WEBVTT - Episode 89: i540 Irons 0:00:00.320 --> 0:00:01.160 The guys from paying. 0:00:01.240 --> 0:00:03.840 They've kind of showed me how much the equipment matters. 0:00:04.080 --> 0:00:05.760 I just love that I can hit any shot. 0:00:05.840 --> 0:00:06.560 I kind of want. 0:00:06.640 --> 0:00:08.440 We're gonna be able to tell some fun stories about 0:00:08.440 --> 0:00:10.600 what goes on here to help golfers play better golf. 0:00:11.280 --> 0:00:13.800 What's up, everybody? Welcome back to the Ping proven Grounds podcast. 0:00:13.840 --> 0:00:17.360 Shane Bacon, alongside Marty Jerts and Travis Millman is with us. Travis, 0:00:17.400 --> 0:00:19.319 I gotta start with this. I was looking through some 0:00:19.360 --> 0:00:21.400 of your notes and you've caddied for Marty. 0:00:21.800 --> 0:00:23.720 I did. I had the pleasure of doing that one time, 0:00:23.840 --> 0:00:24.160 just once. 0:00:24.239 --> 0:00:25.000 What was that at? 0:00:25.680 --> 0:00:29.280 It was a Shiner's event, right twenty sixteen, twenty seventeen 0:00:29.320 --> 0:00:30.160 time frames. 0:00:29.840 --> 0:00:33.239 Either fifteen or sixteen or sixteen ye TPC summer line. 0:00:33.360 --> 0:00:35.040 Travis give us. Can we get a little breakdown of 0:00:35.400 --> 0:00:37.200 Marty in between the ropes? 0:00:37.360 --> 0:00:40.440 How was he well? I very vividly remember he said, 0:00:41.240 --> 0:00:43.320 never let me beat you to the ball. Right, So 0:00:43.440 --> 0:00:44.919 if I had the bag on my back, I had 0:00:44.920 --> 0:00:45.640 to be there first. 0:00:45.680 --> 0:00:47.360 Like did he say that with a smile or was 0:00:47.400 --> 0:00:48.479 it more like a demand? 0:00:49.280 --> 0:00:52.319 A polite, polite demand. I also said, like I can 0:00:52.320 --> 0:00:54.920 help read putts. I play right, He's like, nope, I'm good. 0:00:55.120 --> 0:00:55.760 Just carry the bag. 0:00:56.880 --> 0:00:59.480 Grab So you were you you just carry the bag. 0:00:59.520 --> 0:01:02.440 You were you were a push cart with actual arms. 0:01:02.240 --> 0:01:05.120 And very terrified of doing a bad rape job. Yes, 0:01:05.160 --> 0:01:07.080 I remember you. You have to sign as a caddy, 0:01:07.120 --> 0:01:09.360 you have to sign a waiver saying hey, you're not 0:01:09.360 --> 0:01:11.000 gonna do a bad rape job, or else he would 0:01:11.000 --> 0:01:14.119 get fined. Yeah, and so I was terrified. Marty doesn't 0:01:14.160 --> 0:01:16.039 hit him any bunkers. But I feel like you did 0:01:16.319 --> 0:01:19.759 when I was with you, And I vividly remember sixteenth 0:01:19.840 --> 0:01:23.120 hole at t PC Summerlin, the back left bunker on 0:01:23.120 --> 0:01:27.520 that par five that I was. I was scrambling, to 0:01:27.520 --> 0:01:29.080 say the least, And so the other caddy stepped in 0:01:29.120 --> 0:01:31.039 like they knew was my first time. So it was fun. 0:01:31.120 --> 0:01:34.200 I just remember looking back in Travis's let's just say 0:01:34.200 --> 0:01:36.560 he can be a perfectionist. He likes things kind of 0:01:36.600 --> 0:01:39.400 neat and tidy. Yeah, and he's over there just just 0:01:39.520 --> 0:01:43.319 feathering the bunker. Right, I'm over there. I need my 0:01:43.360 --> 0:01:46.720 ball cleaned. You have to play fast on the PG. Yeah, yeah, 0:01:46.760 --> 0:01:49.040 you can't play slowly like that. As much as we 0:01:49.080 --> 0:01:51.000 talk about slow play, they want you to kind of be. 0:01:51.040 --> 0:01:53.360 Up there, especially if you're a newbie. Yeah and ready 0:01:53.400 --> 0:01:56.880 to go. I remember I caddied on the LPGA tour 0:01:56.920 --> 0:02:00.240 a couple of times, and I remember being just hairri 0:02:00.320 --> 0:02:03.000 fi to the bunker raking like the first couple of rounds, 0:02:03.160 --> 0:02:05.240 being nervous. The other thing that threw me off was 0:02:05.480 --> 0:02:09.040 the caddies finding the spots for the next day's whole location. 0:02:09.080 --> 0:02:10.440 I had no idea what they were doing for about 0:02:10.440 --> 0:02:12.280 two days, and then it took me about till the 0:02:12.280 --> 0:02:14.480 third round to realize that they were stepping off like 0:02:14.520 --> 0:02:17.080 the next rounds all location. So that was not my 0:02:17.120 --> 0:02:17.840 greatest moment. 0:02:17.840 --> 0:02:19.280 Did you make it to the third and fourth round? 0:02:19.440 --> 0:02:22.240 We made the time, so I was pretty happy about it. 0:02:22.280 --> 0:02:25.120 But obviously you're not here to talk about about caddy 0:02:25.120 --> 0:02:28.320 and but I appreciate the insight your guy. That's been 0:02:28.360 --> 0:02:29.840 a ping for a long time. You've been involved in 0:02:29.880 --> 0:02:32.600 a lot of different stuff. Obviously, as we kind of 0:02:32.600 --> 0:02:35.000 look ahead at twenty twenty six, the new lines coming out, 0:02:35.160 --> 0:02:37.079 what are you most excited about when you look at 0:02:37.080 --> 0:02:40.000 at at what's coming for the for the golfer out there. 0:02:40.200 --> 0:02:41.840 Yeah, I think we have a lot of really good 0:02:41.840 --> 0:02:43.720 options in twenty twenty six. So the G four forty 0:02:43.800 --> 0:02:46.160 K driver is gonna be a great addition to our family. 0:02:46.440 --> 0:02:48.360 I'm obviously here today today to talk to you about 0:02:48.360 --> 0:02:50.959 I FI forty. I think it's a really cool product 0:02:51.080 --> 0:02:54.880 for very discerning golfer, that player's distance category. It's kind 0:02:54.880 --> 0:02:57.200 of our off g launch here, and so we have 0:02:57.240 --> 0:02:58.440 a lot of other products to talk about. 0:02:58.480 --> 0:03:01.200 So Marty, I'll look at I five and I can't 0:03:01.200 --> 0:03:03.600 help but see IDI involved in this. I mean, when 0:03:03.600 --> 0:03:06.040 you think about my obsession with the IDI line and 0:03:06.520 --> 0:03:08.680 putting those immediately in the bag, it looks very similar, 0:03:08.720 --> 0:03:09.000 if you. 0:03:08.960 --> 0:03:11.600 Will, yep, yep, yep. Definitely. And I think, Travis, I 0:03:11.600 --> 0:03:15.959 would love to know from your standpoint, our design approach, 0:03:16.200 --> 0:03:19.240 our thinking, because if you back up, Shane, let's talk 0:03:19.240 --> 0:03:22.079 about I five thirty and we had the I crossover, 0:03:22.600 --> 0:03:26.280 they started to get a little close together in size performance, right, 0:03:26.680 --> 0:03:29.800 and so now we have the IDI wider soul. What 0:03:29.919 --> 0:03:33.960 is that interplay of IDI in I five forty here? Travis. 0:03:34.080 --> 0:03:36.600 Yeah, So the ID I we think is a great 0:03:37.520 --> 0:03:40.120 replacement for that I crossover. We took a really fresh 0:03:40.160 --> 0:03:42.240 look at who is playing the product, how do they 0:03:42.320 --> 0:03:45.000 use it right? So I Crossover had an adjustable hozzle. 0:03:45.400 --> 0:03:48.160 It was pretty long heel to toe, tall face, and 0:03:48.160 --> 0:03:50.200 so we took a look, where do people use this product? 0:03:50.240 --> 0:03:52.600 Where do they want it to be? We ended up 0:03:52.600 --> 0:03:55.200 going back to a fixed halls design, made the soul 0:03:55.240 --> 0:03:57.200 a lot wider. Like you're mentioning, yep, I think I 0:03:57.480 --> 0:03:59.320 like to go back to when we're talking about IDI 0:03:59.400 --> 0:04:02.320 looking back at rapture driving Iron, which everyone loves back 0:04:02.360 --> 0:04:04.080 in the day, and that was kind of the inspiration was. 0:04:04.200 --> 0:04:05.760 Still got it. I still got it in the closet. 0:04:06.440 --> 0:04:08.560 The I over there more of a driving iron, right, 0:04:08.640 --> 0:04:12.360 rapture driving Iron. So id I is the I driving Iron, 0:04:12.400 --> 0:04:14.480 whereas I Crossover lived in this tweener it could be 0:04:14.520 --> 0:04:18.120 a hybrid long iron replacement. I cross over to IDE 0:04:18.160 --> 0:04:19.600 I was very much a we're going to be a 0:04:19.760 --> 0:04:21.800 this is a driving iron. So we have the two, 0:04:21.839 --> 0:04:24.640 the three, and the four. Going from that. That was 0:04:24.720 --> 0:04:25.839 kind of the test bed for a lot of the 0:04:25.839 --> 0:04:29.760 technologies we put into I five forty. The inner air insert, 0:04:29.920 --> 0:04:33.680 the covered cavity design with a really nice chrome plated 0:04:33.680 --> 0:04:36.200 badging over the top was really it was a really 0:04:36.240 --> 0:04:38.520 good test bed to make sure the construction method worked. 0:04:38.880 --> 0:04:42.520 It provided the right CG positioning, the right feel and sound, 0:04:42.560 --> 0:04:44.880 which I think is a huge improvement on IDI and 0:04:44.920 --> 0:04:46.880 also is here in present as well in I FI forty. 0:04:47.000 --> 0:04:50.720 Yeah, Travis, when we're working on iron designs iron strategy, 0:04:52.480 --> 0:04:54.880 we we kind of try not to bucket irons into 0:04:54.880 --> 0:04:58.400 certain names or what have you. Supergame improvement or distance 0:04:58.480 --> 0:05:01.120 or players distance precision. What happened, But this is in 0:05:01.160 --> 0:05:03.400 the sweet spot of a player's what's called in the 0:05:03.400 --> 0:05:07.800 marketplace a player's distance iron. Let's just go talk about 0:05:08.040 --> 0:05:11.320 what how did this category come to be? What golfer 0:05:11.320 --> 0:05:13.120 do you have in mind? Like who is the target 0:05:13.560 --> 0:05:14.839 customer for this product? 0:05:15.000 --> 0:05:17.880 Yeah? Yeah, So we first got into this kind of 0:05:17.920 --> 0:05:20.599 this class of clubs with the I five hundred Iron. 0:05:20.920 --> 0:05:23.040 This is back in the twenty seventeen, twenty eight time 0:05:23.080 --> 0:05:24.680 twenty eighteen time frame. We were working on it in 0:05:24.680 --> 0:05:27.240 twenty fifteen and twenty sixteen, and we're really trying to 0:05:27.240 --> 0:05:30.120 target that player that is a better player. It's a 0:05:30.200 --> 0:05:33.040 it's a player's club, but is someone who is lacking 0:05:33.040 --> 0:05:35.320 distance wants to get a little bit distance more distance 0:05:35.360 --> 0:05:37.080 back in their game. They might have been someone that 0:05:37.120 --> 0:05:39.320 have been a great candidate for a power spec option. 0:05:39.400 --> 0:05:41.839 We have power spec retrospect available on all of our clubs, 0:05:41.839 --> 0:05:43.800 and they might have been seeking, Hey, I wanted that 0:05:43.839 --> 0:05:49.000 extra five ten yards on their irons, and so I 0:05:49.080 --> 0:05:51.320 five hundred series. Now we're at the I five forty, 0:05:51.360 --> 0:05:54.480 the fourth gen of that is really doubling down on that, 0:05:54.640 --> 0:05:56.760 making sure it is the player's look. It's that size 0:05:56.760 --> 0:05:59.560 and proportion that fits the mass majority of the market. 0:05:59.600 --> 0:06:02.000 It's bit bigger than an I two forty, not quite 0:06:02.040 --> 0:06:03.360 as big as a G four to forty, so it's 0:06:03.440 --> 0:06:05.279 kind of a tweener in there, but trying to pack 0:06:05.279 --> 0:06:07.520 in as much technology the fastest face we can possibly 0:06:07.520 --> 0:06:09.720 put in there. It's metal wood like construction. We're trying 0:06:09.720 --> 0:06:12.800 to make an iron that bends and flexes as much 0:06:12.800 --> 0:06:16.120 as we possibly can ultimately to give them distance. And 0:06:16.160 --> 0:06:18.960 so that's been how we've constructed this and the essence 0:06:18.960 --> 0:06:21.400 of it is creating the thinnest transitions we possibly can, 0:06:21.800 --> 0:06:25.440 the fastest materials, the strongest materials to promote the most 0:06:25.480 --> 0:06:28.120 flexing for the most resultant ball speed. 0:06:28.640 --> 0:06:31.320 Travis we says over sound, I mean in terms of 0:06:31.320 --> 0:06:33.600 golf clubs, and I know that's something you guys always 0:06:33.600 --> 0:06:35.680 think about in terms of improving the sound. I feel 0:06:35.680 --> 0:06:38.040 like every time a new product comes out, the hope 0:06:38.080 --> 0:06:40.800 is that the sound gets improved. I've heard I five 0:06:40.880 --> 0:06:43.360 forty sound is as good as you guys have come across. 0:06:43.400 --> 0:06:45.960 How do you make it sound better? It's as simple 0:06:46.000 --> 0:06:46.359 as that is. 0:06:46.440 --> 0:06:48.839 Yeah, sound is massive. Like you mentioned, I think we 0:06:48.880 --> 0:06:50.320 always like to think the first thing you experienced with 0:06:50.360 --> 0:06:51.840 the golf club as you set it down, Well, first 0:06:51.880 --> 0:06:52.880 you see it on the rack and see what it 0:06:52.880 --> 0:06:56.680 looks like, right, I Fi forty clean, looking clean. It's 0:06:57.000 --> 0:06:58.960 for that player who wants to look at that. And 0:06:58.960 --> 0:07:00.360 then when you set it down, it has to look 0:07:00.400 --> 0:07:02.919 the right part. And then your first actual experience with 0:07:02.960 --> 0:07:04.839 a golf club when you hit it is what you hear. Right, 0:07:04.920 --> 0:07:06.680 You're gonna see that. You're gonna hear that way before 0:07:06.680 --> 0:07:08.960 you see any numbers about how far I went, how 0:07:09.000 --> 0:07:11.120 high I went, how much stopping power it had. And 0:07:11.160 --> 0:07:13.000 so with I Fi forty, we really wanted to look 0:07:13.000 --> 0:07:15.960 at how do we create a more muted, dampened sound 0:07:16.000 --> 0:07:18.800 in a way so not as harsher, as loud or 0:07:18.800 --> 0:07:21.320 as clack. And so what we did was the inner 0:07:21.360 --> 0:07:24.080 air insert. It helps to attenuate some of those vibrations, 0:07:24.120 --> 0:07:27.680 helps to yep, that's the inner air insert, So it 0:07:27.720 --> 0:07:31.880 helps to essentially take a lot of vibration. We want 0:07:32.240 --> 0:07:34.320 the club to flex and bend. That's the beauty of 0:07:34.360 --> 0:07:37.120 having a distance iron is it bends a ton, and 0:07:37.160 --> 0:07:39.240 so when it is bending, we want to make sure 0:07:39.440 --> 0:07:41.880 all the little small vibrations the club is giving off 0:07:42.160 --> 0:07:44.360 that were able to basically mute those out, and so 0:07:44.400 --> 0:07:46.720 the inner air insert is in there. It's kind of 0:07:46.760 --> 0:07:49.120 pressing off on all the side walls inside the cavity 0:07:49.160 --> 0:07:52.280 to help essentially mute some of those vibrations out. The 0:07:52.360 --> 0:07:55.000 vibrations that you'd hear is high pitched or ringing, and 0:07:55.040 --> 0:07:56.760 so it's definitely trying to create more of a muted 0:07:56.840 --> 0:07:59.480 experience for the for the golfer, and that was born 0:07:59.480 --> 0:08:02.720 out of the idea. Once again, we launched IDI. I mean, 0:08:02.720 --> 0:08:04.840 as we're sitting here today, probably six to eight months 0:08:04.840 --> 0:08:06.880 ago as a test bed for how is this technology 0:08:06.880 --> 0:08:10.080 gonna work? Is it gonna provide that feel for that consumer? 0:08:10.120 --> 0:08:11.640 And we're pretty happy with it. 0:08:11.720 --> 0:08:14.840 So this is a pretty big rethink over the I 0:08:15.000 --> 0:08:18.360 five hundred series chassis. Then right, because I think folks 0:08:18.360 --> 0:08:22.560 are used to classic quote unquote hollow body type of design. 0:08:22.680 --> 0:08:25.920 So how is this put together? Travis? Like, we see 0:08:26.600 --> 0:08:28.720 this kind of bar on the back, this badge in 0:08:28.760 --> 0:08:31.040 the back, I mean, how do all these pieces come 0:08:31.040 --> 0:08:32.640 together during the manufacturing process. 0:08:32.720 --> 0:08:34.680 Yeah, I like to call this not so much a hollobody, 0:08:34.720 --> 0:08:37.080 but more of a covered cavity design. So we have 0:08:38.080 --> 0:08:41.800 we've created really thin transitions. We have a welded C 0:08:41.960 --> 0:08:45.199 three hundred face material, so that's a miraging steel. It's 0:08:45.240 --> 0:08:48.439 the same material we put on our ferrywood on our hybrids, 0:08:48.679 --> 0:08:50.800 on our iron, on our I five forty iron, So 0:08:50.800 --> 0:08:54.360 it's a welded face forged face that we put weld 0:08:54.400 --> 0:08:56.760 in on the back. We leave the back open and 0:08:56.800 --> 0:08:58.720 actually it's a really cool way on how we're able 0:08:58.720 --> 0:09:01.680 to assemble this. We wanted to have an option a 0:09:01.720 --> 0:09:03.800 way to put this insert in place, the inner air 0:09:03.800 --> 0:09:05.280 insert in place, so we actually had to open up 0:09:05.280 --> 0:09:06.839 the back of the iron to be able to kind 0:09:06.840 --> 0:09:08.520 of slip that insert in there, get it to fit 0:09:08.559 --> 0:09:11.120 appropriately within the head, and then cap it off with 0:09:11.160 --> 0:09:14.840 our really nice chrome plated super durable ABS badge. And 0:09:14.880 --> 0:09:17.440 so the function there is a whole cohesive unit is 0:09:17.480 --> 0:09:20.160 to kind of close off that cavity. It works in 0:09:20.200 --> 0:09:23.000 harmony with the ibeam that we have across the opening 0:09:23.040 --> 0:09:25.199 of that cavity. All of the structures that we put 0:09:25.240 --> 0:09:27.959 into place, all the materials we have helped to provide 0:09:28.000 --> 0:09:30.760 an overall better feel and sound experience in addition to 0:09:31.320 --> 0:09:33.600 essentially trying to lower the CG. And I will get 0:09:33.600 --> 0:09:35.560 into how the CG is better on this iron and 0:09:35.600 --> 0:09:38.760 how that does help people play better. But yeah, is 0:09:38.760 --> 0:09:41.440 a construction technique that is a lot different than I 0:09:41.480 --> 0:09:42.720 five hundred of years past. 0:09:42.840 --> 0:09:45.640 So two pieces in there. C three hundred What exactly 0:09:45.880 --> 0:09:48.600 makes that material unique? And then you mentioned the ibeam, 0:09:49.040 --> 0:09:50.280 What does that do in the structure? 0:09:50.400 --> 0:09:53.600 Yeah, So C three hundred is our face material. It 0:09:53.640 --> 0:09:56.440 is a material that has an extremely high yield strength. 0:09:56.440 --> 0:09:58.439 So essentially what you can do is you can thin 0:09:58.520 --> 0:10:00.400 it out a ton, you can make it really thin 0:10:00.440 --> 0:10:03.640 and flexible, and it'll bend and flex a lot before 0:10:03.640 --> 0:10:05.880 it breaks. And so we like to think that we 0:10:05.920 --> 0:10:08.000 want to have the strongest materials we possibly can put 0:10:08.000 --> 0:10:09.960 in our clubs because it allows us to make them 0:10:10.000 --> 0:10:12.520 really thin. When you make it really thin, you get 0:10:12.520 --> 0:10:15.920 two things more flexing and you save mass and in 0:10:16.000 --> 0:10:18.520 any metal wood calling this a metal wood, right, any 0:10:18.520 --> 0:10:21.160 metal wood, any iron design, any wedge, any putter. You 0:10:21.200 --> 0:10:23.240 want to save as much mass as you can to 0:10:23.280 --> 0:10:26.240 put it in places that you want it. Low low 0:10:26.320 --> 0:10:28.839 low is kind of the premise. So miraging the C 0:10:28.920 --> 0:10:31.160 three hundred maraging steel is very very good for that 0:10:31.480 --> 0:10:33.120 such that we were able to save enough mass from 0:10:33.160 --> 0:10:36.720 the face material. It's thinner than I five thirty, the 0:10:36.760 --> 0:10:39.040 perimeters around nine percent thinner than I five thirty, and 0:10:39.080 --> 0:10:42.120 we're able to save mass there to put mass into 0:10:42.120 --> 0:10:45.880 our tungsten. We have tungsten inserts inside the long irons here. 0:10:46.760 --> 0:10:49.280 Ultimately that what that does there is help drive down CG. 0:10:49.600 --> 0:10:52.960 And your second question was the IBAM. Yeah, so the IBAM. 0:10:52.880 --> 0:10:54.959 Nice job, you remember both questions. Proud of you. 0:10:55.480 --> 0:10:58.040 I'm working on it. So the I beam. When we 0:10:58.080 --> 0:11:00.600 opened up the cover cavity design, right, I talked about 0:11:00.600 --> 0:11:02.040 we have this face insert on there. We want to 0:11:02.040 --> 0:11:03.960 find a way to get that insert inside the head. 0:11:04.320 --> 0:11:06.199 The insert, the inner air insert doesn't work if it's 0:11:06.240 --> 0:11:08.200 not inside the head. So we actually had to open 0:11:08.280 --> 0:11:11.760 up the back of the iron to push that component 0:11:11.800 --> 0:11:13.400 in there. But what we found is that when you 0:11:13.440 --> 0:11:15.240 open up the back of the iron, we took a 0:11:15.280 --> 0:11:18.800 previously steel surface, that the entire back of that iron 0:11:18.880 --> 0:11:21.480 with steel, and we just took it all away, right, 0:11:21.480 --> 0:11:23.120 So we wanted to make sure we're putting structure back 0:11:23.160 --> 0:11:25.800 in there to help reinforce it, give it a little 0:11:25.800 --> 0:11:29.240 bit more rigidity. So the ibeam effectively in the engineering world, 0:11:29.240 --> 0:11:32.120 think about an ibeam on a bridge, right, we were 0:11:32.120 --> 0:11:34.120 trying to function in that same way to create structure 0:11:34.360 --> 0:11:37.080 to span across an opening, and that does work in 0:11:37.080 --> 0:11:39.480 harmony with our covered cavity badge as well to help 0:11:40.400 --> 0:11:42.679 essentially make a really rigid, durable product. 0:11:43.120 --> 0:11:45.560 Travis, when you talk about face material, are you guys, 0:11:45.960 --> 0:11:49.000 are you finding new material like with new golf clubs. 0:11:49.040 --> 0:11:52.080 I mean, are you finding new material that works better 0:11:52.120 --> 0:11:56.120 than past materials? Or has everything been found at this point? 0:11:56.600 --> 0:11:58.840 There's still a lot out there to be found. I 0:11:58.840 --> 0:12:01.480 think the secrets for what we're always looking for is 0:12:01.520 --> 0:12:04.880 stuff that is super strong and light. If you can 0:12:04.920 --> 0:12:07.000 have a really good strength to wait ratio, you're gonna 0:12:07.000 --> 0:12:08.760 be able to make it thinner, make it lighter, and 0:12:08.800 --> 0:12:09.839 that does a lot of really good things. 0:12:09.960 --> 0:12:13.120 So this is found material in theory, I guess for 0:12:13.160 --> 0:12:13.800 you guys, we've. 0:12:13.640 --> 0:12:16.439 Been using this material on the I five hundred series 0:12:16.480 --> 0:12:19.360 iron since twenty eighteen. We've been using in our metal 0:12:19.360 --> 0:12:23.000 woods since probably around the same time twenty eighteen. We 0:12:23.080 --> 0:12:25.800 found the first time we were introduced was in that 0:12:25.880 --> 0:12:27.599 time framework like this is great, we should put it 0:12:27.640 --> 0:12:30.480 everywhere we possibly can. And so I think definitely the 0:12:30.480 --> 0:12:33.760 wave of the future structure design. We've gone a long 0:12:33.800 --> 0:12:36.680 ways on this, but as new materials come out, it 0:12:36.760 --> 0:12:38.439 unlocks better and better structures, Like. 0:12:38.679 --> 0:12:42.240 You'll test something out and say maybe not for this iron, 0:12:42.240 --> 0:12:43.760 but potentially for the future. 0:12:43.440 --> 0:12:43.920 All the time. 0:12:43.960 --> 0:12:46.880 OK, yes, it's very interesting. What about I mean you 0:12:46.920 --> 0:12:49.240 think about a hot iron. Obviously, one that's a distance 0:12:49.280 --> 0:12:51.760 iron that goes far. I had irons. I had these 0:12:51.800 --> 0:12:54.560 set of irons in high school and they were hot irons, 0:12:54.960 --> 0:12:57.480 and occasionally I'd catch a wedge, you know, it would 0:12:57.520 --> 0:13:00.560 go twenty over the green. How do you avoid a 0:13:00.600 --> 0:13:02.960 hot iron that doesn't have those hot spots where the 0:13:02.960 --> 0:13:04.600 ball just all of a sudden you fly the green 0:13:04.640 --> 0:13:06.199 and there's a water over the green. All of a 0:13:06.240 --> 0:13:06.800 sudden you made. 0:13:06.679 --> 0:13:09.120 Seven, right, I think there's two ways that we try 0:13:09.120 --> 0:13:12.000 to combat that. We have come a long way since 0:13:12.000 --> 0:13:15.320 the I five hundred iron. One is try to lower 0:13:15.360 --> 0:13:17.520 the CG as low as we possibly can. I think 0:13:17.640 --> 0:13:20.040 what you're experiencing with that hot wedge that you hit, 0:13:20.240 --> 0:13:21.800 you might have hit a little bit higher on the face, 0:13:21.880 --> 0:13:24.439 totally flyer out of the rough right when that ball 0:13:24.480 --> 0:13:27.000 is sitting up, Potentially a little bit more as we 0:13:27.200 --> 0:13:30.120 continue to lower the CG down. Essentially, what we're doing 0:13:30.160 --> 0:13:32.880 is we're aligning the CG of the impact of the 0:13:32.920 --> 0:13:35.559 iron with where you always hit it right off the turf. 0:13:35.559 --> 0:13:39.079 This is beautiful turf out here, freshly overseated, beautiful turf, 0:13:39.240 --> 0:13:41.400 when the ball sitting down. We want to lower the 0:13:41.400 --> 0:13:42.960 CG to where you're going to hit that ball in 0:13:42.960 --> 0:13:45.360 the face. Previous irons I five hundred there was our 0:13:45.360 --> 0:13:47.200 first time doing it back in twenty eighteen. Seed Jew's 0:13:47.200 --> 0:13:50.040 a little high, MOI was fantastic, but cg's a little 0:13:50.040 --> 0:13:52.480 bit high. So you'd end up hitting shots low on 0:13:52.520 --> 0:13:54.520 the face quote unquote low on the face, which were 0:13:54.559 --> 0:13:56.480 just normal hits that might have come out a little 0:13:56.480 --> 0:13:59.000 bit slower. You'd get one in the rough every now 0:13:59.000 --> 0:14:01.280 and then it would just be a right. And so 0:14:01.400 --> 0:14:03.199 when we can lower the CG down to where you 0:14:03.280 --> 0:14:06.240 hit average on average, we can reduce some of the 0:14:06.280 --> 0:14:08.160 variants front to back you get. So you'll see on 0:14:08.200 --> 0:14:12.840 I five forty we've made really a very purposeful mission 0:14:12.880 --> 0:14:14.680 to lower the CG so that we can get more 0:14:14.679 --> 0:14:19.080 consistent impact locations relative to the CG. When we're cg's 0:14:19.120 --> 0:14:20.920 closer to the impact location, it's just going to be 0:14:20.960 --> 0:14:26.080 more consistent. So that's one way this chassis, this kind 0:14:26.080 --> 0:14:28.560 of metal would like. Construction with the really thin transitions, 0:14:28.920 --> 0:14:30.880 does a lot of face flexing we call it's not 0:14:31.360 --> 0:14:34.280 the face itself doesn't just bend in. The entire iron 0:14:34.920 --> 0:14:38.040 flexes back. And so when we have the entire system flexing, 0:14:38.960 --> 0:14:41.680 that top rail coming back and impact, we can create 0:14:41.720 --> 0:14:45.160 the entire system. The entire iron itself is flexing, so 0:14:45.160 --> 0:14:47.000 you're not going to get a local hot or slow 0:14:47.040 --> 0:14:49.640 spot because the entire thing is moving, right Marty. 0:14:49.480 --> 0:14:52.200 Yeah, yeah, yeah. I like to think about lowering the 0:14:52.240 --> 0:14:55.400 CG Shane, as as if you are teeing the ball 0:14:55.480 --> 0:14:57.720 up for the player a little bit, right, be another 0:14:57.760 --> 0:15:00.040 way to look at it, right like, instead of the 0:15:00.080 --> 0:15:02.880 CG being lower, which is kind of abstract. Just imagine 0:15:03.440 --> 0:15:05.000 you just teeing the ball up a little bit. 0:15:05.040 --> 0:15:05.640 Got a part three. 0:15:05.720 --> 0:15:08.440 Yeah, yeah, yeah, that's great. And then Travis tell us 0:15:08.440 --> 0:15:11.120 about one thing I noticed you talked about The first 0:15:11.160 --> 0:15:13.280 thing you notice when you set these down is you 0:15:13.320 --> 0:15:17.200 know the shaping. Obviously beautiful shaping, nice offset top railed geometry, 0:15:17.600 --> 0:15:20.080 but these do appear to have our micro Max grooves. 0:15:20.320 --> 0:15:24.520 Chanees talked about hotspots. What role does the Micromax groove play. 0:15:24.400 --> 0:15:28.080 Love that, Yeah, the Micromax groove, The Micromax a name 0:15:28.200 --> 0:15:30.520 comes from. We're trying to put a lot of micro 0:15:30.720 --> 0:15:32.680 Max out the number of micro grooves we can put 0:15:32.680 --> 0:15:34.880 on our iron. So you'll notice this iron compared to 0:15:34.880 --> 0:15:37.480 our blueprint SSR I two forty, we actually will have 0:15:37.560 --> 0:15:40.160 more grooves on the face. And the reason for having 0:15:40.160 --> 0:15:45.239 more grooves, we're having maximum number of smaller grooves Micromax 0:15:45.400 --> 0:15:48.440 is to create more friction. When we can create more friction, 0:15:48.560 --> 0:15:51.320 we get more consistent. If you're gonna hit off the 0:15:51.360 --> 0:15:54.080 beautiful fairway lie or the rough, we're going to get 0:15:54.080 --> 0:15:56.640 more consistent results for you. So that flyer where you 0:15:56.720 --> 0:15:58.840 used to hit it high on the face with non 0:15:58.880 --> 0:16:02.840 micromax grooves, you just get this missile right, And so 0:16:02.880 --> 0:16:05.760 we're trying to create that more friction to help maintain 0:16:05.920 --> 0:16:08.880 spin across a variety of surfaces. So in a lot 0:16:08.880 --> 0:16:11.360 of our testing, we found that micromax essentially helps to 0:16:11.440 --> 0:16:13.560 neutralize or normalize a little bit of the difference you 0:16:13.560 --> 0:16:16.400 would get in spin from the different situation. So yeah, 0:16:16.440 --> 0:16:18.320 that's a really good observation. 0:16:17.960 --> 0:16:20.360 That would be arguably more important on an iron that's 0:16:20.360 --> 0:16:22.560 a little lower spin, a little lower lofted, right. 0:16:22.800 --> 0:16:24.480 We're trying to keep as much spin on there as 0:16:24.480 --> 0:16:25.320 we possibly can. 0:16:25.480 --> 0:16:25.600 Ye. 0:16:26.200 --> 0:16:27.920 Yeah, And we put this on our iron because we 0:16:27.960 --> 0:16:29.480 feel like a lot of the players that are going 0:16:29.520 --> 0:16:33.080 to play this player's distance iron, they're going to hit 0:16:33.080 --> 0:16:34.360 it in the rough, right, So we want to give 0:16:34.360 --> 0:16:37.560 them every advantage they possibly can when they do play 0:16:37.560 --> 0:16:37.920 with that eye. 0:16:38.160 --> 0:16:40.600 Is there a maximum or minimum amount of grooves that 0:16:40.640 --> 0:16:41.440 an iron has to have? 0:16:42.720 --> 0:16:47.560 Maximum? Yes, minimum, No, no, No. We can do completely 0:16:48.200 --> 0:16:50.520 grooveless iron if you wanted to, And actually we can, 0:16:50.600 --> 0:16:51.640 I mean we can go into this kind of a 0:16:51.640 --> 0:16:54.080 fun story to tell. Ye, there is a maximum. USGA 0:16:54.080 --> 0:16:57.000 has a very regulated it's essentially a calculation of the 0:16:57.120 --> 0:16:59.440 area of groof right, It's like you can only have 0:16:59.480 --> 0:17:02.600 so much volume of groove on your iron or in 0:17:02.600 --> 0:17:04.520 a certain area. But we actually have done a lot 0:17:04.520 --> 0:17:08.720