WEBVTT - Cliff Notes: Stephen A. Smith Talks Media Evolution

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<v Speaker 1>This episode is brought to you by P and C Bank.

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<v Speaker 2>Erness What's Up?

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<v Speaker 2>Your vision forward. How do you see the media business

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<v Speaker 2>pivoting on the economics side and what's your plan person, Well,

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<v Speaker 2>podcast wise, it's already pivoted.

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<v Speaker 3>You've got thousands upon thousands of podcasts, so there's no

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<v Speaker 3>way to get around that. I'm proud of my man,

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<v Speaker 3>Shannon Sharp Club Shay Shay doing his thing, no doubt

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<v Speaker 3>about it. The Cat Williams interview was off the chain,

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<v Speaker 3>and I think more than half of his subscribers came

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<v Speaker 3>because of that interview alone, So major, major props to

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<v Speaker 3>him for pulling that off and doing what he did,

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<v Speaker 3>and he deserves a lot of credit, but Nightcap ain't

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<v Speaker 3>nothing to sleep on either with him and o Cho

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<v Speaker 3>Senko may and give it arenas you know, so major

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<v Speaker 3>props to them for that. But I would tell you that,

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<v Speaker 3>you know, when you see the paradigm shifting in our

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<v Speaker 3>media business, it's because the public has stated we're not

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<v Speaker 3>interested in linear television as much as we have. What

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<v Speaker 3>people are confused about is that doesn't mean they're not

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<v Speaker 3>interested in the content that linear television provides. They just

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<v Speaker 3>wanted in a different platform than linear television provides. They

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<v Speaker 3>don't want it on a TV screen where you got

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<v Speaker 3>to buy a TV. They want to be able to

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<v Speaker 3>watch it on their phone. They want to be able

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<v Speaker 3>to watch it on their iPad or their laptop or whatever.

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<v Speaker 3>And not only that. If you really really think about it,

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<v Speaker 3>it's nothing different than what society has done for ages.

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<v Speaker 3>Youngsters dictate the direction. They may not pay the bills,

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<v Speaker 3>but they dictate the direction. So it's like a kid

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<v Speaker 3>that's growing up, right, Well, you know what, I don't

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<v Speaker 3>feel like doing this.

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<v Speaker 2>I feel like doing that.

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<v Speaker 3>I want to go to the movies, but then after that,

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<v Speaker 3>I want to go to the amusement partner. Then out there,

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<v Speaker 3>I want to go to Cony of you in New York,

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<v Speaker 3>you and Brooklyn. I want to go to Coney Island. Well, hell,

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<v Speaker 3>I want to go to six Flags. Well, damn it,

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<v Speaker 3>not six Flags. Now, I want to go to six

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<v Speaker 3>Flags out of Virginia. Okay, Oh by the way, now

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<v Speaker 3>let me go to Disneyland. Oh that's an Anaheim. Oh

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<v Speaker 3>damn it, Disney World. I'd rather go there. You see

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<v Speaker 3>what I'm saying. History has shown us that these transitions,

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<v Speaker 3>that trans that take place, it's dictated by our youth,

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<v Speaker 3>not financed by it, but dictated by it. Because because

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<v Speaker 3>if you're a parent, you're going to give the kid

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<v Speaker 3>what they want for the most part, if you can

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<v Speaker 3>afford to do it, and they deserve it.

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<v Speaker 2>Well, guess what. That's exactly what's happening now.

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<v Speaker 3>The kids are telling the parents who happen to be

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<v Speaker 3>executives at the linear networks, this is what we want.

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<v Speaker 2>Not only that streaming.

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<v Speaker 3>Has proliferated, and so when you look at Amazon, Apple,

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<v Speaker 3>you know, Netflix and everybody else with you know, Prime video.

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<v Speaker 2>All of this stuff.

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<v Speaker 3>They've created different platforms that has forced the linear world

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<v Speaker 3>to capitulate to the direction that it's going in sooner

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<v Speaker 3>than it would have liked, and as a result, you're

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<v Speaker 3>seeing a dwindling number. But it makes me laugh being

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<v Speaker 3>at ESPN when people act like ESPN is losing this audience.

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<v Speaker 2>No, we're not. We're just losing it on digital. I'm

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<v Speaker 2>sorry on linear me losing.

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<v Speaker 3>In a digital stratus. Fyre go check out ESPN YouTube's number,

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<v Speaker 3>esben YouTube numbers. Look at them comp to everybody else,

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<v Speaker 3>and look at their numbers. You understand they can talk

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<v Speaker 3>about Disney Plus and stuff all they want to. Well,

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<v Speaker 3>we're talking billions upon billions of dollars that are being generated.

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<v Speaker 3>You saw that there was recently a shareholders meeting where

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<v Speaker 3>it maintained by Viger remaining.

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<v Speaker 2>As the CEO of Walt Disney.

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<v Speaker 3>What has he been talking about losing we ruling out

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<v Speaker 3>Disney Plus. We've seen them drop the ESPN phone in

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<v Speaker 3>the past. We've seen them drop other stuff in the past.

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<v Speaker 3>How come you ain't say goodbye to Disney Plus? How

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<v Speaker 3>come you ain't say good bye to the ESPN Plus

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<v Speaker 3>because there's money to be generated there.

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<v Speaker 2>You just got a master.

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<v Speaker 1>They are trying to figure out what to do with ESPN.

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<v Speaker 3>Yes, no, no, but that's only because again as a

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<v Speaker 3>linear platform. As a linear platform, okay, we might pair

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<v Speaker 3>it with Warner Brothers and Fox and what have you,

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<v Speaker 3>because we got to compete with the market cap that

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<v Speaker 3>is Amazon and Apple, all right, and even combined they're

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<v Speaker 3>worth about a little under four hundred ESPN, Warner Brothers, Discovery, Fox,

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<v Speaker 3>you worth about under four hundred billion. Well, Apple, Amazon,

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<v Speaker 3>y'all know this better than me, because y'all experts in

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<v Speaker 3>this field. They're worth nearly three trillion apiece. So that's

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<v Speaker 3>what you're competing with. They just don't choose to specialize

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<v Speaker 3>in the sports landscape the way that ESPN does. So

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<v Speaker 3>what I'm saying to you is you come to me

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<v Speaker 3>years ago. I now knew none of this. I paid

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<v Speaker 3>attention to none of this. But now I'm looking at

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<v Speaker 3>everything that's transpiring and how they're doing business where our

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<v Speaker 3>audience lies. You can't tell me, for example, first Take.

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<v Speaker 3>This is the success story of First Take in an

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<v Speaker 3>age where the linear audience is dwindling and fading and

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<v Speaker 3>shows are getting canceled.

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<v Speaker 2>Our ratings are up.

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<v Speaker 3>We're at a point now where I'm measured against me

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<v Speaker 3>the show is measured against it year over year.

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<v Speaker 2>This is what all right?

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<v Speaker 3>We up year over year for twenty consecutive months, we've

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<v Speaker 3>been up year over year. That's bringing in over five

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<v Speaker 3>hundred thousand viewers. Did you know that annually on ESPN

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<v Speaker 3>digital like YouTube.

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<v Speaker 2>Stuff like that.

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<v Speaker 3>I myself, by myself generates over two billion views a

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<v Speaker 3>year annually by myself.

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<v Speaker 2>For ESPN, for ESPN on YouTube, ESPN YouTube stuff like that. Yes.

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<v Speaker 3>Yeah, so I'm saying their platforms over two billion by myself.

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<v Speaker 3>And so when when I look at that, I'm like,

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<v Speaker 3>how could in a less audience?

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<v Speaker 2>Of course, we still have the audience.

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<v Speaker 3>They're just watching us in different platforms and you got

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<v Speaker 3>to know what those platforms are and how to monetize

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<v Speaker 3>it so you know how to make your money.

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<v Speaker 2>But the audience hasn't faded.

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<v Speaker 3>It's just that they've said, we want to watch y'all

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<v Speaker 3>on different platforms.

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<v Speaker 2>We don't want to rely on the TV to do it.

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<v Speaker 1>So this is, I mean's a couple of things to

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<v Speaker 1>unpack this. Yes, the one thing that ESPN does have

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<v Speaker 1>that the Apples and vasions don't. An Amazon has the

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<v Speaker 1>MLB and Apple has them trying to get involved, right,

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<v Speaker 1>everybody's trying to get into live sports. Yeah, obviously ESPN

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<v Speaker 1>has it with the NFL pretty much every league. As

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<v Speaker 1>you know, you're watching that as a businessman. Obviously you're

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<v Speaker 1>you're working for the company, but as a businessman, you're

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<v Speaker 1>starting to see the club Schachs right, like, yes, you

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<v Speaker 1>have your own YouTube channel, right, six hundred thousand subscribers,

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<v Speaker 1>congratulations on that, thank you.

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<v Speaker 2>Right.

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<v Speaker 1>We saw Ryan Clark recently use that as leverage to negotiate.

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<v Speaker 1>So as you're building the I P are you you're

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<v Speaker 1>looking at this like this is also my leverage, right,

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<v Speaker 1>because it's it's it's it comes to a point now

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<v Speaker 1>where if you're watching ESPN, like we watch McAfee's well

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<v Speaker 1>documented the amount of money he's making, which is congrats

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<v Speaker 1>to him because it's a totally different formatfe it's working.

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<v Speaker 1>But you watch the landscape, right, you see everybody at Fox, CBS, right,

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<v Speaker 1>you see ak Men, right, Stephen a well popular and

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<v Speaker 1>all these guys. Are you building the leverage in terms

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<v Speaker 1>of you know what my atturn is coming, let's talk.

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<v Speaker 2>I already have.

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<v Speaker 4>An illegal alien from Guatemala charged with raping a child

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<v Speaker 4>in Massachusetts, an MS thirteen gang member from Al Salvador

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<v Speaker 4>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 4>filming and selling child pornography in Michigan. These are just

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<v Speaker 4>some of the heinous migrant criminals caught because of President

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<v Speaker 4>Donald J. Trump's leadership. I'm Christy Noman, the United States

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<v Speaker 4>Secretary of Homeland Security. Under President Trump, attempted illegal border

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<v Speaker 4>crossings are at the lowest levels of ever recorded, and

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<v Speaker 2>Sponsored by the United States Department of Homeland Security,