WEBVTT - The Fat Jewish 0:00:01.400 --> 0:00:06.160 Welcome back to another episode of Big Money Energy, where 0:00:06.200 --> 0:00:09.160 we talked to super successful and self made people to 0:00:09.240 --> 0:00:11.920 find out exactly how they did it, how they went 0:00:11.960 --> 0:00:15.120 from nothing to something. I'm Ryan, sirhand, and today I'm 0:00:15.200 --> 0:00:20.880 joined by the one and only Fat Jewish also known 0:00:20.920 --> 0:00:24.160 as Josh. True story, I haven't been able to read 0:00:24.239 --> 0:00:28.160 his name off a piece of paper without laughing. This guy. 0:00:28.320 --> 0:00:30.600 We talked about what it was like to be the 0:00:30.600 --> 0:00:35.760 world's first influencer crowdsourcing his baby's name, how he manages 0:00:35.800 --> 0:00:39.200 to have a private life despite being a walking media brand, 0:00:39.400 --> 0:00:42.960 and how he went from posting memes on Instagram to 0:00:43.120 --> 0:00:48.279 revolutionizing the liquor industry and changing it forever. Let's get 0:00:48.320 --> 0:00:53.440 into this. You're gonna like it. Welcome to another episode. 0:00:54.720 --> 0:00:58.000 Today is super special because I'm sitting down with one 0:00:58.040 --> 0:01:01.640 of my most favorite, favorite favorite people. He is an 0:01:01.680 --> 0:01:05.080 absolute legend and is an amazing entrepreneur as well, And 0:01:05.120 --> 0:01:07.319 I know he probably doesn't want to talk about it 0:01:07.360 --> 0:01:09.240 that way, but but I definitely want to get into 0:01:09.280 --> 0:01:11.760 the details of how good of a business person he 0:01:11.880 --> 0:01:13.399 is and how he's not just a guy who's a 0:01:13.400 --> 0:01:17.120 social media personality who's built an entire kind of empire 0:01:17.200 --> 0:01:20.160 based on humor and making people laugh. I don't really 0:01:20.200 --> 0:01:22.880 know how to describe him, so I'm just gonna say, welcome, 0:01:23.000 --> 0:01:26.039 Joseph Strowski a k a. The Fat Jewish. Just close 0:01:26.080 --> 0:01:29.840 your eyes and like what comes to your mind? Your body? Yeah, 0:01:29.959 --> 0:01:33.160 thank you most of the time. And then Amelia is like, 0:01:33.280 --> 0:01:34.640 why are you making that face? I'm like, I don't 0:01:34.640 --> 0:01:37.679 know if kick gets guy all the time. Appreciate that 0:01:37.920 --> 0:01:41.880 a few details because they're important for for this business podcast. Uh. 0:01:41.920 --> 0:01:44.200 If you don't know, Josh is in every sense of 0:01:44.240 --> 0:01:49.040 the word, a master entrepreneur. He's a social media mogul, actor, influencer, investor, 0:01:49.320 --> 0:01:52.120 plus size model. Are you are you about to have 0:01:52.120 --> 0:01:55.120 a baby? Yeah? Is that real? That's okay, we'll get 0:01:55.120 --> 0:01:58.320 to that. Uh. If you know him from his Instagram account, 0:01:58.360 --> 0:02:02.440 The Fat Jewish before, like everyone had an Instagram account, right, 0:02:02.440 --> 0:02:04.840 it was like boom, like you I think you invented it? 0:02:04.920 --> 0:02:07.360 Do you invent Instagram? I think I was the first influencer. Yeah, 0:02:07.440 --> 0:02:10.480 I think so, which like sorry, but also not not sorry, 0:02:10.680 --> 0:02:12.520 Like what have I done? Yeah? Like this thing has 0:02:12.560 --> 0:02:15.120 gotten really out of control. Yeah, you're such a dick. Yeah, 0:02:15.160 --> 0:02:18.880 he's also the co founder of Swiss beverages that you'll 0:02:18.919 --> 0:02:21.080 know from Babe and White Girl Rose, which was then 0:02:21.120 --> 0:02:25.120 acquired by Anheuser Busch in BEV in two thousand nineteen, 0:02:25.400 --> 0:02:27.640 which I definitely want to talk about. You're super funny, 0:02:27.720 --> 0:02:31.520 You're super influential everyone. I feel like people have now 0:02:31.560 --> 0:02:33.000 at this point. Is it weird to know that people 0:02:33.040 --> 0:02:35.400 have grown up with you? Yeah? Oh definitely. You know, 0:02:35.440 --> 0:02:37.079 do people come up to you and they're like, oh, dude, 0:02:37.120 --> 0:02:39.040 I was following you when I was seven. Yeah, and 0:02:39.080 --> 0:02:40.919 like a lot of them have like children now, and 0:02:40.919 --> 0:02:42.639 they're like, can you hold this baby? Let's take a 0:02:42.680 --> 0:02:45.480 photo with you know, it's not just like the girls 0:02:45.480 --> 0:02:48.200 and the dudes in college anymore. They have jobs. No, 0:02:48.480 --> 0:02:50.120 It's like a couple in Brooklyn will be like, we 0:02:50.240 --> 0:02:52.000 take a you know, we please take a photo of 0:02:52.040 --> 0:02:54.519 my son at Kiss and my other son adicis Yeah, 0:02:54.560 --> 0:02:57.320 and they both the children have beards somehow. Yeah, they're 0:02:57.360 --> 0:03:00.280 likely to super expensive. They look they all of like 0:03:00.400 --> 0:03:02.440 they're all of Mumford's sons. Yeah, and they're just like 0:03:02.440 --> 0:03:04.520 they can take a picture, and I'm like, wow, this 0:03:04.560 --> 0:03:06.440 is these people are really growing up. This is this 0:03:06.480 --> 0:03:10.320 is scary. Yeah, you're You're not fat anymore. I'm still big. 0:03:10.480 --> 0:03:13.160 I'm still big. I'm still like like bone because that's 0:03:13.160 --> 0:03:16.040 your like just your body type. Yeah, that's true. I'm 0:03:16.040 --> 0:03:18.280 like a thick Rushian. But when we first met, there 0:03:18.360 --> 0:03:19.919 was more of you. I was like, oh, yeah, it 0:03:20.080 --> 0:03:22.160 was the less Now I'm like clinically obese. I think 0:03:22.200 --> 0:03:23.680 at the time I met you, I was I was 0:03:23.720 --> 0:03:27.360 actually obese. Yeah, so I was a lot more Shrek then. Yeah, 0:03:27.360 --> 0:03:29.480 it was more Shrek, which was kind of working for me. 0:03:29.840 --> 0:03:31.880 But then I would like, you know, get winded getting 0:03:31.880 --> 0:03:33.480 out of a car, and you know, I was just like, 0:03:33.639 --> 0:03:36.320 is this too much? Has like cancel culture come after 0:03:36.360 --> 0:03:38.640 you at all? I mean because you a lot of 0:03:38.680 --> 0:03:41.400 your following is you know, part of like the meme culture, 0:03:41.520 --> 0:03:44.360 but like you personally, have you gotten any pushback because 0:03:44.400 --> 0:03:47.040 things have been so real and so serious, Like why 0:03:47.040 --> 0:03:49.200 would you be funny at a time like this? Right? 0:03:49.240 --> 0:03:51.640 I actually was worried about that people are gonna be like, 0:03:51.640 --> 0:03:54.040 how could you be such a big fucking stupid, funny 0:03:54.040 --> 0:03:56.560 idiot while there's real like use your platform, But like 0:03:56.640 --> 0:03:59.640 my thing is like if you want real ship from 0:03:59.680 --> 0:04:01.880 like you people and like heart, Like there's so many 0:04:01.880 --> 0:04:03.640 outlets for that. I'm gonna give you some dumb ship 0:04:03.760 --> 0:04:05.440 to like take you out of it for a second 0:04:05.440 --> 0:04:07.080 and like make you forget about it. So I think 0:04:07.120 --> 0:04:09.160 mostly like I tried to do as much as I could, 0:04:09.200 --> 0:04:12.000 Like when the fucking when it first hit, we gave 0:04:12.040 --> 0:04:13.880 like I gave away like a million dollars worth of 0:04:13.920 --> 0:04:16.680 babe worth of wine to like fucking I was giving 0:04:16.680 --> 0:04:19.080 out who because like everybody deserved to get fucked up, 0:04:19.279 --> 0:04:21.400 you know what I mean. Your nail salon truck was 0:04:21.440 --> 0:04:24.479 the greatest thing socially, distance manicure truck, glory holes for 0:04:24.480 --> 0:04:26.080 your hands, if you will, totally you can get a 0:04:26.120 --> 0:04:28.000 social and it was all free. We sent that thing 0:04:28.040 --> 0:04:30.320 like around the fucking country. You know, the meme of 0:04:30.360 --> 0:04:32.560 like the large naked black dude with his dick hanging. 0:04:32.640 --> 0:04:34.520 I did a deep dive on him, and actually I 0:04:34.600 --> 0:04:36.400 ended up getting in touch with his brother, and now 0:04:36.480 --> 0:04:38.360 I've been speaking to like his whole family and we're 0:04:38.360 --> 0:04:39.760 trying to figure out like how to kind of like 0:04:39.839 --> 0:04:42.480 monetize like all this success with him. So these are 0:04:42.520 --> 0:04:44.440 the ways in which I get, you know what I mean, 0:04:44.440 --> 0:04:46.760 which is like dig really deep on Wordy's You Bear 0:04:46.839 --> 0:04:48.599 the Third which is that guy's name. But no, like 0:04:48.640 --> 0:04:50.719 no cancel culture within that. I mean I got I 0:04:50.760 --> 0:04:53.640 had canceled ship before, which was like you know about 0:04:53.720 --> 0:04:55.719 like memes and stealing memes and all the ship. But 0:04:55.760 --> 0:04:58.920 like interesting enough when like cancel culture actually came up 0:04:59.279 --> 0:05:02.200 about like sexually harassing people. Like the one thing is 0:05:02.240 --> 0:05:03.720 like I'm an India on the internet, but I'm like, 0:05:03.760 --> 0:05:05.640 I'm like a nice Jewish guy, so like I haven't 0:05:05.640 --> 0:05:07.960 nothing like that has happened to me. So yeah, I 0:05:08.000 --> 0:05:10.240 got canceled. I was getting canceled before, people like it 0:05:10.320 --> 0:05:12.120 was hot to get canceled. Are you married now or 0:05:12.120 --> 0:05:14.360 are you with somebody? Yeah? I have a I gotta 0:05:14.520 --> 0:05:16.480 I have like a woman, like someone. I asked me 0:05:16.480 --> 0:05:18.240 if someone's cap if anyone's capable of loving me? You 0:05:18.279 --> 0:05:19.840 did get married to a woman and you get divorced 0:05:19.880 --> 0:05:21.479 like the next day, and I remember that. Yeah, she 0:05:21.560 --> 0:05:23.720 was like a corn fed midwesterner, Yeah, with like real 0:05:23.760 --> 0:05:26.560 big shoulders. Yeah that was like for the look. Um No, 0:05:26.680 --> 0:05:28.920 but now I have a real relationship with a human. Um, 0:05:28.920 --> 0:05:31.200 and I am actually having a kid. And obviously I've 0:05:31.240 --> 0:05:33.160 been like trying to turn the whole thing into performance art. 0:05:33.200 --> 0:05:35.440 And she's like, please don't do this, but I am 0:05:35.480 --> 0:05:38.000 taking baby name suggestions. I'm saying I'm down, Like my 0:05:38.040 --> 0:05:39.760 kid doesn't have to be named like Blender, Like it 0:05:39.800 --> 0:05:41.280 doesn't have to be nuts, like the kids name could 0:05:41.279 --> 0:05:45.039 be Bruce. I'm just looking for some fire. Met this woman. 0:05:45.240 --> 0:05:46.320 I met her on the internet. What do you mean, 0:05:46.360 --> 0:05:47.839 how do people have sex with each other? Are you 0:05:47.839 --> 0:05:51.520 ready to be a dad? Yeah? Like whatever, right, it's good, right, 0:05:51.600 --> 0:05:53.800 good for content? I mean, did you not have a 0:05:53.839 --> 0:05:55.880 kid for content? Yeah? I mean like it was it 0:05:55.960 --> 0:05:57.960 went through my mind. I No, I definitely did not 0:05:58.000 --> 0:05:59.960 have a kid for content? But did A kids show 0:06:00.080 --> 0:06:02.840 is up? And you're like, you're gonna help totally. I mean, 0:06:02.880 --> 0:06:05.040 I'm already working on, you know, getting a big piece 0:06:05.040 --> 0:06:06.599 of bread. Put the kid on with lettuce to me 0:06:06.640 --> 0:06:08.599 to over pretend it's like in a fucking sandwich, Like 0:06:08.600 --> 0:06:10.680 I already got all kinds of ship. And she's not 0:06:10.760 --> 0:06:13.320 really complaining because like she knows what she signed up for. 0:06:14.560 --> 0:06:17.200 She's with me willingly, so she knew obviously that we're 0:06:17.200 --> 0:06:19.520 going to turn this into something completely dumb. But I 0:06:19.600 --> 0:06:22.120 think I'm ready because I'm like kind of old. I'm 0:06:22.120 --> 0:06:23.880 thirty eight, so I'm like done a long time since 0:06:23.880 --> 0:06:26.000 you got expelled from all those schools. Yeah, and I'm 0:06:26.080 --> 0:06:28.479 dusty as hell, like I'm an excellennial for sure. Like 0:06:28.520 --> 0:06:31.080 I'm like, I'm for sure an excellennial. So I think 0:06:31.120 --> 0:06:33.480 I'm like pretty much ready because also, like what else 0:06:33.520 --> 0:06:35.200 is there to do? You know, let's have let's have 0:06:35.240 --> 0:06:36.880 a kid talk to me about why did you get 0:06:36.880 --> 0:06:40.600 expelled from college? Sawesome ship classics? You know, like Van Wilder, 0:06:40.680 --> 0:06:42.360 you know the movie you've seen that. Yeah, I kicked 0:06:42.360 --> 0:06:43.919 at high school. I kicked that in of college, just 0:06:44.040 --> 0:06:45.440 you know, having a good time. I'm just a good 0:06:45.560 --> 0:06:47.560 I'm just a fun guy. I'm just a good guy. 0:06:47.800 --> 0:06:50.080 And uh, I like having a good time. And it's 0:06:50.120 --> 0:06:51.880 really easy to get thrown out of a liberal art school. 0:06:51.880 --> 0:06:53.920 I got thrown a skin more but skin Moore is 0:06:53.960 --> 0:06:56.279 not fun. They don't do six shift over there. So 0:06:56.360 --> 0:06:57.800 you were doing six ship and they were like, you 0:06:57.800 --> 0:07:00.120 can't do that here anymore, and so you yeah. And 0:07:00.160 --> 0:07:02.000 then I went to Sunni Albany and like with a 0:07:02.040 --> 0:07:04.120 bunch of like Stan Island guys, and that's when things 0:07:04.160 --> 0:07:05.480 got fall like a bunch of guys who were like 0:07:05.520 --> 0:07:08.600 going to be firefighters with like Foreskin Yeah, great, good times. 0:07:09.040 --> 0:07:10.600 It was just like skin Moore was just more like 0:07:10.800 --> 0:07:13.040 Upper West Side, like Priva Sla. It was more of 0:07:13.040 --> 0:07:15.080 those it was who had been hanging out with. You know, 0:07:15.160 --> 0:07:18.000 we're like shooting the baked potatoes out of a tennis 0:07:18.000 --> 0:07:21.200 ball machine and like, you know, talking to you is 0:07:21.480 --> 0:07:24.440 such a workout, um, because I'm trying to listen and 0:07:24.480 --> 0:07:27.480 like trying to understand like what's real, what's not real, 0:07:27.680 --> 0:07:30.240 what's happening? But I guess it's just all part of 0:07:30.480 --> 0:07:32.480 part of who you are. How do you how do 0:07:32.480 --> 0:07:36.400 you separate though? And maybe you don't kind of Josh 0:07:36.440 --> 0:07:38.920 from the fat Jewish or is there no separation because 0:07:38.960 --> 0:07:40.480 I know you came up with that name initially when 0:07:40.480 --> 0:07:43.000 you were part of a rap trio. Yeah we've ever 0:07:43.000 --> 0:07:46.200 seen our stuff? Yeah yeah, you showed me. Actually no, 0:07:46.320 --> 0:07:47.920 I mean you know it's again. I think that like 0:07:47.960 --> 0:07:49.760 the Kid is a perfect example, which is just drawing 0:07:49.800 --> 0:07:52.720 lines of just like you know, not everything can be 0:07:52.760 --> 0:07:54.960 like totally ridiculous and performative, you know what I mean, 0:07:55.800 --> 0:07:58.160 Like the Kid's gonna be real. Yeah, right, Like I'm 0:07:58.200 --> 0:08:00.120 I'm I'm gonna fund the kid up for sure, and 0:08:00.120 --> 0:08:02.840 like land the kid in like six therapy for sure. 0:08:02.920 --> 0:08:05.840 But like it's just not everything can be for the internet, right, 0:08:06.040 --> 0:08:07.840 you can't do it all for the Graham. Like some 0:08:07.880 --> 0:08:10.200 people just get like too open. You gotta keep some 0:08:10.200 --> 0:08:12.080 ship off the Internet because for you, is it going 0:08:12.120 --> 0:08:14.320 to be personal family stuff? Yeah, I mean, I mean, look, 0:08:14.400 --> 0:08:15.920 I wouldn't have a kid if I couldn't get content 0:08:15.920 --> 0:08:18.280 out of it, because that would be ridiculous. But you know, 0:08:18.320 --> 0:08:20.040 you gotta like draw the line, and like, you know, 0:08:20.080 --> 0:08:21.680 I want to fund the kid up, but not too bad, 0:08:22.000 --> 0:08:23.920 you know, so like I try to keep my partner 0:08:23.960 --> 0:08:26.320 like super private. Um, some people are just like it's 0:08:26.400 --> 0:08:28.520 so open, you know what I mean. Like some was 0:08:28.560 --> 0:08:31.440 like influencers who are just like they're just like I 0:08:31.480 --> 0:08:33.680 just hey you guys, Like I just need to talk 0:08:33.679 --> 0:08:36.480 to you, like I just like I have ibs, and 0:08:36.520 --> 0:08:38.720 like things just get too intimate and real, and like 0:08:38.760 --> 0:08:41.320 you gotta keep some ship like in the some ship's 0:08:41.320 --> 0:08:43.600 gotta be like kept in the dark, Like we don't 0:08:43.600 --> 0:08:45.640 all need to know everything. I don't consider myself an 0:08:45.679 --> 0:08:47.520 influence at this point. Also, I'm like getting too old 0:08:47.559 --> 0:08:49.679 for this ship. In the words of Danny Glover ten 0:08:49.760 --> 0:08:51.679 years ago, I was, you know, on a slipping slide 0:08:51.720 --> 0:08:53.760 covered in Marinara, but like that's just not a good 0:08:53.800 --> 0:08:55.480 look for like a thirty eight year old. Like I'm 0:08:55.520 --> 0:08:57.240 friends with some like older guys who are still just 0:08:57.320 --> 0:09:00.000 like they need constant content, like constant YouTube ship. It's 0:09:00.040 --> 0:09:03.480 just gets crazy. So I've really transitioned into like kind 0:09:03.480 --> 0:09:06.800 of mentoring the next generation of complete and utter morons 0:09:07.000 --> 0:09:08.679 and not doing it myself because eventually you're just like 0:09:08.760 --> 0:09:10.400 the old dude of the party and it's pretty witch. 0:09:18.200 --> 0:09:19.480 I want to make sure that we get to it. 0:09:19.760 --> 0:09:22.959 I'm interested also in the business side of what you do. 0:09:23.280 --> 0:09:25.240 Can you can you walk me through that both, like 0:09:25.720 --> 0:09:28.160 the Fat Jewish as a business, what that looks like, 0:09:28.520 --> 0:09:30.880 how many people work for you? Like how do you 0:09:30.960 --> 0:09:35.280 make money? And then when Swish came about and that process. Yeah, 0:09:35.320 --> 0:09:37.520 I mean I was basically the first influencer, so brands 0:09:37.559 --> 0:09:38.880 were coming to me and being like, can we pay you? 0:09:38.960 --> 0:09:41.120 They didn't fucking know anything. I would just like make 0:09:41.240 --> 0:09:43.080 up acronyms. I'd be like, I can get you guys 0:09:43.160 --> 0:09:47.320 four hundred million kpm bcs and they were like hell yeah, 0:09:48.320 --> 0:09:50.280 pay them, let's go to lunch. Because like guys didn't 0:09:50.280 --> 0:09:51.839 know what was going on. But you know, as the 0:09:51.920 --> 0:09:54.920 influencer bubble grew and like it, I just basically was 0:09:54.960 --> 0:09:56.400 like I don't want to do this. This is weird. 0:09:56.480 --> 0:09:58.319 I'm not an influencer. Like I didn't want to be 0:09:58.360 --> 0:10:00.160 part of that. I think that's how I get label old, 0:10:00.200 --> 0:10:02.839 but that's not it's not who I am, and I 0:10:02.960 --> 0:10:04.839 think I pretty quickly was like you know what, like 0:10:05.360 --> 0:10:07.439 if I'm like the thing that's different differenally me and 0:10:07.520 --> 0:10:09.760 like other people like that, like being like accounts like 0:10:09.840 --> 0:10:11.520 mine is that I don't like you go up and 0:10:11.600 --> 0:10:13.319 like I'm not gonna name any names, but some of 0:10:13.400 --> 0:10:15.720 these big accounts, they're like in like so like sun Splash, 0:10:15.800 --> 0:10:18.040 Soho Lofts and it's just like people like looking for 0:10:18.200 --> 0:10:20.560 content on computers. It's like the sounds of keys clicking 0:10:20.920 --> 0:10:23.240 and they're like it's like funded by vcs and like 0:10:23.320 --> 0:10:26.040 it's all fucking it's very like corporate and they're like, 0:10:26.160 --> 0:10:28.520 let's find a video. Like you know, it turned out 0:10:28.559 --> 0:10:30.920 like the Kwan was like some like Middle Eastern dude 0:10:30.960 --> 0:10:32.959 who was like working in a content farm but I 0:10:33.080 --> 0:10:35.160 was never like that, Like I was just posting photos 0:10:35.200 --> 0:10:38.040 like while drunk and like in a bed. Like it 0:10:38.160 --> 0:10:39.760 was never like that. So I was like, I was 0:10:39.840 --> 0:10:40.920 just like I don't want to do this. But the 0:10:40.960 --> 0:10:42.360 one and the other thing is different is is that 0:10:42.440 --> 0:10:45.000 like those types of accounts, they don't talk to the 0:10:45.040 --> 0:10:47.640 people like I talk to everyone who dms me. I 0:10:47.720 --> 0:10:49.959 answer every d M, you know, not if they're like 0:10:50.120 --> 0:10:52.439 if it's like some weird spam, but anyone who comes 0:10:52.480 --> 0:10:54.800 into me. I'm constantly like talking, which is funny for 0:10:54.840 --> 0:10:57.360 people because people will get like really drunk and talk 0:10:57.400 --> 0:10:59.800 ship to me, you know, and they're they're like, fact 0:11:00.040 --> 0:11:02.439 you act and then I'm like, oh hey, then I'll 0:11:02.480 --> 0:11:04.400 be like, what's up, man, didn't think i'd see this, huh. 0:11:04.440 --> 0:11:07.319 And then they're like, oh my god, I love you. 0:11:07.400 --> 0:11:09.160 We should hang out. I'm coming to New York, and 0:11:09.200 --> 0:11:10.959 I'm like, it's kind of a weird way to start it, 0:11:11.120 --> 0:11:13.040 Like you just really told me you fucking hate me. 0:11:13.200 --> 0:11:14.600 I mean now I don't really have the time as much, 0:11:14.640 --> 0:11:18.040 but people invited me places like I've officiated like Levin weddings, 0:11:18.200 --> 0:11:20.360 going to like Kinsinera's like if you invited me to 0:11:20.480 --> 0:11:23.120 some ship, like some some like finance bros invited me 0:11:23.160 --> 0:11:24.559 to like fly on a private jet while they like 0:11:24.640 --> 0:11:26.360 did coke and just hang out with them. And I 0:11:26.440 --> 0:11:27.959 was like, I would never be trapped in this like 0:11:28.000 --> 0:11:30.280 sky prison with a bunch of like coked up finance bros. 0:11:30.720 --> 0:11:32.920 I turned that down, But in general, it wasn't about 0:11:32.960 --> 0:11:34.400 the money. Nobody paid me. It's just like if you 0:11:34.480 --> 0:11:36.240 invited me, I was down to chill because like I'm 0:11:36.240 --> 0:11:38.079 a real fucking person and I'm trying to make real 0:11:38.160 --> 0:11:40.560 memories and I definitely put myself in like dangerous situations 0:11:40.559 --> 0:11:42.840 where like murder was highly possible, Like just like when 0:11:43.440 --> 0:11:44.840 I went to the South of France and like hung 0:11:44.880 --> 0:11:47.120 out with some weird Saudi guys like on a boat, 0:11:47.240 --> 0:11:48.760 like just they just paid for a plane take and 0:11:48.800 --> 0:11:50.560 I was like fuck it, let's go. And so I'm 0:11:50.600 --> 0:11:52.520 all up in the d m s. And I just 0:11:52.640 --> 0:11:55.079 like when you create an audience, like when you create 0:11:55.120 --> 0:11:56.760 like a group of people, that's like kind of like 0:11:57.080 --> 0:11:59.000 you're a real person, it's tight like that. I was like, 0:11:59.320 --> 0:12:01.439 I feel like I should do something better than just 0:12:01.520 --> 0:12:03.520 like taking a check and being like you guys, I 0:12:03.640 --> 0:12:06.040 love this thing, and so we basically just like I 0:12:06.440 --> 0:12:08.280 talked to my audience and just like fucking we just 0:12:08.400 --> 0:12:11.439 like we're just friends. Like it's like one giant sleepover, 0:12:11.800 --> 0:12:13.560 you know, it's like a big sleepover and we're all 0:12:13.600 --> 0:12:16.160 on molly um and some of them hate me, but 0:12:16.280 --> 0:12:18.480 like they're there anyway. And then just kind of like 0:12:18.559 --> 0:12:19.880 through that, I was just like, what the fun do 0:12:19.920 --> 0:12:21.400 you guys want? What should we do? Like I want 0:12:21.440 --> 0:12:23.000 to make a thing. I want to make something like 0:12:23.080 --> 0:12:24.679 I'm not trying to just like you know, do these 0:12:24.720 --> 0:12:28.440 weird branded things. And so everyone was sucking drinking rose right, 0:12:28.520 --> 0:12:30.520 Rose is sucking slutty. We always call it like the 0:12:30.559 --> 0:12:32.839 slutty cousin of wine. You drink it cold, you just 0:12:32.960 --> 0:12:36.160 like it doesn't matter. And at that time, like it 0:12:36.240 --> 0:12:38.280 was weird. Like once I started like looking into it, 0:12:38.480 --> 0:12:40.800 I was just like, you know what, everyone's drinking rose? Right? 0:12:41.280 --> 0:12:43.319 No one's like smelling it and being like, oh the 0:12:44.120 --> 0:12:47.559 nutty notes of like just drink it, like you just 0:12:47.640 --> 0:12:49.360 make it cold, drink it and then like text your 0:12:49.480 --> 0:12:52.120 X three times and I was just like, why don't 0:12:52.160 --> 0:12:53.719 we No one knows the name of a brand of 0:12:53.800 --> 0:12:56.400 rosett that's what really got me, Like you're just like 0:12:56.520 --> 0:12:58.319 walking to a store and you were just like, give 0:12:58.360 --> 0:13:00.640 me some fucking rosette, you know, make it, make it cute. 0:13:00.640 --> 0:13:01.959 I don't give a ship Like I'm going to a 0:13:02.000 --> 0:13:04.319 pool party and I'm gonna make terrible decisions with my 0:13:04.440 --> 0:13:07.280 body and my you know, and my self respect. So 0:13:07.360 --> 0:13:09.000 I was like, wait a minute, Like why can't we 0:13:09.120 --> 0:13:11.960 like make wine like more fucking popping, because like wine 0:13:12.080 --> 0:13:14.079 is sick, right, It's like the oldest fucking drink, Like 0:13:14.120 --> 0:13:15.760 people are getting sucked up on it for a hundred 0:13:15.800 --> 0:13:18.520 thousands of years, but it's got this like dusty you know, 0:13:18.600 --> 0:13:20.760 it's all dusty. It's like guys in little glasses being 0:13:20.840 --> 0:13:23.760 like like my turtleneck, you know which. By the way, 0:13:23.800 --> 0:13:26.400 I'm down. I love charcouterie. I love I'm down with wine. Ship. 0:13:26.760 --> 0:13:28.920 But like there's a low brow wine scene. There's a 0:13:28.960 --> 0:13:32.079 real Housewives fucking ice in your shardon a, you know, 0:13:32.360 --> 0:13:35.240 fucking pouring rose and your eyeball scene that no one 0:13:35.360 --> 0:13:37.280 was really capitalizing on. So I was like, why don't 0:13:37.320 --> 0:13:38.760 we do it. Let's put it in a fucking can, 0:13:39.520 --> 0:13:41.600 make it fucking slutty, and we'll just do it. Because 0:13:41.640 --> 0:13:43.319 like why couldn't we I was a huge fan of 0:13:43.520 --> 0:13:45.880 and we ended up doing a deal with with annezer Bush. 0:13:45.960 --> 0:13:47.760 But I was a huge fan of like Bud White, 0:13:47.800 --> 0:13:49.679 Like I'm a fucking shitty beer guy. I love like 0:13:49.760 --> 0:13:52.640 a foamy, garbage bump piss domestic, And I was like, 0:13:52.679 --> 0:13:55.160 why don't we bring wine to that level? You know 0:13:55.160 --> 0:13:56.520 what I mean? Because people are doing it, but there's 0:13:56.520 --> 0:13:58.920 no brand for it. Obviously it was boxed wine and 0:13:58.960 --> 0:14:02.360 like slap the bag and that was White Girl Rose. Yeah, 0:14:02.400 --> 0:14:03.719 we put in a bottle. We didn't know how to 0:14:03.760 --> 0:14:05.559 do a can. No one had put sparkling wine in 0:14:05.600 --> 0:14:07.199 a can. So we were just like, let's put in 0:14:07.240 --> 0:14:08.840 a bottle. We'll get a pop and see if people 0:14:08.920 --> 0:14:11.240 want this. And it's just with your internal team that 0:14:11.400 --> 0:14:13.240 was helping you just kind of run your We like 0:14:13.360 --> 0:14:16.040 call the guy that like someone knew that had some wine. 0:14:16.400 --> 0:14:18.199 It was so I was at that time I was 0:14:18.280 --> 0:14:20.240 writing TV shows and they would like go to a 0:14:20.320 --> 0:14:22.160 pilot and then or not and then like I'd sell 0:14:22.200 --> 0:14:23.320 it and then we move on to the next one 0:14:23.360 --> 0:14:25.360 because none of them were that good. Um, but it 0:14:25.440 --> 0:14:27.040 was fun. You could keep getting checks off that and 0:14:27.120 --> 0:14:29.800 I was like getting paid by Craftsman Tools to like 0:14:29.920 --> 0:14:32.000 sit in a giant you know. Craftsman Tools was like, 0:14:32.280 --> 0:14:33.760 we want you to do a Super Bowl commercials, just 0:14:33.840 --> 0:14:35.600 like in early fifteen, and I was like, I want 0:14:35.640 --> 0:14:37.360 you to because at that time, I was just like funking. 0:14:37.360 --> 0:14:38.680 I don't care if I get the brand deals or not, 0:14:38.800 --> 0:14:40.560 so I'll just troll them and see how much they'll 0:14:40.600 --> 0:14:42.080 let me get away with. And I was like, build 0:14:42.120 --> 0:14:44.440 me like a huge bowl and fill it with chili, 0:14:44.480 --> 0:14:45.920 and I'm gonna sit in it. You can google it, 0:14:46.000 --> 0:14:47.520 it's like. And I was just like if they they're 0:14:47.520 --> 0:14:48.840 gonna say no, and I'll be like fuck it. But 0:14:48.880 --> 0:14:52.239 they were like great sounds like sounds disruptive and experiential 0:14:52.320 --> 0:14:54.440 and like hyperlocal sticky, you know, like a million of 0:14:54.480 --> 0:14:57.440 guys where it's like nobody so super out that time. 0:14:57.680 --> 0:14:59.560 They were like this is a hyper multi vertical like 0:14:59.640 --> 0:15:04.360 cloud iterated, end to end, disrupted, experiential, like multi screen vertical. 0:15:04.640 --> 0:15:06.640 Whatever these people say. And so I'm in a giant 0:15:06.720 --> 0:15:08.560 thing at chili. So I was getting checks from that, 0:15:08.800 --> 0:15:09.960 and I was trying to get I was trying to 0:15:10.000 --> 0:15:12.080 wean off of that teat I was with the guys 0:15:12.120 --> 0:15:13.560 that I was writing TV shows with and the guys 0:15:13.600 --> 0:15:15.160 I was doing stuff like that with, and my partners 0:15:15.200 --> 0:15:17.080 with the guys who wrote um they wrote a book 0:15:17.080 --> 0:15:18.920 called White Girl Problems, which is like about like a 0:15:18.960 --> 0:15:21.640 fictional socialite, but it's just like two good looking, fuckable 0:15:21.720 --> 0:15:24.480 Jewish brothers who write that. And so we were like, 0:15:24.560 --> 0:15:26.080 let's put it in. Let's you know, let's we just 0:15:26.160 --> 0:15:27.800 like found a guy that had wine. We put in 0:15:27.840 --> 0:15:29.200 a bottle, and we just like bought some of our 0:15:29.200 --> 0:15:32.160 own money, just put our own fucking money up, bought enough, 0:15:32.320 --> 0:15:34.960 and then just like everything went crazy. Fresh Direct called 0:15:35.000 --> 0:15:36.480 and bought it all like in a day, and then 0:15:36.520 --> 0:15:38.040 we like we didn't know any of the rules. Like 0:15:38.240 --> 0:15:39.560 I tried to sell it out of the trunk of 0:15:39.640 --> 0:15:41.600 my mom's car with ice in the trunk, and then 0:15:41.600 --> 0:15:43.120 they like tried to suspend it. Like we almost got 0:15:43.160 --> 0:15:44.920 our license taken away like in the first week, because 0:15:44.920 --> 0:15:46.720 like you can't do that much chill ship with booze. 0:15:46.720 --> 0:15:48.360 All the ship that I was doing that was completely 0:15:48.400 --> 0:15:51.960 out of bounds and ridiculous and like borderline somewhat palatably 0:15:52.000 --> 0:15:55.160 offensive liquor. People are like like the nerves you know 0:15:55.280 --> 0:15:57.680 they're not they're not down. So then we from there, 0:15:57.720 --> 0:15:59.160 we put it in a can and it just kind 0:15:59.200 --> 0:16:01.480 of went and that was Babe. That's babe. What was 0:16:01.520 --> 0:16:04.680