WEBVTT - Fashion In Color ft. Brandice Daniel

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<v Speaker 1>Your wife forgot the song.

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<v Speaker 2>It's not the be a no no, hey, hey, sorry mommy, Okay,

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<v Speaker 2>hey hey hey, we're back.

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<v Speaker 1>We're black.

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<v Speaker 2>Brown, we're extra brown today, ambition ambious, and.

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<v Speaker 1>We are so brown. We are so black today.

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<v Speaker 2>We blue black because we have somebody amazing in the

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<v Speaker 2>stew today.

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<v Speaker 1>But before we start, okay, curls popping, Mandy, you know

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<v Speaker 1>how your hair?

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<v Speaker 3>Uh huh no, but do you not see what I'm

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<v Speaker 3>sending you? I sent you a picture, but I feel

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<v Speaker 3>like I need to do the fixer upper for the

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<v Speaker 3>BA fam.

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<v Speaker 4>This is what it's gonna look like.

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<v Speaker 3>I'm gonna look like I Miss Rachel's number two, because

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<v Speaker 3>if you don't know Miss Rachel, then just forget that

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<v Speaker 3>joke I ever happened. But I and our guest braind is

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<v Speaker 3>you'll also see. I just made over my son's playroom,

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<v Speaker 3>I made over my office. I fired myself, is what

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<v Speaker 3>it felt like I was doing. The way that I

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<v Speaker 3>packed up my boxes and shoved them to the side

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<v Speaker 3>of everything I had, like in my little space. And

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<v Speaker 3>I just devoted this to my four year old for

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<v Speaker 3>his birthday. And honestly, it's kind of my aesthetic. Like

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<v Speaker 3>I was like I'm gonna wear pink, so I kind

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<v Speaker 3>of fit in with.

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<v Speaker 2>The planets in the background at it. It is preschool

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<v Speaker 2>teacher approved. It's so cute and colorful. And I saw

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<v Speaker 2>how was navigating. Everything is child friendly, so well done.

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<v Speaker 3>I was so excited. Yeah, and my wild and crazy

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<v Speaker 3>idea now they go on my trolo board. I don't

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<v Speaker 3>have to do every single one that floats into my head,

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<v Speaker 3>but this was the big one that I really wanted

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<v Speaker 3>to achieve. It's done now and we can move on.

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<v Speaker 2>Well we have well, we have see the mom as well.

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<v Speaker 2>Hers is not as little as yours. But I have

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<v Speaker 2>a guest in the stew today. Her name is Brandis Daniel.

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<v Speaker 2>She has over fifteen years of experience forging brand partnerships

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<v Speaker 2>with Fortune five hundred companies. Well you might know brand

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<v Speaker 2>It's best as the founder of hf R Harlem Fashion Row.

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<v Speaker 2>If you are a brown person who loves fashion and

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<v Speaker 2>you don't know brands, what I mean, do.

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<v Speaker 1>You live under a rock?

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<v Speaker 2>Is it a rock?

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<v Speaker 1>So brandis is amazing?

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<v Speaker 2>Then so there is like before Harlem Fashion role and

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<v Speaker 2>after harm Fashion role when it comes to black designers

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<v Speaker 2>getting their credit and having access and Brandis started Harllan

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<v Speaker 2>fashion role to showcase the fact that there are people

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<v Speaker 2>who look like us that are amazing, exquisite, talented designers

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<v Speaker 2>that if only given the little spot like could shine

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<v Speaker 2>as well. And so she made her business to do so.

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<v Speaker 2>So she not only has this brand is also as

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<v Speaker 2>a friend of mine. We've been now long has it been?

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<v Speaker 1>Brandis?

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<v Speaker 4>Oh my goodness, girl, I don't know.

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<v Speaker 5>Maybe, oh you know what I do know twenty eighteen. Okay,

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<v Speaker 5>we had our very first conversation that changed my life.

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<v Speaker 2>So Brandon is also a friend of mine, and one

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<v Speaker 2>of our favorite things to do is to walk and

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<v Speaker 2>talk about business and so like, you know, because you know,

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<v Speaker 2>I have people in my life that like, you know,

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<v Speaker 2>these are like friends that you know, we might talk about.

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<v Speaker 2>You know, they call me to ask me about like

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<v Speaker 2>you know, they have kids who are preschool age. You know,

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<v Speaker 2>I have my sisters. And then I have friends who

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<v Speaker 2>are friends in general but also own businesses. So you

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<v Speaker 2>have these really interesting conversations about what's working, what's not working.

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<v Speaker 2>But what I love about my conversations with Brandis is

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<v Speaker 2>then they are holistic conversations, so they're not just what's

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<v Speaker 2>your return on investment. You know, it's if I do

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<v Speaker 2>this project, will I have enough time for family and friends?

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<v Speaker 2>You know, is the juice really worth the squeeze if

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<v Speaker 2>I navigate in this way? How do I really want

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<v Speaker 2>to show up for the people that I work for?

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<v Speaker 2>And so Brandis is amazing at them. So she's really

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<v Speaker 2>good at business, so really good at showcasing black and

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<v Speaker 2>brown designers. And she is the CEO of two companies, right,

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<v Speaker 2>so it's Harlem Fashion Row and then Icon three sixty,

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<v Speaker 2>which is a five oh C three non profit organization.

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<v Speaker 2>And so, but one of the things that Brands is

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<v Speaker 2>really good at outside from showcasing black and brown designers.

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<v Speaker 1>So she has a new book.

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<v Speaker 2>That came out recently, Fashion in Color. If you are

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<v Speaker 2>watching an IG which or no IG but on YouTube YouTube,

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<v Speaker 2>you should like, look how beautiful this is?

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<v Speaker 1>First of all, like this is stunning, not even just studying.

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<v Speaker 1>This is the box.

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<v Speaker 2>You know, you know a book is fancy when it

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<v Speaker 2>comes to the box. Right, this is one of the

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<v Speaker 2>box right, Look it comes out of a box. And

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<v Speaker 2>then what I love about it is that inside the

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<v Speaker 2>book she's got these amazing designers and she has them

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<v Speaker 2>illustrated right beautifully so and then you get to see

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<v Speaker 2>their you know, inside the book and it's like.

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<v Speaker 1>Right, I know that's why I feel like.

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<v Speaker 2>I'm like, that's literally and this is volume one, right,

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<v Speaker 2>so it's a it's in alphabetical order.

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<v Speaker 4>Brandess yes, uh huh yep.

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<v Speaker 1>So look d for Dapper Dan.

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<v Speaker 2>Right. If you don't know Dapper Dan child, you made

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<v Speaker 2>from the East Coast, Right, Dapper Dan is the one

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<v Speaker 2>who we used to take all the Gucci material and

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<v Speaker 2>make all these things that were not you know, like.

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<v Speaker 1>He made he made Gucci fly.

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<v Speaker 2>Okay, let's just say that she's amazing, right, But there's

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<v Speaker 2>designers that you might not have ever heard of.

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<v Speaker 5>It's like Nicole, yeah, I feel now, so this is

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<v Speaker 5>our collaboration that we just did with Abercrombie and Fitch.

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<v Speaker 1>So brand is really low.

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<v Speaker 2>So I'll give you some example. She when when Lebron

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<v Speaker 2>James came out with sneakers for women, right, and he

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<v Speaker 2>was like, I want a black woman designer. Who do

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<v Speaker 2>you think they've reached out to? Brandis And so it

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<v Speaker 2>was Kimberly who made the sneakers.

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<v Speaker 1>Brandons who was that?

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<v Speaker 4>It was Kimberly Goes and Penoele and Andre Duncan mm hmmm,

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<v Speaker 4>and so people out quitnes.

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<v Speaker 1>Sneakers sole down.

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<v Speaker 4>Right.

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<v Speaker 2>So when brands are like, hey, I want to do

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<v Speaker 2>a thing, but I especially want to showcase black designers

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<v Speaker 2>and brown designers, they come to She's the only game

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<v Speaker 2>of town.

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<v Speaker 1>They come to Brandon's right, she'd be meeting with Anna Wintour.

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<v Speaker 1>My fan is, Sayancy, y'all. Like, so one time Tracy

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<v Speaker 1>was like, isn't it crazy that Brandon is like your friend.

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<v Speaker 1>I'm like, I'm a big deal too. Don't blame me.

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<v Speaker 4>You're hiring your sister.

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<v Speaker 2>Honestly, just has an amazing track record, and Brandon's is

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<v Speaker 2>one of and brittish and Mandy. You will really appreciate this.

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<v Speaker 2>She is one of the best executors that I have

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<v Speaker 2>ever met, because Mandy is an amazing executor as well.

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<v Speaker 1>Yes, Manny, you be like execution.

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<v Speaker 2>Now you be like Mandy blue Green, don't. She's like

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<v Speaker 2>got it, Like, look what's behind her. She's like the

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<v Speaker 2>baby is an executor. And so I'm not not so much.

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<v Speaker 2>But so I love that I get to be bookend

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<v Speaker 2>by two amazing executors. So I just want to welcome

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<v Speaker 2>Brandon to the podcast, and we're just so happy to

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<v Speaker 2>have you here and Ana.

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<v Speaker 5>So first of all, I'm just going to take you

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<v Speaker 5>wherever I go to do my introductions.

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<v Speaker 4>That was Thank you so much, Tiffany.

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<v Speaker 5>I feel like I'm in like the brown Ambition living

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<v Speaker 5>room right now.

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<v Speaker 4>So thank you guys for welcoming me into your home.

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<v Speaker 3>Oh we hope it's nice and cozy and you already

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<v Speaker 3>feel like fam. I can almost smell what your apartment

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<v Speaker 3>or your your your home probably smells like right now.

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<v Speaker 3>I know it's scented. I know it's something seasonal. I

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<v Speaker 3>know you get the really luxury candles that you know

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<v Speaker 3>that people are into. I just know it smells good there.

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<v Speaker 3>And yeah, anyway, but she still, yeah, okay, it's really

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<v Speaker 3>to meet you. I am. I am less familiar with

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<v Speaker 3>Harlem Fashion Row. I want to know. I kind of

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<v Speaker 3>want to start from the beginning of how did you

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<v Speaker 3>how did you create Harlem Fashion Row, and then talk

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<v Speaker 3>about what it actually is. I know it as oh

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<v Speaker 3>if I want to find out you know about multicultural

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<v Speaker 3>black designers, brown designers, I can find like your book,

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<v Speaker 3>for example, but the business of it. I'm fascinated by

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<v Speaker 3>how that's been going so you guys.

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<v Speaker 4>You know it's funny, Mandy. When I first started HFR,

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<v Speaker 4>I had no idea. I was starting a business, no idea.

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<v Speaker 4>So it was the idea was I want to do

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<v Speaker 4>a fashion show in Harlem. That was it.

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<v Speaker 5>So me and my friends were throwing events in Harlem.

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<v Speaker 5>We were doing Harlem brunches. We used to host something

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<v Speaker 5>called the Hottest Harlem House Party, and so we were

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<v Speaker 5>doing events and so I was like, you know what,

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<v Speaker 5>I haven't seen like a really dope fashion event in Harlem.

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<v Speaker 4>And that was where it started.

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<v Speaker 5>And then as I started working on this idea, I

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<v Speaker 5>started to think like, okay, this is something bigger.

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<v Speaker 4>I don't know what it is.

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<v Speaker 5>As a matter of fact, I still have my journal

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<v Speaker 5>from the year I started, which was two thousand and seven.

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<v Speaker 5>I got the original journal downstairs, and in that journal

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<v Speaker 5>there were several times where I wrote, this is so

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<v Speaker 5>much bigger than me.

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<v Speaker 4>I don't know what this is. It's so much bigger

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<v Speaker 4>than me.

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<v Speaker 5>And the second year we did the fashion show, I

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<v Speaker 5>started looking for black designers, couldn't find them, started going

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<v Speaker 5>down department store websites because of course they would be

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<v Speaker 5>in our favorite department stores.

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<v Speaker 4>Right wrong, Yeah.

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<v Speaker 5>Going down the list of designers and realized that less

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<v Speaker 5>than one percent of the designers that were on these

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<v Speaker 5>major department stores where I shot my.

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<v Speaker 4>Mom shop, my sister's shop were black designers.

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<v Speaker 5>And then I went and I was like, Okay, let

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<v Speaker 5>me go do some research. The only place I knew

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<v Speaker 5>to go was the US Census, and I was like,

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<v Speaker 5>how much are we spending a year on apparel? Because

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<v Speaker 5>maybe we're not spending what I think we are. In

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<v Speaker 5>two thousand and seven, we were spending twenty two billion

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<v Speaker 5>dollars a year.

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<v Speaker 4>So I'm like, wait a minute, we're spending twenty two

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<v Speaker 4>billion dollars a year.

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<v Speaker 5>As people of color, However, we represent less than one

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<v Speaker 5>percent of the designers that are sold in major department stores.

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<v Speaker 5>And and you know, I feel like sometimes your passion

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<v Speaker 5>is in that place where you're so irritated that you're

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<v Speaker 5>just like.

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<v Speaker 4>I gotta do This is just stupid.

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<v Speaker 5>I'm trying to think of another word mission, but this

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<v Speaker 5>is insane. What do you mean We're less than one

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<v Speaker 5>percent where we're spending all this money? And for me

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<v Speaker 5>that was really the catalyst too. I don't know what

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<v Speaker 5>this is going to be, but I know I have

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<v Speaker 5>to do something. I have to be a.

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<v Speaker 4>Part of the solution.

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<v Speaker 5>And that was really kind of the launchpad for Harlem's

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<v Speaker 5>Fashion Row. I didn't realize it was going to be

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<v Speaker 5>a business until years later when I had a coach

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<v Speaker 5>who said, please, don't start a nonprofit.

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<v Speaker 4>We have enough non profits that are broke. We need

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<v Speaker 4>more successful businesses.

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<v Speaker 5>He said, once your business becomes successful, then you start

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<v Speaker 5>a nonprofit.

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<v Speaker 4>So that was really how the business was born.

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<v Speaker 3>I love that piece of advice too. It almost feels

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<v Speaker 3>like if a woman comes up with the idea, people's

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<v Speaker 3>initial thought is it could be a nonprofit because it, yeah,

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<v Speaker 3>it's usually something that is servicing or you know, it

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<v Speaker 3>has that element of it's good for us, not just me,

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<v Speaker 3>like you said, and people want to slap a nonprofit

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<v Speaker 3>label on it and be like, okay, go beg for

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<v Speaker 3>money now. Okay, So talk about how did you you

0:11:10.440 --> 0:11:13.040
<v Speaker 3>didn't know it was a business. Clearly you had some coaching.

0:11:13.040 --> 0:11:17.319
<v Speaker 3>We love that. So talk about that transition from idea

0:11:17.760 --> 0:11:20.520
<v Speaker 3>to it's happening to okay, let's turn a profit.

0:11:22.400 --> 0:11:25.880
<v Speaker 4>Yeah, it's my road was longer than most.

0:11:25.920 --> 0:11:29.760
<v Speaker 5>Mandy, I like, don't even like to say this out loud,

0:11:29.800 --> 0:11:32.280
<v Speaker 5>but I think it's really important that I'm honest. It

0:11:32.360 --> 0:11:37.400
<v Speaker 5>took us, really, it took us until about year ten

0:11:37.920 --> 0:11:42.080
<v Speaker 5>for me to actually realize, like, Okay, this is a

0:11:42.120 --> 0:11:44.800
<v Speaker 5>business and I have to like really treat it as such.

0:11:46.200 --> 0:11:50.360
<v Speaker 5>We were having brand partnerships, but at the time, again, my.

0:11:50.440 --> 0:11:52.600
<v Speaker 4>Mindset wasn't around profitability.

0:11:53.080 --> 0:11:55.959
<v Speaker 5>My mindset was very much I just want to cover

0:11:56.080 --> 0:11:58.480
<v Speaker 5>my cost that was my goal. And I used to

0:11:58.559 --> 0:12:01.400
<v Speaker 5>actually say that out loud, I just want to cover

0:12:01.480 --> 0:12:01.800
<v Speaker 5>my costs.

0:12:01.800 --> 0:12:03.800
<v Speaker 4>If I cover my costs, I'm good. Now, don't ask

0:12:03.840 --> 0:12:04.679
<v Speaker 4>me how I'm good.

0:12:04.480 --> 0:12:07.000
<v Speaker 5>If I cover my costs because I didn't have a yeah,

0:12:07.120 --> 0:12:07.800
<v Speaker 5>what were you doing?

0:12:07.800 --> 0:12:09.439
<v Speaker 1>Also, on top of.

0:12:09.400 --> 0:12:13.440
<v Speaker 5>It, I had nine right, I had a nine five

0:12:13.480 --> 0:12:15.800
<v Speaker 5>for the first five years. But after that I was

0:12:15.920 --> 0:12:19.080
<v Speaker 5>really struggling. And me being in this mindset of I

0:12:19.160 --> 0:12:22.280
<v Speaker 5>just want to cover my cost was really putting my

0:12:22.360 --> 0:12:25.160
<v Speaker 5>family at risk, It was putting me at risk, It.

0:12:25.080 --> 0:12:29.000
<v Speaker 4>Was causing tention in my marriage. It was just really

0:12:29.040 --> 0:12:29.920
<v Speaker 4>really tough.

0:12:30.800 --> 0:12:35.720
<v Speaker 5>Twenty nineteen was a really hard year for us, and

0:12:36.000 --> 0:12:39.720
<v Speaker 5>going into twenty twenty, I said to my assistant, We're

0:12:39.720 --> 0:12:42.880
<v Speaker 5>going to close a million dollars in business for twenty twenty.

0:12:43.760 --> 0:12:45.319
<v Speaker 4>And the reason.

0:12:45.040 --> 0:12:48.319
<v Speaker 5>I said earlier that like my talks with Tiffany really

0:12:48.440 --> 0:12:51.160
<v Speaker 5>changed my mindset and changed my life is because she

0:12:51.320 --> 0:12:54.800
<v Speaker 5>made me start looking at millions as if they were thousands,

0:12:55.280 --> 0:12:57.520
<v Speaker 5>and so I actually started to think, oh, this is

0:12:57.600 --> 0:13:01.400
<v Speaker 5>possible for me. And that year twenty twenty end up

0:13:01.400 --> 0:13:03.960
<v Speaker 5>being our best year because we went so hard with

0:13:04.000 --> 0:13:07.800
<v Speaker 5>brand partnerships at the end of twenty nineteen to set

0:13:07.880 --> 0:13:12.079
<v Speaker 5>us up for twenty twenty. And thank god we did, yeah,

0:13:12.120 --> 0:13:15.520
<v Speaker 5>because who knew the pandemic was coming.

0:13:15.880 --> 0:13:18.200
<v Speaker 4>But when the pandemic came, I was sitting with you know,

0:13:18.240 --> 0:13:19.240
<v Speaker 4>we didn't make that goal.

0:13:19.280 --> 0:13:21.360
<v Speaker 5>I think we got like to seven hundred and fifty thousand,

0:13:21.679 --> 0:13:23.800
<v Speaker 5>but I didn't make a million. But I was sitting

0:13:23.840 --> 0:13:25.880
<v Speaker 5>with seven hundred and fifty thousand dollars of contracts in

0:13:25.920 --> 0:13:28.160
<v Speaker 5>my hand, which was a game changer for us.

0:13:28.679 --> 0:13:31.160
<v Speaker 3>And what do you do with those contracts? Like, what

0:13:31.280 --> 0:13:34.080
<v Speaker 3>is it? What's the business arm of HFR.

0:13:34.800 --> 0:13:37.559
<v Speaker 5>So the business arm of HFR, we really act as

0:13:37.559 --> 0:13:40.840
<v Speaker 5>an agency almost like a bridge where we're connecting designers

0:13:40.840 --> 0:13:44.120
<v Speaker 5>of color with brands, and so we do that through

0:13:44.160 --> 0:13:47.400
<v Speaker 5>events and that model is brands actually sponsor our event,

0:13:47.480 --> 0:13:49.320
<v Speaker 5>so that's the revenue model for that. We do that

0:13:49.360 --> 0:13:54.199
<v Speaker 5>through collaborations which I'm wearing the Nicole benefitl Abercrombie and Fitch.

0:13:54.280 --> 0:13:56.480
<v Speaker 5>So if you go to Abercrombie and Fitch's website right

0:13:56.480 --> 0:13:59.160
<v Speaker 5>now and type in Harlem's Fashion Row, you'll see the

0:13:59.160 --> 0:14:03.079
<v Speaker 5>products there. If you go to American Doll, I think

0:14:03.120 --> 0:14:05.000
<v Speaker 5>American Girl, I think we're still in there and type

0:14:05.040 --> 0:14:08.640
<v Speaker 5>in Harlem's Fashion Road, you'll see outfits there.

0:14:08.840 --> 0:14:11.960
<v Speaker 4>So we I know, so are you guys.

0:14:12.040 --> 0:14:15.000
<v Speaker 3>The reason that Target does those things now with designers

0:14:15.040 --> 0:14:16.880
<v Speaker 3>like capsule collections is that what they're called.

0:14:18.040 --> 0:14:20.560
<v Speaker 4>They do capsule collections. I don't know. I can't take

0:14:20.600 --> 0:14:21.440
<v Speaker 4>that credit.

0:14:21.880 --> 0:14:24.320
<v Speaker 5>Because they've been doing it for a long They've been

0:14:24.400 --> 0:14:26.080
<v Speaker 5>doing it for a long long time.

0:14:26.160 --> 0:14:27.920
<v Speaker 4>Wait before us.

0:14:28.200 --> 0:14:30.200
<v Speaker 3>Okay, I thought that was like post twenty twenty, or

0:14:30.240 --> 0:14:32.800
<v Speaker 3>maybe it just came to my attention after twenty twenty, but.

0:14:32.960 --> 0:14:36.120
<v Speaker 4>I think you started to seeing more black designers.

0:14:35.480 --> 0:14:39.280
<v Speaker 5>Mandy, Yeah, they've been doing it for a long time.

0:14:39.360 --> 0:14:40.280
<v Speaker 4>But I remember.

0:14:41.800 --> 0:14:43.640
<v Speaker 1>No Isaacwahi was the first one.

0:14:44.040 --> 0:14:45.840
<v Speaker 2>You can't remember because it was a big deal because

0:14:45.840 --> 0:14:47.960
<v Speaker 2>he was this big time designer, and people were like,

0:14:48.000 --> 0:14:49.880
<v Speaker 2>why would you be in Target because I have still

0:14:49.920 --> 0:14:51.320
<v Speaker 2>some of the dresses from that collection.

0:14:52.160 --> 0:14:56.440
<v Speaker 3>Yeah now I remember, yes, but they switched, okay, that's right.

0:14:57.800 --> 0:14:59.920
<v Speaker 4>Now, they got more black designer.

0:15:00.200 --> 0:15:03.840
<v Speaker 5>It was Christopher John Rogers, then it was Bergie Hudson,

0:15:03.840 --> 0:15:06.320
<v Speaker 5>and then it was Phenol. So we do we do

0:15:06.400 --> 0:15:10.400
<v Speaker 5>collaborations events, and then we do pipeline programs with HBCUs

0:15:10.400 --> 0:15:15.080
<v Speaker 5>where we pair brands up with HBCU Fashion Department. So

0:15:15.160 --> 0:15:17.960
<v Speaker 5>we've got six of those going right now with Tiffany

0:15:18.000 --> 0:15:25.280
<v Speaker 5>and Cole Levi's coach American Eagle, saxophth Avenue just did one.

0:15:26.520 --> 0:15:27.280
<v Speaker 4>I feel like there's.

0:15:27.200 --> 0:15:30.360
<v Speaker 3>You're basically the fashion industry's black friend, is what you're saying.

0:15:31.080 --> 0:15:38.280
<v Speaker 1>Yes, I love that I do have a black friend.

0:15:38.720 --> 0:15:43.400
<v Speaker 3>I do, And God bless you because they're like, I

0:15:43.440 --> 0:15:44.480
<v Speaker 3>know Brandes's.

0:15:44.120 --> 0:15:47.800
<v Speaker 1>Name, brand is, we need to we need to brown

0:15:47.920 --> 0:15:48.440
<v Speaker 1>up the joint.

0:15:48.680 --> 0:15:52.080
<v Speaker 4>But they tell you to please come through for.

0:15:56.160 --> 0:15:59.840
<v Speaker 3>I was just listening, Sorry, tiff go ahead ahead. I

0:16:00.120 --> 0:16:03.360
<v Speaker 3>was just listening to Leslie's Leslie Jones's audiobook in the

0:16:03.400 --> 0:16:06.320
<v Speaker 3>car just started it and the forewords by Chris Jones.

0:16:06.400 --> 0:16:10.280
<v Speaker 3>Chris Jones Chris Rock Leslie Jones is from SNL. She's

0:16:10.680 --> 0:16:14.840
<v Speaker 3>a huge comic and he was that for the comedy industry.

0:16:15.080 --> 0:16:17.280
<v Speaker 3>He's like when people when Lauren Michaels wanted to know

0:16:17.320 --> 0:16:20.920
<v Speaker 3>who's black, female and funny, he texted me because of

0:16:20.960 --> 0:16:23.640
<v Speaker 3>the backlash against SNL. So that's immediately what I thought

0:16:23.640 --> 0:16:27.080
<v Speaker 3>of when just you were describing the mission and the

0:16:27.080 --> 0:16:29.120
<v Speaker 3>work that you're doing. It's so necessary. I don't mean

0:16:29.120 --> 0:16:31.840
<v Speaker 3>to trivialize it at all because it's so crucial. But

0:16:32.200 --> 0:16:35.720
<v Speaker 3>you found this great gap in the marketplace. Fashion industry

0:16:35.760 --> 0:16:39.720
<v Speaker 3>literally needed a black friend and here you are.

0:16:40.480 --> 0:16:42.240
<v Speaker 1>So is that how you got to the book?

0:16:43.000 --> 0:16:43.400
<v Speaker 5>Like that?

0:16:43.480 --> 0:16:44.120
<v Speaker 4>And I'm like.

0:16:46.120 --> 0:16:49.320
<v Speaker 1>That, man, it is that how you got to the book?

0:16:49.560 --> 0:16:49.760
<v Speaker 4>Right?

0:16:50.000 --> 0:16:51.200
<v Speaker 1>Like how what?

0:16:51.440 --> 0:16:55.440
<v Speaker 2>So you you know, so you are this connector right

0:16:55.640 --> 0:17:01.520
<v Speaker 2>of the main fashion industry and black brands, right? So

0:17:01.960 --> 0:17:03.720
<v Speaker 2>is that, like, how did the book come about? Because

0:17:03.720 --> 0:17:05.600
<v Speaker 2>that's something that seems totally different than what.

0:17:05.520 --> 0:17:06.440
<v Speaker 1>You were doing before.

0:17:06.840 --> 0:17:07.159
<v Speaker 4>Yeah.

0:17:07.440 --> 0:17:09.760
<v Speaker 5>So one of the things that I thought was really

0:17:09.800 --> 0:17:13.600
<v Speaker 5>important is for us to like preserve our history and fashion.

0:17:14.359 --> 0:17:17.840
<v Speaker 4>I've always felt like, man, we need to tell our stories.

0:17:17.960 --> 0:17:22.360
<v Speaker 5>We need to make sure that there is something that's

0:17:22.480 --> 0:17:25.440
<v Speaker 5>left behind for like the next generation. So when I

0:17:26.280 --> 0:17:29.280
<v Speaker 5>say around year two of HFR was when I started

0:17:29.320 --> 0:17:32.800
<v Speaker 5>really digging into Okay, not okay, this is an issue.

0:17:32.800 --> 0:17:37.080
<v Speaker 4>We're less than one percent. I'm like why, Like what happened?

0:17:37.119 --> 0:17:39.359
<v Speaker 5>Like were there are no black designers in the seventies

0:17:39.359 --> 0:17:41.959
<v Speaker 5>and the sixties and the fifties, Like what's going on?

0:17:42.720 --> 0:17:46.840
<v Speaker 5>And I started buying all of these books, discovered this woman,

0:17:46.920 --> 0:17:50.800
<v Speaker 5>Lauris Alexander Lane, who created the Black Fashion Museum and

0:17:50.840 --> 0:17:55.200
<v Speaker 5>the Harlem Institute of Fashion. She wrote the only book

0:17:55.880 --> 0:18:02.040
<v Speaker 5>that basically chronicles and provides and on black designers that

0:18:02.160 --> 0:18:05.720
<v Speaker 5>was written in nineteen eighty two. There had not been

0:18:05.840 --> 0:18:11.199
<v Speaker 5>book written since then that specifically highlights.

0:18:10.920 --> 0:18:13.679
<v Speaker 4>Black designers, not one.

0:18:14.040 --> 0:18:16.840
<v Speaker 5>And I kept kind of waiting like, Oh, somebody's going

0:18:16.920 --> 0:18:19.040
<v Speaker 5>to come out with that, Somebody's going to come.

0:18:18.840 --> 0:18:22.320
<v Speaker 4>Some you know, and it just never happened. And then

0:18:24.160 --> 0:18:26.840
<v Speaker 4>I was the somebody. And then the thing that really

0:18:27.119 --> 0:18:29.240
<v Speaker 4>I think lit my fire was.

0:18:29.240 --> 0:18:32.399
<v Speaker 5>I walked into a bookstore over by my offices and

0:18:32.440 --> 0:18:34.919
<v Speaker 5>I'm looking at this bookstore and I'm like so excited

0:18:34.920 --> 0:18:37.160
<v Speaker 5>because I see this book called Fashion Legends.

0:18:37.480 --> 0:18:40.280
<v Speaker 4>So I pull it off the bookshelf.

0:18:39.720 --> 0:18:41.880
<v Speaker 5>And I'm so excited and I'm going through and it's

0:18:41.920 --> 0:18:45.120
<v Speaker 5>a to Z and there's one black designer in there,

0:18:46.320 --> 0:18:48.680
<v Speaker 5>and I was just, I mean, y'all the way that

0:18:48.960 --> 0:18:54.040
<v Speaker 5>became so angry. It Olivier the Olivier Resting, the creative

0:18:54.040 --> 0:18:58.800
<v Speaker 5>director of Ballmain, who wrote the foreword.

0:18:58.440 --> 0:19:02.200
<v Speaker 4>For this book, so incredible.

0:19:02.440 --> 0:19:05.840
<v Speaker 5>I know, it's an amazing and so he regulate the

0:19:05.880 --> 0:19:09.440
<v Speaker 5>only one in the book, and I was it made

0:19:09.480 --> 0:19:11.000
<v Speaker 5>me so angry. I put it up at the top

0:19:11.040 --> 0:19:13.080
<v Speaker 5>of my desk and I was like, I'm just going

0:19:13.160 --> 0:19:15.760
<v Speaker 5>to keep this right here so that every morning I

0:19:15.840 --> 0:19:18.080
<v Speaker 5>come in, I'm going to be angry enough to go

0:19:18.080 --> 0:19:20.840
<v Speaker 5>I got to do something about this. And so that's

0:19:20.840 --> 0:19:23.520
<v Speaker 5>really how the book came about. It's kind of like

0:19:23.560 --> 0:19:25.639
<v Speaker 5>the next phase for us as media. So we just

0:19:25.720 --> 0:19:28.119
<v Speaker 5>launched a Fashion and Color show, a podcast, and a

0:19:28.160 --> 0:19:31.399
<v Speaker 5>YouTube show, and now we've got the book, the Fashion

0:19:31.440 --> 0:19:34.240
<v Speaker 5>and Color Book, and so really it's like, now how

0:19:34.240 --> 0:19:36.560
<v Speaker 5>do we I've worked so closely with the industry and

0:19:36.600 --> 0:19:37.679
<v Speaker 5>brands and designers.

0:19:37.720 --> 0:19:38.879
<v Speaker 4>Now I'm like, I really want to.

0:19:38.840 --> 0:19:42.280
<v Speaker 5>Meet the people now, Like I want to actually go

0:19:42.440 --> 0:19:44.760
<v Speaker 5>to the people. And so that's that's where we're at.

0:19:44.800 --> 0:19:46.520
<v Speaker 5>Now that's what the book is all about.

0:19:46.640 --> 0:19:50.080
<v Speaker 2>Wait, Brandon's hold that thought, because we're going to pay

0:19:50.280 --> 0:19:53.600
<v Speaker 2>some bills, as we're apt to do, and we'll be

0:19:53.720 --> 0:19:54.680
<v Speaker 2>back and black in.

0:19:54.640 --> 0:20:02.960
<v Speaker 1>A moment, and we're back and more brands for y'all.

0:20:03.000 --> 0:20:03.560
<v Speaker 1>You're welcome.

0:20:03.680 --> 0:20:05.480
<v Speaker 2>You're going to pause for a moment because Brandon's does

0:20:05.720 --> 0:20:07.720
<v Speaker 2>what so many black and brown women do.

0:20:08.280 --> 0:20:10.879
<v Speaker 1>They drop that heat like it like everybody just be

0:20:10.920 --> 0:20:13.720
<v Speaker 1>doing it. They don't. So one look at this book.

0:20:13.760 --> 0:20:17.119
<v Speaker 1>I told you, the book comes with its own case. Okay, amazing.

0:20:17.520 --> 0:20:19.959
<v Speaker 2>And that fact is that Brandon's doesn't have just some

0:20:20.040 --> 0:20:23.919
<v Speaker 2>little podcast or show, no go follow Branda's.

0:20:23.920 --> 0:20:24.400
<v Speaker 1>What's your ig?

0:20:25.800 --> 0:20:27.960
<v Speaker 4>Brandes Daniel if you.

0:20:31.000 --> 0:20:33.120
<v Speaker 1>If you see this quote unquote, it's just a little show.

0:20:33.160 --> 0:20:33.960
<v Speaker 1>It ain't a little show.

0:20:33.960 --> 0:20:36.800
<v Speaker 2>First of all, Brandon shows up wearing a black designer

0:20:37.280 --> 0:20:40.159
<v Speaker 2>in every show. The set looks like, okay, Oprah, we

0:20:40.240 --> 0:20:44.879
<v Speaker 2>see you now the eighties, I'm talking about Oprah, like

0:20:45.160 --> 0:20:47.320
<v Speaker 2>last year, best set ever, Oprah.

0:20:47.400 --> 0:20:50.879
<v Speaker 1>And then she's interviewing these amazing designers that you're like,

0:20:50.880 --> 0:20:53.520
<v Speaker 1>how does she get isn't that didn't he?

0:20:53.880 --> 0:20:55.840
<v Speaker 2>Yes, yes and yes. So the fact that she's like,

0:20:55.880 --> 0:20:58.639
<v Speaker 2>oh something light. That's just something like for brandess. So

0:20:58.720 --> 0:21:01.240
<v Speaker 2>I have a nonprofit and then I introduced the world

0:21:01.280 --> 0:21:03.920
<v Speaker 2>to black designers. Oh and just some Harlem flash. Oh

0:21:03.920 --> 0:21:06.800
<v Speaker 2>and now this is what I mean that she is

0:21:06.840 --> 0:21:11.760
<v Speaker 2>the master executor. Then you know there are some people

0:21:11.800 --> 0:21:13.359
<v Speaker 2>And I tell this to you all the time, Mandy,

0:21:13.440 --> 0:21:17.000
<v Speaker 2>Right then you know, once you decide you're gonna do

0:21:17.040 --> 0:21:19.840
<v Speaker 2>a thing, I could lead because you're gonna get it done.

0:21:19.920 --> 0:21:22.960
<v Speaker 2>That that is just your personality that like, once you've

0:21:22.960 --> 0:21:25.600
<v Speaker 2>decided on the thing, you're gonna get it done. Really,

0:21:25.640 --> 0:21:28.760
<v Speaker 2>the struggle I find with both of you is you

0:21:28.760 --> 0:21:30.760
<v Speaker 2>don't actually have to do all the things. You could

0:21:30.840 --> 0:21:31.840
<v Speaker 2>leave some for the other girl own.

0:21:32.520 --> 0:21:36.760
<v Speaker 3>And I would add to that because I love criticizing myself,

0:21:37.119 --> 0:21:41.600
<v Speaker 3>but we I'll speak for myself. Also, Yeah, sometimes you're

0:21:41.640 --> 0:21:44.600
<v Speaker 3>so busy doing the thing that you forget to zoom

0:21:44.640 --> 0:21:49.760
<v Speaker 3>out and strategize a lot of ties or like what

0:21:49.880 --> 0:21:52.720
<v Speaker 3>to create. And you know that's even congratulate.

0:21:52.119 --> 0:21:55.960
<v Speaker 2>Yourself, like what you've done is amazing, like for real,

0:21:56.200 --> 0:21:58.440
<v Speaker 2>like zoom out to be like look what I did

0:21:58.800 --> 0:22:02.720
<v Speaker 2>this thing in my head, I saw a book said hey,

0:22:02.760 --> 0:22:06.440
<v Speaker 2>this doesn't look right. I you know, I realized that

0:22:06.480 --> 0:22:08.680
<v Speaker 2>the last book was in the eighties, and now you've

0:22:08.840 --> 0:22:10.879
<v Speaker 2>you didn't just like, this is not some slap together.

0:22:11.080 --> 0:22:15.560
<v Speaker 2>This book is literally brand is like every single picture

0:22:15.840 --> 0:22:20.639
<v Speaker 2>is illustrated beautifully. So you know, and I remember you

0:22:20.680 --> 0:22:23.560
<v Speaker 2>were like you were you delayed it coming now because

0:22:23.560 --> 0:22:24.280
<v Speaker 2>you're like that ain't right?

0:22:24.480 --> 0:22:25.920
<v Speaker 1>Do it better? Make it better?

0:22:26.680 --> 0:22:29.040
<v Speaker 2>Like so she's making it sound like, you know, like

0:22:30.040 --> 0:22:32.040
<v Speaker 2>Instagram University. How they'd be like, you know, here it

0:22:32.040 --> 0:22:33.719
<v Speaker 2>takes this dollar dollar and make it a million.

0:22:34.000 --> 0:22:34.359
<v Speaker 1>Now.

0:22:34.960 --> 0:22:37.600
<v Speaker 2>It was so much work and you can see the

0:22:37.640 --> 0:22:40.440
<v Speaker 2>fruit of her labor in the work of how beautiful

0:22:40.440 --> 0:22:44.600
<v Speaker 2>this book is, how intentional she is about including designers

0:22:44.640 --> 0:22:46.720
<v Speaker 2>you know that maybe some that you know very well,

0:22:46.800 --> 0:22:48.359
<v Speaker 2>some that you might have never heard about.

0:22:48.600 --> 0:22:53.600
<v Speaker 1>She is keeping the history of this part of blackness,

0:22:53.640 --> 0:22:55.680
<v Speaker 1>like you know, when brand is you're no longer here.

0:22:55.800 --> 0:22:56.960
<v Speaker 1>This will stand the test of.

0:22:56.960 --> 0:22:59.960
<v Speaker 2>Time when people say, who were the designers in this time?

0:23:00.240 --> 0:23:01.960
<v Speaker 2>It's because of you that we're going to be able

0:23:01.960 --> 0:23:03.400
<v Speaker 2>to say, Oh, not only do I get to read

0:23:03.440 --> 0:23:04.919
<v Speaker 2>it in the book, I get to watch it on

0:23:04.960 --> 0:23:05.320
<v Speaker 2>the show.

0:23:06.080 --> 0:23:09.240
<v Speaker 4>So first of all, Tiffany, all right, fine.

0:23:09.600 --> 0:23:19.879
<v Speaker 6>I'm gonna stop, be careful I know, I'm like, you know,

0:23:19.960 --> 0:23:23.800
<v Speaker 6>it's so hard because you're just in it and you're

0:23:23.840 --> 0:23:24.400
<v Speaker 6>doing it.

0:23:24.480 --> 0:23:29.400
<v Speaker 5>And even listening to you, I like felt myself getting

0:23:29.400 --> 0:23:31.960
<v Speaker 5>emotional just listening to you because you're just I'm just

0:23:32.560 --> 0:23:34.480
<v Speaker 5>doing the stuff that I feel like needs to.

0:23:34.440 --> 0:23:35.480
<v Speaker 4>Be out in the world.

0:23:35.680 --> 0:23:39.480
<v Speaker 5>And when I think about black designers, you know, we

0:23:39.520 --> 0:23:42.200
<v Speaker 5>work with black and LATINX designers, but when I think

0:23:42.240 --> 0:23:44.320
<v Speaker 5>about them, I feel like they should be framed a

0:23:44.320 --> 0:23:47.240
<v Speaker 5>certain way. And so even you know, when we came

0:23:47.320 --> 0:23:50.040
<v Speaker 5>up with the first book, which I have with me,

0:23:53.240 --> 0:23:55.920
<v Speaker 5>the first book, you know, it was nice.

0:23:56.440 --> 0:24:00.439
<v Speaker 4>And I was like, this is okay, but it's just

0:24:00.800 --> 0:24:02.040
<v Speaker 4>I was like, this isn't it.

0:24:02.119 --> 0:24:04.080
<v Speaker 5>I can't put this out in the world because every

0:24:04.119 --> 0:24:06.240
<v Speaker 5>time we put something out in the world that frames

0:24:06.359 --> 0:24:09.440
<v Speaker 5>designers of color is not about a jam bar right,

0:24:09.560 --> 0:24:11.800
<v Speaker 5>it's so the frame has to be right. And so

0:24:11.840 --> 0:24:14.879
<v Speaker 5>in this new one, you know, we actually found an artist.

0:24:14.880 --> 0:24:17.080
<v Speaker 5>She used to volunteer with HFR back in the day.

0:24:17.119 --> 0:24:20.320
<v Speaker 5>Her name is Ashley Buttercup, and she actually these are

0:24:20.359 --> 0:24:24.119
<v Speaker 5>actually original paintings that were scanned into the book. So

0:24:24.160 --> 0:24:27.119
<v Speaker 5>we have an original painting for every last one of these.

0:24:28.080 --> 0:24:29.440
<v Speaker 4>Like I'd say to people all the.

0:24:29.400 --> 0:24:32.800
<v Speaker 5>Time, like get the book, get to cut out the

0:24:32.800 --> 0:24:34.359
<v Speaker 5>pictures and frame them like.

0:24:34.320 --> 0:24:36.800
<v Speaker 4>It's it's a prince. Beautiful artwork.

0:24:37.000 --> 0:24:39.800
<v Speaker 3>It's beautiful art additional product you can add to the

0:24:39.880 --> 0:24:43.040
<v Speaker 3>website where sold. Just want the Prince here, you know.

0:24:43.560 --> 0:24:48.240
<v Speaker 3>Also an incredible contract for Ashley. Also what a delicious name,

0:24:48.480 --> 0:24:50.280
<v Speaker 3>Like I just want to save that for when I

0:24:50.280 --> 0:24:50.840
<v Speaker 3>write a novel.

0:24:53.359 --> 0:24:53.800
<v Speaker 4>She just.

0:24:55.359 --> 0:25:02.240
<v Speaker 3>I don't know, but she is. But to get that

0:25:02.320 --> 0:25:05.679
<v Speaker 3>opportunity as well, it's just so in line with the

0:25:05.720 --> 0:25:07.920
<v Speaker 3>work that you're doing. That's amazing.

0:25:08.119 --> 0:25:09.480
<v Speaker 4>It was, it was dope.

0:25:09.520 --> 0:25:12.160
<v Speaker 5>So since she did this book, she's actually been commissioned

0:25:12.160 --> 0:25:14.960
<v Speaker 5>by the Renaissance Hotel in Harlem to do paintings for

0:25:15.040 --> 0:25:17.760
<v Speaker 5>them because they saw the book at the fashion show.

0:25:18.359 --> 0:25:19.000
<v Speaker 3>Look at that.

0:25:19.200 --> 0:25:23.480
<v Speaker 5>So you know, I love it when just like you knows, women.

0:25:23.359 --> 0:25:26.480
<v Speaker 1>Make everything, just say that Black women make everybody.

0:25:26.960 --> 0:25:30.040
<v Speaker 4>Let me tell you, you know, like we had seasoning and.

0:25:30.040 --> 0:25:33.080
<v Speaker 2>It's like Troy from from Earner Lisa always says, saw

0:25:33.200 --> 0:25:33.960
<v Speaker 2>sold separately.

0:25:34.960 --> 0:25:37.000
<v Speaker 1>Yeah, we you know, we bring that sauce.

0:25:37.040 --> 0:25:39.879
<v Speaker 2>And so like the fact that you have pictures commissioned

0:25:40.560 --> 0:25:43.639
<v Speaker 2>like that is another level of excellence, you know, people

0:25:43.640 --> 0:25:44.920
<v Speaker 2>don't go that extra mile.

0:25:45.040 --> 0:25:46.399
<v Speaker 1>But it's that's why you're here.

0:25:46.600 --> 0:25:48.880
<v Speaker 2>For some of you might be listening and saying, why

0:25:48.960 --> 0:25:51.320
<v Speaker 2>hasn't something X y Z happened for me?

0:25:51.760 --> 0:25:55.280
<v Speaker 1>Sometimes it's not just the work, it's the extra mile.

0:25:55.960 --> 0:25:58.760
<v Speaker 2>Like for Brendan's to have picked I mean, there are

0:25:58.880 --> 0:26:00.840
<v Speaker 2>all of these paintings in here. You could have easily

0:26:00.840 --> 0:26:02.119
<v Speaker 2>been like, we're not doing all that. That's too much

0:26:02.160 --> 0:26:05.679
<v Speaker 2>work to have someone paint each designer. And I know

0:26:05.800 --> 0:26:07.919
<v Speaker 2>because you told me that you would not put the

0:26:07.960 --> 0:26:10.680
<v Speaker 2>painting in the book unless the designer said I like it.

0:26:11.520 --> 0:26:12.800
<v Speaker 4>No, they all had to sign off.

0:26:12.840 --> 0:26:15.280
<v Speaker 5>I have a signature for every designer had to sign off,

0:26:15.320 --> 0:26:18.960
<v Speaker 5>including Olivier from Palmain had to say this is approved.

0:26:19.320 --> 0:26:22.240
<v Speaker 2>And so imagine all these creatives and how long that

0:26:22.320 --> 0:26:25.200
<v Speaker 2>must have taken. That extra mile is why you where

0:26:25.240 --> 0:26:27.120
<v Speaker 2>you are where you are, and that's why this book

0:26:27.480 --> 0:26:28.760
<v Speaker 2>is so beautiful.

0:26:29.000 --> 0:26:31.600
<v Speaker 1>Literally, it's on my coffee table. I had to run before.

0:26:31.600 --> 0:26:33.480
<v Speaker 2>I had to run down and come back up because

0:26:33.480 --> 0:26:35.200
<v Speaker 2>I keep it on my coffee table because.

0:26:35.000 --> 0:26:36.560
<v Speaker 1>It's really of this book that I want.

0:26:36.560 --> 0:26:38.240
<v Speaker 2>When people come in they're like, oh, what's this, I'm like,

0:26:38.280 --> 0:26:41.520
<v Speaker 2>it's my friend, I love it.

0:26:42.600 --> 0:26:46.159
<v Speaker 3>I remember when Christian Siriano his book launched. Are you

0:26:46.200 --> 0:26:48.159
<v Speaker 3>going to be in that fancy store in flat Iron?

0:26:48.600 --> 0:26:50.480
<v Speaker 3>Do you know what I'm talking in the flat Iron district?

0:26:51.359 --> 0:26:53.919
<v Speaker 4>I know exactly what story talking about is.

0:26:55.200 --> 0:26:57.359
<v Speaker 3>I mean, yeah, yes, I just googled it. But I'm

0:26:57.400 --> 0:26:58.560
<v Speaker 3>not going to pretend like I knew it before I

0:26:58.560 --> 0:26:59.280
<v Speaker 3>google it.

0:26:59.400 --> 0:26:59.600
<v Speaker 1>Yeah.

0:27:00.080 --> 0:27:01.240
<v Speaker 4>Always, I'm like you.

0:27:01.240 --> 0:27:06.640
<v Speaker 5>Always, well actually produced the book, and since we produced

0:27:06.640 --> 0:27:09.400
<v Speaker 5>this one ourselves, well we'll see.

0:27:10.160 --> 0:27:10.760
<v Speaker 4>I want to hear.

0:27:12.240 --> 0:27:14.760
<v Speaker 2>She was in the front of Macy's okay, the flagship

0:27:14.800 --> 0:27:17.760
<v Speaker 2>store in New York. I don't know if it was

0:27:17.880 --> 0:27:20.840
<v Speaker 2>it was a week that it came out, right, Brandish right,

0:27:20.920 --> 0:27:24.040
<v Speaker 2>so had event and we we we all came by

0:27:24.080 --> 0:27:25.960
<v Speaker 2>and she was like, let's walk around the corner to

0:27:26.160 --> 0:27:30.800
<v Speaker 2>the flagship, Macy's flagship meaning like the first, the like

0:27:30.960 --> 0:27:34.679
<v Speaker 2>the most. I mean it was not only the book,

0:27:34.880 --> 0:27:38.840
<v Speaker 2>it was they had these huge screens of the inside

0:27:38.840 --> 0:27:40.800
<v Speaker 2>of the book. I mean, how are you in the

0:27:40.800 --> 0:27:43.360
<v Speaker 2>front of Macy's. Like, that's what I'm just saying, brand

0:27:43.359 --> 0:27:46.119
<v Speaker 2>It's all here like just something like you know, just nothing,

0:27:46.119 --> 0:27:46.600
<v Speaker 2>it's nothing.

0:27:46.960 --> 0:27:47.760
<v Speaker 1>What's heavy over here?

0:27:47.800 --> 0:27:50.200
<v Speaker 4>You know? What's crazy? About that.

0:27:50.400 --> 0:27:53.000
<v Speaker 5>So once I said we weren't going to do the

0:27:53.040 --> 0:27:57.080
<v Speaker 5>first book, Macy's kept reaching out to us to tell

0:27:57.160 --> 0:27:59.000
<v Speaker 5>us that they really wanted to feature hf R and

0:27:59.080 --> 0:28:02.280
<v Speaker 5>their windows for Black Castreet Month. I kept telling my team,

0:28:02.400 --> 0:28:05.760
<v Speaker 5>we don't have anything, like tell Macy's we have nothing, right,

0:28:06.200 --> 0:28:08.440
<v Speaker 5>which is crazy, but I'm like, if I'm gonna be

0:28:08.480 --> 0:28:10.560
<v Speaker 5>in the windows of Macy's, it needs to be significant.

0:28:10.600 --> 0:28:13.720
<v Speaker 4>I'm not just gonna put anything in there.

0:28:14.440 --> 0:28:16.560
<v Speaker 5>And then my team kept meeting with Macy's and I

0:28:16.600 --> 0:28:19.000
<v Speaker 5>kept saying, why what are you guys talking about when.

0:28:18.880 --> 0:28:21.040
<v Speaker 4>You meet, because we don't have anything.

0:28:21.960 --> 0:28:25.399
<v Speaker 5>And finally, you know, somebody from my team was like,

0:28:25.400 --> 0:28:27.040
<v Speaker 5>what about the book. I was like, there's no way

0:28:27.040 --> 0:28:29.320
<v Speaker 5>that book is gonna be ready in time for Black

0:28:29.359 --> 0:28:32.960
<v Speaker 5>History Month. A week go by and everything on my

0:28:33.000 --> 0:28:35.720
<v Speaker 5>spirit is like, Branda's do it.

0:28:35.720 --> 0:28:37.400
<v Speaker 4>It's going to be crazy, just do it.

0:28:37.560 --> 0:28:40.840
<v Speaker 5>And so we did it and it was crazy, and

0:28:40.880 --> 0:28:43.280
<v Speaker 5>I worked over all the holidays. We had a conference

0:28:43.280 --> 0:28:46.239
<v Speaker 5>call on Christmas Eve. It was bananas and nuts and

0:28:46.320 --> 0:28:48.560
<v Speaker 5>Ashley had to paint her little heart out.

0:28:49.800 --> 0:28:52.080
<v Speaker 3>But one time, what was the timeline?

0:28:52.440 --> 0:28:52.800
<v Speaker 4>It was?

0:28:52.880 --> 0:28:55.480
<v Speaker 5>It was like six weeks for us to get basically

0:28:55.560 --> 0:28:58.600
<v Speaker 5>all of this for us to redo this book and

0:28:59.040 --> 0:29:01.080
<v Speaker 5>do the new one. I actually had to crank out

0:29:01.120 --> 0:29:03.480
<v Speaker 5>like one or two paintings a day, which she says

0:29:03.520 --> 0:29:04.920
<v Speaker 5>she's never done in her life.

0:29:06.040 --> 0:29:08.239
<v Speaker 4>She was like, I was like, how did you do this?

0:29:08.320 --> 0:29:10.320
<v Speaker 4>And she said, Brandon is, I don't know. Something came

0:29:10.400 --> 0:29:10.800
<v Speaker 4>over me.

0:29:11.360 --> 0:29:13.600
<v Speaker 5>And the funny thing is, as our team was working

0:29:13.640 --> 0:29:16.520
<v Speaker 5>on it, like I cannot explain it, it was like

0:29:16.560 --> 0:29:19.040
<v Speaker 5>we were in this army marching towards the same goal.

0:29:19.720 --> 0:29:24.680
<v Speaker 5>There was no bickering, no hostility. It was I don't know,

0:29:24.760 --> 0:29:26.880
<v Speaker 5>it was just something bigger than us. And sometimes you

0:29:27.000 --> 0:29:30.640
<v Speaker 5>know that happens when you're working on something that's bigger

0:29:30.680 --> 0:29:31.040
<v Speaker 5>than you.

0:29:32.560 --> 0:29:32.960
<v Speaker 4>I don't know.

0:29:33.000 --> 0:29:35.080
<v Speaker 5>I feel like you start to get like this drive

0:29:35.120 --> 0:29:36.840
<v Speaker 5>and there are gonna be moments where you're like, oh

0:29:36.880 --> 0:29:38.680
<v Speaker 5>my god, should I be doing this? This is I

0:29:38.680 --> 0:29:40.360
<v Speaker 5>don't even know if we could find a printer to

0:29:40.360 --> 0:29:43.960
<v Speaker 5>print the book, but I just feel like, you know,

0:29:44.040 --> 0:29:46.320
<v Speaker 5>I feel like that's how HFR started. I didn't know

0:29:46.320 --> 0:29:49.480
<v Speaker 5>what I was doing. That was how our brand partnership started.

0:29:49.560 --> 0:29:51.400
<v Speaker 5>I didn't know how to do brand partnerships, and our

0:29:51.440 --> 0:29:55.280
<v Speaker 5>first partner was Target you know, and so it's like

0:29:55.640 --> 0:29:57.880
<v Speaker 5>sometimes you just have to I say, Cliff jump.

0:29:57.920 --> 0:29:58.920
<v Speaker 4>Sometimes you just have to go.

0:29:59.320 --> 0:30:02.160
<v Speaker 5>And you really have to have faith that if I

0:30:02.280 --> 0:30:04.640
<v Speaker 5>put forth the work on my end, that is all

0:30:04.680 --> 0:30:05.360
<v Speaker 5>going to work out.

0:30:06.840 --> 0:30:11.240
<v Speaker 3>So you produced it yourself. So first you created this book.

0:30:11.280 --> 0:30:15.120
<v Speaker 3>How much did you sink into that book? And then say, okay,

0:30:15.240 --> 0:30:17.200
<v Speaker 3>we're gonna we're going to keep working on this. And

0:30:17.240 --> 0:30:19.720
<v Speaker 3>then when you got the Macy's deal, like you were

0:30:19.880 --> 0:30:23.280
<v Speaker 3>you literally were printing your own book, like getting doing

0:30:23.360 --> 0:30:25.040
<v Speaker 3>all the work of a publisher.

0:30:25.600 --> 0:30:26.720
<v Speaker 4>All the work of a publisher.

0:30:26.760 --> 0:30:30.320
<v Speaker 3>Well this isn't like self publishing on Amazon. This is like, well,

0:30:30.840 --> 0:30:32.080
<v Speaker 3>you're creating a bit book.

0:30:33.080 --> 0:30:37.520
<v Speaker 5>Yeah, we had to call one hundred printers in order

0:30:37.560 --> 0:30:40.360
<v Speaker 5>to find one that could print. Because the top of

0:30:40.400 --> 0:30:44.880
<v Speaker 5>it is metallic. It was a certain quality that we wanted.

0:30:44.960 --> 0:30:46.800
<v Speaker 5>So there's like a finish on.

0:30:46.800 --> 0:30:48.520
<v Speaker 4>Here that feels almost like satin.

0:30:50.840 --> 0:30:53.320
<v Speaker 5>There are so many different things that we wanted that

0:30:53.400 --> 0:30:54.360
<v Speaker 5>it was hard to find.

0:30:54.360 --> 0:30:55.960
<v Speaker 4>People will go, we can do it, but we can't

0:30:56.000 --> 0:30:57.760
<v Speaker 4>do the metallic. We can do this, but we can't

0:30:57.760 --> 0:30:58.120
<v Speaker 4>do that.

0:30:58.680 --> 0:31:01.440
<v Speaker 5>And so yeah, we have to find all the things

0:31:01.480 --> 0:31:03.400
<v Speaker 5>and we work with mind matters which is a small

0:31:03.440 --> 0:31:05.040
<v Speaker 5>black owned publishing company too.

0:31:05.360 --> 0:31:10.760
<v Speaker 1>Yeah, you know we lifting.

0:31:10.840 --> 0:31:14.160
<v Speaker 2>I just love that that, like you know, your your

0:31:14.160 --> 0:31:18.720
<v Speaker 2>determination to lift as you climb, you know, like because.

0:31:18.440 --> 0:31:21.080
<v Speaker 1>It could be easy to be like, well we'll just

0:31:21.080 --> 0:31:21.520
<v Speaker 1>do this.

0:31:21.480 --> 0:31:24.160
<v Speaker 2>It's like no where we can find there has to

0:31:24.200 --> 0:31:27.200
<v Speaker 2>be someone of color that can do this thing. Like

0:31:27.360 --> 0:31:29.040
<v Speaker 2>you know, I can't say this is the mission and

0:31:29.080 --> 0:31:32.520
<v Speaker 2>then abandoned the mission. You know that's huge, Like look

0:31:32.520 --> 0:31:36.000
<v Speaker 2>what you've done for you know, for Ashley as a result,

0:31:36.120 --> 0:31:39.960
<v Speaker 2>you know, this exposure, and so I just love that.

0:31:40.040 --> 0:31:42.240
<v Speaker 2>So what so where I know you and I always

0:31:42.280 --> 0:31:46.000
<v Speaker 2>talking about, like you know, the direction of like where

0:31:46.040 --> 0:31:48.600
<v Speaker 2>you want to go into and so where do you see?

0:31:48.720 --> 0:31:51.320
<v Speaker 2>So you know you have Harlem Fashion role, you have

0:31:51.400 --> 0:31:54.160
<v Speaker 2>your nonprofit. You know you I know for a fact

0:31:54.160 --> 0:31:56.520
<v Speaker 2>that you've been teaching people how to get their own sponsorships.

0:31:56.520 --> 0:32:00.560
<v Speaker 2>You've taught a class to my you know, my company

0:32:00.560 --> 0:32:07.000
<v Speaker 2>brands came in and sold at about because we want

0:32:07.000 --> 0:32:08.680
<v Speaker 2>to do more, you know, we want to align ourselves

0:32:08.680 --> 0:32:10.520
<v Speaker 2>with the brands that we like even more.

0:32:11.360 --> 0:32:13.080
<v Speaker 1>And so like what's next?

0:32:13.080 --> 0:32:15.440
<v Speaker 2>So you have this book that people can purchase like

0:32:15.480 --> 0:32:17.960
<v Speaker 2>we're and I also know that you have, it's a

0:32:18.120 --> 0:32:21.560
<v Speaker 2>HFR dot co where if you're black.

0:32:22.720 --> 0:32:24.120
<v Speaker 4>Yeah, we have HFR and co.

0:32:25.120 --> 0:32:27.480
<v Speaker 5>And then I just released this this book to help

0:32:27.520 --> 0:32:29.440
<v Speaker 5>people who want to do brand partnerships.

0:32:29.440 --> 0:32:32.720
<v Speaker 4>So it's small business big partnerships.

0:32:32.760 --> 0:32:35.600
<v Speaker 5>And where where I see myself personally going is doing

0:32:35.600 --> 0:32:39.960
<v Speaker 5>more coaching, doing more teaching people. The number one question

0:32:40.040 --> 0:32:43.160
<v Speaker 5>I get is how do you get big brands to.

0:32:43.120 --> 0:32:44.040
<v Speaker 4>Partner with you?

0:32:44.120 --> 0:32:47.520
<v Speaker 5>Like, hands down, no matter what I'm doing, people want

0:32:47.520 --> 0:32:49.440
<v Speaker 5>to know what does that look like and how does

0:32:49.480 --> 0:32:52.880
<v Speaker 5>that work? And so that is really what I'm diving

0:32:52.880 --> 0:32:56.440
<v Speaker 5>into personally. HFR is going into the media space. So

0:32:56.600 --> 0:32:58.320
<v Speaker 5>we talked about the show, but.

0:32:58.400 --> 0:32:59.520
<v Speaker 4>I want to teach more.

0:32:59.760 --> 0:33:05.320
<v Speaker 5>I have not really leaned into I'm very inspirational on Instagram,

0:33:05.520 --> 0:33:08.280
<v Speaker 5>so you follow me, there's like, you know, tons.

0:33:07.960 --> 0:33:11.000
<v Speaker 4>Of inspiration, but I really want to lean into the

0:33:11.000 --> 0:33:11.600
<v Speaker 4>teacher in me.

0:33:11.960 --> 0:33:13.840
<v Speaker 5>I want to lean into the person who can really

0:33:13.880 --> 0:33:20.080
<v Speaker 5>help people, you know, work through some of these ideas

0:33:20.080 --> 0:33:21.640
<v Speaker 5>that they have and how do they bring them to

0:33:21.760 --> 0:33:24.040
<v Speaker 5>light and then how do they work with really large

0:33:24.120 --> 0:33:29.360
<v Speaker 5>brands to help them basically amplify their ideas because there

0:33:29.480 --> 0:33:32.280
<v Speaker 5>is nothing like partnering.

0:33:31.800 --> 0:33:34.080
<v Speaker 4>Like when we partner with Nike and Lebron James.

0:33:35.400 --> 0:33:40.160
<v Speaker 5>That's skyrocketed our business, our reputation, our visibility.

0:33:42.000 --> 0:33:42.880
<v Speaker 4>That sneaker.

0:33:42.960 --> 0:33:46.600
<v Speaker 5>God, I believe it was seven billion press impressions, So

0:33:46.680 --> 0:33:50.680
<v Speaker 5>that means I mean Nike had really not seen those numbers.

0:33:50.720 --> 0:33:53.040
<v Speaker 5>They were just like, this is insane.

0:33:53.200 --> 0:33:53.520
<v Speaker 4>Wow.

0:33:53.720 --> 0:33:55.760
<v Speaker 5>And so when you get those kind of numbers, you

0:33:55.840 --> 0:34:00.240
<v Speaker 5>get those by working with or by collaboration and partnership.

0:34:00.480 --> 0:34:03.120
<v Speaker 5>And people think that it's harder than what it is,

0:34:04.320 --> 0:34:07.800
<v Speaker 5>but it really is, you know, having the right deck,

0:34:08.360 --> 0:34:12.080
<v Speaker 5>understanding your why, being able to communicate your why, understanding

0:34:12.080 --> 0:34:14.719
<v Speaker 5>what value you can bring to the company, and communicating

0:34:14.719 --> 0:34:17.560
<v Speaker 5>that well, and it opens so many doors.

0:34:19.239 --> 0:34:21.719
<v Speaker 3>How long are we allowed to have this episode go.

0:34:21.719 --> 0:34:22.040
<v Speaker 4>On for.

0:34:23.520 --> 0:34:24.920
<v Speaker 1>Well, don't forget Mandy.

0:34:25.760 --> 0:34:28.160
<v Speaker 2>We are gonna have Brandon's is actually gonna stay for

0:34:28.200 --> 0:34:31.520
<v Speaker 2>our Friday episode VIAQA. So even as we wrap, like

0:34:31.680 --> 0:34:33.960
<v Speaker 2>know that she's going to stay on and answer some

0:34:34.480 --> 0:34:35.759
<v Speaker 2>business questions.

0:34:36.160 --> 0:34:37.840
<v Speaker 3>What about for questions?

0:34:38.120 --> 0:34:39.239
<v Speaker 4>Because I hate question.

0:34:39.440 --> 0:34:44.319
<v Speaker 3>Sorry, I have been mentally cataloging seventeen thousand questions to

0:34:44.360 --> 0:34:47.719
<v Speaker 3>ask you. I haven't asked the simplest one yet. What

0:34:47.840 --> 0:34:49.840
<v Speaker 3>were you doing before Harlem Fashion?

0:34:49.880 --> 0:34:50.000
<v Speaker 4>Bro?

0:34:50.120 --> 0:34:52.400
<v Speaker 3>What's your background in in terms of the skills you

0:34:52.440 --> 0:34:56.000
<v Speaker 3>were bringing to HFR.

0:34:56.480 --> 0:34:58.520
<v Speaker 4>So I was working in apparel production.

0:34:58.920 --> 0:35:01.040
<v Speaker 5>So everything that it's if you look at the back

0:35:01.239 --> 0:35:04.640
<v Speaker 5>your back label and you see like it's made in somewhere.

0:35:04.760 --> 0:35:08.080
<v Speaker 5>You know, I was the one who was handling that

0:35:08.160 --> 0:35:11.920
<v Speaker 5>production at the factory for a company that worked with

0:35:12.000 --> 0:35:12.800
<v Speaker 5>Victoria's Secret.

0:35:12.920 --> 0:35:15.480
<v Speaker 4>So I worked on I didn't work for Victoria's Secret.

0:35:15.480 --> 0:35:18.760
<v Speaker 5>I worked for the vendor that Victoria's Secret bought from,

0:35:19.640 --> 0:35:22.319
<v Speaker 5>and I handle all our peril production out of Indonesia

0:35:22.480 --> 0:35:24.160
<v Speaker 5>and Sri Lanka.

0:35:24.520 --> 0:35:26.759
<v Speaker 3>Okay, So you were in like the you were in

0:35:26.800 --> 0:35:28.879
<v Speaker 3>the bones of the fashion industry, like this is how

0:35:28.880 --> 0:35:30.680
<v Speaker 3>the sausage is made sort of on that side of.

0:35:30.800 --> 0:35:32.839
<v Speaker 4>Okay, very glamorous part.

0:35:34.160 --> 0:35:38.239
<v Speaker 3>Yeah, I just picture like the factories with the bedazzled

0:35:38.239 --> 0:35:41.759
<v Speaker 3>push up bras, just like you know, and I love that.

0:35:44.400 --> 0:35:44.720
<v Speaker 1>All.

0:35:46.760 --> 0:35:50.200
<v Speaker 4>I'm from Memphis, right, yep, I'm from Memphis.

0:35:50.280 --> 0:35:54.279
<v Speaker 5>And so before that, I was working as a I

0:35:54.320 --> 0:35:56.120
<v Speaker 5>was an associate buyer for Catherines.

0:35:57.040 --> 0:36:02.520
<v Speaker 2>Okay, well, brand as you are an inspiration not just

0:36:02.560 --> 0:36:04.239
<v Speaker 2>to me and Mandy, but to so many people who

0:36:04.280 --> 0:36:07.160
<v Speaker 2>are going to listen and think like wow, like you know,

0:36:07.239 --> 0:36:08.840
<v Speaker 2>we are capable of more.

0:36:08.719 --> 0:36:10.360
<v Speaker 1>Than sometimes we give ourselves credit for.

0:36:11.280 --> 0:36:13.719
<v Speaker 2>My final question is, like for those people who are

0:36:13.760 --> 0:36:17.840
<v Speaker 2>struggling with execution, because to me, that's the that's the

0:36:17.920 --> 0:36:20.960
<v Speaker 2>thing that I'm always most impressed about when it comes

0:36:21.000 --> 0:36:23.520
<v Speaker 2>to you, is that you know, you don't just have

0:36:23.600 --> 0:36:25.920
<v Speaker 2>an idea. A lot of people are ideas people, but

0:36:26.040 --> 0:36:28.960
<v Speaker 2>you know how to see something through all the way

0:36:29.000 --> 0:36:31.600
<v Speaker 2>through to execution. And so like, what are some things

0:36:31.600 --> 0:36:33.880
<v Speaker 2>that folks who are struggling with execution, what are some

0:36:33.920 --> 0:36:36.360
<v Speaker 2>ways to start to build that muscle, you know, if

0:36:36.400 --> 0:36:37.800
<v Speaker 2>they want to start to execute better.

0:36:38.080 --> 0:36:41.200
<v Speaker 5>So I would announce like we're having an event this date,

0:36:41.400 --> 0:36:43.680
<v Speaker 5>and then I would have to then figure out how

0:36:43.680 --> 0:36:46.920
<v Speaker 5>to do that. But I would basically set a deadline,

0:36:46.960 --> 0:36:49.840
<v Speaker 5>make the deadline public, and bring in some accountability.

0:36:50.320 --> 0:36:54.120
<v Speaker 4>If you do that, quite frankly, like you will execute.

0:36:54.680 --> 0:36:56.680
<v Speaker 1>Okay, set a deadline.

0:36:57.040 --> 0:37:00.120
<v Speaker 4>Okay, set a deadline, make it public, make your deadline,

0:37:00.560 --> 0:37:02.080
<v Speaker 4>announce it.

0:37:02.480 --> 0:37:05.640
<v Speaker 2>I'm literally taking those I'm like me because when I

0:37:05.680 --> 0:37:12.360
<v Speaker 2>say people, I mean me. I'm not the worst executor,

0:37:12.360 --> 0:37:13.240
<v Speaker 2>but I could be better.

0:37:14.520 --> 0:37:15.879
<v Speaker 4>Amazing executor.

0:37:16.960 --> 0:37:19.520
<v Speaker 2>No, I'm just good at like and you know, like

0:37:19.600 --> 0:37:21.480
<v Speaker 2>get my team together to be like, so this is

0:37:21.480 --> 0:37:26.520
<v Speaker 2>what we're gonna do, as in, you're.

0:37:24.719 --> 0:37:27.120
<v Speaker 4>Part of it, that's part of it.

0:37:28.800 --> 0:37:33.759
<v Speaker 1>Okay, settle deadline, make it public said, make it public. Yeah.

0:37:33.800 --> 0:37:35.480
<v Speaker 2>And if the people want to follow you, they want

0:37:35.480 --> 0:37:37.160
<v Speaker 2>to get your books, where can they do that?

0:37:38.200 --> 0:37:39.920
<v Speaker 5>Yeah, if you want to follow me, you can go

0:37:40.120 --> 0:37:44.920
<v Speaker 5>to at Branded Daniel. You can go to Brandisdaniel dot com.

0:37:44.920 --> 0:37:47.359
<v Speaker 5>That's where you can get my book Small Business, Big

0:37:47.400 --> 0:37:50.680
<v Speaker 5>Partnerships if you're interested in building partnerships with brands.

0:37:51.760 --> 0:37:52.920
<v Speaker 4>And then if you want.

0:37:52.719 --> 0:37:54.960
<v Speaker 5>The Fashion and Color book, you can go to Harlem's

0:37:55.000 --> 0:37:57.000
<v Speaker 5>Fashion Road dot com and you can get the book

0:37:57.040 --> 0:37:57.399
<v Speaker 5>from there.

0:37:59.320 --> 0:38:02.440
<v Speaker 2>Thank you so much. Brand Is guys, don't forget that.

0:38:03.040 --> 0:38:06.319
<v Speaker 2>If you want some more brown ambition with Brandis, she's

0:38:06.360 --> 0:38:08.279
<v Speaker 2>gonna be on with us on Friday. And I know

0:38:08.280 --> 0:38:10.680
<v Speaker 2>that because we're about to take it right now and

0:38:10.719 --> 0:38:12.880
<v Speaker 2>so you can get some more We're gonna really dive.

0:38:12.760 --> 0:38:14.240
<v Speaker 1>Deep into some business questions.

0:38:14.239 --> 0:38:17.640
<v Speaker 2>So thanks for If you thought this episode is awesome,

0:38:17.680 --> 0:38:21.440
<v Speaker 2>please share it, Okay, don't be greedy, share it with somebody, Okay,

0:38:21.880 --> 0:40:26.200
<v Speaker 2>All right, bye passssssssssssssssssssssss