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Speaker 1: My guest is Bennie Pew.

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Speaker 2: He's a music industry executive entrepreneur and when Amazon announced

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Speaker 2: its newly released Books chart this week, his book on

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Speaker 2: Impact was number one. Well respected in the entertainment industry,

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Speaker 2: he is a veteran of the game. I've known him

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Speaker 2: over two decades. The careers he's worked with in the

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Speaker 2: industry include Jay z Rihanna, Kanye West, Travis Scott, Future

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Speaker 2: twenty one, Savage.

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Speaker 1: Pewtre Pew as poug h.

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Speaker 2: I remember when I first made it, I thought it

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Speaker 2: was Pew, Bennie pewtell I member, Steve Harperson, how you

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Speaker 2: spelled Leaden?

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Speaker 1: Now, I said Pew and now then I looked at

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Speaker 1: that with its p O U g H. Benie Pugh.

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Speaker 2: Well, he's lefting a delible mark on the music industry,

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Speaker 2: holding the executive roles at Motown Death Jam, you know,

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Speaker 2: Epic Records. That's where I met him, at Epic Records,

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Speaker 2: MCA Records, you know, just chronicling the career and culminated

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Speaker 2: with the ultimate position for him at that time president

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Speaker 2: of Rock Nation Music in twenty fourteen, a dramatic accident,

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Speaker 2: the current in Bing's life. I'm bringing them on the

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Speaker 2: show for that reason, and it is chronicled in his

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Speaker 2: book on Impact. Without further ado, let's listen to the

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Speaker 2: man himself tell his story and why we should understand

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Speaker 2: that when it seems dark, there's always light. Welcome the

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Speaker 2: Money Making Conversation Masterclass, Bennie Pew Yes, sir, yes.

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Speaker 3: Sir, yes, sir. Listen.

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Speaker 4: Let me say this to you, Rashan, And I'm listening

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Speaker 4: to you and I was like, wow, who is that right?

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Speaker 3: And then while.

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Speaker 4: I'm listening to you, I'm watching looking at the back

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Speaker 4: wall in your studio and I'm like, it almost feel

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Speaker 4: like one of the mega churches, you know, like you.

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Speaker 3: Know, like you buy your break.

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Speaker 4: The next time ever come on your show, Bro, I

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Speaker 4: want to be on that wall because that wall people

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Speaker 4: can go over to interviews all day.

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Speaker 3: You want the wall because the wall is the truth, Bro.

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Speaker 3: The wall is what's gonna last for happen. It's that wall, man.

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Speaker 4: And I appreciate you for bringing me on him, and

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Speaker 4: thank you so much for your friendship.

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Speaker 3: Thank you so much for your time, man, and I

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Speaker 3: appreciate it.

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Speaker 2: Well, you know the thing, you know, celebrating five years

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Speaker 2: of Money Making Conversation Master class this month, and so

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Speaker 2: I felt it was just fantastic to bring on you

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Speaker 2: a longtime friend. You and I met Steve Harvey and

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Speaker 2: I was doing local radio, the Beat in Los Angeles

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Speaker 2: and you and the idea by the record UH collaboration

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Speaker 2: where we bring in a bunch of artists, new artists

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Speaker 2: and you know, our star artists and uh collaboration, and

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Speaker 2: that's how we met. And we've been friends. We've been

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Speaker 2: uh dinner, dinner, buddies, lunch buddies, breakfast, buddy laugh, all

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Speaker 2: that stuff all these years. But that's been the key

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Speaker 2: to you, Bennie. You understood the value of relationships.

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Speaker 4: Why you know, it's interesting that you that we're gonna

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Speaker 4: revisit that story because I mean, you guys invited me

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Speaker 4: in your lives. I was the guy who was just

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Speaker 4: a little promoter in Los Angeles, senior vice president.

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Speaker 3: But you know, I always saw myself as a worker.

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Speaker 4: And I remember when you brought me in and it

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Speaker 4: was like, only introduce you to Steve, and we got

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Speaker 4: this idea.

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Speaker 3: We got this concept right on.

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Speaker 4: You know, rap music was different, you know, it was

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Speaker 4: actually starting to morph into what it is now, and

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Speaker 4: you guys wanted a positive message in the marketplace, and

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Speaker 4: in doing so, that's how we got to the compilation,

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Speaker 4: which was super exciting and also penetrated the market. And

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Speaker 4: you know, it was an entree for both of both

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Speaker 4: of us, one me being aligned with with a superstar

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Speaker 4: manager and superstar artists as well as you guys connecting

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Speaker 4: into a whole other audience and music. So what it

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Speaker 4: shows is when you foster and people see something in

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Speaker 4: you that you may not see in yourself, or you

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Speaker 4: see something in yourself that someone needs identify that.

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Speaker 3: It's all about patients and perseverance.

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Speaker 1: Absolutely.

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Speaker 2: And the thing about it is when I met you,

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Speaker 2: you know, I always tell people you know it.

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Speaker 1: It was a very interesting time in my life.

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Speaker 2: I just transitioned from being a sitcom writer. I was

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Speaker 2: doing the Parkers and then Jamie Fox and Sister Sister

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Speaker 2: and Steve and I was on radio in La. We

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Speaker 2: came in the number nineteen when we walked in that

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Speaker 2: building and in six months we was number one, and

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Speaker 2: so we like owned LA.

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Speaker 1: We were like the face of LA music wise.

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Speaker 2: We was a couple of young guys man that was

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Speaker 2: just kind of like wilding out because we didn't know

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Speaker 2: why we were number one. We just went gut instinct,

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Speaker 2: and our relationship with you was tied to gut instinct

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Speaker 2: because you had that same fire, Bennie, that same man

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Speaker 2: with Steve Harp and I. We would walk away from

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Speaker 2: you man, goll that Bennie, that Benny somebody man because

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Speaker 2: your energy, that laugh man, and you like you truly

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Speaker 2: were like they said, you know, and this is a compliment.

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Speaker 2: You know, the used call salesman because the used cost

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Speaker 2: smealsman can say you're a call and it might not

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Speaker 2: be the call. You about to drive off that lot,

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Speaker 2: and Benny would sit down man and talk to you.

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Speaker 1: You go, he Benny. But they don't have no wills.

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Speaker 1: Don't worry about that. Don't worry about that. Yes, yeah

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Speaker 1: you need a car, right yeah, don't come here?

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Speaker 3: Will you came here for a car? Wills come later.

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Speaker 2: See what I'm saying, it's me come here for a

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Speaker 2: car with wills.

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Speaker 3: You gave me a for a car.

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Speaker 1: I got it.

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Speaker 3: We're gonna get you, Wills.

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Speaker 1: We don get you.

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Speaker 3: We're gonna get you, Wills.

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Speaker 5: Man.

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Speaker 1: We leave him.

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Speaker 5: Man.

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Speaker 1: We be driving laughing so hard.

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Speaker 2: Man, because we go Benny Man, Benny something else Man,

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Speaker 2: if Benny go in the room with these white folks

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Speaker 2: and start talking and they be listening, and we just

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Speaker 2: be just we be quiet as little church bouse because

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Speaker 2: Benny knew what he was doing, as he still knows

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Speaker 2: what he's doing today.

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Speaker 1: And then you know, you.

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Speaker 2: Started transitioning like we started transitioning. Start looking for other opportunities.

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Speaker 2: What made you look at it said I was bigger

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Speaker 2: than where I was at, and then start challenging yourself

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Speaker 2: to really start reaching what God talents that God gave you.

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Speaker 4: So first and foremost entering into the music business, I

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Speaker 4: realized there were no salt and pepper hair black men

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Speaker 4: walking in the buildings. So that's when I decided on

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Speaker 4: two plan aids. And my first plan aid was this

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Speaker 4: corporate job, which which actually played paid exponentially, but knowing

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Speaker 4: that this would not be my retirement because there was

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Speaker 4: no one in their mid fifties late sixties, so it

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Speaker 4: wasn't going to be like my mother at the Post

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Speaker 4: Off getting a golden package.

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Speaker 3: So that's when I invested in real estate.

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Speaker 4: So every bonus I made for the last twenty years

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Speaker 4: twenty five years went to purchasing a piece of property,

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Speaker 4: whether it was a single family, whether it was a

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Speaker 4: condo or a co op, you know, a residential building

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Speaker 4: or even a city block. That's what I said was

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Speaker 4: going to be important for me being blessed in an

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Speaker 4: opportunity to you know, make make make the living that

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Speaker 4: I was that I.

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Speaker 2: Was doing up the time. And so as we go

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Speaker 2: through the process. But you you know you you you

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Speaker 2: engaged in superstar talent. You know, you know we we

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Speaker 2: we you know, the industry is different now, you know,

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Speaker 2: for studios still had the relationship when we were back

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Speaker 2: and we met, had the relationship with the talent. Now

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Speaker 2: they got streaming and they could drop their own music

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Speaker 2: and all this. So it's a it's kind of like

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Speaker 2: a more independent world out there. I don't really know

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Speaker 2: how Lizzo is really successful or how Meg the Stallion

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Speaker 2: is successful. A chance to rap us successful or tank

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Speaker 2: it successful because there are different ways for them to

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Speaker 2: just say I got a social media platform, I can

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Speaker 2: drop my own thing. It's just like Beyonce say she's

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Speaker 2: just gonna drop our music at midnight. Same thing with

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Speaker 2: Taylor Swift, I'm gonna drop my music at midnight. They

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Speaker 2: ain't got they don't have to ask nobody if they

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Speaker 2: want to drop their music. How has that impacted how

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Speaker 2: you look at the industry because now you're looking at

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Speaker 2: it from a perspective as an entrepreneur and not somebody

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Speaker 2: who's employed by well, I.

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Speaker 4: Mean, in all seriousness, there are two ways to look

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Speaker 4: at it. They are independent artists who are truly independent.

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Speaker 4: That means you own your masters, and you can go

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Speaker 4: to a distro kid you can go to you can

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Speaker 4: upload it yourself, right, or you can go through one

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Speaker 4: of the distribution companies and put it up.

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Speaker 3: When you actually going to a deal with a label,

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Speaker 3: you just.

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Speaker 4: Can't do what you want to do because they actually

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Speaker 4: own and control, you know, your masters. So being in

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Speaker 4: the space and that's always existed, be quite honest with

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Speaker 4: you know, we're old enough to be to know about

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Speaker 4: one stops and you know, distributions as well as major corporations.

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Speaker 4: And the one defining factor is the majors have always

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Speaker 4: been in the position of powerful artists that come through

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Speaker 4: that funnel, and that works for you and against you, right,

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Speaker 4: And there's nothing wrong. If you're an artist that can

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Speaker 4: strive and make it dependently and don't need a major,

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Speaker 4: that's great. But there's a lot of benefits of being

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Speaker 4: in a major because guess what they can take you

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Speaker 4: from zero to sixty or zero to ninety if the

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Speaker 4: thrust of the building goes behind you, which you might

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Speaker 4: not be able to do over yourself in a runway

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Speaker 4: that you know is best for exploitation.

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Speaker 5: We'll be right back with more Money Making Conversations Masterclass

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Speaker 5: with Rushawan McDonald. Now let's return to Money Making Conversations

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Speaker 5: Masterclass with Rushan McDonald.

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Speaker 2: So I'm talking to Benny put His book on Impact

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Speaker 2: is number one on Amazon and remain there as long

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Speaker 2: as you keep buying it.

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Speaker 1: That's why he's on the show today.

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Speaker 2: We're here to talk about this book, talk about his group,

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Speaker 2: but we're really here to tell book No.

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Speaker 4: I wouldn't be here if that book wasn't number one, bro,

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Speaker 4: as much as you love me, you like yo, Benny,

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Speaker 4: if he was number forty.

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Speaker 2: So you know it's hard to climb up with a

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Speaker 2: backpack is real heavy, okay, but when you could climb down,

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Speaker 2: you know.

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Speaker 1: When when a back back life.

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Speaker 3: You know what I'm saying, Everybody ate up the food.

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Speaker 1: It's going back down to get some more food.

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Speaker 2: When you climbing up, Brother, and that backpack is full

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Speaker 2: of rocks.

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Speaker 1: On Impact ain't got no rocks in it because it's

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Speaker 1: number one, Benny.

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Speaker 2: Peer, number one, you know, and that's what really when

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Speaker 2: you talk about the energy of success and the energy

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Speaker 2: of what we're trying to do. You know, I read here,

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Speaker 2: I'm gonna read this, uh, this quote by you and

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Speaker 2: I both know her. Over my seven decades, I have

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Speaker 2: read too many books to even guess the number I

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Speaker 2: most honestly met. On Impact has impacted my life and

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Speaker 2: touched my sensibilities like none other in a very, very

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Speaker 2: long time. Truly a roadmap, Truly a roadmap to fulfilling

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Speaker 2: one's potential while at the same time guiding others to

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Speaker 2: achieve the same. The one and only Kathy Hughes, founder

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Speaker 2: and chairperson. When I was working for Radio one NA,

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Speaker 2: it's called Urban one, which is TV one, Radio one,

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Speaker 2: Urban one digital platforms. Kathy Hughes. She has been a

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Speaker 2: face of radio and music. When you went to her,

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Speaker 2: I'm assuming there was no hesitation to get her to

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Speaker 2: give you a quote.

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Speaker 1: Why I was let me, hool.

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Speaker 3: Man, let me say this. I was extremely nervous.

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Speaker 4: I mean, we know, miss Hues, all of us and

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Speaker 4: we've been blessed by it, but we don't really some

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Speaker 4: of us. Let's say, this is just the people in

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Speaker 4: our generation and youngers don't know what she's meant to

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Speaker 4: people of color, black people and women like she was

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Speaker 4: the first woman to have a company on woman and

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Speaker 4: woman of color on NASDA, right, So that's just huge

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Speaker 4: in the money game, right, like showing who and what

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Speaker 4: her influence was. And she's an avid reader and she's

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Speaker 4: also just like you know, a dynamo in business. So

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Speaker 4: as a friend and just like you, and I appreciate

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Speaker 4: you bringing me here. You know, I'm not one to

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Speaker 4: ask folks to help me. I want to bring tea

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Speaker 4: it up for them to want to be engaged, right,

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Speaker 4: because you don't never want to be that person you

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Speaker 4: know that's begging, right, don't perceived to be. So when

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Speaker 4: I when I went to her, I didn't bring it

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Speaker 4: to her until I had it in its best date,

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Speaker 4: in its best form. And of course, just like what

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Speaker 4: you said, she said, absolutely, I'll give you a quote. Absolutely,

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Speaker 4: I'll give you a quote for the book to send

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Speaker 4: it over, because she would have gave me the quote anyway, right,

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Speaker 4: But I wouldn't have accepted the quote, has she not

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Speaker 4: read the book? And when she read the book and

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Speaker 4: we spoke, she said, Benny, this is phenomenal. I read

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Speaker 4: it three times. And this was in like two days. Bro,

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Speaker 4: I ain't read the book three times in.

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Speaker 2: Two days, right, Like I got to like, I.

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Speaker 3: Never read the book three times in two days. That

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Speaker 3: just says the power of her mind. Right, And then

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Speaker 3: I knew I had something. Right, you know, when people of.

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Speaker 4: That level that value and have that intuition and have

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Speaker 4: seen the past, the president in the future is telling

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Speaker 4: me that I have something. Then I realized, like, Okay,

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Speaker 4: this is everything I wanted to be impactful to people

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Speaker 4: like you.

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Speaker 2: Yeah, I'm talking to Bennie Pew, the one and only

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Speaker 2: Benie Peugh form a record executive entrepreneur, the number one

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Speaker 2: book on Amazon available right now just go to Amazon

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Speaker 2: called Own Impact. I have six questions I want to

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Speaker 2: ask you. This is an entrepreneur show. I bring individuals

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Speaker 2: like you own here to just seed information into my

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Speaker 2: fan base. And now the first one is the key

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Speaker 2: to building mentor relationships. I talk about that a lot.

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Speaker 2: You've shown me it works, You've shown me the value

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Speaker 2: of it. Can you give us my audience some keys

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Speaker 2: or just a couple of a statement of the building

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Speaker 2: mentor relationships.

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Speaker 4: So you know, I actually talk about that in the

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Speaker 4: book as well. So for me, mentoring as a mentor,

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Speaker 4: you have to realize that you're in the position of

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Speaker 4: giving right and you may not get anything back other

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Speaker 4: than that.

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Speaker 3: Person getting the best from me.

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Speaker 4: So for me, it's all about from the mentor perspective

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Speaker 4: giving as a mentee, you need to realize the value

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Speaker 4: of what people who are on the other end are doing.

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Speaker 4: They're giving you your time, so don't waste it right.

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Speaker 2: And also that's because you know, like I said, I

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Speaker 2: always tell people, like when I stepped away from Steve,

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Speaker 2: it was the mentor and the relationship. There's two words

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Speaker 2: that are key, mentor and relationships. The relationship can be

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Speaker 2: equally as more powerful as the mentorship. And so the

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Speaker 2: mentorship let you know that as you grow older, you're

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Speaker 2: seeding people who can come back and be an asset

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Speaker 2: to you. Not not that you're trying to be self

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Speaker 2: and say hey, hey, but look here, I'm doing this

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Speaker 2: for you. Now, don't forget me. That's not what we're

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Speaker 2: talking about. We're talking about because I because I was.

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Speaker 1: I remember, I was. I was. I was talking to

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Speaker 1: Sherry Shepherd yesterday.

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Speaker 2: In fact, I was in New York and she was

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Speaker 2: and she had me come on the show.

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Speaker 1: Were sitting in the dressing room.

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Speaker 2: She said, Rishan, I remember when I was on the

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Speaker 2: show and you and I was selling you.

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Speaker 1: I was selling my book, and you was telling.

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Speaker 2: Me repeat the name, keep repeating the name, keep repeating

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Speaker 2: the name.

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Speaker 1: And I didn't know why you kept saying.

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Speaker 2: They said, look, because you never know when somebody gonna

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Speaker 2: start listening to this interview. That moment stayed with her,

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Speaker 2: staying because you reminded me in the dressing room. And

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Speaker 2: I get that a lot from people. I've gotten that

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Speaker 2: from Gabrielle Union. I've gotten that from Lolla Anthony. I've

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Speaker 2: gotten that from Nick Cannon. I've gotten that from Michelle Williams.

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Speaker 2: I've gotten that. And it's not so so. Your mentorship

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Speaker 2: can just be advice that people hang on to and

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Speaker 2: it shaped a decision they may make in that life

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Speaker 2: that proves to be important. And that's what it really is.

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Speaker 2: When you're talking about a lot of people tag mentionship.

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Speaker 2: I got to be there holding somebody's hand. I gotta

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Speaker 2: be there pick him up after school. I got to

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Speaker 2: be there to open their books and clues, mentionship of

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Speaker 2: just conversation on this conversation that you can have with

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Speaker 2: somebody when they come to you, and not blowing them

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Speaker 2: off with some cavult statement or a statement that you

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Speaker 2: don't you should need to be restorting to. I always

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Speaker 2: tell people, you go if you're a doctor, you don't

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Speaker 2: go to a mechanic for advice.

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Speaker 1: Now, if the mechanics start.

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Speaker 2: Telling you about how to be a doctor, then you

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Speaker 2: need to walk away and realize that he's lying. And

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Speaker 2: I don't care if he's your daddy or your uncle,

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Speaker 2: He's a mechanic.

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Speaker 1: Okay, Right, So.

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Speaker 2: Let's talk about you know, since me in the world

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Speaker 2: of social media and you're not develop our relationship before

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Speaker 2: social media.

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Speaker 1: An if you the value of personal branding.

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Speaker 4: All day every day, man, like you know, I am

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Speaker 4: who I am because I work at it. Yes, I

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Speaker 4: realize you know, my shortcomings, I realize my area of growth,

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Speaker 4: I realize what my gifts are, and I make sure

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Speaker 4: that I tap in and ask people questions.

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Speaker 3: You know what do you think?

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Speaker 4: Like you know you and I have candid conversations every

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Speaker 4: time we're together, it's greatly. Even after this interview, I'm

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Speaker 4: gonna say, Shan, what can I do better? Because there's

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Speaker 4: going to be another Rashawn that's going to come in.

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Speaker 3: My life for the rest of my life.

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Speaker 4: So I don't want to just think yo and have

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Speaker 4: people around me that go, hey, man, now you did

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Speaker 4: a great job, and then when you leave, they go.

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Speaker 3: You know, he's, oh, my god, honorable, he can't speak right.

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Speaker 4: So truth is so important, man, and surrounding yourself with

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Speaker 4: people who can actually give you what you need that's

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Speaker 4: going to help you as you evolve and become the

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Speaker 4: person you need to be.

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Speaker 5: We'll be right back with more Money Making Conversations Masterclass

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Speaker 5: with Rushaan McDonald. Now let's return to Money Making Conversations

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Speaker 5: Masterclass with Rushan McDonald.

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Speaker 2: We know when you early in this conversation, you was

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Speaker 2: talking about investing, and that's a visionary approach to anything.

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Speaker 2: You know, I always tell people, you know, President Obama,

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Speaker 2: you know he had to do things in his life

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Speaker 2: as a young person to make sure it didn't come

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Speaker 2: back on him.

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Speaker 1: Otherwise he would have never been president never.

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Speaker 2: You know, that means he had he had a vision

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Speaker 2: and the fact that you just said, Rashaan, every time

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Speaker 2: I got a bonus, I invested in property, I invested

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Speaker 2: in the building, I invested in.

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Speaker 1: The car door a house. Where did that come from?

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Speaker 3: My mother?

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Speaker 4: We grew up in a five family house and we

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Speaker 4: were in the We lived in the attic and in

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Speaker 4: the winter it was really cold and then the summer

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Speaker 4: was really hot because it was no installation. So my father,

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Speaker 4: you know, I always say to him, he's the Black

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Speaker 4: Magaba because he could fix and do any and everything.

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Speaker 4: So he worked around the house and he gave the woman,

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Speaker 4: she was an older woman from Kansas.

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Speaker 3: He did all the work for free for her.

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Speaker 4: So he did all the electrical, he did all the plumbing,

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Speaker 4: he did all the grass because you know, back then

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Speaker 4: there was just a different way on how people moved, right.

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Speaker 4: You know, it's that barter kind of thing. You know,

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Speaker 4: it never went up. But he did all the work, right,

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Speaker 4: It's just how it was. And there's a lot of unstated,

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Speaker 4: unsaid things.

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Speaker 3: That were valuable in relationships.

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Speaker 4: So when she decided to move back to Kansas and

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Speaker 4: they didn't have the money, she told them, hey, listen,

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Speaker 4: I want you to have this house.

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Speaker 3: So I'm going to hold a paper since she hold

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Speaker 3: it out.

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Speaker 4: Cash and holding the paper is she was the bank,

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Speaker 4: so she could do as she chose to.

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Speaker 3: So she allowed them to purchase the house.

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Speaker 4: And that's what changed the line of my life because

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Speaker 4: I was able to see my father lived the life

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Speaker 4: that he wanted to him and my mother in their relationships.

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Speaker 4: She worked at the post office, so I benefit, our

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Speaker 4: health insurance was covered in My father was able to

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Speaker 4: be the man and as strong man as he was

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Speaker 4: living his life fixing cars, fixing homes. You know, just

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Speaker 4: like yo, man, I'm free. You know what honest day's

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Speaker 4: work for, honest ady's pay. I mean them grits that

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Speaker 4: he used to make for us and eggs in the

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Speaker 4: morning was nasty.

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Speaker 3: But more importantly, he was the one that helped us.

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Speaker 2: So if you find a little levity in this interview

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Speaker 2: with Bennie ps p o U g h H, he was.

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Speaker 1: He did stand up comedy in his life.

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Speaker 2: You know he standing, he's on stage when the motime

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Speaker 2: executive spotted him.

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Speaker 1: He was on stage.

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Speaker 2: Now he didn't he didn't sent to the level of

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Speaker 2: h Chris Rock or Bond Lawrence or even Jean McDonald,

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Speaker 2: cause I did damn comedy jam By the way, thank

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Speaker 2: you very.

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Speaker 3: Much for TVC. You always you always just yo. You

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Speaker 3: can always bro see how you do? You know like

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Speaker 3: you you started going and you like yo.

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Speaker 4: By the way, we started on camera talking about how

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Speaker 4: you just be jabbing at like you great cats on

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Speaker 4: your show so you can find.

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Speaker 3: Remember you know me, I just throw out those ways.

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Speaker 5: You not me.

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Speaker 3: I just through out those big names.

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Speaker 5: You know.

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Speaker 2: Then I did death jam Me and Dave Japale and

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Speaker 2: all that stuff, you know, back in ninety two and

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Speaker 2: things like that. But I bring that up because in

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Speaker 2: a movie with Beyonce, Yeah, yeah, and so and so

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Speaker 2: Beyonce brought it on stage with Kelly Rowling with Good

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Speaker 2: People and way Back, and Michelle Williams came later on

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Speaker 2: Way Back in ninety two with my boy Matthew.

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Speaker 1: Knows back in Houston, Texas.

442
00:21:17,720 --> 00:21:21,040
Speaker 2: And so my life is that's my life, but the

443
00:21:21,160 --> 00:21:24,439
Speaker 2: life of being able to work with amazing talent like

444
00:21:24,520 --> 00:21:28,240
Speaker 2: Travis Scott, future Rihanna, who's going to be the Super

445
00:21:28,280 --> 00:21:35,239
Speaker 2: Bowl halftime show for twenty twenty three. You know, man, Okay,

446
00:21:36,240 --> 00:21:38,479
Speaker 2: I'm gonna tell you this. You know, I've been in

447
00:21:38,480 --> 00:21:39,840
Speaker 2: the I've been in these rooms.

448
00:21:40,000 --> 00:21:42,280
Speaker 1: These rooms can just suck all the air, they can

449
00:21:42,359 --> 00:21:43,359
Speaker 1: suck all the air when.

450
00:21:43,240 --> 00:21:46,359
Speaker 2: They walk in the room. But you also have to

451
00:21:46,400 --> 00:21:49,080
Speaker 2: maintain who you are and that identity. And you've always

452
00:21:49,119 --> 00:21:52,560
Speaker 2: been able to do that, Benny, without intimidating the star.

453
00:21:53,400 --> 00:21:54,879
Speaker 1: How were you able to pull that off?

454
00:21:55,280 --> 00:21:55,480
Speaker 3: Man?

455
00:21:55,520 --> 00:21:57,439
Speaker 4: I only take it back to you know what, and

456
00:21:57,480 --> 00:22:00,240
Speaker 4: that's why we have to you me and you guys

457
00:22:00,320 --> 00:22:02,920
Speaker 4: actually did this. You know, you guys used to have

458
00:22:03,359 --> 00:22:07,120
Speaker 4: the mentoring session with Steve and that was very powerful

459
00:22:07,160 --> 00:22:08,919
Speaker 4: because kids need a blueprint.

460
00:22:09,440 --> 00:22:09,679
Speaker 3: You know.

461
00:22:10,000 --> 00:22:12,040
Speaker 4: Obviously you're going to learn what you learn, how you

462
00:22:12,119 --> 00:22:13,600
Speaker 4: learn it, when you learn it, at what stage in

463
00:22:13,640 --> 00:22:14,080
Speaker 4: your life.

464
00:22:14,400 --> 00:22:15,720
Speaker 3: But for me, it was my mom.

465
00:22:15,800 --> 00:22:18,840
Speaker 4: Man, like you know, our spirituality, like my mother had

466
00:22:18,920 --> 00:22:19,639
Speaker 4: us in church.

467
00:22:19,760 --> 00:22:21,160
Speaker 3: Man, we hated going to church.

468
00:22:21,200 --> 00:22:23,760
Speaker 4: We was those kids, right, and me and my sister

469
00:22:23,880 --> 00:22:25,680
Speaker 4: was talking not even just a couple of weeks ago,

470
00:22:26,400 --> 00:22:28,200
Speaker 4: you know about our mom.

471
00:22:28,320 --> 00:22:31,680
Speaker 3: God, you know, God bless God, bless her.

472
00:22:32,560 --> 00:22:35,720
Speaker 4: But you know she raised me as a little man,

473
00:22:36,080 --> 00:22:39,000
Speaker 4: like I never really was a child, right, I was

474
00:22:39,480 --> 00:22:41,520
Speaker 4: five year I was a little man. So you know,

475
00:22:41,560 --> 00:22:45,359
Speaker 4: she taught me about economics, she taught me about your words,

476
00:22:45,440 --> 00:22:48,400
Speaker 4: She taught me about the discipline. She talked me about foundation.

477
00:22:48,560 --> 00:22:52,840
Speaker 4: So now, and she taught me about spirituality. So or

478
00:22:52,880 --> 00:22:56,320
Speaker 4: God spirituality is that lose term. We believed in God

479
00:22:56,359 --> 00:22:57,200
Speaker 4: and Jesus Christ.

480
00:22:57,280 --> 00:22:57,720
Speaker 3: Right, So.

481
00:22:59,480 --> 00:23:02,439
Speaker 4: When I got into music, I never let go my

482
00:23:02,560 --> 00:23:06,240
Speaker 4: fundamentals to subscribe in the situation that I was in.

483
00:23:06,760 --> 00:23:09,600
Speaker 4: You know, ultimately, the reason why I last thirty years

484
00:23:09,960 --> 00:23:12,680
Speaker 4: is because I didn't rush the process. You know, I

485
00:23:12,680 --> 00:23:15,160
Speaker 4: didn't get invited to every party. I didn't get invited

486
00:23:15,200 --> 00:23:17,520
Speaker 4: on every boat. I didn't go to every event. But

487
00:23:17,640 --> 00:23:19,239
Speaker 4: you know what people knew when they came and they

488
00:23:19,280 --> 00:23:23,479
Speaker 4: sat with me, they believed what I said because I

489
00:23:23,560 --> 00:23:25,760
Speaker 4: was rooted in what I was rooted in the truth.

490
00:23:26,280 --> 00:23:29,119
Speaker 3: So therefore, you know what they felt comfortable.

491
00:23:29,160 --> 00:23:31,919
Speaker 4: People recognize, you know, like they say, game recognized games,

492
00:23:32,560 --> 00:23:35,960
Speaker 4: real recognized real. So ultimately, at the end of all

493
00:23:35,960 --> 00:23:38,960
Speaker 4: of those conversations, Kats knew I was going to be like, hey,

494
00:23:39,000 --> 00:23:39,800
Speaker 4: can I get your number?

495
00:23:40,359 --> 00:23:44,680
Speaker 3: You know, you know, can I come over? You know, yeah,

496
00:23:44,680 --> 00:23:46,640
Speaker 3: what's your little brother doing? What was his number?

497
00:23:46,800 --> 00:23:47,000
Speaker 5: You know?

498
00:23:47,119 --> 00:23:48,399
Speaker 3: All of that stuff.

499
00:23:48,240 --> 00:23:51,640
Speaker 4: Is about the business. So I always kept it business.

500
00:23:52,040 --> 00:23:54,720
Speaker 4: And then they had the opportunity whether they wanted to

501
00:23:54,800 --> 00:23:57,480
Speaker 4: invite me in their life. I was never about trying

502
00:23:57,520 --> 00:23:59,280
Speaker 4: to be in their life doing business.

503
00:24:00,760 --> 00:24:02,639
Speaker 2: He wants to invite you into his life with a

504
00:24:02,640 --> 00:24:06,479
Speaker 2: book called On Impact. Understand the value he brings to

505
00:24:06,520 --> 00:24:08,639
Speaker 2: the table. When I throw out these names, and I

506
00:24:08,680 --> 00:24:11,639
Speaker 2: don't casually throw them out, you know them, jay Z,

507
00:24:12,440 --> 00:24:16,080
Speaker 2: you know her, Rihanna, you know him, Kanye West, you

508
00:24:16,119 --> 00:24:20,960
Speaker 2: know him, Travis Scott, Future, Turned One Savage. These names

509
00:24:20,960 --> 00:24:24,280
Speaker 2: are important in our interestry and they become iconic. The

510
00:24:24,359 --> 00:24:28,199
Speaker 2: things that Bennie Pugh has done behind the scenes are iconic.

511
00:24:28,520 --> 00:24:30,359
Speaker 2: That's why it's important if you want to pick up

512
00:24:30,400 --> 00:24:33,120
Speaker 2: a great reader. It's not number one on Amazon by accident.

513
00:24:33,280 --> 00:24:36,240
Speaker 2: It's number one on Amazon because it's a necessary read.

514
00:24:36,359 --> 00:24:39,280
Speaker 2: It's a necessary motivational tool. It's a necessary book that

515
00:24:39,320 --> 00:24:42,280
Speaker 2: will enable you to change your life because we all

516
00:24:42,320 --> 00:24:44,760
Speaker 2: have dark sides in our life, and that dark side

517
00:24:44,840 --> 00:24:48,359
Speaker 2: is turned by unknown, and unknown should never stop you

518
00:24:48,400 --> 00:24:50,840
Speaker 2: from reaching your dreams being a peer. As we close

519
00:24:50,920 --> 00:24:55,000
Speaker 2: this interview, the reason you worked, you wrote on Impact, was.

520
00:24:54,960 --> 00:24:59,440
Speaker 4: Why I was near death car accident and head a

521
00:24:59,520 --> 00:25:02,480
Speaker 4: treated ninety miles an hour as a passenger. I sustained

522
00:25:02,480 --> 00:25:05,840
Speaker 4: the level two concussion l three to zero four vertebrate fracture,

523
00:25:05,920 --> 00:25:09,040
Speaker 4: bulging disc in my back, lacerated liver which led me

524
00:25:09,160 --> 00:25:11,960
Speaker 4: to lose half my blood supply, and we hit the

525
00:25:12,000 --> 00:25:15,119
Speaker 4: tree so hard that has severed two feet of my

526
00:25:15,200 --> 00:25:18,520
Speaker 4: small intestine. And in that moment, God put a book

527
00:25:18,520 --> 00:25:21,640
Speaker 4: inside me call on Impact. An Impact is an acronym

528
00:25:21,720 --> 00:25:25,800
Speaker 4: that stands for intuition, mastery, pivot, authenticity, connection, and teamwork.

529
00:25:26,200 --> 00:25:27,720
Speaker 3: Those are the pillars of my life.

530
00:25:27,800 --> 00:25:30,119
Speaker 4: And at the end of each chapter, I put together

531
00:25:30,600 --> 00:25:34,960
Speaker 4: a hit list of takeaways from the chapter that people

532
00:25:34,960 --> 00:25:37,520
Speaker 4: can subscribe to. And at the end of the day,

533
00:25:37,560 --> 00:25:39,760
Speaker 4: I feel that I can meet everyone and where they're

534
00:25:39,800 --> 00:25:42,680
Speaker 4: at because you know, I'm gone from intern to CEO,

535
00:25:43,000 --> 00:25:45,560
Speaker 4: So I feel that I'm the person that you can

536
00:25:45,600 --> 00:25:49,000
Speaker 4: relate to and also guess what you can learn from

537
00:25:49,080 --> 00:25:50,879
Speaker 4: just because I've been where you are.

538
00:25:51,440 --> 00:25:53,680
Speaker 2: My man, Benny, people, thank you for coming on money

539
00:25:53,720 --> 00:25:55,080
Speaker 2: making a conversation master class.

540
00:25:55,359 --> 00:25:56,600
Speaker 1: Let's keep this book number one.

541
00:25:56,640 --> 00:25:59,440
Speaker 3: Okay, let's do it, brother, I love it.

542
00:26:00,040 --> 00:26:01,120
Speaker 1: You zoom all right,