1 00:00:09,520 --> 00:00:11,920 Speaker 1: Hello, and welcome to Savior production of iHeartRadio. 2 00:00:11,960 --> 00:00:14,440 Speaker 2: I'm anner ree, an unworn vocal bomb, and today we 3 00:00:14,520 --> 00:00:16,880 Speaker 2: have an episode for you about Mountain Do. 4 00:00:19,040 --> 00:00:24,680 Speaker 1: Oh dear, Yes, Before I explain my oh dear, okay, 5 00:00:24,720 --> 00:00:27,560 Speaker 1: is there any reason this was on your mind? 6 00:00:28,680 --> 00:00:31,440 Speaker 2: Ah? We had not done an episode about a brand 7 00:00:31,680 --> 00:00:35,640 Speaker 2: in a while, and so I was sort of just googling, 8 00:00:35,760 --> 00:00:42,120 Speaker 2: like the word brands, okay, yes, which which turns up 9 00:00:42,200 --> 00:00:45,240 Speaker 2: like really interesting listicles if you're a certain type of 10 00:00:45,320 --> 00:00:49,200 Speaker 2: human person, which probably many of you are, uh and yeah, 11 00:00:49,240 --> 00:00:51,839 Speaker 2: And I sort of I was like, oh, no, Mountain Do. 12 00:00:52,840 --> 00:00:56,160 Speaker 2: And it turns out the twenty twenty four is the 13 00:00:56,200 --> 00:00:58,880 Speaker 2: twenty year Baha versary. So how could I say no? 14 00:01:01,400 --> 00:01:07,440 Speaker 2: And to you, Lauren, yeah, so how could you say no? 15 00:01:10,400 --> 00:01:15,880 Speaker 1: Uh? Okay. So we're going to get into this in 16 00:01:15,920 --> 00:01:20,800 Speaker 1: the outline. But Mount Dew has a pretty bombastic impression 17 00:01:20,880 --> 00:01:25,319 Speaker 1: that they they put upon people in their ads and 18 00:01:25,360 --> 00:01:31,680 Speaker 1: everything I and people can write in my friends can 19 00:01:31,880 --> 00:01:36,959 Speaker 1: tell me. Otherwise, I'm pretty sure I've never had it. Yes, 20 00:01:38,440 --> 00:01:46,119 Speaker 1: because sibling rivalry, y'all. My older brother loved it. We 21 00:01:46,280 --> 00:01:53,840 Speaker 1: had a combative relationship. I purposefully did not like it 22 00:01:53,920 --> 00:01:58,240 Speaker 1: because he loved it. Oh okay, and I even spouted 23 00:01:58,320 --> 00:02:03,040 Speaker 1: some debunked rumors about Mountain. 24 00:02:02,760 --> 00:02:04,960 Speaker 2: Do to him. Okay, all right, I think we're going 25 00:02:05,040 --> 00:02:06,520 Speaker 2: to get into a few of those in a little 26 00:02:06,560 --> 00:02:06,880 Speaker 2: bit here. 27 00:02:07,000 --> 00:02:10,760 Speaker 1: Yeah. Yeah, there are a couple. And then when I 28 00:02:10,800 --> 00:02:13,840 Speaker 1: was in a senior in high school, somewhere in high school, 29 00:02:13,840 --> 00:02:18,320 Speaker 1: I gave up soda. I stopped drinking soda drinks. So 30 00:02:18,360 --> 00:02:20,240 Speaker 1: I feel like I just missed. 31 00:02:21,440 --> 00:02:25,440 Speaker 2: My lifetime window. It's gone now. You couldn't possibly take 32 00:02:25,440 --> 00:02:26,240 Speaker 2: a sip a bit later. 33 00:02:27,280 --> 00:02:31,160 Speaker 1: Yes, And as I've said, I do drink mixed drinks 34 00:02:31,320 --> 00:02:35,480 Speaker 1: like with alcohol, but I don't think anything I would 35 00:02:35,520 --> 00:02:40,240 Speaker 1: seek out now would have Mountain Do in it. I 36 00:02:40,280 --> 00:02:41,720 Speaker 1: could be wrong, I could be wrong. 37 00:02:42,560 --> 00:02:44,880 Speaker 2: I have seen a lot of cocktail recipes during my 38 00:02:44,960 --> 00:02:47,040 Speaker 2: reading adventures over the past twenty four. 39 00:02:46,919 --> 00:02:51,880 Speaker 1: Hours, so that's true. And speaking of okay, first of all, 40 00:02:52,040 --> 00:02:52,720 Speaker 1: not a sponsor. 41 00:02:52,880 --> 00:02:55,640 Speaker 2: Oh yeah, perhaps obviously, but good to say out loud yep. 42 00:02:56,400 --> 00:03:02,520 Speaker 1: Yes, but there was a recent alcoholic version of Mountain 43 00:03:02,560 --> 00:03:05,680 Speaker 1: Dew that made a really big news splash, like everybody 44 00:03:05,720 --> 00:03:09,320 Speaker 1: was talking about it. Yeah, which I know we're going 45 00:03:09,400 --> 00:03:14,240 Speaker 1: to get into a bit later, But as far as 46 00:03:14,440 --> 00:03:16,600 Speaker 1: I know, I haven't had it. 47 00:03:17,360 --> 00:03:20,280 Speaker 2: I have a number of times. I think it was 48 00:03:20,400 --> 00:03:26,120 Speaker 2: physically impossible. It's a physical impossibility to have been like 49 00:03:26,160 --> 00:03:28,800 Speaker 2: a gamer in the early two thousands and to have 50 00:03:28,840 --> 00:03:32,880 Speaker 2: not consumed mountain dew at some point, I like, you know, 51 00:03:32,960 --> 00:03:36,000 Speaker 2: like like I was really into comic books and web 52 00:03:36,080 --> 00:03:42,000 Speaker 2: forums and Xbox and Halo, and I you know, you 53 00:03:42,160 --> 00:03:45,280 Speaker 2: just a thing that you did in the early two 54 00:03:45,320 --> 00:03:48,640 Speaker 2: thousands when you had those hobbies was eventually someone would 55 00:03:48,640 --> 00:03:53,400 Speaker 2: serve you a glass of mountain dew, and wow. I 56 00:03:53,440 --> 00:03:56,480 Speaker 2: don't I don't really have much of an opinion about it, 57 00:03:56,520 --> 00:03:59,640 Speaker 2: to be To be honest, I don't drink sugared SODA's 58 00:03:59,640 --> 00:04:02,840 Speaker 2: anymore because I shouldn't have that sugar, Like like you 59 00:04:02,840 --> 00:04:04,360 Speaker 2: would have to deal with me if I had that 60 00:04:04,440 --> 00:04:08,440 Speaker 2: much sugar. But it's fine. I don't think I've had 61 00:04:08,440 --> 00:04:12,000 Speaker 2: any of the alternate flavors. And now I'm really curious 62 00:04:12,040 --> 00:04:17,160 Speaker 2: about a few of those. I think I have had 63 00:04:17,160 --> 00:04:20,200 Speaker 2: a Baja blast. 64 00:04:20,560 --> 00:04:28,839 Speaker 1: Well good in the ba Verse three year. I'm glad 65 00:04:28,839 --> 00:04:33,359 Speaker 1: to hear, well we're going to be talking about some 66 00:04:33,400 --> 00:04:36,599 Speaker 1: of those flavors. I would also say, you can see 67 00:04:36,800 --> 00:04:41,480 Speaker 1: our past episodes on soda on whiskey actually. 68 00:04:41,120 --> 00:04:47,120 Speaker 2: Sure, yeah, yeah, yeah, moonshine, sure, bourbon, And I guess 69 00:04:47,160 --> 00:04:50,720 Speaker 2: some of our other brand related episodes might vaguely tie 70 00:04:50,760 --> 00:04:51,400 Speaker 2: in here. 71 00:04:52,520 --> 00:04:58,880 Speaker 1: Yeah, just in terms of vibe, Yes, Mountain Dew is 72 00:04:58,880 --> 00:04:59,719 Speaker 1: definitely a vibe. 73 00:04:59,800 --> 00:05:02,760 Speaker 2: No, oh my, heck it is. And I suppose that 74 00:05:02,760 --> 00:05:06,080 Speaker 2: brings us to our question. Yes, I think it does. 75 00:05:07,640 --> 00:05:12,839 Speaker 1: Mountain Dew what is it? Well? 76 00:05:13,200 --> 00:05:16,000 Speaker 2: Mountain Dew is a brand focusing on soft drinks that 77 00:05:16,120 --> 00:05:19,640 Speaker 2: currently comes in a range of bright colors and fruity flavors, 78 00:05:20,000 --> 00:05:22,720 Speaker 2: though the original and or classic flavor is sort of 79 00:05:22,760 --> 00:05:26,640 Speaker 2: like lemon, lime, orange, and yellow green in color. These 80 00:05:26,680 --> 00:05:29,560 Speaker 2: drinks are typically caffeinated, which is a little unusual for 81 00:05:29,600 --> 00:05:32,839 Speaker 2: fruit flavored sodas. The brand is currently owned by PepsiCo, 82 00:05:33,080 --> 00:05:37,480 Speaker 2: and it's just a marketing powerhouse that co brands with 83 00:05:37,680 --> 00:05:41,000 Speaker 2: lots of other PepsiCo properties like snack foods and restaurants, 84 00:05:41,320 --> 00:05:45,840 Speaker 2: plus with like sporting and gaming brands. The aforementioned vibe 85 00:05:45,960 --> 00:05:49,160 Speaker 2: is very bold and in your face in a sort 86 00:05:49,160 --> 00:05:54,880 Speaker 2: of goofully, earnest, youthful way. It's very serious about how 87 00:05:55,000 --> 00:05:59,680 Speaker 2: unseerious it is. It's like if the color of cocktail cherries. 88 00:06:00,120 --> 00:06:06,000 Speaker 2: We're a brand. It's like it's like if your if 89 00:06:06,040 --> 00:06:09,120 Speaker 2: your favorite loud kid, uh, you know that the one 90 00:06:09,120 --> 00:06:11,720 Speaker 2: who gets louder the more excited they are until they 91 00:06:11,720 --> 00:06:16,440 Speaker 2: are screaming at you about dinosaurs. It's like if that 92 00:06:16,560 --> 00:06:21,600 Speaker 2: kid was given completely free rain to design a soda brand, 93 00:06:22,640 --> 00:06:26,719 Speaker 2: and drinking mountain Dew is like living in that kid's 94 00:06:26,800 --> 00:06:30,880 Speaker 2: head for the length of a soda. It's it is 95 00:06:31,040 --> 00:06:38,120 Speaker 2: fun in a in a weirdly intense way. Yeah, and yeah, 96 00:06:38,200 --> 00:06:41,880 Speaker 2: you're you're saying yes as though you know, yeah, we're 97 00:06:41,920 --> 00:06:43,280 Speaker 2: gonna have to get you sip a mountain do at 98 00:06:43,320 --> 00:06:46,360 Speaker 2: some point here. And I do want to note, because 99 00:06:46,400 --> 00:06:48,680 Speaker 2: this is a subject it's very personal to me. I 100 00:06:48,720 --> 00:06:52,040 Speaker 2: am not making fun of that loud kid. I'm certainly 101 00:06:52,040 --> 00:06:54,880 Speaker 2: not trying to talk down about any kind of neurodivergence 102 00:06:55,040 --> 00:06:58,040 Speaker 2: or or like mental spiciness right like, like I am 103 00:06:58,080 --> 00:07:03,240 Speaker 2: that kid and most of my friends too. So we 104 00:07:03,240 --> 00:07:09,040 Speaker 2: were talking about mountain dew though, all right. Flavors, the 105 00:07:09,080 --> 00:07:12,440 Speaker 2: ones that are pretty widely available right now are that 106 00:07:12,520 --> 00:07:17,520 Speaker 2: classic Lemon lime, Orange, Code Red, which is cherry Voltage, 107 00:07:17,880 --> 00:07:22,400 Speaker 2: which is raspberry citrus Spark, which is raspberry lemonade, Major 108 00:07:22,440 --> 00:07:28,200 Speaker 2: Melon a watermelon, live wire orange, and Baja Blast tropical lime. 109 00:07:29,600 --> 00:07:33,440 Speaker 2: Some flavors also come in alternative varieties like diet zero 110 00:07:33,480 --> 00:07:37,080 Speaker 2: sugar or real sugar, and there are also limited time flavors. 111 00:07:37,400 --> 00:07:41,360 Speaker 2: Right now, for the aforementioned twenty year Baha Versary, they're 112 00:07:41,440 --> 00:07:48,960 Speaker 2: offering Baa Laguna Lemonade and Baja Point Break Punch, which 113 00:07:49,000 --> 00:07:54,440 Speaker 2: are mango lemonade and fruit punch flavored respectively. Sorry, I cannot. 114 00:07:55,320 --> 00:07:58,080 Speaker 2: I can't see the words point Break without thinking of 115 00:07:58,160 --> 00:08:03,120 Speaker 2: the film, which always makes me get So that's that's 116 00:08:03,240 --> 00:08:05,960 Speaker 2: just how I feel. I'm like really telling my age 117 00:08:05,960 --> 00:08:06,680 Speaker 2: in this episode. 118 00:08:06,680 --> 00:08:07,239 Speaker 1: This is great. 119 00:08:09,160 --> 00:08:13,880 Speaker 2: Other recent or possibly still available flavors include Baja Passion Fruit, 120 00:08:14,520 --> 00:08:18,560 Speaker 2: Baja Caribbean Splash, which is guava pitch Black, which is 121 00:08:18,600 --> 00:08:21,200 Speaker 2: a dark citrus punch which I think means that it 122 00:08:21,240 --> 00:08:27,560 Speaker 2: has grape in it, white Out, a Yuzu lemongrass, Maui Burst, 123 00:08:27,720 --> 00:08:31,800 Speaker 2: a pineapple, Thrashed Apple, which I think is self explanatory, 124 00:08:32,280 --> 00:08:37,719 Speaker 2: Purple Thunder, which is a berry punch, overdrive, a citrus punch, Frostbite. 125 00:08:38,360 --> 00:08:40,000 Speaker 2: I don't know, man, it has a shark on it, 126 00:08:40,440 --> 00:08:44,319 Speaker 2: and citrus cherry, which probably has name envy for all 127 00:08:44,360 --> 00:08:47,120 Speaker 2: of these other products. 128 00:08:48,160 --> 00:08:53,920 Speaker 1: Wow yeah, intense, yeah intent right. 129 00:08:55,280 --> 00:08:59,080 Speaker 2: Uh. Several of these are exclusive to particular chain stores 130 00:08:59,160 --> 00:09:01,960 Speaker 2: like Walmart or Circle K. The brand also has a 131 00:09:01,960 --> 00:09:05,120 Speaker 2: line of energy drinks called Mountain Dew Kickstart in flavors 132 00:09:05,160 --> 00:09:09,320 Speaker 2: like black cherry, fruit Punch, Midnight, grape, orange citrus, which 133 00:09:09,320 --> 00:09:12,760 Speaker 2: I love. It's not just CRUs, it's not just orange, 134 00:09:12,760 --> 00:09:17,760 Speaker 2: it's orange citrus's anyway, pineapple, orange, mango, and strawberry Startup. 135 00:09:19,720 --> 00:09:22,360 Speaker 2: And because Soda Stream is owned by PepsiCo, there are 136 00:09:22,400 --> 00:09:25,760 Speaker 2: Mountain Dew flavored syrup concentrates on the consumer market now 137 00:09:25,800 --> 00:09:29,760 Speaker 2: as well. They have so many marketing tie ins right now, 138 00:09:29,800 --> 00:09:32,680 Speaker 2: they're doing promotions with Xbox. You can get digital stuff 139 00:09:32,720 --> 00:09:35,480 Speaker 2: by redeeming codes printed on the insides of the bottle caps. 140 00:09:35,920 --> 00:09:40,000 Speaker 2: They've also in various times partnered with streetwear brands, with 141 00:09:40,200 --> 00:09:45,000 Speaker 2: bands with the NBA, with Star Wars. There was a 142 00:09:45,040 --> 00:09:51,040 Speaker 2: seven eleven Darth Do slurpy that was released surrounding Revenge 143 00:09:51,080 --> 00:09:51,520 Speaker 2: of the Sith. 144 00:09:53,040 --> 00:09:53,840 Speaker 1: Can I do it? 145 00:09:54,480 --> 00:09:54,920 Speaker 2: Yeah? 146 00:09:57,000 --> 00:09:59,880 Speaker 1: Do it? 147 00:10:00,160 --> 00:10:00,400 Speaker 2: You know? 148 00:10:00,480 --> 00:10:06,680 Speaker 1: You know? Oh? 149 00:10:12,000 --> 00:10:14,240 Speaker 2: And I and I do want to say here. 150 00:10:14,960 --> 00:10:17,600 Speaker 1: I couldn't really find a better place for this. 151 00:10:17,760 --> 00:10:21,200 Speaker 2: Note that because of the type of pop culture product 152 00:10:21,640 --> 00:10:24,880 Speaker 2: mountain dew is and the type of ubiquity it has 153 00:10:25,160 --> 00:10:29,679 Speaker 2: in the American consumer consciousness, and it really does. I'm 154 00:10:29,720 --> 00:10:33,040 Speaker 2: curious to hear from people outside the States, but y'all's experience, 155 00:10:33,160 --> 00:10:36,160 Speaker 2: if any, what this brand is. But there are a 156 00:10:36,200 --> 00:10:43,280 Speaker 2: lot of weird urban legends surrounding mountain dew. For example, like, okay, 157 00:10:43,600 --> 00:10:46,280 Speaker 2: just I need to tell you that you cannot use 158 00:10:46,520 --> 00:10:49,280 Speaker 2: just hydrogen peroxide in order to make mountain dew into 159 00:10:49,320 --> 00:10:52,680 Speaker 2: a glow stick. You can't do that. That's not You 160 00:10:52,720 --> 00:10:54,719 Speaker 2: can pour a glow stick into mountain dew to make 161 00:10:54,720 --> 00:10:57,160 Speaker 2: it into a glow stick, but you shouldn't drink that 162 00:10:57,320 --> 00:11:03,240 Speaker 2: because there's broken glass in those m Okay, that was 163 00:11:03,240 --> 00:11:06,440 Speaker 2: a thing from the from the twenty oughts that that was. 164 00:11:06,920 --> 00:11:07,480 Speaker 1: That was a thing. 165 00:11:08,280 --> 00:11:14,239 Speaker 2: In another example, there was this misreported science rumor that sucralose, 166 00:11:14,679 --> 00:11:18,760 Speaker 2: which is an artificial sweetener, can break down DNA. So 167 00:11:18,840 --> 00:11:21,000 Speaker 2: there was a run of news stories about this one 168 00:11:21,040 --> 00:11:23,680 Speaker 2: lady in Florida who poured diet and mountain dew over 169 00:11:23,720 --> 00:11:27,120 Speaker 2: herself to attempt to foil murder investigators who are trying 170 00:11:27,120 --> 00:11:34,920 Speaker 2: to question her about a recent murder. Yep, that's not 171 00:11:35,120 --> 00:11:39,280 Speaker 2: that won't work. That won't that won't work. Also, don't 172 00:11:39,320 --> 00:11:45,240 Speaker 2: murder people, perhaps more importantly, yeah, two morals of that story. Yes, 173 00:11:45,760 --> 00:11:48,400 Speaker 2: there's another misunderstood science thing that's led to a rumor 174 00:11:48,400 --> 00:11:51,559 Speaker 2: that drinking mountain dew will lower your sperm count because 175 00:11:51,559 --> 00:11:53,800 Speaker 2: of all the caffeine and yellow dye number five that 176 00:11:53,840 --> 00:11:58,760 Speaker 2: it contains. Don't worry. Mountain dew will not affect your 177 00:11:58,800 --> 00:12:02,520 Speaker 2: fertility unless the sugar content and it leads to other 178 00:12:02,559 --> 00:12:04,400 Speaker 2: health issues that affect fertility. 179 00:12:06,960 --> 00:12:08,520 Speaker 1: That was definitely the one. 180 00:12:08,600 --> 00:12:10,160 Speaker 2: That's what I figured my brother. 181 00:12:11,200 --> 00:12:17,240 Speaker 1: I feel bad. I should apologize I was young, but 182 00:12:17,280 --> 00:12:21,360 Speaker 1: also I should have done it. Well. I guess that 183 00:12:21,480 --> 00:12:26,640 Speaker 1: leads us into our next thing. What about the nutrition. 184 00:12:28,520 --> 00:12:31,160 Speaker 2: Sugar? The amount of sugar that's in SODA's is a 185 00:12:31,240 --> 00:12:35,080 Speaker 2: treats are nice. It does have like about half again 186 00:12:35,120 --> 00:12:39,560 Speaker 2: as more caffeine as most cola's, so you know, watch 187 00:12:39,559 --> 00:12:43,440 Speaker 2: out for that if your caffeine sensitive I don't know, 188 00:12:43,679 --> 00:12:44,719 Speaker 2: and drink responsibly. 189 00:12:46,960 --> 00:12:56,079 Speaker 1: Yeah, yeah, well we do have some numbers for you, 190 00:12:56,600 --> 00:12:57,120 Speaker 1: but we do. 191 00:12:58,440 --> 00:13:03,200 Speaker 2: In twenty two YouTube personality bad Lens, I'm not sure 192 00:13:03,200 --> 00:13:05,320 Speaker 2: if I'm saying that right. I've not watched his videos. 193 00:13:05,360 --> 00:13:08,880 Speaker 2: I'm sorry. He set the Guinness record for the fastest 194 00:13:09,040 --> 00:13:12,520 Speaker 2: time to drink a leader of soda using Mountain Dew, 195 00:13:12,960 --> 00:13:20,200 Speaker 2: and that time was six point eight seconds. Oh yeah, 196 00:13:20,240 --> 00:13:23,080 Speaker 2: I feel like I would be belching forever after that. 197 00:13:23,920 --> 00:13:27,360 Speaker 1: My body physically reacted to that. 198 00:13:27,400 --> 00:13:32,440 Speaker 2: Okay, but yeah, it is. It is very popular. Mountain 199 00:13:32,480 --> 00:13:36,360 Speaker 2: Dew is a nine billion dollar global brand. It is 200 00:13:36,520 --> 00:13:40,679 Speaker 2: apparently the number one soft drink sold in single servings 201 00:13:41,480 --> 00:13:45,839 Speaker 2: and is thus purchased with the highest frequency of any 202 00:13:45,920 --> 00:13:46,480 Speaker 2: soft drink. 203 00:13:48,760 --> 00:13:53,600 Speaker 1: Wow, I really, listeners, I really hope you write in 204 00:13:53,640 --> 00:13:57,360 Speaker 1: about this, because people do have a love for it. 205 00:13:57,400 --> 00:14:01,720 Speaker 1: They have a passion for it, and it's almost ironic 206 00:14:01,840 --> 00:14:05,160 Speaker 1: in a lot of cases. Yeah, but in some cases 207 00:14:05,200 --> 00:14:10,440 Speaker 1: it's not Like in some cases it's a genuine I 208 00:14:10,520 --> 00:14:16,280 Speaker 1: just love this thing that's really making fun of itself almost. Yeah. Yeah, 209 00:14:16,600 --> 00:14:16,959 Speaker 1: it is. 210 00:14:17,040 --> 00:14:21,880 Speaker 2: It is that that strange brand of of right of 211 00:14:21,880 --> 00:14:28,400 Speaker 2: of like earnest goofiness. Yeah, that can be enjoyed earnestly 212 00:14:28,600 --> 00:14:33,280 Speaker 2: or ironically. And uh and and yeah, and there's there's 213 00:14:33,320 --> 00:14:35,520 Speaker 2: a lot of you know, conversation to be had here 214 00:14:35,600 --> 00:14:40,360 Speaker 2: about about the soda industry in general, and and the 215 00:14:40,480 --> 00:14:44,040 Speaker 2: kind of and and the and the health concerns around 216 00:14:44,120 --> 00:14:48,640 Speaker 2: that that have really been pressed upon us in recent years, 217 00:14:48,840 --> 00:14:52,920 Speaker 2: and the sort of backlash against that in terms of like, man, 218 00:14:53,040 --> 00:14:56,640 Speaker 2: let me enjoy one thing, let me enjoy, like, let 219 00:14:56,720 --> 00:15:00,960 Speaker 2: me have a vice that's soda pop, come on, man, right, 220 00:15:02,040 --> 00:15:05,160 Speaker 2: and a lot of conversation about that, and we we 221 00:15:05,240 --> 00:15:08,360 Speaker 2: are going. I did not know the history of this brand, 222 00:15:09,320 --> 00:15:11,920 Speaker 2: and I am so excited to get into it with y'all. 223 00:15:12,400 --> 00:15:14,080 Speaker 2: And we are going to do that as soon as 224 00:15:14,080 --> 00:15:15,840 Speaker 2: we get back from a quick break for a word 225 00:15:15,880 --> 00:15:26,600 Speaker 2: from our sponsors, and we're back. 226 00:15:26,600 --> 00:15:31,680 Speaker 1: Thank you sponsors, Yes, thank you, yes, so again. See 227 00:15:31,760 --> 00:15:37,800 Speaker 1: our episodes on soda, various types of soda, other beverages 228 00:15:37,880 --> 00:15:40,440 Speaker 1: as well, maybe even Sundays. 229 00:15:40,680 --> 00:15:43,240 Speaker 2: I have lemonade maybe yeah. 230 00:15:42,960 --> 00:15:44,720 Speaker 1: Lemonade, that's a good one, but. 231 00:15:44,720 --> 00:15:47,960 Speaker 2: Yes, Sunday's definitely ties in share the whole soda fountain. 232 00:15:48,000 --> 00:15:54,760 Speaker 1: Feel yeah, all right, so all right. Mountain Dew was 233 00:15:54,800 --> 00:15:59,240 Speaker 1: invented in the nineteen forties by Knoxville residents and sons 234 00:15:59,280 --> 00:16:03,440 Speaker 1: of German Immage. It's Barney and Olie Hartman. The story 235 00:16:03,480 --> 00:16:06,360 Speaker 1: goes that in the wake of World War One. They 236 00:16:06,400 --> 00:16:11,560 Speaker 1: managed an orange crush bottling plant in Augusta, Georgia, and 237 00:16:11,720 --> 00:16:15,760 Speaker 1: after work they liked enjoying a drink, particularly Old Taylor, 238 00:16:15,920 --> 00:16:19,440 Speaker 1: Kentucky straight bourbon whiskey that they would then mix with 239 00:16:19,520 --> 00:16:23,760 Speaker 1: something called Natural Setup, which was a carbonated lemon lime 240 00:16:23,880 --> 00:16:28,040 Speaker 1: drink similar to sprite from what I've read, and a 241 00:16:28,040 --> 00:16:30,760 Speaker 1: lot of the advertising for this drink called it very healthful. 242 00:16:31,440 --> 00:16:33,920 Speaker 1: That was a sort of rabbit hole that I went 243 00:16:34,000 --> 00:16:37,040 Speaker 1: down that didn't really pan out to too much, but yeah, 244 00:16:37,080 --> 00:16:38,040 Speaker 1: they called it healthy. 245 00:16:38,240 --> 00:16:41,520 Speaker 2: Yeah, that was a pretty common thing to say about well, 246 00:16:41,600 --> 00:16:45,840 Speaker 2: basically anything at the time. But we were still going 247 00:16:45,880 --> 00:16:51,960 Speaker 2: through the period where carbonated drinks were associated with healthfulness. 248 00:16:52,680 --> 00:16:57,120 Speaker 1: Yes, okay. So in nineteen thirty two, the plant that 249 00:16:57,160 --> 00:17:00,440 Speaker 1: these brothers were working at went bankrupt and they moved 250 00:17:00,440 --> 00:17:04,359 Speaker 1: on to manage this plant in Knoxville, but they diversified 251 00:17:04,400 --> 00:17:06,560 Speaker 1: because they didn't want the same thing to happen again. 252 00:17:07,400 --> 00:17:11,080 Speaker 1: For instance, once prohibition ended in nineteen thirty four, they 253 00:17:11,119 --> 00:17:14,679 Speaker 1: started selling beer, but they also were selling things like 254 00:17:14,720 --> 00:17:21,840 Speaker 1: PUPSI and they branded themselves the Hartman Beverage Company. Problem 255 00:17:21,880 --> 00:17:27,080 Speaker 1: though they couldn't get a hold of their favorite mixer, 256 00:17:27,680 --> 00:17:32,520 Speaker 1: Natural Setup Knoxville didn't sell it, so they decided to 257 00:17:32,720 --> 00:17:37,280 Speaker 1: make their own version to that end, and I love this. 258 00:17:37,840 --> 00:17:43,160 Speaker 1: They reached out to William Henry Billy Jones, the master 259 00:17:43,280 --> 00:17:47,800 Speaker 1: flavor mixer of the Tip Corporation, for help in creating 260 00:17:47,800 --> 00:17:50,960 Speaker 1: a carbonated, non alcoholic drink that would lend itself to 261 00:17:51,000 --> 00:17:54,560 Speaker 1: being a mixer. I love that. They were like, we 262 00:17:54,600 --> 00:17:56,600 Speaker 1: want this, Let's reach out to somebody. 263 00:17:57,760 --> 00:17:59,680 Speaker 2: Let's find someone in the industry who could make this happen. 264 00:18:00,160 --> 00:18:01,200 Speaker 2: Go uh huh. 265 00:18:01,280 --> 00:18:06,159 Speaker 1: Yes. So on occasion they would bottle some samples of 266 00:18:06,160 --> 00:18:11,960 Speaker 1: what they called Personal Setup for themselves and those in 267 00:18:12,000 --> 00:18:17,200 Speaker 1: their circles. And this was a clear lemon lime flavored 268 00:18:17,280 --> 00:18:21,080 Speaker 1: drink similar to Seven Upper Sprites. And the joke was 269 00:18:21,600 --> 00:18:25,480 Speaker 1: that it was as good as mountain dew because when 270 00:18:25,520 --> 00:18:28,880 Speaker 1: it was used as a mixer, the resulting drink tasted 271 00:18:28,960 --> 00:18:31,640 Speaker 1: as good as moonshine. 272 00:18:31,880 --> 00:18:36,840 Speaker 2: Mountain dew being a synonym for moonshine in many Tennessee 273 00:18:37,240 --> 00:18:41,560 Speaker 2: and other Appalachian area circles. 274 00:18:42,240 --> 00:18:48,400 Speaker 1: Yes, which we'll get into more later. Legally, that being said, though, 275 00:18:48,440 --> 00:18:51,440 Speaker 1: they were not the first at all to create a 276 00:18:52,200 --> 00:18:57,080 Speaker 1: dew beverage out of Knoxville. Even at least two decades earlier, 277 00:18:57,440 --> 00:19:01,720 Speaker 1: Max licked an immigrant out of hungery, sold barrel shaped 278 00:19:01,840 --> 00:19:06,000 Speaker 1: bottles of what he called do four a knicle. People 279 00:19:06,040 --> 00:19:09,240 Speaker 1: could purchase eight ounce bottles of all kinds of flavors, 280 00:19:09,280 --> 00:19:14,159 Speaker 1: including mountain dew, which was quote sparkling white, pure lemon. 281 00:19:15,320 --> 00:19:23,920 Speaker 1: Sounds pretty similar to me, but anyway. The Hartman brothers 282 00:19:24,000 --> 00:19:28,360 Speaker 1: debuted green bottles of mountain dew at a Gatlinburg bottling convention, 283 00:19:29,240 --> 00:19:32,040 Speaker 1: and their labels were truly striking. They depicted a man 284 00:19:32,640 --> 00:19:37,240 Speaker 1: barefoot and overalls, toting a rifle and a jug of moonshine. 285 00:19:37,680 --> 00:19:41,159 Speaker 1: The design was done by the Hartman's neighbor, who was 286 00:19:41,440 --> 00:19:43,680 Speaker 1: just in high school at the time, and it implied 287 00:19:43,720 --> 00:19:47,919 Speaker 1: that basically they were brewing mountain dew like moonshine. They 288 00:19:47,960 --> 00:19:52,280 Speaker 1: were brewing this drink, and they really leaned into that, 289 00:19:52,960 --> 00:20:00,119 Speaker 1: adopting slogans like it'll tickle your innards and yahooo. A 290 00:20:00,160 --> 00:20:04,320 Speaker 1: later label showed the hillbilly character who was called Grand Pappy, 291 00:20:04,640 --> 00:20:10,119 Speaker 1: shooting at a government official I believe who was looking 292 00:20:10,160 --> 00:20:12,000 Speaker 1: into them making moonshine. 293 00:20:12,080 --> 00:20:15,280 Speaker 2: Yeah, yeah, that was the clear Yeah. 294 00:20:14,880 --> 00:20:20,240 Speaker 1: Yes, definitely. However, people weren't really into the flavor. The 295 00:20:20,480 --> 00:20:24,600 Speaker 1: Tri City Beverage Company stepped in. They were big fans 296 00:20:24,720 --> 00:20:28,240 Speaker 1: of the imagery and of the bottles, and the company 297 00:20:28,359 --> 00:20:32,679 Speaker 1: tapped Billy Jones again to change the formula into something 298 00:20:32,680 --> 00:20:37,400 Speaker 1: that was more of a sparkling, citrusy lemonade with more 299 00:20:37,440 --> 00:20:42,520 Speaker 1: sugar and caffeine. They called this a Tri City lemonade. 300 00:20:42,600 --> 00:20:45,920 Speaker 1: And they decided to put it into the Mountain Dew bottles, 301 00:20:45,960 --> 00:20:49,200 Speaker 1: this thing that they loved so much of the branding, 302 00:20:49,320 --> 00:20:54,200 Speaker 1: and rebrand the name as the New Mountain Dew in 303 00:20:54,400 --> 00:20:58,199 Speaker 1: nineteen sixty and it was a huge hit. It was 304 00:20:58,320 --> 00:21:03,560 Speaker 1: doing so well that Pepsi purchased it in nineteen sixty four. 305 00:21:04,280 --> 00:21:11,280 Speaker 1: They loved what they called the quote frankly, hillbilly appeal. Wow. Yeah. 306 00:21:11,520 --> 00:21:14,840 Speaker 1: At Pepsi Cola's bottling convention in New York that same year, 307 00:21:15,359 --> 00:21:19,720 Speaker 1: they built a hillbilly cabin where they offered samples of 308 00:21:19,760 --> 00:21:22,840 Speaker 1: what they called Mountain Elixir Mountain Dew. 309 00:21:23,920 --> 00:21:27,320 Speaker 2: Yeah, this was a whole This was a whole thing. 310 00:21:27,760 --> 00:21:32,520 Speaker 2: Like apparently the server on hand at this hillbilly cabin was, 311 00:21:33,040 --> 00:21:36,880 Speaker 2: you know, some actor vaguely in character is Miss Daisy May. 312 00:21:39,840 --> 00:21:43,159 Speaker 2: There was a commercial, like an animated commercial for the 313 00:21:43,640 --> 00:21:48,000 Speaker 2: soda in nineteen sixty six with a guy on a 314 00:21:48,040 --> 00:21:55,080 Speaker 2: banjo and he was singing in this like vaguely hillbilly 315 00:21:55,440 --> 00:21:58,000 Speaker 2: manor one of the lines as sure as shoot and 316 00:21:58,040 --> 00:21:59,240 Speaker 2: there's a bang in every bottle. 317 00:22:02,600 --> 00:22:02,760 Speaker 1: There. 318 00:22:02,960 --> 00:22:06,840 Speaker 2: There was a bit of a trend mid century celebrating 319 00:22:07,000 --> 00:22:10,520 Speaker 2: like at once celebrating and mocking, like the down home 320 00:22:10,600 --> 00:22:16,280 Speaker 2: independence and folksiness of rural mountain populations in America, like 321 00:22:16,359 --> 00:22:19,720 Speaker 2: people up in the Ozarks or the Appalachians, like considered 322 00:22:19,720 --> 00:22:23,240 Speaker 2: the sitcom The Beverly Hillbillies, which debuted two years before 323 00:22:23,280 --> 00:22:26,800 Speaker 2: Pepsi bought this brand in nineteen sixty two. Green Acres 324 00:22:26,840 --> 00:22:29,800 Speaker 2: would come out in nineteen sixty five. It was it 325 00:22:29,840 --> 00:22:33,679 Speaker 2: was kind of a thing, kind of a weird, classist, 326 00:22:34,000 --> 00:22:36,240 Speaker 2: slightly racist thing. 327 00:22:38,400 --> 00:22:44,120 Speaker 1: Yeah, and it did kind of go away. Pepsi did 328 00:22:44,160 --> 00:22:47,960 Speaker 1: away with much of this hillbilly imagery in the nineteen seventies, 329 00:22:47,960 --> 00:22:51,560 Speaker 1: but they kept the bare feet with a campaign targeted 330 00:22:51,600 --> 00:22:56,919 Speaker 1: towards teens in the city with the slogan get that 331 00:22:57,040 --> 00:23:03,680 Speaker 1: barefoot feeling. I understand vaguely what they were trying to do, 332 00:23:03,840 --> 00:23:06,720 Speaker 1: but as someone coming from like my time. 333 00:23:06,520 --> 00:23:07,200 Speaker 2: The future. 334 00:23:07,880 --> 00:23:14,000 Speaker 1: Yeah, this feels kind of hilarious and very strange to. 335 00:23:13,920 --> 00:23:22,040 Speaker 2: Me, right right, like, drink this country, drink urban teens 336 00:23:22,080 --> 00:23:27,520 Speaker 2: in order to be a better hippie, I'm not get 337 00:23:27,520 --> 00:23:28,560 Speaker 2: more in touch with nature. 338 00:23:29,400 --> 00:23:33,080 Speaker 1: It kind of felt like, hey, kids, you're in the city, 339 00:23:34,320 --> 00:23:38,560 Speaker 1: drink this and you'll become one with nature. Yeah. I 340 00:23:38,560 --> 00:23:40,680 Speaker 1: don't know if that's exactly what they were trying to do, 341 00:23:40,720 --> 00:23:43,480 Speaker 1: but that is definitely not the last time that they 342 00:23:43,560 --> 00:23:49,320 Speaker 1: went for a youth demographic. I will say in the 343 00:23:49,400 --> 00:23:54,600 Speaker 1: nineteen nineties, Mountain Dew branding went hard, and I mean 344 00:23:54,760 --> 00:23:59,320 Speaker 1: like for extreme sports, and it's very difficult for someone 345 00:23:59,359 --> 00:24:01,600 Speaker 1: who grew up in this time not to do that 346 00:24:01,680 --> 00:24:04,640 Speaker 1: voice when talking about Mountain Dew. 347 00:24:05,000 --> 00:24:08,800 Speaker 2: At sea above in my explanation of what it is. 348 00:24:08,960 --> 00:24:10,760 Speaker 2: That's yeah, yep. 349 00:24:10,800 --> 00:24:17,440 Speaker 1: Yes. Their names and flavors became more bombastic. They were 350 00:24:17,560 --> 00:24:21,000 Speaker 1: very in your face. Code Red, which is probably one 351 00:24:21,000 --> 00:24:23,879 Speaker 1: of the most well known ones, hit the shelves in 352 00:24:23,920 --> 00:24:28,840 Speaker 1: two thousand and one, and then in two thousand and 353 00:24:28,920 --> 00:24:34,800 Speaker 1: four we got the Unholy matrimony jak Kay of Mountain 354 00:24:34,920 --> 00:24:40,560 Speaker 1: Dew and Taco Bell yep, yes, and they came together 355 00:24:40,680 --> 00:24:44,359 Speaker 1: to create a flavor to be sold at Taco Bell's restaurants, 356 00:24:44,920 --> 00:24:51,040 Speaker 1: and voila, this bluish greenish flavor called Baja Blast was born. 357 00:24:51,800 --> 00:24:55,360 Speaker 2: It's sort of it's like a slightly fruity lime flavor. 358 00:24:55,960 --> 00:25:01,480 Speaker 1: Yeah, and people loved it. They loved it it again, 359 00:25:01,640 --> 00:25:07,040 Speaker 1: it's hard to say ironically or earnestly both. Perhaps alongside 360 00:25:07,080 --> 00:25:09,600 Speaker 1: their tacos or as a mixer and drinks, I read 361 00:25:09,640 --> 00:25:14,199 Speaker 1: people like to mix it with stuff. Somewhat comically. In 362 00:25:14,240 --> 00:25:18,000 Speaker 1: my opinion, this seemed to spur Mountain Dew marketers to 363 00:25:18,080 --> 00:25:24,240 Speaker 1: go after the gamer demographic. And you can read about this, 364 00:25:24,359 --> 00:25:27,440 Speaker 1: but they seem to be thinking, like, you need food 365 00:25:27,520 --> 00:25:32,160 Speaker 1: and energy to fuel your gaming. Well, it's too much 366 00:25:32,240 --> 00:25:36,159 Speaker 1: to make a cup of coffee that's gonna take time. 367 00:25:36,760 --> 00:25:40,800 Speaker 1: You need the ease and convenience of Mountain Doom in 368 00:25:40,840 --> 00:25:46,720 Speaker 1: a variety of interesting colors and flavors and also names. Yeah. 369 00:25:46,800 --> 00:25:50,000 Speaker 2: Yeah, there was a there was a big push for 370 00:25:50,160 --> 00:25:57,040 Speaker 2: like for like like oh, like gamers are they'll buy 371 00:25:57,080 --> 00:26:02,080 Speaker 2: stuff lazy people who like junk food, So let's just 372 00:26:02,240 --> 00:26:06,479 Speaker 2: roll with that. I that is again a stereotype, and 373 00:26:06,520 --> 00:26:09,120 Speaker 2: not a very kind one, but here we are. 374 00:26:10,840 --> 00:26:16,119 Speaker 1: Yeah. Yeah, and to that end, they did start doing 375 00:26:16,160 --> 00:26:19,720 Speaker 1: these promos and partnerships with game releases and also releasing 376 00:26:19,800 --> 00:26:25,679 Speaker 1: flavors with these names like Voltage, very game related. But 377 00:26:25,920 --> 00:26:30,800 Speaker 1: they also partnered with other brands that might be in 378 00:26:30,840 --> 00:26:33,080 Speaker 1: that realm that you're talking about, Lauren of you know, 379 00:26:34,440 --> 00:26:42,040 Speaker 1: Lazy gaber stereotype. Dorito's. They partnered with Dorito's. Originally they 380 00:26:42,119 --> 00:26:47,920 Speaker 1: tried to create this thing called Deweedos, which, yes, which 381 00:26:48,000 --> 00:26:53,760 Speaker 1: was a Dorrito's flavored mountain dew that was ultimately abandoned. Yes, 382 00:26:55,280 --> 00:26:59,000 Speaker 1: but they came together again in twenty twenty for mountain 383 00:26:59,080 --> 00:27:03,480 Speaker 1: Dew flavor Doritos, which I understand worked out better. 384 00:27:04,080 --> 00:27:09,360 Speaker 2: I can imagine that. Yeah, yeah, yeah, yeah, I guess 385 00:27:10,160 --> 00:27:12,480 Speaker 2: speaking of the gamer related market. 386 00:27:12,640 --> 00:27:12,800 Speaker 1: Yeah. 387 00:27:12,880 --> 00:27:15,639 Speaker 2: In twenty thirteen, they released their line of energy drinks 388 00:27:15,640 --> 00:27:20,800 Speaker 2: called Kickstart, the concept being that they're healthier, they have 389 00:27:20,960 --> 00:27:24,920 Speaker 2: less sugar and the addition of fruit juice concentrate as flavorings, 390 00:27:26,119 --> 00:27:30,120 Speaker 2: which is apparently one of PepsiCo's most successful product launches 391 00:27:30,160 --> 00:27:38,440 Speaker 2: from that decade. Wow, all right, Yeah. In twenty fifteen, 392 00:27:39,320 --> 00:27:43,320 Speaker 2: PepsiCo came out with an offshoot Kraft Soda craft Sodas. 393 00:27:43,720 --> 00:27:46,320 Speaker 2: This was kind of like like in the swing of 394 00:27:46,359 --> 00:27:49,480 Speaker 2: the craft cocktail and craft beer movement, there was a 395 00:27:49,560 --> 00:27:52,200 Speaker 2: kind of craft soda movement around the same time, and 396 00:27:52,320 --> 00:27:54,679 Speaker 2: so yeah, so they came out out with this craft 397 00:27:54,720 --> 00:27:59,120 Speaker 2: soda called Mountain Dew dow Shine, which was a clear 398 00:27:59,200 --> 00:28:02,760 Speaker 2: soda with citrus flavoring that came in glass bottles or 399 00:28:02,840 --> 00:28:06,359 Speaker 2: a larger glass jug with good Old Willy the Hillbilly 400 00:28:06,400 --> 00:28:07,639 Speaker 2: on the packaging. 401 00:28:09,400 --> 00:28:16,400 Speaker 1: Good Old Willy the Hillbilly. Well. In twenty sixteen, PepsiCo 402 00:28:16,640 --> 00:28:21,040 Speaker 1: got entangled in a legal battle with a moonshine distillery, 403 00:28:21,560 --> 00:28:27,040 Speaker 1: Old Smoky, for their trademark application for All Smoky mountain 404 00:28:27,080 --> 00:28:28,520 Speaker 1: Dew moonshine. 405 00:28:29,359 --> 00:28:34,160 Speaker 2: Yeah. Old Smokey had filed this trademark application the previous year, 406 00:28:34,200 --> 00:28:38,240 Speaker 2: twenty fifteen, in September, though do I had to look 407 00:28:38,240 --> 00:28:42,280 Speaker 2: into this, Dewshine had beat them by a few months. 408 00:28:42,320 --> 00:28:45,160 Speaker 2: It was released in March of that year, and then 409 00:28:45,360 --> 00:28:48,400 Speaker 2: All Smoky filed their trademark application. I don't know if 410 00:28:48,400 --> 00:28:50,680 Speaker 2: the two were related. I just needed to know for 411 00:28:50,760 --> 00:28:52,760 Speaker 2: personal vindication which one had come first. 412 00:28:54,440 --> 00:28:59,680 Speaker 1: Absolutely. Old Smokey's founder argued that for a very long time, 413 00:29:00,000 --> 00:29:04,520 Speaker 1: mountain dew had been a term used in moonshining since 414 00:29:04,560 --> 00:29:07,480 Speaker 1: at least in nineteen twenties, and that mountain dew was 415 00:29:07,600 --> 00:29:11,760 Speaker 1: first used in the US in an eighteen ninety trademark 416 00:29:11,920 --> 00:29:14,920 Speaker 1: for distilled spirits product. 417 00:29:14,680 --> 00:29:19,280 Speaker 2: Which is correct, that's absolutely the Truth's yes, that is 418 00:29:19,320 --> 00:29:23,600 Speaker 2: the history of that term, and that is clearly what 419 00:29:24,240 --> 00:29:28,720 Speaker 2: this brand was banking on when they named their product that. 420 00:29:28,720 --> 00:29:30,720 Speaker 2: That is obviously what they were referencing. 421 00:29:30,880 --> 00:29:36,520 Speaker 1: So like, yeah, anyway, Yeah, it did kind of crack 422 00:29:36,600 --> 00:29:39,200 Speaker 1: me up when I was like, well, mountain dew, you 423 00:29:40,000 --> 00:29:44,440 Speaker 1: leaned into that, and your whole product is kind of 424 00:29:44,520 --> 00:29:51,760 Speaker 1: that leaning into that moonshine history. So anyway, in twenty nineteen, 425 00:29:52,360 --> 00:29:58,120 Speaker 1: KFC got their first I'm saying, their first exclusive mountain 426 00:29:58,160 --> 00:30:01,320 Speaker 1: dew flavor meant to pair well with their fried chicken 427 00:30:01,880 --> 00:30:03,000 Speaker 1: Sweet Lightning. 428 00:30:03,240 --> 00:30:07,680 Speaker 2: Mm hmm. It's a honey peach flavor, I guess, yeah, yeah, yep. 429 00:30:10,200 --> 00:30:13,160 Speaker 2: In twenty twenty one, PepsiCo did a mashup of two 430 00:30:13,200 --> 00:30:18,440 Speaker 2: of their brands to produce a Mountain Dew Flaming Hot soda. It's, 431 00:30:19,200 --> 00:30:23,760 Speaker 2: you know, paired with flaming hot cheetos. Yeah, it's apparently 432 00:30:23,800 --> 00:30:29,840 Speaker 2: like a spicy citrus flavor soda, and that Hard Soda 433 00:30:29,880 --> 00:30:32,200 Speaker 2: line was released in twenty twenty two. Yeah, it is 434 00:30:32,200 --> 00:30:38,160 Speaker 2: a malt beverage. The current flavors are classic, Baja, live Wire, 435 00:30:38,280 --> 00:30:39,080 Speaker 2: and Watermelon. 436 00:30:41,480 --> 00:30:45,480 Speaker 1: Yeah, it's an interesting it's an interesting brand because I 437 00:30:45,480 --> 00:30:49,400 Speaker 1: feel like when this news came out, everybody was talking 438 00:30:49,440 --> 00:30:52,440 Speaker 1: about it and it was, you know, in terms of 439 00:30:53,880 --> 00:30:58,520 Speaker 1: mountain dew in your face again, So they definitely have 440 00:30:58,600 --> 00:31:01,480 Speaker 1: a they have a cult of reputation. 441 00:31:01,920 --> 00:31:04,400 Speaker 2: Yeah, right, And I mean like in the cans of 442 00:31:04,440 --> 00:31:08,440 Speaker 2: this hard soda look like look like the packaging of 443 00:31:08,480 --> 00:31:12,600 Speaker 2: like Axe Body Spray or like Old Bay maybe like 444 00:31:12,640 --> 00:31:15,000 Speaker 2: the like the like the new like like Broie Old 445 00:31:15,080 --> 00:31:21,600 Speaker 2: Bay packaging. Right, it's it is. It is fascinating to 446 00:31:21,680 --> 00:31:26,200 Speaker 2: me and and right like like I was I was 447 00:31:26,200 --> 00:31:29,239 Speaker 2: telling Annie before we started recording, like I have up 448 00:31:29,240 --> 00:31:34,680 Speaker 2: on my other screen. This essay on on eater dot 449 00:31:34,720 --> 00:31:38,320 Speaker 2: Com from one Sarah bard b a I r D 450 00:31:39,200 --> 00:31:43,360 Speaker 2: about about how how you know she she's from Appalachia, 451 00:31:43,600 --> 00:31:47,840 Speaker 2: she loves mountain dew in this very nostalgic, earnest kind 452 00:31:47,880 --> 00:31:50,680 Speaker 2: of way, and how people have judged her for it, 453 00:31:50,800 --> 00:31:55,360 Speaker 2: how she has felt shame about it, and talking about 454 00:31:55,560 --> 00:32:03,160 Speaker 2: the sort of public moral down your nose. Luckiness. There's 455 00:32:03,200 --> 00:32:05,080 Speaker 2: a better word for it than that. But y'all, y'all 456 00:32:05,120 --> 00:32:08,160 Speaker 2: know what I mean when it comes to health and 457 00:32:09,280 --> 00:32:12,640 Speaker 2: that that sodas very in particular have have been tied 458 00:32:12,720 --> 00:32:15,200 Speaker 2: up in over the past couple decades, and you know, 459 00:32:15,320 --> 00:32:19,520 Speaker 2: like like, how dare you a person of education consume 460 00:32:19,920 --> 00:32:26,880 Speaker 2: something so frivolous and furthermore clearly unhealthy? Right? And and 461 00:32:26,960 --> 00:32:29,800 Speaker 2: it really does, it really does tie in to the 462 00:32:29,960 --> 00:32:34,080 Speaker 2: entire history of this company and the judgment of classes 463 00:32:34,160 --> 00:32:40,000 Speaker 2: and intelligence and what you consume. And I'm like, Wowser's PepsiCo, 464 00:32:40,120 --> 00:32:41,120 Speaker 2: you're just going for that? 465 00:32:43,560 --> 00:32:50,960 Speaker 1: Yeah, yeah, Once again, there's so much to be learned 466 00:32:52,920 --> 00:32:56,959 Speaker 1: from what you think is just the in your face 467 00:32:57,480 --> 00:33:04,400 Speaker 1: for me, the in your face nineties drink. Yeah, but 468 00:33:04,440 --> 00:33:07,560 Speaker 1: there's so much more to it and to be learned 469 00:33:07,560 --> 00:33:16,080 Speaker 1: from it. So yeah, listeners, please, if you have any thoughts, stories. 470 00:33:16,240 --> 00:33:22,760 Speaker 2: Stories, if you can quote, holy that whole, that whole 471 00:33:22,840 --> 00:33:24,920 Speaker 2: like like like I attack the darkness? Is there any 472 00:33:24,920 --> 00:33:29,120 Speaker 2: more mountain dew? Like if you know you know? Yeah, 473 00:33:29,320 --> 00:33:31,960 Speaker 2: if yeah, right in right in let us know. 474 00:33:33,080 --> 00:33:34,720 Speaker 1: There's a lot of if you know you know in 475 00:33:34,840 --> 00:33:39,360 Speaker 1: this way, well, yes, please write in but we do 476 00:33:39,600 --> 00:33:42,000 Speaker 1: have some listener mail all ready for you. 477 00:33:42,160 --> 00:33:43,880 Speaker 2: We do, and we are going to get into that 478 00:33:44,080 --> 00:33:46,120 Speaker 2: since we get back from one more quick break forward 479 00:33:46,160 --> 00:33:56,760 Speaker 2: from our sponsors, and we're back. 480 00:33:56,760 --> 00:34:00,760 Speaker 1: Thank you sponsor, Yes, thank you, and we're back with listen. 481 00:34:08,680 --> 00:34:13,279 Speaker 1: If you have not experienced a nineties commercial, I don't 482 00:34:13,280 --> 00:34:14,080 Speaker 1: know what to tell you. 483 00:34:15,040 --> 00:34:18,080 Speaker 2: There's lots of like of like snowboarding. 484 00:34:20,920 --> 00:34:24,640 Speaker 1: Like like alternative rock music. 485 00:34:24,440 --> 00:34:30,040 Speaker 2: Yeah, like angrier, yeah, like heavy guitar, yes, and like 486 00:34:30,120 --> 00:34:33,440 Speaker 2: everyone's hair was like just sticking straight up. 487 00:34:34,360 --> 00:34:42,000 Speaker 1: Right yeah, highlights probably, oh yeah, yeah yeah. And that's 488 00:34:42,520 --> 00:34:56,160 Speaker 1: for me very specifically my Mountain Dew experience. Yes, Connie wrote, 489 00:34:56,560 --> 00:34:59,600 Speaker 1: I just listened to your anniversary show and you seemed 490 00:34:59,640 --> 00:35:02,279 Speaker 1: amazing at the folks and bars that helped you when 491 00:35:02,320 --> 00:35:05,560 Speaker 1: you arrived at a new place. Well, I have to 492 00:35:05,600 --> 00:35:08,840 Speaker 1: tell you that this is a thing. We lived full 493 00:35:08,960 --> 00:35:12,400 Speaker 1: time in an RV for eight years, traveling the US 494 00:35:12,480 --> 00:35:15,759 Speaker 1: and Canada. Our pattern of traveling was to plot out 495 00:35:15,760 --> 00:35:18,440 Speaker 1: a route for each summer. We spent winters in Florida, 496 00:35:18,840 --> 00:35:21,000 Speaker 1: and we would spend about five to seven days in 497 00:35:21,080 --> 00:35:23,880 Speaker 1: each location and travel up to one hundred and fifty 498 00:35:23,880 --> 00:35:27,800 Speaker 1: mile radius to see things the first night. We would 499 00:35:27,800 --> 00:35:30,960 Speaker 1: almost always go to a bar, our local restaurant and 500 00:35:31,080 --> 00:35:34,640 Speaker 1: eat at the bar. We'd strike up conversations with locals 501 00:35:34,680 --> 00:35:37,840 Speaker 1: and ask what we absolutely had to do see eat 502 00:35:37,880 --> 00:35:41,040 Speaker 1: in the area. We found so many cool places that 503 00:35:41,120 --> 00:35:45,080 Speaker 1: way that aren't in any guide books. This is definitely 504 00:35:45,239 --> 00:35:48,360 Speaker 1: a recommended way to quickly find the best places in 505 00:35:48,520 --> 00:35:56,759 Speaker 1: any area you are visiting. Yeah. I love that. It's 506 00:35:56,800 --> 00:36:03,920 Speaker 1: so true because there's a difference between what is getting promoted, 507 00:36:04,000 --> 00:36:06,319 Speaker 1: what you can look up online, and just what people 508 00:36:06,400 --> 00:36:06,960 Speaker 1: are doing. 509 00:36:07,239 --> 00:36:12,399 Speaker 2: Oh absolutely in that area. Absolutely. Yeah, and and right 510 00:36:12,520 --> 00:36:15,520 Speaker 2: and like and like the right, the right, the right 511 00:36:15,560 --> 00:36:18,239 Speaker 2: person you strike up that conversation with No's and is 512 00:36:18,320 --> 00:36:20,279 Speaker 2: so excited to share that information with you. 513 00:36:21,760 --> 00:36:23,600 Speaker 1: Yes, and I love it. I love when they are 514 00:36:23,719 --> 00:36:26,160 Speaker 1: like you have to get Not only do they tell 515 00:36:26,200 --> 00:36:29,520 Speaker 1: you where to go, they know their name of the 516 00:36:29,560 --> 00:36:32,239 Speaker 1: person who works there. They're like, okay, and you have 517 00:36:32,320 --> 00:36:35,239 Speaker 1: to get this dish and also this drink. Like they 518 00:36:35,280 --> 00:36:40,359 Speaker 1: have such specific memories and thoughts and opinions about it, 519 00:36:40,400 --> 00:36:45,239 Speaker 1: and it's so lovely. We really like on so many 520 00:36:45,239 --> 00:36:50,279 Speaker 1: of our trips. Well, just somebody will be interviewing at 521 00:36:50,280 --> 00:36:52,359 Speaker 1: the end, we'll say where are you going after this? 522 00:36:53,360 --> 00:36:57,600 Speaker 1: And we'll be like oh, and they would be here's 523 00:36:57,600 --> 00:37:00,640 Speaker 1: where you go. Yeah, this is what you get. 524 00:37:00,760 --> 00:37:05,400 Speaker 2: Yeah, go to here, trust me, don't ask questions, just 525 00:37:05,480 --> 00:37:06,000 Speaker 2: leave now. 526 00:37:06,880 --> 00:37:11,719 Speaker 1: And we did. All right, all right, done, and it 527 00:37:11,760 --> 00:37:14,040 Speaker 1: worked out. It's great. 528 00:37:14,560 --> 00:37:17,960 Speaker 2: Always trust, always trust the locals over the over the internet, 529 00:37:18,840 --> 00:37:23,279 Speaker 2: which I know is terrifying advice a certain way, but yes, 530 00:37:24,760 --> 00:37:25,400 Speaker 2: if you can. 531 00:37:25,320 --> 00:37:29,200 Speaker 1: And it's like there for you, but yeah, you can 532 00:37:29,360 --> 00:37:30,160 Speaker 1: get the locals. 533 00:37:30,280 --> 00:37:37,120 Speaker 2: Yeah yeah. Eric wrote love listener Mail and episodes of 534 00:37:37,200 --> 00:37:40,400 Speaker 2: listener Mail. I really enjoy hearing the diversity of the listeners, 535 00:37:40,440 --> 00:37:44,080 Speaker 2: the experiences, the memories, the recipes, the cage matches. With 536 00:37:44,239 --> 00:37:47,359 Speaker 2: Charles E. Fromage, it is always fun to hear how 537 00:37:47,360 --> 00:37:49,239 Speaker 2: a food or ingredient can be used in so many 538 00:37:49,239 --> 00:37:52,400 Speaker 2: different ways or evoke such comfort. Food is definitely a 539 00:37:52,400 --> 00:37:56,439 Speaker 2: great uniter more food, less, hate and fighting. I don't 540 00:37:56,480 --> 00:37:59,040 Speaker 2: know if you ever watched not Another Cooking show on YouTube, 541 00:37:59,040 --> 00:38:01,640 Speaker 2: but I highly recommend it. He's almost always wearing the 542 00:38:01,680 --> 00:38:04,799 Speaker 2: shirt hate less, cook more. I think that sounds like 543 00:38:04,800 --> 00:38:08,800 Speaker 2: a good motto to live out. Lingoenberries are definitely interesting. 544 00:38:09,000 --> 00:38:11,640 Speaker 2: I've had a couple of different preparations both sweet and tart. 545 00:38:12,000 --> 00:38:14,319 Speaker 2: Something you should try when you can. I found that 546 00:38:14,360 --> 00:38:16,520 Speaker 2: if you get a slightly sweet one and pair it 547 00:38:16,600 --> 00:38:19,000 Speaker 2: up with some bold sausage or other meat, it does 548 00:38:19,080 --> 00:38:21,440 Speaker 2: give a little pop to the food. A bit of 549 00:38:21,480 --> 00:38:23,680 Speaker 2: spicy sausage with a little dab of the jam or 550 00:38:23,760 --> 00:38:28,280 Speaker 2: chutney is just difficult to describe. Chili crisp is another 551 00:38:28,320 --> 00:38:30,680 Speaker 2: great condiment. It works on a lot of dishes to 552 00:38:30,680 --> 00:38:35,800 Speaker 2: add that burst of flavor or some different texture. M 553 00:38:37,200 --> 00:38:44,400 Speaker 2: Oh yeah, yeah, yes, Annie just like went to dreamland 554 00:38:44,440 --> 00:38:51,200 Speaker 2: for a second. Answer that palpable silence, just pondering. 555 00:38:51,560 --> 00:38:57,640 Speaker 1: Oh my gosh. Yes, we love the listener male episodes, 556 00:38:57,640 --> 00:39:00,480 Speaker 1: and we love when you listeners interact with each other. 557 00:39:00,600 --> 00:39:03,440 Speaker 1: Oh yeah, and answer each other. That's like one of 558 00:39:03,440 --> 00:39:09,000 Speaker 1: the best things. So please keep that up. Yes, chucky 559 00:39:09,239 --> 00:39:19,919 Speaker 1: cheese also give me falls, also gives pause. I can't 560 00:39:19,960 --> 00:39:22,120 Speaker 1: wait to hear I hope, I hope more listeners write 561 00:39:22,120 --> 00:39:23,719 Speaker 1: in about chuck E cheese in Australia. 562 00:39:24,320 --> 00:39:28,359 Speaker 2: Yeah, I'm so curious about how that goes over I mean, 563 00:39:28,440 --> 00:39:31,120 Speaker 2: I guess I'm curious about how it goes over here too. 564 00:39:31,640 --> 00:39:33,279 Speaker 1: Yeah, I'm just anywhere. 565 00:39:33,360 --> 00:39:39,239 Speaker 2: Yeah, it's just a very curious phenomenon to me, yeah 566 00:39:39,920 --> 00:39:43,480 Speaker 2: it is, but yeah, but absolutely food is a uniter 567 00:39:43,800 --> 00:39:48,080 Speaker 2: and yeah I hate less cook Moore is Ace's slogan. 568 00:39:49,280 --> 00:39:55,960 Speaker 1: Absolutely absolutely well. Thanks so much to these listeners for 569 00:39:56,000 --> 00:39:57,799 Speaker 1: writing in. If you would like to write to us, 570 00:39:57,800 --> 00:40:01,200 Speaker 1: you can. Our email is hello atapod dot com. But 571 00:40:01,280 --> 00:40:03,279 Speaker 1: we are also on social media. You can find us 572 00:40:03,320 --> 00:40:06,680 Speaker 1: on Twitter, Facebook, and Instagram at saver pod and we 573 00:40:06,719 --> 00:40:09,080 Speaker 1: do hope to hear from you. Save is production of 574 00:40:09,120 --> 00:40:13,160 Speaker 1: iHeartRadio four more podcasts Myheartradio. You can visit the iHeartRadio app, 575 00:40:13,320 --> 00:40:16,160 Speaker 1: Apple Podcasts, or wherever you listen to your favorite shows. 576 00:40:16,480 --> 00:40:19,200 Speaker 2: Thanks us always to our super producers Dylan Fagan and 577 00:40:19,200 --> 00:40:21,680 Speaker 2: Andrew Howard. Thanks to you for listening, and we hope 578 00:40:21,680 --> 00:40:31,080 Speaker 2: that lots more good things are coming your way.