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Speaker 1: I'm a homegrowl that knows a little bit about everything

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Speaker 1: and everybody, you know, if you don't lie about that. Right, Hey, y'all,

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Speaker 1: what's up. It's Laura l Rosa and this is The

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Speaker 1: Latest with Laura l Rosa. This is your NELLI Dig

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Speaker 1: on all things pop culture, entertainment, news, and all of

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Speaker 1: the conversations that shake the room. Baby now today checking

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Speaker 1: in behind the scenes of the Grind. I am finally

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Speaker 1: able to say Christmas Break has been done, Dune don't

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Speaker 1: then well Breakfast Club Christmas Break anyway, but there will

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Speaker 1: still be things uploaded over there on the Breakfast Club

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Speaker 1: digital side to make sure you guys are checking it out.

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Speaker 1: But we'll be right here with the Latest every single

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Speaker 1: week day until we get back into the new year.

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Speaker 1: Let's go on my break. But yeah, so I'm excited.

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Speaker 1: We are gearing up for a lot during the break,

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Speaker 1: so I will be taking you guys. Number one, we'll

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Speaker 1: be recapping the biggest moments of the year, just generally

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Speaker 1: the biggest moments of the year, and we will be

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Speaker 1: recapping the biggest moments here on the podcast The Latest

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Speaker 1: with Lauren de Rosa the podcast, So that is you know,

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Speaker 1: really exciting because there's a lot to look back on. Like,

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Speaker 1: I don't know if you guys realize, but we have

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Speaker 1: been going together since March, y'all, Like it is literally

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Speaker 1: almost been a year for us here at the top

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Speaker 1: of the new year. So excited to go through like

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Speaker 1: number one episode number one, uh, to look some of

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Speaker 1: the biggest moments, some of the moments I was like, oh,

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Speaker 1: this is cringe. I don't even want to watch or

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Speaker 1: hear it is back. But it's just been it's been

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Speaker 1: a labor of love becoming a podcaster, and it's really

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Speaker 1: been like a journey. Before I got to the Breakfast

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Speaker 1: Club and was podcasting and a lot of the things

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Speaker 1: that you guys met me doing, I was vlogging, and

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Speaker 1: I've always been really really big on vlogging. We do

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Speaker 1: recaps and vlogs over on my YouTube channel, Lauren the

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Speaker 1: Rosa TV. I have a whole playlist full of logs

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Speaker 1: that document my journey literally from the first day I

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Speaker 1: moved to la back in twenty fifteen, twenty sixteen. Today

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Speaker 1: I decided to not be there anymore, come on over

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Speaker 1: to New York and just some of the things in

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Speaker 1: between in podcasting, which is so crazy because after my

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Speaker 1: mom got sick, because I was vlogging that process, like

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Speaker 1: I've logged all the way up until we found out

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Speaker 1: that my mom had cancer, because in the beginning she

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Speaker 1: was just having strokes and we didn't know what was happening.

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Speaker 1: When we found out that it was cancer and we

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Speaker 1: found out how serious it was, it was just really

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Speaker 1: tough to record stuff on camera. There was a lot

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Speaker 1: of stuff I recorded that we like never posted, I

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Speaker 1: don't plan to put up, and it became just kind

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Speaker 1: of triggering. So that honestly made me take a step

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Speaker 1: back from vlogging. As much as I was like just

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Speaker 1: documenting my day to day, I was uploading probably like

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Speaker 1: at least two to three times a week, and then

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Speaker 1: I took a step back, and kind of once I

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Speaker 1: came back into it, oh, no, things were just a

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Speaker 1: little bit guarded a little bit differently, way differently. And

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Speaker 1: I think it's because I realized how much the content

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Speaker 1: I was putting online. Although it was meant for good

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Speaker 1: and my mom wanted to document her journey, that was

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Speaker 1: like you know, when she like she wanted to do it,

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Speaker 1: it was triggering, Like it was it was reminding me

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Speaker 1: of things that like we had already gotten over. And

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Speaker 1: when I was experiencing that, like people calling me and

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Speaker 1: talking to me about things that like we were literally

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Speaker 1: we were good off of it, right, we had moved on,

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Speaker 1: it would mentally take me back. And at that time,

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Speaker 1: I was trying so hard once my mom got better,

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Speaker 1: you know, I was trying so hard to just like

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Speaker 1: get life back together, move back to LA, get back

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Speaker 1: to work all that. So I was mentally just like

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Speaker 1: protecting myself a lot. I was, you know, trying to

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Speaker 1: protect my mom because people I started hitting her up

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Speaker 1: about stuff as well too, And I don't know, it

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Speaker 1: just changed, like my perception of like being vulnerable and content,

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Speaker 1: like y'all hear me here on the podcast. Y'all know,

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Speaker 1: I share everything with y'all. I take you guys everywhere

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Speaker 1: with me. But that deaf changed the journey. But this

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Speaker 1: podcast journey, I think has really gotten me back into

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Speaker 1: the swing of that, although still a bit guarded and like,

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Speaker 1: you know, I just know a lot more now and

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Speaker 1: I have a lot more that I want to keep

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Speaker 1: a little bit more closer to the chest, just you know,

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Speaker 1: as things grow and all. You know, however, many million

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Speaker 1: of y'all. At that point, I think we're over eight

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Speaker 1: million downloads, So we have over eight million Low Riders

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Speaker 1: in our community, yo. Like, starting from like zero listeners

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Speaker 1: to that, that's just it's been a labor of love

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Speaker 1: and such a journey that I've enjoyed taking you guys

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Speaker 1: step by step, y'all learning with me, growing with me.

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Speaker 1: Like I remember at one point we were doing behind

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Speaker 1: the scenes of the podcast just to show y'all us

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Speaker 1: trying to figure it out, because we were really just

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Speaker 1: trying to figure it out for a while. But in that,

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Speaker 1: you know, it's like, you guys, the Lowriders, my community

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Speaker 1: over here, and y'all being kind of like my diary

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Speaker 1: to a certain extent sometimes has lit that fire under

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Speaker 1: me again to want to, you know, share, be vulnerable

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Speaker 1: in things and just you know, open up a bit.

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Speaker 1: So I appreciate you guys a lot, not only for that,

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Speaker 1: but as we begin to recap at the end of

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Speaker 1: this year, you guys will see that I appreciate you

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Speaker 1: guys because you've been a consistent The Lowriders the latest

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Speaker 1: with Lona Rosa has been a consistent in this journey

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Speaker 1: from the day I turned on this microphone. Yeah, I

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Speaker 1: mean there's there will be a lot to talk through

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Speaker 1: and a lot to talk about while it's almost been

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Speaker 1: a year. And I'm also gonna be taking you guys

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Speaker 1: to Ghana with me. So we'll be going to Ghana

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Speaker 1: at the end of the year. Bring it in the

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Speaker 1: new year. I can't promise you, you know, full blown

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Speaker 1: out episodes because I do want to. I mean, we

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Speaker 1: will still be uploading, but I don't know exactly how

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Speaker 1: much I'll actually upload in Ghana. So you know, don't worry.

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Speaker 1: We ain't going to where you still get your uploads

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Speaker 1: and your news and all the things. But I'm gonna

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Speaker 1: be you know, very very very uh transparent and showing

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Speaker 1: a lot of my journey there because I'm excited to

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Speaker 1: go to Africa for the first time and I want

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Speaker 1: to take you guys with me. So make sure you

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Speaker 1: are subscribed to my YouTube channel, Lauren la Rosa TV

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Speaker 1: for the vlogs. So we got a lot to do

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Speaker 1: before the new year comes in, and I am excited.

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Speaker 1: So that's been you know, my feeling all day of

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Speaker 1: just like okay, how they break over at the breakfast club,

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Speaker 1: but like now we get to really leaning and just

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Speaker 1: focus on let us with Laurena Rose the podcast y'all. Yes, okay,

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Speaker 1: all right, y'all. So it was announced today that Charlemagne

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Speaker 1: the God got two hundred million dollars to sit up

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Speaker 1: there on that mic and spit. I know the mike's think,

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Speaker 1: but baby, he has paid. Let's talk about it now.

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Speaker 1: Speaking of podcasting, today it was announced this guy y'all

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Speaker 1: may know him a little bit, Charlemagne the God. He

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Speaker 1: covered Forbes Magazine. The title of the cover it's this

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Speaker 1: daily cover How Charlemagne became a media guide radio personality.

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Speaker 1: Charlemagne the God recently signed a two hundred million dollar

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Speaker 1: deal with iHeartMedia. Now he has ambitionous, ambitious plan to

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Speaker 1: turn his Black Effect Network shout out to the Black

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Speaker 1: Effect podcast network where y'all are listening to me at

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Speaker 1: into the beet of podcasting. So damn, Like, I don't

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Speaker 1: even cussle the podcast, but yo, let me just tell

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Speaker 1: y'all first of all, like working with Charlemagne and working

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Speaker 1: with Envy has been one of the most inspiring things

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Speaker 1: I've ever ever ever experienced in my life. Like I've

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Speaker 1: gotten to work with a lot of people and I

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Speaker 1: tell people this all the time, you know, good to bad,

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Speaker 1: when lose to draw. I don't know how he might

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Speaker 1: feel about me at this point, but I even give

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Speaker 1: Harvey Levin from TMZ his props often because I tell people, like,

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Speaker 1: you know, there was a lot that I learned there,

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Speaker 1: Like I became really polished about certain things at TMZ,

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Speaker 1: but most importantly watching him get up every single day,

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Speaker 1: you know, three four o'clock in the morning, seven days

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Speaker 1: a week, actually work, you know, like he's not just like, oh,

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Speaker 1: this is cute. I own this little media company. He's

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Speaker 1: in there, he's working, he's calling sources, he's breaking stories,

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Speaker 1: he's doing all of that. Right. That was very inspiring

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Speaker 1: to see. And I learned a lot about like discipline

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Speaker 1: and what it takes to keep something working. Like if

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Speaker 1: you want a well oil machine, you have to be

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Speaker 1: in the machine. You have to understand the inner workings

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Speaker 1: of the machine, the people who were at the machine,

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Speaker 1: which you need, what you don't need, what's working, what's

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Speaker 1: not all? Everything? Okay, eyes closed, Right, But when I

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Speaker 1: went over to the Breakfast Club and I started working

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Speaker 1: with Charlemagne and DJ Mvy, like, it was a different

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Speaker 1: type of inspiring that I've never experienced that up close

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Speaker 1: to my life because number one, of course they're black,

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Speaker 1: Like it's completely different than watching the Harvey No Jade,

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Speaker 1: but it's just the honest truth. It's just different. And

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Speaker 1: then also too, they come out of the hip hop space.

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Speaker 1: Like so you know, I remember when I moved to LA,

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Speaker 1: my goal was like, Okay, I want to be able

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Speaker 1: to act and talk show and all these things. And

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Speaker 1: I'm just really interested in like pop culture and television

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Speaker 1: and music and everything. Black is what I know because

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Speaker 1: it's what I grew up on. It's not even like,

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Speaker 1: you know, I was purposely just only trying to talk

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Speaker 1: about black news and black music, but it's just like,

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Speaker 1: these are the things I know for real. I could

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Speaker 1: talk about it in my sleep. I can talk passionately

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Speaker 1: about it. It's natural, it's me, it's you know what

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Speaker 1: I mean. So in doing that, I remember being told like,

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Speaker 1: don't go be the black girl at the black outlet.

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Speaker 1: It'll pigeonhold your career. You'll never be able to get anywhere.

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Speaker 1: You'll be in a box. Don't do it. When I

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Speaker 1: come to the Breakfast club and I see Envy, and

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Speaker 1: I see Charlottatne and I see how successful they are

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Speaker 1: come and I was gonna say coming out of the

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Speaker 1: hip hop media space, but they're still in it. And

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Speaker 1: I think that's what people don't understand, like when you

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Speaker 1: look at the big names like in this article. Just

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Speaker 1: to put it in perspective of how major Charlamgne's deal is,

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Speaker 1: and I'm gonna break down as much as I can,

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Speaker 1: there's not a lot of details about how to deal

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Speaker 1: with structure. I was surprised that this number was even

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Speaker 1: in here. The way Charlotte Mage like he won't tell

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Speaker 1: them like nothing about nothing. I was surprised that this

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Speaker 1: number was in here. But I will talk a bit

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Speaker 1: about that as much as we can. But to put

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Speaker 1: it into perspective, Forbes talks a bit about how Joe

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Speaker 1: Rogan recently signed a deal for two hundred and fifty

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Speaker 1: million dollars. There are reports that I'm looking at from

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Speaker 1: back in July of twenty twenty five. Joe Rogan, hosts

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Speaker 1: of the world's leading podcast, The Joe Rogan Experience, is

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Speaker 1: said to a return to YouTube after inking a new

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Speaker 1: deal with Spotify were two hundred and fifty million dollars,

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Speaker 1: signaling a shift in the streaming services. Podcast strategy. He

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Speaker 1: captured the post. I am very happy to announced that

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Speaker 1: I will send my partnership with Spotify, the largest podcast

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Speaker 1: platform in the world. Deal which spans multiple years, includes

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Speaker 1: an upfront minimum guarantee and a revenue sharing arrangement based

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Speaker 1: on advertising sales. So that's normally like the back end conversation.

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Speaker 1: Under the terms that the new licensing deal, the audio

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Speaker 1: streaming giant will broaden the distribution of the Joe Rogan

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Speaker 1: experience beyond its previous exclusivity on the platform. The show

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Speaker 1: will now be available on various podcast platforms, including YouTube, Apple,

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Speaker 1: and Amazon. Here goes that streaming again. We just talked

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Speaker 1: about Breakfast Club expanding to streaming and Netflix. I don't

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Speaker 1: know if y'all see what's going on here. You have

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Speaker 1: Breakfast Club that does this deal with Netflix. After all

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Speaker 1: the news about the streamers and the podcasting market coming

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Speaker 1: to streaming, and then Charlemagne en out with the two

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Speaker 1: hundred million dollar deal. Do y'all see that is becoming

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Speaker 1: the ABC of podcasting? Like of course, we know traditional

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Speaker 1: television is out the window. We just talked in our

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Speaker 1: last episode about the fact that the oscars right after

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Speaker 1: over fifty years on traditional television on ABC is having

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Speaker 1: to create partnership with YouTube. The world is shifting, in

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Speaker 1: the world of podcasting is shifting, and people make it

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Speaker 1: seem like podcasting is like dying out and you know,

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Speaker 1: the money he's all messed up. No, it's there. You

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Speaker 1: just have to understand where to go get it and

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Speaker 1: how to position yourself. And if you're watching a playbook,

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Speaker 1: I'm watching You Got the Joe Rogan you know playbook.

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Speaker 1: It's the streaming with the deal where you can see

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Speaker 1: him and hear him as many places that make sense,

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Speaker 1: and then the money comes in, and the money he

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Speaker 1: has the minimum guarantee, which he's gonna use it just

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Speaker 1: like keep up in his business. The deal on the

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Speaker 1: back end, so I'm sure he probably the minimum guarantee

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Speaker 1: is probably nothing crazy. I mean, it's crazy compared to

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Speaker 1: what you or me would be making, right, but for

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Speaker 1: a podcast as large as Joe Rogan's is, I'm assuming

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Speaker 1: I don't know this for a fact, but I'm assuming

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Speaker 1: that his upfront guarantee would be something that isn't too crazy,

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Speaker 1: so that that back end situation that he has figured

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Speaker 1: out on the advertising side, and you know, the promotionals

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Speaker 1: he's gonna yo the way that he is going to

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Speaker 1: clear profit off of that deal easily because of how

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Speaker 1: big he's built up the podcast, in how readily available

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Speaker 1: to your eyes and ears he now has positioned it.

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Speaker 1: And in boom, Charlemagne goes and does the same thing.

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Speaker 1: That's the new playbook and I'm I'm let me tell y'all,

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Speaker 1: I'm paying attention. So forubes continues. Right, So they're they're

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Speaker 1: talking to Charlemagne. He is in like a comic bookstore,

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Speaker 1: and they're basically like going through, you know, just some

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Speaker 1: of what has made him who he is today in

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Speaker 1: the media space. This is what John Store from The

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Speaker 1: Daily Show says about Charlamage. He says, no fear. He

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Speaker 1: has an incredible ability to steal conversation to its salient center.

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Speaker 1: And it's not all about clicks, it's real. Bob Pittman,

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Speaker 1: who's the CEO of iHeartMedia, says, does he say stuff

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Speaker 1: that a lot of people don't agree with? Of course,

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Speaker 1: but that's Charlemagne being true to Charlemagne, and he has

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Speaker 1: consistently been rewarded for that outrageousness. Now, this deal that

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Speaker 1: Charlemagne signed actually took place from what we're learning today

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Speaker 1: because there were also reports out there that he hadn't

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Speaker 1: signed the deal yet and I'm still right next to him,

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Speaker 1: and I ain't know what was going on, if I'm

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Speaker 1: being honest with y'all. But again, this is not stuff

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Speaker 1: that they just like readily, like you know, anybody just

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Speaker 1: whatever if I if I need a call en vi

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Speaker 1: Charlemagne and say, hey, what do y'all think about this?

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Speaker 1: Money wise, this whatever whatever. When you were at this

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Speaker 1: point of your career where I'm at, would you have

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Speaker 1: done it? Like anytime I need to? But I don't

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Speaker 1: be all in the business like this. I know these

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Speaker 1: AIG's doing well, but like damn okay, So they didn't

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Speaker 1: get into kind of some of the specifics. So back

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Speaker 1: in August this Charlemagne signed a five year, two hundred

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Speaker 1: million dollar extension with iHeartMedia. So this deal, now, this

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Speaker 1: is the only breakdown that we have. This deal means,

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Speaker 1: of course, he'll stay on the breakfast club, which Charlamagne

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Speaker 1: always tells me, keep the main thing, the main Okay.

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Speaker 1: He is keeping the main thing, the main thing, and

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Speaker 1: it is allowing him to walk away with two hundred

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Speaker 1: million freaking dollars. Okay. Heard you. So it'll extend his

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Speaker 1: time of the Breakfast Club for the near future. It

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Speaker 1: puts him in the same league with Joe Rogan. Again.

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Speaker 1: I told you guys that they did that comparison because

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Speaker 1: of the amount of money that Joe Rogan just signed

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Speaker 1: his deal for last year, and they don't say this,

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Speaker 1: but realizing what Joe Rogan did and reading and researching

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Speaker 1: for this episode, I'm like, oh, the deals are kind

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Speaker 1: of the same. You got the streamer, the structure, all

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Speaker 1: the stuff, but even more vital to this deal. And

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Speaker 1: what I think people don't even realize is happening right

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Speaker 1: in front of their face is Charlemagne is literally using

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Speaker 1: iHeart medium. When I say using, I don't meet it

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Speaker 1: in a disrespectful way. I mean it in the most

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Speaker 1: respectful way. Because business is a give and take. It

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Speaker 1: is a two way street. It is in exchange. You

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Speaker 1: take care of your people, they take care of you.

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Speaker 1: So Charlemagne is using his position in the leverage that

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Speaker 1: he's built at iHeart from his sweat equity, right, so

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Speaker 1: all of the time energy, brand building, notoriety type of

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Speaker 1: leverage he's brought to iHeart. He went back to them

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Speaker 1: during the pandemic and said, Yo, we need to start

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Speaker 1: this podcast network called the Black Effect Podcast Network. Right,

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Speaker 1: The Black Effect Podcast Network has been on or in

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Speaker 1: partnership with iHeart since And let me okay, let me

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Speaker 1: just say this as well. When one of the things

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Speaker 1: that I've learned too from working up close and personal

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Speaker 1: with a Charlemagne or with the Envy, it's not just

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Speaker 1: about give and take in the sense of Okay, I'll

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Speaker 1: work here, so I need to run it up on y'all.

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Speaker 1: I need to get as much as I can out

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Speaker 1: of this. It's about the quality in the substance of

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Speaker 1: what you're bringing to the table as well too. And

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Speaker 1: I think you know, you know, we talk about recap

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Speaker 1: in the year one of the this has been a

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Speaker 1: crazy year for me. Like man, I could have never

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Speaker 1: imagined some of the things that God allowed me to

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Speaker 1: just literally gracefully walk into and to fall in my lap.

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Speaker 1: And you know, all I had to do was be

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Speaker 1: ready and preparing. Even on days where I slipped and

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Speaker 1: I didn't do the best, God was right there and

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Speaker 1: I was so clearly able to hear him say up,

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Speaker 1: tighten up, up, discipline up. One of the things that

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Speaker 1: I've been honestly able to learn up close with them

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Speaker 1: is again, it's the substance piece. It's like anybody can

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Speaker 1: pull up a seat to the table. People talk about

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Speaker 1: I want to see at the table. I want to

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Speaker 1: build my own table. Sometimes building your own table starts

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Speaker 1: with pulling up a seat to the table to even

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Speaker 1: be able to break bread with people who are doing

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Speaker 1: things the way that you want to do them, or

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Speaker 1: even if not the exact same way, but like on

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Speaker 1: the levels you want to do them on, or sometimes

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Speaker 1: on the levels or you don't want to do them on,

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Speaker 1: or doing things you don't want to do so that

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Speaker 1: you're able to learn. But you're at the table, you're learning,

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Speaker 1: you're in the conversation, you're in the room, and then

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Speaker 1: from there you're able to go off and build your

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Speaker 1: own tables. I've watched them, you know, not build. I

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Speaker 1: mean they're still actively building their their own tables. Because

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Speaker 1: another thing y'all need to realize is this is just

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Speaker 1: Charlemagne's day job. Like when I was reading this article,

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Speaker 1: like we joking, we play around all day, like y'all know,

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Speaker 1: you know me and Charlemagne got it's like a very

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Speaker 1: like you get on my nerves, but love you to death,

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Speaker 1: and no one could tell me anything about the guys

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Speaker 1: like you cannot tell me anything about envy or anything

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Speaker 1: about Charlotte at all, period, won't ever let you. And

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Speaker 1: it gets on their nerves too that I defend them

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Speaker 1: so much, But it's because I see how much work

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Speaker 1: and effort they put into building their lives outside of

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Speaker 1: the breakfast club. And then people see numbers like this

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Speaker 1: and they're amazed, and I'm like, y'all don't get it.

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Speaker 1: I get to see that every day, two hundred million

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Speaker 1: dollars and it is just your day job. We're not

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Speaker 1: even talking about because you know, in this article they

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Speaker 1: mentioned Black Effect, right, and I told you guys, people

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Speaker 1: will not even keep a game that Black Effect is

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Speaker 1: literally like it has built so much over the time

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Speaker 1: that it came up under iHeart. In the podcast Space

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Speaker 1: Charlemagne started Black Effect with Dolly Bishop. Shouted the Dolly Bishop,

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Speaker 1: who is the president of development and production, and basically like, okay,

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Speaker 1: Dolly gonna make sure you need something done, honey, Dolly

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Speaker 1: gonna get it done. Okay. She is the girl, not

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Speaker 1: a girl, girl, the girl like, don't play with Dolly,

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Speaker 1: but Charlemagne and Dolly built this network right and when

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Speaker 1: you think about it, on a just a small scale.

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Speaker 1: So they brought in podcasts. They wanted to build these shows.

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Speaker 1: They wanted to house, you know, things that Charlemagne was

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Speaker 1: already doing. They did that. From there, they then begin

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Speaker 1: to be like, Okay, how can we look out here

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Speaker 1: in the world and build other podcast networks under Black

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Speaker 1: Effect Podcast Network to do exactly what we did. They've

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Speaker 1: now began doing that with Drink Chimps, Noriega and Drink Champs.

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Speaker 1: DJ fin is a podcast network Black Effect iHeart moving

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Speaker 1: for They in this Forbes article, they mentioned that they

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Speaker 1: want to bring on ten more shows just in twenty

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Speaker 1: twenty six, but not even just shows, like there's so

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Speaker 1: much business to be done in iHeart is leaning all

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Speaker 1: the way in, not just because again of the give

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Speaker 1: and take. It's like, Okay, he's giving us, you know,

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Speaker 1: the leverage, the notoriety, good business, but the fact that

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Speaker 1: it's good business. Let me tell you, guys, the numbers

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Speaker 1: that they mentioned in here. So this is one of

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Speaker 1: the biggest things I've learned from from the Unk squad.

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Speaker 1: That's what I call DJ Envy and Charlemagne It's not

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Speaker 1: just about that transactional give and take. It's like, yo,

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Speaker 1: when you pull up, I don't care for nobody giving

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Speaker 1: you nothing. Make sure if you're in the room, it's

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Speaker 1: why am I here? You always asking why? And if

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Speaker 1: you can add value? Add that bitch, like, don't add it? Okay?

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Speaker 1: So the Forbes article says, since twenty twenty, Forbes mentions

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Speaker 1: that Black Effect has launched over sixty shows. Right, they say.

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Speaker 1: iHeartMedia reported podcast revenue a four hundred and forty eight

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Speaker 1: point eight million dollars in twenty twenty four, So this

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Speaker 1: is four years after the Black Effect was active, up

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Speaker 1: from two hundred and fifty two point six million dollars

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Speaker 1: in twenty twenty one and one hundred and one million

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Speaker 1: dollars the year prior. So what this means is in

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Speaker 1: twenty twenty, when the Black Effect Podcast Network began partnering

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Speaker 1: with iHeart, who was already doing podcasting, The Breakfast Club

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Speaker 1: and the Black Effect podcast Network contributed tremendously to a

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Speaker 1: lot of the popular podcasts and culture and our culture

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Speaker 1: being on this network. So in twenty twenty they made

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Speaker 1: one hundred and one million dollars in their podcasting space.

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Speaker 1: Revenue wise, in twenty twenty one, iHeart made two hundred

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Speaker 1: and fifty two point six million dollars in their as

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Speaker 1: far as revenue in their podcasting space. So in twenty

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Speaker 1: twenty one, Black Effects would have been with them for

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Speaker 1: a year. In twenty twenty four, Black Effects would have

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Speaker 1: been with iHeart on the podcasting space for four years.

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Speaker 1: With the help of the Black Effect, I Heart grew

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Speaker 1: over two hundred million dollars in revenue in podcasting as

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Speaker 1: long as one ninety six. So just with that being said, right,

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Speaker 1: think about it, I create this podcast network. I'm like, yo,

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Speaker 1: come over here, believe in culture, believe in podcasts, and

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Speaker 1: believe in the black man that got these shows on

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Speaker 1: his back his black bag. WHOA, that sounds a little racist,

426
00:22:23,720 --> 00:22:25,520
Speaker 1: but I'm black, so I can say that got these

427
00:22:25,560 --> 00:22:28,360
Speaker 1: shows on his back that wants to come over add

428
00:22:28,480 --> 00:22:31,000
Speaker 1: to your yah. I'm pulling up with CTA table. I

429
00:22:31,040 --> 00:22:33,200
Speaker 1: done been at the breakfast club. I'm in the mix

430
00:22:33,280 --> 00:22:34,840
Speaker 1: of it. I see how things work and I want

431
00:22:34,880 --> 00:22:37,560
Speaker 1: to add to it. So I come with my shows.

432
00:22:38,760 --> 00:22:41,000
Speaker 1: In the matter of a little over three to four

433
00:22:41,160 --> 00:22:43,760
Speaker 1: years of my network being a part of your conversation,

434
00:22:43,840 --> 00:22:48,639
Speaker 1: your revenue conversation. When it comes to podcasting, you guys

435
00:22:48,680 --> 00:22:51,920
Speaker 1: are seeing an increase of over one hundred and ninety

436
00:22:52,040 --> 00:22:55,720
Speaker 1: million dollars that alone. Like people are like blown away

437
00:22:55,720 --> 00:22:58,359
Speaker 1: by this two hundred million dollar number. I am, too shit,

438
00:22:58,840 --> 00:23:01,040
Speaker 1: But when I read the rest to this article, I'm like,

439
00:23:01,160 --> 00:23:04,800
Speaker 1: y'all don't understand. Leverage is gooder than gold and that

440
00:23:04,960 --> 00:23:07,520
Speaker 1: is exactly what the Black Effect podcast Network is doing.

441
00:23:09,240 --> 00:23:10,919
Speaker 1: And then Charlottage is still walking away, but he's two

442
00:23:10,960 --> 00:23:15,840
Speaker 1: hundred million dollars on his day job. So hard for him. Okay,

443
00:23:16,560 --> 00:23:19,520
Speaker 1: rumble black man, and rumble like this is so inspiring

444
00:23:19,920 --> 00:23:22,479
Speaker 1: as much as that man gets on my nerves, oh

445
00:23:22,560 --> 00:23:24,800
Speaker 1: my god, and he is so tough on me, and

446
00:23:24,840 --> 00:23:27,520
Speaker 1: I'd be having bad days like It'd be days where

447
00:23:27,600 --> 00:23:29,440
Speaker 1: like I feel like I'm not as prepared as I

448
00:23:29,480 --> 00:23:31,399
Speaker 1: should be, and I feel like you could tell it.

449
00:23:31,480 --> 00:23:35,320
Speaker 1: There are days sometimes where you know, life is happening

450
00:23:35,400 --> 00:23:37,720
Speaker 1: and I'm still learning how to like you know, experience

451
00:23:37,840 --> 00:23:40,720
Speaker 1: that and still you know, show up and personality turn

452
00:23:40,840 --> 00:23:44,840
Speaker 1: on and they're so good at it. Yeah, there are

453
00:23:44,880 --> 00:23:46,720
Speaker 1: just days where I'm not even motivated to talk about

454
00:23:46,720 --> 00:23:48,000
Speaker 1: the things that are going on, and I might not

455
00:23:48,080 --> 00:23:50,240
Speaker 1: have been able to produce anything exclusively the night before.

456
00:23:50,280 --> 00:23:51,880
Speaker 1: So I feel like the way I talk about things

457
00:23:52,720 --> 00:23:55,760
Speaker 1: isn't as like, you know, I'm just not always fully there, like,

458
00:23:56,400 --> 00:23:58,240
Speaker 1: but there are days where I hit it out the park.

459
00:23:58,280 --> 00:24:01,159
Speaker 1: There are days where and I mean every single day,

460
00:24:01,160 --> 00:24:03,160
Speaker 1: don't care if it's a good or bad day. I'm

461
00:24:03,240 --> 00:24:05,359
Speaker 1: not backing down. I'm gonna continue to show up. And

462
00:24:05,480 --> 00:24:07,840
Speaker 1: this is why, because I see things like this every day,

463
00:24:08,400 --> 00:24:11,080
Speaker 1: and I see what happens when you continuously build. In

464
00:24:11,920 --> 00:24:14,119
Speaker 1: the best part of all of this that I've been

465
00:24:14,160 --> 00:24:18,400
Speaker 1: thinking about this whole freaking day, y'all, this man loves

466
00:24:18,480 --> 00:24:24,640
Speaker 1: his job. They love what they do, like they sincerely

467
00:24:24,760 --> 00:24:27,640
Speaker 1: love what they do in every aspect, I mean inside

468
00:24:27,720 --> 00:24:30,200
Speaker 1: of the studio and outside, so all of the side

469
00:24:30,280 --> 00:24:33,640
Speaker 1: ventures and side quests and because we didn't even get

470
00:24:33,680 --> 00:24:36,720
Speaker 1: to the production companies with Kevin Hard and the book

471
00:24:36,760 --> 00:24:42,000
Speaker 1: and prints and this is insane, but I love to

472
00:24:42,080 --> 00:24:44,560
Speaker 1: see it. I love y'all. I don't even know who

473
00:24:44,760 --> 00:24:49,280
Speaker 1: is the last person in the space in the hip

474
00:24:49,320 --> 00:24:52,840
Speaker 1: hop like really from the hip hop space, because that's

475
00:24:52,840 --> 00:24:54,520
Speaker 1: another thing too that I'm so proud of. It is

476
00:24:54,600 --> 00:24:57,480
Speaker 1: like they really from it like they're really from the

477
00:24:57,560 --> 00:25:03,240
Speaker 1: space of like culture us and they outside with it. Okay,

478
00:25:04,000 --> 00:25:05,880
Speaker 1: I don't know the last person that I can point

479
00:25:05,920 --> 00:25:13,800
Speaker 1: to here, like you know, you know, number wise, like

480
00:25:13,920 --> 00:25:19,960
Speaker 1: this is like NBA contract numbers US black US. Shout

481
00:25:20,000 --> 00:25:22,800
Speaker 1: out to the guys. Congratulations Charlemagne. I know you probably

482
00:25:22,800 --> 00:25:25,040
Speaker 1: gonna watch this or listen to this and you're gonna

483
00:25:25,040 --> 00:25:31,359
Speaker 1: be getting on my nerves. But congratulations though. And that

484
00:25:31,520 --> 00:25:34,200
Speaker 1: Forbes article is now live. You guys can take a read.

485
00:25:34,280 --> 00:25:36,600
Speaker 1: If you're not familiar with Charlemagne's background story, they do

486
00:25:36,680 --> 00:25:38,440
Speaker 1: mention a bit of it here. But I was also

487
00:25:38,520 --> 00:25:41,000
Speaker 1: talking today to one of our producers, Sam who just

488
00:25:41,200 --> 00:25:45,159
Speaker 1: recently got promoted to music director of Power one on

489
00:25:45,280 --> 00:25:48,240
Speaker 1: five to one, which is the radio station at Breakfast

490
00:25:48,320 --> 00:25:51,080
Speaker 1: Club is on in New York, which is a major

491
00:25:51,160 --> 00:25:54,280
Speaker 1: thing because New York is number one market, you know,

492
00:25:54,400 --> 00:25:57,680
Speaker 1: in the space. And she's young. That's my that's that's

493
00:25:57,760 --> 00:26:00,280
Speaker 1: my dog. Okay. But I was talking to her day

494
00:26:00,280 --> 00:26:02,560
Speaker 1: and we were talking about how reading Charlemagne's first book,

495
00:26:02,680 --> 00:26:06,680
Speaker 1: Black Black Privilege, that was probably one of the first

496
00:26:06,720 --> 00:26:10,399
Speaker 1: books I read as an adult where I was like, oh, okay,

497
00:26:11,320 --> 00:26:14,200
Speaker 1: you know this song whose world is this? The world

498
00:26:14,359 --> 00:26:16,480
Speaker 1: is just like it made me feel like I was

499
00:26:16,560 --> 00:26:20,119
Speaker 1: in that song. Like, Yo, everything I'm experiencing is not

500
00:26:20,359 --> 00:26:23,600
Speaker 1: happening to me, is happening for me, and it's my privilege.

501
00:26:23,680 --> 00:26:26,760
Speaker 1: Like showing up with all of this blackness and this

502
00:26:27,119 --> 00:26:32,000
Speaker 1: experience in this non experience and culture, that is my

503
00:26:32,080 --> 00:26:35,040
Speaker 1: asset in the room. That is what's gonna make my

504
00:26:35,119 --> 00:26:41,159
Speaker 1: businesses successful compared to somebody else's and spo y'all. Now,

505
00:26:41,160 --> 00:26:43,080
Speaker 1: at the end of the day, there's a lot to

506
00:26:43,160 --> 00:26:46,920
Speaker 1: talk about, and yo, if two hundred million dollars is

507
00:26:47,000 --> 00:26:49,000
Speaker 1: on the table to talk about it, when I get

508
00:26:49,040 --> 00:26:51,959
Speaker 1: to that point, it'll be more. Though it'll be more

509
00:26:52,000 --> 00:26:55,480
Speaker 1: because the the market will be so different like we

510
00:26:55,720 --> 00:26:59,240
Speaker 1: we we're in how you consume the podcast and everything

511
00:26:59,240 --> 00:27:01,159
Speaker 1: will be different. Wherever where it's gonna be, we'll be

512
00:27:01,240 --> 00:27:03,359
Speaker 1: there and we gonna be leading the space I market,

513
00:27:03,600 --> 00:27:07,080
Speaker 1: mark my word. Okay, we will be leading that space.

514
00:27:07,720 --> 00:27:10,360
Speaker 1: Let me tell y'all something. There's a lot to talk

515
00:27:10,359 --> 00:27:13,359
Speaker 1: about every single day, and baby, if people are here

516
00:27:13,400 --> 00:27:15,399
Speaker 1: making twenty million dollars to do it, I am going

517
00:27:15,480 --> 00:27:19,080
Speaker 1: to keep on, yappings. I appreciate you guys for being

518
00:27:19,280 --> 00:27:22,159
Speaker 1: right here with me to talk about it. As always,

519
00:27:22,240 --> 00:27:24,399
Speaker 1: I tell you guys that every single episode with my Lowriders,

520
00:27:24,760 --> 00:27:26,920
Speaker 1: I'm laying La Rosa. This is the latest with Lord

521
00:27:26,960 --> 00:27:28,600
Speaker 1: de Rosa, and I will catch you guys in my

522
00:27:28,680 --> 00:27:31,760
Speaker 1: next episode. They inspired say black if you are black,

523
00:27:31,800 --> 00:27:35,000
Speaker 1: if not, don't try, just leave it. Uh. I'll tell

524
00:27:35,000 --> 00:27:35,320
Speaker 1: you soon