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Speaker 1: Hey, Hurdler's Emily Abadi here with episode forty four of Hurdle,

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Speaker 1: a podcast that talks to everyone from entrepreneurs to CEOs

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Speaker 1: and athletes about how they got through tough times hurdles

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Speaker 1: of sorts by leaning into wellness. Today, I'm chatting with

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Speaker 1: Rachel Drury. She's the founder and CEO of Daily Harvest.

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Speaker 1: Today's episode's brought to you by Headspace. If you're not

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Speaker 1: That's headspace dot com slash Hurdle to dive on in.

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Speaker 1: Another shout out to my sponsor Athletic Greens containing twelve

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Speaker 1: No code necessary. Again, that's Athleticgreens dot Com slash Hurdle.

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Speaker 1: So now let's talk about Rachel. Rachel is a total

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Speaker 1: girl boss. She's so down to earth. I loved sitting

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Speaker 1: down with her. And in twenty fifteen, she was a

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Speaker 1: little bit angry working at Gilt Group. She didn't have

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Speaker 1: enough time to rescue, plan or cook healthy meals every

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Speaker 1: single day, and then come three pm, she'd grab whatever

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Speaker 1: was available for convenience sake, like a bar or trail mix,

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Speaker 1: instead of putting good, clean food into her body. Sounds

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Speaker 1: totally familiar, right, Well, she felt totally depleted, as so

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Speaker 1: many of us do, and to make matters worse, she

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Speaker 1: was diagnosed with autoimmune disease called hashimotos. In today's episode,

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Speaker 1: she talks to me about this hurdle moment, which encouraged

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Speaker 1: her to start meal prepping, eating healthier, enabling her to

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Speaker 1: manage her disease, for go prescriptions and concept a brand

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Speaker 1: new company in the process. Today, frozen favorite Daily Harvest

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Speaker 1: has expanded to more than fifty recipes and this incloses

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Speaker 1: everything from smoothies and harvest hools, oat bowls, chia bowls

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Speaker 1: and soups, to activated lattes and my personal favorite cookies.

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Speaker 1: Rachel dishes today on the truth behind the fruits and

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Speaker 1: vegetables you see in the grocery store. This actually blew

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Speaker 1: my mind how she manages to fit in running one

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Speaker 1: hundred person company and raise her two boys. And she

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Speaker 1: also explains what the shiggle is. You know the deal?

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Speaker 1: Hit me up at Hurdle podcast on Facebook and Twitter

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Speaker 1: and Instagram. Share your favorite takeaways in your story and

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Speaker 1: I'll make sure to repost them from the Hurdle account. Also,

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Speaker 1: if you have a Hurdle moment to share or just

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Speaker 1: want to say hi, send me your feedback, talk to

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Speaker 1: me about who you want to hear on the podcast

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Speaker 1: all the things. I'm just an email away. You can

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Speaker 1: reach me at Emily at Hurdle dot us. Of course,

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Speaker 1: Daily Harvest wants to give you guys something special too.

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Speaker 1: If you're listening, it's twenty five dollars off your first

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Speaker 1: box using the code hurdle. You just head on over

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Speaker 1: to Dailyharvest dot com. You can pick a box of nine,

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Speaker 1: or twelve or twenty four different cups. My go to's

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Speaker 1: right now, the Califlower, Rice and Kimchi Harvest Bowl after

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Speaker 1: a long day, or the cacaut mitsmovie right after our

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Speaker 1: workout in the morning. Again, it's Dailyarvest dot com. Use

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Speaker 1: the promo code hurdle for twenty five dollars off and

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Speaker 1: that's it. With that, let's get to hurdling. I'm sitting

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Speaker 1: here today with Rachel Drory. She's the founder and CEO

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Speaker 1: of Daily Harvest. Hey, Rachel, Hi, thanks for having me.

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Speaker 1: Thanks for coming in. It's a it's a little bit

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Speaker 1: of an early morning for us today, but not for

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Speaker 1: you because you've got two kids at home.

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Speaker 2: Yeah.

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Speaker 1: I've been up since five, so you're good. And my

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Speaker 1: first question for you to kick it off is, every morning,

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Speaker 1: after obviously tending to the little ones, are you reaching

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Speaker 1: for a smoothie? I sure am so, I'm usually a

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Speaker 1: ginger green smoothie kind of gal m all right, we

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Speaker 1: should probably give the people what they need. To know,

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Speaker 1: which is why don't you tell me a little bit

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Speaker 1: about what Daily Harvest is to get us going here?

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Speaker 2: Sure?

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Speaker 1: Thanks?

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Speaker 2: So Daily Harvest is on a mission to take care

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Speaker 2: of food so food can take care of all of us.

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Speaker 2: And what that means is we're all super busy, we

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Speaker 2: all have a lot of obligations. We kind of live

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Speaker 2: in this world where we live half online and half offline,

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Speaker 2: and it causes this tension where like we can't be

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Speaker 2: everywhere at once, we feel like we need to be

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Speaker 2: and we're stressed out. Food is meant to nourish us.

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Speaker 2: Food is meant to take care of us. And what

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Speaker 2: happens is in this world where you're trying to kind

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Speaker 2: of live in two places at once online and offline,

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Speaker 2: yourself or you know you, is usually what suffers. And

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Speaker 2: you know, our our mission is to really make good, clean,

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Speaker 2: nourishing food as accessible as possible so you can be

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Speaker 2: your best self in this crazy world.

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Speaker 1: All right? That sounds promising. I am sitting here thinking

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Speaker 1: about how conflicted I feel about my web self and

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Speaker 1: my real self at the moment. So what kind of

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Speaker 1: products do you guys make?

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Speaker 2: So we make smoothies, we make oat, bowls, We make

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Speaker 2: chia bowls, we make soups, we make harvest bowls, we

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Speaker 2: make cookies, and we make lock takes.

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Speaker 1: Okay, And the thing about all of these products.

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Speaker 2: Yes, so everything is delivered directly to consumers to your

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Speaker 2: front door, and everything comes frozen on the farm. So

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Speaker 2: what happens is, when it's a jazzy term, right, frozen

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Speaker 2: on the farm. So when you buy something in the

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Speaker 2: grocery store, right, you buy a blueberry, you're like, blueberry

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Speaker 2: are so good for me. They're full of vandaeas and

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Speaker 2: if they're full of all these wonderful things that I

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Speaker 2: should be eating, they should be nourishing me. But what

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Speaker 2: happens in reality is that they're picked on the farm.

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Speaker 2: They're picked green before they reach their nutritional peak, and

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Speaker 2: then they take months or blueberries don't take months, but

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Speaker 2: they take weeks. Apples can take like a year and

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Speaker 2: a half until you eat them, which is gross. But

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Speaker 2: blueberries take weeks to get to you. And by the

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Speaker 2: time they get to you, the nutrients that never really

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Speaker 2: had time to develop in the first place start to degrade.

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Speaker 2: So the blueberry that you're buying the grocery store isn't

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Speaker 2: the blueberry that you really think you're eating. If you

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Speaker 2: pick a blueberry from a bush, and if you get

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Speaker 2: it from a like a farmer's market, it's a wonderful blueberry.

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Speaker 2: But for most of us, that's just not reality. So

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Speaker 2: instead of you know, going through your fridge and like

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Speaker 2: picking out the non moldy.

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Speaker 1: Berries there, Yeah.

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Speaker 2: We make everything frozen on the farm, so it's picked it,

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Speaker 2: it's nutritional peak, and it's really ready for you when

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Speaker 2: you're ready. You don't have to worry about it rotting

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Speaker 2: in your fridge. It's just there for you.

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Speaker 1: I feel as though I've been duped a little bit.

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Speaker 1: And I also, I mean, is this something that a

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Speaker 1: lot I feel like I should have. I'm stuttering because

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Speaker 1: I'm just so taken aback. I can't believe I didn't

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Speaker 1: know that picked literally up to a year and a

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Speaker 1: half before we're buying them in the supermarket. Yep. Wow.

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Speaker 2: And a lot of things are gas ripened, and there's

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Speaker 2: just a lot of.

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Speaker 1: Same with organic or not same with organica. Wow. Yep,

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Speaker 1: this is insane. Okay, So you guys, freeze from the farm.

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Speaker 1: Was that the right terminology? Yeah? That works, okay, freeze

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Speaker 1: from the farm all of these delicious eats, so then

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Speaker 1: I can get them delivered anywhere in the country.

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Speaker 2: Anywhere in the country. And what's so special to a

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Speaker 2: lot of people is when you open one of our cups,

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Speaker 2: you see all of the whole real ingredients and we

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Speaker 2: list all the ingredients in the back of the cup.

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Speaker 2: And this sounds obvious, but it's actually pretty novel. You know,

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Speaker 2: when you re that there are apples and something and

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Speaker 2: you open it and there's an apple.

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Speaker 1: Right right right lovely looking.

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Speaker 2: Yeah, so that's that's one of the things that that

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Speaker 2: we're really proud of.

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Speaker 1: That's awesome. Okay, so do you have I mean, you

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Speaker 1: obviously just said ginger green smoothie, but give me some

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Speaker 1: other favorites of yours so that the people at home

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Speaker 1: can get a better understanding of the kind of different

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Speaker 1: offerings that daily harvests, for sure. So we have a

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Speaker 1: Brussels sprout.

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Speaker 2: Lime pad tie that delicious that's made with Kelp noodles

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Speaker 2: that are actually farmed in Maine by a women owned

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Speaker 2: farm that is basically planting kelp farms under the ocean,

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Speaker 2: which is just so cool. Yeah, and it's like revitalized

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Speaker 2: an entire city it's how do.

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Speaker 1: You even find these people?

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Speaker 2: So we seek them out like our coffees, you know,

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Speaker 2: it's it's from a a cooperative farm that is all

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Speaker 2: women farmers in Columbia. And you know, we we work

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Speaker 2: on we seek out opportunities like regenerative farming and transitional

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Speaker 2: organic because we think it's really important. If our mission

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Speaker 2: is to take care of food, it can't just be

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Speaker 2: like the food that is already out there, like we

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Speaker 2: have to help make food what we want it to be.

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Speaker 1: And you mentioned organic is everything from Daily Harvest organic.

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Speaker 1: So we're nine organic, okay.

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Speaker 2: And the reason we are not one hundred percent is

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Speaker 2: because we use transitional transitional organic. And we have decided

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Speaker 2: that for those few items, like we'll never use non

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Speaker 2: organic for something that is dirty dozen. What does that

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Speaker 2: mean so dirty doesn't? Is it's the list of the

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Speaker 2: of the twelve most heavily pesticided crops, gotcha, And there

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Speaker 2: are things that you just should not eat on organic.

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Speaker 1: Got it? So our?

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Speaker 2: And then there's also the clean fifteen, very rimy. But

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Speaker 2: the clean fifteen is things that like they don't really

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Speaker 2: need to be organic, and usually our transitional organic crops

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Speaker 2: are those. But we also work on things like within

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Speaker 2: the middle of the spectrum. Got it to.

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Speaker 1: Help farmers.

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Speaker 2: So usually it takes three years for a farmer to

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Speaker 2: become organic, and what happens is they're only paid for

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Speaker 2: conventional during that three hour three year period, and they

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Speaker 2: lose a ton of money because it's expensive to transition

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Speaker 2: your crop.

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Speaker 1: Wow.

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Speaker 2: So we invest in those farmers in those crops, and

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Speaker 2: we say we're going to pay you for organic right

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Speaker 2: over that period. Yeah, and we're basically trying to increase

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Speaker 2: the availability of organic overall.

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Speaker 1: Wow. Well that's a pretty impressive mission that you have

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Speaker 1: going on there. Have you always been into eating really healthy? Yeah?

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Speaker 2: So I'd say it kind of comes from two places.

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Speaker 2: So I was actually a rower growing up And where

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Speaker 2: did you grow up in New York?

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Speaker 1: Okay? Yeah?

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Speaker 2: And being an athlete's I was a lightweight rower, which

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Speaker 2: means you have to be you know, certain, there's a

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Speaker 2: weight limit, and there's just a lot of like intensity

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Speaker 2: to rowing if you've ever known a rower, So you know,

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Speaker 2: I always had access to a nutritionist and was really

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Speaker 2: well versed in in like what I should be eating

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Speaker 2: that And one of my concentrations in college was the

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Speaker 2: politics of food wow, And I kind of put those together,

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Speaker 2: and for a while it was kind of the person

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Speaker 2: that you never wanted to eat with, but be like,

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Speaker 2: you know that hell of it is full, mercurious.

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Speaker 1: Oh good, but enjoy it. So are you telling me

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Speaker 1: that you never go off the rails? Of course I

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Speaker 1: go off? Okay, I was like, how do you how?

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Speaker 1: Of course I got the rails.

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Speaker 2: But I mean that that's where daily harvest started. I

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Speaker 2: was at I was at guilt group, and I was

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Speaker 2: working incredibly hard, and I just was eating terribly. I

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Speaker 2: knew how I should have been eating, but it's a

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Speaker 2: hard thing to do when you just don't have enough

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Speaker 2: hours in the day.

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Speaker 1: So what's that look like like? Eating really horribly for

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Speaker 1: you at that time?

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Speaker 2: I mean it was eating going into the pantry and

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Speaker 2: grabbing whatever was there, whether it was like birthday cake

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Speaker 2: or trail mix, because I didn't have time for lunch,

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Speaker 2: and I would just grab it and put it in

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Speaker 2: a cup and go back to my desk.

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Speaker 1: I'm so thankful I never worked at an office that

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Speaker 1: I had copious amounts of snacks, although I guess, I mean,

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Speaker 1: if you work at the right office, we have to

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Speaker 1: really harm it sacks when you're in good cheap but

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Speaker 1: I mean the offices that you walk into and it's

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Speaker 1: like there are Cheetos and Lays and every nut bar

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Speaker 1: you could ever want, which is like frame to be healthy,

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Speaker 1: but really you should not eat five of them in

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Speaker 1: a single day. Like, I'm so thankful that the worst

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Speaker 1: offense I ever had was that my original startup I

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Speaker 1: worked at out of college had like a fridge full

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Speaker 1: of sodas. I could handle the sodas.

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Speaker 2: I mean, what happens is when you get angry, you're

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Speaker 2: just gonna grab for whatever is closest true.

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Speaker 1: Okay, so you're working at guilt Group, your diet isn't

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Speaker 1: exactly stellar, and.

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Speaker 2: And then what And I was like, I have to

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Speaker 2: make a change. Yeah, I have to make a change.

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Speaker 2: I had some health things going on at the time,

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Speaker 2: and I was kind of like, what is going on.

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Speaker 2: I know how I should be eating, I'm not eating

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Speaker 2: that way. I'm not exercising the way I know I

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Speaker 2: should be. I need to take better care of myself.

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Speaker 2: So what I did is I started meal prepping. I

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Speaker 2: was gathering all the ingredients that I wanted to be

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Speaker 2: consuming in a day. I'm a big believer in like

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Speaker 2: eating the rainbow, and I would spend my sundays kind

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Speaker 2: of meal prepping and making sure that that I was

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Speaker 2: able to have the things that I wanted to consume

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Speaker 2: at arm's length. And it was wonderful. Like meal prepping

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Speaker 2: changed the way I ate. I was able to, you know,

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Speaker 2: that ten minute break that I had in the day,

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Speaker 2: or usually ten seconds, I was able to grab something

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Speaker 2: that was really good and I felt good about it.

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Speaker 1: So what kind of things were you prepping? A lot

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Speaker 1: of the.

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Speaker 2: Things that you see at daily heartsts today, mostly those things, right,

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Speaker 2: you know, bowls and smoothies, and.

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Speaker 1: I mean were they at the time. So I always did.

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Speaker 2: Make them for And the reason why interesting is because

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Speaker 2: I one I wanted variety. I'm not the kind of

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Speaker 2: person who can eat the same thing every day.

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Speaker 1: I just get bored of it. It's very hard.

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Speaker 2: But if you want to efficiently meal prep, you kind

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Speaker 2: of have to eat the same thing every day exactly.

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Speaker 2: And the other thing is that I would hate by

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Speaker 2: the end of the week being like.

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Speaker 1: Is this good? Like she's still be eating this It's

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Speaker 1: like a little slimy.

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Speaker 2: Yeah, So frozen was this was the solve for all

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Speaker 2: of that.

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Speaker 1: What's interesting to me is that I wouldn't have even

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Speaker 1: thought to freeze this stuff from the beginning. So did

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Speaker 1: you read about it somewhere? Like how did you kind

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Speaker 1: of come up with this?

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Speaker 2: So I always knew it's actually from my grandmother. My grandmother.

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Speaker 2: I would go over there and she would feed me,

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Speaker 2: like carrots and peas from a bag, and I'd be like,

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Speaker 2: why are you feeding me carrots and peas from a bag?

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Speaker 2: Like my mom makes me.

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Speaker 1: Fresh carrot as she says, putting her hands on her hips.

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Speaker 1: I deserve the fresh. I want fresh carrots.

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Speaker 2: And my grandmother would be like, you're so wrong, like

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Speaker 2: these are this is the good produce, Like this is

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Speaker 2: what you should be eating because you don't know how

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Speaker 2: long those carrots have been sitting in the grocery store.

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Speaker 2: So that's that like planted a seed for me. But

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Speaker 2: also just like I used to I used to cook

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Speaker 2: a lot, I used to bake a lot.

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Speaker 1: It's it's one of.

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Speaker 2: The stress relievers that I've always used in my life.

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Speaker 2: And like, I don't know if you've ever had something

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Speaker 2: like life changing loaf of bread.

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Speaker 1: It's so good. No, but please tell me more about that.

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Speaker 2: It's basically like a loaf of bread made out of

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Speaker 2: entirely nuts and nuts.

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Speaker 1: Since my whole family was talking about this the other

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Speaker 1: day and I've never heard of it, and now you're

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Speaker 1: the rest of it. Please.

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Speaker 2: It's so good, but it's like inefficient to make one

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Speaker 2: every week, right, I just don't have the time for that.

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Speaker 2: So I would like make six and put the others

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Speaker 2: in the freezer. I would make cookies out of you know, chickpeas,

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Speaker 2: which we have daily harvest now, and you know, just

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Speaker 2: make like three dozen and keep them in the freezer.

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Speaker 1: Baking specifically, is a really hard thing to be really

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Speaker 1: good at. I think when you cook, you get thrown

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Speaker 1: all these spices. You can do all these things to

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Speaker 1: jazz it up and make it taste better, but if

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Speaker 1: you don't have the ratios the right way when you're cooking, especially,

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Speaker 1: I can't even imagine or would know the first thing

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Speaker 1: about how to make a chickpea cookie.

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Speaker 2: Right, So it's a lot of experimentation. Yeah, It's always

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Speaker 2: been like a passion of mine. I have a terrible

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Speaker 2: sweet teeth, and I've always been like, how can I

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Speaker 2: make Like I don't know, how can I.

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Speaker 1: Make a cupcake.

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Speaker 2: And this is before everybody started baking with almondflour or

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Speaker 2: cooking of flour.

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Speaker 1: This was like way before.

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Speaker 2: But I was like, how can I make like a

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Speaker 2: Twinkie out of things that I know are really good

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Speaker 2: for me and actually nourishing, because what happens is things

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Speaker 2: like twinkies, where things like fast food were actually never

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Speaker 2: meant to nourish us. These were meant to be like

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Speaker 2: novelties to get a twink I believe I'm talking about twinkies.

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Speaker 2: We used to get like a twinkie as a treat,

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Speaker 2: or fast food used to be something that was like

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Speaker 2: a novelty treat. But what's happened is this duality of

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Speaker 2: like living two lives at once online and offline has

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Speaker 2: forced us to like nourish ourselves with things that were

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Speaker 2: never meant to be nourishing. There's nothing nourishing about a twinkie.

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Speaker 2: There's nothing nourishing about vast food. So that's kind of

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Speaker 2: why I tried to make these things in my own way.

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Speaker 1: Got you okay, And so I want to rewind a

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Speaker 1: little bit because you mentioned briefly that you had some

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Speaker 1: health issues when you were working at guild groups. So

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Speaker 1: what did that look like?

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Speaker 2: Yeah, so I had an auto or I have an

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Speaker 2: autoimmune disease called hashimotos and.

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Speaker 1: It's it's like a lazy thyroid. Okay, and you learned

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Speaker 1: about this when you were there.

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Speaker 2: Yeah, I was crazy. I was breaking out in hives

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Speaker 2: and I had no idea why. I was like always sick.

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Speaker 2: I just felt really lethargic and like not myself, and

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Speaker 2: I just knew something had to be up. So I

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Speaker 2: went to a bunch of different different doctors, and according

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Speaker 2: to like traditional like western medicine, everyone was like, you're fine,

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Speaker 2: You're fine, you're friendly, right, I don't think I am.

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Speaker 2: So I started going to more integrated healthcare providers and

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Speaker 2: they did some tests that were like, oh, you definitely

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Speaker 2: have a thyroid issue. And you know, part of that

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Speaker 2: is like making sure that part of healing that is

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Speaker 2: making sure that like you're really treating your body well

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Speaker 2: and you're giving yourself the things that your body needs

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Speaker 2: to be successful.

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Speaker 1: Right, Right, So that went hand in hand with you

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Speaker 1: starting to do a lot more meal prep, but bringing

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Speaker 1: all that stuff to the office, maybe not reaching for

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Speaker 1: the cake from the pantry, so like you're allowed to

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Speaker 1: like cake. It's okay, and so wow, okay, So, aside

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Speaker 1: from eating a little bit cleaner, did you do anything

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Speaker 1: else in terms of maybe your exercise routine or anything

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Speaker 1: for your mental health to go hand in hand with

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Speaker 1: treating this autoimmune disease.

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Speaker 2: Yeah, so stress is really bad for autoimmune disease. Yeah,

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Speaker 2: sounds pretty intuitive, but I've always been very athletic. As

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Speaker 2: I said, it was a rower, so it kind of

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Speaker 2: just like translates into things like Berry's boot Camp.

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Speaker 1: Especially growing up in New York and having access to

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Speaker 1: all that kind of stuff. Exactly. I had Joey on

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Speaker 1: the pod. I love, Oh, he's the best.

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Speaker 2: So I used to work out a lot, but I

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Speaker 2: decided I needed to just kind of like find time

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Speaker 2: for other things that weren't intense. Like even my workouts

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Speaker 2: weren't intense. You know, my job was intense and everything

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Speaker 2: was just a lot. So you know, I did start

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Speaker 2: taking up a meditation practice using headspace actually, and you know,

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Speaker 2: just working on a lot of different ways of kind

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Speaker 2: of finding balance.

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Speaker 1: Right right, It's funny that you mentioned looking for ways

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Speaker 1: to release stress that aren't so intense. I was speaking

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Speaker 1: with Jesse Dover at a live event the other night

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Speaker 1: she's one of the co founders of the bad company

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Speaker 1: Digni Dover, and she too grew up an athlete, was

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Speaker 1: always working out, almost to the point that it was

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Speaker 1: like too much, sometimes twice a day. And we were

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Speaker 1: saying that as we get older, it's been a lot

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Speaker 1: easier to take a step back and realize that you

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Speaker 1: need to dial it back, Like it's so important for

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Speaker 1: me to find other ways to release this stress. Like

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Speaker 1: you're saying that don't involve beating myself up, because then

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Speaker 1: when do you recover If you're taking this time as

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Speaker 1: your time to do stress and you're taking no time

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Speaker 1: to chill the hell out, then when are you going

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Speaker 1: to chill the hell out totally?

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Speaker 2: And you know, as I've gotten even older, it's actually

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Speaker 2: evolved and now like I leave work every single day

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Speaker 2: at six o'clock and I spend an hour with my

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Speaker 2: kids before I put them to bed, and that is

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Speaker 2: for me, like better than time for meditation or better

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Speaker 2: than anything else, Like it's just so smushy.

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Speaker 1: Well, it's your form of self care, right. I think

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Speaker 1: a lot of people have a hard time figuring out

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Speaker 1: what their version of self care could be, and they

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Speaker 1: base what their quote unquote supposed to be doing for

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Speaker 1: themselves based on again what they see on social media.

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Speaker 2: Right. Yeah, I mean I really look at self care

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Speaker 2: as a self compassion and like listening to what you

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Speaker 2: need at any given time. In some days, that might

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Speaker 2: be like pulling an all nighter and and and like,

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Speaker 2: you know, crushing it at work because that's what your

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Speaker 2: body needs and that's what your mind needs at that moment.

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Speaker 2: And then the next day you might be like I'm out,

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Speaker 2: like I just need to take a bath, and you know,

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Speaker 2: and but like that contrast, like that's okay. It's just

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Speaker 2: allowing ourselves to be okay with whatever we feel is right.

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Speaker 1: So let's bring it back now to guilt group. You're

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Speaker 1: starting to cook for yourself, You're really taking some time

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Speaker 1: for meditation and just treating your body better, and do

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Speaker 1: you start to truly feel a difference.

436
00:22:15,320 --> 00:22:16,880
Speaker 2: I really and truly did.

437
00:22:17,080 --> 00:22:19,280
Speaker 1: Yeah. I felt well.

438
00:22:19,520 --> 00:22:21,760
Speaker 2: First of all, my hives went away, which was like

439
00:22:21,920 --> 00:22:24,920
Speaker 2: great number one. Yeah. I also started doing a lot

440
00:22:24,920 --> 00:22:28,320
Speaker 2: of things to heal my gut. So when I was

441
00:22:28,359 --> 00:22:30,480
Speaker 2: growing up, I had chronic ear infections.

442
00:22:30,560 --> 00:22:32,560
Speaker 1: And when you're when.

443
00:22:32,400 --> 00:22:37,160
Speaker 2: You're born in the eighties, the answer is penicillin, right, Yeah,

444
00:22:37,200 --> 00:22:39,960
Speaker 2: I mean the vast amount of penicillin that that I

445
00:22:40,080 --> 00:22:43,439
Speaker 2: must have taken when I was younger. It was like,

446
00:22:43,760 --> 00:22:47,879
Speaker 2: you know, I think it's starting to hurt penicillin, whereas now,

447
00:22:47,960 --> 00:22:50,399
Speaker 2: like you know, you wait a little bit to understand,

448
00:22:50,600 --> 00:22:53,680
Speaker 2: like do you really need the antibiotics or not? Did

449
00:22:53,680 --> 00:22:55,200
Speaker 2: a number on my gut, And I think that that's

450
00:22:55,240 --> 00:22:59,399
Speaker 2: really closely tied to autoimmune issues. You know, eating a

451
00:22:59,440 --> 00:23:02,560
Speaker 2: lot of ferment foods and taking probiotics and all sorts

452
00:23:02,560 --> 00:23:06,199
Speaker 2: of other things kind of in tandem. Yeah, you know,

453
00:23:06,520 --> 00:23:10,760
Speaker 2: my hives went away. I felt stronger, I wasn't so tired,

454
00:23:11,760 --> 00:23:14,200
Speaker 2: and just everything felt better. I started to feel like

455
00:23:14,240 --> 00:23:14,639
Speaker 2: me again.

456
00:23:15,000 --> 00:23:16,760
Speaker 1: All right, so you started to feel like you again.

457
00:23:16,840 --> 00:23:20,119
Speaker 1: You're still working at Guild Group, still working. When do

458
00:23:20,400 --> 00:23:24,920
Speaker 1: you start to think, hey, I'm treating myself by eating better.

459
00:23:25,640 --> 00:23:28,560
Speaker 1: Maybe this is something that other people would care about

460
00:23:28,600 --> 00:23:29,959
Speaker 1: as well. Yeah.

461
00:23:30,000 --> 00:23:32,800
Speaker 2: So for me, that moment was when I was like,

462
00:23:32,880 --> 00:23:35,960
Speaker 2: meal prep is great, but where's my Sunday?

463
00:23:36,680 --> 00:23:37,680
Speaker 1: It takes a.

464
00:23:37,920 --> 00:23:43,320
Speaker 2: Long time to meal prep. And you know, I had

465
00:23:43,520 --> 00:23:47,640
Speaker 2: a boyfriend at the time who's now my husband, and

466
00:23:48,640 --> 00:23:50,560
Speaker 2: it was like I didn't see him on Sunday, and

467
00:23:50,600 --> 00:23:52,400
Speaker 2: he was like, hey, like what we.

468
00:23:52,320 --> 00:23:54,159
Speaker 1: Were watching football? You wanted to pay attention to me.

469
00:23:55,040 --> 00:23:57,400
Speaker 2: And also, like all the things that I enjoyed doing

470
00:23:57,440 --> 00:24:00,600
Speaker 2: on the weekends, I wasn't doing. So I started looking

471
00:24:00,680 --> 00:24:05,080
Speaker 2: for a solution, and I was like, somebody else, somebody

472
00:24:05,119 --> 00:24:07,359
Speaker 2: has to be doing this, Like, what what's going on?

473
00:24:07,680 --> 00:24:10,679
Speaker 2: There's meal kit? Meal kit for me was a romantic idea,

474
00:24:11,240 --> 00:24:13,080
Speaker 2: but it takes forty five minutes when you come home

475
00:24:13,119 --> 00:24:15,359
Speaker 2: at the end of the day to actually make that food.

476
00:24:16,119 --> 00:24:17,240
Speaker 2: I didn't have forty five minutes.

477
00:24:17,280 --> 00:24:18,680
Speaker 1: What is meal kit? I'm unaware?

478
00:24:18,840 --> 00:24:21,520
Speaker 2: Like a blue apron or a plated or hellow fresh.

479
00:24:22,840 --> 00:24:25,280
Speaker 2: I really just it wasn't realistic for me.

480
00:24:25,359 --> 00:24:27,080
Speaker 1: Yeah, I mean I love eating them, but you're right,

481
00:24:27,200 --> 00:24:31,200
Speaker 1: like sometimes, yes, cooking, like you said earlier, is totally therapeutic,

482
00:24:31,520 --> 00:24:34,160
Speaker 1: but when it's seven forty five eight o'clock, it's hard.

483
00:24:34,280 --> 00:24:37,560
Speaker 1: It's where I don't really want to eat that late anymore.

484
00:24:37,880 --> 00:24:40,359
Speaker 1: So the preparing just becomes less of a stress reliever

485
00:24:40,400 --> 00:24:42,280
Speaker 1: and more of a stressor sometimes.

486
00:24:41,800 --> 00:24:44,560
Speaker 2: Absolutely And it's also you know, if something happens, if

487
00:24:44,600 --> 00:24:46,520
Speaker 2: something comes up, you have that food rotting.

488
00:24:46,240 --> 00:24:48,200
Speaker 1: In your fridge. Oh, that's the worst, right.

489
00:24:48,119 --> 00:24:50,400
Speaker 2: And then you have guilt, And like, I didn't need

490
00:24:50,440 --> 00:24:51,240
Speaker 2: more of that in my life.

491
00:24:51,280 --> 00:24:53,480
Speaker 1: No work, no more guilt, team, no guilt.

492
00:24:55,560 --> 00:24:58,280
Speaker 2: So all of this kind of came together and I

493
00:24:58,359 --> 00:25:01,159
Speaker 2: was looking for a better answer, and I realized that there.

494
00:25:01,080 --> 00:25:04,560
Speaker 1: Wasn't one, and I was like, why is nobody doing this?

495
00:25:05,400 --> 00:25:05,919
Speaker 1: Light bulb?

496
00:25:06,119 --> 00:25:10,560
Speaker 2: Wait, nobody's doing this, you know. And in talking to

497
00:25:10,680 --> 00:25:15,040
Speaker 2: my boyfriend at the time, now husband, you know, it

498
00:25:15,119 --> 00:25:17,440
Speaker 2: was also really working for him. I mean, this is

499
00:25:17,440 --> 00:25:19,880
Speaker 2: a guy who I love him to death. He can't

500
00:25:19,880 --> 00:25:23,560
Speaker 2: butter toast like he just like, the kitchen is not

501
00:25:24,040 --> 00:25:25,080
Speaker 2: where he shines.

502
00:25:25,960 --> 00:25:28,560
Speaker 1: Everyone has their strength, everyone has their strengths. His is

503
00:25:28,600 --> 00:25:29,200
Speaker 1: not the kitchen.

504
00:25:30,680 --> 00:25:33,879
Speaker 2: And he was eating better too, as as like a

505
00:25:33,920 --> 00:25:37,840
Speaker 2: byproduct of my meal prep in my eating better and

506
00:25:38,040 --> 00:25:40,320
Speaker 2: I realized how it had changed his life, it changed

507
00:25:40,320 --> 00:25:42,000
Speaker 2: my life, and I was like, I gotta do this.

508
00:25:43,200 --> 00:25:45,920
Speaker 2: So I got myself a commercial kitchen in Long Island City,

509
00:25:47,960 --> 00:25:53,000
Speaker 2: and you know, I'm gonna make gestures, but my right

510
00:25:53,000 --> 00:25:55,880
Speaker 2: hand employee number one and my left hand employee number

511
00:25:55,880 --> 00:26:01,240
Speaker 2: two just started putting things together. Wait, at this point,

512
00:26:01,240 --> 00:26:02,359
Speaker 2: he wasn't my boyfriend anymore.

513
00:26:02,359 --> 00:26:05,840
Speaker 1: He was actually my husband. I'm like something's missing here.

514
00:26:06,760 --> 00:26:08,800
Speaker 1: At some point along the line when I had to say, yeah,

515
00:26:08,800 --> 00:26:11,080
Speaker 1: we got to get married. Okay.

516
00:26:11,840 --> 00:26:15,800
Speaker 2: So started started in a commercial kitchen and Long Island City,

517
00:26:15,800 --> 00:26:21,160
Speaker 2: putting everything together, and built a really rudimentary V one

518
00:26:21,160 --> 00:26:24,720
Speaker 2: of a website. It was really hard to use. It

519
00:26:24,760 --> 00:26:26,880
Speaker 2: was really ugly, and took all the pictures of myself

520
00:26:26,920 --> 00:26:29,639
Speaker 2: like just kind of put it all together. And I

521
00:26:29,680 --> 00:26:32,080
Speaker 2: said to myself once, five times more people who I

522
00:26:32,160 --> 00:26:35,200
Speaker 2: don't know are buying this than than those than the

523
00:26:35,280 --> 00:26:38,200
Speaker 2: number of people who I do know, Then this is real.

524
00:26:38,760 --> 00:26:41,119
Speaker 2: I wanted to account for like my friends and family

525
00:26:41,160 --> 00:26:44,280
Speaker 2: feeling sad for me and being like we'll support Rachel.

526
00:26:45,200 --> 00:26:47,479
Speaker 1: So it had to be bigger than that, right, uh.

527
00:26:47,720 --> 00:26:51,840
Speaker 2: And it happened so quickly. It happened in like six weeks.

528
00:26:51,880 --> 00:26:52,840
Speaker 2: It was insane.

529
00:26:53,119 --> 00:26:55,400
Speaker 1: Also, I mean when you say that you just went

530
00:26:55,440 --> 00:26:59,240
Speaker 1: and rented a commercial kitchen, that's a very big financial undertaking.

531
00:26:59,640 --> 00:27:01,280
Speaker 1: So where is the money coming from?

532
00:27:01,600 --> 00:27:04,160
Speaker 2: Yeah, so it's actually not as expensive as you would think.

533
00:27:04,200 --> 00:27:06,280
Speaker 2: I didn't rent it. It wasn't like a common space.

534
00:27:06,320 --> 00:27:08,680
Speaker 2: It wasn't a space that was dedicated to me. It

535
00:27:08,720 --> 00:27:11,520
Speaker 2: was a place that I rented for a few hours, gotcha, gotcha.

536
00:27:11,840 --> 00:27:14,880
Speaker 2: It wasn't expensive, and I was using my own car

537
00:27:14,960 --> 00:27:17,720
Speaker 2: to go pick up the frozen ingredients, and it was

538
00:27:17,800 --> 00:27:20,200
Speaker 2: kind of like, at that point it was an MVP,

539
00:27:20,440 --> 00:27:22,320
Speaker 2: so it was very like fake it till you make it.

540
00:27:23,000 --> 00:27:26,080
Speaker 2: I got MVP minimum viable product, gotcha.

541
00:27:26,200 --> 00:27:26,440
Speaker 1: Yeah.

542
00:27:27,119 --> 00:27:29,560
Speaker 2: So I was like buying bags of fruit and like

543
00:27:29,760 --> 00:27:30,760
Speaker 2: putting them together and.

544
00:27:30,720 --> 00:27:35,560
Speaker 1: Where are you buying them? At the grocery store? Yeah?

545
00:27:35,640 --> 00:27:38,680
Speaker 2: And putting everything together and then delivering everything in my car.

546
00:27:38,960 --> 00:27:41,760
Speaker 1: Yeah. Wow. And so at first you were just hyper

547
00:27:41,800 --> 00:27:45,080
Speaker 1: local to New York City, gotcha. And so then more

548
00:27:45,119 --> 00:27:48,200
Speaker 1: and more people are discovering your product and they're interested

549
00:27:48,200 --> 00:27:51,720
Speaker 1: in your product. When does it hit you that this

550
00:27:51,920 --> 00:27:53,440
Speaker 1: is wow? Yeah?

551
00:27:53,480 --> 00:27:55,840
Speaker 2: So because I hit that metric that I had set

552
00:27:55,880 --> 00:27:58,400
Speaker 2: in like six weeks, I was like, all right, here

553
00:27:58,440 --> 00:28:02,720
Speaker 2: we go my job, dove in head first and just

554
00:28:02,720 --> 00:28:03,359
Speaker 2: built the brand.

555
00:28:03,520 --> 00:28:05,920
Speaker 1: I have a girlfriend right now. Her name is Kelly

556
00:28:05,960 --> 00:28:09,760
Speaker 1: Hi Kelly, and she's building a plant based salad, dressing

557
00:28:09,800 --> 00:28:12,640
Speaker 1: and sauce company called Cai Foods. Definitely go check it out.

558
00:28:13,560 --> 00:28:16,800
Speaker 1: And they are really starting from the ground up, just

559
00:28:16,840 --> 00:28:19,639
Speaker 1: two sisters ones in New York ones in San Diego area,

560
00:28:19,800 --> 00:28:22,320
Speaker 1: and they're going through all the same things that you

561
00:28:22,440 --> 00:28:24,520
Speaker 1: dealt with, which is making in their kitchens and then

562
00:28:24,520 --> 00:28:28,240
Speaker 1: working with different shipping services. I mean, so now, once

563
00:28:28,280 --> 00:28:30,480
Speaker 1: you have this metric and you quit your job, there's

564
00:28:30,520 --> 00:28:34,120
Speaker 1: a whole other set of things to figure out, I'm

565
00:28:34,160 --> 00:28:36,840
Speaker 1: sure because so many you're like, shoot, like what if

566
00:28:36,840 --> 00:28:39,040
Speaker 1: I want to get this to someone that's in Connecticut?

567
00:28:39,200 --> 00:28:39,920
Speaker 1: Right right?

568
00:28:40,000 --> 00:28:42,440
Speaker 2: So then the plans for daily harvest, as you know

569
00:28:42,480 --> 00:28:45,440
Speaker 2: what today began, you know, and as I said, the

570
00:28:45,840 --> 00:28:50,320
Speaker 2: mission has always been like how do I make the

571
00:28:50,360 --> 00:28:53,720
Speaker 2: freezer the first place where somebody goes for nurishing themselves

572
00:28:53,760 --> 00:28:56,560
Speaker 2: as opposed to the last place. Often people will go

573
00:28:56,640 --> 00:28:58,520
Speaker 2: in their fridge and they'll be like, nothing there. Then

574
00:28:58,520 --> 00:29:00,680
Speaker 2: they'll go in the pantry, nothing there, and then they'll

575
00:29:00,680 --> 00:29:03,160
Speaker 2: go into the freezer. And what most people have inside

576
00:29:03,160 --> 00:29:06,600
Speaker 2: the freezer is like bad gun ice cubes. Wow, maybe

577
00:29:06,600 --> 00:29:07,200
Speaker 2: some ice cream?

578
00:29:07,640 --> 00:29:10,640
Speaker 1: Huh. I don't keep balking the freezer. Should I keep talking?

579
00:29:10,680 --> 00:29:13,080
Speaker 1: In the freezer? It's very head nods all around in

580
00:29:13,120 --> 00:29:19,040
Speaker 1: the recording studio. All right, Okay, it's definitely I have

581
00:29:19,040 --> 00:29:21,480
Speaker 1: frozen bananas in there too. Smoothie.

582
00:29:21,800 --> 00:29:26,240
Speaker 2: Yes, okay, keep going also for an ice cream. But

583
00:29:26,600 --> 00:29:29,720
Speaker 2: you know, turning the freezer into like this solution to

584
00:29:29,760 --> 00:29:31,800
Speaker 2: a problem that I was facing, that that you know,

585
00:29:31,840 --> 00:29:33,880
Speaker 2: all these people who had kind of bought in and

586
00:29:33,920 --> 00:29:37,880
Speaker 2: the during the MVP stage saw as a solution to

587
00:29:37,960 --> 00:29:40,959
Speaker 2: a very real problem, like how do you nourish yourself,

588
00:29:41,040 --> 00:29:46,520
Speaker 2: keep yourself, keep like, you know, yourself moving is as

589
00:29:46,520 --> 00:29:50,600
Speaker 2: efficiently as possible, keep your body strong while living in

590
00:29:50,640 --> 00:29:54,320
Speaker 2: this crazy new reality that we live in. Yeah, and

591
00:29:54,600 --> 00:29:56,640
Speaker 2: you know, the freezer for me was a solution. So

592
00:29:56,960 --> 00:30:00,080
Speaker 2: decided that that I was going to scale it and

593
00:30:00,120 --> 00:30:02,480
Speaker 2: we started with smoothies because I knew that it.

594
00:30:02,400 --> 00:30:04,760
Speaker 1: Was something that would be easy for people to people

595
00:30:04,800 --> 00:30:07,160
Speaker 1: to understand and give me a sense of time here,

596
00:30:07,240 --> 00:30:07,800
Speaker 1: when is this.

597
00:30:08,680 --> 00:30:10,920
Speaker 2: So this is the beginning of twenty fifteen.

598
00:30:11,040 --> 00:30:13,080
Speaker 1: Okay, you're starting with smoothies.

599
00:30:13,560 --> 00:30:18,240
Speaker 2: Yeah, starting with smoothies and still just in New York City, gotcha,

600
00:30:18,840 --> 00:30:20,840
Speaker 2: just trying to figure out how all.

601
00:30:20,720 --> 00:30:29,080
Speaker 1: Of this works. Taking a break from today's episode to

602
00:30:29,080 --> 00:30:33,040
Speaker 1: give my sponsor headspace some love. I'll admit, just like

603
00:30:33,080 --> 00:30:36,440
Speaker 1: with any habit, meditation takes a whole lot of time

604
00:30:36,520 --> 00:30:38,480
Speaker 1: to get used to. Can I get a name in,

605
00:30:39,560 --> 00:30:42,120
Speaker 1: but there is no easier way to make it a

606
00:30:42,160 --> 00:30:45,280
Speaker 1: part of your daily routine than with Headspace. Trust me,

607
00:30:45,640 --> 00:30:48,160
Speaker 1: when I use this app, I feel one hundred percent

608
00:30:48,240 --> 00:30:51,080
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609
00:30:51,160 --> 00:30:53,720
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610
00:30:53,880 --> 00:30:56,960
Speaker 1: The science is there. Four weeks of Headspace has been

611
00:30:57,160 --> 00:31:00,400
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612
00:31:00,440 --> 00:31:04,960
Speaker 1: fourteen percent, as well as increased happiness by five percent.

613
00:31:05,120 --> 00:31:07,840
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614
00:31:07,880 --> 00:31:11,760
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615
00:31:11,840 --> 00:31:14,120
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616
00:31:14,200 --> 00:31:18,520
Speaker 1: things you do every single day, like cooking, commuting, or eating.

617
00:31:19,000 --> 00:31:23,120
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618
00:31:23,240 --> 00:31:27,640
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619
00:31:28,040 --> 00:31:31,600
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620
00:31:31,640 --> 00:31:36,160
Speaker 1: That's headspace dot com slash hurdle to dive on in.

621
00:31:43,800 --> 00:31:45,800
Speaker 1: Are you still even though you're just in New York City?

622
00:31:45,840 --> 00:31:47,680
Speaker 1: Are you guys delivering all of them?

623
00:31:47,880 --> 00:31:51,400
Speaker 2: Me and my nephews do. I paid twenty dollars an

624
00:31:51,440 --> 00:31:56,080
Speaker 2: hour amazing, which is very generous for somebody who's like sixteen.

625
00:31:55,880 --> 00:31:57,840
Speaker 1: Hey, how many nephews?

626
00:31:57,880 --> 00:32:01,600
Speaker 2: God three to live in the city. And I would

627
00:32:01,680 --> 00:32:03,760
Speaker 2: just like, I'd be like, go.

628
00:32:04,040 --> 00:32:06,240
Speaker 1: The latestar A Life did the same thing when they

629
00:32:06,320 --> 00:32:09,080
Speaker 1: started out. Yeah, they literally would just make food in

630
00:32:09,080 --> 00:32:13,160
Speaker 1: the kitchen and deliver it themselves to whoever. Yeah, okay,

631
00:32:13,240 --> 00:32:16,600
Speaker 1: so do it. And during this so are they literally

632
00:32:16,760 --> 00:32:19,520
Speaker 1: it's frozen where you are, they're putting it in just

633
00:32:19,520 --> 00:32:21,600
Speaker 1: like regular bags, they're bringing it to where it's going.

634
00:32:21,680 --> 00:32:23,560
Speaker 1: Or are you already having to pack it a certain

635
00:32:23,600 --> 00:32:26,480
Speaker 1: way because obviously the product needs to stay frozen. Yeah,

636
00:32:26,520 --> 00:32:28,400
Speaker 1: so we were already packing on dry ice.

637
00:32:28,480 --> 00:32:30,720
Speaker 2: And you know a lot of the elements that you

638
00:32:30,760 --> 00:32:34,440
Speaker 2: see today in a much more abolished format were there

639
00:32:34,480 --> 00:32:37,760
Speaker 2: from the beginning because they had to be right. And

640
00:32:38,560 --> 00:32:40,640
Speaker 2: you know what I was doing during this period, probably

641
00:32:41,080 --> 00:32:43,880
Speaker 2: like nine or ten months, was trying to figure out

642
00:32:43,920 --> 00:32:47,840
Speaker 2: how to scale it, so, you know, figuring out shipping,

643
00:32:47,960 --> 00:32:52,600
Speaker 2: figuring out like a scalable production method, figuring out packaging,

644
00:32:52,640 --> 00:32:56,120
Speaker 2: figuring out all of these things. And then we launched.

645
00:32:56,920 --> 00:32:59,560
Speaker 2: I would say we to have it because it sound

646
00:32:59,560 --> 00:33:01,080
Speaker 2: bigger than just me.

647
00:33:01,440 --> 00:33:04,520
Speaker 1: Yeah, I do the exact same thing. It's the thing. So,

648
00:33:04,840 --> 00:33:07,040
Speaker 1: I mean, you're launching a much bigger company. But even

649
00:33:07,040 --> 00:33:09,120
Speaker 1: when I talk about me, I'm like, well, this is

650
00:33:09,160 --> 00:33:11,120
Speaker 1: what we're doing, and I'm like, nope, it's just it's

651
00:33:11,200 --> 00:33:13,160
Speaker 1: just me. I'm the only one here. We're boring to

652
00:33:13,200 --> 00:33:15,200
Speaker 1: this podcast. It does.

653
00:33:15,640 --> 00:33:21,880
Speaker 2: So we launched nationally in September of twenty sixteen.

654
00:33:21,640 --> 00:33:23,880
Speaker 1: And you just went national. You didn't even go northeast.

655
00:33:24,040 --> 00:33:28,400
Speaker 2: So we started northeast. Oh, you did started northeast. But

656
00:33:28,440 --> 00:33:30,680
Speaker 2: by the time we were national. So we we did

657
00:33:30,720 --> 00:33:32,960
Speaker 2: launch all of the I call them coasts, even though

658
00:33:33,160 --> 00:33:36,719
Speaker 2: Central is there's no water, it's just easier.

659
00:33:38,160 --> 00:33:39,080
Speaker 1: The three coasts.

660
00:33:39,480 --> 00:33:41,400
Speaker 2: We started with East Coast, then went to West Coast,

661
00:33:41,440 --> 00:33:44,640
Speaker 2: then went to Central. But it was all within like

662
00:33:44,680 --> 00:33:47,840
Speaker 2: I think we launched West Coast in August, so it

663
00:33:47,880 --> 00:33:50,280
Speaker 2: was all like in a very concentrated period of time.

664
00:33:50,520 --> 00:33:57,200
Speaker 1: Okay, Wow, I would feel so overwhelmed thinking about where

665
00:33:57,200 --> 00:33:59,280
Speaker 1: does one get dry ice? How do you know what

666
00:33:59,360 --> 00:34:01,800
Speaker 1: kind of boxers supposed to ship in? These boxes are

667
00:34:01,800 --> 00:34:04,720
Speaker 1: pretty heavy? How do you control your shipping costs? Did

668
00:34:04,760 --> 00:34:07,800
Speaker 1: you find did you look to anyone specific for advice

669
00:34:07,960 --> 00:34:10,239
Speaker 1: at this period when you were really beginning so.

670
00:34:10,480 --> 00:34:14,080
Speaker 2: The only companies that were doing frozen direct consumer were

671
00:34:14,280 --> 00:34:18,719
Speaker 2: Omaha Steaks, and there were like a few companies that

672
00:34:18,719 --> 00:34:20,920
Speaker 2: were delivering ice cream, but it was like one hundred

673
00:34:20,960 --> 00:34:24,759
Speaker 2: dollars for delivery. I still think one of the best

674
00:34:24,840 --> 00:34:30,319
Speaker 2: Christmas gifts is Greater's ice cream. It's just saying, but

675
00:34:30,440 --> 00:34:33,120
Speaker 2: all of these were shipped in styrofoam, and they were

676
00:34:33,120 --> 00:34:37,719
Speaker 2: shipped via like overnight, crazy expensive methods, and I just

677
00:34:37,800 --> 00:34:38,640
Speaker 2: knew that that.

678
00:34:39,000 --> 00:34:41,640
Speaker 1: Was never going to work for us, right, So this.

679
00:34:41,719 --> 00:34:43,920
Speaker 2: Was just a ton of trial and error, and I

680
00:34:44,040 --> 00:34:48,239
Speaker 2: ended up hiring some incredible people in the beginning who were,

681
00:34:49,520 --> 00:34:53,360
Speaker 2: you know, early startup people, so like more jack of

682
00:34:53,360 --> 00:34:55,080
Speaker 2: all trades than anything, and they were just like, we're

683
00:34:55,080 --> 00:34:58,040
Speaker 2: going to figure this out, and together we figured it out.

684
00:34:58,480 --> 00:35:01,640
Speaker 1: It's crazy when it's not just wanting to solve a problem,

685
00:35:01,680 --> 00:35:04,000
Speaker 1: but needing to solve a problem, then you just got

686
00:35:04,000 --> 00:35:07,160
Speaker 1: to get it done right. Okay, so you are starting

687
00:35:07,160 --> 00:35:11,640
Speaker 1: with smoothes, you're now shipping nationwide, and you're talking about

688
00:35:11,719 --> 00:35:13,840
Speaker 1: hiring employees. Talk to me about what it was like

689
00:35:13,920 --> 00:35:16,239
Speaker 1: to bring on your first true team member outside of

690
00:35:16,280 --> 00:35:16,920
Speaker 1: your nephews.

691
00:35:17,200 --> 00:35:20,480
Speaker 2: Yeah, so my first true team member is just a

692
00:35:20,520 --> 00:35:23,920
Speaker 2: wonderful human and she's actually gone on to start her

693
00:35:23,920 --> 00:35:25,759
Speaker 2: own business, which I'm just so proud of her for.

694
00:35:26,760 --> 00:35:31,319
Speaker 2: But you know, in those early days, her name is Jess, Jess,

695
00:35:32,360 --> 00:35:34,680
Speaker 2: Jess is everything. You know. It was like me and

696
00:35:34,800 --> 00:35:38,080
Speaker 2: Jess in this like creepy little room and we were

697
00:35:38,160 --> 00:35:42,560
Speaker 2: just like making it happen. And it was like you

698
00:35:42,600 --> 00:35:44,399
Speaker 2: got that ball, Okay, I got this ball. Okay, let's

699
00:35:44,400 --> 00:35:45,840
Speaker 2: just keep them in the air, all right, so you

700
00:35:45,920 --> 00:35:49,720
Speaker 2: got that like okay up. Yeah, And it was total

701
00:35:50,200 --> 00:35:54,760
Speaker 2: organized chaos, but we loved it. And you know, Jess

702
00:35:54,840 --> 00:35:59,359
Speaker 2: was is very talented, you know, when we complimented each

703
00:35:59,360 --> 00:36:02,439
Speaker 2: other really well. And then we brought on like two

704
00:36:02,480 --> 00:36:04,960
Speaker 2: more team members and all of our skills were complementary,

705
00:36:04,960 --> 00:36:07,960
Speaker 2: but we were all very like generalist. And then more

706
00:36:07,960 --> 00:36:09,480
Speaker 2: people and then more people, and I'd say by the

707
00:36:09,560 --> 00:36:10,960
Speaker 2: end of the year, we were probably twelve people.

708
00:36:11,040 --> 00:36:14,200
Speaker 1: Twelve people in your first year and you're giving them

709
00:36:14,200 --> 00:36:18,720
Speaker 1: a full salary and benefits. Wow. Also, I can't even

710
00:36:19,040 --> 00:36:21,040
Speaker 1: I get I have a headache just thinking about my

711
00:36:21,040 --> 00:36:23,880
Speaker 1: own personal healthcare. So just the idea of having to

712
00:36:24,000 --> 00:36:26,759
Speaker 1: organize that for a group of employees is so intimidating

713
00:36:26,800 --> 00:36:27,520
Speaker 1: as well. Yeah.

714
00:36:27,560 --> 00:36:30,120
Speaker 2: I mean there's so many administrative things that you don't

715
00:36:30,120 --> 00:36:32,319
Speaker 2: even think about. And I mean the good news is

716
00:36:32,320 --> 00:36:35,560
Speaker 2: that there are people who can help you figure that totally, totally,

717
00:36:36,480 --> 00:36:39,120
Speaker 2: and I was very grateful to the person who pointed

718
00:36:39,160 --> 00:36:42,520
Speaker 2: me in that direction. But it's a lot in office

719
00:36:42,520 --> 00:36:45,200
Speaker 2: space and you know, computers and all of that stuff.

720
00:36:45,320 --> 00:36:48,120
Speaker 1: If you don't mind me asking, what's Jess's company. It's

721
00:36:48,120 --> 00:36:52,160
Speaker 1: called Bubble. Oh so it's a it's a health food.

722
00:36:52,719 --> 00:36:55,879
Speaker 1: It's like Etsy for health. Oh, I've never heard of it. Well,

723
00:36:55,880 --> 00:36:58,240
Speaker 1: now all the hurdlers have heard of it as well. Yeah.

724
00:36:58,280 --> 00:36:58,560
Speaker 2: Cool.

725
00:36:58,680 --> 00:37:02,480
Speaker 1: Okay, so shipping Nationwari twelve employees, This is huge, This

726
00:37:03,120 --> 00:37:06,959
Speaker 1: is a big deal. Yeah. But you don't just stick

727
00:37:07,000 --> 00:37:08,520
Speaker 1: with the smoothie.

728
00:37:08,080 --> 00:37:10,400
Speaker 2: No, because that was never the plan. The idea is

729
00:37:10,400 --> 00:37:12,759
Speaker 2: to start with smoothie is because that's what somebody, that's

730
00:37:12,800 --> 00:37:16,440
Speaker 2: what people would understand. That's what it just it was

731
00:37:16,480 --> 00:37:20,719
Speaker 2: easier to explain than like a harvest bowl. So we

732
00:37:20,760 --> 00:37:21,759
Speaker 2: started there and then.

733
00:37:21,719 --> 00:37:23,040
Speaker 1: We moved to soups.

734
00:37:23,120 --> 00:37:26,600
Speaker 2: And the thinking behind the soups was we wanted something

735
00:37:27,040 --> 00:37:29,960
Speaker 2: one for the cold winter months.

736
00:37:30,080 --> 00:37:30,360
Speaker 1: Yeah.

737
00:37:31,760 --> 00:37:34,000
Speaker 2: I still drink smoothies in the winter, but some people don't.

738
00:37:34,640 --> 00:37:38,440
Speaker 2: But also the soup space was so ripe for disruption.

739
00:37:38,600 --> 00:37:41,960
Speaker 2: I mean you you think about the the instant soup

740
00:37:42,000 --> 00:37:46,040
Speaker 2: options and you've got cup of noodle, which is horrifying.

741
00:37:46,160 --> 00:37:49,920
Speaker 2: I mean you just think about what's in cup a

742
00:37:49,960 --> 00:37:53,160
Speaker 2: noodle and it's like, it's not okay. So we started

743
00:37:53,239 --> 00:38:00,320
Speaker 2: taking benjie noodles like voodles, noodles, whatever you want. Toodles, yeah,

744
00:38:00,520 --> 00:38:04,880
Speaker 2: but are squash noodles, pumpkin noodle like all the noodles,

745
00:38:05,800 --> 00:38:10,680
Speaker 2: and making these these cups of frozen vegetables with all

746
00:38:10,680 --> 00:38:16,440
Speaker 2: these incredible spices and and like broth broths right, and

747
00:38:16,520 --> 00:38:19,600
Speaker 2: you add hot water and you have an incredible soup

748
00:38:20,200 --> 00:38:22,840
Speaker 2: that is just as nourishing as something that took you

749
00:38:23,040 --> 00:38:27,840
Speaker 2: hours to make. That that you can't really get in

750
00:38:27,880 --> 00:38:30,680
Speaker 2: a convenient format unless you live right next to you know,

751
00:38:30,840 --> 00:38:33,319
Speaker 2: we live in New York. We're very lucky to have

752
00:38:33,440 --> 00:38:37,560
Speaker 2: like ten soup options within three blocks. But even those

753
00:38:37,560 --> 00:38:40,880
Speaker 2: soup options are not also good for you. So you know,

754
00:38:40,960 --> 00:38:45,560
Speaker 2: these were very clean. There were very clean soups that

755
00:38:45,600 --> 00:38:47,360
Speaker 2: were incredibly full of full flavor.

756
00:38:47,480 --> 00:38:51,319
Speaker 1: So process wise, it's literally pour boiling water on this

757
00:38:51,440 --> 00:38:53,480
Speaker 1: cup of soup that comes out of your freezer. Let

758
00:38:53,520 --> 00:38:55,839
Speaker 1: it sit for how much? How much time?

759
00:38:56,040 --> 00:38:57,560
Speaker 2: Yeah so so it depends.

760
00:38:57,760 --> 00:38:58,240
Speaker 1: It depends.

761
00:38:58,239 --> 00:39:00,279
Speaker 2: Also how hot you like your soup. Some people like

762
00:39:01,239 --> 00:39:03,239
Speaker 2: yeah so, some people like to pour cold water in

763
00:39:03,360 --> 00:39:04,080
Speaker 2: and then heat.

764
00:39:03,920 --> 00:39:07,640
Speaker 1: It either stove top or microwave stop or microwave.

765
00:39:08,360 --> 00:39:10,640
Speaker 2: But I'm more of a just pour boiling water and

766
00:39:10,680 --> 00:39:12,720
Speaker 2: because I don't mind that my soup's not that cold.

767
00:39:12,800 --> 00:39:17,480
Speaker 1: Faster, yeah, I mean not that hot. Okay, So next

768
00:39:17,480 --> 00:39:19,000
Speaker 1: to soups.

769
00:39:18,320 --> 00:39:20,600
Speaker 2: Next to soups. And then we launched our opals and

770
00:39:20,600 --> 00:39:25,680
Speaker 2: our chea bowls. They felt like the next obvious choice.

771
00:39:26,520 --> 00:39:26,719
Speaker 1: You know.

772
00:39:27,200 --> 00:39:29,120
Speaker 2: We found that people were using daily harvest a lot

773
00:39:29,160 --> 00:39:32,480
Speaker 2: for breakfast. Obviously, smoothies lend themselves to breakfast time, and

774
00:39:33,920 --> 00:39:36,879
Speaker 2: what what is out there for like an overnight od

775
00:39:36,960 --> 00:39:42,080
Speaker 2: or chea parfe is filled with dried fruit and sugar

776
00:39:42,200 --> 00:39:45,759
Speaker 2: and like all of these heavily processed ingredients. And we

777
00:39:45,760 --> 00:39:47,600
Speaker 2: were like, we can totally do better.

778
00:39:47,680 --> 00:39:50,239
Speaker 1: Right and how are and how are you doing at

779
00:39:50,239 --> 00:39:53,280
Speaker 1: this time? I mean, obviously you have shifted to eating

780
00:39:53,320 --> 00:39:55,480
Speaker 1: healthier and being better to your body, but man, starting

781
00:39:55,480 --> 00:39:57,239
Speaker 1: a company is so stressful.

782
00:39:57,640 --> 00:40:00,799
Speaker 2: It is so stressful, but it's also so rewarding at

783
00:40:00,800 --> 00:40:03,600
Speaker 2: the same time that you know, for me, it was

784
00:40:03,640 --> 00:40:06,120
Speaker 2: like I would get home at the end of the

785
00:40:06,200 --> 00:40:11,360
Speaker 2: night and I like didn't even want to put my

786
00:40:11,400 --> 00:40:12,879
Speaker 2: feet up and watch TV.

787
00:40:13,000 --> 00:40:16,120
Speaker 1: It was like, how can I just do more? It

788
00:40:16,160 --> 00:40:16,959
Speaker 1: was it was.

789
00:40:16,880 --> 00:40:21,360
Speaker 2: So exciting and so much fun. Yeah, it's just you

790
00:40:21,400 --> 00:40:23,879
Speaker 2: know where it was. And I actually forgot to mention

791
00:40:24,239 --> 00:40:27,440
Speaker 2: through all of this, I had my first baby, just

792
00:40:27,480 --> 00:40:32,400
Speaker 2: a little little thing. Yeah, so you know I would

793
00:40:32,760 --> 00:40:36,520
Speaker 2: That's when I started like leaving at six o'clock putting

794
00:40:36,520 --> 00:40:38,760
Speaker 2: my kid to bed it was one at the time,

795
00:40:39,280 --> 00:40:40,920
Speaker 2: and then I would just hop back on my computer

796
00:40:40,920 --> 00:40:42,600
Speaker 2: at night and I was so excited to do So.

797
00:40:42,760 --> 00:40:46,600
Speaker 1: How was your husband fairing with like this startup? Rachel?

798
00:40:46,760 --> 00:40:51,120
Speaker 2: I think his head is still spinning on the weekends,

799
00:40:51,120 --> 00:40:52,360
Speaker 2: he's like, hey, good to see you.

800
00:40:55,320 --> 00:40:57,040
Speaker 1: Was there ever a conversation that he would join you

801
00:40:57,120 --> 00:40:57,680
Speaker 1: in doing this?

802
00:40:58,200 --> 00:41:01,320
Speaker 2: No, he's he's in finance, Like that is so much

803
00:41:01,920 --> 00:41:05,319
Speaker 2: a passion for him that it just wouldn't have made sense.

804
00:41:05,840 --> 00:41:09,520
Speaker 1: I don't think it would have worked. It either works

805
00:41:09,600 --> 00:41:11,960
Speaker 1: really well or just does not serve anyone.

806
00:41:12,160 --> 00:41:15,080
Speaker 2: Yeah, just we have very different styles, but you know,

807
00:41:15,800 --> 00:41:18,759
Speaker 2: having two kids and a startup is a lot. And

808
00:41:18,800 --> 00:41:22,080
Speaker 2: I do want to say that, like without my husband

809
00:41:22,160 --> 00:41:26,640
Speaker 2: really stepping up and being like a true partner, like

810
00:41:26,800 --> 00:41:29,839
Speaker 2: this would not have been able to happen. I mean,

811
00:41:29,920 --> 00:41:33,760
Speaker 2: he like we're so in sync on the home front

812
00:41:33,800 --> 00:41:36,200
Speaker 2: at this point that it's like I just know the

813
00:41:36,200 --> 00:41:37,520
Speaker 2: things that he's going to take care of and I

814
00:41:37,520 --> 00:41:39,080
Speaker 2: don't need to ask, and he knows the things that

815
00:41:39,120 --> 00:41:40,719
Speaker 2: I'm going to take care of, and we just like.

816
00:41:40,920 --> 00:41:42,919
Speaker 1: Do yeah, and it just gets it done.

817
00:41:43,040 --> 00:41:43,239
Speaker 2: Yep.

818
00:41:43,600 --> 00:41:46,520
Speaker 1: Nice. And I mean, of course building your company over time,

819
00:41:46,600 --> 00:41:49,120
Speaker 1: that same dynamic also starts to happen over there as

820
00:41:49,160 --> 00:41:52,319
Speaker 1: you bring on more and more employees. So as you're

821
00:41:52,320 --> 00:41:55,800
Speaker 1: growing your team beyond those original twelve, is it hard

822
00:41:55,800 --> 00:41:57,759
Speaker 1: to let go a little bit or are you the

823
00:41:57,840 --> 00:41:59,920
Speaker 1: kind of person that was just so so grateful to

824
00:42:00,160 --> 00:42:02,239
Speaker 1: start divvying up this responsibility. Yeah.

825
00:42:02,280 --> 00:42:04,440
Speaker 2: So I've always hired people who are smarter than me,

826
00:42:04,640 --> 00:42:08,160
Speaker 2: So when we hire somebody, it's like, like that's the bar.

827
00:42:08,480 --> 00:42:10,440
Speaker 2: Can you do this better than the person who's currently

828
00:42:10,440 --> 00:42:14,239
Speaker 2: doing it? And you know the nature of startups as

829
00:42:14,239 --> 00:42:16,600
Speaker 2: they scale is that you need specialization right, you need

830
00:42:16,719 --> 00:42:19,839
Speaker 2: you need more people who are like even better at

831
00:42:19,880 --> 00:42:23,680
Speaker 2: specific things, and that's how you grow. So in the beginning,

832
00:42:23,800 --> 00:42:26,920
Speaker 2: it's you know, when you're twelve people, you're hiring skills

833
00:42:26,920 --> 00:42:28,640
Speaker 2: that like you don't even have there. It's like, I

834
00:42:29,200 --> 00:42:32,160
Speaker 2: don't know how to do pr like, yeah, you know,

835
00:42:32,800 --> 00:42:34,560
Speaker 2: like we should have somebody who knows how to do that.

836
00:42:34,840 --> 00:42:37,040
Speaker 2: So like at that point, it's easy to find people

837
00:42:37,080 --> 00:42:38,000
Speaker 2: who are better than you at.

838
00:42:37,920 --> 00:42:41,360
Speaker 1: Things because it's like I'm the bar so yeah, you know.

839
00:42:41,400 --> 00:42:43,600
Speaker 2: But then as you scale, it's like how do you

840
00:42:43,680 --> 00:42:47,399
Speaker 2: continue to do that and continue to to get people?

841
00:42:47,440 --> 00:42:50,640
Speaker 2: And you know, my role has changed so much. I mean,

842
00:42:50,680 --> 00:42:52,480
Speaker 2: i'd say every three months, I feel like I have

843
00:42:52,520 --> 00:42:57,640
Speaker 2: an entirely new career. Yeah, and for me, letting go

844
00:42:58,440 --> 00:43:13,120
Speaker 2: isn't isn't difficult because there's always a new exciting challenge.

845
00:43:03,120 --> 00:43:13,400
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846
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847
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848
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849
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850
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856
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857
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862
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863
00:44:17,520 --> 00:44:20,279
Speaker 1: over the past year or so has been one of

864
00:44:20,280 --> 00:44:22,560
Speaker 1: the biggest challenges that you've faced in your role?

865
00:44:22,920 --> 00:44:26,719
Speaker 2: Yeah, so, I think for for me, we're now one

866
00:44:26,760 --> 00:44:27,360
Speaker 2: hundred people.

867
00:44:27,640 --> 00:44:33,800
Speaker 1: Wow. Yeah, and you have more than fifty offerings fifty recipes. Yes, wow.

868
00:44:33,920 --> 00:44:35,800
Speaker 1: So this is this is not twelve employees.

869
00:44:35,840 --> 00:44:39,279
Speaker 2: This is not twelve employees. Complayes, and I think that,

870
00:44:39,560 --> 00:44:41,960
Speaker 2: you know, I'm a first time CEO. I've never in

871
00:44:42,040 --> 00:44:45,040
Speaker 2: my career managed more than three people. I know there

872
00:44:45,080 --> 00:44:48,719
Speaker 2: are one hundred, you know, And I think that that

873
00:44:49,040 --> 00:44:53,160
Speaker 2: for me has been just so rewarding but also such

874
00:44:53,200 --> 00:44:57,319
Speaker 2: a like a crazy fun journey, you know. And what

875
00:44:57,360 --> 00:44:59,000
Speaker 2: I what I There are a few things that I

876
00:44:59,000 --> 00:45:01,920
Speaker 2: always said to my team and I always said to

877
00:45:01,920 --> 00:45:04,480
Speaker 2: myself that I wanted to be true, and one was,

878
00:45:04,960 --> 00:45:07,920
Speaker 2: you spend more time at work than you do usually

879
00:45:07,960 --> 00:45:10,160
Speaker 2: with your family, and you can choose where you work,

880
00:45:10,200 --> 00:45:10,680
Speaker 2: you can't.

881
00:45:10,560 --> 00:45:11,440
Speaker 1: Choose your family.

882
00:45:13,280 --> 00:45:16,480
Speaker 2: And I always wanted to make sure that that work

883
00:45:16,800 --> 00:45:20,400
Speaker 2: was somewhere where you wanted to be. You know, I'd

884
00:45:20,480 --> 00:45:23,480
Speaker 2: been in work environments previous to starting daily Harvest where

885
00:45:23,520 --> 00:45:25,719
Speaker 2: that wasn't the case, and it makes it hard to

886
00:45:25,719 --> 00:45:28,640
Speaker 2: do your best work. So I think for me as

887
00:45:28,920 --> 00:45:31,239
Speaker 2: as like a leader, that's something that I'm always trying

888
00:45:31,239 --> 00:45:35,680
Speaker 2: to cultivate. And I think that, you know. The other

889
00:45:35,719 --> 00:45:37,160
Speaker 2: thing is I always wanted to be real.

890
00:45:37,280 --> 00:45:38,400
Speaker 1: So you know, some.

891
00:45:38,280 --> 00:45:41,839
Speaker 2: People are are very surprised by it when they first

892
00:45:41,880 --> 00:45:44,160
Speaker 2: meet me, but I'm like, I don't have a filter,

893
00:45:45,400 --> 00:45:48,680
Speaker 2: Like there's no pretense there's no like hierarchy.

894
00:45:48,800 --> 00:45:49,080
Speaker 1: It is.

895
00:45:49,200 --> 00:45:51,120
Speaker 2: It is like, if you need something for me, tell me,

896
00:45:51,160 --> 00:45:52,640
Speaker 2: and I'm going to tell you how it is. And like,

897
00:45:53,000 --> 00:45:57,080
Speaker 2: you know, I always allow myself to be as vulnerable

898
00:45:57,080 --> 00:45:59,160
Speaker 2: as I'm feeling in any given moment. Like I will

899
00:45:59,160 --> 00:46:01,560
Speaker 2: say to my team all the time, like, this is

900
00:46:01,600 --> 00:46:03,640
Speaker 2: the first time I've ever done this. It's probably the

901
00:46:03,680 --> 00:46:05,880
Speaker 2: first time you've ever done this too, So like, let's

902
00:46:05,880 --> 00:46:08,920
Speaker 2: do this together, and let's figure it out together. And

903
00:46:09,000 --> 00:46:11,319
Speaker 2: I think I've been I've gotten much better at that.

904
00:46:11,400 --> 00:46:14,000
Speaker 2: And it's something that's always been It's something I've always

905
00:46:14,000 --> 00:46:16,919
Speaker 2: wanted to do, but I've also had to like train

906
00:46:17,000 --> 00:46:18,400
Speaker 2: myself how to do it effectively.

907
00:46:18,520 --> 00:46:21,640
Speaker 1: I feel like we always feel that we're supposed to

908
00:46:21,680 --> 00:46:24,239
Speaker 1: have all the answers right right, and especially now you

909
00:46:24,280 --> 00:46:27,680
Speaker 1: set a team of one hundred employees, you don't want

910
00:46:27,719 --> 00:46:29,960
Speaker 1: to come off like you don't know how to handle

911
00:46:29,960 --> 00:46:33,360
Speaker 1: something totally. But the best thing you can do ninety

912
00:46:33,440 --> 00:46:36,279
Speaker 1: nine point nine percent of the time is just be

913
00:46:36,400 --> 00:46:39,560
Speaker 1: upfront and be honest, because people can see through authenticity

914
00:46:40,000 --> 00:46:42,880
Speaker 1: in seconds, and if you're not being your authentic self,

915
00:46:43,120 --> 00:46:46,239
Speaker 1: then what kind of message is that sending to your

916
00:46:46,280 --> 00:46:47,240
Speaker 1: team totally.

917
00:46:47,400 --> 00:46:50,440
Speaker 2: And I also see it is like presenting opportunities for people,

918
00:46:50,840 --> 00:46:52,520
Speaker 2: right Like if I say I don't have an answer

919
00:46:52,560 --> 00:46:56,000
Speaker 2: for something, but somebody does, Like, that's an opportunity for

920
00:46:56,520 --> 00:47:01,399
Speaker 2: people to stretch their own limits. So you know, that's

921
00:47:01,400 --> 00:47:04,560
Speaker 2: something that I've always always gotten really excited by. And look,

922
00:47:04,600 --> 00:47:06,520
Speaker 2: some people will look at it and they'll be like, oh,

923
00:47:06,520 --> 00:47:09,759
Speaker 2: she's so unpolished, and I'm like, Okay, I don't care.

924
00:47:10,080 --> 00:47:12,880
Speaker 1: Yeah, I mean, but other people look at you and

925
00:47:12,880 --> 00:47:14,960
Speaker 1: they're like, Wow, this woman's got it all together. I mean,

926
00:47:15,000 --> 00:47:19,920
Speaker 1: you've got investors, big name investors like Gwyneth Paltrow, You've

927
00:47:19,960 --> 00:47:23,840
Speaker 1: got Serena Williams, You've got Bobby Flay, Hailey Duff, like,

928
00:47:24,120 --> 00:47:27,920
Speaker 1: there's a lot of them. So it's I mean, the

929
00:47:28,320 --> 00:47:30,239
Speaker 1: belief is there that you've got something good going on.

930
00:47:30,400 --> 00:47:33,880
Speaker 2: No, And I do think like being my authentic self

931
00:47:34,080 --> 00:47:37,160
Speaker 2: is what allowed those investments to happen.

932
00:47:37,320 --> 00:47:40,480
Speaker 1: Yeah, totally. When did you start seeking investment?

933
00:47:40,840 --> 00:47:44,720
Speaker 2: So right before we launched nationally. Okay, we raised our

934
00:47:44,800 --> 00:47:47,680
Speaker 2: seed even fundraising for me with so much trial and error,

935
00:47:49,080 --> 00:47:51,440
Speaker 2: not only how to pitch dale your harvests, how to

936
00:47:51,440 --> 00:47:54,720
Speaker 2: talk about it, how to explain the vision, but also

937
00:47:54,920 --> 00:47:58,080
Speaker 2: like who to talk to? Right, Like I met with

938
00:47:58,120 --> 00:48:02,719
Speaker 2: investors in the beginning that didn't get it, and we're

939
00:48:02,800 --> 00:48:04,680
Speaker 2: never going to get in. I don't even know why

940
00:48:04,719 --> 00:48:11,279
Speaker 2: I've bothered. These were like, you know, people who diversity.

941
00:48:11,320 --> 00:48:14,600
Speaker 2: It was like a foreign word, and you know, they

942
00:48:14,640 --> 00:48:17,040
Speaker 2: were they looked at me and they were like, this

943
00:48:17,120 --> 00:48:20,360
Speaker 2: doesn't taste like jamba juice. And I'm like, I know.

944
00:48:20,520 --> 00:48:22,000
Speaker 1: That's the point. That's the point.

945
00:48:24,239 --> 00:48:25,719
Speaker 2: And they were like very They're like, who's going to

946
00:48:25,800 --> 00:48:30,000
Speaker 2: drink this? So, you know, I just had to find

947
00:48:30,000 --> 00:48:30,440
Speaker 2: my people.

948
00:48:30,719 --> 00:48:34,640
Speaker 1: Has it been weird to see your advertising and brand

949
00:48:34,840 --> 00:48:37,960
Speaker 1: around the city that you grew up in? It's so fun. Yeah,

950
00:48:38,000 --> 00:48:38,640
Speaker 1: it's so fun.

951
00:48:38,680 --> 00:48:41,120
Speaker 2: I like take my kids on the subway to like

952
00:48:41,280 --> 00:48:44,080
Speaker 2: scout daily Harvest subway out and I'm like.

953
00:48:44,040 --> 00:48:46,239
Speaker 1: What just just pause, like right there, excuse me, sir?

954
00:48:46,320 --> 00:48:49,960
Speaker 1: Can you move over? I love it? And so now,

955
00:48:50,080 --> 00:48:52,399
Speaker 1: with a team of over one hundred people, what would

956
00:48:52,440 --> 00:48:56,040
Speaker 1: you say on the regular is something that you look

957
00:48:56,160 --> 00:48:58,520
Speaker 1: forward to doing once you get into your office? I

958
00:48:58,560 --> 00:49:01,080
Speaker 1: mean the culture in the dynam has changed so much

959
00:49:01,120 --> 00:49:02,160
Speaker 1: since when you first started.

960
00:49:02,280 --> 00:49:06,759
Speaker 2: Yeah, I mean, something that's common between among everybody at

961
00:49:06,800 --> 00:49:12,320
Speaker 2: Daily Harvest is it's all just like really genuinely talented, nice,

962
00:49:12,640 --> 00:49:17,200
Speaker 2: fun loving people. That was very hard to do, but

963
00:49:17,320 --> 00:49:19,680
Speaker 2: now that we're there, I just love coming into the

964
00:49:19,680 --> 00:49:22,959
Speaker 2: office and like smiling at people and like seeing what's

965
00:49:23,040 --> 00:49:25,400
Speaker 2: going on and being like, hey, you know, what'd you

966
00:49:25,400 --> 00:49:29,120
Speaker 2: do last night? And you know, it's it's like those

967
00:49:29,160 --> 00:49:32,000
Speaker 2: interactions that I find so rewarding. But also for me,

968
00:49:32,560 --> 00:49:34,920
Speaker 2: one of the most exciting things is seeing things happening

969
00:49:34,960 --> 00:49:39,040
Speaker 2: without me. Yeah, I'm like, wow, all these things are happening,

970
00:49:39,080 --> 00:49:41,080
Speaker 2: and they're happening at the same time, Like you know,

971
00:49:41,120 --> 00:49:42,759
Speaker 2: we used to have to prioritize like this is going

972
00:49:42,800 --> 00:49:44,279
Speaker 2: to happen, and then this is going to happen. But

973
00:49:44,800 --> 00:49:46,960
Speaker 2: now with a hundred people, we can do multiple things

974
00:49:47,000 --> 00:49:50,080
Speaker 2: at once, and it's just like it blows my mind

975
00:49:50,120 --> 00:49:51,160
Speaker 2: every time I think about it.

976
00:49:51,280 --> 00:49:54,200
Speaker 1: Obviously, you have like a very specific suite of offerings

977
00:49:54,280 --> 00:49:57,319
Speaker 1: right now, but has there been anything over the past

978
00:49:57,400 --> 00:49:59,640
Speaker 1: few years that you've created that you were like, eh,

979
00:49:59,719 --> 00:50:01,000
Speaker 1: maybe this isn't for us.

980
00:50:01,200 --> 00:50:04,520
Speaker 2: Absolutely, So, you know, one of the things that's very

981
00:50:04,560 --> 00:50:07,200
Speaker 2: core to our business is we co create every single

982
00:50:07,200 --> 00:50:10,600
Speaker 2: thing that we put out there with our with our community.

983
00:50:11,000 --> 00:50:13,239
Speaker 1: So you know, we we.

984
00:50:13,200 --> 00:50:16,080
Speaker 2: Have this whole strategy of like active listening. We put

985
00:50:16,080 --> 00:50:18,680
Speaker 2: out questions to our community through social through you know,

986
00:50:18,719 --> 00:50:22,560
Speaker 2: through our customer customer experience team, through you know, through

987
00:50:22,560 --> 00:50:25,280
Speaker 2: our website, through things like this. I mean, we're we're

988
00:50:25,320 --> 00:50:29,040
Speaker 2: just constantly talking to the people who are eating daily

989
00:50:29,080 --> 00:50:32,000
Speaker 2: Harvest and we have a you know, we always feel

990
00:50:32,000 --> 00:50:33,520
Speaker 2: like it's not our place to tell people what they

991
00:50:33,560 --> 00:50:36,520
Speaker 2: should eat. We say, we're going to provide you with

992
00:50:36,560 --> 00:50:39,879
Speaker 2: good food built on fruits and vegetables that you've told

993
00:50:39,960 --> 00:50:44,080
Speaker 2: us that you want to eat. And you know, a

994
00:50:44,120 --> 00:50:49,360
Speaker 2: lot of that is you know, it's been very helpful

995
00:50:49,440 --> 00:50:53,560
Speaker 2: as we've kind of built things, uh to to decipher

996
00:50:53,600 --> 00:50:55,680
Speaker 2: what's a success and what's a failure.

997
00:50:56,719 --> 00:50:58,560
Speaker 1: So we've launched a bunch of SKUs.

998
00:50:58,280 --> 00:51:01,640
Speaker 2: That are no longer around and because our community was like,

999
00:51:01,960 --> 00:51:04,080
Speaker 2: you missed the mark a little bit. And then we

1000
00:51:04,160 --> 00:51:06,319
Speaker 2: have a ton that we continue to iterate on so

1001
00:51:06,320 --> 00:51:08,279
Speaker 2: people will be like, you know, I really like this,

1002
00:51:08,360 --> 00:51:10,239
Speaker 2: but I'd like it to be more like this. So

1003
00:51:10,280 --> 00:51:13,120
Speaker 2: we have an example of that is we have this

1004
00:51:14,320 --> 00:51:17,759
Speaker 2: an oat bowl that is cacauntibs and cinnamon, and it

1005
00:51:17,880 --> 00:51:20,360
Speaker 2: used to have chickpeas in it, and we added the

1006
00:51:20,400 --> 00:51:22,560
Speaker 2: chickpeas because you couldn't really taste them and they were

1007
00:51:22,560 --> 00:51:24,799
Speaker 2: filled with protein, and we were like, this is an

1008
00:51:24,840 --> 00:51:29,680
Speaker 2: awesome addition. And the people, the customers who we used

1009
00:51:29,680 --> 00:51:34,120
Speaker 2: to have like a year ago, like more of the

1010
00:51:34,239 --> 00:51:37,759
Speaker 2: early adopter crew, was really into the chickpeas. And now

1011
00:51:37,800 --> 00:51:41,239
Speaker 2: what we're finding is, you know, as our community has broadened,

1012
00:51:42,000 --> 00:51:45,160
Speaker 2: the chickpeas became very polarizing. So we reached out to

1013
00:51:45,560 --> 00:51:48,200
Speaker 2: our community and we were like, all right, you don't

1014
00:51:48,239 --> 00:51:50,960
Speaker 2: like chickpeas, that's totally cool, but you really like this bowl,

1015
00:51:51,040 --> 00:51:53,400
Speaker 2: so let's work together and let's figure out solutions. So

1016
00:51:53,440 --> 00:51:56,120
Speaker 2: we just swapped out our chickpeas with butternut squash and

1017
00:51:56,160 --> 00:52:00,879
Speaker 2: it's like heavenly interesting. Yeah, And then we had ice

1018
00:52:00,920 --> 00:52:04,600
Speaker 2: cream at some point. We called them Sundays, and they

1019
00:52:04,640 --> 00:52:09,560
Speaker 2: were so fantastically delicious if you made them. But what

1020
00:52:09,600 --> 00:52:11,480
Speaker 2: we were finding is that at that time of the

1021
00:52:11,560 --> 00:52:13,640
Speaker 2: day when you're usually eating ice cream, which is like

1022
00:52:14,200 --> 00:52:19,080
Speaker 2: post dinner, pre Netflix, you know, your feeder up, you

1023
00:52:19,120 --> 00:52:21,400
Speaker 2: don't really want to do the work that was necessary.

1024
00:52:21,400 --> 00:52:22,839
Speaker 2: I don't know if you've ever made an ice cream.

1025
00:52:23,840 --> 00:52:24,280
Speaker 1: It takes.

1026
00:52:24,400 --> 00:52:27,600
Speaker 2: So we coined a term called the shiggle with a blender.

1027
00:52:28,160 --> 00:52:29,000
Speaker 2: A shake and a jiggle.

1028
00:52:29,080 --> 00:52:32,799
Speaker 1: Oh, a shake and a shiggle. I'm gonna start using that.

1029
00:52:32,840 --> 00:52:33,839
Speaker 1: It's good. It's good.

1030
00:52:34,600 --> 00:52:36,640
Speaker 2: I have a whole video about about the definition of

1031
00:52:36,640 --> 00:52:40,719
Speaker 2: shiggle that I can show you. But we created this,

1032
00:52:40,719 --> 00:52:43,120
Speaker 2: this ice cream that needed to be shiggled, and we

1033
00:52:43,160 --> 00:52:45,719
Speaker 2: realized that, Yeah, we realized people at that hour and

1034
00:52:45,760 --> 00:52:46,680
Speaker 2: the day, I don't always.

1035
00:52:46,440 --> 00:52:47,560
Speaker 1: Want to shiggle. No.

1036
00:52:47,840 --> 00:52:50,200
Speaker 2: So you know what, even though it was delicious and

1037
00:52:50,239 --> 00:52:54,480
Speaker 2: people who did want to shiggle were huge fans, and

1038
00:52:54,680 --> 00:52:57,120
Speaker 2: it was disappointing to them that we discontinued it. It

1039
00:52:57,200 --> 00:53:00,520
Speaker 2: didn't it didn't serve our entire community, right.

1040
00:53:00,680 --> 00:53:02,640
Speaker 1: And then I also feel like I also feel like

1041
00:53:02,760 --> 00:53:04,839
Speaker 1: to reiterate when you said ice cream, because I remember

1042
00:53:04,880 --> 00:53:07,439
Speaker 1: when I first got my first Daily Harvest ice cream.

1043
00:53:07,560 --> 00:53:09,279
Speaker 1: I don't know what I was expecting, but I got it.

1044
00:53:09,280 --> 00:53:12,399
Speaker 1: It's just the same format as your smoothie cops. It's

1045
00:53:12,440 --> 00:53:14,000
Speaker 1: a bunch of stuff that comes in a cop that

1046
00:53:14,040 --> 00:53:16,560
Speaker 1: you blend to make the right consistency. And I think

1047
00:53:16,920 --> 00:53:19,560
Speaker 1: to your point about the shig ale, it's like you

1048
00:53:19,600 --> 00:53:21,040
Speaker 1: want it to be a little bit thicker, which is

1049
00:53:21,080 --> 00:53:22,879
Speaker 1: why you need to shake wonder because you can't put

1050
00:53:22,880 --> 00:53:23,680
Speaker 1: as much like weod.

1051
00:53:23,480 --> 00:53:25,840
Speaker 2: Inside totally and it did come with toppings. Yeah for

1052
00:53:26,000 --> 00:53:29,200
Speaker 2: your ice cream, it's true. But yeah, so where are

1053
00:53:29,239 --> 00:53:29,600
Speaker 2: you thinking?

1054
00:53:29,920 --> 00:53:32,480
Speaker 1: Yeah, okay, all right, and now but now so you

1055
00:53:32,640 --> 00:53:35,680
Speaker 1: replace that like sweet tooth graving and you guys have cookies, right,

1056
00:53:35,719 --> 00:53:37,640
Speaker 1: we have cookies, but you don't have the one the

1057
00:53:37,640 --> 00:53:38,400
Speaker 1: cookies yourself.

1058
00:53:38,880 --> 00:53:42,120
Speaker 2: So no, So the cookie is it's we're based in

1059
00:53:42,200 --> 00:53:44,839
Speaker 2: selling cookie dough. But it's plant based, so you can

1060
00:53:44,880 --> 00:53:48,000
Speaker 2: eat it raw. I actually prefer it raw, but you

1061
00:53:48,000 --> 00:53:49,719
Speaker 2: can also bake it and it's kind of like do

1062
00:53:49,800 --> 00:53:51,920
Speaker 2: what you want with it. But they're made out of

1063
00:53:51,960 --> 00:53:55,560
Speaker 2: things like black beans and avocado and chickpeas and chia,

1064
00:53:56,400 --> 00:53:59,640
Speaker 2: sunflower butter, just like all of these incredible whole ingredients.

1065
00:54:00,040 --> 00:54:01,840
Speaker 2: When you look at a lot of plant based cookies,

1066
00:54:01,880 --> 00:54:04,840
Speaker 2: the ingredients are usually not too great.

1067
00:54:05,120 --> 00:54:05,319
Speaker 1: Right.

1068
00:54:06,600 --> 00:54:09,080
Speaker 2: There's a lot of oils that I'm not such a

1069
00:54:09,120 --> 00:54:10,960
Speaker 2: fan of. There's a lot of flowers that I'm not

1070
00:54:11,000 --> 00:54:11,680
Speaker 2: such a fan of.

1071
00:54:12,840 --> 00:54:15,279
Speaker 1: We don't use any of that, gotcha, gotcha? Okay, So

1072
00:54:15,640 --> 00:54:18,759
Speaker 1: we talked about products that you made that may have

1073
00:54:18,840 --> 00:54:20,600
Speaker 1: been a little bit of a flop here and there.

1074
00:54:20,920 --> 00:54:23,759
Speaker 1: What if anything can you reflect on over the past

1075
00:54:23,800 --> 00:54:26,440
Speaker 1: few years that has been a really tough decision that

1076
00:54:26,480 --> 00:54:29,040
Speaker 1: you've had to make that has actually made you or

1077
00:54:29,200 --> 00:54:31,240
Speaker 1: maybe even just daily harvest better.

1078
00:54:32,080 --> 00:54:35,120
Speaker 2: I mean, there's so many of them. Yeah, one that

1079
00:54:35,200 --> 00:54:38,160
Speaker 2: was I mean, even the ice cream decision was so

1080
00:54:38,440 --> 00:54:40,960
Speaker 2: hard for me personally because I still to this day

1081
00:54:41,000 --> 00:54:44,160
Speaker 2: I believe in the categories so much and the collection

1082
00:54:44,960 --> 00:54:47,680
Speaker 2: and it's so good, Like I miss it every day,

1083
00:54:47,920 --> 00:54:51,600
Speaker 2: like I just need this ice cream. But it didn't work.

1084
00:54:51,640 --> 00:54:53,520
Speaker 2: So that was one of the that was absolutely a

1085
00:54:53,560 --> 00:54:56,520
Speaker 2: hard decision for me, you know. And then I would

1086
00:54:56,560 --> 00:55:00,720
Speaker 2: also say, like as we as the business scaled and

1087
00:55:00,719 --> 00:55:03,560
Speaker 2: and as it grew, a hard decision was actually not

1088
00:55:03,680 --> 00:55:08,520
Speaker 2: to compromise on everything that we do. So as as

1089
00:55:08,520 --> 00:55:13,920
Speaker 2: we've scaled, like making daily harvest has become exponentially harder,

1090
00:55:14,440 --> 00:55:16,759
Speaker 2: but we do not compromise on the quality. We do

1091
00:55:16,840 --> 00:55:20,160
Speaker 2: not compromise on the cleanliness, like and when I say cleanliness,

1092
00:55:20,160 --> 00:55:24,160
Speaker 2: I mean like clean eating, not like you know, I mean,

1093
00:55:24,160 --> 00:55:28,040
Speaker 2: we don't compromise there either, but yeah.

1094
00:55:27,000 --> 00:55:30,360
Speaker 1: You know, we don't. We don't compromise on anything.

1095
00:55:30,640 --> 00:55:33,440
Speaker 2: And you know, that is a hard decision when you

1096
00:55:33,440 --> 00:55:37,520
Speaker 2: know investors are saying, you know, like look at your margins,

1097
00:55:37,520 --> 00:55:41,399
Speaker 2: and I'm like, I don't care, right, Like we have enough? Yeah,

1098
00:55:42,160 --> 00:55:45,319
Speaker 2: you know that's that's a constant battle.

1099
00:55:46,120 --> 00:55:49,719
Speaker 1: When you look at where it's come and you think

1100
00:55:49,800 --> 00:55:52,760
Speaker 1: about where it's going. Uh, do you have any spoiler

1101
00:55:52,760 --> 00:55:55,200
Speaker 1: alerts of what could be coming down the pipe for

1102
00:55:55,360 --> 00:55:56,040
Speaker 1: daily Harvest?

1103
00:55:56,360 --> 00:55:59,480
Speaker 2: So we just launched a new oat bowl which we're

1104
00:55:59,480 --> 00:56:02,439
Speaker 2: really excited about. So it is an apple cinnamon oat

1105
00:56:02,440 --> 00:56:05,359
Speaker 2: bowl where we replaced a bunch of the oats with

1106
00:56:05,520 --> 00:56:09,719
Speaker 2: cauliflower rice. And what's so exciting about this is sometimes

1107
00:56:10,080 --> 00:56:12,160
Speaker 2: and for some people, oats can kind of put you

1108
00:56:12,200 --> 00:56:14,719
Speaker 2: in a food coma, and by replacing some of the

1109
00:56:14,719 --> 00:56:19,360
Speaker 2: oats with cauliflower that no longer happens. It's also delicious.

1110
00:56:19,800 --> 00:56:20,920
Speaker 1: And then we also have a.

1111
00:56:20,880 --> 00:56:23,719
Speaker 2: New collection of harvest bowls coming out in a few weeks,

1112
00:56:23,719 --> 00:56:24,839
Speaker 2: which are really excited about.

1113
00:56:24,960 --> 00:56:27,080
Speaker 1: I think a lot of people also don't think about

1114
00:56:27,280 --> 00:56:29,200
Speaker 1: Like they hear cauliflower and they're like, oh, but what

1115
00:56:29,239 --> 00:56:31,360
Speaker 1: they don't realize is that you really can't taste it

1116
00:56:31,400 --> 00:56:33,520
Speaker 1: and taste it at all and you're definitely not the

1117
00:56:33,520 --> 00:56:37,200
Speaker 1: first like plant based company to offer this kind of

1118
00:56:37,280 --> 00:56:40,400
Speaker 1: variation on a classic to either reduce calories or up

1119
00:56:40,400 --> 00:56:42,440
Speaker 1: the nutrient quality or whatever the case may be.

1120
00:56:42,640 --> 00:56:45,920
Speaker 2: Absolutely, I mean, we've had smoothies forever that uses cauliflower,

1121
00:56:46,560 --> 00:56:49,040
Speaker 2: but we decided to move it into oat bowls, which

1122
00:56:49,080 --> 00:56:49,880
Speaker 2: is really exciting.

1123
00:56:50,320 --> 00:56:53,360
Speaker 1: Where do you draw a lot of your inspiration from.

1124
00:56:54,080 --> 00:56:57,680
Speaker 2: So I usually draw inspiration from my own life, you know,

1125
00:56:57,760 --> 00:57:01,759
Speaker 2: As I said, I've always been very hell conscious, but

1126
00:57:01,800 --> 00:57:05,479
Speaker 2: I've also been a huge foodie. So at least once

1127
00:57:05,480 --> 00:57:07,319
Speaker 2: a day, I'll be eating something and I'm like, wait

1128
00:57:07,320 --> 00:57:11,279
Speaker 2: a minute, new idea. You know, in our entire h

1129
00:57:11,960 --> 00:57:15,080
Speaker 2: our entire culinary team, we feed off of one another.

1130
00:57:16,040 --> 00:57:17,960
Speaker 2: So you know, somebody will come in and they'll be like,

1131
00:57:18,160 --> 00:57:20,080
Speaker 2: oh my gosh, we need to make this, and I'm like, wait,

1132
00:57:20,120 --> 00:57:21,480
Speaker 2: but what if it has this? And then you know

1133
00:57:21,480 --> 00:57:23,160
Speaker 2: the third person will be like, oh my gosh, this

1134
00:57:23,200 --> 00:57:25,600
Speaker 2: is genius. Let's let's go into the kitchen right now.

1135
00:57:26,400 --> 00:57:28,640
Speaker 2: So you know, it's it's a collaboration, but a lot

1136
00:57:28,680 --> 00:57:32,560
Speaker 2: of the inspiration just comes from you know, my my past.

1137
00:57:32,600 --> 00:57:34,600
Speaker 2: And we have a list of so many things that

1138
00:57:34,600 --> 00:57:38,280
Speaker 2: we still have to do, like we've barely scratched the surface. Yeah,

1139
00:57:38,320 --> 00:57:39,640
Speaker 2: and it's really exciting.

1140
00:57:39,760 --> 00:57:42,440
Speaker 1: Obviously you've I've grown that kitchen in Long Island City.

1141
00:57:42,640 --> 00:57:44,920
Speaker 2: Yeah, well, well outgrown that.

1142
00:57:45,200 --> 00:57:47,040
Speaker 1: So where are you? Where are you producing all this

1143
00:57:47,040 --> 00:57:49,000
Speaker 1: stuff now? And so we produce all over the country.

1144
00:57:49,000 --> 00:57:52,400
Speaker 1: We have multiple facilities. Awesome, awesome. Okay, what would you

1145
00:57:52,440 --> 00:57:54,360
Speaker 1: say has been one of the best pieces of advice

1146
00:57:54,400 --> 00:57:56,280
Speaker 1: that you've been offered in your career?

1147
00:57:56,840 --> 00:57:59,800
Speaker 2: Okay, so my favorite piece of advice comes from from

1148
00:57:59,840 --> 00:58:04,200
Speaker 2: a friend who's who's like pretty well known, but he

1149
00:58:04,200 --> 00:58:08,160
Speaker 2: he had can't just say that, oh okay, okay, So

1150
00:58:08,800 --> 00:58:12,000
Speaker 2: the best piece of advice for me actually came from

1151
00:58:12,240 --> 00:58:14,600
Speaker 2: from a friend who who's pretty well known. His name

1152
00:58:14,640 --> 00:58:17,520
Speaker 2: is Scott Belski, and he has an he has a

1153
00:58:17,520 --> 00:58:21,160
Speaker 2: great Instagram account, and he once posted this graph that

1154
00:58:21,360 --> 00:58:24,040
Speaker 2: was about it's called like the life of an Entrepreneur

1155
00:58:24,120 --> 00:58:28,080
Speaker 2: or something like that, and it is this zig zag

1156
00:58:28,280 --> 00:58:33,280
Speaker 2: up and down crazy line, uh that ultimately goes up

1157
00:58:33,320 --> 00:58:35,160
Speaker 2: like if you were to normalize that, it goes upwards

1158
00:58:35,160 --> 00:58:38,200
Speaker 2: into the right. And it was about how how we

1159
00:58:38,240 --> 00:58:41,120
Speaker 2: should just aspire for the upward slope that, you know,

1160
00:58:41,640 --> 00:58:44,600
Speaker 2: the life of an entrepreneur has so many highs and

1161
00:58:44,680 --> 00:58:47,560
Speaker 2: so many lows. You know, you can be on cloud

1162
00:58:47,640 --> 00:58:50,200
Speaker 2: nine one day and like barely able to pick yourself

1163
00:58:50,200 --> 00:58:53,160
Speaker 2: out of bed the next day. But as long as

1164
00:58:53,160 --> 00:58:55,480
Speaker 2: you you aspire for that upward slope and kind of

1165
00:58:55,520 --> 00:58:59,400
Speaker 2: keep your eye focused on that north star, that it's

1166
00:58:59,440 --> 00:59:01,320
Speaker 2: all going to be ok and it all just seems

1167
00:59:01,360 --> 00:59:02,800
Speaker 2: more manageable totally.

1168
00:59:02,960 --> 00:59:07,120
Speaker 1: And So, now, if you have the opportunity to give

1169
00:59:07,480 --> 00:59:10,280
Speaker 1: the Rachel who is probably still a guilt group, she's

1170
00:59:10,280 --> 00:59:13,720
Speaker 1: struggling with those health issues, she is trying to figure

1171
00:59:13,760 --> 00:59:15,800
Speaker 1: out how to just be better, if you have the

1172
00:59:15,800 --> 00:59:18,880
Speaker 1: opportunity right now to give her one piece of advice

1173
00:59:18,920 --> 00:59:21,800
Speaker 1: looking back on that hurdle moment right now, what would

1174
00:59:21,800 --> 00:59:22,080
Speaker 1: that be.

1175
00:59:22,240 --> 00:59:24,480
Speaker 2: Yeah, So something that I always live by is I

1176
00:59:24,560 --> 00:59:26,920
Speaker 2: like to think of the worst case scenario for everything

1177
00:59:27,240 --> 00:59:30,280
Speaker 2: that sounds that sounds dark, but it's not meant to be.

1178
00:59:30,320 --> 00:59:33,480
Speaker 2: It's it's like you know, walking into a room, let's

1179
00:59:33,520 --> 00:59:37,200
Speaker 2: say it's a boardroom and there's you know, you are

1180
00:59:37,480 --> 00:59:40,640
Speaker 2: you're with people who are more senior than yourself, and

1181
00:59:41,080 --> 00:59:41,320
Speaker 2: you know.

1182
00:59:41,480 --> 00:59:43,320
Speaker 1: It can be intimidating or whatever.

1183
00:59:43,320 --> 00:59:45,960
Speaker 2: The things are that that kind of like keep you

1184
00:59:46,000 --> 00:59:48,200
Speaker 2: from being the best you and from doing the things

1185
00:59:48,200 --> 00:59:50,240
Speaker 2: that you want to do in life. I always look

1186
00:59:50,280 --> 00:59:52,760
Speaker 2: at the worst case scenario, and it's like, what happens

1187
00:59:52,760 --> 00:59:54,880
Speaker 2: if I speak up? What happens if i'm my genuine self?

1188
00:59:54,920 --> 00:59:56,480
Speaker 2: Like what happens if I go take a leap? What

1189
00:59:56,560 --> 00:59:58,880
Speaker 2: happens if I if I, you know, quit my job

1190
00:59:58,920 --> 01:00:01,360
Speaker 2: and start a business. That's the worst thing that can happen.

1191
01:00:01,400 --> 01:00:04,800
Speaker 2: And I play that out and most of the times,

1192
01:00:05,560 --> 01:00:08,000
Speaker 2: most of the time, you can actually live with that

1193
01:00:08,080 --> 01:00:11,480
Speaker 2: worst case scenario. You're like, that's not so bad. And

1194
01:00:11,480 --> 01:00:15,120
Speaker 2: that has always given me confidence to go forth and

1195
01:00:15,160 --> 01:00:16,560
Speaker 2: try things and be bold.

1196
01:00:17,360 --> 01:00:19,720
Speaker 1: Wow. What a mic drop to end us on. Thank

1197
01:00:19,760 --> 01:00:21,640
Speaker 1: you so much for coming in here. We're recording at

1198
01:00:21,640 --> 01:00:24,240
Speaker 1: the Smile Radio inside the Smile to go at the

1199
01:00:24,240 --> 01:00:27,400
Speaker 1: Freehand Hotel. Please take a moment to leave a quick

1200
01:00:27,440 --> 01:00:30,520
Speaker 1: review by clicking the link with the description to this episode.

1201
01:00:30,600 --> 01:00:33,160
Speaker 1: We all face multiple hurdles in life. I want to

1202
01:00:33,160 --> 01:00:35,520
Speaker 1: hear about yours. Reach out to me Emily at Hurdle

1203
01:00:35,560 --> 01:00:38,400
Speaker 1: dot us. Connect with the podcast on Instagram and Twitter

1204
01:00:38,440 --> 01:00:41,520
Speaker 1: and Facebook at Hurdle podcast. Rachel. Where do they find you?

1205
01:00:41,600 --> 01:00:44,360
Speaker 1: Where do they find daily Harvest, give me the four one.

1206
01:00:44,400 --> 01:00:46,440
Speaker 2: One Dailyharvest dot Com.

1207
01:00:46,480 --> 01:00:49,920
Speaker 1: That's it. That's it, Social at daily Harvest, at Daily Harvest,

1208
01:00:50,000 --> 01:00:53,280
Speaker 1: beautiful and they'll see beautiful, beautiful smoothies and bos there.

1209
01:00:53,800 --> 01:00:57,280
Speaker 1: I can promise from that, I am at Emily a body,

1210
01:00:57,480 --> 01:01:00,560
Speaker 1: Another hurdle conquered. Catch you guys next time