1 00:00:02,000 --> 00:00:05,000 Speaker 1: Welcome to the solid verbal ull. 2 00:00:05,320 --> 00:00:08,119 Speaker 2: For me, I'm a man, I'm forty. 3 00:00:08,240 --> 00:00:10,119 Speaker 1: I've heard so many players say, well, I want to 4 00:00:10,119 --> 00:00:10,640 Speaker 1: be happy. 5 00:00:10,760 --> 00:00:12,040 Speaker 2: You want to be happy for a day? 6 00:00:12,480 --> 00:00:13,640 Speaker 1: Edo State is that? 7 00:00:13,680 --> 00:00:14,360 Speaker 3: Whoa? Whoa? 8 00:00:14,920 --> 00:00:22,520 Speaker 2: And Dan and Tie Dan Robinstein, welcome back to the show, 9 00:00:22,600 --> 00:00:27,000 Speaker 2: my good friend. As people are listening to this, yeah, 10 00:00:27,080 --> 00:00:32,000 Speaker 2: to give too much away, you are actually not here. 11 00:00:33,280 --> 00:00:37,640 Speaker 2: Whoa time shift? You are not here. We're recording this 12 00:00:37,680 --> 00:00:40,560 Speaker 2: a few days in advance. You are spending some time 13 00:00:40,680 --> 00:00:44,479 Speaker 2: away from the home studio this week. Yeah, so this 14 00:00:44,600 --> 00:00:50,120 Speaker 2: episode and next episode I've been pre recorded according these 15 00:00:50,159 --> 00:00:53,640 Speaker 2: on the Friday before. Hopefully that doesn't give too much away, 16 00:00:53,760 --> 00:00:56,200 Speaker 2: doesn't ruin any of the mystique. We've got two great 17 00:00:56,240 --> 00:01:00,160 Speaker 2: episodes planned this week. On today's episode, or do in 18 00:01:00,200 --> 00:01:03,440 Speaker 2: our annual college football business update with our great friend 19 00:01:03,680 --> 00:01:08,760 Speaker 2: Matt Brown from Extra Points MB dot com. Never is 20 00:01:08,840 --> 00:01:12,080 Speaker 2: there a dull moment in the world of college football business. 21 00:01:12,200 --> 00:01:15,280 Speaker 2: I know it is not the preferred topic, certainly not 22 00:01:15,440 --> 00:01:17,760 Speaker 2: between you and I and definitely not out there in 23 00:01:17,800 --> 00:01:20,360 Speaker 2: the verballer hood. But if we are trying to paint 24 00:01:20,360 --> 00:01:24,720 Speaker 2: a waite episode time a complete picture for what is 25 00:01:24,760 --> 00:01:27,119 Speaker 2: going on, we'd be remiss to at least not bring 26 00:01:27,160 --> 00:01:30,240 Speaker 2: this up. So Matt's gonna be here momentarily. We're going 27 00:01:30,280 --> 00:01:32,839 Speaker 2: to talk through everything that's going on in and around 28 00:01:32,880 --> 00:01:35,600 Speaker 2: the world of college football business on today's show. 29 00:01:36,040 --> 00:01:38,840 Speaker 1: Oh I think, yeah, Look, everybody likes talking about football 30 00:01:38,959 --> 00:01:41,720 Speaker 1: nerd stuff, as you know, as often as humanly possible. 31 00:01:41,800 --> 00:01:45,520 Speaker 1: But no, I think this topic is fascinating. Obviously, with 32 00:01:45,959 --> 00:01:49,720 Speaker 1: the uncertainty surrounding literally every area of the business of 33 00:01:49,720 --> 00:01:53,120 Speaker 1: college sports, in college football, that to have somebody on 34 00:01:53,200 --> 00:01:55,360 Speaker 1: who does this day in and day out, I think 35 00:01:55,720 --> 00:02:00,440 Speaker 1: is prudent four dollar word. So I'm very excited for 36 00:02:00,440 --> 00:02:01,000 Speaker 1: this episode. 37 00:02:01,120 --> 00:02:05,240 Speaker 2: Yeah, and what I say, it's not our favorite subject. 38 00:02:05,680 --> 00:02:06,720 Speaker 1: Yeah, I know what you're saying. 39 00:02:06,800 --> 00:02:10,440 Speaker 2: That doesn't mean it's not interesting. I'm very interested in 40 00:02:10,480 --> 00:02:12,359 Speaker 2: this stuff. But you know this because you read the 41 00:02:12,360 --> 00:02:16,440 Speaker 2: emails too. It's a very fine line to walk between 42 00:02:17,120 --> 00:02:21,000 Speaker 2: presenting something that is actually interesting and that people actually 43 00:02:21,040 --> 00:02:25,600 Speaker 2: will care about, and you know, not making it feel 44 00:02:25,639 --> 00:02:28,600 Speaker 2: like we're just doom scrolling college football, right, you know, 45 00:02:28,600 --> 00:02:33,359 Speaker 2: because there's also another side of the coin that again 46 00:02:33,440 --> 00:02:38,000 Speaker 2: people feel programs are being left behind, like it's all 47 00:02:38,040 --> 00:02:41,080 Speaker 2: about money, like it's gone to a place that it 48 00:02:41,120 --> 00:02:43,960 Speaker 2: wasn't when we were much younger college football fans. So 49 00:02:44,000 --> 00:02:46,840 Speaker 2: that is the balance that we try to walk when 50 00:02:46,840 --> 00:02:49,559 Speaker 2: we talk about these subjects. I'm sure it is amplified 51 00:02:49,600 --> 00:02:52,200 Speaker 2: to a much greater degree with Matt in his beat 52 00:02:52,400 --> 00:02:54,520 Speaker 2: because of the types of things that he's talking through. 53 00:02:54,960 --> 00:02:57,240 Speaker 2: He just does a really good job of articulating these 54 00:02:57,240 --> 00:02:59,520 Speaker 2: things in a way that we can understand as too 55 00:02:59,560 --> 00:03:01,840 Speaker 2: dumb dumb. So that's why we bring it on every year, 56 00:03:02,800 --> 00:03:04,200 Speaker 2: not the least of which is he's one of our 57 00:03:04,200 --> 00:03:07,080 Speaker 2: best friends in the whole world. But he knows the 58 00:03:07,080 --> 00:03:09,160 Speaker 2: stuff inside out. So we're gonna have Matt Brown on 59 00:03:09,200 --> 00:03:14,200 Speaker 2: here momentarily. We appreciate everybody stopping on Buy Solidverbal at 60 00:03:14,240 --> 00:03:17,480 Speaker 2: gmail dot com if you have thoughts on what Matt 61 00:03:17,520 --> 00:03:21,600 Speaker 2: has to say or thoughts of your own over the 62 00:03:21,639 --> 00:03:23,919 Speaker 2: state of college football. I'd love to hear about that. 63 00:03:24,360 --> 00:03:26,720 Speaker 2: Hit follow, hit subscribe if you have yet to do so, 64 00:03:26,760 --> 00:03:28,720 Speaker 2: and of course, for ballers dot com is where you 65 00:03:28,720 --> 00:03:32,520 Speaker 2: can go to support what Dan and I do. Agree 66 00:03:32,800 --> 00:03:35,200 Speaker 2: all right, Dan joining us Now we do it once 67 00:03:35,280 --> 00:03:38,680 Speaker 2: a year, we have the annual College Football Business Update. 68 00:03:38,960 --> 00:03:41,280 Speaker 2: We would think of no one better to invite on 69 00:03:41,480 --> 00:03:44,960 Speaker 2: to engage in discussion around this very issue with us 70 00:03:45,320 --> 00:03:48,320 Speaker 2: than our good friend Matt Brown from Extra Points with 71 00:03:48,600 --> 00:03:52,760 Speaker 2: Matt Brown Extra Points MB dot com. I should add 72 00:03:52,800 --> 00:03:56,560 Speaker 2: that before we hit go on the recording here, the 73 00:03:56,640 --> 00:03:59,800 Speaker 2: two of you were involved in a rather deep discussion 74 00:04:00,560 --> 00:04:05,800 Speaker 2: singing the praises of Milwaukee, Wisconsin too Midwesterners talking shop. 75 00:04:05,920 --> 00:04:09,400 Speaker 2: I cannot relate at all. But if you guys just 76 00:04:09,440 --> 00:04:11,640 Speaker 2: want to take it in a Milwaukee direction, make this 77 00:04:11,720 --> 00:04:13,680 Speaker 2: in Milwaukee cast sure. 78 00:04:13,760 --> 00:04:17,599 Speaker 1: I it's just called It's cream City, tie, It's it's great. 79 00:04:17,720 --> 00:04:21,480 Speaker 1: Milwaukee is a hidden gem of the United States of America, 80 00:04:21,800 --> 00:04:26,279 Speaker 1: and anybody who has been there likely agrees. Unless you 81 00:04:26,320 --> 00:04:29,760 Speaker 1: are deeply lactose intolerance, you're probably going to have a 82 00:04:29,800 --> 00:04:35,440 Speaker 1: good time. There's there's something for everybody colin Milwaukee. I 83 00:04:35,560 --> 00:04:35,840 Speaker 1: like it. 84 00:04:36,800 --> 00:04:40,760 Speaker 3: I'm with you. There's there's very few like regional Midwestern 85 00:04:40,800 --> 00:04:43,560 Speaker 3: cities that I am am not willing to gas up 86 00:04:43,600 --> 00:04:46,800 Speaker 3: on the air here. But we're joking about this before this, 87 00:04:47,000 --> 00:04:50,000 Speaker 3: before the show, I did part of my honeymoon in Milwaukee, 88 00:04:50,040 --> 00:04:52,120 Speaker 3: and part of that was because when I got married, 89 00:04:52,160 --> 00:04:54,320 Speaker 3: I think I had seven hundred dollars on my checking account. 90 00:04:54,400 --> 00:04:57,600 Speaker 3: So it's not like Bermudo was really on the table. 91 00:04:58,040 --> 00:05:00,359 Speaker 3: But it's a great it's a great time if you 92 00:05:00,560 --> 00:05:05,039 Speaker 3: like encased meats, if you enjoy beverages adult or otherwise, 93 00:05:05,440 --> 00:05:08,239 Speaker 3: if you like I would like an old world, big 94 00:05:08,279 --> 00:05:11,240 Speaker 3: city experience. But also the opportunity to park my car 95 00:05:11,680 --> 00:05:14,560 Speaker 3: friends Milwaukee is right there. And then if you're in 96 00:05:14,640 --> 00:05:16,400 Speaker 3: Chicago and you're driving up to Milwaukee, you know what 97 00:05:16,440 --> 00:05:19,240 Speaker 3: you get on the way. The Mars Cheese Castle. Yep, 98 00:05:19,320 --> 00:05:21,880 Speaker 3: which is why I think one of America's most important 99 00:05:21,880 --> 00:05:23,680 Speaker 3: civic institution a cheese castle. 100 00:05:24,320 --> 00:05:28,000 Speaker 1: Yeah, it's a giant cheese emporium, but it's in a 101 00:05:28,200 --> 00:05:31,800 Speaker 1: castle shaped visage. I don't know what to call it, 102 00:05:31,839 --> 00:05:34,520 Speaker 1: but yes, you see it from the interstate and it's 103 00:05:34,560 --> 00:05:35,839 Speaker 1: called the Mars Cheese Castle. 104 00:05:35,839 --> 00:05:38,600 Speaker 2: I'm envisioning like medieval times, but for cheese. 105 00:05:39,400 --> 00:05:41,880 Speaker 3: It's not just medieval times. But for cheese you can 106 00:05:41,960 --> 00:05:43,000 Speaker 3: also get alcohol. 107 00:05:43,600 --> 00:05:44,360 Speaker 1: Yeah that's true. 108 00:05:44,440 --> 00:05:46,120 Speaker 2: Well you need the beer with the cheese. 109 00:05:45,920 --> 00:05:50,120 Speaker 3: Right sure, or or or moonshine or spirits if you will, 110 00:05:50,120 --> 00:05:53,400 Speaker 3: And then every bit of like tourist trap, you know, 111 00:05:53,720 --> 00:05:58,440 Speaker 3: just the amazing gas station kind of cuisine and stuff. 112 00:05:58,480 --> 00:05:59,640 Speaker 3: So like you know Dan and now we have we 113 00:05:59,640 --> 00:06:02,599 Speaker 3: have small children. If we're driving somewhere and then we 114 00:06:02,640 --> 00:06:05,240 Speaker 3: need to make a jelly bean stop, why not do 115 00:06:05,360 --> 00:06:07,679 Speaker 3: it at a place that looks like a castle. 116 00:06:09,960 --> 00:06:14,159 Speaker 1: And you also pass the the Haribo factory. I believe 117 00:06:14,240 --> 00:06:17,479 Speaker 1: on the tube. You don't take a tour. You can't 118 00:06:17,480 --> 00:06:20,040 Speaker 1: take a gummy tour. I don't believe. But you get 119 00:06:20,120 --> 00:06:23,240 Speaker 1: your kids get to see the giant Horibo gummy factory 120 00:06:23,240 --> 00:06:26,120 Speaker 1: that is like right on the border of Illinois and Wisconsin. 121 00:06:26,360 --> 00:06:27,839 Speaker 1: If you want to go somewhere, Tye, and I know 122 00:06:27,880 --> 00:06:29,520 Speaker 1: you were just talking about that and you just want 123 00:06:29,520 --> 00:06:32,960 Speaker 1: to talk about like Michael Red and Tim Thomas and 124 00:06:33,080 --> 00:06:37,159 Speaker 1: Robin Yunt. Milwaukee is the place, man, if you. 125 00:06:37,160 --> 00:06:40,240 Speaker 3: Want to It is a perfect place for guy remembering 126 00:06:41,400 --> 00:06:45,360 Speaker 3: sit back there with your with your eight hundred calorie 127 00:06:45,400 --> 00:06:48,360 Speaker 3: beer and just to remember Vin Baker and you can 128 00:06:48,400 --> 00:06:48,640 Speaker 3: do that. 129 00:06:48,640 --> 00:06:54,520 Speaker 1: And it's okay, Pat moletor yeah, any of these guys. Oh, 130 00:06:55,200 --> 00:06:58,520 Speaker 1: Paul Molitor, Yeah, yeah, I'm mixing up to Paul Molitor. 131 00:06:58,640 --> 00:07:02,240 Speaker 1: Great Blue Jay is well I want to say, yeah, yeah, okay, 132 00:07:02,640 --> 00:07:04,440 Speaker 1: well we talk college business or what. Yeah. 133 00:07:04,480 --> 00:07:08,080 Speaker 2: On that note, we bring back Matt Brown. Actually to 134 00:07:08,080 --> 00:07:10,160 Speaker 2: talk about college football business. We like to do this 135 00:07:10,240 --> 00:07:12,760 Speaker 2: once a year. As I said at the top, bigger picture, Matt, 136 00:07:12,800 --> 00:07:14,640 Speaker 2: if you were to zoom out, give us like the 137 00:07:14,760 --> 00:07:17,880 Speaker 2: thirty thousand foot view. I feel like we do this 138 00:07:17,960 --> 00:07:21,760 Speaker 2: every time we bring you on as well, like college 139 00:07:21,760 --> 00:07:25,400 Speaker 2: football as a business has evolved a great deal just 140 00:07:25,480 --> 00:07:29,200 Speaker 2: over the last five years relative to where it was, 141 00:07:29,280 --> 00:07:32,240 Speaker 2: let's say a year ago. What are the things that 142 00:07:32,280 --> 00:07:36,000 Speaker 2: you are tracking the most now outside of the video game, 143 00:07:36,000 --> 00:07:38,360 Speaker 2: which I know was a topic for you in the 144 00:07:38,440 --> 00:07:42,280 Speaker 2: not so distant past. But what are the things that 145 00:07:42,840 --> 00:07:46,280 Speaker 2: are most notable from your perspective that more people should 146 00:07:46,280 --> 00:07:47,600 Speaker 2: be paying attention to right now? 147 00:07:48,280 --> 00:07:50,360 Speaker 3: So I think in my neck of the woods, as 148 00:07:50,400 --> 00:07:52,960 Speaker 3: I'm trying to take a step away from writing the 149 00:07:53,000 --> 00:07:55,840 Speaker 3: same story about Congress or about anti trust bills that 150 00:07:55,840 --> 00:07:59,840 Speaker 3: I think I've been doing since twenty seventeen, I think 151 00:08:00,000 --> 00:08:02,400 Speaker 3: one of the more interesting developments to me is that 152 00:08:02,640 --> 00:08:06,080 Speaker 3: every athletic department, whether you're a fan of at Ohio State, 153 00:08:06,160 --> 00:08:10,480 Speaker 3: Penn State, Organs, some really big program, or an FCS 154 00:08:10,520 --> 00:08:14,200 Speaker 3: school or a Bowling Green or an acron and everybody 155 00:08:14,240 --> 00:08:19,600 Speaker 3: here is dramatically trying to find more revenue, and there's 156 00:08:19,640 --> 00:08:22,080 Speaker 3: a limit to how much more revenue anybody can really 157 00:08:22,120 --> 00:08:25,800 Speaker 3: generate from the traditional methods. If you're a big program, 158 00:08:25,840 --> 00:08:29,480 Speaker 3: you're probably already at ninety ninety five percent capacity, and 159 00:08:29,600 --> 00:08:32,080 Speaker 3: only one or two schools are really interested in building 160 00:08:32,120 --> 00:08:35,040 Speaker 3: more seats in their stadium. Almost everybody wants to go 161 00:08:35,480 --> 00:08:39,040 Speaker 3: the other direction. You can only raise the prices on 162 00:08:39,080 --> 00:08:41,640 Speaker 3: tickets and on beer, and I'm parking so many times 163 00:08:41,640 --> 00:08:44,720 Speaker 3: before people begin to push back, which is already happening. 164 00:08:44,920 --> 00:08:47,640 Speaker 3: So you're seeing, on one hand, a movement of schools 165 00:08:47,679 --> 00:08:50,920 Speaker 3: trying to sell and label everything that isn't nailed down. 166 00:08:51,480 --> 00:08:54,320 Speaker 3: That includes jersey patches, which maybe we could talk about 167 00:08:54,320 --> 00:08:56,720 Speaker 3: that that's beginning to happen here. We have about seven 168 00:08:56,840 --> 00:08:58,679 Speaker 3: or eight schools that have announced those I know of 169 00:08:58,720 --> 00:09:01,440 Speaker 3: another sixty that are that are looking for it. It's 170 00:09:01,600 --> 00:09:05,360 Speaker 3: field sponsorships, it's selling new stuff within the stadium, and 171 00:09:05,400 --> 00:09:07,280 Speaker 3: it's also about trying to come up with new things 172 00:09:07,320 --> 00:09:10,760 Speaker 3: to sell that you weren't selling before. And some of 173 00:09:10,840 --> 00:09:13,280 Speaker 3: those things I think are actually a net positive for 174 00:09:13,360 --> 00:09:15,600 Speaker 3: fans or consumers to kind of go back to Milwaukee 175 00:09:15,600 --> 00:09:16,960 Speaker 3: for a second. A lot of that has been with 176 00:09:17,040 --> 00:09:22,440 Speaker 3: beer with universities embracing officially licensed beverages, mostly alcohol but 177 00:09:22,800 --> 00:09:27,400 Speaker 3: some coffee and some other food stuffs and consumables. And 178 00:09:27,480 --> 00:09:29,800 Speaker 3: some of that is video game licensing and trying to 179 00:09:29,840 --> 00:09:32,439 Speaker 3: be more aggressive into getting into other video games and 180 00:09:32,679 --> 00:09:34,760 Speaker 3: evan front off of sports. I have storry about this 181 00:09:34,760 --> 00:09:36,920 Speaker 3: a couple of days ago. We have a few programs 182 00:09:36,920 --> 00:09:41,079 Speaker 3: that are basically trying to become television channels and do 183 00:09:41,360 --> 00:09:44,360 Speaker 3: different versions of the Longhort Network, where instead of trying 184 00:09:44,360 --> 00:09:48,360 Speaker 3: to put your Olympic sports coverage or one football game 185 00:09:48,400 --> 00:09:51,840 Speaker 3: a year, it's how can I put athlete podcasts or 186 00:09:51,880 --> 00:09:55,560 Speaker 3: documentaries or super nerd behind the scenes stuff to try 187 00:09:55,559 --> 00:09:57,320 Speaker 3: and make a little bit of extra money. So some 188 00:09:57,360 --> 00:09:59,440 Speaker 3: of this is successful, some of it isn't. But in 189 00:09:59,480 --> 00:10:02,480 Speaker 3: a world where everyone's trying to come up with twenty 190 00:10:02,559 --> 00:10:04,760 Speaker 3: one and a half million dollars to go pay players 191 00:10:05,120 --> 00:10:08,160 Speaker 3: and also pay for everything else that's become more expensive, 192 00:10:08,920 --> 00:10:12,480 Speaker 3: this is the driving question for almost every athletic director 193 00:10:12,520 --> 00:10:13,920 Speaker 3: and associated right now. 194 00:10:14,600 --> 00:10:16,640 Speaker 2: So one of the interesting things that I think I 195 00:10:16,679 --> 00:10:18,920 Speaker 2: saw over the last week or so, and forgive me 196 00:10:19,000 --> 00:10:22,360 Speaker 2: for not remembering who conducted who reported on the study, 197 00:10:22,720 --> 00:10:26,880 Speaker 2: there was something that came out about professional sports and 198 00:10:26,960 --> 00:10:29,840 Speaker 2: how in reality, though everyone claims to want to win, 199 00:10:30,440 --> 00:10:33,679 Speaker 2: in reality the profit is actually for the bad teams. 200 00:10:34,080 --> 00:10:35,640 Speaker 2: The teams that are the worst are the ones that 201 00:10:35,720 --> 00:10:38,480 Speaker 2: make the most money because they can sell off players 202 00:10:38,600 --> 00:10:42,480 Speaker 2: because it just like mathematically worked better to be bad 203 00:10:42,520 --> 00:10:45,240 Speaker 2: than good. And I say this because I know you 204 00:10:45,360 --> 00:10:50,240 Speaker 2: publish something just today. We're recording this on Friday that 205 00:10:51,080 --> 00:10:55,000 Speaker 2: a P four university president calls for dramatic reform. Okay, 206 00:10:55,000 --> 00:10:56,760 Speaker 2: and you've got a big picture of Virginia Tech. Now, 207 00:10:56,840 --> 00:10:59,760 Speaker 2: Virginia Tech has pledged two hundred and twenty nine million 208 00:10:59,800 --> 00:11:03,800 Speaker 2: dollars to infuse its athletic department, to renovate a whole 209 00:11:03,800 --> 00:11:07,400 Speaker 2: bunch of stuff, and to essentially bring themselves into the future. 210 00:11:07,960 --> 00:11:10,280 Speaker 2: But where I'm going with this, Matt, is, given what 211 00:11:10,280 --> 00:11:13,280 Speaker 2: we know about the economics here, and given what we 212 00:11:13,320 --> 00:11:15,760 Speaker 2: know about where college football seems to want to head 213 00:11:15,760 --> 00:11:18,520 Speaker 2: with all of this, I don't know, search for revenue 214 00:11:19,000 --> 00:11:21,280 Speaker 2: is the juice worth the squeeze? Like do we know 215 00:11:21,400 --> 00:11:25,080 Speaker 2: that actually spending more just to sort of keep up 216 00:11:25,080 --> 00:11:29,000 Speaker 2: with the Joneses is actually going to be beneficial in 217 00:11:29,040 --> 00:11:31,760 Speaker 2: any way, shape or form. And that includes on the field, 218 00:11:32,120 --> 00:11:34,920 Speaker 2: because spending money does not necessarily guarantee you're going to 219 00:11:34,960 --> 00:11:37,600 Speaker 2: have a championship. So is anyone talking about whether this 220 00:11:37,760 --> 00:11:39,600 Speaker 2: is actually worth it in the long run? 221 00:11:40,320 --> 00:11:44,440 Speaker 3: Tie, It's a really great question. And before I answer that, 222 00:11:44,640 --> 00:11:46,319 Speaker 3: I want to zoom out real quick for a second, 223 00:11:46,360 --> 00:11:49,319 Speaker 3: right because I think there's an important distinction that sometimes 224 00:11:49,080 --> 00:11:52,040 Speaker 3: gets lost in the weeds. And we're talking about professional 225 00:11:52,120 --> 00:11:57,760 Speaker 3: college sports. If you are the Cleveland Cavaliers, or if 226 00:11:57,800 --> 00:12:01,800 Speaker 3: you're the Red Sox or the Blue Jackets or anybody else. 227 00:12:02,559 --> 00:12:07,160 Speaker 3: To your point, the fundamental reason your organization exists isn't 228 00:12:07,160 --> 00:12:10,040 Speaker 3: to win championships. It's to make money. And you have 229 00:12:10,080 --> 00:12:13,480 Speaker 3: a salary cap, and you have the league television deal, 230 00:12:13,720 --> 00:12:15,400 Speaker 3: and you have limits to how much you can spend 231 00:12:15,520 --> 00:12:17,520 Speaker 3: on everything else. And then that the remainder goes to 232 00:12:17,559 --> 00:12:20,160 Speaker 3: the investors, goes to the people that own the team, 233 00:12:20,520 --> 00:12:22,880 Speaker 3: and they might even be okay taking a small loss 234 00:12:22,960 --> 00:12:25,120 Speaker 3: or a medium loss over a decade knowing that when 235 00:12:25,120 --> 00:12:27,120 Speaker 3: they sell the team they're going to make a gajillion dollars. 236 00:12:27,280 --> 00:12:30,240 Speaker 3: They have a liquidity event when you sell a team. 237 00:12:30,800 --> 00:12:34,600 Speaker 3: None of that happens in college. You can't right now 238 00:12:34,880 --> 00:12:37,080 Speaker 3: sell a team. You can't flip the University of Oregon 239 00:12:37,160 --> 00:12:39,959 Speaker 3: to the Saudi State or something to go make make 240 00:12:40,000 --> 00:12:44,880 Speaker 3: a financial return yet, and there's no profit. If a 241 00:12:44,920 --> 00:12:47,559 Speaker 3: school I, though provately generates more revenue and it spends, 242 00:12:48,440 --> 00:12:51,319 Speaker 3: nobody makes any extra money. The best case scenario gets 243 00:12:51,400 --> 00:12:55,520 Speaker 3: kicked into the university library system. More practically, it just 244 00:12:55,520 --> 00:12:59,560 Speaker 3: gets spent on other stuff. Which means that I remind 245 00:12:59,600 --> 00:13:03,320 Speaker 3: this because I think it's an important reminder that whether 246 00:13:03,360 --> 00:13:06,360 Speaker 3: it's worth it or whether you benefit is a question. 247 00:13:06,400 --> 00:13:08,600 Speaker 3: I think of values more than it is about dollars 248 00:13:08,600 --> 00:13:10,880 Speaker 3: and cents. If the only thing that you're trying to 249 00:13:10,880 --> 00:13:14,280 Speaker 3: do as a university administrator is generate revenue and excess 250 00:13:14,320 --> 00:13:16,840 Speaker 3: of expenses, you should get out of college sports completely. 251 00:13:17,120 --> 00:13:20,280 Speaker 3: You should go join Johns Hopkins and Case Western Reserve 252 00:13:20,360 --> 00:13:22,720 Speaker 3: and Reserve and n y U and TOFFS or whatever 253 00:13:23,040 --> 00:13:27,120 Speaker 3: and focus everything on medical research and patents and charging 254 00:13:27,160 --> 00:13:29,920 Speaker 3: too undergrand for tuition. That's not the world that people want. 255 00:13:30,040 --> 00:13:32,160 Speaker 3: That people want to be in in our in our 256 00:13:32,160 --> 00:13:34,880 Speaker 3: in our in our universe here for Division I schools. 257 00:13:35,200 --> 00:13:37,840 Speaker 3: So value might be winning on the field that you 258 00:13:38,040 --> 00:13:41,600 Speaker 3: in turn use for political favors. Winning I mean value 259 00:13:41,720 --> 00:13:46,160 Speaker 3: might be a marketing exposure that brings in different kinds 260 00:13:46,160 --> 00:13:48,720 Speaker 3: of students or or more students if you're if you're 261 00:13:48,800 --> 00:13:50,640 Speaker 3: hurting for that, or it could be something that's even 262 00:13:50,720 --> 00:13:53,040 Speaker 3: more difficult to define. And one of the challenges that 263 00:13:53,080 --> 00:13:56,200 Speaker 3: I see on my beat a lot talking with presidents 264 00:13:56,360 --> 00:14:01,880 Speaker 3: and athletic directors and and serious professional higher education reform people, 265 00:14:02,040 --> 00:14:04,960 Speaker 3: even members of Congress, is that they struggle to define 266 00:14:05,440 --> 00:14:07,839 Speaker 3: what success looks like or what they're trying to do 267 00:14:08,000 --> 00:14:10,520 Speaker 3: besides win. And if that's the only thing they're trying 268 00:14:10,559 --> 00:14:12,640 Speaker 3: to do, and you see somebody else in your conference 269 00:14:12,679 --> 00:14:15,000 Speaker 3: of spending money, by god, you feel like you have 270 00:14:15,080 --> 00:14:17,400 Speaker 3: to do it too. And we could go to these 271 00:14:17,600 --> 00:14:21,480 Speaker 3: kind of athletic administrator events, right the NACTA is the 272 00:14:21,520 --> 00:14:23,480 Speaker 3: big conference that that's over the summer. But there'll be 273 00:14:23,520 --> 00:14:25,120 Speaker 3: a lot of these people at the final four next 274 00:14:25,120 --> 00:14:27,160 Speaker 3: week too, and you don't have to get too many 275 00:14:27,160 --> 00:14:30,120 Speaker 3: cocktails in them before they'll admit to you, yeah, we're 276 00:14:30,160 --> 00:14:33,520 Speaker 3: spending money that we have no idea it will will 277 00:14:33,560 --> 00:14:36,080 Speaker 3: benefit any kind of KPI or anything, which is part 278 00:14:36,080 --> 00:14:38,440 Speaker 3: of why I joke a lot and extra points that 279 00:14:38,480 --> 00:14:42,480 Speaker 3: money isn't real. I can file foils and get charts 280 00:14:42,520 --> 00:14:45,360 Speaker 3: and write about money. Right, but it doesn't it doesn't 281 00:14:45,400 --> 00:14:47,480 Speaker 3: matter in the sense that it does to all three 282 00:14:47,520 --> 00:14:49,760 Speaker 3: of us. We're running our businesses or balancing our own 283 00:14:49,840 --> 00:14:53,040 Speaker 3: checking accounts. So yeah, it's a long story short here. 284 00:14:53,240 --> 00:14:57,640 Speaker 3: There are absolutely schools like Rutgers, but not exclusively Rutgers, 285 00:14:57,720 --> 00:15:00,520 Speaker 3: that are going to continue to shovel money at problems 286 00:15:00,960 --> 00:15:03,680 Speaker 3: without any real meaningful idea about whether that will help 287 00:15:03,720 --> 00:15:05,520 Speaker 3: them on the field or help them with any of 288 00:15:05,520 --> 00:15:07,600 Speaker 3: the big picture of university stuff that they want to 289 00:15:07,600 --> 00:15:07,920 Speaker 3: be doing. 290 00:15:08,920 --> 00:15:11,920 Speaker 1: One of the things that comes across my algorithm in 291 00:15:12,320 --> 00:15:15,960 Speaker 1: broader life is the idea of blue zones. Ti do 292 00:15:16,040 --> 00:15:16,960 Speaker 1: you know what a blue zone is? 293 00:15:17,000 --> 00:15:18,200 Speaker 2: I have no idea what that is. 294 00:15:18,560 --> 00:15:21,920 Speaker 1: Blue zone is there are five identified parts of the 295 00:15:21,960 --> 00:15:25,600 Speaker 1: world where people live to be like ninety eight oh yeah, yeah, yeah, 296 00:15:25,600 --> 00:15:28,880 Speaker 1: there's like scientists are like northern Italy and yeah, yes, 297 00:15:29,000 --> 00:15:30,280 Speaker 1: like Sardinia, what do. 298 00:15:30,320 --> 00:15:33,840 Speaker 3: They do and then Pennsylvania with all the Sardinians, they 299 00:15:33,920 --> 00:15:35,200 Speaker 3: went to Pennsylvania, right, yeah. 300 00:15:35,040 --> 00:15:38,040 Speaker 1: Exactly, And you know they go somewhere to a town 301 00:15:38,080 --> 00:15:40,040 Speaker 1: in Japan or a town in California, and they're like 302 00:15:40,040 --> 00:15:42,720 Speaker 1: they all walk and eat olive oil and fish and stuff. 303 00:15:43,400 --> 00:15:45,120 Speaker 1: I wonder, and this is putting you on the spot, 304 00:15:45,120 --> 00:15:47,640 Speaker 1: and it's okay to say I have no idea. I wonder. 305 00:15:47,880 --> 00:15:50,240 Speaker 1: Is there a school Are there a grouping of schools 306 00:15:50,840 --> 00:15:54,480 Speaker 1: that can be looked at as a model franchise, a 307 00:15:54,560 --> 00:15:59,080 Speaker 1: model program, a model university where people say, you know what, 308 00:15:59,800 --> 00:16:03,000 Speaker 1: they spend money, they make money, they don't lose a 309 00:16:03,040 --> 00:16:06,120 Speaker 1: ton of money, They're doing it efficiently. People seem to 310 00:16:06,120 --> 00:16:09,560 Speaker 1: be happy there, Coaches seem to stay there and they're 311 00:16:09,560 --> 00:16:14,240 Speaker 1: doing something right. At Texas State, at Montana, at or 312 00:16:14,720 --> 00:16:17,880 Speaker 1: wherever it is. Are there any of those blue zones 313 00:16:18,040 --> 00:16:19,320 Speaker 1: in college sports? 314 00:16:20,040 --> 00:16:22,040 Speaker 3: It's a great question. And if I'm just trying to 315 00:16:22,080 --> 00:16:24,000 Speaker 3: think here in my head about the people on my 316 00:16:24,080 --> 00:16:26,640 Speaker 3: phone as the ones I talk to the most, I 317 00:16:26,640 --> 00:16:29,680 Speaker 3: think the coaches in ads that are most likely to 318 00:16:29,680 --> 00:16:31,200 Speaker 3: say like, yeah, that's my life are going to be 319 00:16:31,240 --> 00:16:35,880 Speaker 3: in Division three where you're not trying to make a profit, 320 00:16:35,920 --> 00:16:38,800 Speaker 3: you're not trying to chase a television bag, and the 321 00:16:39,520 --> 00:16:42,400 Speaker 3: athletes and the vendors that you're working with are in 322 00:16:42,440 --> 00:16:45,600 Speaker 3: many ways insulated from many of the major problems or 323 00:16:45,600 --> 00:16:48,000 Speaker 3: issues that we talk about a lot with big time 324 00:16:48,360 --> 00:16:54,000 Speaker 3: college sports. I also here this more often than you 325 00:16:54,080 --> 00:16:58,080 Speaker 3: might expect from one Triple A institutions or in one 326 00:16:58,120 --> 00:17:01,520 Speaker 3: Triple A school is school that's Division one that doesn't 327 00:17:01,560 --> 00:17:04,560 Speaker 3: have football. And generally when you say that, we're not 328 00:17:04,600 --> 00:17:06,960 Speaker 3: talking about the Big East. We're not talking about Seaton 329 00:17:07,040 --> 00:17:10,640 Speaker 3: Hall necessarily. We're talking more about like you know, cal 330 00:17:10,680 --> 00:17:15,720 Speaker 3: State northrich or Manadors Sure or Aga in the Horizon 331 00:17:15,840 --> 00:17:19,240 Speaker 3: League or something right. And when you're in that world 332 00:17:19,400 --> 00:17:21,480 Speaker 3: and you're coaching, you're making good money. If you're not 333 00:17:21,520 --> 00:17:24,000 Speaker 3: making a crazy money, like they don't make that much 334 00:17:24,040 --> 00:17:26,840 Speaker 3: more than maybe the three of us do, or people 335 00:17:27,000 --> 00:17:31,240 Speaker 3: are listening here to. It's stressful, but you're not trying 336 00:17:31,280 --> 00:17:35,000 Speaker 3: to get you know, McDonald's all Americans necessarily, and you're 337 00:17:35,040 --> 00:17:37,040 Speaker 3: not going to get fired for going twenty one and nine. 338 00:17:38,119 --> 00:17:42,360 Speaker 3: And if you like living where you're living, say Milwaukee, 339 00:17:42,680 --> 00:17:45,639 Speaker 3: if you're at UW Milwaukee for example, and you're okay 340 00:17:45,720 --> 00:17:47,879 Speaker 3: not chasing that brass ring, that can still be a 341 00:17:47,880 --> 00:17:52,040 Speaker 3: pretty good life. But that's again it goes into it 342 00:17:52,400 --> 00:17:55,800 Speaker 3: goes into values. If you're in the blue zone, you're 343 00:17:55,960 --> 00:17:58,240 Speaker 3: not working one hundred and ten hours a week and 344 00:17:58,560 --> 00:18:01,000 Speaker 3: that's not going to get you deal house stay, Is. 345 00:18:00,960 --> 00:18:04,119 Speaker 1: There a moment? And again, and this is arbitrary and 346 00:18:04,160 --> 00:18:06,080 Speaker 1: whatever your answer is, your answer is, is there a 347 00:18:06,119 --> 00:18:08,840 Speaker 1: moment that if you were to get one point five 348 00:18:08,960 --> 00:18:13,800 Speaker 1: drinks into a grouping of presidents, chancellor's ads, whoever where 349 00:18:13,800 --> 00:18:19,120 Speaker 1: they're like in retrospect, this moment really screwed all of us. 350 00:18:19,240 --> 00:18:22,639 Speaker 1: And if we had a time machine, we would approach 351 00:18:23,000 --> 00:18:26,160 Speaker 1: X or Y in a dramatically different way. 352 00:18:26,920 --> 00:18:28,320 Speaker 3: Yeah, I could. I mean I could think of two 353 00:18:28,480 --> 00:18:32,200 Speaker 3: right off the bat. One is we should have fired 354 00:18:32,240 --> 00:18:33,480 Speaker 3: Mark Emmert way sooner. 355 00:18:34,280 --> 00:18:36,159 Speaker 1: Okay, I don't think. 356 00:18:36,040 --> 00:18:38,520 Speaker 3: You could be. It's hard to get good ncaa leader. 357 00:18:38,920 --> 00:18:42,320 Speaker 3: But I really do think we will look back at 358 00:18:42,359 --> 00:18:45,120 Speaker 3: history and point to Emmert as an uncommonly bad one, 359 00:18:45,640 --> 00:18:50,120 Speaker 3: in part because, kind of like Larry Scott, even if 360 00:18:50,160 --> 00:18:53,920 Speaker 3: you have good ideas, but you are so profoundly alienating 361 00:18:54,160 --> 00:18:57,040 Speaker 3: to everybody that you work with, you're not going to 362 00:18:57,080 --> 00:18:59,159 Speaker 3: be able to execute any of those ideas. And if 363 00:18:59,200 --> 00:19:04,959 Speaker 3: you talk to coaches, most ads, members of Congress, members 364 00:19:05,000 --> 00:19:07,159 Speaker 3: of the legal community, people that are kind of in 365 00:19:07,240 --> 00:19:09,919 Speaker 3: charge of changing college sports now to a man and 366 00:19:09,960 --> 00:19:12,000 Speaker 3: to a woman, they almost. I'll say I hated that 367 00:19:12,080 --> 00:19:16,160 Speaker 3: guy and that matter right because they are also Yeah, 368 00:19:16,840 --> 00:19:20,520 Speaker 3: helped to drive the ncublea's legal strategy which led them 369 00:19:20,560 --> 00:19:24,560 Speaker 3: to Alston, which was an unmitigated disaster for the college 370 00:19:24,560 --> 00:19:26,800 Speaker 3: sports status quo. If you could go back to a 371 00:19:26,840 --> 00:19:29,119 Speaker 3: time machine, you know when we were all working together, 372 00:19:29,200 --> 00:19:31,439 Speaker 3: we go back a decade ago to the beginning of 373 00:19:31,480 --> 00:19:35,040 Speaker 3: the Northwestern unionization issues, the beginning of the of the 374 00:19:35,119 --> 00:19:39,720 Speaker 3: video game lawsuits, and had the NCAA and Power conferences 375 00:19:40,400 --> 00:19:43,760 Speaker 3: giving up some space rather than try to take this 376 00:19:43,800 --> 00:19:47,480 Speaker 3: to its hardline legal conclusion, I think you would be 377 00:19:47,480 --> 00:19:49,479 Speaker 3: missing a lot of the major issues that are happening 378 00:19:49,520 --> 00:19:53,000 Speaker 3: right now. There probably wouldn't be a transfer portal had 379 00:19:53,160 --> 00:19:56,280 Speaker 3: the suits in Indianapolis pursuing a different legal strategy in 380 00:19:56,320 --> 00:19:57,200 Speaker 3: twenty twelve. 381 00:19:58,080 --> 00:20:04,159 Speaker 1: I wonder, is there a world in which we get 382 00:20:04,560 --> 00:20:07,040 Speaker 1: I don't know you're talking about firing Mark Emmert. Is 383 00:20:07,080 --> 00:20:12,320 Speaker 1: there a world in which effective change can actually happen? 384 00:20:12,440 --> 00:20:15,520 Speaker 1: Is there a world in which people are deciding that like, okay, 385 00:20:15,640 --> 00:20:19,879 Speaker 1: these three people, this person is in charge, this person 386 00:20:20,400 --> 00:20:24,320 Speaker 1: has a thorough understanding of where the world is going 387 00:20:24,520 --> 00:20:28,560 Speaker 1: in five years, Or are there just too many people 388 00:20:28,640 --> 00:20:29,200 Speaker 1: at the table. 389 00:20:30,720 --> 00:20:32,760 Speaker 3: Now. I think there's too many people at the table, 390 00:20:32,920 --> 00:20:36,600 Speaker 3: and the biggest challenge for that is in like, it's 391 00:20:36,640 --> 00:20:39,200 Speaker 3: not too many people in the table a lah Greg sank. 392 00:20:39,600 --> 00:20:41,399 Speaker 3: Therefore we need to get rid of the NEC and 393 00:20:41,440 --> 00:20:44,239 Speaker 3: the OVC or something. Right, there's too many schools right now. 394 00:20:44,280 --> 00:20:49,600 Speaker 3: I think the challenge is that legally the schools presidents, ads, 395 00:20:49,640 --> 00:20:54,080 Speaker 3: people with dot edu email addresses, and then before commissioners 396 00:20:54,119 --> 00:20:56,919 Speaker 3: by extension are not functionally in charge. And they're not 397 00:20:56,960 --> 00:20:59,800 Speaker 3: functioning in charge because the law basically has now made 398 00:20:59,840 --> 00:21:04,320 Speaker 3: it clear that the regulations you want to enforce, whether 399 00:21:04,359 --> 00:21:08,840 Speaker 3: that's about athlete eligibility, whether that's about athlete compensation, whether 400 00:21:08,920 --> 00:21:12,880 Speaker 3: that's about almost any amount of athlete rule, it's illegal. 401 00:21:13,640 --> 00:21:16,520 Speaker 3: And it wasn't illegal in nineteen ninety seven, or at 402 00:21:16,600 --> 00:21:19,160 Speaker 3: least the judges hadn't decided it was illegal in nineteen 403 00:21:19,200 --> 00:21:21,560 Speaker 3: ninety seven, and that wasn't really the case in two 404 00:21:21,640 --> 00:21:24,680 Speaker 3: thousand and seven. So there were decades and decades when 405 00:21:25,359 --> 00:21:28,560 Speaker 3: the room were just college sports school people, and now 406 00:21:28,640 --> 00:21:30,800 Speaker 3: the room is a little bit of college sports school people, 407 00:21:31,000 --> 00:21:35,479 Speaker 3: but also judges and Congress and governors and attorneys general 408 00:21:35,880 --> 00:21:38,400 Speaker 3: and that becomes a very big room, especially because many 409 00:21:38,400 --> 00:21:41,560 Speaker 3: of those people know even less about how college sports 410 00:21:41,600 --> 00:21:44,199 Speaker 3: works than the ads and presidents and the three of 411 00:21:44,240 --> 00:21:46,800 Speaker 3: us and everybody in the Varballer's discord. And that's where 412 00:21:46,800 --> 00:21:49,920 Speaker 3: you run into I think, some big challenges because even 413 00:21:49,920 --> 00:21:51,840 Speaker 3: if you get all those people to agree on something 414 00:21:52,000 --> 00:21:54,080 Speaker 3: and then oh my god, we invade I ran well, 415 00:21:54,200 --> 00:21:57,840 Speaker 3: then suddenly we're not talking about college sports regulatory reform anymore, 416 00:21:57,880 --> 00:21:59,880 Speaker 3: and the room is big and not focused. 417 00:22:00,240 --> 00:22:04,000 Speaker 2: You know, I wake up every morning, Matt, and I 418 00:22:04,040 --> 00:22:06,960 Speaker 2: think the Higher power that we're not a politics podcast. 419 00:22:07,200 --> 00:22:11,200 Speaker 2: I'm really happy we're not playing in that sandbox. But unfortunately, 420 00:22:11,800 --> 00:22:16,720 Speaker 2: our world now in college sports has intersected with political 421 00:22:16,760 --> 00:22:20,600 Speaker 2: discourse in a way that it's hard to understand what 422 00:22:20,760 --> 00:22:24,119 Speaker 2: is actually real and what isn't you know, there was 423 00:22:24,160 --> 00:22:27,479 Speaker 2: this roundtable that happened a few weeks ago. I feel 424 00:22:27,880 --> 00:22:31,919 Speaker 2: every two weeks or so we hear new news on 425 00:22:31,960 --> 00:22:36,200 Speaker 2: the congressional front that somebody is now working up amendments 426 00:22:36,240 --> 00:22:38,720 Speaker 2: to a bill that may or may not apply here. 427 00:22:39,000 --> 00:22:41,480 Speaker 2: I have a real hard time, and this is my beat, 428 00:22:41,880 --> 00:22:44,520 Speaker 2: keeping track of what is even going on here. And 429 00:22:44,960 --> 00:22:47,680 Speaker 2: I think more specifically, if any of this can actually 430 00:22:47,760 --> 00:22:50,879 Speaker 2: impact change. I think we're all in agreement that a 431 00:22:50,920 --> 00:22:53,600 Speaker 2: lot's gone on over the last five years, that nobody's 432 00:22:53,680 --> 00:22:58,280 Speaker 2: running this. And to Dan's earlier question, what's the plan, 433 00:22:58,400 --> 00:23:00,320 Speaker 2: what's the vision? What is the right way to go 434 00:23:00,359 --> 00:23:03,320 Speaker 2: about this? There's a lot that probably needs to be 435 00:23:03,440 --> 00:23:06,800 Speaker 2: set in stone and run by somebody or something. But 436 00:23:07,440 --> 00:23:10,760 Speaker 2: I don't know if what I have read on like 437 00:23:11,359 --> 00:23:15,040 Speaker 2: the Politico website or wherever you get your news, is 438 00:23:15,119 --> 00:23:18,120 Speaker 2: anything that can actually influence it in a positive way. 439 00:23:18,200 --> 00:23:21,560 Speaker 2: What is your view on again, I hate to go 440 00:23:21,600 --> 00:23:23,919 Speaker 2: to the politics side of this, but we have to. 441 00:23:24,480 --> 00:23:27,919 Speaker 2: What is your view on how that side of this 442 00:23:28,000 --> 00:23:31,360 Speaker 2: conversation has evolved, let's say, over the last year. 443 00:23:32,560 --> 00:23:35,600 Speaker 3: I think it has changed meaningfully over the last year. 444 00:23:36,080 --> 00:23:39,320 Speaker 3: And part of the reason it's changed is because the 445 00:23:39,320 --> 00:23:43,959 Speaker 3: political coalition that's interested in kind of college sports reform 446 00:23:44,040 --> 00:23:49,400 Speaker 3: broadly is unique in that it's not completely partisan. There 447 00:23:49,440 --> 00:23:52,600 Speaker 3: are both Republicans and Democrats who look at the way 448 00:23:52,680 --> 00:23:55,359 Speaker 3: college sports is set up right now and think, boy, 449 00:23:55,560 --> 00:23:58,399 Speaker 3: this has some problems and we like to make some changes. 450 00:23:58,880 --> 00:24:03,119 Speaker 3: And they're actually several issues where there's don't say broad consensus, 451 00:24:03,119 --> 00:24:06,520 Speaker 3: but meaningful consensus. Right, there are a lot of lawmakers 452 00:24:06,520 --> 00:24:09,440 Speaker 3: in both parties, for example, that are deeply troubled about 453 00:24:09,480 --> 00:24:13,400 Speaker 3: the influence of prediction markets and new and widespread gambling, 454 00:24:13,960 --> 00:24:19,240 Speaker 3: on the welfare of college athletes, on the whether these 455 00:24:19,240 --> 00:24:22,760 Speaker 3: games are having points shaved or are being manipulated in 456 00:24:22,760 --> 00:24:25,840 Speaker 3: some way. I want to put that toothbaste back into tube. 457 00:24:25,920 --> 00:24:29,040 Speaker 3: That is a kind of bill that could potentially pass. 458 00:24:29,359 --> 00:24:33,040 Speaker 3: I'd also say that that with some exceptions, but there 459 00:24:33,119 --> 00:24:36,919 Speaker 3: is a narrow majority of people within both parties that 460 00:24:37,080 --> 00:24:42,000 Speaker 3: don't love unlimited transfers, that think that maybe some athlete 461 00:24:42,000 --> 00:24:45,359 Speaker 3: compensation stuff has gone too far, too quickly, and that 462 00:24:45,400 --> 00:24:51,920 Speaker 3: there's been some pushback on the beleaguered athletes. And I 463 00:24:51,960 --> 00:24:53,639 Speaker 3: want to say trope, but like, you know, kind of 464 00:24:53,640 --> 00:24:57,080 Speaker 3: framework that maybe was more popular before twenty twenty or 465 00:24:57,119 --> 00:24:58,520 Speaker 3: before the beginning of the ANIL here. 466 00:24:58,680 --> 00:24:58,800 Speaker 2: Right. 467 00:25:00,040 --> 00:25:04,080 Speaker 3: The challenge though, is one, you know, Republican control of 468 00:25:04,080 --> 00:25:07,280 Speaker 3: the US House is just a razor razor thin margin, 469 00:25:07,880 --> 00:25:10,960 Speaker 3: and there's enough Republicans that are going to disagree with 470 00:25:10,960 --> 00:25:13,840 Speaker 3: almost anything. That's very hard for literally any kind of 471 00:25:13,880 --> 00:25:17,000 Speaker 3: bill to get through the House under the best of circumstances, 472 00:25:17,200 --> 00:25:19,800 Speaker 3: and we are not in the best of circumstances right now. 473 00:25:20,760 --> 00:25:24,399 Speaker 3: You have an executive branch that you know, we'll just 474 00:25:24,440 --> 00:25:29,640 Speaker 3: be honest. Is uh one that is not constrained by 475 00:25:29,920 --> 00:25:35,320 Speaker 3: tradition or a healthy respect for the judiciary, Like there's 476 00:25:35,480 --> 00:25:37,080 Speaker 3: this is a white house. I was willing to do 477 00:25:37,119 --> 00:25:41,280 Speaker 3: its own thing aggressively and also can get distracted by stuff. 478 00:25:41,320 --> 00:25:43,960 Speaker 3: It can be unpredictable, you know, for love the guy 479 00:25:44,040 --> 00:25:46,160 Speaker 3: or hate the guy. It's probably a secret how I feel. 480 00:25:46,160 --> 00:25:49,200 Speaker 3: But if you know, regardless, Trump's a hard guy to predict. 481 00:25:50,080 --> 00:25:51,880 Speaker 3: And it's a lot of it is based on who's 482 00:25:51,880 --> 00:25:53,560 Speaker 3: talking to him at that exact moment. So he might 483 00:25:53,640 --> 00:25:55,280 Speaker 3: say one thing and Tiger Woods talks to him in 484 00:25:55,280 --> 00:25:58,679 Speaker 3: two weeks and then think things are different. Would you 485 00:25:58,760 --> 00:26:01,320 Speaker 3: have an issue that doesn't fit into an innat camp 486 00:26:02,080 --> 00:26:05,159 Speaker 3: and there's nobody really super in charge of kind of 487 00:26:05,200 --> 00:26:08,719 Speaker 3: directing it, It's very difficult to get anything over the 488 00:26:08,720 --> 00:26:12,480 Speaker 3: finish line. There's the Score Act, which is the bill 489 00:26:12,520 --> 00:26:14,480 Speaker 3: that we've talked about last time I was on here. 490 00:26:14,840 --> 00:26:16,959 Speaker 3: You might see in the news a lot more. That 491 00:26:17,040 --> 00:26:20,560 Speaker 3: is the bill that is most friendly towards the NCAA's interests. 492 00:26:21,600 --> 00:26:25,120 Speaker 3: It's not going to become a law. It might eventually 493 00:26:25,119 --> 00:26:28,520 Speaker 3: get through the House. It's mostly supported by Republicans, and 494 00:26:28,760 --> 00:26:31,399 Speaker 3: the Republican leadership would like it to get through, but 495 00:26:31,440 --> 00:26:33,320 Speaker 3: there's a reason, and it hasn't come up for a 496 00:26:33,320 --> 00:26:36,119 Speaker 3: formal vote because they don't have the votes yet, and 497 00:26:36,160 --> 00:26:39,040 Speaker 3: they definitely don't have the votes in the US Senate. 498 00:26:39,560 --> 00:26:42,000 Speaker 3: So this is a long way of saying, like, I 499 00:26:42,000 --> 00:26:45,280 Speaker 3: think there is a legitimate pathway for some laws to happen, 500 00:26:46,200 --> 00:26:51,760 Speaker 3: Laws about taxation of athlete and il, laws about sports gambling, 501 00:26:52,160 --> 00:26:55,800 Speaker 3: laws about about reporting lots, about potentially agents and their 502 00:26:55,800 --> 00:26:59,000 Speaker 3: certification and where they have to go. But for something 503 00:26:59,080 --> 00:27:02,560 Speaker 3: that's going to provide more meaningful structure about the portal, 504 00:27:02,680 --> 00:27:06,200 Speaker 3: about athlete contracts, about tampering of those kind of things, 505 00:27:06,800 --> 00:27:09,000 Speaker 3: it's hard to see it. And it's hard to see 506 00:27:09,000 --> 00:27:10,440 Speaker 3: it when we kind of seem to be lurching from 507 00:27:10,480 --> 00:27:13,920 Speaker 3: global calamity or global event every ten days. 508 00:27:14,000 --> 00:27:19,159 Speaker 1: Right, is there one issue that is the if somebody 509 00:27:19,160 --> 00:27:22,919 Speaker 1: were to run on this issue in college sports, is 510 00:27:22,960 --> 00:27:28,040 Speaker 1: the most universally agreed upon thing that every party agrees 511 00:27:28,440 --> 00:27:31,600 Speaker 1: is something that needs to be addressed, Right, whether it's 512 00:27:31,640 --> 00:27:36,120 Speaker 1: employment of players, whether it's you know, portal stuff, whether 513 00:27:36,119 --> 00:27:40,119 Speaker 1: it's nil stuff like when reaching across the aisle, you 514 00:27:40,160 --> 00:27:44,400 Speaker 1: are likely to get the most bodies and raised hands 515 00:27:44,440 --> 00:27:49,600 Speaker 1: in support of this stance. What is that stance? What 516 00:27:49,680 --> 00:27:50,240 Speaker 1: is that position? 517 00:27:50,760 --> 00:27:53,520 Speaker 3: I think I think that the two positions where you 518 00:27:53,560 --> 00:27:56,439 Speaker 3: can get to sixty votes in the Senate would be 519 00:27:56,760 --> 00:28:01,639 Speaker 3: about we need to better regulate college athletic agents. We 520 00:28:01,720 --> 00:28:04,280 Speaker 3: need whether then the question is does that come through 521 00:28:04,320 --> 00:28:07,840 Speaker 3: the FCC? Is it come through the FTC? Like you know, 522 00:28:08,000 --> 00:28:10,639 Speaker 3: reasonable people can debate and figure that out, but like 523 00:28:10,720 --> 00:28:14,359 Speaker 3: the there isn't in my understanding from talking to people 524 00:28:14,400 --> 00:28:16,840 Speaker 3: like that is a bipartisan concern, and there's a bi 525 00:28:17,040 --> 00:28:20,320 Speaker 3: there are bipartisan concerns about how do we protect college 526 00:28:20,400 --> 00:28:25,080 Speaker 3: athletes from harassment and from overreach from gambling. I don't 527 00:28:25,080 --> 00:28:26,560 Speaker 3: think you can get You're not going to get sixty 528 00:28:26,640 --> 00:28:29,320 Speaker 3: votes the band sports gambling. But could you if you 529 00:28:29,359 --> 00:28:31,639 Speaker 3: had a skinny bill that was just about prop bets 530 00:28:32,600 --> 00:28:36,080 Speaker 3: or about trying to increase the regulatory teeth to protect 531 00:28:36,080 --> 00:28:38,880 Speaker 3: people who get death threats from missing a free throw. Yeah, 532 00:28:39,000 --> 00:28:41,200 Speaker 3: I think I think you can do that even with 533 00:28:41,280 --> 00:28:43,360 Speaker 3: all of the money that the DraftKings of the world 534 00:28:43,560 --> 00:28:47,960 Speaker 3: are invested in Congress. But anything about employment status of athletes, 535 00:28:48,040 --> 00:28:52,960 Speaker 3: about collective bargaining, about health care and UH and about 536 00:28:53,000 --> 00:28:57,200 Speaker 3: anti trust exemptions, those are very difficult political questions because 537 00:28:57,240 --> 00:29:02,400 Speaker 3: there is where you'll get pretty intense lobbying from specific 538 00:29:02,400 --> 00:29:03,200 Speaker 3: interest to fight that. 539 00:29:03,760 --> 00:29:06,040 Speaker 2: Matt, I want to go back just a second, because 540 00:29:06,840 --> 00:29:10,960 Speaker 2: if you've watched TV, if you have read sites like yours, 541 00:29:11,400 --> 00:29:14,560 Speaker 2: if you have, as Dan pointed out earlier, just been 542 00:29:14,640 --> 00:29:17,800 Speaker 2: cruising through your algorithm, you may have seen something about 543 00:29:17,840 --> 00:29:21,080 Speaker 2: the Score Act. It has been on the tip of 544 00:29:21,120 --> 00:29:24,080 Speaker 2: the college football tongue. Now for gosh, it feels like 545 00:29:24,120 --> 00:29:27,200 Speaker 2: a couple of years running. Yeah, what is that? Can 546 00:29:27,240 --> 00:29:29,280 Speaker 2: you explain that to our audience so that they have 547 00:29:29,320 --> 00:29:31,760 Speaker 2: a better understanding for what exactly that entails. 548 00:29:32,160 --> 00:29:37,200 Speaker 3: Sure, the Score Act, broadly speaking, would give the NCAA 549 00:29:37,480 --> 00:29:41,720 Speaker 3: an antitrust exemption to enforce its existing rules about athlete 550 00:29:41,760 --> 00:29:45,320 Speaker 3: comp So what that means is that, like you know, 551 00:29:45,760 --> 00:29:49,280 Speaker 3: outside of college sports, if you had, like all of 552 00:29:49,440 --> 00:29:53,120 Speaker 3: the restaurants in one city all get together at a 553 00:29:53,160 --> 00:29:56,320 Speaker 3: secret restaurant meeting and all decide that we're all going 554 00:29:56,320 --> 00:30:00,240 Speaker 3: to charge eleven dollars a slice for pizza. We're all 555 00:30:00,240 --> 00:30:02,160 Speaker 3: going to we're going to collude and set the price 556 00:30:02,200 --> 00:30:04,160 Speaker 3: on that. No one's we're going to create a pizza cartel, 557 00:30:04,440 --> 00:30:06,240 Speaker 3: and no one's going to sell pizza for under eleven 558 00:30:06,240 --> 00:30:09,240 Speaker 3: bucks of slices. That would be an anti trusting that 559 00:30:09,440 --> 00:30:12,760 Speaker 3: would be a violation of anti trust law. You are 560 00:30:12,880 --> 00:30:16,800 Speaker 3: you're colluding to break free market competition. And when the 561 00:30:16,880 --> 00:30:22,840 Speaker 3: NCUBA says right now, hey, you can't engage in a name, 562 00:30:22,840 --> 00:30:26,680 Speaker 3: image of likeness activity that exceeds how the CSC defines 563 00:30:26,720 --> 00:30:30,080 Speaker 3: fair market value, somebody will soe and say that's a 564 00:30:30,160 --> 00:30:33,040 Speaker 3: violation of the Sherman Anti Trust Act, and it is. 565 00:30:33,600 --> 00:30:35,640 Speaker 3: And in order for the NCUBA to still get together 566 00:30:35,680 --> 00:30:39,440 Speaker 3: a vote and say, yeah, but we have created a 567 00:30:39,440 --> 00:30:41,400 Speaker 3: salary cap, but now we need to enforce it. Unless 568 00:30:41,440 --> 00:30:45,520 Speaker 3: you're doing something legitimate, you need an exception from that 569 00:30:45,600 --> 00:30:48,200 Speaker 3: anti trust law. The reason that the pro sports are 570 00:30:48,240 --> 00:30:50,920 Speaker 3: able to do this with their salary caps is because 571 00:30:50,960 --> 00:30:55,960 Speaker 3: they've collectively bargained a CBA right And you can't do 572 00:30:56,080 --> 00:30:58,880 Speaker 3: that right now in college athletics because athletes are not 573 00:30:58,960 --> 00:31:01,720 Speaker 3: legally employees and there's no one to bargain with. There's 574 00:31:01,720 --> 00:31:04,880 Speaker 3: no players Association there's no union, so you don't get 575 00:31:04,880 --> 00:31:08,400 Speaker 3: a built in antitrust exemption that way. The Score Act says, 576 00:31:08,560 --> 00:31:12,640 Speaker 3: that's fine. Athletes can't be employees, regardless of whatever a 577 00:31:12,680 --> 00:31:15,360 Speaker 3: future NLRV judge might say. And we're going to let 578 00:31:15,360 --> 00:31:20,040 Speaker 3: the NCAA enforce the House Settlement and enforce some of 579 00:31:20,120 --> 00:31:26,320 Speaker 3: its existing rules. That's the most important general provision of it. 580 00:31:26,360 --> 00:31:28,000 Speaker 2: Is this why they hired Charlie Baker. 581 00:31:29,200 --> 00:31:32,400 Speaker 3: This is unquestionably one of the biggest reasons why I 582 00:31:32,480 --> 00:31:38,200 Speaker 3: hire Charlie Baker. Somebody who has experience in building relationships 583 00:31:38,200 --> 00:31:40,600 Speaker 3: with lawmakers in both parties, somebody who has a lot 584 00:31:40,640 --> 00:31:46,400 Speaker 3: of experience in professional associations and a complicated policy, and 585 00:31:46,480 --> 00:31:49,560 Speaker 3: someone that people enjoy being around a little bit more. 586 00:31:49,960 --> 00:31:53,600 Speaker 3: That was it, and it hasn't been successful so far, 587 00:31:54,400 --> 00:31:56,680 Speaker 3: even though the NCUBLEA and the SEC and the Big 588 00:31:56,720 --> 00:32:00,040 Speaker 3: ten have spent just gobs and gobs of money. But 589 00:32:00,360 --> 00:32:04,400 Speaker 3: the conversations with Baker are far far more receptive than 590 00:32:04,640 --> 00:32:06,920 Speaker 3: anything that Emmert was doing about antitrust. 591 00:32:08,120 --> 00:32:10,240 Speaker 2: All right, let me change gears a little bit here. 592 00:32:10,280 --> 00:32:13,800 Speaker 2: You mentioned the Jersey Patch thing earlier, so this is 593 00:32:13,840 --> 00:32:17,680 Speaker 2: something that the NCAA approved. We are going to start 594 00:32:17,720 --> 00:32:22,320 Speaker 2: seeing some jersey patch situations. You noted that there are 595 00:32:22,360 --> 00:32:26,080 Speaker 2: a couple, there are many more in the queue. Not 596 00:32:26,200 --> 00:32:29,080 Speaker 2: to replay my previous question about whether this is all 597 00:32:29,120 --> 00:32:31,560 Speaker 2: worth it, I know there's obviously some money there that 598 00:32:31,680 --> 00:32:34,360 Speaker 2: institutions can pull in and use for whatever they seem 599 00:32:34,680 --> 00:32:38,200 Speaker 2: to think is appropriate. But what is the mechanism there? 600 00:32:38,400 --> 00:32:42,680 Speaker 2: And among the athletic departments that you speak with, are 601 00:32:42,720 --> 00:32:45,760 Speaker 2: they viewing this as like an exciting thing in any way, 602 00:32:45,800 --> 00:32:47,960 Speaker 2: shape or form. Are they viewing this just as like 603 00:32:48,000 --> 00:32:50,440 Speaker 2: another line item that they can use to boost budgets. 604 00:32:51,240 --> 00:32:53,760 Speaker 2: How do people think about this? And how aggressively are 605 00:32:53,840 --> 00:32:55,880 Speaker 2: they going after trying to put a patch on the jersey? 606 00:32:56,920 --> 00:32:59,880 Speaker 3: It's really aggressive almost everywhere, really, because that is the 607 00:33:00,160 --> 00:33:02,920 Speaker 3: the thing with the jersey patch that's that's honestly different 608 00:33:03,000 --> 00:33:06,720 Speaker 3: from selling something on the field, or an ad under 609 00:33:06,720 --> 00:33:10,120 Speaker 3: the scoreboard, or naming rights for something within the stadium. 610 00:33:10,360 --> 00:33:12,440 Speaker 3: One is that the amount of money you can get 611 00:33:12,480 --> 00:33:14,600 Speaker 3: for a jersey patch is usually a lot more than 612 00:33:14,640 --> 00:33:18,080 Speaker 3: those things. I think you could very credibly argue it 613 00:33:18,160 --> 00:33:20,280 Speaker 3: is better for you as a brand to have real 614 00:33:20,400 --> 00:33:21,920 Speaker 3: estate on a jersey, but it is to have real 615 00:33:22,000 --> 00:33:24,440 Speaker 3: estate on the twenty five yard line or the forty 616 00:33:24,480 --> 00:33:28,240 Speaker 3: yard line. Every every broadcast home or away, your brand's 617 00:33:28,280 --> 00:33:30,240 Speaker 3: going to be on there. Every time someone buys a 618 00:33:30,280 --> 00:33:33,000 Speaker 3: jersey at the bookstore, where's it to a tailgate? You're 619 00:33:33,040 --> 00:33:35,520 Speaker 3: gonna have brand exposure every highlight like you're gonna be 620 00:33:35,600 --> 00:33:37,880 Speaker 3: on TV a lot more than your ad is on 621 00:33:38,040 --> 00:33:40,600 Speaker 3: the on the football field. So even like at the 622 00:33:40,600 --> 00:33:45,080 Speaker 3: bottom end of FBS, your low level sun Belt CUSA 623 00:33:45,240 --> 00:33:47,719 Speaker 3: mac teams, the numbers that I'm hearing are like that 624 00:33:47,760 --> 00:33:52,440 Speaker 3: conversation typically starts around a million bucks, and at the 625 00:33:52,560 --> 00:33:55,000 Speaker 3: very high end of the Ohio States and Alabama's of 626 00:33:55,000 --> 00:33:57,080 Speaker 3: the world, it should be in the five six million 627 00:33:57,040 --> 00:33:59,960 Speaker 3: dollars range. And if you want to just get out 628 00:34:00,040 --> 00:34:03,640 Speaker 3: on a basketball jersey and like a the NEC or 629 00:34:03,680 --> 00:34:05,880 Speaker 3: the A Sun or something like that, starts at six figures. 630 00:34:05,880 --> 00:34:08,320 Speaker 3: Because I initially thought, like, I wonder if Extra Points 631 00:34:08,320 --> 00:34:10,759 Speaker 3: could like sponsor Western Illinois. Yeah, yeah, I made a 632 00:34:10,760 --> 00:34:13,160 Speaker 3: couple of phone calls. I'm but no, we can't, not 633 00:34:13,280 --> 00:34:17,080 Speaker 3: not yet, although although that would be fun and it's interesting, 634 00:34:17,160 --> 00:34:20,560 Speaker 3: right because I empathize with some fans who look at 635 00:34:20,560 --> 00:34:23,520 Speaker 3: this and think it sucks. This is where we're throwing 636 00:34:23,560 --> 00:34:28,200 Speaker 3: away one hundred years of tradition uh and and commodifying everything. 637 00:34:28,200 --> 00:34:30,920 Speaker 3: It makes me less exciting. I also understand that we've 638 00:34:30,960 --> 00:34:33,359 Speaker 3: been doing this for soccer for god knows how long 639 00:34:33,440 --> 00:34:35,759 Speaker 3: it's been around. It's already it's already a thing in 640 00:34:35,800 --> 00:34:38,400 Speaker 3: the NBA. And and I don't know if I enjoyed 641 00:34:38,400 --> 00:34:39,759 Speaker 3: the NBA. I don't know if I've ever looked at 642 00:34:39,760 --> 00:34:42,080 Speaker 3: an NBA jersey and thought like, because I see a 643 00:34:42,120 --> 00:34:44,120 Speaker 3: Motoroa patch on the bulls, gooodle for him. I like 644 00:34:44,200 --> 00:34:48,000 Speaker 3: the bulls less. It's it's generally not particularly obtrusive. The 645 00:34:48,040 --> 00:34:50,960 Speaker 3: we're exciting may or maybe the wrong word, but like, 646 00:34:51,000 --> 00:34:54,759 Speaker 3: where the big conversation is happening now is can we 647 00:34:54,800 --> 00:34:59,200 Speaker 3: find a patch partner that is additive in some way 648 00:34:59,560 --> 00:35:03,160 Speaker 3: versus just purely transactional and like as an example here, 649 00:35:03,200 --> 00:35:05,719 Speaker 3: like New Mexico State is the program that most recently 650 00:35:05,760 --> 00:35:09,200 Speaker 3: signed a jersey patch deal with the Inn of the 651 00:35:09,280 --> 00:35:14,719 Speaker 3: Mountain Gods Resort and Casino, which is I believe relatively 652 00:35:14,760 --> 00:35:17,320 Speaker 3: close to Las Crusis. And if you are a part 653 00:35:17,400 --> 00:35:20,080 Speaker 3: of that living in that area of New Mexico, like 654 00:35:20,239 --> 00:35:22,759 Speaker 3: that this place where you've taken your kids, and that 655 00:35:22,880 --> 00:35:28,000 Speaker 3: is a very new Mexico oriented you know brand. And 656 00:35:28,640 --> 00:35:30,440 Speaker 3: I have not heard anybody on social media. I heard 657 00:35:30,440 --> 00:35:33,080 Speaker 3: anybody at the school look at this negatively unless you 658 00:35:33,120 --> 00:35:35,840 Speaker 3: just really hate casinos and into the Mountain Gods is 659 00:35:35,840 --> 00:35:38,120 Speaker 3: about much more than just a casino. I think if 660 00:35:38,120 --> 00:35:40,680 Speaker 3: you were Texas State, as an example, and you had 661 00:35:40,719 --> 00:35:43,840 Speaker 3: an AGV patch, I don't think a lot of people 662 00:35:44,320 --> 00:35:47,320 Speaker 3: would really complain. Or somebody in Texas got a Bucky's 663 00:35:47,360 --> 00:35:50,480 Speaker 3: patch and like, no, that's how very Texas thing. I'm 664 00:35:50,520 --> 00:35:54,319 Speaker 3: excited about that. If it was Nationwide Insurance, if it 665 00:35:54,560 --> 00:35:59,360 Speaker 3: was you know, Drone company XYZ, if it was planets Here, 666 00:35:59,440 --> 00:36:02,680 Speaker 3: if it was a crypto exchange, I think people might 667 00:36:02,760 --> 00:36:04,880 Speaker 3: might look at it differently. You know, I'm an Ohio 668 00:36:04,880 --> 00:36:06,840 Speaker 3: State fan, like I know this isn't gonna happen, but like, 669 00:36:06,920 --> 00:36:08,720 Speaker 3: would I be really upset if there was a Wendy's 670 00:36:08,760 --> 00:36:12,000 Speaker 3: baconator patch. I'm like an Ohio State uniform, like a 671 00:36:12,320 --> 00:36:15,960 Speaker 3: United Dairy Farmers like little thing like they it's a 672 00:36:15,960 --> 00:36:18,719 Speaker 3: Columbus institution. That makes me feel good. If it's if 673 00:36:18,719 --> 00:36:23,080 Speaker 3: it's a if it's if it's a defense contractor or 674 00:36:23,320 --> 00:36:26,440 Speaker 3: another bank, you know, you know what I mean. And 675 00:36:26,640 --> 00:36:28,480 Speaker 3: that's kind of the push and pool here, because these 676 00:36:28,480 --> 00:36:31,520 Speaker 3: things are so expensive that a lot of the beloved 677 00:36:31,560 --> 00:36:35,520 Speaker 3: regional chains that fans often promote for these kind of 678 00:36:35,600 --> 00:36:37,960 Speaker 3: things are just not going to be able to afford. 679 00:36:38,520 --> 00:36:41,000 Speaker 1: Fair enough is I mean? Look, everybody's searching for money. 680 00:36:41,040 --> 00:36:44,120 Speaker 1: We've talked about this. You're searching for money via the patch. 681 00:36:45,800 --> 00:36:50,279 Speaker 1: Are there efforts at schools to find revenue sports that 682 00:36:50,360 --> 00:36:52,960 Speaker 1: traditionally have not been revenue sports? 683 00:36:53,040 --> 00:36:53,200 Speaker 2: Right? 684 00:36:53,200 --> 00:36:58,080 Speaker 1: They have existing brands on campus, right that like Nebraska 685 00:36:58,120 --> 00:37:02,160 Speaker 1: and Wisconsin can fill what a football stadium playing volleyball. 686 00:37:02,600 --> 00:37:03,640 Speaker 1: That's who played in that game? 687 00:37:03,680 --> 00:37:08,360 Speaker 3: I believe no Nebraskt did, but Wisconsin can play at 688 00:37:08,360 --> 00:37:08,960 Speaker 3: the Buck Sabrina. 689 00:37:09,000 --> 00:37:10,920 Speaker 1: It's all that same we are, right, there's there's a 690 00:37:11,200 --> 00:37:14,200 Speaker 1: there's regional huge sports, right you have the frozen four 691 00:37:14,280 --> 00:37:18,440 Speaker 1: type teams. I know these places are making efforts to 692 00:37:19,280 --> 00:37:22,640 Speaker 1: market and build out these sports. Are there a lot 693 00:37:22,640 --> 00:37:25,879 Speaker 1: of schools that feel like maybe there's a sport that's 694 00:37:25,960 --> 00:37:28,960 Speaker 1: untapped that their efforts haven't you know, really gone in 695 00:37:29,000 --> 00:37:34,680 Speaker 1: the direction of take your pick lacrosse or tennis or soccer. 696 00:37:35,120 --> 00:37:39,400 Speaker 1: That these are ignored sports relative to football or basketball 697 00:37:39,520 --> 00:37:41,400 Speaker 1: or baseball. When you look at you know, the sec 698 00:37:42,440 --> 00:37:44,600 Speaker 1: are are there renewed efforts like you know what, this 699 00:37:44,719 --> 00:37:47,160 Speaker 1: is actually like a really cool product in this part 700 00:37:47,200 --> 00:37:51,680 Speaker 1: of the country. Let's put some muscle behind take your 701 00:37:51,719 --> 00:37:55,440 Speaker 1: picksport or do too many places just look at it 702 00:37:55,480 --> 00:37:58,200 Speaker 1: as like a dollars and cents and you know, human 703 00:37:58,280 --> 00:38:00,799 Speaker 1: power thing that they're they're not able to do it. 704 00:38:01,560 --> 00:38:04,319 Speaker 3: I love this, And what I can tell you is 705 00:38:04,400 --> 00:38:08,040 Speaker 3: that there are certainly schools that I can think of 706 00:38:08,560 --> 00:38:11,480 Speaker 3: that have reached that conclusion and think about this less 707 00:38:11,560 --> 00:38:15,239 Speaker 3: as if we put some gasoline on this fire, it's 708 00:38:15,280 --> 00:38:18,560 Speaker 3: going to be revenue positive for us. That doesn't happen 709 00:38:18,600 --> 00:38:21,399 Speaker 3: so often. But there are ones that think we can 710 00:38:21,440 --> 00:38:23,600 Speaker 3: fill it. We can sell out the stadium, and we 711 00:38:23,640 --> 00:38:26,239 Speaker 3: can be really competitive here and build and build a 712 00:38:26,239 --> 00:38:28,520 Speaker 3: great experience. And I think a good example for this 713 00:38:28,560 --> 00:38:32,520 Speaker 3: would be softball. Duke and Clemson didn't have softball teams 714 00:38:32,560 --> 00:38:35,920 Speaker 3: at all a day ago. They both started programs and 715 00:38:35,960 --> 00:38:39,800 Speaker 3: now they both compete for hosting regionals. And I've covered 716 00:38:39,840 --> 00:38:42,080 Speaker 3: a softball game of Clemson before, and they can sell 717 00:38:42,120 --> 00:38:44,719 Speaker 3: the park out. And there's two thousand people there, and 718 00:38:44,840 --> 00:38:47,239 Speaker 3: now is that a revenue sport for Clemson in so 719 00:38:47,360 --> 00:38:50,600 Speaker 3: far as like men's basketball might be or no, like 720 00:38:50,719 --> 00:38:53,680 Speaker 3: men's men's soccer at Clemson can win national titles and 721 00:38:53,840 --> 00:38:56,320 Speaker 3: they'll tell me we'll still lose four million dollars, Like 722 00:38:56,360 --> 00:38:59,400 Speaker 3: there's not really a functional way to make men's soccer 723 00:39:00,120 --> 00:39:05,000 Speaker 3: at Carolina, at UCLA, Indiana Clemson like cash positive. That's okay, 724 00:39:06,280 --> 00:39:08,360 Speaker 3: You're I think you're seeing kind of two different trends. 725 00:39:08,480 --> 00:39:12,000 Speaker 3: There's one, are there ways that we can better market 726 00:39:12,360 --> 00:39:18,239 Speaker 3: and better like monetize some of our Olympic sports, women's volleyball, softball, 727 00:39:18,680 --> 00:39:22,440 Speaker 3: to a lesser extent, lacrosse. Those conversations are definitely happening. Ten. 728 00:39:22,840 --> 00:39:25,080 Speaker 3: When I was first starting my career on this beat, 729 00:39:25,680 --> 00:39:28,440 Speaker 3: there were schools that wouldn't ticket for women's basketball or 730 00:39:28,520 --> 00:39:31,080 Speaker 3: that wouldn't ticket for women's volleyball. That's not a thing anymore, 731 00:39:31,120 --> 00:39:34,000 Speaker 3: and people are schools are certainly making the investments to 732 00:39:34,120 --> 00:39:38,200 Speaker 3: ticket those things more efficiently. But generally, if you're trying 733 00:39:38,239 --> 00:39:41,360 Speaker 3: to make an investment, it's more for competitive reasons. And 734 00:39:41,800 --> 00:39:45,560 Speaker 3: you know, to bring this full circle, I think one 735 00:39:46,080 --> 00:39:48,840 Speaker 3: interesting storyline that we're going to begin to see this 736 00:39:49,080 --> 00:39:52,680 Speaker 3: offseason and especially in the next year, is what kind 737 00:39:52,680 --> 00:39:55,480 Speaker 3: of approach schools decide to take with women's flag football. 738 00:39:55,920 --> 00:39:59,080 Speaker 3: In this approach, which is on track to be a 739 00:39:59,239 --> 00:40:04,919 Speaker 3: varsity sport and Division one quite soon, there's the club 740 00:40:04,960 --> 00:40:08,440 Speaker 3: adaptations already strong. Nebraska is starting a program, lots of 741 00:40:08,520 --> 00:40:11,279 Speaker 3: mid majors are starting programs, and the vast majority of 742 00:40:11,320 --> 00:40:14,640 Speaker 3: those schools are starting programs for enrollment purposes. Right, let's 743 00:40:14,680 --> 00:40:16,760 Speaker 3: go play on a field that has three hundred seats. 744 00:40:17,080 --> 00:40:19,600 Speaker 3: Let's go play two flag football games over a weekend. 745 00:40:19,880 --> 00:40:22,319 Speaker 3: Let's try to get thirty more women full on your 746 00:40:22,360 --> 00:40:26,640 Speaker 3: payingful tuition on campus. But could you sell tickets to this? 747 00:40:27,000 --> 00:40:32,560 Speaker 3: Could this be something that generates meaningful audiences on ESPN Plus? 748 00:40:32,920 --> 00:40:35,239 Speaker 3: Could the NFL continue to throw money at this? Could 749 00:40:35,280 --> 00:40:38,359 Speaker 3: this be something that's different? Yeah, I think I think 750 00:40:38,400 --> 00:40:40,600 Speaker 3: that's entirely possible. And it really only takes two or 751 00:40:40,640 --> 00:40:43,520 Speaker 3: three schools saying we're going to really go all out 752 00:40:43,600 --> 00:40:47,920 Speaker 3: here and make this a party and make this an 753 00:40:47,960 --> 00:40:50,839 Speaker 3: interesting home field advantage kind of situation that will make 754 00:40:50,920 --> 00:40:52,920 Speaker 3: other people want to follow along. It'll be interesting. Will 755 00:40:52,960 --> 00:40:55,800 Speaker 3: that be Nebraska? Will it be UNC Asheville, Will it 756 00:40:55,920 --> 00:40:57,440 Speaker 3: be up Carolina? Upstate? 757 00:40:57,520 --> 00:41:01,439 Speaker 1: Who knows on that sort of same token? Is there 758 00:41:01,600 --> 00:41:06,360 Speaker 1: a type of revenue stream that people don't realize is 759 00:41:06,520 --> 00:41:09,759 Speaker 1: incredible for schools? Oh yeah, I kind I kind of 760 00:41:09,800 --> 00:41:13,440 Speaker 1: don't think it's like apparel. Apparel seems sort of flat 761 00:41:13,560 --> 00:41:15,120 Speaker 1: and you're just like, yeah, you go to the bookstore, 762 00:41:15,160 --> 00:41:17,120 Speaker 1: you go online, and you are but like, is there 763 00:41:17,200 --> 00:41:19,880 Speaker 1: a type of is it parking, is it booze? 764 00:41:20,000 --> 00:41:20,480 Speaker 3: What? What? 765 00:41:20,840 --> 00:41:23,879 Speaker 1: What type of thing? Would people potentially be surprised? Like, yeah, 766 00:41:24,280 --> 00:41:26,680 Speaker 1: this thing if it went away, it would be so 767 00:41:26,880 --> 00:41:29,000 Speaker 1: much more of a disaster than anybody would think. 768 00:41:29,280 --> 00:41:33,960 Speaker 3: No, you're right, it is an apparel for most schools. Actually, 769 00:41:33,960 --> 00:41:35,840 Speaker 3: they don't make any money from apparel, right, Like you 770 00:41:35,880 --> 00:41:37,640 Speaker 3: see a headline this is like, oh, Nike signed this 771 00:41:37,719 --> 00:41:41,080 Speaker 3: two hundred million dollar new deal with UNLV and then 772 00:41:41,320 --> 00:41:43,200 Speaker 3: ifoy with a contract and look at it and it's like, 773 00:41:43,239 --> 00:41:44,240 Speaker 3: oh and there's no cash. 774 00:41:45,000 --> 00:41:48,239 Speaker 1: Is also a lot of apparel kind of sucks, like 775 00:41:48,400 --> 00:41:52,120 Speaker 1: it's kind of like stylistically pretty flat, creativity pretty flat, 776 00:41:52,200 --> 00:41:54,320 Speaker 1: Like there's you know, home Field, the types of brands 777 00:41:54,360 --> 00:41:56,279 Speaker 1: like that have tried and I think have done a 778 00:41:56,320 --> 00:41:58,840 Speaker 1: good thing, but like I don't know, apparel doesn't strike 779 00:41:58,920 --> 00:41:59,960 Speaker 1: me as a huge growth play. 780 00:42:01,080 --> 00:42:04,480 Speaker 3: It isn't and the profit margins are not great for 781 00:42:04,800 --> 00:42:07,279 Speaker 3: anybody there, right, Like no disrespect to our friends. Of course, 782 00:42:07,280 --> 00:42:09,480 Speaker 3: the homefield a pail would build a wonderful business, but 783 00:42:09,640 --> 00:42:12,080 Speaker 3: like you know, I can look at the licensing reports 784 00:42:12,080 --> 00:42:15,160 Speaker 3: and see that, like people, not that many schools are 785 00:42:15,160 --> 00:42:17,960 Speaker 3: getting rich off of home field licensing alone. Right, There's 786 00:42:17,960 --> 00:42:19,880 Speaker 3: always so many T shirts you could you could. 787 00:42:19,800 --> 00:42:22,160 Speaker 2: Sell the one. 788 00:42:22,320 --> 00:42:25,759 Speaker 3: The single biggest revenue item that I think people don't 789 00:42:25,800 --> 00:42:28,479 Speaker 3: think about that much is what's called MMR or multi 790 00:42:28,600 --> 00:42:31,319 Speaker 3: media rights. Oh you hear multimedia rights. I think most 791 00:42:31,320 --> 00:42:34,759 Speaker 3: people would think, oh, that's that's that's your your television checks. 792 00:42:35,080 --> 00:42:37,640 Speaker 3: But that isn't true. Those those are your broadcast rights. 793 00:42:38,120 --> 00:42:40,799 Speaker 3: And for a power forward program, that's your most important check. 794 00:42:41,280 --> 00:42:43,680 Speaker 3: But if if you're in a mid major, especially in 795 00:42:43,719 --> 00:42:47,240 Speaker 3: the FCS, you don't get very much money from from television. 796 00:42:47,280 --> 00:42:49,520 Speaker 3: If you're in the Big West, you make enough money 797 00:42:49,560 --> 00:42:52,680 Speaker 3: to pay for your production and and that's about it. 798 00:42:52,880 --> 00:42:55,880 Speaker 3: Like that, that's that's not a boon. So your MMR 799 00:42:56,480 --> 00:43:01,640 Speaker 3: are your radio rights, they're your corporate sponsorship, they are 800 00:43:01,840 --> 00:43:04,360 Speaker 3: the signage in and around the stadium, and it's basically 801 00:43:04,520 --> 00:43:08,719 Speaker 3: everything that's not part of game day experience that that 802 00:43:08,800 --> 00:43:12,560 Speaker 3: gets sold. And for U, you know, a mid major institution, 803 00:43:12,719 --> 00:43:14,560 Speaker 3: you might get a four hundred, five hundred thousand dollars 804 00:43:14,560 --> 00:43:16,520 Speaker 3: a year check from lear Field. That's bigger than any 805 00:43:16,600 --> 00:43:18,760 Speaker 3: check that you get from from anything else or from playfly. 806 00:43:19,160 --> 00:43:22,000 Speaker 3: And this is an area where, if it went away 807 00:43:22,200 --> 00:43:24,400 Speaker 3: like that might be the single biggest income source for 808 00:43:24,440 --> 00:43:26,560 Speaker 3: a lot of Division one. And it's also the place 809 00:43:26,600 --> 00:43:28,879 Speaker 3: where most schools are pointing and saying, that's the place 810 00:43:28,920 --> 00:43:31,080 Speaker 3: where we can grow the revenue the most. We can't 811 00:43:31,120 --> 00:43:33,959 Speaker 3: sell that many more tickets. We can't raise the ticket 812 00:43:34,040 --> 00:43:37,440 Speaker 3: price that much. We can only sell I mean, you 813 00:43:37,480 --> 00:43:40,239 Speaker 3: could you make a lot of money from beer, more 814 00:43:40,320 --> 00:43:43,160 Speaker 3: than you do from other concessions. But there's limitations of 815 00:43:43,239 --> 00:43:46,680 Speaker 3: what kind of spirits you can sell, not just from 816 00:43:46,760 --> 00:43:50,239 Speaker 3: the law, but like logistically, like you know, real quick, 817 00:43:50,840 --> 00:43:52,600 Speaker 3: I think you guys would appreciate. I remember when I 818 00:43:52,680 --> 00:43:56,200 Speaker 3: went to visit Camp Randall like summer and a half 819 00:43:56,239 --> 00:43:59,399 Speaker 3: ago Wisconsin. You know, it's right before they were selling 820 00:43:59,400 --> 00:44:02,919 Speaker 3: alcohol to the general Wisconsin fan base for the first time. 821 00:44:03,480 --> 00:44:06,320 Speaker 3: And I remember being floored by this because God blessed Wisconsin, Like, 822 00:44:06,920 --> 00:44:08,560 Speaker 3: this is a drug state. This is a state that 823 00:44:08,760 --> 00:44:11,839 Speaker 3: appreciates adult beverages. And the reason that they weren't selling 824 00:44:11,880 --> 00:44:15,359 Speaker 3: stuff and at the Badger Stadium before wasn't out of prudishness. 825 00:44:16,040 --> 00:44:18,799 Speaker 3: It was because the stadium is so fricking old. There's 826 00:44:18,880 --> 00:44:21,200 Speaker 3: no place to put taps, and there was no place 827 00:44:21,239 --> 00:44:23,799 Speaker 3: to put in more more bathrooms, and so the only 828 00:44:23,880 --> 00:44:25,759 Speaker 3: now the only stuff they can sell is in bottles. Right, 829 00:44:25,880 --> 00:44:28,280 Speaker 3: So you have a lot of these things to navigate. 830 00:44:28,760 --> 00:44:33,840 Speaker 3: And that's why sponsorships and corporate partnerships and and that 831 00:44:33,960 --> 00:44:36,400 Speaker 3: what we call this, like the incremental sponsorship revenue is 832 00:44:36,520 --> 00:44:39,120 Speaker 3: so so important, and that's what everybody is trying to 833 00:44:39,200 --> 00:44:40,000 Speaker 3: grow even more. 834 00:44:41,400 --> 00:44:41,680 Speaker 2: Is there? 835 00:44:42,080 --> 00:44:45,920 Speaker 1: I mean, I like the Camp randal illusion here it 836 00:44:46,000 --> 00:44:48,680 Speaker 1: took Ty thirty minutes to get back from the bathroom 837 00:44:48,800 --> 00:44:50,319 Speaker 1: to his seat at Penn State. 838 00:44:50,600 --> 00:44:51,600 Speaker 2: I don't want to talk about that. 839 00:44:51,760 --> 00:44:57,080 Speaker 1: The stadium experience at a lot of places is not great. 840 00:44:57,719 --> 00:45:00,160 Speaker 1: It costs money to fix this. It costs money to 841 00:45:00,239 --> 00:45:04,880 Speaker 1: evaluate efficiency and bringing in contractors from overseas who we're like, 842 00:45:05,200 --> 00:45:07,640 Speaker 1: these are your choke points, and this is why you 843 00:45:07,760 --> 00:45:09,600 Speaker 1: have people who are upset at X, Y and Z. 844 00:45:11,080 --> 00:45:14,520 Speaker 1: Are there so many things on an AD's plate that 845 00:45:15,640 --> 00:45:19,680 Speaker 1: fan convenience and experience at these stadiums is just so 846 00:45:20,000 --> 00:45:23,800 Speaker 1: far down the list that it's just not going to 847 00:45:23,840 --> 00:45:27,640 Speaker 1: get appreciably better unless Steve Bomber comes in and is, like, 848 00:45:27,800 --> 00:45:30,800 Speaker 1: we need ten thousand toilets like he did with his 849 00:45:31,360 --> 00:45:34,759 Speaker 1: new arena and built it from scratch to be an 850 00:45:34,840 --> 00:45:37,799 Speaker 1: incredible place to see a game. Allegedly, I haven't been, 851 00:45:38,480 --> 00:45:42,200 Speaker 1: or are we just sort of doomed to you know, 852 00:45:42,360 --> 00:45:44,640 Speaker 1: ades have too many problems on their plates, and we'll 853 00:45:44,640 --> 00:45:45,560 Speaker 1: get to when we get to it. 854 00:45:46,080 --> 00:45:49,279 Speaker 3: You know, I don't think we're doomed. And actually this 855 00:45:49,440 --> 00:45:51,200 Speaker 3: is kind of one of those those problems that you're 856 00:45:51,239 --> 00:45:54,680 Speaker 3: describing that I here discussed more and more. Right, Like, 857 00:45:54,719 --> 00:45:57,479 Speaker 3: an AD's job is not just hiring twelve coaches or whatever, 858 00:45:57,680 --> 00:46:01,160 Speaker 3: especially because probably for a different show, eighties do a 859 00:46:01,200 --> 00:46:03,200 Speaker 3: lot less than that than you might think, Like that's 860 00:46:03,280 --> 00:46:06,840 Speaker 3: way more presidential or search firm or booster driven. So 861 00:46:07,680 --> 00:46:10,719 Speaker 3: these kind of problems about we don't have enough bathrooms 862 00:46:10,880 --> 00:46:12,960 Speaker 3: or going to our game kind of sucks is a 863 00:46:13,080 --> 00:46:15,680 Speaker 3: major part of what ads talk about Danny White and 864 00:46:15,719 --> 00:46:18,319 Speaker 3: Tennessee talks about this all the time. This is something 865 00:46:18,360 --> 00:46:20,359 Speaker 3: I hear about in the eighties and in my phone 866 00:46:20,400 --> 00:46:22,440 Speaker 3: book all the time, and it was something that I 867 00:46:22,560 --> 00:46:27,120 Speaker 3: heard recently talking to folks at Saint Thomas in Minnesota 868 00:46:27,640 --> 00:46:30,160 Speaker 3: bring this up recently when they just built a beautiful 869 00:46:30,320 --> 00:46:32,920 Speaker 3: new basketball and hockey arena their Tully. Part of the 870 00:46:32,960 --> 00:46:34,560 Speaker 3: reason they did that is because, like, we're a pro 871 00:46:34,600 --> 00:46:37,239 Speaker 3: sports town, and so if people are used to one 872 00:46:37,360 --> 00:46:39,840 Speaker 3: level experience when they go see the Twins or the 873 00:46:39,920 --> 00:46:45,320 Speaker 3: Timberwolves and the Vikings, they will not accept a dramatically 874 00:46:45,400 --> 00:46:48,600 Speaker 3: worse experience for the Tommies, Like you don't want to 875 00:46:48,680 --> 00:46:51,440 Speaker 3: wait in line for forty five minutes to go get 876 00:46:51,600 --> 00:46:54,640 Speaker 3: eighteen dollars chicken wings. So that's something that you have 877 00:46:54,800 --> 00:46:57,080 Speaker 3: to fix. And when I talk to ads that I 878 00:46:57,120 --> 00:47:00,840 Speaker 3: would say are less traditional that came in from pro 879 00:47:00,960 --> 00:47:04,320 Speaker 3: sports or from private business or other places, and my 880 00:47:04,480 --> 00:47:06,640 Speaker 3: limited experience, I think those folks tend to be a 881 00:47:06,680 --> 00:47:09,880 Speaker 3: little bit more attuned to these issues. But this is 882 00:47:09,960 --> 00:47:12,239 Speaker 3: something that I think can get better and should get 883 00:47:12,320 --> 00:47:14,600 Speaker 3: better just about anywhere. If you spend maybe a little 884 00:47:14,600 --> 00:47:17,640 Speaker 3: bit less time worrying about lobby and Congress, you might 885 00:47:17,719 --> 00:47:20,280 Speaker 3: have more time to think about how many more places 886 00:47:20,360 --> 00:47:23,760 Speaker 3: in this facility can we sell stuff and have portable 887 00:47:23,760 --> 00:47:28,040 Speaker 3: bathrooms and have a better experience. Because you're right, and 888 00:47:29,239 --> 00:47:30,520 Speaker 3: this is part of why I try to go to 889 00:47:30,600 --> 00:47:32,680 Speaker 3: at least a couple of games a year without a credential, 890 00:47:33,560 --> 00:47:36,919 Speaker 3: to remind myself what this experience is like and see 891 00:47:36,920 --> 00:47:40,960 Speaker 3: it in other places. Because if it costs forty five 892 00:47:41,000 --> 00:47:44,000 Speaker 3: dollars to park and it's difficult to go get food 893 00:47:44,080 --> 00:47:46,319 Speaker 3: and difficult to go get sidelined, you can't complain about 894 00:47:46,320 --> 00:47:47,400 Speaker 3: not being able to sell tickets. 895 00:47:49,239 --> 00:47:52,960 Speaker 2: We're going to do this conversation in twenty twenty seven, Matt, 896 00:47:53,040 --> 00:47:54,239 Speaker 2: What are we going to be talking about? 897 00:47:54,280 --> 00:47:58,839 Speaker 3: Then? I think we're mostly the same stuff, right. I mean, 898 00:47:59,000 --> 00:48:00,759 Speaker 3: if you go back and we played the last couple 899 00:48:00,960 --> 00:48:03,720 Speaker 3: of episodes we've done together, we're still talking about anti trust, 900 00:48:03,840 --> 00:48:08,040 Speaker 3: We're still talking about athlete compensation, about the employment question, 901 00:48:08,520 --> 00:48:11,560 Speaker 3: I would be blown away, especially given where we are 902 00:48:11,640 --> 00:48:14,120 Speaker 3: in the election cycle and where we are with Congress 903 00:48:14,200 --> 00:48:16,640 Speaker 3: right now, if that gets changed or decided in a 904 00:48:16,760 --> 00:48:19,160 Speaker 3: meaningful way in the next six months, I don't think 905 00:48:19,200 --> 00:48:23,320 Speaker 3: we're going to be looking at an imminent P two breakaway, 906 00:48:23,719 --> 00:48:26,239 Speaker 3: or a super league or a private equity coming in 907 00:48:26,320 --> 00:48:29,320 Speaker 3: to buy the SEC or anything like. Most things are possible, 908 00:48:29,400 --> 00:48:32,279 Speaker 3: but I don't think that they're likely in the next 909 00:48:32,400 --> 00:48:35,600 Speaker 3: nine or ten months. You know, if we're lucky, maybe 910 00:48:35,840 --> 00:48:39,719 Speaker 3: next year. We're also talking about college baseball game or 911 00:48:39,880 --> 00:48:43,840 Speaker 3: different college basketball video games, or indie developments in college 912 00:48:43,880 --> 00:48:46,560 Speaker 3: football games beyond DA Sports, or something maybe a little 913 00:48:46,560 --> 00:48:50,680 Speaker 3: bit less catastrophic. But the major issues are the major 914 00:48:50,760 --> 00:48:52,719 Speaker 3: issues from the we had in twenty twenty one, and 915 00:48:52,800 --> 00:48:54,600 Speaker 3: if we're being honest, most of them are the same 916 00:48:54,680 --> 00:48:56,840 Speaker 3: things we've been talking about since the nineteen twenties. Just 917 00:48:56,880 --> 00:48:57,759 Speaker 3: the numbers have gone up. 918 00:48:59,080 --> 00:49:00,600 Speaker 2: His name is Matt brand now and you can find 919 00:49:00,640 --> 00:49:03,799 Speaker 2: us find work over at Extra Points with Matt Brown 920 00:49:03,880 --> 00:49:07,799 Speaker 2: extra Points mb dot com. I'm saving the best for last, Matt. 921 00:49:08,080 --> 00:49:11,080 Speaker 2: I know how hard you work on your site and 922 00:49:11,160 --> 00:49:14,719 Speaker 2: on this business. I'm I'm curious what all you are 923 00:49:14,800 --> 00:49:17,440 Speaker 2: working on now. Actually haven't talked to you about this recently, 924 00:49:18,080 --> 00:49:20,520 Speaker 2: so I'm curious. I'm asking more for myself maybe than 925 00:49:20,560 --> 00:49:23,239 Speaker 2: anybody else, But I feel like you're always working on 926 00:49:23,360 --> 00:49:25,440 Speaker 2: like a million things over there. As you have kind 927 00:49:25,440 --> 00:49:28,880 Speaker 2: of expanded your operations. So what is the state of 928 00:49:29,000 --> 00:49:30,480 Speaker 2: play for extra Points right now? 929 00:49:31,440 --> 00:49:33,600 Speaker 3: You know, this is a good reminder that I'll have 930 00:49:33,640 --> 00:49:35,319 Speaker 3: to share this link with you guys once once we're 931 00:49:35,360 --> 00:49:38,520 Speaker 3: done where I have spent just an enormous amount of 932 00:49:38,560 --> 00:49:41,040 Speaker 3: work over the last two and a half months. It's 933 00:49:41,080 --> 00:49:45,400 Speaker 3: been trying to completely redo our Extra Points library product. 934 00:49:45,880 --> 00:49:48,960 Speaker 3: The main the number one thing that pays my salary 935 00:49:49,040 --> 00:49:51,600 Speaker 3: and the salary of my employees and and you know, 936 00:49:51,680 --> 00:49:55,080 Speaker 3: buys Pokemon cards for my kids is the newsletter and 937 00:49:55,360 --> 00:49:58,400 Speaker 3: the subscriptions the newsletter and advertisements in the newsletter. But 938 00:49:58,440 --> 00:50:02,040 Speaker 3: we also have a data product where mostly schools but 939 00:50:02,160 --> 00:50:05,960 Speaker 3: also some newsrooms and some academics and some fans can 940 00:50:06,239 --> 00:50:10,240 Speaker 3: look up everyone's budget, everyone's contract, all these vendor agreements, 941 00:50:10,280 --> 00:50:14,200 Speaker 3: and schools use this for like benchmarking and to save money. 942 00:50:14,560 --> 00:50:16,840 Speaker 3: And we've had this product for about a year and 943 00:50:16,880 --> 00:50:19,520 Speaker 3: a half, and like we've rebuilt it to make it faster, 944 00:50:20,040 --> 00:50:23,360 Speaker 3: more intuitive. Uh you know this this I used the 945 00:50:23,440 --> 00:50:25,480 Speaker 3: new version to write the story we did by a 946 00:50:25,520 --> 00:50:27,480 Speaker 3: week and a half ago about Ben's basketball budgets that 947 00:50:27,520 --> 00:50:29,920 Speaker 3: made every Indiana fan so angry at me. But I 948 00:50:30,040 --> 00:50:31,920 Speaker 3: think some of the storytelling that we can do with 949 00:50:32,000 --> 00:50:35,160 Speaker 3: this new tool is so much better than before, and 950 00:50:35,239 --> 00:50:37,520 Speaker 3: I'm excited about that. We should be ready to release 951 00:50:37,560 --> 00:50:40,439 Speaker 3: it to the general public DEBTA testing now. We wanted 952 00:50:40,480 --> 00:50:43,759 Speaker 3: to be ready maybe two weeks and then. I'm also 953 00:50:44,440 --> 00:50:50,440 Speaker 3: interested in continuing to make and refine our games. Ever 954 00:50:50,520 --> 00:50:52,600 Speaker 3: so often people joke that you should put the Athletic 955 00:50:52,680 --> 00:50:55,600 Speaker 3: Director simulator in like the next EA Sports college football game, 956 00:50:55,680 --> 00:50:57,440 Speaker 3: and like, that'd be great. You know, I'd love to 957 00:50:57,480 --> 00:50:59,880 Speaker 3: be friends with the A Sports again and consultant and 958 00:51:00,000 --> 00:51:02,640 Speaker 3: build something for that. But if that never happens, we 959 00:51:02,800 --> 00:51:06,040 Speaker 3: have talked to other video game studios about like, hey, well, 960 00:51:06,080 --> 00:51:08,279 Speaker 3: how much money wuan to take and how can we 961 00:51:08,320 --> 00:51:10,360 Speaker 3: work together to make an out of the park baseball 962 00:51:10,440 --> 00:51:13,040 Speaker 3: but for college football? Yeah, or turn this into something 963 00:51:13,080 --> 00:51:16,840 Speaker 3: more sophisticated, because now I know enough like JavaScript to 964 00:51:17,000 --> 00:51:22,120 Speaker 3: be annoying, but not enough to be a triple A 965 00:51:22,239 --> 00:51:24,680 Speaker 3: video game developer or even a single A video game developer. 966 00:51:24,719 --> 00:51:26,040 Speaker 3: And this isn't a world that I know as well. 967 00:51:26,120 --> 00:51:28,719 Speaker 3: But yeah, because I'm not capable of just doing one 968 00:51:28,800 --> 00:51:32,120 Speaker 3: thing right, I'm trying to build something to help athletic 969 00:51:32,200 --> 00:51:35,399 Speaker 3: directors save money. Build something better that I think fans 970 00:51:35,440 --> 00:51:38,160 Speaker 3: will enjoin goofing off with in May and June when 971 00:51:38,200 --> 00:51:40,399 Speaker 3: we're writing for actual football to start back up again 972 00:51:40,680 --> 00:51:42,879 Speaker 3: and then hopefully keep writing stories that people want to read. 973 00:51:43,360 --> 00:51:47,879 Speaker 1: I'm ready for you to create the seediest possible recruiting game. 974 00:51:48,520 --> 00:51:51,640 Speaker 1: I'm not talking about what exists within NC double or 975 00:51:51,640 --> 00:51:54,680 Speaker 1: excuse me, eaeA Sports is college football series right now. 976 00:51:55,440 --> 00:51:59,360 Speaker 1: I'm talking about so much more detailed about like giving 977 00:51:59,440 --> 00:52:03,000 Speaker 1: options about how pushy to be at camps right how 978 00:52:03,120 --> 00:52:05,840 Speaker 1: weird to be with the recruits. Dad, I want you 979 00:52:06,000 --> 00:52:10,880 Speaker 1: to create the absolute most creepy recruiting game possible with 980 00:52:11,080 --> 00:52:12,560 Speaker 1: the worst possible graphics. 981 00:52:12,880 --> 00:52:17,239 Speaker 3: I think, you know, honest to god, my like I think, 982 00:52:17,320 --> 00:52:20,480 Speaker 3: I think, like my my dream game project would be 983 00:52:20,600 --> 00:52:23,520 Speaker 3: to make like an early nineties Lucas sort of like 984 00:52:23,640 --> 00:52:27,480 Speaker 3: Sierra style point and Clicks game, and I, you know, 985 00:52:27,680 --> 00:52:30,000 Speaker 3: experiment with this a little bit in college. I think 986 00:52:30,000 --> 00:52:32,600 Speaker 3: what you're just describing as college football leisure suit, Larry, 987 00:52:32,800 --> 00:52:37,600 Speaker 3: but exactly what coach correct I'm in. I'm absolutely an 988 00:52:37,640 --> 00:52:40,160 Speaker 3: out low. If you're still alive, my email is Matt 989 00:52:40,239 --> 00:52:43,400 Speaker 3: at Extra Points MB dot com. I'll you pixel artists 990 00:52:43,440 --> 00:52:45,640 Speaker 3: out there what. I love to work on that this 991 00:52:45,760 --> 00:52:49,920 Speaker 3: summer instead of doing spreadsheets. Absolutely, I would love to 992 00:52:49,960 --> 00:52:53,000 Speaker 3: make a Michigan football coaching simulator. Leisure suit. 993 00:52:53,000 --> 00:52:55,160 Speaker 2: No, don't do that. Don't do that. Let's pick a 994 00:52:55,200 --> 00:52:55,880 Speaker 2: different school. 995 00:52:56,320 --> 00:52:59,840 Speaker 1: Do we call it leisure suit? Larry Scott, I don't know. 996 00:53:00,080 --> 00:53:02,520 Speaker 1: It's just an idea. It's just an idea. There are 997 00:53:02,600 --> 00:53:07,359 Speaker 1: no we're just whiteboarding guys, Laura. This is Larry Fedora. Yeah, 998 00:53:07,440 --> 00:53:09,359 Speaker 1: oh god, I'm trying to think of my other big 999 00:53:09,440 --> 00:53:13,960 Speaker 1: time college football Larry's and fitz Fitzgerald. I don't know. 1000 00:53:14,719 --> 00:53:16,719 Speaker 1: But he's like we look at him in a positive way. 1001 00:53:16,760 --> 00:53:18,759 Speaker 3: I don't know, so I don't I don't think. 1002 00:53:19,239 --> 00:53:22,359 Speaker 1: No, he's just so Larry Scott, easy to spell, easy 1003 00:53:22,440 --> 00:53:23,719 Speaker 1: to remember, and. 1004 00:53:23,800 --> 00:53:26,480 Speaker 2: Nobody likes the guy. So nobody likes pretty much in 1005 00:53:26,600 --> 00:53:29,759 Speaker 2: the clear, Matt Brown, keep up the good work. We'll 1006 00:53:29,800 --> 00:53:31,600 Speaker 2: have to talk to you again sometime in the very 1007 00:53:31,640 --> 00:53:35,479 Speaker 2: near future. But enjoy the off season whatever that looks 1008 00:53:35,600 --> 00:53:38,640 Speaker 2: like for you. Get some quality time up in Wisconsin 1009 00:53:38,719 --> 00:53:42,960 Speaker 2: whenever you can. And uh extra points MB For everybody 1010 00:53:43,000 --> 00:53:45,040 Speaker 2: out there who does not subscribe to Matt's fine work, 1011 00:53:45,080 --> 00:53:45,759 Speaker 2: go and sport them. 1012 00:53:45,719 --> 00:53:49,440 Speaker 1: This episode has been brought to you by Milwaukee's public investment. 1013 00:53:51,160 --> 00:53:55,400 Speaker 1: It's mostly mostly it's a curd based currency tie, but 1014 00:53:55,480 --> 00:53:56,359 Speaker 1: it's a pretty big deal. 1015 00:53:56,719 --> 00:53:57,960 Speaker 3: Drink wisconsinly. 1016 00:53:58,840 --> 00:54:01,279 Speaker 1: There you go, Ye, all right, there you go. 1017 00:54:01,800 --> 00:54:04,480 Speaker 2: Matt Brown. Check out his fine work at extra points 1018 00:54:04,719 --> 00:54:08,560 Speaker 2: mb dot com. That is his newsletter, that is his business. 1019 00:54:08,640 --> 00:54:12,480 Speaker 2: Matt does an excellent job reporting out all things college 1020 00:54:12,520 --> 00:54:16,360 Speaker 2: football business. Dan, I would have been cool to just 1021 00:54:16,400 --> 00:54:19,719 Speaker 2: talk about Milwaukee. I have never been. I have heard 1022 00:54:20,120 --> 00:54:22,839 Speaker 2: great things about it, not just from you, but from 1023 00:54:23,520 --> 00:54:27,000 Speaker 2: some former colleagues of mine who sent both their kids 1024 00:54:27,360 --> 00:54:30,640 Speaker 2: to school in Wisconsin. So it seems to be a 1025 00:54:30,680 --> 00:54:32,600 Speaker 2: bit of a hidden gem that I have not yet 1026 00:54:32,760 --> 00:54:34,560 Speaker 2: to I'm not yet fully experienced. 1027 00:54:35,120 --> 00:54:38,040 Speaker 1: I'm looking at the lineup for Summerfest twenty twenty six, 1028 00:54:38,520 --> 00:54:42,799 Speaker 1: which is a huge deal in Milwaukee. Okay, I think 1029 00:54:42,840 --> 00:54:45,040 Speaker 1: it's over. I don't know, a couple weeks of just 1030 00:54:45,160 --> 00:54:49,880 Speaker 1: like live festival concert situation after live festival concert situation. 1031 00:54:50,680 --> 00:54:52,960 Speaker 1: You got a lot of thie hit makers in here, 1032 00:54:53,040 --> 00:54:56,040 Speaker 1: but really you got Okay, So June twenty fifth, June 1033 00:54:56,040 --> 00:54:58,000 Speaker 1: twenty seventh. By the way, summer Fest twenty twenty six 1034 00:54:58,080 --> 00:54:59,920 Speaker 1: not a sponsor, could be could be absolutely, could be 1035 00:55:00,280 --> 00:55:06,120 Speaker 1: Ed Sheeran, the Roots, post Malone, You got Muse on 1036 00:55:06,280 --> 00:55:09,359 Speaker 1: July second to the fourth. I don't know you. You're 1037 00:55:09,360 --> 00:55:11,439 Speaker 1: probably a jelly roll guy. If you're not a jelly 1038 00:55:11,560 --> 00:55:15,839 Speaker 1: roll guy, Boom, there's Sean Paul right, shun the ball. 1039 00:55:16,000 --> 00:55:16,880 Speaker 1: He's ready for you. 1040 00:55:17,080 --> 00:55:17,560 Speaker 2: Sho. 1041 00:55:18,520 --> 00:55:22,000 Speaker 1: There's so much happening. You got buck Cherry in there. 1042 00:55:22,560 --> 00:55:25,040 Speaker 1: You've got then I do like the Mountain Goats. That's 1043 00:55:25,080 --> 00:55:28,480 Speaker 1: like a got goldfinger in there. Tye Old ninety seven's 1044 00:55:28,800 --> 00:55:31,640 Speaker 1: vertical Horizon. I know you're big with vertical horizon. Sure, 1045 00:55:32,520 --> 00:55:35,719 Speaker 1: echoing the Bunnyman. Oh my god, ty, there's so much 1046 00:55:35,760 --> 00:55:37,400 Speaker 1: happening at Summerfest twenty six. 1047 00:55:38,760 --> 00:55:39,640 Speaker 2: Is that in Milwaukee? 1048 00:55:40,160 --> 00:55:42,040 Speaker 1: That's in Milwaukee, That's what I'm saying. That's like their 1049 00:55:42,120 --> 00:55:47,200 Speaker 1: big summer concert festival thing. Garth Brooks is the headliner. 1050 00:55:47,280 --> 00:55:48,800 Speaker 1: Early June sixteen seventeen. 1051 00:55:49,200 --> 00:55:52,520 Speaker 2: Well, it only rivals music fests over here, because Third 1052 00:55:52,560 --> 00:55:55,840 Speaker 2: Eye Blind is coming back. They're here, Third Eye Blind, 1053 00:55:55,960 --> 00:55:58,560 Speaker 2: They're coming back into the twentieth I had no idea 1054 00:55:58,600 --> 00:56:01,040 Speaker 2: what to expect because there can considerably older than they 1055 00:56:01,080 --> 00:56:03,600 Speaker 2: were back when they were you know, much more a 1056 00:56:03,920 --> 00:56:08,640 Speaker 2: cultural phenomenon. That show was awesome for people of my age, 1057 00:56:08,680 --> 00:56:12,080 Speaker 2: I should say. And Yellow Card is coming here this 1058 00:56:12,239 --> 00:56:15,520 Speaker 2: year apparently still playing. My friends and I have all 1059 00:56:15,640 --> 00:56:19,560 Speaker 2: signed up for that one. So yeah, let's look forward 1060 00:56:19,560 --> 00:56:23,400 Speaker 2: to this summer. I'm like five lines deep, hold on, 1061 00:56:23,520 --> 00:56:24,720 Speaker 2: don't take that out. It settles. 1062 00:56:25,120 --> 00:56:27,719 Speaker 1: I'm like five lines deep into the first weekend, the 1063 00:56:27,760 --> 00:56:31,040 Speaker 1: first full weekend of summerfest here and I know bands. 1064 00:56:31,080 --> 00:56:34,560 Speaker 1: There is an Eagle here. Don Felder of Eagles Kid 1065 00:56:34,680 --> 00:56:37,600 Speaker 1: is playing and it's not the the Eagles, it's just Eagles. 1066 00:56:37,719 --> 00:56:38,160 Speaker 2: By the way. 1067 00:56:39,239 --> 00:56:41,840 Speaker 1: I've heard of Red Jumpsuit Apparatus. I think they're like 1068 00:56:41,880 --> 00:56:43,920 Speaker 1: a one hit. We got modern English. I'll stop the 1069 00:56:43,920 --> 00:56:46,320 Speaker 1: world to melt with you. Tie, you know modern English. 1070 00:56:47,520 --> 00:56:50,120 Speaker 1: I've actually heard of post Sex Nachos because they're my 1071 00:56:50,239 --> 00:56:55,279 Speaker 1: favorite band name of twenty twenty five. Pretty good. That's 1072 00:56:55,400 --> 00:56:57,760 Speaker 1: Juliana theory. They go way back in the emo scene. 1073 00:56:57,880 --> 00:57:01,680 Speaker 1: There's a bunch here, Tie, there's just a bunch happening. 1074 00:57:02,160 --> 00:57:04,280 Speaker 1: I saw somebody else that you've heard of. The Academy 1075 00:57:04,440 --> 00:57:07,560 Speaker 1: is David Lee roth Sticks. This is all just in 1076 00:57:07,680 --> 00:57:09,720 Speaker 1: one weekend, Tie six. 1077 00:57:10,640 --> 00:57:13,840 Speaker 2: That was the first concert I was ever at really 1078 00:57:14,200 --> 00:57:18,040 Speaker 2: Rio Speedwagon and Sticks at the Bryce Jordan Center. Could 1079 00:57:18,080 --> 00:57:21,880 Speaker 2: you go just a bunch of a bunch of friends. 1080 00:57:22,280 --> 00:57:25,040 Speaker 1: Just like nine year old Tie getting down with sticks? 1081 00:57:25,320 --> 00:57:27,400 Speaker 2: No, this was like nineteen year old Tie. 1082 00:57:27,880 --> 00:57:30,160 Speaker 1: Oh that was your first concert at nineteen. 1083 00:57:30,320 --> 00:57:32,280 Speaker 2: Yeah, I guess it would be eighteen. Yeah, it was 1084 00:57:32,400 --> 00:57:34,000 Speaker 2: the fall of my freshman year. 1085 00:57:34,040 --> 00:57:38,760 Speaker 1: Hanka's area is playing Bruce Springsteen covers at Summerfest with 1086 00:57:38,920 --> 00:57:43,320 Speaker 1: the Easy Street Band. Okay, Geene Simmons Band, So it's 1087 00:57:43,360 --> 00:57:48,080 Speaker 1: not kiss right. Is there a Baja Blast stage? That's 1088 00:57:48,120 --> 00:57:51,760 Speaker 1: a great question. Probably not, but I can't for sure 1089 00:57:51,880 --> 00:57:55,120 Speaker 1: say no. That was a big hit, you know on 1090 00:57:55,240 --> 00:57:56,400 Speaker 1: our last stage. 1091 00:57:56,480 --> 00:57:59,080 Speaker 2: Yeah, when we talked through who on the Baja Blast 1092 00:57:59,120 --> 00:58:02,880 Speaker 2: stage would lure you away from your tailgate? Oh, that 1093 00:58:03,000 --> 00:58:04,960 Speaker 2: was a very big deal. So we'll have to make 1094 00:58:05,000 --> 00:58:07,880 Speaker 2: sure we pay homage at some point to the Baja 1095 00:58:07,920 --> 00:58:09,800 Speaker 2: Blast stage and have that conversation again. 1096 00:58:10,400 --> 00:58:13,440 Speaker 1: At what kind of concert? At what kind of festival? 1097 00:58:13,480 --> 00:58:16,320 Speaker 1: Could you get both Sean Paul and All Time Low 1098 00:58:16,760 --> 00:58:22,080 Speaker 1: and Mega Death and Spoon and Rev Run and the 1099 00:58:22,200 --> 00:58:25,600 Speaker 1: Gin Bloss only in Wisconsin, Man only in Milwauller. A 1100 00:58:25,680 --> 00:58:28,640 Speaker 1: whole tourism pitch dude, I'm not even done with this 1101 00:58:28,760 --> 00:58:35,000 Speaker 1: weekend Soul Asylum, Spin Doctors, TI, there's I'm just I'm 1102 00:58:35,040 --> 00:58:38,439 Speaker 1: talking myself into summerfest. I was gonna say I should 1103 00:58:38,560 --> 00:58:41,439 Speaker 1: leave the room and let me say last, Milwaukee say last. 1104 00:58:41,560 --> 00:58:44,040 Speaker 2: Let you work this out, all right? With all that 1105 00:58:44,240 --> 00:58:46,200 Speaker 2: being said, Matt Brown go and check him out again. 1106 00:58:46,280 --> 00:58:49,240 Speaker 2: Extra points NB dot com. He does a great job 1107 00:58:50,040 --> 00:58:53,800 Speaker 2: support independent journalism and what Matt is doing, I know 1108 00:58:53,920 --> 00:58:56,080 Speaker 2: we do. We would encourage everybody to make sure that 1109 00:58:56,160 --> 00:58:57,400 Speaker 2: they do it as well. 1110 00:58:57,800 --> 00:59:02,160 Speaker 1: We can you play the breaking news real quick? Can 1111 00:59:02,240 --> 00:59:05,000 Speaker 1: you find breaking news as I vamp? I know you've 1112 00:59:05,040 --> 00:59:06,200 Speaker 1: got breaking news somewhere there. 1113 00:59:06,360 --> 00:59:07,520 Speaker 2: I have it here here. 1114 00:59:13,960 --> 00:59:20,520 Speaker 1: Also that final weekend Baha men, we might get answers 1115 00:59:20,920 --> 00:59:24,760 Speaker 1: about who, oh my god, the Baha men at the 1116 00:59:24,800 --> 00:59:28,000 Speaker 1: Baja blast age. It's too good, all right? 1117 00:59:29,000 --> 00:59:32,600 Speaker 2: Uh, I don't know where to go from here. We've 1118 00:59:32,640 --> 00:59:37,400 Speaker 2: got an exciting episode planned for you on Thursday. It 1119 00:59:37,560 --> 00:59:41,960 Speaker 2: is nine years in the making. I will not give 1120 00:59:42,000 --> 00:59:44,360 Speaker 2: too much away. People on Patreon know where we are 1121 00:59:44,520 --> 00:59:47,720 Speaker 2: going with this. Verbowlers dot com. Even if you are 1122 00:59:47,760 --> 00:59:50,720 Speaker 2: not signed up as one of our paying members. If 1123 00:59:50,760 --> 00:59:52,320 Speaker 2: you go and sign up as a free member, you 1124 00:59:52,400 --> 00:59:55,200 Speaker 2: can see the direction that we are appointed. I am 1125 00:59:55,280 --> 00:59:59,040 Speaker 2: excited about this. I think going into the weekend, it 1126 00:59:59,120 --> 01:00:01,840 Speaker 2: gives us a nice little opportunity to explore the world 1127 01:00:01,880 --> 01:00:04,280 Speaker 2: beyond college football, which is something we do not do 1128 01:00:04,440 --> 01:00:06,160 Speaker 2: as often as I think you and I would like. 1129 01:00:06,800 --> 01:00:09,320 Speaker 2: But a little bit of a different show coming up 1130 01:00:09,400 --> 01:00:12,000 Speaker 2: later this week. Hope everybody enjoys it. For that guy 1131 01:00:12,080 --> 01:00:14,880 Speaker 2: over there, Dan, for our honored guest Matt Brown, for myself, 1132 01:00:14,920 --> 01:00:17,240 Speaker 2: Tie Held to Brand. Thank you as always for downloading 1133 01:00:17,280 --> 01:00:22,000 Speaker 2: and supporting, Hit follow, hit subscribe. Until next time, stays solved. Peace,