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Speaker 1: Your wife forgot the song.

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Speaker 2: It's not the be a no no, hey, hey, sorry mommy, Okay,

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Speaker 2: hey hey hey, we're back.

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Speaker 1: We're black.

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Speaker 2: Brown, we're extra brown today, ambition ambious, and.

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Speaker 1: We are so brown. We are so black today.

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Speaker 2: We blue black because we have somebody amazing in the

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Speaker 2: stew today.

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Speaker 1: But before we start, okay, curls popping, Mandy, you know

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Speaker 1: how your hair?

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Speaker 3: Uh huh no, but do you not see what I'm

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Speaker 3: sending you? I sent you a picture, but I feel

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Speaker 3: like I need to do the fixer upper for the

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Speaker 3: BA fam.

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Speaker 4: This is what it's gonna look like.

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Speaker 3: I'm gonna look like I Miss Rachel's number two, because

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Speaker 3: if you don't know Miss Rachel, then just forget that

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Speaker 3: joke I ever happened. But I and our guest braind is

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Speaker 3: you'll also see. I just made over my son's playroom,

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Speaker 3: I made over my office. I fired myself, is what

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Speaker 3: it felt like I was doing. The way that I

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Speaker 3: packed up my boxes and shoved them to the side

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Speaker 3: of everything I had, like in my little space. And

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Speaker 3: I just devoted this to my four year old for

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Speaker 3: his birthday. And honestly, it's kind of my aesthetic. Like

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Speaker 3: I was like I'm gonna wear pink, so I kind

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Speaker 3: of fit in with.

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Speaker 2: The planets in the background at it. It is preschool

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Speaker 2: teacher approved. It's so cute and colorful. And I saw

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Speaker 2: how was navigating. Everything is child friendly, so well done.

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Speaker 3: I was so excited. Yeah, and my wild and crazy

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Speaker 3: idea now they go on my trolo board. I don't

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Speaker 3: have to do every single one that floats into my head,

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Speaker 3: but this was the big one that I really wanted

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Speaker 3: to achieve. It's done now and we can move on.

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Speaker 2: Well we have well, we have see the mom as well.

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Speaker 2: Hers is not as little as yours. But I have

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Speaker 2: a guest in the stew today. Her name is Brandis Daniel.

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Speaker 2: She has over fifteen years of experience forging brand partnerships

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Speaker 2: with Fortune five hundred companies. Well you might know brand

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Speaker 2: It's best as the founder of hf R Harlem Fashion Row.

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Speaker 2: If you are a brown person who loves fashion and

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Speaker 2: you don't know brands, what I mean, do.

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Speaker 1: You live under a rock?

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Speaker 2: Is it a rock?

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Speaker 1: So brandis is amazing?

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Speaker 2: Then so there is like before Harlem Fashion role and

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Speaker 2: after harm Fashion role when it comes to black designers

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Speaker 2: getting their credit and having access and Brandis started Harllan

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Speaker 2: fashion role to showcase the fact that there are people

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Speaker 2: who look like us that are amazing, exquisite, talented designers

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Speaker 2: that if only given the little spot like could shine

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Speaker 2: as well. And so she made her business to do so.

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Speaker 2: So she not only has this brand is also as

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Speaker 2: a friend of mine. We've been now long has it been?

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Speaker 1: Brandis?

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Speaker 4: Oh my goodness, girl, I don't know.

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Speaker 5: Maybe, oh you know what I do know twenty eighteen. Okay,

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Speaker 5: we had our very first conversation that changed my life.

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Speaker 2: So Brandon is also a friend of mine, and one

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Speaker 2: of our favorite things to do is to walk and

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Speaker 2: talk about business and so like, you know, because you know,

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Speaker 2: I have people in my life that like, you know,

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Speaker 2: these are like friends that you know, we might talk about.

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Speaker 2: You know, they call me to ask me about like

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Speaker 2: you know, they have kids who are preschool age. You know,

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Speaker 2: I have my sisters. And then I have friends who

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Speaker 2: are friends in general but also own businesses. So you

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Speaker 2: have these really interesting conversations about what's working, what's not working.

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Speaker 2: But what I love about my conversations with Brandis is

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Speaker 2: then they are holistic conversations, so they're not just what's

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Speaker 2: your return on investment. You know, it's if I do

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Speaker 2: this project, will I have enough time for family and friends?

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Speaker 2: You know, is the juice really worth the squeeze if

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Speaker 2: I navigate in this way? How do I really want

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Speaker 2: to show up for the people that I work for?

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Speaker 2: And so Brandis is amazing at them. So she's really

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Speaker 2: good at business, so really good at showcasing black and

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Speaker 2: brown designers. And she is the CEO of two companies, right,

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Speaker 2: so it's Harlem Fashion Row and then Icon three sixty,

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Speaker 2: which is a five oh C three non profit organization.

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Speaker 2: And so, but one of the things that Brands is

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Speaker 2: really good at outside from showcasing black and brown designers.

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Speaker 1: So she has a new book.

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Speaker 2: That came out recently, Fashion in Color. If you are

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Speaker 2: watching an IG which or no IG but on YouTube YouTube,

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Speaker 2: you should like, look how beautiful this is?

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Speaker 1: First of all, like this is stunning, not even just studying.

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Speaker 1: This is the box.

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Speaker 2: You know, you know a book is fancy when it

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Speaker 2: comes to the box. Right, this is one of the

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Speaker 2: box right, Look it comes out of a box. And

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Speaker 2: then what I love about it is that inside the

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Speaker 2: book she's got these amazing designers and she has them

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Speaker 2: illustrated right beautifully so and then you get to see

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Speaker 2: their you know, inside the book and it's like.

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Speaker 1: Right, I know that's why I feel like.

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Speaker 2: I'm like, that's literally and this is volume one, right,

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Speaker 2: so it's a it's in alphabetical order.

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Speaker 4: Brandess yes, uh huh yep.

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Speaker 1: So look d for Dapper Dan.

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Speaker 2: Right. If you don't know Dapper Dan child, you made

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Speaker 2: from the East Coast, Right, Dapper Dan is the one

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Speaker 2: who we used to take all the Gucci material and

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Speaker 2: make all these things that were not you know, like.

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Speaker 1: He made he made Gucci fly.

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Speaker 2: Okay, let's just say that she's amazing, right, But there's

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Speaker 2: designers that you might not have ever heard of.

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Speaker 5: It's like Nicole, yeah, I feel now, so this is

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Speaker 5: our collaboration that we just did with Abercrombie and Fitch.

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Speaker 1: So brand is really low.

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Speaker 2: So I'll give you some example. She when when Lebron

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Speaker 2: James came out with sneakers for women, right, and he

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Speaker 2: was like, I want a black woman designer. Who do

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Speaker 2: you think they've reached out to? Brandis And so it

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Speaker 2: was Kimberly who made the sneakers.

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Speaker 1: Brandons who was that?

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Speaker 4: It was Kimberly Goes and Penoele and Andre Duncan mm hmmm,

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Speaker 4: and so people out quitnes.

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Speaker 1: Sneakers sole down.

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Speaker 4: Right.

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Speaker 2: So when brands are like, hey, I want to do

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Speaker 2: a thing, but I especially want to showcase black designers

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Speaker 2: and brown designers, they come to She's the only game

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Speaker 2: of town.

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Speaker 1: They come to Brandon's right, she'd be meeting with Anna Wintour.

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Speaker 1: My fan is, Sayancy, y'all. Like, so one time Tracy

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Speaker 1: was like, isn't it crazy that Brandon is like your friend.

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Speaker 1: I'm like, I'm a big deal too. Don't blame me.

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Speaker 4: You're hiring your sister.

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Speaker 2: Honestly, just has an amazing track record, and Brandon's is

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Speaker 2: one of and brittish and Mandy. You will really appreciate this.

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Speaker 2: She is one of the best executors that I have

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Speaker 2: ever met, because Mandy is an amazing executor as well.

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Speaker 1: Yes, Manny, you be like execution.

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Speaker 2: Now you be like Mandy blue Green, don't. She's like

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Speaker 2: got it, Like, look what's behind her. She's like the

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Speaker 2: baby is an executor. And so I'm not not so much.

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Speaker 2: But so I love that I get to be bookend

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Speaker 2: by two amazing executors. So I just want to welcome

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Speaker 2: Brandon to the podcast, and we're just so happy to

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Speaker 2: have you here and Ana.

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Speaker 5: So first of all, I'm just going to take you

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Speaker 5: wherever I go to do my introductions.

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Speaker 4: That was Thank you so much, Tiffany.

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Speaker 5: I feel like I'm in like the brown Ambition living

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Speaker 5: room right now.

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Speaker 4: So thank you guys for welcoming me into your home.

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Speaker 3: Oh we hope it's nice and cozy and you already

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Speaker 3: feel like fam. I can almost smell what your apartment

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Speaker 3: or your your your home probably smells like right now.

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Speaker 3: I know it's scented. I know it's something seasonal. I

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Speaker 3: know you get the really luxury candles that you know

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Speaker 3: that people are into. I just know it smells good there.

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Speaker 3: And yeah, anyway, but she still, yeah, okay, it's really

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Speaker 3: to meet you. I am. I am less familiar with

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Speaker 3: Harlem Fashion Row. I want to know. I kind of

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Speaker 3: want to start from the beginning of how did you

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Speaker 3: how did you create Harlem Fashion Row, and then talk

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Speaker 3: about what it actually is. I know it as oh

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Speaker 3: if I want to find out you know about multicultural

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Speaker 3: black designers, brown designers, I can find like your book,

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Speaker 3: for example, but the business of it. I'm fascinated by

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Speaker 3: how that's been going so you guys.

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Speaker 4: You know it's funny, Mandy. When I first started HFR,

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Speaker 4: I had no idea. I was starting a business, no idea.

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Speaker 4: So it was the idea was I want to do

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Speaker 4: a fashion show in Harlem. That was it.

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Speaker 5: So me and my friends were throwing events in Harlem.

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Speaker 5: We were doing Harlem brunches. We used to host something

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Speaker 5: called the Hottest Harlem House Party, and so we were

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Speaker 5: doing events and so I was like, you know what,

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Speaker 5: I haven't seen like a really dope fashion event in Harlem.

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Speaker 4: And that was where it started.

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Speaker 5: And then as I started working on this idea, I

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Speaker 5: started to think like, okay, this is something bigger.

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Speaker 4: I don't know what it is.

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Speaker 5: As a matter of fact, I still have my journal

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Speaker 5: from the year I started, which was two thousand and seven.

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Speaker 5: I got the original journal downstairs, and in that journal

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Speaker 5: there were several times where I wrote, this is so

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Speaker 5: much bigger than me.

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Speaker 4: I don't know what this is. It's so much bigger

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Speaker 4: than me.

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Speaker 5: And the second year we did the fashion show, I

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Speaker 5: started looking for black designers, couldn't find them, started going

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Speaker 5: down department store websites because of course they would be

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Speaker 5: in our favorite department stores.

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Speaker 4: Right wrong, Yeah.

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Speaker 5: Going down the list of designers and realized that less

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Speaker 5: than one percent of the designers that were on these

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Speaker 5: major department stores where I shot my.

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Speaker 4: Mom shop, my sister's shop were black designers.

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Speaker 5: And then I went and I was like, Okay, let

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Speaker 5: me go do some research. The only place I knew

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Speaker 5: to go was the US Census, and I was like,

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Speaker 5: how much are we spending a year on apparel? Because

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Speaker 5: maybe we're not spending what I think we are. In

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Speaker 5: two thousand and seven, we were spending twenty two billion

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Speaker 5: dollars a year.

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Speaker 4: So I'm like, wait a minute, we're spending twenty two

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Speaker 4: billion dollars a year.

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Speaker 5: As people of color, However, we represent less than one

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Speaker 5: percent of the designers that are sold in major department stores.

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Speaker 5: And and you know, I feel like sometimes your passion

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Speaker 5: is in that place where you're so irritated that you're

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Speaker 5: just like.

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Speaker 4: I gotta do This is just stupid.

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Speaker 5: I'm trying to think of another word mission, but this

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Speaker 5: is insane. What do you mean We're less than one

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Speaker 5: percent where we're spending all this money? And for me

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Speaker 5: that was really the catalyst too. I don't know what

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Speaker 5: this is going to be, but I know I have

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Speaker 5: to do something. I have to be a.

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Speaker 4: Part of the solution.

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Speaker 5: And that was really kind of the launchpad for Harlem's

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Speaker 5: Fashion Row. I didn't realize it was going to be

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Speaker 5: a business until years later when I had a coach

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Speaker 5: who said, please, don't start a nonprofit.

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Speaker 4: We have enough non profits that are broke. We need

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Speaker 4: more successful businesses.

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Speaker 5: He said, once your business becomes successful, then you start

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Speaker 5: a nonprofit.

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Speaker 4: So that was really how the business was born.

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Speaker 3: I love that piece of advice too. It almost feels

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Speaker 3: like if a woman comes up with the idea, people's

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Speaker 3: initial thought is it could be a nonprofit because it, yeah,

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Speaker 3: it's usually something that is servicing or you know, it

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Speaker 3: has that element of it's good for us, not just me,

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Speaker 3: like you said, and people want to slap a nonprofit

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Speaker 3: label on it and be like, okay, go beg for

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Speaker 3: money now. Okay, So talk about how did you you

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Speaker 3: didn't know it was a business. Clearly you had some coaching.

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Speaker 3: We love that. So talk about that transition from idea

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Speaker 3: to it's happening to okay, let's turn a profit.

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Speaker 4: Yeah, it's my road was longer than most.

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Speaker 5: Mandy, I like, don't even like to say this out loud,

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Speaker 5: but I think it's really important that I'm honest. It

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Speaker 5: took us, really, it took us until about year ten

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Speaker 5: for me to actually realize, like, Okay, this is a

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Speaker 5: business and I have to like really treat it as such.

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Speaker 5: We were having brand partnerships, but at the time, again, my.

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Speaker 4: Mindset wasn't around profitability.

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Speaker 5: My mindset was very much I just want to cover

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Speaker 5: my cost that was my goal. And I used to

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Speaker 5: actually say that out loud, I just want to cover

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Speaker 5: my costs.

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Speaker 4: If I cover my costs, I'm good. Now, don't ask

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Speaker 4: me how I'm good.

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Speaker 5: If I cover my costs because I didn't have a yeah,

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Speaker 5: what were you doing?

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Speaker 1: Also, on top of.

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Speaker 5: It, I had nine right, I had a nine five

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Speaker 5: for the first five years. But after that I was

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Speaker 5: really struggling. And me being in this mindset of I

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Speaker 5: just want to cover my cost was really putting my

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Speaker 5: family at risk, It was putting me at risk, It.

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Speaker 4: Was causing tention in my marriage. It was just really

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Speaker 4: really tough.

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Speaker 5: Twenty nineteen was a really hard year for us, and

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Speaker 5: going into twenty twenty, I said to my assistant, We're

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Speaker 5: going to close a million dollars in business for twenty twenty.

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Speaker 4: And the reason.

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Speaker 5: I said earlier that like my talks with Tiffany really

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Speaker 5: changed my mindset and changed my life is because she

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Speaker 5: made me start looking at millions as if they were thousands,

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Speaker 5: and so I actually started to think, oh, this is

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Speaker 5: possible for me. And that year twenty twenty end up

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Speaker 5: being our best year because we went so hard with

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Speaker 5: brand partnerships at the end of twenty nineteen to set

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Speaker 5: us up for twenty twenty. And thank god we did, yeah,

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Speaker 5: because who knew the pandemic was coming.

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Speaker 4: But when the pandemic came, I was sitting with you know,

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Speaker 4: we didn't make that goal.

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Speaker 5: I think we got like to seven hundred and fifty thousand,

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Speaker 5: but I didn't make a million. But I was sitting

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Speaker 5: with seven hundred and fifty thousand dollars of contracts in

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Speaker 5: my hand, which was a game changer for us.

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Speaker 3: And what do you do with those contracts? Like, what

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Speaker 3: is it? What's the business arm of HFR.

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Speaker 5: So the business arm of HFR, we really act as

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Speaker 5: an agency almost like a bridge where we're connecting designers

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Speaker 5: of color with brands, and so we do that through

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Speaker 5: events and that model is brands actually sponsor our event,

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Speaker 5: so that's the revenue model for that. We do that

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Speaker 5: through collaborations which I'm wearing the Nicole benefitl Abercrombie and Fitch.

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Speaker 5: So if you go to Abercrombie and Fitch's website right

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Speaker 5: now and type in Harlem's Fashion Row, you'll see the

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Speaker 5: products there. If you go to American Doll, I think

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Speaker 5: American Girl, I think we're still in there and type

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Speaker 5: in Harlem's Fashion Road, you'll see outfits there.

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Speaker 4: So we I know, so are you guys.

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Speaker 3: The reason that Target does those things now with designers

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Speaker 3: like capsule collections is that what they're called.

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Speaker 4: They do capsule collections. I don't know. I can't take

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Speaker 4: that credit.

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Speaker 5: Because they've been doing it for a long They've been

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Speaker 5: doing it for a long long time.

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Speaker 4: Wait before us.

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Speaker 3: Okay, I thought that was like post twenty twenty, or

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Speaker 3: maybe it just came to my attention after twenty twenty, but.

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Speaker 4: I think you started to seeing more black designers.

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Speaker 5: Mandy, Yeah, they've been doing it for a long time.

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Speaker 4: But I remember.

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Speaker 1: No Isaacwahi was the first one.

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Speaker 2: You can't remember because it was a big deal because

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Speaker 2: he was this big time designer, and people were like,

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Speaker 2: why would you be in Target because I have still

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Speaker 2: some of the dresses from that collection.

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Speaker 3: Yeah now I remember, yes, but they switched, okay, that's right.

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Speaker 4: Now, they got more black designer.

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Speaker 5: It was Christopher John Rogers, then it was Bergie Hudson,

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Speaker 5: and then it was Phenol. So we do we do

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Speaker 5: collaborations events, and then we do pipeline programs with HBCUs

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Speaker 5: where we pair brands up with HBCU Fashion Department. So

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Speaker 5: we've got six of those going right now with Tiffany

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Speaker 5: and Cole Levi's coach American Eagle, saxophth Avenue just did one.

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Speaker 4: I feel like there's.

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Speaker 3: You're basically the fashion industry's black friend, is what you're saying.

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Speaker 1: Yes, I love that I do have a black friend.

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Speaker 3: I do, And God bless you because they're like, I

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Speaker 3: know Brandes's.

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Speaker 1: Name, brand is, we need to we need to brown

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Speaker 1: up the joint.

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Speaker 4: But they tell you to please come through for.

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Speaker 3: I was just listening, Sorry, tiff go ahead ahead. I

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Speaker 3: was just listening to Leslie's Leslie Jones's audiobook in the

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Speaker 3: car just started it and the forewords by Chris Jones.

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Speaker 3: Chris Jones Chris Rock Leslie Jones is from SNL. She's

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Speaker 3: a huge comic and he was that for the comedy industry.

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Speaker 3: He's like when people when Lauren Michaels wanted to know

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Speaker 3: who's black, female and funny, he texted me because of

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Speaker 3: the backlash against SNL. So that's immediately what I thought

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Speaker 3: of when just you were describing the mission and the

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Speaker 3: work that you're doing. It's so necessary. I don't mean

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Speaker 3: to trivialize it at all because it's so crucial. But

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Speaker 3: you found this great gap in the marketplace. Fashion industry

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Speaker 3: literally needed a black friend and here you are.

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Speaker 1: So is that how you got to the book?

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Speaker 5: Like that?

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Speaker 4: And I'm like.

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Speaker 1: That, man, it is that how you got to the book?

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Speaker 4: Right?

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Speaker 1: Like how what?

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Speaker 2: So you you know, so you are this connector right

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Speaker 2: of the main fashion industry and black brands, right? So

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Speaker 2: is that, like, how did the book come about? Because

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Speaker 2: that's something that seems totally different than what.

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Speaker 1: You were doing before.

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Speaker 4: Yeah.

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Speaker 5: So one of the things that I thought was really

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Speaker 5: important is for us to like preserve our history and fashion.

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Speaker 4: I've always felt like, man, we need to tell our stories.

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Speaker 5: We need to make sure that there is something that's

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Speaker 5: left behind for like the next generation. So when I

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Speaker 5: say around year two of HFR was when I started

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Speaker 5: really digging into Okay, not okay, this is an issue.

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Speaker 4: We're less than one percent. I'm like why, Like what happened?

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Speaker 5: Like were there are no black designers in the seventies

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Speaker 5: and the sixties and the fifties, Like what's going on?

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Speaker 5: And I started buying all of these books, discovered this woman,

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Speaker 5: Lauris Alexander Lane, who created the Black Fashion Museum and

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Speaker 5: the Harlem Institute of Fashion. She wrote the only book

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Speaker 5: that basically chronicles and provides and on black designers that

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Speaker 5: was written in nineteen eighty two. There had not been

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Speaker 5: book written since then that specifically highlights.

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Speaker 4: Black designers, not one.

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Speaker 5: And I kept kind of waiting like, Oh, somebody's going

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Speaker 5: to come out with that, Somebody's going to come.

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Speaker 4: Some you know, and it just never happened. And then

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Speaker 4: I was the somebody. And then the thing that really

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Speaker 4: I think lit my fire was.

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Speaker 5: I walked into a bookstore over by my offices and

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Speaker 5: I'm looking at this bookstore and I'm like so excited

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Speaker 5: because I see this book called Fashion Legends.

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Speaker 4: So I pull it off the bookshelf.

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Speaker 5: And I'm so excited and I'm going through and it's

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Speaker 5: a to Z and there's one black designer in there,

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Speaker 5: and I was just, I mean, y'all the way that

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Speaker 5: became so angry. It Olivier the Olivier Resting, the creative

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Speaker 5: director of Ballmain, who wrote the foreword.

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Speaker 4: For this book, so incredible.

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Speaker 5: I know, it's an amazing and so he regulate the

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Speaker 5: only one in the book, and I was it made

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Speaker 5: me so angry. I put it up at the top

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Speaker 5: of my desk and I was like, I'm just going

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Speaker 5: to keep this right here so that every morning I

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Speaker 5: come in, I'm going to be angry enough to go

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Speaker 5: I got to do something about this. And so that's

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Speaker 5: really how the book came about. It's kind of like

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Speaker 5: the next phase for us as media. So we just

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Speaker 5: launched a Fashion and Color show, a podcast, and a

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Speaker 5: YouTube show, and now we've got the book, the Fashion

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Speaker 5: and Color Book, and so really it's like, now how

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Speaker 5: do we I've worked so closely with the industry and

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Speaker 5: brands and designers.

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Speaker 4: Now I'm like, I really want to.

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Speaker 5: Meet the people now, Like I want to actually go

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Speaker 5: to the people. And so that's that's where we're at.

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Speaker 5: Now that's what the book is all about.

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Speaker 2: Wait, Brandon's hold that thought, because we're going to pay

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Speaker 2: some bills, as we're apt to do, and we'll be

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Speaker 2: back and black in.

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Speaker 1: A moment, and we're back and more brands for y'all.

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Speaker 1: You're welcome.

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Speaker 2: You're going to pause for a moment because Brandon's does

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Speaker 2: what so many black and brown women do.

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Speaker 1: They drop that heat like it like everybody just be

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Speaker 1: doing it. They don't. So one look at this book.

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Speaker 1: I told you, the book comes with its own case. Okay, amazing.

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Speaker 2: And that fact is that Brandon's doesn't have just some

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Speaker 2: little podcast or show, no go follow Branda's.

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Speaker 1: What's your ig?

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Speaker 4: Brandes Daniel if you.

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Speaker 1: If you see this quote unquote, it's just a little show.

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Speaker 1: It ain't a little show.

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Speaker 2: First of all, Brandon shows up wearing a black designer

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Speaker 2: in every show. The set looks like, okay, Oprah, we

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Speaker 2: see you now the eighties, I'm talking about Oprah, like

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Speaker 2: last year, best set ever, Oprah.

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Speaker 1: And then she's interviewing these amazing designers that you're like,

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Speaker 1: how does she get isn't that didn't he?

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Speaker 2: Yes, yes and yes. So the fact that she's like,

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Speaker 2: oh something light. That's just something like for brandess. So

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Speaker 2: I have a nonprofit and then I introduced the world

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Speaker 2: to black designers. Oh and just some Harlem flash. Oh

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Speaker 2: and now this is what I mean that she is

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Speaker 2: the master executor. Then you know there are some people

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Speaker 2: And I tell this to you all the time, Mandy,

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Speaker 2: Right then you know, once you decide you're gonna do

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Speaker 2: a thing, I could lead because you're gonna get it done.

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Speaker 2: That that is just your personality that like, once you've

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Speaker 2: decided on the thing, you're gonna get it done. Really,

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Speaker 2: the struggle I find with both of you is you

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00:21:28,760 --> 00:21:30,760
Speaker 2: don't actually have to do all the things. You could

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Speaker 2: leave some for the other girl own.

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Speaker 3: And I would add to that because I love criticizing myself,

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Speaker 3: but we I'll speak for myself. Also, Yeah, sometimes you're

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Speaker 3: so busy doing the thing that you forget to zoom

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00:21:44,640 --> 00:21:49,760
Speaker 3: out and strategize a lot of ties or like what

441
00:21:49,880 --> 00:21:52,720
Speaker 3: to create. And you know that's even congratulate.

442
00:21:52,119 --> 00:21:55,960
Speaker 2: Yourself, like what you've done is amazing, like for real,

443
00:21:56,200 --> 00:21:58,440
Speaker 2: like zoom out to be like look what I did

444
00:21:58,800 --> 00:22:02,720
Speaker 2: this thing in my head, I saw a book said hey,

445
00:22:02,760 --> 00:22:06,440
Speaker 2: this doesn't look right. I you know, I realized that

446
00:22:06,480 --> 00:22:08,680
Speaker 2: the last book was in the eighties, and now you've

447
00:22:08,840 --> 00:22:10,879
Speaker 2: you didn't just like, this is not some slap together.

448
00:22:11,080 --> 00:22:15,560
Speaker 2: This book is literally brand is like every single picture

449
00:22:15,840 --> 00:22:20,639
Speaker 2: is illustrated beautifully. So you know, and I remember you

450
00:22:20,680 --> 00:22:23,560
Speaker 2: were like you were you delayed it coming now because

451
00:22:23,560 --> 00:22:24,280
Speaker 2: you're like that ain't right?

452
00:22:24,480 --> 00:22:25,920
Speaker 1: Do it better? Make it better?

453
00:22:26,680 --> 00:22:29,040
Speaker 2: Like so she's making it sound like, you know, like

454
00:22:30,040 --> 00:22:32,040
Speaker 2: Instagram University. How they'd be like, you know, here it

455
00:22:32,040 --> 00:22:33,719
Speaker 2: takes this dollar dollar and make it a million.

456
00:22:34,000 --> 00:22:34,359
Speaker 1: Now.

457
00:22:34,960 --> 00:22:37,600
Speaker 2: It was so much work and you can see the

458
00:22:37,640 --> 00:22:40,440
Speaker 2: fruit of her labor in the work of how beautiful

459
00:22:40,440 --> 00:22:44,600
Speaker 2: this book is, how intentional she is about including designers

460
00:22:44,640 --> 00:22:46,720
Speaker 2: you know that maybe some that you know very well,

461
00:22:46,800 --> 00:22:48,359
Speaker 2: some that you might have never heard about.

462
00:22:48,600 --> 00:22:53,600
Speaker 1: She is keeping the history of this part of blackness,

463
00:22:53,640 --> 00:22:55,680
Speaker 1: like you know, when brand is you're no longer here.

464
00:22:55,800 --> 00:22:56,960
Speaker 1: This will stand the test of.

465
00:22:56,960 --> 00:22:59,960
Speaker 2: Time when people say, who were the designers in this time?

466
00:23:00,240 --> 00:23:01,960
Speaker 2: It's because of you that we're going to be able

467
00:23:01,960 --> 00:23:03,400
Speaker 2: to say, Oh, not only do I get to read

468
00:23:03,440 --> 00:23:04,919
Speaker 2: it in the book, I get to watch it on

469
00:23:04,960 --> 00:23:05,320
Speaker 2: the show.

470
00:23:06,080 --> 00:23:09,240
Speaker 4: So first of all, Tiffany, all right, fine.

471
00:23:09,600 --> 00:23:19,879
Speaker 6: I'm gonna stop, be careful I know, I'm like, you know,

472
00:23:19,960 --> 00:23:23,800
Speaker 6: it's so hard because you're just in it and you're

473
00:23:23,840 --> 00:23:24,400
Speaker 6: doing it.

474
00:23:24,480 --> 00:23:29,400
Speaker 5: And even listening to you, I like felt myself getting

475
00:23:29,400 --> 00:23:31,960
Speaker 5: emotional just listening to you because you're just I'm just

476
00:23:32,560 --> 00:23:34,480
Speaker 5: doing the stuff that I feel like needs to.

477
00:23:34,440 --> 00:23:35,480
Speaker 4: Be out in the world.

478
00:23:35,680 --> 00:23:39,480
Speaker 5: And when I think about black designers, you know, we

479
00:23:39,520 --> 00:23:42,200
Speaker 5: work with black and LATINX designers, but when I think

480
00:23:42,240 --> 00:23:44,320
Speaker 5: about them, I feel like they should be framed a

481
00:23:44,320 --> 00:23:47,240
Speaker 5: certain way. And so even you know, when we came

482
00:23:47,320 --> 00:23:50,040
Speaker 5: up with the first book, which I have with me,

483
00:23:53,240 --> 00:23:55,920
Speaker 5: the first book, you know, it was nice.

484
00:23:56,440 --> 00:24:00,439
Speaker 4: And I was like, this is okay, but it's just

485
00:24:00,800 --> 00:24:02,040
Speaker 4: I was like, this isn't it.

486
00:24:02,119 --> 00:24:04,080
Speaker 5: I can't put this out in the world because every

487
00:24:04,119 --> 00:24:06,240
Speaker 5: time we put something out in the world that frames

488
00:24:06,359 --> 00:24:09,440
Speaker 5: designers of color is not about a jam bar right,

489
00:24:09,560 --> 00:24:11,800
Speaker 5: it's so the frame has to be right. And so

490
00:24:11,840 --> 00:24:14,879
Speaker 5: in this new one, you know, we actually found an artist.

491
00:24:14,880 --> 00:24:17,080
Speaker 5: She used to volunteer with HFR back in the day.

492
00:24:17,119 --> 00:24:20,320
Speaker 5: Her name is Ashley Buttercup, and she actually these are

493
00:24:20,359 --> 00:24:24,119
Speaker 5: actually original paintings that were scanned into the book. So

494
00:24:24,160 --> 00:24:27,119
Speaker 5: we have an original painting for every last one of these.

495
00:24:28,080 --> 00:24:29,440
Speaker 4: Like I'd say to people all the.

496
00:24:29,400 --> 00:24:32,800
Speaker 5: Time, like get the book, get to cut out the

497
00:24:32,800 --> 00:24:34,359
Speaker 5: pictures and frame them like.

498
00:24:34,320 --> 00:24:36,800
Speaker 4: It's it's a prince. Beautiful artwork.

499
00:24:37,000 --> 00:24:39,800
Speaker 3: It's beautiful art additional product you can add to the

500
00:24:39,880 --> 00:24:43,040
Speaker 3: website where sold. Just want the Prince here, you know.

501
00:24:43,560 --> 00:24:48,240
Speaker 3: Also an incredible contract for Ashley. Also what a delicious name,

502
00:24:48,480 --> 00:24:50,280
Speaker 3: Like I just want to save that for when I

503
00:24:50,280 --> 00:24:50,840
Speaker 3: write a novel.

504
00:24:53,359 --> 00:24:53,800
Speaker 4: She just.

505
00:24:55,359 --> 00:25:02,240
Speaker 3: I don't know, but she is. But to get that

506
00:25:02,320 --> 00:25:05,679
Speaker 3: opportunity as well, it's just so in line with the

507
00:25:05,720 --> 00:25:07,920
Speaker 3: work that you're doing. That's amazing.

508
00:25:08,119 --> 00:25:09,480
Speaker 4: It was, it was dope.

509
00:25:09,520 --> 00:25:12,160
Speaker 5: So since she did this book, she's actually been commissioned

510
00:25:12,160 --> 00:25:14,960
Speaker 5: by the Renaissance Hotel in Harlem to do paintings for

511
00:25:15,040 --> 00:25:17,760
Speaker 5: them because they saw the book at the fashion show.

512
00:25:18,359 --> 00:25:19,000
Speaker 3: Look at that.

513
00:25:19,200 --> 00:25:23,480
Speaker 5: So you know, I love it when just like you knows, women.

514
00:25:23,359 --> 00:25:26,480
Speaker 1: Make everything, just say that Black women make everybody.

515
00:25:26,960 --> 00:25:30,040
Speaker 4: Let me tell you, you know, like we had seasoning and.

516
00:25:30,040 --> 00:25:33,080
Speaker 2: It's like Troy from from Earner Lisa always says, saw

517
00:25:33,200 --> 00:25:33,960
Speaker 2: sold separately.

518
00:25:34,960 --> 00:25:37,000
Speaker 1: Yeah, we you know, we bring that sauce.

519
00:25:37,040 --> 00:25:39,879
Speaker 2: And so like the fact that you have pictures commissioned

520
00:25:40,560 --> 00:25:43,639
Speaker 2: like that is another level of excellence, you know, people

521
00:25:43,640 --> 00:25:44,920
Speaker 2: don't go that extra mile.

522
00:25:45,040 --> 00:25:46,399
Speaker 1: But it's that's why you're here.

523
00:25:46,600 --> 00:25:48,880
Speaker 2: For some of you might be listening and saying, why

524
00:25:48,960 --> 00:25:51,320
Speaker 2: hasn't something X y Z happened for me?

525
00:25:51,760 --> 00:25:55,280
Speaker 1: Sometimes it's not just the work, it's the extra mile.

526
00:25:55,960 --> 00:25:58,760
Speaker 2: Like for Brendan's to have picked I mean, there are

527
00:25:58,880 --> 00:26:00,840
Speaker 2: all of these paintings in here. You could have easily

528
00:26:00,840 --> 00:26:02,119
Speaker 2: been like, we're not doing all that. That's too much

529
00:26:02,160 --> 00:26:05,679
Speaker 2: work to have someone paint each designer. And I know

530
00:26:05,800 --> 00:26:07,919
Speaker 2: because you told me that you would not put the

531
00:26:07,960 --> 00:26:10,680
Speaker 2: painting in the book unless the designer said I like it.

532
00:26:11,520 --> 00:26:12,800
Speaker 4: No, they all had to sign off.

533
00:26:12,840 --> 00:26:15,280
Speaker 5: I have a signature for every designer had to sign off,

534
00:26:15,320 --> 00:26:18,960
Speaker 5: including Olivier from Palmain had to say this is approved.

535
00:26:19,320 --> 00:26:22,240
Speaker 2: And so imagine all these creatives and how long that

536
00:26:22,320 --> 00:26:25,200
Speaker 2: must have taken. That extra mile is why you where

537
00:26:25,240 --> 00:26:27,120
Speaker 2: you are where you are, and that's why this book

538
00:26:27,480 --> 00:26:28,760
Speaker 2: is so beautiful.

539
00:26:29,000 --> 00:26:31,600
Speaker 1: Literally, it's on my coffee table. I had to run before.

540
00:26:31,600 --> 00:26:33,480
Speaker 2: I had to run down and come back up because

541
00:26:33,480 --> 00:26:35,200
Speaker 2: I keep it on my coffee table because.

542
00:26:35,000 --> 00:26:36,560
Speaker 1: It's really of this book that I want.

543
00:26:36,560 --> 00:26:38,240
Speaker 2: When people come in they're like, oh, what's this, I'm like,

544
00:26:38,280 --> 00:26:41,520
Speaker 2: it's my friend, I love it.

545
00:26:42,600 --> 00:26:46,159
Speaker 3: I remember when Christian Siriano his book launched. Are you

546
00:26:46,200 --> 00:26:48,159
Speaker 3: going to be in that fancy store in flat Iron?

547
00:26:48,600 --> 00:26:50,480
Speaker 3: Do you know what I'm talking in the flat Iron district?

548
00:26:51,359 --> 00:26:53,919
Speaker 4: I know exactly what story talking about is.

549
00:26:55,200 --> 00:26:57,359
Speaker 3: I mean, yeah, yes, I just googled it. But I'm

550
00:26:57,400 --> 00:26:58,560
Speaker 3: not going to pretend like I knew it before I

551
00:26:58,560 --> 00:26:59,280
Speaker 3: google it.

552
00:26:59,400 --> 00:26:59,600
Speaker 1: Yeah.

553
00:27:00,080 --> 00:27:01,240
Speaker 4: Always, I'm like you.

554
00:27:01,240 --> 00:27:06,640
Speaker 5: Always, well actually produced the book, and since we produced

555
00:27:06,640 --> 00:27:09,400
Speaker 5: this one ourselves, well we'll see.

556
00:27:10,160 --> 00:27:10,760
Speaker 4: I want to hear.

557
00:27:12,240 --> 00:27:14,760
Speaker 2: She was in the front of Macy's okay, the flagship

558
00:27:14,800 --> 00:27:17,760
Speaker 2: store in New York. I don't know if it was

559
00:27:17,880 --> 00:27:20,840
Speaker 2: it was a week that it came out, right, Brandish right,

560
00:27:20,920 --> 00:27:24,040
Speaker 2: so had event and we we we all came by

561
00:27:24,080 --> 00:27:25,960
Speaker 2: and she was like, let's walk around the corner to

562
00:27:26,160 --> 00:27:30,800
Speaker 2: the flagship, Macy's flagship meaning like the first, the like

563
00:27:30,960 --> 00:27:34,679
Speaker 2: the most. I mean it was not only the book,

564
00:27:34,880 --> 00:27:38,840
Speaker 2: it was they had these huge screens of the inside

565
00:27:38,840 --> 00:27:40,800
Speaker 2: of the book. I mean, how are you in the

566
00:27:40,800 --> 00:27:43,360
Speaker 2: front of Macy's. Like, that's what I'm just saying, brand

567
00:27:43,359 --> 00:27:46,119
Speaker 2: It's all here like just something like you know, just nothing,

568
00:27:46,119 --> 00:27:46,600
Speaker 2: it's nothing.

569
00:27:46,960 --> 00:27:47,760
Speaker 1: What's heavy over here?

570
00:27:47,800 --> 00:27:50,200
Speaker 4: You know? What's crazy? About that.

571
00:27:50,400 --> 00:27:53,000
Speaker 5: So once I said we weren't going to do the

572
00:27:53,040 --> 00:27:57,080
Speaker 5: first book, Macy's kept reaching out to us to tell

573
00:27:57,160 --> 00:27:59,000
Speaker 5: us that they really wanted to feature hf R and

574
00:27:59,080 --> 00:28:02,280
Speaker 5: their windows for Black Castreet Month. I kept telling my team,

575
00:28:02,400 --> 00:28:05,760
Speaker 5: we don't have anything, like tell Macy's we have nothing, right,

576
00:28:06,200 --> 00:28:08,440
Speaker 5: which is crazy, but I'm like, if I'm gonna be

577
00:28:08,480 --> 00:28:10,560
Speaker 5: in the windows of Macy's, it needs to be significant.

578
00:28:10,600 --> 00:28:13,720
Speaker 4: I'm not just gonna put anything in there.

579
00:28:14,440 --> 00:28:16,560
Speaker 5: And then my team kept meeting with Macy's and I

580
00:28:16,600 --> 00:28:19,000
Speaker 5: kept saying, why what are you guys talking about when.

581
00:28:18,880 --> 00:28:21,040
Speaker 4: You meet, because we don't have anything.

582
00:28:21,960 --> 00:28:25,399
Speaker 5: And finally, you know, somebody from my team was like,

583
00:28:25,400 --> 00:28:27,040
Speaker 5: what about the book. I was like, there's no way

584
00:28:27,040 --> 00:28:29,320
Speaker 5: that book is gonna be ready in time for Black

585
00:28:29,359 --> 00:28:32,960
Speaker 5: History Month. A week go by and everything on my

586
00:28:33,000 --> 00:28:35,720
Speaker 5: spirit is like, Branda's do it.

587
00:28:35,720 --> 00:28:37,400
Speaker 4: It's going to be crazy, just do it.

588
00:28:37,560 --> 00:28:40,840
Speaker 5: And so we did it and it was crazy, and

589
00:28:40,880 --> 00:28:43,280
Speaker 5: I worked over all the holidays. We had a conference

590
00:28:43,280 --> 00:28:46,239
Speaker 5: call on Christmas Eve. It was bananas and nuts and

591
00:28:46,320 --> 00:28:48,560
Speaker 5: Ashley had to paint her little heart out.

592
00:28:49,800 --> 00:28:52,080
Speaker 3: But one time, what was the timeline?

593
00:28:52,440 --> 00:28:52,800
Speaker 4: It was?

594
00:28:52,880 --> 00:28:55,480
Speaker 5: It was like six weeks for us to get basically

595
00:28:55,560 --> 00:28:58,600
Speaker 5: all of this for us to redo this book and

596
00:28:59,040 --> 00:29:01,080
Speaker 5: do the new one. I actually had to crank out

597
00:29:01,120 --> 00:29:03,480
Speaker 5: like one or two paintings a day, which she says

598
00:29:03,520 --> 00:29:04,920
Speaker 5: she's never done in her life.

599
00:29:06,040 --> 00:29:08,239
Speaker 4: She was like, I was like, how did you do this?

600
00:29:08,320 --> 00:29:10,320
Speaker 4: And she said, Brandon is, I don't know. Something came

601
00:29:10,400 --> 00:29:10,800
Speaker 4: over me.

602
00:29:11,360 --> 00:29:13,600
Speaker 5: And the funny thing is, as our team was working

603
00:29:13,640 --> 00:29:16,520
Speaker 5: on it, like I cannot explain it, it was like

604
00:29:16,560 --> 00:29:19,040
Speaker 5: we were in this army marching towards the same goal.

605
00:29:19,720 --> 00:29:24,680
Speaker 5: There was no bickering, no hostility. It was I don't know,

606
00:29:24,760 --> 00:29:26,880
Speaker 5: it was just something bigger than us. And sometimes you

607
00:29:27,000 --> 00:29:30,640
Speaker 5: know that happens when you're working on something that's bigger

608
00:29:30,680 --> 00:29:31,040
Speaker 5: than you.

609
00:29:32,560 --> 00:29:32,960
Speaker 4: I don't know.

610
00:29:33,000 --> 00:29:35,080
Speaker 5: I feel like you start to get like this drive

611
00:29:35,120 --> 00:29:36,840
Speaker 5: and there are gonna be moments where you're like, oh

612
00:29:36,880 --> 00:29:38,680
Speaker 5: my god, should I be doing this? This is I

613
00:29:38,680 --> 00:29:40,360
Speaker 5: don't even know if we could find a printer to

614
00:29:40,360 --> 00:29:43,960
Speaker 5: print the book, but I just feel like, you know,

615
00:29:44,040 --> 00:29:46,320
Speaker 5: I feel like that's how HFR started. I didn't know

616
00:29:46,320 --> 00:29:49,480
Speaker 5: what I was doing. That was how our brand partnership started.

617
00:29:49,560 --> 00:29:51,400
Speaker 5: I didn't know how to do brand partnerships, and our

618
00:29:51,440 --> 00:29:55,280
Speaker 5: first partner was Target you know, and so it's like

619
00:29:55,640 --> 00:29:57,880
Speaker 5: sometimes you just have to I say, Cliff jump.

620
00:29:57,920 --> 00:29:58,920
Speaker 4: Sometimes you just have to go.

621
00:29:59,320 --> 00:30:02,160
Speaker 5: And you really have to have faith that if I

622
00:30:02,280 --> 00:30:04,640
Speaker 5: put forth the work on my end, that is all

623
00:30:04,680 --> 00:30:05,360
Speaker 5: going to work out.

624
00:30:06,840 --> 00:30:11,240
Speaker 3: So you produced it yourself. So first you created this book.

625
00:30:11,280 --> 00:30:15,120
Speaker 3: How much did you sink into that book? And then say, okay,

626
00:30:15,240 --> 00:30:17,200
Speaker 3: we're gonna we're going to keep working on this. And

627
00:30:17,240 --> 00:30:19,720
Speaker 3: then when you got the Macy's deal, like you were

628
00:30:19,880 --> 00:30:23,280
Speaker 3: you literally were printing your own book, like getting doing

629
00:30:23,360 --> 00:30:25,040
Speaker 3: all the work of a publisher.

630
00:30:25,600 --> 00:30:26,720
Speaker 4: All the work of a publisher.

631
00:30:26,760 --> 00:30:30,320
Speaker 3: Well this isn't like self publishing on Amazon. This is like, well,

632
00:30:30,840 --> 00:30:32,080
Speaker 3: you're creating a bit book.

633
00:30:33,080 --> 00:30:37,520
Speaker 5: Yeah, we had to call one hundred printers in order

634
00:30:37,560 --> 00:30:40,360
Speaker 5: to find one that could print. Because the top of

635
00:30:40,400 --> 00:30:44,880
Speaker 5: it is metallic. It was a certain quality that we wanted.

636
00:30:44,960 --> 00:30:46,800
Speaker 5: So there's like a finish on.

637
00:30:46,800 --> 00:30:48,520
Speaker 4: Here that feels almost like satin.

638
00:30:50,840 --> 00:30:53,320
Speaker 5: There are so many different things that we wanted that

639
00:30:53,400 --> 00:30:54,360
Speaker 5: it was hard to find.

640
00:30:54,360 --> 00:30:55,960
Speaker 4: People will go, we can do it, but we can't

641
00:30:56,000 --> 00:30:57,760
Speaker 4: do the metallic. We can do this, but we can't

642
00:30:57,760 --> 00:30:58,120
Speaker 4: do that.

643
00:30:58,680 --> 00:31:01,440
Speaker 5: And so yeah, we have to find all the things

644
00:31:01,480 --> 00:31:03,400
Speaker 5: and we work with mind matters which is a small

645
00:31:03,440 --> 00:31:05,040
Speaker 5: black owned publishing company too.

646
00:31:05,360 --> 00:31:10,760
Speaker 1: Yeah, you know we lifting.

647
00:31:10,840 --> 00:31:14,160
Speaker 2: I just love that that, like you know, your your

648
00:31:14,160 --> 00:31:18,720
Speaker 2: determination to lift as you climb, you know, like because.

649
00:31:18,440 --> 00:31:21,080
Speaker 1: It could be easy to be like, well we'll just

650
00:31:21,080 --> 00:31:21,520
Speaker 1: do this.

651
00:31:21,480 --> 00:31:24,160
Speaker 2: It's like no where we can find there has to

652
00:31:24,200 --> 00:31:27,200
Speaker 2: be someone of color that can do this thing. Like

653
00:31:27,360 --> 00:31:29,040
Speaker 2: you know, I can't say this is the mission and

654
00:31:29,080 --> 00:31:32,520
Speaker 2: then abandoned the mission. You know that's huge, Like look

655
00:31:32,520 --> 00:31:36,000
Speaker 2: what you've done for you know, for Ashley as a result,

656
00:31:36,120 --> 00:31:39,960
Speaker 2: you know, this exposure, and so I just love that.

657
00:31:40,040 --> 00:31:42,240
Speaker 2: So what so where I know you and I always

658
00:31:42,280 --> 00:31:46,000
Speaker 2: talking about, like you know, the direction of like where

659
00:31:46,040 --> 00:31:48,600
Speaker 2: you want to go into and so where do you see?

660
00:31:48,720 --> 00:31:51,320
Speaker 2: So you know you have Harlem Fashion role, you have

661
00:31:51,400 --> 00:31:54,160
Speaker 2: your nonprofit. You know you I know for a fact

662
00:31:54,160 --> 00:31:56,520
Speaker 2: that you've been teaching people how to get their own sponsorships.

663
00:31:56,520 --> 00:32:00,560
Speaker 2: You've taught a class to my you know, my company

664
00:32:00,560 --> 00:32:07,000
Speaker 2: brands came in and sold at about because we want

665
00:32:07,000 --> 00:32:08,680
Speaker 2: to do more, you know, we want to align ourselves

666
00:32:08,680 --> 00:32:10,520
Speaker 2: with the brands that we like even more.

667
00:32:11,360 --> 00:32:13,080
Speaker 1: And so like what's next?

668
00:32:13,080 --> 00:32:15,440
Speaker 2: So you have this book that people can purchase like

669
00:32:15,480 --> 00:32:17,960
Speaker 2: we're and I also know that you have, it's a

670
00:32:18,120 --> 00:32:21,560
Speaker 2: HFR dot co where if you're black.

671
00:32:22,720 --> 00:32:24,120
Speaker 4: Yeah, we have HFR and co.

672
00:32:25,120 --> 00:32:27,480
Speaker 5: And then I just released this this book to help

673
00:32:27,520 --> 00:32:29,440
Speaker 5: people who want to do brand partnerships.

674
00:32:29,440 --> 00:32:32,720
Speaker 4: So it's small business big partnerships.

675
00:32:32,760 --> 00:32:35,600
Speaker 5: And where where I see myself personally going is doing

676
00:32:35,600 --> 00:32:39,960
Speaker 5: more coaching, doing more teaching people. The number one question

677
00:32:40,040 --> 00:32:43,160
Speaker 5: I get is how do you get big brands to.

678
00:32:43,120 --> 00:32:44,040
Speaker 4: Partner with you?

679
00:32:44,120 --> 00:32:47,520
Speaker 5: Like, hands down, no matter what I'm doing, people want

680
00:32:47,520 --> 00:32:49,440
Speaker 5: to know what does that look like and how does

681
00:32:49,480 --> 00:32:52,880
Speaker 5: that work? And so that is really what I'm diving

682
00:32:52,880 --> 00:32:56,440
Speaker 5: into personally. HFR is going into the media space. So

683
00:32:56,600 --> 00:32:58,320
Speaker 5: we talked about the show, but.

684
00:32:58,400 --> 00:32:59,520
Speaker 4: I want to teach more.

685
00:32:59,760 --> 00:33:05,320
Speaker 5: I have not really leaned into I'm very inspirational on Instagram,

686
00:33:05,520 --> 00:33:08,280
Speaker 5: so you follow me, there's like, you know, tons.

687
00:33:07,960 --> 00:33:11,000
Speaker 4: Of inspiration, but I really want to lean into the

688
00:33:11,000 --> 00:33:11,600
Speaker 4: teacher in me.

689
00:33:11,960 --> 00:33:13,840
Speaker 5: I want to lean into the person who can really

690
00:33:13,880 --> 00:33:20,080
Speaker 5: help people, you know, work through some of these ideas

691
00:33:20,080 --> 00:33:21,640
Speaker 5: that they have and how do they bring them to

692
00:33:21,760 --> 00:33:24,040
Speaker 5: light and then how do they work with really large

693
00:33:24,120 --> 00:33:29,360
Speaker 5: brands to help them basically amplify their ideas because there

694
00:33:29,480 --> 00:33:32,280
Speaker 5: is nothing like partnering.

695
00:33:31,800 --> 00:33:34,080
Speaker 4: Like when we partner with Nike and Lebron James.

696
00:33:35,400 --> 00:33:40,160
Speaker 5: That's skyrocketed our business, our reputation, our visibility.

697
00:33:42,000 --> 00:33:42,880
Speaker 4: That sneaker.

698
00:33:42,960 --> 00:33:46,600
Speaker 5: God, I believe it was seven billion press impressions, So

699
00:33:46,680 --> 00:33:50,680
Speaker 5: that means I mean Nike had really not seen those numbers.

700
00:33:50,720 --> 00:33:53,040
Speaker 5: They were just like, this is insane.

701
00:33:53,200 --> 00:33:53,520
Speaker 4: Wow.

702
00:33:53,720 --> 00:33:55,760
Speaker 5: And so when you get those kind of numbers, you

703
00:33:55,840 --> 00:34:00,240
Speaker 5: get those by working with or by collaboration and partnership.

704
00:34:00,480 --> 00:34:03,120
Speaker 5: And people think that it's harder than what it is,

705
00:34:04,320 --> 00:34:07,800
Speaker 5: but it really is, you know, having the right deck,

706
00:34:08,360 --> 00:34:12,080
Speaker 5: understanding your why, being able to communicate your why, understanding

707
00:34:12,080 --> 00:34:14,719
Speaker 5: what value you can bring to the company, and communicating

708
00:34:14,719 --> 00:34:17,560
Speaker 5: that well, and it opens so many doors.

709
00:34:19,239 --> 00:34:21,719
Speaker 3: How long are we allowed to have this episode go.

710
00:34:21,719 --> 00:34:22,040
Speaker 4: On for.

711
00:34:23,520 --> 00:34:24,920
Speaker 1: Well, don't forget Mandy.

712
00:34:25,760 --> 00:34:28,160
Speaker 2: We are gonna have Brandon's is actually gonna stay for

713
00:34:28,200 --> 00:34:31,520
Speaker 2: our Friday episode VIAQA. So even as we wrap, like

714
00:34:31,680 --> 00:34:33,960
Speaker 2: know that she's going to stay on and answer some

715
00:34:34,480 --> 00:34:35,759
Speaker 2: business questions.

716
00:34:36,160 --> 00:34:37,840
Speaker 3: What about for questions?

717
00:34:38,120 --> 00:34:39,239
Speaker 4: Because I hate question.

718
00:34:39,440 --> 00:34:44,319
Speaker 3: Sorry, I have been mentally cataloging seventeen thousand questions to

719
00:34:44,360 --> 00:34:47,719
Speaker 3: ask you. I haven't asked the simplest one yet. What

720
00:34:47,840 --> 00:34:49,840
Speaker 3: were you doing before Harlem Fashion?

721
00:34:49,880 --> 00:34:50,000
Speaker 4: Bro?

722
00:34:50,120 --> 00:34:52,400
Speaker 3: What's your background in in terms of the skills you

723
00:34:52,440 --> 00:34:56,000
Speaker 3: were bringing to HFR.

724
00:34:56,480 --> 00:34:58,520
Speaker 4: So I was working in apparel production.

725
00:34:58,920 --> 00:35:01,040
Speaker 5: So everything that it's if you look at the back

726
00:35:01,239 --> 00:35:04,640
Speaker 5: your back label and you see like it's made in somewhere.

727
00:35:04,760 --> 00:35:08,080
Speaker 5: You know, I was the one who was handling that

728
00:35:08,160 --> 00:35:11,920
Speaker 5: production at the factory for a company that worked with

729
00:35:12,000 --> 00:35:12,800
Speaker 5: Victoria's Secret.

730
00:35:12,920 --> 00:35:15,480
Speaker 4: So I worked on I didn't work for Victoria's Secret.

731
00:35:15,480 --> 00:35:18,760
Speaker 5: I worked for the vendor that Victoria's Secret bought from,

732
00:35:19,640 --> 00:35:22,319
Speaker 5: and I handle all our peril production out of Indonesia

733
00:35:22,480 --> 00:35:24,160
Speaker 5: and Sri Lanka.

734
00:35:24,520 --> 00:35:26,759
Speaker 3: Okay, So you were in like the you were in

735
00:35:26,800 --> 00:35:28,879
Speaker 3: the bones of the fashion industry, like this is how

736
00:35:28,880 --> 00:35:30,680
Speaker 3: the sausage is made sort of on that side of.

737
00:35:30,800 --> 00:35:32,839
Speaker 4: Okay, very glamorous part.

738
00:35:34,160 --> 00:35:38,239
Speaker 3: Yeah, I just picture like the factories with the bedazzled

739
00:35:38,239 --> 00:35:41,759
Speaker 3: push up bras, just like you know, and I love that.

740
00:35:44,400 --> 00:35:44,720
Speaker 1: All.

741
00:35:46,760 --> 00:35:50,200
Speaker 4: I'm from Memphis, right, yep, I'm from Memphis.

742
00:35:50,280 --> 00:35:54,279
Speaker 5: And so before that, I was working as a I

743
00:35:54,320 --> 00:35:56,120
Speaker 5: was an associate buyer for Catherines.

744
00:35:57,040 --> 00:36:02,520
Speaker 2: Okay, well, brand as you are an inspiration not just

745
00:36:02,560 --> 00:36:04,239
Speaker 2: to me and Mandy, but to so many people who

746
00:36:04,280 --> 00:36:07,160
Speaker 2: are going to listen and think like wow, like you know,

747
00:36:07,239 --> 00:36:08,840
Speaker 2: we are capable of more.

748
00:36:08,719 --> 00:36:10,360
Speaker 1: Than sometimes we give ourselves credit for.

749
00:36:11,280 --> 00:36:13,719
Speaker 2: My final question is, like for those people who are

750
00:36:13,760 --> 00:36:17,840
Speaker 2: struggling with execution, because to me, that's the that's the

751
00:36:17,920 --> 00:36:20,960
Speaker 2: thing that I'm always most impressed about when it comes

752
00:36:21,000 --> 00:36:23,520
Speaker 2: to you, is that you know, you don't just have

753
00:36:23,600 --> 00:36:25,920
Speaker 2: an idea. A lot of people are ideas people, but

754
00:36:26,040 --> 00:36:28,960
Speaker 2: you know how to see something through all the way

755
00:36:29,000 --> 00:36:31,600
Speaker 2: through to execution. And so like, what are some things

756
00:36:31,600 --> 00:36:33,880
Speaker 2: that folks who are struggling with execution, what are some

757
00:36:33,920 --> 00:36:36,360
Speaker 2: ways to start to build that muscle, you know, if

758
00:36:36,400 --> 00:36:37,800
Speaker 2: they want to start to execute better.

759
00:36:38,080 --> 00:36:41,200
Speaker 5: So I would announce like we're having an event this date,

760
00:36:41,400 --> 00:36:43,680
Speaker 5: and then I would have to then figure out how

761
00:36:43,680 --> 00:36:46,920
Speaker 5: to do that. But I would basically set a deadline,

762
00:36:46,960 --> 00:36:49,840
Speaker 5: make the deadline public, and bring in some accountability.

763
00:36:50,320 --> 00:36:54,120
Speaker 4: If you do that, quite frankly, like you will execute.

764
00:36:54,680 --> 00:36:56,680
Speaker 1: Okay, set a deadline.

765
00:36:57,040 --> 00:37:00,120
Speaker 4: Okay, set a deadline, make it public, make your deadline,

766
00:37:00,560 --> 00:37:02,080
Speaker 4: announce it.

767
00:37:02,480 --> 00:37:05,640
Speaker 2: I'm literally taking those I'm like me because when I

768
00:37:05,680 --> 00:37:12,360
Speaker 2: say people, I mean me. I'm not the worst executor,

769
00:37:12,360 --> 00:37:13,240
Speaker 2: but I could be better.

770
00:37:14,520 --> 00:37:15,879
Speaker 4: Amazing executor.

771
00:37:16,960 --> 00:37:19,520
Speaker 2: No, I'm just good at like and you know, like

772
00:37:19,600 --> 00:37:21,480
Speaker 2: get my team together to be like, so this is

773
00:37:21,480 --> 00:37:26,520
Speaker 2: what we're gonna do, as in, you're.

774
00:37:24,719 --> 00:37:27,120
Speaker 4: Part of it, that's part of it.

775
00:37:28,800 --> 00:37:33,759
Speaker 1: Okay, settle deadline, make it public said, make it public. Yeah.

776
00:37:33,800 --> 00:37:35,480
Speaker 2: And if the people want to follow you, they want

777
00:37:35,480 --> 00:37:37,160
Speaker 2: to get your books, where can they do that?

778
00:37:38,200 --> 00:37:39,920
Speaker 5: Yeah, if you want to follow me, you can go

779
00:37:40,120 --> 00:37:44,920
Speaker 5: to at Branded Daniel. You can go to Brandisdaniel dot com.

780
00:37:44,920 --> 00:37:47,359
Speaker 5: That's where you can get my book Small Business, Big

781
00:37:47,400 --> 00:37:50,680
Speaker 5: Partnerships if you're interested in building partnerships with brands.

782
00:37:51,760 --> 00:37:52,920
Speaker 4: And then if you want.

783
00:37:52,719 --> 00:37:54,960
Speaker 5: The Fashion and Color book, you can go to Harlem's

784
00:37:55,000 --> 00:37:57,000
Speaker 5: Fashion Road dot com and you can get the book

785
00:37:57,040 --> 00:37:57,399
Speaker 5: from there.

786
00:37:59,320 --> 00:38:02,440
Speaker 2: Thank you so much. Brand Is guys, don't forget that.

787
00:38:03,040 --> 00:38:06,319
Speaker 2: If you want some more brown ambition with Brandis, she's

788
00:38:06,360 --> 00:38:08,279
Speaker 2: gonna be on with us on Friday. And I know

789
00:38:08,280 --> 00:38:10,680
Speaker 2: that because we're about to take it right now and

790
00:38:10,719 --> 00:38:12,880
Speaker 2: so you can get some more We're gonna really dive.

791
00:38:12,760 --> 00:38:14,240
Speaker 1: Deep into some business questions.

792
00:38:14,239 --> 00:38:17,640
Speaker 2: So thanks for If you thought this episode is awesome,

793
00:38:17,680 --> 00:38:21,440
Speaker 2: please share it, Okay, don't be greedy, share it with somebody, Okay,

794
00:38:21,880 --> 00:40:26,200
Speaker 2: All right, bye passssssssssssssssssssssss