WEBVTT - Cliff Notes: Pinky Cole on Raising $25M for Slutty Vegan

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<v Speaker 2>You talk about it when you raised twenty five I

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<v Speaker 2>remember that was a few years ago. I think that

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<v Speaker 2>was the values your company out one hundred million dollars, right, yeah,

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<v Speaker 2>so talk about that. A lot of people see the

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<v Speaker 2>headline like slutty Vegan has one hundred million dollar valuation, right,

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<v Speaker 2>But talk about the process of actually raising that money.

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<v Speaker 2>When you got the money, what was the first thing

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<v Speaker 2>you did with the money? Were you beholden? Did you

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<v Speaker 2>have to answer to other people to make sure that

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<v Speaker 2>that you was doing the right thing with the money,

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<v Speaker 2>Like looking back on in hindsight, how was that experience

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<v Speaker 2>of actually getting that twenty five million.

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<v Speaker 3>The experience of getting twenty five million dollars? So when

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<v Speaker 3>I first got the money, y'all, I cried. You never

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<v Speaker 3>know what you're going to do when you get that

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<v Speaker 3>much money. I cried. I cried because you know, it's

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<v Speaker 3>one thing to put pressure on myself, because this is

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<v Speaker 3>my business and I don't owe any like it's my equity.

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<v Speaker 3>It's mine, me, my my mind. But when you take

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<v Speaker 3>money from a strategic investor, it's no longer just me

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<v Speaker 3>my it's hours. So I'm not just answering for myself.

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<v Speaker 3>I'm answering for the people who believed in me to

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<v Speaker 3>invest this level of cap capital to help me grow

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<v Speaker 3>and scale my company. So that's a different kind of pressure.

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<v Speaker 3>If anybody's watching this, if you've never raised twenty five

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<v Speaker 3>million dollars or anything remotely close, it is a different

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<v Speaker 3>kind of pressure because people are counting on you. So

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<v Speaker 3>what happens if people can't count on you no more?

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<v Speaker 3>That really gets tough. So when I got the money,

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<v Speaker 3>I was a bit overwhelmed because you could either do

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<v Speaker 3>great things with the money or you could fumble the ball,

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<v Speaker 3>and here I am. I'm a black woman, and not

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<v Speaker 3>many black women get this level of capital. So it

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<v Speaker 3>ain't just Pinky they just got twenty five million dollars.

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<v Speaker 3>It's every single black woman entrepreneur, every black entrepreneur, every

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<v Speaker 3>minority entrepreneur. You understand what I'm saying. So like, it's

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<v Speaker 3>not just about me when I go in these rooms. Now,

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<v Speaker 3>it's not just oh, Pinky is in the room. No,

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<v Speaker 3>it's that's a black person in the room. And if

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<v Speaker 3>I fumble the ball, then it affects all of us

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<v Speaker 3>because the way that the world works, the reality of

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<v Speaker 3>it is, is sometimes we get grouped together. So I

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<v Speaker 3>come as one, but I stands ten thousand. And I'm

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<v Speaker 3>telling you that because ninety percent of what we said

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<v Speaker 3>we were going to do with the money, we did right.

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<v Speaker 3>We opened up locations, we paid off that, we did

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<v Speaker 3>all of the things. But you never realized how fast

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<v Speaker 3>twenty five million dollars can go when you're building and

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<v Speaker 3>you're scaling and your growing businesses. So if I could

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<v Speaker 3>do anything different, when I change anything, no, however, what

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<v Speaker 3>I would make sure is I would make sure my

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<v Speaker 3>advice to anybody who is about to get a level

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<v Speaker 3>of investment. You need to go and somebody should create this.

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<v Speaker 3>You need to go through a program where you sit

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<v Speaker 3>down with strategic advisors, you sit down with financial advisors,

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<v Speaker 3>so they could really make the money work for you.

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<v Speaker 3>Because actually, I take that back. If I could go back,

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<v Speaker 3>I would alter something. What I would do is I

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<v Speaker 3>would make sure that all of that money would go

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<v Speaker 3>into a fund that is occurring interest and we could

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<v Speaker 3>grow the business off of interest based on that hard money.

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<v Speaker 3>But again, right, it took for me to have this

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<v Speaker 3>level of real time experience to learn. But if you

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<v Speaker 3>do get a lump sum of money in that kind

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<v Speaker 3>of way, you can put it in an account where

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<v Speaker 3>you can live off the interest. You can open up

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<v Speaker 3>stores off the interest, you can pay your payroll off

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<v Speaker 3>the interest. You can put it in treasury accounts, which

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<v Speaker 3>I did, right, and you can utilize that interest to

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<v Speaker 3>make the money that you need to continue to grow

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<v Speaker 3>the business so that you don't run through cash so fast.

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<v Speaker 2>So when they gave you, when they gave you to

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<v Speaker 2>twenty five, they just gave you a check for twenty

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<v Speaker 2>five million dollars and like, do your thing.

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<v Speaker 3>Yeah, and we did. We did our think we did

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<v Speaker 3>I think. But what I'm saying to you is doing

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<v Speaker 3>your thing means a lot. Doing my thing ain't necessarily

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<v Speaker 3>doing my investors thing. Understand what I'm saying. So if

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<v Speaker 3>I had to do this all over again, I would

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<v Speaker 3>make sure that I'm being super intentional on the who, what, when,

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<v Speaker 3>where and why. Luckily for me, I've been blessed with

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<v Speaker 3>the best investors in the world. So Richie lu Dennis

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<v Speaker 3>from New Voices is my lead investor, and then EHI

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<v Speaker 3>and Lightened Hospitality Group. That's Danny Meyer who created shape Shack.

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<v Speaker 3>So like, it don't get no better than that. Like,

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<v Speaker 3>God really just blessed me on that opportunity because I

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<v Speaker 3>can pick up the phone and any relationship that I

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<v Speaker 3>want to have as a phone call away. So it's

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<v Speaker 3>also very important to be mindful of who you decide

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<v Speaker 3>to take money from. But I'm glad that the twenty

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<v Speaker 3>five million allowed me to propel my business to now

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<v Speaker 3>being a household name from covers of magazines to being

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<v Speaker 3>in Target stores and getting picked up in Walmart. We're

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<v Speaker 3>going into Walmart week thirty seven, to being able to

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<v Speaker 3>open up more locations, to be able to have brand

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<v Speaker 3>partnership deals, so the opportunities are continuing to roll. But

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<v Speaker 3>it's a result of the level of investment that the

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<v Speaker 3>investor said, you know what, I'm gonna give you this

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<v Speaker 3>money so you can grow this brand.

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<v Speaker 1>So you said you did ninety percent of the things

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<v Speaker 1>that you wanted to do, which leaves the door open

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<v Speaker 1>for the ten percent that still hasn't been done. Talk

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<v Speaker 1>about that because as you're scaling, you're also diversifying, whether

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<v Speaker 1>you know on your personal level in real estate. I

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<v Speaker 1>know Barvegan has had some of the change. We got

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<v Speaker 1>a lot of events happening there, loved music having in there.

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<v Speaker 1>To talk about that balance. As you're growing in scaling,

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<v Speaker 1>you're also diversifying and accomplishing that ten percent that we

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<v Speaker 1>still want to get done.

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<v Speaker 3>You know, it's interesting because I am diversifying, but right

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<v Speaker 3>now I'm trying to undiversify. What they don't tell you

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<v Speaker 3>is that when you start to grow this business, then

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<v Speaker 3>we want to do all of these things. And I

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<v Speaker 3>mean we all creatives on the phone. Let's be honest, right, Like,

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<v Speaker 3>we got this thing that's the bread and butter, and

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<v Speaker 3>then we want to go off and do this and

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<v Speaker 3>movies and television and blah. Blah blah blah, and all

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<v Speaker 3>these things are great, but the reality of it is

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<v Speaker 3>is you cannot serve two mansters, right, So it's important

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<v Speaker 3>to make sure that home is always good because home

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<v Speaker 3>will always make room for other things. So when I

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<v Speaker 3>created bar Vegan, that was really just a concept that

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<v Speaker 3>was like overnight, Oh, this is a multimillion dollar company too.

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<v Speaker 1>Who would have thought?

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<v Speaker 3>And I came up with this concept and I made

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<v Speaker 3>what like five million dollars the first year and that

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<v Speaker 3>one location. So I'm like, oh, this is like, this

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<v Speaker 3>is a real business and this is separate and a

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<v Speaker 3>sign from Slutty Began. So I'm like, okay, this is great.

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<v Speaker 3>So then I just recently I did a soft opening

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<v Speaker 3>for my next Barbgan. It's opening and next week. But

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<v Speaker 3>Barbiingan and Slutty Vegan I kind of like my bread

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<v Speaker 3>and butter right now. Before I wanted to do like

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<v Speaker 3>a Slutty Vegan record label, and I wanted to do

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<v Speaker 3>all these things. But then I had to have a

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<v Speaker 3>conversation with myself as an entrepreneur that guess what, when

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<v Speaker 3>I get Sludy Vegan to where I wanted to be,

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<v Speaker 3>whether I decide to go public. Whether I decide to sell,

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<v Speaker 3>whatever decision I make on the business, that'll make room

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<v Speaker 3>for me to do all the other things that I

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<v Speaker 3>want to do. But I have to make sure that

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<v Speaker 3>this is sound. I got to make sure that this

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<v Speaker 3>continues to make the money. I have to make sure

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<v Speaker 3>that this brand continues to grow, because this brand is

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<v Speaker 3>going to set me up for everything else that I

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<v Speaker 3>want to do in my life.

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<v Speaker 4>An illegal alien from Guatemala charged with raping a child

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<v Speaker 4>Homeland Security,