WEBVTT - Best Way to Find Black Friday Deals

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<v Speaker 1>The website with Black Friday deals every day of the week.

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<v Speaker 1>What's going on. I'm Rich Damiro. This is Rich on Tech.

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<v Speaker 1>Joining me on the show today is Josh Myers. He

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<v Speaker 1>is CEO of the website slick Deals. This is one

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<v Speaker 1>of my favorite websites to check on a daily basis

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<v Speaker 1>because basically they scour the web, or people that are

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<v Speaker 1>using the website scour the web.

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<v Speaker 2>They find the best deals, other folks vote them up.

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<v Speaker 1>And you know, I'm just gonna have you describe what

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<v Speaker 1>your website does because I think you're gonna do a

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<v Speaker 1>better job. But basically you unearth all kinds of great

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<v Speaker 1>deals around the web.

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<v Speaker 3>Yeah, well, thanks Rich. The slick Deals has been around

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<v Speaker 3>for nineteen years now. We're just celebrated our nineteenth birthday,

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<v Speaker 3>so that's wow. That's really long in Internet terms.

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<v Speaker 2>So that people love saving money.

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<v Speaker 4>People love saving money.

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<v Speaker 3>The site was started in nineteen ninety nine by our

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<v Speaker 3>founder in his college dorm room, and it just started

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<v Speaker 3>out as a blog of him posting what he thought

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<v Speaker 3>were the best deals, and I added the forum functionality

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<v Speaker 3>for users to be able to make contributions and sort

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<v Speaker 3>of in a few years, the users were contributing far

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<v Speaker 3>more than he was, and it became more of this

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<v Speaker 3>crowdsource shopping platform that we see today. So really the

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<v Speaker 3>cool thing about Slick Deals is we we leverage the

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<v Speaker 3>wisdom of the crowd. You know, it's crowdsourcing at its finest.

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<v Speaker 3>And there's millions of consumers on Slick Deals. They're finding

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<v Speaker 3>deals on everything from you know, tools to TVs to

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<v Speaker 3>hiking shoes to tie detergent, and we've done all the

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<v Speaker 3>work for you where you can see something's got one

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<v Speaker 3>hundred thumbs up and it's got one hundred and twenty

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<v Speaker 3>comments from our users. You start getting in there and

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<v Speaker 3>you start reading those comments and you realize, oh wow,

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<v Speaker 3>this is the lowest price that we've seen, you know,

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<v Speaker 3>all year, and you know, to kind of jump on that,

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<v Speaker 3>on that deal.

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<v Speaker 1>And so give me the idea of this this sort

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<v Speaker 1>of front page of deals, because that's the page that

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<v Speaker 1>I have bookmarked. It's kind of like deals from across

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<v Speaker 1>all the different categories right.

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<v Speaker 3>Right, So our front page is where we put the

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<v Speaker 3>very best deals every single day. So every day we

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<v Speaker 3>put about forty it tends to be about forty to

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<v Speaker 3>fifty deals a day that will put up to our

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<v Speaker 3>front page. And it's really based on all that community voting,

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<v Speaker 3>but we have an editorial layer as well, So our

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<v Speaker 3>editors sit on top of this community and they look

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<v Speaker 3>at all the voting and commenting activity, and when they

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<v Speaker 3>see deals that are starting to reach that threshold of

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<v Speaker 3>getting quite a bit of voting and commenting, obviously in

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<v Speaker 3>a positive direction, then they'll go in and they'll take

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<v Speaker 3>a look. They'll go verify that that deal is legitimate,

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<v Speaker 3>they'll test the deal, and then they'll write it up

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<v Speaker 3>and describe it and add some photos and really curate it.

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<v Speaker 3>Then they get it ready and they move it over

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<v Speaker 3>to our front page. And that's where you and I

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<v Speaker 3>can just go to that front page and now you

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<v Speaker 3>know what Slick Deals has said are the best deals

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<v Speaker 3>of that day.

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<v Speaker 1>So let's talk about Black Friday, because this is a

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<v Speaker 1>huge shopping day. Everyone is basically has their kind of

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<v Speaker 1>shopping list ready for Black Friday slash Cyber Monday.

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<v Speaker 2>What are you see in this year? What's kind of

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<v Speaker 2>the trend you're seeing?

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<v Speaker 3>Yeah, so we looked at the National Retailer Foundation the NRF,

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<v Speaker 3>and they did a study and a survey. They do

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<v Speaker 3>it every year and this year, they're projecting just over

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<v Speaker 3>one thousand dollars per per consumer for holiday spending. That's

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<v Speaker 3>up four point one percent from the prior year. So

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<v Speaker 3>that's that's pretty strong growth. And of course we all

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<v Speaker 3>know things are moving more and more online, but it

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<v Speaker 3>actually moved ten points, so it was a ten point

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<v Speaker 3>move towards online. So it's massively moving online at a

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<v Speaker 3>pretty heavy pace.

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<v Speaker 1>So you're saying that Black Friday, which I used to

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<v Speaker 1>buy the way wait in those lines a couple of

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<v Speaker 1>times over the Black Friday holidays. Yeah, for like, you know,

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<v Speaker 1>the best buy deals. I got a I think a

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<v Speaker 1>PlayStation once. I don't even know if it was, like

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<v Speaker 1>maybe it was PlayStation two. So do we have to

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<v Speaker 1>wait in those lines anymore? Or do you think that

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<v Speaker 1>we can just go online and be just as confident

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<v Speaker 1>as the stuff that we're seeing is like the doorbusters?

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<v Speaker 4>Right?

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<v Speaker 3>They have the doorbusters I think mostly in both places now,

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<v Speaker 3>but and there still is this offline element, and there

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<v Speaker 3>still are offline brick and mortar, you know, deals that

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<v Speaker 3>might draw some crowds. It's our point of view though,

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<v Speaker 3>that the best prices are also available online and increasingly

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<v Speaker 3>that I think that is the direction you're gonna see

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<v Speaker 3>it go.

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<v Speaker 4>But there's always going to be these.

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<v Speaker 3>Teasers to try to to try to get you in store.

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<v Speaker 3>You know, we talked a little bit about the free

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<v Speaker 3>shipping aggressiveness that's going on, and then you know, Walmart

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<v Speaker 3>isn't necessarily offering any special free shipping, but they're doing

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<v Speaker 3>coffee and cookies in store on not.

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<v Speaker 1>Really, so coffee and cookies in store is going to

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<v Speaker 1>get me to go to the store versus sitting in

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<v Speaker 1>my house with you know, in my pajamas and shopping.

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<v Speaker 2>I mean, it's interesting though.

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<v Speaker 1>It brings back kind of an air of community to

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<v Speaker 1>kind of a brick and mortar.

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<v Speaker 2>Tell me about the shipping.

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<v Speaker 1>You mentioned free shipping, so we know Amazon this year,

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<v Speaker 1>which you know, I was kind of a little upset

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<v Speaker 1>because here I am a prime member for since day one,

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<v Speaker 1>and now they're offering shipping for free to everyone. But

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<v Speaker 1>it's not the same shipping that I'm getting as a

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<v Speaker 1>prime member, you said.

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<v Speaker 3>Right, So we looked at some research that said ninety

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<v Speaker 3>four percent of consumers are planning to take advantage of

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<v Speaker 3>free shipping this holiday season, and we just know all

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<v Speaker 3>the time free shipping is always the best. Yeah, it's

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<v Speaker 3>always the best, and it's such a powerful message. And

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<v Speaker 3>you know, even actually if the net price including shipping

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<v Speaker 3>is lower, but you have to pay for shipping, but

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<v Speaker 3>you're ultimately getting a better deal, it's still hard for

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<v Speaker 3>people to pay for shipping. Psychological, psychological.

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<v Speaker 1>And I've noticed that some of the things on Amazon,

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<v Speaker 1>being a Prime member, I only pretty much only shop there.

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<v Speaker 1>I've noticed that prices are a little bit higher sometimes, yeah,

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<v Speaker 1>but they include that that shipping cost has to go

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<v Speaker 1>in somewhere right, right, And so I've noticed that, Like,

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<v Speaker 1>but if you're an Amazon shopper, you don't necessarily shop around, right.

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<v Speaker 3>So Amazon's offering, as you mentioned, they're offering free shipping

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<v Speaker 3>to everyone. They're cap on that consumer psychology of free

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<v Speaker 3>shipping being so important. But they're only giving the slow

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<v Speaker 3>ship option to the non Prime members. So don't necessarily

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<v Speaker 3>expect that if you're a non Prime member that the

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<v Speaker 3>free shipping you're going to get is going to be

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<v Speaker 3>the two day Prime shipping.

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<v Speaker 1>And then Prime members are getting even faster. I heard

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<v Speaker 1>they're they're giving us like same day on certain items.

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<v Speaker 3>On certain items, you can get same day depending on

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<v Speaker 3>what part of the country you live in, and and

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<v Speaker 3>you know, I think there are a lot of algorithms

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<v Speaker 3>you know that go into that. And then Target as

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<v Speaker 3>well is offering you know, they're going really aggressive on

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<v Speaker 3>free shipping, and they're offering their two day shipping free

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<v Speaker 3>to everyone during this you know, holiday shopping period. So

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<v Speaker 3>you know, they're going really aggressive. And it's interesting that

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<v Speaker 3>Walmart at least not yet has Walmart has not announced

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<v Speaker 3>they're going to go down that that hardcore free shipping path.

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<v Speaker 1>So what's the deal with Walmart? You spend what twenty

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<v Speaker 1>five thirty five forty five.

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<v Speaker 4>Walmart is thirty five dollars to get the two day shifting.

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<v Speaker 1>Okay, so let's talk about some of these deals. So

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<v Speaker 1>we saw the Google Home Hub normally one hundred and

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<v Speaker 1>fifty bucks. This is one of my favorite gadgets of

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<v Speaker 1>this season. I think they're going to sell a lot

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<v Speaker 1>of these things. You've got it down to like eighty

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<v Speaker 1>five dollars, but it's at Coal's Rights, a place I

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<v Speaker 1>wouldn't normally think would sell the Google home Hub.

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<v Speaker 3>Right, So, the Google Home Hub is normally one forty nine.

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<v Speaker 3>They have it marked down to ninety nine, and then

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<v Speaker 3>they give you fifteen dollars of coal's cash back, so

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<v Speaker 3>the coals cash can only be redeemed in coals and

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<v Speaker 3>you need to find you know, obviously find something to

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<v Speaker 3>do with that coal's cash. But gets you down to

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<v Speaker 3>eighty five dollars on that Google Home Hub. And and

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<v Speaker 3>you know, for anyone who's had the Google Home Mini,

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<v Speaker 3>let's say, a precursor device, or even if you're part

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<v Speaker 3>of the Alexa ecosystem, you know how convenient it is

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<v Speaker 3>to have this powerful, you know device maybe in multiple

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<v Speaker 3>rooms in your home. But the fact that the Google

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<v Speaker 3>Home Hub has a screen, then maybe that's the one

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<v Speaker 3>that goes in kind of the kitchen or kind of

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<v Speaker 3>that main area where you find yourself, you know, using

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<v Speaker 3>it all the time, and then you can put.

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<v Speaker 4>You know, minis in some of the other rooms.

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<v Speaker 3>But you know, I don't know if you've done some

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<v Speaker 3>of the integrations, like uh oh yeah.

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<v Speaker 1>I in fact, I just I just noticed because the hub,

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<v Speaker 1>which is really cool, it lets you see visually all.

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<v Speaker 2>The devices connected in your home.

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<v Speaker 1>And I've got cameras, I've got lights, so I just

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<v Speaker 1>discovered that you can swipe down and see all your

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<v Speaker 1>lights that you have connected so I was able to

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<v Speaker 1>change all the lights in my home at the same

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<v Speaker 1>time to blue or whatever color you want.

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<v Speaker 2>It gives you actually, like.

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<v Speaker 1>A little dots of color so you can just select,

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<v Speaker 1>which was really cool because normally, like I have a

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<v Speaker 1>mix of Lifix lights and what is it hue lights.

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<v Speaker 1>I have some ge bulbs I was testing. They all

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<v Speaker 1>have different apps that use to control them. But Google

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<v Speaker 1>Home Hub somehow integrates that all into the hub, which

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<v Speaker 1>is really cool. So what's your advice for people using

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<v Speaker 1>Slick Deals to plan for Black Friday and also shop

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<v Speaker 1>on Black Friday? Do you get ideas from the website?

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<v Speaker 1>Do you kind of single out things that you want

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<v Speaker 1>and research on the website? Do you do combination of both?

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<v Speaker 3>Well, So, I think what slick Deals does at its best,

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<v Speaker 3>if we're doing our job here for a Black Friday,

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<v Speaker 3>we're taking and doing all the work for you. So

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<v Speaker 3>if you just look at the Coals Black Friday ad alone,

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<v Speaker 3>it's fifty plus pages. Let's say there's ten items per page.

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<v Speaker 3>We're talking about five hundred plus items that are for sale,

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<v Speaker 3>and they're all on sale. They're all at least okay deals,

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<v Speaker 3>but they're not all can't miss deals right, and so

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<v Speaker 3>then you take that and you multiply that times. Every

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<v Speaker 3>single retailer is Black Friday ad and now you have

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<v Speaker 3>thousands and thousands of products that are for sale. Some

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<v Speaker 3>are okay deals, some are good deals, some are amazing deals.

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<v Speaker 3>Do you really want to go through and do all

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<v Speaker 3>the work to look through all that stuff? So if

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<v Speaker 3>we're doing our job, then we have made it really

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<v Speaker 3>simple and we've done all the work for you.

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<v Speaker 4>You can come right to Slick Deals.

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<v Speaker 3>You can sort by the amount of votes it's getting

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<v Speaker 3>from our users, and if you do that, then you'll

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<v Speaker 3>just see, regardless of which ad scan it's in, just

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<v Speaker 3>the best deals come to the top.

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<v Speaker 4>You know.

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<v Speaker 3>Sometimes it's just fun. Sometimes it's just competitive to get

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<v Speaker 3>the best deal. You just you get a thrill out

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<v Speaker 3>of knowing that you that you got that best deal.

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<v Speaker 3>But there's also a practical element to it as well,

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<v Speaker 3>which is sort of making people's dollars go further. So

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<v Speaker 3>you're helping, uh, you know, slick Deals, we're helping you know,

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<v Speaker 3>families sort of get it done right and kind of

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<v Speaker 3>get the stuff they need, whether it's household items like

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<v Speaker 3>they're tied detergent or whether it's you know, a gift

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<v Speaker 3>for for their kids, this gaming console. You know what,

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<v Speaker 3>if your kid really wants, you know, that that PlayStation

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<v Speaker 3>or that Xbox.

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<v Speaker 4>Right, they're not they're not cheap.

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<v Speaker 1>So go to slick deals, search PlayStation, see where the

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<v Speaker 1>best deal is.

0:10:47.840 --> 0:10:50.200
<v Speaker 4>Yeah, we'll get you. We'll get you half the half

0:10:50.240 --> 0:10:50.640
<v Speaker 4>the price.

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<v Speaker 2>Coupon codes do you guys? Do you have that on

0:10:53.040 --> 0:10:53.400
<v Speaker 2>your side?

0:10:53.480 --> 0:10:55.000
<v Speaker 4>We do. We have all the coupon codes.

0:10:55.840 --> 0:10:59.440
<v Speaker 3>We we maintain, you know, pretty robust pages of the codes,

0:10:59.480 --> 0:11:03.280
<v Speaker 3>whether it's you know, Macy's or really every retailer.

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<v Speaker 2>And how do you find those on your website? Because

0:11:05.440 --> 0:11:06.560
<v Speaker 2>I'm always interested in those?

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<v Speaker 3>Yeah, So you go, you go up to the top

0:11:09.200 --> 0:11:11.880
<v Speaker 3>navigation on the website and there's a there's a link

0:11:11.920 --> 0:11:14.960
<v Speaker 3>called stores. You go there, you click on that, and

0:11:15.640 --> 0:11:18.200
<v Speaker 3>then you're looking at sort of a view of let's

0:11:18.200 --> 0:11:20.680
<v Speaker 3>say best Buy, and you're looking at all the codes

0:11:20.720 --> 0:11:22.480
<v Speaker 3>we have for best Buy and all the deals we

0:11:22.520 --> 0:11:24.800
<v Speaker 3>have at best Buy. So we kind of curate it

0:11:24.840 --> 0:11:28.040
<v Speaker 3>all into that one spot for best Buy Specifically.

0:11:28.080 --> 0:11:29.120
<v Speaker 2>It kind of works both ways.

0:11:29.120 --> 0:11:30.719
<v Speaker 1>If I know where I'm shopping, I can also go

0:11:30.800 --> 0:11:32.880
<v Speaker 1>to slick Deals to kind of find the deals for Macy's.

0:11:32.960 --> 0:11:36.760
<v Speaker 1>Let's say shopping there right, great, Josh Myers, thanks so

0:11:36.840 --> 0:11:39.880
<v Speaker 1>much for joining me on the podcast. Definitely check out

0:11:40.280 --> 0:11:43.720
<v Speaker 1>Slick Deals the website. I have this thing bookmarked. I

0:11:43.760 --> 0:11:45.719
<v Speaker 1>love looking at the front page deals. If you want

0:11:45.720 --> 0:11:47.480
<v Speaker 1>a link to Slick Deals, you can go to my website.

0:11:47.480 --> 0:11:50.880
<v Speaker 1>It's rich on tech dot tv, or check the show

0:11:50.920 --> 0:11:54.080
<v Speaker 1>notes and happy shopping on Black Friday. Hope you find

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<v Speaker 1>everything that you're looking for, and don't forget about.

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<v Speaker 2>Cyber Monday as well.

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<v Speaker 1>Absolutely all right, Josh, thanks so much for joining me.

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<v Speaker 1>I'll talk to you guys real shoe goo.

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<v Speaker 4>Bye. Yeah,