1 00:00:00,440 --> 00:00:02,520 Speaker 1: Wake that ass up in the morning. 2 00:00:02,840 --> 00:00:03,680 Speaker 2: Breakfast Club. 3 00:00:05,800 --> 00:00:09,360 Speaker 3: Morning everybody, It's DJ n V charlamagnea God. We are 4 00:00:09,400 --> 00:00:11,879 Speaker 3: the Breakfast Club. We got a special guest in the building. 5 00:00:12,119 --> 00:00:14,600 Speaker 3: Show me a Christiana Murphy, Show me a Christiana Murphy. 6 00:00:14,680 --> 00:00:15,840 Speaker 3: I didn't want you to attend. 7 00:00:15,920 --> 00:00:17,680 Speaker 1: I've been practicing that. I've been practicing for the last 8 00:00:17,680 --> 00:00:18,079 Speaker 1: five minutes. 9 00:00:18,120 --> 00:00:19,800 Speaker 4: I was going. I wasn't sure who was going to 10 00:00:19,840 --> 00:00:21,880 Speaker 4: do it, right, but both of you in Unison. 11 00:00:21,920 --> 00:00:22,239 Speaker 1: That's right. 12 00:00:23,720 --> 00:00:26,520 Speaker 3: I've been practicing last That's why I didn't really say nothing, 13 00:00:26,520 --> 00:00:27,160 Speaker 3: because it was on my mind. 14 00:00:27,160 --> 00:00:29,360 Speaker 4: So yeah, yeah, he was really in thought when I 15 00:00:29,400 --> 00:00:31,120 Speaker 4: came in. But I love it. Thank you. 16 00:00:31,120 --> 00:00:33,280 Speaker 1: You have a book out right now called Fashion Killer. 17 00:00:33,479 --> 00:00:35,680 Speaker 5: And before we get to the book, you know Sonia 18 00:00:35,800 --> 00:00:38,800 Speaker 5: is the world renowned hip hop journalist. 19 00:00:38,920 --> 00:00:40,199 Speaker 1: Yes, yes, like what else? 20 00:00:40,240 --> 00:00:41,640 Speaker 2: What other hyphenness would you put on that. 21 00:00:42,440 --> 00:00:46,919 Speaker 4: Hip hop journalists on air host? And I've literally known 22 00:00:46,960 --> 00:00:49,479 Speaker 4: shar since I was knee hydro grasshopper. I think I 23 00:00:49,520 --> 00:00:51,680 Speaker 4: met him when he first moved from South Carolina. 24 00:00:52,000 --> 00:00:52,400 Speaker 2: The fact. 25 00:00:52,600 --> 00:00:55,840 Speaker 4: Yeah, and then we did this show called POV on 26 00:00:56,000 --> 00:01:00,200 Speaker 4: MTV seven episodes. If you stayed up till midnight and 27 00:01:00,240 --> 00:01:03,200 Speaker 4: watched it, Thank you. It's now what's called classic. In 28 00:01:03,240 --> 00:01:05,120 Speaker 4: my mind, it's like the paid in full of like 29 00:01:05,200 --> 00:01:08,720 Speaker 4: hip hop shows. But yeah, so since then I've been 30 00:01:08,720 --> 00:01:11,520 Speaker 4: able to interview so many artists and Fashion Killa is 31 00:01:11,520 --> 00:01:16,119 Speaker 4: my first book. Wow drops ten ten, so order it everywhere. 32 00:01:16,480 --> 00:01:19,679 Speaker 4: This is the first anthology about hip hop and high fashion, 33 00:01:19,959 --> 00:01:22,640 Speaker 4: and obviously it comes out on Hip Hop fifty. 34 00:01:22,120 --> 00:01:24,160 Speaker 2: Why a book about fashion? 35 00:01:24,760 --> 00:01:27,360 Speaker 4: It's so interesting. The genesis was it started as an 36 00:01:27,400 --> 00:01:30,560 Speaker 4: article in Double XL and as I was doing the research, 37 00:01:30,720 --> 00:01:33,360 Speaker 4: I saw that there are no books about this and 38 00:01:33,440 --> 00:01:35,880 Speaker 4: one thing about the lit space, and you know the 39 00:01:36,000 --> 00:01:38,840 Speaker 4: shars that a lot of times hip hop stories just 40 00:01:38,920 --> 00:01:43,400 Speaker 4: aren't elevated in the same way other genres are rock music, 41 00:01:43,520 --> 00:01:46,280 Speaker 4: pop music. Right, it's still sort of seen is either 42 00:01:46,400 --> 00:01:49,640 Speaker 4: niche or still kind of underground, to be honest with you. 43 00:01:49,800 --> 00:01:52,400 Speaker 4: So to me, knowing hip Hop fifty was coming up, 44 00:01:52,800 --> 00:01:55,600 Speaker 4: this is such a great opportunity to write, really that 45 00:01:55,800 --> 00:01:59,720 Speaker 4: definitive story, that fifty year retrospective. And I'm one of 46 00:01:59,720 --> 00:02:02,080 Speaker 4: those people. If I don't see it in the marketplace, 47 00:02:02,200 --> 00:02:04,240 Speaker 4: well I might as well just do it myself, right. 48 00:02:04,240 --> 00:02:05,240 Speaker 3: I was going to ask, you know what do you 49 00:02:05,280 --> 00:02:06,640 Speaker 3: break down in the book, because you know when you 50 00:02:06,640 --> 00:02:08,160 Speaker 3: go sometimes you go to Vegas and you go to 51 00:02:08,200 --> 00:02:10,320 Speaker 3: Planet Hollywood, right, you see all these rock and roll 52 00:02:10,520 --> 00:02:12,640 Speaker 3: idols on the wall, and you see their guitar, and 53 00:02:12,639 --> 00:02:14,880 Speaker 3: you see their shirt, and you see there whatever, or 54 00:02:14,919 --> 00:02:17,280 Speaker 3: you see some pop stars. I don't really see that 55 00:02:17,280 --> 00:02:19,640 Speaker 3: that much for hip hop, which is concerned and we 56 00:02:19,720 --> 00:02:22,160 Speaker 3: do have a lot of things that is pretty big, 57 00:02:22,200 --> 00:02:25,440 Speaker 3: but you know, whether we're talking about uh you know, but. 58 00:02:25,440 --> 00:02:27,560 Speaker 4: That's such of the run dmc adidas. 59 00:02:27,840 --> 00:02:32,400 Speaker 3: Imagine like Cameron and Blue or Cameron's pink fur. You know, 60 00:02:32,520 --> 00:02:35,120 Speaker 3: things like that that really step outside. 61 00:02:34,720 --> 00:02:37,840 Speaker 4: Of the Smithsonian, right, the Cameron pink fur. But I 62 00:02:37,840 --> 00:02:39,800 Speaker 4: think Envy you make such a good point. It is 63 00:02:39,840 --> 00:02:43,400 Speaker 4: still this idea. Although hip hop is fifty, it's still 64 00:02:43,440 --> 00:02:46,519 Speaker 4: not viewed kind of through that prestige lens. Right. Yeah, 65 00:02:46,560 --> 00:02:48,240 Speaker 4: I mean you have the Smithsonian, you have these like 66 00:02:48,280 --> 00:02:51,480 Speaker 4: little moments here and there, but this idea that it 67 00:02:51,520 --> 00:02:55,760 Speaker 4: should be elevated and really treated with the gravitas that deserves. 68 00:02:55,880 --> 00:02:58,760 Speaker 4: I think those are the opportunities. And for me, that's 69 00:02:58,800 --> 00:02:59,480 Speaker 4: I just didn't see. 70 00:02:59,480 --> 00:03:02,000 Speaker 5: That's because it's not I don't think hip hop has 71 00:03:02,040 --> 00:03:04,240 Speaker 5: looked at through the lens of art, and it should 72 00:03:04,360 --> 00:03:04,960 Speaker 5: be everyone. 73 00:03:05,040 --> 00:03:05,800 Speaker 2: Salam Remy was. 74 00:03:05,800 --> 00:03:08,440 Speaker 5: Up here and he had these big paintings of like, 75 00:03:08,480 --> 00:03:10,360 Speaker 5: you know, some of our favorite hip hop artists. When 76 00:03:10,360 --> 00:03:12,080 Speaker 5: you see it as a painting, you're like, oh, you 77 00:03:12,080 --> 00:03:13,880 Speaker 5: look at it different on when they do the book 78 00:03:13,919 --> 00:03:17,560 Speaker 5: of Whole exhibit in Brooklyn, you're like, oh, like, we're 79 00:03:17,560 --> 00:03:18,959 Speaker 5: not looking at it through the lens of art. 80 00:03:19,120 --> 00:03:21,560 Speaker 4: Yeah, And you know, for me, just having a hardcover 81 00:03:21,639 --> 00:03:24,200 Speaker 4: book out, you open it and yeah, of course there's 82 00:03:24,280 --> 00:03:27,359 Speaker 4: like forty great photos of like Biggie and Cam and 83 00:03:27,840 --> 00:03:30,800 Speaker 4: Cardi B and all these people, but there's also history, 84 00:03:31,200 --> 00:03:35,320 Speaker 4: their sociology, their's psychology. It's so much more layered than 85 00:03:35,400 --> 00:03:37,800 Speaker 4: just a rapper war dope outfit. And I think a 86 00:03:37,840 --> 00:03:40,480 Speaker 4: lot of times people see it through that cursory lens, 87 00:03:41,000 --> 00:03:42,840 Speaker 4: and it's much more nuanced than that. 88 00:03:43,000 --> 00:03:44,960 Speaker 5: Break down this coverle because I hit you when I 89 00:03:45,000 --> 00:03:49,000 Speaker 5: told you this cover is fantastic, phenomenal, like break down 90 00:03:49,000 --> 00:03:49,360 Speaker 5: that cover. 91 00:03:50,040 --> 00:03:51,960 Speaker 4: So it's so funny. That cover was a little bit 92 00:03:52,040 --> 00:03:54,120 Speaker 4: there were some back and forth, a little arguments with 93 00:03:54,160 --> 00:03:57,760 Speaker 4: some people. So basically, fashion Killa is obviously a nod 94 00:03:57,800 --> 00:03:59,960 Speaker 4: to the asap rocky song where he named checks like 95 00:04:00,080 --> 00:04:03,320 Speaker 4: twenty seven brands. Right, he was saying brands that nobody 96 00:04:03,320 --> 00:04:07,080 Speaker 4: had heard of, and I wanted something that really made 97 00:04:07,080 --> 00:04:09,320 Speaker 4: it stand out in the marketplace. With the cover. If 98 00:04:09,360 --> 00:04:11,040 Speaker 4: you look at again, a lot of hip hop books, 99 00:04:11,560 --> 00:04:14,800 Speaker 4: it's like a guy with a big chain, something very 100 00:04:14,840 --> 00:04:18,160 Speaker 4: sort of stereotypical or kind of looks cheap. If I'm 101 00:04:18,160 --> 00:04:19,919 Speaker 4: going to be honest, and for me, I wanted it 102 00:04:19,960 --> 00:04:22,680 Speaker 4: to look lux I want to look sexy. Even if 103 00:04:22,720 --> 00:04:24,760 Speaker 4: you don't read one page, it's gonna look good on 104 00:04:24,800 --> 00:04:28,159 Speaker 4: your coffee table. It looks great and selfies. So I 105 00:04:28,200 --> 00:04:30,000 Speaker 4: wanted this to be a book. It's very much a 106 00:04:30,040 --> 00:04:33,279 Speaker 4: nod to McQueen obviously with the skull, but again to 107 00:04:33,360 --> 00:04:37,200 Speaker 4: differentiate it, to show that this is something different, it's special, 108 00:04:37,680 --> 00:04:39,839 Speaker 4: and almost treat it like a luxury product. Right. I 109 00:04:39,880 --> 00:04:43,000 Speaker 4: manags like walking down the street having a really sexy book. 110 00:04:43,040 --> 00:04:45,599 Speaker 4: That's kind of an accessory. Right. And it's also a 111 00:04:45,640 --> 00:04:47,279 Speaker 4: great conversation starter too. 112 00:04:47,480 --> 00:04:50,280 Speaker 3: Do you break down how, especially in hip hop, how 113 00:04:50,320 --> 00:04:53,320 Speaker 3: we make somebody these fashion brands cool? How a lot 114 00:04:53,320 --> 00:04:55,599 Speaker 3: of times you look at somebody these brands, whether it's Gucci, Now, 115 00:04:55,640 --> 00:04:57,920 Speaker 3: I'm not gonna say Gucci wasn't cool, but Gucci became 116 00:04:58,000 --> 00:04:59,960 Speaker 3: cool because we started wearing it, whether it's Louis Vatan 117 00:05:00,400 --> 00:05:02,280 Speaker 3: or whatever. Maybe do you break that down and some 118 00:05:02,279 --> 00:05:03,920 Speaker 3: of the impact that we've had on those brands. 119 00:05:04,240 --> 00:05:07,080 Speaker 4: Absolutely, you know, it's funny. One of the chapters is 120 00:05:07,080 --> 00:05:09,640 Speaker 4: called nineteen ninety one and a lot of people don't 121 00:05:09,680 --> 00:05:12,679 Speaker 4: realize Carl lager Fell did a whole hip hop themed 122 00:05:12,760 --> 00:05:16,360 Speaker 4: runway show back in ninety one, and it was, you know, 123 00:05:16,720 --> 00:05:21,120 Speaker 4: big chains and name plates and baseball cap to the side. Now, 124 00:05:21,200 --> 00:05:24,680 Speaker 4: of course rappers and hip hop weren't given homage, right, 125 00:05:24,760 --> 00:05:27,159 Speaker 4: but the idea that someone like Carl lager Fell for 126 00:05:27,320 --> 00:05:30,800 Speaker 4: Chanelle was doing it all the way back then. The 127 00:05:30,880 --> 00:05:34,599 Speaker 4: influence has always been there. Now, the thing is the relationship. 128 00:05:34,640 --> 00:05:37,200 Speaker 4: I think very much starred as the outsider so hip 129 00:05:37,200 --> 00:05:39,760 Speaker 4: hop not being accepted but also not being able to 130 00:05:39,800 --> 00:05:41,640 Speaker 4: afford it. You got to think back to someone like 131 00:05:41,720 --> 00:05:44,040 Speaker 4: Dapper Dan, He's like, the only people who could afford 132 00:05:44,080 --> 00:05:47,320 Speaker 4: my stuff were drug dealers and athletes. Only then when 133 00:05:47,360 --> 00:05:50,599 Speaker 4: Ell and Eric b Rock him, people like that Caine, 134 00:05:50,640 --> 00:05:53,000 Speaker 4: when they were able to afford it, then they become 135 00:05:53,040 --> 00:05:55,599 Speaker 4: the consumer, we go into the nineties, which is my 136 00:05:55,640 --> 00:05:58,760 Speaker 4: personal favorite era, where we start to see Sean John 137 00:05:58,839 --> 00:06:01,880 Speaker 4: and Rock Aware and all of these rapper led brands, right, 138 00:06:02,440 --> 00:06:04,640 Speaker 4: and then now I think we're in an age of collaboration. 139 00:06:05,040 --> 00:06:07,640 Speaker 4: So you have Pharrell over at Louis Vuitton. You see 140 00:06:07,720 --> 00:06:12,080 Speaker 4: artists like Asap, Rocky or Travis Scott very much being 141 00:06:12,200 --> 00:06:15,039 Speaker 4: partners with these brands. But you know, as we saw 142 00:06:15,080 --> 00:06:17,159 Speaker 4: with Dapper Dan, I mean his sort of full circle 143 00:06:17,240 --> 00:06:20,719 Speaker 4: moment with Gucci happened after they bit his style, right, 144 00:06:20,760 --> 00:06:23,880 Speaker 4: and only after Twitter came and really rallied around him 145 00:06:24,279 --> 00:06:27,000 Speaker 4: was he able to have this incredible comeback. I would 146 00:06:27,040 --> 00:06:30,200 Speaker 4: hope it doesn't take outrage and those kind of scandals 147 00:06:30,480 --> 00:06:32,680 Speaker 4: for hip hop to truly have a seat at the table, 148 00:06:32,760 --> 00:06:36,800 Speaker 4: whether it be decision making, design or just being represented 149 00:06:36,839 --> 00:06:37,359 Speaker 4: in fashion. 150 00:06:37,560 --> 00:06:39,960 Speaker 3: Why do you think it's so difficult for black brands 151 00:06:40,040 --> 00:06:42,159 Speaker 3: to succeed and have longevity? 152 00:06:42,200 --> 00:06:42,360 Speaker 2: Right? 153 00:06:42,440 --> 00:06:44,640 Speaker 3: You named a lot of these brands, Sean John, who 154 00:06:44,960 --> 00:06:47,320 Speaker 3: I don't even think it is in existing anything they. 155 00:06:47,200 --> 00:06:51,560 Speaker 4: Are working on relaunching. He brought it, he bought it back, 156 00:06:51,600 --> 00:06:53,720 Speaker 4: and he had a moment at the med Gala with it. 157 00:06:54,160 --> 00:06:57,000 Speaker 4: And from what I've heard behind the scenes, just between us, 158 00:06:57,200 --> 00:06:59,680 Speaker 4: is that they are working on some sort of a 159 00:06:59,720 --> 00:07:01,160 Speaker 4: cap seal or relaunch. 160 00:07:01,520 --> 00:07:02,920 Speaker 3: So why do you think it's so difficult for black 161 00:07:02,960 --> 00:07:05,479 Speaker 3: brands to stay you know, longevity, or for us to 162 00:07:05,520 --> 00:07:07,680 Speaker 3: even support them like that. You know, we support everything else, 163 00:07:07,720 --> 00:07:09,120 Speaker 3: but not our black brands. 164 00:07:10,200 --> 00:07:13,960 Speaker 4: It's hard. I think when we talk about rapper led brands, first, 165 00:07:14,400 --> 00:07:16,120 Speaker 4: a lot of it is tied to the artists. So 166 00:07:16,160 --> 00:07:18,240 Speaker 4: when the artist isn't hot, you don't want to wear 167 00:07:18,240 --> 00:07:21,520 Speaker 4: their clothes no more, right, and so many of those brands. 168 00:07:21,560 --> 00:07:26,200 Speaker 4: I mean, are you wearing Marshall Mathers clothing right now? Maybe? 169 00:07:26,280 --> 00:07:28,600 Speaker 4: I mean I'm from Michigan, so maybe we always wear it. 170 00:07:29,440 --> 00:07:30,320 Speaker 1: Mathea line. 171 00:07:33,760 --> 00:07:36,040 Speaker 4: You know, there was woo wear. Remember bust A had 172 00:07:36,080 --> 00:07:38,720 Speaker 4: a line dmxattle. There was the time everyone had a line. 173 00:07:38,760 --> 00:07:41,720 Speaker 4: It was get a record deal, have one hit record 174 00:07:41,800 --> 00:07:44,760 Speaker 4: to have a line, right. A few of them, Sean 175 00:07:44,880 --> 00:07:47,360 Speaker 4: John Rock aware they kind of elevated where they were 176 00:07:47,720 --> 00:07:50,840 Speaker 4: making hundreds of millions of dollars. But I think a 177 00:07:50,880 --> 00:07:53,080 Speaker 4: lot of it is you can't tie something to something 178 00:07:53,120 --> 00:07:57,000 Speaker 4: as seasonal as an artist trend, because when you're not 179 00:07:57,160 --> 00:07:59,280 Speaker 4: the flavor of the moment, and it happens to everyone. 180 00:07:59,640 --> 00:08:01,800 Speaker 4: No one wants to wear your clothes. I think the 181 00:08:01,840 --> 00:08:05,360 Speaker 4: other part is just for brands. It's really expensive. A 182 00:08:05,360 --> 00:08:07,600 Speaker 4: lot of people ask me why don't think then grappers 183 00:08:07,640 --> 00:08:09,640 Speaker 4: want to have their own brands? Now do you want 184 00:08:09,680 --> 00:08:12,400 Speaker 4: to spend your own money to have you know, focus 185 00:08:12,440 --> 00:08:15,920 Speaker 4: on manufacturing and supply and all of these things distribution. 186 00:08:16,480 --> 00:08:18,520 Speaker 4: It's a similar to the music business. There's a reason 187 00:08:18,520 --> 00:08:21,080 Speaker 4: everyone's still signs to the majors. It's better to spend 188 00:08:21,120 --> 00:08:22,040 Speaker 4: someone else's money. 189 00:08:22,480 --> 00:08:24,760 Speaker 5: Does that mean that you put away your ovohity? Have 190 00:08:24,840 --> 00:08:26,840 Speaker 5: you put any you know what? 191 00:08:27,000 --> 00:08:30,360 Speaker 4: Shar So this is funny and I was a former 192 00:08:30,400 --> 00:08:35,240 Speaker 4: Aubrey's Angels, I can say that amongst the former Aubrey's angels, 193 00:08:35,880 --> 00:08:38,360 Speaker 4: that was a day one. I was day one when 194 00:08:38,440 --> 00:08:40,400 Speaker 4: it was not cool to be a Drake fan, right, 195 00:08:40,840 --> 00:08:43,959 Speaker 4: But he lost me somewhere after views. It's almost like 196 00:08:44,200 --> 00:08:46,360 Speaker 4: that friend from high school that we have nothing in 197 00:08:46,360 --> 00:08:48,360 Speaker 4: common anymore, and I kind of don't want to hang 198 00:08:48,400 --> 00:08:50,360 Speaker 4: out with them, so I'll see you on social media, 199 00:08:50,679 --> 00:08:52,240 Speaker 4: but let's never speak again. 200 00:08:52,480 --> 00:08:53,920 Speaker 1: Damn right, what do you. 201 00:08:53,880 --> 00:08:55,280 Speaker 2: Think it was? Do you think they disconnect it? 202 00:08:56,200 --> 00:08:58,920 Speaker 4: You know, It's funny. I think from day one would 203 00:08:58,920 --> 00:09:03,360 Speaker 4: always gravitate me towards Drake was he was vulnerable. That 204 00:09:03,480 --> 00:09:05,760 Speaker 4: was his superpower when he stopped trying to act like 205 00:09:05,840 --> 00:09:09,600 Speaker 4: Wayne or Jay and he was just this goofy kid 206 00:09:09,679 --> 00:09:13,760 Speaker 4: from Toronto. Half white, nice, you know, white Jewish mom. 207 00:09:14,200 --> 00:09:16,959 Speaker 4: That's what we loved about him. And in those vulnerable moments, 208 00:09:16,960 --> 00:09:20,920 Speaker 4: whether it's brand new or too much like, those are 209 00:09:20,920 --> 00:09:24,160 Speaker 4: the records that made me like Drake, and especially growing 210 00:09:24,280 --> 00:09:26,160 Speaker 4: up when you're in your mid twenties. He was that 211 00:09:26,240 --> 00:09:29,199 Speaker 4: perfect blend of emo and toxic, which is what all 212 00:09:29,200 --> 00:09:31,600 Speaker 4: of us were dating and acting at the time. But 213 00:09:31,840 --> 00:09:34,360 Speaker 4: now ten plus years later, I just feel like we 214 00:09:34,440 --> 00:09:36,720 Speaker 4: grew in separate directions. And when I listened to this 215 00:09:36,760 --> 00:09:39,000 Speaker 4: new album and let me know what your thoughts are, 216 00:09:39,679 --> 00:09:42,200 Speaker 4: I was like, who is this? Who's Aubrey? And what 217 00:09:42,280 --> 00:09:45,160 Speaker 4: I want from him now is a classic album. What 218 00:09:45,320 --> 00:09:48,200 Speaker 4: is your magnum opus as a grown man, as a father. 219 00:09:48,880 --> 00:09:50,959 Speaker 4: We know you have hits, we know you can get 220 00:09:51,000 --> 00:09:54,520 Speaker 4: any single person as a feature. I want that definitive 221 00:09:54,600 --> 00:09:57,360 Speaker 4: Drake album. Where's my four four four moment? Where's my 222 00:09:57,360 --> 00:10:00,000 Speaker 4: life is good moment? That's what I want. From Aubrey. 223 00:10:00,160 --> 00:10:03,440 Speaker 4: But so until then, the Ovio hoodie stays in the drawer. 224 00:10:03,520 --> 00:10:06,280 Speaker 4: It's not coming out because I feel like I'm just 225 00:10:06,320 --> 00:10:07,760 Speaker 4: a recovering Aubrey's Angel. 226 00:10:07,920 --> 00:10:08,960 Speaker 2: That's fair criticism. 227 00:10:09,480 --> 00:10:11,319 Speaker 5: But you know, even with the four for four, which 228 00:10:11,360 --> 00:10:12,839 Speaker 5: I think is one of the most it'll go down 229 00:10:12,840 --> 00:10:14,439 Speaker 5: as one of the most important hip hop bobles of 230 00:10:14,480 --> 00:10:15,840 Speaker 5: all time that didn't come till. 231 00:10:15,800 --> 00:10:18,679 Speaker 2: Jay was like in his mid forty, close to fifty. 232 00:10:18,440 --> 00:10:21,320 Speaker 4: You know, I mean Drake is like thirty seven. Yeah, 233 00:10:22,600 --> 00:10:25,160 Speaker 4: as a millennial, I will say that we love where 234 00:10:25,160 --> 00:10:27,560 Speaker 4: Peter Pan. We don't want to grow up. But to me, 235 00:10:27,640 --> 00:10:29,120 Speaker 4: listening to this album, if you're going to give me 236 00:10:29,160 --> 00:10:32,560 Speaker 4: twenty three tracks, you got to say something because to me, 237 00:10:32,679 --> 00:10:35,920 Speaker 4: usually a double album is a fail because what do 238 00:10:36,000 --> 00:10:38,520 Speaker 4: you have to say for twenty three tracks? Life after 239 00:10:38,600 --> 00:10:41,760 Speaker 4: Death speaker Box, Like, there are few of these moments 240 00:10:41,800 --> 00:10:44,079 Speaker 4: that made sense when I listened to the album? What 241 00:10:44,280 --> 00:10:46,920 Speaker 4: what did I glean? I just felt like I wanted 242 00:10:46,920 --> 00:10:47,600 Speaker 4: my time back. 243 00:10:49,280 --> 00:10:52,040 Speaker 2: Damn spoken from a Formers Angel. 244 00:10:52,080 --> 00:10:53,280 Speaker 1: But I feel. 245 00:10:53,040 --> 00:10:57,120 Speaker 4: There's like a heart group for us somewhere. Album right 246 00:10:57,160 --> 00:10:59,600 Speaker 4: there has to be, But we have given so much 247 00:10:59,600 --> 00:11:01,880 Speaker 4: to this You guys don't remember. There was a time 248 00:11:01,960 --> 00:11:04,800 Speaker 4: in the music business Drake wasn't cool and I would 249 00:11:04,840 --> 00:11:07,880 Speaker 4: have fights with people like charl Magno. He's a person 250 00:11:08,200 --> 00:11:10,480 Speaker 4: and he's gonna be big, and you got to appreciate 251 00:11:10,559 --> 00:11:12,880 Speaker 4: him and love him. And they're like, nah, he's first 252 00:11:12,920 --> 00:11:15,360 Speaker 4: of all from Canada, so what does that mean? The 253 00:11:15,440 --> 00:11:19,120 Speaker 4: singing rapping combo, you know, didn't really make sense. Then 254 00:11:19,160 --> 00:11:21,000 Speaker 4: they thought he was kind of a goofball, like he 255 00:11:21,040 --> 00:11:24,280 Speaker 4: came from true to grassy. But people like me were 256 00:11:24,320 --> 00:11:28,320 Speaker 4: literally up. I'll never forget Midnight Valentine's Day two thousand 257 00:11:28,360 --> 00:11:32,720 Speaker 4: and nine. So far gone, drops, hitting that Z share pressing, 258 00:11:32,800 --> 00:11:38,000 Speaker 4: play tears, Wow, tears, Wow, I remember take Care came out. 259 00:11:38,040 --> 00:11:41,000 Speaker 4: I'm like, this man knows my life story. Wow, start 260 00:11:41,040 --> 00:11:44,320 Speaker 4: to finish Classic. So I've really invested in him. I've 261 00:11:44,320 --> 00:11:46,840 Speaker 4: been to Ovo Fest, I covered it for Rolling Stone, 262 00:11:47,000 --> 00:11:49,959 Speaker 4: like I have put in my owl points, and now 263 00:11:49,960 --> 00:11:50,640 Speaker 4: it's time to pay. 264 00:11:51,160 --> 00:11:53,320 Speaker 2: I guess that's why I'm just a little confused. 265 00:11:52,920 --> 00:11:55,800 Speaker 4: Because like, you haven't put in your owl points. I 266 00:11:55,840 --> 00:11:56,400 Speaker 4: know you haven't. 267 00:11:56,480 --> 00:11:58,760 Speaker 5: I'm grown to appreciate him over the years. I've never 268 00:11:58,760 --> 00:12:00,199 Speaker 5: been a real huge fan of his. 269 00:12:00,200 --> 00:12:00,720 Speaker 2: His music. 270 00:12:00,720 --> 00:12:02,880 Speaker 5: But I like the way he moves at certain times. 271 00:12:02,920 --> 00:12:04,440 Speaker 5: I guess the only thing that's confusing me now. 272 00:12:04,440 --> 00:12:06,760 Speaker 4: But you like how he moves as like a person or. 273 00:12:07,600 --> 00:12:09,520 Speaker 5: As a person is he's gotten at a certain times, 274 00:12:09,559 --> 00:12:12,200 Speaker 5: especially during that whole back to back era, like I thought, 275 00:12:12,640 --> 00:12:14,000 Speaker 5: because the way he handled that was perfect. 276 00:12:14,080 --> 00:12:16,280 Speaker 2: Oh you accused me and not writing. Okay, I'm gonna 277 00:12:16,280 --> 00:12:16,800 Speaker 2: bar you up. 278 00:12:16,920 --> 00:12:18,199 Speaker 4: But what about the whole pusher thing? 279 00:12:19,720 --> 00:12:20,200 Speaker 2: Push it with? 280 00:12:20,600 --> 00:12:21,360 Speaker 4: That's a rough one. 281 00:12:22,000 --> 00:12:23,240 Speaker 2: Push it's a different beast. 282 00:12:23,080 --> 00:12:25,880 Speaker 5: Though, Like, don't poke the bear, that is true, that 283 00:12:25,960 --> 00:12:28,120 Speaker 5: is true to push it a different beast. Just I 284 00:12:28,160 --> 00:12:30,439 Speaker 5: just think this album to me is just like it's Drake. 285 00:12:31,040 --> 00:12:32,800 Speaker 5: Like I don't see any difference between. 286 00:12:32,520 --> 00:12:35,080 Speaker 4: So it's mid twenty three songs of mid. 287 00:12:34,920 --> 00:12:36,840 Speaker 2: It just sounds like Drake to me. It's just the 288 00:12:36,880 --> 00:12:38,080 Speaker 2: sacond we've been getting. 289 00:12:38,240 --> 00:12:40,640 Speaker 4: No, it isn't like again, I think you got to 290 00:12:40,679 --> 00:12:42,800 Speaker 4: go back into the discography and now I'm gonna sound 291 00:12:42,800 --> 00:12:46,040 Speaker 4: like I wrote a book about Drake. It's this idea 292 00:12:46,120 --> 00:12:49,000 Speaker 4: that what really resonated. I mean, you go to so 293 00:12:49,120 --> 00:12:51,440 Speaker 4: Far Gone, the standard track is brand new. It's not 294 00:12:51,480 --> 00:12:54,080 Speaker 4: a great song. It's not even singing that well. But 295 00:12:54,160 --> 00:12:57,880 Speaker 4: he's talking about dating somebody and feeling inadequate. How many 296 00:12:57,960 --> 00:13:02,200 Speaker 4: men would openly say that their mixtape like is anything 297 00:13:02,240 --> 00:13:05,120 Speaker 4: I'm doing brand new? And I remember that happened, and 298 00:13:05,200 --> 00:13:08,320 Speaker 4: all of us were just collectively sobbing on Tumblr at 299 00:13:08,320 --> 00:13:11,360 Speaker 4: the same time. Now I look at him, You're rich, 300 00:13:12,080 --> 00:13:16,200 Speaker 4: any girl you want? Okay? And then what right? And 301 00:13:16,240 --> 00:13:18,440 Speaker 4: I think right now in his life, had he given me, 302 00:13:18,520 --> 00:13:20,880 Speaker 4: let's say, and now I'm going to be an ovo 303 00:13:21,000 --> 00:13:24,800 Speaker 4: an R a double album. Maybe one half is Drake, 304 00:13:24,920 --> 00:13:27,439 Speaker 4: one half is Aubrey, I'd been okay with that, Like, 305 00:13:27,720 --> 00:13:30,080 Speaker 4: who are you at this life stage? You have a kid? 306 00:13:30,360 --> 00:13:31,040 Speaker 2: You want to hit more? 307 00:13:31,080 --> 00:13:33,920 Speaker 4: But yeah, like, I know nothing about this man, Whereas 308 00:13:33,920 --> 00:13:35,920 Speaker 4: in the beginning I felt I knew about his mom, 309 00:13:36,440 --> 00:13:39,600 Speaker 4: his uncle, his friends, and all of the issues he 310 00:13:39,720 --> 00:13:42,160 Speaker 4: was going through. I know nothing about him. He like 311 00:13:42,200 --> 00:13:44,160 Speaker 4: hangs out the strip club and it hangs out with 312 00:13:44,240 --> 00:13:46,680 Speaker 4: like younger artists. He's his best friend. 313 00:13:46,840 --> 00:13:48,920 Speaker 3: I think Drake gets busy rapping, when he wraps, he 314 00:13:48,920 --> 00:13:51,240 Speaker 3: gets busy, hands down, he can go with the best 315 00:13:51,240 --> 00:13:52,880 Speaker 3: of them. I think the problem with Drake is when 316 00:13:52,880 --> 00:13:55,600 Speaker 3: he first came out, your hardcore hip hop fans were 317 00:13:55,640 --> 00:13:57,719 Speaker 3: making fun of him, right, Charlmagne used to used to 318 00:13:57,760 --> 00:14:00,520 Speaker 3: make so much fun. Charlamage's going to Princess Boy, and 319 00:14:00,840 --> 00:14:03,080 Speaker 3: that was the thing that connected, right. So then he 320 00:14:03,160 --> 00:14:04,920 Speaker 3: goes to this thing where I don't think he wanted 321 00:14:04,960 --> 00:14:07,000 Speaker 3: to be himself and wanted to prove that he was 322 00:14:07,040 --> 00:14:07,520 Speaker 3: a rap up. 323 00:14:07,760 --> 00:14:08,720 Speaker 1: So then he started rapping. 324 00:14:08,720 --> 00:14:10,679 Speaker 3: He started, you know, doing features with everybody to show 325 00:14:10,720 --> 00:14:12,720 Speaker 3: you I can outrap people. But then I think he 326 00:14:12,720 --> 00:14:15,640 Speaker 3: started losing his call, which was his women, which is yourself. 327 00:14:15,840 --> 00:14:18,000 Speaker 3: So now he tries to do a balance of both, 328 00:14:18,080 --> 00:14:20,080 Speaker 3: which I think is very difficult for himself, you know 329 00:14:20,080 --> 00:14:20,320 Speaker 3: what I mean. 330 00:14:20,360 --> 00:14:23,320 Speaker 4: And here's I want to be very honest. I love Bars, right, 331 00:14:23,480 --> 00:14:26,640 Speaker 4: I'm the person who listened to Jay and Mob deep 332 00:14:26,720 --> 00:14:28,840 Speaker 4: and big out. Like I hate when they say women 333 00:14:28,880 --> 00:14:31,880 Speaker 4: don't like lyrics, like with what's the saying I made 334 00:14:31,880 --> 00:14:33,720 Speaker 4: a track for the women. This is a song for 335 00:14:33,760 --> 00:14:37,560 Speaker 4: the girls. No, No, everybody can like AllMusic, but to me, 336 00:14:37,840 --> 00:14:40,640 Speaker 4: there's an emotional depth that's missing because you can do 337 00:14:40,680 --> 00:14:43,120 Speaker 4: it over Bars. Jay has done it, Nas has done it, 338 00:14:43,880 --> 00:14:47,360 Speaker 4: but I just need to see more than Okay, I'm 339 00:14:47,360 --> 00:14:49,640 Speaker 4: the best, and you know, even just this idea of 340 00:14:49,640 --> 00:14:52,880 Speaker 4: who he's collaborating with. He could call anybody. He can 341 00:14:52,920 --> 00:14:55,160 Speaker 4: probably call Shade and get her on a track, right, 342 00:14:55,280 --> 00:14:59,000 Speaker 4: Like Forty has worked with her on stuff you're working 343 00:14:59,040 --> 00:15:02,760 Speaker 4: with yet Chief Keith like, it just feels like he's 344 00:15:02,800 --> 00:15:05,200 Speaker 4: pandering to gen Z, right, And I don't You don't 345 00:15:05,240 --> 00:15:08,440 Speaker 4: have to you make hits. People come to you. Give 346 00:15:08,480 --> 00:15:11,800 Speaker 4: me something different like what Kendrick did. Right. Kendrick's like, 347 00:15:11,800 --> 00:15:14,320 Speaker 4: I'm not going to give you a single laden album, 348 00:15:14,480 --> 00:15:17,000 Speaker 4: but I'm gonna let you have such a look into 349 00:15:17,040 --> 00:15:20,240 Speaker 4: my life that's so intimate, Like I feel I know him, 350 00:15:20,360 --> 00:15:23,200 Speaker 4: his family, what he's going through. I need that moment 351 00:15:23,200 --> 00:15:24,840 Speaker 4: from Drake and I think he could give a to us. 352 00:15:24,880 --> 00:15:26,960 Speaker 5: I agree with you, and I think Kendrick's album is 353 00:15:27,000 --> 00:15:28,160 Speaker 5: also going to go down as one of the most 354 00:15:28,160 --> 00:15:30,360 Speaker 5: important hip hop albums of all time. But when the 355 00:15:30,400 --> 00:15:32,240 Speaker 5: album came out, people was like, Oh, that's too much 356 00:15:32,240 --> 00:15:32,480 Speaker 5: for me. 357 00:15:33,240 --> 00:15:36,240 Speaker 4: You know, folks are these emotionally stunted people, you know, 358 00:15:37,120 --> 00:15:38,800 Speaker 4: I think that's just Charle Man and his friends. 359 00:15:39,760 --> 00:15:41,160 Speaker 2: This he has too much for me. It's a little 360 00:15:41,160 --> 00:15:42,920 Speaker 2: too deep. I'm like, I loved it for the way 361 00:15:42,920 --> 00:15:44,000 Speaker 2: I'm at in my life right now. 362 00:15:44,520 --> 00:15:46,800 Speaker 5: I loved it him talking about therapy, doing the work 363 00:15:46,840 --> 00:15:49,720 Speaker 5: on himself, you know, being faith with his wife like this. 364 00:15:50,040 --> 00:15:52,080 Speaker 2: Dealing with his trauma. I loved it. I was like, 365 00:15:52,080 --> 00:15:54,000 Speaker 2: this is if hip hop is going in this direction, 366 00:15:54,040 --> 00:15:54,520 Speaker 2: I'm all for it. 367 00:15:54,600 --> 00:15:57,520 Speaker 4: And think about our most iconic artists. Look at someone 368 00:15:57,520 --> 00:16:02,760 Speaker 4: like Tupac, very complicated, controversial, but those moments he showed 369 00:16:02,800 --> 00:16:06,320 Speaker 4: who he was, his vulnerability, that's what resonates. It's not 370 00:16:06,360 --> 00:16:08,640 Speaker 4: just hit records. I mean a lot of people have 371 00:16:08,720 --> 00:16:11,440 Speaker 4: hit records, but like, I'll never forget even you know, 372 00:16:11,680 --> 00:16:14,000 Speaker 4: like when Biggie would rap about his mom. Those were 373 00:16:14,000 --> 00:16:15,600 Speaker 4: the moments that just stuck with me, Like, you're an 374 00:16:15,640 --> 00:16:20,280 Speaker 4: incredible rapper, great storyteller, but who are you? And I'm 375 00:16:20,280 --> 00:16:23,000 Speaker 4: also a journalist, right so for me, even when I 376 00:16:23,040 --> 00:16:25,400 Speaker 4: talk to artists, there's got to be more than just 377 00:16:25,400 --> 00:16:29,640 Speaker 4: all right, So talking about the album vibes, Oh okay, 378 00:16:29,800 --> 00:16:32,240 Speaker 4: I interview so many young artists. Now, so why do 379 00:16:32,240 --> 00:16:34,840 Speaker 4: you want to be a rapper? I'm a brand, I'm 380 00:16:34,840 --> 00:16:36,720 Speaker 4: a rock star. Oh so you don't even want to 381 00:16:36,760 --> 00:16:39,000 Speaker 4: be here? Why am I here? You know? And I 382 00:16:39,000 --> 00:16:41,240 Speaker 4: think that's just indicative of where we are sort of 383 00:16:41,240 --> 00:16:44,400 Speaker 4: in culture where a lot of artists they're not thinking 384 00:16:44,480 --> 00:16:47,880 Speaker 4: about again as the artistry you're creating art and putting 385 00:16:47,880 --> 00:16:50,640 Speaker 4: into this world. And maybe again, I have high standards 386 00:16:50,640 --> 00:16:53,680 Speaker 4: for Drake because you know, I put in my ovo points. 387 00:16:54,080 --> 00:16:57,240 Speaker 4: But to me, as the biggest rapper out now, what 388 00:16:57,360 --> 00:16:59,720 Speaker 4: he gave us, I think is going to be ultimately forgettable. 389 00:17:00,120 --> 00:17:01,560 Speaker 3: I don't know how you say that for Biggie, right, 390 00:17:01,560 --> 00:17:03,520 Speaker 3: because Biggie is my favorite rap Biggie j my favorite rep. 391 00:17:03,600 --> 00:17:04,320 Speaker 1: I love Biggie right. 392 00:17:04,359 --> 00:17:04,840 Speaker 4: What order? 393 00:17:06,760 --> 00:17:08,920 Speaker 3: That's a tough one. I think probably it would almost 394 00:17:08,920 --> 00:17:11,880 Speaker 3: be a tide. I'm gonna tell you why. I think 395 00:17:11,920 --> 00:17:14,720 Speaker 3: a lot of people forget how nice Biggie is right 396 00:17:14,800 --> 00:17:16,440 Speaker 3: until they go back and to listen to that album 397 00:17:16,480 --> 00:17:19,120 Speaker 3: again and stuff that he said back then. However long 398 00:17:19,280 --> 00:17:21,320 Speaker 3: twenty years Agody to die or life. 399 00:17:21,200 --> 00:17:22,240 Speaker 1: After life after death? 400 00:17:22,400 --> 00:17:26,800 Speaker 3: Right, But in that Biggie's music he does talk about 401 00:17:26,920 --> 00:17:28,280 Speaker 3: his mom at times, but you don't. 402 00:17:28,160 --> 00:17:30,640 Speaker 1: Really get to get into Biggie's life as much. 403 00:17:30,760 --> 00:17:32,800 Speaker 3: He does a lot of stuff that no, I mean 404 00:17:32,960 --> 00:17:34,800 Speaker 3: when he does the story to tell and he does 405 00:17:34,840 --> 00:17:35,960 Speaker 3: the what do you do. 406 00:17:35,960 --> 00:17:36,879 Speaker 1: When your man is untrue? 407 00:17:36,880 --> 00:17:39,479 Speaker 5: Like when you see regular I was ready to Die 408 00:17:39,520 --> 00:17:41,080 Speaker 5: on Suicidal Thoughts. 409 00:17:41,200 --> 00:17:44,520 Speaker 1: Suicidal but that was the first album. That was the 410 00:17:44,520 --> 00:17:47,440 Speaker 1: first album. You're talking the second named off the second album. 411 00:17:49,240 --> 00:17:51,760 Speaker 4: Limits on the second album. 412 00:17:51,480 --> 00:17:53,080 Speaker 1: But ready to Die and the other. 413 00:17:52,960 --> 00:17:55,680 Speaker 4: One first, just imagine your first I'm called ready to Die. 414 00:17:56,520 --> 00:17:59,320 Speaker 4: Just think about like that mindset, right, and the fact 415 00:17:59,359 --> 00:18:02,520 Speaker 4: this young man and this album ends called suicide thoughts. 416 00:18:02,520 --> 00:18:05,520 Speaker 4: He spoiler alert to anyoneho hasn't heard the album. He 417 00:18:05,720 --> 00:18:11,760 Speaker 4: you know, unlives himself and this idea that to show 418 00:18:11,840 --> 00:18:15,679 Speaker 4: that that's what resonated with people. I remember DMX, incredible artist, 419 00:18:16,240 --> 00:18:21,120 Speaker 4: battle rapper, charisma. What resonates with people rare? Of course, 420 00:18:22,119 --> 00:18:23,920 Speaker 4: those are those moments. And I'm not saying the whole 421 00:18:23,920 --> 00:18:25,920 Speaker 4: album has to be emo, right. I mean, I love 422 00:18:25,960 --> 00:18:28,560 Speaker 4: a good cry, but I think you can have the balance. 423 00:18:28,640 --> 00:18:31,880 Speaker 4: So if a gonehead of balance, take care head of balance, 424 00:18:32,640 --> 00:18:34,560 Speaker 4: even I would say nothing was the same. I mean, 425 00:18:34,600 --> 00:18:37,600 Speaker 4: when he does too much, I think it's called with SAMFA. 426 00:18:38,400 --> 00:18:41,560 Speaker 4: If you haven't seen that live performance, please do. He's 427 00:18:41,600 --> 00:18:43,640 Speaker 4: literally talking to his family. He's like, we can't talk 428 00:18:43,680 --> 00:18:45,400 Speaker 4: about these things in private, So I'm going to tell 429 00:18:45,400 --> 00:18:47,800 Speaker 4: the world this is what's going on. How fame has 430 00:18:47,880 --> 00:18:50,520 Speaker 4: changed you, Right, These are the things that I think 431 00:18:50,560 --> 00:18:51,560 Speaker 4: fans resonate with. 432 00:18:51,880 --> 00:18:54,399 Speaker 5: You don't think that Drake has enough catalog to where 433 00:18:55,200 --> 00:18:58,320 Speaker 5: he can be considered a complex artist, Like he's just complex. 434 00:18:58,680 --> 00:19:00,240 Speaker 4: I think he is. I mean, one thing we also 435 00:19:00,280 --> 00:19:02,760 Speaker 4: got to give him. He has had an unprecedented run 436 00:19:02,840 --> 00:19:07,480 Speaker 4: absolutely nine to twenty twenty three, and during the paradigm 437 00:19:07,520 --> 00:19:11,000 Speaker 4: shift of people buying CDs to streaming, no one else 438 00:19:11,000 --> 00:19:15,360 Speaker 4: has been able to work both of those very different mindset. 439 00:19:15,480 --> 00:19:17,440 Speaker 4: And one thing I always give him and his team, 440 00:19:17,720 --> 00:19:19,600 Speaker 4: they always have their mind and what's the next song, 441 00:19:19,880 --> 00:19:22,080 Speaker 4: what's the next sound, what's the next scene, whether that's 442 00:19:22,280 --> 00:19:25,879 Speaker 4: UK Drill, whether what's going on in Memphis with like 443 00:19:26,320 --> 00:19:30,080 Speaker 4: block Boy, Like they know what's coming up Migos Versace. 444 00:19:30,240 --> 00:19:32,760 Speaker 4: I mean, he was on it early, and I always 445 00:19:32,760 --> 00:19:35,000 Speaker 4: give him props for that. But I don't know. I 446 00:19:35,040 --> 00:19:38,320 Speaker 4: almost feel like, if I'm going to psychoanalyze him, I 447 00:19:38,359 --> 00:19:41,280 Speaker 4: feel he's just going through some sort of like a 448 00:19:41,320 --> 00:19:45,240 Speaker 4: third life crisis, like figuring out who he is as 449 00:19:45,240 --> 00:19:48,439 Speaker 4: a person, as an artist, his legacy, and he's just 450 00:19:48,480 --> 00:19:50,239 Speaker 4: kind of grappling with it. To me, that's why as 451 00:19:50,280 --> 00:19:51,919 Speaker 4: I listened to it. I'm like, he doesn't know what 452 00:19:52,080 --> 00:19:52,320 Speaker 4: to do. 453 00:19:52,480 --> 00:19:54,359 Speaker 5: This is a season for anybody who puts out that 454 00:19:54,440 --> 00:19:56,639 Speaker 5: much content. Yeah, you know, he's contently putting out a 455 00:19:56,680 --> 00:19:59,160 Speaker 5: new project every year. This this might well be he's 456 00:19:59,160 --> 00:20:02,760 Speaker 5: on right now, like he might. I have no doubt 457 00:20:02,840 --> 00:20:05,280 Speaker 5: at some point he's going to give us that mature 458 00:20:05,480 --> 00:20:07,719 Speaker 5: album everybody's looking for, because we know that's in him, 459 00:20:07,720 --> 00:20:10,240 Speaker 5: because he was giving us that early on when we. 460 00:20:10,160 --> 00:20:13,040 Speaker 2: Were clowning them, right, you were clowning yeah, when I 461 00:20:13,080 --> 00:20:13,360 Speaker 2: was coming. 462 00:20:13,520 --> 00:20:14,360 Speaker 4: I never clowned him. 463 00:20:14,400 --> 00:20:16,520 Speaker 1: Yes, So I know it'll come back enough. Drake took, like, 464 00:20:16,560 --> 00:20:17,440 Speaker 1: we get back to the book. 465 00:20:17,800 --> 00:20:19,399 Speaker 4: By way, Drake, if you want to buy my books? 466 00:20:19,400 --> 00:20:22,200 Speaker 4: And so for about ten minutes, that's great. 467 00:20:22,840 --> 00:20:24,399 Speaker 2: What came first for you to love a fashion and 468 00:20:24,440 --> 00:20:25,000 Speaker 2: love a hip hop? 469 00:20:25,200 --> 00:20:27,800 Speaker 4: Oh? Love hip hop? Okay, one hundred percent. But so 470 00:20:27,920 --> 00:20:31,680 Speaker 4: I grew up in Kalamazoom, Michigan, which outside of Derek Jeter, 471 00:20:31,960 --> 00:20:34,520 Speaker 4: nobody else knows where that's from because that's where he's from. 472 00:20:35,000 --> 00:20:37,160 Speaker 4: And you got to remember, we didn't have hip hop radio, 473 00:20:37,600 --> 00:20:40,880 Speaker 4: we didn't have you know, concerts coming through like that. 474 00:20:41,240 --> 00:20:44,480 Speaker 4: So so much of my relationship was through things like music. Videos, 475 00:20:44,920 --> 00:20:48,719 Speaker 4: magazines like Vibe and The Sore and Blaze. So the 476 00:20:48,840 --> 00:20:51,560 Speaker 4: music and the visuals really went hand in hand at 477 00:20:51,560 --> 00:20:52,639 Speaker 4: a very early age for me. 478 00:20:52,760 --> 00:20:54,399 Speaker 3: When you would when when you started off early on 479 00:20:54,440 --> 00:20:56,440 Speaker 3: where your parents into it, because I know a lot 480 00:20:56,440 --> 00:20:58,240 Speaker 3: of times when when hip hop started coming out, parents 481 00:20:58,280 --> 00:21:00,080 Speaker 3: would like, get this rapid, rap ish out. 482 00:21:00,440 --> 00:21:03,040 Speaker 4: I'll never forget and my mom is here, so hi mom. 483 00:21:03,840 --> 00:21:06,679 Speaker 4: That they the first time they saw CD with the 484 00:21:06,720 --> 00:21:10,600 Speaker 4: expletive like sticker, it made it gave them pause. But 485 00:21:10,840 --> 00:21:14,359 Speaker 4: you know I had straight a's. I wasn't emulating that 486 00:21:14,560 --> 00:21:17,479 Speaker 4: in any way. I couldn't even swear at home back then. 487 00:21:17,520 --> 00:21:20,760 Speaker 4: I can barely do it now. And they were okay 488 00:21:20,800 --> 00:21:23,040 Speaker 4: with it. But if you went to my bedroom, my 489 00:21:23,119 --> 00:21:28,240 Speaker 4: bedroom wall was plastered silk, the Shaker, Beanie, Seagull nas Jay. 490 00:21:28,320 --> 00:21:30,639 Speaker 4: I mean, it was very strange that I was the 491 00:21:30,720 --> 00:21:33,480 Speaker 4: kid who went to Meyer grocery store and bought Blaize 492 00:21:33,480 --> 00:21:37,879 Speaker 4: magazine in Kalamazoo. No of those words fit together, but 493 00:21:37,960 --> 00:21:40,600 Speaker 4: they all fit together, you know. I think the good thing, though, 494 00:21:40,600 --> 00:21:42,720 Speaker 4: is when you come from sort of a not like 495 00:21:42,720 --> 00:21:45,320 Speaker 4: an epicenter of hip hop or fashion, you have a 496 00:21:45,320 --> 00:21:47,439 Speaker 4: bird's eye view and one thing about this book, I 497 00:21:47,440 --> 00:21:50,280 Speaker 4: wanted to be very inclusive. It isn't just New York. 498 00:21:50,320 --> 00:21:52,920 Speaker 4: Of course, that's the mecca, you know, one fun store 499 00:21:52,960 --> 00:21:56,160 Speaker 4: A lot of people don't know. August eleventh, nineteen seventy three, 500 00:21:56,240 --> 00:22:00,000 Speaker 4: the famous Cool Herk House party. We talked about it 501 00:22:00,040 --> 00:22:02,760 Speaker 4: with Hip Hop fifty right. The origin story. He was 502 00:22:02,840 --> 00:22:05,440 Speaker 4: doing the party for his sister Cindy, who was doing 503 00:22:05,440 --> 00:22:08,200 Speaker 4: it to raise money for her back to school wardrobe. Right. 504 00:22:08,240 --> 00:22:10,719 Speaker 4: So from day one it was this sort of like 505 00:22:11,200 --> 00:22:13,800 Speaker 4: the thread was there, but for me, it was important 506 00:22:13,800 --> 00:22:16,040 Speaker 4: to focus on other regions. Have to go to the 507 00:22:16,040 --> 00:22:19,480 Speaker 4: West Coast, have to you know, interviewing people like a 508 00:22:19,480 --> 00:22:22,600 Speaker 4: Crooked Eye for example, had to go down south Young 509 00:22:22,680 --> 00:22:26,560 Speaker 4: Thug Andre three thousand. How they push these gender boundaries, 510 00:22:27,040 --> 00:22:31,639 Speaker 4: sexuality boundaries with their fashion as well as overseas. We 511 00:22:31,680 --> 00:22:35,720 Speaker 4: can't talk about streetwear without Nego and Japan and all 512 00:22:35,760 --> 00:22:39,120 Speaker 4: of those things, and showing this is really a global story. 513 00:22:39,359 --> 00:22:43,040 Speaker 4: That was really important that it isn't just New York centric, 514 00:22:43,160 --> 00:22:46,080 Speaker 4: and through sort of a male lens, focusing on the women, 515 00:22:46,280 --> 00:22:50,960 Speaker 4: especially the unsung heroes, not just the artists, but designers, stylist, editors. 516 00:22:51,520 --> 00:22:55,760 Speaker 4: With that April Walker. I mean, just a seminal figure 517 00:22:55,880 --> 00:22:59,120 Speaker 4: in streetwear. She came up around the same time as 518 00:22:59,160 --> 00:23:03,320 Speaker 4: Carl Kanai cross colors. She was dressing Biggie Tupac like 519 00:23:03,400 --> 00:23:06,399 Speaker 4: all of these people, very early. But you know, for 520 00:23:06,440 --> 00:23:08,520 Speaker 4: a variety of reasons. I think one thing just being 521 00:23:08,520 --> 00:23:11,920 Speaker 4: her gender. She doesn't get those accolodes and those flowers. 522 00:23:12,400 --> 00:23:15,440 Speaker 4: You know, similarly of people like Misa Hilton, Groovy MoU 523 00:23:15,520 --> 00:23:19,520 Speaker 4: and Ambrose. Yeah. Absolutely, even people like kimoral Ley Simmons. 524 00:23:19,960 --> 00:23:23,040 Speaker 4: People forget. I mean, she was running Baby Fat. That 525 00:23:23,200 --> 00:23:25,800 Speaker 4: was a streetwear brand. We may not talk about it 526 00:23:25,840 --> 00:23:28,480 Speaker 4: like we talk about Supreme and Stucy and those things. 527 00:23:28,920 --> 00:23:30,240 Speaker 2: Even how you were shoting out all the women, he 528 00:23:30,280 --> 00:23:31,080 Speaker 2: tried to slip a guy in. 529 00:23:31,359 --> 00:23:33,280 Speaker 4: I heard it, and I didn't want to say anything. 530 00:23:33,320 --> 00:23:36,080 Speaker 1: Shout outs to Groovy Lou, she said, Biggie, I know, 531 00:23:36,119 --> 00:23:36,720 Speaker 1: Groovy Loud. 532 00:23:36,920 --> 00:23:38,119 Speaker 2: She was shouting out the women. 533 00:23:39,440 --> 00:23:43,920 Speaker 3: She was shouting out all women. 534 00:23:44,040 --> 00:23:47,720 Speaker 4: He like back Door, she said. 535 00:23:47,840 --> 00:23:50,760 Speaker 3: K she named another black brand, Yes she did. And 536 00:23:50,800 --> 00:23:52,400 Speaker 3: I say, women, guys, do. 537 00:23:52,359 --> 00:23:53,399 Speaker 4: We need couples therapy? 538 00:23:53,560 --> 00:23:53,800 Speaker 2: Yes? 539 00:23:54,000 --> 00:23:56,199 Speaker 4: All right, yes, I can play some drake and we 540 00:23:56,200 --> 00:23:56,800 Speaker 4: can light again. 541 00:23:58,080 --> 00:24:00,000 Speaker 2: What about a little Kim because you broke down her. 542 00:24:00,119 --> 00:24:02,000 Speaker 2: Yea such a fashion. 543 00:24:02,040 --> 00:24:03,960 Speaker 4: I I mean little Kim from day one? Who can 544 00:24:04,040 --> 00:24:08,600 Speaker 4: forget that famous poster of hardcore. I don't know if 545 00:24:08,600 --> 00:24:10,399 Speaker 4: you guys remember, but I think a lot of boys 546 00:24:10,400 --> 00:24:11,080 Speaker 4: became men. 547 00:24:11,000 --> 00:24:12,560 Speaker 1: That you and they saw that that was on the wall. 548 00:24:14,440 --> 00:24:15,800 Speaker 4: It's actually currently on his. 549 00:24:15,720 --> 00:24:19,840 Speaker 1: Wallcore the story. 550 00:24:19,880 --> 00:24:22,880 Speaker 2: I got a homeboy who was high off hash. 551 00:24:22,760 --> 00:24:24,360 Speaker 4: And he said this in South Carolina. 552 00:24:24,440 --> 00:24:26,000 Speaker 2: Yes, And he said that Little. 553 00:24:25,840 --> 00:24:29,919 Speaker 5: Kim climbed off out of that post and left. 554 00:24:30,359 --> 00:24:33,480 Speaker 4: This isn't a magic eye. What was he trying to see? 555 00:24:33,480 --> 00:24:36,320 Speaker 2: Like the he swears by that. 556 00:24:36,320 --> 00:24:38,280 Speaker 4: That's kind of the greatest hash ever we found out 557 00:24:38,280 --> 00:24:42,800 Speaker 4: who dealer was. Jesus, the best hash. 558 00:24:44,040 --> 00:24:46,000 Speaker 1: South Carolina is what it was. 559 00:24:46,080 --> 00:24:47,560 Speaker 2: But why do you think she's such a fashion? 560 00:24:47,640 --> 00:24:49,560 Speaker 4: But yeah, so Little Kim very early on, she was 561 00:24:49,720 --> 00:24:53,000 Speaker 4: very fearless. And this was a woman who embraced her sexuality, 562 00:24:53,080 --> 00:24:57,000 Speaker 4: her body at a time that it still wasn't acceptable. 563 00:24:57,080 --> 00:24:59,159 Speaker 4: I mean, if I was looking a lot of archival footage, 564 00:24:59,160 --> 00:25:01,800 Speaker 4: she's sitting here in day ti TV, grown men and 565 00:25:01,880 --> 00:25:05,359 Speaker 4: women wagging their finger and you're the downfall of America. 566 00:25:05,760 --> 00:25:08,800 Speaker 4: But she stayed true to herself, and early on she 567 00:25:08,920 --> 00:25:11,760 Speaker 4: worked with people like Dona Tella Versacei and Mark Jacobs. 568 00:25:12,000 --> 00:25:14,960 Speaker 4: She became amused to them because in fashion, what's more 569 00:25:14,960 --> 00:25:18,639 Speaker 4: exciting than a gorgeous woman who sits very proudly in 570 00:25:18,680 --> 00:25:22,119 Speaker 4: her skin. But Kim, like a lot of artists, specially 571 00:25:22,160 --> 00:25:25,240 Speaker 4: female artists, they never got their flowers. If you remember, 572 00:25:25,320 --> 00:25:27,840 Speaker 4: Carti b was the first female rapper on the cover 573 00:25:27,880 --> 00:25:32,280 Speaker 4: of American Vogue. Wasn't Kim, wasn't Fox, wasn't Missy Elliott, 574 00:25:32,400 --> 00:25:36,480 Speaker 4: wasn't Eve all great contenders, by the way. So now 575 00:25:36,560 --> 00:25:38,400 Speaker 4: a lot of people in the fashion world are talking 576 00:25:38,440 --> 00:25:40,840 Speaker 4: about maybe she should get like a Lifetime Achievement award 577 00:25:41,320 --> 00:25:43,800 Speaker 4: or something, because not only did she birth a generation 578 00:25:43,880 --> 00:25:47,240 Speaker 4: of female artists, but so many designers have taken just 579 00:25:47,280 --> 00:25:52,160 Speaker 4: her elements, from the wig, the makeup, the diy creations 580 00:25:52,160 --> 00:25:55,200 Speaker 4: that she wore. She definitely represents somebody who was fearless. 581 00:25:55,359 --> 00:25:58,440 Speaker 5: What was it about Virgil that made hip hop artists 582 00:25:58,920 --> 00:26:01,480 Speaker 5: currently celebrate him the way that they do, You know, 583 00:26:01,600 --> 00:26:04,679 Speaker 5: you don't really see that with designers like why Rogier. 584 00:26:05,080 --> 00:26:07,280 Speaker 4: Well, Virgil came from hip hop, and there's a great 585 00:26:07,320 --> 00:26:11,359 Speaker 4: picture in my book of Virgil Kanye, Fwnsworth, Bentley and 586 00:26:11,400 --> 00:26:13,480 Speaker 4: a few other guys at Paris Fashion with. 587 00:26:13,640 --> 00:26:16,560 Speaker 5: I remember that, yeah, that they used to. 588 00:26:16,560 --> 00:26:19,960 Speaker 4: Kill that picture. But looking now, they all came dressed 589 00:26:20,040 --> 00:26:22,320 Speaker 4: and they were peacocking. They were looking for the camera 590 00:26:22,760 --> 00:26:25,560 Speaker 4: because and I interviewed Fwonnsworth for the book and he's like, 591 00:26:25,640 --> 00:26:28,280 Speaker 4: we want to show we arrived. This was important that 592 00:26:28,359 --> 00:26:31,880 Speaker 4: we are here as young black stylish men in Paris 593 00:26:31,920 --> 00:26:34,680 Speaker 4: and you will take our photo. So Virgil came up 594 00:26:34,760 --> 00:26:37,800 Speaker 4: with Kanye, was very close to him as a creative director. 595 00:26:38,160 --> 00:26:40,960 Speaker 4: They were both interns together at Fendy. Now, look, I 596 00:26:41,000 --> 00:26:43,200 Speaker 4: interned at bad Boy, and I'm pretty sure that they 597 00:26:43,200 --> 00:26:46,000 Speaker 4: got to do more fun intern things at Fendy, Kanye 598 00:26:46,000 --> 00:26:48,240 Speaker 4: and Virgil. But I love the fact that they wanted 599 00:26:48,280 --> 00:26:50,280 Speaker 4: to earn their stripes, like no, no, no, we need 600 00:26:50,320 --> 00:26:52,320 Speaker 4: to go to the source, and we don't want to 601 00:26:52,400 --> 00:26:54,840 Speaker 4: just be the cool guys jumping in. We want to 602 00:26:54,840 --> 00:26:58,440 Speaker 4: be respected. One thing Virgil I think did very well 603 00:26:58,480 --> 00:27:00,680 Speaker 4: was he's a great dot connector. He will take someone 604 00:27:00,680 --> 00:27:03,359 Speaker 4: from hip hop, someone from art, someone from this, you know, 605 00:27:03,440 --> 00:27:06,199 Speaker 4: sports world. He was a DJ, so he had this 606 00:27:06,280 --> 00:27:11,360 Speaker 4: interesting sensibility that he was able to touch with and 607 00:27:11,480 --> 00:27:13,760 Speaker 4: you know, I think for a lot of people, myself included, 608 00:27:13,800 --> 00:27:16,920 Speaker 4: we were just so shocked when he passed. So Virgil 609 00:27:17,040 --> 00:27:20,359 Speaker 4: and also Andre Herrel sadly passed during the writing of 610 00:27:20,359 --> 00:27:23,040 Speaker 4: this book, so I couldn't get to speak to them. 611 00:27:23,160 --> 00:27:24,600 Speaker 4: But I think for a lot of people, we just 612 00:27:24,640 --> 00:27:26,879 Speaker 4: that's like a hole that hasn't been filled, just this 613 00:27:27,040 --> 00:27:30,359 Speaker 4: idea of this like nice, good guy who had so 614 00:27:30,520 --> 00:27:33,959 Speaker 4: many interesting, cool friends and vision. And when he had 615 00:27:33,960 --> 00:27:36,120 Speaker 4: that job at Louis Vuitton, it really felt like someone 616 00:27:36,160 --> 00:27:38,960 Speaker 4: from hip hop made it like it wasn't just wearing Louis. 617 00:27:39,240 --> 00:27:42,200 Speaker 4: You have a job there. You know, you're actually sitting 618 00:27:42,240 --> 00:27:45,679 Speaker 4: at those tables with those decision makers. So he'll absolutely 619 00:27:45,680 --> 00:27:46,159 Speaker 4: be messed. 620 00:27:46,280 --> 00:27:50,119 Speaker 3: What what male artists do you feel revolutionized hip hop 621 00:27:50,160 --> 00:27:51,920 Speaker 3: as far as fashion is concerned. Right, you talk about 622 00:27:51,920 --> 00:27:53,879 Speaker 3: some of the things, and we still remember something and 623 00:27:53,960 --> 00:27:54,359 Speaker 3: we had. 624 00:27:54,240 --> 00:27:55,879 Speaker 4: To go back to the men. 625 00:27:56,080 --> 00:27:56,240 Speaker 2: No. 626 00:27:56,240 --> 00:27:57,560 Speaker 3: No, The reason I say is because we see it 627 00:27:57,560 --> 00:27:59,399 Speaker 3: with Little Kim, we see it with Foxy Brown, we 628 00:27:59,440 --> 00:28:02,280 Speaker 3: see it with See Besides, I'll be honest with you, 629 00:28:02,560 --> 00:28:04,879 Speaker 3: besides Biggie and that koogie sweater, I can't think of 630 00:28:05,000 --> 00:28:07,840 Speaker 3: something that people connected to and held on to it. 631 00:28:07,880 --> 00:28:09,760 Speaker 3: I mean, you could say Jay Z with the Yankee 632 00:28:09,760 --> 00:28:13,840 Speaker 3: fittings in Timberlands, but what else was was that big 633 00:28:14,000 --> 00:28:15,520 Speaker 3: for the culture if you could think. 634 00:28:15,880 --> 00:28:17,480 Speaker 4: I mean, if we're talking about highashion, we got to 635 00:28:17,480 --> 00:28:19,440 Speaker 4: go back to the beginning and go to who was 636 00:28:19,480 --> 00:28:22,040 Speaker 4: wearing Dapper Dan? Who can ever forget Eric b and 637 00:28:22,119 --> 00:28:25,320 Speaker 4: rock him and those like Dapper Dan Jackets. I think 638 00:28:25,440 --> 00:28:28,919 Speaker 4: later on, someone like Puffy was so instrumental where he 639 00:28:28,960 --> 00:28:32,080 Speaker 4: could do anything because he came from that Andre Heral 640 00:28:32,160 --> 00:28:34,960 Speaker 4: lineage of ghetto fabulis. He was the guy making Mary J. 641 00:28:35,080 --> 00:28:38,800 Speaker 4: Blige where like the baseball shirt and the cap and 642 00:28:38,840 --> 00:28:42,040 Speaker 4: the knee pads and that whole thing jo Toosy and 643 00:28:42,080 --> 00:28:44,960 Speaker 4: then of course that goes to Biggie, right. I don't 644 00:28:45,000 --> 00:28:48,080 Speaker 4: think without Puff Biggie would look the way that he looked. 645 00:28:48,080 --> 00:28:50,080 Speaker 4: I think Puff as he said, and I think there's 646 00:28:50,080 --> 00:28:51,440 Speaker 4: a great quote in the book I want to say 647 00:28:51,440 --> 00:28:53,840 Speaker 4: from one of the track masters where Puff is like, no, 648 00:28:53,880 --> 00:28:56,920 Speaker 4: my man is sexy, and they're like really, He's like no, no, 649 00:28:56,960 --> 00:28:58,800 Speaker 4: That's why we need to one more chance, because he's 650 00:28:58,840 --> 00:29:01,360 Speaker 4: sexy and with men like him, and he needs to 651 00:29:01,360 --> 00:29:06,320 Speaker 4: look sexy. So someone like puff. Absolutely, of course, Kanye, 652 00:29:06,480 --> 00:29:10,880 Speaker 4: Kanye forget this man continues to revolutionize fashion. When I 653 00:29:10,920 --> 00:29:13,480 Speaker 4: go out, I see so many little Kanye clones to 654 00:29:13,560 --> 00:29:16,240 Speaker 4: this day, right, like you just look like you walked 655 00:29:16,560 --> 00:29:22,320 Speaker 4: out out of Calabasas Farrell from the Streetwear who popularizing 656 00:29:22,680 --> 00:29:26,040 Speaker 4: Babe to then launching BBC, and he worked with people 657 00:29:26,080 --> 00:29:30,120 Speaker 4: like Lagerfell, Mark Jacobs early before Louis Baton. One fun 658 00:29:30,160 --> 00:29:32,320 Speaker 4: story because you know there's a big conversation hip hop 659 00:29:32,600 --> 00:29:36,520 Speaker 4: who made bait popular. Soldier boy thinks it's him. Then 660 00:29:36,520 --> 00:29:39,000 Speaker 4: there's you know, little Wayne said it was him. This 661 00:29:39,120 --> 00:29:42,000 Speaker 4: launched a whole the clips mister me too, right, that 662 00:29:42,080 --> 00:29:44,360 Speaker 4: was a whole thing. I have a great picture of 663 00:29:44,360 --> 00:29:48,840 Speaker 4: Biggie wearing it in ninety seven, really before he wearing Babe. 664 00:29:48,840 --> 00:29:52,400 Speaker 4: But there's an incredible story the fact that he was 665 00:29:52,480 --> 00:29:55,040 Speaker 4: doing a photo shooting that the photographer draped it over 666 00:29:55,120 --> 00:29:56,920 Speaker 4: him because he knew Nego and was like, hey, want 667 00:29:56,920 --> 00:29:59,480 Speaker 4: to take this picture from my friend. And according to 668 00:29:59,520 --> 00:30:02,360 Speaker 4: the story, Biggie wanted some Babe because they couldn't get 669 00:30:02,600 --> 00:30:04,480 Speaker 4: in his eyes. He had to like custom order it. 670 00:30:04,520 --> 00:30:07,640 Speaker 4: But he passed right after. Oh wow, Yeah, so there's 671 00:30:07,680 --> 00:30:10,240 Speaker 4: that great photo. So that's one of my favorite pictures. 672 00:30:10,480 --> 00:30:13,600 Speaker 4: And there's an awesome picture of Tupac in Milan. So 673 00:30:13,720 --> 00:30:16,600 Speaker 4: right before he passed, he was invited by Versace to 674 00:30:16,680 --> 00:30:19,600 Speaker 4: walk in the Runway show in Milan. It was Tupac 675 00:30:19,720 --> 00:30:23,000 Speaker 4: Kadata Jones, who was his then girlfriend, and his bodyguards 676 00:30:23,360 --> 00:30:26,560 Speaker 4: and they walked the show and then he performed I 677 00:30:26,560 --> 00:30:27,720 Speaker 4: Believe California Love. 678 00:30:28,120 --> 00:30:28,360 Speaker 5: Wow. 679 00:30:28,440 --> 00:30:31,880 Speaker 4: Yeah, And apparently Gianni was a big fan of his 680 00:30:32,120 --> 00:30:36,560 Speaker 4: and Johnny VERSACEI was smart about collecting celebrities and really 681 00:30:36,600 --> 00:30:39,520 Speaker 4: having whether it be Madonna or Mike Tyson. He just 682 00:30:39,640 --> 00:30:42,400 Speaker 4: liked celebrities and he was that designer that now we 683 00:30:42,440 --> 00:30:45,320 Speaker 4: see celebs front row. It wasn't like that before. It 684 00:30:45,400 --> 00:30:49,040 Speaker 4: was fashion editors, fashion buyers, like people who need to 685 00:30:49,080 --> 00:30:52,080 Speaker 4: be in the industry. But Jihnny just saw the vision 686 00:30:52,160 --> 00:30:54,560 Speaker 4: and he just fell in love with Pac. And yeah, 687 00:30:54,600 --> 00:30:56,360 Speaker 4: so that right before he passed. 688 00:30:57,600 --> 00:30:58,920 Speaker 2: Was wow, huge. 689 00:30:58,920 --> 00:31:01,960 Speaker 4: And it's funny because he is a recurring character through 690 00:31:01,960 --> 00:31:04,479 Speaker 4: this book and it goes back to what we said before. 691 00:31:04,560 --> 00:31:09,360 Speaker 4: I really think, of course incredibly handsome, was able to 692 00:31:09,400 --> 00:31:14,600 Speaker 4: wear clothing, but also his music and his perspective. He 693 00:31:14,680 --> 00:31:18,000 Speaker 4: was the revolutionary. He was the icon who wouldn't want 694 00:31:18,000 --> 00:31:21,160 Speaker 4: their clothes on Pok, so it makes sense. Another great 695 00:31:21,200 --> 00:31:23,480 Speaker 4: story is how Carl can I met Pac. I don't 696 00:31:23,480 --> 00:31:26,320 Speaker 4: know if you guys remember that iconic Carl can I add. 697 00:31:26,360 --> 00:31:29,920 Speaker 4: It's pos sitting on a basketball rim and Carl told 698 00:31:29,920 --> 00:31:31,600 Speaker 4: me is like, yeah, I really want to work with Poc. 699 00:31:31,640 --> 00:31:33,640 Speaker 4: I'm in the hotel trying to ask him to work 700 00:31:33,680 --> 00:31:36,240 Speaker 4: with me, and he's like, Okay, yeah, I'm gonna do 701 00:31:36,280 --> 00:31:38,120 Speaker 4: it all right, Well, how much do you charge? Pok's 702 00:31:38,160 --> 00:31:41,360 Speaker 4: like nothing, you're black. I would never charge my people anything, 703 00:31:41,720 --> 00:31:44,440 Speaker 4: like how dope? Was he right? He could have worn anything? 704 00:31:44,520 --> 00:31:47,920 Speaker 4: But he supports people like Carl Kanai, like April Walker 705 00:31:47,960 --> 00:31:50,520 Speaker 4: the same way he supported Versace, and I love that 706 00:31:50,600 --> 00:31:51,160 Speaker 4: about him. 707 00:31:51,560 --> 00:31:53,960 Speaker 5: What do you hope fashion goes into the next fIF dy? 708 00:31:54,040 --> 00:31:55,480 Speaker 5: Is we know what the last fift years of hip 709 00:31:55,520 --> 00:31:57,800 Speaker 5: hop fashion looked like? What about the next fifty? 710 00:31:58,800 --> 00:32:00,680 Speaker 4: I think the next fifty. I would love to see 711 00:32:00,680 --> 00:32:05,200 Speaker 4: a rapper brand become an American heritage brand, the way 712 00:32:05,240 --> 00:32:09,120 Speaker 4: that we wear Polo and Tommy Hill Figure and Calvin 713 00:32:09,160 --> 00:32:13,240 Speaker 4: Klein and those things. Maybe it's Sean John. Maybe it's easy. 714 00:32:13,320 --> 00:32:16,320 Speaker 4: Maybe it's easy. I think I think he falls or 715 00:32:16,520 --> 00:32:17,800 Speaker 4: is I think he was? 716 00:32:18,160 --> 00:32:18,920 Speaker 2: He was on his way. 717 00:32:19,000 --> 00:32:21,080 Speaker 4: Okay, So here's the question, can you make a comeback? 718 00:32:21,920 --> 00:32:23,760 Speaker 1: No, you don't think Kanye can make a company? I 719 00:32:23,760 --> 00:32:24,920 Speaker 1: think I think he can make a comeback. 720 00:32:24,960 --> 00:32:28,600 Speaker 5: Absolutely not if you're trying to trademark youth at a 721 00:32:28,680 --> 00:32:29,320 Speaker 5: time like this. 722 00:32:31,280 --> 00:32:33,360 Speaker 3: I will say it is a lot of people that 723 00:32:33,400 --> 00:32:35,120 Speaker 3: love him, that don't care about what he said, that 724 00:32:35,280 --> 00:32:37,440 Speaker 3: just love Kanye and will always support his cause, even 725 00:32:37,440 --> 00:32:38,840 Speaker 3: when they banned his sneakers. 726 00:32:38,880 --> 00:32:39,320 Speaker 1: This the price. 727 00:32:40,520 --> 00:32:41,680 Speaker 2: Who's going to take the risk? Though? 728 00:32:41,960 --> 00:32:44,760 Speaker 4: That's true. So it's funny. I was, you know. Oftentimes 729 00:32:44,760 --> 00:32:47,920 Speaker 4: again within the industry, it's mixed. Some people say absolutely not. 730 00:32:48,400 --> 00:32:50,240 Speaker 4: Others say he can, but there's gonna be a ceiling, 731 00:32:50,440 --> 00:32:52,720 Speaker 4: like he can do some shows, but other shows like 732 00:32:53,000 --> 00:32:56,160 Speaker 4: SNL probably isn't having him back. That said, talk to 733 00:32:56,240 --> 00:32:59,240 Speaker 4: younger people, talk to gen Z. They love him. 734 00:33:00,040 --> 00:33:01,800 Speaker 2: Operation is going to partner with. 735 00:33:01,840 --> 00:33:04,280 Speaker 4: Okay, So this would be an interesting paradigm. What if 736 00:33:04,320 --> 00:33:07,960 Speaker 4: he gets like his own VC and just does it himself. 737 00:33:08,840 --> 00:33:11,600 Speaker 4: No need a carrying, you don't need an LVMH, you 738 00:33:11,640 --> 00:33:14,760 Speaker 4: don't need Adidas. He has enough clout and I think 739 00:33:14,920 --> 00:33:18,320 Speaker 4: enough supporters. Still, if he could just get some money, 740 00:33:18,560 --> 00:33:20,960 Speaker 4: do it himself, and to me, that's a real model 741 00:33:21,000 --> 00:33:22,239 Speaker 4: shift that I don't need you. 742 00:33:22,560 --> 00:33:24,200 Speaker 3: He didn't build someone that already, didn't he have someone 743 00:33:24,240 --> 00:33:26,640 Speaker 3: that already that he can make his own sneakers and clothes. 744 00:33:26,360 --> 00:33:26,760 Speaker 2: And something of that. 745 00:33:26,920 --> 00:33:29,680 Speaker 5: But you have to do direct to consumers on a doubt, 746 00:33:30,720 --> 00:33:35,600 Speaker 5: I don't want to carry. 747 00:33:33,840 --> 00:33:35,760 Speaker 4: You get all the money or if he can do that, 748 00:33:36,360 --> 00:33:39,120 Speaker 4: and actually what can follow through and the orders come 749 00:33:39,160 --> 00:33:41,240 Speaker 4: in on time and you don't get two shoes of 750 00:33:41,280 --> 00:33:44,000 Speaker 4: different sizes like everything's on the up and up. I 751 00:33:44,000 --> 00:33:46,560 Speaker 4: think that'd be a game changer. And who's out now. 752 00:33:46,760 --> 00:33:50,080 Speaker 4: I can't see anyone else who has the connections, the 753 00:33:50,080 --> 00:33:51,120 Speaker 4: clout and the cachet. 754 00:33:52,160 --> 00:33:53,440 Speaker 2: The cultural cache is the biggest thing. 755 00:33:53,440 --> 00:33:56,040 Speaker 4: I don't know what if he sends you free new Yeasy's, 756 00:33:56,280 --> 00:33:57,120 Speaker 4: would you wear them? 757 00:33:57,360 --> 00:33:59,840 Speaker 2: Oh? His sneakers are super comfortable. I haven't stopped wearing them. 758 00:34:00,080 --> 00:34:01,560 Speaker 4: Well there you go, Yeah, there you go. 759 00:34:01,600 --> 00:34:03,360 Speaker 2: I still wait. Once I bought I got slides at 760 00:34:03,400 --> 00:34:04,080 Speaker 2: the house right now. 761 00:34:04,000 --> 00:34:06,920 Speaker 4: See there you go. So I think that would be interesting. 762 00:34:06,960 --> 00:34:09,120 Speaker 4: But what I love about this book is it starts 763 00:34:09,120 --> 00:34:11,759 Speaker 4: in nineteen seventy three ends in twenty twenty three. But 764 00:34:11,880 --> 00:34:15,480 Speaker 4: the culture is living, so it's constantly shaping and changing. 765 00:34:15,920 --> 00:34:19,319 Speaker 4: So reading this book, you get this great historical perspective, 766 00:34:19,360 --> 00:34:21,560 Speaker 4: but I think it also makes you excited for the future, 767 00:34:21,760 --> 00:34:24,400 Speaker 4: and that's something I like too. Oftentimes we you know, 768 00:34:24,400 --> 00:34:26,680 Speaker 4: we kind of jokingly talk about everything sucks now and 769 00:34:26,719 --> 00:34:29,640 Speaker 4: there's nothing good out now. But I think it's exciting 770 00:34:29,680 --> 00:34:34,120 Speaker 4: that the future creatively and esthetically and commercially has a 771 00:34:34,120 --> 00:34:35,160 Speaker 4: lot of opportunities. 772 00:34:35,719 --> 00:34:37,120 Speaker 1: But we appreciate you for joining us. 773 00:34:37,160 --> 00:34:39,919 Speaker 3: And I'm sure you go through my childhood stuff, which 774 00:34:40,000 --> 00:34:41,800 Speaker 3: was cross colors and nice. 775 00:34:41,960 --> 00:34:44,520 Speaker 4: And does anyone have some old rock Away or Sean John? 776 00:34:44,640 --> 00:34:46,560 Speaker 4: Do you guys have like a storage unit or something 777 00:34:46,920 --> 00:34:48,400 Speaker 4: I do? Don't you send it to me? 778 00:34:48,520 --> 00:34:48,680 Speaker 2: I do? 779 00:34:48,800 --> 00:34:50,360 Speaker 3: I got them dumb ass big jerseys. I got a 780 00:34:50,400 --> 00:34:51,760 Speaker 3: lot of jerseys that's like size. 781 00:34:51,800 --> 00:34:54,120 Speaker 4: Did you ever play lugs? I actually bought a pair 782 00:34:54,120 --> 00:34:54,520 Speaker 4: of lugs. 783 00:34:54,520 --> 00:34:55,400 Speaker 1: I've never had lugs. 784 00:34:55,400 --> 00:34:57,879 Speaker 4: I don't know why I blae Plaze magazine. I think 785 00:34:57,880 --> 00:35:00,200 Speaker 4: they had to add in it and it wasn Off 786 00:35:00,239 --> 00:35:03,040 Speaker 4: Tims right, and I literally bought a pair of lugs. 787 00:35:03,160 --> 00:35:03,560 Speaker 2: I don't think. 788 00:35:07,520 --> 00:35:09,279 Speaker 4: Well, that's the thing too, there's a great story about 789 00:35:09,400 --> 00:35:14,880 Speaker 4: initially Timbaland's weren't really messing with hip hop, Timberland, Carhart, 790 00:35:14,920 --> 00:35:17,640 Speaker 4: all these sort of work where brands that we you know, 791 00:35:17,719 --> 00:35:20,239 Speaker 4: we love, they're comfortable. They're like, no, we don't want 792 00:35:20,239 --> 00:35:22,600 Speaker 4: to alienator Cork and I want. 793 00:35:22,520 --> 00:35:25,200 Speaker 2: To say Biggie helped with Dad too, but Tims. 794 00:35:25,000 --> 00:35:30,080 Speaker 4: Yeah, actually one, yeah, yeah, that was a big thing. 795 00:35:30,160 --> 00:35:33,520 Speaker 4: Biggie versus Pac who popularized versace if you remember and 796 00:35:33,600 --> 00:35:36,600 Speaker 4: hit him up, Park says, I was Versace not you 797 00:35:37,560 --> 00:35:40,520 Speaker 4: forget that? Yeah, they always remember that opening bars of 798 00:35:40,600 --> 00:35:43,520 Speaker 4: hit him Up. But even the fashion aspect. And that's 799 00:35:43,520 --> 00:35:46,360 Speaker 4: a question because in the book I talk about you know, 800 00:35:46,400 --> 00:35:48,759 Speaker 4: Haitian Jack, who was close to Paks, Like, no, I 801 00:35:48,760 --> 00:35:52,759 Speaker 4: put him on Versace. It wasn't him. Yeah, it was 802 00:35:52,800 --> 00:35:57,319 Speaker 4: the drug dealers and right Street, yes, the street guy, 803 00:35:57,360 --> 00:36:01,560 Speaker 4: Street entrepreneurs, three entrepreneurs. But what he was, you know, 804 00:36:01,600 --> 00:36:03,920 Speaker 4: I believe was for was it juice maybe or above 805 00:36:04,120 --> 00:36:07,400 Speaker 4: maybe juice? He was just around Jack and soaking it 806 00:36:07,440 --> 00:36:10,320 Speaker 4: in for his character. And Jack's like, but you copied 807 00:36:10,320 --> 00:36:13,280 Speaker 4: my style. So that's another big question. Was it Biggie 808 00:36:13,320 --> 00:36:15,279 Speaker 4: or Pac? Like when you think of Versace, do you 809 00:36:15,320 --> 00:36:19,440 Speaker 4: think big or Pac, I. 810 00:36:19,080 --> 00:36:22,840 Speaker 1: Think pak Yeah, I think when I think of Cougie. 811 00:36:22,880 --> 00:36:24,920 Speaker 2: Why because of that line? 812 00:36:25,239 --> 00:36:27,800 Speaker 1: Yeah, it's all about you copied my style. 813 00:36:28,920 --> 00:36:31,880 Speaker 2: I hadn't heard Masachi until I. 814 00:36:31,840 --> 00:36:35,000 Speaker 4: Couldn't pronounce it until I think Kanye said it's verse. 815 00:36:35,000 --> 00:36:37,200 Speaker 2: Say, I can't think, you know what, what's the Biggie 816 00:36:37,280 --> 00:36:38,920 Speaker 2: Versachi line? I can't even think of one. 817 00:36:39,280 --> 00:36:41,200 Speaker 1: I'm sure, I'm sure there is one. But what thinks? 818 00:36:41,600 --> 00:36:43,760 Speaker 1: What makes me think of notorious. 819 00:36:48,960 --> 00:36:51,879 Speaker 2: The socks watch? Yeah? 820 00:36:51,920 --> 00:36:54,200 Speaker 3: But I think of when I'm thinking notorious, when I 821 00:36:54,239 --> 00:36:56,480 Speaker 3: see Gravy wearing it. Outside of that, when I see Biggie, 822 00:36:56,520 --> 00:36:57,240 Speaker 3: I see Kugie. 823 00:36:57,640 --> 00:37:00,080 Speaker 4: Yeah this this wea is Yeah, but that's not a 824 00:37:00,120 --> 00:37:03,440 Speaker 4: Biggie wanted. He wanted to be the versace don too. Yeah. 825 00:37:04,440 --> 00:37:08,240 Speaker 1: Well, the book is out right now. Appreciate you for joining. 826 00:37:08,360 --> 00:37:11,160 Speaker 2: Revolutionary High Fashion. It's in stores right now. Go pick 827 00:37:11,200 --> 00:37:12,799 Speaker 2: it up. Thank you for joining us. 828 00:37:12,840 --> 00:37:13,160 Speaker 4: Thank you. 829 00:37:13,320 --> 00:37:15,320 Speaker 1: Let's do it again, ladies and gentlemen. 830 00:37:16,040 --> 00:37:18,480 Speaker 4: He was thinking about the hard. 831 00:37:20,160 --> 00:37:21,560 Speaker 1: How did it? That's how I wrote it down, just 832 00:37:21,600 --> 00:37:21,879 Speaker 1: the case. 833 00:37:22,200 --> 00:37:24,120 Speaker 3: See how you know I'm a hip hop You know 834 00:37:24,120 --> 00:37:26,160 Speaker 3: how you got phones deposits soon? 835 00:37:26,600 --> 00:37:28,720 Speaker 1: Yeah, that's how christ Na Murphy. 836 00:37:29,040 --> 00:37:30,680 Speaker 4: Wow, I like. 837 00:37:30,640 --> 00:37:34,040 Speaker 1: It all right. It's the Breakfast Club. Good morning, wake 838 00:37:34,080 --> 00:37:34,879 Speaker 1: that ass up. 839 00:37:35,320 --> 00:37:37,000 Speaker 2: In the morning. Breakfast Club