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Speaker 1: Welcome to Strictly Business Varieties podcast featuring conversations with industry

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Speaker 1: leaders about the business of media and entertainment on Tad

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Speaker 1: Spangler with Variety. Today, we have two guests joining us

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Speaker 1: from Twitter, Sarah Rosen, who is head of US Entertainment

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Speaker 1: and News Partnerships, and Lara Cohen, Global head of partners.

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Speaker 1: These two executives basically represent two sides of Twitter's entertainment business.

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Speaker 1: Sarah Rosen works with media companies and studios to help

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Speaker 1: them figure out how to get the most out of

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Speaker 1: Twitter platform, and Lara Cohen works with talent who used

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Speaker 1: Twitter to engage with users around the world on a

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Speaker 1: daily basis. Will be right back with Strictly Business. We're

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Speaker 1: back with Sarah Rosen and Lara Cohen from Twitter. Thank

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Speaker 1: you both for joining us today. Thank you for having us.

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Speaker 1: Nothing says business like me and Sarah. Okay, you're making

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Speaker 1: our podcast dreams come true. Well, so, you too, basically

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Speaker 1: represent the two sides of Twitter's entertainment business. Um with

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Speaker 1: the organic talent side, the Lara overseas is as head

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Speaker 1: of partners globally and on the media company studio side.

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Speaker 1: With Sarah, um, why don't you just first each talk

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Speaker 1: about what do each of you do at Twitter? What

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Speaker 1: is your mission there? Sure, Larry, you want to start,

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Speaker 1: and then I can play off of you. Sure. On

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Speaker 1: the Partner's team, our job is to connect the biggest

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Speaker 1: and brightest voices on the platform with their audiences, um

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Speaker 1: through Twitter and through like creative use of our full

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Speaker 1: suite of creator tools. And for my set of the house,

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Speaker 1: we're working with content partners, mostly larger entities like TV networks,

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Speaker 1: music partners, publishers, etcetera. We're helping them be the best

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Speaker 1: they possibly can be on Twitter from an organic standpoint,

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Speaker 1: and that's where we cross over with Lara's team best practices,

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Speaker 1: the latest and greatest on products. And then part two

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Speaker 1: of what we do is help them drive revenue against

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Speaker 1: their content on Twitter through Twitter Amplify. Okay, so you

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Speaker 1: two work together quite a bit. I would think, Um,

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Speaker 1: if there's talent storing in a new TV show or

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Speaker 1: a movie, Um, that's a project that's bigger than just

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Speaker 1: one brand or one actor or something like that. Right. Yeah,

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Speaker 1: I think I think the great thing about about the

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Speaker 1: way our teams worked together, and it really started from

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Speaker 1: the origins of you know, one of the great success

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Speaker 1: stories of Twitter plus TB is you know Scandal and um,

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Speaker 1: Carrie Washington starting getting the cast till live tweet that

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Speaker 1: and then you know Sarah's team working with ABC to

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Speaker 1: sort of jump into that conversation and amplify that conversation. Now,

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Speaker 1: I'm I'm old enough to remember when there was this

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Speaker 1: whole supposed category emerging of second screen television apps. Right,

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Speaker 1: you were going to sit there with your dedicated app

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Speaker 1: for whatever and watch television, um, and interact with it online. Well,

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Speaker 1: the social networks like Twitter became the place where that happens. Um.

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Speaker 1: Was that something that you know because you both have

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Speaker 1: been with Twitter in US eons in internet time, right,

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Speaker 1: you've been the dawn of time. When I joined Twitter,

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Speaker 1: we didn't we didn't have native video. I think it

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Speaker 1: took like fifteen clicks to get to actually watch a video.

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Speaker 1: So yes, it was actually funny story. I actually launched

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Speaker 1: native video with Neil Patrick Harris. I went to Neil

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Speaker 1: Patrick Neil Patrick Harris's house because he was going to

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Speaker 1: be in the as he was going to be hosting

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Speaker 1: the Oscars, and um, we we shot a native video

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Speaker 1: from his house and then launched it from there. I

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Speaker 1: think I was like on the phone with engineers because

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Speaker 1: it wasn't working. When was that? I think that was.

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Speaker 1: I would need to need to fact check that, but

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Speaker 1: I think it was yeah. Yeah. But what would each

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Speaker 1: of you say is you know the biggest change that

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Speaker 1: you've seen overall in this UM in social media space,

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Speaker 1: in the entertainment space UM as they INTERSECTU over the

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Speaker 1: you know, eight eight plus years that you've been doing

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Speaker 1: this gig. I mean I I can speak from my side. Obviously,

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Speaker 1: Twitter has evolved as a plot form and what we're

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Speaker 1: how you can consume content has evolved any really, it

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Speaker 1: started as a text based app. Now it's very much

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Speaker 1: media forward, and now we're we've got some great stuff

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Speaker 1: working in the audio space. I think from an industry standpoint,

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Speaker 1: over the last seven years that I've been in Twitter,

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Speaker 1: the marketplace has gotten a lot more crowded. So, you know,

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Speaker 1: early days it was Twitter and Facebook, then it was Twitter,

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Speaker 1: Facebook and Instagram. Then it was Snapped. Now and we

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Speaker 1: have interest and TikTok and LinkedIn, and so when we're

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Speaker 1: talking to partners, part of my team's job is to

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Speaker 1: help them understand what type of content they should be

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Speaker 1: publishing on Twitter because it isn't a one size fits Also,

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Speaker 1: if you think about these social media teams that really

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Speaker 1: have to distribute content across all of the platforms, our

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Speaker 1: job is to help guide them and how to be

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Speaker 1: successful on Twitter because the clip you're putting on Instagram

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Speaker 1: isn't the same clip you should be putting on Twitter

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Speaker 1: because they're they're different platforms and the user experiences to

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Speaker 1: and the way people consume content is different. So, Sarah,

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Speaker 1: what is you know the story that you tell to

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Speaker 1: media companies? What is Twitter best for? I mean, Twitter

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Speaker 1: is the place for conversation and it's really where you

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Speaker 1: can connect directly with your fans. I think, um, when

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Speaker 1: people come to Twitter, they're in a discovery mindset, um,

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Speaker 1: and they really are looking for authenticity. So when you're

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Speaker 1: a brand, and you know, off the top of my head,

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Speaker 1: some of the brands that do with the best are

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Speaker 1: and TV and Bravo. They are true to their voice

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Speaker 1: and and who you know, what they're brand is and

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Speaker 1: speak authentically to their fans and give their fans what

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Speaker 1: they want and connect directly. And that's how to be successful.

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Speaker 1: We are the place for realness and that's what resonates

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Speaker 1: with with users and the other thing just from a

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Speaker 1: from a more tactical standpoint, people actually read on Twitter

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Speaker 1: are so your words in your tweet matter. So, yes,

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Speaker 1: you're posting a video, but more so than other platforms,

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Speaker 1: people are in the mindset of reading the up to

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Speaker 1: two characters. So you can't just it's not just a

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Speaker 1: throwaway thing. Oh I have a video, My catching doesn't

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Speaker 1: matter a lot of times that's what people are looking

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Speaker 1: at first, or the words before they go into the video.

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Speaker 1: So it has to do with tactical execution and being

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Speaker 1: successful there. Well, Lara, let me ask you. I mean,

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Speaker 1: for some talent, right, don't they want a I don't know,

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Speaker 1: more airbrush type of experience. They don't want um, they

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Speaker 1: don't want this sort of unfiltered thing with the fans.

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Speaker 1: What do you know you talked about, like, where have

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Speaker 1: we evolved like since Sarah and I have been here,

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Speaker 1: And I think certainly, like you know, the products innovated.

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Speaker 1: I think we've shipped more in the last few months

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Speaker 1: than we did in entire years that Sarah have been here.

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Speaker 1: Really about really, I think a lot of the evolution

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Speaker 1: for US company is really drilling down to who we

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Speaker 1: are and what our superpower is, and our superpower is

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Speaker 1: you know, conversation and authenticity. And I think when it

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Speaker 1: comes to stars, you know, we we sort of understand

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Speaker 1: that not this is not always going to be a

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Speaker 1: place where everyone I want, I want every you know,

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Speaker 1: voice to you, I want every star to use Twitter.

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Speaker 1: But I also know that like some people are going

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Speaker 1: to be more authentic and real and honest and and

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Speaker 1: I think those are always the stars that sort of,

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Speaker 1: um really excel at Twitter. Now you both have, um,

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Speaker 1: probably encountered some some of this. You know, Twitter has

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Speaker 1: had some issues with safety and I think what Jack

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Speaker 1: Dorsey calls health of public conversation. There have been some

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Speaker 1: in some cases write some big name uh public figures

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Speaker 1: who've left the platform and maybe some of them that

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Speaker 1: can come back because of the of the problems there.

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Speaker 1: What um, what is that conversation like with talent partners,

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Speaker 1: with media partners who are concerned about, um, you know,

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Speaker 1: the level of harassment, say on Twitter compared with other

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Speaker 1: social platforms. Um. I'm look, I mean it's no it's

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Speaker 1: no secret that you know, Twitter has had its issues,

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Speaker 1: um with you know, vitriol on the platform. But I'm

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Speaker 1: really proud of the progress that we've made in the

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Speaker 1: health space, you know, and um the efforts. I think

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Speaker 1: my team has worked super closely with our policy team,

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Speaker 1: with our enforcement team, with our product team to make

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Speaker 1: the platform feel safer. And we've had you know, a

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Speaker 1: whole range of stars who have left come back. I

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Speaker 1: mean even even with you know, Chrissy Teagan for example,

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Speaker 1: I think she ultimately, you know, really decided that like

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Speaker 1: she needs her voice here. And I think that, like, um,

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Speaker 1: you know, we've we've taken a lot of strides to

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Speaker 1: make Twitter feel safer and healthier for for talent on

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Speaker 1: the platform. And I would say, you know, Larry's team

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Speaker 1: really is in the front lines of health and safety,

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Speaker 1: both from an internal standpoint and and fighting the battles

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Speaker 1: and representing these voices that are so important to Twitter

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Speaker 1: and what they need and what they experience, but also

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Speaker 1: from an education standpoint, and they're often then supporting my

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Speaker 1: team and helping to expand that message to um the

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Speaker 1: larger entities. But it's really the work that Lara and

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Speaker 1: her team do on a daily basis to educate the

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Speaker 1: v I T s on our platform is really important

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Speaker 1: and they're constantly. They're like superheroes. They're they're constantly fighting

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Speaker 1: the good fight. Sir. Thanks Sarah, Lara and I have

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Speaker 1: a love affair. So if if you're looking for any

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Speaker 1: just just so you know, we we adore each other. That's, uh,

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Speaker 1: that's good to know. UM, you know, recently on this

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Speaker 1: on this stub, recently, Twitter said it's working on this.

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Speaker 1: Unmentioned yourself from a conversation, so you could untag yourself, um,

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Speaker 1: from some other post or conversation. Is that something that

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Speaker 1: people are m you know, interested in in exploring. Yeah,

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Speaker 1: that's something that's something that actually came out was born

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Speaker 1: out of a brainstorm session with my team, um, working

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Speaker 1: with the product team and with the design and research

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Speaker 1: team about what we're hearing from the market and what

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Speaker 1: would be helpful for talent on the platform. And so,

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Speaker 1: I mean that's that's what's really great about Twitter. I

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Speaker 1: think that like, even though I think we punch above

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Speaker 1: our weight and have an outsized impact on the world, um,

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Speaker 1: at the end of the day, we're we're still a

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Speaker 1: pretty small company. And the cross functional work that happens

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Speaker 1: between teams like Sarah and Mind that are on the

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Speaker 1: front lines and sort of delivering product feedback back to

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Speaker 1: the product team and having that implemented is really exciting.

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Speaker 1: I think. I also think part of that is that

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Speaker 1: we have always had the number one mission is to

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Speaker 1: be good partners. So through the seven plus years that

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Speaker 1: I've been here, you know, we've sort of Twitter has

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Speaker 1: has had bumped ups and downs, and we haven't. We've

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Speaker 1: never been the biggest platform, we haven't been the newest UM.

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Speaker 1: So we've always set out to be the best to

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Speaker 1: work with. And we really do fight and and support

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Speaker 1: our partners in their own challenging landscape and try to

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Speaker 1: try to be as supportive as possible. And so you know,

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Speaker 1: one of the things we do is when we are

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Speaker 1: testing out new products or um potentially rolling out additional features,

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Speaker 1: we take it to these partners who have devoted their

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Speaker 1: time and energy and resources to Twitter and get real feedback,

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Speaker 1: and we listen to them, and and we we take

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Speaker 1: that feedback and try to apply it and work with

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Speaker 1: our cross functional internal teams because their their point of

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Speaker 1: view and their usage is really really vital. I think also,

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Speaker 1: like I mean plus one to everything Sarah just said,

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Speaker 1: and I think that, like you know, part of that

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Speaker 1: comes from the ethos even from the beginning of the

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Speaker 1: origins of sort of both of our teams here is

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Speaker 1: that we were never looking to disru upped or replace

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Speaker 1: traditional media. You know, our job was always to help

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Speaker 1: amplify and and you know, be that second screen experience UM,

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Speaker 1: to to make to make these experiences of traditional media

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Speaker 1: even better, and to bring to bring audiences, to expand

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Speaker 1: reach of audiences, UM, to help to help folks further

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Speaker 1: monetize their audiences, and to bring fans even closer to

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Speaker 1: you know, the stars and the shows and the movies

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Speaker 1: that they love the most. Yeah. I mean, I think

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Speaker 1: both of you have kind of touched on this word.

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Speaker 1: I mean, your goal, right is to make Twitter the

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Speaker 1: number one or number two platform that people want to

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Speaker 1: you know, engage with in terms of on the talent

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Speaker 1: and the and the media side. Yeah. I mean I

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Speaker 1: think that, like, there's just no deny. I think, you know,

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Speaker 1: you can say a lot about Twitter, but there's just

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Speaker 1: nona dying that Twitter makes big moment, big cultural moments better,

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Speaker 1: you know. I mean, I can't imagine watching in a

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Speaker 1: show at this point and not watching Twitter at the

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Speaker 1: same time, or you know, watching like the NBA Finals

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Speaker 1: or Election Night, Like I think, you know, it's that

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Speaker 1: added layer of conversation that gets added onto these big

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Speaker 1: cultural moments that I think is really what makes Twitter special.

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Speaker 1: That's always been sort of our secret sauce. And we

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Speaker 1: are we often tell partners back to talking about our

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Speaker 1: role in guiding them and how to be successful on

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Speaker 1: the platform. It's not an or, it's not we're not

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Speaker 1: in competition with these other platforms. It's an ant. It's

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Speaker 1: a whole ecosystem that really for these content partners, they

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Speaker 1: need to be leveraging in the best possible way and

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Speaker 1: and it actually is better for them and better for

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Speaker 1: us and better for the fans if they're leveraging all

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Speaker 1: these different platforms but in the right way, in in

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Speaker 1: the um sort of the right approach for for those

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Speaker 1: different communities. Okay, now, um, why don't you talk a

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Speaker 1: little bit about Twitter Spaces. You mentioned that you know

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Speaker 1: the company is continuing to develop new products and features.

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Speaker 1: What is spaces doing for each of your team's How

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Speaker 1: are talent media companies using it? Um? And you know,

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Speaker 1: what's the bank for the buck in terms of engagement?

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Speaker 1: This is if I can just editorialize, you're reciting Twitter,

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Speaker 1: Spaces is sort of like a it's like clubhouse in

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Speaker 1: a way where for live audio conversations or you tell

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Speaker 1: me how you position that. Yeah, I mean I think

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Speaker 1: look as as I've now said like seven hundred times

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Speaker 1: already in this podcast, like that Twitter is really is

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Speaker 1: the place for conversation. And I think what's exciting to

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Speaker 1: me about spaces is that like spaces a way to

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Speaker 1: sort of reimagine conversation on Twitter and and really sort

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Speaker 1: of bring your timeline to life. And so we've put

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Speaker 1: in a lot of thought collectively, Sarah and I both

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Speaker 1: of our teams, and thinking about you know, we we

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Speaker 1: we do think partners first, and we think about how

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Speaker 1: this could help partners. So one way, you know that

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Speaker 1: we're already seeing in action is that like spaces is

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Speaker 1: a way to reinvent the press junket, you know, the

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Speaker 1: traditional press junket. And we've seen this already with you know,

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Speaker 1: The Fast and the Furious, with the F nine cast.

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Speaker 1: Um we just we just did a big thing with

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Speaker 1: the Ghostbuster Scott the other day. So you know, imagine

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Speaker 1: a world where you can have a traditional press junket,

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Speaker 1: where amazing outlets like yours, you know, come to They

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Speaker 1: still come to Variety, you know, and they come to

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Speaker 1: you know, do do interviews with talent um to promote,

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Speaker 1: you know, to promote these projects that the talent and

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Speaker 1: studios are passionate about. And you could do that, you

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Speaker 1: know with talent. You know, someone's in London, someone's in

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Speaker 1: you know, you know, someone's in New York, someone's in

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Speaker 1: l A. You can all be together, um to do

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Speaker 1: to do a press junk Basically like no one has

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Speaker 1: to wear no one has to get their hair done,

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Speaker 1: no one has to wear heels, no one has to

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Speaker 1: drive on the four oh five. You know, it's like

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Speaker 1: it's like a win for everyone. And I think, you know,

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Speaker 1: that's that's really exciting, Like the reimagining of the press junket,

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Speaker 1: So bringing sort of the talent and the and the

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Speaker 1: press in the traditional players into a press junket in

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Speaker 1: a in a new way. It's exciting. And then you know,

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Speaker 1: with the fact that like you could do that in

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Speaker 1: front of a live audience and in fact have you know,

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Speaker 1: live live listeners be able to ask questions, sort of

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Speaker 1: democratize um something like the press junket experience, which is

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Speaker 1: you know, really exciting for us, But it's really the

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Speaker 1: live aspect of it that's the draw, isn't it. Yeah?

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Speaker 1: And the and the conversation because you know, from from

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Speaker 1: my side, if you think about a TV show or

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Speaker 1: um even like a music festival happening, people want to

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Speaker 1: talk about it immediately after. So we're we're explored with

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Speaker 1: a lot of our network partners with doing after shows

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Speaker 1: immediately after an episode airs, whether it's a finale or

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Speaker 1: just like the latest episode of The Bachelor ede and

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Speaker 1: allowing whether it's um, you know, super fans or bloggers

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Speaker 1: or actually talent from the show to create a room

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Speaker 1: where they can all talk to other and here inside

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Speaker 1: of information. We actually hosted one of our first TV

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Speaker 1: spaces was with the cast of The Real Housewives of

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Speaker 1: Atlanta and um fun fact, Clara and I are Bravo

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Speaker 1: super fans, which is probably gonna come up about a

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Speaker 1: thousand more times in the podcast. Um So, so it

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Speaker 1: wasn't at all selfish that we wanted to create it,

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Speaker 1: but but really, you know, to hear the talent have

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Speaker 1: a conversation, it felt like you were you were sitting

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Speaker 1: in a room with people that you never get that

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Speaker 1: access to and they were actual humans, and it just

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Speaker 1: further your fandom for that show. And so it's it's

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Speaker 1: just another way to engage directly and continue the conversation

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Speaker 1: on Twitter in an authentic way, which we know we love.

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Speaker 1: And to Laria's point, it's a lightlift for talent um

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Speaker 1: because there you don't have to be in hair and makeup,

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Speaker 1: although I do want to note it on this audio podcast,

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Speaker 1: I am in full hair and makeup and a prom

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Speaker 1: dress with hell I've never looked better in my life,

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Speaker 1: just so everyone knows I'm wearing a yeah exactly. Um,

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Speaker 1: but yeah, it's just it's it's easy, and it's natural

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Speaker 1: and native and you can share tweets in it, and

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Speaker 1: it's just it's literally, um, just a simple and what

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Speaker 1: was pretty happening and makes total sense and a seamless

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Speaker 1: I think our dream state, you know, if we if

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Speaker 1: we like can get high in the sky about like

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Speaker 1: what our dream stay is with Spaces, Like you know,

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Speaker 1: imagine a world where you're doing a press junket on

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Speaker 1: Spaces that then leads to, you know, a television event

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Speaker 1: for example, where a cast and showrunners live tweet, you know,

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Speaker 1: as it's going on, and then everyone hops into a

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Speaker 1: space after to digest and discuss what happens. You know.

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Speaker 1: I think that that's sort of like, you know, that's

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Speaker 1: really like I just think that that would make the

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Speaker 1: fan experience so much richer and deeper UM and really

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Speaker 1: bring everyone closest together. I mean, like it was an

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Speaker 1: old trope from like when I first started at Twitter,

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Speaker 1: but the notion that Twitter is like the world's bay

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Speaker 1: guess couch, you know, for everyone to watch watch these

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Speaker 1: things together. I think spaces is just sort of a

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Speaker 1: new way to reimagine that. From a monetization standpoint, we're

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Speaker 1: constantly looking for new innovative ways to help our partners

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Speaker 1: drive incremental revenue against their content, and so I think

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Speaker 1: beyond the lookout for how you're going to start seeing

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Speaker 1: UM partners bring brands into the fold, into their spaces

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Speaker 1: and creative ways, which just gives advertisers another way to

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Speaker 1: align with premium content in in an authentic way. And

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Speaker 1: you could see a world where you know, spaces like

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Speaker 1: you know, like video get clipped up, you know, and

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Speaker 1: then promoted. You know. I think that that's that's directionally,

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Speaker 1: you know, I'm not boiling roadmap secrets, but directionally sort

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Speaker 1: of a lot of where works, so micro podcasts or something. Yeah, size,

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Speaker 1: bite sized content on the platform is is historically what's

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Speaker 1: always performed well for us, and so I think that,

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Speaker 1: like you know, there's no reason why bite sized audio

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Speaker 1: also can be super successful for us. We'll be right

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Speaker 1: back with more strictly business. You're bad with the strictly

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Speaker 1: business podcast. Let's talk about another new project that Twitter

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Speaker 1: is working on, Super Follows UM, which I think you

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Speaker 1: took the wraps off earlier this year. That sounds very

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Speaker 1: very interesting indeed, where you could have a subscription layer

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Speaker 1: whether you're a publisher right or or an influencer and

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Speaker 1: and give people extra content, special access. I mean, this

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Speaker 1: is very exciting, isn't it to each of your constituencies. Yeah,

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Speaker 1: I think I think it's been a it's a really

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Speaker 1: exciting time on the on the product side, UM sort

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Speaker 1: of at the intersection of product and content partners on

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Speaker 1: the platform, because I think we're doing a lot of

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Speaker 1: thinking into how content party like that great content the

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Speaker 1: platform should be rewarded, you know, and whether that's rewarded

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Speaker 1: through you know, the model that's worked for years with

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Speaker 1: with Amplify, or whether it's or whether you're getting you're

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Speaker 1: making dough from you know, subscriptions or you know, we're

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Speaker 1: launching a tip to our feature. Um, you know what

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Speaker 1: you look at our acquisition of review like newsletters. UM,

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Speaker 1: but we really do believe that that, you know, that

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Speaker 1: people who spend time on the platform and produce great

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Speaker 1: content on the platform should be rewarded for it. So

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Speaker 1: there's a lot of innovation happening inside inside people. I

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Speaker 1: guess the virtual Twitter walls right now around and I

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Speaker 1: think from subscription you know, it's it's sort of again

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Speaker 1: a natural evolution. If you look at the entertainment industry

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Speaker 1: and and where content is going outside of Twitter, and

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Speaker 1: how important subscriptions are right now, it makes sense for

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Speaker 1: us to um continue down a path that's going to

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Speaker 1: be complementary and supportive of where our partners are going. Yeah.

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Speaker 1: I was gonna ask you, Sarah, So, I mean you're

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Speaker 1: taking care to not destroy the existing model, the ad

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Speaker 1: based model, which is significant and growing for Twitter. UM

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Speaker 1: in introducing subscriptions. Yeah. Yeah, And I think there's there's

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Speaker 1: room for both and and they represent different opportunities and UM,

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Speaker 1: you know, I think what we've built with Twitter Amplify

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Speaker 1: is is something that we're incredibly proud of because not

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Speaker 1: only is it driving a significant amount of revenue for

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Speaker 1: Twitter and for our content partners UM, but it's also um,

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Speaker 1: you know, creating a good experience for users because when

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Speaker 1: they're seeing an ad, it's attached to a piece of

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Speaker 1: content that they naturally want to view. So this is

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Speaker 1: not in any way, shape or form looking to replace

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Speaker 1: or push aside Twitter Amplify if anything, That business is

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Speaker 1: just growing stronger and stronger as we expand to more

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Speaker 1: and more content partners and UM continue to grow. There

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Speaker 1: this is an and and and how do we explore

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Speaker 1: doing more and giving more monetization opportunities to our partners

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Speaker 1: and and also individual creators. I mean it's hard out

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Speaker 1: there for a creator, and I think Twitter sees that

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Speaker 1: and wants to support creators and give opportunity to be

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Speaker 1: able to to monetize themselves and the content and the

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Speaker 1: work that they're doing in a meaningful way on the platform.

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Speaker 1: Mhm it and you know, maybe just being taking a

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Speaker 1: Devil's advocate st it's here, But why has it taken

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Speaker 1: so long to add these kinds of monetization features? UM?

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Speaker 1: I think that you know, I think that we had bigger.

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Speaker 1: We had some other thing, We had other things that

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Speaker 1: we needed to bring to the table first. I think that,

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Speaker 1: like you know, Jack was very open that like health

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Speaker 1: and safety as our number one priority for several years,

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Speaker 1: UM and that and I think, you know, look on

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Speaker 1: a on a getting the platform to a state where

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Speaker 1: people feel safe and healthy to communicate was, you know,

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Speaker 1: our number one priority as a company. And I think

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Speaker 1: now that we are sort of in a healthier state,

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Speaker 1: which is not to say we're in a perfect state.

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Speaker 1: There's still there's still more abuse on the platform than

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Speaker 1: any of us would like to see. But I think

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Speaker 1: we have now sort of opened the door to be

430
00:25:34,000 --> 00:25:37,359
Speaker 1: able to be more creative and be more thoughtful about

431
00:25:37,359 --> 00:25:40,600
Speaker 1: how we can be holistically great partners for UM, for

432
00:25:40,680 --> 00:25:43,920
Speaker 1: our partners in the platform. Good all right, fair enough. Um.

433
00:25:44,240 --> 00:25:48,040
Speaker 1: You both have mentioned pop culture and you know that

434
00:25:48,160 --> 00:25:52,879
Speaker 1: drives a large part of the conversation on Twitter, and hey,

435
00:25:52,960 --> 00:25:56,240
Speaker 1: keeping up with the Kardashians. The show is the show

436
00:25:56,359 --> 00:26:00,800
Speaker 1: is over? UM. We had a story that that there

437
00:26:00,840 --> 00:26:05,280
Speaker 1: were half a billion tweets about this one show and

438
00:26:05,440 --> 00:26:09,960
Speaker 1: the related talent over the fourteen years of keeping over

439
00:26:09,960 --> 00:26:14,000
Speaker 1: the Kardashians. UM. So that's all just gone now right,

440
00:26:14,160 --> 00:26:20,399
Speaker 1: I mean, no forever, what is dead will never die Todd.

441
00:26:21,119 --> 00:26:24,359
Speaker 1: The Kardashians. No, I mean, I think like the Kardashians

442
00:26:24,359 --> 00:26:26,800
Speaker 1: are a great example. I think of how our teams

443
00:26:27,000 --> 00:26:31,160
Speaker 1: worked together. You know, my team has been working closely

444
00:26:31,240 --> 00:26:34,440
Speaker 1: with the girls, you know, with the with the family

445
00:26:34,760 --> 00:26:36,920
Speaker 1: for many years. I mean, I think that it's it's

446
00:26:36,920 --> 00:26:41,280
Speaker 1: no secret that you know, they are innovators and I

447
00:26:41,320 --> 00:26:46,400
Speaker 1: think geniuses of of how to use social media. There's

448
00:26:46,440 --> 00:26:48,679
Speaker 1: some of the biggest talent on your platform. There are

449
00:26:48,680 --> 00:26:51,040
Speaker 1: some of the biggest talent on the platform there, you know,

450
00:26:51,480 --> 00:26:56,920
Speaker 1: and you know the Kim Courtney, Chloe, Chris uh Live

451
00:26:56,960 --> 00:27:01,200
Speaker 1: tweeted every single episode this year. So I think, you know,

452
00:27:01,240 --> 00:27:03,119
Speaker 1: when you look at like how how to get to

453
00:27:03,160 --> 00:27:04,920
Speaker 1: half a billion tweets, I think a lot of that

454
00:27:05,040 --> 00:27:09,840
Speaker 1: starts with um, the talent themselves participating in and driving

455
00:27:09,840 --> 00:27:13,479
Speaker 1: a lot of that conversation. UM. And then you know,

456
00:27:13,640 --> 00:27:16,359
Speaker 1: Sarah's team on the east Side, we're closely with the

457
00:27:16,359 --> 00:27:20,000
Speaker 1: east Side to you know, extend the reach um of

458
00:27:20,200 --> 00:27:23,160
Speaker 1: you know, of the show onto Twitter and to tend

459
00:27:23,200 --> 00:27:28,040
Speaker 1: to monetize that content too. And the Kardashians is the

460
00:27:28,240 --> 00:27:32,040
Speaker 1: roadmap for building fandoms. Right. So, actually, there's a tweet

461
00:27:32,040 --> 00:27:33,639
Speaker 1: that just went out a few minutes ago from the

462
00:27:33,680 --> 00:27:37,760
Speaker 1: official UM Kardashians on e handle at k u w

463
00:27:38,000 --> 00:27:40,720
Speaker 1: t k UM. Although I know this is going to

464
00:27:40,760 --> 00:27:43,280
Speaker 1: be played a few weeks later, and it's actually a

465
00:27:43,359 --> 00:27:46,400
Speaker 1: video that you pulled together using we partnered with them,

466
00:27:46,440 --> 00:27:51,159
Speaker 1: pulled UM some historical Twitter data and celebrated all of

467
00:27:51,200 --> 00:27:55,280
Speaker 1: the incredible fan accounts. So the talent, to to Lara's point,

468
00:27:55,320 --> 00:27:58,280
Speaker 1: they started it all and they have always been active

469
00:27:58,520 --> 00:28:02,239
Speaker 1: and UM in are acting directly with fans and what

470
00:28:02,480 --> 00:28:05,680
Speaker 1: came of that. We're all of these fandoms and fan

471
00:28:05,760 --> 00:28:11,600
Speaker 1: accounts that have dedicated their lives to tweeting about the

472
00:28:11,680 --> 00:28:15,040
Speaker 1: Kardashians and celebrating the Kardashians and talking about the Kardashians.

473
00:28:15,080 --> 00:28:17,639
Speaker 1: And so it's not just the tweets coming from the

474
00:28:17,680 --> 00:28:20,840
Speaker 1: towns themselves, it's also from the fans and they know

475
00:28:20,920 --> 00:28:24,440
Speaker 1: how to fuel that and and that's a real recipe

476
00:28:24,480 --> 00:28:28,000
Speaker 1: for success for any TV show, any movie, any album

477
00:28:28,040 --> 00:28:30,200
Speaker 1: released Like that's what you need to do is engage

478
00:28:30,200 --> 00:28:32,120
Speaker 1: with fans and get them excited and get them to care.

479
00:28:32,960 --> 00:28:34,440
Speaker 1: And I think Todd like going back to one of

480
00:28:34,480 --> 00:28:37,840
Speaker 1: your earlier questions about, like, you know what about stars

481
00:28:37,840 --> 00:28:39,719
Speaker 1: who want to be sort of slick and glossy, as

482
00:28:39,720 --> 00:28:42,000
Speaker 1: Twitter a place for that. And I think that, like

483
00:28:42,320 --> 00:28:45,239
Speaker 1: the Kardashians are such a good example of how, you know,

484
00:28:45,520 --> 00:28:48,960
Speaker 1: playing to the strength of the different social media is

485
00:28:49,000 --> 00:28:51,960
Speaker 1: that social media platforms you've participated in. I mean, obviously,

486
00:28:52,560 --> 00:28:54,719
Speaker 1: you know, no one loves a selfie more than Kim

487
00:28:54,800 --> 00:28:57,320
Speaker 1: kardashi and the glamorous selfie more than Kim Kardashian. But

488
00:28:57,800 --> 00:29:00,840
Speaker 1: if she is coming to like give the real about

489
00:29:00,840 --> 00:29:04,280
Speaker 1: her show, or answer a rumor, or talk directly to

490
00:29:04,320 --> 00:29:06,920
Speaker 1: her fans, I think that Twitter is always historically been

491
00:29:06,920 --> 00:29:10,600
Speaker 1: the place where she comes to do that. Now, I

492
00:29:10,640 --> 00:29:13,840
Speaker 1: assume you run into cases where somebody is trying to

493
00:29:13,880 --> 00:29:17,960
Speaker 1: promote a TV show, of film, a book or whatever

494
00:29:18,680 --> 00:29:23,680
Speaker 1: and the talents just doesn't Twitter very well. I don't know, um,

495
00:29:23,760 --> 00:29:25,800
Speaker 1: what do you do in that case? I mean, do

496
00:29:25,840 --> 00:29:28,800
Speaker 1: you have a playbook of what works, what doesn't work?

497
00:29:33,400 --> 00:29:35,600
Speaker 1: The rule of thumb here in a nutshell? I think

498
00:29:35,640 --> 00:29:38,440
Speaker 1: that like people, I think that I think that one

499
00:29:38,560 --> 00:29:40,760
Speaker 1: challenge that we're always looking to overcome is the idea

500
00:29:40,760 --> 00:29:43,440
Speaker 1: of like, I'm not particularly funny. I'm scared of Twitter,

501
00:29:43,520 --> 00:29:45,080
Speaker 1: and I think that there's a lot that you can

502
00:29:45,160 --> 00:29:47,840
Speaker 1: do on Twitter as a star. Um, if you're a

503
00:29:47,880 --> 00:29:50,360
Speaker 1: little bit more timid off the jump, that's like a

504
00:29:50,400 --> 00:29:52,960
Speaker 1: lot lower lift. You know, even if you're just going

505
00:29:53,000 --> 00:29:57,200
Speaker 1: through and you know, liking a bunch of tweets from fans,

506
00:29:57,240 --> 00:29:59,479
Speaker 1: so they feel like they're listening and they you know,

507
00:29:59,560 --> 00:30:02,960
Speaker 1: you you hear them and you see them like that

508
00:30:03,120 --> 00:30:08,440
Speaker 1: is so so unbelievably meaningful. UM to two fans. Um,

509
00:30:08,520 --> 00:30:11,480
Speaker 1: if you answer questions or engage somehow, you don't have

510
00:30:11,520 --> 00:30:14,520
Speaker 1: to have sort of an original, funny, pithy thought like,

511
00:30:14,600 --> 00:30:17,160
Speaker 1: you can just start engaging that way. And then we've

512
00:30:17,160 --> 00:30:20,800
Speaker 1: worked really hard to create you know, features and and

513
00:30:21,000 --> 00:30:23,960
Speaker 1: sort of content series that are that are sort of

514
00:30:23,960 --> 00:30:27,920
Speaker 1: akin to more traditional editorial content. So Q and A

515
00:30:28,040 --> 00:30:30,800
Speaker 1: is on Twitter. You know, you can't every every star

516
00:30:30,880 --> 00:30:32,840
Speaker 1: knows how to how to do with Q and I,

517
00:30:33,440 --> 00:30:35,840
Speaker 1: UM and so and so things like that. Um, you

518
00:30:35,920 --> 00:30:38,000
Speaker 1: try to make the lift as light as possible and

519
00:30:38,120 --> 00:30:42,520
Speaker 1: and try to make it not so intimidating. Just be yourself, right,

520
00:30:42,680 --> 00:30:46,800
Speaker 1: You've got to be authentic, and that's what that's what translates. Yeah,

521
00:30:46,840 --> 00:30:50,320
Speaker 1: and listen, for a lot of the TV shows and

522
00:30:50,440 --> 00:30:54,720
Speaker 1: our friends that work in Social and NBC and Disney

523
00:30:54,800 --> 00:30:58,600
Speaker 1: and Biophones, CBS, they don't necessarily have access to talent

524
00:30:58,680 --> 00:31:02,600
Speaker 1: for every show, and um, they have to to be

525
00:31:02,640 --> 00:31:06,120
Speaker 1: creative and are creative with how to engage with fans

526
00:31:06,160 --> 00:31:08,600
Speaker 1: without the talent um. And so a lot of what

527
00:31:08,680 --> 00:31:11,280
Speaker 1: my team does is help them understand, you know, what

528
00:31:11,360 --> 00:31:13,640
Speaker 1: kind of content should you be putting out if it's

529
00:31:13,640 --> 00:31:15,640
Speaker 1: a if it's if it's a season two or three

530
00:31:15,640 --> 00:31:19,000
Speaker 1: of the show, Um, leveraging Twitter moments to do really

531
00:31:19,040 --> 00:31:22,000
Speaker 1: cool lookbacks of clips, of reminding you where you are

532
00:31:22,040 --> 00:31:25,200
Speaker 1: in the season, um, you know, being engaging with the

533
00:31:25,240 --> 00:31:28,720
Speaker 1: audience from the official show handle. So there's still ways

534
00:31:28,800 --> 00:31:31,560
Speaker 1: to to leverage that without the talent. I mean, the

535
00:31:31,560 --> 00:31:35,479
Speaker 1: talent is like everybody number one, you want the talent um.

536
00:31:35,520 --> 00:31:38,560
Speaker 1: But we really also try to give those same tips

537
00:31:38,600 --> 00:31:41,640
Speaker 1: and guides to the social teams so that they can

538
00:31:41,680 --> 00:31:45,680
Speaker 1: still be successful when there's limitations because everybody only has

539
00:31:45,720 --> 00:31:48,440
Speaker 1: so much time and band wes to be able to

540
00:31:48,440 --> 00:31:53,720
Speaker 1: participate in all of the show launches. Yeah, well, um,

541
00:31:53,840 --> 00:31:57,440
Speaker 1: we are actually almost near the end of our time here,

542
00:31:57,480 --> 00:32:00,800
Speaker 1: But UM, I wanted to ask each of you what

543
00:32:00,920 --> 00:32:04,320
Speaker 1: are the success metrics that people look at today in

544
00:32:04,440 --> 00:32:07,960
Speaker 1: terms of how they're using Twitter, UM, and how do

545
00:32:08,000 --> 00:32:10,160
Speaker 1: you measure success? Is it different than it was a

546
00:32:10,200 --> 00:32:13,400
Speaker 1: couple of years ago? I mean, I think from my

547
00:32:13,520 --> 00:32:15,440
Speaker 1: side of the house, we we look at success a

548
00:32:15,440 --> 00:32:18,240
Speaker 1: few different ways. Obviously, we're looking at revenue. Are we

549
00:32:18,320 --> 00:32:22,440
Speaker 1: growing revenue and growing incremental revenue for these partners um,

550
00:32:22,480 --> 00:32:26,240
Speaker 1: which is really really important, especially to some smaller publishers

551
00:32:26,280 --> 00:32:28,440
Speaker 1: like we we just announced a new front of partnership

552
00:32:28,440 --> 00:32:31,680
Speaker 1: with Genius UM having amplified revenue can make a meaningful

553
00:32:31,720 --> 00:32:34,720
Speaker 1: impact on their business. UM. But even with the big

554
00:32:34,840 --> 00:32:37,080
Speaker 1: big guys like Disney and NBCU, you know, we have

555
00:32:37,160 --> 00:32:40,239
Speaker 1: significant relationships, so we certainly look at revenue. From an

556
00:32:40,320 --> 00:32:43,560
Speaker 1: organic side of the house, we're looking at engagements with

557
00:32:43,600 --> 00:32:48,080
Speaker 1: their tweet video views. UM, you know, follow our growth

558
00:32:48,120 --> 00:32:50,640
Speaker 1: to to a lesser degree, but that's also important. And

559
00:32:50,680 --> 00:32:54,240
Speaker 1: then kind of a squishier success metrics that is really

560
00:32:54,280 --> 00:32:56,640
Speaker 1: really important to us is how are we how are

561
00:32:56,680 --> 00:32:59,320
Speaker 1: we as partners? Do they like working with us? Do

562
00:32:59,440 --> 00:33:02,040
Speaker 1: they trust us? Do they want to take risks with us.

563
00:33:02,080 --> 00:33:04,520
Speaker 1: Are they willing to test new products? Are they using

564
00:33:04,560 --> 00:33:07,440
Speaker 1: the full suite of products of Twitter? Um? And then

565
00:33:07,720 --> 00:33:10,400
Speaker 1: I would say the one last thing and UM, something

566
00:33:10,440 --> 00:33:13,760
Speaker 1: I've been really proud of from from our team's work

567
00:33:13,920 --> 00:33:16,680
Speaker 1: and and also our partners is the last year and

568
00:33:16,720 --> 00:33:20,520
Speaker 1: a half has forced content partners to get innovative. You know,

569
00:33:20,600 --> 00:33:24,840
Speaker 1: productions were shut down, UM or shows didn't have audiences,

570
00:33:24,880 --> 00:33:28,160
Speaker 1: everybody was remote and UM what was born out of

571
00:33:28,200 --> 00:33:31,000
Speaker 1: that was a lot of innovation. And so what you'll

572
00:33:31,000 --> 00:33:34,760
Speaker 1: see next from from our team is really focusing and

573
00:33:34,800 --> 00:33:38,400
Speaker 1: pushing our partners to to think UM from an innovation

574
00:33:38,440 --> 00:33:40,960
Speaker 1: standpoint and a Twitter first standpoint, like things like the

575
00:33:41,000 --> 00:33:44,960
Speaker 1: Billboard chart based off of Twitter conversation or bringing back

576
00:33:45,000 --> 00:33:47,320
Speaker 1: the v M a stand camp, but keep your eyes

577
00:33:47,320 --> 00:33:49,760
Speaker 1: feeled for what it's going to look like in things

578
00:33:49,800 --> 00:33:53,560
Speaker 1: like that. So UM, just having a strong relationship and

579
00:33:53,600 --> 00:33:56,200
Speaker 1: trust with these partners is so important because it allows

580
00:33:56,280 --> 00:33:58,680
Speaker 1: us to do more and continue to grow in the future.

581
00:33:59,000 --> 00:34:05,760
Speaker 1: So the pandemic helped, I mean, sure help my swant collection,

582
00:34:05,920 --> 00:34:10,680
Speaker 1: that's for sure. But I'm not wearing sweatpants on this podcast. Progress.

583
00:34:10,960 --> 00:34:13,359
Speaker 1: But I actually when I'm really proud of you know,

584
00:34:13,400 --> 00:34:15,359
Speaker 1: sort of the work that both of our teams did

585
00:34:15,440 --> 00:34:18,120
Speaker 1: during the pandemic was you know a lot of the

586
00:34:18,160 --> 00:34:21,240
Speaker 1: work that was centered around you know, in a world

587
00:34:21,280 --> 00:34:24,400
Speaker 1: where you know, none of us could hang out together,

588
00:34:24,800 --> 00:34:28,040
Speaker 1: you know, Um, I think Twitter brought people together for

589
00:34:28,080 --> 00:34:30,560
Speaker 1: those cultural moments. So it wasn't like it wasn't just

590
00:34:30,600 --> 00:34:33,879
Speaker 1: like everyone was sitting around and watching something something together. Um,

591
00:34:34,160 --> 00:34:37,040
Speaker 1: people were watching something together and talking about it together.

592
00:34:37,120 --> 00:34:40,080
Speaker 1: And so you know, we did you know, a full

593
00:34:40,280 --> 00:34:43,720
Speaker 1: cast live tweet you know when Hamilton's premiered last summer,

594
00:34:44,200 --> 00:34:45,959
Speaker 1: and that was just like, you know, we had every

595
00:34:45,960 --> 00:34:49,040
Speaker 1: single member of the cast. You know, Lynn was super

596
00:34:49,239 --> 00:34:53,000
Speaker 1: super all over it, participating, um and and bringing the

597
00:34:53,040 --> 00:34:55,600
Speaker 1: audience that you know, it was like, you know, that

598
00:34:55,680 --> 00:34:58,440
Speaker 1: movie couldn't get into theaters at that time, but what

599
00:34:58,560 --> 00:35:01,800
Speaker 1: a rich, wonderful experience ants for fans of that movie

600
00:35:01,920 --> 00:35:04,600
Speaker 1: to be able to watch the movie with the cast

601
00:35:04,640 --> 00:35:06,719
Speaker 1: and talk to them during it. UM. So that was

602
00:35:06,760 --> 00:35:09,480
Speaker 1: I'm really proud of the work that we did, but

603
00:35:09,560 --> 00:35:11,319
Speaker 1: the teams did during the pandemic. I think that like

604
00:35:11,360 --> 00:35:14,040
Speaker 1: everyone on both of our teams worked really really hard,

605
00:35:14,560 --> 00:35:17,960
Speaker 1: um to think how we could help partners who were

606
00:35:18,000 --> 00:35:20,640
Speaker 1: struggling during that time, and how we could really enrich

607
00:35:20,800 --> 00:35:24,279
Speaker 1: the fan experience UM for for folks who are who

608
00:35:24,280 --> 00:35:28,319
Speaker 1: are stuck at home. UM. And in terms of success metrics, yeah,

609
00:35:28,320 --> 00:35:31,640
Speaker 1: I mean everything is Sarah engined UM. But in addition,

610
00:35:31,680 --> 00:35:34,239
Speaker 1: I think there's a real keen focus on my team

611
00:35:34,239 --> 00:35:36,759
Speaker 1: in terms of product adoption and making sure that we

612
00:35:36,800 --> 00:35:40,799
Speaker 1: are educating like our full suite of partners on you know,

613
00:35:40,880 --> 00:35:43,840
Speaker 1: all these new creator tools that are happening UM. Again,

614
00:35:44,040 --> 00:35:46,120
Speaker 1: not because it's it's good for Twitter, though of course

615
00:35:46,160 --> 00:35:48,520
Speaker 1: it is, but because we really believe that these tools

616
00:35:48,520 --> 00:35:51,799
Speaker 1: are going to help UM bring creators closer to their

617
00:35:51,840 --> 00:35:54,319
Speaker 1: audience and give them new ways to promote the things

618
00:35:54,360 --> 00:35:58,600
Speaker 1: they're passionate about and and make money UM off their

619
00:35:58,600 --> 00:36:01,359
Speaker 1: content on the platform. So that's a huge focus for

620
00:36:01,440 --> 00:36:04,640
Speaker 1: us and UM and really just you know collectively, like

621
00:36:04,680 --> 00:36:07,120
Speaker 1: we're all here to to serve the conversation. And I

622
00:36:07,160 --> 00:36:10,280
Speaker 1: think that the best conversation that happens on the platform

623
00:36:10,400 --> 00:36:14,280
Speaker 1: UM is when you know our partners are are participating

624
00:36:14,520 --> 00:36:19,279
Speaker 1: and driving and cultivating that conversation. All right, well, UM,

625
00:36:19,320 --> 00:36:22,359
Speaker 1: one last question for each of you, what what are

626
00:36:22,360 --> 00:36:27,360
Speaker 1: the biggest misconceptions about what Twitter is or what it does, maybe, Sarah,

627
00:36:27,400 --> 00:36:30,880
Speaker 1: if you start there, sure. I think that the biggest

628
00:36:30,920 --> 00:36:34,319
Speaker 1: misconception is often that it's that it's hard to use

629
00:36:34,600 --> 00:36:37,880
Speaker 1: or that um, you know, you find people say like

630
00:36:37,920 --> 00:36:40,040
Speaker 1: I don't really get it, or it's confusing, and it's

631
00:36:40,040 --> 00:36:42,600
Speaker 1: actually quite simple, and the more you use it, the

632
00:36:42,640 --> 00:36:44,880
Speaker 1: more you love it. And there isn't a lot of

633
00:36:44,880 --> 00:36:47,400
Speaker 1: pressure to be um. And when I talked about this,

634
00:36:47,719 --> 00:36:49,920
Speaker 1: you don't have to have the perfect tweets. You can

635
00:36:49,960 --> 00:36:52,520
Speaker 1: get a lot out of Twitter and and just by

636
00:36:52,600 --> 00:36:56,279
Speaker 1: scrolling through, and it's it's just such a great information

637
00:36:56,360 --> 00:37:00,600
Speaker 1: source and community and conversation. So Twitter is easy, it's simple.

638
00:37:01,280 --> 00:37:03,799
Speaker 1: You need a one on one I'm here for you. Um.

639
00:37:04,160 --> 00:37:07,399
Speaker 1: But I think that's one of the biggest And then

640
00:37:07,440 --> 00:37:11,120
Speaker 1: it's all news. It's not That's what I was gonna say.

641
00:37:11,160 --> 00:37:14,239
Speaker 1: You don't take my answer. I was gonna say, both

642
00:37:14,239 --> 00:37:16,880
Speaker 1: Sarah and I, folks. Sara and I very proudly represent

643
00:37:17,000 --> 00:37:19,879
Speaker 1: teams that work with our news partners and care very

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Speaker 1: deeply about our news partners. I do think that there

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Speaker 1: is a misconception sometimes that Twitter is just a place

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Speaker 1: for news. And I think that, like you know, from

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Speaker 1: the behalf of Team Entertainment. We are here to tell

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Speaker 1: you that like Twitter is the place, Twitter is the

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Speaker 1: place for pop culture, and I think that, like you know,

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Speaker 1: like there were a hundred we did a Q and

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Speaker 1: A a couple of weeks ago with Olivia Rodrigo. There

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Speaker 1: were a hundred thousand tweets about about asking her questions.

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Speaker 1: So it really is a place where, you know, you

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Speaker 1: can become closer. Fans have a really unique opportunity to

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Speaker 1: get closer to the stars that they care about the most.

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Speaker 1: So not just for politics, for news, really, no, it's

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Speaker 1: it's a play for reality TV, it's a place for

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Speaker 1: award shows, it's you know, but we didn't talk about

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Speaker 1: Bravo as much as I anticipated. I'll tell you something,

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Speaker 1: I don't think Ellen Musk would have gotten on SNL

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Speaker 1: if it work for Twitter. Yes, there at that point.

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Speaker 1: I mean, I am constantly influenced by the Bravo content

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Speaker 1: on Twitter. I had an espresso martini last night, influenced

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Speaker 1: by the summer I sat so well. Thank you both,

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Speaker 1: Sarah Rosen Aluric and um Larry Cohen, thank you so much,

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Speaker 1: and well I'll talk to you again soon. Thank you

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Speaker 1: very much. That's this week's Strictly Business podcast. Thank you

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Speaker 1: for listening, and thank you to our guests, Sarah Rosen

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Speaker 1: and Larica from Twitter