1 00:00:00,320 --> 00:00:01,160 Speaker 1: The guys from paying. 2 00:00:01,240 --> 00:00:03,840 Speaker 2: They've kind of showed me how much the equipment matters. 3 00:00:04,080 --> 00:00:05,760 Speaker 1: I just love that I can hit any shot. 4 00:00:05,840 --> 00:00:06,560 Speaker 2: I kind of want. 5 00:00:06,640 --> 00:00:08,440 Speaker 3: We're gonna be able to tell some fun stories about 6 00:00:08,440 --> 00:00:10,600 Speaker 3: what goes on here to help golfers play better golf. 7 00:00:11,280 --> 00:00:13,800 Speaker 2: What's up, everybody? Welcome back to the Ping proven Grounds podcast. 8 00:00:13,840 --> 00:00:17,360 Speaker 2: Shane Bacon, alongside Marty Jerts and Travis Millman is with us. Travis, 9 00:00:17,400 --> 00:00:19,319 Speaker 2: I gotta start with this. I was looking through some 10 00:00:19,360 --> 00:00:21,400 Speaker 2: of your notes and you've caddied for Marty. 11 00:00:21,800 --> 00:00:23,720 Speaker 1: I did. I had the pleasure of doing that one time, 12 00:00:23,840 --> 00:00:24,160 Speaker 1: just once. 13 00:00:24,239 --> 00:00:25,000 Speaker 2: What was that at? 14 00:00:25,680 --> 00:00:29,280 Speaker 1: It was a Shiner's event, right twenty sixteen, twenty seventeen 15 00:00:29,320 --> 00:00:30,160 Speaker 1: time frames. 16 00:00:29,840 --> 00:00:33,239 Speaker 3: Either fifteen or sixteen or sixteen ye TPC summer line. 17 00:00:33,360 --> 00:00:35,040 Speaker 2: Travis give us. Can we get a little breakdown of 18 00:00:35,400 --> 00:00:37,200 Speaker 2: Marty in between the ropes? 19 00:00:37,360 --> 00:00:40,440 Speaker 1: How was he well? I very vividly remember he said, 20 00:00:41,240 --> 00:00:43,320 Speaker 1: never let me beat you to the ball. Right, So 21 00:00:43,440 --> 00:00:44,919 Speaker 1: if I had the bag on my back, I had 22 00:00:44,920 --> 00:00:45,640 Speaker 1: to be there first. 23 00:00:45,680 --> 00:00:47,360 Speaker 2: Like did he say that with a smile or was 24 00:00:47,400 --> 00:00:48,479 Speaker 2: it more like a demand? 25 00:00:49,280 --> 00:00:52,319 Speaker 1: A polite, polite demand. I also said, like I can 26 00:00:52,320 --> 00:00:54,920 Speaker 1: help read putts. I play right, He's like, nope, I'm good. 27 00:00:55,120 --> 00:00:55,760 Speaker 1: Just carry the bag. 28 00:00:56,880 --> 00:00:59,480 Speaker 2: Grab So you were you you just carry the bag. 29 00:00:59,520 --> 00:01:02,440 Speaker 2: You were you were a push cart with actual arms. 30 00:01:02,240 --> 00:01:05,120 Speaker 1: And very terrified of doing a bad rape job. Yes, 31 00:01:05,160 --> 00:01:07,080 Speaker 1: I remember you. You have to sign as a caddy, 32 00:01:07,120 --> 00:01:09,360 Speaker 1: you have to sign a waiver saying hey, you're not 33 00:01:09,360 --> 00:01:11,000 Speaker 1: gonna do a bad rape job, or else he would 34 00:01:11,000 --> 00:01:14,119 Speaker 1: get fined. Yeah, and so I was terrified. Marty doesn't 35 00:01:14,160 --> 00:01:16,039 Speaker 1: hit him any bunkers. But I feel like you did 36 00:01:16,319 --> 00:01:19,759 Speaker 1: when I was with you, And I vividly remember sixteenth 37 00:01:19,840 --> 00:01:23,120 Speaker 1: hole at t PC Summerlin, the back left bunker on 38 00:01:23,120 --> 00:01:27,520 Speaker 1: that par five that I was. I was scrambling, to 39 00:01:27,520 --> 00:01:29,080 Speaker 1: say the least, And so the other caddy stepped in 40 00:01:29,120 --> 00:01:31,039 Speaker 1: like they knew was my first time. So it was fun. 41 00:01:31,120 --> 00:01:34,200 Speaker 3: I just remember looking back in Travis's let's just say 42 00:01:34,200 --> 00:01:36,560 Speaker 3: he can be a perfectionist. He likes things kind of 43 00:01:36,600 --> 00:01:39,400 Speaker 3: neat and tidy. Yeah, and he's over there just just 44 00:01:39,520 --> 00:01:43,319 Speaker 3: feathering the bunker. Right, I'm over there. I need my 45 00:01:43,360 --> 00:01:46,720 Speaker 3: ball cleaned. You have to play fast on the PG. Yeah, yeah, 46 00:01:46,760 --> 00:01:49,040 Speaker 3: you can't play slowly like that. As much as we 47 00:01:49,080 --> 00:01:51,000 Speaker 3: talk about slow play, they want you to kind of be. 48 00:01:51,040 --> 00:01:53,360 Speaker 2: Up there, especially if you're a newbie. Yeah and ready 49 00:01:53,400 --> 00:01:56,880 Speaker 2: to go. I remember I caddied on the LPGA tour 50 00:01:56,920 --> 00:02:00,240 Speaker 2: a couple of times, and I remember being just hairri 51 00:02:00,320 --> 00:02:03,000 Speaker 2: fi to the bunker raking like the first couple of rounds, 52 00:02:03,160 --> 00:02:05,240 Speaker 2: being nervous. The other thing that threw me off was 53 00:02:05,480 --> 00:02:09,040 Speaker 2: the caddies finding the spots for the next day's whole location. 54 00:02:09,080 --> 00:02:10,440 Speaker 2: I had no idea what they were doing for about 55 00:02:10,440 --> 00:02:12,280 Speaker 2: two days, and then it took me about till the 56 00:02:12,280 --> 00:02:14,480 Speaker 2: third round to realize that they were stepping off like 57 00:02:14,520 --> 00:02:17,080 Speaker 2: the next rounds all location. So that was not my 58 00:02:17,120 --> 00:02:17,840 Speaker 2: greatest moment. 59 00:02:17,840 --> 00:02:19,280 Speaker 1: Did you make it to the third and fourth round? 60 00:02:19,440 --> 00:02:22,240 Speaker 2: We made the time, so I was pretty happy about it. 61 00:02:22,280 --> 00:02:25,120 Speaker 2: But obviously you're not here to talk about about caddy 62 00:02:25,120 --> 00:02:28,320 Speaker 2: and but I appreciate the insight your guy. That's been 63 00:02:28,360 --> 00:02:29,840 Speaker 2: a ping for a long time. You've been involved in 64 00:02:29,880 --> 00:02:32,600 Speaker 2: a lot of different stuff. Obviously, as we kind of 65 00:02:32,600 --> 00:02:35,000 Speaker 2: look ahead at twenty twenty six, the new lines coming out, 66 00:02:35,160 --> 00:02:37,079 Speaker 2: what are you most excited about when you look at 67 00:02:37,080 --> 00:02:40,000 Speaker 2: at at what's coming for the for the golfer out there. 68 00:02:40,200 --> 00:02:41,840 Speaker 1: Yeah, I think we have a lot of really good 69 00:02:41,840 --> 00:02:43,720 Speaker 1: options in twenty twenty six. So the G four forty 70 00:02:43,800 --> 00:02:46,160 Speaker 1: K driver is gonna be a great addition to our family. 71 00:02:46,440 --> 00:02:48,360 Speaker 1: I'm obviously here today today to talk to you about 72 00:02:48,360 --> 00:02:50,959 Speaker 1: I FI forty. I think it's a really cool product 73 00:02:51,080 --> 00:02:54,880 Speaker 1: for very discerning golfer, that player's distance category. It's kind 74 00:02:54,880 --> 00:02:57,200 Speaker 1: of our off g launch here, and so we have 75 00:02:57,240 --> 00:02:58,440 Speaker 1: a lot of other products to talk about. 76 00:02:58,480 --> 00:03:01,200 Speaker 2: So Marty, I'll look at I five and I can't 77 00:03:01,200 --> 00:03:03,600 Speaker 2: help but see IDI involved in this. I mean, when 78 00:03:03,600 --> 00:03:06,040 Speaker 2: you think about my obsession with the IDI line and 79 00:03:06,520 --> 00:03:08,680 Speaker 2: putting those immediately in the bag, it looks very similar, 80 00:03:08,720 --> 00:03:09,000 Speaker 2: if you. 81 00:03:08,960 --> 00:03:11,600 Speaker 3: Will, yep, yep, yep. Definitely. And I think, Travis, I 82 00:03:11,600 --> 00:03:15,959 Speaker 3: would love to know from your standpoint, our design approach, 83 00:03:16,200 --> 00:03:19,240 Speaker 3: our thinking, because if you back up, Shane, let's talk 84 00:03:19,240 --> 00:03:22,079 Speaker 3: about I five thirty and we had the I crossover, 85 00:03:22,600 --> 00:03:26,280 Speaker 3: they started to get a little close together in size performance, right, 86 00:03:26,680 --> 00:03:29,800 Speaker 3: and so now we have the IDI wider soul. What 87 00:03:29,919 --> 00:03:33,960 Speaker 3: is that interplay of IDI in I five forty here? Travis. 88 00:03:34,080 --> 00:03:36,600 Speaker 1: Yeah, So the ID I we think is a great 89 00:03:37,520 --> 00:03:40,120 Speaker 1: replacement for that I crossover. We took a really fresh 90 00:03:40,160 --> 00:03:42,240 Speaker 1: look at who is playing the product, how do they 91 00:03:42,320 --> 00:03:45,000 Speaker 1: use it right? So I Crossover had an adjustable hozzle. 92 00:03:45,400 --> 00:03:48,160 Speaker 1: It was pretty long heel to toe, tall face, and 93 00:03:48,160 --> 00:03:50,200 Speaker 1: so we took a look, where do people use this product? 94 00:03:50,240 --> 00:03:52,600 Speaker 1: Where do they want it to be? We ended up 95 00:03:52,600 --> 00:03:55,200 Speaker 1: going back to a fixed halls design, made the soul 96 00:03:55,240 --> 00:03:57,200 Speaker 1: a lot wider. Like you're mentioning, yep, I think I 97 00:03:57,480 --> 00:03:59,320 Speaker 1: like to go back to when we're talking about IDI 98 00:03:59,400 --> 00:04:02,320 Speaker 1: looking back at rapture driving Iron, which everyone loves back 99 00:04:02,360 --> 00:04:04,080 Speaker 1: in the day, and that was kind of the inspiration was. 100 00:04:04,200 --> 00:04:05,760 Speaker 2: Still got it. I still got it in the closet. 101 00:04:06,440 --> 00:04:08,560 Speaker 1: The I over there more of a driving iron, right, 102 00:04:08,640 --> 00:04:12,360 Speaker 1: rapture driving Iron. So id I is the I driving Iron, 103 00:04:12,400 --> 00:04:14,480 Speaker 1: whereas I Crossover lived in this tweener it could be 104 00:04:14,520 --> 00:04:18,120 Speaker 1: a hybrid long iron replacement. I cross over to IDE 105 00:04:18,160 --> 00:04:19,600 Speaker 1: I was very much a we're going to be a 106 00:04:19,760 --> 00:04:21,800 Speaker 1: this is a driving iron. So we have the two, 107 00:04:21,839 --> 00:04:24,640 Speaker 1: the three, and the four. Going from that. That was 108 00:04:24,720 --> 00:04:25,839 Speaker 1: kind of the test bed for a lot of the 109 00:04:25,839 --> 00:04:29,760 Speaker 1: technologies we put into I five forty. The inner air insert, 110 00:04:29,920 --> 00:04:33,680 Speaker 1: the covered cavity design with a really nice chrome plated 111 00:04:33,680 --> 00:04:36,200 Speaker 1: badging over the top was really it was a really 112 00:04:36,240 --> 00:04:38,520 Speaker 1: good test bed to make sure the construction method worked. 113 00:04:38,880 --> 00:04:42,520 Speaker 1: It provided the right CG positioning, the right feel and sound, 114 00:04:42,560 --> 00:04:44,880 Speaker 1: which I think is a huge improvement on IDI and 115 00:04:44,920 --> 00:04:46,880 Speaker 1: also is here in present as well in I FI forty. 116 00:04:47,000 --> 00:04:50,720 Speaker 3: Yeah, Travis, when we're working on iron designs iron strategy, 117 00:04:52,480 --> 00:04:54,880 Speaker 3: we we kind of try not to bucket irons into 118 00:04:54,880 --> 00:04:58,400 Speaker 3: certain names or what have you. Supergame improvement or distance 119 00:04:58,480 --> 00:05:01,120 Speaker 3: or players distance precision. What happened, But this is in 120 00:05:01,160 --> 00:05:03,400 Speaker 3: the sweet spot of a player's what's called in the 121 00:05:03,400 --> 00:05:07,800 Speaker 3: marketplace a player's distance iron. Let's just go talk about 122 00:05:08,040 --> 00:05:11,320 Speaker 3: what how did this category come to be? What golfer 123 00:05:11,320 --> 00:05:13,120 Speaker 3: do you have in mind? Like who is the target 124 00:05:13,560 --> 00:05:14,839 Speaker 3: customer for this product? 125 00:05:15,000 --> 00:05:17,880 Speaker 1: Yeah? Yeah, So we first got into this kind of 126 00:05:17,920 --> 00:05:20,599 Speaker 1: this class of clubs with the I five hundred Iron. 127 00:05:20,920 --> 00:05:23,040 Speaker 1: This is back in the twenty seventeen, twenty eight time 128 00:05:23,080 --> 00:05:24,680 Speaker 1: twenty eighteen time frame. We were working on it in 129 00:05:24,680 --> 00:05:27,240 Speaker 1: twenty fifteen and twenty sixteen, and we're really trying to 130 00:05:27,240 --> 00:05:30,120 Speaker 1: target that player that is a better player. It's a 131 00:05:30,200 --> 00:05:33,040 Speaker 1: it's a player's club, but is someone who is lacking 132 00:05:33,040 --> 00:05:35,320 Speaker 1: distance wants to get a little bit distance more distance 133 00:05:35,360 --> 00:05:37,080 Speaker 1: back in their game. They might have been someone that 134 00:05:37,120 --> 00:05:39,320 Speaker 1: have been a great candidate for a power spec option. 135 00:05:39,400 --> 00:05:41,839 Speaker 1: We have power spec retrospect available on all of our clubs, 136 00:05:41,839 --> 00:05:43,800 Speaker 1: and they might have been seeking, Hey, I wanted that 137 00:05:43,839 --> 00:05:49,000 Speaker 1: extra five ten yards on their irons, and so I 138 00:05:49,080 --> 00:05:51,320 Speaker 1: five hundred series. Now we're at the I five forty, 139 00:05:51,360 --> 00:05:54,480 Speaker 1: the fourth gen of that is really doubling down on that, 140 00:05:54,640 --> 00:05:56,760 Speaker 1: making sure it is the player's look. It's that size 141 00:05:56,760 --> 00:05:59,560 Speaker 1: and proportion that fits the mass majority of the market. 142 00:05:59,600 --> 00:06:02,000 Speaker 1: It's bit bigger than an I two forty, not quite 143 00:06:02,040 --> 00:06:03,360 Speaker 1: as big as a G four to forty, so it's 144 00:06:03,440 --> 00:06:05,279 Speaker 1: kind of a tweener in there, but trying to pack 145 00:06:05,279 --> 00:06:07,520 Speaker 1: in as much technology the fastest face we can possibly 146 00:06:07,520 --> 00:06:09,720 Speaker 1: put in there. It's metal wood like construction. We're trying 147 00:06:09,720 --> 00:06:12,800 Speaker 1: to make an iron that bends and flexes as much 148 00:06:12,800 --> 00:06:16,120 Speaker 1: as we possibly can ultimately to give them distance. And 149 00:06:16,160 --> 00:06:18,960 Speaker 1: so that's been how we've constructed this and the essence 150 00:06:18,960 --> 00:06:21,400 Speaker 1: of it is creating the thinnest transitions we possibly can, 151 00:06:21,800 --> 00:06:25,440 Speaker 1: the fastest materials, the strongest materials to promote the most 152 00:06:25,480 --> 00:06:28,120 Speaker 1: flexing for the most resultant ball speed. 153 00:06:28,640 --> 00:06:31,320 Speaker 2: Travis we says over sound, I mean in terms of 154 00:06:31,320 --> 00:06:33,600 Speaker 2: golf clubs, and I know that's something you guys always 155 00:06:33,600 --> 00:06:35,680 Speaker 2: think about in terms of improving the sound. I feel 156 00:06:35,680 --> 00:06:38,040 Speaker 2: like every time a new product comes out, the hope 157 00:06:38,080 --> 00:06:40,800 Speaker 2: is that the sound gets improved. I've heard I five 158 00:06:40,880 --> 00:06:43,360 Speaker 2: forty sound is as good as you guys have come across. 159 00:06:43,400 --> 00:06:45,960 Speaker 2: How do you make it sound better? It's as simple 160 00:06:46,000 --> 00:06:46,359 Speaker 2: as that is. 161 00:06:46,440 --> 00:06:48,839 Speaker 1: Yeah, sound is massive. Like you mentioned, I think we 162 00:06:48,880 --> 00:06:50,320 Speaker 1: always like to think the first thing you experienced with 163 00:06:50,360 --> 00:06:51,840 Speaker 1: the golf club as you set it down, Well, first 164 00:06:51,880 --> 00:06:52,880 Speaker 1: you see it on the rack and see what it 165 00:06:52,880 --> 00:06:56,680 Speaker 1: looks like, right, I Fi forty clean, looking clean. It's 166 00:06:57,000 --> 00:06:58,960 Speaker 1: for that player who wants to look at that. And 167 00:06:58,960 --> 00:07:00,360 Speaker 1: then when you set it down, it has to look 168 00:07:00,400 --> 00:07:02,919 Speaker 1: the right part. And then your first actual experience with 169 00:07:02,960 --> 00:07:04,839 Speaker 1: a golf club when you hit it is what you hear. Right, 170 00:07:04,920 --> 00:07:06,680 Speaker 1: You're gonna see that. You're gonna hear that way before 171 00:07:06,680 --> 00:07:08,960 Speaker 1: you see any numbers about how far I went, how 172 00:07:09,000 --> 00:07:11,120 Speaker 1: high I went, how much stopping power it had. And 173 00:07:11,160 --> 00:07:13,000 Speaker 1: so with I Fi forty, we really wanted to look 174 00:07:13,000 --> 00:07:15,960 Speaker 1: at how do we create a more muted, dampened sound 175 00:07:16,000 --> 00:07:18,800 Speaker 1: in a way so not as harsher, as loud or 176 00:07:18,800 --> 00:07:21,320 Speaker 1: as clack. And so what we did was the inner 177 00:07:21,360 --> 00:07:24,080 Speaker 1: air insert. It helps to attenuate some of those vibrations, 178 00:07:24,120 --> 00:07:27,680 Speaker 1: helps to yep, that's the inner air insert, So it 179 00:07:27,720 --> 00:07:31,880 Speaker 1: helps to essentially take a lot of vibration. We want 180 00:07:32,240 --> 00:07:34,320 Speaker 1: the club to flex and bend. That's the beauty of 181 00:07:34,360 --> 00:07:37,120 Speaker 1: having a distance iron is it bends a ton, and 182 00:07:37,160 --> 00:07:39,240 Speaker 1: so when it is bending, we want to make sure 183 00:07:39,440 --> 00:07:41,880 Speaker 1: all the little small vibrations the club is giving off 184 00:07:42,160 --> 00:07:44,360 Speaker 1: that were able to basically mute those out, and so 185 00:07:44,400 --> 00:07:46,720 Speaker 1: the inner air insert is in there. It's kind of 186 00:07:46,760 --> 00:07:49,120 Speaker 1: pressing off on all the side walls inside the cavity 187 00:07:49,160 --> 00:07:52,280 Speaker 1: to help essentially mute some of those vibrations out. The 188 00:07:52,360 --> 00:07:55,000 Speaker 1: vibrations that you'd hear is high pitched or ringing, and 189 00:07:55,040 --> 00:07:56,760 Speaker 1: so it's definitely trying to create more of a muted 190 00:07:56,840 --> 00:07:59,480 Speaker 1: experience for the for the golfer, and that was born 191 00:07:59,480 --> 00:08:02,720 Speaker 1: out of the idea. Once again, we launched IDI. I mean, 192 00:08:02,720 --> 00:08:04,840 Speaker 1: as we're sitting here today, probably six to eight months 193 00:08:04,840 --> 00:08:06,880 Speaker 1: ago as a test bed for how is this technology 194 00:08:06,880 --> 00:08:10,080 Speaker 1: gonna work? Is it gonna provide that feel for that consumer? 195 00:08:10,120 --> 00:08:11,640 Speaker 1: And we're pretty happy with it. 196 00:08:11,720 --> 00:08:14,840 Speaker 3: So this is a pretty big rethink over the I 197 00:08:15,000 --> 00:08:18,360 Speaker 3: five hundred series chassis. Then right, because I think folks 198 00:08:18,360 --> 00:08:22,560 Speaker 3: are used to classic quote unquote hollow body type of design. 199 00:08:22,680 --> 00:08:25,920 Speaker 3: So how is this put together? Travis? Like, we see 200 00:08:26,600 --> 00:08:28,720 Speaker 3: this kind of bar on the back, this badge in 201 00:08:28,760 --> 00:08:31,040 Speaker 3: the back, I mean, how do all these pieces come 202 00:08:31,040 --> 00:08:32,640 Speaker 3: together during the manufacturing process. 203 00:08:32,720 --> 00:08:34,680 Speaker 1: Yeah, I like to call this not so much a hollobody, 204 00:08:34,720 --> 00:08:37,080 Speaker 1: but more of a covered cavity design. So we have 205 00:08:38,080 --> 00:08:41,800 Speaker 1: we've created really thin transitions. We have a welded C 206 00:08:41,960 --> 00:08:45,199 Speaker 1: three hundred face material, so that's a miraging steel. It's 207 00:08:45,240 --> 00:08:48,439 Speaker 1: the same material we put on our ferrywood on our hybrids, 208 00:08:48,679 --> 00:08:50,800 Speaker 1: on our iron, on our I five forty iron, So 209 00:08:50,800 --> 00:08:54,360 Speaker 1: it's a welded face forged face that we put weld 210 00:08:54,400 --> 00:08:56,760 Speaker 1: in on the back. We leave the back open and 211 00:08:56,800 --> 00:08:58,720 Speaker 1: actually it's a really cool way on how we're able 212 00:08:58,720 --> 00:09:01,680 Speaker 1: to assemble this. We wanted to have an option a 213 00:09:01,720 --> 00:09:03,800 Speaker 1: way to put this insert in place, the inner air 214 00:09:03,800 --> 00:09:05,280 Speaker 1: insert in place, so we actually had to open up 215 00:09:05,280 --> 00:09:06,839 Speaker 1: the back of the iron to be able to kind 216 00:09:06,840 --> 00:09:08,520 Speaker 1: of slip that insert in there, get it to fit 217 00:09:08,559 --> 00:09:11,120 Speaker 1: appropriately within the head, and then cap it off with 218 00:09:11,160 --> 00:09:14,840 Speaker 1: our really nice chrome plated super durable ABS badge. And 219 00:09:14,880 --> 00:09:17,440 Speaker 1: so the function there is a whole cohesive unit is 220 00:09:17,480 --> 00:09:20,160 Speaker 1: to kind of close off that cavity. It works in 221 00:09:20,200 --> 00:09:23,000 Speaker 1: harmony with the ibeam that we have across the opening 222 00:09:23,040 --> 00:09:25,199 Speaker 1: of that cavity. All of the structures that we put 223 00:09:25,240 --> 00:09:27,959 Speaker 1: into place, all the materials we have helped to provide 224 00:09:28,000 --> 00:09:30,760 Speaker 1: an overall better feel and sound experience in addition to 225 00:09:31,320 --> 00:09:33,600 Speaker 1: essentially trying to lower the CG. And I will get 226 00:09:33,600 --> 00:09:35,560 Speaker 1: into how the CG is better on this iron and 227 00:09:35,600 --> 00:09:38,760 Speaker 1: how that does help people play better. But yeah, is 228 00:09:38,760 --> 00:09:41,440 Speaker 1: a construction technique that is a lot different than I 229 00:09:41,480 --> 00:09:42,720 Speaker 1: five hundred of years past. 230 00:09:42,840 --> 00:09:45,640 Speaker 3: So two pieces in there. C three hundred What exactly 231 00:09:45,880 --> 00:09:48,600 Speaker 3: makes that material unique? And then you mentioned the ibeam, 232 00:09:49,040 --> 00:09:50,280 Speaker 3: What does that do in the structure? 233 00:09:50,400 --> 00:09:53,600 Speaker 1: Yeah, So C three hundred is our face material. It 234 00:09:53,640 --> 00:09:56,440 Speaker 1: is a material that has an extremely high yield strength. 235 00:09:56,440 --> 00:09:58,439 Speaker 1: So essentially what you can do is you can thin 236 00:09:58,520 --> 00:10:00,400 Speaker 1: it out a ton, you can make it really thin 237 00:10:00,440 --> 00:10:03,640 Speaker 1: and flexible, and it'll bend and flex a lot before 238 00:10:03,640 --> 00:10:05,880 Speaker 1: it breaks. And so we like to think that we 239 00:10:05,920 --> 00:10:08,000 Speaker 1: want to have the strongest materials we possibly can put 240 00:10:08,000 --> 00:10:09,960 Speaker 1: in our clubs because it allows us to make them 241 00:10:10,000 --> 00:10:12,520 Speaker 1: really thin. When you make it really thin, you get 242 00:10:12,520 --> 00:10:15,920 Speaker 1: two things more flexing and you save mass and in 243 00:10:16,000 --> 00:10:18,520 Speaker 1: any metal wood calling this a metal wood, right, any 244 00:10:18,520 --> 00:10:21,160 Speaker 1: metal wood, any iron design, any wedge, any putter. You 245 00:10:21,200 --> 00:10:23,240 Speaker 1: want to save as much mass as you can to 246 00:10:23,280 --> 00:10:26,240 Speaker 1: put it in places that you want it. Low low 247 00:10:26,320 --> 00:10:28,839 Speaker 1: low is kind of the premise. So miraging the C 248 00:10:28,920 --> 00:10:31,160 Speaker 1: three hundred maraging steel is very very good for that 249 00:10:31,480 --> 00:10:33,120 Speaker 1: such that we were able to save enough mass from 250 00:10:33,160 --> 00:10:36,720 Speaker 1: the face material. It's thinner than I five thirty, the 251 00:10:36,760 --> 00:10:39,040 Speaker 1: perimeters around nine percent thinner than I five thirty, and 252 00:10:39,080 --> 00:10:42,120 Speaker 1: we're able to save mass there to put mass into 253 00:10:42,120 --> 00:10:45,880 Speaker 1: our tungsten. We have tungsten inserts inside the long irons here. 254 00:10:46,760 --> 00:10:49,280 Speaker 1: Ultimately that what that does there is help drive down CG. 255 00:10:49,600 --> 00:10:52,960 Speaker 1: And your second question was the IBAM. Yeah, so the IBAM. 256 00:10:52,880 --> 00:10:54,959 Speaker 2: Nice job, you remember both questions. Proud of you. 257 00:10:55,480 --> 00:10:58,040 Speaker 1: I'm working on it. So the I beam. When we 258 00:10:58,080 --> 00:11:00,600 Speaker 1: opened up the cover cavity design, right, I talked about 259 00:11:00,600 --> 00:11:02,040 Speaker 1: we have this face insert on there. We want to 260 00:11:02,040 --> 00:11:03,960 Speaker 1: find a way to get that insert inside the head. 261 00:11:04,320 --> 00:11:06,199 Speaker 1: The insert, the inner air insert doesn't work if it's 262 00:11:06,240 --> 00:11:08,200 Speaker 1: not inside the head. So we actually had to open 263 00:11:08,280 --> 00:11:11,760 Speaker 1: up the back of the iron to push that component 264 00:11:11,800 --> 00:11:13,400 Speaker 1: in there. But what we found is that when you 265 00:11:13,440 --> 00:11:15,240 Speaker 1: open up the back of the iron, we took a 266 00:11:15,280 --> 00:11:18,800 Speaker 1: previously steel surface, that the entire back of that iron 267 00:11:18,880 --> 00:11:21,480 Speaker 1: with steel, and we just took it all away, right, 268 00:11:21,480 --> 00:11:23,120 Speaker 1: So we wanted to make sure we're putting structure back 269 00:11:23,160 --> 00:11:25,800 Speaker 1: in there to help reinforce it, give it a little 270 00:11:25,800 --> 00:11:29,240 Speaker 1: bit more rigidity. So the ibeam effectively in the engineering world, 271 00:11:29,240 --> 00:11:32,120 Speaker 1: think about an ibeam on a bridge, right, we were 272 00:11:32,120 --> 00:11:34,120 Speaker 1: trying to function in that same way to create structure 273 00:11:34,360 --> 00:11:37,080 Speaker 1: to span across an opening, and that does work in 274 00:11:37,080 --> 00:11:39,480 Speaker 1: harmony with our covered cavity badge as well to help 275 00:11:40,400 --> 00:11:42,679 Speaker 1: essentially make a really rigid, durable product. 276 00:11:43,120 --> 00:11:45,560 Speaker 2: Travis, when you talk about face material, are you guys, 277 00:11:45,960 --> 00:11:49,000 Speaker 2: are you finding new material like with new golf clubs. 278 00:11:49,040 --> 00:11:52,080 Speaker 2: I mean, are you finding new material that works better 279 00:11:52,120 --> 00:11:56,120 Speaker 2: than past materials? Or has everything been found at this point? 280 00:11:56,600 --> 00:11:58,840 Speaker 1: There's still a lot out there to be found. I 281 00:11:58,840 --> 00:12:01,480 Speaker 1: think the secrets for what we're always looking for is 282 00:12:01,520 --> 00:12:04,880 Speaker 1: stuff that is super strong and light. If you can 283 00:12:04,920 --> 00:12:07,000 Speaker 1: have a really good strength to wait ratio, you're gonna 284 00:12:07,000 --> 00:12:08,760 Speaker 1: be able to make it thinner, make it lighter, and 285 00:12:08,800 --> 00:12:09,839 Speaker 1: that does a lot of really good things. 286 00:12:09,960 --> 00:12:13,120 Speaker 2: So this is found material in theory, I guess for 287 00:12:13,160 --> 00:12:13,800 Speaker 2: you guys, we've. 288 00:12:13,640 --> 00:12:16,439 Speaker 1: Been using this material on the I five hundred series 289 00:12:16,480 --> 00:12:19,360 Speaker 1: iron since twenty eighteen. We've been using in our metal 290 00:12:19,360 --> 00:12:23,000 Speaker 1: woods since probably around the same time twenty eighteen. We 291 00:12:23,080 --> 00:12:25,800 Speaker 1: found the first time we were introduced was in that 292 00:12:25,880 --> 00:12:27,599 Speaker 1: time framework like this is great, we should put it 293 00:12:27,640 --> 00:12:30,480 Speaker 1: everywhere we possibly can. And so I think definitely the 294 00:12:30,480 --> 00:12:33,760 Speaker 1: wave of the future structure design. We've gone a long 295 00:12:33,800 --> 00:12:36,680 Speaker 1: ways on this, but as new materials come out, it 296 00:12:36,760 --> 00:12:38,439 Speaker 1: unlocks better and better structures, Like. 297 00:12:38,679 --> 00:12:42,240 Speaker 2: You'll test something out and say maybe not for this iron, 298 00:12:42,240 --> 00:12:43,760 Speaker 2: but potentially for the future. 299 00:12:43,440 --> 00:12:43,920 Speaker 1: All the time. 300 00:12:43,960 --> 00:12:46,880 Speaker 2: OK, yes, it's very interesting. What about I mean you 301 00:12:46,920 --> 00:12:49,240 Speaker 2: think about a hot iron. Obviously, one that's a distance 302 00:12:49,280 --> 00:12:51,760 Speaker 2: iron that goes far. I had irons. I had these 303 00:12:51,800 --> 00:12:54,560 Speaker 2: set of irons in high school and they were hot irons, 304 00:12:54,960 --> 00:12:57,480 Speaker 2: and occasionally I'd catch a wedge, you know, it would 305 00:12:57,520 --> 00:13:00,560 Speaker 2: go twenty over the green. How do you avoid a 306 00:13:00,600 --> 00:13:02,960 Speaker 2: hot iron that doesn't have those hot spots where the 307 00:13:02,960 --> 00:13:04,600 Speaker 2: ball just all of a sudden you fly the green 308 00:13:04,640 --> 00:13:06,199 Speaker 2: and there's a water over the green. All of a 309 00:13:06,240 --> 00:13:06,800 Speaker 2: sudden you made. 310 00:13:06,679 --> 00:13:09,120 Speaker 1: Seven, right, I think there's two ways that we try 311 00:13:09,120 --> 00:13:12,000 Speaker 1: to combat that. We have come a long way since 312 00:13:12,000 --> 00:13:15,320 Speaker 1: the I five hundred iron. One is try to lower 313 00:13:15,360 --> 00:13:17,520 Speaker 1: the CG as low as we possibly can. I think 314 00:13:17,640 --> 00:13:20,040 Speaker 1: what you're experiencing with that hot wedge that you hit, 315 00:13:20,240 --> 00:13:21,800 Speaker 1: you might have hit a little bit higher on the face, 316 00:13:21,880 --> 00:13:24,439 Speaker 1: totally flyer out of the rough right when that ball 317 00:13:24,480 --> 00:13:27,000 Speaker 1: is sitting up, Potentially a little bit more as we 318 00:13:27,200 --> 00:13:30,120 Speaker 1: continue to lower the CG down. Essentially, what we're doing 319 00:13:30,160 --> 00:13:32,880 Speaker 1: is we're aligning the CG of the impact of the 320 00:13:32,920 --> 00:13:35,559 Speaker 1: iron with where you always hit it right off the turf. 321 00:13:35,559 --> 00:13:39,079 Speaker 1: This is beautiful turf out here, freshly overseated, beautiful turf, 322 00:13:39,240 --> 00:13:41,400 Speaker 1: when the ball sitting down. We want to lower the 323 00:13:41,400 --> 00:13:42,960 Speaker 1: CG to where you're going to hit that ball in 324 00:13:42,960 --> 00:13:45,360 Speaker 1: the face. Previous irons I five hundred there was our 325 00:13:45,360 --> 00:13:47,200 Speaker 1: first time doing it back in twenty eighteen. Seed Jew's 326 00:13:47,200 --> 00:13:50,040 Speaker 1: a little high, MOI was fantastic, but cg's a little 327 00:13:50,040 --> 00:13:52,480 Speaker 1: bit high. So you'd end up hitting shots low on 328 00:13:52,520 --> 00:13:54,520 Speaker 1: the face quote unquote low on the face, which were 329 00:13:54,559 --> 00:13:56,480 Speaker 1: just normal hits that might have come out a little 330 00:13:56,480 --> 00:13:59,000 Speaker 1: bit slower. You'd get one in the rough every now 331 00:13:59,000 --> 00:14:01,280 Speaker 1: and then it would just be a right. And so 332 00:14:01,400 --> 00:14:03,199 Speaker 1: when we can lower the CG down to where you 333 00:14:03,280 --> 00:14:06,240 Speaker 1: hit average on average, we can reduce some of the 334 00:14:06,280 --> 00:14:08,160 Speaker 1: variants front to back you get. So you'll see on 335 00:14:08,200 --> 00:14:12,840 Speaker 1: I five forty we've made really a very purposeful mission 336 00:14:12,880 --> 00:14:14,680 Speaker 1: to lower the CG so that we can get more 337 00:14:14,679 --> 00:14:19,080 Speaker 1: consistent impact locations relative to the CG. When we're cg's 338 00:14:19,120 --> 00:14:20,920 Speaker 1: closer to the impact location, it's just going to be 339 00:14:20,960 --> 00:14:26,080 Speaker 1: more consistent. So that's one way this chassis, this kind 340 00:14:26,080 --> 00:14:28,560 Speaker 1: of metal would like. Construction with the really thin transitions, 341 00:14:28,920 --> 00:14:30,880 Speaker 1: does a lot of face flexing we call it's not 342 00:14:31,360 --> 00:14:34,280 Speaker 1: the face itself doesn't just bend in. The entire iron 343 00:14:34,920 --> 00:14:38,040 Speaker 1: flexes back. And so when we have the entire system flexing, 344 00:14:38,960 --> 00:14:41,680 Speaker 1: that top rail coming back and impact, we can create 345 00:14:41,720 --> 00:14:45,160 Speaker 1: the entire system. The entire iron itself is flexing, so 346 00:14:45,160 --> 00:14:47,000 Speaker 1: you're not going to get a local hot or slow 347 00:14:47,040 --> 00:14:49,640 Speaker 1: spot because the entire thing is moving, right Marty. 348 00:14:49,480 --> 00:14:52,200 Speaker 3: Yeah, yeah, yeah. I like to think about lowering the 349 00:14:52,240 --> 00:14:55,400 Speaker 3: CG Shane, as as if you are teeing the ball 350 00:14:55,480 --> 00:14:57,720 Speaker 3: up for the player a little bit, right, be another 351 00:14:57,760 --> 00:15:00,040 Speaker 3: way to look at it, right like, instead of the 352 00:15:00,080 --> 00:15:02,880 Speaker 3: CG being lower, which is kind of abstract. Just imagine 353 00:15:03,440 --> 00:15:05,000 Speaker 3: you just teeing the ball up a little bit. 354 00:15:05,040 --> 00:15:05,640 Speaker 2: Got a part three. 355 00:15:05,720 --> 00:15:08,440 Speaker 3: Yeah, yeah, yeah, that's great. And then Travis tell us 356 00:15:08,440 --> 00:15:11,120 Speaker 3: about one thing I noticed you talked about The first 357 00:15:11,160 --> 00:15:13,280 Speaker 3: thing you notice when you set these down is you 358 00:15:13,320 --> 00:15:17,200 Speaker 3: know the shaping. Obviously beautiful shaping, nice offset top railed geometry, 359 00:15:17,600 --> 00:15:20,080 Speaker 3: but these do appear to have our micro Max grooves. 360 00:15:20,320 --> 00:15:24,520 Speaker 3: Chanees talked about hotspots. What role does the Micromax groove play. 361 00:15:24,400 --> 00:15:28,080 Speaker 1: Love that, Yeah, the Micromax groove, The Micromax a name 362 00:15:28,200 --> 00:15:30,520 Speaker 1: comes from. We're trying to put a lot of micro 363 00:15:30,720 --> 00:15:32,680 Speaker 1: Max out the number of micro grooves we can put 364 00:15:32,680 --> 00:15:34,880 Speaker 1: on our iron. So you'll notice this iron compared to 365 00:15:34,880 --> 00:15:37,480 Speaker 1: our blueprint SSR I two forty, we actually will have 366 00:15:37,560 --> 00:15:40,160 Speaker 1: more grooves on the face. And the reason for having 367 00:15:40,160 --> 00:15:45,239 Speaker 1: more grooves, we're having maximum number of smaller grooves Micromax 368 00:15:45,400 --> 00:15:48,440 Speaker 1: is to create more friction. When we can create more friction, 369 00:15:48,560 --> 00:15:51,320 Speaker 1: we get more consistent. If you're gonna hit off the 370 00:15:51,360 --> 00:15:54,080 Speaker 1: beautiful fairway lie or the rough, we're going to get 371 00:15:54,080 --> 00:15:56,640 Speaker 1: more consistent results for you. So that flyer where you 372 00:15:56,720 --> 00:15:58,840 Speaker 1: used to hit it high on the face with non 373 00:15:58,880 --> 00:16:02,840 Speaker 1: micromax grooves, you just get this missile right, And so 374 00:16:02,880 --> 00:16:05,760 Speaker 1: we're trying to create that more friction to help maintain 375 00:16:05,920 --> 00:16:08,880 Speaker 1: spin across a variety of surfaces. So in a lot 376 00:16:08,880 --> 00:16:11,360 Speaker 1: of our testing, we found that micromax essentially helps to 377 00:16:11,440 --> 00:16:13,560 Speaker 1: neutralize or normalize a little bit of the difference you 378 00:16:13,560 --> 00:16:16,400 Speaker 1: would get in spin from the different situation. So yeah, 379 00:16:16,440 --> 00:16:18,320 Speaker 1: that's a really good observation. 380 00:16:17,960 --> 00:16:20,360 Speaker 3: That would be arguably more important on an iron that's 381 00:16:20,360 --> 00:16:22,560 Speaker 3: a little lower spin, a little lower lofted, right. 382 00:16:22,800 --> 00:16:24,480 Speaker 1: We're trying to keep as much spin on there as 383 00:16:24,480 --> 00:16:25,320 Speaker 1: we possibly can. 384 00:16:25,480 --> 00:16:25,600 Speaker 2: Ye. 385 00:16:26,200 --> 00:16:27,920 Speaker 1: Yeah, And we put this on our iron because we 386 00:16:27,960 --> 00:16:29,480 Speaker 1: feel like a lot of the players that are going 387 00:16:29,520 --> 00:16:33,080 Speaker 1: to play this player's distance iron, they're going to hit 388 00:16:33,080 --> 00:16:34,360 Speaker 1: it in the rough, right, So we want to give 389 00:16:34,360 --> 00:16:37,560 Speaker 1: them every advantage they possibly can when they do play 390 00:16:37,560 --> 00:16:37,920 Speaker 1: with that eye. 391 00:16:38,160 --> 00:16:40,600 Speaker 2: Is there a maximum or minimum amount of grooves that 392 00:16:40,640 --> 00:16:41,440 Speaker 2: an iron has to have? 393 00:16:42,720 --> 00:16:47,560 Speaker 1: Maximum? Yes, minimum, No, no, No. We can do completely 394 00:16:48,200 --> 00:16:50,520 Speaker 1: grooveless iron if you wanted to, And actually we can, 395 00:16:50,600 --> 00:16:51,640 Speaker 1: I mean we can go into this kind of a 396 00:16:51,640 --> 00:16:54,080 Speaker 1: fun story to tell. Ye, there is a maximum. USGA 397 00:16:54,080 --> 00:16:57,000 Speaker 1: has a very regulated it's essentially a calculation of the 398 00:16:57,120 --> 00:16:59,440 Speaker 1: area of groof right, It's like you can only have 399 00:16:59,480 --> 00:17:02,600 Speaker 1: so much volume of groove on your iron or in 400 00:17:02,600 --> 00:17:04,520 Speaker 1: a certain area. But we actually have done a lot 401 00:17:04,520 --> 00:17:08,720 Speaker 1: of testing on grooveless wedges, which grooveless wedges right, Marty, 402 00:17:08,760 --> 00:17:11,800 Speaker 1: And if I'm butchering this, please don't grooveless wedges. We've 403 00:17:11,840 --> 00:17:14,480 Speaker 1: done a ton of testing off of a perfectly dry 404 00:17:14,720 --> 00:17:18,760 Speaker 1: fairway lie a wedge with our current s two fifty 405 00:17:18,840 --> 00:17:23,720 Speaker 1: nine grooves or no grooves, perfectly polished flat has. They 406 00:17:23,720 --> 00:17:26,879 Speaker 1: have pretty similar launch conditions, launch, spin, ball speed, everything 407 00:17:27,160 --> 00:17:29,720 Speaker 1: is really similar. If you get one blade of grass 408 00:17:30,040 --> 00:17:32,520 Speaker 1: or one drop of water, it goes haywire. 409 00:17:32,560 --> 00:17:34,600 Speaker 2: That thing is going to the moon, chaos, it just 410 00:17:34,640 --> 00:17:35,399 Speaker 2: all over the place. 411 00:17:35,840 --> 00:17:38,320 Speaker 1: When you lower the friction of the surface that you're 412 00:17:38,320 --> 00:17:41,639 Speaker 1: trying to hit, the ball off of, grooves matter a ton. 413 00:17:41,960 --> 00:17:43,840 Speaker 1: So that's why the analogy of going from a tight 414 00:17:43,880 --> 00:17:46,680 Speaker 1: fairway lie to a rough when we're putting the most 415 00:17:46,720 --> 00:17:49,480 Speaker 1: grooves we possibly can on, that's a really good way 416 00:17:49,480 --> 00:17:52,600 Speaker 1: to preserve spin and friction out of every surface. 417 00:17:52,640 --> 00:17:55,960 Speaker 3: So it's like drag racing. They get the big tires, 418 00:17:56,280 --> 00:18:00,520 Speaker 3: no treads, you're just maximizing maximizing surface area, but they don't. 419 00:18:01,240 --> 00:18:03,760 Speaker 3: They don't compete when it's raining. And then you got 420 00:18:03,760 --> 00:18:10,760 Speaker 3: the all weather tires which have tread's designed for shedding material, junk, debris, dirt, 421 00:18:10,800 --> 00:18:12,960 Speaker 3: sand everything out of the way. So yeah, and I 422 00:18:13,040 --> 00:18:16,119 Speaker 3: think it's fun Travis that our groove designs are different 423 00:18:16,119 --> 00:18:18,520 Speaker 3: depending on the iron, you know, because their tour players 424 00:18:18,560 --> 00:18:21,240 Speaker 3: have given us some pretty nuanced feedback that they're looking 425 00:18:21,240 --> 00:18:23,719 Speaker 3: for slightly different things than this customer might be looking for. 426 00:18:24,000 --> 00:18:26,480 Speaker 1: The tour player says, they never hit in the rough, right, 427 00:18:26,600 --> 00:18:28,119 Speaker 1: so they want it to be out of the fairway. 428 00:18:28,160 --> 00:18:29,240 Speaker 1: They want to match the spin. 429 00:18:29,359 --> 00:18:30,879 Speaker 2: When you caddy with Marty, did he hit in the 430 00:18:30,920 --> 00:18:31,280 Speaker 2: rof ever? 431 00:18:31,560 --> 00:18:31,760 Speaker 1: Never? 432 00:18:31,880 --> 00:18:36,040 Speaker 2: Never? Yeah, No, that's it. It'd be silly. You've worked on 433 00:18:36,080 --> 00:18:38,320 Speaker 2: a lot of products in your time at Ping. Do 434 00:18:38,359 --> 00:18:40,359 Speaker 2: you have a product that was the most fun to 435 00:18:40,400 --> 00:18:42,879 Speaker 2: work on or one maybe that you're the most proud of. 436 00:18:44,480 --> 00:18:46,800 Speaker 1: I would say one of the ones, I mean we 437 00:18:46,840 --> 00:18:48,800 Speaker 1: worked on a long time, just well putter, Yeah, it 438 00:18:48,880 --> 00:18:51,920 Speaker 1: was really fun. Ye, commercial execution. I didn't feel like 439 00:18:51,960 --> 00:18:53,880 Speaker 1: it was the greatest challenging, but fun. 440 00:18:54,920 --> 00:18:56,480 Speaker 2: Was that the one that the shaft adjusted? 441 00:18:56,640 --> 00:18:56,960 Speaker 1: Yeah? 442 00:18:57,040 --> 00:18:58,760 Speaker 2: Yeah, I had one of those. For a long time, 443 00:18:58,840 --> 00:19:00,880 Speaker 2: I had a Scott Still I used for years. 444 00:19:00,760 --> 00:19:04,000 Speaker 1: Marty, Marty, when I first started up paying, he was 445 00:19:04,040 --> 00:19:06,720 Speaker 1: a director of productvelpment. I remember he gave me, I think, 446 00:19:06,760 --> 00:19:09,159 Speaker 1: just an extra credit project when you're thinking about it, 447 00:19:09,240 --> 00:19:11,400 Speaker 1: just go thinking about it. And I remember I had 448 00:19:11,440 --> 00:19:13,560 Speaker 1: my commute home was about twenty minutes each day, and 449 00:19:13,600 --> 00:19:15,359 Speaker 1: I had a full load of other work to do 450 00:19:15,520 --> 00:19:17,280 Speaker 1: at work. And then I remember getting into my car 451 00:19:17,320 --> 00:19:19,359 Speaker 1: every single day and thinking, I'm gonna work on that 452 00:19:19,400 --> 00:19:22,520 Speaker 1: extra credit project. And so I remember for months, truly months, 453 00:19:22,520 --> 00:19:24,840 Speaker 1: I would drive my commute home just thinking about it. 454 00:19:24,880 --> 00:19:27,639 Speaker 1: I get home message Marty what I thought about and 455 00:19:27,680 --> 00:19:29,399 Speaker 1: it came to it ended up coming to FIR and 456 00:19:29,400 --> 00:19:30,800 Speaker 1: it worked pretty well. So that was a really fun 457 00:19:30,840 --> 00:19:33,840 Speaker 1: one for me. I think I'm still intimately involved in 458 00:19:33,960 --> 00:19:37,119 Speaker 1: product development and product design, so I've worked. I'm working 459 00:19:37,280 --> 00:19:40,960 Speaker 1: currently on next products for next year and beyond. So 460 00:19:42,400 --> 00:19:44,640 Speaker 1: really excited about him. Can't talk about him right now, Yeah. 461 00:19:44,440 --> 00:19:46,640 Speaker 2: I mean I almost feel like you know you hear 462 00:19:46,680 --> 00:19:49,520 Speaker 2: about I mean somebody like you and you as well, Marty. 463 00:19:49,680 --> 00:19:52,600 Speaker 2: You hear about these actors that make a movie and 464 00:19:52,640 --> 00:19:54,880 Speaker 2: they finish it and they never want the movie, right 465 00:19:54,880 --> 00:19:57,000 Speaker 2: because they were involved in the you know, in the 466 00:19:57,040 --> 00:20:00,119 Speaker 2: background work, and it was months of their time. Are 467 00:20:00,119 --> 00:20:02,960 Speaker 2: you allowed to enjoy something like this that's coming out 468 00:20:02,960 --> 00:20:06,040 Speaker 2: to market while you're working on what the next iteration 469 00:20:06,160 --> 00:20:07,840 Speaker 2: is like? Are you allowing yourself to enjoy to go 470 00:20:07,880 --> 00:20:10,080 Speaker 2: out and plane with the new product or is your 471 00:20:10,080 --> 00:20:12,159 Speaker 2: mind always a product or two ahead? 472 00:20:13,680 --> 00:20:16,680 Speaker 1: Yeah, I would say My personal answer is it's it's 473 00:20:16,720 --> 00:20:20,080 Speaker 1: hard to sit here and think about this iron when 474 00:20:20,080 --> 00:20:22,640 Speaker 1: I know what's coming and I know what we have, 475 00:20:22,760 --> 00:20:26,040 Speaker 1: and our mantra is always to we will never release 476 00:20:26,080 --> 00:20:28,159 Speaker 1: a product unless it's better than the previous, right, So 477 00:20:28,560 --> 00:20:30,240 Speaker 1: I already know what we're working on in the in 478 00:20:30,280 --> 00:20:32,600 Speaker 1: our pipeline. And to think here, sitting here today like 479 00:20:32,640 --> 00:20:34,880 Speaker 1: this product is fantastic. I love it like it is. 480 00:20:34,960 --> 00:20:37,440 Speaker 1: It's truly fun to sit down, slow down, think about 481 00:20:37,440 --> 00:20:39,320 Speaker 1: this stuff because it's really a testament to what we've 482 00:20:39,359 --> 00:20:40,800 Speaker 1: been doing. But I already know what we. 483 00:20:40,840 --> 00:20:43,040 Speaker 2: Have coming too, so I know it's kind of a 484 00:20:43,119 --> 00:20:45,359 Speaker 2: yes and yes, yes and yes, yes and yes yes, Marty. 485 00:20:45,400 --> 00:20:46,800 Speaker 2: I mean, I mean, as somebody that still plays a 486 00:20:46,800 --> 00:20:49,960 Speaker 2: ton of competitive golf, how does your mind work when 487 00:20:50,040 --> 00:20:52,119 Speaker 2: maybe something's coming that you know you're gonna want to 488 00:20:52,240 --> 00:20:54,479 Speaker 2: game when it comes out, but obviously you know it's 489 00:20:54,520 --> 00:20:56,360 Speaker 2: not gonna come out for six months, eight months a year. 490 00:20:56,480 --> 00:20:59,680 Speaker 3: Yeah. No, it is challenging. I mean, like, for example, 491 00:20:59,760 --> 00:21:02,679 Speaker 3: before for the IDI came out, I was playing the 492 00:21:02,680 --> 00:21:06,480 Speaker 3: I five thirty four Iron is my IDI club, you know, 493 00:21:06,520 --> 00:21:08,440 Speaker 3: and I was like, Oh, I can't wait to get 494 00:21:08,440 --> 00:21:11,480 Speaker 3: that one in the bag. So but that's what keeps 495 00:21:12,080 --> 00:21:15,439 Speaker 3: that's what keeps the machine running, is that there's always 496 00:21:15,480 --> 00:21:17,560 Speaker 3: problems to solve. I think what's fun about talking to 497 00:21:17,600 --> 00:21:21,200 Speaker 3: Travis is you can sense the excitement about that We're 498 00:21:21,240 --> 00:21:23,600 Speaker 3: not done. We're not even close to done, right. It's 499 00:21:23,640 --> 00:21:26,440 Speaker 3: like the amount of innovation we have going across different spectrums, 500 00:21:26,640 --> 00:21:30,080 Speaker 3: whether it's materials, manufacturing, design, what have you. It's just 501 00:21:30,119 --> 00:21:32,680 Speaker 3: super exciting time, right, not even close to done. 502 00:21:32,880 --> 00:21:35,119 Speaker 2: Travis. Do we miss anything on I five forty anything 503 00:21:35,119 --> 00:21:35,920 Speaker 2: else you got for us? 504 00:21:36,000 --> 00:21:37,440 Speaker 1: Yeah? 505 00:21:37,560 --> 00:21:39,600 Speaker 3: I want to know how they fly. We talked all 506 00:21:39,640 --> 00:21:43,040 Speaker 3: about the tech Travis, Hey sow over their Hey, when 507 00:21:43,080 --> 00:21:44,879 Speaker 3: golfers go out and hit this club, what's it going 508 00:21:44,920 --> 00:21:45,119 Speaker 3: to do? 509 00:21:45,680 --> 00:21:48,639 Speaker 1: Our goal with this product is delivered distance, but with 510 00:21:48,720 --> 00:21:51,320 Speaker 1: stopping power. We wanted to go high, and we think 511 00:21:51,359 --> 00:21:54,200 Speaker 1: that really good proxy for stopping power. It's a distance 512 00:21:54,200 --> 00:21:55,920 Speaker 1: iron right, That is the number one thing is that 513 00:21:56,080 --> 00:21:59,000 Speaker 1: bal needs to go far. But at ping we want 514 00:21:59,040 --> 00:22:01,200 Speaker 1: to make sure you can play with it. It's great 515 00:22:01,200 --> 00:22:02,680 Speaker 1: to win in the fitting bay, but if you're gonna 516 00:22:02,680 --> 00:22:04,280 Speaker 1: go play on the course and it can't hold a green, 517 00:22:04,840 --> 00:22:07,600 Speaker 1: you're doing a disservice to our consumer. So all the 518 00:22:07,600 --> 00:22:11,480 Speaker 1: technologies covered cavity, the inner air, the tungsten waiting, kind 519 00:22:11,480 --> 00:22:14,520 Speaker 1: of the size and shaping refinements really to drive CG down, 520 00:22:14,560 --> 00:22:16,240 Speaker 1: like we talked about, but why are you doing that 521 00:22:16,520 --> 00:22:18,960 Speaker 1: to lower CG gets the ball in the air, and 522 00:22:19,040 --> 00:22:23,040 Speaker 1: so we've made some length changes. We've made CG improvements 523 00:22:23,080 --> 00:22:26,440 Speaker 1: to get that ball in the air and CG height 524 00:22:26,720 --> 00:22:29,960 Speaker 1: or sorry max height of how high a ball can 525 00:22:30,000 --> 00:22:33,359 Speaker 1: fly is a really good proxy for how soft it 526 00:22:33,359 --> 00:22:35,040 Speaker 1: will wink. Absolutely right, the higher you can get the 527 00:22:35,040 --> 00:22:36,760 Speaker 1: ball in the air, the softer is gonna land. So 528 00:22:36,760 --> 00:22:38,320 Speaker 1: that's the thing is we want to get distance here. 529 00:22:38,440 --> 00:22:40,680 Speaker 1: But we also wanted a big metric for us, working 530 00:22:40,680 --> 00:22:41,960 Speaker 1: with Marty and the fitting team, was how do we 531 00:22:41,960 --> 00:22:42,480 Speaker 1: get more height? 532 00:22:42,840 --> 00:22:43,000 Speaker 2: Right? 533 00:22:43,040 --> 00:22:44,560 Speaker 1: We know people need to gap these and need to 534 00:22:44,560 --> 00:22:47,680 Speaker 1: be able to play these. So yeah, it's gonna be 535 00:22:47,720 --> 00:22:49,679 Speaker 1: distance with with stopping power. 536 00:22:49,480 --> 00:22:51,640 Speaker 3: And the long irons are a little longer length, little 537 00:22:51,720 --> 00:22:54,120 Speaker 3: nuanced piece. But let's talk a little bit about that drama. 538 00:22:54,280 --> 00:22:57,040 Speaker 1: So Arcostata is a really good resource for us to 539 00:22:57,080 --> 00:23:00,040 Speaker 1: go look at insights, how is our product performing. You 540 00:23:00,080 --> 00:23:02,280 Speaker 1: get a lot of really cool gapping analyses from Marcos, 541 00:23:02,320 --> 00:23:04,560 Speaker 1: so we'll see, Hey, the people that play the I 542 00:23:04,640 --> 00:23:07,240 Speaker 1: five point thirty, for example, they're struggling to gap their 543 00:23:07,280 --> 00:23:08,720 Speaker 1: long irons. If they're going to play a four or 544 00:23:08,800 --> 00:23:11,880 Speaker 1: five of six going into their seven, we can see 545 00:23:11,920 --> 00:23:14,480 Speaker 1: the gaps that they have. And so you'd say, like 546 00:23:14,960 --> 00:23:17,000 Speaker 1: a typical gap would be like twelve yards per club 547 00:23:17,119 --> 00:23:19,320 Speaker 1: twelve to fifteen yards per club, depending on how fast 548 00:23:19,320 --> 00:23:22,760 Speaker 1: you are, And we'll see if those gaps start to 549 00:23:22,760 --> 00:23:26,640 Speaker 1: shrink down to eight six four. We need to find 550 00:23:26,640 --> 00:23:28,679 Speaker 1: a way to get those long irons to go a 551 00:23:28,680 --> 00:23:30,159 Speaker 1: little bit higher, a little bit farther, stay in the 552 00:23:30,200 --> 00:23:32,600 Speaker 1: air a little bit longer, and so ceg improvements have 553 00:23:32,640 --> 00:23:34,520 Speaker 1: been great for that. Tungsten has been great for that, 554 00:23:34,840 --> 00:23:37,360 Speaker 1: but also making the irons a little bit longer. If 555 00:23:37,359 --> 00:23:39,040 Speaker 1: we can add a little bit of length, knowing we're 556 00:23:39,080 --> 00:23:41,920 Speaker 1: in a really stable position for MOI, these are really 557 00:23:41,960 --> 00:23:44,399 Speaker 1: forgiving irons. At the same time that if we can 558 00:23:44,440 --> 00:23:46,000 Speaker 1: add a little bit of length, you get a little 559 00:23:46,040 --> 00:23:48,639 Speaker 1: bit more clubhead speed. Therefore a little bit more ball speed, 560 00:23:48,800 --> 00:23:51,000 Speaker 1: a little bit higher launch angle. It'll go a little 561 00:23:51,000 --> 00:23:53,160 Speaker 1: bit higher overall to help the ball stay in the air. 562 00:23:53,359 --> 00:23:55,119 Speaker 1: And what that gives the consumer if it says it 563 00:23:55,119 --> 00:23:57,040 Speaker 1: a little bit longer, it goes a little bit farther 564 00:23:57,080 --> 00:23:58,280 Speaker 1: into gapping is a little bit. 565 00:23:58,480 --> 00:24:00,560 Speaker 3: So the seven irons the same length, same length, and 566 00:24:00,600 --> 00:24:02,080 Speaker 3: then what is the change from there. 567 00:24:01,960 --> 00:24:05,440 Speaker 1: To the So traditionally on our players irons, we've gone 568 00:24:05,480 --> 00:24:08,159 Speaker 1: a half inch between each club. So seven iron is 569 00:24:08,200 --> 00:24:10,800 Speaker 1: thirty seven, your six irons thirty seven and a half. 570 00:24:10,840 --> 00:24:12,960 Speaker 1: We go half an inch longer. On these we go 571 00:24:13,800 --> 00:24:15,600 Speaker 1: five eighths of an inch longer. So it doesn't sound 572 00:24:15,600 --> 00:24:17,840 Speaker 1: like a lot an eighth of an inch more, yep, 573 00:24:17,920 --> 00:24:20,240 Speaker 1: So this seven iron is still thirty seven. Then we 574 00:24:20,280 --> 00:24:23,280 Speaker 1: go thirty seven and five eighths, okay, and then thirty 575 00:24:23,320 --> 00:24:24,919 Speaker 1: eight and a half, and so you at the end 576 00:24:24,960 --> 00:24:26,520 Speaker 1: of the set you end up getting, yeah, three eighths 577 00:24:26,520 --> 00:24:30,159 Speaker 1: of an inch more length, but we do it progressively 578 00:24:30,200 --> 00:24:31,879 Speaker 1: so it doesn't seem like it's going to hit you 579 00:24:31,920 --> 00:24:34,199 Speaker 1: in the face. Nice. This iron's no out of nowhere, 580 00:24:34,280 --> 00:24:35,560 Speaker 1: a lot longer than the previous. 581 00:24:35,600 --> 00:24:39,159 Speaker 2: So, Travis, we see so many mixed bags across the 582 00:24:39,160 --> 00:24:41,160 Speaker 2: board now, especially on tour these days. We you see 583 00:24:41,160 --> 00:24:43,560 Speaker 2: five forty in the bag of a PGA Tour player 584 00:24:43,600 --> 00:24:44,240 Speaker 2: this year, you think. 585 00:24:44,240 --> 00:24:46,040 Speaker 1: Yeah, I think so. I think it's going to compete 586 00:24:46,080 --> 00:24:49,600 Speaker 1: with Idi. IDI so far has been extremely popular for 587 00:24:49,680 --> 00:24:53,040 Speaker 1: us as those long iron kind of the replacement or 588 00:24:53,920 --> 00:24:56,720 Speaker 1: bridging to their their longest Ferrey would. I think we're 589 00:24:56,720 --> 00:24:59,359 Speaker 1: going to see some LPGA tours. Speaking to your days 590 00:24:59,359 --> 00:25:01,800 Speaker 1: out there, Uh, it's been a really popular iron out 591 00:25:01,800 --> 00:25:04,720 Speaker 1: there because it is a distance folks iron that those 592 00:25:05,280 --> 00:25:07,200 Speaker 1: ladies out there, a lot of them need a little 593 00:25:07,200 --> 00:25:09,200 Speaker 1: bit more help with distance. I think on PGA Tour 594 00:25:09,240 --> 00:25:11,800 Speaker 1: you might see some long irons, but I think that's 595 00:25:11,800 --> 00:25:13,520 Speaker 1: the beauty of having Idi in that space as well 596 00:25:13,560 --> 00:25:15,840 Speaker 1: as that it hits the bill for exactly what they want. 597 00:25:16,160 --> 00:25:17,720 Speaker 1: This is just going to be a great offering for 598 00:25:17,760 --> 00:25:18,360 Speaker 1: the entire set. 599 00:25:18,440 --> 00:25:20,680 Speaker 2: Yeah, it looks it looks awesome. We started talking about 600 00:25:20,680 --> 00:25:22,680 Speaker 2: Caddy and so Marty, I'm gonna give you the floor 601 00:25:22,680 --> 00:25:26,119 Speaker 2: as we close, just a little. You can say both 602 00:25:26,119 --> 00:25:28,800 Speaker 2: positives and critiques of Travis when he was looping. 603 00:25:30,280 --> 00:25:34,760 Speaker 3: He kept up super fast, didn't risk getting me any 604 00:25:35,480 --> 00:25:37,320 Speaker 3: You didn't have to pay any money or no fines, 605 00:25:37,880 --> 00:25:43,000 Speaker 3: because when when you're not on the tour and I 606 00:25:43,040 --> 00:25:45,600 Speaker 3: haven't made a lot of cuts out there, I didn't 607 00:25:45,600 --> 00:25:47,280 Speaker 3: want to get fined and not make the cut that 608 00:25:47,280 --> 00:25:48,120 Speaker 3: would have That would have been. 609 00:25:48,080 --> 00:25:51,080 Speaker 2: A big plus. Maybe maybe on the bag once again. 610 00:25:51,119 --> 00:25:54,240 Speaker 2: Plus we had a fantastic again Travis always appreciate the 611 00:25:54,280 --> 00:25:56,080 Speaker 2: time of man. Thanks so much. This is the Ping 612 00:25:56,200 --> 00:26:00,399 Speaker 2: Proving Grounds podcast