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Speaker 1: Bloomberg Audio Studios, podcasts, radio News.

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Speaker 2: Previously on the Deal and get yourself a great partner

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Speaker 2: like Constance Schwartz Marini, who I'm scared of because she's

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Speaker 2: behind me. So I got to say all these nice

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Speaker 2: things about the boss. She is so lovely. Cannot wait

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Speaker 2: for you too to have a conversation with her.

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Speaker 3: Michael is obviously my business partner, but we always say

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Speaker 3: like brother from another mother, mister from another sister.

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Speaker 1: You guys know a snoop.

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Speaker 3: We had a little bit of an exchange in the

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Speaker 3: boardroom that I stood up to him, and next day

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Speaker 3: someone from his team called and he said, we want

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Speaker 3: the girl from the NFL running the snoop team. I

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Speaker 3: was like, whoa, whoa, I'm not a manager and they're like,

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Speaker 3: too bad, you're a manager now.

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Speaker 4: So Constant Schwartzmarni. This episode is kind of a part

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Speaker 4: two of a two part series, as it were, Alex,

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Speaker 4: because she is the business partner to Michael Strahan. But

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Speaker 4: you've known her for years. Who is she to you?

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Speaker 1: Yeah?

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Speaker 5: In many ways you mentioned Michael Strahan and Constant. The

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Speaker 5: comparable for me is like Charlie Munger to Warren Buffett

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Speaker 5: and Warren's the guy out there right, so is Michael,

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Speaker 5: but she's the one in the background that just brings

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Speaker 5: a lot of sanity and self awareness and they make

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Speaker 5: each other better. And if you think about some of

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Speaker 5: the brands that Constant has been involved with, from Deon

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Speaker 5: Sanders to Snoop to Aaron Andrews to cutting her teeth

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Speaker 5: in the early nineties in the NFL, and the stories

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Speaker 5: that she told us, oh, fascinating.

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Speaker 4: It's unbelievable because she gets into, like you said, those

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Speaker 4: early days of the NFL, before the NFL was the NFL,

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Speaker 4: when little sport called baseball was probably the more dominant

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Speaker 4: in the culture. NFL takes off in part because of

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Speaker 4: some of the things that she does. She goes to

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Speaker 4: the music world. I mean talk about being at the

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Speaker 4: center of the culture. She is a primary architect of

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Speaker 4: Coach Prime, like today's Coach Prime. It's crazy.

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Speaker 5: And to think that Constant was in the cover of

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Speaker 5: Sports illustraated with Dion was fascinating.

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Speaker 4: Yeah, no question. And when you think about what's happening

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Speaker 4: at this intersection we talk about it all the time, sports, business, culture, music, technology.

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Speaker 4: No one has been at the center of it more

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Speaker 4: than she has, and yet she self describes in this

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Speaker 4: interview working class kid born in Yonkers goes to Sunios WeGo,

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Speaker 4: but she's like as Hollywood as they come.

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Speaker 1: At this point.

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Speaker 4: On this episode of The Deal, Constance schwartz Marini, I

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Speaker 4: guess we should have you formally introduce yourself, hell us

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Speaker 4: who you are.

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Speaker 3: That would be helpful. So first of all, thank you

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Speaker 3: for having me. This is so exciting. But I'm Constance

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Speaker 3: schwartz Marini, and I'm co founder and managing partner of

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Speaker 3: Smack Entertainment.

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Speaker 4: And so Michael Strahan is your business partner. We spend

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Speaker 4: some time with him. Who is he to you?

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Speaker 1: Can I cuss?

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Speaker 3: Now?

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Speaker 1: I'm sorry. So Michael is obviously my business partner.

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Speaker 3: But we always say like brother from another mother, mister

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Speaker 3: from another sister. We've met, oh my gosh, yeah thirty

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Speaker 3: years ago when he was playing for the Giants and

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Speaker 3: I was working at the NFL. I'm an only child,

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Speaker 3: so I say he's the brother I never wanted. He

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Speaker 3: was my minister and my wedding like it goes deep

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Speaker 3: yeah wow yeah. And my husband's name is Mike too,

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Speaker 3: So the two of them jokes that it takes to

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Speaker 3: Michael's to handle one contence.

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Speaker 5: And I love Michael so much and I admire him

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Speaker 5: so much. What is it about Michael from your point

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Speaker 5: of view that makes him different and special?

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Speaker 3: Because Michael and I had the same workout thick and

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Speaker 3: the same sort of ethos, which is when, not if,

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Speaker 3: when this happens, when I can do this? And I

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Speaker 3: say that only because you have to have the trust

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Speaker 3: with whether it's a client, a partner, or a friend,

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Speaker 3: to say, what's your dream, what do you want to

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Speaker 3: go build?

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Speaker 1: Let's do it together.

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Speaker 3: And that's one of the many things it's so attracted

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Speaker 3: about him to many fans in that they don't.

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Speaker 1: See just a retired football player.

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Speaker 3: They don't see a good morning American news anchor, they

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Speaker 3: don't see the NFL on Fox sportscaster. They think that

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Speaker 3: he's their best friend. And that's something that you can't explain,

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Speaker 3: you can't teach, you can't buy. And that's one of

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Speaker 3: the many, many qualities that's just so endearing about him

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Speaker 3: is any room he's in.

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Speaker 1: Everyone feels like they know him. He makes you feel

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Speaker 1: like he knows you.

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Speaker 3: He's friendly with everyone on the set, not just the talent,

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Speaker 3: but whether it's the grip or the sound guy or

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Speaker 3: whoever it is, and he will reach out to me

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Speaker 3: for more favors for those kind of folks that he

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Speaker 3: works with than any talent ever. You know, when Pop

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Speaker 3: fifty was at Yankee Stadium, he said, can you please

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Speaker 3: get me four tickets?

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Speaker 1: The sound engineer wants to go.

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Speaker 3: I was like done, and for me too, I'd much

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Speaker 3: rather help someone like that out who's not going to

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Speaker 3: have the access that we are all privileged to have.

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Speaker 4: This guy. So, speaking of Michael, I mean, when you

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Speaker 4: think about like the through line of the people that

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Speaker 4: you've worked with over the years, what is it? Because

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Speaker 4: it's such a fascinating collection of people.

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Speaker 1: It's a good way of putting it.

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Speaker 3: If you really dig deep and look at all of them,

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Speaker 3: they're like Alex, they're a multi hyphen it. You know,

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Speaker 3: they excelled greatly at their core career. Obviously he was

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Speaker 3: a baseball player, but you've gone on right to have

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Speaker 3: a show like The Deal and all your investments in

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Speaker 3: your television career.

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Speaker 1: And that's the same thing.

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Speaker 3: Whether it's Michael or Aaron Andrews or Kurt Menafie and

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Speaker 3: Coach Prime, they all did so well at the core,

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Speaker 3: but they knew they could do more and wanted to

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Speaker 3: do more. And that's how we look at it is

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Speaker 3: there's no guard rails, there's no blinders.

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Speaker 4: It's like, let's go, let's talk about you. Let's talk

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Speaker 4: about the early days, because I think something Alex and

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Speaker 4: are both fascinated with. Is you starting your career at

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Speaker 4: the NFL before the NFL is really the NFL, it's

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Speaker 4: not what it is today. What was it like when

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Speaker 4: you got there? What were you doing in those early days?

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Speaker 3: So in those days, the NFL was two different companies.

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Speaker 3: There was the National Football League and then there was

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Speaker 3: the marketing and licensing arm called NFL Properties. So my

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Speaker 3: first job was an assistant at NFL Properties in the

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Speaker 3: corporate sponsorship to do. This was the early nineties, nineteen

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Speaker 3: ninety one. Wow, Yeah, I was a junior in high school.

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Speaker 1: Yeah, so it was. It was awesome.

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Speaker 3: I had two amazing bosses, Jim Schwabl and Maureen Rosen.

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Speaker 3: I'm still super close to Maureene. She really gave me

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Speaker 3: my start in my shop because she would say, whatever

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Speaker 3: you can handle, I'm going to give you more of,

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Speaker 3: you know, And that's what she did and she gave

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Speaker 3: me the best advice that I used to this day

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Speaker 3: with everyone that comes and works with us at SMACK,

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Speaker 3: which is, when you mess up, although it was a

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Speaker 3: different word, and you will, you come to me, you

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Speaker 3: own it, you say I messed up and need help,

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Speaker 3: let's fix it. That has stuck with me throughout my

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Speaker 3: whole career, my whole life and everything, because it's such

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Speaker 3: simple common sense. But unfortunately more people go the other direction,

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Speaker 3: which is to cover something up or lie about it,

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Speaker 3: and then the issue snowballs. And that's how we work

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Speaker 3: with everybody at the company, not just the talent, but

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Speaker 3: the staff too, And that's just was the best thing ever.

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Speaker 3: And yes there were women executives back then, not many,

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Speaker 3: but I was very blessed that she was the one

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Speaker 3: that looked out for me.

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Speaker 4: And I want to sort of stick with this notion

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Speaker 4: of what the NFL was then, in part because the

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Speaker 4: show is called The Deal. What were those early deals

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Speaker 4: that you remember?

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Speaker 3: I couldn't have received an MBA at any school that

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Speaker 3: would have taught me what the NFL taught me about

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Speaker 3: the art of the deal, in the sense that it

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Speaker 3: was just our jobs, like everyone's like, oh you got

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Speaker 3: into producing so late in life. I'm like, no, we

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Speaker 3: produced at the NFL, but you didn't get a credit

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Speaker 3: in a sense because it was your job. When the

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Speaker 3: network deals were done, there were hours carved out for

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Speaker 3: the NFL to program and you'd go to the sponsor

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Speaker 3: say what are your guys objectives? And you know, nineteen

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Speaker 3: ninety three and it was Miller Lte at the time.

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Speaker 3: They're like, well, the Pro Bowl, which was in Hawaii,

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Speaker 3: that's our target. So you know, the NFL Films guys

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Speaker 3: would come up with the Pro Bowl Beach Challenge, and

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Speaker 3: then there was the NFL on Skills Challenges and then

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Speaker 3: the NFL Lineman Challenge, which was one of the ways

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Speaker 3: Strahan and I got to really interact and connect because

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Speaker 3: the show needed a little dusting off, and so Tracy Polman,

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Speaker 3: who's still at the NFL, was like, you guys need

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Speaker 3: to sit with Strahan, and we brought him in and said,

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Speaker 3: what do you think of the show. You've you've participated

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Speaker 3: in it, you know enough years, and he was like,

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Speaker 3: I like this, I like this, but why don't we

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Speaker 3: replace this skill challenge with that one?

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Speaker 1: That was when the light bulb went off about him.

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Speaker 3: You're like, Wow, this guy isn't just great on the field,

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Speaker 3: but understands all the things you know that go into

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Speaker 3: off field careers.

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Speaker 4: You're doing these deals and the NFL does start to

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Speaker 4: take off a little bit. I think we're both fascinated

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Speaker 4: with this idea, is like, what was it like inside

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Speaker 4: there was there a sense that something special was happening

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Speaker 4: in terms of the NFL and the culture, because that,

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Speaker 4: I think is one of the most fascinating things about

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Speaker 4: you is that you're looking at this not just through

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Speaker 4: a sports lens, not just through a business lens, Like

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Speaker 4: what was happening then?

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Speaker 3: It was early nineties, so hip hop, you know, is

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Speaker 3: really starting to take off, whether it was Snoop and

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Speaker 3: Ice Cube and they're all rocking jerseys and Starter was

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Speaker 3: was the it jacket, and I think they might have

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Speaker 3: even been doing some jerseys as well back then. And

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Speaker 3: we saw that and we just ended up really tapping

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Speaker 3: into it, and we hired a company called Loud Records.

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Speaker 3: It's Steve Rifkin, where he's like, I can help you guys,

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Speaker 3: and started placing jerseys on the you know, folks that

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Speaker 3: weren't already wearing them. And then I just even keyed

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Speaker 3: in to say, Okay, we have the Super Bowl halftime

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Speaker 3: in the anthem, but there's so much more. And I

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Speaker 3: started working with the music industry and we would do

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Speaker 3: these NFL New Artists tours and we'd tap people to

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Speaker 3: play at the Pro Bowl, which.

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Speaker 1: Nobody ever really paid attention to. And the cool thing.

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Speaker 3: About it was the artists that we would tap in

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Speaker 3: at that point were on the come up. So then

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Speaker 3: two three years later were they're the biggest stars in

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Speaker 3: the world, whether it was in Sync or the Backstreet Boys,

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Speaker 3: even Creed Kelly Clarkson, like, they all wanted to just

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Speaker 3: stay and be a part of it and would still

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Speaker 3: come back and not charge the seven figures that they

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Speaker 3: could have to be a part of all the events

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Speaker 3: and activities concerts.

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Speaker 5: Is interesting. You say nineteen ninety three, and that was

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Speaker 5: the year that Michael Strahan and I were both drafted.

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Speaker 5: But at that point, at least what I remember was

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Speaker 5: Major League baseball was still America's pastime. And some may

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Speaker 5: say that at that point mob Baseball was greater than

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Speaker 5: the NFL. But what's happened over the last thirty years

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Speaker 5: is phenomenal. I mean, it's incredible, and they become behemoth

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Speaker 5: of network television in the world that everything's dying and

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Speaker 5: they're still growing. Their numbers are crazy. In hindsight when

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Speaker 5: you look back thinking about the deal, was there one,

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Speaker 5: two or three things that happened that started changing really

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Speaker 5: the future and landscape of the NFL.

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Speaker 3: This is just my opinion, and I think it's what

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Speaker 3: sets them apart still to this day, is you know,

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Speaker 3: on Sundays and Mondays where you were going to be watching,

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Speaker 3: Like you knew on Sundays and Mondays that was NFL

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Speaker 3: football and that's what we really would drive to and

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Speaker 3: for when I was there, it was all about, Okay,

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Speaker 3: the NBA, the players aren't wearing helmets, so how do

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Speaker 3: we make sure our players are identified? And that was

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Speaker 3: when the groups that I was in, whether it was

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Speaker 3: special events or liaising with the NFL Films Group, is

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Speaker 3: let's get more content out there that showcases our players

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Speaker 3: without the helmets. I think those two things for me

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Speaker 3: would be identifiers looking back on when you could see it.

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Speaker 3: And then Michael Jackson's halftime performance which was at the

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Speaker 3: Rose Bowl, that was pivotal. I mean I wasn't involved

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Speaker 3: in any of that, but just being a small, little coordinator.

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Speaker 3: And then we also started the NFL experience back then,

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Speaker 3: which was really I think the first fan fest, which

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Speaker 3: is what a lot of people call them, where you

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Speaker 3: would really lean in to the local community. But as

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Speaker 3: you guys know, how many hundreds of thousands of people

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Speaker 3: show up in a Super Bowl city, so you were

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Speaker 3: giving them another activity to do than just drink at a bar.

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Speaker 4: What is it about the NFL? What is it about

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Speaker 4: pro football that makes it so culturally relevant and valuable today?

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Speaker 4: The gap between every other sport in the NFL is

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Speaker 4: massive when you think about valuations, when you think about viewership,

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Speaker 4: when you think about every element. What is it about

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Speaker 4: the NFL.

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Speaker 3: In the thirty years you know since I started there

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Speaker 3: to where we are now. Fantasy football huge, huge, and

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Speaker 3: you went from just cheering for your local team to now,

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Speaker 3: all of a sudden, wait a minute, I have players

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Speaker 3: spread out at all the teams. Then Sunday Ticket was born,

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Speaker 3: so you didn't have to just watch your team in

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Speaker 3: your market. You could then watch all the teams. And

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Speaker 3: I think the betting, you know obviously has just for

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Speaker 3: every sport, has just taken it through the roof. But

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Speaker 3: those would be the things that stick out for me

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Speaker 3: right now. And then the limited amount of games. I mean,

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Speaker 3: you know better than I do. How many games do

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Speaker 3: the NBA and MLB play a year?

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Speaker 5: Eighty two and sixty two?

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Speaker 1: Right?

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Speaker 5: So, because I haven't, you know, I'm always thinking about,

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Speaker 5: like what happens inside these very famous boardrooms that all

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Speaker 5: of our viewers would love to be a fly on

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Speaker 5: the wall. But when you think about the last thirty years,

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Speaker 5: is it Roger Goodell? Is it Jerry Jones? Is it

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Speaker 5: Robert Craft? Who were the key players in that room

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Speaker 5: that you think shifted this?

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Speaker 1: Well?

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Speaker 3: I wasn't in those boyfriends, but one thousand percent. I

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Speaker 3: mean they are such visionary leaders. And you know, I

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Speaker 3: was lucky enough to get to know Kim Bogoula from

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Speaker 3: the Buffalo Bills, and I think she was a big

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Speaker 3: visionary for one of the new ownership teams that came

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Speaker 3: into play. Steve Ross, who I know you know very well.

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Speaker 3: My dad was his driver. Talk about the.

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Speaker 4: Deal and no way what?

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Speaker 3: Yeah, that's interesting, And it's this is how much I

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Speaker 3: love Steve Ross. So I run into him at Super

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Speaker 3: Bowl every year, and whether it's the tailgate party or

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Speaker 3: the Commissioner's party on Friday night and he's with all

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Speaker 3: of his fancy billionaires and he's a big hug and

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Speaker 3: he says, this is Consent's her father used to work

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Speaker 3: for me.

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Speaker 1: And you can see them like, what did he do?

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Speaker 3: And we both go to his driver and it's the

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Speaker 3: greatest thing because I'm a blue collar kid, and I

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Speaker 3: think that's something that gets so lost in the deal

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Speaker 3: that you have to go to an Ivy League school

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Speaker 3: and you have to know Steve to have connections. And

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Speaker 3: that's one of the reasons I love him so much

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Speaker 3: is it doesn't matter what you did, if you were

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Speaker 3: smart and you're a good person, you just excel. And

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Speaker 3: when he went in, you know, and bought the Dolphins,

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Speaker 3: I know there's like this, there's always controversy with every

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Speaker 3: team owner, but he brought such a different point of view,

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Speaker 3: coming from the successful real estate market and everything. So

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Speaker 3: but Jerry obviously and the whole family. I mean, Charlotte's

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Speaker 3: a dear friend and what she's done, you know, in

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Speaker 3: marketing the team and building the star and Robert Kraft

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Speaker 3: just what hasn't Robert Craft and the Craft family done?

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Speaker 3: But absolutely those are the owners that I just remembered vividly.

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Speaker 4: So let's talk about music if we can, because you

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Speaker 4: mentioned that, you know, those early days, you bring in

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Speaker 4: these artists and music becomes really interesting to you. Talk

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Speaker 4: to us about that transition into a different part of

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Speaker 4: the sort of cultural zeitgeist, as it were.

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Speaker 1: I owe my music career to Hoody and the Blowfish.

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Speaker 4: Believe it or not, don't we all have.

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Speaker 1: I'm so excited they're touring again next summer.

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Speaker 3: We a whole bunch of us text are like, we

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Speaker 3: have to go and see them on the road somewhere.

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Speaker 3: But literally, Don Garber, who's commissioner of Major League Soccer,

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Speaker 3: was my boss at the NFL at the time, and

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Speaker 3: he said, hey, I just got a call from someone

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Speaker 3: at a record company. Can you take it? And that

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Speaker 3: one conversation changed the course of my career. And I said, Saron,

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Speaker 3: I called this woman and she said, we have this band.

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Speaker 3: They love sports. They're playing at Jones Beach. Would you

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Speaker 3: come see them because we think there's something to be

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Speaker 3: done with them. In my mid twenties, I was like cool,

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Speaker 3: grabbed a couple folks from the NFL. It's like, let's

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Speaker 3: go to Jones Beach. And see this band forgot They

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Speaker 3: were opening for like Genesis, somebody like that. And I

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Speaker 3: was so in awe and so blown away. And again

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Speaker 3: this is mid nineties. I go back to the office,

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Speaker 3: is Don, we have to hire them for the tailgate party.

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Speaker 3: And for those of you that don't know, the tailgate

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Speaker 3: party is the party of the super Bowl. It takes

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Speaker 3: place right before the game. It's all the corporate partners,

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Speaker 3: the owners, the networks. I mean, every fancy is at

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Speaker 3: this party. So you have to come correct, not just

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Speaker 3: with the music, the food, the decor. And that was

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Speaker 3: one of the projects I worked on. And Don says

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Speaker 3: what I said, Don, You've got to trust me on this.

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Speaker 1: He's like, are you crazy?

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Speaker 3: You think I can take a band that no one

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Speaker 3: knows and have them play for the owners.

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Speaker 1: I said, just trust me.

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Speaker 3: Well, Book, I think it was Casey and the Sunshine

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Speaker 3: Man as well. I said, And if I'm wrong, you

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Speaker 3: can publicly fire me and then we'll put.

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Speaker 1: Those guys as the headliner.

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Speaker 3: This is August, September, October, November, climbing, climbing climbing. By

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Speaker 3: the time the Super Bowl comes around, I don't even

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Speaker 3: know how many Grammys they're nominated for so Don was like,

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Speaker 3: con this is what you're going to be doing now,

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Speaker 3: and so that set me on this course. And everyone

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Speaker 3: I met from the hoodie camp, you know, from the

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Speaker 3: publishers and the record company, they said, what more can

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Speaker 3: we do?

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Speaker 1: And it's time.

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Speaker 3: Garber was like, go go create this entertainment marketing division.

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Speaker 3: And I would just cold call because there was no

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Speaker 3: social media, and so you would use a telephone like

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Speaker 3: a handheld telephone, and you dial numbers and I said, Hya,

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Speaker 3: it's Constant Schwartz from the NFL. We're expanding our music interactions.

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Speaker 3: It's outside of just Super Bowl halftime pregame. Would you

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Speaker 3: be interested? And who didn't want to work with the NFL?

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Speaker 3: So we created NFL New Artist Tours, where you'd work

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Speaker 3: with the record companies and they'd put new artists on

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Speaker 3: tours going to each stadium because how else are these

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Speaker 3: new artists ever playing in front of seventy eighty thousand people.

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Speaker 3: And it just kept snowballing. And then we started securing

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Speaker 3: venues at the super Bowl outside of obviously the stadium,

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Speaker 3: and we'd set comedy. Jamie Fox played in the late

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Speaker 3: nineties like it was the Super Bowl comedy tour, and

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Speaker 3: then we started a Super Bowl concert series that took

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Speaker 3: place at the NFL Experience, and all those things just

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Speaker 3: kept elevating and growing. And next thing, you know, after

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Speaker 3: the Cowboys Thanksgiving Game, we held a Shania Twain concert

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Speaker 3: at the stadium that was then rolled right into CBS's

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Speaker 3: you know after the game.

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Speaker 1: Was so much fun. God, I'm like sitting here reminiscing.

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Speaker 1: I'm like, I want to go back.

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Speaker 4: But it's interesting, I mean, because you were living obviously

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Speaker 4: deep in baseball world. Baseball's not doing this. No, Like

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Speaker 4: baseball is like, we're America's past time. We're good. Everybody's

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Speaker 4: going to watch, and meanwhile, the NFL is eating their lunch.

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Speaker 5: And to think that in the late seventies when the

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Speaker 5: Yankees played the Dodgers, forty five million people watched that

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Speaker 5: game six and you cut to twenty twenty and those

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Speaker 5: eleven million people and watch the Dodgers win the World Series.

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Speaker 5: So it's been interesting to watch one ascending and the

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Speaker 5: other one.

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Speaker 4: Being a little bit challenged. But the cultural relevance is

399
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Speaker 4: obviously at the core of that. When we come back,

400
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Speaker 4: we talked to constants about managing Snoop Dogg ing Smack

401
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Speaker 4: with Michael Strahan and everything coach Prime. Then you start

402
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Speaker 4: to really get into the to the music business. I mean,

403
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Speaker 4: fast forward to today. You're still there. You and Snoop

404
00:19:25,320 --> 00:19:28,840
Speaker 4: Snoop Dogg, Snoop Dogg' like you know all the names.

405
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Speaker 4: How does he come into your life? You have a

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Speaker 4: movie coming out with him?

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Speaker 5: Do?

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Speaker 3: We have a movie that's streaming right now on Prime

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Speaker 3: Video called The Underdogs. But my last two years at

410
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Speaker 3: the NFL, there was a new show they were developing

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Speaker 3: called NFL Under the Helmet, which was our answer to

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Speaker 3: inside stuff, and it was let's get the helmets off

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Speaker 3: the players, and Michael Strahan was our correspondent with Brandy

414
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Speaker 3: Chastain while he was still playing for the Giants. We'd

415
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Speaker 3: send him out into the field. But it was where

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00:19:54,320 --> 00:19:59,399
Speaker 3: we literally combined sports media and culture because artists on

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Speaker 3: that show were everybody from run DMC and ice Cube

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Speaker 3: and so at that point I start getting calls from

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Speaker 3: management companies and labels and they said, Okay, we know

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Speaker 3: you're having a time over there and it's been great

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Speaker 3: for us, but we want you to come work at

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Speaker 3: a record company. I was like, I'm not leaving the NFL,

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Speaker 3: and then another a management company in LA, was like,

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Speaker 3: come out here, you can do strategic marketing and all

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Speaker 3: the partnerships.

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Speaker 1: It's like, I'm not leaving New York City.

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Speaker 3: But then I just kept getting so many offers that

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Speaker 3: you get to the point where, Okay, someone's offering me

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Speaker 3: a senior vice president position to create a new department.

430
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Speaker 1: In a new area.

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Speaker 3: And as you guys are doing the show called the Deal,

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Speaker 3: how do you say no to that? And that was

433
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Speaker 3: how I ended up leaving the NFL after a decade there,

434
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Speaker 3: and I went to work at a record company for

435
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Speaker 3: eleven months. Wasn't for me, but I learned so much

436
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Speaker 3: and I'm so glad I did it. And then I

437
00:20:48,400 --> 00:20:50,199
Speaker 3: moved made the jump and moved to LA to go

438
00:20:50,440 --> 00:20:53,480
Speaker 3: really in the entertainment space. So when I was at

439
00:20:53,480 --> 00:20:56,399
Speaker 3: the firm, we represented everybody that you can imagine in

440
00:20:56,440 --> 00:20:57,600
Speaker 3: the early two thousands.

441
00:20:57,720 --> 00:21:01,159
Speaker 4: Remind us about the firm, because that's seminole not just

442
00:21:01,200 --> 00:21:02,680
Speaker 4: for you, but in the sort of.

443
00:21:02,640 --> 00:21:04,840
Speaker 3: Many people that are going to be in these chairs

444
00:21:04,880 --> 00:21:08,280
Speaker 3: with you. So the Firm was a talent management company

445
00:21:08,280 --> 00:21:12,919
Speaker 3: who wrapped everybody from Leonardo DiCaprio, Cameron Diaz, Martin Scorsese,

446
00:21:13,600 --> 00:21:18,119
Speaker 3: Ice Cube, Vin Diesel, Kelly Clarkson, Enrique Iglesias.

447
00:21:18,240 --> 00:21:19,960
Speaker 1: I mean, it just goes on and on.

448
00:21:20,480 --> 00:21:25,840
Speaker 3: And I was brought into strategic market, the talent, brand partnerships, endorsements,

449
00:21:26,040 --> 00:21:30,200
Speaker 3: and believe it or not, the music business wasn't as

450
00:21:30,240 --> 00:21:34,520
Speaker 3: comfortable as they are now with doing endorsements, so it

451
00:21:34,600 --> 00:21:37,440
Speaker 3: was sort of helping them understand that it doesn't compromise

452
00:21:37,480 --> 00:21:39,399
Speaker 3: the integrity of your music or who you are.

453
00:21:39,760 --> 00:21:40,760
Speaker 1: It just enhances it.

454
00:21:40,800 --> 00:21:43,720
Speaker 3: And if we can get a brand to cover, you know,

455
00:21:44,040 --> 00:21:47,679
Speaker 3: your release week, your tours, your release parties, why wouldn't

456
00:21:47,720 --> 00:21:49,600
Speaker 3: you want to do that, especially if it's something that's

457
00:21:49,600 --> 00:21:53,520
Speaker 3: so organic. And Enrique Iglesias was just coming off Heroes,

458
00:21:53,560 --> 00:21:55,560
Speaker 3: the biggest thing in the world, and we just had

459
00:21:55,640 --> 00:21:58,760
Speaker 3: so much upside and so much fun with him. And

460
00:21:58,800 --> 00:22:02,840
Speaker 3: again early on how it's so important to establish trust

461
00:22:03,080 --> 00:22:05,840
Speaker 3: with the talent because I'm new to the talent space. Yes,

462
00:22:05,920 --> 00:22:08,960
Speaker 3: I worked with football players, but I was at the NFL,

463
00:22:09,359 --> 00:22:12,480
Speaker 3: and I mean, my goodness, Enrique had a Dorrito campaign.

464
00:22:12,560 --> 00:22:16,040
Speaker 3: He was in a Pepsi campaign globally with Britney Spears,

465
00:22:16,040 --> 00:22:18,400
Speaker 3: Beyonce and Pink playing a Gladiator.

466
00:22:18,720 --> 00:22:21,840
Speaker 1: You have to look that one up. It's phenomenal. And

467
00:22:21,880 --> 00:22:23,480
Speaker 1: then the way Snoop came into my life.

468
00:22:23,840 --> 00:22:26,359
Speaker 3: We threw a Super Bowl party in San Diego and

469
00:22:26,359 --> 00:22:29,440
Speaker 3: I remember what year and Snoop was a guest and

470
00:22:29,720 --> 00:22:32,120
Speaker 3: somebody from his team ended up talking to someone from

471
00:22:32,119 --> 00:22:34,960
Speaker 3: my team about the firm. And the next couple of

472
00:22:35,040 --> 00:22:37,720
Speaker 3: days their call comes in that Snoop wanted a meeting

473
00:22:38,440 --> 00:22:41,200
Speaker 3: and I'm barely out of a suit right, like, I'm

474
00:22:41,200 --> 00:22:43,840
Speaker 3: as corporate as you could be. And Snoop was doing

475
00:22:43,920 --> 00:22:46,679
Speaker 3: that GFL, the Gangster Football League, and I was like,

476
00:22:46,960 --> 00:22:49,520
Speaker 3: I don't want to work with him, Like I don't understand,

477
00:22:49,640 --> 00:22:52,280
Speaker 3: like I'm going to stick in the pop world. You

478
00:22:52,320 --> 00:22:55,240
Speaker 3: guys know a Snoop once you meet him, I mean

479
00:22:55,800 --> 00:22:59,640
Speaker 3: the best. And so I was on his marketing team,

480
00:22:59,640 --> 00:23:02,520
Speaker 3: though different than I was anyone else, but we had

481
00:23:02,520 --> 00:23:06,199
Speaker 3: a little bit of an exchange in the boardroom that

482
00:23:06,800 --> 00:23:09,640
Speaker 3: I stood up to him, and next day someone from

483
00:23:09,640 --> 00:23:11,200
Speaker 3: his team called and he said, we want the girl

484
00:23:11,200 --> 00:23:14,200
Speaker 3: from the NFL running the Snoop team. I was like, whoa, whoa,

485
00:23:14,359 --> 00:23:17,480
Speaker 3: I'm not a manager. Yeah, this isn't my forte And

486
00:23:17,480 --> 00:23:19,679
Speaker 3: they're like, too bad. You're a manager. Now the talent

487
00:23:19,720 --> 00:23:22,320
Speaker 3: wants you, and wow, I jumped on a plane I

488
00:23:22,320 --> 00:23:25,240
Speaker 3: think it was the next day to Reno, Nevada, where

489
00:23:25,320 --> 00:23:27,600
Speaker 3: Private was waiting for him. He was on tour to

490
00:23:27,600 --> 00:23:29,840
Speaker 3: take him to New York to do press for Starsky

491
00:23:29,880 --> 00:23:31,600
Speaker 3: and Hutch and maybe soul plane.

492
00:23:31,880 --> 00:23:32,960
Speaker 4: Oh my god.

493
00:23:33,119 --> 00:23:35,600
Speaker 3: And that was the beginning. And I never looked back,

494
00:23:35,640 --> 00:23:38,439
Speaker 3: and we had an amazing run together. But I stepped

495
00:23:38,440 --> 00:23:41,320
Speaker 3: down as his manager when I turned forty just because

496
00:23:41,320 --> 00:23:43,240
Speaker 3: I wanted a life, Because.

497
00:23:43,040 --> 00:23:45,080
Speaker 1: When you're with Snoop, that is your life.

498
00:23:45,240 --> 00:23:46,920
Speaker 4: Yeah, because I think we should stick on that for

499
00:23:46,960 --> 00:23:49,639
Speaker 4: a second, because I feel like now it's like, oh, Snoop,

500
00:23:49,720 --> 00:23:51,960
Speaker 4: he's like Mark, he's doing a show with Martha Steward,

501
00:23:52,000 --> 00:23:56,000
Speaker 4: and he's got he's like this empire. That wasn't totally

502
00:23:56,040 --> 00:23:56,879
Speaker 4: the vibe then.

503
00:23:56,880 --> 00:23:58,480
Speaker 1: No, right, not at all.

504
00:23:58,640 --> 00:24:01,600
Speaker 3: Snoop was in his thirty and you know, still had

505
00:24:01,640 --> 00:24:03,880
Speaker 3: a lot of activity happenings, say, you know, at home

506
00:24:03,920 --> 00:24:07,560
Speaker 3: from Long Beach, and maybe some kerfuffles with the law

507
00:24:07,640 --> 00:24:12,400
Speaker 3: here and there. But once you really understand him, there

508
00:24:12,480 --> 00:24:16,520
Speaker 3: was never anything that he has done or still does

509
00:24:16,800 --> 00:24:19,160
Speaker 3: with bad intentions. Right, A lot of it's wrong place,

510
00:24:19,200 --> 00:24:21,760
Speaker 3: wrong time kind of things. And I saw that, and

511
00:24:21,800 --> 00:24:23,760
Speaker 3: he is such a star, and yes he had a

512
00:24:23,800 --> 00:24:28,960
Speaker 3: global footprint, but we saw because this was again pre

513
00:24:29,080 --> 00:24:30,720
Speaker 3: social media, so a lot of people aren't going to

514
00:24:30,760 --> 00:24:32,840
Speaker 3: understand what I'm talking about. But in order to really

515
00:24:32,880 --> 00:24:35,240
Speaker 3: build your base, you needed to be there. And so

516
00:24:35,320 --> 00:24:37,439
Speaker 3: we just hit the ground running. And I was on

517
00:24:37,480 --> 00:24:41,359
Speaker 3: tour with him internationally for that entire time, and we

518
00:24:41,480 --> 00:24:44,720
Speaker 3: hit every continent, whether it was hosting the Europe you know,

519
00:24:44,840 --> 00:24:47,679
Speaker 3: Video Music Awards MTV was so big that you'd go

520
00:24:47,720 --> 00:24:50,399
Speaker 3: to Germany, he'd host that and that would pop. And

521
00:24:50,840 --> 00:24:53,840
Speaker 3: we had a family doc on the E channel called

522
00:24:53,840 --> 00:24:58,760
Speaker 3: Snoop Dogg's Fatherhood. Clothing lines had him in commercials like

523
00:24:58,840 --> 00:25:01,560
Speaker 3: he was in a commercial with Yaya Coca for Chrysler.

524
00:25:01,960 --> 00:25:04,919
Speaker 3: That just really took him from say the gangster rapper

525
00:25:05,359 --> 00:25:08,480
Speaker 3: to the media sweetheart that you know him today and

526
00:25:08,600 --> 00:25:11,880
Speaker 3: my most proud accomplishment with him, And there you'll see

527
00:25:11,920 --> 00:25:12,560
Speaker 3: a string.

528
00:25:12,840 --> 00:25:15,040
Speaker 1: A thread for me. I said, what's your dream?

529
00:25:15,359 --> 00:25:15,439
Speaker 4: Like?

530
00:25:15,560 --> 00:25:18,800
Speaker 3: Forget any barriers, what is your dream? And he said,

531
00:25:18,840 --> 00:25:21,040
Speaker 3: I want my own youth football league. He said, I

532
00:25:21,119 --> 00:25:24,280
Speaker 3: played as a kid and I tried to coach my sons,

533
00:25:24,880 --> 00:25:28,760
Speaker 3: but where we live, they didn't want me. And just

534
00:25:29,240 --> 00:25:31,280
Speaker 3: all I need, like my whole career is, don't tell

535
00:25:31,320 --> 00:25:33,280
Speaker 3: me why I can't tell me how I can. And

536
00:25:33,320 --> 00:25:35,680
Speaker 3: when a client tells me, you know that someone's telling

537
00:25:35,720 --> 00:25:38,040
Speaker 3: them now, it just it gets me going and it

538
00:25:38,080 --> 00:25:40,440
Speaker 3: puts the battery in my back. And I said, Okay,

539
00:25:40,920 --> 00:25:43,399
Speaker 3: if you'll follow my lead, I will make this happen.

540
00:25:44,320 --> 00:25:47,520
Speaker 3: So Commissioner Taglibu was still the commissioner at the NFL.

541
00:25:47,680 --> 00:25:51,119
Speaker 3: Roger Goodell was the second in command, and I called Roger.

542
00:25:51,119 --> 00:25:53,200
Speaker 3: I said, Okay, I know this is going to sound

543
00:25:53,200 --> 00:25:55,679
Speaker 3: completely insane, and I know I've only been gone for

544
00:25:55,760 --> 00:25:57,480
Speaker 3: less than two years, and you're going to say, what

545
00:25:57,520 --> 00:25:59,840
Speaker 3: the hell has happened to you since you moved to California.

546
00:26:00,119 --> 00:26:02,240
Speaker 3: I want to bring Snoop Dogg in to the NFL

547
00:26:02,280 --> 00:26:05,240
Speaker 3: headquarters on Park Avenue for a meeting to talk about

548
00:26:05,280 --> 00:26:08,800
Speaker 3: supporting us starting our own youth football league in southern cal.

549
00:26:10,400 --> 00:26:10,720
Speaker 1: Hello.

550
00:26:12,960 --> 00:26:15,520
Speaker 3: To their credit, Snoop and I showed up. We walked

551
00:26:15,560 --> 00:26:18,040
Speaker 3: up those stairs and I said to him, do not

552
00:26:18,280 --> 00:26:22,400
Speaker 3: smoke one blunt before we go anywhere near these offices.

553
00:26:22,440 --> 00:26:25,160
Speaker 3: And if you do, you are spraying yourself with some clone.

554
00:26:25,359 --> 00:26:28,720
Speaker 3: I'll give you a tip travel for Breese, a tiny

555
00:26:28,760 --> 00:26:31,000
Speaker 3: little bottle throat in the purse which got me through

556
00:26:31,040 --> 00:26:31,680
Speaker 3: my time with him.

557
00:26:31,680 --> 00:26:33,600
Speaker 1: But it was one of the most.

558
00:26:33,400 --> 00:26:36,959
Speaker 3: Memorable meetings I ever had, and Commissioner Taglibou and now

559
00:26:37,000 --> 00:26:40,320
Speaker 3: Kimishner Cadell couldn't have been more gracious and more open.

560
00:26:41,280 --> 00:26:43,199
Speaker 3: And going back to what you're talking about is the

561
00:26:43,200 --> 00:26:47,199
Speaker 3: cultural relevance of the NFL. They saw it, they got it.

562
00:26:47,840 --> 00:26:50,880
Speaker 3: The majority of players going into professional sports aren't growing

563
00:26:50,920 --> 00:26:53,280
Speaker 3: up in Greenwich, Knnikut. I'm sorry, like you know, at

564
00:26:53,359 --> 00:26:57,040
Speaker 3: least not in the NFL. And for them to see

565
00:26:57,160 --> 00:27:01,280
Speaker 3: the impact he can have on these children that not

566
00:27:01,359 --> 00:27:04,760
Speaker 3: everybody comes from a two parent home, not everybody's you know,

567
00:27:04,960 --> 00:27:07,720
Speaker 3: working nine to five jobs. A lot of these kids'

568
00:27:07,800 --> 00:27:09,919
Speaker 3: parents might have been in jail, and Snoop is helping

569
00:27:09,920 --> 00:27:13,639
Speaker 3: them as any way he could, and they greenlit it,

570
00:27:13,840 --> 00:27:15,359
Speaker 3: and we just said we want to be able to

571
00:27:15,400 --> 00:27:17,600
Speaker 3: just know we have your support. We don't need anything else,

572
00:27:17,640 --> 00:27:21,320
Speaker 3: but the kids want to be wearing the NFL team jerseys.

573
00:27:21,920 --> 00:27:23,960
Speaker 3: And then we ended up starting to play a Snooper

574
00:27:23,960 --> 00:27:27,000
Speaker 3: Bowl game at the Super Bowl every year, and they

575
00:27:27,760 --> 00:27:30,040
Speaker 3: allowed us to use that because that's something you get

576
00:27:30,040 --> 00:27:32,840
Speaker 3: to see. Some desistance shut that down, and there are

577
00:27:33,480 --> 00:27:35,560
Speaker 3: thousands of kids that went on.

578
00:27:35,520 --> 00:27:37,960
Speaker 1: To play at the collegiate level. CJ.

579
00:27:38,119 --> 00:27:44,360
Speaker 3: Stroud right now is an SYFL kid. Black Mamba Shuster,

580
00:27:44,800 --> 00:27:47,639
Speaker 3: He's another SYFL kid, And that's actually the inspiration for

581
00:27:47,680 --> 00:27:51,520
Speaker 3: the Underdogs was just these kids. It's still going strong.

582
00:27:51,600 --> 00:27:53,520
Speaker 3: I think the last number I heard was eighty thousand

583
00:27:53,560 --> 00:27:54,520
Speaker 3: kids have come through that lead.

584
00:27:54,680 --> 00:27:55,000
Speaker 5: Wow.

585
00:27:55,040 --> 00:27:58,640
Speaker 4: So that kind of brings us to Smack and sort

586
00:27:58,680 --> 00:28:03,080
Speaker 4: of this relationship network we talked with with Straighthand about it.

587
00:28:03,560 --> 00:28:07,960
Speaker 4: This is a very interesting collection of people, is as

588
00:28:08,000 --> 00:28:10,879
Speaker 4: I think we both appreciate. I mean, we're talking about,

589
00:28:11,040 --> 00:28:14,600
Speaker 4: you know, Whiz Khalifa, Aaron Andrews, Tony Gonzalez, you know,

590
00:28:14,640 --> 00:28:18,320
Speaker 4: Michael obviously talked to just a lot about that. What's

591
00:28:18,359 --> 00:28:20,640
Speaker 4: the underlying idea.

592
00:28:20,880 --> 00:28:22,399
Speaker 1: For me starting SMACK.

593
00:28:23,000 --> 00:28:25,719
Speaker 3: I actually didn't plan on going on my own truly,

594
00:28:25,760 --> 00:28:28,120
Speaker 3: Like I didn't realize I was an entrepreneur. I always

595
00:28:28,200 --> 00:28:30,600
Speaker 3: joke about it, like kale and entrepreneur weren't words you

596
00:28:30,840 --> 00:28:31,399
Speaker 3: used back.

597
00:28:31,280 --> 00:28:31,880
Speaker 1: In the nineties.

598
00:28:32,840 --> 00:28:35,399
Speaker 3: And when I went on my own, it was because

599
00:28:35,400 --> 00:28:37,320
Speaker 3: I got fired, which was the best thing ever. So

600
00:28:37,359 --> 00:28:39,640
Speaker 3: I'm so thankful to them for, you know, telling me

601
00:28:39,680 --> 00:28:41,880
Speaker 3: to hit the road. But when I parted ways with Snoop,

602
00:28:41,920 --> 00:28:43,880
Speaker 3: I had Michael and I had Dion, but they weren't

603
00:28:44,320 --> 00:28:47,600
Speaker 3: coach Prime and Straighthan. The media, you know, behemoth now

604
00:28:47,720 --> 00:28:51,440
Speaker 3: and I understood it. But wherever I was interviewing at

605
00:28:51,520 --> 00:28:53,680
Speaker 3: they wanted me, well, you worked in sports, you'll work

606
00:28:53,680 --> 00:28:56,600
Speaker 3: in sports. You produced Snoop's reality show, you should be

607
00:28:56,640 --> 00:28:59,120
Speaker 3: a reality show producer. You're great at brand partnership. So

608
00:28:59,280 --> 00:29:01,920
Speaker 3: don't you get it, Like I have twenty years of

609
00:29:01,960 --> 00:29:04,840
Speaker 3: the best experience ever combining what I learned at the

610
00:29:04,920 --> 00:29:07,880
Speaker 3: NFL and what I learned at the firm. That's what

611
00:29:07,920 --> 00:29:11,080
Speaker 3: this company is. That's what it's about. One of our

612
00:29:11,160 --> 00:29:13,680
Speaker 3: new people that just came into the company on the

613
00:29:13,720 --> 00:29:17,360
Speaker 3: production side, he said to me what McDonald's is to

614
00:29:17,400 --> 00:29:20,600
Speaker 3: hamburgers and what phones are to Apple smack is.

615
00:29:20,560 --> 00:29:21,640
Speaker 1: To game changers.

616
00:29:22,120 --> 00:29:24,000
Speaker 3: And I never looked at it like that, And I

617
00:29:24,000 --> 00:29:26,960
Speaker 3: actually had a little a little teary for somebody that

618
00:29:27,160 --> 00:29:30,040
Speaker 3: didn't work at the company who had that perception of

619
00:29:30,120 --> 00:29:31,080
Speaker 3: us on the outside.

620
00:29:32,160 --> 00:29:33,880
Speaker 1: I was like, that's what it is, and that's truly

621
00:29:33,880 --> 00:29:34,560
Speaker 1: what it is. It was.

622
00:29:34,800 --> 00:29:37,160
Speaker 3: It reminded me of when Strahan went into the Pro

623
00:29:37,200 --> 00:29:39,880
Speaker 3: Football Hall of Fame. When you get that, you go

624
00:29:39,960 --> 00:29:42,120
Speaker 3: back to your team and they present you, you know,

625
00:29:42,160 --> 00:29:44,200
Speaker 3: with the team, and you get a ring. And I

626
00:29:44,240 --> 00:29:46,400
Speaker 3: was on the field when he was being honored and

627
00:29:46,440 --> 00:29:48,880
Speaker 3: all the Giant sponsors were there, and a wife of

628
00:29:48,880 --> 00:29:51,080
Speaker 3: a big sponsor overheard or she goes, why is Michael

629
00:29:51,080 --> 00:29:54,040
Speaker 3: Strahan from Live with Michael and Kelly being honored at

630
00:29:54,080 --> 00:29:56,560
Speaker 3: the Giants game. I never looked at me like that

631
00:29:56,560 --> 00:29:57,960
Speaker 3: that I was going to be upset, and I started

632
00:29:58,000 --> 00:29:59,040
Speaker 3: high fiving my team.

633
00:29:59,080 --> 00:30:00,480
Speaker 1: I was like, my god, guys, like.

634
00:30:00,440 --> 00:30:03,560
Speaker 3: We've done this, like in these short years, in six years,

635
00:30:03,920 --> 00:30:07,000
Speaker 3: we've crossed him over, you know, from being a retired

636
00:30:07,080 --> 00:30:09,400
Speaker 3: athlete to a media powerhouse.

637
00:30:09,600 --> 00:30:12,760
Speaker 5: Sokasa's described the business of SMACK. What is it, what

638
00:30:12,800 --> 00:30:14,240
Speaker 5: does it do? And what kind of people are you

639
00:30:14,320 --> 00:30:14,800
Speaker 5: looking for?

640
00:30:15,280 --> 00:30:18,240
Speaker 3: So SMACK stands for sports, media and culture and it's

641
00:30:18,280 --> 00:30:22,160
Speaker 3: a multi hyphen it like talent management, production and brand

642
00:30:22,160 --> 00:30:27,040
Speaker 3: incubator company. So we manage talent, we produce whether it's scripted,

643
00:30:27,160 --> 00:30:31,080
Speaker 3: non scripted documentaries and now feature films, and then on

644
00:30:31,120 --> 00:30:34,880
Speaker 3: the brand side, we launched straighthands like head to toe skincare,

645
00:30:35,120 --> 00:30:37,240
Speaker 3: you know, clothing lines, and then we have a pet

646
00:30:37,280 --> 00:30:40,480
Speaker 3: line called Snoop Doggie Dogs with Snoop, and then a

647
00:30:40,520 --> 00:30:43,080
Speaker 3: headscarf line with John tay rottis his wife and Snoop

648
00:30:43,120 --> 00:30:43,880
Speaker 3: in the whole family.

649
00:30:44,600 --> 00:30:45,840
Speaker 1: We have whereby.

650
00:30:45,480 --> 00:30:48,760
Speaker 3: Aaron Andrews, which we launched with Aaron five years ago.

651
00:30:48,960 --> 00:30:51,560
Speaker 3: That's what the culture comes into play, because we look

652
00:30:51,600 --> 00:30:54,080
Speaker 3: and see what's happening in the world where there's white space,

653
00:30:54,200 --> 00:30:56,520
Speaker 3: you know, where there's something that we can really lean

654
00:30:56,560 --> 00:30:58,520
Speaker 3: in on, and those are the ones we've targeted.

655
00:30:58,600 --> 00:31:00,400
Speaker 4: Right now, I want to talk about this moment that

656
00:31:00,480 --> 00:31:05,640
Speaker 4: happened in this NFL season where probably the most famous

657
00:31:05,640 --> 00:31:08,840
Speaker 4: person in the world, Taylor Swift, shows up at her

658
00:31:08,880 --> 00:31:13,080
Speaker 4: second game in Kansas City, and she's wearing Aware by

659
00:31:13,120 --> 00:31:17,200
Speaker 4: Aaron Andrews. Top. I walk us through that moment in

660
00:31:17,240 --> 00:31:19,360
Speaker 4: sort of what led up to it and what it

661
00:31:19,520 --> 00:31:21,200
Speaker 4: means for a brand like that.

662
00:31:22,480 --> 00:31:25,120
Speaker 3: Aaron, like Michael, is one of the moost hands on

663
00:31:25,240 --> 00:31:26,440
Speaker 3: entrepreneurs you will ever meet.

664
00:31:26,600 --> 00:31:30,000
Speaker 1: When I tell you, she busts her ass at every.

665
00:31:30,320 --> 00:31:34,000
Speaker 3: Game, not just obviously being super prepared, you know, for

666
00:31:34,080 --> 00:31:37,160
Speaker 3: sideline reporting. But she will come with a stack of

667
00:31:37,200 --> 00:31:39,280
Speaker 3: gear and hand it out to the fans, and the

668
00:31:39,320 --> 00:31:41,160
Speaker 3: fans are like, Aaron am wearing this, I'm wearing thiss

669
00:31:41,520 --> 00:31:43,920
Speaker 3: like they're screaming, And I tell you that just to

670
00:31:44,080 --> 00:31:46,200
Speaker 3: say that didn't just happen with Taylor, I would love

671
00:31:46,200 --> 00:31:48,880
Speaker 3: to say it did. But Taylor's PR team had reached

672
00:31:48,920 --> 00:31:50,320
Speaker 3: out to Aaron, you know, to come to a show

673
00:31:50,360 --> 00:31:53,360
Speaker 3: over the summer, and then when it came out to

674
00:31:53,400 --> 00:31:56,160
Speaker 3: Taylor and Travis were dating, we sent a huge care

675
00:31:56,240 --> 00:32:00,200
Speaker 3: package to Taylor's PR team and then Aaron's very good

676
00:32:00,240 --> 00:32:02,880
Speaker 3: with Travis, and even on her Calm Down podcast over

677
00:32:02,880 --> 00:32:05,040
Speaker 3: the summer, they'd put it out there because Travis was

678
00:32:05,040 --> 00:32:06,800
Speaker 3: telling the story how we went to a concert and

679
00:32:06,800 --> 00:32:10,200
Speaker 3: couldn't get the bracelet tour. So everyone on this like Tiree,

680
00:32:10,200 --> 00:32:13,160
Speaker 3: like Taylor, please go on a date with Travis. It'll

681
00:32:13,200 --> 00:32:16,000
Speaker 3: be great for America too, like going on and on.

682
00:32:16,480 --> 00:32:19,920
Speaker 3: So there was some connectivity there. We had no idea

683
00:32:19,960 --> 00:32:23,240
Speaker 3: she was gonna wear their jacket, And when that happened

684
00:32:23,280 --> 00:32:26,280
Speaker 3: on Thursday Night Football, Aaron calls me, she said, I

685
00:32:26,320 --> 00:32:28,240
Speaker 3: think she's in our jacket. I'm like, oh, my god,

686
00:32:28,280 --> 00:32:29,640
Speaker 3: I'm like, I pulled it up on my phone. I

687
00:32:29,680 --> 00:32:32,360
Speaker 3: forgot where I was. But the way she was wearing it,

688
00:32:32,520 --> 00:32:35,240
Speaker 3: we couldn't see the whole jacket and like the shot.

689
00:32:35,600 --> 00:32:38,959
Speaker 3: So we're just literally spent five minutes like we were

690
00:32:39,000 --> 00:32:44,600
Speaker 3: John Madden, you know, with teleprompter dissecting, called someone else

691
00:32:44,600 --> 00:32:47,040
Speaker 3: from the team like it's our jacket is not. We

692
00:32:47,040 --> 00:32:50,240
Speaker 3: were screaming like we were little girls at our first

693
00:32:50,240 --> 00:32:51,280
Speaker 3: time at Disneyland.

694
00:32:51,520 --> 00:32:52,760
Speaker 1: We couldn't believe it.

695
00:32:53,360 --> 00:32:57,280
Speaker 3: And then it was just like, oh my gosh, buckle up.

696
00:32:58,160 --> 00:33:01,160
Speaker 3: Our partners at Fanatics were like, okay, we need to

697
00:33:01,200 --> 00:33:04,000
Speaker 3: go now. Our manufacturer I said, if you have to

698
00:33:04,040 --> 00:33:06,720
Speaker 3: send somebody overseas to go stand in these factories and

699
00:33:06,720 --> 00:33:10,320
Speaker 3: make more jackets. We sold out that night. The orders

700
00:33:10,400 --> 00:33:14,960
Speaker 3: kept coming in, pre sales kept happening. But even more

701
00:33:15,240 --> 00:33:18,239
Speaker 3: so and exciting than that, how many young girls are

702
00:33:18,280 --> 00:33:21,719
Speaker 3: now fans of the NFL, specifically the Kansas City Chiefs.

703
00:33:21,720 --> 00:33:26,080
Speaker 1: So just seeing that hotailor effect, it's phenomenal.

704
00:33:26,240 --> 00:33:28,600
Speaker 3: I mean, thank you, Taylor, including my two daughters and

705
00:33:28,680 --> 00:33:30,760
Speaker 3: not watch ye right, yeah, there you go.

706
00:33:31,160 --> 00:33:34,000
Speaker 4: So we think about cultural relevance and I think about

707
00:33:34,000 --> 00:33:38,080
Speaker 4: the last twelve months. There's one man who has emerged

708
00:33:38,120 --> 00:33:40,760
Speaker 4: as one of the most culturally relevant people in sports,

709
00:33:41,200 --> 00:33:43,920
Speaker 4: and that is Dean Sanders. Coach Prime. Talk about a

710
00:33:43,960 --> 00:33:47,760
Speaker 4: man who's had many names. How do you distill down

711
00:33:49,000 --> 00:33:49,640
Speaker 4: Coach Prime.

712
00:33:50,240 --> 00:33:53,040
Speaker 3: I've worked with Coach Prime now for over a decade.

713
00:33:53,080 --> 00:33:57,040
Speaker 3: I think it's probably about thirteen fourteen years. Dion could

714
00:33:57,080 --> 00:34:01,200
Speaker 3: have had a television career as big as is Michael

715
00:34:01,560 --> 00:34:01,880
Speaker 3: is You.

716
00:34:02,600 --> 00:34:06,120
Speaker 1: But he wouldn't leave Dallas. His commitment was coaching the kids.

717
00:34:06,160 --> 00:34:09,480
Speaker 3: He started a truth league, similar to how Snoop had

718
00:34:09,480 --> 00:34:12,120
Speaker 3: his Snoop Youth Football League. That's what Dean did as

719
00:34:12,160 --> 00:34:15,560
Speaker 3: soon as he retired. So every time something would pop up,

720
00:34:15,680 --> 00:34:18,200
Speaker 3: a new talk show, a radio show of this, he'd

721
00:34:18,239 --> 00:34:20,560
Speaker 3: be like, can I do it from Dallas? And this

722
00:34:20,600 --> 00:34:23,160
Speaker 3: is before COVID, I mean, this is you know, a

723
00:34:23,200 --> 00:34:26,759
Speaker 3: long time ago. And they're like no, and he's like, nope,

724
00:34:26,760 --> 00:34:28,879
Speaker 3: I'm good then, And so he had his NFL network job.

725
00:34:29,719 --> 00:34:33,440
Speaker 3: Shiloh was off at University of South Carolina. Shadore the

726
00:34:33,480 --> 00:34:36,200
Speaker 3: Baby is now senior year high school and getting ready

727
00:34:36,440 --> 00:34:38,120
Speaker 3: to make his decision and where he's going to go

728
00:34:38,200 --> 00:34:41,279
Speaker 3: play on at the collegiate level, and I popped into

729
00:34:41,320 --> 00:34:43,520
Speaker 3: the NFL network to see Diani was doing a shoot

730
00:34:43,600 --> 00:34:46,080
Speaker 3: or something, and he said, I've been baking an idea,

731
00:34:46,440 --> 00:34:47,640
Speaker 3: but you know, I don't like to bring them to

732
00:34:47,680 --> 00:34:50,480
Speaker 3: you till they're fully cooked. I'm there, I said, okay,

733
00:34:50,719 --> 00:34:53,440
Speaker 3: you know, you're just sort of like what's coming. I

734
00:34:53,480 --> 00:34:56,480
Speaker 3: sent a letter to the ad at Florida State. I

735
00:34:56,520 --> 00:34:59,959
Speaker 3: want to help them recruit. Why would you help them recruit?

736
00:35:00,520 --> 00:35:03,400
Speaker 3: I said, what do you mean? I said, I understand

737
00:35:03,440 --> 00:35:06,400
Speaker 3: it's not the norm for somebody to go from coaching

738
00:35:06,440 --> 00:35:09,399
Speaker 3: six year old to high school to the collegiate level,

739
00:35:09,600 --> 00:35:13,280
Speaker 3: but you're not anybody. You're Deon Sanders. And he said, hmmm,

740
00:35:13,960 --> 00:35:16,440
Speaker 3: let's figure it out. So again, good at what I know,

741
00:35:16,760 --> 00:35:18,440
Speaker 3: better at what I don't know. I called one of

742
00:35:18,440 --> 00:35:21,520
Speaker 3: my best friends, Jordan Bejon's now at Fox Sports, who

743
00:35:21,600 --> 00:35:24,520
Speaker 3: was an agent at the time. I said, hear me out,

744
00:35:25,000 --> 00:35:27,439
Speaker 3: kind of like when I called Christer Cadell. I said,

745
00:35:27,719 --> 00:35:30,320
Speaker 3: Dion is ready, you know, to move on to the

746
00:35:30,360 --> 00:35:33,160
Speaker 3: next level, and he's going to be a.

747
00:35:33,120 --> 00:35:37,080
Speaker 1: Head coach at a college. Hello, And Jordan's like, you

748
00:35:37,160 --> 00:35:37,319
Speaker 1: know what.

749
00:35:37,360 --> 00:35:40,240
Speaker 3: Con If it was anybody else, I'd tell them they're crazy,

750
00:35:40,280 --> 00:35:41,080
Speaker 3: but it's you and him.

751
00:35:41,160 --> 00:35:43,640
Speaker 1: He's like, let's do this. And Jordan helped prep us

752
00:35:43,640 --> 00:35:44,200
Speaker 1: because it's a.

753
00:35:44,160 --> 00:35:47,200
Speaker 3: Whole different world and if you don't come from that world,

754
00:35:47,239 --> 00:35:50,360
Speaker 3: you don't understand it. And so there's the search firms,

755
00:35:50,360 --> 00:35:52,640
Speaker 3: and the search firms make the first calls, and then

756
00:35:52,680 --> 00:35:56,719
Speaker 3: you have to prepare your playbook and you present your playbook.

757
00:35:56,600 --> 00:35:57,480
Speaker 1: To whoever it is.

758
00:35:57,480 --> 00:35:59,640
Speaker 3: It's doing the interviewing from the ad to the board

759
00:35:59,640 --> 00:36:04,400
Speaker 3: of trust, you know, all the folks, and Dion like

760
00:36:04,560 --> 00:36:10,480
Speaker 3: he is the most prepared individual. It's remarkable and he

761
00:36:10,640 --> 00:36:14,279
Speaker 3: was crushed these interviews. But I think those schools just

762
00:36:14,360 --> 00:36:17,600
Speaker 3: weren't ready. And he always says, God's plan is something

763
00:36:17,600 --> 00:36:19,200
Speaker 3: that none of us you know, really know, and you

764
00:36:19,239 --> 00:36:21,160
Speaker 3: have to follow it. And there was a reason why

765
00:36:21,160 --> 00:36:23,160
Speaker 3: he didn't get those first couple of jobs because then

766
00:36:23,200 --> 00:36:26,080
Speaker 3: a call came in from Ashley Robinson, who's the AD

767
00:36:26,200 --> 00:36:28,120
Speaker 3: at Jackson State, and said, I heard he's looking to

768
00:36:28,120 --> 00:36:29,360
Speaker 3: be a head coach and I'd love to.

769
00:36:29,360 --> 00:36:30,359
Speaker 1: Talk to you guys about it.

770
00:36:31,280 --> 00:36:33,600
Speaker 3: And coaches eyes lit up, and he said, this is

771
00:36:33,680 --> 00:36:36,360
Speaker 3: my calling and I want to go to Jackson State

772
00:36:36,520 --> 00:36:38,719
Speaker 3: and I'm going to shine a light on all the

773
00:36:38,880 --> 00:36:41,680
Speaker 3: HBCUs and let's go do this this year especially he's

774
00:36:41,680 --> 00:36:44,120
Speaker 3: been a blur and what an amazing run he had

775
00:36:44,160 --> 00:36:46,799
Speaker 3: at Jackson State. And we still help, you know where

776
00:36:46,840 --> 00:36:50,040
Speaker 3: we can with the HBCUs, with brand partners and anything

777
00:36:50,080 --> 00:36:52,440
Speaker 3: of that sort. And then when it came time to

778
00:36:52,440 --> 00:36:56,239
Speaker 3: go to Colorado, Rick George, who's our boss at AD

779
00:36:56,480 --> 00:37:00,680
Speaker 3: at Colorado, I said, Rick, you have to understand you're

780
00:37:00,719 --> 00:37:03,960
Speaker 3: not just getting a head coach. You're getting the machine

781
00:37:03,960 --> 00:37:06,440
Speaker 3: that comes with it, and you're getting a docuseries that

782
00:37:06,480 --> 00:37:09,360
Speaker 3: comes with it. So if that's not something you're comfortable

783
00:37:09,360 --> 00:37:12,680
Speaker 3: with the Board of Regions, he probably won't want to.

784
00:37:12,560 --> 00:37:14,600
Speaker 1: You know, take this job. You know, there's a lot

785
00:37:14,640 --> 00:37:15,400
Speaker 1: of other offers.

786
00:37:15,920 --> 00:37:17,759
Speaker 3: And Rick was like, I am all in, Like I

787
00:37:17,840 --> 00:37:21,120
Speaker 3: understand you know him and what comes with it, and

788
00:37:21,160 --> 00:37:24,080
Speaker 3: I am all in. And Rick honestly was the main

789
00:37:24,120 --> 00:37:28,560
Speaker 3: reason Dion chose Colorado because he's such an innovative AD

790
00:37:29,120 --> 00:37:34,399
Speaker 3: and just truly welcoming and partnership and everything. And when

791
00:37:34,440 --> 00:37:39,560
Speaker 3: that spring game hit and everyone went like all of

792
00:37:39,600 --> 00:37:42,799
Speaker 3: it that day was sold out, the whole season was

793
00:37:42,800 --> 00:37:45,080
Speaker 3: sold out, and then it just kept going and going,

794
00:37:45,120 --> 00:37:47,440
Speaker 3: and I would love to sit back and tell you

795
00:37:47,440 --> 00:37:49,400
Speaker 3: what a great deal maker I am. And then I

796
00:37:49,480 --> 00:37:52,880
Speaker 3: knew all this was coming. There is no way anybody

797
00:37:52,960 --> 00:37:56,400
Speaker 3: could have predicted how big and how fast it was

798
00:37:56,440 --> 00:38:00,080
Speaker 3: going to take off. But what I absolutely do you

799
00:38:00,239 --> 00:38:02,640
Speaker 3: know and continue to know is he's a winner. And

800
00:38:02,680 --> 00:38:05,960
Speaker 3: for everybody that started, you know, just criticizing the way

801
00:38:06,000 --> 00:38:09,360
Speaker 3: the season ended, we knew that we would have some

802
00:38:09,480 --> 00:38:12,880
Speaker 3: dogs coming. And so when Jordan Seaton you know, announced

803
00:38:12,880 --> 00:38:15,440
Speaker 3: that he was signing with Colorado, and it just silenced

804
00:38:15,480 --> 00:38:16,000
Speaker 3: the haters.

805
00:38:16,600 --> 00:38:18,359
Speaker 1: That is the best part of it all.

806
00:38:18,800 --> 00:38:21,120
Speaker 3: But one thing, and like I said, you know him, well,

807
00:38:22,360 --> 00:38:26,400
Speaker 3: none of the noise ever creeps in ever, like I've

808
00:38:26,560 --> 00:38:28,719
Speaker 3: I call him and I said, okay, I think we're

809
00:38:28,719 --> 00:38:29,560
Speaker 3: going to clap back at this.

810
00:38:29,600 --> 00:38:31,000
Speaker 1: We're going to respond to that. He said, oh no,

811
00:38:31,040 --> 00:38:32,360
Speaker 1: you're not. I was like, but why he.

812
00:38:32,360 --> 00:38:36,680
Speaker 3: Goes It just feeds us like haters are the marketing team.

813
00:38:37,280 --> 00:38:40,280
Speaker 3: We have a show that we're developing with him, scripted comedy,

814
00:38:40,719 --> 00:38:42,719
Speaker 3: amazing writer Ali Larroy. I don't know if you guys

815
00:38:42,719 --> 00:38:45,799
Speaker 3: have worked with him. Everybody hates Chris and a few

816
00:38:45,840 --> 00:38:48,560
Speaker 3: other great shows and in the pitch because it's it's

817
00:38:48,719 --> 00:38:52,840
Speaker 3: loosely inspired by coach's life, takes place of a celebrity

818
00:38:52,880 --> 00:38:56,560
Speaker 3: head coach in a like a professional NFL team, but

819
00:38:56,600 --> 00:39:00,600
Speaker 3: in like Wichita and what Ali says in this pitches,

820
00:39:01,000 --> 00:39:03,040
Speaker 3: haters never focused on a loser.

821
00:39:03,640 --> 00:39:04,879
Speaker 4: And I was like, I'm going.

822
00:39:04,880 --> 00:39:07,239
Speaker 3: To start using that, Like, think about that because it

823
00:39:07,280 --> 00:39:08,480
Speaker 3: takes a second to sink in.

824
00:39:08,680 --> 00:39:10,200
Speaker 4: I feel like that's going to be written on the

825
00:39:11,960 --> 00:39:12,480
Speaker 4: corpse soon.

826
00:39:13,239 --> 00:39:16,359
Speaker 3: But it's so true, right yeah, Like I've never thought

827
00:39:16,400 --> 00:39:19,200
Speaker 3: about it like that, and that helps me as the

828
00:39:19,200 --> 00:39:21,920
Speaker 3: person that has to guide him that I'm like, I

829
00:39:21,920 --> 00:39:24,680
Speaker 3: don't care when anybody's saying anything. I really don't because

830
00:39:24,800 --> 00:39:27,160
Speaker 3: if someone's gonna hate when we win, they're definitely gonna

831
00:39:27,200 --> 00:39:28,320
Speaker 3: hate when we lose.

832
00:39:28,880 --> 00:39:29,400
Speaker 1: It's cool.

833
00:39:29,840 --> 00:39:32,359
Speaker 5: Not only is Deon a force of nature, but he's

834
00:39:32,360 --> 00:39:35,920
Speaker 5: also like I consider I'm a friend and a mentor.

835
00:39:35,960 --> 00:39:37,560
Speaker 5: And I remember when I signed my big deal with

836
00:39:37,600 --> 00:39:40,480
Speaker 5: Texas going back to two thousand and one, We're playing

837
00:39:40,480 --> 00:39:42,880
Speaker 5: the Reds and we were running sprange right before the

838
00:39:42,880 --> 00:39:45,680
Speaker 5: game and spring training, and I asked Ian. I said, Dan,

839
00:39:45,719 --> 00:39:48,680
Speaker 5: what advice can you give me? And he said, obviously

840
00:39:48,760 --> 00:39:50,680
Speaker 5: you'll take care of the baseball, but just make sure,

841
00:39:50,680 --> 00:39:53,040
Speaker 5: you're the best teammate in that clubhouse to those twenty

842
00:39:53,080 --> 00:39:56,040
Speaker 5: four other guys, and I never forgot that. But my

843
00:39:56,200 --> 00:40:00,600
Speaker 5: question to you is what is Dion's super power? What

844
00:40:00,680 --> 00:40:01,920
Speaker 5: makes him so special?

845
00:40:03,040 --> 00:40:03,560
Speaker 1: His faith?

846
00:40:04,280 --> 00:40:06,480
Speaker 3: And why I say that is because it's that faith

847
00:40:06,719 --> 00:40:11,040
Speaker 3: that makes him want to lift everyone up around him.

848
00:40:11,400 --> 00:40:13,839
Speaker 3: For a lot of the critics, they're not listening to

849
00:40:13,840 --> 00:40:15,560
Speaker 3: what he's saying. They might hear it, but they're not

850
00:40:15,680 --> 00:40:18,920
Speaker 3: listening because if you read his social media posts, if

851
00:40:18,960 --> 00:40:21,240
Speaker 3: you listen to him an oppressor, if you read an interview,

852
00:40:21,600 --> 00:40:24,600
Speaker 3: he's not talking about himself just to talk about himself.

853
00:40:24,640 --> 00:40:28,040
Speaker 3: He's talking about whatever he's working on to build the

854
00:40:28,080 --> 00:40:30,400
Speaker 3: people up around him. I'll call him and say, I

855
00:40:30,440 --> 00:40:33,319
Speaker 3: can't believe you just blah blah, I didn't do it.

856
00:40:33,560 --> 00:40:38,759
Speaker 3: We did it. It's such inclusion and mentorship and guidance.

857
00:40:39,400 --> 00:40:44,040
Speaker 3: I've never seen anything like it. I really haven't. It's

858
00:40:44,120 --> 00:40:47,759
Speaker 3: the most endearing quality about him is the faith that

859
00:40:47,840 --> 00:40:50,879
Speaker 3: he helps you have in yourself, no matter who you are,

860
00:40:51,120 --> 00:40:53,920
Speaker 3: whether you're a student athlete, whether you're one of his coaches,

861
00:40:54,480 --> 00:40:57,520
Speaker 3: whether you're one of his brand partners. It's just this

862
00:40:57,719 --> 00:41:00,799
Speaker 3: faith that he helps you to believe yourself. It's the

863
00:41:00,840 --> 00:41:03,719
Speaker 3: advice he gave you exactly when you were playing. Yeah,

864
00:41:03,920 --> 00:41:05,080
Speaker 3: it is his superpower.

865
00:41:05,640 --> 00:41:09,400
Speaker 4: One of the things that clearly happened both at Jackson

866
00:41:09,440 --> 00:41:14,400
Speaker 4: State and then at Colorado. He was at the forefront,

867
00:41:14,719 --> 00:41:18,160
Speaker 4: leading edge, poster child, whatever you want to say, for

868
00:41:18,760 --> 00:41:23,240
Speaker 4: an entirely different business of college football. We talked about

869
00:41:23,760 --> 00:41:27,680
Speaker 4: you being a witness to the NFL at this catalytic moment.

870
00:41:27,840 --> 00:41:30,200
Speaker 4: This is a catalytic moment for college sports if there

871
00:41:30,239 --> 00:41:32,879
Speaker 4: ever was one. How do you see it from where

872
00:41:32,920 --> 00:41:34,799
Speaker 4: you sit, Like what's happening right now?

873
00:41:35,760 --> 00:41:37,680
Speaker 3: I am so immersed in it that it's hard for

874
00:41:37,719 --> 00:41:40,000
Speaker 3: me to take a step back at the three sixty level.

875
00:41:40,160 --> 00:41:43,520
Speaker 3: But the one most important role we all have is

876
00:41:44,480 --> 00:41:46,759
Speaker 3: it's got any deal we do, it has to be

877
00:41:46,800 --> 00:41:50,279
Speaker 3: authentic to him. We're getting a lot of offers in

878
00:41:50,360 --> 00:41:53,480
Speaker 3: many different categories, but if it's not something that he

879
00:41:53,600 --> 00:41:56,600
Speaker 3: uses or does, we don't. We've passed and we'll leave

880
00:41:56,600 --> 00:41:58,320
Speaker 3: money on the table. But it comes back to you,

881
00:41:58,840 --> 00:42:01,880
Speaker 3: and that goes for the docum series, that goes for

882
00:42:02,320 --> 00:42:05,520
Speaker 3: any appearances he's making. I mean, I'm talking about off field. Yeah,

883
00:42:05,560 --> 00:42:10,240
Speaker 3: I'm off field, And when the mania hit everyone at Smack.

884
00:42:10,680 --> 00:42:13,120
Speaker 3: It was like all hands on deck, including Michael, like

885
00:42:13,200 --> 00:42:15,080
Speaker 3: we needed to get the kids dressed in our suits,

886
00:42:15,080 --> 00:42:17,640
Speaker 3: so what I mean all hands on deck, But we

887
00:42:17,800 --> 00:42:20,319
Speaker 3: had to make sure it was never too much, it

888
00:42:20,360 --> 00:42:24,040
Speaker 3: wasn't off brand, and we would end up having debates

889
00:42:24,440 --> 00:42:28,200
Speaker 3: internally do we launch this? I mean the sunglasses should

890
00:42:28,239 --> 00:42:32,520
Speaker 3: be an Anita Elber's Harvard Business School study because those

891
00:42:32,560 --> 00:42:36,960
Speaker 3: weren't supposed to come out until November. And we worked

892
00:42:37,160 --> 00:42:39,600
Speaker 3: for a year finding the right partner. Because he wears

893
00:42:39,600 --> 00:42:41,919
Speaker 3: sunglasses all the time, this was just like, oh, let's

894
00:42:41,920 --> 00:42:44,080
Speaker 3: get a sunglass Like no, no, he needs his own

895
00:42:44,120 --> 00:42:46,840
Speaker 3: line because there's many instances and Alex knows this that

896
00:42:46,880 --> 00:42:48,839
Speaker 3: you're going to put your name on someone else's brand

897
00:42:48,880 --> 00:42:50,759
Speaker 3: and there are times where it needs to be your own.

898
00:42:51,200 --> 00:42:53,960
Speaker 3: He needed his own sunglass line. And we called these

899
00:42:53,960 --> 00:42:58,400
Speaker 3: guys at Blenders when the coach the Colorado disrespected Mama

900
00:42:58,400 --> 00:43:01,799
Speaker 3: Connie and we said you need to go now, like

901
00:43:01,880 --> 00:43:04,600
Speaker 3: we need to go this week, and to their credit,

902
00:43:04,800 --> 00:43:07,480
Speaker 3: they ramped up and we got all the glasses in

903
00:43:08,040 --> 00:43:09,359
Speaker 3: the kid's hands at the team.

904
00:43:09,960 --> 00:43:12,839
Speaker 1: Deane's mom gave the pregame speech that week with the rock.

905
00:43:13,280 --> 00:43:15,879
Speaker 3: We sold in the first couple of days that week

906
00:43:15,920 --> 00:43:18,600
Speaker 3: over a million dollars in sunglasses and they're reasonably with

907
00:43:18,640 --> 00:43:22,520
Speaker 3: fist like these, aren't you know, over the top ridiculous sunglasses.

908
00:43:22,560 --> 00:43:23,520
Speaker 1: Like it was nuts.

909
00:43:23,880 --> 00:43:26,319
Speaker 3: I mean, it was just you. You can't make this out.

910
00:43:26,440 --> 00:43:30,360
Speaker 3: Like every time something happens. I'm like, if we wrote

911
00:43:30,360 --> 00:43:32,680
Speaker 3: this in a script and turned it in, the studios

912
00:43:32,680 --> 00:43:34,279
Speaker 3: would push it right back to us to say this

913
00:43:34,320 --> 00:43:36,840
Speaker 3: is just too far out. Even with I mean, we

914
00:43:36,960 --> 00:43:39,680
Speaker 3: lost I think it was the last five or six games,

915
00:43:40,680 --> 00:43:45,000
Speaker 3: but we signed the number one O line in the country.

916
00:43:45,040 --> 00:43:46,319
Speaker 1: Everyone thought he was going to.

917
00:43:46,520 --> 00:43:50,160
Speaker 3: All the other Power five schools who loved to throw

918
00:43:50,200 --> 00:43:53,720
Speaker 3: some shade our way, and Jordan's Seaton signed with us.

919
00:43:54,000 --> 00:43:56,400
Speaker 4: I mean, one thing that I've been thinking about in

920
00:43:56,440 --> 00:43:59,799
Speaker 4: talking to you and talking to Michael about you, is

921
00:43:59,840 --> 00:44:02,320
Speaker 4: this idea that you know, you get these epiphanies again,

922
00:44:02,400 --> 00:44:05,480
Speaker 4: Like you're in this seat where you're seeing some of

923
00:44:05,520 --> 00:44:09,000
Speaker 4: the most disruption, some of the most opportunities, some of

924
00:44:09,000 --> 00:44:12,360
Speaker 4: the biggest challenges in the sports and culture world. What

925
00:44:12,440 --> 00:44:13,120
Speaker 4: happens next?

926
00:44:13,120 --> 00:44:17,160
Speaker 3: Do you think On a smaller scale, what I'm seeing

927
00:44:17,680 --> 00:44:21,080
Speaker 3: is more and more brands want real people. And what

928
00:44:21,120 --> 00:44:23,360
Speaker 3: I mean by that is not a celebrity, not a

929
00:44:23,400 --> 00:44:29,160
Speaker 3: paid influencer, but real life executives or coordinators, you know.

930
00:44:29,280 --> 00:44:31,640
Speaker 3: Just that's a shift that I'm seeing a lot of

931
00:44:32,120 --> 00:44:35,680
Speaker 3: and just even internally here at SMACK is like as

932
00:44:35,680 --> 00:44:39,120
Speaker 3: we talked about them being seen and honored, that's the

933
00:44:39,239 --> 00:44:43,480
Speaker 3: shift where nobody. I think people are kind of sick

934
00:44:43,520 --> 00:44:45,680
Speaker 3: of just hearing from the suits in a sense, and

935
00:44:45,719 --> 00:44:49,080
Speaker 3: it's like the world shifted since the pandemic and you

936
00:44:49,160 --> 00:44:52,080
Speaker 3: want to just have more one on one, real conversations.

937
00:44:52,480 --> 00:44:54,840
Speaker 3: And that's a shift that I'm seeing, and that's where

938
00:44:55,280 --> 00:44:57,000
Speaker 3: a lot of these podcasts.

939
00:44:56,719 --> 00:44:57,359
Speaker 1: Are coming up.

940
00:44:57,400 --> 00:44:59,239
Speaker 3: And the fact that I'm here, like I don't take

941
00:44:59,239 --> 00:45:00,920
Speaker 3: this for granted that you guys are having me here

942
00:45:01,000 --> 00:45:03,799
Speaker 3: when you're having the Michael Strahans of the world, but

943
00:45:04,040 --> 00:45:05,920
Speaker 3: that to me is indicative of what's happening in the

944
00:45:05,920 --> 00:45:09,000
Speaker 3: real world. Is people want to understand more about like

945
00:45:09,080 --> 00:45:11,920
Speaker 3: how did you get there, what happened and being proud

946
00:45:11,960 --> 00:45:14,040
Speaker 3: of it, Like I'm a blue collar kid. I went

947
00:45:14,080 --> 00:45:18,000
Speaker 3: to Suniasuigo and I to this day still fight every

948
00:45:18,080 --> 00:45:20,920
Speaker 3: day for every win that we have, and you want

949
00:45:20,960 --> 00:45:23,440
Speaker 3: to celebrate those wins and that's what I'm seeing and

950
00:45:24,480 --> 00:45:26,319
Speaker 3: I'm going to see a national championship in our in

951
00:45:26,320 --> 00:45:27,920
Speaker 3: near future for Colorado.

952
00:45:28,719 --> 00:45:30,040
Speaker 1: Wow, there's my vision.

953
00:45:30,160 --> 00:45:30,600
Speaker 4: There you go.

954
00:45:30,920 --> 00:45:31,440
Speaker 1: I like it.

955
00:45:31,440 --> 00:45:34,040
Speaker 5: Well, I'm a buyer of that stock if you say it.

956
00:45:34,080 --> 00:45:36,520
Speaker 5: But you know, as we were prepping for who do

957
00:45:36,560 --> 00:45:39,239
Speaker 5: we want on our show? Here the deal, your name

958
00:45:39,280 --> 00:45:41,480
Speaker 5: came up very quickly. With the work we've done and

959
00:45:41,480 --> 00:45:43,200
Speaker 5: me getting to know you over the years with Michael,

960
00:45:43,640 --> 00:45:46,080
Speaker 5: people say, how would you describe Constance, And some of

961
00:45:46,080 --> 00:45:50,719
Speaker 5: the words I use was savant, definitely a visionary.

962
00:45:50,960 --> 00:45:53,240
Speaker 4: Gritty and a plus character.

963
00:45:53,320 --> 00:45:56,120
Speaker 5: Right, So if you think about nineteen ninety one when

964
00:45:56,200 --> 00:45:59,799
Speaker 5: you first started your career, what advice would you give

965
00:46:00,320 --> 00:46:03,799
Speaker 5: some of our young viewers and all viewers of what

966
00:46:03,880 --> 00:46:06,440
Speaker 5: can they do to be like you?

967
00:46:06,920 --> 00:46:09,080
Speaker 3: Thank you for saying that. And I'm kind of little speeches,

968
00:46:09,120 --> 00:46:10,719
Speaker 3: which we all know it is not hard. I mean

969
00:46:10,760 --> 00:46:13,760
Speaker 3: it's hard. Out of those words you use, the only

970
00:46:13,800 --> 00:46:18,280
Speaker 3: one that I recall at twenty two years old was gritty.

971
00:46:18,520 --> 00:46:22,640
Speaker 3: I've always been gritty. I didn't see any you know,

972
00:46:22,680 --> 00:46:25,279
Speaker 3: of those words back then. Those characteristics and adjectives and

973
00:46:25,280 --> 00:46:29,600
Speaker 3: descriptions don't give up, you know, if I could look

974
00:46:29,600 --> 00:46:32,040
Speaker 3: at my younger self and just say, I wish you

975
00:46:32,080 --> 00:46:34,319
Speaker 3: had a little bit more belief in how things were

976
00:46:34,320 --> 00:46:37,440
Speaker 3: going to work out, because I don't ever like to

977
00:46:37,520 --> 00:46:40,040
Speaker 3: lean into the male dominated industries. It was what it was,

978
00:46:40,160 --> 00:46:42,920
Speaker 3: right and here we sit and a lot of times

979
00:46:42,920 --> 00:46:46,160
Speaker 3: I'm the first woman. I just want to be the best.

980
00:46:46,239 --> 00:46:48,880
Speaker 3: It doesn't matter what you know, sex you are, and

981
00:46:49,160 --> 00:46:53,680
Speaker 3: things like that. That's what I would tell these young

982
00:46:53,760 --> 00:46:56,400
Speaker 3: kids is hard work does pay off.

983
00:46:57,600 --> 00:46:58,920
Speaker 1: Nurture your relationships.

984
00:46:59,120 --> 00:47:00,600
Speaker 3: I mean, it's it's one of the reasons why you

985
00:47:00,640 --> 00:47:04,440
Speaker 3: both have me here right Like, I mean, it just

986
00:47:04,680 --> 00:47:09,799
Speaker 3: can't be pounded enough. Respect each other, like somewhere that's

987
00:47:09,840 --> 00:47:12,800
Speaker 3: gone away and it's common sense. I have a little

988
00:47:12,800 --> 00:47:15,880
Speaker 3: bag that says common sense is not so common And

989
00:47:15,920 --> 00:47:16,560
Speaker 3: if we could.

990
00:47:16,480 --> 00:47:17,480
Speaker 1: Just go back to that.

991
00:47:17,640 --> 00:47:21,280
Speaker 3: I know this you're expecting some big visionary but that's

992
00:47:21,360 --> 00:47:25,000
Speaker 3: the core and that's the base. It's just truly work

993
00:47:25,080 --> 00:47:28,560
Speaker 3: hard and respect one another. And you two be sitting

994
00:47:28,600 --> 00:47:29,479
Speaker 3: at to deal with you.

995
00:47:29,400 --> 00:47:33,480
Speaker 4: Guys, well, thank you. This was really fun. I mean

996
00:47:33,560 --> 00:47:35,920
Speaker 4: to really sort of go back and get into it.

997
00:47:35,960 --> 00:47:38,480
Speaker 4: I mean, I think we agreed prepping for this, like

998
00:47:38,840 --> 00:47:42,120
Speaker 4: few people have seen the things you've seen, and I mean,

999
00:47:42,160 --> 00:47:46,080
Speaker 4: if you were to put together this collection of people,

1000
00:47:46,080 --> 00:47:48,120
Speaker 4: it's like, what is the through line? Like you're the

1001
00:47:48,120 --> 00:47:51,560
Speaker 4: through line, which is kind of an amazing, amazing thing

1002
00:47:51,560 --> 00:47:52,000
Speaker 4: to witness.

1003
00:47:52,320 --> 00:47:54,920
Speaker 5: And here's my forecast. First of all, congrats for all

1004
00:47:54,960 --> 00:47:57,520
Speaker 5: the extraordinary things that you've done and are continue to do.

1005
00:47:58,040 --> 00:48:00,680
Speaker 5: But I believe that you're still in the early stages

1006
00:48:01,239 --> 00:48:03,440
Speaker 5: of this empire that you're building, because I feel like

1007
00:48:03,440 --> 00:48:05,319
Speaker 5: you're just getting started and I'm so excited for you.

1008
00:48:05,480 --> 00:48:07,560
Speaker 1: Thank you. Life begins after fifty.

1009
00:48:07,680 --> 00:48:10,359
Speaker 4: There you good. That's good to know, all right, Thank

1010
00:48:10,400 --> 00:48:10,919
Speaker 4: you so much.

1011
00:48:18,840 --> 00:48:21,960
Speaker 6: The Deals of Production from Bloomberg Podcasts and Bloomberg Originals.

1012
00:48:22,320 --> 00:48:25,520
Speaker 6: The Deals hosted by Alex Rodriguez and Jason Kelly. Our

1013
00:48:25,560 --> 00:48:29,160
Speaker 6: producers are Victor Veees and Lizzie Phillip. Our story editor

1014
00:48:29,239 --> 00:48:32,520
Speaker 6: is so Dartha Mahonta. Our assistant producer is Stacy Wong.

1015
00:48:33,040 --> 00:48:36,560
Speaker 6: Blake Maples is our sound engineer. Rubob Shakir is our

1016
00:48:36,560 --> 00:48:41,000
Speaker 6: creative director. Our direction is from Jacqueline Kessler. Original music

1017
00:48:41,040 --> 00:48:45,759
Speaker 6: by Blake Maples, casting by Dave Warren. Our editorial supervisor

1018
00:48:45,920 --> 00:48:49,440
Speaker 6: is David E. Rabella. Our Executive producers are Sage Bauman,

1019
00:48:49,680 --> 00:48:55,239
Speaker 6: Jason Kelly, Adam Kamiski, Kelly la Ferrier, Ashley Hoenig, Trey Shallowhorn,

1020
00:48:55,560 --> 00:48:59,799
Speaker 6: Kyle Kramer, and Andrew Barden. Additional support from Rachel scarm

1021
00:48:59,840 --> 00:49:04,600
Speaker 6: Is you Know, Elena Los Angeles, Vanessa Perdomo, Anna Maazarakis,

1022
00:49:04,880 --> 00:49:10,440
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1023
00:49:11,080 --> 00:49:14,880
Speaker 6: David Dominguez is our director of photography. Our camera operators

1024
00:49:14,920 --> 00:49:19,600
Speaker 6: are Josh Devereaux, Jesse Ridner, and Ryan Kvatero. Katia Vanoy

1025
00:49:19,760 --> 00:49:22,920
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1026
00:49:23,000 --> 00:49:26,239
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1027
00:49:26,280 --> 00:49:30,360
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1028
00:49:30,400 --> 00:49:33,600
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