WEBVTT - MNTN CEO Mark Douglas Talks IPO

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<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news. Mark Douglas, CEO Mountain

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<v Speaker 1>Joins US. Mark talked to us about the IPO process here.

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<v Speaker 1>What was a message you guys were delivering to prospective

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<v Speaker 1>shareholders here during your IPU.

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<v Speaker 2>Well, I think the key message was that we had

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<v Speaker 2>created a new segment of the television advertising market where

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<v Speaker 2>we're bringing small and mid sized companies into the market

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<v Speaker 2>for the first time on our platform, where they can

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<v Speaker 2>advertise on TV the same way they could previously do

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<v Speaker 2>on search and social. And so our customers have responded

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<v Speaker 2>to that and we very please, like all the investors

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<v Speaker 2>we met with on the road show responded just as well.

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<v Speaker 3>When you go into a meeting, do you take Ryan

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<v Speaker 3>Reynolds into the meeting?

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<v Speaker 2>Well, he showed up on the teaching you know with

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<v Speaker 2>the first day of a road show, you meet with

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<v Speaker 2>all the banks and all the people, and he was there.

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<v Speaker 2>Was it was pretty fun meeting. So we had a

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<v Speaker 2>good time.

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<v Speaker 3>So what's the distinction here, help pauling me. We're out

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<v Speaker 3>on YouTube. It's building every day. Mark, We're just overwhelmed

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<v Speaker 3>by the you know, as Colin of the Twins as

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<v Speaker 3>a discoverability factor, how is ed revenue going to fold

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<v Speaker 3>into YouTube creators, whether they're hipsters like Lisa Matteo's kids

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<v Speaker 3>or their fossils like me and Paul Sweeney.

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<v Speaker 2>Yeah, so YouTube, something like YouTube, it's not competing with

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<v Speaker 2>something like stream with streaming television, which is the market

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<v Speaker 2>that we're in. It's actually people are just expanding their

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<v Speaker 2>entertainment consumption. So more people watch TV a day than

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<v Speaker 2>use social media. It's the highest engagement channel of any

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<v Speaker 2>entertainment medium. So you see streaming growing, obviously, YouTube, social

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<v Speaker 2>all continue to grow as people just consume more content

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<v Speaker 2>and as a result, you know, companies or small mid

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<v Speaker 2>sized businesses can now connect with those people and do

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<v Speaker 2>that with Mountain, do that obviously with Google and so forth.

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<v Speaker 2>So we're you know, it's it's great for everyone.

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<v Speaker 1>Mark The month of May is a very important part

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<v Speaker 1>of the year for global television business. Here we have

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<v Speaker 1>the upfronts where the broadcasting cable networks and pretty much

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<v Speaker 1>everybody else out there is trying to sell ad space

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<v Speaker 1>shows everybody what they're going to be broadcasting in the

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<v Speaker 1>upcoming year, and they ask advertisers to step up and

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<v Speaker 1>commit dollars for the upcoming television season. How are the

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<v Speaker 1>stow fronts this year, and how would you characterize the

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<v Speaker 1>upfronts this year? And what are advertisers thinking about with

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<v Speaker 1>maybe some uncertain economic times.

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<v Speaker 2>Yeah, so I think the advertisers are there for the upfronts.

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<v Speaker 2>And the thing that I think the whole industry is

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<v Speaker 2>really excited about is live sports on streaming. So you

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<v Speaker 2>see ESPN and other networks really focused on live sports.

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<v Speaker 2>Is kind of number one conversation I have with the

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<v Speaker 2>leaders at these networks. And so I think the upfronts

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<v Speaker 2>will be fine. I think our customers will do great.

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<v Speaker 2>They'll part they won't participate in the upfronts, but they

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<v Speaker 2>will participate in the availability of live sports is kind

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<v Speaker 2>of the year of live sports. So that's what you're

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<v Speaker 2>gonna see.