1 00:00:02,520 --> 00:00:06,400 Speaker 1: This is Bloomberg business Week from Bloomberg Radio. His bio 2 00:00:06,480 --> 00:00:09,360 Speaker 1: says he only eats fruit till noon. I'm sure everybody 3 00:00:09,400 --> 00:00:11,479 Speaker 1: who covers him says this because it's a great line 4 00:00:11,520 --> 00:00:14,000 Speaker 1: in your bio. He's a former rapper. He's also author 5 00:00:14,000 --> 00:00:16,160 Speaker 1: of the New York Times bestseller Living with a Seal 6 00:00:16,560 --> 00:00:18,880 Speaker 1: thirty one Days Training with the Toughest Man on the Planet. 7 00:00:19,079 --> 00:00:21,920 Speaker 1: He co founded the private jet card company Marquis Jet, 8 00:00:21,920 --> 00:00:25,000 Speaker 1: that was sold to Berkshire Hathaway. He has done so 9 00:00:25,079 --> 00:00:27,640 Speaker 1: much in his life. Owner of the NBA Atlanta Hawks 10 00:00:27,680 --> 00:00:30,720 Speaker 1: father for now, He's a millionaire life coach. He was 11 00:00:30,760 --> 00:00:33,360 Speaker 1: recently the subject of the opener of the Pursuit section 12 00:00:33,680 --> 00:00:36,680 Speaker 1: of Business Week magazine, and Jesse Hitler is joining us. 13 00:00:36,760 --> 00:00:39,760 Speaker 1: I'm so delighted to have you here with us. Thank you, 14 00:00:39,840 --> 00:00:43,559 Speaker 1: And you're not done yet? Are you know? What is 15 00:00:43,560 --> 00:00:45,400 Speaker 1: it about your DNA, because you've gone a lot of 16 00:00:45,400 --> 00:00:47,360 Speaker 1: different places. What is it that kind of drives you 17 00:00:47,400 --> 00:00:51,120 Speaker 1: in your life? Uh? I'm a big check the box 18 00:00:51,120 --> 00:00:53,479 Speaker 1: and move on guy. So I really just want to 19 00:00:53,920 --> 00:00:57,480 Speaker 1: have a big appreciation for where I am in my life, 20 00:00:57,600 --> 00:01:00,400 Speaker 1: and I believe in building my life. Resume more than 21 00:01:00,400 --> 00:01:04,000 Speaker 1: my traditional resume. So I'm just always kind of like 22 00:01:04,200 --> 00:01:07,319 Speaker 1: finished something and onto the next, never looking back. No, 23 00:01:08,520 --> 00:01:10,319 Speaker 1: you know what, Carol, I want to go through this 24 00:01:10,400 --> 00:01:13,080 Speaker 1: life like i'm and at the end of the journey 25 00:01:13,160 --> 00:01:14,640 Speaker 1: be like I don't want to look back and be 26 00:01:14,680 --> 00:01:17,319 Speaker 1: like I was the eight percent version of myself. So 27 00:01:17,600 --> 00:01:20,200 Speaker 1: I really am sensitive to how much time I have 28 00:01:20,360 --> 00:01:22,759 Speaker 1: left and just you know, trying to do as much 29 00:01:22,760 --> 00:01:26,240 Speaker 1: as I can. Right because you could write you're financially 30 00:01:26,240 --> 00:01:28,160 Speaker 1: set that you could kind of just do whatever the 31 00:01:28,200 --> 00:01:31,040 Speaker 1: heck you want, but you continue to help other people. 32 00:01:31,080 --> 00:01:32,959 Speaker 1: Talk to me about this life coaching that you're doing. 33 00:01:33,000 --> 00:01:35,560 Speaker 1: We talked about this, wrote about it, Andrew's Mellon wrote 34 00:01:35,560 --> 00:01:38,440 Speaker 1: about it in the magazine Tell me what you're doing 35 00:01:38,480 --> 00:01:40,200 Speaker 1: and why you're doing it. Well, I've had a very 36 00:01:40,319 --> 00:01:44,040 Speaker 1: unorthodox business journey, you know. I started out in the 37 00:01:44,160 --> 00:01:47,400 Speaker 1: music business. I had private jet company, the coconut Order 38 00:01:47,440 --> 00:01:49,440 Speaker 1: with a company called Zico, which we sold the coca 39 00:01:49,480 --> 00:01:54,120 Speaker 1: cola and everything in my life. Um, it wasn't really planned. 40 00:01:54,360 --> 00:01:56,720 Speaker 1: I kind of just fell into it and started the 41 00:01:56,760 --> 00:01:59,760 Speaker 1: process and turned it into a business. And this is 42 00:01:59,800 --> 00:02:02,200 Speaker 1: not this is no different. I wrote a book called 43 00:02:02,240 --> 00:02:04,040 Speaker 1: living with the Seal about a Navy seal that came 44 00:02:04,080 --> 00:02:06,480 Speaker 1: to live with my family and myself for thirty one days. 45 00:02:07,280 --> 00:02:11,840 Speaker 1: And it led to um speaking engagements and this and that, 46 00:02:12,000 --> 00:02:15,200 Speaker 1: which turned into people wanting more. They want to know 47 00:02:15,320 --> 00:02:17,720 Speaker 1: more about Well, what's it like? You know, we're all 48 00:02:17,840 --> 00:02:21,799 Speaker 1: wired too and told to like be around like minded people, 49 00:02:22,240 --> 00:02:25,280 Speaker 1: and like minded people tell us like minded things. And 50 00:02:25,320 --> 00:02:27,960 Speaker 1: we learned from stepping into the unknown and being around 51 00:02:27,960 --> 00:02:32,519 Speaker 1: people that aren't like us, so a little uncomfortable, I think, yeah, 52 00:02:32,840 --> 00:02:34,680 Speaker 1: So when I look back at my life and the 53 00:02:34,760 --> 00:02:38,160 Speaker 1: various life experiences, I believe like the more you experienced, 54 00:02:38,200 --> 00:02:41,440 Speaker 1: the more you have to offer. And um, it just 55 00:02:41,560 --> 00:02:44,840 Speaker 1: morphed into people asking me a lot of questions about business, 56 00:02:44,840 --> 00:02:49,400 Speaker 1: about parenting, about I lived with on a monastery for 57 00:02:49,400 --> 00:02:52,520 Speaker 1: for almost a month, and it just led to a 58 00:02:52,520 --> 00:02:54,359 Speaker 1: lot of questions that, you know, how could I help 59 00:02:54,560 --> 00:02:58,040 Speaker 1: the most amount of people and share my experiences in 60 00:02:58,080 --> 00:03:01,000 Speaker 1: these different buckets. And it turned to coaching program. We'll 61 00:03:01,040 --> 00:03:03,320 Speaker 1: tell us about this coaching program. Who actually, I think 62 00:03:03,520 --> 00:03:05,520 Speaker 1: you know, who actually are the people who come to 63 00:03:05,560 --> 00:03:08,400 Speaker 1: do it? These are very successful people, right, there's walks 64 00:03:08,440 --> 00:03:11,360 Speaker 1: of life, Well, it's people from all different stages of life. 65 00:03:11,360 --> 00:03:15,000 Speaker 1: It's from CEO s two moms and dads that are 66 00:03:15,040 --> 00:03:18,280 Speaker 1: just feel overwhelmed and are looking for guidance. It's called 67 00:03:18,280 --> 00:03:22,200 Speaker 1: Build your Life Resume, and it's really it's It's interesting 68 00:03:22,240 --> 00:03:25,000 Speaker 1: because it's not a business coaching course, although I offer 69 00:03:25,080 --> 00:03:29,000 Speaker 1: business strategies and tips from my journey. It's really about 70 00:03:29,320 --> 00:03:31,519 Speaker 1: most of us play defense in our life. Like our 71 00:03:31,560 --> 00:03:35,200 Speaker 1: calendars fill up with appointments and meetings and weddings and 72 00:03:35,160 --> 00:03:37,680 Speaker 1: all these different things than our calendar is full, and 73 00:03:37,760 --> 00:03:40,200 Speaker 1: like the year goes by, and like what do we 74 00:03:40,200 --> 00:03:43,040 Speaker 1: do this year? And this is really about playing offense. 75 00:03:43,320 --> 00:03:45,280 Speaker 1: It's about what do you want to do, What are 76 00:03:45,280 --> 00:03:46,960 Speaker 1: the things that you want to prioritize, What are the 77 00:03:47,040 --> 00:03:48,560 Speaker 1: races you want to run, what are the adventures you 78 00:03:48,600 --> 00:03:50,320 Speaker 1: want to take, what's the r V trip you want 79 00:03:50,320 --> 00:03:54,040 Speaker 1: to take with your family, and scheduling that first, prioritizing 80 00:03:54,080 --> 00:03:57,680 Speaker 1: yourself first, and letting those other appointments fill in around that. 81 00:03:57,800 --> 00:03:59,680 Speaker 1: So at the end of the year, when you look back, 82 00:04:00,080 --> 00:04:03,000 Speaker 1: you're like, WHOA, I accomplished da da da da da, 83 00:04:03,040 --> 00:04:05,960 Speaker 1: instead of Wow, I'm living in routine. I'm going through 84 00:04:06,000 --> 00:04:08,040 Speaker 1: like this life like this. Then all of a sudden, 85 00:04:08,040 --> 00:04:09,760 Speaker 1: I'm seven to eight and I'm like, whoa, I can't 86 00:04:09,800 --> 00:04:12,680 Speaker 1: run that marathon anymore. You know, it's very much more 87 00:04:12,680 --> 00:04:14,760 Speaker 1: on the offensive, right, that's what you're saying, and not 88 00:04:14,840 --> 00:04:18,600 Speaker 1: being a defensive What's interesting though, is it's it's physical, right. 89 00:04:18,640 --> 00:04:20,560 Speaker 1: This is the equivalent of kind of I think the 90 00:04:20,560 --> 00:04:22,440 Speaker 1: way we wrote it in the story, Andrews wrote it 91 00:04:22,640 --> 00:04:25,760 Speaker 1: equivalent to kind of climbing Mount Everest. Well, I have 92 00:04:25,839 --> 00:04:31,240 Speaker 1: an event called yeah, yeah, um, you know that's separate. 93 00:04:31,480 --> 00:04:34,600 Speaker 1: It's separate, it's separate. I'm a really big There's an 94 00:04:34,600 --> 00:04:37,080 Speaker 1: old Japanese ritual I learned about this from a guy 95 00:04:37,160 --> 00:04:40,400 Speaker 1: named Kyle Corver played for the Hawks, called the Missaggi. 96 00:04:40,800 --> 00:04:43,080 Speaker 1: And the notion around the Missaggi as you put one 97 00:04:43,080 --> 00:04:46,200 Speaker 1: thing on your calendar so hard every year that the 98 00:04:46,279 --> 00:04:49,000 Speaker 1: benett that kind of defines the year, and the benefits 99 00:04:49,080 --> 00:04:52,000 Speaker 1: last the entire three sixty four other days of the year. 100 00:04:52,640 --> 00:04:55,320 Speaker 1: And I was thinking, well, you know, looking for something 101 00:04:55,360 --> 00:04:57,120 Speaker 1: I could do with my wife and my friends in 102 00:04:57,160 --> 00:05:00,440 Speaker 1: the endurance sports kind of category. Because us I'm an 103 00:05:00,480 --> 00:05:05,039 Speaker 1: endurance athlete. I love the celebration around endurance. How it 104 00:05:05,040 --> 00:05:07,600 Speaker 1: makes you feel when you accomplish that, et cetera. I 105 00:05:07,600 --> 00:05:09,240 Speaker 1: want to share that with more people. But I was 106 00:05:09,279 --> 00:05:12,200 Speaker 1: frustrated because a lot of the options required you to 107 00:05:12,279 --> 00:05:15,200 Speaker 1: be a great swimmer, an obstacle course racer, or a 108 00:05:15,200 --> 00:05:17,880 Speaker 1: great runner, and that eliminates a big pool of people 109 00:05:18,000 --> 00:05:20,000 Speaker 1: had to do so much to get to that point, right, 110 00:05:20,320 --> 00:05:23,039 Speaker 1: So I wanted something that could reach a wider group 111 00:05:23,080 --> 00:05:26,560 Speaker 1: of a wider audience. We created this event called nine, 112 00:05:26,560 --> 00:05:30,560 Speaker 1: which basically is we rent a mountain, you hike up 113 00:05:30,600 --> 00:05:33,680 Speaker 1: the mountain, you take the gondola down, and you repeat 114 00:05:34,040 --> 00:05:36,400 Speaker 1: until you climb the equivalent amount everest right, and you 115 00:05:36,440 --> 00:05:38,800 Speaker 1: do it within a set amount of thirty six hours. 116 00:05:39,360 --> 00:05:42,640 Speaker 1: So we've had eight sold out events and my wife 117 00:05:42,680 --> 00:05:45,240 Speaker 1: has participated. I know, you know, my wife, Sarah Blakely, 118 00:05:45,320 --> 00:05:48,960 Speaker 1: founder of Spanks. Yeah. Yeah, And there's no winner. It's 119 00:05:49,000 --> 00:05:51,480 Speaker 1: just kind of like a you verse you challenge, and 120 00:05:51,520 --> 00:05:56,279 Speaker 1: it's really something where, um what I love about endurance events, 121 00:05:57,160 --> 00:05:59,280 Speaker 1: no no go, go go if they forced you to 122 00:05:59,320 --> 00:06:01,279 Speaker 1: be where you feed are, and they forced you to 123 00:06:01,320 --> 00:06:04,960 Speaker 1: be super present in a really busy world. And um, 124 00:06:05,160 --> 00:06:10,440 Speaker 1: these challenges have been amazingly successful because they're outdoors and 125 00:06:10,839 --> 00:06:14,680 Speaker 1: they come down to one thing. Will not like you 126 00:06:14,839 --> 00:06:17,200 Speaker 1: on this amazing Olympic athlete, but like, do I have 127 00:06:17,240 --> 00:06:20,440 Speaker 1: the will to stay in and do this right? Because 128 00:06:20,440 --> 00:06:22,560 Speaker 1: it's lengthy, right, I think you know, you have to 129 00:06:22,600 --> 00:06:24,800 Speaker 1: have patience to do it right. Like, you know, it's 130 00:06:24,839 --> 00:06:27,520 Speaker 1: not something you're gonna be done in four hours, right, 131 00:06:27,560 --> 00:06:29,880 Speaker 1: You've got to keep going right, Yeah, the last one 132 00:06:29,920 --> 00:06:32,760 Speaker 1: took me twenty seven hours. Well, what do you make 133 00:06:32,800 --> 00:06:34,920 Speaker 1: of my coach Jason Kelly and I We have a 134 00:06:34,920 --> 00:06:38,240 Speaker 1: lot of guests on you know, we are both um 135 00:06:38,279 --> 00:06:39,640 Speaker 1: just kind of in a what's going on in the 136 00:06:39,680 --> 00:06:42,479 Speaker 1: wellness and fitness world, And I do think it's evolving 137 00:06:42,520 --> 00:06:45,240 Speaker 1: to a place where even the medical community is realizing 138 00:06:45,520 --> 00:06:48,280 Speaker 1: how much how important this is. It's not just to 139 00:06:48,360 --> 00:06:50,039 Speaker 1: go to the gym once a week and you know, 140 00:06:50,080 --> 00:06:51,680 Speaker 1: eat crop the rest of the week, you know what 141 00:06:51,760 --> 00:06:53,520 Speaker 1: I mean? And I think you play into that that 142 00:06:53,560 --> 00:06:56,200 Speaker 1: people are really thinking about this is important. Set your 143 00:06:56,200 --> 00:06:58,719 Speaker 1: goals at the beginning of the year, but it's it's 144 00:06:58,720 --> 00:07:00,880 Speaker 1: something that's going to have a much more lasting impact 145 00:07:00,960 --> 00:07:03,320 Speaker 1: on you. See. I don't even like the word goals 146 00:07:03,440 --> 00:07:07,760 Speaker 1: around wellness. It's lifestyle because if you start thinking goals 147 00:07:07,839 --> 00:07:13,240 Speaker 1: and deprivation that never works. And you know, it's about lifestyle. 148 00:07:13,320 --> 00:07:16,040 Speaker 1: When I have a goal, if that becomes my life 149 00:07:16,120 --> 00:07:18,679 Speaker 1: right now, that's my lifestyle until the goal is done 150 00:07:18,800 --> 00:07:20,720 Speaker 1: and then I go back to my regular life. But 151 00:07:20,760 --> 00:07:22,400 Speaker 1: I don't look at as a chore. I don't look 152 00:07:22,440 --> 00:07:25,600 Speaker 1: at it like I'm depriving myself. I have like this 153 00:07:25,640 --> 00:07:28,160 Speaker 1: is what I'm doing and it's part of my daily routine. 154 00:07:28,600 --> 00:07:30,840 Speaker 1: This month, I'm doing something called the Calendar Club that 155 00:07:30,880 --> 00:07:34,280 Speaker 1: I coined, where every day I run the amount of 156 00:07:34,280 --> 00:07:36,640 Speaker 1: miles the corresponds to the day of the month it is. 157 00:07:36,680 --> 00:07:40,840 Speaker 1: Today is the's February as we speak, I'll run twenty 158 00:07:40,840 --> 00:07:46,280 Speaker 1: four miles and it's hard, brutally hard. But it's my lifestyle. 159 00:07:46,520 --> 00:07:49,120 Speaker 1: It's a commitment that I'm going through and I don't 160 00:07:49,120 --> 00:07:52,600 Speaker 1: negotiate those goals. They don't I don't negotiate my goals 161 00:07:52,640 --> 00:07:56,520 Speaker 1: like it's just that's baked into what I'm doing today. 162 00:07:56,880 --> 00:07:59,240 Speaker 1: And I'm so yeah, I'm just surprised that people are 163 00:07:59,240 --> 00:08:01,960 Speaker 1: all of a sudden are like, wow, the benefits of 164 00:08:02,000 --> 00:08:05,760 Speaker 1: this was like, you know, look how you feel you accomplish, 165 00:08:06,000 --> 00:08:07,320 Speaker 1: But do you know what I mean, it's not just 166 00:08:07,360 --> 00:08:09,000 Speaker 1: like go to the aerobics class and just have some 167 00:08:09,000 --> 00:08:10,760 Speaker 1: fun with your friends and then kick back the rest 168 00:08:10,800 --> 00:08:12,520 Speaker 1: of the week or whatever. Like, I do feel like 169 00:08:12,560 --> 00:08:15,840 Speaker 1: we're thinking more holistically about taking care care of this 170 00:08:15,920 --> 00:08:18,200 Speaker 1: incredible machine that we've been given, right, and that we 171 00:08:18,240 --> 00:08:20,840 Speaker 1: tend to abuse a lot. I think there's a big 172 00:08:20,880 --> 00:08:22,960 Speaker 1: trend in that, obviously, And I think there's a big 173 00:08:23,000 --> 00:08:26,480 Speaker 1: trend in experiences. And I think the days of vacationing 174 00:08:26,520 --> 00:08:28,240 Speaker 1: on the beach are starting to go a little bit 175 00:08:28,280 --> 00:08:31,520 Speaker 1: like this, and people want more, they want experiences, they 176 00:08:31,520 --> 00:08:34,760 Speaker 1: want to learn. You know, it's like Gandhi said, it's like, um, 177 00:08:35,120 --> 00:08:38,000 Speaker 1: live like you're gonna learn like you're gonna live forever. 178 00:08:38,679 --> 00:08:41,200 Speaker 1: And wait, what did you say, learn like you're gonna 179 00:08:41,240 --> 00:08:44,439 Speaker 1: live forever, Live like you're gonna die tomorrow. Yeah. Right, 180 00:08:44,440 --> 00:08:46,560 Speaker 1: It makes you think about things differently. You know, you've 181 00:08:46,600 --> 00:08:48,440 Speaker 1: gone through so many different stages in your life. I 182 00:08:48,480 --> 00:08:50,240 Speaker 1: feel like, you know, I mean, it's fun to read 183 00:08:50,280 --> 00:08:51,920 Speaker 1: your bio and I'm sure everybody asked you, you you know 184 00:08:52,040 --> 00:08:54,960 Speaker 1: rapper and started these companies. I mean, what have you 185 00:08:55,440 --> 00:08:56,920 Speaker 1: take us back to one of those moments? I mean, 186 00:08:56,960 --> 00:08:59,360 Speaker 1: I don't know whether it was, um, you know, the 187 00:08:59,679 --> 00:09:03,080 Speaker 1: jet company, or whether it was the drink company, Like, 188 00:09:03,920 --> 00:09:06,080 Speaker 1: is there a moment in time that really just made 189 00:09:06,480 --> 00:09:08,720 Speaker 1: a market difference on you in terms of your perspective 190 00:09:08,720 --> 00:09:11,960 Speaker 1: on life. I've had so many of those moments, you know, 191 00:09:12,040 --> 00:09:15,400 Speaker 1: and most of those big moments are around failure. And 192 00:09:15,520 --> 00:09:18,720 Speaker 1: I remember when my music career started, I was on 193 00:09:18,720 --> 00:09:21,200 Speaker 1: a show called Club MTV. At the time, it was 194 00:09:21,240 --> 00:09:22,760 Speaker 1: like a big deal at on top of the world. 195 00:09:22,800 --> 00:09:24,600 Speaker 1: And then I went to do my first performance in 196 00:09:24,600 --> 00:09:26,800 Speaker 1: Pittsburgh and I got off the plane and on the 197 00:09:26,880 --> 00:09:29,040 Speaker 1: cover and a magazine rack. When I walked off the 198 00:09:29,040 --> 00:09:32,319 Speaker 1: plane was a magazine called Rap Pages and my picture 199 00:09:32,480 --> 00:09:34,240 Speaker 1: was on the cover of Rap Pages. It was like 200 00:09:34,400 --> 00:09:36,800 Speaker 1: the equivalent of being on like a find like you know, 201 00:09:36,800 --> 00:09:39,440 Speaker 1: like this. It was unbelievable. So I'm like, oh my god, 202 00:09:39,480 --> 00:09:41,720 Speaker 1: I gotta buy all these and send them to my family, 203 00:09:41,760 --> 00:09:43,800 Speaker 1: and my parents are gonna So I bought all these 204 00:09:43,840 --> 00:09:45,839 Speaker 1: magazines and I'm at the check out and I look 205 00:09:45,880 --> 00:09:48,600 Speaker 1: at the headline and says a white rappers ruining hip 206 00:09:48,679 --> 00:09:53,439 Speaker 1: hop and it was my picture. And I didn't want 207 00:09:53,440 --> 00:09:56,360 Speaker 1: to leave. For six months, I felt like I didn't 208 00:09:56,400 --> 00:09:57,960 Speaker 1: eve want to go out in the public, you know. 209 00:09:58,320 --> 00:10:01,480 Speaker 1: But guess what nobody w members that. A couple of 210 00:10:01,520 --> 00:10:03,760 Speaker 1: years later, we were doing a hundred fifty million dollars 211 00:10:03,760 --> 00:10:06,960 Speaker 1: at Marquis Jet. Like your life in any second can 212 00:10:07,080 --> 00:10:09,720 Speaker 1: shift and you can have this, you know, your one idea, 213 00:10:10,160 --> 00:10:14,320 Speaker 1: idea away from this life changing moment. And in that 214 00:10:14,400 --> 00:10:17,760 Speaker 1: time that I felt like the biggest failure, you know, 215 00:10:18,360 --> 00:10:20,400 Speaker 1: and I felt like the whole world was looking at me. 216 00:10:20,760 --> 00:10:23,160 Speaker 1: But I needed that as a twenty one year old kid, 217 00:10:23,160 --> 00:10:26,679 Speaker 1: because it made me realize that, like people have their 218 00:10:26,679 --> 00:10:29,760 Speaker 1: own stuff going on, and I'm gonna have setbacks like this, 219 00:10:30,440 --> 00:10:32,680 Speaker 1: and I have to get over it. I'm twenty one, 220 00:10:33,160 --> 00:10:35,800 Speaker 1: I have sixty seventy more years of life. I can't 221 00:10:35,880 --> 00:10:39,640 Speaker 1: live in this moment. And we often get stuck and 222 00:10:39,640 --> 00:10:41,600 Speaker 1: where we are right now, I think we're never going 223 00:10:41,679 --> 00:10:44,120 Speaker 1: to get past where we are right now. But we 224 00:10:44,200 --> 00:10:46,040 Speaker 1: get out of it, and we evolved and we grow 225 00:10:46,080 --> 00:10:49,160 Speaker 1: and we get better and we have companies. And I realized, like, 226 00:10:49,320 --> 00:10:51,959 Speaker 1: all right, I'm gonna have setbacks, but I'm gonna get 227 00:10:51,960 --> 00:10:55,120 Speaker 1: through it. How How do you go from I mean, Jesse, 228 00:10:55,240 --> 00:10:56,960 Speaker 1: it's just a case of being at the right place 229 00:10:57,000 --> 00:10:59,319 Speaker 1: at the right time, or I don't know, go from 230 00:10:59,320 --> 00:11:02,199 Speaker 1: somebody who was rapper. Right, you wrote a song. I 231 00:11:02,240 --> 00:11:07,480 Speaker 1: think they got an Emmy. Correct, well, yeah, Emmy, Emmy okay, 232 00:11:07,520 --> 00:11:09,959 Speaker 1: and Emmy and then like and then you you create 233 00:11:10,080 --> 00:11:12,720 Speaker 1: several companies. How do you go from step to step? 234 00:11:13,080 --> 00:11:16,440 Speaker 1: You know, it's not necessarily that logical pathway. I don't know. 235 00:11:16,559 --> 00:11:18,440 Speaker 1: Logical is probably a cheap word, but you know what 236 00:11:18,480 --> 00:11:20,680 Speaker 1: I mean? Is it Is it a case of that 237 00:11:20,679 --> 00:11:22,719 Speaker 1: you're always looking for something else, or it was an 238 00:11:22,720 --> 00:11:26,000 Speaker 1: interest or being, like I said, at the right place 239 00:11:26,040 --> 00:11:28,600 Speaker 1: at the right time. I want to say, right place 240 00:11:28,640 --> 00:11:30,600 Speaker 1: at the right time. I think you create your own 241 00:11:30,640 --> 00:11:32,959 Speaker 1: luck by putting yourself in the position where luck can 242 00:11:33,000 --> 00:11:37,120 Speaker 1: find you. Um. But I've always just when I get 243 00:11:37,120 --> 00:11:40,360 Speaker 1: excited about I love newness, and when I get excited 244 00:11:40,360 --> 00:11:45,000 Speaker 1: about something, I'm kind of like a ready fire aim entrepreneur. Um. 245 00:11:45,040 --> 00:11:46,360 Speaker 1: I like to get my foot in the door and 246 00:11:46,400 --> 00:11:49,560 Speaker 1: figure it out as I go. But um, I always 247 00:11:49,600 --> 00:11:51,560 Speaker 1: go to the end of the movie. So I say 248 00:11:51,600 --> 00:11:54,080 Speaker 1: to myself, in four or five years, what's the end 249 00:11:54,120 --> 00:11:57,120 Speaker 1: of the movie. Look of this script look like a 250 00:11:57,240 --> 00:11:59,600 Speaker 1: Marquis jet Um. If you would have said to me 251 00:11:59,679 --> 00:12:03,440 Speaker 1: Carol Um. You have to get Department of Transportation approval 252 00:12:03,600 --> 00:12:06,200 Speaker 1: f A A approval, You have to get investors and 253 00:12:06,240 --> 00:12:08,720 Speaker 1: build a sales team and then find customers. I'd be like, 254 00:12:09,120 --> 00:12:11,440 Speaker 1: I was a kiddie pool attendant four years ago, how 255 00:12:11,480 --> 00:12:13,160 Speaker 1: am I going to get f A approval. I would 256 00:12:13,160 --> 00:12:17,320 Speaker 1: have been like, no way. But I love challenges, and 257 00:12:17,320 --> 00:12:19,280 Speaker 1: I said, Okay, let me take this big. Let's find 258 00:12:19,320 --> 00:12:21,560 Speaker 1: the lawyer that can get f A approval, and then 259 00:12:21,559 --> 00:12:23,800 Speaker 1: when we get that, let's go to the next task. 260 00:12:24,040 --> 00:12:27,160 Speaker 1: I like those challenges, and that's maybe that's one of 261 00:12:27,200 --> 00:12:31,560 Speaker 1: the reasons why I'm drawing to endurance sports and the challenge, right. 262 00:12:31,640 --> 00:12:35,080 Speaker 1: I like challenges, and I like and so I just 263 00:12:35,160 --> 00:12:37,440 Speaker 1: think that, you know, when I find something that I 264 00:12:37,520 --> 00:12:39,480 Speaker 1: go to the end of the movie and I say, Okay, 265 00:12:39,559 --> 00:12:41,480 Speaker 1: we're going to build a big jet company. We're gonna 266 00:12:41,480 --> 00:12:44,000 Speaker 1: sell it. Then it's just filling in the script and 267 00:12:44,040 --> 00:12:47,120 Speaker 1: the plot changes and the script changes, but that end 268 00:12:47,160 --> 00:12:49,480 Speaker 1: of the movie is unwavering. But it's interesting. Jesse, like, 269 00:12:49,520 --> 00:12:51,200 Speaker 1: you know, some might say, okay, you start a jet 270 00:12:51,200 --> 00:12:52,880 Speaker 1: company and then you sell it. Maybe you would do 271 00:12:52,960 --> 00:12:55,520 Speaker 1: something similar in that industry, but it's not what you do, 272 00:12:55,600 --> 00:12:58,560 Speaker 1: and it's not about staying in the business right like you, 273 00:12:58,720 --> 00:13:00,760 Speaker 1: it sounds like you've always thought I'm gonna build this 274 00:13:00,840 --> 00:13:02,199 Speaker 1: and then I'm gonna sell it. Same thing with a 275 00:13:02,240 --> 00:13:05,000 Speaker 1: drink company. I'm assuming right, maybe the plan was never 276 00:13:05,360 --> 00:13:07,920 Speaker 1: to stay with it, right. It's like this is how 277 00:13:07,960 --> 00:13:10,400 Speaker 1: I look at it, um and it goes back to 278 00:13:10,440 --> 00:13:13,800 Speaker 1: my relationship with time. The average American lives to be 279 00:13:13,840 --> 00:13:16,280 Speaker 1: seventy eight years old. I'm fifty one. If I'm average, 280 00:13:16,280 --> 00:13:19,080 Speaker 1: I have twenty seven years left. Okay. If I'm not 281 00:13:19,120 --> 00:13:22,320 Speaker 1: doing something that I'm excited about, I have to get 282 00:13:22,320 --> 00:13:24,760 Speaker 1: out of it. I have to make a shift. And 283 00:13:24,960 --> 00:13:27,319 Speaker 1: if I do something and I accomplish it, I don't 284 00:13:27,360 --> 00:13:29,199 Speaker 1: want to sit there and clap my hands and celebrate 285 00:13:29,240 --> 00:13:31,960 Speaker 1: it because I have thirty more years left on earth 286 00:13:32,040 --> 00:13:35,080 Speaker 1: to maximize. And everything that I've done in my life 287 00:13:35,160 --> 00:13:38,320 Speaker 1: from here to fifty one, it's done. No one cares 288 00:13:38,320 --> 00:13:41,480 Speaker 1: who won the NBA Championship five years ago, it's done. 289 00:13:41,800 --> 00:13:44,559 Speaker 1: What I care about is from here until my ride 290 00:13:44,640 --> 00:13:47,720 Speaker 1: is done? And how do I maximize this amount of time? 291 00:13:48,120 --> 00:13:50,079 Speaker 1: So when I look at businesses, where I look at 292 00:13:50,120 --> 00:13:53,160 Speaker 1: adventures or challenges, if I have an opportunity to create 293 00:13:53,200 --> 00:13:55,920 Speaker 1: a moment or a memory, or get into a business 294 00:13:55,960 --> 00:13:58,679 Speaker 1: I'm excited about. I take it because I don't want 295 00:13:58,679 --> 00:14:00,960 Speaker 1: to look back and be like, oh my god, why 296 00:14:01,040 --> 00:14:03,480 Speaker 1: didn't I do that? Why did I Why didn't? It 297 00:14:03,480 --> 00:14:04,960 Speaker 1: goes back that we said at the beginning of this 298 00:14:05,480 --> 00:14:10,000 Speaker 1: I don't want to be I don't and so that's 299 00:14:10,000 --> 00:14:12,160 Speaker 1: how I live my life and I've always done that. 300 00:14:12,800 --> 00:14:16,360 Speaker 1: So what's next? I don't know. Well, what do you 301 00:14:16,400 --> 00:14:18,480 Speaker 1: find that's interesting in this world? Because it does seem 302 00:14:18,520 --> 00:14:22,040 Speaker 1: like you're on trends you know that become pretty established, 303 00:14:22,040 --> 00:14:24,080 Speaker 1: whether it was the jet company or whether it's you know, 304 00:14:24,600 --> 00:14:26,480 Speaker 1: different kinds of drinks that you know, and now we 305 00:14:26,560 --> 00:14:28,320 Speaker 1: see so many. So what is what are some of 306 00:14:28,320 --> 00:14:30,240 Speaker 1: the trends that are out there that you think are interested? Well? 307 00:14:30,280 --> 00:14:33,640 Speaker 1: I like what we've started with this nine because people 308 00:14:33,680 --> 00:14:36,600 Speaker 1: want experiences, they want to feel challenged, and this event 309 00:14:36,680 --> 00:14:40,840 Speaker 1: makes people feel like world class athletes, you know, without 310 00:14:40,880 --> 00:14:43,160 Speaker 1: having to have that background. So I like what we're 311 00:14:43,200 --> 00:14:45,680 Speaker 1: doing in that space. But I also think to myself 312 00:14:45,760 --> 00:14:49,080 Speaker 1: often like if I took all the energy that I've 313 00:14:49,160 --> 00:14:51,320 Speaker 1: used in my life as an entrepreneur, you know, all 314 00:14:51,360 --> 00:14:54,720 Speaker 1: the late nights and the meetings and the embarrassment on 315 00:14:54,720 --> 00:14:57,120 Speaker 1: the magazine cover and all those kind of things. And 316 00:14:57,160 --> 00:14:59,600 Speaker 1: I channeled all of that now with the people that 317 00:14:59,680 --> 00:15:02,200 Speaker 1: I know, with the resources that I have, into doing 318 00:15:02,280 --> 00:15:05,640 Speaker 1: something that could really help the world. That would be amazing. 319 00:15:05,880 --> 00:15:08,480 Speaker 1: You know, like we use so much energy as entrepreneurs, 320 00:15:08,520 --> 00:15:10,320 Speaker 1: but like if we could just use more of that 321 00:15:10,400 --> 00:15:13,520 Speaker 1: to do good. So with four kids, four young kids, 322 00:15:13,520 --> 00:15:15,680 Speaker 1: that's something that's that's very important to me. I don't 323 00:15:15,720 --> 00:15:18,480 Speaker 1: know what that looks like yet, but that's definitely something 324 00:15:18,520 --> 00:15:21,280 Speaker 1: that's that's on my radar, and like how can I 325 00:15:21,400 --> 00:15:23,120 Speaker 1: you know, you start to think about legacy, and you 326 00:15:23,120 --> 00:15:26,640 Speaker 1: start to think about, you know what, what's the story 327 00:15:26,680 --> 00:15:28,680 Speaker 1: your your kids want to tell about you? And you 328 00:15:28,680 --> 00:15:31,000 Speaker 1: want to leave behind right the lasting impact. And I 329 00:15:31,040 --> 00:15:34,440 Speaker 1: do go back to the challenge that you do with people. UM, 330 00:15:34,480 --> 00:15:38,200 Speaker 1: you know, I do wonder if you see some kind 331 00:15:38,200 --> 00:15:40,640 Speaker 1: of outcome when people do that those endurance testing and 332 00:15:40,640 --> 00:15:44,120 Speaker 1: they spend the thirty six or forty eight hours right climbing, Like, 333 00:15:44,520 --> 00:15:46,000 Speaker 1: what what do they get out of it? Because these 334 00:15:46,000 --> 00:15:48,600 Speaker 1: are you know, it's funny and had an interesting line 335 00:15:48,600 --> 00:15:51,360 Speaker 1: in a story about it. UM that these are people 336 00:15:51,360 --> 00:15:53,520 Speaker 1: who have worked really hard. They're making a lot of 337 00:15:53,560 --> 00:15:57,800 Speaker 1: money to be able to enjoy the comforts of life, right, 338 00:15:58,080 --> 00:16:00,360 Speaker 1: and then they put themselves in these situations where they 339 00:16:00,360 --> 00:16:03,440 Speaker 1: really test themselves. And I'm curious, what do you see 340 00:16:03,640 --> 00:16:05,920 Speaker 1: these people who go through it? I think two things. 341 00:16:06,000 --> 00:16:08,320 Speaker 1: I think for starts, if I were to ask you, Carol, 342 00:16:08,400 --> 00:16:10,320 Speaker 1: what did you do in two thousand and twelve that 343 00:16:10,440 --> 00:16:12,600 Speaker 1: was big you probably most people would struggle what you 344 00:16:12,680 --> 00:16:14,840 Speaker 1: do eight days ago? Most people would not be able 345 00:16:14,880 --> 00:16:17,720 Speaker 1: to tell you. This is a memory that's that you 346 00:16:17,760 --> 00:16:20,720 Speaker 1: can that lasts forever. You're proud of yourself. There are 347 00:16:20,800 --> 00:16:24,760 Speaker 1: lessons that you carry into business, into parenting, etcetera. So 348 00:16:25,000 --> 00:16:27,880 Speaker 1: there's enormous takeaways. I mean, there's a lot of studies 349 00:16:27,880 --> 00:16:31,520 Speaker 1: around the benefits of challenges like this um and so 350 00:16:31,600 --> 00:16:33,840 Speaker 1: that's one. And the second thing is like most of 351 00:16:33,920 --> 00:16:36,400 Speaker 1: us live in routine, you know, so this forces and 352 00:16:36,440 --> 00:16:39,800 Speaker 1: we feel overwhelmed and busy, and this forces you to 353 00:16:39,840 --> 00:16:42,400 Speaker 1: be super present, and it forces you to tap into 354 00:16:42,440 --> 00:16:45,960 Speaker 1: this reserve tank that we all have. We all have 355 00:16:46,000 --> 00:16:48,120 Speaker 1: so much more, we just don't want to access it 356 00:16:48,160 --> 00:16:53,000 Speaker 1: because it's uncomfortable. These kind of challenges forced you to recognize, like, whoa, 357 00:16:53,600 --> 00:16:56,680 Speaker 1: I have more in my tank, So maybe that means 358 00:16:56,800 --> 00:16:59,440 Speaker 1: I'm gonna stay home and do more emails because instead 359 00:16:59,440 --> 00:17:01,280 Speaker 1: of watching the game, I can sit here. It just 360 00:17:01,320 --> 00:17:04,600 Speaker 1: forces you to get more out of all the buckets 361 00:17:04,600 --> 00:17:06,600 Speaker 1: in your life. And that's why I love challenges like 362 00:17:06,640 --> 00:17:09,480 Speaker 1: that in terms of the buckets that you've done, um, 363 00:17:09,520 --> 00:17:14,000 Speaker 1: you know, starting businesses versus you know, endurance, UM training 364 00:17:14,160 --> 00:17:17,480 Speaker 1: or you know, various challenges. What do you like more? 365 00:17:19,200 --> 00:17:20,520 Speaker 1: Is there something that you like? I mean, do you 366 00:17:20,560 --> 00:17:24,800 Speaker 1: like starting businesses? I do? I do, But I'm really 367 00:17:24,920 --> 00:17:28,320 Speaker 1: drawn to the personal development and personal challenges. It sounds 368 00:17:28,359 --> 00:17:30,920 Speaker 1: like it. Yeah, And um, you know, if you think 369 00:17:30,960 --> 00:17:34,160 Speaker 1: about it, if you work forty hours a week, right, 370 00:17:34,480 --> 00:17:38,680 Speaker 1: the average Americans works it right? Well, most people work 371 00:17:38,760 --> 00:17:42,320 Speaker 1: nine to five. Um, you know that's x amount of hours, 372 00:17:42,320 --> 00:17:44,600 Speaker 1: But there's so many more hours when you add the 373 00:17:44,640 --> 00:17:47,080 Speaker 1: weekends and nighttime. And how do we we focus so 374 00:17:47,160 --> 00:17:49,160 Speaker 1: much on those forty hours? What is there a hundred 375 00:17:49,200 --> 00:17:51,800 Speaker 1: and fifties something other hours? How do what do we 376 00:17:51,840 --> 00:17:55,240 Speaker 1: do at that time? And that to me is really important. 377 00:17:55,720 --> 00:17:57,320 Speaker 1: You know, I started this talking to you about like 378 00:17:57,359 --> 00:17:59,520 Speaker 1: kind of what's in your d n A. What was 379 00:17:59,560 --> 00:18:01,480 Speaker 1: it about out? I mean, I'm just curious. I was 380 00:18:01,520 --> 00:18:03,760 Speaker 1: loved going back to I think about my childhood. You 381 00:18:03,760 --> 00:18:05,560 Speaker 1: grew up in Long Island. What was it about. What 382 00:18:05,640 --> 00:18:08,359 Speaker 1: were you like as a kid. What do you remember 383 00:18:08,480 --> 00:18:11,120 Speaker 1: while I was the youngest of four and my parents 384 00:18:11,359 --> 00:18:13,919 Speaker 1: really gave me a long leash, you know, if I 385 00:18:14,040 --> 00:18:16,920 Speaker 1: was They let me try everything, and that was the 386 00:18:16,960 --> 00:18:19,320 Speaker 1: greatest gift that they gave me. They didn't steer me 387 00:18:19,440 --> 00:18:23,240 Speaker 1: or put pressure, and they always praised the effort. They 388 00:18:23,280 --> 00:18:25,800 Speaker 1: always it was never about the success. It was always 389 00:18:25,800 --> 00:18:28,840 Speaker 1: about the effort. And that's something that I tried to 390 00:18:28,880 --> 00:18:32,439 Speaker 1: do with our children. Is really emphasized, like, wow, it's 391 00:18:32,480 --> 00:18:34,879 Speaker 1: not about how many points you score. But I loved 392 00:18:34,880 --> 00:18:37,439 Speaker 1: watching how hard you tried and and that kind of stuff. 393 00:18:37,920 --> 00:18:40,879 Speaker 1: And you know, disappointment has been stripped from kids today. 394 00:18:41,080 --> 00:18:45,600 Speaker 1: There's participation trophies. Everybody makes every team. And my parents 395 00:18:45,600 --> 00:18:48,920 Speaker 1: were really good at balancing the disappointment that they let. 396 00:18:49,000 --> 00:18:50,919 Speaker 1: Of course they want to shield me from that, but 397 00:18:51,040 --> 00:18:53,600 Speaker 1: also allowing me to feel the hurt, because that's a 398 00:18:53,640 --> 00:18:57,080 Speaker 1: lesson in itself. As you said, failure, it's one of 399 00:18:57,080 --> 00:18:59,479 Speaker 1: the biggest, most important things is how do you how 400 00:18:59,480 --> 00:19:01,359 Speaker 1: do you deal with a kind of disappointment? Do you 401 00:19:01,400 --> 00:19:03,600 Speaker 1: short circuit or do you grow? I think it is 402 00:19:03,640 --> 00:19:07,000 Speaker 1: a perfect ending, came full circle. Um. I cannot wait 403 00:19:07,119 --> 00:19:09,359 Speaker 1: to see what you do next, to be quite honest, 404 00:19:09,359 --> 00:19:10,760 Speaker 1: and I think you're living life fully and it's a 405 00:19:10,760 --> 00:19:13,040 Speaker 1: great lesson for everybody else. So Jesse, thank you so much. 406 00:19:13,119 --> 00:19:15,000 Speaker 1: Thank you. What's on your bucket list? Carol? What's on 407 00:19:15,040 --> 00:19:18,280 Speaker 1: my bucket list? Um? I'm a sailor, so I would 408 00:19:18,280 --> 00:19:20,880 Speaker 1: love to kind of do some serious sailing where I'm 409 00:19:20,920 --> 00:19:23,080 Speaker 1: kind of living on a boat. Do you have it scheduled? 410 00:19:23,320 --> 00:19:27,439 Speaker 1: Not yet? I know, I know, but that's it. But 411 00:19:27,440 --> 00:19:28,879 Speaker 1: it's funny. I do a lot of yoga and I 412 00:19:28,960 --> 00:19:31,280 Speaker 1: think about when I do a retreat that is my 413 00:19:32,040 --> 00:19:35,320 Speaker 1: like I often will set my year around those dates. 414 00:19:35,840 --> 00:19:38,800 Speaker 1: Like I said that, before anything else, I just leave 415 00:19:38,840 --> 00:19:41,600 Speaker 1: you with one quick story about sailing. Why it's important 416 00:19:41,600 --> 00:19:43,600 Speaker 1: I think to schedule it and really commit to it. 417 00:19:43,720 --> 00:19:45,639 Speaker 1: Write it down. You know. I have a friend of 418 00:19:45,680 --> 00:19:47,479 Speaker 1: mine I was going through a tough time and I 419 00:19:47,520 --> 00:19:50,000 Speaker 1: asked him, if you could do anything in your life 420 00:19:50,040 --> 00:19:52,280 Speaker 1: if I gave you ten million dollars. Someone wired you 421 00:19:52,520 --> 00:19:54,800 Speaker 1: ten million dollars, what would you do? He's like, I 422 00:19:54,800 --> 00:19:57,960 Speaker 1: would move to California immediately. He's like a fifty five 423 00:19:58,000 --> 00:20:00,520 Speaker 1: year old guy. And I said to him, I was like, 424 00:20:01,320 --> 00:20:04,480 Speaker 1: nobody's wanting you ten million dollars. Why don't you move 425 00:20:04,560 --> 00:20:07,200 Speaker 1: to California anyway? Like you can do that right now, 426 00:20:07,359 --> 00:20:09,920 Speaker 1: I know what you know, six months, save up, move 427 00:20:09,960 --> 00:20:11,920 Speaker 1: out there, give it a year because if you don't 428 00:20:11,960 --> 00:20:15,080 Speaker 1: do it, you're fifty and you're gonna be sixty. You're 429 00:20:15,119 --> 00:20:16,760 Speaker 1: never going to do it. So if you want to 430 00:20:16,800 --> 00:20:20,000 Speaker 1: go sailing, you know, you just never know the injury, 431 00:20:20,480 --> 00:20:24,160 Speaker 1: the change of circumstances. My parents, I have elderly parents, 432 00:20:24,200 --> 00:20:28,760 Speaker 1: Like life changes, and it's just it's so important to actually, 433 00:20:28,880 --> 00:20:31,879 Speaker 1: like just commit to it and do it. Just do it, 434 00:20:32,480 --> 00:20:33,760 Speaker 1: you know, I just gotta get the kid off. So 435 00:20:33,840 --> 00:20:35,720 Speaker 1: next year, when we next year, when we sit, you'll 436 00:20:35,720 --> 00:20:38,000 Speaker 1: tell them about your sailing. I will, I will know you. 437 00:20:38,040 --> 00:20:40,159 Speaker 1: But you're absolutely right, Like it's a it's a smarter 438 00:20:40,160 --> 00:20:42,560 Speaker 1: way of living. And I think this whole idea of 439 00:20:43,119 --> 00:20:45,040 Speaker 1: you just don't get it back, like I'm only going 440 00:20:45,080 --> 00:20:47,800 Speaker 1: to be fifty one once. I don't get it back. 441 00:20:47,880 --> 00:20:50,160 Speaker 1: But it's setting intentions like I think about that whenever 442 00:20:50,200 --> 00:20:53,120 Speaker 1: at right and then everything else. Thank you so much. 443 00:20:53,160 --> 00:20:57,600 Speaker 1: Will you come back? Yeah, I gotta go run. Thank 444 00:20:57,640 --> 00:20:59,639 Speaker 1: you so much. Thanks for having me pleasure, let us 445 00:20:59,640 --> 00:21:01,679 Speaker 1: know things are going. I would you up to well, okay, 446 00:21:01,720 --> 00:21:02,440 Speaker 1: thank you yeah,