1 00:00:01,360 --> 00:00:03,640 Speaker 1: This episode is brought to you by P and C Bank. 2 00:00:04,000 --> 00:00:06,760 Speaker 1: A lot of people think podcasts about work are boring, 3 00:00:07,000 --> 00:00:10,840 Speaker 1: and sure they definitely can be, but understanding a professionals 4 00:00:10,920 --> 00:00:14,160 Speaker 1: routine shows us how they achieve their success little by little, 5 00:00:14,560 --> 00:00:18,200 Speaker 1: day after day. It's like banking with P and C Bank. 6 00:00:18,680 --> 00:00:21,480 Speaker 1: It might seem boring to safe plan and make calculated 7 00:00:21,480 --> 00:00:24,599 Speaker 1: decisions with your bank, but keeping your money boring is 8 00:00:24,640 --> 00:00:27,960 Speaker 1: what helps you live or more happily fulfilled life. P 9 00:00:28,080 --> 00:00:32,879 Speaker 1: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 10 00:00:32,960 --> 00:00:35,600 Speaker 1: Boring since eighteen sixty five is a service mark of 11 00:00:35,600 --> 00:00:38,840 Speaker 1: the PNC Financial Service Group, Inc. P and C Bank 12 00:00:39,280 --> 00:00:45,920 Speaker 1: National Association Member FDIC erness What's Up? You ever walk 13 00:00:45,920 --> 00:00:49,000 Speaker 1: into a small business and everything just works like the 14 00:00:49,080 --> 00:00:53,200 Speaker 1: checkout is fast, the receipts are digital, tipping is a breeze, 15 00:00:53,479 --> 00:00:55,640 Speaker 1: and you're out the door before the line even builds. 16 00:00:55,960 --> 00:01:00,240 Speaker 1: Odds are they're using Square? We love supporting business that 17 00:01:00,320 --> 00:01:02,959 Speaker 1: run on Square because it just feels seamless. 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Don't wait, don't hesitate. 30 00:01:45,760 --> 00:01:48,160 Speaker 1: Let's Square handle the back end so you can keep 31 00:01:48,160 --> 00:01:49,400 Speaker 1: pushing your vision forward. 32 00:01:51,680 --> 00:01:54,240 Speaker 2: You talk about it when you raised twenty five I 33 00:01:54,280 --> 00:01:56,520 Speaker 2: remember that was a few years ago. I think that 34 00:01:56,680 --> 00:02:00,000 Speaker 2: was the values your company out one hundred million dollars, right, yeah, 35 00:02:00,120 --> 00:02:02,040 Speaker 2: so talk about that. A lot of people see the 36 00:02:02,080 --> 00:02:05,480 Speaker 2: headline like slutty Vegan has one hundred million dollar valuation, right, 37 00:02:05,520 --> 00:02:08,800 Speaker 2: But talk about the process of actually raising that money. 38 00:02:08,840 --> 00:02:10,960 Speaker 2: When you got the money, what was the first thing 39 00:02:11,000 --> 00:02:14,200 Speaker 2: you did with the money? Were you beholden? Did you 40 00:02:14,280 --> 00:02:17,280 Speaker 2: have to answer to other people to make sure that 41 00:02:17,280 --> 00:02:20,000 Speaker 2: that you was doing the right thing with the money, 42 00:02:20,120 --> 00:02:24,200 Speaker 2: Like looking back on in hindsight, how was that experience 43 00:02:24,240 --> 00:02:26,360 Speaker 2: of actually getting that twenty five million. 44 00:02:26,800 --> 00:02:30,320 Speaker 3: The experience of getting twenty five million dollars? So when 45 00:02:30,360 --> 00:02:34,639 Speaker 3: I first got the money, y'all, I cried. You never 46 00:02:34,680 --> 00:02:36,000 Speaker 3: know what you're going to do when you get that 47 00:02:36,120 --> 00:02:39,960 Speaker 3: much money. I cried. I cried because you know, it's 48 00:02:40,040 --> 00:02:41,960 Speaker 3: one thing to put pressure on myself, because this is 49 00:02:42,000 --> 00:02:44,880 Speaker 3: my business and I don't owe any like it's my equity. 50 00:02:44,919 --> 00:02:48,200 Speaker 3: It's mine, me, my my mind. But when you take 51 00:02:48,320 --> 00:02:52,000 Speaker 3: money from a strategic investor, it's no longer just me 52 00:02:52,120 --> 00:02:56,320 Speaker 3: my it's hours. So I'm not just answering for myself. 53 00:02:56,639 --> 00:02:58,640 Speaker 3: I'm answering for the people who believed in me to 54 00:02:58,760 --> 00:03:01,359 Speaker 3: invest this level of cap capital to help me grow 55 00:03:01,360 --> 00:03:04,200 Speaker 3: and scale my company. So that's a different kind of pressure. 56 00:03:05,000 --> 00:03:07,560 Speaker 3: If anybody's watching this, if you've never raised twenty five 57 00:03:07,560 --> 00:03:10,200 Speaker 3: million dollars or anything remotely close, it is a different 58 00:03:10,240 --> 00:03:13,640 Speaker 3: kind of pressure because people are counting on you. So 59 00:03:13,720 --> 00:03:15,760 Speaker 3: what happens if people can't count on you no more? 60 00:03:15,840 --> 00:03:18,519 Speaker 3: That really gets tough. So when I got the money, 61 00:03:19,200 --> 00:03:23,520 Speaker 3: I was a bit overwhelmed because you could either do 62 00:03:23,600 --> 00:03:26,400 Speaker 3: great things with the money or you could fumble the ball, 63 00:03:26,880 --> 00:03:29,760 Speaker 3: and here I am. I'm a black woman, and not 64 00:03:29,880 --> 00:03:32,320 Speaker 3: many black women get this level of capital. So it 65 00:03:32,320 --> 00:03:34,800 Speaker 3: ain't just Pinky they just got twenty five million dollars. 66 00:03:35,040 --> 00:03:39,040 Speaker 3: It's every single black woman entrepreneur, every black entrepreneur, every 67 00:03:39,040 --> 00:03:42,720 Speaker 3: minority entrepreneur. You understand what I'm saying. So like, it's 68 00:03:42,760 --> 00:03:45,080 Speaker 3: not just about me when I go in these rooms. Now, 69 00:03:45,280 --> 00:03:47,480 Speaker 3: it's not just oh, Pinky is in the room. No, 70 00:03:47,600 --> 00:03:49,760 Speaker 3: it's that's a black person in the room. And if 71 00:03:49,800 --> 00:03:52,360 Speaker 3: I fumble the ball, then it affects all of us 72 00:03:52,520 --> 00:03:55,160 Speaker 3: because the way that the world works, the reality of 73 00:03:55,200 --> 00:03:58,800 Speaker 3: it is, is sometimes we get grouped together. So I 74 00:03:58,880 --> 00:04:01,480 Speaker 3: come as one, but I stands ten thousand. And I'm 75 00:04:01,520 --> 00:04:05,880 Speaker 3: telling you that because ninety percent of what we said 76 00:04:05,920 --> 00:04:08,400 Speaker 3: we were going to do with the money, we did right. 77 00:04:08,440 --> 00:04:11,160 Speaker 3: We opened up locations, we paid off that, we did 78 00:04:11,200 --> 00:04:13,760 Speaker 3: all of the things. But you never realized how fast 79 00:04:13,840 --> 00:04:17,200 Speaker 3: twenty five million dollars can go when you're building and 80 00:04:17,240 --> 00:04:19,960 Speaker 3: you're scaling and your growing businesses. So if I could 81 00:04:19,960 --> 00:04:23,760 Speaker 3: do anything different, when I change anything, no, however, what 82 00:04:23,880 --> 00:04:29,440 Speaker 3: I would make sure is I would make sure my 83 00:04:29,600 --> 00:04:32,239 Speaker 3: advice to anybody who is about to get a level 84 00:04:32,240 --> 00:04:36,080 Speaker 3: of investment. You need to go and somebody should create this. 85 00:04:36,640 --> 00:04:39,440 Speaker 3: You need to go through a program where you sit 86 00:04:39,560 --> 00:04:43,520 Speaker 3: down with strategic advisors, you sit down with financial advisors, 87 00:04:43,800 --> 00:04:46,120 Speaker 3: so they could really make the money work for you. 88 00:04:46,160 --> 00:04:48,440 Speaker 3: Because actually, I take that back. If I could go back, 89 00:04:48,480 --> 00:04:51,960 Speaker 3: I would alter something. What I would do is I 90 00:04:52,000 --> 00:04:54,760 Speaker 3: would make sure that all of that money would go 91 00:04:54,800 --> 00:04:57,120 Speaker 3: into a fund that is occurring interest and we could 92 00:04:57,160 --> 00:05:00,279 Speaker 3: grow the business off of interest based on that hard money. 93 00:05:00,320 --> 00:05:03,360 Speaker 3: But again, right, it took for me to have this 94 00:05:03,640 --> 00:05:06,839 Speaker 3: level of real time experience to learn. But if you 95 00:05:06,920 --> 00:05:08,680 Speaker 3: do get a lump sum of money in that kind 96 00:05:08,720 --> 00:05:11,039 Speaker 3: of way, you can put it in an account where 97 00:05:11,080 --> 00:05:13,120 Speaker 3: you can live off the interest. You can open up 98 00:05:13,120 --> 00:05:15,160 Speaker 3: stores off the interest, you can pay your payroll off 99 00:05:15,160 --> 00:05:17,599 Speaker 3: the interest. You can put it in treasury accounts, which 100 00:05:17,600 --> 00:05:20,520 Speaker 3: I did, right, and you can utilize that interest to 101 00:05:21,040 --> 00:05:22,800 Speaker 3: make the money that you need to continue to grow 102 00:05:22,839 --> 00:05:25,000 Speaker 3: the business so that you don't run through cash so fast. 103 00:05:25,279 --> 00:05:26,680 Speaker 2: So when they gave you, when they gave you to 104 00:05:26,760 --> 00:05:28,599 Speaker 2: twenty five, they just gave you a check for twenty 105 00:05:28,600 --> 00:05:30,000 Speaker 2: five million dollars and like, do your thing. 106 00:05:30,839 --> 00:05:35,920 Speaker 3: Yeah, and we did. We did our think we did 107 00:05:35,960 --> 00:05:39,880 Speaker 3: I think. But what I'm saying to you is doing 108 00:05:39,920 --> 00:05:42,920 Speaker 3: your thing means a lot. Doing my thing ain't necessarily 109 00:05:42,960 --> 00:05:47,640 Speaker 3: doing my investors thing. Understand what I'm saying. So if 110 00:05:47,680 --> 00:05:50,919 Speaker 3: I had to do this all over again, I would 111 00:05:50,960 --> 00:05:55,840 Speaker 3: make sure that I'm being super intentional on the who, what, when, 112 00:05:55,880 --> 00:05:58,960 Speaker 3: where and why. Luckily for me, I've been blessed with 113 00:05:59,000 --> 00:06:01,600 Speaker 3: the best investors in the world. So Richie lu Dennis 114 00:06:01,760 --> 00:06:04,960 Speaker 3: from New Voices is my lead investor, and then EHI 115 00:06:05,040 --> 00:06:09,600 Speaker 3: and Lightened Hospitality Group. That's Danny Meyer who created shape Shack. 116 00:06:09,680 --> 00:06:11,240 Speaker 3: So like, it don't get no better than that. Like, 117 00:06:11,400 --> 00:06:14,680 Speaker 3: God really just blessed me on that opportunity because I 118 00:06:14,720 --> 00:06:16,760 Speaker 3: can pick up the phone and any relationship that I 119 00:06:16,760 --> 00:06:19,159 Speaker 3: want to have as a phone call away. So it's 120 00:06:19,200 --> 00:06:22,680 Speaker 3: also very important to be mindful of who you decide 121 00:06:22,720 --> 00:06:25,719 Speaker 3: to take money from. But I'm glad that the twenty 122 00:06:25,760 --> 00:06:28,280 Speaker 3: five million allowed me to propel my business to now 123 00:06:28,320 --> 00:06:32,240 Speaker 3: being a household name from covers of magazines to being 124 00:06:32,240 --> 00:06:34,640 Speaker 3: in Target stores and getting picked up in Walmart. We're 125 00:06:34,640 --> 00:06:37,240 Speaker 3: going into Walmart week thirty seven, to being able to 126 00:06:37,279 --> 00:06:39,520 Speaker 3: open up more locations, to be able to have brand 127 00:06:39,520 --> 00:06:42,880 Speaker 3: partnership deals, so the opportunities are continuing to roll. But 128 00:06:42,920 --> 00:06:45,359 Speaker 3: it's a result of the level of investment that the 129 00:06:45,440 --> 00:06:47,039 Speaker 3: investor said, you know what, I'm gonna give you this 130 00:06:47,080 --> 00:06:48,279 Speaker 3: money so you can grow this brand. 131 00:06:48,880 --> 00:06:51,479 Speaker 1: So you said you did ninety percent of the things 132 00:06:51,480 --> 00:06:53,240 Speaker 1: that you wanted to do, which leaves the door open 133 00:06:53,279 --> 00:06:55,120 Speaker 1: for the ten percent that still hasn't been done. Talk 134 00:06:55,160 --> 00:06:58,720 Speaker 1: about that because as you're scaling, you're also diversifying, whether 135 00:06:58,880 --> 00:07:00,719 Speaker 1: you know on your personal level in real estate. I 136 00:07:00,720 --> 00:07:02,800 Speaker 1: know Barvegan has had some of the change. We got 137 00:07:02,800 --> 00:07:05,080 Speaker 1: a lot of events happening there, loved music having in there. 138 00:07:05,440 --> 00:07:08,120 Speaker 1: To talk about that balance. As you're growing in scaling, 139 00:07:08,200 --> 00:07:11,720 Speaker 1: you're also diversifying and accomplishing that ten percent that we 140 00:07:11,840 --> 00:07:12,880 Speaker 1: still want to get done. 141 00:07:13,520 --> 00:07:16,320 Speaker 3: You know, it's interesting because I am diversifying, but right 142 00:07:16,320 --> 00:07:20,560 Speaker 3: now I'm trying to undiversify. What they don't tell you 143 00:07:20,720 --> 00:07:22,440 Speaker 3: is that when you start to grow this business, then 144 00:07:22,480 --> 00:07:23,880 Speaker 3: we want to do all of these things. And I 145 00:07:23,880 --> 00:07:26,240 Speaker 3: mean we all creatives on the phone. Let's be honest, right, Like, 146 00:07:26,480 --> 00:07:28,320 Speaker 3: we got this thing that's the bread and butter, and 147 00:07:28,320 --> 00:07:29,560 Speaker 3: then we want to go off and do this and 148 00:07:29,640 --> 00:07:31,560 Speaker 3: movies and television and blah. Blah blah blah, and all 149 00:07:31,560 --> 00:07:34,400 Speaker 3: these things are great, but the reality of it is 150 00:07:34,400 --> 00:07:38,560 Speaker 3: is you cannot serve two mansters, right, So it's important 151 00:07:38,600 --> 00:07:42,120 Speaker 3: to make sure that home is always good because home 152 00:07:42,160 --> 00:07:44,840 Speaker 3: will always make room for other things. So when I 153 00:07:44,920 --> 00:07:47,600 Speaker 3: created bar Vegan, that was really just a concept that 154 00:07:47,880 --> 00:07:50,680 Speaker 3: was like overnight, Oh, this is a multimillion dollar company too. 155 00:07:50,680 --> 00:07:51,520 Speaker 1: Who would have thought? 156 00:07:52,000 --> 00:07:55,040 Speaker 3: And I came up with this concept and I made 157 00:07:55,320 --> 00:07:58,160 Speaker 3: what like five million dollars the first year and that 158 00:07:58,320 --> 00:08:03,320 Speaker 3: one location. So I'm like, oh, this is like, this 159 00:08:03,480 --> 00:08:05,640 Speaker 3: is a real business and this is separate and a 160 00:08:05,680 --> 00:08:08,800 Speaker 3: sign from Slutty Began. So I'm like, okay, this is great. 161 00:08:08,920 --> 00:08:12,360 Speaker 3: So then I just recently I did a soft opening 162 00:08:12,400 --> 00:08:16,800 Speaker 3: for my next Barbgan. It's opening and next week. But 163 00:08:17,240 --> 00:08:19,360 Speaker 3: Barbiingan and Slutty Vegan I kind of like my bread 164 00:08:19,360 --> 00:08:21,920 Speaker 3: and butter right now. Before I wanted to do like 165 00:08:22,040 --> 00:08:23,760 Speaker 3: a Slutty Vegan record label, and I wanted to do 166 00:08:23,760 --> 00:08:25,520 Speaker 3: all these things. But then I had to have a 167 00:08:25,560 --> 00:08:29,320 Speaker 3: conversation with myself as an entrepreneur that guess what, when 168 00:08:29,360 --> 00:08:31,200 Speaker 3: I get Sludy Vegan to where I wanted to be, 169 00:08:31,440 --> 00:08:33,880 Speaker 3: whether I decide to go public. Whether I decide to sell, 170 00:08:34,000 --> 00:08:36,760 Speaker 3: whatever decision I make on the business, that'll make room 171 00:08:36,800 --> 00:08:38,240 Speaker 3: for me to do all the other things that I 172 00:08:38,240 --> 00:08:39,839 Speaker 3: want to do. But I have to make sure that 173 00:08:39,920 --> 00:08:42,080 Speaker 3: this is sound. I got to make sure that this 174 00:08:42,240 --> 00:08:44,400 Speaker 3: continues to make the money. I have to make sure 175 00:08:44,440 --> 00:08:46,920 Speaker 3: that this brand continues to grow, because this brand is 176 00:08:46,960 --> 00:08:48,560 Speaker 3: going to set me up for everything else that I 177 00:08:48,600 --> 00:08:49,480 Speaker 3: want to do in my life. 178 00:08:49,559 --> 00:08:53,199 Speaker 4: An illegal alien from Guatemala charged with raping a child 179 00:08:53,240 --> 00:08:57,040 Speaker 4: in Massachusetts. An MS thirteen gang member from El Salvador 180 00:08:57,280 --> 00:09:01,920 Speaker 4: accused of murdering a Texas man. Venezuelan charged with filming 181 00:09:01,960 --> 00:09:05,760 Speaker 4: and selling child pornography in Michigan. These are just some 182 00:09:05,880 --> 00:09:09,720 Speaker 4: of the heinous migrant criminals caught because of President Donald J. 183 00:09:09,800 --> 00:09:13,560 Speaker 4: Trump's leadership. I'm Christy Noman, the United States Secretary of 184 00:09:13,600 --> 00:09:18,400 Speaker 4: Homeland Security. Under President Trump, attempted illegal border crossings are 185 00:09:18,440 --> 00:09:21,839 Speaker 4: at the lowest levels ever recorded, and over one hundred 186 00:09:21,880 --> 00:09:25,760 Speaker 4: thousand illegal aliens have been arrested. If you are here illegally, 187 00:09:26,280 --> 00:09:29,560 Speaker 4: your next you will be fined nearly one thousand dollars 188 00:09:29,600 --> 00:09:33,760 Speaker 4: a day, imprisoned, and deported. You will never return. But 189 00:09:33,840 --> 00:09:37,360 Speaker 4: if you register using our CBP Home app and leave now. 190 00:09:37,720 --> 00:09:40,840 Speaker 4: You could be allowed to return legally. Do what's right. 191 00:09:41,400 --> 00:09:46,359 Speaker 4: Leave now. Under President Trump America's laws, border and families 192 00:09:46,559 --> 00:09:48,959 Speaker 4: will be protected. Sponsored by the United States Department of 193 00:09:49,000 --> 00:09:49,600 Speaker 4: Homeland Security,