WEBVTT - #449 - DJ Hed 0:00:00.200 --> 0:00:01.520 West Coast is DJ Head. 0:00:01.560 --> 0:00:03.199 You can check me out live here at the bouleg 0:00:03.279 --> 0:00:06.160 kV podcast and everywhere that you get your cracker barrel. 0:00:09.720 --> 0:00:11.680 Yo, it's the bluele cav Podcast. 0:00:11.720 --> 0:00:11.880 Man. 0:00:11.880 --> 0:00:13.120 We got a special guests in here. 0:00:13.080 --> 0:00:16.840 My guy, my brother, DJ Head West Coast. Welcome, sir, 0:00:17.560 --> 0:00:22.880 I'm back. He's back. Yes. First of all, congratulations, had 0:00:22.920 --> 0:00:24.759 I want to tell you to your face because I 0:00:24.760 --> 0:00:26.759 know I texted you and I told you on the phone, 0:00:26.800 --> 0:00:28.479 but I'm just super proud of you, dog. I love you, 0:00:28.520 --> 0:00:31.080 and it's not I just love the moment you're having 0:00:31.120 --> 0:00:31.440 right now. 0:00:32.240 --> 0:00:35.280 It's it's amazing, you know what I'm saying. 0:00:35.320 --> 0:00:38.000 Thank you, And you've, like this whole time, been pushing 0:00:38.040 --> 0:00:40.640 the same line. You've never like swayed in terms of 0:00:40.720 --> 0:00:44.720 like your integrity, and it's like you played the very 0:00:44.880 --> 0:00:46.960 like patient game. And it's glad to I'm just glad 0:00:47.000 --> 0:00:50.720 to see like everyone else recognizing like what you've been 0:00:50.760 --> 0:00:53.080 doing for LA for so long, and like obviously this 0:00:53.159 --> 0:00:56.040 moment with Kendrick and the pop hours, you. 0:00:56.000 --> 0:00:57.000 Know, yeah, it was dope. 0:00:57.080 --> 0:00:58.600 Couldn't have been anybody doper out there. 0:00:58.760 --> 0:01:01.360 Shout out to a peace Lang, Shout out to the 0:01:01.400 --> 0:01:02.480 Free Lunch Agency. 0:01:02.880 --> 0:01:05.720 Yeah, thank you. I appreciate that. 0:01:05.840 --> 0:01:07.640 Shout out to the city and the homies too for 0:01:07.800 --> 0:01:10.320 really showing up and making an event of success. A 0:01:10.400 --> 0:01:14.400 lot of people had to put things aside and make sacrifices. 0:01:14.840 --> 0:01:15.279 For sure. 0:01:15.480 --> 0:01:18.640 It was dope. Yeah, and uh, you know for people 0:01:18.640 --> 0:01:21.360 who don't know obviously you, I mean you came out 0:01:21.480 --> 0:01:24.959 swinging just with everybody and their mom and I love 0:01:25.040 --> 0:01:27.920 how problem ended your set because like, like, what is like, 0:01:27.959 --> 0:01:30.640 you know, I mean, the crowd fucking it was amazing. 0:01:32.240 --> 0:01:35.040 What was the process. 0:01:34.560 --> 0:01:37.360 Of putting the artists who came out during your set together? 0:01:37.760 --> 0:01:39.560 I wasn't. It wasn't. I can't take credit for that. 0:01:39.560 --> 0:01:42.400 That was pg Lang. So you didn't pick the artists, Nah, 0:01:42.400 --> 0:01:43.200 it was pg Lang. 0:01:43.319 --> 0:01:46.120 They came to me with, hey, here's what we're here's 0:01:46.160 --> 0:01:50.680 what because you gotta think this is like they don't 0:01:50.680 --> 0:01:53.920 do anything that's just loose leaf, right, You've never seen 0:01:53.920 --> 0:01:55.559 anything just random loose leaf. 0:01:55.480 --> 0:01:57.920 And everything's very purpose Yes. 0:01:57.720 --> 0:02:00.280 So they came to me and was like what. First 0:02:00.320 --> 0:02:02.000 of all, shout out to Tim Henshaw and the Free 0:02:02.040 --> 0:02:05.400 Lodgenon Agency. They were like Tim reached out and was like, hey, 0:02:05.600 --> 0:02:07.760 you know dot want you to open the show. I 0:02:07.840 --> 0:02:11.560 was like, are you fucking serious? Like yeah, like that's 0:02:11.600 --> 0:02:12.959 how we're gonna kick the show off. You're going to 0:02:13.000 --> 0:02:14.280 be the first thing. And he wants sees on the 0:02:14.280 --> 0:02:15.200 show's fire. 0:02:15.320 --> 0:02:18.280 Oh okay, what's the play And they're like, well, they 0:02:18.320 --> 0:02:21.359 selected artists. Here are the artists that we're here. Here's 0:02:21.400 --> 0:02:21.880 the list that. 0:02:21.840 --> 0:02:25.040 We're thinking of, and we just want you to curate 0:02:25.160 --> 0:02:27.600 this in a way that makes sense from a DJ's perspective. 0:02:28.360 --> 0:02:29.840 And I'm like, okay, bet. 0:02:30.080 --> 0:02:33.240 And two artists were added last minute, which was ol 0:02:33.360 --> 0:02:37.680 Osama and RJ And those are super last minute. But 0:02:39.160 --> 0:02:40.760 you know, I can't take credit for that, Like if 0:02:40.840 --> 0:02:42.200 it was up to me, I would it would be 0:02:42.200 --> 0:02:44.320 hell of people that was I mean, Vince Staples was going, 0:02:44.639 --> 0:02:45.400 Grido was going. 0:02:45.520 --> 0:02:47.080 Joe wasn't there, Like it was a bunch of people. 0:02:47.160 --> 0:02:49.440 Yeah, Joe Moses, I felt like, was the one that 0:02:49.880 --> 0:02:53.880 Joe and Grido in terms of like having records that 0:02:53.919 --> 0:02:56.720 you'd be like wanting to see the crowd like. 0:02:56.880 --> 0:02:59.480 So my plan was, again if everybody, if you were 0:02:59.480 --> 0:03:01.360 watching the st or you were there, I was there. Yeah, 0:03:01.360 --> 0:03:04.040 But if you were watching the stream, you notice like, okay, 0:03:04.080 --> 0:03:05.919 I'm supposed to going at four. And the thing about 0:03:05.960 --> 0:03:09.320 logistics is we couldn't even fit everybody that we that 0:03:09.639 --> 0:03:13.240 everybody that they picked, we couldn't even fit within the show. 0:03:13.600 --> 0:03:15.840 So I had to make executive decisions and shout out 0:03:15.880 --> 0:03:18.880 to Perico and Kaylin, like Pirico's his own artist, but 0:03:19.000 --> 0:03:21.400 he came out with I had him do keep right 0:03:21.440 --> 0:03:23.120 with it with Kaylin, and then I had a z 0:03:23.280 --> 0:03:25.480 Chik and Roochie do the song together. It's their biggest 0:03:25.480 --> 0:03:27.520 songs called Lighted Up, So I had them do a 0:03:27.520 --> 0:03:29.320 song together and I just kind of just made the call, 0:03:29.440 --> 0:03:32.680 like hey bro, Phoenix Flexen ended up being there. 0:03:33.000 --> 0:03:33.840 He was a rehearsal to. 0:03:35.440 --> 0:03:38.440 I was thinking that they were going to transition from 0:03:38.640 --> 0:03:41.240 Geeka Leak to a shoreline song no time. 0:03:41.400 --> 0:03:43.840 Yeah, And so you know, shout out to OJZ and 0:03:43.880 --> 0:03:46.640 Phoenix and Rory and the teen for like being understanding. 0:03:46.680 --> 0:03:48.640 But it was like you got to understand, this is 0:03:48.680 --> 0:03:50.680 not a concert that's contained in the forum. 0:03:50.920 --> 0:03:51.960 This is being streamed. 0:03:52.200 --> 0:03:53.680 It's a show in a production. 0:03:54.000 --> 0:03:57.640 It's a full TV show that requires logistics and timing, 0:03:57.720 --> 0:03:59.960 Like we had to time our sets out. Mustard had 0:04:00.120 --> 0:04:01.920 turn in his list of which songs he was going 0:04:02.000 --> 0:04:05.080 to play in the mix in between artists before artists, 0:04:05.440 --> 0:04:08.560 And so at four o'clock when I was supposed to start, 0:04:08.880 --> 0:04:11.880 we were running behind because for whatever reason, production was 0:04:11.920 --> 0:04:14.040 running behind. I couldn't even play the records I was 0:04:14.120 --> 0:04:17.240 gonna play as a DJ set before I brought Ramble. 0:04:17.000 --> 0:04:18.880 Out right, So you were supposed to hop on and 0:04:18.920 --> 0:04:20.800 just warm up the crowds as a DJ. I was 0:04:21.040 --> 0:04:22.159 d kind of like what Mustard did. 0:04:22.200 --> 0:04:24.520 Correct, I was gonna DJ, but we were half an 0:04:24.520 --> 0:04:27.479 hour already into the show. It's like, we gotta go, 0:04:27.920 --> 0:04:30.960 so again. I would like to have everybody on. 0:04:30.920 --> 0:04:33.160 The fucking show, Little Veda, you know, little little Vada. 0:04:33.400 --> 0:04:34.880 I wanted to have lived on it. I wanted to 0:04:34.920 --> 0:04:37.599 have like you, everyone who knows me knows what I'm wan. 0:04:37.720 --> 0:04:40.120 For sure, I would have everybody on the show. Sure, 0:04:40.200 --> 0:04:42.320 Logistically it just doesn't make sense. It doesn't we don't 0:04:42.360 --> 0:04:44.839 have time for that whatever. So I just may do 0:04:44.880 --> 0:04:47.520 it what I was given and I didn't need. 0:04:47.600 --> 0:04:47.919 I had to. 0:04:48.000 --> 0:04:50.520 I had to sacrifice my DJ set and it just 0:04:50.600 --> 0:04:52.040 is what it is, like. I didn't even I wrote 0:04:52.080 --> 0:04:54.720 a monologue. I wrote a monologue that I was gonna that. 0:04:54.760 --> 0:04:59.159 I was gonna say, then I had after the monologue, 0:04:59.160 --> 0:05:00.600 I had a DJ set, and then I was gonna 0:05:00.600 --> 0:05:03.120 bring Ramble out. I just came out, said a little 0:05:03.200 --> 0:05:04.360 quick sun and brought Rumble out. 0:05:04.560 --> 0:05:07.719 And that was Rymble's first performance ever. Yeah, which is 0:05:07.960 --> 0:05:12.320 I mean shot to Rymble. Yeah, I mean shot the 0:05:12.320 --> 0:05:13.880 Sampizro kicking it off. 0:05:14.200 --> 0:05:15.760 Yeah. It was a big and you know what, And 0:05:15.800 --> 0:05:17.599 that was changed in rehearsal as. 0:05:17.480 --> 0:05:20.400 Well, the song he did or him opening. 0:05:20.160 --> 0:05:24.640 Him opening, I was gonna have so again we're DJ, 0:05:24.800 --> 0:05:27.159 so you understand. I was putting the set together. So 0:05:27.200 --> 0:05:29.640 the idea was, hey, there's three names on the marquee. 0:05:29.920 --> 0:05:33.800 It's you, Mustard Dot and as you're putting the set together, 0:05:33.839 --> 0:05:35.560 that's going to do a performance. You and Mustard have 0:05:35.640 --> 0:05:38.760 DJ sets, but live performances of the of the records. 0:05:39.520 --> 0:05:41.719 So I'm putting the set together like I'm DJing in 0:05:41.720 --> 0:05:43.800 the mix that way, and people are coming out as 0:05:43.839 --> 0:05:44.919 I'm playing the records. 0:05:45.200 --> 0:05:48.120 It felt like it was building up to like to me, 0:05:48.240 --> 0:05:51.200 like obviously like like what and RJ at towards the end, 0:05:51.520 --> 0:05:53.479 because like n og Z towards the end, it's like 0:05:53.560 --> 0:05:54.960 it just was very it made sense. 0:05:55.600 --> 0:05:56.000 It wasn't. 0:05:56.120 --> 0:05:58.320 It wasn't even like oh, this person's new or because 0:05:58.320 --> 0:06:00.240 I was my initial set and I have I ain't 0:06:00.279 --> 0:06:01.280 think I research this, but. 0:06:02.960 --> 0:06:03.800 My initial idea. 0:06:03.839 --> 0:06:06.440 I wasn't have Wally open mm because he was gonna 0:06:06.440 --> 0:06:08.240 come out and do a cappella and like how we 0:06:08.279 --> 0:06:10.240 did the set, I was gonna have Wyley the sense 0:06:10.240 --> 0:06:12.800 they come out and do all through the flow and 0:06:12.839 --> 0:06:14.320 it was gonna be a cappella just to set the 0:06:14.360 --> 0:06:16.880 tone and then the beat comes in and then I 0:06:16.960 --> 0:06:18.920 was gonna have like a roller coaster like Okay, we're 0:06:18.920 --> 0:06:21.400 familiar with this kind of unfamiliar and then go back up. 0:06:21.920 --> 0:06:24.000 Then then as we were going through it, it didn't feel 0:06:24.040 --> 0:06:26.240 right in rehearsal and shout out to PG Lane the 0:06:26.240 --> 0:06:28.479 homies over there, like they just let me make calls 0:06:28.520 --> 0:06:30.360 and I was like, nah, I'm gonna change the whole 0:06:30.360 --> 0:06:32.320 set around. Let me let me work on it whatever, 0:06:32.680 --> 0:06:34.720 and they let me. They let me do my thing. 0:06:35.120 --> 0:06:38.479 What was the how like you said that Zoe and 0:06:38.880 --> 0:06:41.440 RJ got added super late, was that like your call 0:06:41.560 --> 0:06:42.640 or their call or. 0:06:42.680 --> 0:06:44.440 It was just Don just got the call like hey 0:06:44.640 --> 0:06:47.080 we need to hey, we need we want to add RJ. 0:06:47.200 --> 0:06:49.040 Can you call them? I'm like, yeah, it was seven 0:06:49.240 --> 0:06:50.800 seven am the day up, oh ship. 0:06:51.040 --> 0:06:51.800 It was just like that. 0:06:51.880 --> 0:06:57.480 It just honestly just went hella fast. And I think 0:06:58.160 --> 0:07:00.200 for the most part, I think, you know, they did 0:07:00.240 --> 0:07:00.760 a good job. 0:07:00.960 --> 0:07:01.919 Yeah, you know what I'm saying. 0:07:02.240 --> 0:07:03.160 For sure, it was great. 0:07:03.320 --> 0:07:06.240 And then do you know the background because I remember 0:07:06.240 --> 0:07:09.400 seeing like a paper of the set list for Mustard 0:07:09.480 --> 0:07:10.840 and Tyler wasn't on it. 0:07:11.200 --> 0:07:13.160 I didn't know Tyler was gonna be there because I 0:07:13.160 --> 0:07:15.000 didn't I didn't know Tyler was gonna be there until 0:07:15.000 --> 0:07:17.480 he was walking. He literally walked past me backstage, like 0:07:17.560 --> 0:07:19.160 we were in the hallway. I was right outside of 0:07:19.200 --> 0:07:23.240 a Kendrick's dressing room. So because I was waiting, Top 0:07:23.240 --> 0:07:24.480 had went in to go talk to him. I was 0:07:24.480 --> 0:07:26.640 waiting to go in and talk to him, and so 0:07:27.120 --> 0:07:30.600 Tyler walks in the door. We shake hands and he 0:07:30.720 --> 0:07:33.360 was like and even Sallast was like, that's Tyler the Creator. 0:07:33.400 --> 0:07:35.400 I'm like, I know he was gonna be here, but 0:07:35.920 --> 0:07:37.920 it was that happening right in that spot where we 0:07:37.920 --> 0:07:41.400 were standing, Like Lebron walked by and then fucking I 0:07:41.440 --> 0:07:44.760 don't know whoever I'm like the Weekend Walking by Rick 0:07:44.840 --> 0:07:46.920 Ross was there and I'm like, yo, what are these 0:07:46.920 --> 0:07:47.680 people doing here? 0:07:47.920 --> 0:07:48.160 Yeah? 0:07:48.240 --> 0:07:48.640 They weren't. 0:07:48.720 --> 0:07:51.080 They're not on the set list, right, you know what 0:07:51.080 --> 0:07:51.480 I'm saying. 0:07:51.560 --> 0:07:53.640 Like, not that I didn't see, I didn't see dot 0:07:53.680 --> 0:07:56.040 set list, but me and Mustard had to collaborate on 0:07:56.040 --> 0:07:58.840 our sets so we can overlap right right right. So 0:08:00.320 --> 0:08:02.320 I didn't know about none of that shit. I didn't 0:08:02.320 --> 0:08:03.920 even know Tyler was performing. I had no idea. 0:08:04.040 --> 0:08:06.200 Yeah that was that was out of the whole night that. 0:08:06.280 --> 0:08:08.400 I'm just backstage and I heard they werena loose, that 0:08:08.440 --> 0:08:09.440 Tyler crowd. 0:08:09.160 --> 0:08:11.880 Pop was it was outside of Kendrick. I was just 0:08:11.920 --> 0:08:13.880 the Tyler coming out, and I don't think anyone expected 0:08:13.880 --> 0:08:14.280 any Nah. 0:08:14.320 --> 0:08:16.160 I didn't know that shit. I didn't even know what 0:08:16.240 --> 0:08:16.800 that was gonna do. 0:08:17.640 --> 0:08:20.840 I gotta ask you this. I was surprised that Lebron 0:08:20.880 --> 0:08:22.720 didn't make his way on stage, because it feels like 0:08:22.760 --> 0:08:24.960 the Lebron thing to do. Did he do you know 0:08:25.000 --> 0:08:26.240 if he tried to get on stage? 0:08:26.320 --> 0:08:28.360 Nah, he didn't. Okay, he was chilling where he was at. 0:08:28.440 --> 0:08:29.120 He was just chilling. 0:08:29.200 --> 0:08:30.760 Yeah, Because there was this little, this. 0:08:30.680 --> 0:08:33.320 Little area where we were all hanging out whatever, like 0:08:33.760 --> 0:08:35.760 side stage, and he was just over there with his 0:08:35.840 --> 0:08:37.000 I think with his family or something. 0:08:37.080 --> 0:08:37.280 Chilling. 0:08:37.360 --> 0:08:39.760 Yeah, we're talking about things being like super intentional and like, 0:08:40.520 --> 0:08:43.160 you know, there were people who were there who could 0:08:43.160 --> 0:08:47.360 have came out and did stuff, but they weren't from LA. Yeah, 0:08:47.400 --> 0:08:51.440 and everybody who came out performed. The only thing that 0:08:51.559 --> 0:08:54.960 was in LA that happened was E forty narrating the show. 0:08:55.040 --> 0:08:58.120 But you gotta have you gotta have you gotta have that. Yeah, 0:08:58.200 --> 0:09:00.880 but I mean that was per It's full right, Like 0:09:01.160 --> 0:09:03.199 nobody who touched that stage wasn't. 0:09:02.960 --> 0:09:05.680 I believe it was intentional. I never even asked about it, right, 0:09:06.120 --> 0:09:08.040 I wasn't. I didn't approach it like, yeah, this is 0:09:08.080 --> 0:09:10.760 my ship. Yeah, they gave me, Hey, this is what 0:09:10.800 --> 0:09:12.600 we need you to do. I just executed my job. 0:09:12.640 --> 0:09:15.080 I didn't question anybody. I didn't do anything. It was like, 0:09:15.320 --> 0:09:17.240 because it's not about me, right, And I think that 0:09:17.320 --> 0:09:19.480 a lot of people can attest to that. Even the 0:09:19.480 --> 0:09:21.440 way I was conducting the sessions, it was like, it's 0:09:21.440 --> 0:09:23.480 not about me, bro, it's not about you. It's about 0:09:23.960 --> 0:09:26.880 Dot and this, and we need to make this look dope. Collectively, 0:09:27.280 --> 0:09:29.120 so I didn't even approach it from like, oh, here's 0:09:29.120 --> 0:09:31.360 my input on this or this is what I think. 0:09:31.440 --> 0:09:33.920 I just was worried about getting the task done. I didn't. 0:09:35.200 --> 0:09:37.680 Yeah, it's crazy too, because like being there, like just 0:09:37.720 --> 0:09:40.000 from like a fancy I was. I actually watched the show. 0:09:40.080 --> 0:09:41.960 I mean obviously my son was there, but Letty was 0:09:41.960 --> 0:09:44.560 sitting next to me with Jorge, and uh it was 0:09:44.640 --> 0:09:47.839 it just felt like it felt like one of them 0:09:47.840 --> 0:09:49.599 moments they're like, man, I'm gonna remember the rest of 0:09:49.679 --> 0:09:50.840 my life. I was sitting right here. 0:09:51.240 --> 0:09:52.040 Fat me too. 0:09:52.240 --> 0:09:54.440 Like it when it kicked off, like when Kendrick came 0:09:54.480 --> 0:09:56.920 out doing Euphoria, which is my favorite song out of 0:09:56.920 --> 0:09:58.560 all the songs that have dropped throughout this whole thing, 0:09:58.760 --> 0:10:01.520 I lost my fucking mind. But like you standing there, 0:10:01.559 --> 0:10:03.920 did you kind of feel the like gravity of like this. 0:10:04.800 --> 0:10:06.439 You did well? 0:10:06.480 --> 0:10:08.080 By the way, you should have gotten a better position 0:10:08.160 --> 0:10:10.199 on that photo because you're getting cropped out on all 0:10:10.400 --> 0:10:12.599 here because you're right on the edge. 0:10:12.880 --> 0:10:15.320 I'm not tripping about that, you know how I am. 0:10:15.400 --> 0:10:17.800 Someone made a T shirt and like you could see 0:10:17.800 --> 0:10:19.640 half of you on there. I'm not sure, No, I 0:10:19.640 --> 0:10:20.560 know you're not I know you're not. 0:10:20.600 --> 0:10:25.600 But so before I went on stage, because we had 0:10:25.600 --> 0:10:28.560 our cues, we worked out our cues, and E forty 0:10:28.559 --> 0:10:31.760 starts playing, and I'm just standing there on st I'm like, okay, 0:10:32.440 --> 0:10:35.480 I'm trying to remember some of my monologue, right, so 0:10:35.480 --> 0:10:36.679 you can get some shit off, So I can get 0:10:36.679 --> 0:10:40.120 some shit off, yeah, because other than I would have 0:10:40.160 --> 0:10:41.800 just read the whole thing and you know, did the 0:10:41.800 --> 0:10:43.200 whole teleprint or whatever it was. 0:10:43.280 --> 0:10:45.240 But I was trying to get my shit there. 0:10:45.240 --> 0:10:46.760 I was trying to remember certain things that I did 0:10:46.840 --> 0:10:50.000 want to make sure I said, and then at that point, 0:10:50.040 --> 0:10:51.959 you just going off feeling. So I just went up there, 0:10:52.679 --> 0:10:55.320 and at first I still behind the turntables, and I 0:10:55.400 --> 0:10:56.640 was just like, all right, let me just get right 0:10:56.679 --> 0:10:59.640 to it and not hold people up. Then I'm like, nah, 0:11:00.080 --> 0:11:02.079 let me, let me go ahead and take the moment 0:11:02.160 --> 0:11:04.240 and just you know, work the crowd or whatever and 0:11:04.320 --> 0:11:06.880 let people see me and try to try to absorb 0:11:06.920 --> 0:11:10.720 some of that energy. But I was, to be honest 0:11:10.760 --> 0:11:12.439 with you, I wasn't thinking about it. If you think 0:11:12.480 --> 0:11:14.720 about it, you're gonna you will fucking psych yourself out. 0:11:14.600 --> 0:11:16.400 And start you'll lose your ship for sure. 0:11:16.440 --> 0:11:18.760 So I was even backstage when we were lining I 0:11:18.760 --> 0:11:21.120 was lining the homies up and telling her I couldn't 0:11:21.160 --> 0:11:21.880 because people were like. 0:11:21.920 --> 0:11:24.480 Yo, this is fucking crazy, this is history. 0:11:24.600 --> 0:11:27.120 Like you understand, I can't get in that because if 0:11:27.160 --> 0:11:30.199 I get into that then I'll fuck up miss a 0:11:30.280 --> 0:11:31.480 Cue or miss you know what I mean. 0:11:31.600 --> 0:11:33.440 Yeah, you just got to play the game, in the 0:11:33.440 --> 0:11:35.719 game to do the work. Yeah it worked out, man, 0:11:35.760 --> 0:11:39.200 it was. It was wonderful. I got to ask you 0:11:39.240 --> 0:11:41.760 man like you. You also just launched the new radio 0:11:41.800 --> 0:11:44.760 show on Serious with Gina, effective. 0:11:44.280 --> 0:11:49.560 Immediately immediately three weeks in two weeks in third show 0:11:49.679 --> 0:11:50.040 just haired. 0:11:50.120 --> 0:11:51.400 Yeah, how's that been? 0:11:52.559 --> 0:11:55.720 Life changing? Like it's like, you know, obviously, Gina has 0:11:55.760 --> 0:11:57.480 been doing her thing, putting in work for years behind 0:11:57.480 --> 0:12:00.760 the scenes, in front of the camera, whole fashions, et cetera, 0:12:01.440 --> 0:12:02.920 all the way back to when she was doing stuff 0:12:03.160 --> 0:12:07.560 with Adam. So what was it like, give me the 0:12:07.640 --> 0:12:11.560 background of like when the idea started with her to 0:12:11.600 --> 0:12:12.120 do this show? 0:12:12.360 --> 0:12:15.080 So me, So honestly, we've been working with Gina with 0:12:15.160 --> 0:12:18.040 four years now something like that for something like that, 0:12:18.120 --> 0:12:21.120 and she's been on our team and you know, like 0:12:21.240 --> 0:12:24.360 I mentor her and try to make sure like everything's straight. 0:12:24.400 --> 0:12:28.400 But then one day we when I left iHeart and 0:12:29.679 --> 0:12:31.280 she ended up leaving No Jumper. 0:12:31.360 --> 0:12:33.800 We both had an idea. What we were trying to figure. 0:12:33.559 --> 0:12:35.640 Out, like what the idea for the show is, Like, 0:12:35.640 --> 0:12:37.600 what's the idea for the show, what's the premise of it. 0:12:37.920 --> 0:12:39.560 So we were trying to come up with names and 0:12:39.600 --> 0:12:41.200 ideas and we were shooting back and forth it and 0:12:41.200 --> 0:12:43.680 we were on the phone with Salace one day and 0:12:44.120 --> 0:12:46.079 I said, and I forgot if she said it or 0:12:46.120 --> 0:12:47.600 I said, it was like, yeah, we want to feel 0:12:47.840 --> 0:12:51.559 something like when you get terminated, it's like something effective immediately, 0:12:52.320 --> 0:12:54.480 And Sialace just goes like, wait, what would you say, 0:12:54.800 --> 0:12:56.840 Like something like, because we're trying to play on the 0:12:56.840 --> 0:13:00.000 fact of our employment status, when you get them letters right, 0:13:00.200 --> 0:13:02.680 effective immediately you are no longer with the company, blah 0:13:02.720 --> 0:13:03.240 blah blah. 0:13:03.480 --> 0:13:04.880 And so so I was like, what would you say. 0:13:04.920 --> 0:13:06.400 I'm like, yeah, something like that, and he. 0:13:06.440 --> 0:13:10.080 Was like, that's it, effective media, It's like effective immediately, 0:13:10.120 --> 0:13:13.439 that's it. I'm like yeah, And then we just kind 0:13:13.440 --> 0:13:15.400 of ran from it. And then I went shout out 0:13:15.400 --> 0:13:17.600 to j One and you know, Ron Mills and Sway 0:13:17.679 --> 0:13:21.880 Sway really because I called Sway like fourth quarter last 0:13:21.920 --> 0:13:23.040 year and I was like, Yo, I want to do 0:13:23.080 --> 0:13:26.520 the syndicated thing, blah blah blah. He put the he 0:13:26.640 --> 0:13:28.760 put me in touch with the higher ups over there, 0:13:29.320 --> 0:13:31.680 and they ended up giving me what I wanted, Like 0:13:31.720 --> 0:13:33.400 we did a non exclusive deal. So I'm going to 0:13:33.480 --> 0:13:38.240 syndicate not only not only on serious but on terrestrial 0:13:38.360 --> 0:13:40.920 FM radio. That's got some announcements coming out in the 0:13:40.960 --> 0:13:45.160 next couple of weeks. So yeah, that really is how 0:13:45.160 --> 0:13:47.280 it started. But where I'll see it. 0:13:47.240 --> 0:13:52.400 Going is bigger than radio or podcasts because obviously you 0:13:52.440 --> 0:13:54.800 and Chuck started together doing homegrown radio. 0:13:54.880 --> 0:13:58.080 So ye with the new show, where does that leave 0:13:58.120 --> 0:13:59.040 the homegrown radio? 0:14:00.360 --> 0:14:02.719 So homegrown homegrown, We're still doing our thing. I look 0:14:02.720 --> 0:14:05.560 at Homegrown more like the rap radar shit okay, like 0:14:05.559 --> 0:14:07.440 when beat Out and Elliott was doing ay thing, so 0:14:07.520 --> 0:14:11.760 that'll be more sophisticated. We actually are, we actually are 0:14:11.800 --> 0:14:15.640 doing We have one rhapsody dropping soon. 0:14:16.520 --> 0:14:21.720 Some more like the long form Yeah, effective effective immediately 0:14:21.840 --> 0:14:26.480 is like the radio show daily talk, topics, news, fun whatever, 0:14:27.680 --> 0:14:29.400 also celebrity interviews, stuff like that. 0:14:29.440 --> 0:14:36.760 But the homegrown pod is more like long form deeper conversations. 0:14:37.200 --> 0:14:38.920 Yeah, I was gonna say, like, that's the one thing 0:14:38.920 --> 0:14:43.760 about radio nowadays is just like, I mean, shit, man, 0:14:44.160 --> 0:14:45.600 where do you feel. I mean, look, you've been out 0:14:45.640 --> 0:14:49.960 of radio what two years? How do you feel going 0:14:50.040 --> 0:14:54.000 back into it? Yeah, because obviously, you know, I don't 0:14:54.000 --> 0:14:55.840 want to get in the background of why things didn't 0:14:55.840 --> 0:14:58.080 work out at iHeart for you. But it was an 0:14:58.120 --> 0:15:01.440 interesting situation in which I remember we went. 0:15:01.280 --> 0:15:03.360 To a concert that was sponsored by Amazon Music. 0:15:03.440 --> 0:15:07.320 Once it's Kendrick Lamar, it was, it was Kendrick Lamar. 0:15:07.200 --> 0:15:09.200 It was yeah, and there was Amazon Music. 0:15:09.600 --> 0:15:15.080 Oh yeah, an iHeart sweet. Yeah, We're like, oh, that's interesting. 0:15:16.560 --> 0:15:21.680 But with that being said, getting back into it, because 0:15:22.120 --> 0:15:23.680 you know, at the end of the day, like radio 0:15:23.880 --> 0:15:26.040 is not what it used to be. But it's also 0:15:26.640 --> 0:15:28.240 if you do it, if you do it right, if 0:15:28.280 --> 0:15:30.800 you know what you're doing, if you you know, aren't 0:15:30.840 --> 0:15:33.360 just mailing it in, Like a lot of these personalities 0:15:33.400 --> 0:15:36.040 are across the country, there is a place for it 0:15:36.080 --> 0:15:36.760 to still matter. 0:15:36.960 --> 0:15:39.400 It does matter, Yeah, No, for sure. 0:15:39.480 --> 0:15:41.640 I think it's another place where I mean, I think 0:15:41.840 --> 0:15:44.760 all free medium is going to be around forever. TV radio, 0:15:44.880 --> 0:15:48.320 same shit free It's all going to exist because it's 0:15:48.320 --> 0:15:50.040 a free medium and people don't have to pay for 0:15:50.120 --> 0:15:54.480 to consume it. But I think what radio is going 0:15:54.600 --> 0:16:00.280 is bigger shows, less personalities. I don't necessarily see like 0:16:00.320 --> 0:16:02.720 a lot of smaller shows existing anymore. 0:16:02.800 --> 0:16:04.000 I don't think that people. 0:16:03.760 --> 0:16:08.600 Like people still care about having a compersonal connection to 0:16:08.640 --> 0:16:09.680 the station and the radio. 0:16:10.200 --> 0:16:12.480 They don't care about live and local. They just want 0:16:12.800 --> 0:16:13.840 they just want good content. 0:16:14.320 --> 0:16:16.080 Yeah, and they want to hear their Honestly, they want 0:16:16.120 --> 0:16:17.280 to hear their favorite song in the morning. 0:16:17.320 --> 0:16:18.240 That's all they care about. 0:16:18.680 --> 0:16:21.160 Like, because even when you talk about like hip hop 0:16:21.200 --> 0:16:22.800 in the sense that people like, oh we want that 0:16:22.840 --> 0:16:24.240 pewre shit, people don't give a fuck. 0:16:24.440 --> 0:16:25.680 They want jammin as songs. 0:16:25.880 --> 0:16:27.120 Yeah. They just want to hear what they want to hear. 0:16:27.200 --> 0:16:29.040 That's it. It is what it is like. That's why 0:16:29.120 --> 0:16:31.320 there's research and call out and all that shit. Like 0:16:31.560 --> 0:16:33.680 you know, And I think two people got to understand that, 0:16:33.840 --> 0:16:36.800 like the what we call p ones in radio, which 0:16:36.840 --> 0:16:39.920 are like the die hard show up to the remote. 0:16:40.960 --> 0:16:42.640 Back in the day you'd have a bumper sticker on 0:16:42.720 --> 0:16:46.320