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Speaker 1: Wake that ass up in the morning.

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Speaker 2: The Breakfast Club Morning.

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Speaker 3: Everybody is DJ Envy Jess Hilarious, Charlamagne the guy. We

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Speaker 3: are the Breakfast Club Lawnla Rose is here with us

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Speaker 3: this morning, and we got some special.

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Speaker 2: Guests in the building.

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Speaker 3: We have Derek Johnson, the president of the nuable a

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Speaker 3: CP welcome here.

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Speaker 2: We have Scott Mills, CEO of b E T Good morning,

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Speaker 2: thank you for having me.

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Speaker 3: And we have a friend to the room, cousin to

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Speaker 3: the room, Chloe Balley. Ladies and gentlemen, welcome back.

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Speaker 4: Hello.

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Speaker 2: How you feeling. How's everybody?

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Speaker 5: Fantastic?

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Speaker 6: Cold?

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Speaker 1: Cold?

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Speaker 7: Oh you must not be from New York here, Hey,

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Speaker 7: I came up from Mississippi.

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Speaker 2: Man.

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Speaker 1: Oh yeah, that's what y'all based out of. No.

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Speaker 7: No, I live in jack Hippy, but at the headquarters Baltimore. Yeah,

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Speaker 7: got you, Officer La and New York and Baltimore got you,

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Speaker 7: all right.

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Speaker 3: So we're talking about the n double ACP Image Awards Live,

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Speaker 3: which goes down February twenty second. And you guys have

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Speaker 3: released some of the nominations this morning, and you're about

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Speaker 3: to tell us who's going to be the host.

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Speaker 5: Actually, we're not yet disclosing.

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Speaker 1: Okay, we're assume it is Chloe.

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Speaker 8: That's right.

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Speaker 1: You don't got to run the press right there you go.

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Speaker 5: And it's hard to be both a nominee and the host.

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Speaker 8: So that is correct the first for everything.

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Speaker 2: Why are you?

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Speaker 1: Why? People?

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Speaker 9: Family are definitely family, you know growing up as well,

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Speaker 9: Sis and I we would go and sing a lot

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Speaker 9: of times at you know, the events in Florida several times.

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Speaker 4: And things like that.

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Speaker 9: And it was just really special to be a part

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Speaker 9: of this today with praise this the movie I did

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Speaker 9: with Will Packer winning last year.

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Speaker 4: And you know.

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Speaker 9: It was a surprise to me today as we were

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Speaker 9: announcing some of the nominations, I got another gradual know that,

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Speaker 9: oh God is good, grateful.

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Speaker 1: I think the first time you all joined us in

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Speaker 1: a like eleven twelve.

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Speaker 8: Yeah, yeah, Well, I think.

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Speaker 10: It's important for you to be here with them, especially

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Speaker 10: putting your voice on it, because I think there's always

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Speaker 10: a conversation around like the war shows that we have

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Speaker 10: and whether people in level of celebrity supported or not.

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Speaker 10: So I think you being here in and you know,

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Speaker 10: being kind of like a face of it helps that

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Speaker 10: some too.

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Speaker 8: Right are you are you at all?

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Speaker 10: Like in working with the NAACP in these Image Awards,

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Speaker 10: are you at all getting out there for other award

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Speaker 10: shows and just kind of being a champion of that,

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Speaker 10: like in calling your friends and being like, hey, y'all

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Speaker 10: need to make sure y'all show up, Like what celebrities

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Speaker 10: are you like, Hey, make sure you show up, particularly Beyonce.

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Speaker 2: Before her.

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Speaker 8: You know, we getting there.

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Speaker 4: Yeah.

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Speaker 9: I think this one is really especially important because it

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Speaker 9: is honoring us in all of our blackness, and you know,

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Speaker 9: sometimes it's hard in this world and society today to

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Speaker 9: not feel valued or feel worthy enough. But definitely in

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Speaker 9: this space that the Image Awards, you know, we are

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Speaker 9: celebrating one another for not only our skin tone, but

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Speaker 9: also the incredible art that we put.

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Speaker 4: Into the world.

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Speaker 3: I was going to ask, is it very difficult to

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Speaker 3: get some of our celebrities, actors, actresses and sports.

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Speaker 7: Actually, since we've partnered with BT, we have not had

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Speaker 7: a problem get a listeners. Our biggest issue is the

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Speaker 7: comp schedule because during the awards seasons and so many

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Speaker 7: things going on. You got the NBA All Star, you

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Speaker 7: got the Super Bowl. But in terms of securing a listens,

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Speaker 7: we have not had a problem.

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Speaker 2: And how do we bring award shows back to where

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Speaker 2: it used to be?

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Speaker 1: Right?

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Speaker 2: I remember as a kid, money, money, money.

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Speaker 3: Was growing up as a kid, That's what we look

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Speaker 3: We expired to watch, we expired to We wanted to

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Speaker 3: see the NAACP Awards, we wanted to see the BET Awards,

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Speaker 3: and some of our biggest moments culturally came from those events,

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Speaker 3: Soul train as well.

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Speaker 2: How do we get back to that? Now you say money,

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Speaker 2: what does that money mean?

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Speaker 7: I mean the the large marketing houses actually put an

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Speaker 7: instance on black culture in a way which is not

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Speaker 7: exploited for their product line, but theirs supportive for the

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Speaker 7: culture's sake. What we have seen over time is a

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Speaker 7: devaluing of shows like Soul Trainers love Soul Trained, but

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Speaker 7: the escalation of resources for the Grammys or the Oscars

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Speaker 7: or the Emmys. While there their viewership has been going down.

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Speaker 7: They're still investing in it. But then I say, your

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Speaker 7: viewership is down, Yeah, you don't invest, But if you invest,

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Speaker 7: people want to see black entertainment. People want to appreciate

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Speaker 7: the culture. It is not just in the US, it's globally.

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Speaker 6: I agree with that, but you know, there are some

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Speaker 6: black people who think white ice is cold.

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Speaker 5: There absolutely are. I mean, I think one of the

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Speaker 5: things that was interesting post you know, that very brief

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Speaker 5: moment of racial renaissance we had in this country post

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Speaker 5: murder of George Floyd about right right at that moment,

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Speaker 5: the post that when we were preparing to do the

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Speaker 5: Image Awards with the NAACP, I would get these calls

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Speaker 5: from journalists and they'd say.

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Speaker 1: Is there still a need for the Image Awards? Haven't

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Speaker 1: aren't we beyond that?

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Speaker 5: And I said, so white right right, And I said,

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Speaker 5: you know, first of all, I think it that suggestion

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Speaker 5: means you really don't understand why the Image Awards exist.

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Speaker 5: It is not it doesn't exist because we were excluded

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Speaker 5: from other places. First and foremost, it is about that

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Speaker 5: our community values being recognized and celebrated by our community,

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Speaker 5: and that has absolute value. But the second thing is

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Speaker 5: what we understand about this country is it's terribly fickle.

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Speaker 5: Right so today, oh yes, we're wonderfully popular, and you

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Speaker 5: want to include us in all of your awards shows,

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Speaker 5: but you know this is not going to sustain And

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Speaker 5: what the NAACP and the partnership with BEET we have

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Speaker 5: a consistent commitment to celebrating excellence in our community. And

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Speaker 5: that's really what our partnership for the Image Awards is

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Speaker 5: all about.

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Speaker 6: You know, NAACP and BT, they are legacy brands, cultural institutions,

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Speaker 6: but what do they mean to people now?

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Speaker 7: Well, in many cases with NAACP is all about advocacy.

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Speaker 7: Right now as we sit here, we have several million

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Speaker 7: people who've had their student loans canceled because of the

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Speaker 7: Advocate NACP. When the campaign kicked off, that was our campaign.

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Speaker 7: We white labeled. Many people use our messaging, our branding.

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Speaker 7: But more important, we recognize that the number one employee

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Speaker 7: of African Americans in this country will government, well through

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Speaker 7: the government, and there it was a bill pass on

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Speaker 7: Obama that will called public service student loan forgiveness that

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Speaker 7: were not was utilized.

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Speaker 1: We advocated and.

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Speaker 7: Got the Bide administration to change it so that more

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Speaker 7: people qualify to get all of their dead forgiven, it's

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Speaker 7: close to five plus billion dollars that has impacted black

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Speaker 7: households as a result of that.

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Speaker 1: That's what the NAACP means.

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Speaker 9: Well.

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Speaker 7: More importantly, we cannot talk about what black folks think

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Speaker 7: White folks ice colder, and we don't support our black institutions,

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Speaker 7: So we talk about what is their value? What is

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Speaker 7: that relevance? Their relevance, and the value is what we

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Speaker 7: put into it, what we invest in it. And far

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Speaker 7: too many people with platforms talk about what we don't

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Speaker 7: have and don't invest in what we actually have.

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Speaker 6: I think because organizations, especially like NAACP, we don't know

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Speaker 6: what they still do. So even you saying that just now,

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Speaker 6: do y'all do a.

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Speaker 7: Good enough job of marketing that I don't know what

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Speaker 7: the rest of the club do, and talk about the

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Speaker 7: work that we do that you and I we can

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Speaker 7: talk about, because what happens in these scenarios it is

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Speaker 7: a better and struggle Natives talk about what we don't have,

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Speaker 7: what we can't do, as opposed to say, you know what,

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Speaker 7: let me check in to find out what they're doing

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Speaker 7: so we can promote this, so we can push this.

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Speaker 7: The value of the black vote is so in our

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Speaker 7: minds because we don't think is important enough. What every

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Speaker 7: decisions made is based through the black vote. And the

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Speaker 7: only way to get to the black vote if we

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Speaker 7: collectively put forth the strategy to turn it out in

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Speaker 7: ways in which it's not about the ninety days for

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Speaker 7: the election is right now, looking two years from now,

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Speaker 7: is right now. Looking in November, is right now looking

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Speaker 7: four years from now. And that's the power of organization

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Speaker 7: like the inn ACP. We have to start doing it

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Speaker 7: right now. Talk about what we're what we're going to do,

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Speaker 7: as opposed to talk about what we're not doing.

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Speaker 10: Question for you guys, because even in planning this show

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Speaker 10: right so, BT works with the NAACP to have the

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Speaker 10: awards the programmer on the network. People always give you,

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Speaker 10: guys a lot of flat for what's on the network

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Speaker 10: and what's not saying that you need better shows or

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Speaker 10: whatever the case may be. But the awards show, the

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Speaker 10: image awards are it's always a good show. In my opinion,

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Speaker 10: how much do you get tired of the conversation of

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Speaker 10: BT doesn't have good stuff to watch, that's why we

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Speaker 10: don't watch it.

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Speaker 5: Well, it's fascinating. I think they're always going to be

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Speaker 5: people who are critical. That's the reality of the situation.

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Speaker 5: Is really fun. This morning, before coming over, I listened

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Speaker 5: to your best of clip that you guys have online

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Speaker 5: and one of your featured guests was miss pat Right

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Speaker 5: and it was through Lee Daniels reaching out to be

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Speaker 5: Et to say I have this series that only be

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Speaker 5: Et can create. The only platform in the world that

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Speaker 5: can actually put this series out there is b ET.

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Speaker 5: It scares everyone else off. It's an important message, so

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Speaker 5: we looked at it. We love Lee Daniels. Lee greenlit

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Speaker 5: the series right, and it actually secured be ET's first

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Speaker 5: Primetime Emmy nomination because it was a really breakthrough show

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Speaker 5: and now everybody knows who Miss Pat is and she's

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Speaker 5: going on. We're actually in the fifth season of that show.

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Speaker 5: So and whether it's that or the nominations that we

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Speaker 5: receive for Dr from Detroit Right, fantastic show.

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Speaker 2: Dr r.

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Speaker 5: Kilpatrick is an amazing talent and the show is great

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Speaker 5: fun and the amazing work we do with Tyler Perry.

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Speaker 5: The reality is we have the biggest investment in black

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Speaker 5: focused content than any platform in the country, and even

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Speaker 5: with that, you're never going to be able to satisfy

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Speaker 5: every single audience. And so we recognize that they're going

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Speaker 5: to be things that people love, They're going to be

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Speaker 5: things that people wish for, They're going to be things

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Speaker 5: that you know, people keep on saying, bring back music

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Speaker 5: video shows. Music video shows don't work on linear television.

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Speaker 5: That's just the reality of it. So what we focus

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Speaker 5: on is what are the things that actually our audiences

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Speaker 5: are really consuming and enjoying. So Tyler Perry's Sisters, we're

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Speaker 5: going into the eighth season. It is the single most

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Speaker 5: watched show among Black people on all of television, not

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Speaker 5: all of cable, all of television fact, right, so more

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Speaker 5: than anything on broadcast television. So people say, oh, you know,

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Speaker 5: there'll be some people complain about BET, but the fact

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Speaker 5: that we have the single most watched show in black households,

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Speaker 5: so that is a long way of saying we are

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Speaker 5: always striving to be more inclusive. So we created our

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Speaker 5: streaming platform BET Plus to be able to create even

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Speaker 5: more content speak to diverse audiences. We think are tent

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Speaker 5: poles like the NAACP Image Awards, like the BET Awards,

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Speaker 5: which this where year is going to celebrate its twenty

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Speaker 5: fifth anniversary. If you can believe that, we think our

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Speaker 5: tent poles are those to their name. They are the

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Speaker 5: things that allow us to bring a huge cross section

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Speaker 5: of the community together to come and celebrate what's really

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Speaker 5: important to us as a community. One of the things

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Speaker 5: this year, over three million folks tuned in sorry, as

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Speaker 5: over three million folks moved in sorry tuned in to

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Speaker 5: the b ET Awards in twenty twenty four.

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Speaker 1: And if you think.

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Speaker 5: About that, it means it's the single largest gathering of

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Speaker 5: Black people for a black event in the country.

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Speaker 1: Right.

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Speaker 5: There's nothing else that three million blackfoot folks show up

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Speaker 5: for that is a specifically Black event. And so you

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Speaker 5: still have this opportunity to catalyze, mobilize, and engage our community.

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Speaker 5: And you just have to be very thoughtful and have

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Speaker 5: great partners like the NAACP as.

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Speaker 10: Your host help you pick the theme of the year.

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Speaker 10: Our stories, our culture are excellence. Does the host have

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Speaker 10: any say in it?

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Speaker 5: Well, that's actually let Derek speak to that first.

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Speaker 2: Yeah.

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Speaker 7: We every year we identify what what should be the

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Speaker 7: theme that resonated. We do focus groups to determine what's

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Speaker 7: the pulse of the Black community, and we also began

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Speaker 7: to look at the African diaspora, recognizing what we do

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Speaker 7: here set the tone across the globe. And so the

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Speaker 7: theme are Comms department. They spend a lot of times

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Speaker 7: doing some marketing research and we come up with our

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Speaker 7: theme every year as a result. What does BT me

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Speaker 7: and your generation cloy because you're twenty six, Yes, so.

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Speaker 2: Can you put up a little bit.

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Speaker 8: As far as Hello Hello?

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Speaker 4: I think you know, for me growing up, you know,

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Speaker 4: I'm a music lover.

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Speaker 9: I grew up loving One on six in Park, Like

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Speaker 9: I think I could speak for everyone in my generation,

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Speaker 9: you know.

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Speaker 4: I know certain things go into a lot, but that

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Speaker 4: was like.

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Speaker 9: The show for me to be inspired, to get excited,

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Speaker 9: Like that was it like I'd run home from school

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Speaker 9: and That's what I'd put on. So I was used

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Speaker 9: to seeing people who look like me, who were succeeding

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Speaker 9: in a field that I wanted to succeed in one day.

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Speaker 9: So ET has always had a special place in my heart,

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Speaker 9: especially think of all the groundbreaking performances, like you know

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Speaker 9: when Beyonce had her incredible performance on there. Yeah, you know,

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Speaker 9: I'm so grateful that I got to be on that

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Speaker 9: stage two three times.

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Speaker 4: One of my favorite performances that I did on there

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Speaker 4: was on BET. It was like this surprise treatment mashup.

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Speaker 9: So it's like, I feel like b ET gives a

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Speaker 9: platform for all black artists, whether they are at the

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Speaker 9: top of their game or whether they're rising. And I

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Speaker 9: think it's really special to have that support.

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Speaker 1: So when you hit as Scott, what do you think? So?

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Speaker 5: So, I love it. And one of the things that

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Speaker 5: we focus on is we understand people love one O

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Speaker 5: six in Park, right, and so the fact that it's

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Speaker 5: it doesn't work as a linear television show doesn't mean

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Speaker 5: one O six and Park is over because we can

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Speaker 5: bring one O six and Park back as a podcast,

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Speaker 5: we can bring one O six and Park back as

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Speaker 5: a digital experience, and we can just we are evolving

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Speaker 5: what one oh six and Park will look like in

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Speaker 5: twenty twenty five because it does have that very important role.

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Speaker 1: It happened.

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Speaker 8: I've heard, I've heard that you guys are trying to

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Speaker 8: figure out a show like that.

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Speaker 5: Yes, and we've got we've got a number of really

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Speaker 5: exciting executions because it's also we're approaching the twenty fifth

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Speaker 5: anniversary of one oh six and Park as well.

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Speaker 10: So so we've been a little bit ad free twenty

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Speaker 10: five years.

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Speaker 5: You know, we we will, we will. You'll still be

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Speaker 5: some things that you guys will be really excited about,

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Speaker 5: and we look forward to coming back and talk to

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Speaker 5: you about one O six and more free. Yeah, noted

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Speaker 5: the so, but I think the other thing that that

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Speaker 5: Chloe shared that is so important is we at BET

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Speaker 5: exist to be in service of our community and our culture.

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Speaker 5: That's what we exist for.

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Speaker 2: And we we we we.

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Speaker 5: Understand that there's a broad ecosystem of different institutions and

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Speaker 5: individuals that make up our community in our culture, and

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Speaker 5: we are part of that broader landscape and that broader ecosystem,

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Speaker 5: and we play a supporting, complementary role to our community

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Speaker 5: and our ecosystem. And whether that's celebrating black excellence, whether

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Speaker 5: that's mobilizing our community around important that, whether that's coming

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Speaker 5: to the aid of our community post you know, in

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Speaker 5: the face of COVID. But to Chloe's very specific point,

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Speaker 5: one of the things that our team loves is to

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Speaker 5: be a platform that both celebrates our most successful artists

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Speaker 5: who are absolutely at the pinnacle of their careers, and

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Speaker 5: simultaneously to identify and support those emerging artists to give

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Speaker 5: them the platform because we were so many artists very

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Speaker 5: first time to be on television, right, so many artists

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Speaker 5: very first time to perform, the number of managers and

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Speaker 5: label executives who come up and say, you know, we

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Speaker 5: are so appreciative to be back at the BET Awards

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Speaker 5: because this is where our talent XYZ got their very

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Speaker 5: first break. That really resonates with our team.

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Speaker 6: Does talent still appreciate BT?

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Speaker 1: Talent does?

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Speaker 5: Talent Talent does. What you'll have is the world is

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Speaker 5: absolutely changing, right The role that television plays, the role

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Speaker 5: that media plays is absolutely changing, and we all have

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Speaker 5: to accept that. And so for the BET Awards we have,

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Speaker 5: if you think about young artists right in twenty twenty four,

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Speaker 5: we had a huge array of young artists who are

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Speaker 5: out and you think about even all the young artists

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Speaker 5: who came out to celebrate Usher, So it is artists

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Speaker 5: absolutely value the platform and artists absolutely support the platform.

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Speaker 5: And what we do is then extend that from television

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Speaker 5: across digital, across streaming platforms, so that we can be

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Speaker 5: present and relevant everywhere that's important to our audience.

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Speaker 3: Can you tell us some of the performers that you

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Speaker 3: guys have planned for the NAACP Awards.

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Speaker 7: We will be revealing performers as we get closer. We're

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Speaker 7: going to we're doing the rollout now and it's very

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Speaker 7: intentional because we're trying to build the audience. The platforms

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Speaker 7: by which people consume information is shifting every month. You know,

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Speaker 7: as you know, we grew up listened to Tom Jordan

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Speaker 7: the morning show Breakfast Club to get over. Well, quite frankly,

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Speaker 7: that's going to be a podcast to take over Breakfast Club.

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Speaker 1: And so we're one hundred and six. What's Happening Club

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Speaker 1: did not take over. Tom join us. Tom Joyner retired

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Speaker 1: on his own code No No, No, No audience.

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Speaker 7: Tom Joyner was urban adult contemporary. He came to the

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Speaker 7: twenty five to fifty four of them, or we came

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Speaker 7: around eighteen to twenty four. And the Breakfast Club is

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Speaker 7: a podcast, not just the podcast with the number one

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Speaker 7: Black podcast.

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Speaker 1: In the world, and do everything perfect, but somebody gonna

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Speaker 1: do it better later.

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Speaker 7: Is that gonna be next month they come up? Or

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Speaker 7: is it gonna be next year? You're doing everything perfectly?

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Speaker 1: Why do we do that as black people? I don't know.

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Speaker 1: You started as something to replace something? Why all of these.

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Speaker 7: Things can't coexist when co exists? But I'm responding to

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Speaker 7: the tone, and the tone is we have legacy organizations,

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Speaker 7: We have media companies that have have been a.

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Speaker 1: Flag part of our community.

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Speaker 7: We have a show we're on now where the podcast

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Speaker 7: has been excellent. We had other shows that sunset. It

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Speaker 7: is a part of the ecosystem of who we are

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Speaker 7: as a community, and we should meet people where they

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Speaker 7: are who replaced the NAACP there, that's question are they ready?

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Speaker 7: That's what I mean when I say that, Like why

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Speaker 7: do we do that as a people?

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Speaker 1: Like? Oh, just replace that?

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Speaker 6: Like no, everything can coexistence.

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Speaker 7: You and I we we absolutely agree, but the tone

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Speaker 7: set with something differently. Right, So if she is twenty

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Speaker 7: six and she can appreciate one oh six in park,

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Speaker 7: there's someone who's in ACP. But if an ACP is

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Speaker 7: not the right vehicle or voice for them, I support

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Speaker 7: them choosing the right vehicle voice because in a social

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Speaker 7: justice movement, it's not a competition. It's an opportunity for

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Speaker 7: our voices to be heard. In entertainment community, it's not

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Speaker 7: a competition. It's an opportunity for our voices, our culture

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Speaker 7: to be.

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Speaker 1: To be experienced. And that's how we should be approaching

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Speaker 1: all of this.

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Speaker 7: And so where BT right now is in an industry

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Speaker 7: that's shrinking overall. What Scott is doing is trying to

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Speaker 7: figure out, Okay, how do we continue to advance our culture.

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Speaker 1: And our voice.

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Speaker 7: We're INACP, we are in a political dynamic that has shifts.

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Speaker 7: It is our job, being the largest organizations in forty

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Speaker 7: seven states, to continue to evolve with that.

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Speaker 1: We're not going anywhere. I don't want to refist club

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Speaker 1: to go anywhere. BT shouldn't go anywhere.

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Speaker 7: We should all be leaning to our culture, our opportunity,

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Speaker 7: and our voice.

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Speaker 6: Well, I agree these institutions shouldn't go anywhere, but I

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Speaker 6: do think they do have to evolve. Like I doubt absolutely,

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Speaker 6: I doubt I'll always be here as a host. I

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Speaker 6: doubt V'll always be here as a host. Right, people

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Speaker 6: like Lauren the Jestice will take over and everything. But

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Speaker 6: when it comes to the NAACP, are any of these

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Speaker 6: institutions whose job is to tell our own stories us?

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Speaker 7: It's our job, right, and that's why we took over.

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Speaker 7: We saught the partnership with BTV on Park Paramount. We

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Speaker 7: have a joint venture with par of My TV. We

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Speaker 7: will have a soap operate air next month on the

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Speaker 7: twenty second on CBS Daytime. We're working, We're about to

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Speaker 7: launch our podcast. Is we have to evolve that our

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Speaker 7: revenue streams have to evolve. How we approach this. Organizations

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Speaker 7: should not be driven by personality. It should be driven

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Speaker 7: by mission and strategy. So we all have to.

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Speaker 5: Evolve, absolutely, right, And I think to underscore that point,

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Speaker 5: so BT celebrating its forty fifth anniversary this year. Right,

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Speaker 5: you don't typically think of forty five year old media companies.

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Speaker 5: The reality is the ET has changed radically over that

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Speaker 5: forty five year period. It's had multiple leaders over that

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Speaker 5: forty five year period. It's gone from being primarily a

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Speaker 5: cable network to a cable network with streaming platforms, with studios,

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Speaker 5: with digital platforms. So this evolution, this idea of taking

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Speaker 5: all of the things that make BET magical but lensing

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Speaker 5: it through the wave consumers and our community is engaging

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Speaker 5: content media the world and evolving our business to reflect

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Speaker 5: that is what we do at BEET. And so the

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Speaker 5: b ET today is different from what BEET looked like

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Speaker 5: ten years ago, and the b ET ten years from

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Speaker 5: now will look very different from that. And I think

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Speaker 5: our success has been you know, we grew the BET

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Speaker 5: Awards ten percent last year.

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Speaker 1: Right.

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Speaker 5: People don't grow viewership of award shows, right, And we

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Speaker 5: do that because we're constantly evolving. We're constantly adapting and

446
00:19:55,960 --> 00:19:59,280
Speaker 5: adjusting what talent is relevant in this moment, what talent's

447
00:19:59,280 --> 00:20:02,520
Speaker 5: going to appeal today young person? And then simultaneously, what

448
00:20:02,560 --> 00:20:04,040
Speaker 5: other talent do you put in the show that's going

449
00:20:04,080 --> 00:20:06,000
Speaker 5: to appeal and too be to someone who's not as

450
00:20:06,040 --> 00:20:07,879
Speaker 5: young as that young person. So you can bring the

451
00:20:07,920 --> 00:20:08,840
Speaker 5: full community together.

452
00:20:08,920 --> 00:20:11,360
Speaker 2: Let me ask you a question. The sports doesn't work well on.

453
00:20:11,320 --> 00:20:16,080
Speaker 5: BT sports works well on linear television. The challenges sports

454
00:20:16,119 --> 00:20:18,720
Speaker 5: rights have gotten insanely expensive.

455
00:20:18,240 --> 00:20:20,800
Speaker 3: Because I look at all these HBCU right a DJ,

456
00:20:21,080 --> 00:20:23,520
Speaker 3: the Howard Hampton games on CBS the other day, and

457
00:20:23,560 --> 00:20:25,480
Speaker 3: I'm watching a lot of these college games on TV,

458
00:20:25,520 --> 00:20:28,000
Speaker 3: and I always thought to myself, with all of HBCUs

459
00:20:28,040 --> 00:20:31,400
Speaker 3: and how it's been a spurgs or HBCUs, everybody supporting HBCUs.

460
00:20:31,680 --> 00:20:33,080
Speaker 2: It was just always weird to me why.

461
00:20:32,920 --> 00:20:34,919
Speaker 3: B ET didn't put their arm around and be like,

462
00:20:34,960 --> 00:20:37,760
Speaker 3: I need all those games here so people actually come there.

463
00:20:37,960 --> 00:20:40,760
Speaker 5: It's a great question. And in fact, when be ET started,

464
00:20:40,800 --> 00:20:43,000
Speaker 5: b ET used to air HBCU games. I'm told that

465
00:20:43,040 --> 00:20:46,120
Speaker 5: there's footage of Bob Johnson running along the sidelines doing

466
00:20:46,160 --> 00:20:48,320
Speaker 5: live commentary HBCU games, So I'm trying to.

467
00:20:48,240 --> 00:20:48,680
Speaker 1: Look for it.

468
00:20:48,960 --> 00:20:53,399
Speaker 5: But the reality is, because of the evolution of college football.

469
00:20:53,840 --> 00:20:57,440
Speaker 5: That and because of the proliferation of access to sports

470
00:20:57,480 --> 00:21:02,680
Speaker 5: across all these platforms, that the demand, the viewership interest

471
00:21:02,720 --> 00:21:05,640
Speaker 5: in HBCU sports right now isn't high enough to kind

472
00:21:05,640 --> 00:21:10,600
Speaker 5: of support the investment. Having said that, the entry point

473
00:21:10,640 --> 00:21:13,920
Speaker 5: that we think is really exciting, that that we're really

474
00:21:13,960 --> 00:21:17,000
Speaker 5: focused on is you now have a bunch of brothers

475
00:21:17,040 --> 00:21:19,480
Speaker 5: who went off and played in the NFL have said,

476
00:21:19,800 --> 00:21:24,239
Speaker 5: we want to remedy this this dynamic where you know,

477
00:21:24,400 --> 00:21:26,720
Speaker 5: top black athletes feel like they have to go to

478
00:21:26,800 --> 00:21:30,479
Speaker 5: other schools to be competitive. We want to remedy that dynamic. Right,

479
00:21:30,520 --> 00:21:33,000
Speaker 5: So you saw, you know, you saw the recent announcements

480
00:21:33,040 --> 00:21:37,000
Speaker 5: about the brothers, right right right, Okay, there you go,

481
00:21:37,119 --> 00:21:40,600
Speaker 5: and so right there you go, so and that. So

482
00:21:40,680 --> 00:21:45,440
Speaker 5: now the opportunity is we take our footprint, our platform,

483
00:21:45,560 --> 00:21:49,280
Speaker 5: our relationships, and then we bring them to these luminaries

484
00:21:49,280 --> 00:21:52,000
Speaker 5: who are going back to these HBCUs and building those teams,

485
00:21:52,080 --> 00:21:54,440
Speaker 5: and then we focus on the stories and the people

486
00:21:54,480 --> 00:21:57,359
Speaker 5: and the journey and we get a broader community to

487
00:21:57,400 --> 00:21:59,439
Speaker 5: be excited about this and we actually use it to

488
00:21:59,560 --> 00:22:03,040
Speaker 5: build interest in HBCU football. And that we think is

489
00:22:03,080 --> 00:22:07,200
Speaker 5: the way to actually elevate interests in HBC HBCU football,

490
00:22:07,720 --> 00:22:10,040
Speaker 5: which will then allow us to bring more games.

491
00:22:09,760 --> 00:22:10,280
Speaker 1: To the network.

492
00:22:10,280 --> 00:22:12,119
Speaker 7: Are you still buying bt S guy? I remember that

493
00:22:12,200 --> 00:22:13,920
Speaker 7: there was a new report that came out and said

494
00:22:13,920 --> 00:22:14,160
Speaker 7: you in.

495
00:22:14,080 --> 00:22:14,720
Speaker 2: A group of going on.

496
00:22:14,800 --> 00:22:17,600
Speaker 5: So we never spoke to that as a business as

497
00:22:17,640 --> 00:22:20,000
Speaker 5: a corporate matter, so that's all been rumors and speculation,

498
00:22:20,080 --> 00:22:22,720
Speaker 5: and I am as a corporate matter, we don't speak

499
00:22:22,720 --> 00:22:24,159
Speaker 5: to rumors and speculations.

500
00:22:26,760 --> 00:22:29,320
Speaker 9: But what I think is really cool about you know,

501
00:22:29,400 --> 00:22:33,080
Speaker 9: b ET and NAACP coming together is that you know,

502
00:22:34,040 --> 00:22:37,120
Speaker 9: to your point, even though it is a competitive field,

503
00:22:37,600 --> 00:22:40,480
Speaker 9: we can all uplift each other. And I think that's

504
00:22:40,520 --> 00:22:43,720
Speaker 9: what the two of your companies have done together because

505
00:22:43,960 --> 00:22:46,520
Speaker 9: we're constantly taught. Well, I was as a black woman

506
00:22:46,600 --> 00:22:48,280
Speaker 9: that okay, you can be here in this space, but

507
00:22:48,359 --> 00:22:49,800
Speaker 9: not too many or not too much.

508
00:22:50,200 --> 00:22:52,439
Speaker 4: So I think, you know, moving forward, for.

509
00:22:52,400 --> 00:22:54,760
Speaker 9: People like me and my generation, it is important for

510
00:22:54,880 --> 00:22:57,359
Speaker 9: us to see, hey, a lot of us can be

511
00:22:57,400 --> 00:22:59,520
Speaker 9: in this space. Like you don't have to blow out

512
00:22:59,520 --> 00:23:01,720
Speaker 9: someone else is light so another one can shine, but

513
00:23:01,840 --> 00:23:04,600
Speaker 9: all can be as successful and lift each other up.

514
00:23:04,720 --> 00:23:07,280
Speaker 9: Because I feel like what the world has done to

515
00:23:07,359 --> 00:23:10,560
Speaker 9: us for several years, our ancestors and past generations is

516
00:23:10,720 --> 00:23:13,560
Speaker 9: that they've continued to just put us down, push us down.

517
00:23:13,720 --> 00:23:15,800
Speaker 9: So it's like a lot of times we have to

518
00:23:15,800 --> 00:23:19,000
Speaker 9: get out of like the crabs in the bucket mentality

519
00:23:19,080 --> 00:23:21,680
Speaker 9: and uplift each other instead of bringing each other down.

520
00:23:21,880 --> 00:23:22,640
Speaker 1: Just because.

521
00:23:24,320 --> 00:23:25,520
Speaker 2: A beautiful articulation.

522
00:23:25,560 --> 00:23:30,920
Speaker 10: Okay, right right now, Chloe's speaking of seeing and bringing

523
00:23:30,920 --> 00:23:32,119
Speaker 10: a date to the na A CP.

524
00:23:32,080 --> 00:23:35,240
Speaker 4: Awards, my god mom and my manager.

525
00:23:35,600 --> 00:23:39,000
Speaker 11: Okay, so we'll see them with Burna boy, You'll have

526
00:23:39,119 --> 00:23:39,720
Speaker 11: to ask him.

527
00:23:40,920 --> 00:23:48,160
Speaker 8: You're here, he's not. Oh, oh, Burner is not nominated.

528
00:23:48,280 --> 00:23:50,639
Speaker 8: Now he's not nominated, but you look at you.

529
00:23:50,760 --> 00:23:53,600
Speaker 10: She hes not on air, Chloe's on air, But I'm

530
00:23:53,600 --> 00:23:55,359
Speaker 10: speaking of support. And you know we were seeing you

531
00:23:55,440 --> 00:23:58,000
Speaker 10: out with him in Nigeria, So is that a new thing?

532
00:23:58,200 --> 00:23:59,880
Speaker 4: Or Nigeria was so beautiful?

533
00:24:00,400 --> 00:24:03,280
Speaker 2: I've heard What did you eat?

534
00:24:03,840 --> 00:24:04,040
Speaker 1: Oh?

535
00:24:04,200 --> 00:24:06,440
Speaker 9: I had some good food. I had pepper soup. I

536
00:24:06,520 --> 00:24:09,560
Speaker 9: had lots of spicy chicken. Okay, really, godh to do

537
00:24:09,640 --> 00:24:10,280
Speaker 9: the spicy chicken.

538
00:24:10,440 --> 00:24:12,800
Speaker 4: Yeah, it was really good. I really had agree.

539
00:24:12,880 --> 00:24:14,119
Speaker 8: What about the night life? We saw you in the

540
00:24:14,160 --> 00:24:14,760
Speaker 8: club with Burna.

541
00:24:14,920 --> 00:24:18,200
Speaker 11: Yes, the night life it was so many lights, so many.

542
00:24:20,800 --> 00:24:27,040
Speaker 11: I know you like everything with you when you was

543
00:24:27,119 --> 00:24:28,920
Speaker 11: gonna I mean, now is burna boy?

544
00:24:29,000 --> 00:24:30,359
Speaker 8: We want to know? Is that your boo? Is this

545
00:24:30,480 --> 00:24:31,520
Speaker 8: the thing y'all together?

546
00:24:31,800 --> 00:24:31,840
Speaker 7: Do?

547
00:24:32,000 --> 00:24:33,920
Speaker 8: Y'all go together real bad? Y'all just having fun?

548
00:24:34,280 --> 00:24:34,760
Speaker 9: What is it?

549
00:24:35,680 --> 00:24:39,639
Speaker 4: Well, I'm a grown woman, so you do. I had

550
00:24:39,680 --> 00:24:44,359
Speaker 4: a great time in Nigeria. I really did so.

551
00:24:44,400 --> 00:24:45,840
Speaker 10: I guess I'm not gonna get an answer on if

552
00:24:45,840 --> 00:24:48,840
Speaker 10: you cared about the when you left there was the video.

553
00:24:48,880 --> 00:24:50,840
Speaker 10: People were like, oh my god, the Chloe time is over.

554
00:24:50,920 --> 00:24:52,280
Speaker 10: Now he's out with this random other girl.

555
00:24:53,119 --> 00:24:56,040
Speaker 8: I didn't see that burna boy. Yeah, he was out

556
00:24:56,040 --> 00:24:56,840
Speaker 8: with a random money.

557
00:24:59,400 --> 00:24:59,840
Speaker 7: The internet.

558
00:25:00,440 --> 00:25:02,879
Speaker 10: But it's because we all were so heavily together. We

559
00:25:02,960 --> 00:25:04,880
Speaker 10: were like, oh shoot, we don't see her do this much.

560
00:25:05,600 --> 00:25:09,280
Speaker 4: And then yeah, he's a grown man. It's like, I'm

561
00:25:09,280 --> 00:25:09,920
Speaker 4: a grown woman.

562
00:25:10,560 --> 00:25:13,560
Speaker 1: You know. I could have imagine dating at twenty something

563
00:25:13,600 --> 00:25:14,240
Speaker 1: and being put.

564
00:25:14,160 --> 00:25:16,760
Speaker 8: On the air, being so being super fans.

565
00:25:19,160 --> 00:25:20,600
Speaker 2: When you were young, somebody video.

566
00:25:20,920 --> 00:25:23,359
Speaker 10: Expecting the minute that you see her on that carpet,

567
00:25:23,400 --> 00:25:27,080
Speaker 10: they're going to be looking like because anybody, anybody that

568
00:25:27,160 --> 00:25:28,440
Speaker 10: she's with is always a thing.

569
00:25:28,640 --> 00:25:31,240
Speaker 1: Anybody she's like, she's going to Bible study.

570
00:25:31,320 --> 00:25:31,679
Speaker 2: I mean, you.

571
00:25:38,680 --> 00:25:40,359
Speaker 8: Girl, you had told me you was in there studying

572
00:25:40,359 --> 00:25:41,720
Speaker 8: the Bible, I would have been like, you know what,

573
00:25:41,800 --> 00:25:42,360
Speaker 8: God is good?

574
00:25:42,560 --> 00:25:44,679
Speaker 2: Okay, my girl, you can study anytime.

575
00:25:53,680 --> 00:25:58,760
Speaker 1: I can't imagine her being grilled on live like that

576
00:25:59,240 --> 00:25:59,800
Speaker 1: another woman.

577
00:26:00,240 --> 00:26:05,320
Speaker 8: First of all, no, no, no, okay, I don't ever

578
00:26:05,359 --> 00:26:15,159
Speaker 8: want you to feel like I'm going. But you know,

579
00:26:15,359 --> 00:26:17,119
Speaker 8: I got pin. I have the questions that I'd be

580
00:26:17,160 --> 00:26:23,120
Speaker 8: wanting to know because I gave you that. Look, he's

581
00:26:23,119 --> 00:26:24,440
Speaker 8: got My mom already got on me before.

582
00:26:25,000 --> 00:26:26,960
Speaker 1: I love her. She don't let you know that.

583
00:26:27,080 --> 00:26:30,800
Speaker 9: But no, honestly, I don't mind. I mean, I hate

584
00:26:30,880 --> 00:26:33,880
Speaker 9: to say this, but it's my life. I mean, it's

585
00:26:33,920 --> 00:26:37,040
Speaker 9: what I sign up for, so I can only expect it.

586
00:26:37,080 --> 00:26:39,439
Speaker 9: It's just about how I handle it, ye handle myself,

587
00:26:39,520 --> 00:26:45,720
Speaker 9: So I don't think it should ever be usiness towards

588
00:26:45,800 --> 00:26:46,600
Speaker 9: the people who ask me.

589
00:26:47,480 --> 00:26:49,680
Speaker 10: And I think, as a woman watching you navigate it,

590
00:26:49,800 --> 00:26:52,200
Speaker 10: I'm always interested in how you deal with that because,

591
00:26:52,640 --> 00:26:54,480
Speaker 10: for instance, you hear about the nua A c P

592
00:26:54,600 --> 00:26:57,320
Speaker 10: Image Awards, but it's like, we want to know that,

593
00:26:57,520 --> 00:26:59,520
Speaker 10: so we have to ask. And being a person who's

594
00:26:59,520 --> 00:27:01,560
Speaker 10: not learning to be in the light of everything. I'm like,

595
00:27:01,600 --> 00:27:03,640
Speaker 10: how how do you deal with her life?

596
00:27:03,920 --> 00:27:11,680
Speaker 8: Very I know you got a roster.

597
00:27:14,880 --> 00:27:18,480
Speaker 2: Don't roster you like the phone is dry?

598
00:27:18,800 --> 00:27:19,720
Speaker 8: Dry pack one thing?

599
00:27:19,760 --> 00:27:20,000
Speaker 7: I was.

600
00:27:22,440 --> 00:27:24,880
Speaker 8: Very dry. I am just I am a wife. All

601
00:27:24,920 --> 00:27:26,480
Speaker 8: I do is stay home. I just want to cook.

602
00:27:27,240 --> 00:27:33,719
Speaker 10: You gotta got I mean, I'm domesticated.

603
00:27:33,760 --> 00:27:35,879
Speaker 8: This radio has made me be quiet. Guess what you

604
00:27:35,960 --> 00:27:37,119
Speaker 8: get on her? Ready for that?

605
00:27:37,480 --> 00:27:40,119
Speaker 4: I know it's preparing you for that person.

606
00:27:40,400 --> 00:27:41,159
Speaker 8: I appreciate it.

607
00:27:41,400 --> 00:27:42,320
Speaker 1: I question.

608
00:27:45,440 --> 00:27:45,760
Speaker 2: Exist.

609
00:27:46,000 --> 00:27:47,960
Speaker 8: This is ub A, C P and b T coming together,

610
00:27:48,080 --> 00:27:49,040
Speaker 8: this is the girls coming here.

611
00:27:49,920 --> 00:27:50,920
Speaker 2: I do have to ask a question.

612
00:27:51,840 --> 00:27:54,119
Speaker 3: Did you have security there because you seem too accessible

613
00:27:54,160 --> 00:27:55,720
Speaker 3: to everybody while you were.

614
00:27:55,680 --> 00:27:56,560
Speaker 8: There in Nigeria.

615
00:27:56,720 --> 00:28:01,239
Speaker 4: Yes, they were surrounding me, okay, sure, surrounding.

616
00:28:00,760 --> 00:28:03,040
Speaker 2: Me okay because they I mean, you were just too accessible.

617
00:28:03,480 --> 00:28:05,320
Speaker 2: It was every time they posted video, I got scared.

618
00:28:05,320 --> 00:28:07,639
Speaker 2: I'm like, something's gonna happen bad. But you said security

619
00:28:07,680 --> 00:28:07,920
Speaker 2: was there?

620
00:28:08,040 --> 00:28:12,040
Speaker 4: Oh yeah, all around? Cheated me so well out there,

621
00:28:12,160 --> 00:28:13,360
Speaker 4: just making sure I had a good time.

622
00:28:13,560 --> 00:28:17,240
Speaker 3: Now back to the NAA Spicely ticket. Now, how are

623
00:28:17,280 --> 00:28:20,400
Speaker 3: these nominees chosen? How do you guys choose the nominees

624
00:28:20,440 --> 00:28:22,320
Speaker 3: and how do you guys go to Who's winning?

625
00:28:22,440 --> 00:28:24,400
Speaker 6: And how do y'all expand the categories every year? Because

626
00:28:24,440 --> 00:28:26,320
Speaker 6: you know things change, right, You got social media personality

627
00:28:26,400 --> 00:28:29,400
Speaker 6: in that podcasts the category.

628
00:28:29,160 --> 00:28:30,280
Speaker 1: So start with the last question.

629
00:28:30,440 --> 00:28:34,200
Speaker 7: We recognized that that the industry is changing, so we

630
00:28:34,320 --> 00:28:39,120
Speaker 7: try to keep up and we add categories digital content, categories,

631
00:28:39,640 --> 00:28:43,000
Speaker 7: fashion design. Uh, there's a panel of close to five

632
00:28:43,080 --> 00:28:46,960
Speaker 7: hundred people, half industry, have non industry that's been selected

633
00:28:47,000 --> 00:28:49,520
Speaker 7: across the country, and those are the individuals that review

634
00:28:49,560 --> 00:28:52,880
Speaker 7: the materials and they nominate. Oftentimes I don't even know

635
00:28:52,960 --> 00:28:55,680
Speaker 7: what's being nominated until I finally get it. And then

636
00:28:55,720 --> 00:28:59,040
Speaker 7: there are multiple of the categories that have specialized committees,

637
00:28:59,120 --> 00:29:02,960
Speaker 7: like the literary category a bunch of professors and other

638
00:29:03,160 --> 00:29:04,680
Speaker 7: people who read a lot of books, right, And so

639
00:29:04,880 --> 00:29:08,280
Speaker 7: we have those special categories. And then once nominated, some

640
00:29:08,440 --> 00:29:11,640
Speaker 7: of the categories are voted on by the public, and

641
00:29:11,800 --> 00:29:14,040
Speaker 7: so it's by popular vote in some areas and then

642
00:29:14,160 --> 00:29:16,320
Speaker 7: in the other areas is by those who are critics

643
00:29:16,400 --> 00:29:17,160
Speaker 7: in the space.

644
00:29:17,520 --> 00:29:20,440
Speaker 1: To ensure fairness in the outcome to.

645
00:29:20,480 --> 00:29:24,160
Speaker 7: Celebrate the art is both the creativity but also what's popular,

646
00:29:24,360 --> 00:29:26,280
Speaker 7: and it's that mix that we try to stay right

647
00:29:26,360 --> 00:29:28,560
Speaker 7: there in the middle, because something can be really creative

648
00:29:28,600 --> 00:29:30,400
Speaker 7: and no one will want to watch it, and something

649
00:29:30,440 --> 00:29:33,840
Speaker 7: could be horrible that everyone's watching but have no artistic value.

650
00:29:33,880 --> 00:29:36,480
Speaker 7: So there is a mix that we try to balance

651
00:29:36,560 --> 00:29:37,680
Speaker 7: those two things out.

652
00:29:38,040 --> 00:29:38,320
Speaker 4: Got you.

653
00:29:38,600 --> 00:29:40,440
Speaker 3: I want to ask when it comes to documentaries, how

654
00:29:40,480 --> 00:29:42,640
Speaker 3: difficult is it to do documentaries for be ET right,

655
00:29:42,680 --> 00:29:44,240
Speaker 3: because of course we love New Edition.

656
00:29:44,880 --> 00:29:47,000
Speaker 2: But movie though, yeah that was a movie.

657
00:29:47,160 --> 00:29:50,480
Speaker 3: When I see stuff like everything shifting to Netflix and

658
00:29:50,520 --> 00:29:52,240
Speaker 3: taken out of movies, right, seeing a lot of things.

659
00:29:52,240 --> 00:29:54,120
Speaker 3: But when I see stuff like the Bob Marley movie, right,

660
00:29:54,160 --> 00:29:56,120
Speaker 3: I was like more people would have seen it and

661
00:29:56,160 --> 00:29:59,040
Speaker 3: appreciate it, probably on BEET or when I hear.

662
00:30:04,200 --> 00:30:08,440
Speaker 6: I understand what it be is saying because like all

663
00:30:08,520 --> 00:30:10,840
Speaker 6: of these people like their great black icons.

664
00:30:10,880 --> 00:30:13,160
Speaker 2: But so why not be on b T?

665
00:30:13,320 --> 00:30:14,760
Speaker 1: Why does the b T get that program?

666
00:30:15,080 --> 00:30:17,520
Speaker 5: So it all depends on what the show is, right,

667
00:30:17,680 --> 00:30:19,720
Speaker 5: so to the extent that someone is willing to pay

668
00:30:20,040 --> 00:30:21,160
Speaker 5: a huge number.

669
00:30:21,440 --> 00:30:21,560
Speaker 1: Right.

670
00:30:21,680 --> 00:30:24,080
Speaker 5: So for example, one of the one of the series

671
00:30:24,160 --> 00:30:27,400
Speaker 5: that was nominated in the n w a CP image

672
00:30:27,400 --> 00:30:28,720
Speaker 5: words say, I'm trying to bring back. One of the

673
00:30:28,760 --> 00:30:32,520
Speaker 5: things that was nominated was Fight Night right with Will

674
00:30:32,560 --> 00:30:39,760
Speaker 5: Packer's project. Yes, a ton of nominations, right, and it

675
00:30:39,920 --> 00:30:43,080
Speaker 5: has you know, with with Kevin and crew. And the

676
00:30:43,200 --> 00:30:46,920
Speaker 5: reality is that's a that's a it's an extraordinary project

677
00:30:47,000 --> 00:30:48,320
Speaker 5: with an amazing cast.

678
00:30:48,400 --> 00:30:51,080
Speaker 1: You know, I started with the iHeart podcast, right, I

679
00:30:51,200 --> 00:30:51,760
Speaker 1: did not know that.

680
00:30:52,000 --> 00:30:55,520
Speaker 6: I started Will produced the iHeart True crime podcast Fight Night,

681
00:30:55,560 --> 00:30:57,440
Speaker 6: and then evolved into That's amazing.

682
00:30:57,520 --> 00:30:59,960
Speaker 5: That's amazing. I'm actually old enough to remember the Sydney

683
00:31:01,920 --> 00:31:05,040
Speaker 5: movie that it was that actually was based on that

684
00:31:05,160 --> 00:31:07,560
Speaker 5: same experience, you guys, wasn't Let's do it again, but

685
00:31:07,640 --> 00:31:09,080
Speaker 5: it was one of those back in the day. But

686
00:31:09,200 --> 00:31:13,480
Speaker 5: having said that, that's an amazing project that was filled

687
00:31:13,600 --> 00:31:18,200
Speaker 5: with extraordinary actors from our community, right, and amazing producers

688
00:31:18,320 --> 00:31:19,800
Speaker 5: and directors from our community.

689
00:31:20,320 --> 00:31:21,160
Speaker 2: It was also.

690
00:31:23,800 --> 00:31:28,000
Speaker 5: Pretty expensive to produce, and at the end of the day,

691
00:31:28,720 --> 00:31:31,000
Speaker 5: Peacock was willing to step up and make that commitment.

692
00:31:31,080 --> 00:31:34,040
Speaker 5: And our view at beet is our objective is not

693
00:31:34,240 --> 00:31:39,320
Speaker 5: to have everything. Our objective is actually to support our community,

694
00:31:39,880 --> 00:31:43,040
Speaker 5: and our role isn't to be the exclusive platform. Our

695
00:31:43,200 --> 00:31:45,480
Speaker 5: role is to be part of the landscape.

696
00:31:45,680 --> 00:31:45,840
Speaker 1: Right.

697
00:31:46,080 --> 00:31:49,640
Speaker 5: So Kevin has a huge relationship with Netflix. Obviously he

698
00:31:49,760 --> 00:31:53,320
Speaker 5: did this project with Peacock, and will have the new

699
00:31:53,600 --> 00:31:57,920
Speaker 5: Kevin Hart Little keV animated series on bet Plus coming

700
00:31:58,000 --> 00:32:01,040
Speaker 5: in March, right, which is about Kevin story growing up

701
00:32:01,240 --> 00:32:05,280
Speaker 5: in Philadelphia, and it's got Wanda Sykes and Dion Cole

702
00:32:05,400 --> 00:32:08,280
Speaker 5: and other folks in it. Right, his hilarious There you go.

703
00:32:08,640 --> 00:32:14,760
Speaker 5: So the reality is, our view is, no, no individual

704
00:32:14,920 --> 00:32:17,840
Speaker 5: consumes all of their media from a single platform. Those

705
00:32:17,960 --> 00:32:21,959
Speaker 5: days are over right. People are snacking here, snacking there, snacking.

706
00:32:22,000 --> 00:32:23,480
Speaker 5: And what we have to do is we have to

707
00:32:23,520 --> 00:32:27,200
Speaker 5: be a critical part of that ecosystem. And so again

708
00:32:27,360 --> 00:32:30,520
Speaker 5: using Lee Daniels as an example, Lee had Empire right

709
00:32:30,640 --> 00:32:33,440
Speaker 5: on Fox, and it was important that Lee had Empire

710
00:32:33,520 --> 00:32:36,920
Speaker 5: on Fox, and we had Misspat on bet Plus. And

711
00:32:37,320 --> 00:32:39,160
Speaker 5: that's the you know, our view is. And we have

712
00:32:39,280 --> 00:32:41,760
Speaker 5: Tyler Perry. We have the biggest relationship with Tyler Perry.

713
00:32:41,800 --> 00:32:45,520
Speaker 5: But Tyler also has movies on Amazon, He's got a

714
00:32:45,640 --> 00:32:48,800
Speaker 5: series on Netflix. And so our view is our role

715
00:32:49,240 --> 00:32:51,240
Speaker 5: is to be a part of the ecosystem and in

716
00:32:51,400 --> 00:32:55,680
Speaker 5: so doing actually allow everybody in the community to do better. Right,

717
00:32:55,720 --> 00:32:57,440
Speaker 5: there are times where I'll say to talent, they'll come

718
00:32:57,480 --> 00:32:59,360
Speaker 5: and pitch us on a thing and I'll say, okay,

719
00:32:59,680 --> 00:33:02,040
Speaker 5: we of this. If there isn't a home for it

720
00:33:02,120 --> 00:33:04,920
Speaker 5: somewhere else, we've got you. But if you can find

721
00:33:04,920 --> 00:33:06,520
Speaker 5: a home for it somewhere else, that's going to give

722
00:33:06,560 --> 00:33:09,760
Speaker 5: you even better economics than the market economics will give you.

723
00:33:10,000 --> 00:33:11,640
Speaker 5: We support you having that experience as well.

724
00:33:11,760 --> 00:33:14,400
Speaker 6: So it's money the biggest issue that legacy institutions like

725
00:33:14,440 --> 00:33:15,960
Speaker 6: BT and and the relaty for your facing.

726
00:33:16,600 --> 00:33:20,000
Speaker 7: Well, for us, we're not you know, scrilling and entertainment industry,

727
00:33:20,080 --> 00:33:22,479
Speaker 7: so that it's not as much about money. But understand,

728
00:33:22,480 --> 00:33:25,720
Speaker 7: the entertainment industry is driven by companies who are trying

729
00:33:25,720 --> 00:33:29,240
Speaker 7: to sell products, and so that's what finance, both documentaries

730
00:33:29,880 --> 00:33:32,320
Speaker 7: or short form reality shows. All of it is all

731
00:33:32,440 --> 00:33:37,440
Speaker 7: funded by corporate America. And so we will fool ourselves.

732
00:33:37,520 --> 00:33:39,320
Speaker 7: We think that BT can wake up what money say,

733
00:33:39,320 --> 00:33:41,280
Speaker 7: I'm going to do that project and there's no marketing

734
00:33:41,360 --> 00:33:44,080
Speaker 7: dollars behind them to support it because the revenue would

735
00:33:44,080 --> 00:33:46,360
Speaker 7: add up, BET would exist. So all of this, including

736
00:33:46,400 --> 00:33:49,400
Speaker 7: this show, is all driven by the marketing dollars or corporation.

737
00:33:49,720 --> 00:33:51,320
Speaker 10: Do you think that that money's ever going to funnel

738
00:33:51,320 --> 00:33:53,320
Speaker 10: the way that you're mentioning, like you have these relationships.

739
00:33:53,400 --> 00:33:56,080
Speaker 10: They have the other relationships with like the netflixes, the Peacocks,

740
00:33:56,120 --> 00:33:58,160
Speaker 10: and sometimes they get behind things. But do you think

741
00:33:58,200 --> 00:34:00,320
Speaker 10: that there will ever be that like clear on of

742
00:34:00,360 --> 00:34:02,800
Speaker 10: exchange where they're supporting this stuff and you guys are

743
00:34:02,840 --> 00:34:03,600
Speaker 10: getting the dollars you need.

744
00:34:03,720 --> 00:34:07,680
Speaker 5: Yeah, And I'll say this, the BET's business partners are

745
00:34:07,880 --> 00:34:11,520
Speaker 5: extraordinary partners to BT. They step up again and again

746
00:34:11,560 --> 00:34:13,360
Speaker 5: and again. I mean, we're not going to put numbers

747
00:34:13,400 --> 00:34:15,920
Speaker 5: out here, but the amount of money that we have

748
00:34:16,200 --> 00:34:19,319
Speaker 5: to invest in content is extraordinary a cost be ET

749
00:34:19,520 --> 00:34:22,360
Speaker 5: Linear and BT Plus, and we invest more money and

750
00:34:22,440 --> 00:34:25,520
Speaker 5: content in twenty twenty four to twenty twenty five than

751
00:34:25,560 --> 00:34:28,560
Speaker 5: we did ten years ago, fifteen years ago. The reality

752
00:34:28,680 --> 00:34:31,880
Speaker 5: is content's gotten a lot more expensive, right, let's call it.

753
00:34:33,280 --> 00:34:35,680
Speaker 5: And there are a lot more platforms that are now

754
00:34:35,840 --> 00:34:39,160
Speaker 5: pursuing our audience. And so the issue for us is

755
00:34:39,640 --> 00:34:42,640
Speaker 5: again having the most watched show in all of television

756
00:34:42,680 --> 00:34:45,560
Speaker 5: among BLAST households. That's a win, like no matter how

757
00:34:45,640 --> 00:34:50,080
Speaker 5: I cut that, that's an absolute win. Having thirteen nominations

758
00:34:50,520 --> 00:34:54,759
Speaker 5: for the twenty fifty six and NAACP Image Awards, that's

759
00:34:54,800 --> 00:34:58,040
Speaker 5: a win. And we're investing and we're supporting those things.

760
00:34:58,120 --> 00:35:01,839
Speaker 5: And I think the key is it's we need our

761
00:35:02,000 --> 00:35:05,200
Speaker 5: advertising partners to continue to support BT, and thank goodness,

762
00:35:05,239 --> 00:35:07,960
Speaker 5: they really do. They step up consistently. They step up

763
00:35:08,000 --> 00:35:10,960
Speaker 5: for the Image Awards, they step up for the BET Awards,

764
00:35:11,160 --> 00:35:13,840
Speaker 5: they step up for all of our partnerships. But the

765
00:35:13,920 --> 00:35:17,120
Speaker 5: reality is, you know, they're only one or two media

766
00:35:17,200 --> 00:35:20,080
Speaker 5: companies in the world. Forget about Legacy or new they

767
00:35:20,080 --> 00:35:21,879
Speaker 5: are only one or two media companies in the world

768
00:35:21,920 --> 00:35:26,040
Speaker 5: that are not don't have to work within financial parameters,

769
00:35:26,600 --> 00:35:28,600
Speaker 5: and so we have to work within financial parameters just

770
00:35:28,680 --> 00:35:33,400
Speaker 5: like anybody else, and we optimize our decisions around investments

771
00:35:33,440 --> 00:35:36,799
Speaker 5: and content. The Image Awards are such an important part

772
00:35:37,719 --> 00:35:41,360
Speaker 5: of our mission at BET, serving our community, serving our culture,

773
00:35:41,719 --> 00:35:44,440
Speaker 5: celebrating black excellence. But we don't just partner with the

774
00:35:44,520 --> 00:35:46,920
Speaker 5: NAASP around the Image Awards. We partner with the NAASP

775
00:35:47,280 --> 00:35:49,240
Speaker 5: across the year because it's role in our community.

776
00:35:50,000 --> 00:35:51,760
Speaker 6: It just pisses me off there we get the crumbs

777
00:35:52,840 --> 00:35:54,799
Speaker 6: like like why is in paramount doing more?

778
00:35:55,000 --> 00:35:57,520
Speaker 1: Just like like why does BT.

779
00:35:57,520 --> 00:35:58,759
Speaker 2: Have to not have any money?

780
00:35:59,239 --> 00:36:02,560
Speaker 5: Well, okay, I need to really clarify. B ET has

781
00:36:04,280 --> 00:36:08,440
Speaker 5: a lot of money. When you when you contrast it

782
00:36:09,280 --> 00:36:14,680
Speaker 5: b et has We invest more money in black content

783
00:36:15,160 --> 00:36:20,720
Speaker 5: than any other single company. Right, the differences an example,

784
00:36:20,920 --> 00:36:23,160
Speaker 5: like a peacock. They can decide they're going to make

785
00:36:23,480 --> 00:36:27,239
Speaker 5: one big swing in twenty twenty four and spend X

786
00:36:27,440 --> 00:36:31,120
Speaker 5: on that one project. We're bet right, We're not. We

787
00:36:31,200 --> 00:36:33,680
Speaker 5: can't make one project and expect everybody to say, oh,

788
00:36:33,760 --> 00:36:36,600
Speaker 5: thank you, we're satisfied. Right, We have to have consistent

789
00:36:36,760 --> 00:36:40,440
Speaker 5: content every single week across all of these platforms, so

790
00:36:40,560 --> 00:36:43,680
Speaker 5: we invest it differently. But having said that, we have

791
00:36:43,840 --> 00:36:47,480
Speaker 5: a lot of support from Paramount e et is thriving

792
00:36:48,120 --> 00:36:52,759
Speaker 5: and we are again to that point, thirteen nominations this year.

793
00:36:53,320 --> 00:36:56,600
Speaker 5: You know we last year we had you know, Primetime

794
00:36:56,640 --> 00:36:59,680
Speaker 5: Emmy nominations. We had a Tony nomination, we had a

795
00:37:00,080 --> 00:37:03,360
Speaker 5: Grammy nomination. So the business is really thriving. It's just

796
00:37:03,480 --> 00:37:05,400
Speaker 5: like any other business. You have to make really rational

797
00:37:05,440 --> 00:37:07,719
Speaker 5: decisions about how you allocate your resources. But Netflix has

798
00:37:07,719 --> 00:37:10,399
Speaker 5: sixty four nominations at the image of Wars. Right, Yes,

799
00:37:10,719 --> 00:37:12,839
Speaker 5: they have a budget that's fundamentally different things.

800
00:37:13,239 --> 00:37:15,719
Speaker 7: Wouldn't they be leading the charge with black Well, their

801
00:37:16,120 --> 00:37:20,200
Speaker 7: business model is different. It is not reliant on a

802
00:37:21,040 --> 00:37:24,400
Speaker 7: marketing revenue. It's a subscription base, and so you have

803
00:37:24,480 --> 00:37:27,320
Speaker 7: to look at the business model of the platform. Like Amazon,

804
00:37:27,480 --> 00:37:31,120
Speaker 7: their model is capture and data and reselling data, So

805
00:37:31,280 --> 00:37:34,000
Speaker 7: they take loss on content for the purpose of capturing

806
00:37:34,120 --> 00:37:36,080
Speaker 7: data and consumer behavior so they can go ahead and

807
00:37:36,560 --> 00:37:37,359
Speaker 7: sell that data.

808
00:37:37,480 --> 00:37:37,920
Speaker 2: So it's all.

809
00:37:38,000 --> 00:37:40,600
Speaker 7: It all depends on the platform and with their business model,

810
00:37:40,640 --> 00:37:42,359
Speaker 7: will bet pleasant subscription based?

811
00:37:42,520 --> 00:37:42,719
Speaker 1: It is?

812
00:37:42,960 --> 00:37:46,200
Speaker 5: But to your point, the question is what constitutes black content?

813
00:37:46,360 --> 00:37:49,360
Speaker 5: In part, for Netflix, you can have sixty four nominations

814
00:37:49,400 --> 00:37:51,400
Speaker 5: I think that's the number, but you can have that

815
00:37:51,480 --> 00:37:54,760
Speaker 5: many nominations less because you're creating a lot of black content.

816
00:37:54,880 --> 00:37:57,800
Speaker 5: But across this huge universe of content that you're creating,

817
00:37:58,040 --> 00:37:59,040
Speaker 5: you're using black talent.

818
00:37:59,160 --> 00:38:00,520
Speaker 1: Right. It can be a on side with.

819
00:38:00,600 --> 00:38:02,439
Speaker 5: One person who's black, Right, it can be a movie

820
00:38:02,600 --> 00:38:04,760
Speaker 5: ensemble with one person who's black. They get a nomination

821
00:38:04,880 --> 00:38:07,000
Speaker 5: for that. Because they have such a huge volume of

822
00:38:07,080 --> 00:38:09,480
Speaker 5: content they're creating, they just have more shots.

823
00:38:09,480 --> 00:38:10,280
Speaker 1: You know, at the basket.

824
00:38:10,480 --> 00:38:12,200
Speaker 3: I also want to ask about comedy as well. You

825
00:38:12,239 --> 00:38:14,000
Speaker 3: see Netflix is heavy into comedy. You see a lot

826
00:38:14,040 --> 00:38:16,880
Speaker 3: of giving comedy deals to damn to every comedian, as

827
00:38:16,960 --> 00:38:19,200
Speaker 3: beet ever wanted to jump back into that space because

828
00:38:19,280 --> 00:38:21,880
Speaker 3: b Et was one of the huge originators, especially of

829
00:38:21,920 --> 00:38:22,400
Speaker 3: black comedy.

830
00:38:22,400 --> 00:38:24,319
Speaker 5: That's right with Comicview, Did Deon Cole put you up

831
00:38:24,320 --> 00:38:25,799
Speaker 5: to this question, because he's been beating me.

832
00:38:25,880 --> 00:38:27,720
Speaker 2: Up about this. No, but he's been up here recently,

833
00:38:27,800 --> 00:38:28,560
Speaker 2: but now he has yes.

834
00:38:28,800 --> 00:38:33,439
Speaker 5: So the reality is we're always looking for the way

835
00:38:33,560 --> 00:38:37,239
Speaker 5: back into places, right. And we did a quick partnership

836
00:38:37,320 --> 00:38:41,120
Speaker 5: with Kevin Hart and Heartbeat where we did a test

837
00:38:41,200 --> 00:38:44,160
Speaker 5: run of bringing back Comicview. And part of the thing

838
00:38:44,480 --> 00:38:51,960
Speaker 5: is that really understanding how our community wants to consume content, right,

839
00:38:52,400 --> 00:38:55,759
Speaker 5: and also understanding some people will use certain content as

840
00:38:55,800 --> 00:38:59,160
Speaker 5: a loss leader for other things, right, and so, and

841
00:38:59,239 --> 00:39:01,000
Speaker 5: I'm not saying who be using as a loss leader,

842
00:39:01,040 --> 00:39:03,600
Speaker 5: but there are other platforms that are paying using content

843
00:39:03,640 --> 00:39:06,000
Speaker 5: as a lost leader for other things. So we're we

844
00:39:06,239 --> 00:39:08,440
Speaker 5: working with Dion right now to do a really fun

845
00:39:08,520 --> 00:39:10,320
Speaker 5: thing in stand up comedy. He'll be thrilled that you

846
00:39:10,400 --> 00:39:12,239
Speaker 5: put me on the spot and ask the question. But

847
00:39:12,360 --> 00:39:15,479
Speaker 5: we think comedy clearly works, right. We see it working

848
00:39:15,520 --> 00:39:18,240
Speaker 5: with the Miss Pat show. The series we have with Dion,

849
00:39:18,360 --> 00:39:21,279
Speaker 5: Average Joe is a thriller that has a comedic line

850
00:39:21,320 --> 00:39:24,400
Speaker 5: through it. We really see that our audience loves comedy.

851
00:39:24,480 --> 00:39:26,640
Speaker 5: Miss Pat in addition to her Miss Patch show, we

852
00:39:26,760 --> 00:39:28,680
Speaker 5: do Miss Pat settles it, which is her doing a

853
00:39:28,840 --> 00:39:32,800
Speaker 5: crazy court show, and so our audience is loving it.

854
00:39:33,120 --> 00:39:35,160
Speaker 5: We think in twenty twenty five, given the way the

855
00:39:35,200 --> 00:39:37,680
Speaker 5: world has changed, people need to laugh even more and

856
00:39:37,760 --> 00:39:39,600
Speaker 5: so they'll be an even greater demand for comedy. So

857
00:39:39,680 --> 00:39:40,799
Speaker 5: we're leaning into it in a big way.

858
00:39:41,239 --> 00:39:43,759
Speaker 6: Have there been conversations Derek about changing the name of

859
00:39:43,800 --> 00:39:46,640
Speaker 6: the naacp s And some people think colored people is

860
00:39:46,680 --> 00:39:47,000
Speaker 6: a slur.

861
00:39:47,480 --> 00:39:51,839
Speaker 7: No, as we said Ron and say we got all

862
00:39:51,840 --> 00:39:53,800
Speaker 7: the colors were on and say what don't we Yeah, no,

863
00:39:54,000 --> 00:39:57,120
Speaker 7: we have not. I mean we get caught up in semantics,

864
00:39:57,160 --> 00:39:59,480
Speaker 7: we lose focus and as Zo need to go to

865
00:39:59,520 --> 00:40:01,879
Speaker 7: the Semantha six we are The organization has been around

866
00:40:01,880 --> 00:40:05,839
Speaker 7: one hundred and sixteen years. That's significant when you talk

867
00:40:05,960 --> 00:40:09,320
Speaker 7: about this concept of a of a surplus mindset that

868
00:40:09,520 --> 00:40:11,839
Speaker 7: what we can do we can't stick together, we can

869
00:40:11,960 --> 00:40:15,279
Speaker 7: work together, we can prosper together. Oftentimes say what black

870
00:40:15,320 --> 00:40:17,919
Speaker 7: folks won't do, what we can't do, we haven't done.

871
00:40:18,160 --> 00:40:20,040
Speaker 7: We got to get away from that and not get

872
00:40:20,080 --> 00:40:21,839
Speaker 7: caught up in semantics. At the end of the day,

873
00:40:21,920 --> 00:40:24,840
Speaker 7: are we being effective? What our mission? But if democracy

874
00:40:24,920 --> 00:40:28,319
Speaker 7: work for all and ensuring opportunity for our community, that's

875
00:40:28,440 --> 00:40:29,000
Speaker 7: our focus.

876
00:40:29,080 --> 00:40:30,960
Speaker 1: The semantics go out the door. Yeah, I asked that,

877
00:40:31,040 --> 00:40:32,359
Speaker 1: and I think it was. Was it last year?

878
00:40:32,800 --> 00:40:33,000
Speaker 7: It was?

879
00:40:33,360 --> 00:40:34,240
Speaker 1: It was one of the presidents.

880
00:40:34,400 --> 00:40:37,279
Speaker 6: I forgot from which chapter the lap They were upset

881
00:40:37,360 --> 00:40:40,360
Speaker 6: because somebody used the word colored people somewhere.

882
00:40:40,680 --> 00:40:41,399
Speaker 1: I have no idea.

883
00:40:41,480 --> 00:40:43,160
Speaker 7: I don't see if you wonder every time I run

884
00:40:43,200 --> 00:40:44,839
Speaker 7: across some he asked the question because he's been saying,

885
00:40:44,880 --> 00:40:45,719
Speaker 7: y'all need to change the name.

886
00:40:45,760 --> 00:40:48,640
Speaker 1: He's been saying that since like nineteen eighty two. What

887
00:40:48,719 --> 00:40:54,000
Speaker 1: does he see about the name that I haven't shut what.

888
00:40:54,120 --> 00:40:58,600
Speaker 7: I'm just asking, right, at the end of the day,

889
00:40:58,640 --> 00:41:01,839
Speaker 7: the immature wars, it's the crown jewel of the show

890
00:41:02,080 --> 00:41:06,440
Speaker 7: for right. It gives us an opportunity for all of

891
00:41:06,560 --> 00:41:09,279
Speaker 7: us to come together and appreciate the culture we bring

892
00:41:09,400 --> 00:41:14,400
Speaker 7: to the right, and we do that energy generationally across

893
00:41:14,600 --> 00:41:17,040
Speaker 7: all of all of the platforms. That's right, and you

894
00:41:17,080 --> 00:41:19,279
Speaker 7: can the voting is now open to the public at

895
00:41:19,360 --> 00:41:20,960
Speaker 7: NAACP Image Awards dot it.

896
00:41:21,080 --> 00:41:21,520
Speaker 1: That's right.

897
00:41:21,920 --> 00:41:23,799
Speaker 2: We appreciate you guys. For joining us this morning.

898
00:41:23,880 --> 00:41:26,000
Speaker 1: Yes, to stop dragging Clay around for no reason. She's busy,

899
00:41:26,040 --> 00:41:26,960
Speaker 1: she got things he could be doing.

900
00:41:27,040 --> 00:41:31,359
Speaker 10: She's here from her Oh okay, okay, yes, okay, that's right.

901
00:41:31,880 --> 00:41:33,480
Speaker 2: Yes do you want Yes?

902
00:41:33,560 --> 00:41:35,320
Speaker 10: If you if you were now, says the host, I

903
00:41:35,360 --> 00:41:36,920
Speaker 10: think it would make so much sense because you're out

904
00:41:36,960 --> 00:41:37,480
Speaker 10: here outside.

905
00:41:37,680 --> 00:41:39,320
Speaker 2: We don't know what y'all planning, putting presure on it.

906
00:41:39,400 --> 00:41:41,640
Speaker 2: They might have another host you, she says, you want

907
00:41:41,680 --> 00:41:42,200
Speaker 2: a host too?

908
00:41:43,239 --> 00:41:45,359
Speaker 4: Or if I don't host, I can sing a little song.

909
00:41:46,239 --> 00:41:46,479
Speaker 1: Listen.

910
00:41:46,600 --> 00:41:51,359
Speaker 7: We've been rolling since they were eleven and twelve years old,

911
00:41:51,400 --> 00:41:53,120
Speaker 7: so y'all do this. We've been around with them a

912
00:41:53,200 --> 00:41:54,560
Speaker 7: long time, so get out our bis.

913
00:41:56,040 --> 00:41:57,279
Speaker 1: Anthony engine. That's right.

914
00:41:58,840 --> 00:42:01,839
Speaker 8: If it did two years Anthony and eight. So how

915
00:42:01,880 --> 00:42:04,319
Speaker 8: do you determine? Like is she come? You're looking at

916
00:42:04,400 --> 00:42:05,239
Speaker 8: me like you want to rap?

917
00:42:06,400 --> 00:42:07,080
Speaker 5: I'm like you want to.

918
00:42:11,200 --> 00:42:14,040
Speaker 7: When we announced the host, everybody will say, oh, that

919
00:42:14,280 --> 00:42:17,200
Speaker 7: is a great choice, good decision. The host is going

920
00:42:17,280 --> 00:42:19,279
Speaker 7: to come on with Scott and going to talk about

921
00:42:19,320 --> 00:42:21,239
Speaker 7: why that person is the host. So you're gonna say

922
00:42:21,239 --> 00:42:22,600
Speaker 7: this is the best thing that could.

923
00:42:22,400 --> 00:42:24,239
Speaker 6: Have you go to feel about Chloe if it's not

924
00:42:24,360 --> 00:42:25,319
Speaker 6: you are you gonna feel the way?

925
00:42:26,800 --> 00:42:29,160
Speaker 9: You know, I would feel good if I get a performance,

926
00:42:29,640 --> 00:42:31,439
Speaker 9: and then I won't feel hurt about the non host.

927
00:42:32,000 --> 00:42:33,960
Speaker 5: You know what I will say is I think Chloe's

928
00:42:34,040 --> 00:42:43,680
Speaker 5: comment before somehow we diverted to burnaboy Chloe's comment, I thought.

929
00:42:43,920 --> 00:42:49,120
Speaker 5: I thought Chloe's comment about the power of the example

930
00:42:49,160 --> 00:42:51,960
Speaker 5: of collaboration and the importance of that to our community

931
00:42:53,360 --> 00:42:59,440
Speaker 5: was extraordinarily insightful and terribly timely, because I think in

932
00:42:59,480 --> 00:43:02,200
Speaker 5: our community this is twenty twenty five, we have a

933
00:43:02,280 --> 00:43:04,080
Speaker 5: lot of healing to do and a lot of kind

934
00:43:04,080 --> 00:43:07,319
Speaker 5: of reconnecting and a lot of collaborating required for us

935
00:43:07,400 --> 00:43:09,880
Speaker 5: to make progress with respect to the things that are important.

936
00:43:10,440 --> 00:43:14,000
Speaker 5: So I was extraordinarily impressed with that insight and the

937
00:43:14,080 --> 00:43:18,240
Speaker 5: thoughtfulness of that, and it creates more opportunities for wonderful things.

938
00:43:18,040 --> 00:43:18,719
Speaker 1: To do with Chloe.

939
00:43:18,960 --> 00:43:22,960
Speaker 2: Absolutely collaboration, Bedol, I know that's right, O. Chloe and

940
00:43:23,040 --> 00:43:24,000
Speaker 2: Burn the boy hosting the.

941
00:43:26,800 --> 00:43:29,160
Speaker 1: That'd be a great collaboration and you won't can take

942
00:43:29,200 --> 00:43:29,600
Speaker 1: credit for it.

943
00:43:29,680 --> 00:43:31,799
Speaker 8: He brought that back up. I did, right, Chloe.

944
00:43:32,320 --> 00:43:35,120
Speaker 3: Dereck Johnson, Scott Mills, we appreciate you for joining US

945
00:43:35,360 --> 00:43:38,880
Speaker 3: check out the NAACP the fifty six NAACP Image Awards

946
00:43:39,120 --> 00:43:41,960
Speaker 3: February twenty second at eight pm, where y'all shooting is

947
00:43:42,000 --> 00:43:42,520
Speaker 3: at on.

948
00:43:42,640 --> 00:43:44,759
Speaker 2: Bla la la.

949
00:43:45,360 --> 00:43:48,440
Speaker 7: I do like the fact that CBS airs it, absolutely

950
00:43:48,480 --> 00:43:49,840
Speaker 7: yea because they just the second time they did that, right,

951
00:43:50,719 --> 00:43:51,640
Speaker 7: just be third.

952
00:43:52,920 --> 00:43:55,839
Speaker 2: And it's the Breakfast Club. Good morning, wake that ass

953
00:43:55,960 --> 00:43:57,160
Speaker 2: up in the morning.

954
00:43:57,320 --> 00:43:58,280
Speaker 1: The Breakfast Club