1 00:00:15,210 --> 00:00:23,690 Speaker 1: Pushkin. I'm looking out out my window. I'm looking at 2 00:00:23,689 --> 00:00:27,130 Speaker 1: the clouds, and I could tell you about the things 3 00:00:27,170 --> 00:00:28,729 Speaker 1: that I see, and you could tell me about the 4 00:00:28,770 --> 00:00:32,050 Speaker 1: things that you see I see. 5 00:00:32,690 --> 00:00:33,450 Speaker 2: Whispered to me. 6 00:00:33,530 --> 00:00:37,450 Speaker 3: She doesn't know where this is going. This is going? 7 00:00:37,489 --> 00:00:37,930 Speaker 4: Wait? What? 8 00:00:37,930 --> 00:00:38,170 Speaker 2: What? 9 00:00:39,010 --> 00:00:39,090 Speaker 5: No? 10 00:00:39,210 --> 00:00:41,729 Speaker 1: This is two friends sharing their you know, what they 11 00:00:41,730 --> 00:00:43,609 Speaker 1: see in the clouds. Nothing wrong with that. Why does 12 00:00:43,650 --> 00:00:46,090 Speaker 1: it have to go somewhere? Okay? Now what I see 13 00:00:46,250 --> 00:00:50,770 Speaker 1: is a wheelbarrow full of what looks like Teddy Bears. 14 00:00:51,489 --> 00:00:53,010 Speaker 1: What do you see? 15 00:00:53,890 --> 00:00:54,290 Speaker 4: Cloud? 16 00:00:54,890 --> 00:00:57,890 Speaker 1: Oh that's that's not good at all, very bad. Sign. 17 00:00:58,530 --> 00:01:03,090 Speaker 1: I come. I come from Lithuanian stock and we're cloud readers. 18 00:01:03,170 --> 00:01:05,929 Speaker 1: We see prophetic visions in the clouds. Did you know that? 19 00:01:05,930 --> 00:01:08,730 Speaker 1: That's why I wanted to trick you into looking at 20 00:01:08,730 --> 00:01:12,730 Speaker 1: the cloud so that I could tell you your future. Yeah, 21 00:01:12,770 --> 00:01:22,170 Speaker 1: I should have seen that. Coming from Gimblet Media, I'm 22 00:01:22,210 --> 00:01:34,490 Speaker 1: Jonathan Goldstein and this is Heavyweight Today's episode. Bobby, right 23 00:01:34,530 --> 00:01:46,770 Speaker 1: after the break, I have it, Thanks Bobby. Bobby Lord 24 00:01:46,890 --> 00:01:50,570 Speaker 1: is my music composer and sound engineer. Each word I 25 00:01:50,650 --> 00:01:54,850 Speaker 1: lay down goes through Bobby's complex network of accelerometers and 26 00:01:54,930 --> 00:01:55,970 Speaker 1: acorn tubes. 27 00:01:56,730 --> 00:01:57,010 Speaker 4: Jovin. 28 00:01:57,050 --> 00:01:58,770 Speaker 1: I don't think a cord tubes have been use of. 29 00:01:59,490 --> 00:02:00,090 Speaker 4: Four War two? 30 00:02:02,250 --> 00:02:13,249 Speaker 1: Can I get a schmear of music here? Bob As 31 00:02:13,250 --> 00:02:16,850 Speaker 1: a sound engineer, Bobby normally has to keep his yap shut. 32 00:02:17,290 --> 00:02:20,530 Speaker 1: Should he feel compelled to sneeze or say, have a 33 00:02:20,570 --> 00:02:23,450 Speaker 1: heart attack, he cannot do so until the on air 34 00:02:23,570 --> 00:02:28,250 Speaker 1: light is safely extinguished. But today we turn the microphone 35 00:02:28,250 --> 00:02:31,690 Speaker 1: around and aim it back towards one two often shrouded 36 00:02:31,730 --> 00:02:37,130 Speaker 1: in darkness and obscurity, today we tell Bobby's story, the 37 00:02:37,210 --> 00:02:42,570 Speaker 1: story of the greatest public embarrassment of Bobby's entire musical career. 38 00:02:43,610 --> 00:02:46,130 Speaker 4: I think that's a little traumatic. 39 00:02:46,250 --> 00:02:49,130 Speaker 1: I would say not dramatic enough. Don't be stingy with 40 00:02:49,210 --> 00:02:52,570 Speaker 1: the music, Bob more acorns a little bit of trouble, 41 00:02:52,970 --> 00:03:04,450 Speaker 1: give me a full bank. Bobby joins me in the 42 00:03:04,450 --> 00:03:07,169 Speaker 1: studio and tells me how his love of music first 43 00:03:07,250 --> 00:03:10,450 Speaker 1: blossomed back in middle school, around the time he met 44 00:03:10,450 --> 00:03:11,330 Speaker 1: a boy named Jake. 45 00:03:12,010 --> 00:03:13,970 Speaker 2: He sat in the back of the bus where the 46 00:03:14,010 --> 00:03:15,970 Speaker 2: cool kids sat, and I think he was wearing like 47 00:03:16,410 --> 00:03:19,210 Speaker 2: the leather jacket, a punk band T shirt, and he 48 00:03:19,250 --> 00:03:19,930 Speaker 2: had blue hair. 49 00:03:20,690 --> 00:03:24,210 Speaker 1: Bobby's hair was a nerdy brown he played nerdy sacks 50 00:03:24,290 --> 00:03:27,489 Speaker 1: in the nerdy school band, and here was Jake, who 51 00:03:27,490 --> 00:03:32,329 Speaker 1: played punk rock electric guitar. Bobby was starstruck. He started 52 00:03:32,370 --> 00:03:35,370 Speaker 1: dressing like Jake in band t shirts and tight punky 53 00:03:35,450 --> 00:03:38,690 Speaker 1: jeans he found in the girls section at Coole's. He 54 00:03:38,770 --> 00:03:41,290 Speaker 1: even begged his parents for a drum kit so he 55 00:03:41,330 --> 00:03:42,610 Speaker 1: and Jake could form a band. 56 00:03:43,170 --> 00:03:47,370 Speaker 2: That credit Jake with teaching me everything about like being 57 00:03:47,410 --> 00:03:50,970 Speaker 2: in a band and punk music, and then he taught 58 00:03:51,010 --> 00:03:51,690 Speaker 2: me everything. 59 00:03:52,850 --> 00:03:53,090 Speaker 6: You know. 60 00:03:53,130 --> 00:03:54,970 Speaker 2: There were a lot of times would be sitting together 61 00:03:55,330 --> 00:03:58,490 Speaker 2: and both with our own CD players and headphones on, 62 00:03:59,330 --> 00:04:01,970 Speaker 2: like in different worlds and listening to different records, but 63 00:04:02,130 --> 00:04:02,890 Speaker 2: just together, you. 64 00:04:02,810 --> 00:04:07,050 Speaker 1: Know, Bobby listening to Jimmy Eat World, Jake to No Effects, 65 00:04:07,490 --> 00:04:10,370 Speaker 1: both of them eating gummy sharks and dreaming about the 66 00:04:10,450 --> 00:04:14,010 Speaker 1: music they wanted to make. With a couple more friends, 67 00:04:14,050 --> 00:04:16,650 Speaker 1: they formed a band, and even though they were so young, 68 00:04:17,010 --> 00:04:20,249 Speaker 1: it wasn't long before they were booking shows. Their first 69 00:04:20,289 --> 00:04:22,169 Speaker 1: gig was at a local record store. 70 00:04:22,729 --> 00:04:25,010 Speaker 2: I was super, super nervous and I was kind of 71 00:04:25,050 --> 00:04:28,369 Speaker 2: just trying to hide behind my drums. But Jake just 72 00:04:28,450 --> 00:04:32,690 Speaker 2: kind of has this like British punk rock sneered singing 73 00:04:32,729 --> 00:04:35,210 Speaker 2: in this snotty little kind of punk singing voice and 74 00:04:35,250 --> 00:04:36,690 Speaker 2: like looking very cool with a bass. 75 00:04:39,690 --> 00:04:42,569 Speaker 1: This is a song of theirs called None Divided. Bobby, 76 00:04:42,729 --> 00:04:47,249 Speaker 1: age thirteen, is on drums and Jake, age twelve, is singing. 77 00:04:48,890 --> 00:04:52,609 Speaker 7: As well. 78 00:04:54,169 --> 00:04:56,289 Speaker 1: Now I don't know how old the guys in Green 79 00:04:56,369 --> 00:04:59,449 Speaker 1: Day are, and I don't particularly like Green Day, but 80 00:04:59,529 --> 00:05:02,529 Speaker 1: if you told me this was Green Day, I'd say, hey, 81 00:05:02,969 --> 00:05:04,969 Speaker 1: Green Day is not as bad as I thought they were. 82 00:05:05,810 --> 00:05:08,849 Speaker 1: That's how good Bobby and Jake were even as children 83 00:05:09,770 --> 00:05:12,969 Speaker 1: and through their teens, Bobby and Jake continued booking gigs. 84 00:05:13,570 --> 00:05:16,689 Speaker 1: The dream was to live off their music, but after 85 00:05:16,729 --> 00:05:20,489 Speaker 1: college it became clear they need day jobs, so Bobby 86 00:05:20,529 --> 00:05:24,489 Speaker 1: found one as an audio engineer at a Chicago advertising agency. 87 00:05:25,210 --> 00:05:29,809 Speaker 1: Bobby was company man by day, punk by night until 88 00:05:29,810 --> 00:05:32,969 Speaker 1: one morning in the spring of twenty fourteen, when his 89 00:05:33,049 --> 00:05:34,009 Speaker 1: worlds collided. 90 00:05:34,570 --> 00:05:36,650 Speaker 2: I came into work and my boss said, we have 91 00:05:37,089 --> 00:05:38,690 Speaker 2: an ad that I need you to sing. 92 00:05:39,409 --> 00:05:44,610 Speaker 1: And I said, sing, sing, but not like Sid Vicious 93 00:05:44,729 --> 00:05:47,729 Speaker 1: or Joey Ramone or that guy who screams in that 94 00:05:47,849 --> 00:05:51,650 Speaker 1: song at the beginning of CSI Miami, because those guys 95 00:05:51,690 --> 00:05:56,449 Speaker 1: never sang advertising jingles for McDonald's, which was exactly what 96 00:05:56,529 --> 00:06:00,249 Speaker 1: Bobby was being asked to do. The creative in charge, 97 00:06:00,289 --> 00:06:03,089 Speaker 1: a guy named Tim knew that Bobby was a musician, 98 00:06:03,570 --> 00:06:05,929 Speaker 1: so he asked Bobby to record the demo track for 99 00:06:06,010 --> 00:06:07,210 Speaker 1: an ad he was working on. 100 00:06:07,810 --> 00:06:12,050 Speaker 2: He wrote a song called random Red Couch, and they 101 00:06:12,089 --> 00:06:15,570 Speaker 2: had shot all this footage of hipstery looking models holding 102 00:06:15,690 --> 00:06:19,049 Speaker 2: like McDonald's bags of food and kind of like dancing 103 00:06:19,089 --> 00:06:27,129 Speaker 2: on this couch, this red couch. Tim was in his 104 00:06:27,330 --> 00:06:30,330 Speaker 2: like fifties and is trying to write like a comedy 105 00:06:30,330 --> 00:06:34,529 Speaker 2: thing for younger people, and he I think he thought 106 00:06:34,609 --> 00:06:37,650 Speaker 2: that at the time, like a comedic sensibility amongst young 107 00:06:37,690 --> 00:06:42,290 Speaker 2: people was like randomness, like absurd randomness. 108 00:06:42,729 --> 00:06:46,210 Speaker 1: By twenty fourteen, the word random had served the youth 109 00:06:46,250 --> 00:06:49,369 Speaker 1: of America well and was ready for the retirement home 110 00:06:49,570 --> 00:06:52,569 Speaker 1: where it could play shuffle board with chill pill and 111 00:06:52,810 --> 00:06:55,730 Speaker 1: boo yeah. But this didn't stop Tim. 112 00:06:56,169 --> 00:06:58,529 Speaker 2: I remember, I remember it by heart. How it goes. 113 00:06:58,810 --> 00:07:01,210 Speaker 2: It starts like we got a random red couch. Don't 114 00:07:01,210 --> 00:07:03,570 Speaker 2: ask me why people eating burgers with a girl or 115 00:07:03,609 --> 00:07:05,569 Speaker 2: a guy. 116 00:07:04,650 --> 00:07:08,690 Speaker 1: On the weekends. Bobby was a mother freaking antichrist, hanging 117 00:07:08,690 --> 00:07:12,009 Speaker 1: with punk rockers who'd sooner sell the nose rings infecting 118 00:07:12,010 --> 00:07:16,490 Speaker 1: their noses than sell out. And here he was crooning 119 00:07:16,530 --> 00:07:20,210 Speaker 1: about ninety nine cent chicken cutlets sold by a clown. 120 00:07:21,050 --> 00:07:23,410 Speaker 1: But lucky for Bobby, no one would ever hear it. 121 00:07:23,970 --> 00:07:26,930 Speaker 1: Random Red Couch was just a demo, one of many 122 00:07:27,010 --> 00:07:30,449 Speaker 1: ideas circulated internally that never got green lit. 123 00:07:30,970 --> 00:07:34,970 Speaker 2: Things got killed all the time, so I never thought 124 00:07:34,970 --> 00:07:38,530 Speaker 2: that the thing would get made. But every step of 125 00:07:38,530 --> 00:07:40,610 Speaker 2: the way, we just kept hearing that it's not getting killed, 126 00:07:40,650 --> 00:07:42,330 Speaker 2: it's not getting killed, it's still going. 127 00:07:42,530 --> 00:07:47,249 Speaker 1: And going and going. Random Red Couch was like this unstoppable, 128 00:07:47,410 --> 00:07:52,410 Speaker 1: unkillable monster. For whatever reason, Bobby's bosses were butt up 129 00:07:52,450 --> 00:07:57,730 Speaker 1: ba ba ba loving it, and so Random Red Couch 130 00:07:58,130 --> 00:08:05,450 Speaker 1: was suddenly green lit. Bobby Lord was now the voice 131 00:08:05,489 --> 00:08:10,730 Speaker 1: of a national advertising campaign for McDonald's. 132 00:08:11,050 --> 00:08:15,050 Speaker 2: And this is where it became not fun because it 133 00:08:15,130 --> 00:08:18,650 Speaker 2: starts to air and like it played a lot. 134 00:08:21,450 --> 00:08:24,929 Speaker 1: McDonald's bought so much airtime that during the twenty fourteen 135 00:08:25,130 --> 00:08:28,210 Speaker 1: NHL Playoffs, Bobby says he couldn't walk into a bar 136 00:08:28,410 --> 00:08:31,930 Speaker 1: without seeing the ad. It was everywhere, and from the 137 00:08:31,929 --> 00:08:35,810 Speaker 1: moment it started airing, Random Red Couch was immediately and 138 00:08:35,929 --> 00:08:39,490 Speaker 1: universally and passionately reviled. 139 00:08:40,850 --> 00:08:43,290 Speaker 2: A good illustration of how hated this ad was is 140 00:08:43,330 --> 00:08:45,970 Speaker 2: that it was on McDonald's official YouTube channel and it 141 00:08:46,010 --> 00:08:50,770 Speaker 2: got so extremely ratioed with thumbs downs and negative comments 142 00:08:50,810 --> 00:08:54,650 Speaker 2: that they took it off their own page. Like the 143 00:08:54,770 --> 00:08:57,490 Speaker 2: hatred and the vitriol on Twitter about this ad was, 144 00:08:57,530 --> 00:08:59,610 Speaker 2: I've never seen anything quite like it, Like. 145 00:08:59,930 --> 00:09:02,450 Speaker 1: Can can you read some of those tweets? 146 00:09:03,050 --> 00:09:09,530 Speaker 2: Yeah? One second? Okay, that McDonald's random red couch commercial 147 00:09:09,570 --> 00:09:11,929 Speaker 2: is annoying as hell. There better not be a random 148 00:09:11,930 --> 00:09:13,930 Speaker 2: red couch in jail after I stab the writers of 149 00:09:13,970 --> 00:09:17,050 Speaker 2: that horrendous commercial. Hey, McDonald's, if I see the random 150 00:09:17,090 --> 00:09:18,929 Speaker 2: red couch commercial one more time, I'm going to kill 151 00:09:18,930 --> 00:09:21,130 Speaker 2: someone and the blood will be on your hands. I 152 00:09:21,170 --> 00:09:23,570 Speaker 2: want to kill the random red couch. Fuck your random 153 00:09:23,650 --> 00:09:27,050 Speaker 2: red couch. Everyone involved with the writing, performing, and recording 154 00:09:27,090 --> 00:09:29,530 Speaker 2: of this random red couch McDonald's jingle should be rounded 155 00:09:29,610 --> 00:09:30,490 Speaker 2: up and executed. 156 00:09:31,570 --> 00:09:35,690 Speaker 1: Wow, that's really harsh. People on the internet are mean. 157 00:09:36,130 --> 00:09:36,450 Speaker 8: I know. 158 00:09:36,850 --> 00:09:37,130 Speaker 2: I know. 159 00:09:38,170 --> 00:09:40,450 Speaker 1: At this point, I'm so amped up on all the 160 00:09:40,490 --> 00:09:44,090 Speaker 1: reviews slash death threats. I can't wait to experience the 161 00:09:44,130 --> 00:09:47,490 Speaker 1: ad for myself. I don't think I've ever wanted to 162 00:09:47,810 --> 00:09:49,810 Speaker 1: click on a link more in my entire life. 163 00:09:51,530 --> 00:09:56,370 Speaker 2: Oh man, I'm so excited. 164 00:09:57,130 --> 00:09:58,570 Speaker 1: Okay, here we go. 165 00:09:58,850 --> 00:10:03,290 Speaker 2: Shit, Okay, we got a random red couch. 166 00:10:03,450 --> 00:10:07,650 Speaker 9: Don't ask me why keep your favorites with your good art. 167 00:10:07,690 --> 00:10:12,210 Speaker 8: Guy, gotta random med couch. Pull up a seed. You 168 00:10:12,370 --> 00:10:14,810 Speaker 8: don't want to be the one with nothing to eat. 169 00:10:14,930 --> 00:10:18,730 Speaker 8: We got a band of cows, ast you friends with them. 170 00:10:18,850 --> 00:10:22,410 Speaker 8: McDonald's bag, never hands ic. 171 00:10:22,450 --> 00:10:27,290 Speaker 9: Chu gate, McDonald beef and cheese, helone that's the flavor. 172 00:10:26,930 --> 00:10:30,090 Speaker 8: Of dyla menu and more on a random read couch. 173 00:10:40,210 --> 00:10:43,050 Speaker 1: The ad features a group of young actors, each of 174 00:10:43,090 --> 00:10:45,090 Speaker 1: them looking like one of those kids who would have 175 00:10:45,170 --> 00:10:48,890 Speaker 1: smoked a pipe in college. They dance about with the 176 00:10:48,930 --> 00:10:53,370 Speaker 1: desperate energy of hostages in a hostage video, who, instead 177 00:10:53,370 --> 00:10:56,130 Speaker 1: of being forced to recite from que cards, are being 178 00:10:56,210 --> 00:11:01,490 Speaker 1: forced to eat, laugh, and gaze flirtatiously at cheeseburgers. It 179 00:11:01,530 --> 00:11:04,410 Speaker 1: looks like something a spambot would generate if you typed 180 00:11:04,450 --> 00:11:13,210 Speaker 1: in keywords like mustache, bacon, and KAMBOUCHA pandering, yet clueless, 181 00:11:13,530 --> 00:11:17,250 Speaker 1: chummy yet dead eyed random red couch is a paradox 182 00:11:17,290 --> 00:11:21,090 Speaker 1: wrapped in a sofa point of fact, I hate it, 183 00:11:22,090 --> 00:11:24,330 Speaker 1: and yet can I listen to it again? 184 00:11:24,650 --> 00:11:24,890 Speaker 4: Yeah? 185 00:11:25,130 --> 00:11:28,850 Speaker 8: Sure, we gotta random red couch. 186 00:11:29,050 --> 00:11:30,490 Speaker 10: You don't ask me why. 187 00:11:33,330 --> 00:11:36,610 Speaker 8: Guy gotta random red couch pulled up. 188 00:11:36,530 --> 00:11:39,170 Speaker 2: A seat, which, by the way, a couch is a seat. 189 00:11:39,770 --> 00:11:44,170 Speaker 2: You don't need to pull up a seatuch. 190 00:11:43,330 --> 00:11:44,850 Speaker 1: And this guy's wearing a pork pie. 191 00:11:44,650 --> 00:11:50,050 Speaker 9: Hat never ends, chicken mcdouble, beef and cheese. 192 00:11:50,090 --> 00:11:56,490 Speaker 2: Oh, this is like my personal health, A random red couch. Like, 193 00:11:56,650 --> 00:11:57,370 Speaker 2: what is it? 194 00:11:57,530 --> 00:11:58,370 Speaker 4: What is it? 195 00:11:59,210 --> 00:12:03,370 Speaker 1: There's nothing random about this couch, Like it's I know. 196 00:12:03,690 --> 00:12:05,970 Speaker 2: There's nothing random. It's the only set piece. There's nothing. 197 00:12:06,090 --> 00:12:12,130 Speaker 1: It's very pointed. Despite years of practice, years of playing 198 00:12:12,170 --> 00:12:15,850 Speaker 1: gigs and paying his dues, Bobby's most widely played song 199 00:12:16,530 --> 00:12:19,250 Speaker 1: was his worst. Bobby was mortified. 200 00:12:19,890 --> 00:12:22,490 Speaker 2: This horrible, annoying commercial will come on a lot all 201 00:12:22,530 --> 00:12:24,050 Speaker 2: the time, and you didn't want to be like that's me. 202 00:12:24,170 --> 00:12:25,810 Speaker 2: It was like really embarrassing. 203 00:12:25,970 --> 00:12:28,210 Speaker 1: You just wouldn't say anything. You'd be with people. 204 00:12:28,410 --> 00:12:30,090 Speaker 2: I tell anyone, I. 205 00:12:30,130 --> 00:12:32,610 Speaker 5: Knew it was his voice instantaneously. 206 00:12:38,290 --> 00:12:43,570 Speaker 1: This is Bobby's oldest, coolest, bluest haired friend Jake. As 207 00:12:43,570 --> 00:12:46,650 Speaker 1: embarrassed as Bobby was about the ad, he was especially 208 00:12:46,690 --> 00:12:49,650 Speaker 1: embarrassed that Jake might hear it. Then he not only 209 00:12:49,690 --> 00:12:52,650 Speaker 1: loses punk Red, but also the respect of the person 210 00:12:52,690 --> 00:12:55,330 Speaker 1: who taught him everything about music in the first place. 211 00:12:55,930 --> 00:12:58,610 Speaker 1: So even though Jake and Bobby spoke every day, had 212 00:12:58,610 --> 00:13:01,890 Speaker 1: practice each week, Bobby never said a thing about the ad. 213 00:13:02,570 --> 00:13:04,930 Speaker 1: But then one day, Jake was hanging out with Billy, 214 00:13:05,330 --> 00:13:07,210 Speaker 1: a third member of Jake and Bobby's band. 215 00:13:07,890 --> 00:13:10,570 Speaker 5: We're watching The Black Hot and then all of a sudden, 216 00:13:10,610 --> 00:13:13,650 Speaker 5: we hear this song come on and we started like 217 00:13:14,090 --> 00:13:17,570 Speaker 5: kind of like giggling at the song and then and 218 00:13:17,610 --> 00:13:20,890 Speaker 5: then I was like, holy shit. I was like, that's Bobby. 219 00:13:21,130 --> 00:13:23,850 Speaker 5: And he goes, no, no, no, it's not and I go, dude, 220 00:13:23,850 --> 00:13:26,290 Speaker 5: that is Bobby. I know Bobby's voice. There's no one 221 00:13:26,330 --> 00:13:27,810 Speaker 5: else that sounds like that's Bobby. 222 00:13:28,290 --> 00:13:30,250 Speaker 6: We had a TV that we had the access to 223 00:13:30,290 --> 00:13:33,170 Speaker 6: rewind it, so we rewinded and rewatch, this is Billy 224 00:13:33,730 --> 00:13:37,210 Speaker 6: and then the tagline at the very end he speaks 225 00:13:37,250 --> 00:13:41,690 Speaker 6: it on a random redcouch, so it's clearly him, Billy, and. 226 00:13:41,690 --> 00:13:43,770 Speaker 5: He's like, oh my god, it is Bobby, and we 227 00:13:43,810 --> 00:13:45,490 Speaker 5: started laughing and freaking out. 228 00:13:46,250 --> 00:13:49,530 Speaker 1: Later that day they saw Bobby Jake asked him about 229 00:13:49,530 --> 00:13:50,290 Speaker 1: the ad. 230 00:13:50,250 --> 00:13:53,570 Speaker 5: And his face just drops, just drops, and he's like, 231 00:13:53,610 --> 00:13:57,290 Speaker 5: oh my god. He's like, don't tell anyone about this. 232 00:13:57,970 --> 00:14:01,210 Speaker 1: And until this moment, have you kept the promise that 233 00:14:01,250 --> 00:14:03,810 Speaker 1: you made to Bobby? Have you never told anybody? 234 00:14:04,450 --> 00:14:05,530 Speaker 5: Oh? No, I told people. 235 00:14:10,610 --> 00:14:13,330 Speaker 1: Of course, Bobby's best friend and bandmate was going to 236 00:14:13,370 --> 00:14:17,850 Speaker 1: dine out on Bobby's humiliation, and so group text were sent, 237 00:14:18,290 --> 00:14:22,450 Speaker 1: links were forwarded, and everyone laughed for Bobby. It was 238 00:14:22,450 --> 00:14:26,130 Speaker 1: a huge embarrassment. But the thing that's outlived that embarrassment 239 00:14:26,490 --> 00:14:30,850 Speaker 1: is a lingering question what the hell happened? 240 00:14:33,010 --> 00:14:34,610 Speaker 2: If you were to see this on TV, you would 241 00:14:34,650 --> 00:14:36,610 Speaker 2: just be like, how did this happen? How did this 242 00:14:36,690 --> 00:14:39,730 Speaker 2: get into my TV? How did this get through? 243 00:14:40,690 --> 00:14:43,410 Speaker 1: At the time, Bobby was a kid in his early twenties, 244 00:14:43,690 --> 00:14:46,330 Speaker 1: the lowest on the ladder, with no visibility into how 245 00:14:46,370 --> 00:14:49,810 Speaker 1: the ad got greenlit. But now, as an adult, he 246 00:14:49,890 --> 00:14:53,930 Speaker 1: wonders who ultimately greenlit the ad and at what cost? 247 00:14:55,370 --> 00:14:58,490 Speaker 2: Like I heard a rumor that like Tim, the maker 248 00:14:58,530 --> 00:15:01,370 Speaker 2: of the ad, had been seen like in the office 249 00:15:01,370 --> 00:15:03,450 Speaker 2: of the Big Guy. Then he was like all red 250 00:15:03,490 --> 00:15:06,730 Speaker 2: faced and like screaming, and like maybe like I started 251 00:15:06,730 --> 00:15:08,290 Speaker 2: to feel like if you had worked on this commercial, 252 00:15:08,370 --> 00:15:11,090 Speaker 2: like you were like a rayah that started to become 253 00:15:11,130 --> 00:15:13,730 Speaker 2: like a thing, like you would hear people like you 254 00:15:13,770 --> 00:15:15,090 Speaker 2: guys worked on random red couch. 255 00:15:15,890 --> 00:15:17,090 Speaker 1: How's Tim's career doing. 256 00:15:17,410 --> 00:15:19,730 Speaker 2: I don't know. I don't know. I would like to 257 00:15:19,770 --> 00:15:23,090 Speaker 2: know who's a super super nice guy. He would always 258 00:15:23,090 --> 00:15:26,050 Speaker 2: wear like a low baseball hat in classes, and he 259 00:15:26,210 --> 00:15:30,210 Speaker 2: talked like this, like real quiet, kind of like a stoner. 260 00:15:31,010 --> 00:15:32,410 Speaker 11: Random red couch. 261 00:15:32,690 --> 00:15:34,610 Speaker 1: Right, this is Tim. 262 00:15:34,970 --> 00:15:36,650 Speaker 11: It's all coming back to me now. 263 00:15:38,650 --> 00:15:43,370 Speaker 1: Unfortunately Tim's now retired, but he was in advertising for 264 00:15:43,410 --> 00:15:47,650 Speaker 1: over two decades, from Office Max to Budweiser. Tim's worked 265 00:15:47,690 --> 00:15:51,130 Speaker 1: on tons of successful campaigns, but I'm calling to talk 266 00:15:51,170 --> 00:15:54,730 Speaker 1: about his least successful one. I asked if he would 267 00:15:54,730 --> 00:15:58,290 Speaker 1: rewatch the ad with me while offering a running director's commentary, 268 00:15:58,810 --> 00:16:04,090 Speaker 1: and Tim says, yes, he is a super super nice guy. 269 00:16:04,650 --> 00:16:06,610 Speaker 8: We got a random red cows. 270 00:16:06,850 --> 00:16:12,010 Speaker 9: Don't ask me why people favorites with dark got a 271 00:16:12,170 --> 00:16:13,450 Speaker 9: random red couch. 272 00:16:13,810 --> 00:16:16,730 Speaker 8: Pull up a seat. You don't want to be the 273 00:16:16,850 --> 00:16:20,210 Speaker 8: one with nothing to eat. We got a random red couch. 274 00:16:20,730 --> 00:16:21,850 Speaker 8: Cat friend. 275 00:16:24,010 --> 00:16:27,970 Speaker 9: Never had mc chicken, McDougall beef and cheese. 276 00:16:28,010 --> 00:16:31,770 Speaker 12: Hello now, that's the flavor of Dalla menu and more 277 00:16:32,210 --> 00:16:33,490 Speaker 12: on a random red couch. 278 00:16:35,090 --> 00:16:38,450 Speaker 11: It is the worst commercial ever made. Like Joe Cocker 279 00:16:38,530 --> 00:16:40,090 Speaker 11: wouldn't have made that good. 280 00:16:41,770 --> 00:16:44,490 Speaker 1: Random red Couch is pretty bad? But is it The 281 00:16:44,530 --> 00:16:48,690 Speaker 1: worst McDonald's commercial ever made? Is that McDonald's burger Delicia? 282 00:16:49,370 --> 00:16:52,050 Speaker 1: Is it worse than this McDonald's add from the nineteen 283 00:16:52,130 --> 00:16:55,690 Speaker 1: sixties in which Ronald McDonald leaps out from behind a 284 00:16:55,730 --> 00:16:58,010 Speaker 1: bush to accost a child on the street. 285 00:16:58,490 --> 00:17:00,010 Speaker 9: Mom told me never to talk. 286 00:16:59,930 --> 00:17:04,490 Speaker 4: To strangers, But I'm Ronald, you're all proven. 287 00:17:04,730 --> 00:17:08,210 Speaker 1: I'll give you three more hamburgers. I'm not even sure 288 00:17:08,330 --> 00:17:11,050 Speaker 1: Random red couch, which is the worst McDonald's jingle ever? 289 00:17:11,410 --> 00:17:14,170 Speaker 1: Can it be worse than this one for chicken McNuggets? 290 00:17:14,409 --> 00:17:17,570 Speaker 5: I'm into nuggets, y'all. I'm into nuggets, y'all. 291 00:17:17,929 --> 00:17:21,330 Speaker 1: I'm into nuggets, y'all. Can it be worse than a 292 00:17:21,369 --> 00:17:25,409 Speaker 1: pre George Costanza Jason Alexander prancing down the street in 293 00:17:25,490 --> 00:17:29,410 Speaker 1: pastel colors singing about the virtues of the McDLT. 294 00:17:31,010 --> 00:17:31,650 Speaker 8: What about the. 295 00:17:31,609 --> 00:17:38,969 Speaker 1: People on the hot side ho DLT the McDLT. No 296 00:17:39,129 --> 00:17:42,369 Speaker 1: more would beef and lettuce have to commingle through the 297 00:17:42,409 --> 00:17:48,609 Speaker 1: miracle of a double styrofoam clamshelltris put it together? 298 00:17:48,850 --> 00:17:50,010 Speaker 8: You can't. 299 00:17:52,649 --> 00:17:56,810 Speaker 1: Is Random Red Couch really worse than all that we got? 300 00:17:56,810 --> 00:17:59,810 Speaker 9: A random red Chiles, don't ask me why. 301 00:18:00,330 --> 00:18:04,529 Speaker 1: Yes, yes it is. All those other ads might be 302 00:18:04,570 --> 00:18:07,930 Speaker 1: forgiven due to their moment in cultural history, the pre 303 00:18:08,010 --> 00:18:12,130 Speaker 1: stranger danger atmsphere of the sixties, the delight in styrofoam 304 00:18:12,209 --> 00:18:16,170 Speaker 1: and sherbet colored blazers of the eighties. But Random Red 305 00:18:16,209 --> 00:18:20,129 Speaker 1: Couch is free from cultural excuses, a monolith of bad 306 00:18:20,209 --> 00:18:22,610 Speaker 1: taste that rejects any context. 307 00:18:23,369 --> 00:18:26,129 Speaker 11: I didn't actually think what I had written was ever 308 00:18:26,209 --> 00:18:28,289 Speaker 11: going to see the light of day, but I was 309 00:18:28,330 --> 00:18:31,010 Speaker 11: trying to get an assignment off my plate. 310 00:18:32,090 --> 00:18:35,050 Speaker 1: It turns out that just like Bobby Tim also thought 311 00:18:35,129 --> 00:18:38,010 Speaker 1: Random Red Couch would be killed, He never written a 312 00:18:38,090 --> 00:18:41,169 Speaker 1: jingle before and was confused about why he was asked 313 00:18:41,209 --> 00:18:41,690 Speaker 1: to write one. 314 00:18:41,770 --> 00:18:42,050 Speaker 11: Now. 315 00:18:42,929 --> 00:18:46,490 Speaker 1: Nonetheless, I think I might have been let go because 316 00:18:46,490 --> 00:18:49,009 Speaker 1: of that commercion. Are you kidding? 317 00:18:49,490 --> 00:18:53,010 Speaker 7: It wasn't explicit like that, but it was a thing 318 00:18:53,169 --> 00:18:57,210 Speaker 7: where I had just heard through a couple of friends 319 00:18:57,290 --> 00:19:01,970 Speaker 7: there that it had to have some influence of the decision. 320 00:19:02,169 --> 00:19:05,850 Speaker 1: How long after the Random Red Couch did where you 321 00:19:05,929 --> 00:19:06,810 Speaker 1: let go? 322 00:19:06,929 --> 00:19:11,570 Speaker 11: I would say, within lunths. Huh, yeah, that was the 323 00:19:11,730 --> 00:19:14,489 Speaker 11: end of a chapter for sure. 324 00:19:15,810 --> 00:19:19,130 Speaker 1: After twenty five years at the agency, Tim was fired, 325 00:19:19,570 --> 00:19:22,289 Speaker 1: perhaps for something that wasn't even his idea in the 326 00:19:22,290 --> 00:19:27,529 Speaker 1: first place. But if random Red Couch wasn't Tim's idea, 327 00:19:27,850 --> 00:19:31,449 Speaker 1: whose was it who ultimately gave random red Couch the 328 00:19:31,490 --> 00:19:35,769 Speaker 1: green light? Super super nice. To the end, Tim hesitates 329 00:19:35,810 --> 00:19:39,250 Speaker 1: to name names, but it's not long before he's singing 330 00:19:39,369 --> 00:19:43,570 Speaker 1: like a young Jason Alexander. Kathy Kathy. 331 00:19:44,689 --> 00:19:47,810 Speaker 11: I had become good friends with Kathy, who I was 332 00:19:47,889 --> 00:19:51,889 Speaker 11: working with on it, and she was the creative director, 333 00:19:51,929 --> 00:19:54,649 Speaker 11: and there wasn't a lot of oversight, and she kind 334 00:19:54,649 --> 00:19:56,529 Speaker 11: of pushed it through. 335 00:19:57,970 --> 00:20:02,489 Speaker 1: While Tim was above Bobby, Kathy apparently was above Tim 336 00:20:02,889 --> 00:20:06,289 Speaker 1: rung By Rung, I was climbing a ladder, a ladder 337 00:20:06,290 --> 00:20:09,729 Speaker 1: of blame to find out who bore responsible ability for 338 00:20:09,810 --> 00:20:20,490 Speaker 1: the abominable and random Red Couch boy. All this talk 339 00:20:20,530 --> 00:20:25,929 Speaker 1: about ads sure is making me thirsty for ads, and 340 00:20:26,050 --> 00:20:29,410 Speaker 1: lucky for me, here comes a big, fat, thirst quenching 341 00:20:29,490 --> 00:20:34,290 Speaker 1: tub of them. 342 00:20:37,649 --> 00:20:40,449 Speaker 3: I would say it was probably the biggest plunker that 343 00:20:40,490 --> 00:20:41,770 Speaker 3: I had ever done in my career. 344 00:20:42,530 --> 00:20:46,009 Speaker 1: This is Kathy, the creative director for Random Red Couch 345 00:20:46,209 --> 00:20:47,689 Speaker 1: and the person Tim worked under. 346 00:20:48,169 --> 00:20:51,169 Speaker 3: Tim's an excellent writer. Oh my god, he's an extremely 347 00:20:51,250 --> 00:20:51,970 Speaker 3: talented guy. 348 00:20:52,770 --> 00:20:56,529 Speaker 1: Like Tim. Kathy retired from advertising some years ago, but 349 00:20:56,609 --> 00:20:59,330 Speaker 1: says Random Red Couch is stuck with her. I ask 350 00:20:59,409 --> 00:21:02,850 Speaker 1: if she recalls any of the lyrics? Yeah, which ones 351 00:21:02,889 --> 00:21:03,490 Speaker 1: do you remember? 352 00:21:04,330 --> 00:21:04,609 Speaker 13: Well? 353 00:21:04,850 --> 00:21:05,209 Speaker 4: What is it? 354 00:21:05,250 --> 00:21:07,009 Speaker 3: I got a Random Red Couch. 355 00:21:11,330 --> 00:21:13,689 Speaker 13: Maybe I have a bigger mental block against this spot 356 00:21:13,730 --> 00:21:14,369 Speaker 13: than I thought. 357 00:21:19,850 --> 00:21:23,049 Speaker 1: According to Tim, Kathy had approved the Random Red Couch. 358 00:21:23,530 --> 00:21:26,129 Speaker 1: But according to Kathy, it wasn't as simple as that. 359 00:21:26,889 --> 00:21:30,010 Speaker 13: As a creative director, you have a handful of bosses 360 00:21:30,010 --> 00:21:31,369 Speaker 13: and people reviewing the work. 361 00:21:32,330 --> 00:21:34,409 Speaker 1: Just when I think I've reached the top step of 362 00:21:34,449 --> 00:21:37,410 Speaker 1: the blame ladder, Kathy tells me that she never had 363 00:21:37,449 --> 00:21:41,330 Speaker 1: the authority to greenlight. That level of decision making came 364 00:21:41,369 --> 00:21:42,850 Speaker 1: from her bosses, and. 365 00:21:42,770 --> 00:21:45,409 Speaker 5: These guys like absolutely loved it. 366 00:21:46,609 --> 00:21:52,010 Speaker 1: One boss in particular, So at that. 367 00:21:52,290 --> 00:21:55,369 Speaker 13: Time, our group creative director, Tony Malcolm was a brit 368 00:21:56,010 --> 00:21:58,889 Speaker 13: and he really wanted to use a song. You know, 369 00:21:59,010 --> 00:22:01,409 Speaker 13: he had a lot of success with that in the 370 00:22:01,449 --> 00:22:03,729 Speaker 13: London market and he wanted to do it. 371 00:22:04,330 --> 00:22:06,810 Speaker 3: Like the ants come merching home, and I'm like, Tony, 372 00:22:06,889 --> 00:22:10,570 Speaker 3: we can't do a song with ant for a McDonald's commercial. 373 00:22:10,609 --> 00:22:12,770 Speaker 3: That's you know, they definitely have their list of nogos 374 00:22:12,850 --> 00:22:15,970 Speaker 3: and insects of any kind as a nogo with McDonald's, right, 375 00:22:16,369 --> 00:22:19,090 Speaker 3: he definitely wanted to shake things up. You know what, 376 00:22:19,129 --> 00:22:21,889 Speaker 3: you should try reaching out to Tony and he's. 377 00:22:21,369 --> 00:22:23,570 Speaker 13: A super nice guy, really super nice. 378 00:22:24,929 --> 00:22:27,609 Speaker 4: I did a commercial that was called just passing By 379 00:22:27,730 --> 00:22:28,290 Speaker 4: in the UK. 380 00:22:29,290 --> 00:22:33,409 Speaker 1: This is Tony Kathy's boss and just passing by was 381 00:22:33,449 --> 00:22:37,249 Speaker 1: a poem Tony wrote for McDonald's in England. After it aired, 382 00:22:37,490 --> 00:22:40,929 Speaker 1: actual sales went up five hundred percent and so Tony 383 00:22:41,050 --> 00:22:42,530 Speaker 1: was offered the job in Chicago. 384 00:22:43,369 --> 00:22:48,049 Speaker 4: The whole poem started saying the laborers and cablers and 385 00:22:48,090 --> 00:22:51,929 Speaker 4: council motion tablers were just passing by. Then the coffee 386 00:22:52,090 --> 00:22:55,530 Speaker 4: type and coffee types and like their coffee swaffy types 387 00:22:55,570 --> 00:22:58,570 Speaker 4: were just passing by. Those on their own whilst on 388 00:22:58,609 --> 00:23:01,009 Speaker 4: the phone, douncan McNuggets and having a moan were just 389 00:23:01,050 --> 00:23:01,649 Speaker 4: passing by it. 390 00:23:02,290 --> 00:23:04,130 Speaker 14: They're driving through with hungry crew. 391 00:23:03,970 --> 00:23:05,730 Speaker 1: Who just pulled off the A three to two were 392 00:23:05,810 --> 00:23:06,570 Speaker 1: just passing by it. 393 00:23:07,609 --> 00:23:08,490 Speaker 6: On the it Boary. 394 00:23:08,570 --> 00:23:11,730 Speaker 1: So how did happen? How did Tony go from crafting 395 00:23:11,770 --> 00:23:13,969 Speaker 1: odes to rival Wordsworth to. 396 00:23:15,369 --> 00:23:17,249 Speaker 4: Wig Random Red Couch. 397 00:23:19,290 --> 00:23:23,050 Speaker 1: Tony explains the genesis of Random Red Couch. He'd wanted 398 00:23:23,090 --> 00:23:25,850 Speaker 1: a song that was funny, but funny in a uniquely 399 00:23:25,889 --> 00:23:26,689 Speaker 1: American way. 400 00:23:27,530 --> 00:23:31,490 Speaker 4: I think there's a brashness to American humor. There's there's 401 00:23:31,570 --> 00:23:35,329 Speaker 4: no subtlety in it, and there's no intellectualism in it. 402 00:23:35,330 --> 00:23:38,769 Speaker 4: It's just very body and very funny. I think it 403 00:23:38,850 --> 00:23:42,330 Speaker 4: is probably, you know, a British psyche thing. We're very 404 00:23:42,689 --> 00:23:48,209 Speaker 4: reserved and less likely to shout. And when I first 405 00:23:48,209 --> 00:23:52,930 Speaker 4: came to Chicago, what I realized is culturally we're very different, 406 00:23:53,169 --> 00:23:57,609 Speaker 4: especially in humor terms. You know, the improv scene, Second 407 00:23:57,649 --> 00:24:00,369 Speaker 4: City and and I remember Kathy was a big fan 408 00:24:00,409 --> 00:24:03,610 Speaker 4: of a program called Between Two Ferns. 409 00:24:04,209 --> 00:24:08,609 Speaker 1: So instead of two ferns, Tony thought, one couch. What 410 00:24:08,689 --> 00:24:12,489 Speaker 1: could be more American than sitting on a couch? Tony 411 00:24:12,570 --> 00:24:15,090 Speaker 1: hoped to achieve the so bad it's good aesthetic of 412 00:24:15,129 --> 00:24:18,689 Speaker 1: Between two Ferns, but Random Red Couch stalled ats so 413 00:24:18,850 --> 00:24:23,730 Speaker 1: bad It's bad in general, though Tony is right about 414 00:24:23,770 --> 00:24:28,489 Speaker 1: British and American comedy they're nothing alike. Whereas British humor 415 00:24:28,530 --> 00:24:31,409 Speaker 1: has a you in it, American humor has no U. 416 00:24:32,090 --> 00:24:36,689 Speaker 1: And whereas the American office is funny, the British office, 417 00:24:36,929 --> 00:24:40,409 Speaker 1: I don't know what they're saying. Having not been raised 418 00:24:40,409 --> 00:24:44,929 Speaker 1: with American comedy the way Americans and Canadians are, Tony 419 00:24:44,970 --> 00:24:48,090 Speaker 1: made a leap of faith. Random red couch seemed to 420 00:24:48,129 --> 00:24:51,450 Speaker 1: have all the hallmarks of American comedy. It was shouty, 421 00:24:51,530 --> 00:24:55,010 Speaker 1: stupid and in your face. Tony might just have missed 422 00:24:55,050 --> 00:24:58,529 Speaker 1: some of the subtleties. And to be honest, as Tony 423 00:24:58,570 --> 00:25:01,609 Speaker 1: performs a post mortem, it still feels like something might 424 00:25:01,649 --> 00:25:03,169 Speaker 1: be getting lost in translation. 425 00:25:03,850 --> 00:25:06,209 Speaker 4: If you take the music out, I just put a 426 00:25:06,209 --> 00:25:10,810 Speaker 4: great voice in there. Morgan Freeman French would have been ideal. 427 00:25:11,010 --> 00:25:14,090 Speaker 4: And he'd have just invited you to join him in 428 00:25:14,129 --> 00:25:19,970 Speaker 4: a a beast burger or some very very tasty offerings. 429 00:25:20,810 --> 00:25:23,249 Speaker 4: He's got that sort of gravitas. They would have been 430 00:25:23,290 --> 00:25:25,250 Speaker 4: a random made couch, pull up a chair. 431 00:25:32,730 --> 00:25:35,209 Speaker 1: You know when you're climbing a ladder, not just the 432 00:25:35,290 --> 00:25:38,969 Speaker 1: blame kind, but any kind. Really, there's that step at 433 00:25:38,970 --> 00:25:41,969 Speaker 1: the tippy top, the one that reads this is not 434 00:25:42,090 --> 00:25:45,729 Speaker 1: a step Tony. As it turns out, is that not 435 00:25:45,850 --> 00:25:49,490 Speaker 1: a step step, which is to say, there's no one 436 00:25:49,609 --> 00:25:50,489 Speaker 1: higher than Tony. 437 00:25:51,050 --> 00:25:54,010 Speaker 4: I did have to rub a stamp. Everything that went 438 00:25:54,050 --> 00:25:54,770 Speaker 4: out as an AD. 439 00:25:55,290 --> 00:25:57,729 Speaker 1: Like it all kind of came down to you. 440 00:25:59,330 --> 00:26:01,689 Speaker 4: Yes, I'm to blame it for it. There in that respect, 441 00:26:01,850 --> 00:26:04,209 Speaker 4: I didn't want to say that. You know, I'm the 442 00:26:04,290 --> 00:26:07,570 Speaker 4: one who passed it. I'm the one who said, yep, 443 00:26:07,649 --> 00:26:08,290 Speaker 4: let's go with that. 444 00:26:09,409 --> 00:26:12,090 Speaker 1: Within a year of the AD's release, Tony was sent 445 00:26:12,209 --> 00:26:12,850 Speaker 1: back to the UK. 446 00:26:15,770 --> 00:26:20,209 Speaker 4: I moved my family to Chicago to try and be successful, 447 00:26:20,490 --> 00:26:24,010 Speaker 4: and I would be living there now still had things 448 00:26:24,570 --> 00:26:26,850 Speaker 4: gone the right way, but they don't. Sometimes. 449 00:26:28,609 --> 00:26:31,169 Speaker 1: Although Tim and Cathy are no longer in the ad business, 450 00:26:31,689 --> 00:26:35,850 Speaker 1: Tony is and in general it's been pretty good to him. 451 00:26:36,649 --> 00:26:39,689 Speaker 1: For one thing, it's allowed him to buy a thirteenth 452 00:26:39,810 --> 00:26:42,930 Speaker 1: century chateau, which is French. 453 00:26:42,730 --> 00:26:46,289 Speaker 4: For castle, but this is a quite modest chateau. 454 00:26:49,050 --> 00:26:51,689 Speaker 1: Tony's been learning all about the history of his humble 455 00:26:51,810 --> 00:26:54,729 Speaker 1: fortress and is even writing a book about it, filled 456 00:26:54,770 --> 00:26:57,929 Speaker 1: with fun facts like this one about the stairway in 457 00:26:58,050 --> 00:26:58,570 Speaker 1: his turret. 458 00:26:59,369 --> 00:27:01,969 Speaker 4: If you're going up up it, it goes anti clockwise, 459 00:27:02,449 --> 00:27:06,850 Speaker 4: so if the people attack your castle, your chateau, and 460 00:27:06,970 --> 00:27:09,970 Speaker 4: they start to come up the turret, then will struggle 461 00:27:10,050 --> 00:27:12,770 Speaker 4: to swing their sword in their right hand. You're coming 462 00:27:12,850 --> 00:27:16,209 Speaker 4: down clockwise and you can have a full swing, and 463 00:27:16,369 --> 00:27:18,969 Speaker 4: these people of the swing is being restricted by the 464 00:27:19,050 --> 00:27:20,929 Speaker 4: fact the stairs go up anti. 465 00:27:20,689 --> 00:27:25,609 Speaker 1: Clockwise, anti clockwise. That's what we hear in the US 466 00:27:25,730 --> 00:27:30,970 Speaker 1: of a call counterclockwise. And what goes up counterclockwise must 467 00:27:31,010 --> 00:27:35,010 Speaker 1: come down anti counterclockwise. And it was time to go 468 00:27:35,169 --> 00:27:39,129 Speaker 1: back down to where this whole thing got started. Bobby. 469 00:27:39,810 --> 00:27:40,090 Speaker 4: Helloo. 470 00:27:40,970 --> 00:27:43,850 Speaker 1: I asked Bobby if he's available to talk, and Bobby 471 00:27:43,929 --> 00:27:46,889 Speaker 1: says why, And I say, don't ask me why. 472 00:27:47,929 --> 00:27:48,810 Speaker 5: So I. 473 00:27:50,290 --> 00:27:54,810 Speaker 1: Went back to Chicago, as it were, Okay, spoke to 474 00:27:54,850 --> 00:27:59,129 Speaker 1: all kinds of people, Okay. I filled Bobby in on 475 00:27:59,290 --> 00:28:02,009 Speaker 1: how the random red couch came to be greenlit, as 476 00:28:02,090 --> 00:28:05,930 Speaker 1: well as the arcane distinctions between British and American stair climbing. 477 00:28:06,570 --> 00:28:09,489 Speaker 1: To Bobby's greater concern, I break the news about the 478 00:28:09,530 --> 00:28:12,570 Speaker 1: fate of his coworkers. It does seem like they probably 479 00:28:12,689 --> 00:28:16,369 Speaker 1: lost their jobs because of this thing. Really that's true, 480 00:28:16,850 --> 00:28:19,489 Speaker 1: but wow, all of them seem to be like happy 481 00:28:20,209 --> 00:28:23,449 Speaker 1: and happier in some ways. Tim told me that since 482 00:28:23,530 --> 00:28:26,730 Speaker 1: leaving advertising, he finally has the time to write poems 483 00:28:26,770 --> 00:28:29,369 Speaker 1: and short stories, the thing he's always wanted to do. 484 00:28:30,209 --> 00:28:33,649 Speaker 1: And Kathy has returned to her first passion, fine art. 485 00:28:34,129 --> 00:28:38,530 Speaker 1: She spends her days happily painting. As for Tony, he's 486 00:28:38,570 --> 00:28:43,730 Speaker 1: got a castle, a quiet, modest shadow, sorry, a modest castle. 487 00:28:43,930 --> 00:28:46,810 Speaker 2: That is that is genuinely nice to hear. That is 488 00:28:46,890 --> 00:28:51,690 Speaker 2: really cool that they have moved on from that world. 489 00:28:52,850 --> 00:28:55,570 Speaker 1: For Tim, Kathy and Tony, all the campaigns are now 490 00:28:55,650 --> 00:28:59,050 Speaker 1: a blur. There's one thing though, that they do hold onto. 491 00:28:59,890 --> 00:29:01,810 Speaker 4: Tim used to come in and we'd sit there and 492 00:29:01,930 --> 00:29:03,050 Speaker 4: chew the fat and laugh. 493 00:29:03,650 --> 00:29:03,810 Speaker 2: You know. 494 00:29:03,970 --> 00:29:07,490 Speaker 11: We became good friends, all these guys, and we'd had 495 00:29:07,650 --> 00:29:08,890 Speaker 11: some fun, you know. 496 00:29:09,130 --> 00:29:11,050 Speaker 13: I mean, the people that we worked with were all great, 497 00:29:11,370 --> 00:29:12,570 Speaker 13: and Tim's just hilarious. 498 00:29:12,730 --> 00:29:15,890 Speaker 4: I remember very formerly Cassi and Tim, he had a 499 00:29:15,930 --> 00:29:16,410 Speaker 4: little fun. 500 00:29:18,010 --> 00:29:20,890 Speaker 1: Their happiest memories, it turns out, are not so much 501 00:29:20,930 --> 00:29:23,010 Speaker 1: of the work, but of the people they made the 502 00:29:23,050 --> 00:29:29,890 Speaker 1: work with. It's the same for Bobby. He remembers hanging 503 00:29:29,930 --> 00:29:32,690 Speaker 1: out in practice bases with his friends a lot more 504 00:29:32,770 --> 00:29:35,249 Speaker 1: than he does the actual gigs they were practicing for 505 00:29:36,330 --> 00:29:39,170 Speaker 1: In fact, Bobby says he never really got past feeling 506 00:29:39,290 --> 00:29:41,930 Speaker 1: like that kid in the record store hiding behind his 507 00:29:42,050 --> 00:29:43,810 Speaker 1: drum kit at the back of the stage. 508 00:29:44,570 --> 00:29:47,489 Speaker 2: I didn't like playing live, even though I did it 509 00:29:47,610 --> 00:29:50,250 Speaker 2: a lot for many years, because I kind of felt 510 00:29:50,330 --> 00:29:52,370 Speaker 2: like I was supposed to and that I would eventually 511 00:29:52,610 --> 00:29:55,370 Speaker 2: grow into it. And it took many years to realize. 512 00:29:55,370 --> 00:29:56,330 Speaker 2: I was like, I don't like this. 513 00:29:57,490 --> 00:30:00,690 Speaker 1: What Bobby really liked, what he still misses is hanging 514 00:30:00,730 --> 00:30:01,850 Speaker 1: out with his best friends. 515 00:30:02,570 --> 00:30:04,570 Speaker 2: Jake still lives in Chicago, and I miss him, you know, 516 00:30:04,690 --> 00:30:09,610 Speaker 2: every day. Billy moved to New York, but pandemic started 517 00:30:09,690 --> 00:30:13,770 Speaker 2: and now he's gonna leave, so like, oh, I didn't 518 00:30:13,770 --> 00:30:15,410 Speaker 2: even really get to see him that much in New York. 519 00:30:16,090 --> 00:30:20,010 Speaker 2: I missed that built in friendship of being in a band. 520 00:30:20,330 --> 00:30:22,610 Speaker 2: I liked just spending time with them and just having 521 00:30:22,690 --> 00:30:24,890 Speaker 2: like this like built in reason almost like well, we 522 00:30:25,090 --> 00:30:27,249 Speaker 2: have to hang out Tuesday night because that's what we do. 523 00:30:28,410 --> 00:30:30,330 Speaker 2: You were just in each other's lives in a real way. 524 00:30:31,130 --> 00:30:33,330 Speaker 2: I missed out a lot playing together. 525 00:30:33,410 --> 00:30:35,090 Speaker 6: We had an amazing tam. 526 00:30:35,850 --> 00:30:39,170 Speaker 1: Jake and Billy miss playing with Bobby. Also, yeah, he 527 00:30:39,250 --> 00:30:41,729 Speaker 1: stole them from me. Yeah, sorry for that. 528 00:30:43,050 --> 00:30:46,249 Speaker 5: I mean he was always a prodigy growing up, like 529 00:30:46,450 --> 00:30:50,250 Speaker 5: on any instrument that he touched. Yeah, he's He's probably 530 00:30:50,290 --> 00:30:51,290 Speaker 5: the best songwriter I know. 531 00:30:52,610 --> 00:30:55,010 Speaker 1: And for all of Bobby's worry. When I ask Jake 532 00:30:55,050 --> 00:30:57,530 Speaker 1: and Billy if they judge Bobby for random Red Couch, 533 00:30:58,050 --> 00:31:00,530 Speaker 1: they say, of course they don't. They never did. 534 00:31:01,330 --> 00:31:04,529 Speaker 5: I think if anyone else had done that song, they 535 00:31:04,570 --> 00:31:07,209 Speaker 5: wouldn't be as embarrassed as Bobby, because Bobby can make 536 00:31:07,370 --> 00:31:11,490 Speaker 5: really good music. I think with what he was given, 537 00:31:11,570 --> 00:31:12,610 Speaker 5: he did the best he could. 538 00:31:15,370 --> 00:31:18,130 Speaker 2: Ah, that's that is so sweet, but. 539 00:31:19,330 --> 00:31:21,209 Speaker 5: It's still turned into pile of crap. 540 00:31:24,090 --> 00:31:27,809 Speaker 1: A pile of crap then infuriated a nation. What can 541 00:31:27,890 --> 00:31:32,209 Speaker 1: be more punk than that? If we weren't in the 542 00:31:32,250 --> 00:31:35,010 Speaker 1: middle of a pandemic, I would spare no expense in 543 00:31:35,090 --> 00:31:38,329 Speaker 1: assembling the old Gang to play together. I'd fly them 544 00:31:38,370 --> 00:31:41,930 Speaker 1: all back to Chicago to Jake's parents unfinished basement, and 545 00:31:42,050 --> 00:31:45,130 Speaker 1: I'd play the role of the sound engineer, keeping quiet, 546 00:31:45,490 --> 00:31:49,850 Speaker 1: handing out complimentary coconut water and contractually obligated gummy sharks. 547 00:31:51,410 --> 00:31:53,250 Speaker 4: How do you guys doing so good? 548 00:31:54,450 --> 00:31:57,850 Speaker 1: But we are in a pandemic, So instead I spend 549 00:31:57,930 --> 00:31:59,850 Speaker 1: thirty seconds creating a zoom link. 550 00:32:00,250 --> 00:32:03,729 Speaker 5: You get glasses, Yeah, they're pretty new. That is. 551 00:32:03,930 --> 00:32:06,650 Speaker 1: I offer to spend thirty seconds creating a zoom link, 552 00:32:07,010 --> 00:32:09,329 Speaker 1: but Bobby says it'd be easier if he just does 553 00:32:09,370 --> 00:32:09,930 Speaker 1: it himself. 554 00:32:10,490 --> 00:32:11,130 Speaker 5: What are we doing? 555 00:32:16,050 --> 00:32:18,249 Speaker 1: The thing I want to give Bobby, after all the 556 00:32:18,330 --> 00:32:21,290 Speaker 1: acorns he's given me, is a chance to play with 557 00:32:21,370 --> 00:32:23,450 Speaker 1: his friends the way he used to as a kid, 558 00:32:24,209 --> 00:32:26,770 Speaker 1: when it didn't matter what they were playing, only that 559 00:32:26,850 --> 00:32:28,769 Speaker 1: they were all playing it together. 560 00:32:31,450 --> 00:32:36,890 Speaker 12: We got me, Gosh, don't ask me why people believe 561 00:32:37,010 --> 00:32:41,489 Speaker 12: and favorites with the guy gotta ran a red couch 562 00:32:41,650 --> 00:32:43,810 Speaker 12: flab gust friends. 563 00:32:43,490 --> 00:32:51,210 Speaker 14: With Themmie Donald beadle and she double but she's alow. 564 00:32:51,970 --> 00:32:55,250 Speaker 10: Now that's the flavor of dollar menue and home. 565 00:32:56,930 --> 00:33:02,969 Speaker 2: Yeah that was that was I could tell that horns 566 00:33:03,010 --> 00:33:03,969 Speaker 2: really got Jesus. 567 00:33:05,490 --> 00:33:05,890 Speaker 5: All right. 568 00:33:09,330 --> 00:33:10,050 Speaker 4: A moon. 569 00:33:10,410 --> 00:33:11,209 Speaker 5: See. 570 00:33:11,610 --> 00:33:32,209 Speaker 15: So, now that the Fernitus return into it's good will 571 00:33:32,450 --> 00:33:41,730 Speaker 15: home dishes the last we explained both numbers and elections 572 00:33:41,890 --> 00:33:44,650 Speaker 15: across as an ending war. 573 00:33:45,610 --> 00:33:49,930 Speaker 10: The black end of Fame gives me the prints on 574 00:33:50,209 --> 00:33:57,170 Speaker 10: every dog blood show. Now that the last. 575 00:33:57,090 --> 00:34:02,489 Speaker 14: Months round, just skin with the damage deposit. Take this 576 00:34:02,730 --> 00:34:08,370 Speaker 14: moment to decide if fermented if we. 577 00:34:08,730 --> 00:34:17,930 Speaker 10: Try feltzer up, prefer to thanks accidently. 578 00:34:23,730 --> 00:34:26,650 Speaker 1: This episode of Heavyweight was produced by Stevie Lane, along 579 00:34:26,690 --> 00:34:30,049 Speaker 1: with me Jonathan Goldstein. Our senior producer is Khalila Holt. 580 00:34:30,290 --> 00:34:34,050 Speaker 1: Special thanks to Emily Condon, Alex Bloomberg, Chris Neary, nazin 581 00:34:34,130 --> 00:34:38,290 Speaker 1: In Rosson, Johnny Phoebe, Flanagan, Nebielle, Cholienpot, Jake Anderson, Billy Klein, 582 00:34:38,850 --> 00:34:42,250 Speaker 1: and Jackie Cohen. The titular Bobby Lord mixed the episode 583 00:34:42,330 --> 00:34:45,610 Speaker 1: with original music by Christine Fellows, John K. Sampson, Michael Hurst, 584 00:34:45,930 --> 00:34:50,370 Speaker 1: and he himself, the eponymous Bobby Lord. Additional music credits 585 00:34:50,370 --> 00:34:53,690 Speaker 1: can be found on our website, Gimletmedia dot com slash Heavyweight. 586 00:34:54,210 --> 00:34:56,250 Speaker 1: Our theme song is by The Weaker Thans courtesy of 587 00:34:56,330 --> 00:35:00,050 Speaker 1: Epitaph Records. Follow us on Twitter at Heavyweight or email 588 00:35:00,130 --> 00:35:03,410 Speaker 1: us at Heavyweight at gimletmedia dot com. We'll see you 589 00:35:03,490 --> 00:35:05,850 Speaker 1: next week already. 590 00:35:09,170 --> 00:35:14,490 Speaker 10: The Girl and the Grandson, sod and an empty Also 591 00:35:14,650 --> 00:35:27,050 Speaker 10: we repainted by Sun and an empty room, Son and 592 00:35:27,170 --> 00:35:36,690 Speaker 10: an empty room, Son and an empty room, Son and 593 00:35:36,810 --> 00:35:40,489 Speaker 10: an empty take eight minute sting us. 594 00:35:43,010 --> 00:35:44,970 Speaker 8: Ninety million millions. 595 00:35:45,290 --> 00:35:51,690 Speaker 10: Spies and watched a shot across so and empty. 596 00:35:52,530 --> 00:35:55,250 Speaker 8: We don't need you any song. 597 00:36:12,810 --> 00:36:14,010 Speaker 4: All the Company 598 00:36:18,890 --> 00:36:19,890 Speaker 14: Compo