WEBVTT - Climate Action: Betting on Nature 0:00:04.559 --> 0:00:08.200 Welcome to Force Multiplier, a new podcast about leveling up 0:00:08.200 --> 0:00:10.840 the impact we can have in the world through our relationships. 0:00:11.480 --> 0:00:14.400 I'm barretton Day Thurston and in collaboration with I Heart 0:00:14.440 --> 0:00:17.480 Radio and Salesforce dot Org, I sit with leaders from 0:00:17.520 --> 0:00:21.320 across the public, private, and nonprofit world who are forging 0:00:21.360 --> 0:00:25.799 partnerships to tackle some of the toughest challenges facing us today. 0:00:27.280 --> 0:00:31.400 Welcome back to Force Multiplier. It's our final episode of 0:00:31.440 --> 0:00:34.520 the season and we decided to close on a big one, 0:00:35.240 --> 0:00:40.240 climate action. I'm so excited for this episode. You don't 0:00:40.280 --> 0:00:43.760 even know now you already do know that we're in 0:00:43.760 --> 0:00:48.040 a state of climate emergency. According to the National Oceanic 0:00:48.040 --> 0:00:53.519 and Atmospheric Administration, global temperatures in July well higher than 0:00:53.560 --> 0:00:56.880 in any other July on record, making it the hottest 0:00:56.960 --> 0:00:59.840 month the world has seen since we started keeping records 0:00:59.840 --> 0:01:04.200 back in eight That's the wrong kind of first place finish. 0:01:04.400 --> 0:01:07.520 The latest U WIN I p c C report concludes 0:01:07.560 --> 0:01:12.600 that it's unequivocal that human influence has warmed our atmosphere, oceans, 0:01:12.720 --> 0:01:17.480 and land. Food accounts for over twenty of global greenhouse 0:01:17.480 --> 0:01:21.119 gas emissions, with animal based foods having a higher footprint 0:01:21.160 --> 0:01:23.679 than the plant based ones, and the u AND expects 0:01:23.680 --> 0:01:28.040 a fift increase in food demand by putting even more 0:01:28.120 --> 0:01:32.360 stressed on are already breaking ecosystems. But you don't need 0:01:32.400 --> 0:01:36.880 to read reports to understand the impact. Maybe you felt 0:01:36.920 --> 0:01:39.840 the record breaking heat wave in the Pacific Northwest, or 0:01:39.880 --> 0:01:43.320 stopped watering your lawn due to the Minnesota drought. Maybe 0:01:43.360 --> 0:01:46.759 you fled the fires in California or had your Appalachian 0:01:46.840 --> 0:01:50.800 sunsets affected by its smoke. Maybe you slept in your 0:01:50.840 --> 0:01:53.720 car to stay warm during the Texas freeze, or if 0:01:53.720 --> 0:01:56.960 simply seeing the flood of migrants crossing the Southern border. 0:01:57.920 --> 0:02:02.360 All these extreme events are ascerbated by climate change. So 0:02:02.400 --> 0:02:07.160 what do we do well? We do everything. Tax corporations 0:02:07.160 --> 0:02:11.120 based on their carbon emissions something seventy of American support. 0:02:11.760 --> 0:02:15.720 Electrify our homes and transportation, and use renewables to power 0:02:15.760 --> 0:02:19.959 the grid. Vote for politicians who will pursue these policies. 0:02:20.960 --> 0:02:23.919 But we should also enlist the help of our most 0:02:24.200 --> 0:02:28.160 powerful ally. I'm not talking about the United Kingdom, I'm 0:02:28.160 --> 0:02:33.640 not talking about Wakanda. I'm talking about nature. Conserving ecosystems 0:02:33.800 --> 0:02:38.120 is often more cost effective and just more effective than 0:02:38.240 --> 0:02:43.080 human made interventions. Tropical forests are really good at storing carbon, 0:02:43.440 --> 0:02:45.840 providing at least a third of the mitigation action we 0:02:45.880 --> 0:02:48.800 need to prevent the worst climate change scenarios. Changing the 0:02:48.880 --> 0:02:52.840 diet we feed our livestock can reduce their methane emissions. 0:02:53.040 --> 0:02:58.280 Yet nature based solutions only receive three of all climate funding. 0:02:59.160 --> 0:03:01.520 And don't get me started on the power of soil 0:03:01.560 --> 0:03:04.080 to help save us if we change how we farm 0:03:04.160 --> 0:03:07.960 from the industrial chemical methods to regenerative and organic ones. 0:03:08.760 --> 0:03:12.000 Actually give me started, because that's what we're gonna talk 0:03:12.040 --> 0:03:16.919 about in this episode. First, we're gonna hear from Jennifer Morris, 0:03:17.080 --> 0:03:20.720 CEO of the Nature Conservancy. With a career dedicated to 0:03:20.760 --> 0:03:25.200 protecting the environment, Jen understands what's bad for nature is 0:03:25.240 --> 0:03:29.200 also bad for business, as she shares, change at a 0:03:29.240 --> 0:03:33.080 meaningful scale cannot be achieved by one organization alone. This 0:03:33.200 --> 0:03:36.720 spirit of collaboration is part of the Nature Conservancy's DNA, 0:03:37.360 --> 0:03:41.280 and for tangible, lasting results, the world needs such radical 0:03:41.320 --> 0:03:46.960 collaboration across sectors, across poliefs, and across knowledge basis. Then, 0:03:47.280 --> 0:03:50.120 later in the episode, I'm Gonna sit with burg It Cameron, 0:03:50.320 --> 0:03:54.560 head of Patagonia Provisions a division of Pedagonia Works. Burgen 0:03:54.640 --> 0:03:57.800 and I discussed the role that nature and specifically soil 0:03:57.960 --> 0:04:00.840 can play in saving our planet. With a focus on 0:04:00.880 --> 0:04:05.520 sustainable ingredients, burg It shares how supporting regenerative farming practices 0:04:05.560 --> 0:04:10.440 that rebuild toil health can promote biodiversity and capture carbon 0:04:10.520 --> 0:04:14.080 from the atmosphere. Plus it makes for more delicious food, 0:04:14.440 --> 0:04:17.520 which is like the whole point of food. Now. Research 0:04:17.560 --> 0:04:22.320 suggested adopting techniques like these can mitigate and even reverse 0:04:22.839 --> 0:04:35.440 climate change. All right, let's go save the world. I 0:04:35.480 --> 0:04:39.520 would say that the greatest threat facing climate action is 0:04:39.560 --> 0:04:46.880 actually in action, the inability of companies, governments, individual citizens 0:04:47.240 --> 0:04:51.159 to really recognize the existential threat that is climate change. 0:04:51.480 --> 0:04:53.600 It's not something that's going to happen to our kids, 0:04:54.080 --> 0:04:59.320 it's something that's happening now. As CEO of the Nature Conservancy, 0:04:59.600 --> 0:05:03.640 Jennifer Morris is responsible for leading the largest environmental nonprofit 0:05:03.760 --> 0:05:07.400 organization in the Americans. With a focus on deploying solutions 0:05:07.440 --> 0:05:11.200 that maximize nature's own ability to fight climate change, the 0:05:11.320 --> 0:05:13.880 Nature Conservancy has grown to become one of the most 0:05:13.880 --> 0:05:19.320 effective and wide reaching environmental organizations in the world. The 0:05:19.400 --> 0:05:23.680 Nature Conservancy is an organization that started seventy years ago, 0:05:24.839 --> 0:05:29.000 and it really started as a land trust organization helping 0:05:29.360 --> 0:05:32.440 people in the United States to protect lands that they 0:05:32.480 --> 0:05:35.200 held dear in their neighborhoods. And these were lands that 0:05:35.600 --> 0:05:39.480 had beautiful views, that had gorgeous forests, that had streams 0:05:39.560 --> 0:05:42.880 or rivers running through them. And since then we have 0:05:43.000 --> 0:05:47.640 really expanded that original ethos of protecting lands and waters 0:05:47.640 --> 0:05:51.360 and oceans to think about the drivers of loss of 0:05:51.360 --> 0:05:55.760 those lands. So it's not just about protection, it's also 0:05:55.839 --> 0:05:59.680 about stopping the law. So how do we address food systems? 0:06:00.360 --> 0:06:02.479 How do we make sure that we're growing food on 0:06:02.600 --> 0:06:06.919 land that's already been degraded instead of on new lands 0:06:07.200 --> 0:06:10.280 where we have to cut forests down to grow crops. 0:06:10.920 --> 0:06:13.719 How do we make sure that climate change does not 0:06:13.920 --> 0:06:18.159 impact where nature has to live. How do we stop 0:06:18.560 --> 0:06:22.000 climate change and actually adapt to climate change? To make 0:06:22.040 --> 0:06:27.960 sure that coastal communities from Rhode Island to South Africa 0:06:28.520 --> 0:06:31.520 have the right nature in place on the coast to 0:06:31.600 --> 0:06:35.200 protect people from rising seas. So we went from this 0:06:35.880 --> 0:06:39.000 organization that was small and scrappy to one that I 0:06:39.040 --> 0:06:43.119 would say is still extremely innovative. Is using the best 0:06:43.120 --> 0:06:47.520 in class science and financial mechanisms, and now we're forty 0:06:47.680 --> 0:06:52.680 five hundred people working in over seventy countries and really 0:06:52.720 --> 0:06:55.760 still have deep roots in the United States. And one 0:06:55.760 --> 0:06:58.200 of the things that I'm particularly proud of is how 0:06:58.240 --> 0:07:02.080 do we ensure that our work is a force multiplier 0:07:02.760 --> 0:07:06.320 is working with people who are often seen as outside 0:07:06.320 --> 0:07:11.000 the environmental movement. Our movement has been unfortunately seen as 0:07:11.040 --> 0:07:15.600 a wealthy, white person's movement, and that is something that 0:07:15.640 --> 0:07:19.000 I take extremely seriously and in pushing as hard as 0:07:19.040 --> 0:07:24.200 I can, both within and externally to bring in new people, 0:07:24.320 --> 0:07:28.080 new audiences, new actors, and making sure that we're promoting 0:07:28.120 --> 0:07:32.840 the next generation of conservationists that look more like the 0:07:32.840 --> 0:07:36.120 global community. And that is something that is not only 0:07:36.320 --> 0:07:39.440 right to do, but we'll make our organization stronger because 0:07:39.440 --> 0:07:43.160 we'll be more diverse in ideas and thoughts and simply 0:07:43.600 --> 0:07:47.680 be more representative of the global environment in which we 0:07:47.720 --> 0:07:52.920 all live. I would say what we're getting right when 0:07:52.920 --> 0:07:57.320 it comes to climate action is clearly the renewable energy 0:07:57.840 --> 0:08:01.600 revolution is a step in the right direction. We need 0:08:01.680 --> 0:08:05.080 to go faster to achieve the goals under Paris, but 0:08:05.160 --> 0:08:08.760 we're seeing real change in renewable energy, especially in the 0:08:08.760 --> 0:08:12.800 transportation sector. The market is catching up. The price of 0:08:12.880 --> 0:08:16.840 gas is actually more expensive per unit in many places 0:08:16.840 --> 0:08:19.720 than it is for renewable energy. What we're not quite 0:08:19.720 --> 0:08:24.040 getting right, however, is really what I said my day 0:08:24.080 --> 0:08:28.200 working on, which is nature. And the reality is if 0:08:28.240 --> 0:08:32.559 we all go on renewable energy in our transportation, how 0:08:32.640 --> 0:08:36.479 we fly, how we drive, before all renewable energy tomorrow, 0:08:37.320 --> 0:08:41.840 and we don't address the drivers of deforestation and land use, 0:08:42.520 --> 0:08:46.680 we will never achieve our goals under the Paris Climate Accord, 0:08:46.760 --> 0:08:51.640 which is to keep global temperature change under two degrees 0:08:51.679 --> 0:08:56.199 ideally under one point five degrees celsius over pre industrial levels. 0:08:56.320 --> 0:09:00.040 So when it comes to agriculture, when it comes to 0:09:00.160 --> 0:09:04.440 the biggest drivers of loss of nature which directly link 0:09:04.800 --> 0:09:08.120 to climate change, that's where there's a lack of understanding. 0:09:08.120 --> 0:09:10.800 There's a lack of understanding of the connections between what 0:09:10.880 --> 0:09:13.800 we eat and how we farm and how we get 0:09:13.880 --> 0:09:17.320 timber and fuel, especially in countries in the developing world, 0:09:18.120 --> 0:09:22.160 that understanding of that connection, of the role of trees 0:09:22.280 --> 0:09:26.400 and forests in protecting us from climate change, as well 0:09:26.440 --> 0:09:29.920 as what happens when we don't protect them, and the 0:09:29.960 --> 0:09:34.040 actual adverse impacts on human society, not only from climate change, 0:09:34.040 --> 0:09:37.680 but also the loss of bid diversity and pollinators and watersheds, 0:09:38.160 --> 0:09:41.040 all of those things that we hold so dear. There 0:09:41.160 --> 0:09:48.200 is a lack of understanding still in that space. The 0:09:48.280 --> 0:09:53.560 consumer needs to, I think, really understand those connections between 0:09:54.400 --> 0:09:58.800 health and environment. For those of us that do have 0:09:59.120 --> 0:10:01.520 the option to eat lower on the food chain, if 0:10:01.559 --> 0:10:04.560 you will, that understanding of what we eat, what we 0:10:04.600 --> 0:10:07.760 put in our bodies is really really important. And there's 0:10:07.800 --> 0:10:11.600 so many resources out there available to folks to really 0:10:11.720 --> 0:10:16.400 understand the difference in the emissions for the production of 0:10:16.440 --> 0:10:20.560 a hamburger, for example, versus eating an impossible burger, or 0:10:20.720 --> 0:10:25.160 choose your favorite protein substitute. And I am certainly not 0:10:25.160 --> 0:10:27.920 going to advocate that everyone should go vegan tomorrow. I 0:10:27.960 --> 0:10:30.920 know that's just not a reality for a lot of people. However, 0:10:31.480 --> 0:10:33.960 we have to understand that we as humans are not 0:10:34.000 --> 0:10:37.400 separate from nature. We're part of it. We are absolutely 0:10:37.480 --> 0:10:41.800 inextricably linked to our natural environment and it really does matter. 0:10:41.880 --> 0:10:44.040 And mean, I think if there's anything that you can 0:10:44.080 --> 0:10:47.600 take away from this discussion today, it's that it's not 0:10:47.720 --> 0:10:50.200 out there, it's here, It's in your homes, it's in 0:10:50.240 --> 0:10:54.840 your bodies. You are part of this planet that we're 0:10:54.840 --> 0:10:58.920 all on, and every single action we take really does matter. 0:11:02.559 --> 0:11:06.760 There is no way that any person, any organization, no 0:11:06.800 --> 0:11:13.320 matter how well intentioned or how much money or access 0:11:13.440 --> 0:11:16.920 to power, etcetera, they have, if they're not involving the 0:11:17.000 --> 0:11:22.760 local community, it won't work. For me. Conservation is extremely hyperlocal, 0:11:23.320 --> 0:11:27.200 and I have worked throughout my career, both living in 0:11:27.240 --> 0:11:31.280 a small community in Namibia to my work throughout my 0:11:31.360 --> 0:11:34.400 career before I even came to the Nature Conservancy, on 0:11:34.440 --> 0:11:37.920 the basic premise that we need local people with local 0:11:37.960 --> 0:11:42.440 solutions driving local change. Now, sometimes they need help, and 0:11:42.520 --> 0:11:44.800 so that's where the Nature Conservancy and many of the 0:11:44.880 --> 0:11:49.559 other large organizations can come in and support. Ideally never compete, 0:11:49.800 --> 0:11:55.040 but support with financial resources, technical resources, opening doors and 0:11:55.120 --> 0:11:58.640 providing access to avenues that different groups may not have. 0:11:58.720 --> 0:12:01.760 So that is our etho at its core. It's not 0:12:01.880 --> 0:12:04.800 about parks and guards and keeping people out. It has 0:12:04.880 --> 0:12:13.400 to be about locally driven, locally supported solutions. I'm seeing 0:12:13.800 --> 0:12:18.280 radical collaboration on many fronts, and one I'll mention is 0:12:18.320 --> 0:12:22.800 actually within our own environmental community. I think it's interesting 0:12:22.840 --> 0:12:26.679 people often think, well, the environmental engineos. They must get along, 0:12:26.720 --> 0:12:30.320 they must all talk, they must share the same ethos. 0:12:30.520 --> 0:12:34.960 The reality is, at least in my career, there's a 0:12:35.080 --> 0:12:39.680 lot of competition between these groups. But I'm seeing a change. 0:12:40.360 --> 0:12:46.239 I'm seeing incredible collaboration amongst the large and small organizations 0:12:46.280 --> 0:12:49.600 to recognize, Look, we may have our differences, but at 0:12:49.600 --> 0:12:51.480 the end of the day, we're all growing in the 0:12:51.520 --> 0:12:54.559 same direction, and we've got to row faster, and we're 0:12:54.559 --> 0:12:57.480 gonna be much much faster if we can all row 0:12:57.559 --> 0:13:01.280 together as opposed to trying to compete with each other. 0:13:01.720 --> 0:13:05.560 And that is a really different day. That is radical. 0:13:05.720 --> 0:13:11.040 We are sharing donors, we are sharing ideas. People recognize 0:13:11.120 --> 0:13:14.360 that will just be stronger if we can stop competing 0:13:14.400 --> 0:13:22.280 and start working together. The reality is, if we as companies, 0:13:22.280 --> 0:13:28.040 we as governments, we as citizens don't move faster, we're 0:13:28.080 --> 0:13:31.000 going to spend all of our talent and treasure just 0:13:31.360 --> 0:13:34.839 dealing with the weather. And we're seeing it now. I mean, 0:13:34.880 --> 0:13:39.520 we're seeing hundred year storms happening every year, and the 0:13:39.640 --> 0:13:43.400 displacement of human populations as a result of this is 0:13:43.400 --> 0:13:47.880 going to be the sole focus of our humanity if 0:13:47.880 --> 0:13:53.040 we don't move faster. So while I appreciate the leadership 0:13:53.200 --> 0:13:56.400 that many countries are taking, the UK being the host 0:13:56.640 --> 0:14:00.199 of copy in Glasgow in just a couple of weeks. 0:14:01.080 --> 0:14:04.800 They're coming out with some Bowld commitments with more financing 0:14:05.559 --> 0:14:07.800 and that's all really great, but at the end of 0:14:07.880 --> 0:14:11.679 the day, it's still incremental, and I think that they 0:14:11.760 --> 0:14:15.400 recognize that. But I would certainly say that we all 0:14:15.480 --> 0:14:18.840 have to push our leaders to do more. So what 0:14:18.880 --> 0:14:21.760 Greta has done, what so many youth activists are doing 0:14:21.760 --> 0:14:25.800 around the world, so many organizations, the force multiplier that 0:14:25.920 --> 0:14:28.480 is this podcast of getting the word out about these 0:14:28.520 --> 0:14:31.320 crisises and how we need to all come together to 0:14:31.440 --> 0:14:35.800 solve them. That is making a difference, But we have 0:14:35.920 --> 0:14:42.040 to shout louder and we have to do more. My 0:14:42.200 --> 0:14:45.040 greatest hope coming out of TOP is that we get 0:14:45.240 --> 0:14:52.320 rules for the market for carbon pricing and the ability 0:14:52.640 --> 0:14:59.920 of countries to be paid for the nature that sustains 0:15:00.080 --> 0:15:05.840 us all in terms of nature's intact ability to absorb carbon. 0:15:06.320 --> 0:15:08.840 So for so long nature has been giving us a 0:15:08.920 --> 0:15:13.000 free lunch. And the countries La Gabon, a lot of 0:15:13.000 --> 0:15:18.880 the Congo countries, Indonesia, Brazil, these countries have incredible carbon 0:15:19.000 --> 0:15:25.440 capture capabilities in their natural ecosystems. They're providing a service 0:15:25.640 --> 0:15:29.520 to the entire planet, and yet they're not being paid 0:15:30.400 --> 0:15:34.600 what they should be. So, as any country that needs 0:15:34.600 --> 0:15:40.160 to earn money for its citizens, those forests are being destroyed, 0:15:41.280 --> 0:15:45.160 so they must be compensated for the global gift of 0:15:45.200 --> 0:15:48.480 their natural capital. So if anything was to come out 0:15:49.280 --> 0:15:52.080 of the proceedings in Glasgow for me and for the 0:15:52.160 --> 0:15:55.480 Nature Conservancy, it would be that we have clear the 0:15:55.640 --> 0:16:00.120 rules of the road around markets and that countries with 0:16:00.320 --> 0:16:06.040 large intact ecosystems received the financial investment that their natural 0:16:06.120 --> 0:16:11.280 capital deserves. So another really important outcome of COP twenties 0:16:11.320 --> 0:16:14.920 six will be to ensure that the rights of indigenous 0:16:14.920 --> 0:16:19.360 people are embedded in any agreement that is developed, and 0:16:19.440 --> 0:16:23.920 that the ambitions of countries that have indigenous people, and 0:16:24.120 --> 0:16:27.640 most all do the rights of indigenous people are clearly 0:16:27.720 --> 0:16:30.480 recognized and the indigenous people are at the table when 0:16:30.480 --> 0:16:34.920 these decisions are being made about the climate crisis in 0:16:34.960 --> 0:16:42.360 their countries. Technology has a critical role to play when 0:16:42.440 --> 0:16:46.200 it comes to climate change, resilience and adaptation. So how 0:16:46.200 --> 0:16:49.800 do we ensure that we have the right levees and 0:16:49.880 --> 0:16:53.720 dikes and sea walls, but we also need to think 0:16:53.720 --> 0:16:57.960 about nature's technology and mangroves and grasslands, and of course 0:16:58.560 --> 0:17:02.280 eel grass and core ral reefs, which do a lot 0:17:02.400 --> 0:17:05.720 to protect us from rising seas and should be incorporated 0:17:05.800 --> 0:17:09.280 and are being incorporated in many places with what we 0:17:09.320 --> 0:17:13.160 call the gray technology. So gray and green together cement based, 0:17:13.359 --> 0:17:16.919 human based technology and nature's technology. So ensuring that we 0:17:17.000 --> 0:17:24.879 have both of those together is really really critical. I 0:17:24.920 --> 0:17:29.480 think that the forced multiplier for addressing the climate crisis 0:17:30.640 --> 0:17:37.040 is really the advocates for stopping deforestation in land use. 0:17:37.119 --> 0:17:39.959 And the reason I say that is because to actually 0:17:39.960 --> 0:17:43.160 bring us all together on the land use space, which 0:17:43.359 --> 0:17:48.719 is in some ways harder because historically we haven't paid 0:17:49.320 --> 0:17:55.000 for protecting intact ecosystems. We see those ecosystems as not worthy, 0:17:55.600 --> 0:18:00.560 as not providing us anything. And the reality is the 0:18:00.640 --> 0:18:06.000 force multiplier will be when we actually are able to 0:18:06.040 --> 0:18:09.440 invest in the protection of those resources and value those 0:18:09.640 --> 0:18:14.719 just as we would a farm or a building, because 0:18:14.760 --> 0:18:19.800 we recognize the value that those ecosystems are paying and 0:18:19.920 --> 0:18:23.960 playing in our lives and for the farms and other 0:18:24.000 --> 0:18:26.600 types of built environment, the pollinators that we get the 0:18:26.640 --> 0:18:29.639 access to a fresh water. All of those things are 0:18:29.680 --> 0:18:33.959 absolutely critical for us, and that is the force multiplier 0:18:34.040 --> 0:18:37.360 that will really enable us to achieve the goals under Paris. 0:18:41.240 --> 0:18:43.960 If you're listening to this and you are interested in 0:18:44.000 --> 0:18:49.600 this topic, I would absolutely encourage you to read about 0:18:50.480 --> 0:18:54.439 everything you're eating and everything that you're thinking about in 0:18:54.560 --> 0:18:58.439 terms of consumption, and understand that everything you do as 0:18:58.440 --> 0:19:01.600 an individual matters. But as I think it was Thomas 0:19:01.680 --> 0:19:06.480 Freeman said, don't just change your lightbulbs, change your leaders, 0:19:06.560 --> 0:19:09.960 and so voting and ensuring that we have the right 0:19:10.119 --> 0:19:13.720 people in place to make decisions which will impact us all. 0:19:14.080 --> 0:19:17.000 If you're in a country that is democratic and you 0:19:17.040 --> 0:19:21.840 can vote, push for that, and push for voting rights overall, 0:19:21.880 --> 0:19:25.400 because if we lose our ability to free and fair 0:19:25.440 --> 0:19:29.080 elections here in the United States, that is going to 0:19:29.160 --> 0:19:33.600 change the trajectory of this planet. It all matters. So 0:19:33.600 --> 0:19:36.399 when you hear about a reversal of voting rights in 0:19:36.440 --> 0:19:39.600 your community and you have the opportunity to get involved, 0:19:39.600 --> 0:19:42.879 whether it's to give ten dollars to the local organization 0:19:42.920 --> 0:19:45.560 working to stop this, or can go out in the 0:19:45.600 --> 0:19:48.879 streets in march, do that, because if we lose that 0:19:49.000 --> 0:19:53.920 democratic right, we will not have the ability to ensure 0:19:53.960 --> 0:19:57.359 that this planet is on the right trajectory for ourselves 0:19:57.400 --> 0:20:10.760 now and of course for future generations. You're listening to 0:20:10.760 --> 0:20:15.520 a podcast called Force Multiplier, Action meets Impact. Now you've 0:20:15.520 --> 0:20:18.760 probably grown to expect ads inside your podcast, but we're 0:20:18.760 --> 0:20:22.840 gonna do something a little bit different to walk the walk. 0:20:23.040 --> 0:20:25.040 We're gonna take a quick break and hear from one 0:20:25.040 --> 0:20:28.520 of the organizations featured in this episode. Be right back. 0:20:30.240 --> 0:20:37.240 Our individual voices are powerful, but not everything has a voice. 0:20:39.520 --> 0:20:44.280 We need to speak for those that can, for those 0:20:44.320 --> 0:20:50.760 in trouble, for those in need. Let us be a 0:20:50.880 --> 0:20:57.280 voice to the voiceless. The caretakers are home deserves. Let 0:20:57.359 --> 0:21:00.480 us speak for the ones that have no longers but 0:21:00.600 --> 0:21:04.840 that still hours with an Let us shout from the 0:21:04.960 --> 0:21:09.880 mountain tops that quench our first. If there's one thing 0:21:10.000 --> 0:21:14.040 we've learned, it's that when we all come together, the 0:21:14.200 --> 0:21:21.840 sky is this minute. It's time to speak up for nature. 0:21:24.520 --> 0:21:27.560 Hey you, it's Bartune Day, host of the podcast you're 0:21:27.560 --> 0:21:30.080 listening to right now. When I was a kid, my 0:21:30.160 --> 0:21:31.800 mom told me to come up with a system we 0:21:31.800 --> 0:21:35.440 could live under after democracy had failed. Yeah, my mom 0:21:35.720 --> 0:21:38.920 was intense. I haven't finished that assignment, but I did 0:21:39.000 --> 0:21:42.600 make a podcast. It's called how Do Citizen with Baritone Day. 0:21:42.800 --> 0:21:46.200 It reimagines citizen as a verb and reminds us how 0:21:46.200 --> 0:21:49.760 to wield our collective power. Find seasons one and two 0:21:49.800 --> 0:21:52.960 and whatever podcasts app using right now? And season three 0:21:53.119 --> 0:21:57.439 all about tech drops in October. Learn more at how 0:21:57.480 --> 0:22:05.280 does citizen dot Com? Now. Ashead of Patagonia Provisions, Burged 0:22:05.359 --> 0:22:08.679 Cameron believes in the power of consumer consciousness and the 0:22:08.720 --> 0:22:12.359 push for a more ethical and sustainable food system with 0:22:12.440 --> 0:22:16.119 a solutions based approach to addressing our planet's most urgent threat. 0:22:16.600 --> 0:22:19.760 Burg It is all about convincing others that what's good 0:22:19.760 --> 0:22:26.520 for nature can be good for business. Burg It you 0:22:26.680 --> 0:22:30.400 work for one of the coolest companies. I know. It's 0:22:30.480 --> 0:22:35.960 got an urgent, important, awesome mission to be in business 0:22:35.960 --> 0:22:39.680 to save our home planet. So very easily done. Probably 0:22:39.720 --> 0:22:41.960 should wrap that up in the next few fiscal quarters. 0:22:42.600 --> 0:22:47.520 And I know Patagonia for the poofy jackets, for the 0:22:47.560 --> 0:22:53.040 waterproof pants, for the outdoor gear, not for things I 0:22:53.080 --> 0:22:56.480 put in my body. Can you talk to me about 0:22:56.600 --> 0:23:02.000 what Patagonia Provisions is please? Absolutely, and thank you for 0:23:02.080 --> 0:23:06.080 having me here with you today. Such a pleasure. Well, 0:23:06.119 --> 0:23:09.480 I think you know it's really important given what you 0:23:09.600 --> 0:23:13.119 just said, to note that most people know Patagonia as 0:23:13.119 --> 0:23:17.920 an apparel company, but we really have been touching agriculture 0:23:18.160 --> 0:23:22.600 for almost fifty years now through Ulex, hamp wool and 0:23:22.760 --> 0:23:28.560 organic cotton. So understanding agriculture and the effects of climate 0:23:28.640 --> 0:23:33.320 egg in particular on our soils, water and air led 0:23:33.400 --> 0:23:36.080 us to the fact that food egg really is one 0:23:36.080 --> 0:23:39.920 of the biggest contributors to the climate issues that we're 0:23:40.119 --> 0:23:44.240 facing today, and we really couldn't stay away. We needed 0:23:44.240 --> 0:23:48.080 to do something about this. So the task given to 0:23:48.200 --> 0:23:53.160 me in by our founder Ivan Shinard was what would 0:23:53.160 --> 0:23:58.000 a food company look like for Patagonia. Patagonia provisions had 0:23:58.040 --> 0:24:03.320 to be built on rethinking our food supply chain, rethinking 0:24:03.320 --> 0:24:08.480 our food system, and understanding impact of this system on 0:24:08.680 --> 0:24:12.800 people and planet. So everything we make has a very 0:24:13.000 --> 0:24:17.880 deep reason for being. We start with the environmental problem 0:24:18.000 --> 0:24:22.639 that we're trying to solve, identify solutions that might help, 0:24:22.880 --> 0:24:26.919 and then develop products that helps scale those solutions. Using 0:24:27.240 --> 0:24:31.679 science as our compass, and then working with top scientists, 0:24:31.680 --> 0:24:36.479 researchers and other industry experts, we draw upon their latest 0:24:36.520 --> 0:24:40.320 knowledge and innovation and then steer towards this solutions based 0:24:40.760 --> 0:24:46.560 food economy. Yeah, you said, solution based food economy, which 0:24:46.680 --> 0:24:50.760 makes me hungry and sounds delicious. And I choose the 0:24:50.800 --> 0:24:54.320 word delicious purposefully because I've had a lot of outdoor 0:24:54.400 --> 0:24:58.920 food that come into little packages and they're too dry, 0:24:59.080 --> 0:25:02.680 too truy, too bland most of the time. But it's 0:25:02.680 --> 0:25:06.360 survival food. It's m r e s essentially, and your 0:25:06.400 --> 0:25:09.960 food looks delicious. Is part of the solution through food 0:25:10.320 --> 0:25:12.800 in terms of the climate crisis, to make the food 0:25:12.840 --> 0:25:16.440 extra yummy? Is that part of your strategy? Very good? Absolutely, 0:25:16.640 --> 0:25:18.840 you know, if it doesn't taste good, nobody's going to 0:25:18.920 --> 0:25:21.600 buy it. And also we felt that, you know, because 0:25:21.640 --> 0:25:24.520 people have to eat three times a day. And then 0:25:24.560 --> 0:25:28.359 you add ian things like everything having this deep reason 0:25:28.400 --> 0:25:32.240 for being. You then have our buffalo jerky for instance, 0:25:32.720 --> 0:25:36.199 really about restoring the great planes and how important the 0:25:36.240 --> 0:25:40.159 prairie is in drawing down carbon or our salmon then 0:25:40.440 --> 0:25:43.200 is you know, not only providing great nutrition and Omega 0:25:43.280 --> 0:25:46.520 three is it's also about eating lower on the food 0:25:46.560 --> 0:25:51.280 chain and restoring the ocean and incorporating better harvesting methods 0:25:51.320 --> 0:25:54.080 so that we do have wild salmon in our future 0:25:54.240 --> 0:25:57.560 and for our future generations, and on and on, like 0:25:57.600 --> 0:26:02.000 our fruit and grain and vegetable products bars. Things like 0:26:02.040 --> 0:26:06.840 that are all about incorporating better agricultural practices like regenerative 0:26:07.040 --> 0:26:11.320 organic certified that allow for healthy soils. So let's dig 0:26:11.359 --> 0:26:14.119 into that because a lot of us have just gotten 0:26:14.200 --> 0:26:16.920 used to organic. And then you just put a word 0:26:16.920 --> 0:26:21.119 in front of it, regenerative organic, which sounds kind of 0:26:21.119 --> 0:26:24.680 like this perpetual motion machine. It's almost like cold fusion 0:26:24.880 --> 0:26:28.439 or something like that. You're restoring oceans, restoring the planes. 0:26:28.600 --> 0:26:33.080 Regenerative organic farming. Can you define that first, and then 0:26:33.200 --> 0:26:36.960 let's talk about what role that plays in helping us 0:26:37.000 --> 0:26:40.840 address the climate emergency. Sure. I think what's really important 0:26:40.920 --> 0:26:43.080 is that when you say regenerative, you do add the 0:26:43.119 --> 0:26:49.560 word organic to it. So Patagony Provisions champions regenerative organic farming. 0:26:50.240 --> 0:26:53.359 It's really a climate solution that also helps to grow 0:26:53.560 --> 0:26:58.600 delicious food with higher nutrition and no pesticide residue. We 0:26:58.720 --> 0:27:04.359 helped create eight the regenerative Organic certification to set a 0:27:04.359 --> 0:27:08.760 new high bar or north star to follow for what 0:27:08.800 --> 0:27:13.960 it means to farm for our future, so food producers 0:27:14.000 --> 0:27:19.600 and farmers that have regenerative organic certification have met really 0:27:19.720 --> 0:27:23.879 robust requirements around their efforts to improve soil health and 0:27:24.040 --> 0:27:29.800 sequester more carbon, improve animal welfare, and provide economic stability 0:27:29.880 --> 0:27:34.040 for farmers and ranchers. It's really important to note that 0:27:34.200 --> 0:27:37.520 if soil, because soil is this living being, right, that 0:27:37.600 --> 0:27:40.400 it's an ecosystem that is alive, And we don't think 0:27:40.440 --> 0:27:43.199 of that. No, we think of soil as dirt and 0:27:43.240 --> 0:27:46.280 it's in the ground and we move it around with shovels, 0:27:46.359 --> 0:27:48.040 and we put some seeds in it, and we throw 0:27:48.119 --> 0:27:51.600 some water on the seeds and maybe some fertilizer to 0:27:51.640 --> 0:27:55.040 accelerate the process and outcomes food, and that's how we 0:27:55.080 --> 0:27:58.200 feed the world. And we've kind of jacked up the productivity. 0:27:58.240 --> 0:28:01.480 We've basically pumped there full of steroids to get more 0:28:01.480 --> 0:28:04.000 food out because we have this growing number of people. 0:28:04.720 --> 0:28:08.800 But regenerative organic has a different view. So keep telling 0:28:08.800 --> 0:28:12.159 me about soil not as dirt, but as this living 0:28:12.200 --> 0:28:15.000 thing and the role that soil can play and addressing 0:28:15.040 --> 0:28:18.280