WEBVTT - GREG PLUMMER - Creamy Cajun Pasta

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<v Speaker 1>Welcome to another episode of Eating Wall Broke. I'm your host,

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<v Speaker 1>Colleen Wit and today we have special guests Greg Plumber

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<v Speaker 1>in the building, CEO and managing partner of Concord Collective,

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<v Speaker 1>and enjoy repeat. I'm really excited about having him here

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<v Speaker 1>today because he has to be one of the most

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<v Speaker 1>impressive entrepreneurs of the season that survived the pandemic and

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<v Speaker 1>did it on a Kobe Bryant, uh, Steph Curry, Clay

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<v Speaker 1>Thompson level. Yeah, I'll take it. Thank you so much.

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<v Speaker 1>Thanks for having me. And we're talking hospitality industry today,

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<v Speaker 1>so we're gonna be eating real good this This this

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<v Speaker 1>has a lot of moving parts. I would like you

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<v Speaker 1>to tell me what are the ingredients? Sure, well, Colleen,

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<v Speaker 1>thanks for having me. I really appreciate you for bringing

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<v Speaker 1>me in today. So today we're making a creamy Cajun pasta.

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<v Speaker 1>Creamy Cajun pasta. I would say creole, but I'm not

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<v Speaker 1>creole and I'm not Cajun, but just creamy pasta, very

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<v Speaker 1>comfort food. Feeling good when you were broke, Yeah, well, yeah, absolutely.

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<v Speaker 1>I always wanted to eat good, no matter if I

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<v Speaker 1>was broke or if I had any money, So I

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<v Speaker 1>still like to eat the same type of things. I

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<v Speaker 1>get to eat out and get to try a lot

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<v Speaker 1>of different food down, but I like to eat the

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<v Speaker 1>same thing that brings me comfort and it reminds me

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<v Speaker 1>of something that takes me back to like a nostalgic place.

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<v Speaker 1>So yeah, I mean when I was growing up, I

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<v Speaker 1>did a lot of cooking. But when I when I

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<v Speaker 1>think of broke in the real true sense of it, uh,

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<v Speaker 1>it's college, and it's right after college when you needed

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<v Speaker 1>to be able to stretch, to stick to your ribs,

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<v Speaker 1>whether he was drinking or whatever. If you had a

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<v Speaker 1>couple of people over the house, you wanted something that

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<v Speaker 1>you can go a long way and then everybody just

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<v Speaker 1>be like, oh yeah that was cool, whether it be

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<v Speaker 1>you know ladies or you know, your buddies or whoever

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<v Speaker 1>you wanted to impress them. So and I've always been

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<v Speaker 1>one that I really liked to, you know, kind of

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<v Speaker 1>treat my friends well. So you know, yeah, even if

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<v Speaker 1>I'm broke, you know, back in the day, I would

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<v Speaker 1>spend my last just trying to make sure everybody else say,

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<v Speaker 1>I mean that's that's the truth. Though. Yeah, Well, well

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<v Speaker 1>we'll see you gotta you gotta tell today ingredients. We

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<v Speaker 1>have a chicken. We have some bell peppers, yellow peppers,

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<v Speaker 1>red peppers, green onions, white onions, and Dowe sausage. We

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<v Speaker 1>have some heavy cream. I want to see. I hate

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<v Speaker 1>heavy cream. We have some crisscoat garlic, and then you

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<v Speaker 1>know any kind of creole ss with tony statuaries today

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<v Speaker 1>chicken stock just for a little, you know, to cut

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<v Speaker 1>the heavy cream. It's crazy. I kind of have the foresight.

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<v Speaker 1>You didn't like it. And then and then there's nodles.

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<v Speaker 1>Have some noodles here as well, this sausage and had sausage. Yeah,

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<v Speaker 1>and I'm not you know, so so this is the

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<v Speaker 1>meal is super confident, filling. And then you know, let's

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<v Speaker 1>get to it. Let's get to it. My problems, my problem.

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<v Speaker 1>So I'm really excited to try this dish. Go ahead,

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<v Speaker 1>let's start awesome. Well, let's let's heat our paying first.

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<v Speaker 1>Are you used to working with electric? Not really, but

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<v Speaker 1>I'll make it work. I like my paying hot, so

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<v Speaker 1>I'm gonna turn it up hot. Put oil in it,

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<v Speaker 1>not too much oil, because we're gonna brown the meat first.

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<v Speaker 1>Now you're you're from the hospitality industry, absolutely so, did

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<v Speaker 1>you spend a lot of time in the kitchen. Yes,

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<v Speaker 1>I mean, I'm spend time in the kitchen. When I

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<v Speaker 1>was a kid, I was really fascinated by cooking and

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<v Speaker 1>watching cooking stuff and uh and then you know, working

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<v Speaker 1>in restaurants. My first jobs in restaurants, well, one of

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<v Speaker 1>my first job was at a golf course concession stand

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<v Speaker 1>in Detroit, and uh, after that, I went to work

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<v Speaker 1>in restaurants downtown. I worked in one of the busiest

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<v Speaker 1>restaurants in Detrode from fifteen as a bus boy hostess.

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<v Speaker 1>And it was amazing to see how like how much

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<v Speaker 1>energy came to a restaurant and whether people were celebrating

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<v Speaker 1>the birthday or you know, just getting the lunch or

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<v Speaker 1>having a meeting. You know, it was all around food.

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<v Speaker 1>So it kind of clicked to me. And you know,

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<v Speaker 1>ever since then, I just really kind of been really

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<v Speaker 1>into it. And I went to college and when I

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<v Speaker 1>was in college and morehouse you know, would try to

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<v Speaker 1>work different jobs, whether it be entertainment, internships, or you know,

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<v Speaker 1>working for a family longer had a uncle down there.

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<v Speaker 1>It was doing well at the time, and he let me,

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<v Speaker 1>you know, kind of work for him, and you know,

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<v Speaker 1>always would end up going back to restaurants. So so

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<v Speaker 1>for our listeners, because I don't think I was able

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<v Speaker 1>to share with you guys what Concorde Collective is, what

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<v Speaker 1>enjoying repeat is. Can you break it down for everybody

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<v Speaker 1>so that they can kind of I have an idea

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<v Speaker 1>of yeah, yeah. So Cancre Collective is a restaurant hospitality

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<v Speaker 1>company based in Los Angeles, and we operate bars and

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<v Speaker 1>restaurants and airports, and we have over thirteen locations today

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<v Speaker 1>at l a X. So if you travel to l

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<v Speaker 1>a X, hit us up um and you know from there,

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<v Speaker 1>you know, uh, we also have restaurants outside of airports

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<v Speaker 1>that we're working on and soon the launch in the

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<v Speaker 1>very near future restaurants. That's correct, That's crazy. It is good.

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<v Speaker 1>I mean I worked at l A X. I started

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<v Speaker 1>my career in two thousand five and I came in

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<v Speaker 1>as an assistant manager after leaving MORGANE. Stanley. I was

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<v Speaker 1>unhappy as in finance, and I thought that you don't

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<v Speaker 1>want to do something. I really got it got me going.

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<v Speaker 1>I got a chance to meet a friend of mine's

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<v Speaker 1>father who was in the business. He interviewed me, said

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<v Speaker 1>you can have a job, but you know, just be careful.

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<v Speaker 1>This is not glamorous, is not what you probably expected

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<v Speaker 1>to be, but you definitely have a job. We definitely

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<v Speaker 1>did to help. And I was like, and you were

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<v Speaker 1>a manager at a concession standard. I was the lowest

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<v Speaker 1>of the lowest manager and I was the assistant manager,

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<v Speaker 1>closing manager who you know basically you know, worked on holidays,

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<v Speaker 1>airports between seven So I worked on holidays. You know,

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<v Speaker 1>there was no there was no like regular days off.

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<v Speaker 1>My days off for Tuesdays and Wednesdays in the middle

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<v Speaker 1>of the week. So as a young guy trying to

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<v Speaker 1>figure out l A and then try to also navigate

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<v Speaker 1>uh a career, I just kind of buried my head

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<v Speaker 1>and worked and we had a lot of fun. And

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<v Speaker 1>you know, I still have my fair share of fund

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<v Speaker 1>but I did a lot of work. Yeah, and how

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<v Speaker 1>do you go from that to phoning all these concession stands? Like, well,

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<v Speaker 1>what happened in between? So in between U and you

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<v Speaker 1>got I got a chance to continue working for the gentleman,

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<v Speaker 1>my mentor, and through CMS, the company I used to

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<v Speaker 1>work for, we were able to go from being a

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<v Speaker 1>small you know operator at l A X with you know,

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<v Speaker 1>four or five locations to ultimately growing the company from

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<v Speaker 1>two thousand uh eleven to two thousand and sixteen to

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<v Speaker 1>nineteen locations. And I was a big part of that

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<v Speaker 1>growth with my dear friend and his son or and

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<v Speaker 1>you know, really we had to prove ourselves and we

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<v Speaker 1>were competing against much larger companies. So and then also

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<v Speaker 1>as a small business, you get to you know, touch

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<v Speaker 1>a lot of parts of the business. You don't just

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<v Speaker 1>work in one focus that's my job. I go home.

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<v Speaker 1>We were thinking big, big time, and like how do

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<v Speaker 1>we get to the next level. It required us to

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<v Speaker 1>do a little bit everything, even if we don't want

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<v Speaker 1>to do it. I hate to bring up the racing,

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<v Speaker 1>but where are you guys all black? Or yeah? I

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<v Speaker 1>mean so your boss at the time was black. Most

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<v Speaker 1>of the employees of minority. So the airport, they have

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<v Speaker 1>a program called the a c dB Airport Certified Disadvantaged

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<v Speaker 1>Business Enterprise. So that is a program that really promotes

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<v Speaker 1>women and minority own businesses being included in contracting opportunities

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<v Speaker 1>and airports. So for the a c d D program, uh,

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<v Speaker 1>you know, you have to be a minority and a woman,

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<v Speaker 1>and you have to obviously go through certain certifications to

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<v Speaker 1>get to make sure you meet the requirements. And um,

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<v Speaker 1>he was a c d V company and he eventually

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<v Speaker 1>sold his business. No, I like it hot as long

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<v Speaker 1>as everyone can still hear you. It isn't too hot,

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<v Speaker 1>it's too high bloody, be louder. Uh I like it hot,

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<v Speaker 1>And uh probably people like what are you doing that?

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<v Speaker 1>So yeah, a c d VS for people that don't know.

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<v Speaker 1>There are opportunities for women's minority own businesses to get

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<v Speaker 1>into the airports. Yeah, but do you have to have

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<v Speaker 1>a lot of money to get in there? Like shooting people? See,

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<v Speaker 1>that's a that's a tricky thing. And you know there

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<v Speaker 1>are a couple of ways to get into it. But

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<v Speaker 1>you know, access the capital is really challenging for minorities

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<v Speaker 1>in general, and then a lot of predatory lenders out there.

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<v Speaker 1>But if there's a will, there's a way. And you know,

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<v Speaker 1>I think there's a bunch of access to capital now

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<v Speaker 1>and a lot of resources out there for you to

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<v Speaker 1>learn where to go get those things. And I want

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<v Speaker 1>someone that I always love to talk to people and

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<v Speaker 1>kind of like give my story because I didn't come

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<v Speaker 1>from money. I didn't have money, I didn't have someone

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<v Speaker 1>to say here's a bunch of money for you to

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<v Speaker 1>go start a business, and you shouldn't wait for that. Um.

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<v Speaker 1>But I fast forward, you know, really working for that

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<v Speaker 1>company taught me everything I did. I learned on someone

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<v Speaker 1>else's tign And that's what they tell you, like, don't

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<v Speaker 1>go out there and say I want to start my

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<v Speaker 1>own business, but you really haven't worked in that and

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<v Speaker 1>you gotta learn what's going on. You gotta learn what

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<v Speaker 1>the opportunity is and then how you can provide about

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<v Speaker 1>I just had to be a sausage. My hands a

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<v Speaker 1>clean on. So we're mixing a sausage of the chicken

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<v Speaker 1>out any season that with the creole season, season with that,

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<v Speaker 1>and I had a little more at the end. Just

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<v Speaker 1>brought it off the chicken and we're gonna put it

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<v Speaker 1>to the side to find the vessel to put into

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<v Speaker 1>the side. You can use uh, you can use my

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<v Speaker 1>plate for now because I want to get so Yeah,

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<v Speaker 1>so you know, fast forward that company. He ultimately had

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<v Speaker 1>a chance to sell his business, which is great because

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<v Speaker 1>a lot of people don't get a chance to realize that.

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<v Speaker 1>He sold his business in two thousand sixteen. That was

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<v Speaker 1>the hardest thing I've ever done in my life, trying

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<v Speaker 1>to get everything ready to package up for him to

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<v Speaker 1>realize his goal. His goal was to realize success. I mean,

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<v Speaker 1>he's been operating for a long time. He had really

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<v Speaker 1>took a lot of risk and it was time for

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<v Speaker 1>him to kind of focus on retirement. And you were

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<v Speaker 1>the guy that had to package it. Me and the team.

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<v Speaker 1>It was a team of us, but I was a

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<v Speaker 1>big part of the team. And we were obviously cleaning

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<v Speaker 1>cleaning up a lot of things, things that really need

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<v Speaker 1>to be fixed that weren't you know, getting his real

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<v Speaker 1>value to go in and tweet those things, change brands.

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<v Speaker 1>If we had a location that wasn't doing well, we

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<v Speaker 1>had to change in something than that was so you

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<v Speaker 1>get the real value for it. Because it's the real

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<v Speaker 1>estate is really real estate in the airport, so it's

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<v Speaker 1>a different type of sense of real estate. But the

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<v Speaker 1>better the real estate, the more valuable it is from

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<v Speaker 1>operating standpoint, when you're talking like I don't know if

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<v Speaker 1>the correct terms are like retail on hospitality, but don't

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<v Speaker 1>you guys look at it by like the square foot

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<v Speaker 1>is like how much money you produce per square foot?

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<v Speaker 1>Is that how it works that retail typically does that,

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<v Speaker 1>but for restaurants is a little different because yes, you

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<v Speaker 1>want to maximize the revenue and square footage, but you

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<v Speaker 1>also have a lot more components, Like there's a lot

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<v Speaker 1>more labor intensive to to to execute a restaurant. It's

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<v Speaker 1>a lot more equipment to execute the restaurant and the retail.

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<v Speaker 1>You get products that are finished and they come in

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<v Speaker 1>and as much stuff you can fit in the box

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<v Speaker 1>that someone want to buy, you do it. But for us,

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<v Speaker 1>it's about getting the right product mixed and being able

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<v Speaker 1>to execute in an airport in the time, we managed

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<v Speaker 1>to be able to get people to the destination without

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<v Speaker 1>being angrier way too. So it's kind of like a

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<v Speaker 1>a little dance that we do. But it's fine if

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<v Speaker 1>you like, if you look at it that way. I

0:12:06.080 --> 0:12:09.679
<v Speaker 1>worked at McDonald's once, and uh, I wasn't successful at all.

0:12:10.040 --> 0:12:12.720
<v Speaker 1>I wasn't even successful waitressing. I learned that food and

0:12:12.800 --> 0:12:16.080
<v Speaker 1>me in that business was way too much pressure. There's

0:12:16.120 --> 0:12:17.960
<v Speaker 1>some things that I'm just not good at, and that

0:12:18.120 --> 0:12:21.560
<v Speaker 1>is those those two jobs I would feel horrifically well.

0:12:21.960 --> 0:12:24.280
<v Speaker 1>So you got to we have a great personality to

0:12:24.360 --> 0:12:27.240
<v Speaker 1>be able to serve. So I think I leave you

0:12:27.320 --> 0:12:29.560
<v Speaker 1>to your table. You know, if you're not into and

0:12:29.559 --> 0:12:31.840
<v Speaker 1>you're not into it, and that's the that's the real

0:12:32.200 --> 0:12:34.480
<v Speaker 1>driver to it. I think anything you do got to

0:12:34.520 --> 0:12:37.360
<v Speaker 1>be passionate ball yea, even even if you flip in

0:12:37.400 --> 0:12:39.200
<v Speaker 1>burgers like you gotta be. I want to make this

0:12:39.240 --> 0:12:41.080
<v Speaker 1>burger so good, like I don't want to eat it

0:12:41.160 --> 0:12:43.800
<v Speaker 1>my guys. I see him with guy's a girl thinking

0:12:43.840 --> 0:12:46.120
<v Speaker 1>they're cooking, and it's a lot of pride that goes

0:12:46.160 --> 0:12:48.640
<v Speaker 1>into that. So I always love it. And I agree,

0:12:48.840 --> 0:12:52.000
<v Speaker 1>something's not into I'm not into. I wasn't in the finance,

0:12:52.040 --> 0:12:54.199
<v Speaker 1>so it didn't work for me and I was miserable.

0:12:54.679 --> 0:12:57.440
<v Speaker 1>Couldn't pay me to go there. Uh, And I was

0:12:57.600 --> 0:12:59.120
<v Speaker 1>you know, late, and I wouldn't be in the best

0:12:59.200 --> 0:13:02.520
<v Speaker 1>version of myself. So I think you gotta be into

0:13:02.559 --> 0:13:06.800
<v Speaker 1>whatever it is you do. You went to school for business, Yeah, um,

0:13:06.960 --> 0:13:08.800
<v Speaker 1>did you foresee that you were going to be an

0:13:08.880 --> 0:13:11.680
<v Speaker 1>entrepreneur because he said you went straight into finance. You

0:13:11.720 --> 0:13:13.400
<v Speaker 1>know what the funny thing is, whether I knew it

0:13:13.520 --> 0:13:16.160
<v Speaker 1>or not, I was an entrepreneur before I really like

0:13:16.520 --> 0:13:19.280
<v Speaker 1>I thought about it, and I in college, I mean

0:13:19.600 --> 0:13:22.720
<v Speaker 1>well before that, in high school, me and my brother

0:13:22.760 --> 0:13:25.439
<v Speaker 1>and my best friend at the time. We threw um

0:13:25.679 --> 0:13:27.640
<v Speaker 1>one of the largest parties in the city of Detroit,

0:13:28.320 --> 0:13:31.959
<v Speaker 1>and everything you could imagine went wrong. We had We

0:13:32.000 --> 0:13:35.280
<v Speaker 1>had done an incredible job and promotingly hit every venue,

0:13:35.360 --> 0:13:39.719
<v Speaker 1>Every school from every neighborhood came. But I didn't think like, oh, well,

0:13:39.760 --> 0:13:45.680
<v Speaker 1>I'm putting this from creating a really hostile situation. Yeah.

0:13:45.720 --> 0:13:48.240
<v Speaker 1>So we actually had one of the few parties at

0:13:48.240 --> 0:13:51.160
<v Speaker 1>this place called the Bella Casino. You been how old

0:13:51.200 --> 0:13:54.680
<v Speaker 1>were you when you did it? You had at the casino?

0:13:55.040 --> 0:13:58.320
<v Speaker 1>It was it was the call that casino. What so

0:13:58.360 --> 0:14:01.120
<v Speaker 1>we had? You were talking about a house. We got there,

0:14:01.200 --> 0:14:05.080
<v Speaker 1>It's February. It was a Valentine's Day party. We handrew

0:14:05.080 --> 0:14:09.439
<v Speaker 1>a flyer like hearts with a little SPECIs like come

0:14:09.520 --> 0:14:12.400
<v Speaker 1>to my party. I wish I could find but we

0:14:12.679 --> 0:14:15.720
<v Speaker 1>passed them out. We had a huge turnout, and then

0:14:16.040 --> 0:14:18.520
<v Speaker 1>you know, obviously people start fighting and shooting. People were

0:14:18.600 --> 0:14:21.160
<v Speaker 1>dancing in the trade. We danced, so I mean, you

0:14:21.200 --> 0:14:23.880
<v Speaker 1>guys had the hustle and all that. This guy was

0:14:23.960 --> 0:14:26.480
<v Speaker 1>dancing with this girl and he punched a hole in

0:14:26.520 --> 0:14:28.720
<v Speaker 1>the wall. So I'll see that and like, oh, they're

0:14:28.720 --> 0:14:31.400
<v Speaker 1>gonna charge us for that. We got there to night

0:14:31.440 --> 0:14:34.120
<v Speaker 1>of the menue. I don't want to overcook this, and

0:14:34.200 --> 0:14:37.400
<v Speaker 1>they say you can't take money to do it. So

0:14:37.480 --> 0:14:39.480
<v Speaker 1>all the things that could went wrong went wrong and

0:14:39.480 --> 0:14:41.240
<v Speaker 1>then we end up still walking away with a little

0:14:41.280 --> 0:14:43.000
<v Speaker 1>money and we paid it out. We had to fix

0:14:43.040 --> 0:14:45.880
<v Speaker 1>the grass, got beat up. It was it was kind

0:14:45.880 --> 0:14:49.960
<v Speaker 1>of a mess. It was kind of as they were shooting.

0:14:50.760 --> 0:14:53.640
<v Speaker 1>Thank you, and you guys are only six. Where were

0:14:53.640 --> 0:14:57.320
<v Speaker 1>your parents? They were there? But you know, I beg

0:14:57.360 --> 0:14:59.760
<v Speaker 1>my dad he was a police officer, and I beg

0:14:59.800 --> 0:15:01.920
<v Speaker 1>my had to give me the money to do the

0:15:01.920 --> 0:15:04.560
<v Speaker 1>party because I needed like I thought I had the

0:15:04.600 --> 0:15:07.000
<v Speaker 1>money and it was a shorts so I'll go to

0:15:07.160 --> 0:15:10.080
<v Speaker 1>him and my uncles are like, yeah, that's the plan,

0:15:10.200 --> 0:15:12.120
<v Speaker 1>and like I don't know, this sounds kind of crazy,

0:15:12.480 --> 0:15:16.000
<v Speaker 1>but they took a chance and we got their money back. Okay, perfect,

0:15:16.280 --> 0:15:18.160
<v Speaker 1>And then we had so you are a real entrepreneur.

0:15:19.520 --> 0:15:22.840
<v Speaker 1>You know, it wouldn't have lc anything like that. And

0:15:22.880 --> 0:15:25.960
<v Speaker 1>then in college we threw parties, were parties and we

0:15:26.000 --> 0:15:29.480
<v Speaker 1>did promotion. We passed off flyers. We passed off flyers

0:15:29.560 --> 0:15:32.080
<v Speaker 1>for some big promoters that I won't name that never

0:15:32.160 --> 0:15:34.240
<v Speaker 1>paid us, so we got a chance to learn earlier.

0:15:34.240 --> 0:15:38.200
<v Speaker 1>But being an entrepreneur was you know what we should

0:15:38.240 --> 0:15:41.160
<v Speaker 1>do better to to kind of better serve the guests

0:15:41.200 --> 0:15:43.240
<v Speaker 1>of the clients. So yeah, all right, so this is

0:15:43.280 --> 0:15:51.160
<v Speaker 1>about brown got the boom. Okay, we'll use this. Oh yeah,

0:15:51.160 --> 0:15:53.720
<v Speaker 1>you can use that one. So I only get all

0:15:53.760 --> 0:15:55.480
<v Speaker 1>the grease of it because I want to use some

0:15:55.520 --> 0:16:00.280
<v Speaker 1>of that for these veggies. So next to was edges.

0:16:00.440 --> 0:16:03.520
<v Speaker 1>It's okay, we'll get that. Always make a mess. I

0:16:03.800 --> 0:16:07.800
<v Speaker 1>the cleanest guard, one of those people like I cook

0:16:07.840 --> 0:16:11.720
<v Speaker 1>and clean at the same time. Right, I don't, but

0:16:12.200 --> 0:16:15.480
<v Speaker 1>you have to. Okay, So now you got the veggies, Okay,

0:16:15.520 --> 0:16:17.480
<v Speaker 1>I want to do I want to do these first.

0:16:18.160 --> 0:16:22.880
<v Speaker 1>Let him sweat a little bit and man and I

0:16:22.960 --> 0:16:25.160
<v Speaker 1>challenged him for all you listeners. I was like, can

0:16:25.240 --> 0:16:27.560
<v Speaker 1>you make this dish in under fifteen minutes? So he's

0:16:27.640 --> 0:16:30.520
<v Speaker 1>under a lot of pressure right now, pressure as he

0:16:30.600 --> 0:16:36.360
<v Speaker 1>told his story telling telling an impressive story. So the

0:16:36.440 --> 0:16:39.600
<v Speaker 1>thing that caught my attention about you was I was

0:16:39.640 --> 0:16:44.280
<v Speaker 1>reading that during the during the pandemic, when most people

0:16:44.440 --> 0:16:49.720
<v Speaker 1>were crying like myself, I was in fetal position, like,

0:16:49.760 --> 0:16:53.200
<v Speaker 1>oh my gosh, my business is going under in micro Sacks.

0:16:53.200 --> 0:16:56.040
<v Speaker 1>I had an events company, so needless to say, it

0:16:56.120 --> 0:17:00.480
<v Speaker 1>shut down really fast. Um, you were you were out

0:17:00.480 --> 0:17:04.880
<v Speaker 1>there working and I guess looking for your next opportunity

0:17:05.000 --> 0:17:07.800
<v Speaker 1>or was it just a natural pivot? Like what was happening? Um?

0:17:07.840 --> 0:17:10.480
<v Speaker 1>I remember being at the conference that the industry conference

0:17:10.520 --> 0:17:15.040
<v Speaker 1>we had. I'm just Sautetia Peppers. So we were at

0:17:15.080 --> 0:17:18.080
<v Speaker 1>the industry conference and then everything was kind of We're

0:17:18.200 --> 0:17:21.600
<v Speaker 1>riding high and then come home, people started getting sick

0:17:21.640 --> 0:17:24.000
<v Speaker 1>and I was working on I was doing some consulting

0:17:24.040 --> 0:17:25.440
<v Speaker 1>at the time, and I was with a dear friend

0:17:25.440 --> 0:17:28.159
<v Speaker 1>of mine up in San Francisco. And then we were

0:17:28.200 --> 0:17:31.240
<v Speaker 1>at a restaurant which is a missing Star restaurant, the

0:17:31.280 --> 0:17:34.480
<v Speaker 1>Angler and his beautiful restaurants. You're hard to get a

0:17:34.520 --> 0:17:37.440
<v Speaker 1>seat in there. But we're on business in San Francisco,

0:17:37.520 --> 0:17:39.320
<v Speaker 1>and we look around, were only person in the restaurant.

0:17:39.359 --> 0:17:43.000
<v Speaker 1>We're like, this is scary. And then later that night

0:17:43.280 --> 0:17:48.320
<v Speaker 1>the mirror San Francisco Learning breed shut down San Francisco,

0:17:48.400 --> 0:17:50.119
<v Speaker 1>so we're like, can we get home? And I was

0:17:50.119 --> 0:17:52.600
<v Speaker 1>the first city to shut down, if you remember. So

0:17:52.640 --> 0:17:54.719
<v Speaker 1>I went home and I was still kind of like, uh,

0:17:55.560 --> 0:17:58.520
<v Speaker 1>what's gonna happen. And then immediately overnight, you know, air

0:17:58.560 --> 0:18:02.040
<v Speaker 1>traffic really kind of shut down down across the country,

0:18:02.040 --> 0:18:04.520
<v Speaker 1>which is our business. Yeah, you're in the airport and

0:18:04.520 --> 0:18:07.160
<v Speaker 1>our businesses struggling. Beforehand, we were having a hard time

0:18:07.240 --> 0:18:10.560
<v Speaker 1>just trying to get, you know, things on the right track,

0:18:10.600 --> 0:18:12.800
<v Speaker 1>because when you open a new business, they're always gonna

0:18:12.800 --> 0:18:15.040
<v Speaker 1>be things you need to correct. So this kind of

0:18:15.040 --> 0:18:17.240
<v Speaker 1>took the wind out of ourselves. And you guys opened

0:18:17.320 --> 0:18:19.639
<v Speaker 1>right before the pandemic. Yeah, you know, we open right

0:18:19.640 --> 0:18:21.480
<v Speaker 1>before the pandemic. And then you know, we opened and

0:18:21.480 --> 0:18:25.800
<v Speaker 1>to know, we opened two dollars eighteen, like end of

0:18:25.880 --> 0:18:29.399
<v Speaker 1>two dollars eighteen, a year before the panic. So you know,

0:18:30.040 --> 0:18:32.879
<v Speaker 1>I was a partner and I wasn't very involved, but

0:18:32.920 --> 0:18:35.840
<v Speaker 1>I was also doing consultant, trying to get new opportunities

0:18:36.359 --> 0:18:39.480
<v Speaker 1>and trying to chase new deals. And then everything kind

0:18:39.480 --> 0:18:43.200
<v Speaker 1>of came to a screeching home. So when I say yeah,

0:18:43.240 --> 0:18:44.960
<v Speaker 1>I was really affective because we had to all go

0:18:45.080 --> 0:18:48.960
<v Speaker 1>home and I'm thinking on stuff, what's gonna happen. But

0:18:49.000 --> 0:18:52.440
<v Speaker 1>then at the same time, we were doing, uh, myself

0:18:52.480 --> 0:18:55.920
<v Speaker 1>and some other partners mine, we're working on golf course project,

0:18:56.000 --> 0:18:58.960
<v Speaker 1>Ratio Park golf course, and we're supposed to take over

0:18:59.760 --> 0:19:04.719
<v Speaker 1>Mark and they're like, well the golf course closed down,

0:19:04.760 --> 0:19:08.960
<v Speaker 1>you can't take over, okay. So we end up taking

0:19:09.000 --> 0:19:13.040
<v Speaker 1>over into April when they started to reopen and quickly

0:19:13.080 --> 0:19:18.440
<v Speaker 1>got it going in April. The golf courses were the

0:19:18.520 --> 0:19:21.200
<v Speaker 1>first thing to open the city. Well everything else, the

0:19:21.280 --> 0:19:24.359
<v Speaker 1>grocery stores, with everything, other venues. Because we're outdoors, I

0:19:24.400 --> 0:19:26.760
<v Speaker 1>didn't know that. Yeah, it was people are allowed to

0:19:26.760 --> 0:19:30.760
<v Speaker 1>go play golf, and golf just skyrocket. But then I

0:19:30.840 --> 0:19:32.719
<v Speaker 1>had no idea that was the place to be at

0:19:33.000 --> 0:19:38.600
<v Speaker 1>this whole time. It was and golfing, and we were

0:19:38.640 --> 0:19:42.040
<v Speaker 1>there and I spent time there, and then we were

0:19:42.040 --> 0:19:44.280
<v Speaker 1>working on like okay, how do we take advantage of

0:19:44.280 --> 0:19:47.240
<v Speaker 1>the opportunity. We can't start construction, And we found a

0:19:47.240 --> 0:19:51.439
<v Speaker 1>contract with the l a Homeless Authority UM which has

0:19:51.560 --> 0:19:55.560
<v Speaker 1>lost of and they had a project for people experiencing

0:19:55.600 --> 0:19:59.080
<v Speaker 1>homelessness to take them off the street, and they interviewed

0:19:59.119 --> 0:20:03.200
<v Speaker 1>us to do meals for these individuals that they had

0:20:03.200 --> 0:20:06.920
<v Speaker 1>housing hotels doing so the government. You know, we're a

0:20:06.960 --> 0:20:11.000
<v Speaker 1>government contractor. So it's like, okay, how are you government

0:20:11.000 --> 0:20:13.920
<v Speaker 1>contractors because of l a X. Yeah, we're Yeah, our

0:20:13.960 --> 0:20:19.200
<v Speaker 1>businesses we operated government control facilities. You know golf course

0:20:19.280 --> 0:20:20.800
<v Speaker 1>is owned by the city of l A. I didn't

0:20:20.800 --> 0:20:22.800
<v Speaker 1>know that. Yeah, for the most part. And then also

0:20:22.880 --> 0:20:24.960
<v Speaker 1>you have the airport, which is owned by the city

0:20:24.960 --> 0:20:28.640
<v Speaker 1>of la So I say government contractors, yet we work

0:20:28.680 --> 0:20:31.320
<v Speaker 1>with government instince. Okay, So we got there where we

0:20:31.359 --> 0:20:32.879
<v Speaker 1>want to be. We don't want to get too soft

0:20:33.720 --> 0:20:38.959
<v Speaker 1>because boom, your favorite part of it? First? Wait, did

0:20:38.960 --> 0:20:43.600
<v Speaker 1>you add green onions? Gotta keep it? Okay, So guys,

0:20:43.640 --> 0:20:47.959
<v Speaker 1>you just sautay the garlic onions, peppers. He's adding the

0:20:48.600 --> 0:20:53.440
<v Speaker 1>chicken stock just a little. You're a real chef man. No, no,

0:20:53.520 --> 0:20:56.480
<v Speaker 1>not at all. I definitely do not cook like this

0:20:56.600 --> 0:20:59.440
<v Speaker 1>at home. You gotta start. I'm going to I'm gonna

0:20:59.440 --> 0:21:02.200
<v Speaker 1>take this. Whenever there's a really good dish, I try

0:21:02.200 --> 0:21:04.440
<v Speaker 1>to pretend like I created it in front of my husband.

0:21:04.800 --> 0:21:07.119
<v Speaker 1>He's gonna like this because we got we have a

0:21:07.160 --> 0:21:13.160
<v Speaker 1>special type of taste, but betrayed. We all know there's

0:21:13.160 --> 0:21:15.120
<v Speaker 1>a lot of lorries in our house. We're like, we're

0:21:15.240 --> 0:21:18.760
<v Speaker 1>very colorful taste for us better word. Really, I feel

0:21:18.800 --> 0:21:23.760
<v Speaker 1>like Jamaicans have more a little heavy. There we go. Man,

0:21:24.480 --> 0:21:27.960
<v Speaker 1>I hate heavy cream, frost, build the sauce left the store,

0:21:28.040 --> 0:21:32.920
<v Speaker 1>barg alfredo sauce. You know that garlic onions, You got

0:21:32.960 --> 0:21:36.720
<v Speaker 1>the peppers. So you're gonna like basically give all the

0:21:36.760 --> 0:21:41.720
<v Speaker 1>heavy cream. It's gonna be good because with the chicken stock.

0:21:42.119 --> 0:21:43.840
<v Speaker 1>So he's gonna kind of like let this kind of

0:21:43.880 --> 0:21:46.960
<v Speaker 1>blend together. Don't mind my face everyone, because I really

0:21:47.160 --> 0:21:52.080
<v Speaker 1>really hate heavy cream, but a passion. But cheese is

0:21:52.080 --> 0:21:54.960
<v Speaker 1>gonna kind of all work out. He makes chicken stock

0:21:55.000 --> 0:21:58.159
<v Speaker 1>with heavy cream, Okay. And I thought heavy cream was

0:21:58.200 --> 0:22:01.800
<v Speaker 1>like a milk you could eat it. Yeah, water milk

0:22:01.840 --> 0:22:06.040
<v Speaker 1>will like separate, but heavy cream it's good. You need

0:22:06.119 --> 0:22:11.479
<v Speaker 1>the Farmeersan cheese okay. Okay, So yeah we're gonn how

0:22:11.480 --> 0:22:34.879
<v Speaker 1>to make alfredo. Guys, it's just cheese. I mean a

0:22:34.880 --> 0:22:38.240
<v Speaker 1>lot of people use lozarella cheese, but parmesan is good

0:22:38.280 --> 0:22:41.640
<v Speaker 1>for us today, right. Um. And then so we're doing

0:22:42.119 --> 0:22:45.960
<v Speaker 1>meals for homeless people experienced homeless nest and we didn't

0:22:46.000 --> 0:22:48.840
<v Speaker 1>have the background for that. We just kind of figured

0:22:48.880 --> 0:22:51.439
<v Speaker 1>it out and we end up making one day it

0:22:51.480 --> 0:22:53.720
<v Speaker 1>was three hundred and then the week later said, well,

0:22:53.840 --> 0:22:58.399
<v Speaker 1>can you make a thousand meals, like so imagine you know,

0:22:58.480 --> 0:23:00.880
<v Speaker 1>the trial and error. So think that was a big

0:23:00.880 --> 0:23:02.840
<v Speaker 1>part of me like kind of figuring out like, man,

0:23:03.480 --> 0:23:05.040
<v Speaker 1>you really can do anything you want to if you

0:23:05.080 --> 0:23:08.120
<v Speaker 1>want to do it. And uh so I really kind

0:23:08.119 --> 0:23:10.960
<v Speaker 1>of just we we were working like seven days, were

0:23:10.960 --> 0:23:12.919
<v Speaker 1>trying to figure out how to how to you know,

0:23:13.000 --> 0:23:15.760
<v Speaker 1>come up with meals and I was your creating recipes

0:23:15.840 --> 0:23:17.280
<v Speaker 1>or like look at the recipes and then trying to

0:23:17.280 --> 0:23:19.240
<v Speaker 1>figure out how do you mass produce them? Yeah, and

0:23:19.320 --> 0:23:20.840
<v Speaker 1>that's I was gonna ask next, like how do you

0:23:20.880 --> 0:23:24.000
<v Speaker 1>go from getting the contract so now entering a space

0:23:24.040 --> 0:23:27.119
<v Speaker 1>that you've you've never really entered before, right, because it's

0:23:27.119 --> 0:23:29.359
<v Speaker 1>it's like meal prep right now, here's here's meal prep,

0:23:29.400 --> 0:23:33.040
<v Speaker 1>but here's the here's the cheetode. Right. Most people say yes,

0:23:33.200 --> 0:23:37.080
<v Speaker 1>I'll take the opportunity and then say, but I need

0:23:37.480 --> 0:23:38.880
<v Speaker 1>you know, a lot of time to figure it out.

0:23:38.960 --> 0:23:42.120
<v Speaker 1>If you just say and it's probably not everybody because

0:23:42.200 --> 0:23:43.920
<v Speaker 1>if you're not if you're not built to handle this

0:23:44.000 --> 0:23:46.919
<v Speaker 1>kind of thought process, if you say yes, I'll do it,

0:23:46.960 --> 0:23:48.800
<v Speaker 1>and then you just quickly jump in action and figure

0:23:48.800 --> 0:23:52.800
<v Speaker 1>it out because right now, even today, people are still

0:23:52.920 --> 0:23:56.480
<v Speaker 1>dealing with whether the business is telling them, yeah, we

0:23:56.520 --> 0:23:58.080
<v Speaker 1>don't have the ability to do that. We know the

0:23:58.119 --> 0:23:59.840
<v Speaker 1>band when you do that, we can't do it. And

0:24:00.320 --> 0:24:03.359
<v Speaker 1>I think we want to be, you know, for as

0:24:03.359 --> 0:24:05.679
<v Speaker 1>a company that kind of runs towards that kind of stuff,

0:24:06.119 --> 0:24:08.879
<v Speaker 1>because you know, you solve problems, you get opportunity, and

0:24:08.880 --> 0:24:11.680
<v Speaker 1>that's we were like in the problem solving business. A

0:24:11.720 --> 0:24:14.879
<v Speaker 1>little more cheese, want the sauce that thicking up, and

0:24:14.880 --> 0:24:20.159
<v Speaker 1>then we're gonna return the meats to the kind of

0:24:20.160 --> 0:24:22.239
<v Speaker 1>bring it all together. It looks good. Yeah, I'm one

0:24:22.240 --> 0:24:24.960
<v Speaker 1>of those people that say yes and then uh, I

0:24:25.000 --> 0:24:28.600
<v Speaker 1>look at my schedule like, oh, we're gonna fit this today.

0:24:28.800 --> 0:24:31.080
<v Speaker 1>But you know, I watched a lot of pinking in

0:24:31.080 --> 0:24:34.080
<v Speaker 1>the brain, so you know what, I'm gonna take over

0:24:34.119 --> 0:24:38.359
<v Speaker 1>the world. I literally, during the pandemic, painted a mural

0:24:38.359 --> 0:24:40.480
<v Speaker 1>of pinking in the brain in my garage. The neighbors

0:24:40.480 --> 0:24:43.280
<v Speaker 1>all driving my lake. What are you doing? What's going on?

0:24:43.560 --> 0:24:47.000
<v Speaker 1>I'm making myself happy. So we're gonna end up adding

0:24:47.040 --> 0:24:48.560
<v Speaker 1>more cheese. But I just want to start building this

0:24:48.600 --> 0:24:51.800
<v Speaker 1>in just go when we get the right consistency. So

0:24:51.840 --> 0:24:55.600
<v Speaker 1>he's pouring the chicken and the sausage into the sauce,

0:24:55.840 --> 0:24:58.200
<v Speaker 1>and you gotta try not to make a big mess

0:24:58.760 --> 0:25:00.679
<v Speaker 1>what you look like I'm doing. So you don't need

0:25:00.680 --> 0:25:05.040
<v Speaker 1>to add more seasoning throughout this whole thing, I think absolutely.

0:25:05.640 --> 0:25:09.320
<v Speaker 1>But you know you always can add, you can't subtract.

0:25:10.400 --> 0:25:15.840
<v Speaker 1>I've learned that lesson before. Yeah, I give remind all

0:25:15.840 --> 0:25:20.840
<v Speaker 1>the time. Yeah, I've done that before. Maybe you try

0:25:20.880 --> 0:25:24.800
<v Speaker 1>to drown it out. It's not start over, start over.

0:25:25.880 --> 0:25:28.800
<v Speaker 1>Uh So, Yeah, we were doing the meal thing and

0:25:28.840 --> 0:25:30.960
<v Speaker 1>that kind of ended up being something big, but it

0:25:31.000 --> 0:25:35.320
<v Speaker 1>was exhausting work. And then the opportunity with with SSP

0:25:35.520 --> 0:25:39.440
<v Speaker 1>came and I was a partner with them and there

0:25:39.480 --> 0:25:41.840
<v Speaker 1>it was a great relationship. But you know, they made

0:25:41.840 --> 0:25:43.960
<v Speaker 1>a business decision where they wanted to kind of look

0:25:43.960 --> 0:25:47.479
<v Speaker 1>at to exit from the l a X market. Can

0:25:47.520 --> 0:25:50.800
<v Speaker 1>you explain to our listeners what SSP is. SSP is

0:25:50.800 --> 0:25:55.119
<v Speaker 1>a fabulous company, shout out the SSP. Uh, But they're

0:25:55.160 --> 0:25:58.720
<v Speaker 1>really one of the leading industry leaders for food, beverage,

0:25:58.800 --> 0:26:03.840
<v Speaker 1>hospitality and airports. And they're based their London owned company,

0:26:03.920 --> 0:26:08.040
<v Speaker 1>but they have a Northern North American division and they

0:26:08.080 --> 0:26:11.240
<v Speaker 1>are really you know, we essentially do the same thing

0:26:11.480 --> 0:26:15.240
<v Speaker 1>as we managed food beverage contracts and airports and you

0:26:15.280 --> 0:26:18.880
<v Speaker 1>know they do travel centers and uh in Europe London,

0:26:19.080 --> 0:26:22.879
<v Speaker 1>but for the most part, Yeah, SSP is as a

0:26:22.920 --> 0:26:26.760
<v Speaker 1>food beverage hospitality management company. So you had your own

0:26:26.920 --> 0:26:30.880
<v Speaker 1>concessions in the mark in the airport while you're doing

0:26:30.960 --> 0:26:35.680
<v Speaker 1>the homeless food and you're a part of SSP. Yeah,

0:26:35.760 --> 0:26:40.159
<v Speaker 1>so I had more or less, Yeah, we had. We

0:26:40.160 --> 0:26:42.520
<v Speaker 1>were a joint venture partner with SSP through the a

0:26:42.640 --> 0:26:48.600
<v Speaker 1>c dB Airport Concessions Disadvantage Business Enterprise. It's allful program

0:26:48.840 --> 0:26:53.120
<v Speaker 1>and SSP UM myself and we had my company and

0:26:53.200 --> 0:26:55.639
<v Speaker 1>enjoy Peat and several of the companies were partners in

0:26:55.760 --> 0:26:59.040
<v Speaker 1>l A. We had operated eight restaurants in the airport.

0:26:59.119 --> 0:27:01.800
<v Speaker 1>They were the managing partner and then they operated the

0:27:01.880 --> 0:27:04.560
<v Speaker 1>day to day restaurants and we served on the management committee.

0:27:05.119 --> 0:27:08.480
<v Speaker 1>And then you know, because I had worked for the

0:27:08.520 --> 0:27:12.040
<v Speaker 1>company previously CMS and I managed the business myself and

0:27:12.040 --> 0:27:14.520
<v Speaker 1>I done kind of everything. I built the rapport with

0:27:14.600 --> 0:27:18.080
<v Speaker 1>the airport and you are w R landlord where they

0:27:18.160 --> 0:27:20.320
<v Speaker 1>knew that one I had the experience to do it

0:27:21.240 --> 0:27:23.119
<v Speaker 1>UM and they were quickly able to get behind me

0:27:23.200 --> 0:27:25.680
<v Speaker 1>and say yeah, we like this. And it was really

0:27:25.680 --> 0:27:29.600
<v Speaker 1>at the time where uh not just airports, not just cities,

0:27:29.640 --> 0:27:32.000
<v Speaker 1>where everyone was saying I want to see more minority

0:27:32.040 --> 0:27:35.439
<v Speaker 1>participation in a real way, like a meaningful way. And

0:27:35.480 --> 0:27:37.760
<v Speaker 1>then to me that was kind of like a light

0:27:37.760 --> 0:27:41.280
<v Speaker 1>bulb like, well, they can't say no if you said

0:27:41.320 --> 0:27:43.720
<v Speaker 1>you if you want to see more, and I'm bringing

0:27:43.760 --> 0:27:46.120
<v Speaker 1>some to you. Because this is not an easy thing.

0:27:46.160 --> 0:27:48.639
<v Speaker 1>It wasn't like oh yeah, sure, just like you signed

0:27:48.640 --> 0:27:50.560
<v Speaker 1>off on a document. It's a lot of work that

0:27:50.560 --> 0:27:53.800
<v Speaker 1>goes into this and a lot of people's livelihood of state.

0:27:53.880 --> 0:27:57.280
<v Speaker 1>You know, this business had over two other employees um

0:27:57.320 --> 0:28:00.000
<v Speaker 1>that quickly they had to furlough a lot of them,

0:28:00.080 --> 0:28:02.080
<v Speaker 1>you know, because there was no business in the airports.

0:28:02.359 --> 0:28:03.760
<v Speaker 1>So it was a lot of a lot of things

0:28:03.760 --> 0:28:07.760
<v Speaker 1>to consider when we really addressed the opportunity and say well,

0:28:07.760 --> 0:28:09.119
<v Speaker 1>how do we do this? And then trying to go

0:28:09.240 --> 0:28:12.680
<v Speaker 1>raise capital. I mean I took I made about a

0:28:12.760 --> 0:28:16.920
<v Speaker 1>hundred phone calls just trying to raise the capital. People

0:28:16.960 --> 0:28:21.440
<v Speaker 1>you knew, what, people you didn't know. Both people a

0:28:21.680 --> 0:28:23.879
<v Speaker 1>little more cheese. I think that's it for us on cheese.

0:28:24.160 --> 0:28:26.240
<v Speaker 1>And now we're gonna we're gonna mix with the pasta

0:28:26.560 --> 0:28:33.520
<v Speaker 1>because I like to mix um season first though, So

0:28:33.800 --> 0:28:36.440
<v Speaker 1>you have this opportunity. Now you're cold calling, You're trying

0:28:36.480 --> 0:28:38.240
<v Speaker 1>to raise the capital. So no part of you was like,

0:28:38.240 --> 0:28:41.080
<v Speaker 1>I don't have this capital. I should just quit. You're like, no,

0:28:41.520 --> 0:28:43.160
<v Speaker 1>I'm gonna go out and get it. We're gonna do it,

0:28:43.360 --> 0:28:48.160
<v Speaker 1>and you become a salesman. I didn't do. I've never

0:28:48.240 --> 0:28:50.280
<v Speaker 1>done that part of the business before. I just knew

0:28:50.280 --> 0:28:52.440
<v Speaker 1>how to operate the restaurants. I had a bunch of relationships.

0:28:52.680 --> 0:28:55.280
<v Speaker 1>And the crazy thing about it was, you know, you

0:28:55.360 --> 0:28:58.720
<v Speaker 1>learned every pitch you go and you learn something you

0:28:58.720 --> 0:29:01.120
<v Speaker 1>should anyway. So would go in a beating and you

0:29:01.120 --> 0:29:03.480
<v Speaker 1>know certain things would stand out to certain investors and

0:29:03.600 --> 0:29:05.719
<v Speaker 1>certain people looking at my deck, and then I just

0:29:05.760 --> 0:29:08.040
<v Speaker 1>asked for help, like I asked friends that I knew,

0:29:08.280 --> 0:29:10.800
<v Speaker 1>take a look at this. Tell me what you think.

0:29:10.880 --> 0:29:12.840
<v Speaker 1>Do you think that I missed something here? And I

0:29:12.840 --> 0:29:16.560
<v Speaker 1>still do that today because you need perspective, like I

0:29:16.640 --> 0:29:20.120
<v Speaker 1>don't know everything. I know that to be a fact, like,

0:29:20.640 --> 0:29:23.800
<v Speaker 1>and I've always I kind of have a disadvantage. I'm

0:29:24.160 --> 0:29:27.280
<v Speaker 1>a twin, so I have a twin brother. Are you

0:29:27.360 --> 0:29:35.400
<v Speaker 1>kidding me. Family, I love it a lot of turn

0:29:35.600 --> 0:29:36.920
<v Speaker 1>you if you sat us the next to each other,

0:29:36.960 --> 0:29:39.280
<v Speaker 1>you can tell we tell we're brothers. But you know,

0:29:39.920 --> 0:29:43.480
<v Speaker 1>he's a love brother. He's extremely intelligible. He knows it all,

0:29:44.040 --> 0:29:45.960
<v Speaker 1>and he'll tell you the same thing. So I'm not

0:29:45.960 --> 0:29:49.320
<v Speaker 1>saying anything you don't know. And so I would always

0:29:49.720 --> 0:29:52.360
<v Speaker 1>have someone in my ear telling me, oh no, you

0:29:52.680 --> 0:29:54.960
<v Speaker 1>know they you know if I'm always used to take

0:29:55.000 --> 0:29:58.640
<v Speaker 1>in criticism, So all right, listed friends took a bunch

0:29:58.640 --> 0:30:01.920
<v Speaker 1>of calls, you know, a bunch of pitch meetings. People

0:30:01.960 --> 0:30:04.080
<v Speaker 1>weren't meeting in person. So imagine trying to like sell

0:30:04.120 --> 0:30:08.080
<v Speaker 1>an idea via zoom. It was a special skill. I

0:30:08.080 --> 0:30:09.640
<v Speaker 1>got a lot of respect for people who do that

0:30:09.680 --> 0:30:15.720
<v Speaker 1>kind of stuff. The thing to touch it because it's hot. Sure,

0:30:16.200 --> 0:30:18.760
<v Speaker 1>this is not hot. I just want to taste it first.

0:30:18.840 --> 0:30:24.720
<v Speaker 1>Make sure to go for it. Oh it's too cheesy.

0:30:28.080 --> 0:30:35.720
<v Speaker 1>It's too cheesy. That's hilarious. It's not. It's not too cheese.

0:30:35.760 --> 0:30:38.800
<v Speaker 1>It's little cheese. And I'm like, okay, okay, So you

0:30:38.840 --> 0:30:40.800
<v Speaker 1>told me it was hard to do this, and it is.

0:30:41.480 --> 0:30:46.360
<v Speaker 1>Uh so you're selling, You're you're selling on zoom exactly.

0:30:46.400 --> 0:30:51.080
<v Speaker 1>I'm selling on zoom, FaceTime, you know, sending people emails,

0:30:51.400 --> 0:30:54.040
<v Speaker 1>you know, having a follow up every single day because

0:30:54.360 --> 0:30:56.520
<v Speaker 1>no one you know, when you have money, even sitting

0:30:56.520 --> 0:30:59.800
<v Speaker 1>there like we get to you. And I was getting

0:30:59.840 --> 0:31:02.040
<v Speaker 1>more more gesture by the moment. And then every time

0:31:02.040 --> 0:31:05.760
<v Speaker 1>my partner would say, hey, where we at, I would say, oh, yeah,

0:31:05.920 --> 0:31:09.200
<v Speaker 1>we're on the home stretch, you know, like work with me.

0:31:09.240 --> 0:31:11.280
<v Speaker 1>But they knew, but did he was he responsible for

0:31:11.440 --> 0:31:18.120
<v Speaker 1>also raising capital? No, my partner's SSP. I med SSP.

0:31:18.400 --> 0:31:21.600
<v Speaker 1>They're like, okay, the people you're you're trying to buy

0:31:21.680 --> 0:31:23.880
<v Speaker 1>them out, yea, And they're like, we're under pressure. Kind

0:31:23.880 --> 0:31:26.160
<v Speaker 1>of give us an update, what's going on? And it was.

0:31:26.240 --> 0:31:28.160
<v Speaker 1>It was a lot of a lot of pressure. But

0:31:28.680 --> 0:31:30.320
<v Speaker 1>at the end of the day, we had a relationship,

0:31:30.440 --> 0:31:33.000
<v Speaker 1>so and this was the right thing to do. And

0:31:33.440 --> 0:31:36.080
<v Speaker 1>you know, I called all the favors I could, what

0:31:36.240 --> 0:31:39.160
<v Speaker 1>I need to call them, and you know, I would

0:31:39.200 --> 0:31:41.120
<v Speaker 1>do it all. I would do the exact same way

0:31:41.160 --> 0:31:43.920
<v Speaker 1>if I had to do it again. Right, So, um,

0:31:44.040 --> 0:31:46.240
<v Speaker 1>now we're gonna kind of mixed up. So you're telling

0:31:46.280 --> 0:31:48.240
<v Speaker 1>them you're in the home stretch, but you really weren't.

0:31:48.320 --> 0:31:51.800
<v Speaker 1>What was keeping you from quitting at that point because

0:31:51.840 --> 0:31:54.400
<v Speaker 1>I told everybody I was gonna do it. Oh, you're

0:31:54.440 --> 0:31:56.120
<v Speaker 1>exactly like me. That's how I am. If I say

0:31:56.160 --> 0:31:57.680
<v Speaker 1>it out loud, it's like, oh my god, I have

0:31:57.800 --> 0:31:59.840
<v Speaker 1>to do it now that I mean. I literally told

0:31:59.840 --> 0:32:02.120
<v Speaker 1>her buddy, oh yeah, so I'm I'm doing this and

0:32:02.160 --> 0:32:03.880
<v Speaker 1>they're like, what's you up to? How's everything? You know,

0:32:04.080 --> 0:32:06.400
<v Speaker 1>he was checking in how things doing the pandemic. We

0:32:06.400 --> 0:32:09.600
<v Speaker 1>were trying to get like, you know, the airport to

0:32:09.640 --> 0:32:12.960
<v Speaker 1>give us rent relief for different uh you know things

0:32:13.000 --> 0:32:15.479
<v Speaker 1>that you know that really were hindrance on our business.

0:32:15.480 --> 0:32:19.360
<v Speaker 1>It was a lot of that, right, um so we

0:32:19.400 --> 0:32:21.600
<v Speaker 1>were doing YouTube videos the first time, trying to tell

0:32:21.600 --> 0:32:24.920
<v Speaker 1>our story so uh so, but then you know, you

0:32:24.960 --> 0:32:26.680
<v Speaker 1>talk to friends and what are you up to, like, oh,

0:32:26.720 --> 0:32:30.080
<v Speaker 1>I'm doing this or this? So it's the real thing.

0:32:30.240 --> 0:32:32.840
<v Speaker 1>Like once I said I was doing it, I couldn't

0:32:32.880 --> 0:32:37.040
<v Speaker 1>have I couldn't face the noise of not saying, not

0:32:37.160 --> 0:32:38.560
<v Speaker 1>being when to get it done. And I think a

0:32:38.560 --> 0:32:40.280
<v Speaker 1>lot of people doubt it that we would get it done.

0:32:40.520 --> 0:32:43.080
<v Speaker 1>A lot of people thought you're crazy if you're doing it, Yeah,

0:32:43.360 --> 0:32:45.200
<v Speaker 1>you're crazy, Like why would you want to do this,

0:32:45.800 --> 0:32:50.600
<v Speaker 1>and um, I found a fantastic group of partners UM

0:32:50.960 --> 0:32:55.000
<v Speaker 1>through our industry who who quickly got it. They believed

0:32:55.000 --> 0:32:57.360
<v Speaker 1>in You call people in the industry at this point

0:32:57.840 --> 0:33:00.840
<v Speaker 1>smart well I started looking on saw the industry. You

0:33:00.880 --> 0:33:03.720
<v Speaker 1>had to come in. Inst're like, Okay, somebody here wants

0:33:03.720 --> 0:33:05.040
<v Speaker 1>to do it. A lot of people will take your

0:33:05.040 --> 0:33:06.480
<v Speaker 1>calls and say, yeah, we want to do it, but

0:33:06.480 --> 0:33:10.200
<v Speaker 1>we gotta you know, typen this up. We gotta do this. Well,

0:33:10.240 --> 0:33:12.000
<v Speaker 1>how do you know they're not even gonna kind of

0:33:12.040 --> 0:33:14.920
<v Speaker 1>overstep over you, right, because that's kind of tricky, right,

0:33:14.960 --> 0:33:17.719
<v Speaker 1>because you're calling your competitors essentially, right. Yeah, but I

0:33:17.760 --> 0:33:23.720
<v Speaker 1>had I had a UM noncompete or exclusive for a

0:33:23.720 --> 0:33:26.960
<v Speaker 1>little bit of time that quickly elapsed after I couldn't

0:33:26.960 --> 0:33:30.200
<v Speaker 1>get it that they couldn't tell to anybody else until

0:33:30.200 --> 0:33:33.480
<v Speaker 1>we reached this deadline. So yeah, for the most part,

0:33:33.800 --> 0:33:35.680
<v Speaker 1>it was a little bit of a little bit of

0:33:35.720 --> 0:33:40.680
<v Speaker 1>that for sure. So we're ready to play. Okay, okay, yes,

0:33:40.800 --> 0:33:47.080
<v Speaker 1>let's play. Let's play UM do you Yeah, we'll play UM.

0:33:48.400 --> 0:33:51.320
<v Speaker 1>What a crazy, crazy, crazy story. So you end up

0:33:51.360 --> 0:33:53.920
<v Speaker 1>raising the capital and then we're gonna we're gonna end

0:33:54.000 --> 0:33:57.320
<v Speaker 1>up trying this meal, and yeah, I'm trying to get

0:33:57.320 --> 0:33:59.760
<v Speaker 1>it all this in. And you know I said it

0:33:59.840 --> 0:34:03.280
<v Speaker 1>was cheesy, but it's not easy being cheesy. It's fine.

0:34:03.280 --> 0:34:06.080
<v Speaker 1>I'm gonna rate your dishes. I'm gonna race it. I'm

0:34:06.080 --> 0:34:09.480
<v Speaker 1>gonna I'm gonna be like salmon cow with it. Okay.

0:34:09.520 --> 0:34:16.160
<v Speaker 1>I mean, look, you had me, uh preoccupied, so I'm not.

0:34:16.680 --> 0:34:19.439
<v Speaker 1>So I'm moving here and then I'll bring it here.

0:34:19.880 --> 0:34:22.160
<v Speaker 1>Here we go. I want to make it look good.

0:34:22.280 --> 0:34:27.080
<v Speaker 1>Ready on a second, you got this? Oh, just a

0:34:27.120 --> 0:34:29.880
<v Speaker 1>little more right, and then we'll do like we'll like

0:34:30.000 --> 0:34:34.360
<v Speaker 1>plate it and then we'll put a little on top. Awesome,

0:34:34.440 --> 0:34:37.919
<v Speaker 1>a little uh there you go, a little hot sauce

0:34:37.960 --> 0:34:44.399
<v Speaker 1>if you want plate We're gonna do this. We're gonna

0:34:44.400 --> 0:34:49.520
<v Speaker 1>switch it. We're gonna throw the commercial. Great, well, it

0:34:49.560 --> 0:34:53.520
<v Speaker 1>looks cheesy, it looks delicious. Okay, it's a little red

0:34:53.600 --> 0:34:56.839
<v Speaker 1>brna and you how very much you like? Oh? Yeah, yeah,

0:34:56.880 --> 0:34:58.560
<v Speaker 1>let me try. Let me try and be you for

0:34:58.600 --> 0:35:04.319
<v Speaker 1>a second. Hit it all right, and then this yeah

0:35:04.320 --> 0:35:07.760
<v Speaker 1>a little bit of that. So I use hot sauce,

0:35:08.120 --> 0:35:10.600
<v Speaker 1>but we don't. We're not gonna do it today because

0:35:11.560 --> 0:35:13.719
<v Speaker 1>I like it hot. Here we go for the taste test.

0:35:13.760 --> 0:35:19.480
<v Speaker 1>Everyone ready, here we go. First of all, it looks beautiful. Well,

0:35:19.520 --> 0:35:27.200
<v Speaker 1>let's see how cheesy. Didn't do it? I don't taste great.

0:35:28.120 --> 0:35:32.480
<v Speaker 1>It's not cheesy. No, it's cheesy. Do you not like cheesy?

0:35:32.560 --> 0:35:37.840
<v Speaker 1>I like cheesy, but oh yeah, the noodles balance it

0:35:37.840 --> 0:35:43.239
<v Speaker 1>out a little concerned, thank you. I'm definitely gonna bring

0:35:43.239 --> 0:35:47.120
<v Speaker 1>this home and pretend like I created this dish. It's

0:35:47.200 --> 0:35:50.479
<v Speaker 1>very comforting. I don't say that. I just have one question.

0:35:50.480 --> 0:35:52.960
<v Speaker 1>Why did you use chicken thighs and not chicken breasts

0:35:54.120 --> 0:35:57.960
<v Speaker 1>because it's cheap? Yeah, well you don't. Back in the day,

0:35:58.000 --> 0:36:00.680
<v Speaker 1>you can do this meal for all. Now you might

0:36:00.960 --> 0:36:02.680
<v Speaker 1>depend on what story you go to. You gotta go

0:36:02.719 --> 0:36:04.680
<v Speaker 1>to Rouse or trade to Joe's, or you'll be in

0:36:04.719 --> 0:36:08.480
<v Speaker 1>real trouble. I lived by Gilson's, and I've never seen

0:36:08.480 --> 0:36:14.000
<v Speaker 1>a more expensive groceries for my life. This dishes extremely delicious.

0:36:14.040 --> 0:36:17.400
<v Speaker 1>It's definitely like one of my top favorite dishes. Hopefully

0:36:17.400 --> 0:36:20.160
<v Speaker 1>my crew can enjoy it in our little in between break.

0:36:20.160 --> 0:36:24.120
<v Speaker 1>I'm gonna table. That's good news. Did you tell everybody that? Though?

0:36:25.680 --> 0:36:29.680
<v Speaker 1>Won't I've been hesitant to tell people when their dishes

0:36:29.680 --> 0:36:32.640
<v Speaker 1>are really bad. Useally the second we wrap and they leave,

0:36:32.680 --> 0:36:35.440
<v Speaker 1>I'm like, the dish was really horrible. Yeall saw some

0:36:35.480 --> 0:36:38.720
<v Speaker 1>of my stuff. I'm like, really, people, ain't that Um yeah,

0:36:38.960 --> 0:36:41.720
<v Speaker 1>i'd say it like I'll tell you on this episode

0:36:42.440 --> 0:36:46.200
<v Speaker 1>my most hated dish is uh, the tuna castro. I

0:36:46.280 --> 0:36:50.960
<v Speaker 1>love it. Tuna castro. Right, I'll never do it again.

0:36:51.120 --> 0:36:53.640
<v Speaker 1>Don't ever want to hear hear it again. It was

0:36:53.800 --> 0:36:56.239
<v Speaker 1>it was. It was out of all the dishes of it.

0:36:56.280 --> 0:36:58.960
<v Speaker 1>I've even had the muscles on the crackers. I will

0:36:59.040 --> 0:37:01.799
<v Speaker 1>do that before the tunic, the muscles like from the camp. Yeah,

0:37:01.800 --> 0:37:06.440
<v Speaker 1>it was pretty bad. We had a We had a

0:37:06.440 --> 0:37:09.160
<v Speaker 1>guy in our neighborhood named t and he would eat

0:37:09.719 --> 0:37:13.000
<v Speaker 1>the Vienna sausage are like the oysters and the muscles

0:37:13.000 --> 0:37:17.280
<v Speaker 1>from can. I'm like, dude, obviously he had a drinking problem,

0:37:17.360 --> 0:37:23.320
<v Speaker 1>so he was whatever being connects. Now, we're gonna close

0:37:23.400 --> 0:37:26.600
<v Speaker 1>this inner, this episode out, but I do have a

0:37:26.680 --> 0:37:30.080
<v Speaker 1>question for you, out of just two more questions, out

0:37:30.080 --> 0:37:32.600
<v Speaker 1>of everything that you've accomplished in your career thus far,

0:37:32.880 --> 0:37:39.920
<v Speaker 1>what would you say was the hardest accomplishment. I think

0:37:39.960 --> 0:37:42.640
<v Speaker 1>the hardest part for me was actually believing that I

0:37:42.719 --> 0:37:45.480
<v Speaker 1>was good enough to do with myself and like I

0:37:45.640 --> 0:37:48.240
<v Speaker 1>was able to bring value to so many other people.

0:37:48.719 --> 0:37:50.960
<v Speaker 1>But then when you you know, you don't look at

0:37:50.960 --> 0:37:54.200
<v Speaker 1>yourself as the guy who should be you know, receiving

0:37:54.239 --> 0:37:58.080
<v Speaker 1>the blessings is easy to put yourself there. And I

0:37:58.160 --> 0:38:00.759
<v Speaker 1>was always good at like showing up for people, And

0:38:00.880 --> 0:38:03.000
<v Speaker 1>the biggest part was me to show up for myself,

0:38:03.320 --> 0:38:06.440
<v Speaker 1>and I really show up, And you know, I had

0:38:06.480 --> 0:38:09.120
<v Speaker 1>a lot of pressure, not just you know, from a

0:38:09.200 --> 0:38:13.080
<v Speaker 1>dead standp but pressure pressure to perform because I really

0:38:13.120 --> 0:38:15.520
<v Speaker 1>want to be great at what we do. I really

0:38:15.560 --> 0:38:17.840
<v Speaker 1>want us to be recognized as one of the best.

0:38:18.280 --> 0:38:20.399
<v Speaker 1>And that's not gonna be easy. That's something you can't

0:38:20.440 --> 0:38:23.480
<v Speaker 1>say that and not not say that. I'm putting the

0:38:23.480 --> 0:38:25.120
<v Speaker 1>work to do it. So the biggest part for me

0:38:25.239 --> 0:38:28.120
<v Speaker 1>was believing I could be the guy and I could

0:38:28.200 --> 0:38:31.799
<v Speaker 1>actually make it happen for myself. I know it may

0:38:31.840 --> 0:38:34.680
<v Speaker 1>happen for others because there are so many components I'm

0:38:34.719 --> 0:38:36.799
<v Speaker 1>really good at. But then you gotta surround your people

0:38:36.960 --> 0:38:39.719
<v Speaker 1>with you know, surround yourself with people that are really

0:38:39.760 --> 0:38:42.160
<v Speaker 1>good at the other stuff, so you can actually you know,

0:38:42.200 --> 0:38:44.759
<v Speaker 1>get to the to the to the to the commonplace,

0:38:44.760 --> 0:38:46.600
<v Speaker 1>so where you really want to be at. So that

0:38:46.680 --> 0:38:48.840
<v Speaker 1>was the hardest part. Um the rest of the stuff,

0:38:49.160 --> 0:38:52.440
<v Speaker 1>you know, this deal was was great because it energized me.

0:38:52.560 --> 0:38:54.680
<v Speaker 1>It gave me a whole new purpose coming out of

0:38:54.719 --> 0:38:58.320
<v Speaker 1>this pandemic. And it was it was it was someone

0:38:58.320 --> 0:39:00.200
<v Speaker 1>who said it to me and I was like them

0:39:00.200 --> 0:39:03.239
<v Speaker 1>books and listen to the podcasts and they were you know, really,

0:39:03.320 --> 0:39:07.600
<v Speaker 1>opportunity comes when there's chaos. Opportunity comes when you least expected.

0:39:08.400 --> 0:39:10.480
<v Speaker 1>And I know I was ready and I put in,

0:39:10.680 --> 0:39:13.919
<v Speaker 1>you know, fifty years doing this, so for it wasn't

0:39:13.960 --> 0:39:17.359
<v Speaker 1>about at that point can I do it? It was like, oh,

0:39:17.360 --> 0:39:21.320
<v Speaker 1>I'm I'm doing it and let's go um. Because I

0:39:21.360 --> 0:39:26.319
<v Speaker 1>also like making decisions and uhsion, Oh yeah, I love

0:39:26.320 --> 0:39:28.840
<v Speaker 1>making decisions. I love it. I want to be the

0:39:28.880 --> 0:39:32.799
<v Speaker 1>gout to make a decision because I'm equipped to do

0:39:32.840 --> 0:39:35.839
<v Speaker 1>it and I know the right decisions and I don't

0:39:36.000 --> 0:39:37.880
<v Speaker 1>I'm not a scary person. I don't think from a

0:39:37.920 --> 0:39:42.240
<v Speaker 1>scary mentality. So because when I'm there, I've never had anything,

0:39:42.239 --> 0:39:44.399
<v Speaker 1>so it's not like I'm gonna lose everything. I didn't

0:39:44.400 --> 0:39:46.880
<v Speaker 1>have any I didn't have anything, so it's easy for

0:39:46.920 --> 0:39:51.240
<v Speaker 1>me to say to take the leap, but then yeah,

0:39:51.560 --> 0:39:55.120
<v Speaker 1>that's it really once you mentally get yourself there, and

0:39:55.520 --> 0:39:59.040
<v Speaker 1>it's kind of all downhill from there, do you U?

0:40:00.239 --> 0:40:02.040
<v Speaker 1>I look at you, and I feel like there's a

0:40:02.080 --> 0:40:04.880
<v Speaker 1>lot of your success kind of goes back to you

0:40:05.000 --> 0:40:07.280
<v Speaker 1>being able to say that you're going to do something

0:40:07.280 --> 0:40:09.799
<v Speaker 1>and then doing it. So I think that from an

0:40:09.800 --> 0:40:12.120
<v Speaker 1>outsider looking in, we didn't get to dive as deep

0:40:12.120 --> 0:40:15.440
<v Speaker 1>as I would have liked. But I feel like the

0:40:15.560 --> 0:40:17.760
<v Speaker 1>reason why you were able to even raise the capital

0:40:17.840 --> 0:40:19.520
<v Speaker 1>to do what you were able to do is because

0:40:19.520 --> 0:40:21.560
<v Speaker 1>people knew your work ethic and they knew if you

0:40:21.600 --> 0:40:23.319
<v Speaker 1>said you were going to do something, you were going

0:40:23.400 --> 0:40:52.400
<v Speaker 1>to do it, you know. I mean the people that

0:40:52.520 --> 0:40:55.759
<v Speaker 1>invest in me, I don't even know that they were

0:40:55.800 --> 0:41:01.080
<v Speaker 1>paying attention from AFAR. And one thing I probably myself

0:41:01.120 --> 0:41:04.000
<v Speaker 1>on is showing up for people doing the right thing

0:41:04.560 --> 0:41:07.880
<v Speaker 1>and and really kind of doing not just doing it

0:41:07.920 --> 0:41:09.560
<v Speaker 1>to say I check the box, but doing it too

0:41:10.080 --> 0:41:13.359
<v Speaker 1>to do it and you did it with integrity, I mean,

0:41:13.719 --> 0:41:16.279
<v Speaker 1>I mean, and obviously there are moments where you kind

0:41:16.280 --> 0:41:19.680
<v Speaker 1>of you kind of have to like been been the

0:41:20.239 --> 0:41:23.040
<v Speaker 1>been the your your standard of internity because you know,

0:41:23.080 --> 0:41:24.759
<v Speaker 1>I was telling my partner, yeah, I got it all

0:41:24.760 --> 0:41:26.680
<v Speaker 1>figured out. I got it all figured out, but it

0:41:26.719 --> 0:41:29.279
<v Speaker 1>was it was a white line because I was gonna

0:41:29.280 --> 0:41:31.640
<v Speaker 1>figure it out. But there was a moment where I

0:41:31.640 --> 0:41:34.600
<v Speaker 1>had to basically come clean and tell them like, you know,

0:41:35.120 --> 0:41:38.319
<v Speaker 1>I got some real challenges. And you know, I wish

0:41:38.360 --> 0:41:39.919
<v Speaker 1>I would have just did that from the beginning because

0:41:39.960 --> 0:41:41.640
<v Speaker 1>it took a lot of pressure of myself because they

0:41:42.200 --> 0:41:45.319
<v Speaker 1>were really coming at mean, the SSP was really coming

0:41:45.360 --> 0:41:47.960
<v Speaker 1>position like wanting to help me. This was the right

0:41:47.960 --> 0:41:50.440
<v Speaker 1>thing to do, Like I was helping them so they

0:41:50.520 --> 0:41:53.239
<v Speaker 1>solve a problem like being able to get out of

0:41:53.239 --> 0:41:56.200
<v Speaker 1>this opportunity and then provide an opportunity for for someone

0:41:56.239 --> 0:41:58.880
<v Speaker 1>else who wanted it. And it made a lot of sense.

0:41:58.920 --> 0:42:03.239
<v Speaker 1>So I think, yeah, integrity was critical, but just just

0:42:03.600 --> 0:42:08.000
<v Speaker 1>being honest with yourself and saying all right, you know, uh,

0:42:08.200 --> 0:42:10.040
<v Speaker 1>I may I may not be able to pull this off.

0:42:10.120 --> 0:42:12.799
<v Speaker 1>Ware here's the challenges because people want to help you,

0:42:13.239 --> 0:42:15.040
<v Speaker 1>but if you if you're acting like it's all good,

0:42:15.320 --> 0:42:17.279
<v Speaker 1>then can they really help you? Because where do they

0:42:17.280 --> 0:42:19.120
<v Speaker 1>help you? How do they do to help you? Yeah,

0:42:19.120 --> 0:42:21.640
<v Speaker 1>I agree with that. To to a certain extent, but

0:42:21.680 --> 0:42:23.400
<v Speaker 1>at the same time, I feel like you put yourself

0:42:23.480 --> 0:42:26.480
<v Speaker 1>under just the right amount of pressure to like create diamonds.

0:42:26.840 --> 0:42:29.319
<v Speaker 1>My last and final question, I promise you we will

0:42:29.320 --> 0:42:33.520
<v Speaker 1>wrap this is This is the This is the question.

0:42:33.640 --> 0:42:35.720
<v Speaker 1>This is the thing that I admire the most about

0:42:35.719 --> 0:42:39.560
<v Speaker 1>you and I struggle with as an entrepreneur. Is the pivot.

0:42:39.680 --> 0:42:42.759
<v Speaker 1>I love your pivots. Like your pivots, they look from

0:42:42.800 --> 0:42:46.120
<v Speaker 1>a far very graceful and very like, Wow, what an

0:42:46.120 --> 0:42:49.400
<v Speaker 1>amazing pivot right there. How are you able to pivot

0:42:49.480 --> 0:42:52.360
<v Speaker 1>as much as you have? Like, what is the secret

0:42:52.440 --> 0:42:56.319
<v Speaker 1>behind your pivot? I just want, I mean, I don't

0:42:58.160 --> 0:43:00.839
<v Speaker 1>you know, thank one, thank you for the compliment. I'll

0:43:00.880 --> 0:43:05.400
<v Speaker 1>say that the second pieces. If you have to, you

0:43:05.440 --> 0:43:07.680
<v Speaker 1>have to. Like I didn't really have a choice. I

0:43:07.680 --> 0:43:10.319
<v Speaker 1>couldn't said yeah, I don't have to deal with it

0:43:10.360 --> 0:43:13.000
<v Speaker 1>one way or another. And I wanted to control my narrative.

0:43:13.200 --> 0:43:16.920
<v Speaker 1>I wanted to be in, you know, kind of driving

0:43:16.960 --> 0:43:20.120
<v Speaker 1>the ship. And I thought that, you know, this is

0:43:20.160 --> 0:43:23.040
<v Speaker 1>my opportunity, this is my moment to like kind of

0:43:23.160 --> 0:43:26.719
<v Speaker 1>make history in our industry, do something that you know,

0:43:26.960 --> 0:43:29.640
<v Speaker 1>it's been talked about for a long time, and really

0:43:30.239 --> 0:43:32.040
<v Speaker 1>you know when I was looking a capital that was

0:43:32.080 --> 0:43:33.759
<v Speaker 1>a big part of a really aligned with the right

0:43:33.800 --> 0:43:36.920
<v Speaker 1>people who also wanted to do the right thing and

0:43:37.440 --> 0:43:39.960
<v Speaker 1>kind of like make history and do something that really

0:43:39.960 --> 0:43:43.000
<v Speaker 1>had never been done before. So the pivot comes when

0:43:43.200 --> 0:43:47.000
<v Speaker 1>one you have to be ready and prepared, so you know, uh,

0:43:47.080 --> 0:43:50.040
<v Speaker 1>well not all the time you're ready and prepared, like ready,

0:43:51.120 --> 0:43:53.399
<v Speaker 1>be ready. I mean, you gotta have you gotta have

0:43:53.440 --> 0:43:55.840
<v Speaker 1>a framework to bring you gotta be in the building

0:43:56.440 --> 0:43:58.880
<v Speaker 1>to reading. I was in the building and from the outside,

0:43:58.920 --> 0:44:01.319
<v Speaker 1>people thought, oh, you got this. You know you're you're

0:44:01.320 --> 0:44:04.480
<v Speaker 1>all the percentage of business, which I own percentage. They

0:44:04.520 --> 0:44:07.000
<v Speaker 1>have partners, right, I have great partners, and we all

0:44:07.040 --> 0:44:09.560
<v Speaker 1>want to see each other win. But I woul business

0:44:09.600 --> 0:44:12.480
<v Speaker 1>where I was really kind of just along for the ride,

0:44:12.800 --> 0:44:15.239
<v Speaker 1>whereas today I'm making a difference. And the pivot came

0:44:15.280 --> 0:44:17.520
<v Speaker 1>because I wanted to be the person I always knew

0:44:17.960 --> 0:44:20.319
<v Speaker 1>that I could. I could do this, And you know,

0:44:20.600 --> 0:44:23.879
<v Speaker 1>that's kind of really the driving force behind everything our

0:44:23.920 --> 0:44:27.240
<v Speaker 1>team is doing, because we really are like really competing

0:44:27.280 --> 0:44:30.799
<v Speaker 1>against big boys, like big companies who who do this

0:44:30.920 --> 0:44:34.760
<v Speaker 1>on a on a global scale, and I think we

0:44:35.000 --> 0:44:36.880
<v Speaker 1>speak to a different person who wants to work for

0:44:36.960 --> 0:44:38.480
<v Speaker 1>a company. They say, I want to work for a

0:44:38.480 --> 0:44:40.799
<v Speaker 1>company that looks like that, and give me they come

0:44:40.840 --> 0:44:42.719
<v Speaker 1>from where I come from. I come from the same

0:44:42.719 --> 0:44:45.600
<v Speaker 1>background and many of the people that work force. Uh,

0:44:45.680 --> 0:44:47.480
<v Speaker 1>I worked in the industry. I did all this, I

0:44:47.520 --> 0:44:49.000
<v Speaker 1>did all the work. I'm not telling them to do

0:44:49.040 --> 0:44:51.160
<v Speaker 1>something I haven't done myself, and I still do it.

0:44:51.320 --> 0:44:54.399
<v Speaker 1>So it's all about just remembering all of that, kind

0:44:54.400 --> 0:44:57.000
<v Speaker 1>of putting it on in a pot and kind of

0:44:58.160 --> 0:45:00.680
<v Speaker 1>making it work, making it work, you know. So well,

0:45:00.719 --> 0:45:04.080
<v Speaker 1>thank you for an amazing meal on another episode of

0:45:04.080 --> 0:45:09.560
<v Speaker 1>Eating Wild Broke. Thank you, thank you, yeah, thank you

0:45:09.600 --> 0:45:22.000
<v Speaker 1>so much. It's awesome, So bring our energy levels up.

0:45:23.960 --> 0:45:25.759
<v Speaker 1>That's because in the back of my mind, I'm like, dang,

0:45:25.800 --> 0:45:27.440
<v Speaker 1>I gotta cut it short. I gotta cut it short.

0:45:29.080 --> 0:45:33.319
<v Speaker 1>We cut a lot of feel of her. Well, thank

0:45:33.360 --> 0:45:36.440
<v Speaker 1>you so much for blessing me with one of the

0:45:36.800 --> 0:45:40.319
<v Speaker 1>my favorite meals on the show. And even though we're

0:45:40.400 --> 0:45:42.800
<v Speaker 1>on camera and I'm not you know, I'm going to

0:45:42.920 --> 0:45:47.680
<v Speaker 1>clean this plate the second camera coup. Yeah, yeah, no,

0:45:47.800 --> 0:45:49.520
<v Speaker 1>you did an amazing dish, And thank you so much

0:45:49.560 --> 0:45:52.400
<v Speaker 1>for taking time out of your busy schedule and answering

0:45:52.440 --> 0:45:57.440
<v Speaker 1>my LinkedIn d M. That's as the only DM I'm

0:45:57.480 --> 0:46:02.920
<v Speaker 1>looking at because that's where the actually is it like

0:46:03.000 --> 0:46:04.960
<v Speaker 1>what somebody wants to be on the podcast. So thank

0:46:05.000 --> 0:46:07.640
<v Speaker 1>you for having me and thank you for finding me

0:46:07.680 --> 0:46:10.239
<v Speaker 1>interest enough interesting enough to be on your show. And

0:46:10.239 --> 0:46:12.399
<v Speaker 1>now when I go to the airports, which I'm I'm

0:46:12.400 --> 0:46:15.480
<v Speaker 1>always at the airports, uh, instead of just going straight

0:46:15.520 --> 0:46:18.799
<v Speaker 1>to the Delta lounge because I'm adulta lounge fanatic, UH,

0:46:19.200 --> 0:46:21.880
<v Speaker 1>I will be like, where which restaurant we're going to today?

0:46:22.120 --> 0:46:24.400
<v Speaker 1>So we in Delta. I'm a Delta a person too.

0:46:24.480 --> 0:46:28.840
<v Speaker 1>We are opening um Alfred with Alfred the coffee brand

0:46:29.000 --> 0:46:32.640
<v Speaker 1>in the Delta terminal and uh later this year. So

0:46:32.680 --> 0:46:36.759
<v Speaker 1>that'll be our our kind of latest and greatest. But yeah,

0:46:36.920 --> 0:46:38.560
<v Speaker 1>please feel freedom. We're gonna put you on the v

0:46:38.640 --> 0:46:40.880
<v Speaker 1>I P List. They're gonna see their face and say, oh,

0:46:41.239 --> 0:46:43.239
<v Speaker 1>there's such thing. There's no such thing as that is.

0:46:43.440 --> 0:46:46.520
<v Speaker 1>It's an unofficial There are people that you get all

0:46:46.560 --> 0:46:49.200
<v Speaker 1>in love when you come through. Okay, you guys heard

0:46:49.239 --> 0:46:51.319
<v Speaker 1>that here on Eating Wall Broke, I'm gonna hold him

0:46:51.360 --> 0:47:07.319
<v Speaker 1>to it, all right, peace yea for more Eating while

0:47:07.440 --> 0:47:10.120
<v Speaker 1>Broke from I Heart radio and the Black Effect. Visit

0:47:10.120 --> 0:47:13.120
<v Speaker 1>the I Heart Radio app, Apple podcast, or wherever you

0:47:13.200 --> 0:47:14.560
<v Speaker 1>listen to your favorite shows.