1 00:00:03,360 --> 00:00:09,320 Speaker 1: It's that time time time, time, luck and load. 2 00:00:10,680 --> 00:00:12,880 Speaker 2: The Michael Verie Show is on. 3 00:00:12,960 --> 00:00:40,760 Speaker 1: The air, meeting. 4 00:00:42,080 --> 00:00:45,879 Speaker 2: My longtime friend. Show sponsored. 5 00:00:46,840 --> 00:00:53,960 Speaker 1: Financial advisory firm mart Lopez, John Carolyn Andy McGhee and 6 00:00:55,640 --> 00:00:58,440 Speaker 1: their group is called main Street Wealth Management as part 7 00:00:58,480 --> 00:01:01,240 Speaker 1: of a company called Stefel. I think Rush used to 8 00:01:01,880 --> 00:01:05,000 Speaker 1: I think they managed Rush's money. Not positive on this, 9 00:01:05,240 --> 00:01:07,960 Speaker 1: but I remember Rush talking about Steffel, and he and 10 00:01:08,000 --> 00:01:12,520 Speaker 1: the Stephel CEO were friends, and I think there are 11 00:01:12,560 --> 00:01:16,960 Speaker 1: a lot of guys that are good at managing your money, 12 00:01:17,000 --> 00:01:21,240 Speaker 1: creating wealth, putting you in a good position vis a 13 00:01:21,319 --> 00:01:28,200 Speaker 1: v risk and potential reward that you're seeking, depending on 14 00:01:28,200 --> 00:01:30,600 Speaker 1: where you are in life and where you direct and 15 00:01:30,640 --> 00:01:33,600 Speaker 1: where they assist you and advise you. 16 00:01:35,240 --> 00:01:36,160 Speaker 2: It's a give and take. 17 00:01:36,240 --> 00:01:39,880 Speaker 1: It's a relationship much like with your lawyer, your doctors, 18 00:01:40,280 --> 00:01:45,000 Speaker 1: your CPA. You know, it changes through the course of 19 00:01:45,040 --> 00:01:49,000 Speaker 1: your life because you change. I handle my dad's stuff 20 00:01:49,040 --> 00:01:51,880 Speaker 1: and we're not trying to hit home runs. We are 21 00:01:51,960 --> 00:01:55,880 Speaker 1: in the lowest risk possible to throw off a little 22 00:01:55,880 --> 00:01:59,080 Speaker 1: money so that the money that he saved will still 23 00:01:59,120 --> 00:02:02,640 Speaker 1: be there. It'll be fine if it's not. I'm here, 24 00:02:03,200 --> 00:02:05,960 Speaker 1: that's my responsibility. He took care of me. But that's 25 00:02:06,000 --> 00:02:12,000 Speaker 1: my approach. That is not my approach personally because I 26 00:02:12,080 --> 00:02:17,600 Speaker 1: don't I don't want to be conservative that conservative at 27 00:02:17,600 --> 00:02:19,560 Speaker 1: this point in my life. As I get older, that'll 28 00:02:19,600 --> 00:02:24,720 Speaker 1: that'll scale down. Anyway, I was talking about, you know, 29 00:02:24,720 --> 00:02:27,400 Speaker 1: they've been a show sponsor. I've been friends for many years. 30 00:02:28,440 --> 00:02:32,400 Speaker 1: I met Andy McGee through Marcus Attrel. They've been lifelong friends. 31 00:02:32,800 --> 00:02:36,399 Speaker 1: I hadn't met John Carolyn until I met him through 32 00:02:36,400 --> 00:02:41,280 Speaker 1: Mark Lopez. Mark Lopez was the silver medalist taekwondo fighter 33 00:02:42,280 --> 00:02:44,960 Speaker 1: who then went into certified financial planning, joined up with 34 00:02:45,000 --> 00:02:46,960 Speaker 1: this group and the three of them work together and 35 00:02:47,240 --> 00:02:47,880 Speaker 1: it works well. 36 00:02:47,919 --> 00:02:49,560 Speaker 2: And we've been friends for a very long time. 37 00:02:49,600 --> 00:02:53,440 Speaker 1: Anyway, So we were talking about them being a show 38 00:02:53,480 --> 00:02:58,120 Speaker 1: sponsor and the folks who have called them, and the 39 00:02:58,160 --> 00:03:01,800 Speaker 1: diversity of our audience. You know, one guy calls him 40 00:03:01,840 --> 00:03:04,200 Speaker 1: with one hundred million dollars he wants to transfer over. 41 00:03:05,240 --> 00:03:06,640 Speaker 2: Another guy calls in. 42 00:03:06,720 --> 00:03:09,480 Speaker 1: He's twenty eight, and you know he doesn't have much, 43 00:03:09,520 --> 00:03:12,680 Speaker 1: but he's trying to make good decisions now so that 44 00:03:12,760 --> 00:03:15,760 Speaker 1: he'll be in a strong position later. And another guy 45 00:03:15,960 --> 00:03:18,160 Speaker 1: is a working class guy that works at a plant 46 00:03:18,520 --> 00:03:22,520 Speaker 1: and everything in between, and I love that. You know, 47 00:03:22,600 --> 00:03:27,480 Speaker 1: the radio business became segmented, just like the cable TV business, 48 00:03:27,880 --> 00:03:34,760 Speaker 1: where this station is for Hispanic women, you know, eighteen 49 00:03:34,880 --> 00:03:40,640 Speaker 1: to twenty four. This station is for young blacks eighteen 50 00:03:40,680 --> 00:03:45,120 Speaker 1: to thirty. This station is this smooth jazz is with 51 00:03:45,240 --> 00:03:47,840 Speaker 1: a or they call it an urban. That's the radio 52 00:03:47,920 --> 00:03:51,640 Speaker 1: term for black lean. This station is for Spanish language 53 00:03:51,640 --> 00:03:57,800 Speaker 1: first folks, but tropical instead of the Nortegno approach. So 54 00:03:57,920 --> 00:04:03,120 Speaker 1: more Puerto Ricans and Dominica and Cubans than Mexicans and 55 00:04:03,720 --> 00:04:04,520 Speaker 1: Central Americans. 56 00:04:05,440 --> 00:04:07,560 Speaker 2: Anyway, radio became segmented. 57 00:04:07,600 --> 00:04:12,760 Speaker 1: Even a genre, even a subgenre like or subcategory, sub format. 58 00:04:12,800 --> 00:04:15,240 Speaker 2: Some format's worth it, like country. 59 00:04:16,080 --> 00:04:18,159 Speaker 1: You know, there's music as a format, and then while 60 00:04:18,200 --> 00:04:20,920 Speaker 1: you start slicing and dicing, there's R and B, there's this, 61 00:04:21,040 --> 00:04:25,640 Speaker 1: there's oldies, there's Top forty, and then there is country. 62 00:04:25,880 --> 00:04:32,560 Speaker 1: But even country is subdivided into modern country, and that's 63 00:04:32,600 --> 00:04:34,960 Speaker 1: going to be the stuff. Vermone tries to play the 64 00:04:35,400 --> 00:04:39,040 Speaker 1: what's to douce name Riley Green? Yeah, and the girl 65 00:04:39,120 --> 00:04:41,279 Speaker 1: that sounds like a little boy was that wrote that 66 00:04:42,240 --> 00:04:42,960 Speaker 1: Ella Langley? 67 00:04:43,040 --> 00:04:43,720 Speaker 2: Okay, thank you? 68 00:04:44,279 --> 00:04:47,479 Speaker 1: Well, look, it's not rude to not know something or 69 00:04:47,520 --> 00:04:50,960 Speaker 1: to forget somebody's name that you never knew until yesterday. 70 00:04:51,360 --> 00:04:54,720 Speaker 1: But anyway, there's that, and then there's classic country, which 71 00:04:54,760 --> 00:04:57,080 Speaker 1: there's very little love left. There used to be a 72 00:04:57,080 --> 00:05:00,760 Speaker 1: wonderful little station here in town because twety seven point 73 00:05:00,760 --> 00:05:03,920 Speaker 1: one and it had Dan Gallo on it. I think 74 00:05:04,040 --> 00:05:08,600 Speaker 1: Cox owned that and they switched it over to k Love, 75 00:05:08,960 --> 00:05:13,320 Speaker 1: I believe, which I don't. I still don't grasp that concept. 76 00:05:13,839 --> 00:05:16,880 Speaker 1: I'm not again, I'm not trashing. I'm a consumer of 77 00:05:17,360 --> 00:05:20,560 Speaker 1: media as well as a creator of it. I don't 78 00:05:20,640 --> 00:05:21,560 Speaker 1: understand the concept. 79 00:05:21,600 --> 00:05:22,600 Speaker 2: I just don't. 80 00:05:22,920 --> 00:05:25,680 Speaker 1: My niece worked at for a long time up until 81 00:05:25,680 --> 00:05:28,640 Speaker 1: a few years ago, my niece, Megan, Steve's daughter, Steven 82 00:05:28,680 --> 00:05:34,920 Speaker 1: Laura's daughter worked at KSBJ, which I think is a 83 00:05:34,920 --> 00:05:39,840 Speaker 1: fantastic station. It's and I think there's an important role 84 00:05:40,040 --> 00:05:43,719 Speaker 1: for KSBJ on the air. She left there and went 85 00:05:43,800 --> 00:05:48,480 Speaker 1: to Inspirity, which handles all of our back office payroll 86 00:05:48,560 --> 00:05:52,920 Speaker 1: and things like that here for the company that owns 87 00:05:53,040 --> 00:05:55,359 Speaker 1: our radio station, which is my company, it's called our 88 00:05:55,440 --> 00:05:58,320 Speaker 1: radio show is called Alamo Marketing, and so they handle 89 00:05:58,360 --> 00:06:04,560 Speaker 1: everything related to Alamo Marketing trips in radio employees speaking engagements, 90 00:06:04,680 --> 00:06:06,880 Speaker 1: everything that we do on the side, speaking of which 91 00:06:07,560 --> 00:06:11,880 Speaker 1: the details are out for the end of October trip 92 00:06:11,920 --> 00:06:15,479 Speaker 1: to Palm Beach. So if you you should have received 93 00:06:15,480 --> 00:06:20,599 Speaker 1: your email in response from Emily with all the details 94 00:06:21,160 --> 00:06:25,200 Speaker 1: and asking if you are in or not, and if 95 00:06:25,240 --> 00:06:28,320 Speaker 1: you have not emailed asking me that you can email 96 00:06:28,360 --> 00:06:30,960 Speaker 1: through the website Michael Berryshow dot com or just Michael 97 00:06:30,960 --> 00:06:33,400 Speaker 1: at Michael Berryshow dot com and you will get an 98 00:06:33,440 --> 00:06:36,840 Speaker 1: email back from Emily. We were waiting on a confirmation 99 00:06:37,520 --> 00:06:40,480 Speaker 1: for an event that's being held at mar A Lago, 100 00:06:41,080 --> 00:06:44,920 Speaker 1: and this will be our third event. You know, we 101 00:06:45,160 --> 00:06:47,040 Speaker 1: we have pretty good relations with mar A Lago at 102 00:06:47,080 --> 00:06:50,520 Speaker 1: this point. They trust us. But it's a lot harder 103 00:06:51,160 --> 00:06:55,720 Speaker 1: to navigate Trump World in twenty twenty five than it 104 00:06:55,880 --> 00:07:01,520 Speaker 1: was starting in twenty twenty two. My brother died January 105 00:07:01,600 --> 00:07:05,600 Speaker 1: twenty fifth, twenty twenty two. We buried him that weekend. 106 00:07:05,600 --> 00:07:08,599 Speaker 1: That was a Tuesday. We buried him that weekend. My 107 00:07:08,720 --> 00:07:11,800 Speaker 1: wife I didn't want to talk about it. 108 00:07:11,880 --> 00:07:15,560 Speaker 2: I never do. I don't want condolences. It's it's awkward. 109 00:07:16,000 --> 00:07:19,880 Speaker 1: So but my wife said that she sinsed I wasn't 110 00:07:19,880 --> 00:07:22,800 Speaker 1: in a good place, but I didn't realize that. So 111 00:07:24,360 --> 00:07:28,760 Speaker 1: we went to Palm Beach two weeks later. So around 112 00:07:28,840 --> 00:07:32,520 Speaker 1: Valentine's Day, we went to Palm Beach for three days 113 00:07:33,120 --> 00:07:37,080 Speaker 1: and while there, I'd never been to Palm Beach. While there, 114 00:07:37,800 --> 00:07:41,360 Speaker 1: looked around, said this would be a fun trip. That's 115 00:07:41,360 --> 00:07:44,480 Speaker 1: how all these listener trips have come about. I'm somewhere, 116 00:07:44,480 --> 00:07:46,960 Speaker 1: I'm having a blast, and I go I'm in Aspen, 117 00:07:47,000 --> 00:07:48,640 Speaker 1: and I go, oh, it'd be fun to have listeners 118 00:07:48,640 --> 00:07:51,600 Speaker 1: comeing to hang out. So we do it anyway. So 119 00:07:51,680 --> 00:07:54,760 Speaker 1: that was about February fifteenth or sixteenth. We got back 120 00:07:55,800 --> 00:07:57,880 Speaker 1: and I said, we're going to make this trip happen, 121 00:07:58,400 --> 00:08:02,920 Speaker 1: and we did February March, less than eight weeks away, 122 00:08:03,800 --> 00:08:06,960 Speaker 1: so it was something like fifty five days later. 123 00:08:07,720 --> 00:08:10,720 Speaker 2: We landed eighty people, seventy five to eighty people. 124 00:08:10,720 --> 00:08:15,160 Speaker 1: They're seventy seven in Paul Beach on private planes, events 125 00:08:15,160 --> 00:08:15,880 Speaker 1: at mar Lago. 126 00:08:16,040 --> 00:08:18,520 Speaker 2: I mean, it was it was incredible we pulled that off. 127 00:08:19,400 --> 00:08:21,560 Speaker 2: So it's just kind of you know, yeah, is me. 128 00:08:21,960 --> 00:08:23,680 Speaker 2: So this is the third one. We're excited seeming to 129 00:08:23,680 --> 00:08:24,040 Speaker 2: email you. 130 00:08:24,880 --> 00:08:27,040 Speaker 1: Hello, everybody, this is Mickey Giddy and you're listening to 131 00:08:27,040 --> 00:08:28,560 Speaker 1: this season radio. 132 00:08:28,680 --> 00:08:30,240 Speaker 2: Michael Berry. 133 00:08:31,320 --> 00:08:35,439 Speaker 1: Play music. If you don't know nothing, play So every 134 00:08:35,520 --> 00:08:41,200 Speaker 1: year I think to myself, for the next calendar year, 135 00:08:43,320 --> 00:08:47,160 Speaker 1: we're gonna take application and we're going to pick one company, 136 00:08:48,360 --> 00:08:52,319 Speaker 1: a small to mid size company, and for one year, 137 00:08:53,280 --> 00:08:57,400 Speaker 1: at no cost, proof of concept and a whole lot 138 00:08:57,440 --> 00:09:03,360 Speaker 1: of fun, take them to the next level. And I think, well, 139 00:09:03,480 --> 00:09:06,600 Speaker 1: you got to wait till you know, we'll start accepting 140 00:09:06,600 --> 00:09:09,720 Speaker 1: applications in November and we'll pick it by January. And 141 00:09:09,720 --> 00:09:12,160 Speaker 1: then I think, you've got a hundred other things going on. 142 00:09:14,960 --> 00:09:17,960 Speaker 1: And I just, like every other great idea, well like 143 00:09:18,080 --> 00:09:20,760 Speaker 1: ninety nine percent of my great ideas, it just fails 144 00:09:20,760 --> 00:09:24,000 Speaker 1: for lack of time and energy and staffing and the like. 145 00:09:24,760 --> 00:09:27,880 Speaker 1: I'm constantly getting on our team that this or that 146 00:09:27,960 --> 00:09:31,040 Speaker 1: initiative that I have invoked behind the scenes is not 147 00:09:31,080 --> 00:09:33,800 Speaker 1: being delivered on to the extent I would like it to. 148 00:09:35,240 --> 00:09:37,440 Speaker 1: And then I look at how many things that person 149 00:09:37,520 --> 00:09:38,640 Speaker 1: is Other than Ramon. 150 00:09:38,440 --> 00:09:39,600 Speaker 2: He just doesn't do very much. 151 00:09:39,720 --> 00:09:44,640 Speaker 1: But everybody else, Emily, Chad, Jim, Darryl, I look at 152 00:09:44,760 --> 00:09:48,280 Speaker 1: what they're doing and I go, shoot, where's the time, 153 00:09:48,400 --> 00:09:51,360 Speaker 1: where's the bandwidth to pull from this to this? So 154 00:09:52,000 --> 00:09:53,920 Speaker 1: I just came up with this during the break, but 155 00:09:53,960 --> 00:09:56,600 Speaker 1: I think it would be fun. What I would like 156 00:09:56,640 --> 00:10:01,360 Speaker 1: to do is pick one company. It can be a person, 157 00:10:01,400 --> 00:10:05,240 Speaker 1: could be a sole person, a sole operator, the service provider, 158 00:10:05,480 --> 00:10:07,960 Speaker 1: And if I know you, that is not going to 159 00:10:08,000 --> 00:10:10,800 Speaker 1: affect the choice because there are a lot of people 160 00:10:10,840 --> 00:10:13,640 Speaker 1: I know, and if I pick one person that I 161 00:10:13,720 --> 00:10:16,240 Speaker 1: know because I know them versus the next one, so 162 00:10:16,640 --> 00:10:18,000 Speaker 1: it may end up being a person I know, but 163 00:10:18,080 --> 00:10:20,559 Speaker 1: it will be because there's a good pitch. You have 164 00:10:20,679 --> 00:10:23,760 Speaker 1: one hundred words to tell me by email what your 165 00:10:23,800 --> 00:10:28,520 Speaker 1: business is and whether you can scale up. The point 166 00:10:28,559 --> 00:10:31,080 Speaker 1: of what we can do for companies, which is why 167 00:10:31,120 --> 00:10:34,360 Speaker 1: we speak for eighty five companies, is we can deepen 168 00:10:34,480 --> 00:10:38,800 Speaker 1: your connection with the customers you have so that they're 169 00:10:38,800 --> 00:10:43,720 Speaker 1: more partnership relationships than just transactions. We can deepen those 170 00:10:43,720 --> 00:10:45,840 Speaker 1: for you. But the other thing we can do is 171 00:10:45,880 --> 00:10:49,240 Speaker 1: add new people. It's not the numbers we add that 172 00:10:49,640 --> 00:10:52,959 Speaker 1: changes the trajectory of a business. 173 00:10:53,160 --> 00:10:53,480 Speaker 2: It's not. 174 00:10:54,400 --> 00:10:57,760 Speaker 1: There are shows with a bigger audience of people, but 175 00:10:57,800 --> 00:11:01,040 Speaker 1: those audiences come from a young demographic that doesn't have 176 00:11:01,080 --> 00:11:03,880 Speaker 1: any money. You can add a lot of twenty one 177 00:11:03,920 --> 00:11:07,440 Speaker 1: year olds. Top forty stations, for instance, that are playing 178 00:11:07,480 --> 00:11:09,560 Speaker 1: all the songs of the artists that you don't know. 179 00:11:10,040 --> 00:11:11,680 Speaker 1: You know, you might know them because your kids are 180 00:11:11,679 --> 00:11:13,760 Speaker 1: grandkids listen to them. You might recognize the song and 181 00:11:13,840 --> 00:11:15,720 Speaker 1: you know you're real happy. Well that's Cardi B. I know, 182 00:11:15,840 --> 00:11:18,040 Speaker 1: but you don't know, no, you just kind of know. 183 00:11:18,679 --> 00:11:20,400 Speaker 1: So there are a lot of people listening to Cardi 184 00:11:20,480 --> 00:11:22,880 Speaker 1: B or whoever the hot who's the hot person overmon't 185 00:11:22,960 --> 00:11:25,800 Speaker 1: even know Riley Green. There's a lot of people listening 186 00:11:25,800 --> 00:11:30,040 Speaker 1: to that stuff. But that's probably not your prime demographic, 187 00:11:30,480 --> 00:11:32,959 Speaker 1: and it's not most people's prime demographics. If you sell 188 00:11:33,080 --> 00:11:37,439 Speaker 1: Chevy trucks and suburbans and tahoes, a huge portion of 189 00:11:37,480 --> 00:11:41,400 Speaker 1: the people buying those are our listeners. If you if 190 00:11:41,440 --> 00:11:45,880 Speaker 1: you heal or treat a body part from hair replacement 191 00:11:46,000 --> 00:11:48,040 Speaker 1: to eyes, I was a Jeff Witzitt's office. I'll tell 192 00:11:48,040 --> 00:11:52,319 Speaker 1: you that I'm getting my so again. It's kind of 193 00:11:52,320 --> 00:11:53,600 Speaker 1: stuff I like talk about. But I had a real 194 00:11:53,640 --> 00:12:00,920 Speaker 1: bad accident two years ago, January thirty first, and I 195 00:12:01,000 --> 00:12:05,079 Speaker 1: shattered my eye socket and I lost a lot of 196 00:12:05,160 --> 00:12:09,240 Speaker 1: vision in my left eye, and I created a lot 197 00:12:09,280 --> 00:12:11,840 Speaker 1: of nerve damage on the side of my face. And 198 00:12:12,559 --> 00:12:13,679 Speaker 1: this is the one and only time we're going to 199 00:12:13,720 --> 00:12:17,280 Speaker 1: talk about this, so please don't ask. And my eyebrow 200 00:12:17,559 --> 00:12:20,120 Speaker 1: was ripped off my head. I thought I was blind. 201 00:12:20,400 --> 00:12:20,920 Speaker 2: I'm lucky. 202 00:12:20,960 --> 00:12:27,600 Speaker 1: I'm not as a bicycle accident, which I know irony right, listen. 203 00:12:27,840 --> 00:12:30,360 Speaker 1: I'm not against riding a bicycle. I love to ride 204 00:12:30,360 --> 00:12:32,720 Speaker 1: a bicycle. When we go to Colorado, I ride for 205 00:12:32,720 --> 00:12:34,959 Speaker 1: thirty miles a day. I've ridden eighty miles in a day. 206 00:12:35,040 --> 00:12:38,160 Speaker 1: I love to ride a bicycle. I just don't think 207 00:12:38,160 --> 00:12:41,320 Speaker 1: that I have the right of way to close down 208 00:12:41,320 --> 00:12:43,520 Speaker 1: your lanes so that I can ride on. It's not 209 00:12:43,720 --> 00:12:46,600 Speaker 1: bicyclists versus no bicyclist. I don't need to tell you 210 00:12:46,600 --> 00:12:48,000 Speaker 1: that I ride a bicycle to tell you that I 211 00:12:48,040 --> 00:12:50,240 Speaker 1: think the bicyclics are out of control. I ride a 212 00:12:50,280 --> 00:12:53,079 Speaker 1: bicycle in a manner that does not endanger anybody else. 213 00:12:53,480 --> 00:12:55,679 Speaker 1: I know some of you won't get that it's true. 214 00:12:55,880 --> 00:13:00,080 Speaker 1: So anyway, I jacked up my eye really bad, and 215 00:13:00,280 --> 00:13:01,960 Speaker 1: I did nerve damage to the whole face. 216 00:13:02,040 --> 00:13:02,600 Speaker 2: My eyebrow. 217 00:13:03,120 --> 00:13:06,600 Speaker 1: My eyebrow turns upward, and you probably haven't noticed because 218 00:13:06,880 --> 00:13:10,920 Speaker 1: I had to start wearing glasses, so I got glasses 219 00:13:10,920 --> 00:13:13,240 Speaker 1: that go across the edges of there because I'm very 220 00:13:13,240 --> 00:13:14,240 Speaker 1: self conscious of it. 221 00:13:14,800 --> 00:13:18,440 Speaker 2: So I don't like pictures to be taken anymore. None 222 00:13:18,480 --> 00:13:18,640 Speaker 2: of that. 223 00:13:18,720 --> 00:13:20,560 Speaker 1: I always try to use the other side because I 224 00:13:20,559 --> 00:13:23,080 Speaker 1: got this jacked up eye now, and the good news 225 00:13:23,280 --> 00:13:26,000 Speaker 1: was nobody brought it up. I like to think nobody 226 00:13:26,040 --> 00:13:28,120 Speaker 1: noticed it, but nobody brought it up. But I have 227 00:13:28,160 --> 00:13:29,319 Speaker 1: a friend named Brian McMackin. 228 00:13:29,480 --> 00:13:30,120 Speaker 2: If you know Brian. 229 00:13:30,880 --> 00:13:34,120 Speaker 1: My closest friendships probably like a lot of you guys, 230 00:13:34,160 --> 00:13:35,880 Speaker 1: women don't tend to have these, but a lot of guys. 231 00:13:35,920 --> 00:13:38,319 Speaker 1: And let women from Louisiana do. Who asks women do this? 232 00:13:38,960 --> 00:13:41,880 Speaker 1: My closest friends that are guys. We kind of joust 233 00:13:42,040 --> 00:13:45,559 Speaker 1: at each other. And he comes over one day and 234 00:13:45,600 --> 00:13:50,080 Speaker 1: he sits down and we're both We have bought what 235 00:13:50,120 --> 00:13:53,640 Speaker 1: do they call Carabaalini's My wife has brought us. She 236 00:13:53,720 --> 00:13:57,880 Speaker 1: calls it our date night. We meet it at Carabas, 237 00:13:58,320 --> 00:13:59,800 Speaker 1: the two of us to catch up. He's the real 238 00:13:59,840 --> 00:14:02,680 Speaker 1: state business, so I go with a list of questions 239 00:14:02,679 --> 00:14:05,480 Speaker 1: I want to ask him about. He puts together real 240 00:14:05,559 --> 00:14:09,640 Speaker 1: estate investors and makes a fortune building warehouses and then 241 00:14:09,720 --> 00:14:12,240 Speaker 1: leasing them for people like Amazon and all that all 242 00:14:12,280 --> 00:14:15,959 Speaker 1: over the country. So I love to get the real 243 00:14:16,040 --> 00:14:18,160 Speaker 1: estate report from him. And we meet at Garrabas and 244 00:14:18,160 --> 00:14:20,880 Speaker 1: my wife calls it our date night and we drink Bellini's. 245 00:14:20,960 --> 00:14:23,840 Speaker 1: But for this day, for whatever reason, we're at the 246 00:14:23,840 --> 00:14:25,680 Speaker 1: house and I haven't been out in public. Nobody's seen 247 00:14:25,720 --> 00:14:28,320 Speaker 1: me at this point for several months. And he comes 248 00:14:28,320 --> 00:14:31,520 Speaker 1: over and he sits down, and about three seconds in 249 00:14:31,920 --> 00:14:36,520 Speaker 1: and he said, why is your eye eft up? And 250 00:14:36,600 --> 00:14:39,360 Speaker 1: I just spit my blini out. I had to just 251 00:14:39,560 --> 00:14:43,320 Speaker 1: laugh because that's my buddy. He didn't feel the need 252 00:14:43,360 --> 00:14:48,440 Speaker 1: to say something different about you. Have you lost Wade? 253 00:14:49,040 --> 00:14:53,160 Speaker 1: Now my eyes jacked up? He didn't do that because 254 00:14:53,680 --> 00:14:56,640 Speaker 1: why is your eye fed up? And it was just, 255 00:14:57,200 --> 00:14:59,120 Speaker 1: you know, nobody else could have said that to me. 256 00:14:59,200 --> 00:15:00,840 Speaker 1: You had to be a very close friend to be 257 00:15:00,880 --> 00:15:04,960 Speaker 1: able to say that. So anyway, uh, I was scheduled 258 00:15:04,960 --> 00:15:10,120 Speaker 1: to get the retina replacement at the time, and I couldn't. 259 00:15:10,600 --> 00:15:14,520 Speaker 1: Uh So, once that happened, Wits, it was like, no way, dude, 260 00:15:14,960 --> 00:15:17,000 Speaker 1: your eye. They've rebuilt your socket. 261 00:15:17,160 --> 00:15:17,520 Speaker 2: He didn't. 262 00:15:17,560 --> 00:15:21,160 Speaker 1: He doesn't do this kind of surgery. They they rebuilt 263 00:15:21,160 --> 00:15:23,840 Speaker 1: the shelf that your eye. Anybody's ever had a SubOrbit 264 00:15:23,880 --> 00:15:26,480 Speaker 1: to blow out. It's a very common baseball if a 265 00:15:26,520 --> 00:15:28,920 Speaker 1: baseball hits you real hard in the eye, or basketball 266 00:15:29,000 --> 00:15:31,440 Speaker 1: or a boxers and all this. You know what I'm 267 00:15:31,440 --> 00:15:34,400 Speaker 1: talking about. Uh, he said, No, they have rebuilt the 268 00:15:34,400 --> 00:15:36,280 Speaker 1: shelf in your eye. It's going to take at least 269 00:15:36,280 --> 00:15:38,400 Speaker 1: a year for your eye to set a lens. So anyway, 270 00:15:38,400 --> 00:15:40,320 Speaker 1: it's been two years now and I went and we're 271 00:15:40,360 --> 00:15:44,120 Speaker 1: ready for my from my retina replacement. And they have 272 00:15:44,200 --> 00:15:49,240 Speaker 1: something now called a lens u L a l lens 273 00:15:49,360 --> 00:15:55,280 Speaker 1: adjustable light adjustable lens and the lens you you go 274 00:15:55,360 --> 00:15:57,840 Speaker 1: back in. It's a ninety second adjustment as often as 275 00:15:57,880 --> 00:15:59,760 Speaker 1: you want to go back and they are polymers in 276 00:15:59,800 --> 00:16:01,920 Speaker 1: there and they put him under light so they can 277 00:16:01,960 --> 00:16:05,200 Speaker 1: adjust your lens. It's like doing a new surgery without 278 00:16:05,200 --> 00:16:06,760 Speaker 1: having to cut you afterwards. 279 00:16:06,760 --> 00:16:08,760 Speaker 2: I'm pretty excited about it. I've been reading. 280 00:16:08,560 --> 00:16:10,840 Speaker 1: Up on it. But anyway, I will tell you what 281 00:16:10,840 --> 00:16:13,400 Speaker 1: we're going to pick one company you may be thinking 282 00:16:13,440 --> 00:16:15,680 Speaker 1: of a company, and I'll explain what we're gonna do 283 00:16:15,720 --> 00:16:17,160 Speaker 1: coming up, because we're making it up on the flock. 284 00:16:17,240 --> 00:16:21,480 Speaker 2: But Michael Berry Show, please clap, please police clap. 285 00:16:27,760 --> 00:16:31,480 Speaker 1: On our aspend trip last year, there's a woman named 286 00:16:31,520 --> 00:16:35,640 Speaker 1: Molly Farina, and she and her husband or Puerto Rican 287 00:16:36,760 --> 00:16:40,800 Speaker 1: are from Puerto Rico and first generation Puerto Ricans, and 288 00:16:40,920 --> 00:16:45,400 Speaker 1: he lives as Santa year round. You met him a 289 00:16:45,520 --> 00:16:49,520 Speaker 1: great guy. You got the perfectly sized and rounded belly. 290 00:16:50,000 --> 00:16:52,680 Speaker 1: Of course that does Uncle Jerry for that matter, but 291 00:16:52,880 --> 00:16:59,440 Speaker 1: the perfect beard and he's he's Santa year round. So 292 00:16:59,480 --> 00:17:02,720 Speaker 1: his wife send a message good mornings are Santa is 293 00:17:02,760 --> 00:17:05,280 Speaker 1: a huge coin guy. He goes to the bank and 294 00:17:05,320 --> 00:17:08,479 Speaker 1: buys rolls of Susan B Anthony's in half dollars and 295 00:17:08,600 --> 00:17:11,000 Speaker 1: uses them to tip our servers and bartenders, whose face 296 00:17:11,080 --> 00:17:13,280 Speaker 1: is usually light up. One day, we were on the 297 00:17:13,280 --> 00:17:16,480 Speaker 1: military base and he handed the young cashier Susan B 298 00:17:16,720 --> 00:17:20,359 Speaker 1: dollars for payment. She refused to accept them because that 299 00:17:20,600 --> 00:17:23,520 Speaker 1: was not real money, she said, and had to call 300 00:17:23,640 --> 00:17:28,680 Speaker 1: a manager to get approval to accept them. Joaquin David 301 00:17:28,960 --> 00:17:33,639 Speaker 1: Pagan Santiago never misses an opportunity to educate on his 302 00:17:33,760 --> 00:17:37,600 Speaker 1: coin passion with pennies possibly going away. I see his 303 00:17:37,720 --> 00:17:42,760 Speaker 1: collection growing exponentially. Sigh, congratulations, do that. 304 00:17:42,880 --> 00:17:43,159 Speaker 2: I'm on. 305 00:17:44,160 --> 00:17:47,080 Speaker 1: So the reason she spelled out his full name is 306 00:17:47,119 --> 00:17:49,680 Speaker 1: I do these little games when we go on these 307 00:17:49,720 --> 00:17:53,000 Speaker 1: trips where everybody has to tell something about themselves. So 308 00:17:53,080 --> 00:17:55,920 Speaker 1: I asked him for his full name, because you know Latinos, 309 00:17:56,040 --> 00:17:59,600 Speaker 1: their moms, they just they'll just have Santa Anna had 310 00:17:59,640 --> 00:18:03,479 Speaker 1: like twelve names. There's no rhyme or reason. It's like 311 00:18:03,520 --> 00:18:05,880 Speaker 1: you know those games where you what is your porn name? Well, 312 00:18:05,960 --> 00:18:08,240 Speaker 1: your first dog in the street you lived on when 313 00:18:08,280 --> 00:18:12,679 Speaker 1: you were four, what is your men mentaria name or whatever? 314 00:18:12,920 --> 00:18:15,280 Speaker 2: And it's all stupid, but they do it right. 315 00:18:16,119 --> 00:18:19,359 Speaker 1: So Latinos something, not all of them, like Ramon, you 316 00:18:19,400 --> 00:18:20,520 Speaker 1: don't even have a middle name, do you. 317 00:18:20,920 --> 00:18:22,719 Speaker 2: That's the weirdest thing to me. How do you not 318 00:18:22,800 --> 00:18:24,240 Speaker 2: have a middle name? Whatever? 319 00:18:25,000 --> 00:18:29,400 Speaker 1: So with Latinos, I think they just like they figure 320 00:18:29,400 --> 00:18:36,440 Speaker 1: out the name they want, Pedro, Ramone, Jesus, Jose, whatever, Pablo, 321 00:18:37,160 --> 00:18:41,400 Speaker 1: and then I guess the last name of your dad, okay, 322 00:18:42,040 --> 00:18:44,760 Speaker 1: and then and then they just in the middle, there's 323 00:18:44,760 --> 00:18:47,119 Speaker 1: no rhyme or reason. They just start throwing stuff in there. 324 00:18:48,200 --> 00:18:52,080 Speaker 1: Look up Santa Anna right now, please, and it is 325 00:18:53,240 --> 00:18:56,720 Speaker 1: it's it's ridiculous. There's no way you can remember all that. 326 00:18:57,680 --> 00:19:01,120 Speaker 1: So I said, what's your full name? Knowing full well 327 00:19:01,119 --> 00:19:03,199 Speaker 1: there'd be a bunch of names in there, and he 328 00:19:03,240 --> 00:19:04,959 Speaker 1: gave his full name, and I said, we're all going 329 00:19:05,000 --> 00:19:06,440 Speaker 1: to learn your full name, and we're all going to 330 00:19:06,480 --> 00:19:09,600 Speaker 1: call you by that this entire trip. So it's Joaquin 331 00:19:09,640 --> 00:19:12,159 Speaker 1: David Pagan Santiago, which is why she spelled it out, 332 00:19:12,160 --> 00:19:12,919 Speaker 1: because she knew I'd. 333 00:19:12,800 --> 00:19:13,439 Speaker 2: Get a kick out of that. 334 00:19:13,960 --> 00:19:18,080 Speaker 1: So in order to get everybody there on the same 335 00:19:18,160 --> 00:19:20,320 Speaker 1: page to say his name, we started with everybody had 336 00:19:20,359 --> 00:19:24,440 Speaker 1: to say Joaquin, and then everybody had to say Joaquin David, 337 00:19:24,800 --> 00:19:28,360 Speaker 1: and everyone has to say Joaquin David Pagan, and then 338 00:19:28,640 --> 00:19:33,119 Speaker 1: Joaquindved Pagan Santiago, which is not easy when you got 339 00:19:33,119 --> 00:19:36,280 Speaker 1: a bunch of white people from you know, Smithville, Texas 340 00:19:36,640 --> 00:19:40,640 Speaker 1: or bass Drop that you know. These names are already 341 00:19:40,680 --> 00:19:43,880 Speaker 1: hard enough, and they had to remember four of them. 342 00:19:44,400 --> 00:19:47,520 Speaker 1: But it was a good time. Joe writes, after fifty 343 00:19:47,600 --> 00:19:50,280 Speaker 1: years of collecting, I've got every week penny there is, 344 00:19:50,720 --> 00:19:53,520 Speaker 1: except for the one that's worth about seventy five thousand dollars, 345 00:19:53,560 --> 00:19:55,359 Speaker 1: and that's a nineteen forty three copper. 346 00:19:55,400 --> 00:20:00,119 Speaker 2: But I'm still looking. That's it. Oh there's your what? 347 00:20:02,480 --> 00:20:04,440 Speaker 1: Oh you thought you'd slide that in there so I 348 00:20:04,480 --> 00:20:06,560 Speaker 1: could see your watch. Oh, that's very impressive. 349 00:20:06,680 --> 00:20:08,320 Speaker 2: Yes, very nicely done. 350 00:20:09,160 --> 00:20:13,119 Speaker 1: Okay, Uh, what what. 351 00:20:13,080 --> 00:20:14,480 Speaker 2: Is is that really? His full name? 352 00:20:15,560 --> 00:20:22,000 Speaker 1: Antonio de Padua, Maria Severino Lopez de Santa Anna E 353 00:20:22,320 --> 00:20:28,440 Speaker 1: Perez de Lebron? So he's that named after Lebron James 354 00:20:30,240 --> 00:20:34,959 Speaker 1: Antonio Brown de Padua. That's in Uh, that's in Italy, 355 00:20:35,560 --> 00:20:39,040 Speaker 1: Maria Severino. Hey, don't we know a Severino? Not Savarice, 356 00:20:39,160 --> 00:20:42,280 Speaker 1: but Severino. I think we know a Severino. 357 00:20:43,280 --> 00:20:44,080 Speaker 2: Yeah. I used to look. 358 00:20:44,200 --> 00:20:45,920 Speaker 1: Boy, when I looked through there and I'd find a 359 00:20:45,920 --> 00:20:47,600 Speaker 1: wheat penny, I'd get so happy. 360 00:20:48,040 --> 00:20:50,320 Speaker 2: Golly. All right, So here's what we're gonna do. Just 361 00:20:50,320 --> 00:20:51,200 Speaker 2: make this up on the fly. 362 00:20:53,200 --> 00:20:57,240 Speaker 1: Keep your email brief, a little bit of advice, not 363 00:20:57,359 --> 00:20:59,919 Speaker 1: just with me, but anytime you're making a pitch to 364 00:21:00,080 --> 00:21:01,400 Speaker 1: somebody or whatever. 365 00:21:01,720 --> 00:21:03,680 Speaker 2: Hey will you sponsor my kid? Hey will you hire 366 00:21:03,720 --> 00:21:06,199 Speaker 2: my kid? Hey will you contribute to the to the 367 00:21:06,240 --> 00:21:07,840 Speaker 2: Lions Club? I got the event this year? 368 00:21:09,480 --> 00:21:16,560 Speaker 1: Remember this, You are asking someone for a favor and 369 00:21:16,680 --> 00:21:22,439 Speaker 1: they're not asking you. You are catching them unawares and 370 00:21:22,480 --> 00:21:26,360 Speaker 1: they're busy. So what you want to do. Let's say 371 00:21:26,359 --> 00:21:28,560 Speaker 1: you're trying to raise ten dollars for your kid's little 372 00:21:28,600 --> 00:21:31,840 Speaker 1: League team. You want to sell them a piece of 373 00:21:31,840 --> 00:21:36,239 Speaker 1: candy for ten bucks, the world's finest chocolate. Okay, But 374 00:21:36,320 --> 00:21:38,600 Speaker 1: what happens is, and I think part of this is anxiety, 375 00:21:38,720 --> 00:21:44,640 Speaker 1: just pure nervousness. Is people will say, mister Jones, you're 376 00:21:44,680 --> 00:21:47,040 Speaker 1: the CEO of the company, and I'm coming to you. 377 00:21:47,760 --> 00:21:48,760 Speaker 2: I have to tell you. 378 00:21:48,760 --> 00:21:51,200 Speaker 1: You know, my son has been played and you're fourteen 379 00:21:51,280 --> 00:21:54,560 Speaker 1: paragraphs in and all you want to know very simply put, 380 00:21:55,320 --> 00:21:57,720 Speaker 1: what do you need? I can do it or I 381 00:21:57,720 --> 00:22:00,800 Speaker 1: can't put that in the subject line in the first line. 382 00:22:00,840 --> 00:22:01,119 Speaker 2: Pooh. 383 00:22:01,520 --> 00:22:03,800 Speaker 1: But you know why people don't, Oh, my paper's off. 384 00:22:04,200 --> 00:22:06,840 Speaker 1: The reason people don't want to do that, they're uncomfortable. 385 00:22:07,400 --> 00:22:10,960 Speaker 1: They're uncomfortable with the ask. You've got to be comfortable 386 00:22:10,960 --> 00:22:14,399 Speaker 1: with the ask. It's just as simple as that. If 387 00:22:14,760 --> 00:22:17,120 Speaker 1: you can't ask for it, you won't get it. If 388 00:22:17,160 --> 00:22:19,399 Speaker 1: you can't knock, the door won't be opened. If you 389 00:22:19,400 --> 00:22:21,320 Speaker 1: don't apply for a job, you're not going to get it. 390 00:22:22,040 --> 00:22:25,440 Speaker 1: If you don't walk up and ask is the restaurant open? 391 00:22:25,720 --> 00:22:31,400 Speaker 1: And you think it might be closed? The the meek 392 00:22:31,520 --> 00:22:34,480 Speaker 1: may inherit the earth, but that is a delayed gratification. 393 00:22:34,880 --> 00:22:38,840 Speaker 1: I want it now. So when you send your email, 394 00:22:39,440 --> 00:22:44,879 Speaker 1: do not have word diarrhea because what I get this lie. 395 00:22:45,080 --> 00:22:47,359 Speaker 1: I know you're gonna say that I should have gotten 396 00:22:47,400 --> 00:22:49,880 Speaker 1: to the point faster, but I gotta tell you there's 397 00:22:49,920 --> 00:22:51,160 Speaker 1: a lot I gotta say here. 398 00:22:51,200 --> 00:22:52,080 Speaker 2: I'm not even reading it. 399 00:22:52,200 --> 00:22:55,000 Speaker 1: I'm not even reading it because I don't have five 400 00:22:55,040 --> 00:22:58,679 Speaker 1: minutes to give you, because that five minutes will be 401 00:22:58,800 --> 00:23:01,960 Speaker 1: taken from someone else. It will mean that I don't 402 00:23:01,960 --> 00:23:04,199 Speaker 1: read every email today. And that's a commitment I've made. 403 00:23:04,280 --> 00:23:08,120 Speaker 1: I read every reasonably written email. If you pulled from 404 00:23:08,119 --> 00:23:11,520 Speaker 1: Dostoevski and cut and pasted forty five minutes of my 405 00:23:11,600 --> 00:23:14,280 Speaker 1: time wasted reading your where you get to the end 406 00:23:14,320 --> 00:23:18,320 Speaker 1: and they go, just need some career advice for my kid. Okay, 407 00:23:18,359 --> 00:23:22,400 Speaker 1: well why didn't we start with that. So here's your direction. 408 00:23:23,680 --> 00:23:26,320 Speaker 1: Do not do it on behalf of another company. If 409 00:23:26,359 --> 00:23:29,800 Speaker 1: somebody is not interested enough to send me an email 410 00:23:29,840 --> 00:23:33,359 Speaker 1: saying we want to be the chosen company that you 411 00:23:33,440 --> 00:23:37,960 Speaker 1: promote for whatever period of time. We do this at 412 00:23:38,000 --> 00:23:40,560 Speaker 1: no cost, and we will listen to your advice and 413 00:23:40,600 --> 00:23:43,840 Speaker 1: we will be extra nice to your people if they 414 00:23:43,880 --> 00:23:45,719 Speaker 1: are not willing to do that themselves. I don't care 415 00:23:45,720 --> 00:23:47,240 Speaker 1: how much you love their business, We're not going to 416 00:23:47,280 --> 00:23:50,159 Speaker 1: choose them, so don't waste your time. I want to 417 00:23:50,160 --> 00:23:54,920 Speaker 1: know quickly what business you're in, a couple of details 418 00:23:54,960 --> 00:23:57,920 Speaker 1: on it. I'd like to know what your annual revenue 419 00:23:57,960 --> 00:24:00,000 Speaker 1: is because we can figure out we're going to be 420 00:24:00,240 --> 00:24:03,159 Speaker 1: to help you or not. But any other details and 421 00:24:03,200 --> 00:24:06,200 Speaker 1: those will be kept just with me until we talk 422 00:24:06,240 --> 00:24:09,040 Speaker 1: on the air, and I'll clear any personal detail. 423 00:24:08,680 --> 00:24:10,080 Speaker 2: That you don't want in there. 424 00:24:10,800 --> 00:24:13,800 Speaker 1: Where you're located, who you serve, how you would grow, 425 00:24:14,320 --> 00:24:16,840 Speaker 1: because the point is for us to help you grow. 426 00:24:17,080 --> 00:24:18,840 Speaker 2: You have to have the ability to grow. If you're 427 00:24:18,880 --> 00:24:22,000 Speaker 2: already at your bendwith you can't anyway. 428 00:24:22,080 --> 00:24:24,680 Speaker 1: You can send those to me today by noon Michael 429 00:24:24,720 --> 00:24:25,680 Speaker 1: Berryshow dot com. 430 00:24:25,680 --> 00:24:27,120 Speaker 2: Go there and they'll say send Michael. 431 00:24:26,880 --> 00:24:27,040 Speaker 1: When you 432 00:24:28,640 --> 00:24:32,480 Speaker 2: And I'll just put that on a Michael Parris Michael 433 00:24:32,520 --> 00:24:33,200 Speaker 2: Berry's Show