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Speaker 1: Bloomberg Audio Studios, podcasts, radio news. Mark Douglas, CEO Mountain

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Speaker 1: Joins US. Mark talked to us about the IPO process here.

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Speaker 1: What was a message you guys were delivering to prospective

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Speaker 1: shareholders here during your IPU.

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Speaker 2: Well, I think the key message was that we had

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Speaker 2: created a new segment of the television advertising market where

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Speaker 2: we're bringing small and mid sized companies into the market

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Speaker 2: for the first time on our platform, where they can

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Speaker 2: advertise on TV the same way they could previously do

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Speaker 2: on search and social. And so our customers have responded

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Speaker 2: to that and we very please, like all the investors

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Speaker 2: we met with on the road show responded just as well.

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Speaker 3: When you go into a meeting, do you take Ryan

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Speaker 3: Reynolds into the meeting?

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Speaker 2: Well, he showed up on the teaching you know with

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Speaker 2: the first day of a road show, you meet with

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Speaker 2: all the banks and all the people, and he was there.

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Speaker 2: Was it was pretty fun meeting. So we had a

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Speaker 2: good time.

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Speaker 3: So what's the distinction here, help pauling me. We're out

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Speaker 3: on YouTube. It's building every day. Mark, We're just overwhelmed

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Speaker 3: by the you know, as Colin of the Twins as

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Speaker 3: a discoverability factor, how is ed revenue going to fold

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Speaker 3: into YouTube creators, whether they're hipsters like Lisa Matteo's kids

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Speaker 3: or their fossils like me and Paul Sweeney.

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Speaker 2: Yeah, so YouTube, something like YouTube, it's not competing with

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Speaker 2: something like stream with streaming television, which is the market

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Speaker 2: that we're in. It's actually people are just expanding their

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Speaker 2: entertainment consumption. So more people watch TV a day than

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Speaker 2: use social media. It's the highest engagement channel of any

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Speaker 2: entertainment medium. So you see streaming growing, obviously, YouTube, social

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Speaker 2: all continue to grow as people just consume more content

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Speaker 2: and as a result, you know, companies or small mid

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Speaker 2: sized businesses can now connect with those people and do

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Speaker 2: that with Mountain, do that obviously with Google and so forth.

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Speaker 2: So we're you know, it's it's great for everyone.

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Speaker 1: Mark The month of May is a very important part

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Speaker 1: of the year for global television business. Here we have

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Speaker 1: the upfronts where the broadcasting cable networks and pretty much

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Speaker 1: everybody else out there is trying to sell ad space

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Speaker 1: shows everybody what they're going to be broadcasting in the

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Speaker 1: upcoming year, and they ask advertisers to step up and

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Speaker 1: commit dollars for the upcoming television season. How are the

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Speaker 1: stow fronts this year, and how would you characterize the

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Speaker 1: upfronts this year? And what are advertisers thinking about with

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Speaker 1: maybe some uncertain economic times.

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Speaker 2: Yeah, so I think the advertisers are there for the upfronts.

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Speaker 2: And the thing that I think the whole industry is

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Speaker 2: really excited about is live sports on streaming. So you

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Speaker 2: see ESPN and other networks really focused on live sports.

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Speaker 2: Is kind of number one conversation I have with the

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Speaker 2: leaders at these networks. And so I think the upfronts

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Speaker 2: will be fine. I think our customers will do great.

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Speaker 2: They'll part they won't participate in the upfronts, but they

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Speaker 2: will participate in the availability of live sports is kind

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Speaker 2: of the year of live sports. So that's what you're

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Speaker 2: gonna see.