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Speaker 1: Calm Down with Erin and Carissa is a production of iHeartRadio.

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Speaker 2: All Right, guys, here we go, keeping it moving, and

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Speaker 2: we are so excited to introduce you to our next guest,

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Speaker 2: Jane Wakely.

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Speaker 3: She is Pepsi Pepsi Co's EVP.

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Speaker 2: Chief Consumer and Marketing Officer and last but not least,

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Speaker 2: Chief Growth Officer for International Foods. Please welcome Jane Wakelee.

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Speaker 3: She's busy day.

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Speaker 2: Hio.

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Speaker 4: Jane has so many titles, it's ridiculous.

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Speaker 3: Oh that's perfect. You're so important you need all the titles.

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Speaker 3: We had the.

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Speaker 2: Pleasure of hanging out with Jane backstage and I just

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Speaker 2: peppered her with my father's affinity for Pepsi products. From

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Speaker 2: as early as I could remember, he had a Pepsi

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Speaker 2: in his hand. He's going to be so excited to

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Speaker 2: know that I met you. How's the week been, a

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Speaker 2: few days been since.

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Speaker 3: You got here?

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Speaker 5: Incredible? Always wonderful to be here.

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Speaker 6: So much inspiration, so much creativity, so much to learn?

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Speaker 4: Can I ask before we get to these questions we

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Speaker 4: were told to ask, just you having all these titles

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Speaker 4: and being a woman that really really resonates. Yes, I'm sorry,

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Speaker 4: but I'm gonna say it.

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Speaker 5: You know what, I hate my title and.

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Speaker 3: I normally as you don't wrong.

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Speaker 5: To be I want to be chief smiles officer.

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Speaker 2: That's it.

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Speaker 5: That's it. That's my proposal. Yeah, yeah, much better.

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Speaker 2: Yeah, we have we have a lot of questions for you,

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Speaker 2: but I'd like to start with what are some of

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Speaker 2: your favorite Like, you have so many things, as evidenced

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Speaker 2: by your title, and PEPSI co represents so many different brands,

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Speaker 2: so many different specific things within the brand. What are

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Speaker 2: some of your favorites that still stand out today? And

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Speaker 2: your memories from the How many events have you been

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Speaker 2: to here?

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Speaker 5: Oh? What today?

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Speaker 2: No?

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Speaker 1: In your years of Oh I've been here since twenty twelve.

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Speaker 3: So twenty twelve.

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Speaker 2: What are some of the memories and things that stand

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Speaker 2: out the most to you about whether it'sacific within your

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Speaker 2: brand or the event itself here at Campline.

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Speaker 6: I think for me, what I love most every year

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Speaker 6: is like walking the work. If you go into the palais,

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Speaker 6: if you want the work, if you really look at

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Speaker 6: others case studies, I always come away with thinking I

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Speaker 6: got to do better.

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Speaker 3: Okay, Yeah, you're inspired and inspired?

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Speaker 5: Yeah, yeah, that's for sure.

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Speaker 6: And there's been some nice red carpet moments too, for sure.

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Speaker 1: Oh, any you can elaborate on tell us about it.

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Speaker 6: Look, it's always a celebration of the work, right, the creativity,

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Speaker 6: the partners the partnerships, and yeah, there's been some special moments,

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Speaker 6: a few wins over the years. But I'm going to

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Speaker 6: champion the PepsiCo ones.

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Speaker 5: Given I'm here with PepsiCo.

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Speaker 3: I love it.

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Speaker 4: And we also talked about this backstage as well. Some

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Speaker 4: new data that's been released. You guys just put out

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Speaker 4: a report about women's football of course soccer to all

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Speaker 4: of us in the United States. It's about to explode obviously, right,

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Speaker 4: eight hundred million fans.

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Speaker 3: By twenty thirty.

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Speaker 4: How does Pepsi plan on being a part of this

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Speaker 4: connecting with the fans?

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Speaker 6: Yeah, look, I mean this is a festival of creativity,

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Speaker 6: and creativity starts by understanding people, right, And I don't

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Speaker 6: know about you, but you know it's it's it's not

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Speaker 6: a new insight, but women's sport is on fire, yep,

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Speaker 6: on file right, and the reality is PepsiCo like spotted

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Speaker 6: that way before I joined. So we were the first

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Speaker 6: in with the UEFA Champions League. We've sponsored WNBA twenty

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Speaker 6: nine years in counting. We've just signed up Formula one

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Speaker 6: F one Academy, so we're on it. But we've launched

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Speaker 6: this new report with Nielsen because we think it's called

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Speaker 6: Undervalued to Unstoppable, and what it shows is that the

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Speaker 6: audience is going to explode in the next few years

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Speaker 6: eight hundred million, eight hundred million fans by twenty thirty,

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Speaker 6: which will put it a top five global sport.

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Speaker 2: Well. Along to say in contributing to that is the

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Speaker 2: World Cup. We've talked to ed about the World Cup

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Speaker 2: remaining twenty twenty six, the Women's World Cup in twenty

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Speaker 2: twenty seven, the number we're here for Women's World.

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Speaker 3: Cup shattered records.

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Speaker 2: So what will you guys be doing specifically that you

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Speaker 2: can share with us? Of course, just sort of expand

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Speaker 2: that growth in that partnership.

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Speaker 6: Yeah, look, I mean, you know, I've just come actually

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Speaker 6: from Champions League. So we did a game changer event

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Speaker 6: we called it at the Women's Champions League this year

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Speaker 6: in Lisbon.

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Speaker 5: Was anyone there was anyone?

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Speaker 3: Yeah?

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Speaker 5: Okay, okay.

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Speaker 6: My husband is an Arsenal fan and you know, the

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Speaker 6: Arsenal women's team took it home. So it was such

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Speaker 6: an exciting moments.

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Speaker 3: I love my wife's job. This is yeah, yeah, I know,

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Speaker 3: I know.

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Speaker 5: Now my boss was a Bassa fan, so.

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Speaker 6: That was a little bit for a few minutes, but

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Speaker 6: it was.

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Speaker 5: It was incredible.

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Speaker 6: And what we do at these big events is we

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Speaker 6: have a portfolio, right, so Gatorade sure is our performance

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Speaker 6: hydration brand. Love and our plan with Gatorade at something

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Speaker 6: like Champions League is will be on the pitch. Okay,

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Speaker 6: we'll be on the pitch with the athletes, but Pepsi

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Speaker 6: and our Lais brand is something like Champions League is

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Speaker 6: with the fans. So we do massive brand experience events,

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Speaker 6: much like Edwar was saying. We want to be there

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Speaker 6: in the sporting moments. And with FIFA, we're focusing on

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Speaker 6: our foods brands.

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Speaker 5: Actually so Foods Foods is.

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Speaker 6: We're doing FIFA in Brazil and twenty twenty seven amazing

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Speaker 6: seeing on women's soccer top five global sports.

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Speaker 3: It's in the top five.

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Speaker 4: What would you say to the people that still haven't

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Speaker 4: bought in or haven't jumped in yet.

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Speaker 3: What are they missing?

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Speaker 5: I don't know. Get off the sidelines, That's what I say.

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Speaker 5: Get off the sidelines.

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Speaker 6: The ro y and women's sports is incredible, you know

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Speaker 6: because despite the fan base, women's sports only gets thirteen

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Speaker 6: percent of the sponsorship. Thirteen percent. That's ridiculous. So we

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Speaker 6: see it as a great investment in growth.

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Speaker 2: This is not on our itinerary, but just sitting here

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Speaker 2: and listening to you and even the little bit of

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Speaker 2: time we got with you backstage. To Aaron's point in

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Speaker 2: the introduction, you're a badass and it is so are inspiring.

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Speaker 3: Aaron and I are so inspired.

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Speaker 2: When we see you know, female CEOs, EVPs, cheap marketing,

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Speaker 2: any specific titale, just women supporting women. And so I

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Speaker 2: have to ask you, who's been someone in your life

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Speaker 2: or what's the best piece of advice that you've gotten

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Speaker 2: as you climbed your way to the top of this

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Speaker 2: corporate ladder, because it's not always easy and we always

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Speaker 2: help one another and sort of lift each other up.

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Speaker 2: Maybe if you don't mind sharing inexperience like that, because

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Speaker 2: we're very inspired by.

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Speaker 3: Kind of in a man's world too, so we get

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Speaker 3: no for sure.

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Speaker 5: Gosh, Okay, we're going off script here right. Let me

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Speaker 5: think about it.

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Speaker 6: Look, I've worked for incredible women and men throughout my

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Speaker 6: career and I think one of the biggest lessons that

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Speaker 6: I learned. Actually, I'm just thinking I have a mental

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Speaker 6: still today from twenty years ago.

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Speaker 5: She's incredible.

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Speaker 6: She's called Fiona Dawson, and she was an incredible leader

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Speaker 6: of my old company. And I was on maternity leave

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Speaker 6: at the time, right and I was determined to take the.

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Speaker 5: Full nine months. That's nine months, and you.

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Speaker 6: Know, as a commitment to my family. And I remember

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Speaker 6: she rang me and she said, Jane, this incredible promotions

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Speaker 6: come up.

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Speaker 5: I want you to go for it. And I was

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Speaker 5: literally just had a baby, and I was thinking, I can't.

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Speaker 6: I can't for.

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Speaker 5: This reason, for this reason, this, you know, that was

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Speaker 5: what was playing in my head.

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Speaker 6: And I am so grateful to her because she said, Okay,

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Speaker 6: no worries, but I want you to think about why

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Speaker 6: you're saying no, and let's talk again in forty eight hours.

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Speaker 6: And I shared with her all of those kind of barriers.

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Speaker 6: Some of them were real, but some of them were

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Speaker 6: in my head, per seat barriers. And what she did

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Speaker 6: is she made policy personal as a leader.

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Speaker 5: She one of my barriers was if I get the job,

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Speaker 5: I'll have to come back quickly. I'll have to take

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Speaker 5: it right, And she was like, you know what, No,

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Speaker 5: you're going to stay on if you're.

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Speaker 6: The best person for the job, I will personally cover

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Speaker 6: that job until you come back.

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Speaker 3: Wow.

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Speaker 6: And so for me, actually I'm going to relate it

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Speaker 6: to women's sport because for me, this is personal. This

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Speaker 6: is personal, and we need to not only sponsor these events,

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Speaker 6: but we need to put the excitement, the reach, the

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Speaker 6: entertainment value of our brands right at the heart.

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Speaker 3: I love the right thing making policy personal.

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Speaker 2: That's beautiful because yeah, you can get wrapped up in

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Speaker 2: the work, and we are, you know, so entrenched in

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Speaker 2: our professions, but it becomes more than just a job.

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Speaker 3: It becomes families.

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Speaker 2: So when it is personal, you know, people know that

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Speaker 2: and you can feel.

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Speaker 3: That you consumer knows that too for sure.

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Speaker 2: Well we heard that thank you you're a fan of

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Speaker 2: the podcast, which were so did they lie? We'd be

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Speaker 2: if we didn't have some fun with you because we

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Speaker 2: got you.

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Speaker 3: For a few more minutes here.

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Speaker 2: So as you know, we talk about a myriad of

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Speaker 2: different topics on our podcast.

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Speaker 3: But yeah, I love karaoke.

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Speaker 2: I mean I cannot sing. It's embarrassing. I don't believe

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Speaker 2: anyone that can sing should go to karaoke like you

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Speaker 2: should just go to the Voice or like American Idol.

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Speaker 1: But anyway, you have somebody you're good friends with that

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Speaker 1: does this.

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Speaker 3: Tell Toby Gonzalez? I do not like that. So here's

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Speaker 3: the question for you. Karaoke song? What is it? What

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Speaker 3: is your song? When you get up there and sing.

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Speaker 6: I have to go this is embarrassing. But if I'm

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Speaker 6: failing cool, I try and go cold Play, but that's

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Speaker 6: too difficult. So if I'm faeling cheesy AB's that's the

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Speaker 6: I like.

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Speaker 3: That You're willing to go for the hard stuff though

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Speaker 3: you play.

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Speaker 5: Song oh yellow, oh why? I know, it's crazy, It's crazy.

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Speaker 3: How many pepsis have you had before you do that?

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Speaker 4: So? Okay, on this question, I like strawberry cream cheese,

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Speaker 4: I do.

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Speaker 3: I don't care.

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Speaker 4: How about you strawberry cream cheese on a bagel and

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Speaker 4: a toasted bagel.

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Speaker 3: Also, I'm a bacon and eggs go, oh god?

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Speaker 4: So am I? If you have to do a bagel,

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Speaker 4: what's your spread?

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Speaker 5: Okay?

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Speaker 3: All right?

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Speaker 5: Philly and salmon?

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Speaker 3: Whoaah?

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Speaker 2: Yeah?

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Speaker 3: Ay?

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Speaker 2: I do something that really bothers Aaron and I'm I'm

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Speaker 2: sure a lot of other people will agree with her

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Speaker 2: on this. I will skip forward episodes in a series

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Speaker 2: because I'm like, all right, we get it.

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Speaker 3: I'll go to the end.

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Speaker 2: I'll watch the last one and see if I want

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Speaker 2: to go back and watch the previous ones. I know

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Speaker 2: it's weird. Would you do that?

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Speaker 3: Have you ever done that?

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Speaker 5: Hilarious? I do that with books?

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Speaker 3: Okay, see, yeah, you get it.

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Speaker 1: I get it.

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Speaker 3: Impatient for the result. How you follow what's going on? Yeah?

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Speaker 3: You catch up? Oh my god, catch I'm so glad

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Speaker 3: you see me. Okay, good.

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Speaker 4: I felt alone up here until now. It's those introductions.

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Speaker 4: I skip and then I'm like, my god, how long

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Speaker 4: is this? Sorry to anyone who's an author?

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Speaker 3: Okay, yeah you already I should ask you a question?

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Speaker 5: Sure, so calm down or get down.

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Speaker 6: Okay, I'm gonna name some I'm gonna name some PepsiCo products.

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Speaker 3: Oh yes, I love this, see.

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Speaker 6: What you know?

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Speaker 5: Great flaming hat?

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Speaker 3: Yes, yes, yeah? Okay, a napkin.

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Speaker 2: I love anything hot though I can't.

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Speaker 6: Sorry, Okay, all right, let's go for a different one.

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Speaker 6: Let's go for okay, what about propel?

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Speaker 3: That seems to be yay?

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Speaker 6: Okay, last one? Okay, one of our new brands, Poppy,

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Speaker 6: what do you reckon?

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Speaker 3: Yeah, I haven't tried it, Yeah I have, I have.

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Speaker 3: It's very good.

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Speaker 2: And I gotta tell I was in Target the other day.

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Speaker 2: I saw the sweats. There's a full integration of Target

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Speaker 2: sweats and sweatshirts. I love what's going on there. And

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Speaker 2: the girl that you have is the model's great, she's great.

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Speaker 2: And the commercials. I could go on and on about Poppy.

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Speaker 2: You have to be seven hundred other places today, so

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Speaker 2: we're gonna let you thank you, but we feel so

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Speaker 2: grateful that you stop by and thank you for humoring

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Speaker 2: us with the stories that you have and also inspiring

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Speaker 2: us that policy is personal.

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Speaker 3: So thank you. So catering.

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Speaker 4: Yeah, everybody, right now, I'm gonna take a towel.

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Speaker 3: Thank you so much, so much.

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Speaker 1: Calm Down with Erin and Carissa is a production of iHeartRadio.

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Speaker 2: For more podcasts from iHeart Radio, visit the iHeart Radio app,

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Speaker 2: Apple Podcasts, or wherever you get your podcasts.

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Speaker 6: M HM