

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Speaker 3: you know, having no energy, it was normal, and that

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Speaker 3: not really connecting that what you eat affects so much

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Speaker 3: of kind of how you feel and what you do,

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Speaker 3: and you know, all that good stuff. So I went

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Speaker 3: to college in New York. I was a film and

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Speaker 3: theater major at NYU, I lived, I was in a

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Speaker 3: dorm for about six months and then realized dorm life

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Speaker 3: wasn't for me and kind of really kind of stayed

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Speaker 3: around campus, so mostly around Union Square and soho. But

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Speaker 3: when I started I had a required yoga class, and

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Speaker 3: no college kid wants an eight am yoga class. But

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Speaker 3: in walks this beautiful blonde with just energy that you

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Speaker 3: could like feel and you know, she kind of opened

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Speaker 3: my eyes to yoga, but she also opened my eyes

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Speaker 3: to all these words that I had always heard but

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Speaker 3: didn't know much about, macrobiotic food, yoga, chanting, you know,

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Speaker 3: long story short, She went to Nyu, who fortunately was

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Speaker 3: diagnosed with a rare form of cancer, and kind of

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Speaker 3: had this epiphany of if I can't control what's happening

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Speaker 3: in my body, I'll take control of what I can.

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Speaker 3: And that's kind of what started her journey with juicing

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Speaker 3: and food and as a performer. She would, you know,

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Speaker 3: put a song on and dance every day. And it

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Speaker 3: is her name's Chris Carr. She kind of documented the

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Speaker 3: whole thing. It's called crazy Sexy cancer, and she really

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Speaker 3: was for me, not only the definition of survivor, but

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Speaker 3: studying under her a couple days a week and just

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Speaker 3: seeing her always carry a bottle of juice, that green

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Speaker 3: juice like really just had an effect on me. And

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Speaker 3: it was kind of around that time I started, you know,

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Speaker 3: incorporating juice, primarily green juice, into my routine. I don't

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Speaker 3: want to say it changed everything, but I often say,

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Speaker 3: you know, it was the first step. You know, It's

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Speaker 3: like you drink that green juice in the morning, and

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Speaker 3: all of a sudden, I wanted to work out, I

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Speaker 3: wanted to eat clean. It was the beginning of kind

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Speaker 3: of this you know, you make better decisions, and this

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Speaker 3: realization of just how much it aft your everything in

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Speaker 3: such a positive way.

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Speaker 1: I feel like there's a barrier to entry in green juicing,

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Speaker 1: but totally like for me. I was standing in a

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Speaker 1: juice shop the other day and the way that they

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Speaker 1: were on the shelf, they said, so, on the right

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Speaker 1: are the juices that people that quote don't like green

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Speaker 1: juices will like. And to the left are the green

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Speaker 1: juices for the people that really like green juices.

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Speaker 2: Right, I'm like, still skewing towards the right.

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Speaker 3: I get it.

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Speaker 2: I look for the sweeter green juice.

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Speaker 3: But you know what, that's good because it's that's totally

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Speaker 3: fine because you're still getting all your leafy greens with it.

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Speaker 3: And it's kind of again like to each their own.

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Speaker 3: You know, wherever you are, you incorporate something that works.

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Speaker 3: One of my favorite things at Press is watching people

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Speaker 3: kind of come into stores. I don't like green juice.

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Speaker 3: I don't like the way it looks it. I don't

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Speaker 3: like it, and it's kind of kind of understanding why well,

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Speaker 3: you know, most of them haven't ever tried it. It's

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Speaker 3: just the idea of greens in a bottle is doesn't

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Speaker 3: sound exciting, right, but it's always awesome to kind of

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Speaker 3: watch them take that first sip and be blown away

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Speaker 3: that you actually can make a green juice taste really good.

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Speaker 2: I love it. Okay, So you were drinking green juice

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Speaker 2: getting onto this healthier train after this eight am yoga class. Yep,

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Speaker 2: And then what comes next?

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Speaker 3: I finished NYU, I moved back to La I was

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Speaker 3: working at HBO and being in production. It was mind

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Speaker 3: blowing how quickly everything I had learned in the positive

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Speaker 3: had had vanished. You know, you're working long hours, your stress,

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Speaker 3: and I quickly fell back into kind of those old habits.

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Speaker 3: I never went abroad in college, which was a huge regret.

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Speaker 3: And when one of the shows I was working on wrapped,

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Speaker 3: I essentially bought a one way ticket and spent about

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Speaker 3: seven months in Southeast Asia. It was kind of like

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Speaker 3: my E pray love moment. Yeah moment. It was my

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Speaker 3: hurdle moment for sure. And you know, when I landed,

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Speaker 3: Thailand was one of the first places I went to

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Speaker 3: and I attempted a five day juice cleant, kind of

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Speaker 3: inspired by Chris and what she had kind of introduced

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Speaker 3: me to, and I was so, you know, blown away

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Speaker 3: by how good I felt. After five days, I kind

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Speaker 3: of decided to keep going, and I ended up making

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Speaker 3: it to thirty days, which of just juice, just juice.

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Speaker 3: There was actually a veggie broth we got at in

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Speaker 3: the evening sometimes, but it was not as good as

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Speaker 3: it was pretty use a lot.

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Speaker 2: Of weight I did.

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Speaker 1: I think that's probably the first question that I mean,

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Speaker 1: you must get that.

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Speaker 3: All the time I lose, I lose, I lost a

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Speaker 3: grip away. But more than that, it was the first

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Speaker 3: time in my life I had that I had ever

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Speaker 3: felt so good, like my energy, my clarity. Like I

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Speaker 3: remember one point looking in the mirror and like my

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Speaker 3: eyes were like breaking me out, like they were just

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Speaker 3: so white. And it was kind of like that aha

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Speaker 3: moment of like, oh, this is actually what you're supposed

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Speaker 3: to feel, Like.

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Speaker 1: I'm immediately thinking about like how many juices I can

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Speaker 1: grab from the fridge downstairs and see like the whites

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Speaker 1: in my eyes just change it.

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Speaker 3: In the next twenty four us go you got you know,

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Speaker 3: you get there.

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Speaker 1: Okay, so you're in Thailand and you're choosing for thirty days,

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Speaker 1: which is an impress It was.

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Speaker 3: It was pretty incredible, But that experience kind of inspired

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Speaker 3: the rest of my travels. I went and did a

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Speaker 3: silent restreat for three weeks after that and lived in

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Speaker 3: an austrom and you know, I kind of just learned

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Speaker 3: so much over these past over those months, and you know,

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Speaker 3: when I came back to the state, I really wanted

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Speaker 3: to kind of take all this newfound knowledge and pursue

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Speaker 3: it professionally. You know, how do I kind of take

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Speaker 3: this feeling that I'm feeling and share it with others.

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Speaker 1: I find it really interesting because when we started this story,

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Speaker 1: it was like I loved fast food. You're probably I mean,

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Speaker 1: even in college in New York at different times, there's

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Speaker 1: all that temptation there. And then you come back to

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Speaker 1: the West Coast, you're at HBO, and it's like, I

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Speaker 1: feel like this type of trip is like a really

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Speaker 1: big step.

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Speaker 3: Oh it was life changing, and I really I know

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Speaker 3: it sounds dramatic, but I came back a different person. Yeah,

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Speaker 3: Like everything about me was my interest at change, Like

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Speaker 3: what excited me was different, and you know, it was

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Speaker 3: just kind of like there were so many aha moments,

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Speaker 3: especially even being by yourself, you learned so much about

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Speaker 3: kind of who you are and what's important to you.

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Speaker 3: But it came back and it really kind of inspired

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Speaker 3: me to kind of pursue something that excited me more

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Speaker 3: than what I was currently doing at the time. And

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Speaker 3: you know, I kind of partnered with two of my

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Speaker 3: childhood friends who, you know, we all had the same

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Speaker 3: passion for the product, but kind of different reasons for

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Speaker 3: why we wanted to pursue it, and we kind of

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Speaker 3: held hands and just, you know, clueless to what we

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Speaker 3: were doing, launched press Fuse.

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Speaker 1: Sorry, so when you came back, were you still technically

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Speaker 1: employed by HBO?

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Speaker 3: I left right before I left HBO, prior to leaving

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Speaker 3: on my trip, my intent was to come back to HBO,

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Speaker 3: which I never did.

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Speaker 1: Okay, And so how does one just begin a company?

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Speaker 1: I feel like, and I honestly think think so many

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Speaker 1: people have ideas and things they're passionate about. I mean,

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Speaker 1: I know that I jumped a hell of a lot

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Speaker 1: of hurdles just to start this podcast, but I think

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Speaker 1: that so many people have these ideas for what maybe

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Speaker 1: would be their version of the Next Press Juicery, and

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Speaker 1: I don't know the first place to start, So.

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Speaker 2: How did you know where to start?

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Speaker 3: Yeah? I think I'll answer that, but real quick I

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Speaker 3: want to say to that because it's something I'll often

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Speaker 3: think about. I think the biggest hurdle is getting out

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Speaker 3: of our own head. You know, we always think that

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Speaker 3: we need to have all the answers, and it almost

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Speaker 3: keeps us or prevents us from taking the first step

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Speaker 3: into starting something. And this idea with Prest was we

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Speaker 3: all had this passion to get the product out there.

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Speaker 3: We were clueless to what we were doing. None of

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Speaker 3: us had prior business experience, but we didn't let that

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Speaker 3: intimidate us, right. We kind of we approached this as

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Speaker 3: let's use this kind of naivete in our advantage, Like

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Speaker 3: what do we as consumers of juice? What doesn't exist?

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Speaker 3: And how do we create that?

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Speaker 2: So how do you make the first juice?

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Speaker 3: Yeah? It was tough. We literally each put thirty thousand

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Speaker 3: dollars of our own money, so we had a pool

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Speaker 3: of ninety thousand dollars and with that we got some

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Speaker 3: web designers to kind of start helping us build the

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Speaker 3: back end. We bought our very own our first juice bread,

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Speaker 3: and we got a cupcake shop in La Here to

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Speaker 3: give us their kitchen at night. It really was just

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Speaker 3: trial and error.

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Speaker 2: Whose idea was that to get the kitchen the cupcakes.

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Speaker 3: We just needed to get a place to produce it.

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Speaker 3: And we didn't realize at the time that finding kitchen

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Speaker 3: space is impossible. Yeah, we were introduced to these guys

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Speaker 3: and we just said, hey, can we use it at night?

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Speaker 3: And they agreed. It took a long time before we

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Speaker 3: could get juice to taste good. It was a lot.

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Speaker 3: You know, you think it's such an easy form you

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Speaker 3: just throw produce in a machine and it comes out delicious.

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Speaker 3: Now there's like a real science to it, right that

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Speaker 3: we learned over time.

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Speaker 2: And did any of you have any besides all loving

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Speaker 2: juice in any and have any sort of culinary background?

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Speaker 3: Zero? None of us at all. You know. I kind

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Speaker 3: of came from pressed with this mentality of like my

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Speaker 3: own journey and figuring that there were a lot of

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Speaker 3: people who had their own struggles and how do we

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Speaker 3: kind of get product like this to them. Carly, my partner,

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Speaker 3: had unfortunately just lost her mom to cancer, and by

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Speaker 3: no means that she thinks she was going to cure

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Speaker 3: a remedy the world of disease. But this idea that

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Speaker 3: four or five pounds of produce is not doing anything

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Speaker 3: bad for you. And Hetty had a four year old

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Speaker 3: son at the time, and this idea of kind of

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Speaker 3: masking you know, nutrients with what she called like a

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Speaker 3: cool looking apple juice was really exciting to her. So

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Speaker 3: it was kind of like, you know, it was we

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Speaker 3: didn't realize even at the time that as the three

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Speaker 3: of us represented such a large audience. You know, if

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Speaker 3: you look at kind of preventive medicine and children and

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00:16:50,440 --> 00:16:53,440
Speaker 3: then you know individual journeys, like there's a lot of

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Speaker 3: people that can kind of relate to that.

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Speaker 1: So you are making juice in the back of this

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Speaker 1: upcake shop and people are to make a website. I mean,

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Speaker 1: I think I think the craziest part also about like

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Speaker 1: this already, this idea that people are helping you make

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Speaker 1: a website is like you didn't even have like your

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Speaker 1: first viable product.

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Speaker 3: We had nothing, I remember, So I remember at one

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Speaker 3: point we were on the phone with our web designers

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Speaker 3: and they said, okay, we need to know the prices,

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Speaker 3: how much are you charging for the juices? And I said, oh,

356
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Speaker 3: let me look at our notes and I literally hit

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Speaker 3: mute and I looked at Carly, my partner, was like,

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Speaker 3: I don't know what we should charge. What do you think?

359
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Speaker 3: And she was like, I don't know. Eight dollars and

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Speaker 3: I was like that feels way too high. I was

361
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Speaker 3: sending five and she was like that feels too low.

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Speaker 3: And we literally looked at each other and we're like

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Speaker 3: six fifty Okay. We unmuted and like that was the

364
00:17:43,200 --> 00:17:46,280
Speaker 3: price of the product. Yeah, you know, and and and

365
00:17:46,400 --> 00:17:49,880
Speaker 3: truth like we didn't realize still later on, a lot

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00:17:49,880 --> 00:17:51,840
Speaker 3: of our product was costing more to make than what

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Speaker 3: we were selling it for. But it was a number

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Speaker 3: that again as we as consumers excuse me, would pay regularly,

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Speaker 3: Like that was a number where we felt we could afford. So,

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00:18:03,280 --> 00:18:06,080
Speaker 3: you know, just just going with the gut really help.

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Speaker 3: But kind of going back to those early days, I mean,

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Speaker 3: I would you know, we had this cupcake shop. I

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Speaker 3: would make juice from like ten pm to four am

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Speaker 3: every day with two guys from Craigslist load up my car.

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Speaker 3: What does that.

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Speaker 2: Ad even look like? What does theslis add for? Like?

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Speaker 2: Please help me make some juice.

378
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Speaker 3: Juice makers wanted. It was something like that, you know,

379
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Speaker 3: and then I'd load up my car. We got a

380
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Speaker 3: broom closet in West la Essentially it was twenty two

381
00:18:35,680 --> 00:18:38,920
Speaker 3: square feet. We took the door off, put a dutch door,

382
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Speaker 3: a single fridge, and I would make juice, bring it

383
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Speaker 3: to the shop, and Carly would work it. And that's

384
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Speaker 3: kind of how it all started.

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Speaker 1: You told inc earlier last year. You told them, and

386
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Speaker 1: I read directly from the story. When the FDA inspector arrived,

387
00:18:53,760 --> 00:18:56,480
Speaker 1: I assumed that I'd just tell her about making juice,

388
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Speaker 1: who I was, the history of the company, et cetera.

389
00:18:59,200 --> 00:19:02,199
Speaker 1: I walked her through production line at every station. She

390
00:19:02,240 --> 00:19:05,160
Speaker 1: took notes seriously but didn't speak, And at the end

391
00:19:05,240 --> 00:19:08,440
Speaker 1: she said, what you're currently doing requires me to shut

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Speaker 1: you down.

393
00:19:09,040 --> 00:19:12,159
Speaker 3: Yeah, son, talk to me about that, the fun, the

394
00:19:12,200 --> 00:19:15,879
Speaker 3: good memories. Yeah. So what happened with that was we

395
00:19:16,240 --> 00:19:18,840
Speaker 3: Press was expanding. I think we had like four shops

396
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Speaker 3: at the time, and we had run into a little

397
00:19:21,760 --> 00:19:24,639
Speaker 3: hurdle prior to that with the Health Department, which was

398
00:19:24,680 --> 00:19:27,239
Speaker 3: a big learning for us. And so what I had

399
00:19:27,280 --> 00:19:30,159
Speaker 3: decided to do was I'm going to be proactive. I

400
00:19:30,200 --> 00:19:32,560
Speaker 3: don't really know everything we're doing, but let's reach out

401
00:19:32,600 --> 00:19:35,720
Speaker 3: to the FDA. Let's just let's calm them up, let's

402
00:19:35,720 --> 00:19:39,479
Speaker 3: invite them in, and let's learn if we're not in compliant,

403
00:19:39,560 --> 00:19:41,560
Speaker 3: what do we need to be doing or what should

404
00:19:41,560 --> 00:19:42,600
Speaker 3: we be doing differently.

405
00:19:42,840 --> 00:19:45,040
Speaker 1: It's like, also, how does one just reach out to

406
00:19:45,080 --> 00:19:48,880
Speaker 1: the FDA these I find so many questions.

407
00:19:49,320 --> 00:19:51,600
Speaker 3: There was, Honestly, I don't even remember. I think I

408
00:19:51,720 --> 00:19:54,560
Speaker 3: like tasked someone to find an FDA contact, and we

409
00:19:54,640 --> 00:19:57,719
Speaker 3: just like kept googling and leaving messages. And you know,

410
00:19:57,760 --> 00:19:59,800
Speaker 3: I don't know how often fd it gets calls of hi,

411
00:20:00,320 --> 00:20:02,320
Speaker 3: you know, Hayden Sliter from pres Juice, we'd love to

412
00:20:02,359 --> 00:20:03,200
Speaker 3: schedule a visit.

413
00:20:05,160 --> 00:20:06,719
Speaker 2: I'm assuming not that often.

414
00:20:07,480 --> 00:20:10,960
Speaker 3: I would probably agree with you on that. But it

415
00:20:11,040 --> 00:20:17,360
Speaker 3: really was one of the overwhelming, daunting, scary, but one

416
00:20:17,400 --> 00:20:20,200
Speaker 3: of those moments where when we overcame it, we worked together.

417
00:20:20,320 --> 00:20:23,119
Speaker 3: They gave us the ability to kind of be, you know,

418
00:20:23,400 --> 00:20:26,119
Speaker 3: work with consultants to get us kind of compliant with

419
00:20:26,160 --> 00:20:30,000
Speaker 3: all the FDA regulations such you're learning, you know, how

420
00:20:30,040 --> 00:20:32,640
Speaker 3: do we kind of take this and always implement it

421
00:20:32,720 --> 00:20:35,119
Speaker 3: into the foundation of who we are and So when.

422
00:20:35,000 --> 00:20:39,080
Speaker 1: You started, because obviously we're talking about web development, you

423
00:20:39,240 --> 00:20:41,760
Speaker 1: right off the bat, we're shipping nationwide.

424
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Speaker 3: So we launched in our stores and we started shipping

425
00:20:46,080 --> 00:20:48,359
Speaker 3: I want to say, within like the first six months,

426
00:20:48,480 --> 00:20:52,560
Speaker 3: which was very ambitious. Yeah, and you know, we probably

427
00:20:52,600 --> 00:20:56,640
Speaker 3: were not ready when we launched that. But look, sometimes

428
00:20:56,680 --> 00:20:59,639
Speaker 3: you just make a decision and it forces you to

429
00:20:59,760 --> 00:21:02,159
Speaker 3: kind of of figure it out. You know, when all

430
00:21:02,160 --> 00:21:05,640
Speaker 3: of a sudden nationwide shipping is available and you're getting orders,

431
00:21:05,880 --> 00:21:08,040
Speaker 3: you don't really have the time or luxury to kind

432
00:21:08,080 --> 00:21:09,960
Speaker 3: of move back. You just kind of go and you

433
00:21:10,040 --> 00:21:12,000
Speaker 3: keep trial and error until it starts working.

434
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Speaker 2: When you launched your first Presucory location, how many different

435
00:21:17,520 --> 00:21:19,240
Speaker 2: types of juice were in the location?

436
00:21:19,520 --> 00:21:20,000
Speaker 3: Sixteen?

437
00:21:20,240 --> 00:21:22,360
Speaker 2: And how many types of juice do you have now?

438
00:21:22,640 --> 00:21:25,800
Speaker 3: So close to forty? Wow? But a rotating kind of

439
00:21:25,840 --> 00:21:29,040
Speaker 3: seasonal menu, so maybe closer to thirty. But then there's

440
00:21:29,119 --> 00:21:31,560
Speaker 3: kind of always we try to work with the seasons

441
00:21:31,560 --> 00:21:33,200
Speaker 3: and bring in limited time offers.

442
00:21:33,280 --> 00:21:37,160
Speaker 2: And after that six months when you started delivering nationwide,

443
00:21:37,280 --> 00:21:39,320
Speaker 2: was it all of the introducees?

444
00:21:39,560 --> 00:21:39,919
Speaker 3: Yes?

445
00:21:40,000 --> 00:21:42,080
Speaker 2: Wow, Yeah, that's insane.

446
00:21:42,320 --> 00:21:46,720
Speaker 3: Yes, yeah, I think I think the way we had it,

447
00:21:46,720 --> 00:21:49,639
Speaker 3: I do honestly don't even think we were charging people

448
00:21:49,680 --> 00:21:52,120
Speaker 3: for shipping at the time. Then the amount of money

449
00:21:52,200 --> 00:21:55,320
Speaker 3: we were losing was crazy. But you know, it's kind

450
00:21:55,320 --> 00:21:56,879
Speaker 3: of one of those growing pains when you don't have

451
00:21:56,880 --> 00:21:59,679
Speaker 3: any business experience, you don't really know much about numbers

452
00:21:59,800 --> 00:22:04,000
Speaker 3: or well, you just kind of do what feels right. Fortunately,

453
00:22:04,000 --> 00:22:06,959
Speaker 3: our stores were performing really well, which helped us kind

454
00:22:07,000 --> 00:22:09,040
Speaker 3: of become profitable and expand.

455
00:22:09,119 --> 00:22:11,960
Speaker 1: And it's interesting what you said about sometimes you just

456
00:22:12,000 --> 00:22:14,160
Speaker 1: make a decision and then you've got to roll with it.

457
00:22:14,560 --> 00:22:16,280
Speaker 1: I feel like it's almost like when you made that

458
00:22:16,400 --> 00:22:19,720
Speaker 1: decision to go to Thailand, it was like, well, this

459
00:22:19,880 --> 00:22:23,040
Speaker 1: is paid for, We're going to do like I'm gonna I'm.

460
00:22:22,880 --> 00:22:26,399
Speaker 3: Here totally, And I think sometimes like that's what life's about.

461
00:22:26,520 --> 00:22:28,600
Speaker 3: You know, I said earlier, You've got to get out

462
00:22:28,640 --> 00:22:30,800
Speaker 3: of your head sometimes because I think that creates the

463
00:22:30,800 --> 00:22:33,840
Speaker 3: biggest obstacles. Sometimes you just got to go with your gut,

464
00:22:34,000 --> 00:22:36,359
Speaker 3: take the first step, and trust in the unknown.

465
00:22:42,640 --> 00:22:45,400
Speaker 1: A quick break to give the sponsor of today's episode,

466
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469
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470
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471
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474
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475
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476
00:23:17,240 --> 00:23:20,719
Speaker 1: tried on their curve sculpt jumpsuit last week and felt

477
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478
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479
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480
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481
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482
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483
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Speaker 2: Let's get back to it.

484
00:23:56,359 --> 00:23:59,520
Speaker 1: I'm back here sitting with Hayden Slater, the CEO and

485
00:23:59,680 --> 00:24:04,800
Speaker 1: found of Press Juicery. Obviously, starting any company can be

486
00:24:05,240 --> 00:24:09,119
Speaker 1: mega overwhelming, of course, when you were kind of hitting

487
00:24:09,119 --> 00:24:11,960
Speaker 1: the ground running at the beginning with Press Juicery, and

488
00:24:11,960 --> 00:24:13,840
Speaker 1: then we can, you know, get to how you kind

489
00:24:13,840 --> 00:24:15,720
Speaker 1: of handle your day to day now. But what were

490
00:24:15,720 --> 00:24:19,800
Speaker 1: you doing to keep yourself grounded and not totally a

491
00:24:19,840 --> 00:24:20,720
Speaker 1: complete stress ball.

492
00:24:21,400 --> 00:24:25,320
Speaker 3: Honestly, I wasn't. I wasn't balanced, and it really did

493
00:24:25,440 --> 00:24:27,399
Speaker 3: create a lot of problems. I mean, when you start

494
00:24:27,400 --> 00:24:30,560
Speaker 3: a business, it becomes a baby and it needs to

495
00:24:30,680 --> 00:24:32,480
Speaker 3: like eat, and you need to feed it, and it

496
00:24:32,520 --> 00:24:34,760
Speaker 3: cries and boops, and it's like, you know, there's just

497
00:24:34,920 --> 00:24:39,520
Speaker 3: no opportunity to stop and breathe, and you really do

498
00:24:39,760 --> 00:24:42,120
Speaker 3: for me at least, you kind of have to give

499
00:24:42,200 --> 00:24:45,119
Speaker 3: up everything in that kind of first stage to just

500
00:24:45,160 --> 00:24:48,080
Speaker 3: dedicate your all to it because it's required, you know,

501
00:24:48,119 --> 00:24:50,240
Speaker 3: you got to learn the ins and out and really

502
00:24:50,359 --> 00:24:53,240
Speaker 3: kind of be available twenty four hours a day, especially

503
00:24:53,320 --> 00:24:56,040
Speaker 3: kind of what we were doing, because we really operated

504
00:24:56,280 --> 00:24:58,080
Speaker 3: twenty four hours a day. We would make use at

505
00:24:58,200 --> 00:24:59,800
Speaker 3: night and our stores would run a day and then

506
00:25:00,040 --> 00:25:02,960
Speaker 3: deliveries went out in the afternoon. So there wasn't enough.

507
00:25:02,960 --> 00:25:05,680
Speaker 3: There wasn't like time to kind of find any type

508
00:25:05,680 --> 00:25:08,240
Speaker 3: of self care, incorporate any of that.

509
00:25:08,600 --> 00:25:11,400
Speaker 1: So did the balance come when you started to let

510
00:25:11,480 --> 00:25:14,480
Speaker 1: other people have a hand and take them their responsibility.

511
00:25:15,200 --> 00:25:19,120
Speaker 3: There's kind of ebbs and flows in business. I do

512
00:25:19,119 --> 00:25:21,679
Speaker 3: feel it's always exciting but it's also that can be

513
00:25:21,720 --> 00:25:25,439
Speaker 3: extremely overwhelming at times. And you know, during some of

514
00:25:25,520 --> 00:25:28,200
Speaker 3: kind of the more stressful times, I remember, I'd wake

515
00:25:28,320 --> 00:25:30,000
Speaker 3: up in the middle of the night at like two

516
00:25:30,040 --> 00:25:32,800
Speaker 3: three am and need to like leave my house to

517
00:25:32,840 --> 00:25:35,359
Speaker 3: just like walk to kind of calm myself down. There's

518
00:25:35,400 --> 00:25:36,440
Speaker 3: so much on my mind.

519
00:25:36,520 --> 00:25:39,520
Speaker 2: Where were you living? I was in Venice, Oh, you know,

520
00:25:39,800 --> 00:25:41,480
Speaker 2: like the good part of Venice, like.

521
00:25:41,440 --> 00:25:44,920
Speaker 3: By a beginning, so you know, but I've got a Rottweiler,

522
00:25:45,040 --> 00:25:47,200
Speaker 3: so we were just like cruise and you know too.

523
00:25:47,680 --> 00:25:50,480
Speaker 3: But I do have to say, like I remember, I

524
00:25:50,600 --> 00:25:52,679
Speaker 3: was lose so much sleep and there was kind of

525
00:25:52,680 --> 00:25:56,919
Speaker 3: this moment of this like realization of you got to

526
00:25:56,960 --> 00:25:58,960
Speaker 3: just let go. You got to trust in the unknown,

527
00:25:58,960 --> 00:26:01,840
Speaker 3: you gotta trust in the team. It's okay to make mistakes,

528
00:26:01,880 --> 00:26:04,440
Speaker 3: you will learn from them. And the second I did

529
00:26:04,440 --> 00:26:08,320
Speaker 3: that and started really incorporating more balance in my life,

530
00:26:08,640 --> 00:26:11,199
Speaker 3: it's almost like everything else fell into place and just

531
00:26:11,280 --> 00:26:11,760
Speaker 3: took off.

532
00:26:12,160 --> 00:26:13,840
Speaker 2: So how did you do that?

533
00:26:14,200 --> 00:26:16,960
Speaker 3: Well? I think you know, something that I'm really proud

534
00:26:17,040 --> 00:26:20,600
Speaker 3: of is I feel confident in leading this organization and

535
00:26:20,680 --> 00:26:23,520
Speaker 3: to where we're going. But I also have no problem

536
00:26:23,720 --> 00:26:27,000
Speaker 3: admitting my weaknesses. I've never been one to kind of

537
00:26:27,040 --> 00:26:29,000
Speaker 3: I know everything and this is what we're doing. And

538
00:26:29,040 --> 00:26:32,200
Speaker 3: I've kind of from day one created a collaborative atmosphere.

539
00:26:32,480 --> 00:26:35,320
Speaker 3: Let's roundtable, let's kind of hear from everyone, and let's

540
00:26:35,400 --> 00:26:37,880
Speaker 3: make decisions on what the team feels is the best

541
00:26:37,880 --> 00:26:40,480
Speaker 3: way to go. Definitely, you know, and I think that

542
00:26:40,480 --> 00:26:44,119
Speaker 3: that letting go mentality of like I don't need to

543
00:26:44,200 --> 00:26:48,479
Speaker 3: know everything really kind of helped us as we kind

544
00:26:48,520 --> 00:26:50,400
Speaker 3: of started building, you know, that foundation.

545
00:26:50,800 --> 00:26:54,000
Speaker 1: What was it like when you kind of went beyond

546
00:26:54,400 --> 00:26:58,560
Speaker 1: the priceless job posting to like actually starting to acquire

547
00:26:58,840 --> 00:27:01,000
Speaker 1: true employees is for your business?

548
00:27:01,760 --> 00:27:04,879
Speaker 3: Yeah, I remember it perfectly. We brought someone who had

549
00:27:04,920 --> 00:27:10,439
Speaker 3: experienced making juice and it kind of gave us, you know,

550
00:27:10,520 --> 00:27:12,840
Speaker 3: all of a sudden, our product kind of started coming

551
00:27:12,920 --> 00:27:16,840
Speaker 3: up to where the levels it needed to be lessened consistencies,

552
00:27:16,880 --> 00:27:20,359
Speaker 3: and we started expanding on the menu. You know. We

553
00:27:20,440 --> 00:27:23,879
Speaker 3: brought on an operator who really was like more of

554
00:27:23,920 --> 00:27:26,720
Speaker 3: a partner to us than anything else. Had a really

555
00:27:26,760 --> 00:27:30,400
Speaker 3: strong retail background, and what he did was he kind

556
00:27:30,400 --> 00:27:33,760
Speaker 3: of took this idea and this kind of very small

557
00:27:33,840 --> 00:27:36,679
Speaker 3: concept and helped us create a business out of it,

558
00:27:37,240 --> 00:27:40,040
Speaker 3: so really started focusing on the back end, really started

559
00:27:40,119 --> 00:27:45,600
Speaker 3: hiring experience people from Jews. Every opportunity that we had

560
00:27:45,600 --> 00:27:48,480
Speaker 3: to invest in the team, we did, and I think

561
00:27:48,520 --> 00:27:51,800
Speaker 3: that is kind of what really helped us propel and

562
00:27:51,920 --> 00:27:54,880
Speaker 3: kind of be a leader in the space. Was really

563
00:27:55,040 --> 00:27:57,960
Speaker 3: kind of you know, I mentioned that collaborative atmosphere, but

564
00:27:58,119 --> 00:28:02,160
Speaker 3: every opportunity just invest and getting people around the table

565
00:28:02,200 --> 00:28:04,720
Speaker 3: who believed in what we were doing and really could

566
00:28:04,800 --> 00:28:06,080
Speaker 3: kind of add experience.

567
00:28:06,280 --> 00:28:08,240
Speaker 2: Do you know how many employees you have now?

568
00:28:08,680 --> 00:28:12,000
Speaker 3: We have over eight hundred. Wow, Yeah, it's a lot.

569
00:28:13,119 --> 00:28:14,400
Speaker 3: I think we started with four.

570
00:28:14,960 --> 00:28:15,720
Speaker 2: That's insane.

571
00:28:15,960 --> 00:28:16,560
Speaker 3: Yeah.

572
00:28:16,720 --> 00:28:21,040
Speaker 1: I think some of the most successful companies really place

573
00:28:21,200 --> 00:28:25,199
Speaker 1: a stress on how they handle that company culture. So

574
00:28:25,440 --> 00:28:27,959
Speaker 1: what would you say are some of the ways that

575
00:28:28,000 --> 00:28:32,720
Speaker 1: you kind of foster this positivity in your office environment,

576
00:28:32,840 --> 00:28:36,320
Speaker 1: in your stores, kind of keeping that consistency whether you're

577
00:28:36,400 --> 00:28:39,320
Speaker 1: you know, in Venice or you're out in New York City.

578
00:28:39,520 --> 00:28:41,200
Speaker 3: I think it's a couple of things. I think one,

579
00:28:41,240 --> 00:28:44,560
Speaker 3: more than anything, transparency, Like how do we always just

580
00:28:44,640 --> 00:28:50,280
Speaker 3: be transparent? Because I think building trust internally externally everywhere

581
00:28:50,480 --> 00:28:53,760
Speaker 3: is like crucial. I kind of had this realization that

582
00:28:54,040 --> 00:28:57,640
Speaker 3: not everyone will always share the same excitement or passion

583
00:28:57,680 --> 00:29:01,240
Speaker 3: that I have as a founder. But it's so important

584
00:29:01,280 --> 00:29:04,400
Speaker 3: that people here want to be a part of the journey,

585
00:29:04,600 --> 00:29:07,960
Speaker 3: you know, want understand like how all of our hard

586
00:29:08,000 --> 00:29:11,400
Speaker 3: work is really affecting people in such positive ways. And

587
00:29:11,480 --> 00:29:13,760
Speaker 3: I think when we're really transparent and everyone can kind

588
00:29:13,760 --> 00:29:17,360
Speaker 3: of understand their role and the and all this positive

589
00:29:17,400 --> 00:29:19,840
Speaker 3: change we're making, it kind of I mean there's your

590
00:29:19,880 --> 00:29:21,080
Speaker 3: culture right there.

591
00:29:21,240 --> 00:29:22,680
Speaker 2: You know, Yeah, totally.

592
00:29:23,240 --> 00:29:26,960
Speaker 1: I want to know a little bit more about your

593
00:29:27,000 --> 00:29:30,160
Speaker 1: personal routine because I feel like when you've got a

594
00:29:30,240 --> 00:29:33,680
Speaker 1: company of this size to oversee on the regular, you've

595
00:29:33,720 --> 00:29:36,560
Speaker 1: got to have some semblance of a routine of your

596
00:29:36,600 --> 00:29:39,479
Speaker 1: own that helps you keep your mind in check. So

597
00:29:39,560 --> 00:29:43,040
Speaker 1: tell me kind of what a typical day looks like

598
00:29:43,120 --> 00:29:43,400
Speaker 1: for you.

599
00:29:43,720 --> 00:29:47,719
Speaker 3: Yeah, you know, it varies often for me. The morning

600
00:29:47,960 --> 00:29:50,880
Speaker 3: kind of you know, five am to like noon one

601
00:29:51,200 --> 00:29:53,520
Speaker 3: is like my prime time, you know, I'm up. I

602
00:29:53,640 --> 00:29:55,959
Speaker 3: usually will like work out first thing in the morning.

603
00:29:56,080 --> 00:29:57,880
Speaker 3: I try to hit up a hype with the dog,

604
00:29:58,040 --> 00:30:00,560
Speaker 3: or I'll go boxing, you know, some way of just

605
00:30:00,600 --> 00:30:03,000
Speaker 3: like starting me off it. I feel that like the

606
00:30:03,080 --> 00:30:05,840
Speaker 3: workout makes a huge difference kind of leading into the

607
00:30:05,880 --> 00:30:09,920
Speaker 3: next you know what's to follow, you know. I try

608
00:30:09,960 --> 00:30:12,920
Speaker 3: to get to the office around eightish, and like I said,

609
00:30:12,920 --> 00:30:15,160
Speaker 3: it's kind of the first four or five hours where

610
00:30:15,160 --> 00:30:19,000
Speaker 3: I'm really on it. I participate really heavily and kind

611
00:30:19,000 --> 00:30:22,960
Speaker 3: of the real estate the marketing is. I'm really passionate

612
00:30:22,960 --> 00:30:25,720
Speaker 3: about the story, the brand, all of that a lot.

613
00:30:25,800 --> 00:30:28,480
Speaker 3: I mean, it's it's really hands on here. It's one

614
00:30:28,520 --> 00:30:31,719
Speaker 3: of those we've kind of transitioned from startup into kind

615
00:30:31,760 --> 00:30:34,320
Speaker 3: of a mid sized company. But the truth is, like

616
00:30:34,560 --> 00:30:38,400
Speaker 3: we wear startup ats. Everyone kind of helps out everywhere,

617
00:30:39,080 --> 00:30:43,040
Speaker 3: even the senior team. We're really small but nimble. It's

618
00:30:43,080 --> 00:30:45,840
Speaker 3: not like one of those organizations where head of retail

619
00:30:46,040 --> 00:30:48,680
Speaker 3: only touches retail. Like I want you exposed in a

620
00:30:48,680 --> 00:30:51,440
Speaker 3: part of everything. So every day is different in terms

621
00:30:51,480 --> 00:30:55,320
Speaker 3: of like what I'm involved in. The beauty of business,

622
00:30:55,440 --> 00:30:57,360
Speaker 3: which I always say is you wake up every morning

623
00:30:57,440 --> 00:30:59,720
Speaker 3: to a different fire to put out. And it's really

624
00:31:00,120 --> 00:31:03,360
Speaker 3: I never realized my whole life how how much I

625
00:31:03,360 --> 00:31:06,000
Speaker 3: would like fall in love with business. You know, I'd

626
00:31:06,000 --> 00:31:08,680
Speaker 3: always been a creative. I'd always been writing and producing,

627
00:31:08,960 --> 00:31:11,560
Speaker 3: but like you, you wake up to a different hurdle

628
00:31:11,760 --> 00:31:14,840
Speaker 3: every single morning, and you have to creatively like what

629
00:31:14,960 --> 00:31:17,040
Speaker 3: are the options and how do we maneuver and how

630
00:31:17,080 --> 00:31:19,800
Speaker 3: do you know? And there's something really fascinating about kind

631
00:31:19,840 --> 00:31:21,880
Speaker 3: of how you how you kind of work through that.

632
00:31:22,280 --> 00:31:24,239
Speaker 3: So it's hard to say this is my you know,

633
00:31:24,360 --> 00:31:26,680
Speaker 3: but that's kind of every day is so different, you know,

634
00:31:26,720 --> 00:31:29,280
Speaker 3: on a personal level, it really for me is about balance.

635
00:31:29,360 --> 00:31:31,000
Speaker 3: I work hard, but I got to find time for

636
00:31:31,120 --> 00:31:35,160
Speaker 3: me outside of work, you know, finding creative projects that

637
00:31:35,200 --> 00:31:39,000
Speaker 3: aren't work related. I'm fueled by the outdoors. I got

638
00:31:39,000 --> 00:31:42,320
Speaker 3: to be in nature, So I'm constantly traveling up to

639
00:31:42,400 --> 00:31:46,160
Speaker 3: the Pacific Northwest trying to just it. Really, I find

640
00:31:46,240 --> 00:31:49,000
Speaker 3: is helpful on the health and wellness side. I'm kind

641
00:31:49,000 --> 00:31:51,160
Speaker 3: of a guinea pig to everything.

642
00:31:51,440 --> 00:31:55,320
Speaker 1: You know, what is like what is the trend that

643
00:31:55,400 --> 00:31:57,200
Speaker 1: you have dialed into lately?

644
00:31:57,320 --> 00:32:01,960
Speaker 4: That is just really Oh, there's so many are so

645
00:32:02,040 --> 00:32:04,880
Speaker 4: like embarrassing to say, no, please look I'm in LA

646
00:32:05,040 --> 00:32:07,960
Speaker 4: so like we're very experimental and there's kind of everything.

647
00:32:08,600 --> 00:32:11,800
Speaker 3: I'm fascinated by ozone. I'm like, I do the kind

648
00:32:11,800 --> 00:32:13,760
Speaker 3: of intravenous ozone regularly.

649
00:32:13,840 --> 00:32:16,840
Speaker 2: Right now, Explain that to someone who doesn't know what

650
00:32:16,880 --> 00:32:17,480
Speaker 2: the hell you're talking.

651
00:32:17,680 --> 00:32:20,720
Speaker 3: They essentially withdraw a small bag of blood. They infuse

652
00:32:20,760 --> 00:32:22,960
Speaker 3: it with ozone, so you watch it go from like

653
00:32:23,080 --> 00:32:27,480
Speaker 3: a dark, dark red to a vibrant, like bright red,

654
00:32:27,600 --> 00:32:29,200
Speaker 3: and then they kind of bring it back into you.

655
00:32:29,360 --> 00:32:31,280
Speaker 2: That's the most lay thing I've ever heard.

656
00:32:31,320 --> 00:32:32,760
Speaker 3: Well, you didn't hear what I was gonna say. Next,

657
00:32:33,120 --> 00:32:37,320
Speaker 3: I've kind of I've started experimenting with leech therapy, which

658
00:32:37,400 --> 00:32:41,400
Speaker 3: has been really really interesting. You know, there's this idea

659
00:32:41,440 --> 00:32:43,520
Speaker 3: of how important it is to kind of get blood

660
00:32:43,560 --> 00:32:46,600
Speaker 3: out of your system so you can kind of regenerate

661
00:32:46,920 --> 00:32:51,240
Speaker 3: more new blood. Women clearly do it regularly, men don't.

662
00:32:51,760 --> 00:32:53,680
Speaker 3: So you know, you can give blood or you can

663
00:32:53,760 --> 00:32:56,080
Speaker 3: kind of work with leeches, but I think there is

664
00:32:56,120 --> 00:32:59,360
Speaker 3: something really beneficial to kind of giving your body the

665
00:32:59,400 --> 00:33:03,000
Speaker 3: opportunity to build new Where does one go to get leached?

666
00:33:03,520 --> 00:33:07,200
Speaker 3: There's spots all in la You guys, you know Google

667
00:33:07,280 --> 00:33:08,920
Speaker 3: that Google and it pops up.

668
00:33:09,280 --> 00:33:12,160
Speaker 2: You just gotta you just gotta know what do we

669
00:33:12,240 --> 00:33:13,200
Speaker 2: do before Google?

670
00:33:13,280 --> 00:33:14,480
Speaker 3: Man, I don't even.

671
00:33:14,880 --> 00:33:17,200
Speaker 2: How to make how to make jews, how to get leached.

672
00:33:17,520 --> 00:33:19,960
Speaker 3: I'm literally like the worst Googler. I'm like, do your

673
00:33:20,040 --> 00:33:22,640
Speaker 3: Google question for you? How do I find. You know,

674
00:33:22,680 --> 00:33:25,040
Speaker 3: it's like I think that there's like a person writing

675
00:33:25,040 --> 00:33:25,480
Speaker 3: back to.

676
00:33:25,440 --> 00:33:28,080
Speaker 1: Me I love it. Well, maybe there is, Maybe there

677
00:33:28,200 --> 00:33:31,000
Speaker 1: is a little bit possibly. What I want to know is,

678
00:33:31,040 --> 00:33:34,320
Speaker 1: at this point in your career, if you take a

679
00:33:34,360 --> 00:33:39,000
Speaker 1: step back and think about the interactions you've had, what

680
00:33:39,080 --> 00:33:42,160
Speaker 1: has been one of the best pieces of advice that

681
00:33:42,240 --> 00:33:45,120
Speaker 1: you've been offered while building press juicery.

682
00:33:45,600 --> 00:33:49,160
Speaker 3: Yeah, I mean there's so many. You know. Something that

683
00:33:49,200 --> 00:33:52,560
Speaker 3: became really clear early on is people would always say,

684
00:33:52,600 --> 00:33:55,520
Speaker 3: do what you love and success will follow. And it's

685
00:33:55,600 --> 00:33:57,680
Speaker 3: kind of like, yes, screw you when you sit at

686
00:33:57,680 --> 00:34:00,720
Speaker 3: the top of your empire. But if this has kind

687
00:34:00,720 --> 00:34:03,360
Speaker 3: of been such a learning for me that this truly

688
00:34:03,520 --> 00:34:07,240
Speaker 3: was a passion project, something I really believed in. Never

689
00:34:07,320 --> 00:34:09,600
Speaker 3: did I imagine when we started that it would turn

690
00:34:09,640 --> 00:34:12,359
Speaker 3: into what it has. Being grateful, you know, I think

691
00:34:12,600 --> 00:34:15,000
Speaker 3: as a business operator, we always want to harp on

692
00:34:15,320 --> 00:34:17,880
Speaker 3: areas we can improve, But I think it's equally as

693
00:34:17,880 --> 00:34:21,680
Speaker 3: important to celebrate the wins and successes, trusting in the unknown.

694
00:34:22,120 --> 00:34:25,000
Speaker 3: It's okay to not have all the answers at the

695
00:34:25,080 --> 00:34:27,360
Speaker 3: end of the day. How do you define success? Someone

696
00:34:27,400 --> 00:34:30,919
Speaker 3: said to me recently going to sleep knowing you using

697
00:34:30,960 --> 00:34:33,920
Speaker 3: your abilities and strength in a way that help others.

698
00:34:34,360 --> 00:34:35,400
Speaker 3: And I really kind.

699
00:34:35,200 --> 00:34:38,239
Speaker 1: Of love that someone said to me recently that success

700
00:34:38,400 --> 00:34:41,160
Speaker 1: is how you feel about yourself when you're by yourself.

701
00:34:41,960 --> 00:34:44,560
Speaker 1: And I think that was like really profound because I

702
00:34:44,680 --> 00:34:47,640
Speaker 1: was like, Okay, when you strip away all of the

703
00:34:47,680 --> 00:34:51,120
Speaker 1: things that we are so inundated with regularly, which is

704
00:34:51,160 --> 00:34:56,520
Speaker 1: obviously everybody else's input on social media everywhere and just

705
00:34:56,680 --> 00:34:59,120
Speaker 1: daily life, it's like, how do you feel about what

706
00:34:59,160 --> 00:34:59,720
Speaker 1: you did today?

707
00:35:00,360 --> 00:35:02,680
Speaker 2: Where do you sit with that? I think that's really special.

708
00:35:03,480 --> 00:35:05,919
Speaker 2: What would you say to that point?

709
00:35:06,000 --> 00:35:08,880
Speaker 1: Thinking about the people that have given you really great advice?

710
00:35:09,440 --> 00:35:14,600
Speaker 1: If you were to give someone a book, what book

711
00:35:14,800 --> 00:35:16,360
Speaker 1: would you give them?

712
00:35:16,920 --> 00:35:20,799
Speaker 3: There's so many out there, you know. I'm like a

713
00:35:20,800 --> 00:35:23,279
Speaker 3: pretty spiritual guy at my core. I think the four

714
00:35:23,320 --> 00:35:27,080
Speaker 3: agreements goes along the way with people. You know, for me,

715
00:35:27,440 --> 00:35:30,600
Speaker 3: you can't always kind of connect your personal with business,

716
00:35:30,760 --> 00:35:33,160
Speaker 3: but I think the more you do, the more you're

717
00:35:33,200 --> 00:35:37,080
Speaker 3: able to accomplish more in an authentic way to yourself.

718
00:35:37,480 --> 00:35:39,920
Speaker 3: I'm a big fan of all the business book you know,

719
00:35:40,239 --> 00:35:44,640
Speaker 3: jobs and losing my Virginity Brandson and you know Facebook.

720
00:35:44,640 --> 00:35:48,319
Speaker 3: I mean all of those books have kind of been

721
00:35:48,400 --> 00:35:53,600
Speaker 3: inspiring me, but I think ultimately, you know, advice that

722
00:35:53,640 --> 00:35:56,400
Speaker 3: I think is so important. Early on, when I started press,

723
00:35:56,880 --> 00:36:00,279
Speaker 3: I visited with a handful of my friends' parents I

724
00:36:00,320 --> 00:36:04,520
Speaker 3: really admired as business people to get advice, and every

725
00:36:04,600 --> 00:36:09,800
Speaker 3: single one of them had such you know, different looks

726
00:36:09,800 --> 00:36:11,799
Speaker 3: and outlooks on kind of what to do and how

727
00:36:11,840 --> 00:36:15,200
Speaker 3: to approach it, and so early on I really realized

728
00:36:15,200 --> 00:36:18,040
Speaker 3: there's no right or wrong. You know, listen to people,

729
00:36:18,160 --> 00:36:21,239
Speaker 3: but really kind of no one knows the business or

730
00:36:21,280 --> 00:36:24,160
Speaker 3: what it is you're trying to accomplish better than yourself.

731
00:36:24,600 --> 00:36:27,560
Speaker 3: And I think, you know, sometimes we look to others

732
00:36:27,640 --> 00:36:29,920
Speaker 3: for kind of reassurance when like you really got to

733
00:36:30,000 --> 00:36:32,040
Speaker 3: just like look inside, because it's all there.

734
00:36:32,400 --> 00:36:37,360
Speaker 1: How would you describe yourself as a leader for your company?

735
00:36:38,080 --> 00:36:42,040
Speaker 1: Oh good question, And not how you think that other people,

736
00:36:42,280 --> 00:36:45,239
Speaker 1: not at someone else's perception of how you are as

737
00:36:45,280 --> 00:36:47,600
Speaker 1: a leader, but your perception of how you are as

738
00:36:47,640 --> 00:36:48,040
Speaker 1: a leader.

739
00:36:49,239 --> 00:36:52,480
Speaker 3: You know, I think I was my first response is

740
00:36:52,560 --> 00:36:54,400
Speaker 3: I was going to say, I think people I'm a lunatic.

741
00:36:54,880 --> 00:36:56,520
Speaker 3: You know, if I could have everyone come to work

742
00:36:56,560 --> 00:36:59,880
Speaker 3: barefoot every day, I would There's like a no suit

743
00:37:00,080 --> 00:37:03,440
Speaker 3: an office rule we have or a US company. But

744
00:37:03,560 --> 00:37:06,520
Speaker 3: I think in truth to answer that, I believe that

745
00:37:06,600 --> 00:37:10,200
Speaker 3: I'm really a big part of the heart, soul, passion

746
00:37:10,440 --> 00:37:13,719
Speaker 3: of the organization. By no means do I have all

747
00:37:13,719 --> 00:37:16,720
Speaker 3: the answers, and I definitely make a lot of mistakes,

748
00:37:16,840 --> 00:37:19,600
Speaker 3: But there's something that inside of me that is so

749
00:37:20,239 --> 00:37:23,920
Speaker 3: you know, pure and true to what it is we created,

750
00:37:24,120 --> 00:37:27,440
Speaker 3: you know, almost eight years ago that I think still

751
00:37:27,680 --> 00:37:30,120
Speaker 3: you know, is just as kind of bright today as

752
00:37:30,120 --> 00:37:31,280
Speaker 3: it was when we started.

753
00:37:31,560 --> 00:37:34,440
Speaker 2: Over the past eight years. When you think about all

754
00:37:34,480 --> 00:37:38,480
Speaker 2: of the ups and down, what would you say is

755
00:37:38,520 --> 00:37:42,719
Speaker 2: one of your favorite failures from that experience that's taught

756
00:37:42,719 --> 00:37:43,399
Speaker 2: you something great.

757
00:37:43,760 --> 00:37:46,920
Speaker 3: There's there's so many. First that comes to mind was,

758
00:37:47,040 --> 00:37:49,960
Speaker 3: you know, you said something about the FDA. Earlier. Prior

759
00:37:50,000 --> 00:37:51,840
Speaker 3: to that, we had met with the Health Department and

760
00:37:51,960 --> 00:37:55,560
Speaker 3: unfortunately got shut down, and you know, we were a

761
00:37:55,600 --> 00:37:59,000
Speaker 3: six month old company. We got some legal counsel here

762
00:37:59,040 --> 00:38:02,120
Speaker 3: in LA and their advice was, you know, maybe you

763
00:38:02,120 --> 00:38:05,080
Speaker 3: should just pack your bag. You know, it was your

764
00:38:05,120 --> 00:38:07,719
Speaker 3: six months, six months old and you've already kind of

765
00:38:07,719 --> 00:38:10,120
Speaker 3: had an incident in the health department. We don't have

766
00:38:10,360 --> 00:38:13,600
Speaker 3: we don't really know how you'll recover and hearing that

767
00:38:14,239 --> 00:38:17,359
Speaker 3: not even for a second was that an option. But

768
00:38:17,360 --> 00:38:19,279
Speaker 3: what I But But the important part is when we

769
00:38:19,320 --> 00:38:23,600
Speaker 3: finally got reopened almost three weeks later. Uh, it was

770
00:38:23,640 --> 00:38:26,520
Speaker 3: the strongest day of sales that we had had to date,

771
00:38:26,920 --> 00:38:29,040
Speaker 3: And it was kind of just this memory of you've

772
00:38:29,040 --> 00:38:32,200
Speaker 3: built something really special. You know, don't let the kind

773
00:38:32,239 --> 00:38:35,880
Speaker 3: of negativity ever intervene with like the work, and you

774
00:38:35,920 --> 00:38:38,319
Speaker 3: know in the positive change that this company has the

775
00:38:38,360 --> 00:38:39,160
Speaker 3: potential to make.

776
00:38:39,680 --> 00:38:43,359
Speaker 1: So I personally am like hoped on going to Press

777
00:38:43,440 --> 00:38:48,400
Speaker 1: Juicery for the Freeze. So when did you innovate to

778
00:38:48,440 --> 00:38:51,200
Speaker 1: get to that next level? Because were you realizing that

779
00:38:51,320 --> 00:38:53,239
Speaker 1: there was just the want for something like that?

780
00:38:53,360 --> 00:38:56,719
Speaker 3: So Freeze is like, I'm proud of everything this team

781
00:38:56,760 --> 00:38:59,480
Speaker 3: has done, but Freeze is really something I believe is

782
00:38:59,560 --> 00:39:00,879
Speaker 3: it's still revolutionary.

783
00:39:01,120 --> 00:39:03,920
Speaker 1: Also, I feel like we should establish that Freeze is

784
00:39:03,960 --> 00:39:07,560
Speaker 1: pretty much frozen juice that resembles software.

785
00:39:07,880 --> 00:39:11,360
Speaker 3: Correct. It is a plant based software derived from just

786
00:39:11,560 --> 00:39:15,960
Speaker 3: produce essentially, right. So you know, I had the opportunity

787
00:39:16,000 --> 00:39:17,839
Speaker 3: to meet with some of the big boys early on,

788
00:39:17,920 --> 00:39:20,200
Speaker 3: you know, the Cokes and the Pepsis and the Starbucks

789
00:39:20,280 --> 00:39:23,480
Speaker 3: and I kind of kept hearing this reoccurring mention of

790
00:39:23,960 --> 00:39:26,960
Speaker 3: you know, juice thrives on the coast, but there's still

791
00:39:26,960 --> 00:39:29,840
Speaker 3: a huge market in the middle where it's still daunting

792
00:39:29,920 --> 00:39:34,560
Speaker 3: and intimidating. And my takeaway from those conversations was we

793
00:39:34,640 --> 00:39:38,160
Speaker 3: got to educate people. And education is no longer do

794
00:39:38,280 --> 00:39:40,279
Speaker 3: this because it's good for you, because people don't want

795
00:39:40,280 --> 00:39:43,360
Speaker 3: to cold. Education is through trial, and that's kind of

796
00:39:43,360 --> 00:39:45,680
Speaker 3: where I had this light bulb go off, where if

797
00:39:45,680 --> 00:39:49,520
Speaker 3: the bottle is still intimidating, I know that soft serve

798
00:39:49,640 --> 00:39:52,600
Speaker 3: machine is not, you know, and if I can create

799
00:39:52,680 --> 00:39:55,879
Speaker 3: something that's that has the same integrity of what our

800
00:39:55,960 --> 00:39:59,080
Speaker 3: jews has but literally could compete with a fro yo

801
00:39:59,239 --> 00:40:02,399
Speaker 3: or ice cream cat category, like, what an incredible way

802
00:40:02,440 --> 00:40:06,520
Speaker 3: to educate people that, like, you know, high quality nutritious

803
00:40:06,520 --> 00:40:10,200
Speaker 3: food can actually taste great. And so so much of

804
00:40:10,200 --> 00:40:12,799
Speaker 3: that was what drove us to kind of the two

805
00:40:12,840 --> 00:40:14,560
Speaker 3: and a half years of R and D to get

806
00:40:14,640 --> 00:40:15,239
Speaker 3: freeze lung.

807
00:40:15,640 --> 00:40:18,360
Speaker 2: I feel like now everyone's trying to freeze.

808
00:40:18,480 --> 00:40:21,920
Speaker 3: Yeah, it's a tough one to produce when there's no

809
00:40:22,040 --> 00:40:26,120
Speaker 3: binders and no sugars, Like there's some proprietary stuff that

810
00:40:26,560 --> 00:40:29,160
Speaker 3: allows us to do it, and you know, I think

811
00:40:29,160 --> 00:40:32,600
Speaker 3: it looks in all honesty, I know people don't believe

812
00:40:32,600 --> 00:40:35,279
Speaker 3: me when I say it, but kudos to all. Like

813
00:40:35,400 --> 00:40:37,759
Speaker 3: I know how hard we work at Pressed. I have

814
00:40:38,040 --> 00:40:41,800
Speaker 3: so much admiration and respect for anyone who is working

815
00:40:41,840 --> 00:40:43,399
Speaker 3: to get better for you options out there.

816
00:40:43,719 --> 00:40:46,080
Speaker 1: I think it's interesting and it's something we haven't really

817
00:40:46,160 --> 00:40:48,839
Speaker 1: touched on yet. But I mean over the last eight

818
00:40:48,920 --> 00:40:52,400
Speaker 1: years in general, the boom inducing has just been real

819
00:40:52,480 --> 00:40:55,280
Speaker 1: like it's something that people are looking for, It's something

820
00:40:55,280 --> 00:40:59,040
Speaker 1: that they want. What do you think really sets what

821
00:40:59,120 --> 00:41:01,880
Speaker 1: you guys that Pressed Juice three have to offer apart

822
00:41:02,120 --> 00:41:03,920
Speaker 1: from the other guys out there totally.

823
00:41:03,960 --> 00:41:08,520
Speaker 3: It's the Pressed promise. We kind of created this Press

824
00:41:08,600 --> 00:41:11,120
Speaker 3: promise we call it, and it's really make it delicious,

825
00:41:11,200 --> 00:41:14,560
Speaker 3: make it nutritious, make it accessible, make it affordable, make

826
00:41:14,600 --> 00:41:16,919
Speaker 3: it for everyone. And yeah, you could look at it's

827
00:41:16,960 --> 00:41:19,839
Speaker 3: just words, you know, and delicious and nutritious are of

828
00:41:19,880 --> 00:41:25,520
Speaker 3: course crucial. What we obsessed over is accessibility and affordability,

829
00:41:26,520 --> 00:41:30,200
Speaker 3: and I think that is what really differentiates us from others.

830
00:41:30,440 --> 00:41:32,920
Speaker 3: If you look at the landscape of Cold Press Juice,

831
00:41:32,960 --> 00:41:35,680
Speaker 3: I mean some market itself from nine to twelve dollars

832
00:41:35,680 --> 00:41:39,440
Speaker 3: a bottle. You know, it's just not a realistic price

833
00:41:39,480 --> 00:41:42,640
Speaker 3: point to kind of get into your every day purchasing habit.

834
00:41:43,280 --> 00:41:46,520
Speaker 3: We launched it pick fifty. We've just recently dropped down

835
00:41:46,560 --> 00:41:50,200
Speaker 3: to five without compromising products at all. If you look

836
00:41:50,239 --> 00:41:53,320
Speaker 3: at how Starbucks has trained our country, you know, five

837
00:41:53,360 --> 00:41:56,719
Speaker 3: dollars is an appropriate price to pay for bevery if

838
00:41:56,719 --> 00:41:59,200
Speaker 3: we can kind of replace themes with four to five

839
00:41:59,239 --> 00:42:02,160
Speaker 3: pounds of produce. Just think of the white space that

840
00:42:02,200 --> 00:42:04,000
Speaker 3: we could kind of get through the amount of people

841
00:42:04,000 --> 00:42:06,760
Speaker 3: that can access this high futures this product.

842
00:42:06,800 --> 00:42:09,120
Speaker 1: But I also think is interesting when you walk into

843
00:42:09,160 --> 00:42:12,120
Speaker 1: a press juicery and I'm thinking about my experience in

844
00:42:12,200 --> 00:42:14,960
Speaker 1: other places where I would buy juice. No one else

845
00:42:15,000 --> 00:42:16,200
Speaker 1: is letting me taste anything.

846
00:42:16,880 --> 00:42:17,720
Speaker 2: I think that's good.

847
00:42:18,080 --> 00:42:20,799
Speaker 3: Look, we want everyone to try everything. Yeah, and you

848
00:42:20,800 --> 00:42:22,879
Speaker 3: know people think I you know, just say to say

849
00:42:22,880 --> 00:42:26,760
Speaker 3: it again, Like, I do believe that anyone in this sector,

850
00:42:26,880 --> 00:42:29,400
Speaker 3: we should be working with each other to help. You know,

851
00:42:29,480 --> 00:42:32,439
Speaker 3: everyone's kind of got their different market. Like to those

852
00:42:32,480 --> 00:42:35,480
Speaker 3: who can afford a twelve dollars juice, there is amazing

853
00:42:35,600 --> 00:42:38,160
Speaker 3: product out there. You know. We just want to focus

854
00:42:38,200 --> 00:42:42,160
Speaker 3: on the majority of people that that's just not realistic.

855
00:42:42,520 --> 00:42:47,799
Speaker 1: Aside from drinking your greens and juicing, what are other

856
00:42:48,719 --> 00:42:50,640
Speaker 1: and leaching what are other?

857
00:42:51,000 --> 00:42:53,000
Speaker 3: Now I kind of regret saying that.

858
00:42:53,160 --> 00:42:56,200
Speaker 2: Never regret. This is an open and honest space here.

859
00:42:56,600 --> 00:42:59,280
Speaker 1: When you think about your diet, what are some things

860
00:42:59,280 --> 00:43:01,480
Speaker 1: that you've tried to be mindful of on the regular?

861
00:43:01,880 --> 00:43:04,560
Speaker 3: For me, more than anything, just balance. You know, I'm

862
00:43:04,600 --> 00:43:07,120
Speaker 3: a human being. I'm gonna eat kind of you know,

863
00:43:07,239 --> 00:43:10,240
Speaker 3: everything creates different I want to and I'm a foodie

864
00:43:10,320 --> 00:43:12,840
Speaker 3: at my court, like I love sitting around a table

865
00:43:12,880 --> 00:43:17,239
Speaker 3: with friends and family and just having great food. It's

866
00:43:17,320 --> 00:43:20,640
Speaker 3: just balanced, you know. Again, you start. For me, I

867
00:43:20,680 --> 00:43:22,920
Speaker 3: start my day with the greens juice. It gives me

868
00:43:22,960 --> 00:43:25,920
Speaker 3: permission to make littal mistakes. It gives me the ability to, like,

869
00:43:26,320 --> 00:43:30,160
Speaker 3: you know, and this idea of oh well start on Monday.

870
00:43:30,360 --> 00:43:32,560
Speaker 3: We got to get over that. That's that doesn't work,

871
00:43:32,640 --> 00:43:35,040
Speaker 3: you know. It's just every day, it's just you know,

872
00:43:35,640 --> 00:43:38,880
Speaker 3: and don't overthink it. Just just do the best you

873
00:43:38,880 --> 00:43:41,560
Speaker 3: can do. And I think when you make those baby steps,

874
00:43:41,960 --> 00:43:43,600
Speaker 3: that's where it becomes long lasting.

875
00:43:43,800 --> 00:43:47,240
Speaker 1: When I sat down with the woman from Sacara Life

876
00:43:47,239 --> 00:43:50,000
Speaker 1: a few months back, they said, they said, and they

877
00:43:50,000 --> 00:43:52,120
Speaker 1: were on the podcast and they said, you are what

878
00:43:52,160 --> 00:43:54,359
Speaker 1: you do like ninety percent of the time, So there's

879
00:43:54,400 --> 00:43:55,640
Speaker 1: going to be that ten percent.

880
00:43:55,760 --> 00:43:57,200
Speaker 2: Like you're gonna.

881
00:43:56,920 --> 00:43:59,520
Speaker 1: Go get a bag get and some cheese on a

882
00:43:59,600 --> 00:44:02,640
Speaker 1: date Friday night. I'm in la I haven't been yet,

883
00:44:02,680 --> 00:44:04,560
Speaker 1: but I've got less than twenty four hours to get

884
00:44:04,600 --> 00:44:06,400
Speaker 1: to in and out before I get on the plane

885
00:44:06,800 --> 00:44:07,919
Speaker 1: and go back to New York City.

886
00:44:08,000 --> 00:44:09,719
Speaker 3: It's like saying I'm not going to go to New

887
00:44:09,800 --> 00:44:11,839
Speaker 3: York and get a raise on aster. Yeah, like that's

888
00:44:11,880 --> 00:44:12,760
Speaker 3: just not going to happen.

889
00:44:12,840 --> 00:44:13,400
Speaker 2: You got to do it.

890
00:44:13,440 --> 00:44:14,920
Speaker 3: I got to do it. I'm going to do it.

891
00:44:16,160 --> 00:44:20,280
Speaker 1: You are looking back at the guy who just booked

892
00:44:20,280 --> 00:44:24,120
Speaker 1: his trip island and you're in his head right now.

893
00:44:24,800 --> 00:44:27,359
Speaker 1: What kind of advice do you offer the guy that's

894
00:44:27,400 --> 00:44:30,240
Speaker 1: going through the thick of his Hurtle moment at that time?

895
00:44:30,520 --> 00:44:33,759
Speaker 3: Yeah, I mean, honestly none, because I think that that

896
00:44:35,360 --> 00:44:38,279
Speaker 3: openness to just explore and take the first step. I

897
00:44:38,320 --> 00:44:40,799
Speaker 3: think anything I would have said could have clouded that,

898
00:44:41,360 --> 00:44:44,560
Speaker 3: and my kind of ability to just you know, take

899
00:44:44,600 --> 00:44:47,720
Speaker 3: a step in the unknown was so important. I think

900
00:44:48,120 --> 00:44:51,280
Speaker 3: had something been put in my head at that time,

901
00:44:51,480 --> 00:44:53,600
Speaker 3: it could have shifted or altered my experience.

902
00:44:53,800 --> 00:44:58,000
Speaker 1: No one's ever said nothing that's really interesting. What about Okay,

903
00:44:58,239 --> 00:45:00,680
Speaker 1: I'm going to pivot a little bit. A piece of

904
00:45:00,680 --> 00:45:03,240
Speaker 1: advice now eight years in that you wish you knew

905
00:45:03,320 --> 00:45:04,800
Speaker 1: from the get go with Press Juicery.

906
00:45:04,960 --> 00:45:07,680
Speaker 3: Yeah, I mean, honestly the same. Yeah, I'll tell you why.

907
00:45:08,520 --> 00:45:11,520
Speaker 3: In all truth, I think everything happens for a reason.

908
00:45:11,880 --> 00:45:15,000
Speaker 3: You know, every mistake, every hurdle, everything I did wrong, Like,

909
00:45:15,120 --> 00:45:17,560
Speaker 3: we needed to go through those experiences to kind of

910
00:45:17,600 --> 00:45:21,040
Speaker 3: get to where we are today. So there's there's nothing

911
00:45:21,200 --> 00:45:25,040
Speaker 3: I would change. I really do believe that there's there's

912
00:45:25,040 --> 00:45:27,200
Speaker 3: something bigger than me kind of guiding how this is

913
00:45:27,239 --> 00:45:29,960
Speaker 3: all meant to go and be an end and all

914
00:45:29,960 --> 00:45:30,520
Speaker 3: that stuff.

915
00:45:31,320 --> 00:45:34,880
Speaker 2: Thanks five year goals for Press. Yeah, what's on the radar?

916
00:45:35,200 --> 00:45:37,560
Speaker 3: You know, it's really do what we're doing. I really

917
00:45:37,600 --> 00:45:41,960
Speaker 3: believe so strongly and passionately about getting high nutrition to

918
00:45:42,760 --> 00:45:46,160
Speaker 3: as many people as I possibly can. So whether it's

919
00:45:46,239 --> 00:45:50,240
Speaker 3: through you know, wholesale channels are continuing to open retail stores,

920
00:45:50,320 --> 00:45:53,560
Speaker 3: or you know, we launched our e comm direct to consumer,

921
00:45:54,600 --> 00:45:57,959
Speaker 3: I just I really believe in the positive impact that's

922
00:45:57,960 --> 00:46:00,960
Speaker 3: such a simple introduction of a product. Can do I

923
00:46:01,120 --> 00:46:02,520
Speaker 3: just want to kind of keep growing it.

924
00:46:02,840 --> 00:46:05,720
Speaker 2: I love it, Aidan, Thanks for sitting down with me today.

925
00:46:05,840 --> 00:46:08,480
Speaker 3: Yeah, this is awesome. Thanks for kind of letting you

926
00:46:08,560 --> 00:46:11,160
Speaker 3: share the story of Brest awesome.

927
00:46:11,320 --> 00:46:14,200
Speaker 1: Please take a moment to leave a quick review by

928
00:46:14,200 --> 00:46:17,279
Speaker 1: clicking the link with the description to this episode. We

929
00:46:17,360 --> 00:46:20,040
Speaker 1: all face multiple hurdles in life. I want to hear

930
00:46:20,080 --> 00:46:22,880
Speaker 1: about yours. Reach out to me at Emily at Hurdle

931
00:46:22,920 --> 00:46:26,520
Speaker 1: dot us. Connect with the podcast on Instagram and Twitter

932
00:46:26,640 --> 00:46:30,160
Speaker 1: at Hurdle Podcast Aidan. Where do they find you? Where

933
00:46:30,160 --> 00:46:31,280
Speaker 1: do they find Press Juicery?

934
00:46:31,520 --> 00:46:35,880
Speaker 3: Yeah, pressjuicry dot com at Press Juicery, all the typical stuffs,

935
00:46:36,080 --> 00:46:39,000
Speaker 3: all the places you'd look to find a brand. Press

936
00:46:39,040 --> 00:46:43,160
Speaker 3: juiceres there and Chalkboard. Check out the Chalkboard because it's

937
00:46:43,239 --> 00:46:46,640
Speaker 3: an awesome platform to just get, you know, info on

938
00:46:47,080 --> 00:46:48,880
Speaker 3: all kinds of health related topics.

939
00:46:49,080 --> 00:46:49,520
Speaker 2: Perfect.

940
00:46:50,080 --> 00:46:54,799
Speaker 1: I am at Emily Abodi. Another hurdle conquered. Catch you

941
00:46:54,800 --> 00:46:55,520
Speaker 1: guys next time.