WEBVTT - Hey Big Head! Give Me Some Bread 0:00:03.480 --> 0:00:08.119 Hey, hey, hey, we're back. 0:00:08.520 --> 0:00:09.560 We're black. 0:00:13.960 --> 0:00:20.120 Brain ambition, ambiss ambition, and I. 0:00:20.079 --> 0:00:23.040 Wish I could see how many and dropping it throwing 0:00:23.079 --> 0:00:23.720 our backside. 0:00:24.520 --> 0:00:27.680 You have a little shoulder shimmy, shoulder shimmy. 0:00:27.720 --> 0:00:32.479 It's the end of the year. Yes, how are your manager? 0:00:33.800 --> 0:00:37.519 The Christmas spirit smacked me upside the head this past weekend, Tiffany, 0:00:39.800 --> 0:00:43.360 no tree because we're going to Atlanta and my little 0:00:43.360 --> 0:00:46.559 brother is hosting us and the old house, so we're 0:00:46.560 --> 0:00:49.479 going to do the tree there, okay, And so we 0:00:49.560 --> 0:00:51.400 decorated a really tiny tree here, but we did the 0:00:51.440 --> 0:00:55.440 outside okay. And I got plans to make cookies. And 0:00:56.160 --> 0:00:56.920 it's the season. 0:00:57.440 --> 0:01:02.440 That's good. As you said, you get a gift basket. 0:01:02.480 --> 0:01:03.520 I got a gift basket. 0:01:03.720 --> 0:01:10.480 Oh yeah, mom our podcast home my chees and my 0:01:10.520 --> 0:01:12.000 pears and apples. I was like, well, I can eat 0:01:12.000 --> 0:01:14.040 this cheese, honey, but I eat the pears and apples. 0:01:15.319 --> 0:01:18.200 Yeah, delish, how about you? 0:01:18.840 --> 0:01:21.520 So I usually, I usually the tradition is we put 0:01:21.560 --> 0:01:25.280 up the tree right before Thanksgiving because we typically host Thanksgiving, 0:01:25.280 --> 0:01:27.240 so that way it's all pretty for everyone to see. 0:01:27.440 --> 0:01:28.640 But I wasn't in the mood this year. 0:01:28.640 --> 0:01:30.119 I don't know, I was just really miss Agderrell hard 0:01:30.120 --> 0:01:32.160 and I was like, it was this Christmas is his 0:01:32.240 --> 0:01:34.800 favorite time of year. But I was like, you know what, 0:01:34.840 --> 0:01:37.520 Doctor Green always reminded me, you can have new traditions. 0:01:38.000 --> 0:01:39.120 And I thought, you know what. 0:01:40.240 --> 0:01:42.959 My sister Carol's kids, Roman and Amelia had just decorated 0:01:43.000 --> 0:01:45.000 their little tree. Because their tradition is to get a 0:01:45.000 --> 0:01:47.280 real live tree. She gets a little one for the 0:01:47.280 --> 0:01:50.040 house and they decorated all excited, and I saw it 0:01:50.080 --> 0:01:51.600 and we were facetiming, and I was like, you guys 0:01:51.680 --> 0:01:54.480 are like professionals, Can you come to my tree? 0:01:54.800 --> 0:01:55.480 And so they did. 0:01:55.600 --> 0:01:57.560 It looks exactly how you think if a six and 0:01:57.560 --> 0:01:58.960 eight year old did your message. 0:01:59.280 --> 0:02:01.800 It's like all the ornaments clustered at the height of 0:02:01.880 --> 0:02:03.160 three feet. 0:02:03.400 --> 0:02:05.240 But I didn't let them use a little step ladder, 0:02:05.520 --> 0:02:06.720 and then of course you have to pick them out 0:02:06.720 --> 0:02:07.120 each one. 0:02:07.240 --> 0:02:08.040 Can you pick me up it? 0:02:08.040 --> 0:02:08.679 But? Can you? 0:02:08.840 --> 0:02:09.839 But I don't say. 0:02:09.880 --> 0:02:12.040 It was a lot of fun and it's not as 0:02:12.080 --> 0:02:15.440 fancy as before I look, but it's really beautiful. 0:02:16.240 --> 0:02:18.880 That's what I'm I embraced the tacky at Christmas time. 0:02:19.000 --> 0:02:21.600 I am trying to have one of those perfectly the 0:02:21.720 --> 0:02:25.800 all whites, the all blues color schemes. You know, I 0:02:25.840 --> 0:02:28.400 love the tacky. It's like the same old multicolored string 0:02:28.480 --> 0:02:30.160 lights that I got back when I was living in 0:02:30.240 --> 0:02:34.440 Queens like ten years ago, the same dollar store tinsel, 0:02:34.760 --> 0:02:36.839 and I'm handing it to my four year old son 0:02:37.240 --> 0:02:39.720 and I'm just like, this is a weird but great. 0:02:39.880 --> 0:02:43.320 That's what always right about boom. But like, it's the 0:02:43.400 --> 0:02:46.280 end of the year, I know, so damned if I'm 0:02:46.280 --> 0:02:49.520 not reflecting. You know. The first place I started to 0:02:49.520 --> 0:02:55.240 reflect my my my investments. Okay, I actually logged in 0:02:55.639 --> 0:02:57.840 and checked my investment accounts, which I have not done. 0:02:57.880 --> 0:02:59.639 I'm not gonna lie and say I waited all year, 0:03:00.320 --> 0:03:02.320 but I don't think I've done it since before Remmy 0:03:02.400 --> 0:03:05.320 was born. So it's been at least six seven months, 0:03:05.320 --> 0:03:11.120 probably longer. And they're looking cute. Cute, yeah up, you know, 0:03:11.280 --> 0:03:14.839 lifetime of the right. I mean, I imagine years too. 0:03:14.880 --> 0:03:17.360 But like I think anyone who's who's invested in who's 0:03:17.400 --> 0:03:19.680 been heavily invested in the market like I've always been, 0:03:20.880 --> 0:03:24.120 and I and I don't check because of years, like 0:03:24.160 --> 0:03:26.639 twenty twenty what was that twenty twenty two was really rough. 0:03:26.680 --> 0:03:29.200 I feel like I don't check that often because I 0:03:29.240 --> 0:03:31.560 know it's gonna go down like it was bad. There 0:03:31.639 --> 0:03:33.079 was one year, I feel like it was last year 0:03:33.080 --> 0:03:36.280 the year before where it was down like I don't know, 0:03:36.440 --> 0:03:40.040 like one hundred k or something like that, and I 0:03:40.080 --> 0:03:42.200 was just like, you know what, let me stop checking 0:03:42.280 --> 0:03:46.440 because I'm Time will fix this. And Time did. It's 0:03:46.520 --> 0:03:49.280 up ten percent over the lifetime of the account, which 0:03:49.320 --> 0:03:54.240 is okay since what happened twenty fourteen. Yeah, so almost 0:03:54.280 --> 0:03:56.560 ten years I've been investing, and I'm every time I 0:03:56.600 --> 0:03:59.360 open my investment account, I'm like, shout out to baby, 0:03:59.400 --> 0:04:03.480 Mandy really started something you know she ain't had. 0:04:07.000 --> 0:04:08.160 You want to be as well. 0:04:08.400 --> 0:04:11.800 That felt good. I felt good. So I've been feeling Yeah. 0:04:11.800 --> 0:04:14.760 That made me feel rich. And then my first you 0:04:14.880 --> 0:04:19.400 know this, the first one fourth of my book money 0:04:19.960 --> 0:04:22.800 hit my big account. Finally, I mean, while, I find 0:04:22.839 --> 0:04:27.760 the contract back in May, so there you go. Publishing timelines, y'all. 0:04:28.279 --> 0:04:31.200 So I've got some end of year like tax stuff 0:04:31.200 --> 0:04:33.240 I got to figure out, and I'm like, okay, I 0:04:33.279 --> 0:04:35.839 need to text my I just need to because this 0:04:35.960 --> 0:04:39.719 is the life of a solopreneur. I need to figure 0:04:39.760 --> 0:04:42.599 out how much to invest because I don't have like 0:04:42.640 --> 0:04:46.440 a regular other than like when I pay myself monthly. 0:04:46.680 --> 0:04:49.880 I'm I do put like some money into the investment account. 0:04:49.920 --> 0:04:52.479 I have to manually do it because that's ghetto because 0:04:52.560 --> 0:04:56.440 Vanguard anyway, And but at the end of the year, 0:04:56.480 --> 0:04:58.200 I'm like, I ain't trying to get text in all 0:04:58.240 --> 0:05:00.840 of this, so I'm prob probably going to have to 0:05:00.880 --> 0:05:04.159 do some math to figure out how much I should 0:05:04.200 --> 0:05:08.640 just put immediately into my solo for one k okay 0:05:08.680 --> 0:05:10.560 before the year ends. But also I feel like I 0:05:10.640 --> 0:05:14.320 might have until March. Sometimes they give you right, sometimes 0:05:14.360 --> 0:05:17.160 they let you like make contributions until the first, like 0:05:17.240 --> 0:05:20.799 the March of the year after for the year before anyway. 0:05:21.080 --> 0:05:26.240 This is why for some stuff, okay, Tiff, Yeah, this 0:05:26.279 --> 0:05:27.480 is why I need an accountant. 0:05:29.440 --> 0:05:31.679 No, it's true, Like I literally was just signing financial 0:05:31.720 --> 0:05:34.839 paperwork this morning, because you know, because at the end 0:05:34.880 --> 0:05:37.599 of the year, you're right, especially for entrepreneurs or business owners, 0:05:37.600 --> 0:05:40.560 you're scrambling to say, what can I do? Like so 0:05:40.680 --> 0:05:43.520 for example, I have been, you know, maxing out my 0:05:43.640 --> 0:05:47.800 retirement account, and there were some months where I don't 0:05:47.839 --> 0:05:49.920 even know I probably didn't put it enough. 0:05:49.920 --> 0:05:51.240 So my financial advisor was. 0:05:51.160 --> 0:05:53.640 Like, let me see, she's like tipping to your short 0:05:53.680 --> 0:05:55.280 like you know, if you want to max out. I 0:05:55.400 --> 0:05:57.520 was short maybe like twelve hundred dollars or something, so 0:05:57.520 --> 0:06:00.240 she's like, you know, let's make let's go get to 0:06:00.279 --> 0:06:03.279 your account update so that way the next pay check 0:06:03.320 --> 0:06:05.440 takes the full amount. So that way you've maxed out 0:06:05.440 --> 0:06:06.880 on your retirement and contributions. 0:06:06.920 --> 0:06:07.120 You know. 0:06:07.760 --> 0:06:10.760 Yeah, there's all these financial decisions that you're making, but 0:06:10.800 --> 0:06:13.400 not only just that I've been making. I sat down 0:06:13.440 --> 0:06:16.359 with my team so we could do our twenty twenty 0:06:16.360 --> 0:06:19.360 four plan and I was really proud Budget East the team, 0:06:19.600 --> 0:06:23.320 or then Budget East the team, and so we decided 0:06:23.320 --> 0:06:27.680 to do something different. So there are the core members 0:06:27.720 --> 0:06:30.160 of my team. Logan she's like the manager of all 0:06:30.200 --> 0:06:33.880 things content and like are basically my main lead. There 0:06:34.080 --> 0:06:39.880 is a Keisho project manager, and Carol who was like logistics. 0:06:40.080 --> 0:06:42.680 And then we have Tajerry who what's our intern and 0:06:42.720 --> 0:06:45.560 now she's like a part time contractor who does like 0:06:45.600 --> 0:06:46.120 social media. 0:06:46.200 --> 0:06:48.600 So those are like the four core. That's the four core, 0:06:50.000 --> 0:06:50.680 and so I. 0:06:50.640 --> 0:06:54.279 Said, let me do something different because this year I 0:06:54.480 --> 0:06:58.960 have shifted my leadership model from where I used to leave, 0:06:59.000 --> 0:07:03.120 from a place of detectiveness, where it's like I was 0:07:03.160 --> 0:07:05.080 the mom and I never let the kids know that 0:07:05.160 --> 0:07:06.919 sometimes we didn't have enough money for bread, I just 0:07:06.960 --> 0:07:10.440 would go without, you know, and it was like. 0:07:10.520 --> 0:07:13.960 Everything's fine, everything is just fine. That's how I used 0:07:14.000 --> 0:07:14.760 to navigate. 0:07:14.880 --> 0:07:16.880 Everybody was super happy, and I would do a raise 0:07:16.960 --> 0:07:19.120 no matter what, and I would do bonuses no matter what, 0:07:19.440 --> 0:07:21.920 like I never no matter what was happening. 0:07:21.680 --> 0:07:23.320 On Baptistess Baby, I know. 0:07:23.880 --> 0:07:26.760 I was like, I will manage distress. And I did 0:07:26.880 --> 0:07:28.760 job well. I was managing it poorly. 0:07:28.840 --> 0:07:32.080 And so this year I shifted because quite honestly, it 0:07:32.120 --> 0:07:34.440 was a really tough financial year. We made just about 0:07:34.440 --> 0:07:38.920 half me the year before, and I was like, I can't, 0:07:39.760 --> 0:07:43.280 like I just couldn't afford to hide the secret anymore 0:07:43.320 --> 0:07:45.320 that if we're having a hard time, because people were 0:07:45.400 --> 0:07:47.680 expecting me to navigate in the same way, and so 0:07:47.760 --> 0:07:49.520 finally I was like, let me tell you the books, 0:07:49.760 --> 0:07:52.280 and they were like, oh, it's not as cute as 0:07:52.280 --> 0:07:55.920 we thought. So all of a sudden, though, when I realized, 0:07:55.920 --> 0:07:57.400 and this is what doctor Breene taught me, She's like, 0:07:57.400 --> 0:08:00.720 you know, when you protect people, you know, detection only 0:08:00.760 --> 0:08:04.080 makes sense if you really believe that the person or 0:08:04.200 --> 0:08:08.240 child or whoever cannot handle the ramifications of the thing 0:08:08.280 --> 0:08:10.760 you're protecting them from. So, like, you have kids, we're 0:08:10.760 --> 0:08:13.680 obviously not gonna let Remy, you know, roll off the 0:08:13.680 --> 0:08:16.040 bed because girl, you know, but you. 0:08:16.040 --> 0:08:17.760 Might let Rio like run. 0:08:17.520 --> 0:08:21.720 And have never done that, not intention but you might 0:08:21.800 --> 0:08:24.040 let Rio run in the park and knowing like he 0:08:24.120 --> 0:08:25.760 is going too fast, he's about to trip, but he'll 0:08:25.800 --> 0:08:27.640 be all right because he'll learn like, all right, I 0:08:27.640 --> 0:08:30.680 don't quite have the footwork necessary. And so she said 0:08:31.160 --> 0:08:34.160 that we need to let like in those moments, you know, 0:08:34.520 --> 0:08:37.160 Rio run in the park, like, okay, he can handle 0:08:37.160 --> 0:08:40.600 the consequences of like learning the lesson. And so she said, 0:08:40.840 --> 0:08:43.320 when you do that with your team, or you're telling yourself, 0:08:43.400 --> 0:08:47.559 is these adult women cannot handle, you know, the consequences 0:08:47.559 --> 0:08:50.920 of knowing like sometimes things are tight. And so she said, 0:08:51.040 --> 0:08:53.160 do you really believe that to be true? And I 0:08:53.200 --> 0:08:56.600 was like, I guess not. And so now you know, 0:08:56.760 --> 0:09:00.880 doctor Green, Yeah, she's always being a whole business. I mean, 0:09:01.240 --> 0:09:03.120 so finally, I mean, because he knows and just in general, 0:09:03.160 --> 0:09:05.319 that's the place I navigate from like. 0:09:05.280 --> 0:09:07.959 I'll take it. I'll do it. I'll be the sacrificial lamb. 0:09:08.320 --> 0:09:09.360 And so son't you. 0:09:09.320 --> 0:09:12.400 Just put like a chicken, the chicken leg or chicken. 0:09:12.160 --> 0:09:13.800 Thought, Oh, I'll take the small piece of chicken. 0:09:14.440 --> 0:09:15.560 Yeah, the small chicken. Yeah. 0:09:15.640 --> 0:09:17.880 I always will sacrifice. Like if there's all this chicken 0:09:17.880 --> 0:09:19.520 on the plate, I'll just wait till everybody eats. And 0:09:19.520 --> 0:09:21.559 I'm like, I'll just take the small piece whatever's left over. 0:09:21.679 --> 0:09:23.559 Matter of fact, I don't even like chicken. Guys, go 0:09:23.559 --> 0:09:26.800 ahead and eat. I'll just start in the corner. I 0:09:26.960 --> 0:09:29.920 like this year, we shifted that this year, and the 0:09:29.960 --> 0:09:33.920 way that my team has like rose to like the occasion, 0:09:34.400 --> 0:09:37.000 how brilliant they've been, how hard they've worked, how. 0:09:36.920 --> 0:09:39.040 Creative, how innovative. 0:09:39.160 --> 0:09:40.520 And I said, you mean to tell me all the 0:09:40.559 --> 0:09:44.120 time this was accessible to me. And so as a result, 0:09:44.280 --> 0:09:46.280 I said, how about this for twenty twenty four, let's 0:09:46.280 --> 0:09:49.440 try something new. I want everyone to work in a 0:09:49.480 --> 0:09:52.760 capacity that they really enjoy. I want everyone to lead 0:09:52.920 --> 0:09:55.080 a project. So you know, all the things we do 0:09:55.080 --> 0:09:57.559 here a budgeanisa, but maybe there's something new or old 0:09:57.679 --> 0:10:00.880 or whatever. Pick a project that's going to be your project, 0:10:00.960 --> 0:10:03.520 just one that you're going to be on the lead for, 0:10:04.000 --> 0:10:05.920 and just one because you're going to need the support 0:10:05.960 --> 0:10:07.800 of your other team members, but they'll also have their 0:10:07.840 --> 0:10:10.920 own lead project. And I was like, you know, and 0:10:10.960 --> 0:10:12.400 then you'll map out what it's going to look like 0:10:12.440 --> 0:10:14.440 for the year, how much you think we can make, 0:10:15.200 --> 0:10:17.360 you know, And so people they're really excited, like, oh, 0:10:17.679 --> 0:10:19.520 this is my baby that I get to raise and 0:10:19.559 --> 0:10:21.200 grow and look after, and I get to ask for 0:10:21.280 --> 0:10:24.720 help with my business baby from their business aunties, like hey, look, 0:10:24.720 --> 0:10:26.720 can can you help me with this component? Or hey 0:10:26.720 --> 0:10:29.080 Akisha because right now sometimes they feel like they work 0:10:29.120 --> 0:10:30.880 in a silo. So this will allow us that when 0:10:30.920 --> 0:10:33.240 we have our company meetings to be like rapport out, 0:10:33.280 --> 0:10:35.680 how's your baby growing, what do you need support with? 0:10:36.040 --> 0:10:36.840 What are you struggling with? 0:10:36.840 --> 0:10:39.000 So I've never done this before, so I'm actually excited 0:10:39.040 --> 0:10:42.040 to see what happens when everyone has ownership fully of 0:10:42.080 --> 0:10:44.400 a project and they're already really excited about it. 0:10:44.400 --> 0:10:45.960 So that was an awesome way to kind of like 0:10:46.400 --> 0:10:50.320 end the business year, you know, in that kind of way. 0:10:50.440 --> 0:10:53.360 Yeah, so at the beginning of this year is when 0:10:53.360 --> 0:10:54.920 you kind of sat them down and did that hole 0:10:55.040 --> 0:10:57.640 or maybe last year and this and now you're kind of, oh. 0:10:57.520 --> 0:10:58.719 No, no, we don't have no money. No, girl, I 0:10:58.720 --> 0:11:00.280 didn't do that. We didn't have no money until like 0:11:00.400 --> 0:11:02.040 Q three. That's why I was struggling. 0:11:02.640 --> 0:11:03.480 But it was this year. 0:11:04.480 --> 0:11:07.160 Yeah, maybe I was calling client to you, like girl, 0:11:08.040 --> 0:11:09.920 we had Yeah, everybody's asking for a raise. 0:11:09.920 --> 0:11:11.160 Remember that was like Q three. 0:11:12.360 --> 0:11:14.720 I know you started getting a lot more exciting, excited 0:11:14.800 --> 0:11:15.880 by the brown ambition. 0:11:16.840 --> 0:11:22.000 Yeah, I was like, how was because I was like, 0:11:22.880 --> 0:11:23.640 pay them no mind? 0:11:23.679 --> 0:11:26.960 And now it's like, so how much. 0:11:29.080 --> 0:11:32.439 Can I get some poor rich I mean because the 0:11:32.480 --> 0:11:33.840 budgets was paying me now. 0:11:33.920 --> 0:11:36.280 But I was yes and so like. 0:11:36.320 --> 0:11:38.080 But it's good to have these conversation. I think everybody 0:11:38.080 --> 0:11:42.400 thinks like that like that in business. Just because you've 0:11:42.400 --> 0:11:44.040 had a great year, that means you always have a 0:11:44.040 --> 0:11:45.679 great year. Like and I can share this because she 0:11:45.720 --> 0:11:49.080 posted on social you know, the the woman Khalila You 0:11:49.080 --> 0:11:51.400 ever heard of messing a bottle? She's got like that 0:11:51.520 --> 0:11:55.520 awesome T shirt brand. Right, So she candidly posted on 0:11:55.520 --> 0:11:58.080 on Instagram the other day that she just had a baby, 0:11:58.360 --> 0:12:00.439 I think three months ago, and this was a really 0:12:00.480 --> 0:12:02.560 hard year and she's like we made like next to 0:12:02.600 --> 0:12:04.240 no money. And after like I think she's been in 0:12:04.240 --> 0:12:06.640 business seven eight years of business, she's thinking about closing 0:12:06.640 --> 0:12:09.000 it down. She's like, I don't I had to let 0:12:09.040 --> 0:12:10.760 off everyone and I didn't know. I don't know what 0:12:10.840 --> 0:12:13.360 to do. And she's just like this has been my baby, 0:12:13.400 --> 0:12:16.679 but I can't do everything. I can't pick up the 0:12:16.679 --> 0:12:20.640 merchandise also manufacture it and then ship and then my baby. 0:12:20.679 --> 0:12:22.719 And she's just you could just tell it was a lot. 0:12:22.760 --> 0:12:24.599 So I called her because I know Kalila, and we 0:12:24.720 --> 0:12:26.559 just chat and I just I shared with her, I'm like, 0:12:26.640 --> 0:12:29.280 this was my worst year yet since I probably started 0:12:29.280 --> 0:12:32.079 the business, maybe the first two years. I shared, how 0:12:32.080 --> 0:12:34.520 you know, like you know, I had to like cut, 0:12:34.640 --> 0:12:37.240 I really didn't make any money. And she's like, wait 0:12:37.360 --> 0:12:39.800 you I said, I think it's important and across the 0:12:39.840 --> 0:12:43.640 board that you get to hear what business really looks like, 0:12:44.320 --> 0:12:47.200 you know, And so sometimes there are years like this, 0:12:47.240 --> 0:12:49.000 And I said, if I'm being all the way, Candon, 0:12:49.520 --> 0:12:52.319 the reason why we survived is because during the pandemic, 0:12:52.800 --> 0:12:54.720 when so many of us, like you know, made a 0:12:54.720 --> 0:12:58.720 lot of money, I instinctively knew that it was not 0:12:58.760 --> 0:13:01.320 going to last a long time. Like in my personal finances, 0:13:01.320 --> 0:13:04.240 when I have financial abundance, I am like a squirrel 0:13:04.520 --> 0:13:06.400 when it's the fall, I worked the hardest and I 0:13:06.400 --> 0:13:09.440 save the most. So I read an article during the 0:13:09.480 --> 0:13:13.120 pandemic that Microsoft had up their savings from like six 0:13:13.160 --> 0:13:16.000 months to like one year's worth of operations expenses, and 0:13:16.040 --> 0:13:18.040 I was like, at the time, my CFO, her name 0:13:18.080 --> 0:13:18.440 was Shanta. 0:13:18.400 --> 0:13:20.080 I said, Shanta, how many months do we have? 0:13:20.160 --> 0:13:22.520 She said like two and a half, and I said, hmmm, 0:13:23.400 --> 0:13:26.360 let's try to get us to six. So I got, 0:13:26.400 --> 0:13:28.880 you know, our emergency savings to six months, and it 0:13:28.920 --> 0:13:31.240 was there for like the last like two years. Just 0:13:31.280 --> 0:13:33.800 sitting in this year, I'm so glad we did it 0:13:33.840 --> 0:13:37.200 because we're down to one month of emergency savings, meaning 0:13:37.240 --> 0:13:39.480 we didn't make enough to cover ourselves that had it 0:13:39.600 --> 0:13:42.120 not been from emergency savings. We used five months of 0:13:42.160 --> 0:13:43.679 it and it's now December. 0:13:44.280 --> 0:13:45.160 If one month of. 0:13:45.080 --> 0:13:47.520 Emergency savings left, and thankfully we made enough in December 0:13:47.520 --> 0:13:50.200 not to tap into it. But if I had no 0:13:50.240 --> 0:13:53.080 emergency savings, I don't know. I mean, I probably would 0:13:53.080 --> 0:13:55.080 just have to give a personal loan from Tiffany to 0:13:55.200 --> 0:13:58.599 the business and so I share that because like, I 0:13:58.600 --> 0:14:00.480 don't care what they did be telling you until media 0:14:01.000 --> 0:14:03.880 business is really hard and you can have this successful 0:14:03.920 --> 0:14:06.120 business and everything is and do all the right things 0:14:06.160 --> 0:14:08.320 and still have a year where you're like, it's we 0:14:08.400 --> 0:14:11.440 gonna make it. It's we gonna make it, you know. 0:14:11.600 --> 0:14:13.120 So if it had not been for that savings and 0:14:13.200 --> 0:14:14.320 she was like Khalila. 0:14:14.040 --> 0:14:15.480 Was like, why did you tell me? I was like, 0:14:15.520 --> 0:14:15.840 I don't. 0:14:16.240 --> 0:14:18.200 During that time frame, I wasn't thinking that. I just 0:14:18.240 --> 0:14:19.800 I didn't think I was gonna have some terrible year 0:14:19.800 --> 0:14:21.640 where I was gonna need to live off of savings. 0:14:21.840 --> 0:14:25.440 I just thought, if Microsoft is doing it, why shouldn't we, you. 0:14:25.400 --> 0:14:28.520 Know, yeah, oh why don't you tell her to save? 0:14:29.000 --> 0:14:29.120 Well? 0:14:29.160 --> 0:14:31.200 I mean also when you say not making any money, 0:14:31.280 --> 0:14:33.160 like you have a staff, Like you have a team 0:14:33.240 --> 0:14:36.520 too that you're paying for, and it's like you're making money, 0:14:36.560 --> 0:14:39.400 but the overhead is not meaning though, like the overhead 0:14:39.480 --> 0:14:41.880 is more than what you're bringing in, right, But if 0:14:41.920 --> 0:14:43.120 it was like just yet. 0:14:43.040 --> 0:14:45.080 So not yeah, we're making gift, we're making money. 0:14:45.880 --> 0:14:48.800 Yes, yeah, let's keep it clean because you have to 0:14:48.840 --> 0:14:52.520 pay for staff, I know, yeah, but yes meaning like yes, 0:14:52.600 --> 0:14:56.640 but meaning yes, because our overhead, you know, is especially 0:14:56.640 --> 0:14:58.480 like payroll was like a lot. 0:14:58.320 --> 0:15:01.120 In comparison to like what we like what we bring in. 0:15:01.160 --> 0:15:02.960 And I really didn't want to do pay cuts because 0:15:03.000 --> 0:15:06.400 the truth of the matter is, like I used to 0:15:06.440 --> 0:15:08.760 be able to say I pay like above and beyond 0:15:08.840 --> 0:15:11.440 what was considered like a fair if fair was fifty. 0:15:11.640 --> 0:15:14.520 We used paying sanfity, maybe even a hundred. And now 0:15:14.640 --> 0:15:22.240 we like we fair out there, like so as we're doing. 0:15:22.200 --> 0:15:24.520 A wage still like five dollars, like you. 0:15:24.440 --> 0:15:26.920 Know, we want, you know, we fin because before it's 0:15:26.920 --> 0:15:30.480 went all okay, But now I'm just like, the truth 0:15:30.600 --> 0:15:33.920 is is that I you know, I was like, I 0:15:33.920 --> 0:15:37.720 don't want to make payroll cuts because things have gotten 0:15:37.760 --> 0:15:40.960 more expensive, and so I'm just like that just I 0:15:41.040 --> 0:15:44.080 much rather figure it out some other way versus to say, 0:15:44.080 --> 0:15:45.880 in order for us to stay alive, blah bah blah, 0:15:45.920 --> 0:15:47.760 I got to do a twenty percent cut, and I'm like, yeah, 0:15:47.760 --> 0:15:52.400 but like inflation has increased everything sometimes double, you know, 0:15:52.480 --> 0:15:55.440 so that just wasn't an option, and so figuring out 0:15:55.440 --> 0:15:59.760 different getting really clever about how do we make enough 0:16:00.360 --> 0:16:01.440 to cover our expenses? 0:16:01.480 --> 0:16:02.720 Thankfully we have savings. 0:16:02.720 --> 0:16:06.120 The team got to see them and for twenty twenty four, 0:16:06.280 --> 0:16:08.800 they know that there won't be any raises. It's looking 0:16:08.840 --> 0:16:11.000 pretty decent already. We have a few contracts that are 0:16:11.320 --> 0:16:15.320 signed and locked in. And then I said, instead of raises, 0:16:15.320 --> 0:16:17.440 we're going to do this profit share every quarter where 0:16:17.680 --> 0:16:20.560 whatever money's left over normally that's an owner's draw. Mandy 0:16:20.560 --> 0:16:23.320 and I take an owner's draw from brand ambition every 0:16:23.560 --> 0:16:26.680 month if if we've made money, which means here's how 0:16:26.760 --> 0:16:29.240 much you made for the month, minus the expense is 0:16:29.280 --> 0:16:30.000 to run the business. 0:16:30.000 --> 0:16:32.040 This is what's left owner. As an owner, you can 0:16:32.120 --> 0:16:33.480 draw down or withdraw it. 0:16:33.960 --> 0:16:37.600 And so I told them instead of giving you a raise, 0:16:38.040 --> 0:16:41.240 I will set aside twenty percent of what I would normally. 0:16:40.960 --> 0:16:43.680 Draw out for you. So that way and then they 0:16:43.760 --> 0:16:44.520 will they will. 0:16:44.720 --> 0:16:47.440 I will divide that among the team based upon what 0:16:47.480 --> 0:16:50.800 they currently makes an income. And so that's the way 0:16:50.840 --> 0:16:53.240 that they'll get a bonus or raise without getting a raise, 0:16:53.280 --> 0:16:55.960 because it allows me to give them more money only 0:16:56.000 --> 0:16:58.840 when the company is profitable, you know. So it's like 0:16:58.880 --> 0:17:01.120 never hurting go ahead. 0:17:01.320 --> 0:17:03.240 Yeah, And I think that's such a great model as 0:17:03.240 --> 0:17:05.159 a small business, because that's what you are. You're not 0:17:05.240 --> 0:17:09.560 like a Google or Microsoft that just prints money all 0:17:09.600 --> 0:17:12.280 the time, or you know, has all these enormous savings, 0:17:12.400 --> 0:17:14.480 or it could just go get not that Microsoft and 0:17:14.520 --> 0:17:16.159 Google needs to raise money, but you know these like 0:17:16.200 --> 0:17:18.920 Silicon Valley darlings can just go ask some venture capital 0:17:18.920 --> 0:17:21.119 for a one hundred million dollars. We haven't made it, 0:17:21.160 --> 0:17:22.880 we haven't turned a profit in ten years, but give 0:17:22.960 --> 0:17:27.000 us some money, we'll get there. And they're like, okay, anyway, 0:17:27.119 --> 0:17:29.040 that's I and you've shared that before, and I just 0:17:29.080 --> 0:17:31.960 think it's Yeah, it's really smart. It incentivizes them to 0:17:32.600 --> 0:17:35.080 you know, have skin in the game right by having 0:17:35.080 --> 0:17:38.119 skin in the game, but also gives you the flexibility 0:17:38.680 --> 0:17:43.440 to not treat yourself like you know, a big tech 0:17:43.480 --> 0:17:46.800 company or like a big you know, corporation when your 0:17:46.840 --> 0:17:48.959 income is like a little bit more volatile because it's 0:17:48.960 --> 0:17:50.440 the structure of the budget USTA. 0:17:51.240 --> 0:17:52.560 And I think that, like, you know, you might be 0:17:52.600 --> 0:17:54.320 listening if you have a business and like it might 0:17:54.320 --> 0:17:56.160 not work for you, so you always want to find 0:17:56.160 --> 0:17:58.280 solutions like and this might work this year. 0:17:58.280 --> 0:17:59.639 This is a weird thing about business. 0:17:59.760 --> 0:18:02.720 It's like I'm assuming, like raising kids, You're like, oh, 0:18:02.760 --> 0:18:05.000 like what works for rio? And Remy's like, girl, you 0:18:05.040 --> 0:18:07.560 try to it's something new over here, Like I don't 0:18:07.560 --> 0:18:12.120 know him. 0:18:10.400 --> 0:18:12.200 When I tell you my baby is crawling and he's 0:18:12.200 --> 0:18:17.760 six months old. No, Well, I always love your transparency 0:18:17.760 --> 0:18:20.199 and also it helps me. I mean it helps our 0:18:20.240 --> 0:18:23.840 listeners too, Like wait a second, didn't they just say 0:18:23.840 --> 0:18:25.760