WEBVTT - Breaking Down Retail Sales and Higher for Longer Rates

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news.

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<v Speaker 2>This is the Bloomberg Surveillance Podcast. I'm Tom Keene along

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<v Speaker 2>with Paul Sweeney. Join us each day for insight from

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<v Speaker 2>the best in economics, finance, investment, and international relations. You

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<v Speaker 2>can also watch the show live on YouTube. Visit the

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<v Speaker 2>Bloomberg Podcast channel on YouTube to see the show weekday

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<v Speaker 2>mornings from seven to ten am Eastern from our global

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<v Speaker 2>headquarters in New York City. Subscribe to the podcast on Apple, Spotify,

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<v Speaker 2>or anywhere else you listen and always I'm Bloomberg Radio,

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<v Speaker 2>the Bloomberg Terminal, and the Bloomberg Business App. Jeffrey Rosenberg

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<v Speaker 2>joins us now with Blackrock, and it's not in a

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<v Speaker 2>FED day. We're all lathering about the FED, so Jeff,

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<v Speaker 2>we're not going there right now. Jeff, what are you

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<v Speaker 2>doing in a system system systematic bond portfolio, a mixed

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<v Speaker 2>multisector bond portfolio when spreads are priced to perfection? What

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<v Speaker 2>does your action plan is? Do you adjust into the

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<v Speaker 2>second half?

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<v Speaker 3>Yeah, it's a great question, Tom, because you know, spreads

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<v Speaker 3>are not particularly attractive. You know, we're at or through

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<v Speaker 3>mid cycle tights, so there's not a lot of kind

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<v Speaker 3>of anticipation of price performance from spread compression here and

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<v Speaker 3>so generally it's a more defensive positioning because you've got

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<v Speaker 3>more downside than upside. But your upside is basically the carry,

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<v Speaker 3>and the carry is attractive mostly for the total yield,

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<v Speaker 3>less for the spread. You know, So we've been allocating

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<v Speaker 3>you know, less than we would otherwise be to the

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<v Speaker 3>lower end of high yield. There's a bit of a

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<v Speaker 3>different story there, and a bifurcation, really big bifurcation kind

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<v Speaker 3>of mirrors the bifurcation that we see between say, you know,

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<v Speaker 3>small caps large caps in the equity world, and that

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<v Speaker 3>bifurcation is kind of double be's to triple c's. That's

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<v Speaker 3>where you really see a very different part.

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<v Speaker 2>Of the market.

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<v Speaker 3>So you got to play a lot more defense in

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<v Speaker 3>that part of the market. It is pricing appropriately for

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<v Speaker 3>the default risk aggregate. The default risks are very low,

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<v Speaker 3>so we feel pretty good about the spread exposure that

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<v Speaker 3>we're taking. We think you can take that spread exposure.

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<v Speaker 3>But again you got to think about that as as

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<v Speaker 3>carry and not price appreciation.

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<v Speaker 2>Paul Sween the here it is the Bloomberg Total Return Fund,

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<v Speaker 2>the old Lehman Index, Bloomberg has it now. It's definitive

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<v Speaker 2>a breakout price up, yield down. I got a little

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<v Speaker 2>better price performance and the total return index exactly.

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<v Speaker 4>Tom Jeffery got his master's in computational financier.

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<v Speaker 2>Curdie Curdie Melon.

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<v Speaker 4>I mean, that's meth right.

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<v Speaker 2>He sat there one day and he looked at Tepper

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<v Speaker 2>and he said, should I go robots or Temper? And

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<v Speaker 2>he went Temper. He went Tepperate.

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<v Speaker 4>I mean, who doesn't computation finance MC Carnegie mellon way

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<v Speaker 4>too much? Meth so, Jeffrey, Tom was calling out earlier

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<v Speaker 4>today he noticed that the Home Depot comes to the

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<v Speaker 4>market with a ten billion dollar debt offering. They had

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<v Speaker 4>forty seven billion dollars in demand. Talk to us about

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<v Speaker 4>the investment grade market. People are just dying to get

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<v Speaker 4>paper and get yield. Is that kind of where you

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<v Speaker 4>take away from a deal like Home Depot.

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<v Speaker 2>Yeah.

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<v Speaker 3>I mean if you look in the credit markets, and

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<v Speaker 3>I talked about, you know, probably the weakest part of

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<v Speaker 3>the public credit markets, which is kind of triple C

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<v Speaker 3>part of high yield, But if you talk about investment grade,

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<v Speaker 3>it's a very different story. And really again this mirrors

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<v Speaker 3>this kind of small cap large cap story in terms

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<v Speaker 3>of what company's interest rates sensitivity is. Right, A lot

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<v Speaker 3>of questions about, you know, where is the bite of

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<v Speaker 3>higher interest rates being felt, and it is really this

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<v Speaker 3>kind of bifurcation that we're seeing, and the investment grade

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<v Speaker 3>side is really well prepared and well positioned. Partly that

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<v Speaker 3>was because we had such a long peer period of

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<v Speaker 3>zero and low interest rates that allowed companies to really

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<v Speaker 3>fortify their balance sheets extend debt maturities. Most of the

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<v Speaker 3>investment grade cap stack is in fixed rate debt with

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<v Speaker 3>long maturities, and so you're seeing very strong interest coverage

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<v Speaker 3>performance even in an environment where you'd expect some degradation

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<v Speaker 3>given the increase in interest rates, and there's just not

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<v Speaker 3>that much rollover that's happening. So the fundamental side of

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<v Speaker 3>investment grade credit risk is very supportive. You have a

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<v Speaker 3>tremendous amount of demand and you haven't had an incentive

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<v Speaker 3>and this is the first case in a very long time,

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<v Speaker 3>you haven't had an incentive for issuers to kind of

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<v Speaker 3>front run or front load I should say front load.

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<v Speaker 3>They're refinancing. What they're doing is they're pushing it out

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<v Speaker 3>obviously because the coupons that they have on their balance

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<v Speaker 3>sheets are the lowest ones that they're going to have have,

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<v Speaker 3>So it's reducing the amount of kind of rollover issuance

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<v Speaker 3>that you would otherwise have. And so when you see

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<v Speaker 3>these new issues come to market, there's just there's just

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<v Speaker 3>a lot more demand for them. As you're highlighting in

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<v Speaker 3>the some debot case.

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<v Speaker 2>John Templeton years ago, there will be a shortage of bonds.

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<v Speaker 2>You say, demands insane. Paul correctly brings up home depot

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<v Speaker 2>where we had one hundred I can't remember now, we

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<v Speaker 2>had like a one hundred and thirty seven b pick

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<v Speaker 2>up in the forty year yield from what was expected,

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<v Speaker 2>a lower yield, a more attractive return because of demand.

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<v Speaker 2>Jeff Rosenberg, is there a shortage of bills, notes and bonds?

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<v Speaker 3>Well, Tom, we got to be a little careful about

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<v Speaker 3>about that, because you know, we're going to switch the

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<v Speaker 3>lens from corporate issuance, where balance sheets have been you know, strengthened,

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<v Speaker 3>they've extended debt maturities, they've been relatively conservative, specially on

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<v Speaker 3>the investment grade side, and then flip the lens to

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<v Speaker 3>the government side, US treasure issuance. We have a very

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<v Speaker 3>different picture, and obviously that's the fiscal debate, the unsustainability

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<v Speaker 3>of fiscal policy, the increasing amount that the private sector

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<v Speaker 3>will have to fund that issuance, and the eventual raising

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<v Speaker 3>of treasury coupon sizes you know, been hanging out kind

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<v Speaker 3>of in bills here, But we're going to have some

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<v Speaker 3>pressure eventually. We think that pressure will show up in

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<v Speaker 3>the back end, and it's not going to be a

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<v Speaker 3>case of too little supply. It's going to be a

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<v Speaker 3>case of the markets having to digest ever increasing amounts

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<v Speaker 3>of supply, and that we think, you know, is going

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<v Speaker 3>to end up being a pricing story for the back

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<v Speaker 3>end of the curve. So it's going to be a

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<v Speaker 3>different story than what you're talking about here for the

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<v Speaker 3>investment grade market.

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<v Speaker 2>And Jeff, the next time you're on, I want to

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<v Speaker 2>talk about medig Lean and Miller, who at your Carnegie

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<v Speaker 2>Mellon invented how we think about capital structure. But just

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<v Speaker 2>simply to say, are we going to see new corporate

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<v Speaker 2>bondation wins like what home Depot did yesterday? Yes, this

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<v Speaker 2>week looks like a thirty billion dollar week. Is one

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<v Speaker 2>of the reports from Bloomberg.

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<v Speaker 3>Yeah, I mean in terms of optimal debt structure. I think,

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<v Speaker 3>you know, particularly again on the investment grade side, a

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<v Speaker 3>lot of companies you know, got to the right point

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<v Speaker 3>given the prior interest rate tax regime. Another thing that

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<v Speaker 3>we're going to talk about here, you know, as we

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<v Speaker 3>moved through the election and the fiscal policy debate is

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<v Speaker 3>corporate taxes. And you know, it's the proper tax rate

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<v Speaker 3>and the deductibility of interest, you know, and and and

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<v Speaker 3>there were some changes in the tax code that limited

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<v Speaker 3>the deductibility for highly leveraged firms. That changes the optimal

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<v Speaker 3>default point. But for investment grade companies, as you see

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<v Speaker 3>that tax rate goes up, you know, you may see

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<v Speaker 3>you know, some more attractiveness in terms of issue ins

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<v Speaker 3>and that can shift how much issuance we're getting.

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<v Speaker 2>Are that tax we're out of Jeff Rosenberg never enough

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<v Speaker 2>time with Blackrock, thank you. We have in the studios

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<v Speaker 2>the number one voice and retail and we're gonna go

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<v Speaker 2>to luxury because that's what's out there.

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<v Speaker 4>And Tom another CJ.

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<v Speaker 2>Lawrence, Yeah, I know, she's gifted. I mean, she's gifted.

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<v Speaker 1>C J.

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<v Speaker 2>Lawrence and all that. Dan, I'm gonna cut to the chase.

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<v Speaker 2>The Lewis Viewton store at fifty seventh Street in Fifth

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<v Speaker 2>Avenue is a gorgeous modern white glass store of windows

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<v Speaker 2>that I can't afford our No wants to bulldoze it

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<v Speaker 2>and build a new building. Five people have said why why?

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<v Speaker 1>The reason why companies, especially luxury companies, reinvest because the

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<v Speaker 1>ante keeps going up and you have to be able

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<v Speaker 1>to give new experiences to that luxury consumers that they'll

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<v Speaker 1>pay those dollars for those luxury items. Look what he's

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<v Speaker 1>got across the street. He spent a fortune on Tiffany.

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<v Speaker 1>The Louis Vuitton store hasn't been touched in years. Right,

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<v Speaker 1>if he needs to be have another brand that is

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<v Speaker 1>on the same part you have to invest.

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<v Speaker 2>Is luxury the AI we don't talk about. I'm looking

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<v Speaker 2>at Aermez's estimated forward pe. It comes down Paul to

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<v Speaker 2>forty seven times earnings. I mean, help me here with

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<v Speaker 2>the effervescence of the luxury business.

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<v Speaker 1>Is it in Nvidia like it feels like it is

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<v Speaker 1>for one reason, the creative products that they have, but

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<v Speaker 1>the continued expanding customer base. Baby boomers, one of the

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<v Speaker 1>wealthiest generations, is passing down that wealth to millennials. You

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<v Speaker 1>look at the Chinese consumer and see what's.

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<v Speaker 2>China doing right now? It's a bloom bloom. I know

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<v Speaker 2>you're the only one I know optimistic on.

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<v Speaker 1>China now, not optimistic on it. You were still having

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<v Speaker 1>very cautious trends out of China where the Chinese are spending,

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<v Speaker 1>or within China or within other local Asia regions. Not

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<v Speaker 1>seeing a return really to Europe. You're not seeing a

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<v Speaker 1>return to the US.

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<v Speaker 4>Yeah, I see that when I walk walk to Penn

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<v Speaker 4>Station every day. I don't see them on Fifth anyone.

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<v Speaker 2>So if you're gonna walk to Penn Station today to

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<v Speaker 2>sit on this chair, you're are you taking this Korski home? Yeah?

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<v Speaker 2>I might have to.

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<v Speaker 4>I might be going to Hoboken today. Little problems with

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<v Speaker 4>Penn Station here today, Dana, talk to us about the

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<v Speaker 4>US consumer. Here, we got some retail sales numbers say

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<v Speaker 4>a little bit weaker than forecast. Talk to us about

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<v Speaker 4>I hear there's a bifurcation in the marketplace with the consumer.

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<v Speaker 1>So overall I call the US consumer and today's numbers

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<v Speaker 1>definitely highlight it squishy. We have a squishy US consumer,

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<v Speaker 1>and frankly, it's every income level where we've seen a

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<v Speaker 1>moderation and spend and we've seen that trade down. Look

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<v Speaker 1>where the big sales increases are coming. Same store sales

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<v Speaker 1>increases of better than three percent at the off pricers

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<v Speaker 1>like TJX Ross Stores Burlington, they're getting the benefit of

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<v Speaker 1>the trade down. And you take a look at the

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<v Speaker 1>discounters they're getting that too. But overall, luxury sales are moderating.

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<v Speaker 1>If you have newness and new trends, it's working.

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<v Speaker 2>Tom.

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<v Speaker 1>You're gonna like this wide leg denim jeans. The wider,

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<v Speaker 1>the better, and that's the trend out there.

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<v Speaker 4>Got better than skinny jeans.

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<v Speaker 2>We go to surveillance, Fashion Icon and Lisa Mattel. Lisa,

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<v Speaker 2>we're going to see you in wye jeans.

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<v Speaker 5>Correct. I was told by my daughter that I am

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<v Speaker 5>not cool because I wear skinny jeans. I have to

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<v Speaker 5>go with the wide leg jeans in today.

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<v Speaker 2>See what you learn on surveillance, rich make the single

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<v Speaker 2>best idea with data and and and Lisa today, Paul continue,

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<v Speaker 2>So if.

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<v Speaker 4>I look at a Walmart, for example, what am I

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<v Speaker 4>seeing at the Walmart basket? What's in a Walmart basket

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<v Speaker 4>these days? Is it more essentials? Let's don't discretion.

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<v Speaker 1>So think about what Walmart is. Nearly sixty percent of

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<v Speaker 1>their business is grocery. Wow, so you're getting grocery in

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<v Speaker 1>there plus the other merchandise, and it's a combination of both.

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<v Speaker 1>And you're seeing consumers today, even with essentials, they're trading

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<v Speaker 1>down to private label. I've heard about the pet stores recently.

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<v Speaker 1>We're consumers for their pets. They're trading down to private

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<v Speaker 1>label goods for their pets.

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<v Speaker 2>Even we'll talk about single best idea, but I want

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<v Speaker 2>to talk about the big money that everybody that follows

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<v Speaker 2>surveillance follows with luxury. I remember, I think it was

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<v Speaker 2>Laura Piano. It was like a billion dollar transaction. It

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<v Speaker 2>changed the industry. This is years and years ago. Todds

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<v Speaker 2>of Italy, which I would say is pretty conventional brand,

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<v Speaker 2>spend over four hundred million dollars on a shoe brand

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<v Speaker 2>nobody knows in America Roger Vivier. Explain why someone spent

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<v Speaker 2>four hundred million dollars on a shoe that basically no

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<v Speaker 2>one knows in America.

0:12:36.080 --> 0:12:39.920
<v Speaker 1>Because what they see is the opportunity and acquire Roger Vivier.

0:12:40.320 --> 0:12:43.280
<v Speaker 1>They feel that they have the creative talent to enhance

0:12:43.320 --> 0:12:47.120
<v Speaker 1>the brand, open physical stores and distribution and make it

0:12:47.160 --> 0:12:50.280
<v Speaker 1>a global brand. And they feel that their insights into

0:12:50.360 --> 0:12:53.640
<v Speaker 1>the global customer will help drive that brand. When you

0:12:53.679 --> 0:12:57.000
<v Speaker 1>think of brands that are smaller that where can you grow?

0:12:57.280 --> 0:13:00.880
<v Speaker 1>I mean, I think one of LVMH's most significant transactions

0:13:00.880 --> 0:13:03.600
<v Speaker 1>of the past few years has to be Tiffany. And

0:13:03.640 --> 0:13:04.840
<v Speaker 1>look how they're reinventing.

0:13:05.080 --> 0:13:06.160
<v Speaker 2>Is that working for them?

0:13:06.320 --> 0:13:10.040
<v Speaker 1>Yes, they're getting more profit out of Tiffany. It's catering

0:13:10.080 --> 0:13:13.440
<v Speaker 1>to a younger customer. Now they're modernizing and updating the

0:13:13.480 --> 0:13:16.480
<v Speaker 1>stores and capturing a wider customer base.

0:13:17.160 --> 0:13:18.439
<v Speaker 2>Tom Roger Vivier.

0:13:18.559 --> 0:13:19.800
<v Speaker 4>It's on East sixtieth Street.

0:13:20.600 --> 0:13:21.920
<v Speaker 5>Can go there and check it out today.

0:13:22.040 --> 0:13:25.640
<v Speaker 2>Yes, she was there yesterday. It's why I brought it.

0:13:25.679 --> 0:13:28.360
<v Speaker 2>Is it promotional right now? Now? I walked in the

0:13:28.400 --> 0:13:31.760
<v Speaker 2>door and said, I'm saving you money? And is luxury

0:13:31.840 --> 0:13:32.960
<v Speaker 2>promotional right now?

0:13:33.000 --> 0:13:33.080
<v Speaker 5>Now?

0:13:33.320 --> 0:13:36.920
<v Speaker 1>Inventory levels are lean for luxury. It's not promotional. The

0:13:37.080 --> 0:13:40.040
<v Speaker 1>changes you have one of them raising prices like Chanelle.

0:13:40.200 --> 0:13:43.800
<v Speaker 1>The others are holding and they're working on newness in

0:13:43.880 --> 0:13:44.800
<v Speaker 1>order to drive demand.

0:13:45.440 --> 0:13:46.920
<v Speaker 2>I don't have it in front of me. I'm sorry,

0:13:46.960 --> 0:13:49.760
<v Speaker 2>I'm not brief done it but Dana Telsey, did Chanelle

0:13:49.800 --> 0:13:51.520
<v Speaker 2>just throw somebody out on the street and they're going

0:13:51.600 --> 0:13:55.239
<v Speaker 2>to bring in somebody new for design and all that looks.

0:13:54.960 --> 0:13:58.439
<v Speaker 1>Like someone new is coming for over thirty years. No,

0:13:58.800 --> 0:13:59.400
<v Speaker 1>it is not me.

0:14:00.400 --> 0:14:02.800
<v Speaker 2>What does Chanelle need to do to recapture what they have?

0:14:03.440 --> 0:14:05.200
<v Speaker 1>I mean, they're doing pretty well in terms of the

0:14:05.240 --> 0:14:09.199
<v Speaker 1>gains they had, but I think overall the continued modernization

0:14:09.360 --> 0:14:13.000
<v Speaker 1>and cut out the big price increases. They're not our mes. Yes,

0:14:13.040 --> 0:14:15.920
<v Speaker 1>they're a luxury brand, but you can't go to the

0:14:15.960 --> 0:14:17.079
<v Speaker 1>ilk of something.

0:14:17.720 --> 0:14:20.520
<v Speaker 2>And Valentine and all the other outrageously expensive ones are

0:14:20.560 --> 0:14:21.800
<v Speaker 2>all going to pull back prices.

0:14:22.040 --> 0:14:24.840
<v Speaker 1>No, they're not pulling back prices. They're at the right level.

0:14:25.160 --> 0:14:28.280
<v Speaker 1>Chanelle one higher than everybody else trying to capture a

0:14:28.320 --> 0:14:30.680
<v Speaker 1>mez and our mez is in a different league than anybody.

0:14:31.120 --> 0:14:33.960
<v Speaker 4>I didn't know that single best idea anybody talking to

0:14:33.960 --> 0:14:35.200
<v Speaker 4>your clients about this the target.

0:14:36.560 --> 0:14:38.960
<v Speaker 1>There's a couple that we're talking about Bathroom body Works

0:14:39.000 --> 0:14:41.160
<v Speaker 1>and the inflection point to growth in the second half

0:14:41.200 --> 0:14:43.880
<v Speaker 1>of the year. We're talking about t j X and

0:14:43.920 --> 0:14:48.200
<v Speaker 1>the continued drum beat of increasing market share and increasing gains.

0:14:48.600 --> 0:14:52.200
<v Speaker 1>We're talking about Costco because of the market share at gains.

0:14:52.480 --> 0:14:54.040
<v Speaker 1>And we're also you know, we're talking about you talked

0:14:54.040 --> 0:14:55.800
<v Speaker 1>about Denim Jean's, We're talking about Levi's.

0:15:00.600 --> 0:15:02.920
<v Speaker 2>You're in San Francisco right now saying we got to

0:15:02.920 --> 0:15:04.480
<v Speaker 2>go why jeans for Lisa Matail?

0:15:04.640 --> 0:15:07.360
<v Speaker 1>Yeah, and it's working. Not only are they doing wide

0:15:07.400 --> 0:15:10.200
<v Speaker 1>legs for Lisa, but take a look at their wholesale

0:15:10.280 --> 0:15:14.200
<v Speaker 1>business where they've strengthened the distribution channels that they're going through.

0:15:14.400 --> 0:15:17.680
<v Speaker 1>They're doing outfitting top to bottom with lifestyle, buy a

0:15:17.760 --> 0:15:20.720
<v Speaker 1>shirt and buy the Janes, not just one, and they're

0:15:20.760 --> 0:15:22.640
<v Speaker 1>capturing more of the women's customer.

0:15:23.080 --> 0:15:27.720
<v Speaker 2>And finally, the miracle that is Abercranbrie and Fitch. Are

0:15:27.760 --> 0:15:31.800
<v Speaker 2>you kidding me? How did they? I mean it's like GameStop?

0:15:32.200 --> 0:15:34.920
<v Speaker 2>How did they do? And this is legit? How Dana

0:15:35.000 --> 0:15:38.440
<v Speaker 2>Telsey over on Fifth Avenue they had Hunky Boy out

0:15:38.520 --> 0:15:41.520
<v Speaker 2>in the street lined up. That all went away. Then

0:15:41.600 --> 0:15:42.600
<v Speaker 2>what's happened doubled?

0:15:42.640 --> 0:15:45.960
<v Speaker 1>Then what happened? Fran Horowitz came in as CEO she

0:15:46.160 --> 0:15:50.080
<v Speaker 1>was there since twenty fourteen. Promoted to CEO. COVID gave

0:15:50.080 --> 0:15:52.800
<v Speaker 1>her the time to assess data the store wasn't working.

0:15:53.160 --> 0:15:53.720
<v Speaker 2>What do we do?

0:15:54.120 --> 0:15:56.760
<v Speaker 1>She took a look at where she wanted her customer

0:15:56.800 --> 0:15:59.040
<v Speaker 1>to be twenty five to thirty five? What do you

0:15:59.080 --> 0:16:01.920
<v Speaker 1>need to give them? Outfits not items? Where do you

0:16:01.960 --> 0:16:05.760
<v Speaker 1>need to sell it in stores that are inviting? Took

0:16:05.760 --> 0:16:09.280
<v Speaker 1>away the fragrance, turned up the lights and now you

0:16:09.280 --> 0:16:12.040
<v Speaker 1>can buy outfits and you wouldn't know it's the Abercrombie

0:16:12.080 --> 0:16:12.440
<v Speaker 1>the past.

0:16:12.560 --> 0:16:16.760
<v Speaker 2>One final question, No, no, I'm just amazed by one

0:16:16.800 --> 0:16:19.760
<v Speaker 2>final question. I think it's supportant for our Boston audience,

0:16:19.800 --> 0:16:23.040
<v Speaker 2>good morning, But across this nation? What is the pixie

0:16:23.120 --> 0:16:27.640
<v Speaker 2>doest of TJX? How did they execute where so many

0:16:27.680 --> 0:16:28.400
<v Speaker 2>others failed?

0:16:28.760 --> 0:16:29.200
<v Speaker 3>You know what?

0:16:29.480 --> 0:16:32.760
<v Speaker 1>They're people. They have the tenure of talent that have

0:16:32.880 --> 0:16:37.000
<v Speaker 1>relationships with brands and merchants that they're able to assort

0:16:37.040 --> 0:16:41.880
<v Speaker 1>the store better than others, capturing a wide price price assortment,

0:16:42.240 --> 0:16:46.200
<v Speaker 1>capturing better brands and a value and opening compelling stores

0:16:46.240 --> 0:16:47.080
<v Speaker 1>in great locations.

0:16:47.160 --> 0:16:50.000
<v Speaker 2>What are the department stores that your heritage, your heart

0:16:50.040 --> 0:16:51.560
<v Speaker 2>and soul is Bergdorf? Goodman?

0:16:51.600 --> 0:16:52.320
<v Speaker 1>Is it?

0:16:52.360 --> 0:16:54.320
<v Speaker 2>Is it around in five years?

0:16:54.440 --> 0:16:56.320
<v Speaker 1>I think Bergdorf will be around in five years. I

0:16:56.360 --> 0:16:57.760
<v Speaker 1>don't know who's going to own it. But I think

0:16:57.800 --> 0:16:59.080
<v Speaker 1>it'll be around in five years.

0:16:59.480 --> 0:17:01.680
<v Speaker 2>Do we still want to shop at department stores or

0:17:01.760 --> 0:17:04.000
<v Speaker 2>we you know, is is Lisa going to be over

0:17:04.080 --> 0:17:06.000
<v Speaker 2>at whatever? It's vivier today?

0:17:06.560 --> 0:17:09.160
<v Speaker 1>You need new life to be breathed into the department

0:17:09.200 --> 0:17:10.919
<v Speaker 1>stores because otherwise, what would you do?

0:17:11.119 --> 0:17:13.639
<v Speaker 2>What would you do to your burg Lisa put the

0:17:13.680 --> 0:17:18.119
<v Speaker 2>windows back on Fifth Avenue? That was Daylight, our original.

0:17:19.119 --> 0:17:22.080
<v Speaker 1>On Fifth Avenue? Burgdorfs has What would you do to Burgdorf?

0:17:22.680 --> 0:17:25.040
<v Speaker 1>I mean to Burgdorfs, I'd almost take a look at

0:17:25.080 --> 0:17:29.280
<v Speaker 1>my customer base, invite them in capturing that younger customer base.

0:17:29.560 --> 0:17:32.639
<v Speaker 1>Have events in the store and see what exclusives and

0:17:32.720 --> 0:17:35.880
<v Speaker 1>limited collections designers can give so that you can only

0:17:35.880 --> 0:17:36.760
<v Speaker 1>get it at Burgdorfs.

0:17:36.800 --> 0:17:38.560
<v Speaker 2>Would I know by them.

0:17:38.440 --> 0:17:40.360
<v Speaker 1>That's what it feels like. Would be the one look

0:17:40.359 --> 0:17:42.760
<v Speaker 1>at lots of Mauritane in Paris. If you visit a

0:17:42.800 --> 0:17:46.000
<v Speaker 1>lost of Mauritane in Paris, We're going to it's beautiful.

0:17:46.119 --> 0:17:48.679
<v Speaker 2>Absolutely, We're taking the show to Paris in the fall.

0:17:48.720 --> 0:17:49.240
<v Speaker 1>I'll join you.

0:17:49.400 --> 0:17:52.280
<v Speaker 2>proNT right at the top of front on the old restaurant.

0:17:51.800 --> 0:17:52.400
<v Speaker 5>Which is unning.

0:17:53.160 --> 0:17:53.920
<v Speaker 1>Yes, it's done.

0:17:54.080 --> 0:17:57.040
<v Speaker 2>Kill that. Don't use clothes. I mean, all the kids, Lisa,

0:17:57.440 --> 0:17:59.200
<v Speaker 2>they want to go to you. They don't want to

0:17:59.240 --> 0:18:02.440
<v Speaker 2>go to or whatever. They want to go to hand

0:18:02.440 --> 0:18:03.360
<v Speaker 2>me down store.

0:18:03.240 --> 0:18:06.400
<v Speaker 5>The consignment shops because you can get the great deal,

0:18:06.440 --> 0:18:08.879
<v Speaker 5>the great brands for a lower price and old is

0:18:08.920 --> 0:18:09.920
<v Speaker 5>new again. There you go.

0:18:10.400 --> 0:18:12.240
<v Speaker 2>Okay, Dana Telsea, thank you so much.

0:18:12.359 --> 0:18:12.639
<v Speaker 4>Thank you.

0:18:12.680 --> 0:18:16.600
<v Speaker 2>It's great. And if Paul said, what what Telsey Advisory

0:18:16.640 --> 0:18:18.800
<v Speaker 2>Group did? I remember the first day she came out,

0:18:18.800 --> 0:18:20.000
<v Speaker 2>I was like, yeah, you know whatever.

0:18:20.160 --> 0:18:22.119
<v Speaker 4>Well, it's interesting, Thomas. You know, there was a period

0:18:22.119 --> 0:18:24.200
<v Speaker 4>of time, maybe fifteen years ago where a lot of

0:18:24.240 --> 0:18:27.960
<v Speaker 4>animals left his cell side because they changed the business rules.

0:18:28.000 --> 0:18:29.960
<v Speaker 4>Elliot Spitzer all that with the investment banking took a

0:18:29.960 --> 0:18:31.359
<v Speaker 4>lot of the economics out of the business. Whole lot

0:18:31.359 --> 0:18:33.199
<v Speaker 4>of animals went to the cells, went to set up

0:18:33.200 --> 0:18:36.879
<v Speaker 4>their own shops. I'm talking dozens of ir number one animals.

0:18:37.040 --> 0:18:37.920
<v Speaker 2>Yes, I can.

0:18:37.680 --> 0:18:41.320
<v Speaker 4>Count three or four on my hand that are survived

0:18:41.320 --> 0:18:44.560
<v Speaker 4>and thrived. Dana's one of them surviving, yeah, and and

0:18:44.760 --> 0:18:47.680
<v Speaker 4>and thriving. You know, it's just it's a tough business.

0:18:47.760 --> 0:18:50.000
<v Speaker 2>You should see her do a channel check like in

0:18:50.040 --> 0:18:52.959
<v Speaker 2>your mess. Oh my god. The whole place that the

0:18:53.040 --> 0:18:55.600
<v Speaker 2>staff freezes comes in the door. They just.

0:18:57.240 --> 0:18:59.639
<v Speaker 4>Job their jobs, go to the malls and go to

0:18:59.720 --> 0:19:01.680
<v Speaker 4>store and I don't know, and they do that on

0:19:01.800 --> 0:19:03.119
<v Speaker 4>like that Friday after Thanksgiving.

0:19:03.240 --> 0:19:06.119
<v Speaker 2>It's seventy percent of our economy. Are you bullish on

0:19:06.200 --> 0:19:07.000
<v Speaker 2>retail quickly?

0:19:07.359 --> 0:19:07.600
<v Speaker 3>Yeah?

0:19:07.640 --> 0:19:11.000
<v Speaker 1>I think there's opportunities in retail. You know why singles

0:19:11.400 --> 0:19:14.040
<v Speaker 1>come on see? I mean it definitely is TJX. It's

0:19:14.040 --> 0:19:15.199
<v Speaker 1>going to keep moving higher.

0:19:15.560 --> 0:19:17.360
<v Speaker 2>Dana, thank you so much.

0:19:17.359 --> 0:19:18.280
<v Speaker 4>Just had a nice run.

0:19:21.400 --> 0:19:24.040
<v Speaker 2>This is a joy. It's a three hour conversation with

0:19:24.160 --> 0:19:27.560
<v Speaker 2>Russier Sharma with a book talked about what went wrong

0:19:27.640 --> 0:19:31.719
<v Speaker 2>with capitalism. Can't say enough about it. Hugely readable, like

0:19:31.760 --> 0:19:34.680
<v Speaker 2>all let's work you redefine the commodity super psycle years

0:19:34.720 --> 0:19:38.000
<v Speaker 2>ago holds court at the Rockefeller Foundation. It's been way

0:19:38.040 --> 0:19:40.879
<v Speaker 2>too long. Come back again. We'll do a two segment

0:19:41.200 --> 0:19:45.080
<v Speaker 2>interview to talk about fourteen other things. Megan Decai at

0:19:45.320 --> 0:19:50.160
<v Speaker 2>LSE has a definitive book on the success and failure

0:19:50.240 --> 0:19:55.959
<v Speaker 2>of Marxism called Marxist Revenge. The exploitation is still in

0:19:56.000 --> 0:19:58.080
<v Speaker 2>the air, and there's a lot of people out there

0:19:58.119 --> 0:20:02.800
<v Speaker 2>that feel with capitalism. What went wrong with capitalism is

0:20:02.840 --> 0:20:07.200
<v Speaker 2>an exploitation of so many within society. Is that where

0:20:07.240 --> 0:20:10.480
<v Speaker 2>we are today, back with MAGNETSI and Marx.

0:20:10.760 --> 0:20:13.440
<v Speaker 6>No Tom, I make exactly the opposite point in the book,

0:20:13.640 --> 0:20:16.359
<v Speaker 6>which is the fact that capitalism is no longer being

0:20:16.400 --> 0:20:19.080
<v Speaker 6>allowed to work. What we have today is a very

0:20:19.200 --> 0:20:23.040
<v Speaker 6>distorted form of capitalism. Capitalism at its core is supposed

0:20:23.040 --> 0:20:28.240
<v Speaker 6>to be pro competition, pro churn, pro creative destruction. Instead,

0:20:28.280 --> 0:20:31.399
<v Speaker 6>what we have today is a capitalism that is viewed

0:20:31.720 --> 0:20:34.960
<v Speaker 6>as being pro big business, pro incumbent. And what I

0:20:35.040 --> 0:20:37.600
<v Speaker 6>do in the book is to trace how over the

0:20:37.640 --> 0:20:41.919
<v Speaker 6>last one hundred years capitalism has been distorted systematically, decade

0:20:41.960 --> 0:20:44.639
<v Speaker 6>after decade. So in terms of what we have today

0:20:45.040 --> 0:20:48.760
<v Speaker 6>is in a way of socialized risk for everyone, most

0:20:48.760 --> 0:20:51.640
<v Speaker 6>gallingly for the rich, which Bernie Sanders of course called

0:20:51.680 --> 0:20:54.560
<v Speaker 6>socialism for the rich. But I think that it's socialized

0:20:54.640 --> 0:20:57.679
<v Speaker 6>risk across the spectrum. And so therefore we have a

0:20:57.760 --> 0:20:59.960
<v Speaker 6>very distorted form of capitalism. That's the thrust.

0:21:00.000 --> 0:21:03.680
<v Speaker 2>So if we have Trump Biden, let's assume that Biden

0:21:03.760 --> 0:21:07.000
<v Speaker 2>is going to continue the theme you're talking about, Can

0:21:07.080 --> 0:21:11.040
<v Speaker 2>Trump bring a second term Trump? Can he bring an

0:21:11.080 --> 0:21:13.680
<v Speaker 2>adjustment to a more constructive capitalism?

0:21:14.000 --> 0:21:17.320
<v Speaker 6>Well, Unfortunately, the evidence doesn't say so based on the

0:21:17.320 --> 0:21:19.520
<v Speaker 6>first term, because what did he do in the first term?

0:21:19.560 --> 0:21:22.520
<v Speaker 6>Some of the stuff that I think sounded very good,

0:21:22.560 --> 0:21:25.000
<v Speaker 6>like let's do deregulation in terms of the fact that

0:21:25.440 --> 0:21:30.200
<v Speaker 6>for every two for every regulation that we put in place,

0:21:30.280 --> 0:21:33.040
<v Speaker 6>let's withdraw to instead. By the end of the term,

0:21:33.280 --> 0:21:36.760
<v Speaker 6>Trump had instituted as many regulations as past precedents. As

0:21:36.760 --> 0:21:38.800
<v Speaker 6>I say in the book that one of the most

0:21:38.880 --> 0:21:43.440
<v Speaker 6>telling statistics is that over the last twenty years, America

0:21:44.080 --> 0:21:47.840
<v Speaker 6>has instituted three thousand new regulations a year. That's really

0:21:47.840 --> 0:21:51.840
<v Speaker 6>a huge increase, and it's withdrawn in total only twenty

0:21:51.960 --> 0:21:55.720
<v Speaker 6>regulations over twenty years. So this is a spectacular sort

0:21:55.760 --> 0:21:58.800
<v Speaker 6>of increase in the regulatory environment. But it's the suite

0:21:58.840 --> 0:22:01.040
<v Speaker 6>of government habits that as speak about in the book,

0:22:01.320 --> 0:22:04.280
<v Speaker 6>including the spending as a share of the economy, which

0:22:04.320 --> 0:22:07.800
<v Speaker 6>we all know about, the bailout culture, you know that

0:22:07.840 --> 0:22:09.760
<v Speaker 6>we speak about. So I think that you know, it's

0:22:09.760 --> 0:22:13.640
<v Speaker 6>the suite of government habits, the micromanagement of the business cycle.

0:22:14.560 --> 0:22:16.320
<v Speaker 6>And I think that that is what we need to

0:22:16.400 --> 0:22:19.320
<v Speaker 6>understand that what we have today is a very distorted

0:22:19.400 --> 0:22:22.760
<v Speaker 6>version of capitalism, very different from anything the founders had

0:22:22.800 --> 0:22:24.919
<v Speaker 6>in mind, and very different from even the kind of

0:22:24.960 --> 0:22:28.320
<v Speaker 6>capitalism that America practiced three or four decades ago.

0:22:28.800 --> 0:22:31.600
<v Speaker 4>Talk to us about protectionism, because it seems like the

0:22:31.760 --> 0:22:36.080
<v Speaker 4>US or the West versus China, whether that's it's broader

0:22:36.119 --> 0:22:39.480
<v Speaker 4>than just a technological cold work, seems like it's much

0:22:39.520 --> 0:22:40.960
<v Speaker 4>broader than that. How do you think about how the

0:22:41.000 --> 0:22:44.280
<v Speaker 4>West should deal with China these days?

0:22:44.560 --> 0:22:46.439
<v Speaker 6>Well, in terms of the West is doing what it is,

0:22:46.480 --> 0:22:49.800
<v Speaker 6>which is in terms of raising protectionist barriers and stuff

0:22:49.800 --> 0:22:51.480
<v Speaker 6>like that. But I think that the bigger problem I

0:22:51.480 --> 0:22:54.679
<v Speaker 6>have with the Biden administration is that they're invoking some

0:22:54.760 --> 0:22:57.960
<v Speaker 6>of China's bad habits, including, you know, having an industrial

0:22:57.960 --> 0:23:01.240
<v Speaker 6>policy now, and I feel that this misunderstanding of what's

0:23:01.240 --> 0:23:04.159
<v Speaker 6>succeeded in China, and also the fact that we you know,

0:23:04.200 --> 0:23:07.480
<v Speaker 6>we are once again spending more government money on stuff

0:23:07.480 --> 0:23:08.919
<v Speaker 6>we don't know whether it's going to work or not.

0:23:09.080 --> 0:23:12.879
<v Speaker 6>So we've had this massive stimulus, massive industrial policy. So

0:23:12.920 --> 0:23:14.879
<v Speaker 6>I feel that we know that we still are in

0:23:15.000 --> 0:23:17.680
<v Speaker 6>awe of China at a time when the Chinese growth

0:23:17.720 --> 0:23:20.119
<v Speaker 6>model has faded anyway. So that's what I find is

0:23:20.119 --> 0:23:23.280
<v Speaker 6>the great contradiction of the plan, and instead we are

0:23:23.560 --> 0:23:29.600
<v Speaker 6>wasting billions, if not trillions of dollars on allocating capital.

0:23:29.640 --> 0:23:32.399
<v Speaker 6>Once again, the government's involvement is just increasing with an

0:23:32.480 --> 0:23:35.720
<v Speaker 6>industrial policy. So what we have to as I keep saying,

0:23:35.760 --> 0:23:39.600
<v Speaker 6>is that it's like, whether it's because of China or

0:23:39.720 --> 0:23:43.119
<v Speaker 6>using that like excuse, it's become another reason for the

0:23:43.119 --> 0:23:45.000
<v Speaker 6>government to get more involved in the economy.

0:23:45.480 --> 0:23:49.679
<v Speaker 4>So, you know, you mentioned kind of the deficits in

0:23:49.720 --> 0:23:53.080
<v Speaker 4>it that I've been I'm sixty years old. I've been

0:23:53.080 --> 0:23:54.679
<v Speaker 4>hearing about that my whole life.

0:23:54.840 --> 0:23:57.800
<v Speaker 2>Right, is it a problem now? Is that an issue now? No?

0:23:57.880 --> 0:23:59.600
<v Speaker 6>I think that's a very relevant point. So therefore in

0:23:59.640 --> 0:24:02.399
<v Speaker 6>the book, I don't I show that that's not the

0:24:02.400 --> 0:24:04.960
<v Speaker 6>central problem that I'm focused on, because I know that

0:24:05.160 --> 0:24:07.919
<v Speaker 6>it's a lot like crying wolf, because you know, for

0:24:07.960 --> 0:24:09.880
<v Speaker 6>the last thirty to forty years, there's been so much

0:24:09.920 --> 0:24:12.920
<v Speaker 6>talk about this under Reagan, you know, like we switched

0:24:13.240 --> 0:24:19.399
<v Speaker 6>to deficit financing and through even though he did nothing

0:24:19.680 --> 0:24:22.280
<v Speaker 6>really to cut on spending. So I agree with you

0:24:22.320 --> 0:24:25.919
<v Speaker 6>that this is this book is not just about deficits

0:24:25.920 --> 0:24:28.320
<v Speaker 6>and debt. It's about the suite of government habits. It's

0:24:28.320 --> 0:24:31.440
<v Speaker 6>about the regulatory culture it's about the bailout culture which

0:24:31.480 --> 0:24:34.000
<v Speaker 6>has you know done. It's the micromanagement of the business cycle.

0:24:34.280 --> 0:24:37.280
<v Speaker 6>So it's much more than that. But yes, what's happened

0:24:37.280 --> 0:24:39.160
<v Speaker 6>now with the debt and deficits is that because it's

0:24:39.160 --> 0:24:42.280
<v Speaker 6>thinking is crept in that it doesn't matter. We have

0:24:42.320 --> 0:24:44.840
<v Speaker 6>now taken this to a different level. So now we're

0:24:44.920 --> 0:24:48.439
<v Speaker 6>running deficits of six percent of GDP in the middle

0:24:48.480 --> 0:24:51.720
<v Speaker 6>of a full employment economic recovery.

0:24:51.800 --> 0:24:54.119
<v Speaker 2>I'm going to bring this full circle with your career

0:24:54.119 --> 0:24:58.719
<v Speaker 2>at Morgan Stanley and over to Rockefeller International. On their website,

0:24:58.800 --> 0:25:02.000
<v Speaker 2>they have a memo of nineteen forty seven where the

0:25:02.119 --> 0:25:06.119
<v Speaker 2>Rockefeller family stepped up for India which was basically in

0:25:06.160 --> 0:25:14.680
<v Speaker 2>complete chaos in nineteen forty seven. We've had Rajan on

0:25:14.800 --> 0:25:18.680
<v Speaker 2>from Booth School, Chicago the day after the election in India. Now,

0:25:19.119 --> 0:25:22.080
<v Speaker 2>is this a new India where it's not only Modi

0:25:22.600 --> 0:25:26.000
<v Speaker 2>but Gandhi and the Congress Party can actually make it

0:25:26.359 --> 0:25:28.960
<v Speaker 2>a two party government? Is that what we've learned in

0:25:29.000 --> 0:25:29.840
<v Speaker 2>the Indian election?

0:25:30.000 --> 0:25:31.800
<v Speaker 6>Now, I think in the Indian election, what we've learned,

0:25:31.800 --> 0:25:36.080
<v Speaker 6>Tom is that India is very much a federal nation,

0:25:36.160 --> 0:25:37.960
<v Speaker 6>which is that the states have a lot of power.

0:25:38.359 --> 0:25:40.440
<v Speaker 6>I know we here like to simplify it a bit

0:25:40.480 --> 0:25:42.679
<v Speaker 6>by thinking about it as the center and Modi, but

0:25:42.760 --> 0:25:45.080
<v Speaker 6>even when Modi was in power, I think in India

0:25:45.119 --> 0:25:46.840
<v Speaker 6>the states have a lot of power, just like in

0:25:46.880 --> 0:25:49.720
<v Speaker 6>the United States a lot, and we sort of overplay

0:25:49.800 --> 0:25:53.560
<v Speaker 6>what the influence of the central government is and underappreciate

0:25:53.640 --> 0:25:55.720
<v Speaker 6>what the state governments in India do. So I think

0:25:55.720 --> 0:25:58.640
<v Speaker 6>that in India the big success story which could be

0:25:59.040 --> 0:26:02.200
<v Speaker 6>is one of compares to federalism, but different states of

0:26:02.280 --> 0:26:06.520
<v Speaker 6>competing with each other to get more investment, attract more jobs,

0:26:06.640 --> 0:26:09.800
<v Speaker 6>create more infrastructure. I think that is the real India

0:26:09.840 --> 0:26:10.840
<v Speaker 6>long term story is.

0:26:10.840 --> 0:26:13.400
<v Speaker 2>A Rockefeller International. Are you based in New York?

0:26:13.560 --> 0:26:16.040
<v Speaker 6>Yes, if you can come by more often, I'm very

0:26:16.040 --> 0:26:18.159
<v Speaker 6>happy to come by and speak about it currently. As

0:26:18.200 --> 0:26:21.040
<v Speaker 6>I said, my focus is obviously, you know, like on

0:26:21.080 --> 0:26:22.640
<v Speaker 6>the book, but happy to chat about anything.

0:26:22.760 --> 0:26:25.280
<v Speaker 2>No, of course, for sure. Sharma, thank you so much.

0:26:36.480 --> 0:26:39.040
<v Speaker 2>You did a look at the front pages around the world, Lisa.

0:26:39.400 --> 0:26:41.440
<v Speaker 2>You send me the list, which I've already forgotten because

0:26:41.440 --> 0:26:43.680
<v Speaker 2>I'm in a heat wave. But it was brilliant.

0:26:45.240 --> 0:26:45.399
<v Speaker 4>You know.

0:26:45.440 --> 0:26:46.879
<v Speaker 5>What I like to is that we always have this

0:26:46.960 --> 0:26:51.159
<v Speaker 5>conversation about colleges and the system and how much it costs.

0:26:51.160 --> 0:26:53.080
<v Speaker 5>So this one really So you remember when the University

0:26:53.080 --> 0:26:55.719
<v Speaker 5>of Arts in Philadelphia closed down, left all these kids

0:26:56.160 --> 0:26:57.080
<v Speaker 5>in limbo, which.

0:26:57.280 --> 0:26:58.280
<v Speaker 4>It's been around forever.

0:26:58.600 --> 0:26:59.920
<v Speaker 5>Yeah, like one hundred and fifty years.

0:27:00.160 --> 0:27:01.720
<v Speaker 4>Yeah, okay, I know this one.

0:27:01.840 --> 0:27:05.320
<v Speaker 5>Yeah, So so it left these kids. The problem was

0:27:05.400 --> 0:27:07.160
<v Speaker 5>that a lot of the colleges had already cut off

0:27:07.200 --> 0:27:09.520
<v Speaker 5>admissions for the fall, so these kids were left in limbo.

0:27:09.800 --> 0:27:12.199
<v Speaker 5>But it's not just you Art's I mean, enrollment is

0:27:12.320 --> 0:27:14.919
<v Speaker 5>falling enrollment causing other schools to close their door. But

0:27:15.000 --> 0:27:16.600
<v Speaker 5>this is the point I wanted to point out. This

0:27:16.640 --> 0:27:19.880
<v Speaker 5>is from the State Higher Education Executive Offices Association. They

0:27:19.880 --> 0:27:23.240
<v Speaker 5>say nationally, as many as half of students whose campus

0:27:23.320 --> 0:27:26.160
<v Speaker 5>is closed, they don't go back to school, and that's

0:27:26.200 --> 0:27:29.080
<v Speaker 5>a big problem. The others who do go, they lose

0:27:29.080 --> 0:27:31.719
<v Speaker 5>credits and then they wind up paying more money somewhere

0:27:31.720 --> 0:27:33.160
<v Speaker 5>else because they lost those credits.

0:27:33.200 --> 0:27:35.159
<v Speaker 2>They have to Yeah, they love the credit thing and

0:27:35.160 --> 0:27:38.080
<v Speaker 2>the family can do that they basically had to do with.

0:27:38.240 --> 0:27:40.280
<v Speaker 5>And you pay more, well you're paying more.

0:27:40.359 --> 0:27:44.160
<v Speaker 2>But there's there's a lot of schools that say that's

0:27:44.200 --> 0:27:45.879
<v Speaker 2>not We're not going to take that course. We're not

0:27:45.920 --> 0:27:49.320
<v Speaker 2>going to take that. This is a really important idea

0:27:49.480 --> 0:27:52.280
<v Speaker 2>of Paul, because there's such a focus, particularly on the

0:27:52.280 --> 0:27:56.119
<v Speaker 2>East Coast. Good Morning, East Coast on twelve schools or

0:27:56.119 --> 0:27:59.840
<v Speaker 2>maybe one hundred schools, and there's a zillion other schools

0:27:59.840 --> 0:28:01.920
<v Speaker 2>out They're going, Okay, how are we going to pay

0:28:01.920 --> 0:28:05.240
<v Speaker 2>for the faculty? I know, do we really need athletics.

0:28:05.720 --> 0:28:06.800
<v Speaker 2>There's a lot of that going on.

0:28:06.840 --> 0:28:09.840
<v Speaker 4>And if they don't have an endowment or big enough endowment,

0:28:09.880 --> 0:28:13.359
<v Speaker 4>they're just so dependent upon the tuition that they have.

0:28:13.600 --> 0:28:16.639
<v Speaker 2>Well that's a stick in Europe. The European schools are

0:28:16.680 --> 0:28:21.600
<v Speaker 2>basically broke, and so they want Americans badly. I mean,

0:28:21.640 --> 0:28:22.760
<v Speaker 2>that's I'm speaking.

0:28:23.000 --> 0:28:25.600
<v Speaker 4>You know, you said, you know, kids around here in

0:28:25.600 --> 0:28:28.160
<v Speaker 4>the Tristate are going down to the SEC schools that

0:28:28.400 --> 0:28:31.880
<v Speaker 4>you know, the Alabama's the LSUS because they'll pay full

0:28:32.200 --> 0:28:35.879
<v Speaker 4>out of state tuition and the states love that. So

0:28:36.480 --> 0:28:37.440
<v Speaker 4>that didn't happen in my day.

0:28:37.440 --> 0:28:41.600
<v Speaker 5>But anyway, now, Okay, so companies trying to get workers

0:28:41.640 --> 0:28:43.560
<v Speaker 5>back to the office. We've always been talking about this.

0:28:43.960 --> 0:28:46.600
<v Speaker 5>They've been offering free mails, yoga classes, all these kind

0:28:46.640 --> 0:28:49.600
<v Speaker 5>of things. Parties. Okay, but The new tactic is to

0:28:49.640 --> 0:28:51.720
<v Speaker 5>get workers back to the office by getting rid of

0:28:51.840 --> 0:28:55.360
<v Speaker 5>hot desking. I didn't understand what this was until to

0:28:55.400 --> 0:28:58.920
<v Speaker 5>rend the artic. It's a thing. It's when people share desks,

0:28:59.200 --> 0:29:01.120
<v Speaker 5>so you don't have a perms. You come into work

0:29:01.160 --> 0:29:02.840
<v Speaker 5>with let's say your laptop, and you have to find

0:29:02.880 --> 0:29:04.840
<v Speaker 5>a desk, and it's like this scramble and search for

0:29:04.880 --> 0:29:08.640
<v Speaker 5>a desk. It's sparking some hygiene concerns. People are saying

0:29:08.680 --> 0:29:10.760
<v Speaker 5>they don't like it. They have to wipe everything down.

0:29:11.120 --> 0:29:13.120
<v Speaker 5>They don't have their fancy chair, you know, they have

0:29:13.160 --> 0:29:15.960
<v Speaker 5>to search for a chair. So a lot of companies

0:29:16.000 --> 0:29:18.280
<v Speaker 5>are changing this. They're trying to give workers back that

0:29:18.440 --> 0:29:20.880
<v Speaker 5>permanent desk, you know with the family pictures and all

0:29:20.920 --> 0:29:22.880
<v Speaker 5>that kind of thing, to make them feel like it's

0:29:22.880 --> 0:29:23.360
<v Speaker 5>home again.

0:29:23.400 --> 0:29:27.160
<v Speaker 4>So it's kind of like the anti we work, you know, correct, Yeah, exactly, Okay,

0:29:27.200 --> 0:29:29.640
<v Speaker 4>so that we work. It works for a lot of companies.

0:29:29.840 --> 0:29:31.440
<v Speaker 4>You know a lot of companies that works great for it,

0:29:31.520 --> 0:29:33.960
<v Speaker 4>but for some other companies you need your own space.

0:29:34.400 --> 0:29:37.520
<v Speaker 2>I may I suggest that everybody's overthinking this and it's

0:29:37.680 --> 0:29:41.080
<v Speaker 2>just with the pandemic, there was no commute right and

0:29:41.200 --> 0:29:44.440
<v Speaker 2>that's where they're commute. Yeah, on behalf of all of

0:29:44.440 --> 0:29:49.960
<v Speaker 2>Bloomberg's surveillance. We're commuting pro exactly. We want to commute.

0:29:50.240 --> 0:29:53.880
<v Speaker 2>Good morning, Apple car Play and Android play in the

0:29:53.880 --> 0:29:58.760
<v Speaker 2>Bloomberg Business app. It's free for your commute. We'll make

0:29:58.840 --> 0:30:02.680
<v Speaker 2>your commute safe. Thank and better. Thank you for that promotion, Lisa.

0:30:02.760 --> 0:30:07.240
<v Speaker 5>Next, check all right, football's Christmas games on Netflix. How

0:30:07.320 --> 0:30:10.120
<v Speaker 5>much are these ads going for? Okay? This is according

0:30:10.160 --> 0:30:13.560
<v Speaker 5>to Adweek, five ad packages for pro footballs Christmas games

0:30:13.560 --> 0:30:17.520
<v Speaker 5>on Netflix will each cost at least five million dollars.

0:30:17.840 --> 0:30:20.160
<v Speaker 5>They're categorized by when they air, but each package has

0:30:20.200 --> 0:30:23.280
<v Speaker 5>to include at least eight thirty second ads for each company.

0:30:23.440 --> 0:30:26.160
<v Speaker 5>We're talking about Gatorade, Bryzon, bes A, Microsoft.

0:30:26.200 --> 0:30:28.800
<v Speaker 4>These are super Bowl almost pressure, yeah, because if you.

0:30:28.720 --> 0:30:31.280
<v Speaker 5>Think about it, I mean the Super Bowl. What's seven

0:30:31.360 --> 0:30:34.520
<v Speaker 5>million for a thirty second spot during Super Bowl fifty eight?

0:30:35.400 --> 0:30:37.640
<v Speaker 5>So it's close to it. But they, you know, they

0:30:37.640 --> 0:30:39.520
<v Speaker 5>have a choice. They can go to the Chief Stealers

0:30:39.600 --> 0:30:42.080
<v Speaker 5>game that's set for one pm Eastern and then you

0:30:42.120 --> 0:30:45.400
<v Speaker 5>have the Ravens Texans at four thirty pm. But you're

0:30:45.440 --> 0:30:47.320
<v Speaker 5>just starting to hear about how much people are going

0:30:47.360 --> 0:30:49.480
<v Speaker 5>to pay. Companies are going to pay for these ad

0:30:49.520 --> 0:30:52.040
<v Speaker 5>packages just for Christmas Day. It's going to ruin my

0:30:52.160 --> 0:30:52.840
<v Speaker 5>Christmas Day.

0:30:52.960 --> 0:30:53.240
<v Speaker 2>Okay.

0:30:53.280 --> 0:30:54.760
<v Speaker 5>We used to say I want to watch movies. Now

0:30:54.760 --> 0:30:55.440
<v Speaker 5>I'm stuck watching.

0:30:56.840 --> 0:31:00.800
<v Speaker 2>Does the Detroit Lions play on Christmas Day? Is excuse?

0:31:01.120 --> 0:31:02.320
<v Speaker 4>Thanks Thanksgiving?

0:31:02.360 --> 0:31:03.720
<v Speaker 2>Right? Are they Thanksgiving? No?

0:31:03.720 --> 0:31:04.640
<v Speaker 5>No chief stealers?

0:31:04.800 --> 0:31:05.840
<v Speaker 3>Bringing on the lawn?

0:31:06.240 --> 0:31:08.040
<v Speaker 5>Sex?

0:31:08.360 --> 0:31:12.720
<v Speaker 2>Maybe two games? Okay, you got anything else or that?

0:31:12.840 --> 0:31:15.040
<v Speaker 5>Oh yes, okay, you know we had a guest yesterday.

0:31:15.040 --> 0:31:16.600
<v Speaker 5>He was talking about how our kids wanted to be

0:31:16.680 --> 0:31:20.520
<v Speaker 5>social media influencers. So I that stood out to me.

0:31:20.560 --> 0:31:23.120
<v Speaker 5>And I found an article today that actually says they're

0:31:23.120 --> 0:31:25.480
<v Speaker 5>not making much money, so she can go and show

0:31:25.480 --> 0:31:28.680
<v Speaker 5>her kids. This article from the Wall Street Journal. Platforms

0:31:28.680 --> 0:31:31.440
<v Speaker 5>are given out less money for these influencers. Brands are

0:31:31.480 --> 0:31:35.480
<v Speaker 5>being pickier, TikTok possibly shutting down in twenty twenty five,

0:31:35.560 --> 0:31:38.080
<v Speaker 5>all these things going against it. How much are they

0:31:38.160 --> 0:31:42.080
<v Speaker 5>really making? There's Neo Reach, it's an influencer marketing agency.

0:31:42.360 --> 0:31:45.280
<v Speaker 5>They said last year forty eight percent of these creators

0:31:45.320 --> 0:31:48.800
<v Speaker 5>earned about fifteen thousand or less. That was about it. Yeah,

0:31:49.000 --> 0:31:51.040
<v Speaker 5>and then you had maybe thirteen percent who did like

0:31:51.080 --> 0:31:51.920
<v Speaker 5>one hundred thousand.

0:31:52.040 --> 0:31:52.240
<v Speaker 3>You know.

0:31:52.560 --> 0:31:54.640
<v Speaker 2>So if dad says go get a real job.

0:31:54.720 --> 0:31:56.440
<v Speaker 5>Yes, tell them to go to the Wall Street Journal.

0:31:56.520 --> 0:31:58.440
<v Speaker 5>Read the article, send it to your kids.

0:31:59.080 --> 0:32:02.640
<v Speaker 2>Lisa Mateo, thank you so much. The newspaper report, Lisa Manteo,

0:32:02.880 --> 0:32:07.240
<v Speaker 2>thank you so much. This is the Bloomberg Surveillance Podcast,

0:32:07.440 --> 0:32:12.280
<v Speaker 2>bringing you the best in economics, finance, investment, and international relations.

0:32:12.520 --> 0:32:15.880
<v Speaker 2>You can also watch the show live on YouTube. Visit

0:32:15.920 --> 0:32:20.080
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0:32:20.280 --> 0:32:23.360
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0:32:23.400 --> 0:32:27.120
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0:32:27.200 --> 0:32:31.240
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0:32:31.400 --> 0:32:35.760
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