WEBVTT - Big Thoughts on Golf with Kevin Van Valkenburg

0:00:00.040 --> 0:00:02.800
<v Speaker 1>I miss a green, for example, I'm already upset. When

0:00:02.800 --> 0:00:04.920
<v Speaker 1>I find my ball in the bunker, I'm really upset.

0:00:05.000 --> 0:00:06.920
<v Speaker 1>And when I find my ball in a fried egg

0:00:07.200 --> 0:00:10.040
<v Speaker 1>Frida egg, the dreaded Frida egg, Frida egg, Frida egg

0:00:10.080 --> 0:00:12.559
<v Speaker 1>brid Egg, Frida egg bride egg Lie, I'm about ready

0:00:12.640 --> 0:00:38.800
<v Speaker 1>to run off with the use. Welcome back to another

0:00:38.920 --> 0:00:41.760
<v Speaker 1>edition of the Frida Egg Golf Podcast. I am excited

0:00:41.760 --> 0:00:44.360
<v Speaker 1>today to be joined by the Frida eggs very own

0:00:44.520 --> 0:00:47.800
<v Speaker 1>Kevin van Valkenberg. We had we had a fun exercise.

0:00:47.840 --> 0:00:51.720
<v Speaker 1>We we put together some big questions in golf that

0:00:51.800 --> 0:00:54.520
<v Speaker 1>are rattling around in our head and kind of just

0:00:55.160 --> 0:00:58.720
<v Speaker 1>batter them around for a bit. This was really we

0:00:58.920 --> 0:01:01.320
<v Speaker 1>hit on a ton of things. It was super fun.

0:01:01.560 --> 0:01:04.760
<v Speaker 1>Uh and we'll probably use this format more going forward.

0:01:05.280 --> 0:01:07.720
<v Speaker 1>A great way to just discuss some of the things

0:01:07.720 --> 0:01:11.760
<v Speaker 1>that are happening in golf. So before we get to Kevin,

0:01:12.160 --> 0:01:17.080
<v Speaker 1>let's talk about our partner, Rep Sodo. This episode is

0:01:17.080 --> 0:01:20.480
<v Speaker 1>brought to you by rap Sodo and there MLM two pro,

0:01:20.720 --> 0:01:26.000
<v Speaker 1>a launch boonder and golf simulator that's very impressive. I

0:01:26.040 --> 0:01:29.240
<v Speaker 1>had this out in the field. It works outside headed

0:01:29.280 --> 0:01:32.800
<v Speaker 1>out at a golf course U last week was really

0:01:32.800 --> 0:01:36.640
<v Speaker 1>fun to tool a round with. Check out my numbers. Uh.

0:01:36.920 --> 0:01:40.120
<v Speaker 1>You know, we'll have a video out about about that day.

0:01:41.280 --> 0:01:45.039
<v Speaker 1>But you know, the m L two Pro tracks a

0:01:45.080 --> 0:01:48.840
<v Speaker 1>ton of metrics. You get spin rate, club path, attack angle,

0:01:49.000 --> 0:01:52.080
<v Speaker 1>all the good stuff. You know, all the types of

0:01:52.080 --> 0:01:54.680
<v Speaker 1>stuff that you see with these pros that are carrying around.

0:01:54.920 --> 0:02:00.640
<v Speaker 1>Uh tuh. There are various launch monitors. This this one, though,

0:02:00.840 --> 0:02:05.480
<v Speaker 1>comes at a price that everybody, for the most part,

0:02:05.520 --> 0:02:08.840
<v Speaker 1>can afford. For the same price as a driver, you

0:02:08.880 --> 0:02:11.800
<v Speaker 1>can get something that will fix your driver's wing. You'll

0:02:11.800 --> 0:02:15.400
<v Speaker 1>get the tools, the numbers to understand, Hey, why is

0:02:15.480 --> 0:02:18.480
<v Speaker 1>my driver keep going this way? Well, maybe it's maybe

0:02:18.480 --> 0:02:21.359
<v Speaker 1>it's my path or my attack angle or my spin rate.

0:02:22.560 --> 0:02:26.000
<v Speaker 1>So for six ninety nine what you pay for a

0:02:26.040 --> 0:02:29.240
<v Speaker 1>new driver, the MLM to Pro will help you get

0:02:29.280 --> 0:02:31.720
<v Speaker 1>better with the clubs you already have or allow you

0:02:31.760 --> 0:02:34.959
<v Speaker 1>to test new equipment against your clubs. So right now

0:02:35.120 --> 0:02:38.160
<v Speaker 1>you can grab an MLM two Pro Holiday Bundle at

0:02:38.240 --> 0:02:42.440
<v Speaker 1>rapsodo dot com, which comes with twelve Titleists or Calway

0:02:42.600 --> 0:02:46.200
<v Speaker 1>RPT golf balls. Those balls just give you more data

0:02:46.880 --> 0:02:49.120
<v Speaker 1>with the wrap Sodo and if you use the code

0:02:49.240 --> 0:02:53.560
<v Speaker 1>fried Egg. At checkout, they'll throw in another dozen golf

0:02:53.600 --> 0:02:56.320
<v Speaker 1>balls for free, so that's twenty four free golf balls

0:02:56.400 --> 0:02:59.640
<v Speaker 1>in total. Head to rapsodo dot com and check out

0:02:59.639 --> 0:03:03.359
<v Speaker 1>the m M two pro to play more golf this winner,

0:03:03.400 --> 0:03:06.040
<v Speaker 1>get your winner set up dialed in. I know I'm

0:03:06.040 --> 0:03:09.840
<v Speaker 1>going to be using this in my backyard. So thanks

0:03:09.840 --> 0:03:20.160
<v Speaker 1>for rapsodo and let's get to KVV all right, Kevin

0:03:20.240 --> 0:03:23.520
<v Speaker 1>van Valkenberg, It is great to have you on spent

0:03:23.600 --> 0:03:26.080
<v Speaker 1>great having you on the team, and I'm excited to

0:03:26.200 --> 0:03:29.040
<v Speaker 1>bat around some big topics of golf. I feel like

0:03:29.200 --> 0:03:31.960
<v Speaker 1>a few years years ago we did a golf Star pod.

0:03:32.520 --> 0:03:36.200
<v Speaker 2>We did that was I've forgotten about that until you

0:03:36.240 --> 0:03:38.120
<v Speaker 2>just brought that, brought it up earlier today. That was

0:03:38.520 --> 0:03:40.240
<v Speaker 2>that we should go back in fact check see how

0:03:40.240 --> 0:03:42.360
<v Speaker 2>many of those things came true, how many things those

0:03:42.760 --> 0:03:43.560
<v Speaker 2>things we've predicted.

0:03:44.000 --> 0:03:45.880
<v Speaker 1>I don't know if those predictions it was more of

0:03:45.920 --> 0:03:49.560
<v Speaker 1>a I think the premise was a charge all golf

0:03:49.600 --> 0:03:51.320
<v Speaker 1>you can do whatever you want.

0:03:51.680 --> 0:03:55.040
<v Speaker 2>So none came true then, I don't know.

0:03:55.200 --> 0:03:57.920
<v Speaker 1>I can't even remember what mine were. To be completely honest,

0:03:58.000 --> 0:04:00.840
<v Speaker 1>I thought about looking into it that I you know,

0:04:01.600 --> 0:04:04.640
<v Speaker 1>I got avalanched with some calls and that got in

0:04:04.640 --> 0:04:08.320
<v Speaker 1>the way. But this is in a similar vein a

0:04:08.360 --> 0:04:13.280
<v Speaker 1>similar deep thought experiment. I think golf in general, if

0:04:13.320 --> 0:04:17.159
<v Speaker 1>you look at the entire sport, is in an unprecedentedly

0:04:17.320 --> 0:04:22.560
<v Speaker 1>great place for our life. You know, pop popularity participation

0:04:23.000 --> 0:04:26.840
<v Speaker 1>through the roof pro golf maybe in one of the weirder,

0:04:27.560 --> 0:04:32.000
<v Speaker 1>more convoluted states it's been, so are The premise of

0:04:32.040 --> 0:04:36.800
<v Speaker 1>this podcast is what are five big questions in golf

0:04:36.839 --> 0:04:40.479
<v Speaker 1>that are kind of rattling around in your head? And

0:04:40.560 --> 0:04:44.400
<v Speaker 1>this could be any form of golf that you are

0:04:44.440 --> 0:04:49.920
<v Speaker 1>looking at and uh and interested in. So I will

0:04:50.000 --> 0:04:52.760
<v Speaker 1>I will see the floor to you. You get first,

0:04:52.880 --> 0:04:55.120
<v Speaker 1>you get first question. Let's hear it.

0:04:55.800 --> 0:05:01.520
<v Speaker 2>Okay, My first one I'm gonna say is what dumb

0:05:01.600 --> 0:05:07.440
<v Speaker 2>bet will some golf entity make on AI that where

0:05:07.440 --> 0:05:09.800
<v Speaker 2>they're like, oh, we're going to use AI to design

0:05:09.800 --> 0:05:12.839
<v Speaker 2>our courses, or we're going to use AI to run agronomy,

0:05:13.200 --> 0:05:14.800
<v Speaker 2>or we're going to use AI to just set up

0:05:14.839 --> 0:05:18.080
<v Speaker 2>all the t sheets at our public course. Someone is

0:05:18.120 --> 0:05:20.720
<v Speaker 2>going to make a very terrible, disastrous bet on AI

0:05:21.240 --> 0:05:23.360
<v Speaker 2>and all it's going to do is really piss off

0:05:24.080 --> 0:05:28.039
<v Speaker 2>people who have treated golf like some sort of combination

0:05:28.240 --> 0:05:31.920
<v Speaker 2>between commerce and art for many years, and I think

0:05:31.920 --> 0:05:34.880
<v Speaker 2>that they're going to look like very stupid in retrospect,

0:05:35.240 --> 0:05:37.719
<v Speaker 2>But I think it's going to be kind of funny

0:05:37.800 --> 0:05:42.039
<v Speaker 2>that how kind of gung ho whatever portion of golf

0:05:42.040 --> 0:05:44.960
<v Speaker 2>that kind of latches onto this without even really understanding it,

0:05:44.960 --> 0:05:47.040
<v Speaker 2>but just sort of assuming. I see that there is

0:05:47.080 --> 0:05:49.679
<v Speaker 2>already talk of I saw my golf spy was saying

0:05:49.880 --> 0:05:51.920
<v Speaker 2>there will be no fitters in the future. It will

0:05:51.960 --> 0:05:55.000
<v Speaker 2>just all be ai as if you know, fitting isn't

0:05:55.000 --> 0:05:58.520
<v Speaker 2>a dumb enough kind of like difficult enough exercise to

0:05:58.600 --> 0:06:02.520
<v Speaker 2>get people fit properly. I think that that is kind

0:06:02.520 --> 0:06:04.880
<v Speaker 2>of insane, And now no one ever kind of talks

0:06:04.880 --> 0:06:07.400
<v Speaker 2>about like how silly it would be to just put

0:06:07.400 --> 0:06:10.000
<v Speaker 2>a put out of work, like all those kinds of people,

0:06:10.320 --> 0:06:13.719
<v Speaker 2>whether they are fitters, whether they're agronomists, you know, maintenance people,

0:06:13.800 --> 0:06:16.320
<v Speaker 2>whether they're people who like how good is it that

0:06:16.400 --> 0:06:18.599
<v Speaker 2>when you get to know like the guy who runs

0:06:18.640 --> 0:06:21.240
<v Speaker 2>the t sheet at your local course and you have

0:06:21.320 --> 0:06:23.320
<v Speaker 2>sort of a friendly relationship with him, even so you

0:06:23.320 --> 0:06:25.599
<v Speaker 2>can just kind of say hi, and hey, man, is

0:06:25.600 --> 0:06:27.560
<v Speaker 2>there anyway you can get me in like in the afternoon,

0:06:27.560 --> 0:06:29.279
<v Speaker 2>I'm just a singles you know, can you fit me

0:06:29.279 --> 0:06:31.400
<v Speaker 2>in with a group that's actually a bunch of cool

0:06:31.440 --> 0:06:34.160
<v Speaker 2>guys as opposed to a bunch of dbags. AI will

0:06:34.160 --> 0:06:36.080
<v Speaker 2>probably try to wipe out all of that and will

0:06:36.120 --> 0:06:38.120
<v Speaker 2>be a net worse for as a result of it.

0:06:38.520 --> 0:06:43.760
<v Speaker 1>Well, I've read stories about about kids becoming friends with

0:06:43.839 --> 0:06:49.080
<v Speaker 1>their AI platform, so I would push back and say,

0:06:49.360 --> 0:06:53.520
<v Speaker 1>maybe friendship is possible with the AI starter. But in

0:06:53.920 --> 0:06:58.200
<v Speaker 1>all seriousness, I think it's fair to say that AI

0:06:58.320 --> 0:06:59.839
<v Speaker 1>is a form of science.

0:06:59.640 --> 0:07:01.200
<v Speaker 2>Right, Yeah, that's fair. Yeah.

0:07:01.279 --> 0:07:03.799
<v Speaker 1>I mean, isn't this just the classic push and pull

0:07:03.880 --> 0:07:07.920
<v Speaker 1>of golf over the over this now centuries of golf.

0:07:08.400 --> 0:07:13.440
<v Speaker 1>Is it art or science? It's just the human involvement

0:07:13.640 --> 0:07:16.880
<v Speaker 1>and human error element of golf. Like everybody says, really,

0:07:17.320 --> 0:07:20.080
<v Speaker 1>you know, this is the way to play a golf course,

0:07:20.320 --> 0:07:23.320
<v Speaker 1>and you know, if you do follow these ways to

0:07:23.360 --> 0:07:27.240
<v Speaker 1>play a golf course, you're you know, you'll never shoot,

0:07:27.360 --> 0:07:30.440
<v Speaker 1>you know, worse than you need to shoot. But like

0:07:30.520 --> 0:07:34.360
<v Speaker 1>there's also like a a thing of like, well, I

0:07:34.440 --> 0:07:37.000
<v Speaker 1>know I shouldn't take on this target, but I'm I'm

0:07:37.080 --> 0:07:38.760
<v Speaker 1>two back with three to go, and there's just like

0:07:38.840 --> 0:07:42.160
<v Speaker 1>human instincts that take take its course and it becomes

0:07:42.240 --> 0:07:45.080
<v Speaker 1>an art of there's an art of like who knows

0:07:45.120 --> 0:07:48.200
<v Speaker 1>when to push the pedal and go at it and

0:07:48.200 --> 0:07:51.600
<v Speaker 1>and not? And there's constantly been you know this with

0:07:51.600 --> 0:07:55.360
<v Speaker 1>with swing mechanics and and you know, the the art

0:07:55.400 --> 0:07:58.920
<v Speaker 1>of teaching and what resonates with different people the way

0:07:58.960 --> 0:08:02.800
<v Speaker 1>they think about for a golf swing. And I guess

0:08:02.800 --> 0:08:04.960
<v Speaker 1>the question is, like, you know, with AI, I think

0:08:05.760 --> 0:08:07.840
<v Speaker 1>I think there are going to be like some very

0:08:07.920 --> 0:08:11.800
<v Speaker 1>useful applications of of AI in the golf world that

0:08:11.840 --> 0:08:15.960
<v Speaker 1>could yield really good things for the consumer. Now I

0:08:16.000 --> 0:08:20.119
<v Speaker 1>also think there could be some really bad applications of AI.

0:08:21.200 --> 0:08:23.480
<v Speaker 1>It's not that I'm against bad for the consumer.

0:08:23.720 --> 0:08:25.760
<v Speaker 2>It's not that I'm against AI per se. And I'm

0:08:25.800 --> 0:08:27.680
<v Speaker 2>sure that there are some people out there who are like, oh,

0:08:27.960 --> 0:08:30.280
<v Speaker 2>Kevin is A is a moron. He doesn't always talking

0:08:30.280 --> 0:08:32.720
<v Speaker 2>about it, so that I'm kind of against dumb people

0:08:32.840 --> 0:08:36.240
<v Speaker 2>trying to use AI to cut corners. Like if smart

0:08:36.280 --> 0:08:38.640
<v Speaker 2>people are using AI and we get a net benefit

0:08:38.920 --> 0:08:41.439
<v Speaker 2>as a game, as a society, whatever, then I think

0:08:41.440 --> 0:08:42.960
<v Speaker 2>that you can see that that's like there's a good

0:08:43.040 --> 0:08:45.360
<v Speaker 2>practical use to that it's when people who kind of

0:08:45.360 --> 0:08:47.200
<v Speaker 2>like don't want to do the reading, don't want to

0:08:47.240 --> 0:08:50.040
<v Speaker 2>do the studying, just are looking to be like, yeah,

0:08:50.160 --> 0:08:53.720
<v Speaker 2>that's like paying attention to like things is dumb. I

0:08:53.760 --> 0:08:56.040
<v Speaker 2>can just go around to the you know, get the

0:08:56.080 --> 0:08:57.840
<v Speaker 2>answers this way. That's what annoys me.

0:08:58.800 --> 0:09:03.160
<v Speaker 1>Sore. You're talking about Instagram influencers who clearly use AI

0:09:03.280 --> 0:09:05.520
<v Speaker 1>to script their their viral videos.

0:09:06.960 --> 0:09:08.800
<v Speaker 2>Sure, that's that could be one way.

0:09:08.920 --> 0:09:13.600
<v Speaker 1>Yes, I think one of the things that it could,

0:09:13.640 --> 0:09:16.679
<v Speaker 1>Like I'm just thinking out loud here, like a great

0:09:16.720 --> 0:09:22.680
<v Speaker 1>application of AI would be the idea of of randomization

0:09:23.200 --> 0:09:31.040
<v Speaker 1>of of of golf course setup where you know, I

0:09:31.040 --> 0:09:34.520
<v Speaker 1>think people get tired that set up golf courses and

0:09:34.559 --> 0:09:37.000
<v Speaker 1>it just becomes well, we we like this whole location,

0:09:37.840 --> 0:09:40.120
<v Speaker 1>we like this whole location, and a lot of whole

0:09:40.160 --> 0:09:42.520
<v Speaker 1>great whole locations out of green might not never be

0:09:42.760 --> 0:09:46.760
<v Speaker 1>used because of this just you know, set up person bias.

0:09:47.920 --> 0:09:52.440
<v Speaker 1>Another area that I think has like an incredible amount

0:09:52.480 --> 0:09:57.839
<v Speaker 1>of opportunity for AIS is the handicap system. M Like,

0:09:59.440 --> 0:10:01.520
<v Speaker 1>you know, I know that they have they have made

0:10:01.520 --> 0:10:04.960
<v Speaker 1>some leaps and bounds with like adjusting scorers based off

0:10:04.960 --> 0:10:08.319
<v Speaker 1>of weather and scoring average. I imagine that AI can

0:10:08.400 --> 0:10:11.920
<v Speaker 1>do a lot of a lot of heavy lifting in

0:10:12.000 --> 0:10:15.839
<v Speaker 1>that department. But yeah, I think that there's like key

0:10:16.080 --> 0:10:20.040
<v Speaker 1>things that human element and human involvement have to continue with,

0:10:20.120 --> 0:10:22.880
<v Speaker 1>Like I'll never take an AI golf lesson, but I

0:10:23.000 --> 0:10:29.680
<v Speaker 1>can see somebody AI is going to fix your golf swing.

0:10:31.000 --> 0:10:33.880
<v Speaker 1>I mean that might be a great article, is he is.

0:10:34.800 --> 0:10:38.600
<v Speaker 2>I fixed kbb's slice.

0:10:39.679 --> 0:10:41.680
<v Speaker 1>I went to AI to see if they can fix

0:10:41.760 --> 0:10:42.520
<v Speaker 1>my slice.

0:10:44.800 --> 0:10:49.199
<v Speaker 2>Spoiler Nope, AI couldn't help me. I do say I

0:10:49.240 --> 0:10:51.520
<v Speaker 2>will think AI could be of good use for like

0:10:51.720 --> 0:10:56.960
<v Speaker 2>municipal tea time sheets if like used properly. I don't

0:10:57.120 --> 0:11:00.200
<v Speaker 2>have a lot of faith, having like reported on the

0:11:00.200 --> 0:11:02.760
<v Speaker 2>best page stuff and the la T time stuff that

0:11:03.480 --> 0:11:07.599
<v Speaker 2>they would be used properly, in part because the municipalities

0:11:07.640 --> 0:11:11.800
<v Speaker 2>involved are not always like going to do those things

0:11:11.840 --> 0:11:14.199
<v Speaker 2>with the right intentions in mind. The T sheets are filled,

0:11:14.200 --> 0:11:15.679
<v Speaker 2>so what do they care? They're sort of like a

0:11:16.320 --> 0:11:18.800
<v Speaker 2>you know, there's kind of a sometimes there's cronyism involved

0:11:18.840 --> 0:11:21.800
<v Speaker 2>where it's like, yeah, well we're not changing because this

0:11:21.880 --> 0:11:24.600
<v Speaker 2>system is working and benefiting these people as opposed to

0:11:25.080 --> 0:11:29.040
<v Speaker 2>benefiting everyone. But I could see some instance where it's like, hey,

0:11:29.080 --> 0:11:31.640
<v Speaker 2>on this day, we know that we can get this

0:11:31.760 --> 0:11:34.960
<v Speaker 2>many groups through, so the only these many tea times

0:11:35.000 --> 0:11:36.839
<v Speaker 2>are available, and that's kind of speed up pace of

0:11:36.920 --> 0:11:39.880
<v Speaker 2>play if we don't try to, you know, based on

0:11:39.920 --> 0:11:42.160
<v Speaker 2>the weather, based on the setup or whatever. Maybe that's

0:11:42.360 --> 0:11:43.640
<v Speaker 2>a practical application of it.

0:11:44.160 --> 0:11:51.439
<v Speaker 1>Could I give you a hilarious but absolutely conceivable scenario

0:11:51.840 --> 0:11:55.160
<v Speaker 1>of AI being used in a high leverage situation in golf.

0:11:55.720 --> 0:11:56.040
<v Speaker 2>Please?

0:11:57.679 --> 0:12:01.520
<v Speaker 1>The year is twenty twenty nine and Europe has won

0:12:01.679 --> 0:12:06.320
<v Speaker 1>another Ryder Cup. Okay, once again, our captain whoever it is,

0:12:06.440 --> 0:12:10.760
<v Speaker 1>has fallen fallen. You know, they don't know what they're doing. Yes,

0:12:11.400 --> 0:12:14.840
<v Speaker 1>they they They bring in a captain who who runs

0:12:14.920 --> 0:12:22.360
<v Speaker 1>on an AI forward agenda, and the USC uses AI

0:12:22.559 --> 0:12:26.840
<v Speaker 1>to determine the most the best pairings for their their

0:12:27.720 --> 0:12:30.839
<v Speaker 1>UH four ball and foursome sessions for the for the

0:12:30.920 --> 0:12:33.240
<v Speaker 1>Ryder Cup in twenty twenty nine. Where is it is

0:12:33.240 --> 0:12:34.400
<v Speaker 1>it at Olympic Club?

0:12:35.600 --> 0:12:39.760
<v Speaker 2>Uh? Is it an Olympic It's a hazel teene hazel.

0:12:42.360 --> 0:12:46.640
<v Speaker 1>They use AI to generate the ideal pairings the twenty

0:12:46.679 --> 0:12:49.200
<v Speaker 1>twenty nine Hazel teen Ryder Cup.

0:12:50.320 --> 0:12:53.080
<v Speaker 2>What if Bryson is the Ryder Cup captain and he

0:12:53.200 --> 0:12:56.520
<v Speaker 2>uses AI to and he's and what if he's successful?

0:12:56.679 --> 0:12:59.760
<v Speaker 2>Then like, do we even need a Ryder Cup captain? Andy?

0:12:59.800 --> 0:13:02.240
<v Speaker 2>If a I could just handle it from there, I mean,

0:13:02.679 --> 0:13:06.800
<v Speaker 2>who would give better Ryder Cup press conference answers? Zash

0:13:07.120 --> 0:13:11.080
<v Speaker 2>or AI Robot USA captain dot Com.

0:13:11.080 --> 0:13:15.800
<v Speaker 3>For fans, Probably the AI fans wanting insight, the AI

0:13:16.080 --> 0:13:22.199
<v Speaker 3>captain for content creators and writers and podcasters such as ourselves.

0:13:22.400 --> 0:13:28.600
<v Speaker 1>Definitely Zach without without question, Zach Johnson. I was thinking

0:13:28.640 --> 0:13:31.199
<v Speaker 1>about the other other day out of a year he

0:13:31.280 --> 0:13:34.320
<v Speaker 1>had in Twente twenty four, this had to feel like

0:13:34.520 --> 0:13:37.240
<v Speaker 1>just like a great year for Zach Johnson because he didn't,

0:13:37.360 --> 0:13:40.240
<v Speaker 1>you know, he didn't tell fans at Augusta nashvill to

0:13:40.360 --> 0:13:43.320
<v Speaker 1>f off, and he didn't have a run it at

0:13:43.320 --> 0:13:45.600
<v Speaker 1>Scottsdales where he said don't serve me.

0:13:46.480 --> 0:13:48.800
<v Speaker 2>He did get ranked as the worst Ryder Cup captain

0:13:48.840 --> 0:13:52.400
<v Speaker 2>since nineteen ninety nine in the Friday Ryder Cup Captain's rankings.

0:13:52.520 --> 0:13:55.360
<v Speaker 2>So I believe that was my first assignment, and that

0:13:55.400 --> 0:13:57.560
<v Speaker 2>wasn't even assignment. I just volunteered to write that one

0:13:57.640 --> 0:13:58.760
<v Speaker 2>and rank him as such.

0:13:58.880 --> 0:14:02.840
<v Speaker 1>So all right, I'll go to my first question here.

0:14:05.480 --> 0:14:08.160
<v Speaker 1>This is a big, one loaded gun. And we'll get

0:14:08.160 --> 0:14:13.000
<v Speaker 1>a resolution probably pretty soon on this. My question is,

0:14:13.080 --> 0:14:16.599
<v Speaker 1>will men's golf accept the rollback.

0:14:18.559 --> 0:14:22.480
<v Speaker 2>God. I think that they will scream and pitch and

0:14:22.600 --> 0:14:30.360
<v Speaker 2>moan and squirm, but mostly as long as the Masters

0:14:30.880 --> 0:14:33.960
<v Speaker 2>and the US Open are played with a rollback ball,

0:14:34.640 --> 0:14:36.600
<v Speaker 2>they will have to get in line with it in

0:14:36.680 --> 0:14:40.520
<v Speaker 2>some way. I can't imagine this scenario where they're like

0:14:41.160 --> 0:14:44.760
<v Speaker 2>actually protesting and like sitting out the Masters because they

0:14:44.800 --> 0:14:48.360
<v Speaker 2>refuse to play with a rollback ball, or suing the

0:14:48.400 --> 0:14:52.280
<v Speaker 2>Masters because they say like that they're you know, interstate

0:14:52.320 --> 0:14:56.280
<v Speaker 2>commerce has somehow been affected by the rollback situation.

0:14:57.720 --> 0:15:03.040
<v Speaker 1>I think we are sprinting towards a split resolution where

0:15:03.280 --> 0:15:07.760
<v Speaker 1>the Open Championship, the Masters, and the US Open are

0:15:07.760 --> 0:15:10.480
<v Speaker 1>played with a roll back ball, and the PGA Tour

0:15:10.720 --> 0:15:17.240
<v Speaker 1>and the PGA is playing endings. And I think it's

0:15:17.280 --> 0:15:21.600
<v Speaker 1>going to be one of the more nonsensical, ridiculous storylines

0:15:21.760 --> 0:15:24.040
<v Speaker 1>in golf when we look back on it, you know,

0:15:24.160 --> 0:15:28.160
<v Speaker 1>thirty years from now, will be like, remember when the

0:15:28.160 --> 0:15:31.360
<v Speaker 1>players thought it was a huge deal to use this

0:15:31.440 --> 0:15:36.200
<v Speaker 1>ball that goes slightly shorter than their regular ball. Yeah,

0:15:36.280 --> 0:15:40.040
<v Speaker 1>And you know eventually, over time, the rollback ball will

0:15:40.080 --> 0:15:43.640
<v Speaker 1>just become the accepted ball. Because the Masters, the US Open,

0:15:43.760 --> 0:15:47.640
<v Speaker 1>and the Open are the three most important championships in

0:15:47.720 --> 0:15:51.480
<v Speaker 1>pro golf. And you know, you love to say majors

0:15:51.520 --> 0:15:54.760
<v Speaker 1>don't mean anything, but I think those three are so

0:15:55.000 --> 0:16:00.480
<v Speaker 1>far entrenched ahead of anything else that it will take

0:16:00.920 --> 0:16:05.160
<v Speaker 1>you know, it would take decades for other things to

0:16:05.240 --> 0:16:10.040
<v Speaker 1>erode and chip away at them. But I have the

0:16:10.120 --> 0:16:15.720
<v Speaker 1>growing sense that we will be running for another giant

0:16:15.800 --> 0:16:19.360
<v Speaker 1>schism in the game of golf, this time not with

0:16:19.400 --> 0:16:23.320
<v Speaker 1>Saudi Arabia, you know, lighting five billion dollars on fire,

0:16:23.440 --> 0:16:27.160
<v Speaker 1>but rather with with pro golfers refusing to get out

0:16:27.200 --> 0:16:31.960
<v Speaker 1>of their own way and and not accepting that that

0:16:32.120 --> 0:16:37.320
<v Speaker 1>regulation in forms of equipment is okay as every other

0:16:37.480 --> 0:16:42.400
<v Speaker 1>single sport it that are all more popular than yours

0:16:42.840 --> 0:16:44.560
<v Speaker 1>experienced regular regulation.

0:16:46.200 --> 0:16:49.320
<v Speaker 2>Who will be like the leading like Canada to bitch

0:16:49.520 --> 0:16:52.080
<v Speaker 2>about because you know that there will be some massive,

0:16:52.280 --> 0:16:55.720
<v Speaker 2>like tone deaf statements over and over and over again

0:16:56.720 --> 0:16:58.760
<v Speaker 2>from you know, guys who are just like, it's so

0:16:58.800 --> 0:17:01.080
<v Speaker 2>absurd we have to play different balls, and they're just

0:17:01.120 --> 0:17:05.000
<v Speaker 2>they can't bring themselves to adjust too from one week

0:17:05.000 --> 0:17:07.240
<v Speaker 2>to the next and all this. It'll be great content

0:17:07.280 --> 0:17:10.000
<v Speaker 2>for us because it'll be like, oh, no, when you're

0:17:10.000 --> 0:17:12.800
<v Speaker 2>playing the week before the Masters, do you play the

0:17:12.960 --> 0:17:16.760
<v Speaker 2>new rollback ball anyway? Or do you know, instead of

0:17:17.080 --> 0:17:19.439
<v Speaker 2>playing Valero? Do you just go home and practice with

0:17:19.480 --> 0:17:20.280
<v Speaker 2>the rollback ball?

0:17:20.960 --> 0:17:21.400
<v Speaker 1>Uh?

0:17:21.440 --> 0:17:24.880
<v Speaker 2>And how like they're bitching. The constant bitching I think

0:17:24.920 --> 0:17:26.760
<v Speaker 2>will be a lot of fun to listen to.

0:17:27.840 --> 0:17:30.600
<v Speaker 1>Well, a couple names that I think might not be

0:17:30.680 --> 0:17:33.720
<v Speaker 1>irrelevant enough for this, because they might they probably won't

0:17:33.760 --> 0:17:37.040
<v Speaker 1>be in the Masters at that time. Top of the

0:17:37.080 --> 0:17:39.920
<v Speaker 1>list is always going to be Web Simpson and then

0:17:40.080 --> 0:17:44.000
<v Speaker 1>radio show hosts Lucas Glover, who just I love all

0:17:44.040 --> 0:17:46.600
<v Speaker 1>the takes he gets off his rollback takes, maybe not

0:17:46.720 --> 0:17:49.720
<v Speaker 1>his best ones, but if you were going with like

0:17:49.760 --> 0:17:53.720
<v Speaker 1>a big name player, I feel like Justin Thomas is

0:17:53.840 --> 0:17:57.960
<v Speaker 1>just like the number one on the list at this

0:17:58.240 --> 0:18:01.960
<v Speaker 1>like where he'll just say things like it's stupid, but

0:18:02.160 --> 0:18:05.240
<v Speaker 1>with with like the reality is is like if you

0:18:05.320 --> 0:18:08.760
<v Speaker 1>cut twenty percent off the ball, I think Justin Thomas

0:18:08.840 --> 0:18:14.480
<v Speaker 1>is one of one of the players that benefit the most. Yeah,

0:18:14.400 --> 0:18:16.399
<v Speaker 1>who would you suggest for this?

0:18:17.000 --> 0:18:19.840
<v Speaker 2>So I feel like sometimes and I mean this with

0:18:19.880 --> 0:18:23.399
<v Speaker 2>all due respect, that Billy Hoe sort of like throws

0:18:23.440 --> 0:18:25.640
<v Speaker 2>himself in front of the train to try to make

0:18:25.640 --> 0:18:28.080
<v Speaker 2>a good point on behalf of others that he doesn't

0:18:28.119 --> 0:18:31.080
<v Speaker 2>even necessarily like do the research or do the reading.

0:18:31.119 --> 0:18:33.399
<v Speaker 2>But he feels like because he's an outspoken person, he

0:18:33.400 --> 0:18:36.959
<v Speaker 2>wants to stick up for his fellow brethren, you know,

0:18:37.080 --> 0:18:41.359
<v Speaker 2>whether they be a cushnet, you know, spokesman, or just

0:18:41.440 --> 0:18:44.520
<v Speaker 2>like tour pros in general. So I could see Billy

0:18:45.160 --> 0:18:48.920
<v Speaker 2>really just kind of running to a microphone to say

0:18:48.920 --> 0:18:50.280
<v Speaker 2>some insane things about it.

0:18:50.760 --> 0:18:53.760
<v Speaker 1>I will I'm gonna say I'm push back here Billy

0:18:53.880 --> 0:18:58.040
<v Speaker 1>on this podcast pro Rollback. He just doesn't believe the

0:18:58.080 --> 0:19:01.639
<v Speaker 1>ball methodology. He is a big believer of shrinking the

0:19:01.720 --> 0:19:05.639
<v Speaker 1>driver head. Oh very on the record for shrinking the

0:19:05.720 --> 0:19:10.680
<v Speaker 1>driver head. And I don't disagree with him, Like I think,

0:19:10.720 --> 0:19:13.600
<v Speaker 1>like one of the things that I spent I played

0:19:13.640 --> 0:19:16.159
<v Speaker 1>a lot of golf the last two weeks for work,

0:19:16.840 --> 0:19:19.679
<v Speaker 1>which is you know, but I played a lot of

0:19:19.680 --> 0:19:24.040
<v Speaker 1>golf with a lot of different equipment in that time. Yeah,

0:19:24.400 --> 0:19:27.480
<v Speaker 1>And it's just shocking to me the way just your

0:19:27.520 --> 0:19:32.120
<v Speaker 1>whole mentality over a small head off the t versus

0:19:32.160 --> 0:19:35.679
<v Speaker 1>the four hundred and sixty sec driver, Like it's just

0:19:35.720 --> 0:19:38.560
<v Speaker 1>like wild. The psychology, the thoughts that go through your

0:19:38.600 --> 0:19:42.239
<v Speaker 1>head are just completely different with the two drivers. So

0:19:42.320 --> 0:19:45.879
<v Speaker 1>I think, you know, I obviously I think I'm probably

0:19:46.400 --> 0:19:49.399
<v Speaker 1>pretty pretty extreme on one side of the debate. So

0:19:49.640 --> 0:19:52.000
<v Speaker 1>like I want to just put my hand up that

0:19:52.080 --> 0:19:55.320
<v Speaker 1>I'm I would I'd be an extremist. Maybe I'm the

0:19:55.400 --> 0:19:58.520
<v Speaker 1>q Noon of golf being the way over on this

0:19:58.760 --> 0:20:04.119
<v Speaker 1>side or the uh yeah, I'm a uh you know,

0:20:04.200 --> 0:20:07.280
<v Speaker 1>I roll out yeah, uh, But like I would, I

0:20:07.320 --> 0:20:09.399
<v Speaker 1>would just put my hand up and say, like I

0:20:09.400 --> 0:20:11.720
<v Speaker 1>think like that we should be doing like full we

0:20:11.760 --> 0:20:14.840
<v Speaker 1>should be looking at everything and just just get this

0:20:14.880 --> 0:20:18.760
<v Speaker 1>thing cettered on like Max had two hundred and fifty

0:20:18.800 --> 0:20:22.600
<v Speaker 1>c c's and and a ball that that doesn't just

0:20:23.000 --> 0:20:25.720
<v Speaker 1>launch and go obscene distances.

0:20:26.000 --> 0:20:29.280
<v Speaker 2>Yeah. God, I would love for like a one tournament

0:20:29.320 --> 0:20:31.640
<v Speaker 2>to have like persimmon heads, just to sort of see

0:20:31.680 --> 0:20:34.159
<v Speaker 2>who was good in that old world, ye, because it

0:20:34.240 --> 0:20:35.680
<v Speaker 2>might be like the forty five year olds or the

0:20:35.720 --> 0:20:38.280
<v Speaker 2>fifty year olds. Like you always talk about how some

0:20:38.440 --> 0:20:40.240
<v Speaker 2>people had to learn how to play golf one way

0:20:40.280 --> 0:20:42.920
<v Speaker 2>and then learn how to play golf a completely different way,

0:20:42.920 --> 0:20:46.119
<v Speaker 2>and like the disadvantage to the younger kids who just

0:20:46.200 --> 0:20:48.560
<v Speaker 2>learned to just absolutely wail on the ball without ever

0:20:48.760 --> 0:20:51.439
<v Speaker 2>worrying about a big miss. Like, yeah, what if what

0:20:51.480 --> 0:20:53.560
<v Speaker 2>if bar Boy Earning finally won the Masters at like

0:20:53.560 --> 0:20:56.320
<v Speaker 2>fifty seven years old, because you know, we rolled back

0:20:56.359 --> 0:20:59.280
<v Speaker 2>everything so much to where the skill was it was paramount. Again.

0:21:01.080 --> 0:21:04.960
<v Speaker 1>I have a friend who's you know, Ernie would come back,

0:21:05.000 --> 0:21:07.280
<v Speaker 1>he'd all sudden be a factor and Agusta again if

0:21:07.320 --> 0:21:11.560
<v Speaker 1>you could get in. I have a friend who teaches

0:21:11.640 --> 0:21:14.679
<v Speaker 1>like very high level juniors and occasionally brings out for

0:21:14.760 --> 0:21:18.280
<v Speaker 1>simmon clubs, and he says, it's just like for the

0:21:18.320 --> 0:21:22.320
<v Speaker 1>first like ten to twelve swings, it's just like chunk

0:21:22.400 --> 0:21:26.520
<v Speaker 1>pop ups and then they realize they have to hit

0:21:26.560 --> 0:21:30.040
<v Speaker 1>the center and they then they start ripping. But he's like,

0:21:30.119 --> 0:21:32.800
<v Speaker 1>he's like the most amusic thing as someone who grew

0:21:32.880 --> 0:21:36.239
<v Speaker 1>up playing a small head, you know, hit him is

0:21:36.320 --> 0:21:38.960
<v Speaker 1>like watching them just like hit chunk pop ups for

0:21:39.080 --> 0:21:41.439
<v Speaker 1>ten swings before they figure out the club.

0:21:44.520 --> 0:21:48.240
<v Speaker 2>God, that's good stuff. Yeah. I have swung one just

0:21:48.320 --> 0:21:51.960
<v Speaker 2>occasionally here and there, and it's even you know, for

0:21:52.040 --> 0:21:54.400
<v Speaker 2>someone at my skill level, it's even worse. Obviously, it's

0:21:54.480 --> 0:21:58.600
<v Speaker 2>just it's like toe nicks that they're screaming, you know,

0:21:58.680 --> 0:21:59.800
<v Speaker 2>fifty yards, right.

0:22:00.280 --> 0:22:04.000
<v Speaker 1>I see. I think, I don't know, maybe I'm I'm

0:22:04.080 --> 0:22:06.959
<v Speaker 1>off base here. I think like one of the things

0:22:07.000 --> 0:22:10.800
<v Speaker 1>that kills mediocre golfers is the big miss.

0:22:10.960 --> 0:22:11.560
<v Speaker 2>Yeah.

0:22:11.600 --> 0:22:14.600
<v Speaker 1>And the thing about the old equipment is that there

0:22:14.800 --> 0:22:17.399
<v Speaker 1>there were no big misses. When you miss the sweet spot,

0:22:17.920 --> 0:22:20.520
<v Speaker 1>it just gets on the ground and it rolls like

0:22:20.520 --> 0:22:22.320
<v Speaker 1>if I can only go one hundred and twenty yards,

0:22:22.320 --> 0:22:25.160
<v Speaker 1>but it's only like, you know, twenty yards off the fairway.

0:22:25.280 --> 0:22:27.600
<v Speaker 1>It's not eighty yards in the wrong direction like the

0:22:27.640 --> 0:22:28.879
<v Speaker 1>modern equipment, you know.

0:22:29.000 --> 0:22:31.760
<v Speaker 2>And I have two sets of blades just for like

0:22:31.880 --> 0:22:35.879
<v Speaker 2>goofing around times whatever. And I truly feel like the

0:22:35.920 --> 0:22:38.480
<v Speaker 2>biggest myth in golf is like that the game improvement

0:22:38.520 --> 0:22:42.360
<v Speaker 2>irons will like improve your score because I will take

0:22:42.400 --> 0:22:45.320
<v Speaker 2>them out all the time and shoot very similar scores.

0:22:45.400 --> 0:22:49.919
<v Speaker 2>Like I it's just remarkable how much better I know,

0:22:50.160 --> 0:22:53.280
<v Speaker 2>like where the ball is gonna miss, Like, yeah, it's

0:22:53.320 --> 0:22:55.439
<v Speaker 2>gonna be short, right, and that's fine, like or you know,

0:22:55.480 --> 0:22:58.720
<v Speaker 2>it's it's never gonna trampoline twenty yards over the green

0:22:58.880 --> 0:23:01.480
<v Speaker 2>or catch a fly in this sense, like I just

0:23:01.720 --> 0:23:04.920
<v Speaker 2>I swing more under control. I honestly, if I played

0:23:04.960 --> 0:23:06.600
<v Speaker 2>with blades all the time, I think I'd choot about

0:23:06.640 --> 0:23:08.760
<v Speaker 2>similar scores. Some days would be great, some days would

0:23:08.760 --> 0:23:09.800
<v Speaker 2>be fine, some days bad.

0:23:10.359 --> 0:23:14.640
<v Speaker 1>See I I'm so I've shot some really great scores

0:23:15.000 --> 0:23:18.760
<v Speaker 1>with with blades in per seven in recent years, like

0:23:18.840 --> 0:23:22.800
<v Speaker 1>some really great golf, played some great golf rounds with it.

0:23:22.840 --> 0:23:27.040
<v Speaker 1>To me, like the difference between them, so like if

0:23:27.040 --> 0:23:29.560
<v Speaker 1>you did if you went back to you know, if

0:23:29.600 --> 0:23:33.720
<v Speaker 1>you waved a wand if we were cizarre former font

0:23:33.800 --> 0:23:35.640
<v Speaker 1>if we've just waved a wand and it was persimon

0:23:35.640 --> 0:23:38.800
<v Speaker 1>and blades Like I don't think like people's low scores

0:23:38.840 --> 0:23:42.480
<v Speaker 1>and like their ability to break ninety or eighty or

0:23:42.520 --> 0:23:46.840
<v Speaker 1>seventy whatever that is, would would drastically change. I think

0:23:46.880 --> 0:23:50.480
<v Speaker 1>the frequency, Like what what you would see is a

0:23:50.520 --> 0:23:52.760
<v Speaker 1>lot more score variance. It would be a lot harder

0:23:52.800 --> 0:23:58.080
<v Speaker 1>to be consistent in a level. Like to me, what

0:23:58.240 --> 0:24:01.400
<v Speaker 1>happens for me, and this is just a personal anecdote,

0:24:02.080 --> 0:24:04.879
<v Speaker 1>is that I shoot a lot less rounds of like

0:24:05.080 --> 0:24:08.000
<v Speaker 1>one or two over, and I shoot a lot more

0:24:08.119 --> 0:24:12.920
<v Speaker 1>rounds of like six over. And it's like what happens

0:24:12.920 --> 0:24:16.600
<v Speaker 1>with modern technology for me, is it masks when I'm

0:24:16.640 --> 0:24:20.360
<v Speaker 1>playing mediocre golf and when I'm swinging kind of average,

0:24:20.560 --> 0:24:23.480
<v Speaker 1>is is it? It kind of masks it? And I'm

0:24:23.560 --> 0:24:27.760
<v Speaker 1>still able to get the ball around. And it's because like, oh,

0:24:27.880 --> 0:24:32.360
<v Speaker 1>like I just I have ledges a lot, and it's

0:24:32.480 --> 0:24:36.119
<v Speaker 1>not you know, it's not showing them hitting the driver

0:24:36.400 --> 0:24:38.920
<v Speaker 1>like off the heel every time, and it's pretty gnarly,

0:24:39.040 --> 0:24:42.080
<v Speaker 1>but it's still going, you know, relatively straight and far.

0:24:43.800 --> 0:24:45.240
<v Speaker 2>I just think what it does for me is like

0:24:45.280 --> 0:24:47.679
<v Speaker 2>takes ego out of the equation. It's like, well, I

0:24:47.760 --> 0:24:50.399
<v Speaker 2>know I can't like hit this seven iron like one eighty.

0:24:50.840 --> 0:24:53.320
<v Speaker 2>I have to like this might be one fifty the

0:24:53.400 --> 0:24:56.480
<v Speaker 2>seven iron, And I just like when you're playing blades,

0:24:56.520 --> 0:24:58.760
<v Speaker 2>you're like, yeah, that's no big deal because that's their blades.

0:24:58.800 --> 0:25:01.560
<v Speaker 2>And so you say up to more and then instead

0:25:01.560 --> 0:25:03.560
<v Speaker 2>of being like, oh, this is my number, I'm going

0:25:03.640 --> 0:25:06.359
<v Speaker 2>to hit this uh, and you're just like, it becomes

0:25:06.359 --> 0:25:08.160
<v Speaker 2>more about feel and.

0:25:08.160 --> 0:25:13.280
<v Speaker 1>At the pro level, we would just see exponentially more

0:25:13.320 --> 0:25:17.720
<v Speaker 1>shot making, which is the real appeal of those clubs.

0:25:18.280 --> 0:25:20.680
<v Speaker 1>You can turn the ball right to left, left or right.

0:25:21.960 --> 0:25:24.920
<v Speaker 1>They would have longer clubs into into greens, which would

0:25:25.000 --> 0:25:33.159
<v Speaker 1>yield more unique shots, more possible outcomes. And yeah, but

0:25:33.440 --> 0:25:36.440
<v Speaker 1>I think we're running the opposite direction right now, keV.

0:25:36.480 --> 0:25:40.440
<v Speaker 1>That's my that's my ear to the ground. We are.

0:25:40.600 --> 0:25:45.320
<v Speaker 1>We are sprinting towards towards schism, which has always done

0:25:45.320 --> 0:25:45.880
<v Speaker 1>golf well.

0:25:46.400 --> 0:25:49.400
<v Speaker 2>They'd have they'd have more unique shots unless AI told

0:25:49.400 --> 0:25:51.760
<v Speaker 2>them to hit it, you know, a certain way, that

0:25:51.800 --> 0:25:54.720
<v Speaker 2>they didn't need to go for it because you know,

0:25:54.760 --> 0:25:56.399
<v Speaker 2>their cone was a certain direction.

0:25:56.880 --> 0:26:01.160
<v Speaker 1>The PA tours in an early adopter. They the setup tool,

0:26:01.440 --> 0:26:04.920
<v Speaker 1>They had the bot years ago that wrote the articles.

0:26:05.359 --> 0:26:07.880
<v Speaker 2>Right putts it was sixty six.

0:26:08.160 --> 0:26:10.440
<v Speaker 1>They could do a press release and say, AI told

0:26:10.520 --> 0:26:11.960
<v Speaker 1>us not to roll back the ball.

0:26:14.119 --> 0:26:18.360
<v Speaker 2>We simulated the season with the rollback ball and audience

0:26:18.840 --> 0:26:21.800
<v Speaker 2>audience dipped significantly. So we're not moving forward with this.

0:26:22.119 --> 0:26:26.760
<v Speaker 1>The model, the models not to do this. What's your

0:26:26.800 --> 0:26:27.439
<v Speaker 1>next question?

0:26:28.040 --> 0:26:30.600
<v Speaker 2>All right? My next one would be how will golf

0:26:30.960 --> 0:26:35.800
<v Speaker 2>handle its first true cheating or gambling scandal when it

0:26:35.880 --> 0:26:41.080
<v Speaker 2>comes about Football has had its own gambling scandal dating

0:26:41.119 --> 0:26:43.680
<v Speaker 2>way back to said multiple ones, but like Paul Horning

0:26:43.720 --> 0:26:47.840
<v Speaker 2>and Alex Karras being suspended for betting on NFL games

0:26:47.880 --> 0:26:51.560
<v Speaker 2>Calvin Ridley suspended obviously for betting on like the Fando

0:26:51.640 --> 0:26:55.000
<v Speaker 2>apps whatever a year. Baseball obviously has had their scandals

0:26:55.040 --> 0:26:58.520
<v Speaker 2>black socks, Pete Rose, even Showhey and his interpreter thing.

0:26:59.040 --> 0:27:01.720
<v Speaker 2>NBA just had their gambling scannel. Tennis has had ton

0:27:01.800 --> 0:27:05.200
<v Speaker 2>to match fixing. Soccer is just rife with Max Max

0:27:05.320 --> 0:27:08.640
<v Speaker 2>fix fixing all over the world. Golf has so far

0:27:09.040 --> 0:27:12.320
<v Speaker 2>been kind of immune to this, but there's too much

0:27:12.400 --> 0:27:16.320
<v Speaker 2>money involved now for someone to not be tempted. There's

0:27:16.359 --> 0:27:19.600
<v Speaker 2>too many kind of smaller tours that don't quite have

0:27:20.119 --> 0:27:24.000
<v Speaker 2>as much oversight and regulation. Someone is going to get caught,

0:27:24.080 --> 0:27:29.320
<v Speaker 2>get nailed, either shaving strokes or you know, throwing a

0:27:29.400 --> 0:27:32.080
<v Speaker 2>tournament or or in some way like Joseph has talked

0:27:32.080 --> 0:27:34.840
<v Speaker 2>about throwing some of these head to head uh, you

0:27:34.840 --> 0:27:38.040
<v Speaker 2>know matchups that they have. They're particularly popular, you know

0:27:38.119 --> 0:27:42.560
<v Speaker 2>in in the in British isles. I think that is

0:27:42.640 --> 0:27:45.000
<v Speaker 2>coming and how will golf react to it? You know,

0:27:45.040 --> 0:27:47.160
<v Speaker 2>it's always been sort of it's a game of honor,

0:27:47.240 --> 0:27:50.560
<v Speaker 2>no one would ever cheat, but that's just bs Like,

0:27:50.640 --> 0:27:54.000
<v Speaker 2>we know that this is coming and what the reaction

0:27:54.040 --> 0:27:56.720
<v Speaker 2>will be. What I guess guardrails will be put up

0:27:57.480 --> 0:27:59.600
<v Speaker 2>is quite compelling to me.

0:28:00.440 --> 0:28:03.560
<v Speaker 1>The biggest farce of of men's pro golf is the

0:28:03.920 --> 0:28:09.199
<v Speaker 1>holding on to golf as a game of honor. It

0:28:09.320 --> 0:28:17.400
<v Speaker 1>is the biggest like illusion. And I think like Patrick

0:28:17.440 --> 0:28:21.919
<v Speaker 1>Reed obviously was like a lightning rod, and he was

0:28:21.960 --> 0:28:25.320
<v Speaker 1>a big name player who who people didn't necessarily like.

0:28:26.400 --> 0:28:28.560
<v Speaker 1>I don't think he was the only one on tour

0:28:28.680 --> 0:28:31.720
<v Speaker 1>that has done some of the things that he allegedly did.

0:28:32.880 --> 0:28:34.920
<v Speaker 1>You know, I want to I want to make sure

0:28:34.960 --> 0:28:39.000
<v Speaker 1>that there's no lawsuits coming by way. Uh, but the

0:28:39.520 --> 0:28:43.080
<v Speaker 1>I would I would say that like that is going

0:28:43.120 --> 0:28:49.240
<v Speaker 1>on more often than people think. Anytime tens of millions

0:28:49.280 --> 0:28:53.960
<v Speaker 1>of dollars are at steak, people cheat and in the

0:28:54.160 --> 0:28:58.240
<v Speaker 1>with the gambling aspect, there are tens of millions of

0:28:58.280 --> 0:29:01.520
<v Speaker 1>dollars at steak that aren't even in the tournament. Yep,

0:29:02.240 --> 0:29:06.000
<v Speaker 1>every week on on these pro golf tournaments. And I

0:29:06.040 --> 0:29:08.800
<v Speaker 1>think something that Joseph has hit on that is so true.

0:29:09.680 --> 0:29:11.960
<v Speaker 1>If you're a player in a head to head and

0:29:12.040 --> 0:29:17.520
<v Speaker 1>you are speeding towards a miscut, it's really easy to

0:29:17.600 --> 0:29:22.080
<v Speaker 1>just miss a couple short putts and ensure that you

0:29:22.240 --> 0:29:26.160
<v Speaker 1>like whoops. It's really it's really easy to launch one

0:29:26.160 --> 0:29:30.960
<v Speaker 1>out of bounds without like you can't like nobody's gonna

0:29:31.000 --> 0:29:36.280
<v Speaker 1>prove intent like on the spot without the paper trail.

0:29:36.560 --> 0:29:39.360
<v Speaker 1>Like the paper trail, to me, is the only way

0:29:39.680 --> 0:29:42.080
<v Speaker 1>that these are gonna get caught because like golf's a

0:29:42.160 --> 0:29:45.640
<v Speaker 1>game where like out of people just spray one out

0:29:45.640 --> 0:29:47.800
<v Speaker 1>of the blue. That's like the nature of the sport.

0:29:47.920 --> 0:29:51.480
<v Speaker 1>You miss short putts, like it's not a one that's

0:29:51.520 --> 0:29:53.560
<v Speaker 1>like easy to pick up. I think like the NBA,

0:29:53.760 --> 0:29:56.400
<v Speaker 1>like when you're watching tape can be a little bit easier,

0:29:56.480 --> 0:29:59.200
<v Speaker 1>like oh, this guy like literally just like dogged the

0:29:59.280 --> 0:30:02.400
<v Speaker 1>defensive rope tation and just like let the guy score.

0:30:04.000 --> 0:30:05.800
<v Speaker 1>You know, it can be easier to pick up on

0:30:05.840 --> 0:30:09.440
<v Speaker 1>the patterns. But with golf, like you know, it's such

0:30:09.480 --> 0:30:14.160
<v Speaker 1>a highly variable sport with like extremely high variance shot

0:30:14.200 --> 0:30:18.400
<v Speaker 1>to shot that it can make masking this really difficult.

0:30:19.320 --> 0:30:22.000
<v Speaker 1>I think the only way the sport can can you know,

0:30:22.080 --> 0:30:27.800
<v Speaker 1>survive widespread issues with this is when it happened, they

0:30:27.840 --> 0:30:30.320
<v Speaker 1>have to lower the boom and it has to be

0:30:30.440 --> 0:30:32.600
<v Speaker 1>like a you're out for good.

0:30:33.440 --> 0:30:35.360
<v Speaker 2>And that's what I don't know that I have full

0:30:35.560 --> 0:30:39.320
<v Speaker 2>confidence in, like because of golf being fractured a little bit.

0:30:39.400 --> 0:30:42.480
<v Speaker 2>Like if someone you know on the PGA tour got

0:30:43.080 --> 0:30:45.800
<v Speaker 2>you know, accused of a huge gim thing, if they

0:30:45.800 --> 0:30:48.040
<v Speaker 2>were big enough name would like, would Live Golf take

0:30:48.080 --> 0:30:50.120
<v Speaker 2>them in and be like, yeah, we like the bad

0:30:50.160 --> 0:30:52.840
<v Speaker 2>boys over here, you know what we think it's you know,

0:30:52.880 --> 0:30:55.280
<v Speaker 2>the guys just trying to get an edge. I probably not,

0:30:55.400 --> 0:30:58.600
<v Speaker 2>Probably the players on Live would be livid if that happened.

0:30:58.640 --> 0:31:01.520
<v Speaker 2>But I also think like, if you coming from a

0:31:01.560 --> 0:31:05.800
<v Speaker 2>perspective that's not you know, traditional golf, it's easier to say, like,

0:31:06.200 --> 0:31:07.880
<v Speaker 2>you know, we'll take them on, Like people want to

0:31:07.880 --> 0:31:11.080
<v Speaker 2>see this guy, you know, hit dingers over here, and

0:31:11.160 --> 0:31:13.440
<v Speaker 2>so you're right, like, I think that the hammer would

0:31:13.440 --> 0:31:16.680
<v Speaker 2>have to come down really hard and it you know,

0:31:16.880 --> 0:31:20.160
<v Speaker 2>would they instead try to cover it up? You know?

0:31:20.240 --> 0:31:23.600
<v Speaker 2>I think that there's there's a lot of allegations that

0:31:23.880 --> 0:31:26.960
<v Speaker 2>out there that VJ saying raised that you know, certain

0:31:27.000 --> 0:31:31.360
<v Speaker 2>medical records, certain you know things people testing positive for,

0:31:31.360 --> 0:31:34.120
<v Speaker 2>certain things were never actually were covered up by you

0:31:34.160 --> 0:31:37.720
<v Speaker 2>know places, and those that lawsuit had to be settled

0:31:38.040 --> 0:31:40.000
<v Speaker 2>right on the time it was about to sort of

0:31:40.040 --> 0:31:42.880
<v Speaker 2>go into you know, actual trial. Sort of a shame

0:31:42.920 --> 0:31:46.000
<v Speaker 2>that VJ pulled that plane up before he was like

0:31:46.040 --> 0:31:49.400
<v Speaker 2>really willing to go forward with it. So I don't know.

0:31:49.440 --> 0:31:52.000
<v Speaker 2>I mean, it's it's it's hard to say that golf

0:31:52.040 --> 0:31:56.000
<v Speaker 2>would choose like the the we're going to choose integrity

0:31:56.040 --> 0:31:58.480
<v Speaker 2>here when I think there's some evidence that maybe they

0:31:58.520 --> 0:31:59.520
<v Speaker 2>have not in the past.

0:32:00.320 --> 0:32:02.959
<v Speaker 1>I mean, this is like a whole another ball wax

0:32:03.040 --> 0:32:06.000
<v Speaker 1>with the tour and they've run into the arms of

0:32:06.440 --> 0:32:11.120
<v Speaker 1>gambler gambling sites of all this, and they're the least

0:32:11.160 --> 0:32:14.720
<v Speaker 1>transparent league. And you see this like what's happening with

0:32:14.840 --> 0:32:18.800
<v Speaker 1>the Lamar Jackson when they they people feel like they

0:32:18.880 --> 0:32:24.840
<v Speaker 1>falsified his his yea, his practice reporting to make it

0:32:24.880 --> 0:32:27.400
<v Speaker 1>seem like he's playing, and then he's not playing and

0:32:27.440 --> 0:32:31.720
<v Speaker 1>people can't get out of their bets even though he's

0:32:31.760 --> 0:32:34.720
<v Speaker 1>still won. They still won the bet against my lowly bears.

0:32:34.960 --> 0:32:38.400
<v Speaker 1>But like this is golf has its own problem with

0:32:38.440 --> 0:32:41.840
<v Speaker 1>like injury reporting, where you see this happen all the

0:32:41.880 --> 0:32:44.720
<v Speaker 1>time as somebody wd's with like a shoulder injury and

0:32:44.760 --> 0:32:47.560
<v Speaker 1>then they're like, yeah, I mean it's been bugging me

0:32:47.800 --> 0:32:51.160
<v Speaker 1>for you know, the last couple of days, and it's like, well,

0:32:51.200 --> 0:32:53.840
<v Speaker 1>like if you're going to be all in on gambling.

0:32:53.880 --> 0:32:57.480
<v Speaker 1>The gamblers need to know that you're you're nursing a

0:32:57.520 --> 0:33:00.760
<v Speaker 1>shoulder injury. And instead golf so always been a black

0:33:00.800 --> 0:33:02.600
<v Speaker 1>box sport and I think.

0:33:02.600 --> 0:33:07.920
<v Speaker 2>Didn't wonder risk. Speith hid that wrist injury for like

0:33:07.960 --> 0:33:09.480
<v Speaker 2>a whole year. It was like, no, it's fine. I

0:33:09.520 --> 0:33:12.000
<v Speaker 2>just I just pop it back into place like everything's fine,

0:33:12.040 --> 0:33:14.040
<v Speaker 2>and then no, no, I have to get surgery on it.

0:33:15.680 --> 0:33:17.479
<v Speaker 2>This is why gambling is terrible. Idea.

0:33:18.320 --> 0:33:21.600
<v Speaker 1>Yeah, that's well, I think like one of the things

0:33:21.640 --> 0:33:25.880
<v Speaker 1>the reality, Like I I wouldn't be shocked if golf's

0:33:25.960 --> 0:33:30.120
<v Speaker 1>already had gambling incidents that we don't even know about,

0:33:30.280 --> 0:33:34.040
<v Speaker 1>because that's how black box and closed off they keep

0:33:34.160 --> 0:33:35.000
<v Speaker 1>these things.

0:33:35.280 --> 0:33:38.760
<v Speaker 2>Yeah. Remember years ago Phil got a fine for betting

0:33:39.080 --> 0:33:41.600
<v Speaker 2>that Jim Furick was going to chip in on a hole.

0:33:41.640 --> 0:33:43.240
<v Speaker 2>He was like sitting in the clubhouse. It's like, I'll

0:33:43.240 --> 0:33:45.640
<v Speaker 2>bet you know, one hundred dollars that Furick makes this

0:33:45.760 --> 0:33:48.240
<v Speaker 2>or whatever with somebody, and he he got a big

0:33:48.280 --> 0:33:49.800
<v Speaker 2>slap on the wrist from the tour. It was like,

0:33:49.840 --> 0:33:51.760
<v Speaker 2>you know, definitely, do not do this. I don't know why,

0:33:52.000 --> 0:33:54.160
<v Speaker 2>like probably just because it was Phil. He went and

0:33:54.200 --> 0:33:56.640
<v Speaker 2>shared that with some some other person. It was a

0:33:56.680 --> 0:33:58.600
<v Speaker 2>reporter or shared it with someone. How it got out,

0:33:58.680 --> 0:34:00.480
<v Speaker 2>but that was one of the things I'm remember and

0:34:00.840 --> 0:34:03.400
<v Speaker 2>certainly that wasn't the first time that Phil you know,

0:34:03.840 --> 0:34:08.480
<v Speaker 2>was gambling on professional sports and ran afoul with certain people.

0:34:08.560 --> 0:34:16.160
<v Speaker 1>So all right, I've got a I'll change the discourse here.

0:34:16.239 --> 0:34:18.600
<v Speaker 1>I've got more pro golf ones that I'll get to.

0:34:18.800 --> 0:34:22.600
<v Speaker 1>But something I've been thinking about is, like, what happens,

0:34:22.880 --> 0:34:27.680
<v Speaker 1>you know, record high participation? Golf's never been cooler. I mean, yep,

0:34:29.360 --> 0:34:32.640
<v Speaker 1>it's honestly unbelievable. I say this as as a kid

0:34:32.719 --> 0:34:35.799
<v Speaker 1>who grew up playing golf, played high school.

0:34:35.520 --> 0:34:37.200
<v Speaker 2>Golf extremely cool.

0:34:37.239 --> 0:34:40.359
<v Speaker 1>Were you played high school golf on like a very

0:34:40.360 --> 0:34:44.920
<v Speaker 1>good high school team? And I went to college and

0:34:44.960 --> 0:34:50.080
<v Speaker 1>I was ridiculed because I was a golfer. I mean,

0:34:50.160 --> 0:34:54.239
<v Speaker 1>like literally ridiculed. And then all my friends said, I'm

0:34:54.280 --> 0:34:57.880
<v Speaker 1>sorry in their thirties when they started playing golf, I

0:34:57.920 --> 0:35:00.439
<v Speaker 1>wish I had played golf when I was younger. I'm

0:35:00.480 --> 0:35:02.720
<v Speaker 1>sorry that we've made fun of you for being a golfer.

0:35:04.600 --> 0:35:07.399
<v Speaker 1>I say this because now the sport is cool. It

0:35:07.440 --> 0:35:11.600
<v Speaker 1>is is very neat A question that keeps me keeps

0:35:11.640 --> 0:35:13.440
<v Speaker 1>me up at night? Is that, you know? And and

0:35:13.520 --> 0:35:16.600
<v Speaker 1>I think likest like I'm not necessarily worried for my

0:35:16.640 --> 0:35:19.240
<v Speaker 1>own you know, interest of owning a business in golf,

0:35:19.280 --> 0:35:23.719
<v Speaker 1>Like I our audience, I don't is diehard golfers there.

0:35:23.760 --> 0:35:27.200
<v Speaker 1>I don't think they're like going away if they if

0:35:27.200 --> 0:35:29.960
<v Speaker 1>there's a market downturn, they might play less golf, but

0:35:30.000 --> 0:35:33.480
<v Speaker 1>they aren't gonna like care about golf less. But I

0:35:33.520 --> 0:35:38.160
<v Speaker 1>do wonder if if there is financially, if there's financial

0:35:38.200 --> 0:35:42.400
<v Speaker 1>stress and and there is the you know, the downturn

0:35:42.480 --> 0:35:46.360
<v Speaker 1>that has been talked about for for a number of

0:35:46.920 --> 0:35:53.680
<v Speaker 1>years now coming, what happens to golf participation is it it?

0:35:53.680 --> 0:35:57.680
<v Speaker 1>It obviously will go down because it is a disposable

0:35:57.760 --> 0:36:01.799
<v Speaker 1>income luxury you know kind of spend. But will it

0:36:02.040 --> 0:36:08.000
<v Speaker 1>crater the way it did, you know in past financial downturns.

0:36:09.000 --> 0:36:12.160
<v Speaker 2>I think that's a great question. I wonder if the

0:36:13.080 --> 0:36:16.479
<v Speaker 2>floor has been raised to the point where like there's

0:36:16.480 --> 0:36:20.000
<v Speaker 2>so many more people playing kind of municipal golf, to

0:36:20.040 --> 0:36:23.719
<v Speaker 2>where that will still feel affordable to people like it's

0:36:23.920 --> 0:36:27.719
<v Speaker 2>that it will hurt the the mid level courses you

0:36:27.760 --> 0:36:30.080
<v Speaker 2>know that are charging one hundred and fifty bucks or

0:36:30.080 --> 0:36:31.879
<v Speaker 2>one hundred and twenty five bucks or I just saw

0:36:32.560 --> 0:36:34.880
<v Speaker 2>an insane Jack Nicholas course. It was four hundred and

0:36:34.880 --> 0:36:37.880
<v Speaker 2>fifty bucks, you know. So it's it's not even the

0:36:37.920 --> 0:36:41.200
<v Speaker 2>country club private life. It's the sort of you know,

0:36:41.480 --> 0:36:43.800
<v Speaker 2>mid level courses that are in between country clubs and

0:36:44.360 --> 0:36:48.040
<v Speaker 2>municipals that would suffer in that sense. The one thing

0:36:48.040 --> 0:36:52.560
<v Speaker 2>I always think about in this, like, if there is

0:36:52.600 --> 0:36:58.400
<v Speaker 2>a golf recession, will there be a net good in

0:36:58.480 --> 0:37:01.600
<v Speaker 2>some ways from that, because there's a lot of people

0:37:02.040 --> 0:37:05.120
<v Speaker 2>playing golf right now who didn't grow up with the

0:37:05.200 --> 0:37:07.560
<v Speaker 2>game like the way that you did, even the way

0:37:07.560 --> 0:37:10.360
<v Speaker 2>that I did, where my parents played golf and taught

0:37:10.360 --> 0:37:12.320
<v Speaker 2>me etiquette, taught me the rules and taught me to

0:37:12.400 --> 0:37:15.640
<v Speaker 2>kind of be respectful and not be a jackass during

0:37:15.719 --> 0:37:19.959
<v Speaker 2>other people playing and stuff. I think what you saw

0:37:20.000 --> 0:37:21.759
<v Speaker 2>a little bit at the Ryder Cup was a little

0:37:21.800 --> 0:37:26.000
<v Speaker 2>bit of the downside of this huge boom and grow

0:37:26.040 --> 0:37:28.799
<v Speaker 2>the game mentality of the people who treated it like man,

0:37:28.840 --> 0:37:30.480
<v Speaker 2>this is just like, why is this any different than

0:37:30.480 --> 0:37:33.960
<v Speaker 2>a football game? Why can't I scream crazy shit like

0:37:34.000 --> 0:37:37.000
<v Speaker 2>this isn't this is just sports? Like you're soft if

0:37:37.000 --> 0:37:39.319
<v Speaker 2>you think that I shouldn't be able to make fun

0:37:39.360 --> 0:37:43.759
<v Speaker 2>of Rory and his family or whatever. And so you know,

0:37:44.560 --> 0:37:48.560
<v Speaker 2>there's like overall, if you're not growing, you're in trouble

0:37:48.600 --> 0:37:51.320
<v Speaker 2>as a business, as an entity, right, And so golf

0:37:51.360 --> 0:37:52.879
<v Speaker 2>is kind of taking that mentality. We've got to grow

0:37:52.920 --> 0:37:54.719
<v Speaker 2>the game, got to go to the game. I kind

0:37:54.719 --> 0:37:56.399
<v Speaker 2>of wonder if we haven't reached a point where maybe

0:37:56.400 --> 0:37:58.320
<v Speaker 2>it wouldn't be the worst thing if there was a

0:37:58.360 --> 0:38:01.160
<v Speaker 2>little bit of aggression. You know, that sounds snotty, but

0:38:01.600 --> 0:38:04.640
<v Speaker 2>it also is just very frustrating to have a six

0:38:04.680 --> 0:38:07.200
<v Speaker 2>hour round at my forty five dollars UNI and people

0:38:07.239 --> 0:38:10.839
<v Speaker 2>are you know, hitting five balls off the tee and

0:38:10.880 --> 0:38:14.920
<v Speaker 2>taking hacks out of the green and like being generally knuckleheads,

0:38:15.800 --> 0:38:18.480
<v Speaker 2>you know, trying to run each other over with carts occasionally,

0:38:18.680 --> 0:38:20.879
<v Speaker 2>Like I don't, I don't know that I love that

0:38:21.080 --> 0:38:21.919
<v Speaker 2>growth of the game.

0:38:23.320 --> 0:38:29.120
<v Speaker 1>I think the the reality is that golf in certain

0:38:29.239 --> 0:38:34.360
<v Speaker 1>markets is very over subscribed and it's mostly public. You know,

0:38:35.440 --> 0:38:38.720
<v Speaker 1>most of the new development has been destination private golf.

0:38:40.360 --> 0:38:43.680
<v Speaker 1>And but when you look at destination golf and like,

0:38:43.760 --> 0:38:45.920
<v Speaker 1>you don't you know, and obviously the Kaisers are at

0:38:45.960 --> 0:38:48.600
<v Speaker 1>the top of the market with dream golf, which is

0:38:48.640 --> 0:38:51.520
<v Speaker 1>you know, banded dunes in Sand Valley, Like they are

0:38:51.600 --> 0:38:55.799
<v Speaker 1>so over subscribed with demand. And then if you look

0:38:55.840 --> 0:39:00.880
<v Speaker 1>at you know, your rustic canyons of the world, the

0:39:00.960 --> 0:39:04.359
<v Speaker 1>Rancho parks, the best pages of the world, they're over

0:39:04.400 --> 0:39:08.080
<v Speaker 1>subscribed with demand. I think the demand for quality golf

0:39:08.080 --> 0:39:13.520
<v Speaker 1>has never been higher on the public side, and I

0:39:13.560 --> 0:39:16.759
<v Speaker 1>think it's set up. You know, obviously, the more people

0:39:16.840 --> 0:39:20.359
<v Speaker 1>that are playing golf, the better setup you are for

0:39:20.440 --> 0:39:23.400
<v Speaker 1>a downturn. But I think there is a level of

0:39:23.440 --> 0:39:26.920
<v Speaker 1>golf that is over subscribed, Like I would imagine that,

0:39:27.000 --> 0:39:30.600
<v Speaker 1>like you're doing a lot of things wrong at this

0:39:30.719 --> 0:39:35.720
<v Speaker 1>point if your golf courses is struggling in this segment

0:39:35.719 --> 0:39:37.680
<v Speaker 1>of golf, Like, I think it's been a good time

0:39:38.160 --> 0:39:42.120
<v Speaker 1>for all you know, public golf courses, which is like

0:39:42.320 --> 0:39:46.759
<v Speaker 1>really rare for like an entire industry to just like

0:39:47.520 --> 0:39:51.279
<v Speaker 1>everybody's winning and there's like and there's nobody that is

0:39:51.360 --> 0:39:56.040
<v Speaker 1>losing big because the demand is so outside the supply.

0:39:57.080 --> 0:39:59.360
<v Speaker 1>So I think you could make an argument that golf

0:39:59.440 --> 0:40:02.640
<v Speaker 1>right now like but like also like you could look

0:40:02.680 --> 0:40:05.319
<v Speaker 1>at it from the other lens of like if you

0:40:05.360 --> 0:40:08.319
<v Speaker 1>wanted to build golf courses right now. It's never been

0:40:08.480 --> 0:40:13.800
<v Speaker 1>like more economically crazy and impossible to build a golf

0:40:13.840 --> 0:40:18.560
<v Speaker 1>course that remains affordable by like most people standards, like

0:40:18.640 --> 0:40:22.320
<v Speaker 1>it is. I think it might be impossible to build

0:40:22.320 --> 0:40:25.400
<v Speaker 1>an eighteen hole golf course that you could charge fifty

0:40:25.440 --> 0:40:28.560
<v Speaker 1>dollars around it. Yeah, like I don't think you can

0:40:28.600 --> 0:40:34.400
<v Speaker 1>build a new course for that, and so like, in

0:40:34.480 --> 0:40:38.520
<v Speaker 1>a way, I think golf is actually okay because the

0:40:38.640 --> 0:40:43.520
<v Speaker 1>demand is so outsized the supply, and if there was

0:40:43.560 --> 0:40:47.520
<v Speaker 1>a downturn, it would actually act like more of a

0:40:47.600 --> 0:40:52.280
<v Speaker 1>normal market, where hey, we lose some of these businesses

0:40:52.320 --> 0:40:54.640
<v Speaker 1>because they're just frankly not running a good business.

0:40:54.960 --> 0:40:57.520
<v Speaker 2>Yeah, it's interesting you say about the kaisers. This is

0:40:57.520 --> 0:41:00.719
<v Speaker 2>only like tangentially related. But I'd say barely a week

0:41:00.840 --> 0:41:03.720
<v Speaker 2>goes by that I don't get an email from somebody

0:41:03.719 --> 0:41:07.400
<v Speaker 2>who's like very frustrated about the abandon like lottery system.

0:41:08.360 --> 0:41:11.560
<v Speaker 2>And I think that's an example of like how demand

0:41:11.600 --> 0:41:13.719
<v Speaker 2>has grown so significant that they had to go to

0:41:13.840 --> 0:41:15.759
<v Speaker 2>a lottery system or felt they had to go to one,

0:41:16.239 --> 0:41:18.840
<v Speaker 2>and now people feel like, man, it's just this is

0:41:18.880 --> 0:41:22.520
<v Speaker 2>occurring in this shadowy box over here. I apply three

0:41:22.560 --> 0:41:25.080
<v Speaker 2>times a year to get to go to Abandon and

0:41:25.160 --> 0:41:28.000
<v Speaker 2>I can't get picked in this lottery? What is going on?

0:41:28.239 --> 0:41:30.799
<v Speaker 2>Please look into this? And I kind of don't know

0:41:30.880 --> 0:41:33.120
<v Speaker 2>exactly what to tell those people because I, you know,

0:41:33.160 --> 0:41:36.640
<v Speaker 2>the correct answer is probably like, well, it's just there's

0:41:36.680 --> 0:41:39.560
<v Speaker 2>a massive amount of demand. There's twenty five thousand people

0:41:39.560 --> 0:41:42.520
<v Speaker 2>that put in to try to get Abandon trip now,

0:41:43.040 --> 0:41:46.640
<v Speaker 2>and you know there the only can pick whatever three

0:41:46.719 --> 0:41:51.360
<v Speaker 2>thousand of those people. And you know what do you

0:41:51.400 --> 0:41:53.759
<v Speaker 2>do that on TV with like frozen envelopes kind of

0:41:53.800 --> 0:41:56.120
<v Speaker 2>situation like an NBA draft to sort of prove you

0:41:56.120 --> 0:41:58.319
<v Speaker 2>know that it's all on the up and up. But

0:41:58.560 --> 0:42:02.600
<v Speaker 2>it's it's frustrat rating a lot of people because it

0:42:02.719 --> 0:42:05.360
<v Speaker 2>used to just be about desire. Like you called the

0:42:05.440 --> 0:42:07.680
<v Speaker 2>day that the Tea Times opened, you got on the

0:42:07.680 --> 0:42:09.360
<v Speaker 2>phone and you were at it. It waited on hold for

0:42:09.400 --> 0:42:11.480
<v Speaker 2>eleven hours, but you were going to get your banded

0:42:11.480 --> 0:42:13.600
<v Speaker 2>trip now. Or if you went to the Old Course

0:42:14.200 --> 0:42:17.280
<v Speaker 2>and you couldn't get in the old course, you know, ballot,

0:42:17.520 --> 0:42:19.680
<v Speaker 2>you were going to stay up all night and you know,

0:42:19.760 --> 0:42:21.960
<v Speaker 2>meet people out in the shack there and you were

0:42:21.960 --> 0:42:24.080
<v Speaker 2>going to get on the old course probably next day

0:42:24.520 --> 0:42:26.439
<v Speaker 2>and those things just don't exist anymore. And I feel

0:42:26.440 --> 0:42:29.160
<v Speaker 2>a little bit like golf is a little worse for that.

0:42:29.239 --> 0:42:30.640
<v Speaker 2>Maybe that ties in a little bit of the AI

0:42:30.760 --> 0:42:33.400
<v Speaker 2>thing is just like that human element got removed a

0:42:33.440 --> 0:42:35.360
<v Speaker 2>little bit, and that's I think a little bit frustrating

0:42:35.400 --> 0:42:37.080
<v Speaker 2>for a lot of people. And that's where the demand

0:42:37.160 --> 0:42:39.480
<v Speaker 2>is like making it that frustration grow higher.

0:42:40.360 --> 0:42:44.879
<v Speaker 1>I mean, the banded situation. I can assure you as

0:42:44.920 --> 0:42:51.400
<v Speaker 1>someone who does lotteries for art events, like yeah, like you,

0:42:52.360 --> 0:42:54.440
<v Speaker 1>there's no way they could fill it with just like

0:42:54.520 --> 0:42:57.719
<v Speaker 1>friends of the program, like they're a whole demand, Like

0:42:58.080 --> 0:43:03.120
<v Speaker 1>I guarantee it's like pretty much random, you know, like

0:43:03.239 --> 0:43:06.680
<v Speaker 1>there's no way that they are filling all their tea

0:43:06.719 --> 0:43:11.000
<v Speaker 1>times like there, I I what is it? I I like,

0:43:12.080 --> 0:43:14.279
<v Speaker 1>as someone who runs lotteries, like it would be way

0:43:14.320 --> 0:43:16.800
<v Speaker 1>worse if people found out that our lotteries were rigged.

0:43:17.920 --> 0:43:22.040
<v Speaker 1>Then then the benefits of rigging the lotteries and we

0:43:22.080 --> 0:43:28.320
<v Speaker 1>would never be able to fill lotteries with strictly rigged participants,

0:43:28.920 --> 0:43:35.360
<v Speaker 1>you know. But the uh, yeah, I just think that

0:43:37.600 --> 0:43:43.720
<v Speaker 1>it's just an example of like everybody want. People want

0:43:43.760 --> 0:43:49.719
<v Speaker 1>to go experience something extraordinary, which they have extraordinary products

0:43:50.280 --> 0:43:54.240
<v Speaker 1>and the demand for it is like out of this world.

0:43:54.280 --> 0:43:58.320
<v Speaker 1>Like I don't think I'm I might not be plugged

0:43:58.360 --> 0:44:02.399
<v Speaker 1>into this much. But are people outraged that they can't

0:44:02.400 --> 0:44:06.239
<v Speaker 1>get a reservation at like French laundry? Is that like

0:44:06.280 --> 0:44:11.920
<v Speaker 1>a thing that happened permeates through the food industry? That'stic

0:44:13.800 --> 0:44:17.439
<v Speaker 1>situations where there's there's a limited amount of tables, there's

0:44:17.480 --> 0:44:20.680
<v Speaker 1>a limited amount of tea times, and there's only so

0:44:20.760 --> 0:44:23.640
<v Speaker 1>many people that can go in a given time. Sure,

0:44:23.680 --> 0:44:27.480
<v Speaker 1>are people outraged? Like I, you know, now there's all

0:44:27.520 --> 0:44:30.919
<v Speaker 1>these systems, right, But as a kid, when I went

0:44:30.960 --> 0:44:34.600
<v Speaker 1>to six Flags and I wanted to ride, shout out

0:44:34.600 --> 0:44:36.239
<v Speaker 1>to all all the people that grew up in the

0:44:36.320 --> 0:44:39.680
<v Speaker 1>Chicago area, and I want to ride Raging Bull, the

0:44:39.719 --> 0:44:43.320
<v Speaker 1>great roller coaster they opened in the peak of my childhood.

0:44:43.560 --> 0:44:45.080
<v Speaker 1>I knew I was waiting in line for two and

0:44:45.080 --> 0:44:48.799
<v Speaker 1>a half hours to ride it. And that's kind of

0:44:48.840 --> 0:44:52.240
<v Speaker 1>the way. Like, Nope, Are people outraged about the Master's

0:44:52.280 --> 0:44:54.879
<v Speaker 1>lottery or is it just because they know that they

0:44:54.920 --> 0:44:55.680
<v Speaker 1>have no chance?

0:44:56.000 --> 0:44:57.759
<v Speaker 2>I think people are. There's a lot of people who

0:44:57.760 --> 0:45:00.160
<v Speaker 2>are like I've been putting in for fifteen twenty years,

0:45:00.200 --> 0:45:03.000
<v Speaker 2>and I have never gotten picked to the Master's lottery,

0:45:03.000 --> 0:45:06.359
<v Speaker 2>and they're very frustrated. And I know there are people

0:45:06.400 --> 0:45:09.360
<v Speaker 2>who got picked last year when it rained out Monday

0:45:09.440 --> 0:45:13.200
<v Speaker 2>and they were devastated until the Masters said, oh, we'll

0:45:13.200 --> 0:45:16.439
<v Speaker 2>give you, you know, tickets to twenty six Masters because

0:45:16.440 --> 0:45:18.920
<v Speaker 2>of the rain out. So you know, I think that

0:45:18.960 --> 0:45:22.239
<v Speaker 2>there's a balance in there. If if there were like

0:45:22.400 --> 0:45:27.359
<v Speaker 2>videos every day that you had to watch that were

0:45:27.400 --> 0:45:29.560
<v Speaker 2>like people eating at the French Laundry and be like, oh,

0:45:29.680 --> 0:45:32.120
<v Speaker 2>look at this amazing food that I'm eating, and that

0:45:32.200 --> 0:45:34.400
<v Speaker 2>was that was a part of it, I might. I

0:45:34.400 --> 0:45:36.320
<v Speaker 2>don't know. I mean, honestly, I don't follow food.

0:45:36.280 --> 0:45:38.960
<v Speaker 1>People do I get for golf. They're doing it for food.

0:45:39.280 --> 0:45:41.720
<v Speaker 2>I think maybe, But I would bet the French Laundry

0:45:41.760 --> 0:45:44.520
<v Speaker 2>is like, please put your phone away and enjoy the experience.

0:45:44.600 --> 0:45:47.200
<v Speaker 2>I haven't. You know, occasionally when you see those videos,

0:45:47.200 --> 0:45:50.000
<v Speaker 2>it's like, oh, Gavin Newsom was spotted at the French

0:45:50.040 --> 0:45:53.120
<v Speaker 2>laundry or you know something. And during the you know,

0:45:53.239 --> 0:45:57.759
<v Speaker 2>the economic crisis, what a what an elitist dick? So

0:45:57.800 --> 0:46:00.719
<v Speaker 2>I don't know. I think that it's a double edged

0:46:00.760 --> 0:46:03.000
<v Speaker 2>sword of like destination golf and if this is going

0:46:03.040 --> 0:46:05.560
<v Speaker 2>to tie into my next point. It was like we

0:46:06.080 --> 0:46:08.840
<v Speaker 2>and we're guilty of this having worked for you know,

0:46:08.880 --> 0:46:12.799
<v Speaker 2>independent golf meeting companies. When you show people like this

0:46:12.920 --> 0:46:15.000
<v Speaker 2>is the best thing that you could want and this

0:46:15.080 --> 0:46:16.840
<v Speaker 2>is eventually they're going to like, oh, I want to

0:46:16.880 --> 0:46:19.799
<v Speaker 2>experience that, and then if that's not available to them,

0:46:19.880 --> 0:46:22.640
<v Speaker 2>I think it creates a lot of frustration and envy.

0:46:25.400 --> 0:46:28.799
<v Speaker 1>Yeah. I get a lot of messages of like when

0:46:28.840 --> 0:46:31.400
<v Speaker 1>I go to public golf course, please don't talk about

0:46:31.520 --> 0:46:35.919
<v Speaker 1>being here, yeah, or people tell me this and it's like, well,

0:46:36.800 --> 0:46:39.200
<v Speaker 1>like my job's kind of to tell people what are

0:46:39.280 --> 0:46:42.520
<v Speaker 1>cool places to go see. And also from like the

0:46:42.520 --> 0:46:46.160
<v Speaker 1>business owner standpoint, they deserve to be rewarded for having

0:46:46.200 --> 0:46:48.360
<v Speaker 1>a cool place and taking care of a cool place

0:46:48.400 --> 0:46:51.799
<v Speaker 1>to see, and that business deserves to be propped up

0:46:52.160 --> 0:46:55.720
<v Speaker 1>and have high demand because that is a neat place

0:46:56.840 --> 0:47:00.239
<v Speaker 1>that is different from most places. I don't know what's

0:47:00.239 --> 0:47:03.440
<v Speaker 1>your next question, So I would hail it to like

0:47:03.480 --> 0:47:07.440
<v Speaker 1>three different topics with absolutely this is what makes this

0:47:07.600 --> 0:47:11.360
<v Speaker 1>great When we do this every five years, Hanny, I think, Okay,

0:47:11.600 --> 0:47:14.360
<v Speaker 1>what is going to be the next thing that emerges

0:47:14.640 --> 0:47:20.200
<v Speaker 1>in golf media that sort of takes the place of

0:47:20.640 --> 0:47:24.520
<v Speaker 1>like what podcasting is now, or what Twitter was in

0:47:24.640 --> 0:47:28.520
<v Speaker 1>twenty fourteen to twenty fifteen, or what YouTube videos were

0:47:28.600 --> 0:47:32.800
<v Speaker 1>in sixteen through twenty, or what like good Good matches

0:47:32.840 --> 0:47:35.480
<v Speaker 1>are in twenty twenty or you know, I think.

0:47:37.200 --> 0:47:38.680
<v Speaker 2>We're all I mean, we'd you and I would love

0:47:38.680 --> 0:47:40.399
<v Speaker 2>to know that, right because we could figure it out

0:47:40.440 --> 0:47:42.239
<v Speaker 2>and make millions of dollars, Like a Good Good just

0:47:42.280 --> 0:47:45.080
<v Speaker 2>got like what one hundred and fifty million dollar private

0:47:45.080 --> 0:47:48.640
<v Speaker 2>and equity equity investment in their business. But the way

0:47:48.640 --> 0:47:51.640
<v Speaker 2>that golf media has evolved, certainly in the time since

0:47:51.680 --> 0:47:54.280
<v Speaker 2>I've been doing it, Like it used to be really

0:47:54.360 --> 0:47:57.560
<v Speaker 2>kind of cool to be Doug Ferguson or Bob Herrick

0:47:57.680 --> 0:47:59.480
<v Speaker 2>or be the beat writer for the golf thing. And

0:47:59.520 --> 0:48:02.480
<v Speaker 2>then it became like, oh, well, this this guy's knowing

0:48:02.560 --> 0:48:05.720
<v Speaker 2>ups doing this Twitter account thing, and here's like these

0:48:06.080 --> 0:48:09.920
<v Speaker 2>cool destination golf videos. I'm really fascinated to sort of

0:48:10.000 --> 0:48:13.640
<v Speaker 2>understand what the next thing is because I think like

0:48:14.280 --> 0:48:19.320
<v Speaker 2>podcasting and blogging and Twitter and on stuff, it democratized

0:48:19.600 --> 0:48:21.160
<v Speaker 2>media in a lot of ways, so you didn't have

0:48:21.239 --> 0:48:22.919
<v Speaker 2>to be like, you didn't have to take the route

0:48:22.920 --> 0:48:25.520
<v Speaker 2>that I did, which was go work at a newspaper,

0:48:25.640 --> 0:48:29.120
<v Speaker 2>go work at ESPN, fight your way through the bureaucracy

0:48:29.160 --> 0:48:30.759
<v Speaker 2>of that, and get to be a golf writer, get

0:48:30.760 --> 0:48:33.560
<v Speaker 2>to be a golf you know, columnist, and then you

0:48:33.560 --> 0:48:35.839
<v Speaker 2>can have a voice within golf. It's like Nope, Now

0:48:35.880 --> 0:48:38.040
<v Speaker 2>you can just sort of fire up your phone and

0:48:38.200 --> 0:48:40.720
<v Speaker 2>look into it and start, you know, give and takes

0:48:40.880 --> 0:48:44.680
<v Speaker 2>on why Roy McElroy will or won't ever win the

0:48:44.680 --> 0:48:47.160
<v Speaker 2>Grand Slam, and you can become a voice within the game.

0:48:47.719 --> 0:48:51.200
<v Speaker 2>And so I am fascinated to think about what the

0:48:51.239 --> 0:48:53.960
<v Speaker 2>next thing will emerge in that world.

0:48:54.600 --> 0:48:57.200
<v Speaker 1>It's it's a question I'd love to know. You don't

0:48:57.200 --> 0:48:58.880
<v Speaker 1>think it's going to be the creator classic.

0:49:00.040 --> 0:49:03.000
<v Speaker 2>I think it's gonna be newsletters. I think it's gonna

0:49:03.040 --> 0:49:05.719
<v Speaker 2>be heartfelt newsletters that arrive in your inbox three days

0:49:05.760 --> 0:49:08.000
<v Speaker 2>a week. That's yeah.

0:49:08.040 --> 0:49:11.520
<v Speaker 1>I think if I was going to opine about that,

0:49:11.760 --> 0:49:14.920
<v Speaker 1>I think it. I think it's I think like the

0:49:14.960 --> 0:49:17.160
<v Speaker 1>hardest thing in media right now is to figure out

0:49:17.160 --> 0:49:23.400
<v Speaker 1>how to have staying power. You just mentioned like seven

0:49:23.480 --> 0:49:26.000
<v Speaker 1>things that have happened in the last fifteen years, and

0:49:26.080 --> 0:49:29.440
<v Speaker 1>I think this is like where people get struggle with

0:49:29.560 --> 0:49:33.320
<v Speaker 1>media is like is like the models are constantly changing,

0:49:33.320 --> 0:49:36.920
<v Speaker 1>and what what tastes are constantly change. And you know,

0:49:37.120 --> 0:49:41.399
<v Speaker 1>as long as your advertiser driven, model driven, as long

0:49:41.440 --> 0:49:44.120
<v Speaker 1>as the advertiser is going to be the thing that

0:49:44.320 --> 0:49:50.080
<v Speaker 1>you're going after, you're also subjected and your success is

0:49:50.120 --> 0:49:54.360
<v Speaker 1>dependent on you having things that are the current flavor

0:49:54.400 --> 0:49:58.960
<v Speaker 1>of the month for the advertiser. In the time that

0:49:59.320 --> 0:50:06.239
<v Speaker 1>I've been doing, I've seen drastic, drastic swings and what

0:50:06.320 --> 0:50:10.200
<v Speaker 1>people want to advertise, which at the core of many

0:50:10.280 --> 0:50:15.280
<v Speaker 1>media outlets is their financial stability, source, their ability to hire,

0:50:15.400 --> 0:50:19.520
<v Speaker 1>their ability to invest in stories, all these things, the

0:50:19.560 --> 0:50:22.759
<v Speaker 1>ability to basically run a business driven by these by

0:50:22.840 --> 0:50:27.560
<v Speaker 1>advertisers and subscribers. And it's gone. It's gone from where

0:50:27.680 --> 0:50:33.040
<v Speaker 1>nobody wanted. Nobody knew what podcasts were, that was that

0:50:33.120 --> 0:50:35.960
<v Speaker 1>was the thing until like twenty nineteen. Then all of

0:50:35.960 --> 0:50:39.560
<v Speaker 1>a sudden, everybody was told they had to had to

0:50:39.600 --> 0:50:43.600
<v Speaker 1>advertise in podcasts, and they did a lot of bad

0:50:43.840 --> 0:50:50.000
<v Speaker 1>podcast advertising deals there at the time podcasts a podcast

0:50:50.200 --> 0:50:54.480
<v Speaker 1>metrics were nascent. A lot of people lied. It was

0:50:55.680 --> 0:50:59.240
<v Speaker 1>you know, just bad business like and and advertisers felt

0:50:59.239 --> 0:51:02.400
<v Speaker 1>burned because they're like, wait, we can't get these robust

0:51:02.400 --> 0:51:05.920
<v Speaker 1>analytics that we can get from other things. And and

0:51:06.640 --> 0:51:10.080
<v Speaker 1>you know, some bad actors burned people on podcasts and

0:51:10.120 --> 0:51:13.040
<v Speaker 1>now they're you know that there's interest in video. And

0:51:13.160 --> 0:51:17.120
<v Speaker 1>I feel like newsletter has swung back around where people

0:51:17.160 --> 0:51:20.120
<v Speaker 1>are super interested in newsletter because of the direct click

0:51:20.160 --> 0:51:26.120
<v Speaker 1>to conversion. But like, the media is so dependent. What

0:51:26.400 --> 0:51:29.600
<v Speaker 1>my long answer here is, what's going to be next

0:51:29.600 --> 0:51:34.799
<v Speaker 1>in media is so dependent on where the money is,

0:51:36.080 --> 0:51:41.160
<v Speaker 1>similar to pro golf, similar to any industry. If like

0:51:42.200 --> 0:51:46.359
<v Speaker 1>I I think that right now as it stands, and

0:51:46.600 --> 0:51:54.319
<v Speaker 1>you know that YouTube is the most open platform to

0:51:54.440 --> 0:51:58.840
<v Speaker 1>create on, which is why people are running there because

0:51:59.200 --> 0:52:02.520
<v Speaker 1>it is kind of what Twitter used to be in

0:52:02.560 --> 0:52:06.720
<v Speaker 1>the sense of I can go onto YouTube and discover somebody.

0:52:08.040 --> 0:52:10.399
<v Speaker 1>If I log into Twitter now, I discover a bunch

0:52:10.400 --> 0:52:12.520
<v Speaker 1>of people I don't want to be around.

0:52:13.680 --> 0:52:17.640
<v Speaker 2>And of them are like Romanian botsmen.

0:52:18.200 --> 0:52:21.800
<v Speaker 1>And Instagram is like has never been like a great

0:52:21.960 --> 0:52:25.640
<v Speaker 1>like it. It It promotes like short form content like

0:52:25.680 --> 0:52:29.799
<v Speaker 1>nothing you're really gonna like get invested in. Twitter was

0:52:29.840 --> 0:52:34.279
<v Speaker 1>so great because it was a place of discovery for editorial,

0:52:34.360 --> 0:52:38.280
<v Speaker 1>for podcasts, for writing for long form, the long form

0:52:38.360 --> 0:52:43.360
<v Speaker 1>discovery platform, right now, the only good one is YouTube,

0:52:44.520 --> 0:52:48.920
<v Speaker 1>and I think that's why YouTube is is doing so

0:52:49.040 --> 0:52:54.760
<v Speaker 1>well now. But the problem with anything is that YouTube

0:52:54.800 --> 0:53:01.480
<v Speaker 1>like you're you're you're subjected to what they decide their

0:53:01.520 --> 0:53:05.680
<v Speaker 1>algorithm is right, and like the hard thing is you

0:53:05.800 --> 0:53:09.160
<v Speaker 1>can't be all in on one platform. And I think

0:53:09.160 --> 0:53:12.520
<v Speaker 1>this is the reality is like the key to building

0:53:12.600 --> 0:53:18.680
<v Speaker 1>a really good media business is having diverse distribution channels

0:53:18.719 --> 0:53:23.600
<v Speaker 1>and diverse revenue channels. Because if you are strictly dependent

0:53:23.800 --> 0:53:27.200
<v Speaker 1>on one of these big tech companies, and that's Google

0:53:27.280 --> 0:53:32.000
<v Speaker 1>with YouTube, Facebook with Instagram, or Facebook Twitter or x

0:53:32.040 --> 0:53:35.600
<v Speaker 1>with with elon, if you're if you're beholden to one

0:53:35.640 --> 0:53:40.120
<v Speaker 1>of those substack to a lesser extent. But I don't

0:53:40.120 --> 0:53:41.840
<v Speaker 1>think a lot of people like go to substacks to

0:53:41.960 --> 0:53:44.600
<v Speaker 1>browse to read, like you find your author is on

0:53:44.680 --> 0:53:46.920
<v Speaker 1>there and go there. But if you're beholden to one

0:53:46.960 --> 0:53:49.360
<v Speaker 1>of those three tech companies, what you're beholden to is

0:53:49.400 --> 0:53:53.040
<v Speaker 1>like how their algorithm works, and the second they change it,

0:53:53.080 --> 0:53:57.200
<v Speaker 1>you're crushed. Which is why like things like email are

0:53:57.239 --> 0:54:01.120
<v Speaker 1>really stable, right, Like you know it's going to be

0:54:01.120 --> 0:54:07.120
<v Speaker 1>a long time until email is like dramatically altered. But

0:54:07.360 --> 0:54:10.319
<v Speaker 1>like I think that we're just if I was gonna

0:54:10.320 --> 0:54:13.279
<v Speaker 1>give my answer now that I've you know, filibustered here

0:54:13.320 --> 0:54:17.239
<v Speaker 1>for five minutes about media, my answer is that we're

0:54:17.280 --> 0:54:20.040
<v Speaker 1>at the tip of the iceberg with YouTube. As long

0:54:20.080 --> 0:54:23.200
<v Speaker 1>as they don't change the algorithm, and that more and

0:54:23.280 --> 0:54:27.560
<v Speaker 1>more neat stuff and more stuff that is geared towards

0:54:27.640 --> 0:54:30.719
<v Speaker 1>your interests will be available on YouTube in the next

0:54:30.760 --> 0:54:36.600
<v Speaker 1>five years as long as it remains so. As long

0:54:36.640 --> 0:54:39.120
<v Speaker 1>as it remains don't I don't know if this is

0:54:39.160 --> 0:54:42.680
<v Speaker 1>the exact right word democratic in the sense of, like

0:54:42.880 --> 0:54:45.400
<v Speaker 1>I go on there and the algorithm is feeding me

0:54:45.480 --> 0:54:48.840
<v Speaker 1>things that appeal to my taste. That's the key to

0:54:49.080 --> 0:54:49.480
<v Speaker 1>all of this.

0:54:51.239 --> 0:54:52.880
<v Speaker 2>Yeah, I mean, I guess the only counter to that,

0:54:52.880 --> 0:54:56.200
<v Speaker 2>what I would be is that like Google obviously screwed

0:54:56.280 --> 0:54:59.919
<v Speaker 2>up their own their biggest platform, Google Search, to where

0:55:00.040 --> 0:55:04.719
<v Speaker 2>it's like not nearly as enjoyable to Google something anymore,

0:55:04.800 --> 0:55:07.960
<v Speaker 2>Like they had that brand of essentially like what is

0:55:08.000 --> 0:55:11.359
<v Speaker 2>like Kleenex, where it's like to Google something just meant

0:55:11.360 --> 0:55:15.040
<v Speaker 2>to Internet search something. And now like I don't think

0:55:15.080 --> 0:55:17.520
<v Speaker 2>there's anybody who thinks that Google Search is what it

0:55:17.560 --> 0:55:20.920
<v Speaker 2>once was, you know, will they do that with YouTube.

0:55:20.960 --> 0:55:23.920
<v Speaker 2>Some people will probably argue they already have. And I

0:55:23.920 --> 0:55:27.120
<v Speaker 2>would really be fascinated to think about as a thought experiment,

0:55:27.840 --> 0:55:31.120
<v Speaker 2>like how do you cover golf as like professional golf

0:55:31.160 --> 0:55:35.719
<v Speaker 2>in particular from a YouTube perspective when so much of

0:55:35.760 --> 0:55:39.520
<v Speaker 2>it is tied up in rights fees and are we

0:55:39.600 --> 0:55:43.080
<v Speaker 2>allowed to be on site, you know, doing Like let's

0:55:43.080 --> 0:55:45.799
<v Speaker 2>say I was going to go to the Masters next

0:55:45.840 --> 0:55:48.719
<v Speaker 2>year for the Friday and you were like, We're only

0:55:48.760 --> 0:55:51.600
<v Speaker 2>going to cover this from a YouTube perspective. Well, man,

0:55:51.760 --> 0:55:54.600
<v Speaker 2>Like I'd have to negotiate with the Masters for months

0:55:54.600 --> 0:55:57.239
<v Speaker 2>about like could I even have a room where I

0:55:57.239 --> 0:56:00.560
<v Speaker 2>could film something in YouTube? Could we just do voiceovers

0:56:00.560 --> 0:56:03.880
<v Speaker 2>with still photos? Like how do you cover those things

0:56:03.880 --> 0:56:06.120
<v Speaker 2>in which how I have billions of dollars of rights

0:56:06.160 --> 0:56:09.040
<v Speaker 2>attached to them? Through that? Because for a long time

0:56:09.080 --> 0:56:11.000
<v Speaker 2>it was the opposite. It is like the Masters wanted

0:56:11.040 --> 0:56:14.240
<v Speaker 2>newspaper writers to come because they wanted to promote the tournament.

0:56:14.320 --> 0:56:16.640
<v Speaker 2>Now you know, the media organizations don't have any of

0:56:16.680 --> 0:56:18.600
<v Speaker 2>the power in that relationship and the Masters has all

0:56:18.640 --> 0:56:20.640
<v Speaker 2>the power. And the Masters is actually one of the

0:56:20.640 --> 0:56:24.680
<v Speaker 2>few places that sort of values that relationship from where

0:56:24.680 --> 0:56:26.600
<v Speaker 2>it began in the beginning is like, yeah, we'll let

0:56:26.640 --> 0:56:29.319
<v Speaker 2>you do stuff and we're happy to provide you with

0:56:29.360 --> 0:56:31.319
<v Speaker 2>an environment. There are going to be limitations to that.

0:56:31.680 --> 0:56:34.600
<v Speaker 2>So I don't know like what the future is from

0:56:34.600 --> 0:56:37.200
<v Speaker 2>that sense, but I think you're right. There has to

0:56:37.239 --> 0:56:38.880
<v Speaker 2>be some kind of way to figure it out because

0:56:38.920 --> 0:56:42.120
<v Speaker 2>so much of like you know, the way that people

0:56:42.120 --> 0:56:44.959
<v Speaker 2>consume media who are like teenagers is just short form

0:56:45.040 --> 0:56:48.359
<v Speaker 2>video or YouTube clips. They don't even you know, they

0:56:48.400 --> 0:56:51.440
<v Speaker 2>barely read. So you know, how is that gonna What

0:56:51.480 --> 0:56:52.879
<v Speaker 2>are we going to do to chase that kind of thing?

0:56:52.920 --> 0:56:54.760
<v Speaker 2>That's a that's a great unknown.

0:56:56.120 --> 0:56:58.120
<v Speaker 1>I think the reality is that we have to get

0:56:58.200 --> 0:57:04.799
<v Speaker 1>somewhere where where the ability. I think the NFL has

0:57:04.840 --> 0:57:08.759
<v Speaker 1>done this wisely with their All twenty two footage. The

0:57:08.920 --> 0:57:13.319
<v Speaker 1>NBA allows this, Like the coverage has to be you

0:57:13.440 --> 0:57:17.120
<v Speaker 1>have to be able to use foot highlight footage in

0:57:17.160 --> 0:57:20.720
<v Speaker 1>your in your coverage. And I don't know, I think

0:57:20.760 --> 0:57:25.000
<v Speaker 1>the golf so far away from this, but that's the

0:57:25.040 --> 0:57:28.360
<v Speaker 1>reality of like, if you want golf coverage to prosper,

0:57:28.640 --> 0:57:31.120
<v Speaker 1>where it has to go, and until it goes there,

0:57:31.680 --> 0:57:33.480
<v Speaker 1>the tour is just going to waste so much time

0:57:33.520 --> 0:57:38.280
<v Speaker 1>and energy fielding DMCA requests and and and you know,

0:57:38.400 --> 0:57:40.840
<v Speaker 1>and I think that's in what you're doing is you're

0:57:40.880 --> 0:57:46.720
<v Speaker 1>you're you're kind of hitting the opportunity for popularity of

0:57:46.760 --> 0:57:52.440
<v Speaker 1>your sport right at the kneecaps. And and it's yeah,

0:57:52.560 --> 0:57:57.800
<v Speaker 1>so golf media where it goes fascinating fascinating topic. I

0:57:57.840 --> 0:57:59.960
<v Speaker 1>don't think. I don't think it's just going to be

0:58:00.000 --> 0:58:05.360
<v Speaker 1>the ten handicaps playing matches against each other. That's not

0:58:05.480 --> 0:58:09.920
<v Speaker 1>the future. It's just the first iteration of like this

0:58:10.000 --> 0:58:13.920
<v Speaker 1>move to YouTube, is my opinion. But I could be wrong.

0:58:14.640 --> 0:58:25.840
<v Speaker 1>I could be completely wrong. All Right, let's take a

0:58:25.920 --> 0:58:29.400
<v Speaker 1>quick break. We talked about rapsodo before. Let's talk about

0:58:29.440 --> 0:58:32.240
<v Speaker 1>another thing that's gonna improve your game. Let's talk about

0:58:32.320 --> 0:58:36.280
<v Speaker 1>the perfect practice of putting mats. This thing's a staple

0:58:36.320 --> 0:58:39.880
<v Speaker 1>in my house. I use this a lot, and I've

0:58:39.920 --> 0:58:42.280
<v Speaker 1>noticed that I've gotten a lot at her putting this year.

0:58:42.320 --> 0:58:45.040
<v Speaker 1>I think like something that has gone from a weakness

0:58:45.080 --> 0:58:48.000
<v Speaker 1>of strength. Everybody sees the offices with the putting green.

0:58:48.320 --> 0:58:51.040
<v Speaker 1>You know, it's like the iconic You go into golfer's

0:58:51.080 --> 0:58:53.200
<v Speaker 1>office for a meeting and they got their putting green out.

0:58:53.440 --> 0:58:54.880
<v Speaker 1>You know it's gonna be a good meeting. But this

0:58:54.960 --> 0:58:59.360
<v Speaker 1>thing is a great putting mat. It's a realistic putting experience.

0:58:59.400 --> 0:59:02.200
<v Speaker 1>I think the thing I appreciate so much about it

0:59:02.240 --> 0:59:05.000
<v Speaker 1>is how smooth the ball rolls on it. Uh. And

0:59:05.040 --> 0:59:07.320
<v Speaker 1>it's got the ball return, so it makes it really

0:59:07.320 --> 0:59:10.360
<v Speaker 1>easy to just hammer it in eight foot straight putts.

0:59:10.400 --> 0:59:13.520
<v Speaker 1>If you got straight floors, that's a great way to

0:59:13.600 --> 0:59:17.400
<v Speaker 1>practice and just get more confident and uh and uh

0:59:17.600 --> 0:59:20.200
<v Speaker 1>and and have you know. My kind of my favorite

0:59:20.240 --> 0:59:22.520
<v Speaker 1>part about it is like they have like effectively a

0:59:22.600 --> 0:59:25.400
<v Speaker 1>chalk line, a straight line. That's one of my favorite

0:59:25.400 --> 0:59:28.720
<v Speaker 1>putting drills. So it is a great putting mat. And

0:59:28.760 --> 0:59:33.240
<v Speaker 1>they also have a new chip chipping net. So I

0:59:33.280 --> 0:59:35.840
<v Speaker 1>haven't busted this out, but I haven't. I just haven't

0:59:35.840 --> 0:59:38.080
<v Speaker 1>had the time to bust it out. But it's a

0:59:38.200 --> 0:59:41.800
<v Speaker 1>chipping net with an automatic ball return, and it's just

0:59:41.880 --> 0:59:44.880
<v Speaker 1>a great way to be you know, just just sit

0:59:44.960 --> 0:59:47.920
<v Speaker 1>and chip and work on your motion, work on you know,

0:59:48.040 --> 0:59:51.560
<v Speaker 1>contact and and a net that So if you want

0:59:51.560 --> 0:59:55.000
<v Speaker 1>to check that out, it's exclusive to perfect Practice dot

0:59:55.040 --> 0:59:58.720
<v Speaker 1>com and Amazon, and with both of those, if you

0:59:58.840 --> 1:00:02.680
<v Speaker 1>use perfect at perfect Practice dot Com, I use the

1:00:02.720 --> 1:00:05.720
<v Speaker 1>promo code fried Egg with no space, just fried egg.

1:00:06.200 --> 1:00:08.680
<v Speaker 1>You'll get twenty percent off. So check out the putting,

1:00:08.680 --> 1:00:11.120
<v Speaker 1>Matt the chip shot, get some work done. This winner

1:00:12.720 --> 1:00:16.360
<v Speaker 1>with perfect practice, and thank you to them for supporting

1:00:16.400 --> 1:00:18.120
<v Speaker 1>the podcast. Let's get back to KVV.

1:00:26.560 --> 1:00:28.040
<v Speaker 2>What do you got for me? What's next?

1:00:28.680 --> 1:00:33.080
<v Speaker 1>All right? I this is prep for another pod that

1:00:33.160 --> 1:00:37.280
<v Speaker 1>we're just we're steamrolling into and we're not. We're not.

1:00:37.760 --> 1:00:40.360
<v Speaker 1>We're not getting through our topics as quick. It might

1:00:40.400 --> 1:00:42.919
<v Speaker 1>be four. We've promised five. It might be four from

1:00:42.960 --> 1:00:48.360
<v Speaker 1>each of us based off timing. I just was I

1:00:48.400 --> 1:00:53.240
<v Speaker 1>was just looking at under twenty eight players under the

1:00:53.280 --> 1:00:54.880
<v Speaker 1>age of twenty eight twenty eight nine.

1:00:54.920 --> 1:00:58.880
<v Speaker 2>Yeah, I saw this tweet about this. I made me think,

1:00:58.920 --> 1:01:01.840
<v Speaker 2>I hope this comes up in the Who's the.

1:01:01.800 --> 1:01:04.760
<v Speaker 1>Next super duper star? We have? There are there's a

1:01:05.000 --> 1:01:09.400
<v Speaker 1>truckload of talent. Yes, I just I think that there

1:01:09.480 --> 1:01:13.040
<v Speaker 1>is no clear answer, and I think everybody's knee jerk

1:01:13.080 --> 1:01:18.640
<v Speaker 1>reaction to this would be, you know, Mercedes Benz, Ambassador

1:01:18.720 --> 1:01:22.280
<v Speaker 1>Ludwig Obert is the guy that's going to be the

1:01:22.320 --> 1:01:27.280
<v Speaker 1>next star. He's twenty six and he's won twice in

1:01:27.400 --> 1:01:32.480
<v Speaker 1>the PGA Tour, and I just and he's great. He's obviously.

1:01:32.520 --> 1:01:35.200
<v Speaker 1>I think like if you say that, like you're what

1:01:35.240 --> 1:01:37.960
<v Speaker 1>you're doing, you're locking yourself into someone who is going

1:01:38.000 --> 1:01:41.120
<v Speaker 1>to be a top twenty player for a very long time.

1:01:42.000 --> 1:01:47.440
<v Speaker 1>But at certain point, and like most really great stars

1:01:47.560 --> 1:01:52.280
<v Speaker 1>won a lot, like most superstars won a lot at

1:01:52.320 --> 1:01:58.600
<v Speaker 1>every stage, and I think, like Ludwig may be the guy.

1:01:58.920 --> 1:02:02.160
<v Speaker 1>He might be, but I don't. I think like this

1:02:02.240 --> 1:02:07.760
<v Speaker 1>is maybe the most like least clear it's ever been

1:02:07.840 --> 1:02:09.280
<v Speaker 1>on who the next guy is.

1:02:11.000 --> 1:02:12.400
<v Speaker 2>One hundred percent agree. I was trying to think of

1:02:12.440 --> 1:02:16.720
<v Speaker 2>this as potentially one of mine because you know, every

1:02:16.960 --> 1:02:20.400
<v Speaker 2>what we would say, probably five to seven years, like

1:02:20.480 --> 1:02:24.880
<v Speaker 2>the next person emerges as like this the great star. Right,

1:02:25.000 --> 1:02:28.720
<v Speaker 2>so we can go back to you know, Els Michelson.

1:02:29.120 --> 1:02:32.600
<v Speaker 2>You know, then Tiger sort of surpassed them, and right

1:02:32.640 --> 1:02:34.760
<v Speaker 2>as Tiger was sort of fading out in two thousand

1:02:34.760 --> 1:02:38.240
<v Speaker 2>and nine, Rory comes along and he's the next stud

1:02:38.320 --> 1:02:39.280
<v Speaker 2>and and you know.

1:02:39.800 --> 1:02:42.960
<v Speaker 1>Serdio and Adam Scott in there too, like.

1:02:43.840 --> 1:02:46.840
<v Speaker 2>Uh, and you know, Scotty then emerges. But you're right,

1:02:46.880 --> 1:02:49.600
<v Speaker 2>like Scotty won you know, multiple us MS, right, or

1:02:49.600 --> 1:02:51.400
<v Speaker 2>at least the one USAM maybe he was.

1:02:51.720 --> 1:02:53.840
<v Speaker 1>He won the us junior. I would just say, I

1:02:53.880 --> 1:02:58.880
<v Speaker 1>don't think Scotty was like this can't miss guy. I

1:02:58.920 --> 1:03:01.720
<v Speaker 1>think he got he was he was someone who's really

1:03:01.720 --> 1:03:05.520
<v Speaker 1>good in junior in college golf and then became exceptional

1:03:05.560 --> 1:03:12.280
<v Speaker 1>as a pro. But like the idea, like my thing

1:03:12.800 --> 1:03:19.320
<v Speaker 1>with this topic right now, we're gonna end twenty twenty five.

1:03:20.920 --> 1:03:27.160
<v Speaker 1>Right now, the number of players older or younger than

1:03:27.280 --> 1:03:33.800
<v Speaker 1>twenty eight that are in the top twenty twenty eight

1:03:33.960 --> 1:03:41.080
<v Speaker 1>or younger in the top twenty is three and a

1:03:41.120 --> 1:03:43.840
<v Speaker 1>couple of years ago this was like a huge number,

1:03:46.280 --> 1:03:49.080
<v Speaker 1>and you know, like you start to look at like

1:03:49.160 --> 1:03:53.840
<v Speaker 1>Chris Gottrup is twenty six, he is he the next guy?

1:03:55.880 --> 1:03:58.040
<v Speaker 1>If you look at like just a list, and I think, like,

1:03:58.080 --> 1:04:02.720
<v Speaker 1>we have so many good players, but none of them

1:04:04.400 --> 1:04:08.360
<v Speaker 1>have made an emphatic like if you get past Marikow,

1:04:08.480 --> 1:04:11.280
<v Speaker 1>so if you go twenty seven and younger, you lose

1:04:11.360 --> 1:04:15.440
<v Speaker 1>Hoveland and Morikawa and cam Young and you get to

1:04:15.480 --> 1:04:20.120
<v Speaker 1>this like big list of players who none of whom

1:04:20.200 --> 1:04:25.840
<v Speaker 1>have like dramatically outside of Ludwig, separated themselves from each other.

1:04:27.240 --> 1:04:31.040
<v Speaker 1>But they're all really good players. One of them is

1:04:31.120 --> 1:04:35.080
<v Speaker 1>going to pop. I just am really curious who it is.

1:04:36.120 --> 1:04:38.880
<v Speaker 1>It could be Jackson Coavin, it could be you know,

1:04:39.520 --> 1:04:41.920
<v Speaker 1>but like we've gotten to this place where, like you know,

1:04:42.200 --> 1:04:45.600
<v Speaker 1>a couple of years years ago, Michael Thorbiorn's are everybody's

1:04:45.640 --> 1:04:48.400
<v Speaker 1>like watch out for this kid, watch out and then

1:04:48.600 --> 1:04:50.959
<v Speaker 1>he doesn't have like this immediate success. And I feel

1:04:50.960 --> 1:04:54.160
<v Speaker 1>like it's happening with Luke Clinton right now. Also, yeah,

1:04:55.160 --> 1:04:58.640
<v Speaker 1>and the reality is like they're really good, but none

1:04:58.640 --> 1:05:00.000
<v Speaker 1>of them have been really.

1:05:00.120 --> 1:05:06.280
<v Speaker 2>Great sure, And I think when you identify greatness, right,

1:05:06.400 --> 1:05:10.000
<v Speaker 2>like Nicholas was in the US Open final when he

1:05:10.080 --> 1:05:13.000
<v Speaker 2>was twenty one, like he and Arnie Wright were duking

1:05:13.040 --> 1:05:16.240
<v Speaker 2>it out. Tiger wins the Masters at twenty one, Rory

1:05:16.280 --> 1:05:18.080
<v Speaker 2>almost wins the Masters of twenty one, and then does

1:05:18.120 --> 1:05:20.760
<v Speaker 2>win the US Open like later that year.

1:05:20.840 --> 1:05:23.000
<v Speaker 1>I mean Jordan Speed, j Speed, you're kind of like,

1:05:23.120 --> 1:05:25.760
<v Speaker 1>you know, and obviously he was in there in his

1:05:25.840 --> 1:05:30.040
<v Speaker 1>career went sideways, but like three majors before twenty five.

1:05:30.560 --> 1:05:34.040
<v Speaker 2>Mm hmm. So when we talk about greatness, like in

1:05:34.080 --> 1:05:38.000
<v Speaker 2>some ways greatness might have already passed Ludwig By, Like

1:05:38.080 --> 1:05:40.080
<v Speaker 2>you're twenty seven, you've won twice, you have won a

1:05:40.080 --> 1:05:43.400
<v Speaker 2>single major, Like, yeah, you can have a great career,

1:05:43.520 --> 1:05:47.200
<v Speaker 2>you could win three majors. But greatness is like a

1:05:47.200 --> 1:05:49.959
<v Speaker 2>whole nother bar, right right. Greatness is like, well, I'm

1:05:50.080 --> 1:05:53.200
<v Speaker 2>potentially a top ten golfer of all time. That's already

1:05:53.680 --> 1:05:56.600
<v Speaker 2>gone by for Ludvig in that sense, for Havin, you know,

1:05:56.640 --> 1:05:59.160
<v Speaker 2>and so is it Miles Russell?

1:05:59.440 --> 1:05:59.600
<v Speaker 1>Is it?

1:05:59.640 --> 1:06:01.560
<v Speaker 2>Blade Brown? Is it some of these sixteen year old

1:06:01.640 --> 1:06:04.320
<v Speaker 2>kids who are you know, getting a sniff here and there,

1:06:04.440 --> 1:06:07.120
<v Speaker 2>or dominant high school players. I don't know, You're right.

1:06:07.160 --> 1:06:09.400
<v Speaker 2>I think it's a great unknown, Like are we entering

1:06:09.440 --> 1:06:13.680
<v Speaker 2>into this stage where everyone has speed and so it's

1:06:13.720 --> 1:06:16.120
<v Speaker 2>harder to sort of be like this super young athletic,

1:06:16.200 --> 1:06:19.560
<v Speaker 2>dynamic person who comes out then immediately has like that

1:06:19.760 --> 1:06:23.040
<v Speaker 2>talent thing that over overwhelms everybody.

1:06:23.400 --> 1:06:26.240
<v Speaker 1>I mean, it's a great point because it seems like

1:06:26.400 --> 1:06:29.600
<v Speaker 1>nobody has been able to cross that like one ninety

1:06:29.720 --> 1:06:35.120
<v Speaker 1>threshold the ball speed with like enough accuracy to make

1:06:35.160 --> 1:06:39.560
<v Speaker 1>it work to where you like, you see like the

1:06:39.560 --> 1:06:43.320
<v Speaker 1>the high end great drivers kind of sit at one

1:06:43.400 --> 1:06:47.240
<v Speaker 1>eighty six, one eighty seven eight, And I wonder if

1:06:47.320 --> 1:06:51.160
<v Speaker 1>like maybe this there's like a cap on speed right

1:06:51.200 --> 1:06:55.080
<v Speaker 1>now with because of the you know, the speed and

1:06:55.200 --> 1:06:57.200
<v Speaker 1>accuracy work against each other.

1:06:59.040 --> 1:07:01.919
<v Speaker 2>Yeah, God, that's great. You know what, And I think

1:07:01.960 --> 1:07:05.840
<v Speaker 2>we were automatically assuming, right like this is an American.

1:07:06.400 --> 1:07:08.280
<v Speaker 2>It could be a kid in India, could be a

1:07:08.360 --> 1:07:11.400
<v Speaker 2>kid in China, could be a kid in you know, Vietnam,

1:07:11.440 --> 1:07:13.840
<v Speaker 2>where golf is booming, could be a kid in Australia

1:07:14.280 --> 1:07:18.360
<v Speaker 2>where golf has how long, obviously great history. We have

1:07:18.440 --> 1:07:20.640
<v Speaker 2>kind of an American centric view of things like the

1:07:20.680 --> 1:07:23.440
<v Speaker 2>next truly great player, the next Gary player, the next

1:07:23.520 --> 1:07:27.640
<v Speaker 2>Roy McElroy probably not going to come. You know, we're

1:07:27.760 --> 1:07:29.040
<v Speaker 2>not going to see him on the radar because they're

1:07:29.040 --> 1:07:30.720
<v Speaker 2>going to come from outside the United States.

1:07:31.160 --> 1:07:34.840
<v Speaker 1>Yeah. I think it's I just you know, when you

1:07:34.880 --> 1:07:39.360
<v Speaker 1>look through this, it's just a fascinating topic. And it

1:07:39.480 --> 1:07:42.800
<v Speaker 1>might it might happen next year, we might know, it

1:07:42.880 --> 1:07:45.680
<v Speaker 1>might happen in two years, it could be five years.

1:07:46.120 --> 1:07:48.480
<v Speaker 1>But like that, to me, it's one of the biggest

1:07:48.520 --> 1:07:51.680
<v Speaker 1>questions right now in golf is that when you when

1:07:51.680 --> 1:07:55.960
<v Speaker 1>you look past Scottie, there's no there's there's a big

1:07:56.040 --> 1:07:59.720
<v Speaker 1>gap of players, none of whom have separated themselves to

1:07:59.760 --> 1:08:04.040
<v Speaker 1>a level of like that's the star and Scotty's twenty

1:08:04.120 --> 1:08:07.560
<v Speaker 1>nine yeah. You know he's he's right in the middle

1:08:07.600 --> 1:08:11.000
<v Speaker 1>smack dab middle of his prime. Rory's at the end

1:08:11.160 --> 1:08:15.160
<v Speaker 1>of his run. You know, he's got probably four more

1:08:15.200 --> 1:08:17.599
<v Speaker 1>good years of really great years of.

1:08:17.560 --> 1:08:19.880
<v Speaker 2>Golf, of being a top three player, right yeah.

1:08:19.760 --> 1:08:23.800
<v Speaker 1>Yeah, And it's like, I don't know, you know, Xander

1:08:23.840 --> 1:08:27.320
<v Speaker 1>obviously having a down year took someone, but there is nobody,

1:08:27.640 --> 1:08:32.840
<v Speaker 1>nobody from twenty one to twenty eight has distinguished themselves

1:08:32.920 --> 1:08:36.439
<v Speaker 1>as close to that level of player. And usually we

1:08:36.840 --> 1:08:38.920
<v Speaker 1>have known this by then.

1:08:39.800 --> 1:08:42.000
<v Speaker 2>We might just be remember, I mean we were kids,

1:08:42.040 --> 1:08:43.840
<v Speaker 2>Like there was this real sense of like, oh, you

1:08:43.840 --> 1:08:46.400
<v Speaker 2>don't really hit your prime until as a golfer until

1:08:46.400 --> 1:08:50.360
<v Speaker 2>your thirties, which you know, maybe was true for like

1:08:50.479 --> 1:08:54.160
<v Speaker 2>the the average like great player. I mean, everybody thought

1:08:54.240 --> 1:08:56.880
<v Speaker 2>Fred Couples was going to rip off, you know, four

1:08:56.920 --> 1:08:59.400
<v Speaker 2>or five majors in his thirties because he was finally

1:08:59.479 --> 1:09:02.479
<v Speaker 2>like had his first major augusta ninety two, and ah,

1:09:02.800 --> 1:09:05.080
<v Speaker 2>he's coming into his prime. And you know, the guys

1:09:05.120 --> 1:09:08.639
<v Speaker 2>like Justin Leonard, the guys you know that we're winning majors,

1:09:08.680 --> 1:09:10.880
<v Speaker 2>we're kind of guys in their thirties. Then are we

1:09:10.960 --> 1:09:15.240
<v Speaker 2>returning to a time when that is more likely to

1:09:15.280 --> 1:09:17.479
<v Speaker 2>be the scenarios. The guys in their thirties are sort

1:09:17.479 --> 1:09:20.479
<v Speaker 2>of seen as the dominant force in the game, and

1:09:20.520 --> 1:09:23.639
<v Speaker 2>it's a total outlier when a young person comes along

1:09:23.720 --> 1:09:24.759
<v Speaker 2>and kicks ass.

1:09:25.760 --> 1:09:30.360
<v Speaker 1>Another possible thing that you just sparked off of mentioning Tiger,

1:09:31.760 --> 1:09:34.559
<v Speaker 1>Are we just in a Tiger era where like he

1:09:34.640 --> 1:09:37.920
<v Speaker 1>kind of mutes how good everybody else is. And that's

1:09:37.920 --> 1:09:42.960
<v Speaker 1>Scottie right now. And you've got Rory and who's been

1:09:43.040 --> 1:09:46.679
<v Speaker 1>great and is great, but like outside of him, like Scott,

1:09:46.800 --> 1:09:51.080
<v Speaker 1>the bar of those two is so extraordinarily high that

1:09:51.120 --> 1:09:54.800
<v Speaker 1>they are muting the talents of everybody around him.

1:09:55.320 --> 1:09:56.120
<v Speaker 2>That's a great question.

1:09:57.000 --> 1:09:57.800
<v Speaker 1>What's your next one?

1:09:58.960 --> 1:10:00.800
<v Speaker 2>All Right? I kind of have a wild card one here,

1:10:02.360 --> 1:10:06.120
<v Speaker 2>and it's I have this theory, Andy that if you

1:10:06.280 --> 1:10:11.080
<v Speaker 2>plotted like fame and how weird you are on the

1:10:11.240 --> 1:10:15.080
<v Speaker 2>x Y graph, that Tiger and Phil are two of

1:10:15.120 --> 1:10:19.120
<v Speaker 2>the weirdest athletes that the world has ever seen. They

1:10:19.120 --> 1:10:21.760
<v Speaker 2>are just true. I mean they like, there have been

1:10:21.760 --> 1:10:25.080
<v Speaker 2>weirder athletes, but no athletes who are as weird as

1:10:25.080 --> 1:10:27.559
<v Speaker 2>they are and as famous as they are, and they're

1:10:27.600 --> 1:10:30.800
<v Speaker 2>weird in different ways. Let's be clear about that, but

1:10:31.800 --> 1:10:35.320
<v Speaker 2>I would my question is that what will Phil Mickelson

1:10:35.439 --> 1:10:39.160
<v Speaker 2>do over the next ten years that will sort of

1:10:39.240 --> 1:10:44.160
<v Speaker 2>shape his legacy for better or worse, because I could

1:10:44.160 --> 1:10:48.479
<v Speaker 2>see Phil getting increasingly weirder and getting into even more

1:10:48.560 --> 1:10:51.880
<v Speaker 2>strange shit. The story that came out about Tom Brady

1:10:52.720 --> 1:10:56.599
<v Speaker 2>cloning his dog recently struck me as like a very

1:10:56.680 --> 1:10:59.720
<v Speaker 2>Phil Michelson to do to.

1:11:00.240 --> 1:11:02.519
<v Speaker 1>He's on the level of weird as those.

1:11:02.760 --> 1:11:04.880
<v Speaker 2>Yes, I think that's probably true. Tom Brady is like

1:11:04.960 --> 1:11:07.360
<v Speaker 2>right there, there's sort of a trifecta of them. Although, however,

1:11:08.200 --> 1:11:12.560
<v Speaker 2>like Phil is always sort of flirting with various like illegalities.

1:11:12.920 --> 1:11:15.040
<v Speaker 2>You know, this latest report that came out that maybe

1:11:15.760 --> 1:11:20.360
<v Speaker 2>he was possibly committing some light insider trading or allegedly

1:11:20.439 --> 1:11:23.679
<v Speaker 2>it's hard to quite understand that report that came out

1:11:23.760 --> 1:11:26.240
<v Speaker 2>or if that stuff will even be investigated. I could

1:11:26.280 --> 1:11:28.920
<v Speaker 2>see Phil doing like a Ted Williams scenario where he

1:11:29.040 --> 1:11:33.200
<v Speaker 2>decided to like freeze his head and you know, hoped

1:11:33.280 --> 1:11:36.400
<v Speaker 2>that he could be brought back cloning himself. I could

1:11:36.439 --> 1:11:40.280
<v Speaker 2>see Phil running for governor of California basically saying that

1:11:40.320 --> 1:11:43.599
<v Speaker 2>he was trying to save the state of the Great

1:11:43.600 --> 1:11:46.320
<v Speaker 2>State of California from the menace that is Gavin Newsom

1:11:47.439 --> 1:11:49.639
<v Speaker 2>stranger that would bring up Gavenue and twice on this podcast,

1:11:49.720 --> 1:11:52.320
<v Speaker 2>but Phil seems to bring up gaven news some frequently.

1:11:53.760 --> 1:11:57.200
<v Speaker 2>You know, he's very, very, very obviously annoyed with the

1:11:57.240 --> 1:11:59.960
<v Speaker 2>policies of California at the moment. What would Phil be

1:12:00.240 --> 1:12:03.640
<v Speaker 2>like on the campaign trail? Hard to say, uh, you know,

1:12:04.479 --> 1:12:07.360
<v Speaker 2>will Feel continued to sort of be a lot of

1:12:07.360 --> 1:12:09.679
<v Speaker 2>thumbs up, and what could that be like magnetic? Could

1:12:09.680 --> 1:12:12.960
<v Speaker 2>Phil to be like a great governor? You know, who's

1:12:12.960 --> 1:12:15.759
<v Speaker 2>to say? Like I I don't know. Phil's a pretty

1:12:15.760 --> 1:12:19.439
<v Speaker 2>good communicator. Communicating goes a long way, as we just

1:12:19.479 --> 1:12:22.080
<v Speaker 2>saw in the race for mayor for New York. If

1:12:22.080 --> 1:12:25.800
<v Speaker 2>you can communicate, you can win over a lot of people. So,

1:12:26.320 --> 1:12:29.160
<v Speaker 2>you know, I am will Pheil continued to sort of

1:12:29.160 --> 1:12:32.720
<v Speaker 2>play the masters. Will Feel like somehow get his way

1:12:32.760 --> 1:12:35.120
<v Speaker 2>back into the booth where he would be totally great

1:12:35.320 --> 1:12:38.320
<v Speaker 2>as like a color person like that in a very

1:12:38.520 --> 1:12:40.200
<v Speaker 2>I say, this is a very genuine, like one of

1:12:40.280 --> 1:12:44.240
<v Speaker 2>perhaps like the best voices since Johnny Miller, you know,

1:12:44.240 --> 1:12:47.280
<v Speaker 2>other than John Miller to do it. I think that's

1:12:47.320 --> 1:12:49.880
<v Speaker 2>a great unknown with Phil may Phil's whole career in

1:12:49.920 --> 1:12:52.479
<v Speaker 2>life has been a great unknown, but we are sort

1:12:52.520 --> 1:12:57.200
<v Speaker 2>of still entering into yet another potential stage of weird,

1:12:57.360 --> 1:12:59.000
<v Speaker 2>fascinating things.

1:12:59.720 --> 1:13:02.639
<v Speaker 1>I think, more so than any other sport, golf legends

1:13:02.720 --> 1:13:06.479
<v Speaker 1>are kind of like lionized and remain a part of

1:13:06.920 --> 1:13:08.120
<v Speaker 1>the fabric of the sport.

1:13:08.360 --> 1:13:10.880
<v Speaker 2>I mean, rarely excommunicated from the sport.

1:13:11.000 --> 1:13:14.120
<v Speaker 1>And look at Gary Player like he just did. He

1:13:14.280 --> 1:13:18.439
<v Speaker 1>just released a memo that got like shared everywhere, canceled

1:13:18.479 --> 1:13:25.200
<v Speaker 1>the Ryder Cup, something he said months ago. I I

1:13:25.640 --> 1:13:28.200
<v Speaker 1>wanted to ask, I think all of your questions are valid,

1:13:28.240 --> 1:13:32.080
<v Speaker 1>and I have no fing clue what Phil's gonna do next,

1:13:32.160 --> 1:13:35.120
<v Speaker 1>and I don't even don't even want to ponder to

1:13:35.200 --> 1:13:43.080
<v Speaker 1>guess my question. Are Tiger Phil and Tom Brady so

1:13:43.120 --> 1:13:47.320
<v Speaker 1>strange because they're all athletes who were at the peak

1:13:47.360 --> 1:13:53.120
<v Speaker 1>of their powers when social media came about, and thus

1:13:53.360 --> 1:14:01.439
<v Speaker 1>it made it like they they they raised power under

1:14:01.520 --> 1:14:04.759
<v Speaker 1>a certain set of rules of like how their life

1:14:06.640 --> 1:14:09.880
<v Speaker 1>in sports and their personal life was divided.

1:14:10.520 --> 1:14:13.160
<v Speaker 2>So if you have Jordan on this side and Lebron

1:14:13.360 --> 1:14:16.320
<v Speaker 2>on this side, those guys kind of fit right in

1:14:16.360 --> 1:14:18.120
<v Speaker 2>that middle area where.

1:14:17.920 --> 1:14:24.639
<v Speaker 1>I would say that Lebron belongs with with Brady and

1:14:24.800 --> 1:14:27.759
<v Speaker 1>Tiger and Phil as a total weirdo.

1:14:29.040 --> 1:14:32.439
<v Speaker 2>Yeah, he's weird, but I think like less weird than

1:14:32.600 --> 1:14:37.720
<v Speaker 2>they are, like they're well, you amaz a interesting point,

1:14:37.760 --> 1:14:40.400
<v Speaker 2>I think because like obviously we talk a lot about

1:14:40.479 --> 1:14:43.880
<v Speaker 2>Jordan couldn't have had the same career and impact had

1:14:44.520 --> 1:14:47.439
<v Speaker 2>like smartphones and Twitter existed, and so he grew up

1:14:47.520 --> 1:14:50.519
<v Speaker 2>under a certain set of rules, and Tiger kind of

1:14:50.520 --> 1:14:53.439
<v Speaker 2>believed that those would always be the rules about privacy

1:14:53.520 --> 1:14:56.679
<v Speaker 2>and was sort of had his brain short circuited by

1:14:57.000 --> 1:15:00.599
<v Speaker 2>the unfairness and the changing kind of attitudes about media

1:15:00.680 --> 1:15:03.479
<v Speaker 2>in that time. I think Brady a little bit too,

1:15:03.600 --> 1:15:06.200
<v Speaker 2>like he certainly was raised under one way and then

1:15:06.400 --> 1:15:08.760
<v Speaker 2>had to live in another world and marrying a very

1:15:08.760 --> 1:15:12.840
<v Speaker 2>famous person in that sense too. Uh. But Phil, to

1:15:12.920 --> 1:15:16.759
<v Speaker 2>me is just like he like leaned into like social

1:15:16.760 --> 1:15:19.280
<v Speaker 2>media and stuff in ways that they those others didn't,

1:15:19.360 --> 1:15:22.360
<v Speaker 2>and just you know, has continued to dive deeper into

1:15:22.360 --> 1:15:25.439
<v Speaker 2>the weird corners of the Internet to sort of seek out,

1:15:25.920 --> 1:15:29.080
<v Speaker 2>you know, information. I just I think Phil kind of

1:15:29.080 --> 1:15:32.560
<v Speaker 2>takes the cake for like the strangest professional athlete of

1:15:32.600 --> 1:15:35.559
<v Speaker 2>them all and sort of what and this isn't even

1:15:35.600 --> 1:15:36.760
<v Speaker 2>people are going to say, oh, this is about his

1:15:36.800 --> 1:15:39.080
<v Speaker 2>political beliefs. No, I just think it's about Phil's just

1:15:39.200 --> 1:15:42.599
<v Speaker 2>general kind of things that he seeks out and things

1:15:42.600 --> 1:15:44.800
<v Speaker 2>that he's interested in, Like you.

1:15:44.800 --> 1:15:46.679
<v Speaker 1>Just have to look at his playing career.

1:15:47.400 --> 1:15:47.639
<v Speaker 2>Yeah.

1:15:48.120 --> 1:15:52.439
<v Speaker 1>I think the thing is he gets himself into rabbit holes, yes,

1:15:52.520 --> 1:15:56.560
<v Speaker 1>and and and then what happens is he gets committed

1:15:56.800 --> 1:16:02.760
<v Speaker 1>on a pathway and he will go as as far

1:16:02.800 --> 1:16:05.719
<v Speaker 1>down the pathway as possible, Like.

1:16:07.080 --> 1:16:09.160
<v Speaker 2>That's the only reason to feel alive, like what you

1:16:09.240 --> 1:16:10.280
<v Speaker 2>know what, and I respect it.

1:16:10.320 --> 1:16:15.040
<v Speaker 1>Like, I think it's also lends into what makes him

1:16:15.160 --> 1:16:18.400
<v Speaker 1>great is that he is like full he has so

1:16:18.640 --> 1:16:23.559
<v Speaker 1>much commitment, yes, and belief in in in what he

1:16:23.840 --> 1:16:27.559
<v Speaker 1>thinks as being true. And that's what makes a great golfer.

1:16:28.000 --> 1:16:30.439
<v Speaker 1>Like if you can just get up and have full

1:16:30.560 --> 1:16:34.680
<v Speaker 1>commitment in your mind and swing at golf club, it

1:16:34.800 --> 1:16:38.000
<v Speaker 1>is like so such an easy game, and that's like

1:16:38.040 --> 1:16:41.000
<v Speaker 1>the whole challenge of the game is just getting that

1:16:41.080 --> 1:16:44.840
<v Speaker 1>level of commitment. Commitment is like the hardest part of golf.

1:16:44.880 --> 1:16:48.800
<v Speaker 1>It's just getting yourself over the ball, confident and committed

1:16:48.920 --> 1:16:51.200
<v Speaker 1>on what you're trying to do. And I think like

1:16:51.280 --> 1:16:55.479
<v Speaker 1>that is like Phil's it makes him extremely weird, it

1:16:55.560 --> 1:16:58.960
<v Speaker 1>makes him do really stupid stuff.

1:17:00.120 --> 1:17:02.880
<v Speaker 2>Well, it's all kind of a refuge for the weird.

1:17:02.920 --> 1:17:04.960
<v Speaker 2>I kind of think Phil would make a good politician

1:17:05.200 --> 1:17:06.960
<v Speaker 2>because I actually think it would work really hard on

1:17:07.000 --> 1:17:09.120
<v Speaker 2>the issues that he'd think, and he's a good communicator.

1:17:09.439 --> 1:17:11.240
<v Speaker 2>We might not see the world the same way, but

1:17:11.280 --> 1:17:14.160
<v Speaker 2>I actually think like his his weirdness would fit right

1:17:14.200 --> 1:17:16.280
<v Speaker 2>in with like the you know a lot of the

1:17:16.280 --> 1:17:18.680
<v Speaker 2>way that politics conduct business.

1:17:19.479 --> 1:17:22.439
<v Speaker 1>All Right, I'll get one more off, so we get

1:17:22.439 --> 1:17:27.280
<v Speaker 1>four each. What what does the PGA Tour going to

1:17:27.280 --> 1:17:31.200
<v Speaker 1>spend its money on? M They got billions of dollars

1:17:31.320 --> 1:17:35.080
<v Speaker 1>just sitting around and I don't know what the what

1:17:35.080 --> 1:17:38.040
<v Speaker 1>what they're doing with it. But I don't think like

1:17:38.160 --> 1:17:42.599
<v Speaker 1>I do think the live threat seems less than ever,

1:17:42.760 --> 1:17:46.360
<v Speaker 1>but it's actually sneakily like in a weird spot where

1:17:46.360 --> 1:17:49.599
<v Speaker 1>I'd actually be very worried about it because like, they're

1:17:49.640 --> 1:17:55.960
<v Speaker 1>not going anywhere and they're still incredibly well funded. I

1:17:55.960 --> 1:18:00.040
<v Speaker 1>I just seem I'm very fascinated what they're going to

1:18:00.120 --> 1:18:04.799
<v Speaker 1>do because we're we're I mean, it's what two years

1:18:04.840 --> 1:18:08.760
<v Speaker 1>removed from the investment now, Yeah, and they haven't. They

1:18:09.040 --> 1:18:12.879
<v Speaker 1>seemingly haven't spent any of the money. Yeah, And usually,

1:18:13.040 --> 1:18:18.559
<v Speaker 1>like people invest money into you, so you invest money

1:18:18.640 --> 1:18:23.120
<v Speaker 1>to make more money. M hm, And I don't. I

1:18:23.120 --> 1:18:27.439
<v Speaker 1>guess I'm I'm curious, and I don't know what it is.

1:18:27.439 --> 1:18:31.679
<v Speaker 1>Is it the PGA or the Ryder Cup. It seems

1:18:31.720 --> 1:18:33.960
<v Speaker 1>like that's the one people talk about the most, so

1:18:34.040 --> 1:18:36.519
<v Speaker 1>that generally leads me to say, that's not going to

1:18:36.600 --> 1:18:37.519
<v Speaker 1>be the one that happened.

1:18:38.120 --> 1:18:44.360
<v Speaker 2>Yeah, Well, you're dealing with like a very cautious organization, right,

1:18:44.400 --> 1:18:47.479
<v Speaker 2>that isn't particularly good at like change, that isn't going

1:18:47.560 --> 1:18:50.519
<v Speaker 2>to like do the breakfast move move quickly and break

1:18:50.560 --> 1:18:53.120
<v Speaker 2>things sort of mentality. I would have thought that they

1:18:53.160 --> 1:18:55.439
<v Speaker 2>would have made it by this point, like a larger

1:18:55.560 --> 1:18:59.679
<v Speaker 2>investment in media, in you know, having the best app

1:18:59.680 --> 1:19:02.600
<v Speaker 2>and the world in like you know, being able to

1:19:02.640 --> 1:19:05.240
<v Speaker 2>sort of have their own apparatus of storytelling. I mean

1:19:05.240 --> 1:19:08.200
<v Speaker 2>they you know, they've they've slowly, like you know, they

1:19:08.320 --> 1:19:12.320
<v Speaker 2>are friend Sean Martin like making you know, documentaries, videos

1:19:12.360 --> 1:19:14.360
<v Speaker 2>and stuff. I think that's sort of like a sole investment.

1:19:14.400 --> 1:19:17.799
<v Speaker 2>You could argue that, like the the full swing stuff

1:19:18.000 --> 1:19:21.679
<v Speaker 2>that the investment in in Pro Shop stuff with Happy

1:19:21.680 --> 1:19:23.880
<v Speaker 2>Gilmore too, that that's sort of a further extension of

1:19:23.880 --> 1:19:27.320
<v Speaker 2>like what they're interested in. But like it doesn't you know,

1:19:27.360 --> 1:19:29.920
<v Speaker 2>all this talk of yeah, the PGA Tour is going

1:19:29.960 --> 1:19:31.559
<v Speaker 2>to buy the Ryder Cup. They're going to spend a

1:19:31.640 --> 1:19:34.880
<v Speaker 2>billion dollars and take over that property, like doesn't seem

1:19:34.880 --> 1:19:36.400
<v Speaker 2>like that's an e closer. I don't know why at

1:19:36.439 --> 1:19:39.960
<v Speaker 2>this point, if the PGA of America could survive the

1:19:40.000 --> 1:19:43.679
<v Speaker 2>backlash that happened from this Ryder Cup without feeling pressure

1:19:43.760 --> 1:19:46.640
<v Speaker 2>to like do something or change, I don't know what

1:19:46.680 --> 1:19:49.000
<v Speaker 2>would cause them to ever think that they should sell

1:19:49.040 --> 1:19:51.080
<v Speaker 2>a piece of it, because they could just kind of

1:19:51.160 --> 1:19:54.040
<v Speaker 2>keep printing money from it and not running a particularly

1:19:54.080 --> 1:19:58.000
<v Speaker 2>great or efficient event. So I don't know. I mean,

1:19:58.000 --> 1:20:00.519
<v Speaker 2>it doesn't seem like there's like a bold swing there,

1:20:00.960 --> 1:20:02.600
<v Speaker 2>you know, it would take I was talking about this

1:20:03.680 --> 1:20:07.000
<v Speaker 2>the everything that I've sort of heard secondhand, and I

1:20:07.080 --> 1:20:09.479
<v Speaker 2>think you guys know this too, is like that one

1:20:09.479 --> 1:20:11.880
<v Speaker 2>of the things that roll up has seems very like

1:20:11.960 --> 1:20:13.960
<v Speaker 2>confused by is like the fact that they don't own

1:20:14.680 --> 1:20:19.000
<v Speaker 2>any of the venues essentially, right, like the wait where

1:20:19.000 --> 1:20:21.519
<v Speaker 2>you have to like ask permission to go play at

1:20:21.720 --> 1:20:24.880
<v Speaker 2>the Memorial or you know, at at Pebble Beach or whatever.

1:20:24.880 --> 1:20:27.720
<v Speaker 2>We have to figure this out. And so what he

1:20:27.880 --> 1:20:30.439
<v Speaker 2>you know, because NFL stadiums, they own the stadiums, and

1:20:30.479 --> 1:20:32.679
<v Speaker 2>you would think, guy, I've come from the NFL, would

1:20:32.720 --> 1:20:35.360
<v Speaker 2>think like, well, what if we just had our own

1:20:35.840 --> 1:20:38.920
<v Speaker 2>places to hold these events, then we could just reap

1:20:38.920 --> 1:20:40.400
<v Speaker 2>in all the profits and we could set them up

1:20:40.439 --> 1:20:42.840
<v Speaker 2>that we wanted to and then ask permission. But the

1:20:42.840 --> 1:20:46.320
<v Speaker 2>investment in that of like you know, the TPC network

1:20:46.360 --> 1:20:48.960
<v Speaker 2>is not going to work, right. We've talked about this

1:20:48.960 --> 1:20:52.200
<v Speaker 2>even recently. So is it like a ten year investment

1:20:52.320 --> 1:20:55.400
<v Speaker 2>in like building your own courses, building your own venues

1:20:55.439 --> 1:20:57.960
<v Speaker 2>to do this? Like, you know, that's a long frickin' time.

1:20:58.000 --> 1:20:59.800
<v Speaker 2>We were talking about why have they made any moves yet,

1:21:00.280 --> 1:21:02.080
<v Speaker 2>making moves that aren't going to come to fruition for

1:21:02.080 --> 1:21:04.960
<v Speaker 2>another ten years of like buying the land, building the courses,

1:21:05.000 --> 1:21:08.280
<v Speaker 2>getting the stuff, you know, set up to be able

1:21:08.280 --> 1:21:11.240
<v Speaker 2>to hold a tournament there. I don't know that seems

1:21:11.240 --> 1:21:14.360
<v Speaker 2>like a like a long term good investment for the tour.

1:21:15.000 --> 1:21:16.519
<v Speaker 2>But I just don't know that they are going to

1:21:16.560 --> 1:21:18.400
<v Speaker 2>be willing to wait ten years to kind of pour

1:21:18.439 --> 1:21:19.760
<v Speaker 2>that money into it. If I were to asked this

1:21:19.800 --> 1:21:22.760
<v Speaker 2>g people, I would be like, what are you guys doing? Like,

1:21:23.360 --> 1:21:27.120
<v Speaker 2>you know, the money's there, we've we've green lit half

1:21:27.160 --> 1:21:29.280
<v Speaker 2>of it for you guys to use whatever you want

1:21:29.760 --> 1:21:33.200
<v Speaker 2>go make us some more money. And you know it

1:21:33.240 --> 1:21:35.160
<v Speaker 2>hasn't really happened yet, but maybe they have big plans

1:21:35.160 --> 1:21:37.160
<v Speaker 2>that they're going to roll out just out of nowhere

1:21:37.160 --> 1:21:37.760
<v Speaker 2>that I don't know.

1:21:38.240 --> 1:21:41.160
<v Speaker 1>One of my favorite things that I heard and I

1:21:41.200 --> 1:21:45.400
<v Speaker 1>think like we're I'm happy to relay this as has

1:21:45.400 --> 1:21:48.880
<v Speaker 1>spent a long time. One of my favorite things I

1:21:48.920 --> 1:21:53.200
<v Speaker 1>heard was that when when they when they first came

1:21:53.280 --> 1:21:55.439
<v Speaker 1>down and they were like, okay, so where are your

1:21:55.439 --> 1:22:00.519
<v Speaker 1>plants for all this money there the tour? It was like,

1:22:00.600 --> 1:22:03.479
<v Speaker 1>we're gonna buy the Marriotte next to.

1:22:12.479 --> 1:22:15.559
<v Speaker 2>We're tired about how to use Marriott points for the players.

1:22:17.479 --> 1:22:18.960
<v Speaker 2>We're just gonna make this hard.

1:22:23.960 --> 1:22:27.200
<v Speaker 1>Yeah. The golf course things, I think like if they

1:22:27.200 --> 1:22:31.880
<v Speaker 1>had started on it three years ago, I think there

1:22:31.920 --> 1:22:35.920
<v Speaker 1>would be like a huge demand. I've said this to people,

1:22:37.920 --> 1:22:42.320
<v Speaker 1>but like the idea like as a twenty I don't

1:22:42.320 --> 1:22:45.799
<v Speaker 1>know when the last time that the cog Hill hosted

1:22:45.880 --> 1:22:50.240
<v Speaker 1>the Western Open. But I was like in my mid

1:22:50.280 --> 1:22:54.160
<v Speaker 1>twenties working a job in Chicago, and I managed to

1:22:54.160 --> 1:22:57.040
<v Speaker 1>get a Monday after the tournament tea time or Tuesday

1:22:57.080 --> 1:23:00.640
<v Speaker 1>after the tournament, it might have been Tuesday, and me

1:23:00.680 --> 1:23:03.680
<v Speaker 1>and my buddy went and we thought it was the

1:23:03.760 --> 1:23:07.960
<v Speaker 1>coolest thing ever to play the course with the grand

1:23:08.000 --> 1:23:12.200
<v Speaker 1>stands up, And like there's some agronomic things, but like

1:23:12.240 --> 1:23:15.439
<v Speaker 1>the idea of like playing a course with the tournament

1:23:16.120 --> 1:23:18.640
<v Speaker 1>stands up is like just like a once in a

1:23:18.920 --> 1:23:22.120
<v Speaker 1>like it feels like this once in a lifetime experience,

1:23:22.680 --> 1:23:24.759
<v Speaker 1>and like you think about how much how much cost

1:23:24.880 --> 1:23:30.040
<v Speaker 1>goes into setting up the infrastructure around these events, and

1:23:30.080 --> 1:23:32.320
<v Speaker 1>it's just like, oh, like we could just build the

1:23:32.360 --> 1:23:37.799
<v Speaker 1>golf course. And like TPC Stowgrass is a extraordinary business.

1:23:37.840 --> 1:23:41.160
<v Speaker 1>They charge eight hundred dollars and have a pact sheet

1:23:41.240 --> 1:23:44.680
<v Speaker 1>for ten months a year. Like you start doing the

1:23:44.720 --> 1:23:47.960
<v Speaker 1>math of two hundred three hundred players paying eight hundred

1:23:48.000 --> 1:23:50.479
<v Speaker 1>dollars ahead and it's like, you know, it'll make your

1:23:50.520 --> 1:23:53.960
<v Speaker 1>mind blow with a maintenance budget of five million dollars, right,

1:23:54.560 --> 1:23:57.800
<v Speaker 1>Like it's a it's an incredible business, and I think

1:23:57.840 --> 1:24:00.680
<v Speaker 1>it's like replicable. And then all of a sudden, your

1:24:00.720 --> 1:24:03.719
<v Speaker 1>events get better, your ability to run events get better.

1:24:05.000 --> 1:24:08.400
<v Speaker 1>But I just it would be as you said, like

1:24:08.800 --> 1:24:10.960
<v Speaker 1>as hard and you got to get it right. Is

1:24:11.000 --> 1:24:17.320
<v Speaker 1>the other issue is like I have zero zero faith

1:24:17.320 --> 1:24:20.920
<v Speaker 1>of the PGA tour building actually good golf courses is

1:24:20.960 --> 1:24:26.000
<v Speaker 1>the other aspect of it. So yeah, it's it's tricky,

1:24:26.320 --> 1:24:28.000
<v Speaker 1>like you have to find the land. It would be

1:24:28.080 --> 1:24:30.920
<v Speaker 1>exorbitantly expensive to get it anywhere close to a lot

1:24:30.960 --> 1:24:32.040
<v Speaker 1>of metro areas.

1:24:32.760 --> 1:24:34.679
<v Speaker 2>What do you think it costs to build a golf course,

1:24:34.920 --> 1:24:36.799
<v Speaker 2>like to build a great golf.

1:24:36.600 --> 1:24:38.920
<v Speaker 1>Course where in a city?

1:24:40.479 --> 1:24:43.720
<v Speaker 2>Yeah, well, i'd say within a thirty minute drive of

1:24:43.760 --> 1:24:46.639
<v Speaker 2>a major metro area like a Philadelphia.

1:24:46.280 --> 1:24:47.160
<v Speaker 1>The clubhouse and ever.

1:24:48.320 --> 1:24:51.559
<v Speaker 2>Yeah, obviously you gotta have a land. Yeah, it's twenty

1:24:51.600 --> 1:24:53.000
<v Speaker 2>five million, not low.

1:24:53.280 --> 1:24:57.160
<v Speaker 1>No, No, you're talking fifty to one hundred million depending

1:24:57.240 --> 1:25:00.880
<v Speaker 1>on your land costs right now. Yeah, and I mean

1:25:01.240 --> 1:25:06.080
<v Speaker 1>that could be higher. That's with your clubhouse, your maintenance facility, everything.

1:25:06.520 --> 1:25:09.880
<v Speaker 1>Like I think you're looking at. I think you at

1:25:09.920 --> 1:25:13.200
<v Speaker 1>a minimum, if you're trying to be within an hour

1:25:13.240 --> 1:25:15.840
<v Speaker 1>of a metro area, a big major metro area, you're

1:25:15.840 --> 1:25:17.280
<v Speaker 1>probably at the one hundred million mark.

1:25:17.920 --> 1:25:20.799
<v Speaker 2>But how much does it cost to build a football stadium?

1:25:20.800 --> 1:25:23.719
<v Speaker 2>Obviously different, but billion dollars? Right, It cost a billion

1:25:23.720 --> 1:25:26.160
<v Speaker 2>dollars to build a good football stadium. You use that

1:25:26.200 --> 1:25:29.040
<v Speaker 2>for sixteen times a year, you know, obviously use it

1:25:29.080 --> 1:25:31.679
<v Speaker 2>for concerts and things like that. But you can use

1:25:31.720 --> 1:25:34.400
<v Speaker 2>a you know, a great golf course. Let's say you

1:25:34.400 --> 1:25:38.120
<v Speaker 2>built equivalent of SAGRA at TBC sagrass in Boston and

1:25:38.600 --> 1:25:42.559
<v Speaker 2>New York, in Seattle, in major metro area. You could

1:25:42.640 --> 1:25:44.679
<v Speaker 2>use that for two hundred and seventy days a year.

1:25:45.960 --> 1:25:48.240
<v Speaker 2>You know, is it is the long term investment? You

1:25:48.280 --> 1:25:50.479
<v Speaker 2>know you could you make that hundred million back in

1:25:51.439 --> 1:25:55.760
<v Speaker 2>year five? Maybe maybe maybe maybe not, But you know,

1:25:56.160 --> 1:25:57.880
<v Speaker 2>I think like if that's the kind of long term

1:25:57.960 --> 1:26:01.000
<v Speaker 2>vision that probably someone needs us out and be like, yeah,

1:26:01.000 --> 1:26:02.599
<v Speaker 2>this would be a major headache, but would set us

1:26:02.640 --> 1:26:04.840
<v Speaker 2>up if we can build five of these and have

1:26:04.960 --> 1:26:07.000
<v Speaker 2>five of our own events where we just basically like

1:26:07.439 --> 1:26:09.080
<v Speaker 2>cleared all the money. We don't have to share it

1:26:09.120 --> 1:26:10.880
<v Speaker 2>with anybody who't have to share with the charity more

1:26:10.880 --> 1:26:12.200
<v Speaker 2>all that must be looking at that and be like, wait,

1:26:12.240 --> 1:26:14.200
<v Speaker 2>you give half this money to charity? What are you

1:26:14.240 --> 1:26:14.680
<v Speaker 2>kidding me?

1:26:19.040 --> 1:26:23.920
<v Speaker 1>So the tax benefits though, I suppose. All right, Kevin,

1:26:24.040 --> 1:26:26.240
<v Speaker 1>I got a run. We got four in. I feel

1:26:26.240 --> 1:26:29.160
<v Speaker 1>like that's good. Next time we pod, we'll unload our

1:26:29.200 --> 1:26:33.439
<v Speaker 1>fifth on whatever topic we're top talking about. It's been

1:26:33.479 --> 1:26:36.000
<v Speaker 1>great having you on your tea on the team. Everybody

1:26:36.000 --> 1:26:38.360
<v Speaker 1>can read your work at the Fridagy dot com. They

1:26:38.360 --> 1:26:41.880
<v Speaker 1>can also subscribe to our email newsletter that's free, that

1:26:41.960 --> 1:26:43.240
<v Speaker 1>goes out three days a week.

1:26:44.160 --> 1:26:46.760
<v Speaker 2>Here's the new rage of media. It's the new next

1:26:46.800 --> 1:26:47.200
<v Speaker 2>new wave.

1:26:47.720 --> 1:26:50.320
<v Speaker 1>I can say this as someone who's who's been involved

1:26:50.320 --> 1:26:55.120
<v Speaker 1>with it since it's beginning, the newsletter, and now this

1:26:55.160 --> 1:26:57.880
<v Speaker 1>is the least involved that I've ever been with the newsletter.

1:26:58.240 --> 1:27:00.280
<v Speaker 1>It's the best it's ever been. And it's probably because

1:27:00.280 --> 1:27:04.000
<v Speaker 1>I'm not involved with it, very very little involvement from

1:27:04.080 --> 1:27:07.080
<v Speaker 1>my end. You know, you get your two newsletter items

1:27:07.080 --> 1:27:10.120
<v Speaker 1>a year from me. But it's never been better. Uh,

1:27:10.160 --> 1:27:13.960
<v Speaker 1>and big thanks for your contributions there, and look forward

1:27:14.040 --> 1:27:18.280
<v Speaker 1>to chatting with you maybe sometime before that, before the

1:27:18.360 --> 1:27:19.800
<v Speaker 1>end of the year here on this pod.

1:27:20.200 --> 1:27:21.880
<v Speaker 2>I would love that, and thank you so much.

1:27:32.960 --> 1:27:35.320
<v Speaker 1>All right, big thanks for listening to another edition of

1:27:35.360 --> 1:27:39.639
<v Speaker 1>the podcast. As always, huge thanks to PJ Clark and

1:27:40.120 --> 1:27:44.000
<v Speaker 1>a quick provider. Holidays are coming around. Uh maybe if

1:27:44.000 --> 1:27:46.640
<v Speaker 1>somebody's asking you for your Christmas list, point them to

1:27:46.680 --> 1:27:49.920
<v Speaker 1>the pro Shop pro Shop dot Thefridagg dot com. We'll

1:27:49.960 --> 1:27:52.360
<v Speaker 1>have a ton of new stuff rolling in there in

1:27:52.400 --> 1:27:55.320
<v Speaker 1>the coming weeks with the holidays right around the corner. Thanks,

1:27:55.360 --> 1:27:58.240
<v Speaker 1>and we'll be back next week with another episode of

1:27:58.280 --> 1:28:12.360
<v Speaker 1>the podcast. H