1 00:00:06,120 --> 00:00:16,600 Speaker 1: Hi, this is just be with Bethany. I want to 2 00:00:16,600 --> 00:00:21,800 Speaker 1: talk today about money. There are just topics that people 3 00:00:22,600 --> 00:00:26,720 Speaker 1: will sort of talk about and then won't talk about. 4 00:00:26,760 --> 00:00:29,160 Speaker 1: Like people do sort of talk about sex, but they 5 00:00:29,160 --> 00:00:33,040 Speaker 1: don't talk about masturbation. People talk about money, meaning what 6 00:00:33,080 --> 00:00:35,320 Speaker 1: they have and what they bought, and some people will 7 00:00:35,360 --> 00:00:37,560 Speaker 1: say what they made or kind of try to find 8 00:00:37,560 --> 00:00:40,080 Speaker 1: out what somebody else made, but they won't really talk 9 00:00:40,120 --> 00:00:43,559 Speaker 1: about their true feelings about money, like the bread winner, 10 00:00:44,720 --> 00:00:46,360 Speaker 1: what does that? You know, what does that mean? And 11 00:00:46,360 --> 00:00:48,879 Speaker 1: then what does that mean in marriage dynamics? Later? What 12 00:00:48,880 --> 00:00:50,960 Speaker 1: does that mean? As it pertains tou pre nups and 13 00:00:51,000 --> 00:00:52,919 Speaker 1: I hear. I spoke to a man recently who's going 14 00:00:52,920 --> 00:00:56,040 Speaker 1: through a divorce and he was married for let's say 15 00:00:56,080 --> 00:01:00,160 Speaker 1: twenty years, and you know, he really doesn't feel that 16 00:01:00,400 --> 00:01:02,360 Speaker 1: because of the laws in the state that he's in, 17 00:01:02,840 --> 00:01:06,759 Speaker 1: he should have to pay her half and if he 18 00:01:06,880 --> 00:01:09,720 Speaker 1: gets divorced now, he'd have to give her a half, 19 00:01:09,760 --> 00:01:13,560 Speaker 1: And his particular career is tied to like being liquid, 20 00:01:14,000 --> 00:01:16,600 Speaker 1: so he stays married because it's cheaper to stay married. 21 00:01:17,200 --> 00:01:22,840 Speaker 1: And is the woman entitled to if she was the 22 00:01:23,040 --> 00:01:25,800 Speaker 1: stay at home mom? I think so, but you know, 23 00:01:26,120 --> 00:01:28,360 Speaker 1: women have to have their own jobs and have their 24 00:01:28,400 --> 00:01:30,480 Speaker 1: own identities and have their own careers to make their 25 00:01:30,520 --> 00:01:34,000 Speaker 1: own money. So these dynamics get set up properly in 26 00:01:34,040 --> 00:01:36,679 Speaker 1: the beginning. It's when the woman has more money than 27 00:01:36,720 --> 00:01:39,600 Speaker 1: the man that it gets confusing because I've been in 28 00:01:39,640 --> 00:01:42,440 Speaker 1: that situation and I've been the one paying, and I've 29 00:01:42,480 --> 00:01:44,880 Speaker 1: been the one paying the lion's share of the rent 30 00:01:45,200 --> 00:01:49,320 Speaker 1: and paying the bills in the home and signing all 31 00:01:49,360 --> 00:01:53,840 Speaker 1: the checks, and it sets up a power struggle in 32 00:01:53,880 --> 00:01:59,040 Speaker 1: other ways. So I wonder how people navigate that fundamentally. 33 00:01:59,760 --> 00:02:01,800 Speaker 1: One of the other nice things though about being married 34 00:02:01,840 --> 00:02:04,160 Speaker 1: for so long. People are young. They might get married 35 00:02:04,200 --> 00:02:07,440 Speaker 1: when they're twenty five. Nobody has anything. Everybody builds together 36 00:02:07,600 --> 00:02:10,200 Speaker 1: and then they grow together. And whether or not um 37 00:02:10,400 --> 00:02:15,720 Speaker 1: one person was a stay at home mom or a 38 00:02:15,800 --> 00:02:20,280 Speaker 1: woman who supports them. A lot of times that women 39 00:02:20,320 --> 00:02:22,120 Speaker 1: support them in the beginning. I've heard of doctors the 40 00:02:22,160 --> 00:02:25,280 Speaker 1: woman helps put the man through a medical school from 41 00:02:25,320 --> 00:02:28,559 Speaker 1: you know, from being a nurse or from being uh 42 00:02:28,840 --> 00:02:32,800 Speaker 1: I used to call it a secretary assistant. So there's 43 00:02:32,840 --> 00:02:35,440 Speaker 1: a fine, fine balance. Because I have to say that 44 00:02:35,480 --> 00:02:39,600 Speaker 1: I think being at home is really just as hard. 45 00:02:40,000 --> 00:02:42,359 Speaker 1: I think about they're just doing work in my house, 46 00:02:42,440 --> 00:02:45,080 Speaker 1: that's why there's hammers going off. But I think about 47 00:02:45,400 --> 00:02:50,400 Speaker 1: women who deal with have four kids, no help, cleaning 48 00:02:50,440 --> 00:02:54,079 Speaker 1: the house, cooking the meals, everything that breaks. Just this morning, 49 00:02:54,240 --> 00:02:56,280 Speaker 1: the alarm ent off my house, the fire alarm enough 50 00:02:56,320 --> 00:02:58,760 Speaker 1: in the house. There are the cracks in the paint 51 00:02:58,800 --> 00:03:00,520 Speaker 1: that I that I want to have to deal with. 52 00:03:00,639 --> 00:03:04,320 Speaker 1: There's my daughter homeschooling. There's laundry that dogs literally just 53 00:03:04,440 --> 00:03:06,880 Speaker 1: peed on, two bean bags and a coffee table. If 54 00:03:06,919 --> 00:03:08,799 Speaker 1: there's a lot goes on at the house, at least, 55 00:03:08,840 --> 00:03:12,440 Speaker 1: I think men have really men that have stayed at home. 56 00:03:12,760 --> 00:03:14,880 Speaker 1: Women don't realize, and we've talked about this for years. 57 00:03:14,880 --> 00:03:16,639 Speaker 1: It's not a new concept. Obviously, that would be Mr 58 00:03:16,639 --> 00:03:19,880 Speaker 1: Mom a thousand years ago. But men go away into 59 00:03:19,919 --> 00:03:22,920 Speaker 1: a cave in an office and are singular focused. Women 60 00:03:22,960 --> 00:03:25,520 Speaker 1: are sitting around and even and when women have a job, 61 00:03:25,560 --> 00:03:29,920 Speaker 1: there's sort of somehow societally expected to be still cooking still, 62 00:03:30,240 --> 00:03:32,360 Speaker 1: you know, running to the nurse's office of your daughter 63 00:03:32,840 --> 00:03:36,480 Speaker 1: or son doesn't feel well, and running a household decorating 64 00:03:36,520 --> 00:03:39,880 Speaker 1: for holidays. So I just think that the male female 65 00:03:40,200 --> 00:03:43,640 Speaker 1: gender conversation will go on forever and should continue, and 66 00:03:43,680 --> 00:03:45,560 Speaker 1: I want to hear what you all think about it. 67 00:03:45,640 --> 00:03:47,600 Speaker 1: I think these things have to be discussed in the 68 00:03:47,680 --> 00:03:52,840 Speaker 1: beginning of a relationship. These are fundamental dynamics. I know 69 00:03:52,920 --> 00:03:55,560 Speaker 1: a very successful woman who makes a lot of money, 70 00:03:55,680 --> 00:03:58,440 Speaker 1: and she doesn't want to go out with a man 71 00:03:58,480 --> 00:04:01,360 Speaker 1: who makes less money than her. She's definitely not a 72 00:04:01,360 --> 00:04:05,160 Speaker 1: gold digger. She makes her own money, but she doesn't 73 00:04:05,200 --> 00:04:08,680 Speaker 1: want to feel that feeling because it can feel awkward. 74 00:04:09,040 --> 00:04:10,680 Speaker 1: So I mean things have to be discussed, that's all 75 00:04:10,680 --> 00:04:13,160 Speaker 1: I'm saying. It's very awkward and it has to be 76 00:04:13,200 --> 00:04:15,760 Speaker 1: discussed because you don't want to stretch people. And you 77 00:04:15,800 --> 00:04:17,520 Speaker 1: also don't want people to pretend in the beginning they 78 00:04:17,520 --> 00:04:20,400 Speaker 1: can handle and then later they're like, I can't handle this. 79 00:04:21,279 --> 00:04:22,800 Speaker 1: Let me know what you all think about that, because 80 00:04:22,800 --> 00:04:26,560 Speaker 1: I'm sure that you have been in maybe more successful relationships, 81 00:04:26,600 --> 00:04:30,159 Speaker 1: maybe more relationships, maybe longer relationships. Uh, maybe I don't 82 00:04:30,160 --> 00:04:32,440 Speaker 1: know what I'm talking about. Let's hear what you have 83 00:04:32,520 --> 00:04:41,880 Speaker 1: to say. Thank you. I am so excited to share 84 00:04:41,880 --> 00:04:44,640 Speaker 1: my conversation with Jehan Paul de Joria. I've actually known 85 00:04:44,720 --> 00:04:48,440 Speaker 1: him for years and we have this connection a thousand 86 00:04:48,560 --> 00:04:50,479 Speaker 1: years ago. He was really good friends with one of 87 00:04:50,520 --> 00:04:53,360 Speaker 1: my friends. But then when I used to talk about 88 00:04:53,360 --> 00:04:57,279 Speaker 1: the Skinny Girl Margarita, I used to mention Patron in 89 00:04:57,360 --> 00:04:59,720 Speaker 1: the initial recipe, just off the top of my head. 90 00:05:00,160 --> 00:05:03,159 Speaker 1: And then that company would send me cases and I 91 00:05:03,160 --> 00:05:04,680 Speaker 1: would ask them if we could do some sort of 92 00:05:04,680 --> 00:05:08,400 Speaker 1: a spokesperson deal or anything, and they weren't into it, 93 00:05:08,640 --> 00:05:11,800 Speaker 1: And um, it's just funny because he was sort of 94 00:05:11,839 --> 00:05:15,520 Speaker 1: my entree into tequila. He has so much more going on. 95 00:05:15,680 --> 00:05:18,560 Speaker 1: He is a philanthropist and entrepreneur who founded the Patrol 96 00:05:18,640 --> 00:05:21,600 Speaker 1: and Spirits company, as I just mentioned, co founded Paul 97 00:05:21,680 --> 00:05:24,960 Speaker 1: Mitchell hair Products. He signed the Giving Pledge in two 98 00:05:24,960 --> 00:05:28,920 Speaker 1: thousand eleven and has contributed to countless life changing organizations. 99 00:05:29,279 --> 00:05:31,279 Speaker 1: Today we're going to talk about how to be a 100 00:05:31,320 --> 00:05:34,920 Speaker 1: business person and a philanthropist and how he literally started 101 00:05:34,920 --> 00:05:38,400 Speaker 1: out sleeping in his car only to then become a billionaire, 102 00:05:38,720 --> 00:05:41,440 Speaker 1: And of course we're gonna talk about tequila. But he 103 00:05:41,600 --> 00:05:44,800 Speaker 1: is such a nice man. He is so spiritual, so honest, 104 00:05:44,839 --> 00:05:58,440 Speaker 1: so loving, so giving, And I'm really excited. Hi. So 105 00:05:58,880 --> 00:06:01,080 Speaker 1: I know that you're a man of philanthropists, which is 106 00:06:01,080 --> 00:06:03,480 Speaker 1: one of the reasons that I wanted to speak to you, 107 00:06:03,720 --> 00:06:08,960 Speaker 1: because most people don't really walk the walk. They talked 108 00:06:08,960 --> 00:06:12,320 Speaker 1: to talk. And you've really dedicated your life to your 109 00:06:12,320 --> 00:06:16,200 Speaker 1: philanthropic efforts, so I want to get to that also. 110 00:06:16,320 --> 00:06:18,719 Speaker 1: But I want to start up. But you really lived 111 00:06:19,000 --> 00:06:24,120 Speaker 1: in your car, Yes, I did. I lived in my car, Bethany. 112 00:06:24,200 --> 00:06:26,279 Speaker 1: What happened was I knew I had to have through 113 00:06:26,279 --> 00:06:29,240 Speaker 1: my experience in the beauty industry, I need to have 114 00:06:29,320 --> 00:06:32,279 Speaker 1: a half a million dollars to start this business because 115 00:06:32,320 --> 00:06:34,599 Speaker 1: I was in sales and marketing. I'm not a hair dresser, 116 00:06:35,000 --> 00:06:36,960 Speaker 1: but we knew we needed a good friend of mine, 117 00:06:36,960 --> 00:06:40,240 Speaker 1: Paul Mitchell, was the avant garde hair dresser of all hairdressers. 118 00:06:40,279 --> 00:06:42,640 Speaker 1: We decided to do it together, but we needed a 119 00:06:42,720 --> 00:06:46,239 Speaker 1: half a million dollars. We got the backer. We pulled 120 00:06:46,240 --> 00:06:49,640 Speaker 1: out of everything we did, all stops gone, left, everything 121 00:06:49,720 --> 00:06:53,280 Speaker 1: I did, the relationship I was in wasn't working, left 122 00:06:53,320 --> 00:06:56,279 Speaker 1: that too. Took the older of the two cars down 123 00:06:56,279 --> 00:06:59,120 Speaker 1: the hill to the bank to get the money coming 124 00:06:59,120 --> 00:07:03,280 Speaker 1: in that day. It never came in, Bessidy never came in, 125 00:07:03,600 --> 00:07:06,839 Speaker 1: and my partner from Hawaii flew in. That's Paul Mitchell. 126 00:07:06,880 --> 00:07:09,200 Speaker 1: He flew in with his girlfriend, and uh, you know, 127 00:07:09,279 --> 00:07:11,200 Speaker 1: he needed some money too. He was a little older 128 00:07:11,200 --> 00:07:13,680 Speaker 1: than I was. He needed some money too. It never 129 00:07:13,880 --> 00:07:17,600 Speaker 1: came in. So I pulled down to Paul. We've got 130 00:07:17,640 --> 00:07:20,880 Speaker 1: everything set up. I've arranged thirty day credit and everything. 131 00:07:21,200 --> 00:07:23,040 Speaker 1: You know, how much money do you have? Can you 132 00:07:23,080 --> 00:07:24,960 Speaker 1: pitch in? I just left everything I'm doing. I got 133 00:07:25,000 --> 00:07:27,800 Speaker 1: a few ound bucks in my pocket. Paul said, three 134 00:07:27,960 --> 00:07:31,520 Speaker 1: hundred fifty bucks. J P. That's it. I'm really lowing 135 00:07:31,520 --> 00:07:34,160 Speaker 1: money myself. So I had a couple hundred bucks in 136 00:07:34,200 --> 00:07:37,559 Speaker 1: my pocket. I went to my mom's house. I didn't 137 00:07:37,560 --> 00:07:39,560 Speaker 1: tell her how bad things were. I could have stayed 138 00:07:39,560 --> 00:07:41,480 Speaker 1: in my room there she lived in l A, but 139 00:07:41,600 --> 00:07:44,440 Speaker 1: I was too embarrassed. It was like pride. So I said, Mom, 140 00:07:44,480 --> 00:07:46,800 Speaker 1: can I borrow three fifty dollars from you? Because I 141 00:07:46,800 --> 00:07:48,800 Speaker 1: needed a couple hundreds to live off of them? And 142 00:07:49,040 --> 00:07:51,560 Speaker 1: she says, why you're you do good in business? White son, 143 00:07:51,800 --> 00:07:53,920 Speaker 1: I said, starting a new company. I'll give it back 144 00:07:53,960 --> 00:07:56,360 Speaker 1: to within a month, Mom. Thank you took it and 145 00:07:56,520 --> 00:07:59,320 Speaker 1: split too proud to tell her. Mom, which you feed 146 00:07:59,360 --> 00:08:01,320 Speaker 1: me for the next couple of months, Mom could have 147 00:08:01,360 --> 00:08:02,960 Speaker 1: my own room back I know it's empty. I was 148 00:08:03,000 --> 00:08:05,280 Speaker 1: just too dark proud. So I lived in my car 149 00:08:05,360 --> 00:08:08,040 Speaker 1: for a few weeks. That's how we started John Paul 150 00:08:08,040 --> 00:08:10,360 Speaker 1: Mitchell Systems, and I learned how to live up two 151 00:08:10,400 --> 00:08:13,440 Speaker 1: dollars and fifty cents a eight Wow, what were you 152 00:08:13,480 --> 00:08:16,640 Speaker 1: eating for? What did you use a day? Good question? 153 00:08:16,720 --> 00:08:20,840 Speaker 1: For nine cents. At the Freeway Cafe at Barn Boulevard 154 00:08:20,960 --> 00:08:23,920 Speaker 1: and Cowanga, if you went there after nine in the morning, 155 00:08:23,920 --> 00:08:26,480 Speaker 1: they had what they called the Biker's Breakfast. You got 156 00:08:26,520 --> 00:08:30,320 Speaker 1: one egg, your choice of one sausage or one piece 157 00:08:30,360 --> 00:08:34,120 Speaker 1: of bacon or a little bit of potatoes, just a 158 00:08:34,160 --> 00:08:36,200 Speaker 1: little bit and a piece of toast, and then you 159 00:08:36,240 --> 00:08:38,600 Speaker 1: had a choice of coffee or orange juice for nine 160 00:08:38,640 --> 00:08:41,240 Speaker 1: cents to get traffic where they didn't have it before. 161 00:08:41,800 --> 00:08:44,520 Speaker 1: So obviously I put the sausage. It was bigger. I 162 00:08:44,600 --> 00:08:47,000 Speaker 1: took t a a little bit of potatoes, and I 163 00:08:47,040 --> 00:08:50,400 Speaker 1: took the orange juice over the coffee. That was nine cents. 164 00:08:50,400 --> 00:08:53,280 Speaker 1: And at that time, uh in Burbank, which was real 165 00:08:53,320 --> 00:08:56,000 Speaker 1: close by, there was a place called El to Rito 166 00:08:56,400 --> 00:08:59,120 Speaker 1: that started something called happy hour. If you got there 167 00:08:59,160 --> 00:09:02,080 Speaker 1: between four and six, which was her slow time, you 168 00:09:02,080 --> 00:09:06,440 Speaker 1: could get a margarita. It wasn't patron obviously it wasn't 169 00:09:06,480 --> 00:09:09,320 Speaker 1: invented yet but now, but it was. But at that 170 00:09:09,440 --> 00:09:11,840 Speaker 1: same time they would give you like you know, uh, 171 00:09:12,120 --> 00:09:15,600 Speaker 1: they would give you a little tacos miniatures, but mainly 172 00:09:15,679 --> 00:09:19,240 Speaker 1: salsa and occasionally a chicken wing. Well twenty chicken wings later, 173 00:09:19,440 --> 00:09:22,280 Speaker 1: you're full. I never forgot those folks. When I started 174 00:09:22,280 --> 00:09:25,360 Speaker 1: making money, I went back there. They had two people 175 00:09:25,400 --> 00:09:28,000 Speaker 1: still working there from the time I was there, and 176 00:09:28,040 --> 00:09:31,199 Speaker 1: of course they were the tips blew them away. It 177 00:09:31,280 --> 00:09:33,200 Speaker 1: was just by way of saying thank you for helping 178 00:09:33,240 --> 00:09:35,960 Speaker 1: me out. You know what I did. I didn't have anything, 179 00:09:36,040 --> 00:09:38,760 Speaker 1: so yes I did. That's the true story. That's amazing. 180 00:09:38,920 --> 00:09:42,080 Speaker 1: And but also by the way, that's a business lesson. Truthfully, 181 00:09:43,000 --> 00:09:45,040 Speaker 1: obviously they weren't making money on you, but you you 182 00:09:45,080 --> 00:09:47,240 Speaker 1: just said it to get people in the door, which 183 00:09:47,280 --> 00:09:49,960 Speaker 1: is a big thing exactly. Then maybe they would order something, 184 00:09:50,000 --> 00:09:51,800 Speaker 1: which many of them did, or they'd have a second 185 00:09:51,840 --> 00:09:55,200 Speaker 1: drink whatever. But the first one was cents. So during 186 00:09:55,240 --> 00:09:58,319 Speaker 1: that time, you're spending two dollars a day and you're 187 00:09:58,400 --> 00:10:00,560 Speaker 1: you're embarrassed to go live at your house and you're 188 00:10:00,600 --> 00:10:02,080 Speaker 1: living in your car even if it's for a couple 189 00:10:02,080 --> 00:10:04,960 Speaker 1: of weeks. Did you think you were going all the way? 190 00:10:05,000 --> 00:10:07,320 Speaker 1: What did success means you? What was the goal? What 191 00:10:07,360 --> 00:10:09,480 Speaker 1: did you what was your big goal? I could let 192 00:10:09,520 --> 00:10:11,560 Speaker 1: me cover two things, what goal is and then what 193 00:10:11,679 --> 00:10:14,800 Speaker 1: success means to me. The goal was if we could 194 00:10:14,840 --> 00:10:17,160 Speaker 1: only you know, speaking with my partner at the time, 195 00:10:17,440 --> 00:10:20,880 Speaker 1: if we could only get this business up to five 196 00:10:21,120 --> 00:10:24,560 Speaker 1: million dollars a year, we would each make a quarter 197 00:10:24,640 --> 00:10:28,160 Speaker 1: of a million dollars and be set for life. That 198 00:10:28,320 --> 00:10:30,920 Speaker 1: was our goal. We had no idea that we'd learned 199 00:10:30,920 --> 00:10:33,400 Speaker 1: business as time went on and how to and I 200 00:10:33,440 --> 00:10:35,920 Speaker 1: would learn how to run a major company. My partner 201 00:10:36,000 --> 00:10:38,400 Speaker 1: was one of the greatest hairstylists in the world, but 202 00:10:38,440 --> 00:10:41,440 Speaker 1: didn't do business. I was a businessman and of course 203 00:10:41,440 --> 00:10:44,600 Speaker 1: in marketing promotion, and so we got along really great. 204 00:10:44,800 --> 00:10:47,200 Speaker 1: We never argued about the things. We couldn't argue with 205 00:10:47,240 --> 00:10:50,440 Speaker 1: one another over anything because we trusted the other one 206 00:10:50,480 --> 00:10:52,640 Speaker 1: to give us the right direction or put input. It 207 00:10:52,640 --> 00:10:55,560 Speaker 1: was just a great relationship with my dear friend. And 208 00:10:55,760 --> 00:10:59,080 Speaker 1: he died nine years later of pancreatic cancer. But a 209 00:10:59,120 --> 00:11:01,640 Speaker 1: good guy. And of course as time went on, we 210 00:11:01,720 --> 00:11:04,920 Speaker 1: put in what it took to build a company because 211 00:11:04,960 --> 00:11:08,160 Speaker 1: we wanted to survive and eat. It wasn't because we 212 00:11:08,240 --> 00:11:10,200 Speaker 1: thought we could be a hundred million or two a 213 00:11:10,240 --> 00:11:12,920 Speaker 1: billion dollar company anything like that. It was just that 214 00:11:13,240 --> 00:11:15,480 Speaker 1: we have to survive. So we did what it took 215 00:11:15,520 --> 00:11:18,320 Speaker 1: to really make it when we had virtually no money. 216 00:11:18,360 --> 00:11:20,040 Speaker 1: But you did have a clear goal, which I think 217 00:11:20,160 --> 00:11:22,760 Speaker 1: is important for people just to set the bar, just 218 00:11:22,800 --> 00:11:25,640 Speaker 1: to set the bar. And also you're basically saying and 219 00:11:25,679 --> 00:11:27,360 Speaker 1: a lot of people make this mistake. I see this 220 00:11:27,400 --> 00:11:29,280 Speaker 1: mistake in the fashion business. I see this in a 221 00:11:29,280 --> 00:11:32,280 Speaker 1: lot of creative businesses where the creative type makes the 222 00:11:32,320 --> 00:11:35,440 Speaker 1: mistake of thinking because they're good at something or smart 223 00:11:35,559 --> 00:11:39,120 Speaker 1: or and very uh innovative, that they're a business person. 224 00:11:39,440 --> 00:11:41,720 Speaker 1: And then I think the most important thing is knowing 225 00:11:41,720 --> 00:11:43,199 Speaker 1: what you know and knowing what you don't know and 226 00:11:43,280 --> 00:11:46,120 Speaker 1: staying in your lane. You have that exactly right. And 227 00:11:46,160 --> 00:11:48,600 Speaker 1: the second half of your question, what does success mean 228 00:11:48,640 --> 00:11:51,640 Speaker 1: to me? Success to me is this, Success is not 229 00:11:51,760 --> 00:11:54,920 Speaker 1: how much money you have, how powerful you are, what 230 00:11:54,960 --> 00:11:58,600 Speaker 1: influence you have. Success to me is how well do 231 00:11:58,640 --> 00:12:00,920 Speaker 1: you do what you do and continue to do it 232 00:12:00,960 --> 00:12:03,480 Speaker 1: better if you can, and you're happy while you're doing 233 00:12:03,520 --> 00:12:06,840 Speaker 1: it that success. By the way, I love that I 234 00:12:06,880 --> 00:12:09,600 Speaker 1: wrote in my book everything is your business, And what 235 00:12:09,640 --> 00:12:12,400 Speaker 1: I mean is whatever you choose to do, do it 236 00:12:12,440 --> 00:12:14,640 Speaker 1: to the best of your ability, or don't do it. 237 00:12:14,720 --> 00:12:17,560 Speaker 1: People think they're above a job. People complain they don't 238 00:12:17,559 --> 00:12:19,679 Speaker 1: do it. But if you're going to be a PA 239 00:12:19,800 --> 00:12:22,480 Speaker 1: and you're delivering coffee, that coffee better be hot, it 240 00:12:22,600 --> 00:12:25,640 Speaker 1: better be the best latte and on time, and just 241 00:12:25,840 --> 00:12:29,079 Speaker 1: whatever you're doing, do it the best, so that that's 242 00:12:29,120 --> 00:12:31,640 Speaker 1: even me. If I make if I make my daughter 243 00:12:31,880 --> 00:12:34,480 Speaker 1: a meal, I I either we either should order in 244 00:12:34,600 --> 00:12:37,000 Speaker 1: or go out, or I'm gonna make it, make it great. 245 00:12:37,040 --> 00:12:38,959 Speaker 1: If I if I organize my room, it's going to 246 00:12:39,080 --> 00:12:42,120 Speaker 1: be perfect. Like I just like to do things well, 247 00:12:42,240 --> 00:12:44,200 Speaker 1: or I would prefer not to do them and enjoy 248 00:12:44,480 --> 00:12:47,720 Speaker 1: things that I enjoy. The customer is always right, or 249 00:12:47,760 --> 00:12:50,480 Speaker 1: if the whoever's with your own family or a customer, 250 00:12:50,760 --> 00:12:54,160 Speaker 1: they're always right. Smile, Treat them as they're the love 251 00:12:54,200 --> 00:12:57,160 Speaker 1: of your life. Just really. I mean, obviously they'll go overboard, 252 00:12:57,160 --> 00:12:58,800 Speaker 1: but you know, treat them like they're the most important 253 00:12:58,840 --> 00:13:01,800 Speaker 1: people on the planet. Smile, be happy they're there because 254 00:13:01,800 --> 00:13:04,760 Speaker 1: they're creating you and your future, and it's fun when 255 00:13:04,760 --> 00:13:07,120 Speaker 1: you do that, and they love coming back. A lot 256 00:13:07,120 --> 00:13:09,280 Speaker 1: of entrepreneurs have got to know that our people in 257 00:13:09,320 --> 00:13:12,120 Speaker 1: business right now. You want to create an environment like 258 00:13:12,160 --> 00:13:15,360 Speaker 1: many beauty salons to where everyone is happy, they're working 259 00:13:15,400 --> 00:13:18,160 Speaker 1: with you, and you feel special when you go there, 260 00:13:18,640 --> 00:13:21,800 Speaker 1: so you want to come back. I say to many 261 00:13:21,840 --> 00:13:23,680 Speaker 1: people that one of the things is one of the 262 00:13:23,720 --> 00:13:27,120 Speaker 1: several things that you do to be successful is number one, 263 00:13:27,840 --> 00:13:32,760 Speaker 1: do not do not go into the selling business. Let 264 00:13:32,760 --> 00:13:37,520 Speaker 1: me explain, go into the reorder business. Make sure your 265 00:13:37,559 --> 00:13:41,880 Speaker 1: product or your service is so darn good that people 266 00:13:41,920 --> 00:13:45,040 Speaker 1: will want to repeat and reorder it, or if it's 267 00:13:45,040 --> 00:13:47,439 Speaker 1: a one time service or one time product, they'll tell 268 00:13:47,440 --> 00:13:49,760 Speaker 1: people about it. So your whole goal is to make 269 00:13:49,800 --> 00:13:52,320 Speaker 1: sure that your product or service is so darn good 270 00:13:52,800 --> 00:13:55,760 Speaker 1: that people want more and more of it or tell 271 00:13:55,760 --> 00:13:59,720 Speaker 1: other people about it. Very very important. Go set your 272 00:13:59,720 --> 00:14:02,120 Speaker 1: cup up to be in the reorder business, not just 273 00:14:02,200 --> 00:14:05,880 Speaker 1: the selling business. It's true, and I think that people 274 00:14:06,000 --> 00:14:12,800 Speaker 1: do underestimate just old fashioned hard work. I've hired people 275 00:14:13,280 --> 00:14:17,080 Speaker 1: that have been um waitresses or cocktail waitresses, or there 276 00:14:17,120 --> 00:14:20,320 Speaker 1: was a girl and a kid's like a kid's jewelry 277 00:14:20,400 --> 00:14:22,440 Speaker 1: store like a little arts and craft store, because the 278 00:14:22,480 --> 00:14:24,840 Speaker 1: woman was so nice and just so. I call it 279 00:14:24,880 --> 00:14:28,000 Speaker 1: a place of yes, like going the extra mile. And 280 00:14:28,040 --> 00:14:33,680 Speaker 1: I feel that people people underestimate just coming from a 281 00:14:33,720 --> 00:14:36,360 Speaker 1: place of yes, just someone who works hard. That is, 282 00:14:36,760 --> 00:14:38,880 Speaker 1: you can teach any skill in business. Mean, I can't 283 00:14:38,880 --> 00:14:40,680 Speaker 1: teach someone how to be a brain surgeon, but you 284 00:14:40,680 --> 00:14:43,320 Speaker 1: can teach pretty much any skill in business. But you 285 00:14:43,360 --> 00:14:46,680 Speaker 1: can't teach hard work and loyalty and that sort of 286 00:14:46,720 --> 00:14:49,440 Speaker 1: resilience you kind of Bethany, by the way, I want 287 00:14:49,440 --> 00:14:52,880 Speaker 1: to give you a little kudo. Uh, you've inspired others. 288 00:14:52,920 --> 00:14:57,160 Speaker 1: There's a young lady named Elizabeth Vargas who's on Well, 289 00:14:57,200 --> 00:14:58,760 Speaker 1: you were on a show in New York. She's on one. 290 00:14:58,800 --> 00:15:01,080 Speaker 1: I think it's Orange County. How us why she but 291 00:15:01,480 --> 00:15:06,640 Speaker 1: because what you did and excited her to introduce Vargas vodka. 292 00:15:07,120 --> 00:15:09,840 Speaker 1: And I think your inspiration on what you did years 293 00:15:09,880 --> 00:15:12,480 Speaker 1: before your success inspired her to do it. And she's 294 00:15:12,520 --> 00:15:15,120 Speaker 1: a great lady and it's a great product. And Uh, 295 00:15:15,160 --> 00:15:18,920 Speaker 1: it's interesting how one person does something great and somebody 296 00:15:18,920 --> 00:15:21,200 Speaker 1: else is inspired by it to want to be just 297 00:15:21,280 --> 00:15:23,680 Speaker 1: as great. So you're an inspiration to Others said that 298 00:15:24,160 --> 00:15:26,920 Speaker 1: Elizabeth Vargas Vargus of Vodka will be I think a 299 00:15:26,960 --> 00:15:30,280 Speaker 1: good thing. Hope is as successful as you were with yours. Well, 300 00:15:30,320 --> 00:15:33,040 Speaker 1: I appreciate that. Yeah, it's true. I was what people 301 00:15:33,120 --> 00:15:36,200 Speaker 1: used to be embarrassed people celebrities would never hold alcohol before. 302 00:15:36,480 --> 00:15:38,240 Speaker 1: And then when I did my deal with Beam, you 303 00:15:38,280 --> 00:15:40,120 Speaker 1: were working with Beam for a minute with Patron in 304 00:15:40,160 --> 00:15:42,200 Speaker 1: the beginning. That's correct, which is interesting. You know why 305 00:15:42,240 --> 00:15:44,080 Speaker 1: we left it? This is a good segment. Do you 306 00:15:44,080 --> 00:15:46,920 Speaker 1: know why we left Jim being May I tell you why? 307 00:15:47,400 --> 00:15:50,760 Speaker 1: Remember we were the first altar premium tequila. After being 308 00:15:50,760 --> 00:15:53,080 Speaker 1: with Jim Beam for a couple of years, we said, guys, 309 00:15:53,080 --> 00:15:57,160 Speaker 1: you're only doing like less than fifteen thousand cases a year. Uh, 310 00:15:57,160 --> 00:15:58,960 Speaker 1: And you've been with us for a few years now 311 00:15:59,000 --> 00:16:01,560 Speaker 1: and we think we you do a lot more. They 312 00:16:01,600 --> 00:16:04,320 Speaker 1: said to us, this is upper management. Guys, you may 313 00:16:04,360 --> 00:16:06,440 Speaker 1: want to leave us and go elsewhere, because I'm gonna 314 00:16:06,440 --> 00:16:08,360 Speaker 1: tell you the truth. And they said, the truth is this. 315 00:16:08,880 --> 00:16:11,600 Speaker 1: You got the best tequila in the world right now. 316 00:16:11,640 --> 00:16:14,240 Speaker 1: There's none better but people at that time it was 317 00:16:14,320 --> 00:16:18,320 Speaker 1: thirty seven bottle. People could buy it tequila for five 318 00:16:18,440 --> 00:16:20,600 Speaker 1: or six boots a bottle. They could buy these other 319 00:16:20,600 --> 00:16:23,280 Speaker 1: ones that are supposed to be premium for under fifteen dollars. 320 00:16:23,480 --> 00:16:26,440 Speaker 1: Guys shall never sell more. You will never sell more 321 00:16:26,880 --> 00:16:29,600 Speaker 1: than twenty thousand cases a year. I'm just telling you 322 00:16:29,640 --> 00:16:34,040 Speaker 1: the truth. We didn't believe him, so we uh part 323 00:16:34,040 --> 00:16:35,920 Speaker 1: of ways. They were nice people. We part of ways 324 00:16:35,960 --> 00:16:39,200 Speaker 1: and then went with another organization and built it. When 325 00:16:39,240 --> 00:16:42,200 Speaker 1: Patron was sold about two and a half years ago, 326 00:16:42,760 --> 00:16:47,720 Speaker 1: we were doing at that time approaching four million cases 327 00:16:47,720 --> 00:16:50,280 Speaker 1: a year. So another less of her people to learn 328 00:16:50,360 --> 00:16:53,240 Speaker 1: is when people tell you you're not gonna do as 329 00:16:53,240 --> 00:16:55,120 Speaker 1: good as you think you can do, and you're willing 330 00:16:55,160 --> 00:16:58,400 Speaker 1: to work to strive for it, don't listen to them 331 00:16:58,440 --> 00:17:02,080 Speaker 1: because they don't know. Who knows is you, your ambition 332 00:17:02,240 --> 00:17:05,320 Speaker 1: and where you could take it. Never give up and 333 00:17:05,359 --> 00:17:07,200 Speaker 1: never let anybody else. And that's another thing I want 334 00:17:07,200 --> 00:17:08,720 Speaker 1: to share with you if I can, and all your 335 00:17:08,760 --> 00:17:12,280 Speaker 1: listening audience. Another rule I have to being successful is 336 00:17:12,320 --> 00:17:15,800 Speaker 1: telling people be prepared when you start a business or 337 00:17:15,840 --> 00:17:19,360 Speaker 1: even with your business, now, be prepared for a lot 338 00:17:19,400 --> 00:17:22,520 Speaker 1: of rejection because you're gonna get it. People will say 339 00:17:22,560 --> 00:17:24,920 Speaker 1: you can't do it, This is not gonna happen, you're 340 00:17:24,960 --> 00:17:27,040 Speaker 1: not the right size, whatever, you don't have the money, 341 00:17:27,040 --> 00:17:29,160 Speaker 1: you don't have the marketing thing, all this stuff, right, 342 00:17:29,640 --> 00:17:31,639 Speaker 1: So here's that little rule. I just try and tell people, 343 00:17:31,920 --> 00:17:35,320 Speaker 1: if you're prepared for a lot of rejection, it's not 344 00:17:35,359 --> 00:17:37,720 Speaker 1: gonna hurt you. If people know they're gonna get a 345 00:17:37,760 --> 00:17:40,320 Speaker 1: lot of rejection, it goes off the top of their head. 346 00:17:40,359 --> 00:17:42,919 Speaker 1: It's like when I sold Encyclopedia's door to door in 347 00:17:42,960 --> 00:17:45,680 Speaker 1: my early twenties. You're knock on a hundred doors, maybe 348 00:17:45,680 --> 00:17:48,159 Speaker 1: you get through one. It's commissioned only, no leads for 349 00:17:48,240 --> 00:17:51,880 Speaker 1: callers Encyclopedia. But I was taught in those days it's 350 00:17:51,880 --> 00:17:54,040 Speaker 1: the one that knocks on a hundred and one door 351 00:17:54,680 --> 00:17:56,920 Speaker 1: that had a hundred slammed in front of them. Just 352 00:17:57,000 --> 00:17:59,600 Speaker 1: as enthusiastic and motivated as they were on the first 353 00:17:59,640 --> 00:18:02,160 Speaker 1: door eventure, you're going to make it. They're gonna get better, 354 00:18:02,240 --> 00:18:04,520 Speaker 1: better and better and better. And they were right. The 355 00:18:04,560 --> 00:18:08,920 Speaker 1: average of Cyclopedia salesman lasted three days. It's commission only. 356 00:18:09,280 --> 00:18:11,920 Speaker 1: Your training is one week. You're not paid for that. 357 00:18:12,320 --> 00:18:14,720 Speaker 1: Three days they're gone. I lasted three and a half 358 00:18:14,800 --> 00:18:17,679 Speaker 1: years because I believe what they said, and as I 359 00:18:17,720 --> 00:18:20,000 Speaker 1: did it. I found out that there's rejection, but I 360 00:18:20,040 --> 00:18:22,600 Speaker 1: remember what they said. I did not let it get me. 361 00:18:22,640 --> 00:18:25,000 Speaker 1: I was just as enthusiastic. And it's a good thing 362 00:18:25,040 --> 00:18:27,159 Speaker 1: for people to remember, you know, don't don't go with 363 00:18:27,240 --> 00:18:30,320 Speaker 1: other people. Tell you be enthusiastic and keep going with 364 00:18:30,359 --> 00:18:33,680 Speaker 1: your motivation and you get better as time goes on. Well, 365 00:18:33,720 --> 00:18:37,160 Speaker 1: I had the same exact experience. I was told by 366 00:18:37,400 --> 00:18:41,080 Speaker 1: ahead of cart Bacardi. I was told by Diagio et cetera. 367 00:18:41,160 --> 00:18:43,360 Speaker 1: They didn't like the idea of the skinny girl margaarita. 368 00:18:43,400 --> 00:18:46,560 Speaker 1: They didn't get it. Um, I just had one one flavor. 369 00:18:46,600 --> 00:18:47,920 Speaker 1: That was all I wanted to do. I just wanted 370 00:18:47,960 --> 00:18:49,760 Speaker 1: to be a spokesperson in one of these liquor companies. 371 00:18:49,800 --> 00:18:52,960 Speaker 1: I just like you, I had smaller goals. I was thinking, true, Oh, 372 00:18:52,960 --> 00:18:54,760 Speaker 1: I could make a couple of hundred thousand dollars being 373 00:18:54,800 --> 00:18:58,320 Speaker 1: a spokesperson, and nobody wanted to do and I thought, Okay, 374 00:18:58,320 --> 00:19:01,080 Speaker 1: I'll do it myself. And when I ended up doing it, 375 00:19:01,920 --> 00:19:05,280 Speaker 1: I had this lawyer who um said to me, do 376 00:19:05,280 --> 00:19:07,520 Speaker 1: you want to do a licensing deal or an equity deal? 377 00:19:07,760 --> 00:19:09,840 Speaker 1: And I said, I don't even know what that is. 378 00:19:09,920 --> 00:19:11,560 Speaker 1: And he said, well, licensing you get the money now, 379 00:19:11,600 --> 00:19:13,919 Speaker 1: but equity you own it. It's your blood, sweat and tears, 380 00:19:14,320 --> 00:19:16,600 Speaker 1: and you know it's more risk but more reward. And 381 00:19:16,600 --> 00:19:18,480 Speaker 1: I said, okay, I'll take that one, because this is 382 00:19:18,520 --> 00:19:21,359 Speaker 1: my ace in the whole. But I literally was told 383 00:19:21,359 --> 00:19:24,159 Speaker 1: by the guy from Bacardi. You listen, there are no 384 00:19:24,680 --> 00:19:27,560 Speaker 1: there are no monster brands right now in liquor. It's 385 00:19:27,560 --> 00:19:30,200 Speaker 1: hard to break through. You don't know what you're talking about, 386 00:19:30,720 --> 00:19:32,840 Speaker 1: and this isn't gonna happen. And I was told that 387 00:19:32,920 --> 00:19:35,359 Speaker 1: by so many people. But you can feel it. Not 388 00:19:35,440 --> 00:19:37,240 Speaker 1: about everything, by the way, I don't think every idea 389 00:19:37,280 --> 00:19:39,080 Speaker 1: is a good idea, and I don't think everything should 390 00:19:39,080 --> 00:19:41,120 Speaker 1: be pushed to the end. But when you have that 391 00:19:41,160 --> 00:19:43,080 Speaker 1: fire in you and you have that feeling and you 392 00:19:43,200 --> 00:19:46,480 Speaker 1: just know you've got something, you have owe, it's yourself 393 00:19:46,520 --> 00:19:49,119 Speaker 1: to go all the way with it. Same language, we 394 00:19:49,160 --> 00:19:52,879 Speaker 1: are speaking the same language with that philosophy. No money 395 00:19:52,880 --> 00:19:56,080 Speaker 1: for advertising, no money for promotion. I went door to 396 00:19:56,160 --> 00:19:59,439 Speaker 1: door of Ventura Boulevard in North Hollywood, knocking on salon 397 00:19:59,560 --> 00:20:02,600 Speaker 1: selting product on the back of my car because we 398 00:20:02,680 --> 00:20:05,359 Speaker 1: believe we get somewhere. We would do whatever it took. 399 00:20:06,160 --> 00:20:09,600 Speaker 1: It's unbelievable. Do you think what percentage lucky and what 400 00:20:09,680 --> 00:20:12,600 Speaker 1: percentage smart do you think you are? I would say 401 00:20:12,640 --> 00:20:15,320 Speaker 1: probably more lucky than smart. I think I'm wise in 402 00:20:15,359 --> 00:20:19,760 Speaker 1: many areas and became smarter as I started building my business. 403 00:20:20,040 --> 00:20:21,639 Speaker 1: A lot of it was luck, but a lot of 404 00:20:21,720 --> 00:20:24,600 Speaker 1: luck has something to do with what you believe in. 405 00:20:25,040 --> 00:20:29,000 Speaker 1: Being enthusiastic, have a drive, believe in yourself, believe there 406 00:20:29,119 --> 00:20:31,120 Speaker 1: is a God and he's with you there if you're 407 00:20:31,119 --> 00:20:32,680 Speaker 1: going out, you know, I don't want to get religious 408 00:20:32,680 --> 00:20:34,879 Speaker 1: on anybody. I won't, but there is there is a 409 00:20:34,920 --> 00:20:37,399 Speaker 1: spirit there that if you believe in you're a good person, 410 00:20:37,440 --> 00:20:40,280 Speaker 1: you help others out along the way. So good energy 411 00:20:40,359 --> 00:20:44,080 Speaker 1: comes your way. Even if you help out without money, volunteering, time, whatever. 412 00:20:44,440 --> 00:20:47,760 Speaker 1: You pull in all this energy and that energy puts 413 00:20:47,760 --> 00:20:50,399 Speaker 1: you forth. And if you have the enthusiasm on what 414 00:20:50,440 --> 00:20:52,760 Speaker 1: you're doing and you believe in it, and you know 415 00:20:52,840 --> 00:20:55,560 Speaker 1: there's more energy coming from the universe to you, it 416 00:20:55,640 --> 00:20:58,280 Speaker 1: gives you an extra little bump and maybe that creates 417 00:20:58,320 --> 00:21:00,800 Speaker 1: something that we call luck. A dear friend of mine 418 00:21:00,880 --> 00:21:03,320 Speaker 1: is Roger Daltrey, who's the head singer of the who 419 00:21:03,840 --> 00:21:06,719 Speaker 1: my buddy for thirty five forty years. He told me 420 00:21:06,800 --> 00:21:09,680 Speaker 1: every year for several years. J p All, I wish 421 00:21:09,720 --> 00:21:12,280 Speaker 1: upon used to be lucky. That's what I wish upon you. 422 00:21:12,320 --> 00:21:14,600 Speaker 1: Whatever it takes to be lucky, Let's do it. And 423 00:21:14,680 --> 00:21:17,040 Speaker 1: luck isn't just well, you have a roll of the dice, 424 00:21:17,080 --> 00:21:19,080 Speaker 1: so you're lucky there. It has a lot to do 425 00:21:19,119 --> 00:21:21,280 Speaker 1: with how you live your life, your energy, what you 426 00:21:21,320 --> 00:21:24,200 Speaker 1: do for others, and what you pull in. The universe 427 00:21:24,200 --> 00:21:27,680 Speaker 1: works that way. I agree karma and energy and I've 428 00:21:27,720 --> 00:21:40,040 Speaker 1: got do agree that the universe here's everything, so not 429 00:21:40,040 --> 00:21:42,159 Speaker 1: not in the beginning. I know you felt like you 430 00:21:42,200 --> 00:21:44,320 Speaker 1: were failing in the beginning of times. But since you 431 00:21:44,760 --> 00:21:47,359 Speaker 1: made money, since you are already successful, have you had 432 00:21:47,400 --> 00:21:50,320 Speaker 1: any failures at a bigger level, like things that you 433 00:21:50,400 --> 00:21:53,120 Speaker 1: really thought were gonna happen? But just you are off 434 00:21:54,160 --> 00:21:57,560 Speaker 1: cert I certainly did you better believe it obviously. Paul 435 00:21:57,600 --> 00:22:00,280 Speaker 1: Mitchell a great success. I'll have that for the rest 436 00:22:00,320 --> 00:22:03,359 Speaker 1: of my life. I'll never sell that company. Patron John 437 00:22:03,400 --> 00:22:06,760 Speaker 1: Paul Pitt Rocket thinks of this nature. Okay, But along 438 00:22:06,760 --> 00:22:08,439 Speaker 1: the way there were other companies. I try to get 439 00:22:08,480 --> 00:22:13,120 Speaker 1: into telecommunications reselling time that didn't work well at all. 440 00:22:13,160 --> 00:22:15,160 Speaker 1: I try and get the boat business, lost a lot 441 00:22:15,200 --> 00:22:18,360 Speaker 1: of money there. I've tried to get into several businesses 442 00:22:18,640 --> 00:22:20,399 Speaker 1: that I thought would be, oh maybe you know, the 443 00:22:20,440 --> 00:22:23,320 Speaker 1: next Paul Mitchell or the next Patron whatever, and I 444 00:22:23,359 --> 00:22:25,760 Speaker 1: feeled at it. Okay, I filled that it and it 445 00:22:25,840 --> 00:22:27,760 Speaker 1: did not work out, but it was at the time, 446 00:22:27,800 --> 00:22:30,720 Speaker 1: Thank god, I knew, get out. You're wasting your time here. 447 00:22:31,000 --> 00:22:33,120 Speaker 1: You can't dedicate all your time to this. The other 448 00:22:33,200 --> 00:22:35,880 Speaker 1: people are, they're not doing right. Pull out. So yes, 449 00:22:35,920 --> 00:22:37,840 Speaker 1: I've had quite a few losses, but I had enough 450 00:22:37,840 --> 00:22:40,560 Speaker 1: wins that more than compensated. Yes, but you cut bait, 451 00:22:40,680 --> 00:22:43,480 Speaker 1: and do you feel that it was your your your 452 00:22:43,600 --> 00:22:45,480 Speaker 1: instinct about it was off, the climate was off, the 453 00:22:45,520 --> 00:22:47,480 Speaker 1: partners were off, or just like, you're not going to 454 00:22:47,600 --> 00:22:49,960 Speaker 1: hit every home run, that's just what it is. Well 455 00:22:50,119 --> 00:22:52,040 Speaker 1: one is you're not gonna at every home run. And 456 00:22:52,160 --> 00:22:54,960 Speaker 1: number two, shame on me. I left the running of 457 00:22:54,960 --> 00:22:56,960 Speaker 1: the coming up to others and didn't check on on 458 00:22:57,000 --> 00:22:59,119 Speaker 1: a regular basis. And I've done that. I would have 459 00:22:59,160 --> 00:23:01,359 Speaker 1: pulled out earlier. Okay, got it all right, Well that's 460 00:23:01,359 --> 00:23:03,960 Speaker 1: a good lesson for people. So I know that you 461 00:23:04,080 --> 00:23:06,840 Speaker 1: almost sold Patron, but you ultimately went with your gut. 462 00:23:06,920 --> 00:23:10,480 Speaker 1: It's funny because I sold the Skinny Girl cocktails because 463 00:23:10,520 --> 00:23:13,000 Speaker 1: I went with my gut. There are certain times that 464 00:23:13,080 --> 00:23:16,400 Speaker 1: you have to really think and think about it again, 465 00:23:16,400 --> 00:23:18,080 Speaker 1: a massage you and walk away from it and come 466 00:23:18,080 --> 00:23:20,720 Speaker 1: back to it and really ultimately find your gut. Because 467 00:23:20,720 --> 00:23:23,280 Speaker 1: people think it's just in your stomach. It's not. You 468 00:23:23,320 --> 00:23:24,960 Speaker 1: have to kind of massage you. In my opinion, I 469 00:23:25,000 --> 00:23:26,919 Speaker 1: want to hear what you have to say. So I 470 00:23:27,000 --> 00:23:29,320 Speaker 1: decided to sell because of my gut, but found it. 471 00:23:29,440 --> 00:23:32,560 Speaker 1: I love it. Bethany, you are so right. Go with 472 00:23:32,600 --> 00:23:34,680 Speaker 1: your heart, your gut, your heart, go with your heart 473 00:23:34,720 --> 00:23:37,280 Speaker 1: what you feel. When I didn't want to sell Patrone, 474 00:23:37,280 --> 00:23:39,320 Speaker 1: but they may be an offer I couldn't refuse, I said, 475 00:23:39,359 --> 00:23:41,560 Speaker 1: you know what, in my in my heart, it says 476 00:23:41,600 --> 00:23:44,240 Speaker 1: this is the thing to do. So obviously I got 477 00:23:44,240 --> 00:23:46,480 Speaker 1: more money than you know for the company than any 478 00:23:46,520 --> 00:23:49,199 Speaker 1: alcohol cupan ever got the history of alcohol. But it 479 00:23:49,280 --> 00:23:50,600 Speaker 1: was the time for me to do that. And I 480 00:23:50,680 --> 00:23:54,240 Speaker 1: knew that who I sold my seventy percent to would 481 00:23:54,280 --> 00:23:56,720 Speaker 1: build it even bigger, and that they gave me plenty 482 00:23:56,720 --> 00:23:59,199 Speaker 1: of money for me, my family, my charities and all 483 00:23:59,240 --> 00:24:01,199 Speaker 1: the work that I'm doing on the planet, you know, 484 00:24:01,280 --> 00:24:03,160 Speaker 1: for the rest of my life, and I could pay 485 00:24:03,240 --> 00:24:05,480 Speaker 1: more attention to my philanthropy, which is what I do 486 00:24:05,640 --> 00:24:08,840 Speaker 1: right now. So I knew in my heart and call 487 00:24:08,880 --> 00:24:11,119 Speaker 1: it your gut, your heart, it was the thing to do. 488 00:24:11,400 --> 00:24:13,639 Speaker 1: It was and uh, and that's why I did it. 489 00:24:14,080 --> 00:24:17,440 Speaker 1: Do you work really hard? Now? How hard you work, Bethany? 490 00:24:17,600 --> 00:24:21,119 Speaker 1: I stopped working in when I started Paul Mitchell and 491 00:24:21,200 --> 00:24:23,640 Speaker 1: slept in my car. And here's what I mean by that, 492 00:24:24,240 --> 00:24:26,840 Speaker 1: I love what I was doing. When you love what 493 00:24:26,960 --> 00:24:29,440 Speaker 1: you're doing, you're not doing it anymore. Am I still 494 00:24:29,480 --> 00:24:32,760 Speaker 1: involved in businesses, overseeing the especially investments, of course I am, 495 00:24:33,080 --> 00:24:37,000 Speaker 1: But the majority of my time is spent in philanthropic work, 496 00:24:37,280 --> 00:24:40,920 Speaker 1: whether it's building whole communities for homeless, working with the 497 00:24:41,000 --> 00:24:43,280 Speaker 1: Sea Shepherd to save the whales and the dolphins and 498 00:24:43,320 --> 00:24:46,600 Speaker 1: the sharks on the open seas, feeding people with grow appolation, 499 00:24:46,720 --> 00:24:48,439 Speaker 1: let them have their own gardens. And I could go 500 00:24:48,480 --> 00:24:51,000 Speaker 1: on and on and on, and that really thrills me. 501 00:24:51,040 --> 00:24:53,280 Speaker 1: And I found out in life that whether you do 502 00:24:53,320 --> 00:24:55,400 Speaker 1: it a little bit or whether you do it a lot, 503 00:24:55,800 --> 00:25:00,280 Speaker 1: whenever you do something for somebody else and ask absolute 504 00:25:00,600 --> 00:25:04,879 Speaker 1: nothing in return. It's the greatest high you'll ever get, 505 00:25:05,440 --> 00:25:08,280 Speaker 1: higher than anything you'll ever smoke. And I'm a child 506 00:25:08,320 --> 00:25:10,320 Speaker 1: of the sixties, so I know what high is. But 507 00:25:10,560 --> 00:25:12,360 Speaker 1: you can't smoke anything to get you that high. I mean, 508 00:25:12,359 --> 00:25:14,960 Speaker 1: it's just like, Wow, I did something for someone else. 509 00:25:14,960 --> 00:25:17,200 Speaker 1: I wanted nothing in return, but it maybe feel great. 510 00:25:17,560 --> 00:25:19,600 Speaker 1: So I do that most time. I'm into it. And 511 00:25:19,640 --> 00:25:22,840 Speaker 1: I also you meet the most fascinating people. And it's 512 00:25:22,840 --> 00:25:24,879 Speaker 1: funny because I'm thinking of you know, your know, the 513 00:25:24,880 --> 00:25:28,679 Speaker 1: hairdresser world. They're the best tippers. Waitresses are the best tippers. 514 00:25:28,680 --> 00:25:31,080 Speaker 1: And I'll say that the people who donate their time 515 00:25:31,480 --> 00:25:35,639 Speaker 1: to philanthropy are not rich people. They are yoga teachers, 516 00:25:35,640 --> 00:25:39,960 Speaker 1: school teachers, nurses, hairdressers, waitresses. And that's fascinating because it's 517 00:25:40,000 --> 00:25:42,920 Speaker 1: just really just regular normal people that want to help. 518 00:25:43,000 --> 00:25:45,359 Speaker 1: So I love what you're doing. I think it's amazing. 519 00:25:45,400 --> 00:25:48,240 Speaker 1: You sound like a beautiful person inside and out, and 520 00:25:48,320 --> 00:25:50,720 Speaker 1: I just want to ask too. I think a couple 521 00:25:50,760 --> 00:25:53,520 Speaker 1: more questions. One is what is your title in your household? 522 00:25:53,520 --> 00:25:55,360 Speaker 1: If you had to give yourself a title, you're the president, 523 00:25:55,440 --> 00:25:58,520 Speaker 1: the CEO, the CEO, what's your title in your household? 524 00:25:59,480 --> 00:26:04,879 Speaker 1: Just just dad or JP? You know my friends combines JP. 525 00:26:05,080 --> 00:26:08,560 Speaker 1: My friends called me JP but dad, and occasionally they 526 00:26:08,640 --> 00:26:11,040 Speaker 1: we say hey you, and I'll turn around and laugh. 527 00:26:11,800 --> 00:26:15,000 Speaker 1: What is your just? Your overall mantra? I mean mine 528 00:26:15,080 --> 00:26:16,600 Speaker 1: is to come from a place of yes. So what's 529 00:26:16,600 --> 00:26:21,679 Speaker 1: your overall mantra? Success unshared is failure? And if something 530 00:26:21,760 --> 00:26:24,600 Speaker 1: negative enters your mind, say that's not part of my 531 00:26:24,640 --> 00:26:26,960 Speaker 1: life and don't think about it. Whatever you give thought 532 00:26:27,000 --> 00:26:30,720 Speaker 1: to crows. So my mantra is success unshared is failure, 533 00:26:30,760 --> 00:26:32,520 Speaker 1: and keep the negative out of your mind by just 534 00:26:32,560 --> 00:26:34,199 Speaker 1: saying you don't belong here, Get out of here and 535 00:26:34,240 --> 00:26:37,840 Speaker 1: start thinking about something more loving. Success unshared is failure. 536 00:26:38,000 --> 00:26:40,240 Speaker 1: And if you don't share the goodness in life and 537 00:26:40,240 --> 00:26:43,280 Speaker 1: you clogged it up with things that aren't positive, then 538 00:26:43,320 --> 00:26:46,160 Speaker 1: you can't really share your success and shared his failure. 539 00:26:46,800 --> 00:26:48,720 Speaker 1: I love it. I love it. That's the diet everyone 540 00:26:48,760 --> 00:26:51,440 Speaker 1: should be starting right now, the happiness diet. I love it. 541 00:26:51,880 --> 00:26:54,800 Speaker 1: Thank you so much for your time. I appreciate you, 542 00:26:54,880 --> 00:26:58,720 Speaker 1: deserve everything that you've achieved, and give my love to 543 00:26:58,760 --> 00:27:02,919 Speaker 1: your family and uh, it's amazing, Bethany, you rock and 544 00:27:03,200 --> 00:27:05,480 Speaker 1: I'm here in Austin, Texas, so we don't travel much 545 00:27:05,520 --> 00:27:07,840 Speaker 1: these days because of the virus going on, and I 546 00:27:07,880 --> 00:27:09,840 Speaker 1: believe you're on the East Coast. I just think that 547 00:27:09,840 --> 00:27:11,879 Speaker 1: if I'm ever out your way, which I will be again, 548 00:27:12,359 --> 00:27:13,840 Speaker 1: I'd love to say a lot to you and maybe 549 00:27:13,880 --> 00:27:16,960 Speaker 1: have a margarita with you. I would love that, let's 550 00:27:16,960 --> 00:27:19,920 Speaker 1: have a skinny margarita together, but let's do it. And um, 551 00:27:19,960 --> 00:27:23,120 Speaker 1: I love Austin and my boyfriend loves Austin, so I'd 552 00:27:23,119 --> 00:27:25,800 Speaker 1: love to come. Alright, Bethany, Peace, love and happiness you too. 553 00:27:30,280 --> 00:27:33,720 Speaker 1: So that was Jean Paul Gregoria. Uh, such a success story, 554 00:27:34,320 --> 00:27:38,560 Speaker 1: such a life immigrant parents lived in his car, created 555 00:27:38,600 --> 00:27:43,000 Speaker 1: Paul Mitchell created the really the first ever ultra premium 556 00:27:43,000 --> 00:27:47,720 Speaker 1: tequila and patrone, which is remarkable, and you know, just 557 00:27:47,960 --> 00:27:51,040 Speaker 1: deserves to be a self made billionaire. Really a rags 558 00:27:51,080 --> 00:27:54,040 Speaker 1: to richest story. But I know that you read on 559 00:27:54,119 --> 00:27:57,960 Speaker 1: paper when someone's philanthropic, and not until you talk to 560 00:27:58,000 --> 00:27:59,720 Speaker 1: someone do you really understand who they are. And I 561 00:27:59,720 --> 00:28:03,440 Speaker 1: had no preconceived notion of of of who Jean Paul was. 562 00:28:03,480 --> 00:28:05,919 Speaker 1: And he looks slick, he looks Hollywood, to be honest, 563 00:28:06,000 --> 00:28:09,879 Speaker 1: and he could not be nicer, like so sweet, so loving, 564 00:28:10,440 --> 00:28:14,360 Speaker 1: really seems so caring and just has the right ideas 565 00:28:14,359 --> 00:28:16,879 Speaker 1: in mind about giving back and it was almost like 566 00:28:16,920 --> 00:28:21,240 Speaker 1: he was doing um a really like loving self help 567 00:28:21,359 --> 00:28:23,960 Speaker 1: slash business seminar. And it was amazing because there was 568 00:28:24,000 --> 00:28:28,080 Speaker 1: so much takeaway and it just goes to show. I 569 00:28:28,119 --> 00:28:30,280 Speaker 1: know it sounds ridiculous, but the one thing that everyone 570 00:28:30,280 --> 00:28:33,160 Speaker 1: has in common that comes on here it's super successful 571 00:28:33,240 --> 00:28:37,400 Speaker 1: is they just really understand hard work from the beginning, 572 00:28:37,400 --> 00:28:40,040 Speaker 1: like there are no shortcuts. And I keep repeating this 573 00:28:40,480 --> 00:28:42,640 Speaker 1: and I know, but you know the difference. You know 574 00:28:43,200 --> 00:28:45,480 Speaker 1: when you've got a great idea and you're hustling and 575 00:28:45,480 --> 00:28:47,680 Speaker 1: you're talking and you're moving papers around the desk, and 576 00:28:47,760 --> 00:28:50,160 Speaker 1: you know when you're really working, when you're working and 577 00:28:50,160 --> 00:28:52,880 Speaker 1: you're working smart and it's working. So I just love 578 00:28:53,000 --> 00:28:57,080 Speaker 1: the confirmation and the reinforcement of the principles that really 579 00:28:57,120 --> 00:29:00,960 Speaker 1: are the only reason that I'm successful. UM. I love 580 00:29:01,040 --> 00:29:03,880 Speaker 1: talking about you know a little bit of luck, but 581 00:29:04,400 --> 00:29:06,080 Speaker 1: what you do with it and how you use it 582 00:29:06,120 --> 00:29:08,520 Speaker 1: and if you're passionate about something and going with your 583 00:29:08,560 --> 00:29:10,360 Speaker 1: gut and how to make decisions and I think all 584 00:29:10,400 --> 00:29:12,280 Speaker 1: these things you can put these all together in a 585 00:29:12,320 --> 00:29:15,760 Speaker 1: nice pie and figure out what your business path is. 586 00:29:16,000 --> 00:29:19,680 Speaker 1: So I'm just loving the way this is all shaping together, 587 00:29:19,720 --> 00:29:22,000 Speaker 1: and I'm loving the differences in all these people, so 588 00:29:22,040 --> 00:29:27,240 Speaker 1: many successful billionaires that we've spoken to that have such 589 00:29:27,280 --> 00:29:30,400 Speaker 1: different paths, but really just a couple of principles that 590 00:29:30,640 --> 00:29:33,280 Speaker 1: everyone has in common, a couple of practices that everyone 591 00:29:33,320 --> 00:29:35,160 Speaker 1: has in common. And so I hope we keep hearing that, 592 00:29:35,200 --> 00:29:37,640 Speaker 1: because then we'll really just be able to write our 593 00:29:38,160 --> 00:29:40,400 Speaker 1: five to ten rules to success and go get it. 594 00:29:40,840 --> 00:29:45,680 Speaker 1: Thank you so much, Please remember to review, rate, and subscribe, 595 00:29:46,240 --> 00:29:56,200 Speaker 1: and I can't wait to talk to you again. Just 596 00:29:56,440 --> 00:30:00,440 Speaker 1: Be is hosted by me Bethany Frankel. Are managing producer 597 00:30:00,520 --> 00:30:03,880 Speaker 1: is Fiona Smith, and our producer is Stephanie Stender. Sarah 598 00:30:03,960 --> 00:30:07,240 Speaker 1: Katnak is our assistant producer, and our development Executive is 599 00:30:07,400 --> 00:30:10,960 Speaker 1: Nayantara Boy. Just vias a production of the Real Productions 600 00:30:11,000 --> 00:30:14,400 Speaker 1: and Endeavor Content. This episode was mixed by Sam Bear. 601 00:30:14,800 --> 00:30:17,080 Speaker 1: To catch more moments from the show, follow us on 602 00:30:17,160 --> 00:30:22,880 Speaker 1: Instagram at Just Be with Bethany