1 00:00:00,240 --> 00:00:02,080 Speaker 1: Oh yeahm hint. I just want to give you a 2 00:00:02,160 --> 00:00:05,000 Speaker 1: heads up. The program you are about to hear may 3 00:00:05,080 --> 00:00:08,680 Speaker 1: have some explicit language, it may not. It also depends 4 00:00:08,720 --> 00:00:11,280 Speaker 1: on where the vibes and the spirit leads us. Hope 5 00:00:11,320 --> 00:00:20,040 Speaker 1: you enjoy Welcome to Monita, a deep dive into the 6 00:00:20,120 --> 00:00:23,360 Speaker 1: Latin X experience. With Morenita, we want to create a 7 00:00:23,400 --> 00:00:26,760 Speaker 1: community and a shared space with you while sharing knowledge 8 00:00:26,760 --> 00:00:30,560 Speaker 1: and inspiration. This show is about celebrating our culture with 9 00:00:30,680 --> 00:00:34,640 Speaker 1: guests who exemplify the best of us. I'm Darylene Castillo, 10 00:00:35,440 --> 00:00:48,960 Speaker 1: Vito Saludoshin Mosa Mihina and Happy latin X Latina Hispanic. 11 00:00:49,320 --> 00:00:54,440 Speaker 1: However you identify Heritage month here on Morenita, you know 12 00:00:54,680 --> 00:00:59,520 Speaker 1: we're all about celebrating the nuances of Latinita, and these 13 00:00:59,600 --> 00:01:03,640 Speaker 1: next episodes will be no different. Yes we are loud, 14 00:01:03,760 --> 00:01:06,600 Speaker 1: and yes we are proud, but there's so much more 15 00:01:06,680 --> 00:01:09,000 Speaker 1: to us than that. We will be sitting down and 16 00:01:09,160 --> 00:01:12,280 Speaker 1: chatting with different members of the community that are doing 17 00:01:12,440 --> 00:01:16,480 Speaker 1: the dang thing and making us even prouder. We chose 18 00:01:16,600 --> 00:01:19,840 Speaker 1: this specific group of people to highlight for this special 19 00:01:19,920 --> 00:01:23,360 Speaker 1: month because they all bring something a bit different to 20 00:01:23,440 --> 00:01:26,560 Speaker 1: the table. The lineup we have for you guys, is 21 00:01:26,720 --> 00:01:29,520 Speaker 1: truly an incredible one. I also want to let you 22 00:01:29,600 --> 00:01:31,800 Speaker 1: know that this month, not only are we bringing the 23 00:01:31,920 --> 00:01:35,639 Speaker 1: extra cuss song to these episodes, we are highlighting daily 24 00:01:35,760 --> 00:01:40,920 Speaker 1: on our Instagram page more podcast special Latino businesses to 25 00:01:41,040 --> 00:01:44,080 Speaker 1: support and show love to head to the page to 26 00:01:44,240 --> 00:01:49,320 Speaker 1: check out the daily drops handle Name podcast me hint 27 00:01:49,400 --> 00:01:54,040 Speaker 1: that today is an extra extra special episode because we 28 00:01:54,280 --> 00:01:58,960 Speaker 1: have the Queen herself, the Queen of Curls, the founder 29 00:01:59,080 --> 00:02:04,680 Speaker 1: and CEO of Risa's Curls, Julisa Brado. Now, if you're 30 00:02:04,720 --> 00:02:07,600 Speaker 1: a curly hair pal like me and some folks on 31 00:02:07,680 --> 00:02:11,560 Speaker 1: the Modema team, you've heard the name Julisa Brado and 32 00:02:12,160 --> 00:02:15,079 Speaker 1: you've heard of Risos. The brand is in some of 33 00:02:15,160 --> 00:02:19,639 Speaker 1: your favorite stores like Target and Ultra Beauty. If you 34 00:02:19,800 --> 00:02:22,800 Speaker 1: are a curly hair pal who hasn't heard of Risos, 35 00:02:23,200 --> 00:02:26,680 Speaker 1: you're welcome ahead of time. Or if you are someone 36 00:02:26,840 --> 00:02:30,240 Speaker 1: who has maybe just a little bit of hesitation about 37 00:02:30,360 --> 00:02:33,480 Speaker 1: curly hair, or maybe you just aren't sure if the 38 00:02:33,639 --> 00:02:36,679 Speaker 1: natural hair path is for you, or if you just 39 00:02:36,800 --> 00:02:39,640 Speaker 1: want to know about the process and you're still married 40 00:02:39,760 --> 00:02:44,799 Speaker 1: to your blanchat, this episode is most definitely for you. 41 00:02:45,760 --> 00:02:48,959 Speaker 1: Hair is important. Let's all be very clear about that. 42 00:02:49,440 --> 00:02:53,359 Speaker 1: The salon was the mecca for me growing up. I 43 00:02:53,480 --> 00:02:56,040 Speaker 1: mean it was the first place you went to before 44 00:02:56,200 --> 00:03:01,400 Speaker 1: stepping on the block. Now being Latina, I've heard the 45 00:03:01,639 --> 00:03:07,840 Speaker 1: term belo malo bahon my entire life. Belomalo translates to 46 00:03:07,960 --> 00:03:11,440 Speaker 1: bad hair, because curly hair was always sitting in that 47 00:03:11,639 --> 00:03:16,239 Speaker 1: category until the trend setters and game changers of the 48 00:03:16,360 --> 00:03:20,680 Speaker 1: curls like Julisa Brado came along. Julisa has always been 49 00:03:20,800 --> 00:03:24,520 Speaker 1: a trend setter with a passion for hair and knowledge. 50 00:03:25,000 --> 00:03:28,359 Speaker 1: In this interview, Julisa and I talk about her journey 51 00:03:28,440 --> 00:03:32,960 Speaker 1: to Riso's, but also the importance of knowledge about hair. 52 00:03:33,680 --> 00:03:37,600 Speaker 1: Not only curls, y'all, we talk about all types of hair. 53 00:03:38,320 --> 00:03:42,480 Speaker 1: Julisa's goal is to spread knowledge about hair and care 54 00:03:42,600 --> 00:03:46,600 Speaker 1: for it, because, after all, hair is not just hair, 55 00:03:47,360 --> 00:04:03,120 Speaker 1: it's your crown. Fane veto. Today we have Nina, Okay, 56 00:04:03,760 --> 00:04:07,360 Speaker 1: we have Julisa and I am. I would be lying 57 00:04:07,400 --> 00:04:09,200 Speaker 1: if I said I was in fan girling right now. 58 00:04:11,120 --> 00:04:12,720 Speaker 1: But welcome to what I meat that we are so 59 00:04:12,880 --> 00:04:15,920 Speaker 1: excited to have you and talk all things about curly 60 00:04:16,040 --> 00:04:20,400 Speaker 1: hair from my fellow curly hair folks out there. UM, welcome, 61 00:04:20,839 --> 00:04:24,480 Speaker 1: thank you, thank you so much. Your girls are popping. Girl. 62 00:04:24,640 --> 00:04:28,360 Speaker 1: I'm I'm done, girly done right now. I mean it's 63 00:04:28,360 --> 00:04:30,720 Speaker 1: all thanks to you and a beautiful product that you've 64 00:04:30,720 --> 00:04:34,880 Speaker 1: created that I've been a fan of for now five years. 65 00:04:34,920 --> 00:04:36,760 Speaker 1: I don't know if you know this, So I reached 66 00:04:36,800 --> 00:04:39,560 Speaker 1: out to and they like you, You're so busy and like, 67 00:04:39,720 --> 00:04:42,320 Speaker 1: you know, I know you don't probably run like every 68 00:04:42,400 --> 00:04:45,919 Speaker 1: aspect of your social media, but I was. I'm an 69 00:04:45,960 --> 00:04:49,080 Speaker 1: actress and I was in a show called Hambleton's and UM. 70 00:04:49,720 --> 00:04:53,919 Speaker 1: I literally brought your product in UM and was introduced 71 00:04:55,040 --> 00:04:58,359 Speaker 1: to your product because a hair person on the team 72 00:04:58,480 --> 00:05:00,280 Speaker 1: was like, have you heard of this produc B And 73 00:05:00,360 --> 00:05:02,760 Speaker 1: I was like no, my god. He gave me like 74 00:05:02,800 --> 00:05:06,160 Speaker 1: a bottle to take home, and then I literally began 75 00:05:06,640 --> 00:05:10,320 Speaker 1: taking your resols to every single like Hamilton's Towering Place, 76 00:05:10,400 --> 00:05:11,720 Speaker 1: and I was like, we need to start using this. 77 00:05:11,839 --> 00:05:14,719 Speaker 1: This is like life changing, Like it's a fuddle Latina, 78 00:05:14,960 --> 00:05:17,200 Speaker 1: like this was the CEO of this and it's like 79 00:05:17,440 --> 00:05:20,240 Speaker 1: it done concredible wonders to my hair because I could 80 00:05:20,320 --> 00:05:23,720 Speaker 1: never find products that I loved and that worked for 81 00:05:23,839 --> 00:05:26,360 Speaker 1: my hair because my hair was not like you know, 82 00:05:26,440 --> 00:05:29,520 Speaker 1: it wasn't like super kinky or super like thick. So 83 00:05:29,640 --> 00:05:31,840 Speaker 1: like then there's some products that were too oily for me, 84 00:05:32,000 --> 00:05:33,920 Speaker 1: too heavy, and then there were ones that were just 85 00:05:34,080 --> 00:05:37,280 Speaker 1: not really like doing it. And your product was the 86 00:05:37,360 --> 00:05:42,240 Speaker 1: first product that I spoke my hair's language. Oh my god, 87 00:05:42,520 --> 00:05:45,520 Speaker 1: I'm so honored. I'm also a huge fan of Hamilton's. 88 00:05:47,000 --> 00:05:52,360 Speaker 1: So you became like Resos became the curly hair product 89 00:05:52,800 --> 00:05:54,880 Speaker 1: that they were started using on all the wigs that 90 00:05:55,000 --> 00:05:58,040 Speaker 1: we had. Because I have to tell you Julys and 91 00:05:58,200 --> 00:06:01,240 Speaker 1: like being an actor and being an Afro Latina actress 92 00:06:01,279 --> 00:06:04,800 Speaker 1: with curly hair in this industry, it's been a journey 93 00:06:04,880 --> 00:06:06,840 Speaker 1: and I have to just be real because a lot 94 00:06:06,920 --> 00:06:08,680 Speaker 1: of people just don't know what to do with our hair. 95 00:06:09,120 --> 00:06:11,640 Speaker 1: And I'm even speaking about this like from the black 96 00:06:11,720 --> 00:06:14,240 Speaker 1: experience as well, that some of my black friends and 97 00:06:14,240 --> 00:06:16,120 Speaker 1: my African American friends have had a lot of issues 98 00:06:16,160 --> 00:06:19,520 Speaker 1: with hair, and it's always like our hair is the 99 00:06:19,680 --> 00:06:29,120 Speaker 1: second thought because it's complicated, right, it's itacy and when 100 00:06:29,160 --> 00:06:32,080 Speaker 1: you walk in a room, like there will be shows 101 00:06:32,160 --> 00:06:34,800 Speaker 1: and TV sets that I've been on and shows that 102 00:06:34,880 --> 00:06:36,680 Speaker 1: I've done where I have to do my own hair 103 00:06:38,480 --> 00:06:40,840 Speaker 1: over here with the straight thin hair is getting like 104 00:06:41,440 --> 00:06:44,400 Speaker 1: her hair blaw drug and the whole lamp team. And 105 00:06:44,520 --> 00:06:46,640 Speaker 1: I can't count on my hands how many times it's 106 00:06:46,640 --> 00:06:48,360 Speaker 1: happened where it's like, no, I just got it. I'll 107 00:06:48,400 --> 00:06:50,520 Speaker 1: do it like you know, because then I'll be coming 108 00:06:50,560 --> 00:06:55,159 Speaker 1: out looking all crazy. And wow, It's been a huge 109 00:06:55,160 --> 00:06:58,880 Speaker 1: effect on me. And now that you know, after COVID 110 00:06:59,000 --> 00:07:01,600 Speaker 1: and after some of like the things that have been 111 00:07:01,600 --> 00:07:03,800 Speaker 1: brought to light in the industry, you know, people are 112 00:07:03,880 --> 00:07:07,200 Speaker 1: trying harder and it's great. So seeing your product and 113 00:07:07,279 --> 00:07:09,480 Speaker 1: introducing your products into rooms like that has been like 114 00:07:09,720 --> 00:07:13,720 Speaker 1: one of my missions. Like literally, in this country, you 115 00:07:13,840 --> 00:07:17,120 Speaker 1: can go and be a licensed cosmetologist and all you 116 00:07:17,200 --> 00:07:20,400 Speaker 1: have to learn about textured hair is how to like 117 00:07:20,600 --> 00:07:24,440 Speaker 1: burn it straight, and you always everything that you learn 118 00:07:25,200 --> 00:07:29,760 Speaker 1: is always like specific to non textured hair. And then 119 00:07:29,800 --> 00:07:34,240 Speaker 1: a lot of these stylists were expressing that they if 120 00:07:34,360 --> 00:07:39,160 Speaker 1: they want to learn um about specifically textured hair, they 121 00:07:39,240 --> 00:07:41,640 Speaker 1: have to like out of their own pocket. They have 122 00:07:41,760 --> 00:07:44,480 Speaker 1: to go and seek these places and it's just like 123 00:07:45,160 --> 00:07:47,320 Speaker 1: you know what I mean, it's like so backwards, and 124 00:07:47,920 --> 00:07:53,680 Speaker 1: even to get booked for you know, different styling hair shoots, whatever. 125 00:07:53,880 --> 00:07:57,800 Speaker 1: Like it's just like a really backwards system that has 126 00:07:57,880 --> 00:08:02,600 Speaker 1: been created that just really called out our society as 127 00:08:02,600 --> 00:08:05,920 Speaker 1: a whole. And how much like you said, like you know, 128 00:08:06,200 --> 00:08:09,840 Speaker 1: especially the black experience here in this country, but it's 129 00:08:09,880 --> 00:08:12,920 Speaker 1: like it trickles down to like so many other aspects 130 00:08:12,920 --> 00:08:16,960 Speaker 1: of our society in which um, it's been so normalized, 131 00:08:17,000 --> 00:08:20,080 Speaker 1: like that Eurocentric standard of beauty, and I have to admit, 132 00:08:20,200 --> 00:08:22,920 Speaker 1: like it still is triggering, you know, when I go 133 00:08:23,120 --> 00:08:26,080 Speaker 1: to a set, I still like to this day, I 134 00:08:26,120 --> 00:08:28,400 Speaker 1: will always bring my curly hair products because you just 135 00:08:28,520 --> 00:08:31,800 Speaker 1: never know. And I will always bring my foundation, like 136 00:08:31,960 --> 00:08:34,559 Speaker 1: my skin tone foundation, because again you just never know. 137 00:08:35,080 --> 00:08:37,360 Speaker 1: It's like this thing in the beauty world where it's 138 00:08:37,440 --> 00:08:42,320 Speaker 1: just constantly being that kind of problem child. If I can, 139 00:08:42,480 --> 00:08:44,800 Speaker 1: if I can go deeper, and then connecting that with 140 00:08:45,040 --> 00:08:47,520 Speaker 1: like we can kind of switch gears a little bit here, 141 00:08:47,559 --> 00:08:50,640 Speaker 1: but connecting that to the culture that we come from 142 00:08:50,800 --> 00:08:57,520 Speaker 1: and my trauma within my Dominican culture of it and 143 00:08:58,080 --> 00:09:00,439 Speaker 1: um and all of that and on to sleep to 144 00:09:00,520 --> 00:09:04,360 Speaker 1: this day still dealing with some of that and to 145 00:09:04,520 --> 00:09:06,640 Speaker 1: this day still being one of the few people my 146 00:09:06,800 --> 00:09:25,040 Speaker 1: family that wears their hair curly. Wow, I'm curious what 147 00:09:25,400 --> 00:09:29,079 Speaker 1: began this hair journey for you if our listeners don't know, 148 00:09:29,440 --> 00:09:32,160 Speaker 1: because I follow you and I love you. I know 149 00:09:32,320 --> 00:09:35,360 Speaker 1: you come from a business background, tech savvy, you have 150 00:09:35,480 --> 00:09:38,600 Speaker 1: a hustle and a grind in your family, and I'm 151 00:09:38,720 --> 00:09:42,880 Speaker 1: curious for you, what was it that ignited you to hair? 152 00:09:43,240 --> 00:09:45,920 Speaker 1: Did you go through your own traumas, was it something 153 00:09:46,000 --> 00:09:49,439 Speaker 1: that you just always felt a passion for. Yeah, so 154 00:09:50,000 --> 00:09:53,760 Speaker 1: I've always been drawn to hair, like my entire life, 155 00:09:54,120 --> 00:09:56,360 Speaker 1: and then something that I feel like it's very popular 156 00:09:56,480 --> 00:09:59,200 Speaker 1: in like low income growing up in low income communities, 157 00:09:59,200 --> 00:10:02,079 Speaker 1: immigrant community these is like everybody kind of has like 158 00:10:02,160 --> 00:10:04,439 Speaker 1: a little hustle, you know what I mean, even when 159 00:10:04,480 --> 00:10:09,160 Speaker 1: you're literally like thirteen fourteen years old. So within us, 160 00:10:09,400 --> 00:10:11,240 Speaker 1: it was like I was a hair girl. I had 161 00:10:11,240 --> 00:10:13,840 Speaker 1: a cousin that was like the makeup girl. Another one 162 00:10:13,880 --> 00:10:16,360 Speaker 1: would be like the eyebrows girl. Somebody else is like 163 00:10:16,440 --> 00:10:19,040 Speaker 1: kind of like the stylist. So whenever we would have 164 00:10:19,679 --> 00:10:22,640 Speaker 1: like family events, like because I think something very immigrated, 165 00:10:22,679 --> 00:10:25,920 Speaker 1: like there's always cultural events. There's always like some kind 166 00:10:25,960 --> 00:10:32,160 Speaker 1: of like wedding this that always something going on exactly 167 00:10:32,880 --> 00:10:34,640 Speaker 1: especially back then when I was like younger, I grew 168 00:10:34,720 --> 00:10:36,840 Speaker 1: up in like just one apartment building, like every unit 169 00:10:36,920 --> 00:10:39,959 Speaker 1: was a family member. So like growing up in these environments, 170 00:10:40,040 --> 00:10:42,280 Speaker 1: like just because we didn't have money did not mean 171 00:10:42,320 --> 00:10:44,880 Speaker 1: we're about to not look fly every single one of 172 00:10:44,920 --> 00:10:48,240 Speaker 1: these events. It's like if we only had twenty dollars, like, 173 00:10:48,320 --> 00:10:51,240 Speaker 1: we're gonna get creative. We're going to share these skills 174 00:10:51,559 --> 00:10:54,480 Speaker 1: and help each other. So I grew up learning how 175 00:10:54,520 --> 00:10:58,600 Speaker 1: to style hair from like the free practice I got 176 00:10:58,920 --> 00:11:02,240 Speaker 1: from style like all my cousin's hair, my family's hair, 177 00:11:02,679 --> 00:11:06,760 Speaker 1: my friend's hair like, and their texture would vary from 178 00:11:06,880 --> 00:11:12,920 Speaker 1: like wavy to very tight coils um. So it was 179 00:11:13,040 --> 00:11:17,520 Speaker 1: just like such a variety of textures and and obviously 180 00:11:17,640 --> 00:11:19,559 Speaker 1: also with my own hair, like I would try to 181 00:11:19,559 --> 00:11:21,679 Speaker 1: style my own air too. But more than anything, I 182 00:11:21,760 --> 00:11:25,360 Speaker 1: think my understanding of scalp and hair and all of 183 00:11:25,440 --> 00:11:30,400 Speaker 1: that came from not only you know, um learnings that 184 00:11:30,520 --> 00:11:33,319 Speaker 1: I were passed onto me through like my grandmother and 185 00:11:33,520 --> 00:11:37,240 Speaker 1: my mom and my family members, but I got that 186 00:11:37,400 --> 00:11:40,920 Speaker 1: experience by actually putting my hands and fingers in hair 187 00:11:41,640 --> 00:11:44,079 Speaker 1: and and doing hair. And I think that for me, 188 00:11:44,400 --> 00:11:47,280 Speaker 1: it was something that always came natural, like I've always 189 00:11:47,320 --> 00:11:50,400 Speaker 1: been good at like like if someone needed a really 190 00:11:50,440 --> 00:11:52,240 Speaker 1: tight pony til, I could do that. Like back then, 191 00:11:52,360 --> 00:11:54,360 Speaker 1: what was really popular everyone asked me for was tho 192 00:11:54,400 --> 00:11:57,000 Speaker 1: selina updue. So remember those up dudes that were like 193 00:11:57,160 --> 00:11:59,920 Speaker 1: really like huge and then they'll have like the little 194 00:12:00,120 --> 00:12:02,800 Speaker 1: rolls everywhere or like or you would do like the 195 00:12:02,880 --> 00:12:06,719 Speaker 1: toys here and like something else. So um, that was 196 00:12:06,800 --> 00:12:09,320 Speaker 1: a lot of what what you know, I would style. 197 00:12:09,880 --> 00:12:12,040 Speaker 1: And then even throughout high school, like when I was 198 00:12:12,080 --> 00:12:15,960 Speaker 1: a freshman come homecoming prompt season, all the seniors would 199 00:12:15,960 --> 00:12:17,559 Speaker 1: book me to do their hair. Like I was like 200 00:12:17,679 --> 00:12:22,719 Speaker 1: book I'm busy smiling hair. So when I, UM, when 201 00:12:22,760 --> 00:12:26,520 Speaker 1: I started like wanting to learn how to work more 202 00:12:26,600 --> 00:12:31,920 Speaker 1: with natural hair, um and how to like wear how 203 00:12:32,000 --> 00:12:35,360 Speaker 1: to like understand how to wear hair naturally, was because 204 00:12:35,840 --> 00:12:38,240 Speaker 1: literally everyone's here what I was doing. Like there were 205 00:12:38,240 --> 00:12:40,719 Speaker 1: all people of color, like everyone had some kind of 206 00:12:40,800 --> 00:12:46,400 Speaker 1: texture to their hair, and um, like we were all straight, 207 00:12:46,520 --> 00:12:48,559 Speaker 1: like we a time we would leave it down. We 208 00:12:48,600 --> 00:12:52,319 Speaker 1: were all straining it. So I just I and I 209 00:12:52,480 --> 00:12:55,120 Speaker 1: saw how much it was like getting damaged. I would 210 00:12:55,240 --> 00:12:58,360 Speaker 1: see how you know, all of these effects to it, 211 00:12:58,600 --> 00:13:02,440 Speaker 1: and um, you know something. Another another thing that's very 212 00:13:02,559 --> 00:13:06,439 Speaker 1: much an immigrant thing is like in a lot of 213 00:13:06,480 --> 00:13:10,679 Speaker 1: these immigrant communities, especially like our grandparents and other people 214 00:13:10,920 --> 00:13:14,440 Speaker 1: when they were their own country. Um, that whole idea 215 00:13:14,480 --> 00:13:18,800 Speaker 1: of thinking that uh natural like um, you know, holistic 216 00:13:19,160 --> 00:13:22,360 Speaker 1: medicine and natural healing and all of that is like 217 00:13:22,440 --> 00:13:24,199 Speaker 1: a Western thing Like no, no, no, no, that was 218 00:13:24,280 --> 00:13:28,480 Speaker 1: like their only form, like that was the only source 219 00:13:28,640 --> 00:13:32,040 Speaker 1: of healing, source of self care of all these things 220 00:13:32,120 --> 00:13:35,240 Speaker 1: that they have. It's not like they had like these 221 00:13:35,400 --> 00:13:38,640 Speaker 1: the luxury of having, you know, all of these stores 222 00:13:38,679 --> 00:13:40,120 Speaker 1: and things that they would go and by like a 223 00:13:40,200 --> 00:13:43,600 Speaker 1: Sephora or something, you know. So I think a lot 224 00:13:43,679 --> 00:13:47,559 Speaker 1: of the learnings I had came from that and understanding 225 00:13:47,760 --> 00:13:51,559 Speaker 1: of looking at plants and herbs and and and all 226 00:13:51,600 --> 00:13:53,959 Speaker 1: of these different things as medicine and not just as 227 00:13:54,040 --> 00:13:57,720 Speaker 1: like you know, as a second thought. So that's kind 228 00:13:57,760 --> 00:13:59,679 Speaker 1: of like where it came from. Was there ever, like 229 00:13:59,760 --> 00:14:03,480 Speaker 1: any pushback from that of like why why are you 230 00:14:04,000 --> 00:14:07,040 Speaker 1: focusing on that? Like, you know, obviously obviously because we 231 00:14:07,080 --> 00:14:10,319 Speaker 1: come from a culture where it's like I mean, for 232 00:14:10,480 --> 00:14:13,319 Speaker 1: me being a New Yorker, I know, we're different coast sides, 233 00:14:13,400 --> 00:14:15,319 Speaker 1: but like being in New York. It's like when I 234 00:14:15,360 --> 00:14:17,480 Speaker 1: went to go visit my family in the Heights, the 235 00:14:17,679 --> 00:14:22,000 Speaker 1: first thing that I did was go to a salon, 236 00:14:22,360 --> 00:14:25,760 Speaker 1: Like that's the first thing you do, like before you 237 00:14:25,840 --> 00:14:30,320 Speaker 1: do anything else. Like, okay, you do get your hair done. 238 00:14:30,800 --> 00:14:32,680 Speaker 1: The hair is giving you know, a lot, a lot 239 00:14:32,720 --> 00:14:34,280 Speaker 1: of a lot of going on. We'll get the hair 240 00:14:34,400 --> 00:14:36,160 Speaker 1: done and then we can come back and we can 241 00:14:36,200 --> 00:14:39,760 Speaker 1: reconvene and like see what the plan is for the day. Um, 242 00:14:40,920 --> 00:14:43,480 Speaker 1: And I'm just curious for you. Was there ever any 243 00:14:43,560 --> 00:14:46,280 Speaker 1: pushback in that for you? Because the community was so 244 00:14:46,480 --> 00:14:48,840 Speaker 1: like no, girl, we just get our hair straightened and 245 00:14:48,960 --> 00:14:50,680 Speaker 1: that's what we do, and like, what are you trying 246 00:14:50,760 --> 00:14:54,440 Speaker 1: to do here? Yeah, So it's really interesting because it's 247 00:14:54,600 --> 00:14:57,080 Speaker 1: back then. You know, I was in high school, so 248 00:14:57,960 --> 00:15:00,800 Speaker 1: the focus wasn't natural hair. It was like I could 249 00:15:00,840 --> 00:15:02,760 Speaker 1: do everything, you know what I mean. So some people 250 00:15:02,840 --> 00:15:05,320 Speaker 1: would want me to like straighten their hair some people. 251 00:15:06,080 --> 00:15:08,840 Speaker 1: And then more than anything, I would never push the 252 00:15:09,000 --> 00:15:11,240 Speaker 1: natural hair on anybody. Like it wasn't like I was 253 00:15:11,280 --> 00:15:14,560 Speaker 1: like walking around like like uh not, let's do your 254 00:15:14,600 --> 00:15:17,000 Speaker 1: hair natural. So I was always like a little trend 255 00:15:17,040 --> 00:15:20,400 Speaker 1: setter and I always like when I was like growing up, 256 00:15:20,440 --> 00:15:24,240 Speaker 1: I always pride I would always pride myself on like, um, 257 00:15:25,200 --> 00:15:27,440 Speaker 1: like whatever it was like doing something new and different 258 00:15:27,480 --> 00:15:30,120 Speaker 1: at my school, like whether it was a new style 259 00:15:30,200 --> 00:15:33,000 Speaker 1: of like how to wear a certain hairstyle or like 260 00:15:33,080 --> 00:15:34,920 Speaker 1: a clothing or whatever, and I would be like, no 261 00:15:35,040 --> 00:15:37,520 Speaker 1: one's rocking this, like no one's doing this, Like I'm 262 00:15:37,560 --> 00:15:39,800 Speaker 1: gonna go out, I'm gonna stunt and watch everyone's gonna 263 00:15:39,840 --> 00:15:42,040 Speaker 1: do this in a month whatever Like that was always 264 00:15:42,160 --> 00:15:46,160 Speaker 1: my thing. So I started wearing my own hair natural, 265 00:15:46,280 --> 00:15:48,280 Speaker 1: and I would just like that was always how I 266 00:15:48,320 --> 00:15:52,240 Speaker 1: would also like try to get people that I was 267 00:15:52,280 --> 00:15:54,840 Speaker 1: startling their hair to to ask for things like if 268 00:15:54,880 --> 00:15:56,720 Speaker 1: I wanted them to ask for a certain updo or 269 00:15:56,800 --> 00:15:58,680 Speaker 1: something like I would be rocking it and I would 270 00:15:58,720 --> 00:16:02,720 Speaker 1: be like like listening to like my MySpace, and um, 271 00:16:03,200 --> 00:16:04,920 Speaker 1: sure enough, people would be like, oh my god, it 272 00:16:04,960 --> 00:16:07,120 Speaker 1: looks so cool. So that's kind of like what happened 273 00:16:07,160 --> 00:16:12,040 Speaker 1: with natural hair. Like I was wearing it naturally first, 274 00:16:12,320 --> 00:16:15,720 Speaker 1: and people they would everybody would seem in They're like yo, 275 00:16:16,120 --> 00:16:19,840 Speaker 1: I love Like they would see my confidence. They would 276 00:16:19,920 --> 00:16:23,240 Speaker 1: see how like you know, like they would see the 277 00:16:23,360 --> 00:16:27,160 Speaker 1: visual of someone like actually wearing a natural them being 278 00:16:27,280 --> 00:16:30,440 Speaker 1: so comfortable and confident and liking it and like you 279 00:16:30,520 --> 00:16:34,040 Speaker 1: know what I mean, just flaunting it around. So um, 280 00:16:34,080 --> 00:16:35,960 Speaker 1: I started getting a lot of compliments on it, and 281 00:16:36,000 --> 00:16:37,680 Speaker 1: then people would be like, can you do my hair 282 00:16:37,800 --> 00:16:40,400 Speaker 1: like that? You can? I want to try I've never 283 00:16:40,480 --> 00:16:42,880 Speaker 1: seen my hair natural like that, Let's try it. So 284 00:16:43,000 --> 00:16:45,720 Speaker 1: then I would start doing like in the bathrooms, and 285 00:16:45,840 --> 00:16:48,640 Speaker 1: like literally during school, in the bathroom, I would hold 286 00:16:48,680 --> 00:16:51,280 Speaker 1: little like sessions and I would do hair in there 287 00:16:51,320 --> 00:16:53,200 Speaker 1: and I would like bring my little concoctions and zip 288 00:16:53,240 --> 00:16:55,920 Speaker 1: blogs and do it. And then that kept growing, like 289 00:16:56,040 --> 00:16:58,400 Speaker 1: even in college, like I would do that in dorm rooms. 290 00:16:58,440 --> 00:17:00,640 Speaker 1: I would do that in like all these ferent spaces. 291 00:17:00,680 --> 00:17:02,920 Speaker 1: And I feel like for a lot of people because 292 00:17:02,960 --> 00:17:05,280 Speaker 1: I wasn't pushing it on them, and because it was 293 00:17:05,359 --> 00:17:07,760 Speaker 1: like a sense of curiosity because for most of them, 294 00:17:08,119 --> 00:17:10,720 Speaker 1: they're never even tempted to wear their hair natural. So 295 00:17:10,880 --> 00:17:14,120 Speaker 1: it was more sold like I wonder how I would look, 296 00:17:14,600 --> 00:17:17,240 Speaker 1: like like I wonder how my hair would be. Was 297 00:17:17,320 --> 00:17:19,679 Speaker 1: like they weren't convinced yet. It wasn't like they were 298 00:17:19,720 --> 00:17:21,840 Speaker 1: like I'm ready to my natural hair journey. It was 299 00:17:21,960 --> 00:17:26,040 Speaker 1: more solved like what if you know, right, And it 300 00:17:26,160 --> 00:17:28,200 Speaker 1: seems like, I mean, that's the one thing that's really 301 00:17:28,240 --> 00:17:32,080 Speaker 1: attractive about UM. I think about your brand and like 302 00:17:32,560 --> 00:17:34,679 Speaker 1: what you do. It's actually something that our producer here, 303 00:17:34,760 --> 00:17:37,600 Speaker 1: Josie men in this UM was highlighting and like there's 304 00:17:37,640 --> 00:17:39,920 Speaker 1: a video she sent me where you're like, no, it's 305 00:17:39,920 --> 00:17:41,600 Speaker 1: about knowledge at the end of the day. And I 306 00:17:41,680 --> 00:17:43,639 Speaker 1: think that that's the thing like in our community, in 307 00:17:43,680 --> 00:17:49,960 Speaker 1: the Latino community, we lack knowledge of how to protect 308 00:17:50,080 --> 00:17:53,440 Speaker 1: our hair, right, like how to keep our hair because 309 00:17:53,560 --> 00:17:55,840 Speaker 1: we all we are we all are so different, as 310 00:17:55,880 --> 00:17:58,560 Speaker 1: you said, like everyone's texture is so different and we're 311 00:17:58,680 --> 00:18:00,840 Speaker 1: like a miss lam Like there's like such a mixture 312 00:18:01,400 --> 00:18:03,560 Speaker 1: of what we are, whether your coil a little more 313 00:18:03,640 --> 00:18:06,439 Speaker 1: coil or a little tighter, a little loose their um. 314 00:18:07,680 --> 00:18:09,960 Speaker 1: Has that changed for you a little bit? Like with 315 00:18:10,119 --> 00:18:11,720 Speaker 1: the knowledge that you do have. I know that you 316 00:18:11,800 --> 00:18:14,080 Speaker 1: mentioned in the past like there was never a push, 317 00:18:14,200 --> 00:18:16,040 Speaker 1: there was never like a this or that, but like 318 00:18:16,200 --> 00:18:19,119 Speaker 1: is your goal to have people embrace more their natural curls? 319 00:18:19,440 --> 00:18:22,639 Speaker 1: Of course, for me, something that I've realized it's like 320 00:18:23,160 --> 00:18:28,960 Speaker 1: not only do you know textured hair, humans like not 321 00:18:29,080 --> 00:18:32,440 Speaker 1: completely understand their hair and scalp. It's like humans in general, 322 00:18:32,640 --> 00:18:37,359 Speaker 1: like so literally there is like so many misconceptions about 323 00:18:37,640 --> 00:18:42,080 Speaker 1: and and so much misinformation out there about your scalp 324 00:18:42,280 --> 00:18:44,000 Speaker 1: and your hair and like a lot of the time 325 00:18:44,040 --> 00:18:46,200 Speaker 1: and even and I feel like it's not just hair 326 00:18:46,320 --> 00:18:49,879 Speaker 1: even like with our own bodies and like like ourselves 327 00:18:49,920 --> 00:18:54,119 Speaker 1: in general, people sometimes like blindly follow something or like 328 00:18:54,200 --> 00:18:57,000 Speaker 1: will blindly be like, oh, I read it's too too 329 00:18:57,440 --> 00:19:00,520 Speaker 1: I washed my hair every two days because I read 330 00:19:00,560 --> 00:19:03,159 Speaker 1: it and it's written right here. But it's like, bro, 331 00:19:03,400 --> 00:19:06,200 Speaker 1: like why don't you listen to your scalp? Like why 332 00:19:06,240 --> 00:19:10,720 Speaker 1: don't you why don't you like make these decisions based 333 00:19:10,800 --> 00:19:14,200 Speaker 1: on your own pH level, on your scalp, your own 334 00:19:14,480 --> 00:19:16,840 Speaker 1: how oily does it get? Like what is your scale 335 00:19:16,920 --> 00:19:19,960 Speaker 1: telling you? How? How how dry is it your hair? 336 00:19:20,240 --> 00:19:23,840 Speaker 1: Like instead of saying, like my hair I want um, 337 00:19:23,920 --> 00:19:25,920 Speaker 1: I read on there that it needs a lot of hold, 338 00:19:26,560 --> 00:19:29,359 Speaker 1: And it's like I read on an article that curly 339 00:19:29,400 --> 00:19:31,800 Speaker 1: hair needs a lot of hold. Okay, well, then why 340 00:19:31,920 --> 00:19:35,120 Speaker 1: why don't you analyze your own hair? Like That's why 341 00:19:35,280 --> 00:19:39,399 Speaker 1: whenever I'm like teaching people, my goal is to just 342 00:19:39,840 --> 00:19:46,359 Speaker 1: educate humans to understand their own scalp and hair needs 343 00:19:46,880 --> 00:19:50,960 Speaker 1: and then work towards a place of like self love 344 00:19:51,320 --> 00:19:56,720 Speaker 1: of like loving and understanding um, their own texture or 345 00:19:56,760 --> 00:20:01,520 Speaker 1: whatever the texture maybe, and and doing it in ways 346 00:20:01,680 --> 00:20:04,120 Speaker 1: that is going to be good for the long term 347 00:20:04,200 --> 00:20:06,520 Speaker 1: health of their scalp and hair, you know what I mean, 348 00:20:06,600 --> 00:20:08,840 Speaker 1: Like that's my goal. My goal is like how do 349 00:20:08,920 --> 00:20:12,200 Speaker 1: we get to a place of you understanding this part 350 00:20:12,280 --> 00:20:15,520 Speaker 1: of you to the point that and you understanding what 351 00:20:15,640 --> 00:20:17,280 Speaker 1: it needs, and then you give it what it needs. 352 00:20:17,760 --> 00:20:20,320 Speaker 1: And also in the meantime, not only does it look great, 353 00:20:20,520 --> 00:20:23,720 Speaker 1: but you're doing what's best for in the long term, 354 00:20:23,960 --> 00:20:27,000 Speaker 1: you're making it healthier with every use, like the like 355 00:20:27,119 --> 00:20:31,000 Speaker 1: the idea that, oh my hair, I'm going to be 356 00:20:31,080 --> 00:20:34,520 Speaker 1: addicted to these certain products and a little more I 357 00:20:34,720 --> 00:20:37,040 Speaker 1: use it, like when I don't use it, um, it's 358 00:20:37,040 --> 00:20:39,760 Speaker 1: going to be super dry or whatever. And it's like, No, 359 00:20:40,320 --> 00:20:43,359 Speaker 1: a product that is truly has all these like natural 360 00:20:43,520 --> 00:20:46,760 Speaker 1: ingredients and that are good for your hair. You should 361 00:20:47,119 --> 00:20:49,119 Speaker 1: use less after a while. You know what I mean 362 00:20:49,200 --> 00:20:52,320 Speaker 1: is you should help your hair be be stronger, be healthier, 363 00:20:52,440 --> 00:20:56,720 Speaker 1: be more repaired, be more nourished. And eventually maybe you're 364 00:20:56,720 --> 00:20:58,639 Speaker 1: not using as much as the beginning, you know what 365 00:20:58,760 --> 00:21:03,040 Speaker 1: I mean, Like there should be a benefit to a 366 00:21:03,160 --> 00:21:05,480 Speaker 1: shampoo that's supposed to be really good for your scalp. 367 00:21:05,600 --> 00:21:07,600 Speaker 1: Like if you're not seeing a benefit after like a 368 00:21:07,680 --> 00:21:11,440 Speaker 1: couple of weeks, it's like like are they putting enough 369 00:21:11,440 --> 00:21:13,800 Speaker 1: of that ingredients? Like what's going on? You know, what's 370 00:21:13,840 --> 00:21:15,920 Speaker 1: really happening here. And one the thing that I really 371 00:21:15,960 --> 00:21:19,120 Speaker 1: appreciate how you talk about hair is you talk about 372 00:21:19,119 --> 00:21:21,119 Speaker 1: it beyond the beauty. You talk about it in a 373 00:21:21,240 --> 00:21:24,760 Speaker 1: health concerning way, which I think is something that's really 374 00:21:24,800 --> 00:21:28,160 Speaker 1: important and I applaudy for also mentioning like no, it's 375 00:21:28,200 --> 00:21:30,760 Speaker 1: not just like earlier people's like we just don't. We don't. 376 00:21:30,840 --> 00:21:33,080 Speaker 1: We don't sit down and just do the simple knowledge 377 00:21:33,160 --> 00:21:37,120 Speaker 1: of like understanding what your person hair is. If anything, 378 00:21:37,240 --> 00:21:40,000 Speaker 1: I will say that the texture community, like people of 379 00:21:40,080 --> 00:21:44,840 Speaker 1: color are actually like advance when it comes to making 380 00:21:44,920 --> 00:21:49,000 Speaker 1: the effort to like understand ingredients, like having cleaner ingredients 381 00:21:49,119 --> 00:21:54,480 Speaker 1: like um, demanding like high quality natural um, you know, 382 00:21:54,560 --> 00:21:58,159 Speaker 1: in questioning like talking ingredients in their product because like 383 00:21:58,200 --> 00:21:59,600 Speaker 1: when I go to when I go to store, and 384 00:21:59,640 --> 00:22:02,320 Speaker 1: then I got these bottles that are hair care for 385 00:22:02,560 --> 00:22:07,520 Speaker 1: like just straight hair bro, it's awesome, like cone cheap 386 00:22:07,720 --> 00:22:10,680 Speaker 1: asked formulas, Like I'm literally looking at the formulations like 387 00:22:11,720 --> 00:22:15,240 Speaker 1: this is trash, Like they don't have like the worst 388 00:22:15,280 --> 00:22:18,480 Speaker 1: type of dimeticals. I'm not i'moting metics, like all these 389 00:22:18,640 --> 00:22:21,639 Speaker 1: ingredients that are just giving you the illusion of like 390 00:22:21,840 --> 00:22:26,159 Speaker 1: soft and shiny. But it's like it's so it's not 391 00:22:26,400 --> 00:22:29,920 Speaker 1: good hair. And I think it's also because us as 392 00:22:30,119 --> 00:22:32,640 Speaker 1: I mean as um, you know, people want to say 393 00:22:32,680 --> 00:22:34,960 Speaker 1: different different terms here about you know, people of color 394 00:22:35,520 --> 00:22:38,240 Speaker 1: or whatnot. Like we've had to be forced to almost 395 00:22:38,359 --> 00:22:41,160 Speaker 1: like create something that works for us because it's like exactly, 396 00:22:41,200 --> 00:22:43,160 Speaker 1: ain't got nothing else but these things on the shelf, 397 00:22:43,400 --> 00:22:47,720 Speaker 1: so we got and this is not it, Like I 398 00:22:47,800 --> 00:22:50,720 Speaker 1: don't know, literally, and I love that far, Like I 399 00:22:50,920 --> 00:22:55,520 Speaker 1: I love I love that. It's really interesting because I 400 00:22:55,600 --> 00:22:59,520 Speaker 1: feel like in general, like immigrant communities, like people of 401 00:22:59,600 --> 00:23:02,399 Speaker 1: color in general, for a long time have been the 402 00:23:02,520 --> 00:23:05,920 Speaker 1: trend setters and like they don't get the credit for 403 00:23:06,040 --> 00:23:08,440 Speaker 1: it because like the fact that like clean beauty is 404 00:23:08,480 --> 00:23:11,000 Speaker 1: like such a thing. Now, do y'all know who was 405 00:23:11,119 --> 00:23:14,760 Speaker 1: doing it first? Literally the textured hair care aisle. These 406 00:23:14,840 --> 00:23:18,880 Speaker 1: texture products were like the first in retail that we're 407 00:23:19,000 --> 00:23:21,359 Speaker 1: already doing it. They weren't even calling it clean beauty, 408 00:23:21,400 --> 00:23:23,640 Speaker 1: like they weren't calling it any of that. They were 409 00:23:23,760 --> 00:23:27,040 Speaker 1: just doing it because that is what the expectation is, 410 00:23:27,480 --> 00:23:28,960 Speaker 1: you know what I mean, Like that is just like 411 00:23:29,119 --> 00:23:32,120 Speaker 1: the standard. And so now that like all of these 412 00:23:32,440 --> 00:23:36,480 Speaker 1: the big big brands are like, oh, now we're having 413 00:23:36,600 --> 00:23:40,080 Speaker 1: clean options, and I'm like, well, it's it's like with 414 00:23:40,240 --> 00:23:43,600 Speaker 1: McDonald when we was like they're like, now chicken nuggets 415 00:23:43,640 --> 00:23:47,000 Speaker 1: now made were real chicken, and You're like, what was 416 00:23:49,760 --> 00:23:52,680 Speaker 1: you know what I mean, that's us like we've been 417 00:23:52,800 --> 00:23:56,720 Speaker 1: using chicken what we're putting in there right right. And 418 00:23:56,800 --> 00:23:58,800 Speaker 1: I also love, like I love the feelings. I have 419 00:23:58,920 --> 00:24:01,159 Speaker 1: to express this to you because I've seen it with 420 00:24:01,280 --> 00:24:04,479 Speaker 1: my eyes, Like I love going to tar J Target. 421 00:24:05,160 --> 00:24:07,879 Speaker 1: Don't understand for you'all, I don't understand understand. You know. 422 00:24:10,000 --> 00:24:11,879 Speaker 1: I love a tar J And I'm like, you know, 423 00:24:12,000 --> 00:24:14,280 Speaker 1: going to get my restles, as you know I do 424 00:24:14,480 --> 00:24:17,639 Speaker 1: when I run out and I'm and I go to 425 00:24:17,720 --> 00:24:20,960 Speaker 1: the aisle and I see people like who are looking 426 00:24:21,040 --> 00:24:23,840 Speaker 1: for curly hair products, who have no idea, and I 427 00:24:24,040 --> 00:24:26,720 Speaker 1: love this. I love when they're like, what do you use? 428 00:24:27,440 --> 00:24:29,880 Speaker 1: And I just love like the camaraderie that you are 429 00:24:30,200 --> 00:24:34,280 Speaker 1: creating for the community of curly of curly curls, because 430 00:24:34,320 --> 00:24:38,119 Speaker 1: it's trying to sponsor her, sponsor her. You guys, we're ready, 431 00:24:38,680 --> 00:24:58,480 Speaker 1: We're ready, if I know, if I'm being that's what 432 00:24:58,560 --> 00:25:02,280 Speaker 1: it is. Creating that community aitian between each other and 433 00:25:02,400 --> 00:25:05,280 Speaker 1: that openness to talk about it is so important, and 434 00:25:05,520 --> 00:25:08,760 Speaker 1: especially growing up, we don't talk about wearing your hair 435 00:25:08,840 --> 00:25:11,760 Speaker 1: curly like that was like I see my I see 436 00:25:11,800 --> 00:25:13,919 Speaker 1: my family members who to this day don't wear their 437 00:25:13,920 --> 00:25:16,720 Speaker 1: hair curly, Like I just had a family event a 438 00:25:16,800 --> 00:25:20,720 Speaker 1: few weeks ago, and again I'm the only one we're 439 00:25:20,760 --> 00:25:23,119 Speaker 1: wearing curly hair. And they're always like, oh, your hair 440 00:25:23,240 --> 00:25:27,280 Speaker 1: looks so beautiful. But then they still go to the 441 00:25:27,320 --> 00:25:30,520 Speaker 1: saloon like for the event and for the thing, and 442 00:25:30,600 --> 00:25:32,520 Speaker 1: I've always been like, you should try it, Like I'm 443 00:25:32,600 --> 00:25:34,960 Speaker 1: using these products. I'm always that one at the family 444 00:25:35,119 --> 00:25:37,639 Speaker 1: the family events like yeah, I use this and this 445 00:25:37,800 --> 00:25:40,359 Speaker 1: and this and this um you ever heard of is 446 00:25:40,400 --> 00:25:42,680 Speaker 1: owned by Latina, Like you know, we're out here doing 447 00:25:42,760 --> 00:25:46,639 Speaker 1: the thing and there's this fear, like there's still this 448 00:25:46,880 --> 00:25:50,680 Speaker 1: stigma and like what difference. What are your thoughts on 449 00:25:50,800 --> 00:25:53,040 Speaker 1: that and especially within and we can just focus on 450 00:25:53,160 --> 00:25:55,880 Speaker 1: our community because it's like, you know, that's our experience, 451 00:25:56,160 --> 00:25:58,520 Speaker 1: and I'm sure you have a different experience being from 452 00:25:59,000 --> 00:26:02,960 Speaker 1: you know, the West coast and yeah, Mexican. Yeah, It's 453 00:26:03,040 --> 00:26:06,959 Speaker 1: so interesting because to this day, the majority of our 454 00:26:07,000 --> 00:26:09,960 Speaker 1: resils closed customers are not even people that have been 455 00:26:10,000 --> 00:26:12,600 Speaker 1: already wearing their hair natural for so long. It's people 456 00:26:12,680 --> 00:26:16,200 Speaker 1: that have never worn it natural before and are like 457 00:26:16,760 --> 00:26:18,920 Speaker 1: learning their hair for the first time, and like that 458 00:26:19,240 --> 00:26:21,680 Speaker 1: is a huge honor to me. Like I remember, you know, 459 00:26:21,840 --> 00:26:24,240 Speaker 1: before the pandemic, when we were doing a lot of 460 00:26:24,320 --> 00:26:29,120 Speaker 1: in person events. Um. Every single time when we would 461 00:26:29,160 --> 00:26:31,639 Speaker 1: have these like curl classes or whatever we were having, 462 00:26:32,520 --> 00:26:36,040 Speaker 1: you would see people from all walks of life coming 463 00:26:36,160 --> 00:26:42,560 Speaker 1: in like like almost like scared, nervous, like like anxiety anxious, 464 00:26:43,359 --> 00:26:46,840 Speaker 1: um about taking this first step. And like when I 465 00:26:46,960 --> 00:26:49,280 Speaker 1: tell you, there was like a boy last bro like 466 00:26:49,840 --> 00:26:53,639 Speaker 1: almost eighty years old and then for the very first time, 467 00:26:54,119 --> 00:26:56,080 Speaker 1: you know, wearing trying to wear it natural. Like I 468 00:26:56,119 --> 00:26:58,320 Speaker 1: will never forget when we had an event of Puerto 469 00:26:58,400 --> 00:27:02,600 Speaker 1: Rico and there was the sab literally came. She was 470 00:27:02,760 --> 00:27:12,040 Speaker 1: in her early eighties and she was like it's and 471 00:27:12,520 --> 00:27:17,320 Speaker 1: and I'm just like the I literally started crying because 472 00:27:17,320 --> 00:27:21,159 Speaker 1: I'm like like, oh my goodness, Like the fact that 473 00:27:21,400 --> 00:27:25,280 Speaker 1: she it's never too late. It just inspires me, like 474 00:27:25,440 --> 00:27:27,879 Speaker 1: not just with hair, but with like anything in life 475 00:27:27,960 --> 00:27:31,760 Speaker 1: of like it's never too late to choose yourself. Like 476 00:27:31,840 --> 00:27:35,720 Speaker 1: it's never too late to like go back to your roots, 477 00:27:35,760 --> 00:27:38,920 Speaker 1: go back to like to whatever it is that that 478 00:27:39,040 --> 00:27:40,760 Speaker 1: you come from, your truth, you know what I mean, 479 00:27:40,840 --> 00:27:43,399 Speaker 1: Like that that is a true piece, Like the true 480 00:27:43,480 --> 00:27:47,600 Speaker 1: piece is like being able to love, honor and choose 481 00:27:48,280 --> 00:27:51,119 Speaker 1: what is innately you at your core, you know. And 482 00:27:51,240 --> 00:27:54,880 Speaker 1: I think that for her, like being able to play 483 00:27:55,040 --> 00:27:58,040 Speaker 1: any role in that process for her, it was like 484 00:27:58,960 --> 00:28:01,960 Speaker 1: oh my god. So I think more than anything, I 485 00:28:02,160 --> 00:28:06,000 Speaker 1: view it as like that's my goal with like resals, 486 00:28:06,040 --> 00:28:07,840 Speaker 1: Oh my god. I mean, I mean we're getting emotional, 487 00:28:08,240 --> 00:28:10,040 Speaker 1: but like that's my goal with ress of like no 488 00:28:10,160 --> 00:28:12,760 Speaker 1: matter where you are in your journey, like whether you're 489 00:28:12,840 --> 00:28:16,280 Speaker 1: like you know, barely learning how to you know, doing 490 00:28:16,280 --> 00:28:17,880 Speaker 1: your hare for the very first time as a little kid, 491 00:28:18,520 --> 00:28:20,800 Speaker 1: or you've been doing something for your whole life and 492 00:28:20,880 --> 00:28:22,840 Speaker 1: you kind of feel like there's no hope for me, 493 00:28:23,440 --> 00:28:26,760 Speaker 1: Like I want to create a brand that is like 494 00:28:27,240 --> 00:28:30,840 Speaker 1: helping people on that journey. Like, no matter where you 495 00:28:31,000 --> 00:28:34,560 Speaker 1: are on it, you're doing it. You're doing it. I'm 496 00:28:34,640 --> 00:28:38,320 Speaker 1: telling you firsthand that I see it and it's happening, 497 00:28:38,440 --> 00:28:41,640 Speaker 1: and I'm so grateful for you and like for the 498 00:28:41,720 --> 00:28:45,240 Speaker 1: products that you're creating for people like us and the 499 00:28:45,320 --> 00:28:50,320 Speaker 1: Curly Curls, because I finally feel like, now you don't 500 00:28:50,360 --> 00:28:55,280 Speaker 1: get me emotionals this well, to be real with you, 501 00:28:55,360 --> 00:29:00,720 Speaker 1: it's like it's a feeling that's laugh geing ever since 502 00:29:00,800 --> 00:29:02,880 Speaker 1: being little, but it's like a feel like being seen, 503 00:29:03,520 --> 00:29:10,200 Speaker 1: the feeling of being heard and being understood, um, which 504 00:29:10,320 --> 00:29:12,680 Speaker 1: is something that I think a lot of people in 505 00:29:12,720 --> 00:29:16,640 Speaker 1: our community me when you're doing that with every product 506 00:29:16,920 --> 00:29:20,760 Speaker 1: that is that you're pushing out. So I I thank 507 00:29:20,800 --> 00:29:22,520 Speaker 1: you for that, and I thank you for the work 508 00:29:22,600 --> 00:29:26,200 Speaker 1: that you're doing within our community because it's so important. 509 00:29:26,640 --> 00:29:28,400 Speaker 1: And people might be like, oh, it's just hair, but 510 00:29:28,520 --> 00:29:32,080 Speaker 1: it's not just hair. It's it's so much more than that. 511 00:29:32,800 --> 00:29:34,440 Speaker 1: I know that you kind of answered this question a 512 00:29:34,480 --> 00:29:36,920 Speaker 1: little bit, but I'm just curious for you, like, is 513 00:29:37,120 --> 00:29:42,640 Speaker 1: hair where the journey for Julisa kind of like six 514 00:29:42,720 --> 00:29:47,760 Speaker 1: to is there a dream of expanding something more. Is 515 00:29:47,840 --> 00:29:50,960 Speaker 1: this kind of like this is my corner, I'm owning 516 00:29:51,040 --> 00:29:53,480 Speaker 1: this domain and I'm taking it or other other plans. 517 00:29:53,560 --> 00:29:56,480 Speaker 1: What are what's in Judica's mind? I think for me, 518 00:29:57,000 --> 00:30:00,560 Speaker 1: and I feel like this term has been like overly 519 00:30:00,680 --> 00:30:03,200 Speaker 1: saturated with brands that it's like you don't even go here, 520 00:30:03,360 --> 00:30:08,480 Speaker 1: but like, okay, it's community, and I feel like, oh 521 00:30:08,600 --> 00:30:10,720 Speaker 1: my god, Like every new brand I see that, I'm like, 522 00:30:10,920 --> 00:30:14,640 Speaker 1: who who even owns you? Like where is your founders? 523 00:30:14,760 --> 00:30:18,160 Speaker 1: Like they'll be like, oh, community, Like the brand is 524 00:30:18,200 --> 00:30:21,200 Speaker 1: not about community, like these big conglomerates and you're just 525 00:30:21,320 --> 00:30:24,480 Speaker 1: like whatever, okay, so do you want to use the word. 526 00:30:24,560 --> 00:30:27,600 Speaker 1: But I feel like my passion is in community, is 527 00:30:27,760 --> 00:30:32,240 Speaker 1: in is in this idea of like whether it's a 528 00:30:33,560 --> 00:30:37,360 Speaker 1: curl cream or a T shirt, it's like creating these 529 00:30:37,440 --> 00:30:43,880 Speaker 1: tools of empowerment for my community, for these like subcultures 530 00:30:44,000 --> 00:30:49,240 Speaker 1: that um me want to feel seen, that want to 531 00:30:49,360 --> 00:30:53,440 Speaker 1: feel heard, that want to feel like powerful. So I 532 00:30:53,560 --> 00:30:57,360 Speaker 1: think for me is just like it's so much deeper 533 00:30:57,440 --> 00:30:59,560 Speaker 1: than that, Like when exactly when you say like it's 534 00:30:59,560 --> 00:31:01,800 Speaker 1: not just about hair, Like it's not just about hair, 535 00:31:01,920 --> 00:31:04,840 Speaker 1: It's not just about apparel. It's not just about skincare, 536 00:31:04,880 --> 00:31:09,240 Speaker 1: it's not just about whatever it's it's about giving people 537 00:31:09,920 --> 00:31:14,880 Speaker 1: these tools of empowerment for them to feel seen and 538 00:31:15,360 --> 00:31:24,280 Speaker 1: to feel like, um, like they're their truest self is 539 00:31:24,320 --> 00:31:27,560 Speaker 1: able to flourish, you know what I mean? And that 540 00:31:27,840 --> 00:31:30,479 Speaker 1: is what my passion is. I think for me um 541 00:31:31,680 --> 00:31:36,240 Speaker 1: as of right now, I'm not really um like thinking 542 00:31:36,320 --> 00:31:38,800 Speaker 1: too much about like another maybe starting another business in 543 00:31:38,840 --> 00:31:43,080 Speaker 1: the future or something, but I do want to stem 544 00:31:43,200 --> 00:31:46,800 Speaker 1: into different places within Riso's and take it to places 545 00:31:46,880 --> 00:31:50,720 Speaker 1: where maybe literally back. It's full funny because I feel 546 00:31:50,720 --> 00:31:53,280 Speaker 1: like for everything, like I'm the same person like and 547 00:31:53,360 --> 00:31:56,200 Speaker 1: it just having this conversation with it reminded me of this. 548 00:31:56,360 --> 00:31:58,720 Speaker 1: But that same little girl that was like, I'm going 549 00:31:58,760 --> 00:32:00,920 Speaker 1: to be a trendsetter, Like I almost start doing my 550 00:32:00,960 --> 00:32:02,959 Speaker 1: hair like this, I almost start doing this. A month later, 551 00:32:03,000 --> 00:32:05,280 Speaker 1: I'm gonna do that is the same way that I 552 00:32:05,320 --> 00:32:07,840 Speaker 1: feel with my business is like I want to go 553 00:32:07,960 --> 00:32:10,720 Speaker 1: and be in spaces where like beauty hasn't been seen, 554 00:32:10,920 --> 00:32:13,400 Speaker 1: Like I want to go do things where like I 555 00:32:13,400 --> 00:32:15,000 Speaker 1: don't want to do the same ship that like all 556 00:32:15,000 --> 00:32:16,960 Speaker 1: the other hair care brands are doing, like no I 557 00:32:17,120 --> 00:32:20,000 Speaker 1: want to go disrupt all these other spaces and like 558 00:32:20,120 --> 00:32:24,480 Speaker 1: show up there, you know. And and so for example, UM, 559 00:32:24,960 --> 00:32:27,600 Speaker 1: there's still a little secret, but we're gonna be doing 560 00:32:27,640 --> 00:32:30,680 Speaker 1: an apparel capsules girls And that's kind of just like 561 00:32:30,760 --> 00:32:35,520 Speaker 1: a side little passion project. And yeah do you know 562 00:32:35,840 --> 00:32:38,760 Speaker 1: that you know the brand Kids of Immigrants. Yeah, okay, 563 00:32:38,760 --> 00:32:46,720 Speaker 1: we're working with that. Yeah. Yeah, so we're actually dropping 564 00:32:46,960 --> 00:32:53,040 Speaker 1: like a collap t shirt UM next month. UM And yeah, 565 00:32:53,280 --> 00:32:55,719 Speaker 1: like I don't know, it's funny because like we kind 566 00:32:55,760 --> 00:32:57,560 Speaker 1: of the idea came kind of came about because we 567 00:32:57,640 --> 00:33:01,640 Speaker 1: were asked to do something like a collaboration thing for 568 00:33:01,840 --> 00:33:04,840 Speaker 1: Latino Heritage Month and we're like, we're gonna give you 569 00:33:04,920 --> 00:33:07,360 Speaker 1: something better than that. Like let me tell you how 570 00:33:07,440 --> 00:33:11,840 Speaker 1: we honor our honor us our heritage like year round, 571 00:33:11,960 --> 00:33:15,000 Speaker 1: every day, every they good day. We just show up 572 00:33:15,040 --> 00:33:19,280 Speaker 1: as this. So anyway, so like that's something that UM, 573 00:33:19,400 --> 00:33:21,840 Speaker 1: I think is really cool. And then like excites me 574 00:33:22,680 --> 00:33:26,720 Speaker 1: UM And obviously innovation, Like I think one of my 575 00:33:26,800 --> 00:33:30,320 Speaker 1: biggest passions to within my business of my roles is 576 00:33:30,920 --> 00:33:35,320 Speaker 1: UM ingredients and like innovation and coming up with like 577 00:33:35,480 --> 00:33:39,120 Speaker 1: more products that people love and people meet out there 578 00:33:39,240 --> 00:33:42,640 Speaker 1: and like feeding that um and then bringing really cool 579 00:33:42,720 --> 00:33:45,440 Speaker 1: innovation into the hair care space. So for example, with 580 00:33:45,560 --> 00:33:47,840 Speaker 1: like some of our most recent launches like vitamin C 581 00:33:48,640 --> 00:33:51,960 Speaker 1: with our hair mask are reparative hair mask, and I 582 00:33:52,040 --> 00:33:53,360 Speaker 1: think for me, I didn't see was one of my 583 00:33:53,440 --> 00:33:57,320 Speaker 1: favorite ingredients in skincare right, and when I started learning 584 00:33:57,360 --> 00:34:01,240 Speaker 1: about all the benefits reparative benefits also has within hair care, 585 00:34:01,320 --> 00:34:03,280 Speaker 1: I was like, oh my god, I want to do 586 00:34:03,360 --> 00:34:06,880 Speaker 1: it here and cinemized another really cool ingredient like carrot 587 00:34:06,920 --> 00:34:10,880 Speaker 1: seed oil. Like, there's just so many cool innovation um 588 00:34:11,040 --> 00:34:13,920 Speaker 1: that I've been inspired by within skincare or other just 589 00:34:14,040 --> 00:34:18,319 Speaker 1: in general that I'm really excited to bring into hair care. 590 00:34:18,560 --> 00:34:21,400 Speaker 1: I love that I cannot wait to see everything that 591 00:34:21,600 --> 00:34:24,160 Speaker 1: you are coming up with, everything you're doing and says 592 00:34:24,200 --> 00:34:26,200 Speaker 1: you already know, I'm already ready for the collaboration. So 593 00:34:26,360 --> 00:34:28,080 Speaker 1: you just let me know what to say this day too, 594 00:34:28,160 --> 00:34:31,120 Speaker 1: And so this is when the time here. I don't 595 00:34:31,120 --> 00:34:38,000 Speaker 1: say you're exclusively here, everybody girls, k I collab is coming, 596 00:34:42,440 --> 00:34:44,160 Speaker 1: ju Lisa, this is one of my favorite moments of 597 00:34:44,239 --> 00:34:47,319 Speaker 1: the show. Are you ready for the speed questions? Let's 598 00:34:47,400 --> 00:34:51,799 Speaker 1: do it? Okay? One you recently collaborated with Balia, who 599 00:34:52,040 --> 00:34:57,040 Speaker 1: would be another dream collaborator besides me. I know, oh 600 00:34:57,280 --> 00:35:06,919 Speaker 1: my gosh, okay, um that bunny. Okay, I mean those 601 00:35:06,960 --> 00:35:09,560 Speaker 1: curls because he's been wearing these girls like every since 602 00:35:09,600 --> 00:35:13,680 Speaker 1: I saw it, Like, oh, you're wearing his girls gradually recently, 603 00:35:13,760 --> 00:35:17,160 Speaker 1: I'm like, his girls are popping. I mean he might 604 00:35:17,239 --> 00:35:19,600 Speaker 1: your stuff might already be in that in the cabinets. 605 00:35:19,680 --> 00:35:21,960 Speaker 1: It's just a honest thing. So I think so a 606 00:35:22,040 --> 00:35:24,200 Speaker 1: lot of his dancers where these those girls, and they'll 607 00:35:24,239 --> 00:35:26,920 Speaker 1: post it and I'm like, he knows what's some I'm 608 00:35:26,960 --> 00:35:31,560 Speaker 1: manifesting that for you. Yes, okay too, favorite song to 609 00:35:31,640 --> 00:35:37,399 Speaker 1: get ready to right now? Your favorite songs? Bad bunny, Okay, 610 00:35:37,520 --> 00:35:39,960 Speaker 1: that bunny. You're out here, You're out here owning it all. 611 00:35:40,280 --> 00:35:42,440 Speaker 1: And he's a pisce. He's like me, so oh I 612 00:35:42,520 --> 00:35:46,600 Speaker 1: love p C. I'm a libra. So oh oh your season, 613 00:35:46,880 --> 00:35:51,480 Speaker 1: m it's almost coming. Okay. Number three. What reminds you 614 00:35:51,640 --> 00:35:56,400 Speaker 1: of home or makes you feel at home? Mm hmm food? 615 00:35:56,800 --> 00:36:02,560 Speaker 1: Like good food? Um, oh, one dish, the one did 616 00:36:02,640 --> 00:36:08,640 Speaker 1: she live without? Like that's it? Beans bro beans, pretty holess. 617 00:36:09,200 --> 00:36:12,400 Speaker 1: That's a good love. Anytime I'm anywhere, like the Caribbean 618 00:36:12,480 --> 00:36:15,760 Speaker 1: Latin America, Like I always need to try their beans. 619 00:36:15,920 --> 00:36:18,600 Speaker 1: It's like I just hear it. That's how you know 620 00:36:19,040 --> 00:36:21,719 Speaker 1: if the restaurant is good, because these are good. No 621 00:36:21,840 --> 00:36:24,320 Speaker 1: one's ever said beans before, and I'm really happy that 622 00:36:24,400 --> 00:36:27,080 Speaker 1: you said beans. I'm like, I like the main reason 623 00:36:27,160 --> 00:36:29,120 Speaker 1: why too, because like I've always loved beans, but I'm 624 00:36:29,160 --> 00:36:32,520 Speaker 1: claiming them even more because it's like viral TikTok of 625 00:36:32,680 --> 00:36:37,160 Speaker 1: this girl that was like um ugly people foods and 626 00:36:37,280 --> 00:36:39,680 Speaker 1: it was like beans. It was like this white girl 627 00:36:39,760 --> 00:36:43,320 Speaker 1: on there, and I was like, you know what, like 628 00:36:43,800 --> 00:36:48,000 Speaker 1: pretty girls, I'm gonna claim anytime I'm looking at extracute. 629 00:36:48,120 --> 00:36:52,360 Speaker 1: I want to be like I love beans. Beans is 630 00:36:52,560 --> 00:36:56,239 Speaker 1: my thing. The T shirt that says like all day 631 00:36:56,280 --> 00:36:59,960 Speaker 1: three holess like pretty being pretty holess for pretty girl. 632 00:37:00,320 --> 00:37:06,239 Speaker 1: I love that. I'll wear it. That would be mad 633 00:37:06,280 --> 00:37:09,960 Speaker 1: and I'm like ever since that, I'm claiming it. Lisa. 634 00:37:10,280 --> 00:37:13,040 Speaker 1: If our listeners want to follow you or follow your 635 00:37:13,120 --> 00:37:16,600 Speaker 1: journey or yeah, just happened to see what you're doing, 636 00:37:17,000 --> 00:37:21,640 Speaker 1: this is the social media plug yes at resource curls 637 00:37:21,760 --> 00:37:26,640 Speaker 1: on Instagram and Facebook hair for TikTok Amazing ju Lisa, 638 00:37:26,760 --> 00:37:28,440 Speaker 1: thank you so much for spending time with us. I 639 00:37:28,480 --> 00:37:31,200 Speaker 1: know that you're a busy, busy woman, so it was 640 00:37:31,640 --> 00:37:34,160 Speaker 1: such a pleasure talking to you. Impressed, and it's such 641 00:37:34,160 --> 00:37:37,239 Speaker 1: an honor to speak with the Queen of Hair. This 642 00:37:37,360 --> 00:37:40,320 Speaker 1: is a moment I won't forget. Likewise, and thank you 643 00:37:40,440 --> 00:37:42,960 Speaker 1: so much, Like your story just really touched me. And 644 00:37:43,040 --> 00:37:46,200 Speaker 1: thank you for you know, bringing us into spaces that 645 00:37:46,280 --> 00:37:48,080 Speaker 1: we've never been. I don't think I've ever heard of 646 00:37:48,200 --> 00:37:50,239 Speaker 1: resose girls being a part of a set like that, 647 00:37:50,480 --> 00:37:54,000 Speaker 1: So thank you, thank you, and I truly appreciate it. 648 00:37:54,160 --> 00:38:01,759 Speaker 1: So anytime, you're welcome here, anytime which one would. Mona 649 00:38:01,840 --> 00:38:04,480 Speaker 1: Nita is a production of Sonato and partnership with I 650 00:38:04,600 --> 00:38:08,520 Speaker 1: Heart Radio's microcluda podcast network. For more podcasts from I 651 00:38:08,640 --> 00:38:12,120 Speaker 1: heart Radio, visit the I heart Radio app, Apple podcast, 652 00:38:12,360 --> 00:38:14,280 Speaker 1: or wherever you listen to your favorite shows.