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Speaker 1: This is Bloomberg Business of Sports. The cold heart truth

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Speaker 1: about the Olympic journey is not really been financially incentivized

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Speaker 1: in the same way that many of the professional sports are.

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Speaker 1: But this is a basketball involved. The NBA, will bills,

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Speaker 1: are licensing arm think for fifty All of those things

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Speaker 1: will make up what that looks like money in sports.

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Speaker 1: It's one of the reasons why I enjoy doing on

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Speaker 1: Money Night Countdown and talk about some of the more

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Speaker 1: interesting aspects of business of sports. When you're talking sports,

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Speaker 1: discipline is the bridge from being good to ultimately being

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Speaker 1: great at whatever it is that you're trying to be

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Speaker 1: your accomplished as your profession. Bloomberg Business of Sports from

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Speaker 1: Bloomberg Radio. Welcome to the Bloomberg Business of Sports podcast,

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Speaker 1: where we explore some of the big money issues in

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Speaker 1: the world of sports. I'm Michael Barr, I'm Scarlett, and

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Speaker 1: we have some topics to talk about. And there is

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Speaker 1: some big, big old news and it's coming from the

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Speaker 1: US women's and men's soccer teams. They will receive equal

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Speaker 1: pay under new aberd deal. Scarlett, Yeah, this is really exciting.

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Speaker 1: It's something that has been percolating for years and now

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Speaker 1: it's finally happening. They are resetting the relationship. They've got

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Speaker 1: these new agreements, and most importantly, when it comes to

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Speaker 1: revenue from broadcast partner and sponsorships, um, they're going to

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Speaker 1: split that fifty fifty equally divided between the U S

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Speaker 1: women's national team and the US men's national team. Because

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Speaker 1: obviously in the past, the men got paid much higher

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Speaker 1: than the women did, and this was something there, there

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Speaker 1: are lawsuits, there was all kinds of publicity around this,

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Speaker 1: and finally something's being done on it. And bugged the

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Speaker 1: heck out of me because the women they were winning

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Speaker 1: tournaments all over the place man and and the guys weren't.

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Speaker 1: But then the guys would wind up making more money

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Speaker 1: than the women, and I never understood why. And now

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Speaker 1: finally we're seeing some justice. Now in February, the U

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Speaker 1: S national women's team they want a four million dollar

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Speaker 1: pay out and a promise of equal pay in a

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Speaker 1: land and mark settlement. And good for them. I mean,

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Speaker 1: it's this is about time. Maybe it's late to the party,

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Speaker 1: but finally let's let's get something done and do it

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Speaker 1: in the right direction. Yeah, I'm happy that it's finally happened,

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Speaker 1: and you're right, the women's team has done tremendously well

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Speaker 1: on the field on the pitch, whereas men's team has

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Speaker 1: struggled a bit. And finally we're seeing parody now they

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Speaker 1: Let's hope that it leads to party in other leagues too. Yes, yeah,

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Speaker 1: I was just gonna say that. Now, let's hope that

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Speaker 1: you know, we can we can move this on to

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Speaker 1: golf and other sporting fields of as well, because and

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Speaker 1: the same thing. It's like the women golfers, there's a

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Speaker 1: pay and equity there and people wonder what tennis. Yeah,

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Speaker 1: tennis is another one, and it's he got eyeballs. People

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Speaker 1: are watching women's soccer, people are watching women's tennis, but

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Speaker 1: what is it? Is it because of the sponsorship or

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Speaker 1: or what's going on. Sponsorship is probably a big part

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Speaker 1: of it. But with name which in likeness, that changes

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Speaker 1: the balance of it, especially with a lot of college

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Speaker 1: players women college players being able to monetize on their brand.

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Speaker 1: So I think that is kind of showing everyone the

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Speaker 1: kind of numbers that they can they can gather on

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Speaker 1: their own. Let's move on now to another topic, and

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Speaker 1: this involves Jack Nicholas. This is kind of what we

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Speaker 1: talked about earlier. It was involving Greg Norman and his

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Speaker 1: venture into the Saudi financed l I V. Golf series.

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Speaker 1: According to what Jack Nicholas said, they came to him

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Speaker 1: the l I V Golf and offered him the job

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Speaker 1: now that Greg Norman has They said they offered him,

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Speaker 1: according to what Nicholas said, one million dollars to do

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Speaker 1: the job, and Nicholas said no because hey, I'm I

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Speaker 1: was part of the p G A tour. I helped

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Speaker 1: create that and and I want to stay here. And

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Speaker 1: good for Jack Nicholas, he said he turned down to

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Speaker 1: offers twice, one verbally and once written. Well, that might

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Speaker 1: be the case, but Phil Mickelson has more than happily

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Speaker 1: taken his place and is kind of the public face

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Speaker 1: of this new league, which has of course earned the

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Speaker 1: ire of the p g A and and others who

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Speaker 1: played the p PA. So it's it's interesting because of

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Speaker 1: course he decided not to defend his championship, and I

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Speaker 1: think that's the first time this has happened where someone

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Speaker 1: was not defending their title for anything other than health reasons. Yeah,

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Speaker 1: this is really amazing because I just wonder what Phil

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Speaker 1: Mickelson now is going to do uh, you know, it's

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Speaker 1: if he's gonna follow in Greg Norman's footsteps. Now, by

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Speaker 1: the way, what we were talking about earlier with Greg

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Speaker 1: Norman where he just caused an ire when he said

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Speaker 1: this when they asked him about the Saudi financed l

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Speaker 1: I V Golf series and questions about UH journalists Jamal Kashogi,

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Speaker 1: who was murdered. Apparently, according to what the c i

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Speaker 1: A said here, the orders came to assassinate Kashogi from

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Speaker 1: the Crown Saudi Prince and what Norman said during this

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Speaker 1: interview in London, well, we all make mistakes, and I'm like, oh, man, no,

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Speaker 1: it's it's it's not off to the start that they

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Speaker 1: wanted for this lead. So let's see how this goes.

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Speaker 1: But Nicholas, hey, I mean, you know, give it up

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Speaker 1: for him. It's he says, it's not all about the money.

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Speaker 1: And as you can see, I'm the Golden Bear man.

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Speaker 1: It's he is in the Hall of Fame and and

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Speaker 1: bless his art. He was the pe is still a

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Speaker 1: PG eight tour and I'd like to see him go on.

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Speaker 1: And speaking of going on now, he is retired coach

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Speaker 1: K he deserved every penny of this car. According to

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Speaker 1: what we're seeing from the Duke's federal tax filings from

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Speaker 1: one coach, Mike Sasowski, he got paid a total of

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Speaker 1: twelve point five million dollars last year. UH in twenty

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Speaker 1: one season, according to sportco he got three point three

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Speaker 1: million conversation benefits deferred, seven point two million expenses two million.

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Speaker 1: He did, all right, And I'll tell you he deserves

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Speaker 1: every penny ivan because I think he's one of the

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Speaker 1: greatest college basketball coaches ever. It's interesting because the figures

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Speaker 1: compiled by the Department of Education show that the Duke's

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Speaker 1: men's basketball program earned twenty two and a half million

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Speaker 1: dollars during that twenty one season. So you can see

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Speaker 1: that he's roughly half of that, I mean a little

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Speaker 1: bit more than half at this point, right, two and

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Speaker 1: a half million compared to twenty two and a half million.

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Speaker 1: And of course he has I believe, earned something like

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Speaker 1: a hundred million plus over his four decade coaching career

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Speaker 1: at Duke, which began back in I mean, it's paid

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Speaker 1: for itself insofar ash Duke has won five national titles.

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Speaker 1: It's gone to the final four thirteen different times, including

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Speaker 1: the most recent cities and before they lost to North Carolina.

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Speaker 1: Well in coach kse previous highest paid year, he earned

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Speaker 1: a total of nine point six million dollars uh and

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Speaker 1: the second highest paid college basketball coach Kansas Bill self

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Speaker 1: he made ten point two million UH. Now, if you

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Speaker 1: want to go off the court and then you want

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Speaker 1: to go on the football field, Alabama's Nick Saban earned

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Speaker 1: the most out of a football coach at nine point

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Speaker 1: eight million. Now, I know people are saying, well, you know,

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Speaker 1: it's like they make all this money and the college

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Speaker 1: kids you know about time and I l came. But

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Speaker 1: you know what, these coaches are historic coaches and it

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Speaker 1: means something to put your bill self for a coach

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Speaker 1: k or Nick Saban. They deserve every pen is what

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Speaker 1: I'm trying to say. They basically mold a team from

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Speaker 1: scratch in many ways. Every year. Yes, there are players

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Speaker 1: that stay, but there have been a bunch of players

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Speaker 1: do players who decided um to enter the draft rather

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Speaker 1: than continue to play out their careers for the school.

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Speaker 1: So every year you're working with new players and you're

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Speaker 1: creating chemistry, you're guiding young people, you're creating leaders out

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Speaker 1: of them. I mean, there's a reason why college basketball

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Speaker 1: coaches end up being recruited by c e O s

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Speaker 1: as leadership experts and consultants because they put together winning

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Speaker 1: teams from day one. And it's all about the culture.

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Speaker 1: Scar I should have played basketball more because right now,

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Speaker 1: do you play anything on college? I played chess, That's

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Speaker 1: what I guess. Adds it the Gary Casper off the paycheck.

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Speaker 1: The money. Look, athletes make a lot of money. There's

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Speaker 1: a lot of money for the athletic programs in any college. UH,

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Speaker 1: and now out we're seeing it UH with a name,

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Speaker 1: image and likeness. And you're also seeing it because the

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Speaker 1: a lot of people, the alumni can get in there.

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Speaker 1: There's where they can donate money to a player where

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Speaker 1: they get different rankings where a Okay, I'm gonna donate

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Speaker 1: this much and I get access to the player and

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Speaker 1: this and that whatever, and it goes on down the

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Speaker 1: line whatever. So there's that area too for n I L.

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Speaker 1: But this is great. I mean, Coach K, I know

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Speaker 1: I'm rooting from the press box, but I've never met

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Speaker 1: more of a gentleman than coach K. So you deserve money.

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Speaker 1: You got it, man. This has been the Bloomberg Business

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Speaker 1: of Sports podcast. You can catch us every Monday, Wednesday

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Speaker 1: and Thursday, and you can follow me on Twitter at

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Speaker 1: Big Car Sports and I'm on Twitter at Scarlett prow

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Speaker 1: We missed NINCHI, We'll see you, and don't forget the

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Speaker 1: download this show wherever you get your punts m hm