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Speaker 1: This episode is brought to you by P and C Bank.

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Speaker 1: A lot of people think podcasts about work are boring,

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Speaker 1: and sure they definitely can be, but understanding a professionals

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Speaker 1: routine shows us how they achieve their success little by little,

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Speaker 1: day after day. It's like banking with P and C Bank.

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Speaker 1: It might seem boring to safe plan and make calculated

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Speaker 1: decisions with your bank, but keeping your money boring is

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Speaker 1: what helps you live or more happily fulfilled life. P

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Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly

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Speaker 1: Boring since eighteen sixty five is a service mark of

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Speaker 1: the PNC Financial Service Group, Inc. P and C Bank

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Speaker 1: National Association Member FDIC.

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Speaker 2: Erness What's Up?

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Speaker 1: You ever walk into a small business and everything just

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Speaker 1: works like the checkout is fast, the receipts are digital,

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Speaker 1: tipping is a breeze, and you're out the door before

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Speaker 1: the line even builds. Odds are they're using Square? We

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Speaker 1: love supporting business that run on Square because it just

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Speaker 1: at a pop up market, or even one of our

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Speaker 1: merch partners. Square makes it easy for them to take payments,

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Speaker 1: manage inventory, and run their business with confidence, all from

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Speaker 1: one simple system. If you're a business owner or even

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Speaker 1: just thinking about launching something soon, Square is hands down

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Speaker 1: one of the best tools out there to help you start, run,

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Speaker 1: and grow. It's not just about payments, it's about giving

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Speaker 1: you time back so you can focus on what matters

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Speaker 1: That's Square dot com backslash, go backslash eyl. Don't wait,

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Speaker 1: don't hesitate. Let's Square handle the back end so you

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Speaker 1: can keep pushing.

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Speaker 2: Your vision forward. How do you see the media business

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Speaker 2: pivoting on the economics side and what's your plan person, Well,

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Speaker 2: podcast wise, it's already pivoted.

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Speaker 3: You've got thousands upon thousands of podcasts, so there's no

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Speaker 3: way to get around that. I'm proud of my man,

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Speaker 3: Shannon Sharp Club Shay Shay doing his thing, no doubt

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Speaker 3: about it. The Cat Williams interview was off the chain,

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Speaker 3: and I think more than half of his subscribers came

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Speaker 3: because of that interview alone, So major, major props to

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Speaker 3: him for pulling that off and doing what he did,

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Speaker 3: and he deserves a lot of credit, but Nightcap ain't

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Speaker 3: nothing to sleep on either with him and o Cho

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Speaker 3: Senko may and give it arenas you know, so major

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Speaker 3: props to them for that. But I would tell you that,

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Speaker 3: you know, when you see the paradigm shifting in our

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Speaker 3: media business, it's because the public has stated we're not

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Speaker 3: interested in linear television as much as we have. What

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Speaker 3: people are confused about is that doesn't mean they're not

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Speaker 3: interested in the content that linear television provides. They just

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Speaker 3: wanted in a different platform than linear television provides. They

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Speaker 3: don't want it on a TV screen where you got

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Speaker 3: to buy a TV. They want to be able to

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Speaker 3: watch it on their phone. They want to be able

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Speaker 3: to watch it on their iPad or their laptop or whatever.

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Speaker 3: And not only that. If you really really think about it,

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Speaker 3: it's nothing different than what society has done for ages.

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Speaker 3: Youngsters dictate the direction. They may not pay the bills,

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Speaker 3: but they dictate the direction. So it's like a kid

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Speaker 3: that's growing up, right, Well, you know what, I don't

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Speaker 3: feel like doing this.

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Speaker 2: I feel like doing that.

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Speaker 3: I want to go to the movies, but then after that,

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Speaker 3: I want to go to the amusement partner. Then out there,

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Speaker 3: I want to go to Cony of you in New York,

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Speaker 3: you and Brooklyn. I want to go to Coney Island. Well, hell,

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Speaker 3: I want to go to six Flags. Well, damn it,

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Speaker 3: not six Flags. Now, I want to go to six

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Speaker 3: Flags out of Virginia. Okay, Oh by the way, now

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Speaker 3: let me go to Disneyland. Oh that's an Anaheim. Oh

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Speaker 3: damn it, Disney World. I'd rather go there. You see

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Speaker 3: what I'm saying. History has shown us that these transitions,

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Speaker 3: that trans that take place, it's dictated by our youth,

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Speaker 3: not financed by it, but dictated by it. Because because

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Speaker 3: if you're a parent, you're going to give the kid

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Speaker 3: what they want for the most part, if you can

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Speaker 3: afford to do it, and they deserve it.

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Speaker 2: Well, guess what. That's exactly what's happening now.

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Speaker 3: The kids are telling the parents who happen to be

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Speaker 3: executives at the linear networks, this is what we want.

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Speaker 2: Not only that streaming.

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Speaker 3: Has proliferated, and so when you look at Amazon, Apple,

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Speaker 3: you know, Netflix and everybody else with you know, Prime video.

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Speaker 2: All of this stuff.

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Speaker 3: They've created different platforms that has forced the linear world

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Speaker 3: to capitulate to the direction that it's going in sooner

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Speaker 3: than it would have liked, and as a result, you're

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Speaker 3: seeing a dwindling number. But it makes me laugh being

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Speaker 3: at ESPN when people act like ESPN is losing this audience.

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Speaker 2: No, we're not. We're just losing it on digital. I'm

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Speaker 2: sorry on linear me losing.

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Speaker 3: In a digital stratus. Fyre go check out ESPN YouTube's number,

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Speaker 3: esben YouTube numbers. Look at them comp to everybody else,

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Speaker 3: and look at their numbers. You understand they can talk

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Speaker 3: about Disney Plus and stuff all they want to. Well,

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Speaker 3: we're talking billions upon billions of dollars that are being generated.

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Speaker 3: You saw that there was recently a shareholders meeting where

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Speaker 3: it maintained by Viger remaining.

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Speaker 2: As the CEO of Walt Disney.

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Speaker 3: What has he been talking about losing we ruling out

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Speaker 3: Disney Plus. We've seen them drop the ESPN phone in

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Speaker 3: the past. We've seen them drop other stuff in the past.

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Speaker 3: How come you ain't say goodbye to Disney Plus? How

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Speaker 3: come you ain't say good bye to the ESPN Plus

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Speaker 3: because there's money to be generated there.

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Speaker 2: You just got a master.

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Speaker 1: They are trying to figure out what to do with ESPN.

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Speaker 3: Yes, no, no, but that's only because again as a

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Speaker 3: linear platform. As a linear platform, okay, we might pair

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Speaker 3: it with Warner Brothers and Fox and what have you,

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Speaker 3: because we got to compete with the market cap that

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Speaker 3: is Amazon and Apple, all right, and even combined they're

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Speaker 3: worth about a little under four hundred ESPN, Warner Brothers, Discovery, Fox,

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Speaker 3: you worth about under four hundred billion. Well, Apple, Amazon,

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Speaker 3: y'all know this better than me, because y'all experts in

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Speaker 3: this field. They're worth nearly three trillion apiece. So that's

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Speaker 3: what you're competing with. They just don't choose to specialize

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Speaker 3: in the sports landscape the way that ESPN does. So

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Speaker 3: what I'm saying to you is you come to me

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Speaker 3: years ago. I now knew none of this. I paid

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Speaker 3: attention to none of this. But now I'm looking at

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Speaker 3: everything that's transpiring and how they're doing business where our

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Speaker 3: audience lies. You can't tell me, for example, first Take.

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Speaker 3: This is the success story of First Take in an

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Speaker 3: age where the linear audience is dwindling and fading and

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Speaker 3: shows are getting canceled.

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Speaker 2: Our ratings are up.

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Speaker 3: We're at a point now where I'm measured against me

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Speaker 3: the show is measured against it year over year.

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Speaker 2: This is what all right?

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Speaker 3: We up year over year for twenty consecutive months, we've

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Speaker 3: been up year over year. That's bringing in over five

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Speaker 3: hundred thousand viewers. Did you know that annually on ESPN

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Speaker 3: digital like YouTube.

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Speaker 2: Stuff like that.

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Speaker 3: I myself, by myself generates over two billion views a

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Speaker 3: year annually by myself.

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Speaker 2: For ESPN, for ESPN on YouTube, ESPN YouTube stuff like that. Yes.

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Speaker 3: Yeah, so I'm saying their platforms over two billion by myself.

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Speaker 3: And so when when I look at that, I'm like,

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Speaker 3: how could in a less audience?

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Speaker 2: Of course, we still have the audience.

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Speaker 3: They're just watching us in different platforms and you got

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Speaker 3: to know what those platforms are and how to monetize

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Speaker 3: it so you know how to make your money.

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Speaker 2: But the audience hasn't faded.

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Speaker 3: It's just that they've said, we want to watch y'all

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Speaker 3: on different platforms.

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Speaker 2: We don't want to rely on the TV to do it.

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Speaker 1: So this is, I mean's a couple of things to

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Speaker 1: unpack this. Yes, the one thing that ESPN does have

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Speaker 1: that the Apples and vasions don't. An Amazon has the

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Speaker 1: MLB and Apple has them trying to get involved, right,

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Speaker 1: everybody's trying to get into live sports. Yeah, obviously ESPN

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Speaker 1: has it with the NFL pretty much every league. As

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Speaker 1: you know, you're watching that as a businessman. Obviously you're

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Speaker 1: you're working for the company, but as a businessman, you're

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Speaker 1: starting to see the club Schachs right, like, yes, you

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Speaker 1: have your own YouTube channel, right, six hundred thousand subscribers,

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Speaker 1: congratulations on that, thank you.

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Speaker 2: Right.

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Speaker 1: We saw Ryan Clark recently use that as leverage to negotiate.

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Speaker 1: So as you're building the I P are you you're

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Speaker 1: looking at this like this is also my leverage, right,

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Speaker 1: because it's it's it's it comes to a point now

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Speaker 1: where if you're watching ESPN, like we watch McAfee's well

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Speaker 1: documented the amount of money he's making, which is congrats

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Speaker 1: to him because it's a totally different formatfe it's working.

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Speaker 1: But you watch the landscape, right, you see everybody at Fox, CBS, right,

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Speaker 1: you see ak Men, right, Stephen a well popular and

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Speaker 1: all these guys. Are you building the leverage in terms

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Speaker 1: of you know what my atturn is coming, let's talk.

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Speaker 2: I already have.

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Speaker 4: An illegal alien from Guatemala charged with raping a child

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Speaker 4: in Massachusetts, an MS thirteen gang member from Al Salvador

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Speaker 4: accused of murdering a Texas man of Venezuelan charged with

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Speaker 4: filming and selling child pornography in Michigan. These are just

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Speaker 4: some of the heinous migrant criminals caught because of President

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Speaker 4: Donald J. Trump's leadership. I'm Christy Noman, the United States

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Speaker 4: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 4: crossings are at the lowest levels of ever recorded, and

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Speaker 4: over one hundred thousand illegal aliens have been arrested. If

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Speaker 4: you are here illegally, your next you will be fine

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Speaker 4: nearly one thousand dollars a day, imprisoned and deported. You

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Speaker 4: will never return. But if you register using our CBP

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Speaker 4: home app and leave now, you could be allowed to

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Speaker 4: return legally. Do what's right. Leave now. Under President Trump,

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Speaker 4: America's laws, border and families will be protected.

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Speaker 2: Sponsored by the United States Department of Homeland Security,