1 00:00:08,560 --> 00:00:12,879 Speaker 1: Welcome to Strictly Business Varieties weekly podcast featuring conversations with 2 00:00:12,920 --> 00:00:16,160 Speaker 1: industry leaders about the business of media and entertainment. I'm 3 00:00:16,200 --> 00:00:19,919 Speaker 1: Cynthia Littleton, business editor for Variety Today. My guest is 4 00:00:19,960 --> 00:00:24,000 Speaker 1: Mark Petowitz, Chairman and CEO of the CW Network. Petrowitz 5 00:00:24,079 --> 00:00:26,880 Speaker 1: started out this year preparing for the possibility of a 6 00:00:26,960 --> 00:00:30,840 Speaker 1: writer's strike by stalking up on unscripted and acquired programs. 7 00:00:31,200 --> 00:00:34,159 Speaker 1: Squirreling away. Those extra shows came in handy when the 8 00:00:34,200 --> 00:00:39,279 Speaker 1: pandemic upended TV's traditional schedule. Because of the disruption in production, 9 00:00:39,680 --> 00:00:43,360 Speaker 1: CW has delayed its new season launch until January. The 10 00:00:43,400 --> 00:00:46,600 Speaker 1: curveball of the pandemic is just one challenge that Petrowitz 11 00:00:46,640 --> 00:00:49,400 Speaker 1: has navigated in his nearly ten years at the helm 12 00:00:49,440 --> 00:00:53,479 Speaker 1: of CW. In our conversation, Petrowitz talks about the decision 13 00:00:53,520 --> 00:00:57,160 Speaker 1: early on in his tenure to move CW aggressively into 14 00:00:57,200 --> 00:01:00,279 Speaker 1: the ad supported streaming arena, or a VOD as he 15 00:01:00,320 --> 00:01:03,680 Speaker 1: calls it. The industry veteran who spent nearly twenty years 16 00:01:03,720 --> 00:01:07,240 Speaker 1: as a senior executive at ABC and Disney also gets 17 00:01:07,280 --> 00:01:10,760 Speaker 1: a little sentimental about the end this year of stalwart 18 00:01:10,840 --> 00:01:17,399 Speaker 1: CW series Arrow and Supernatural. Mark Pettowitz, Chairman and CEO 19 00:01:17,560 --> 00:01:21,039 Speaker 1: of the c W, thank you so much for joining us. Mark, 20 00:01:21,120 --> 00:01:26,000 Speaker 1: you are the longest serving broadcast network executive still in office. 21 00:01:26,560 --> 00:01:29,200 Speaker 1: Quite a quite a run for you, almost coming up 22 00:01:29,200 --> 00:01:33,400 Speaker 1: on ten years. Congratulations on that. Thank you. Let's talk 23 00:01:33,480 --> 00:01:36,840 Speaker 1: about the fall season, which is which is kind of 24 00:01:36,880 --> 00:01:41,120 Speaker 1: a misnomer this year. You CW obviously took a lot 25 00:01:41,160 --> 00:01:45,320 Speaker 1: of steps very early on to prepare yourself for a 26 00:01:45,400 --> 00:01:50,960 Speaker 1: COVID disrupted world. You have, um so you're breaking with tradition. 27 00:01:51,040 --> 00:01:53,280 Speaker 1: You have a very few shows that will launch in 28 00:01:53,480 --> 00:01:57,280 Speaker 1: like September October, but you've really pushed your the main 29 00:01:57,320 --> 00:02:02,480 Speaker 1: focus of the new season too January. Can you talk 30 00:02:02,560 --> 00:02:05,360 Speaker 1: about sort of the thinking that went into that and 31 00:02:05,440 --> 00:02:09,400 Speaker 1: when you realize that you were gonna need to do that, 32 00:02:09,560 --> 00:02:11,880 Speaker 1: and and because of that, you were going to also 33 00:02:11,960 --> 00:02:14,160 Speaker 1: need to stock up on some shows to get you 34 00:02:14,280 --> 00:02:18,000 Speaker 1: through that, to get you through that limbo period. What 35 00:02:18,000 --> 00:02:23,800 Speaker 1: what started in December and January? And making sure we're 36 00:02:23,919 --> 00:02:26,600 Speaker 1: still be in business should there have been a w 37 00:02:26,760 --> 00:02:32,240 Speaker 1: G A strike. Ah, yeah, we we made sure because 38 00:02:32,240 --> 00:02:36,000 Speaker 1: we also believe having common run a studio, I know, 39 00:02:36,000 --> 00:02:39,560 Speaker 1: knowing ahead of time uh, do you rather you advise 40 00:02:39,680 --> 00:02:42,560 Speaker 1: someone that this show has been renewed, the better you 41 00:02:42,560 --> 00:02:45,880 Speaker 1: can have a shot for the production efficiencies everything goes 42 00:02:45,919 --> 00:02:49,840 Speaker 1: with it, also realizing that by doing that you would 43 00:02:49,840 --> 00:02:53,960 Speaker 1: have advantage some issues should have been a program startage 44 00:02:53,960 --> 00:02:59,600 Speaker 1: studio or works notlage right and COVID began to emerge 45 00:03:00,440 --> 00:03:03,760 Speaker 1: recollectively as a group sat down, took a hard look 46 00:03:03,800 --> 00:03:08,600 Speaker 1: at there is a good chance that programming and production 47 00:03:08,639 --> 00:03:11,919 Speaker 1: were matched on in a timely fashion, and we stayed 48 00:03:11,960 --> 00:03:15,720 Speaker 1: in constant contact with both CBS Studios and whatever the 49 00:03:15,720 --> 00:03:19,320 Speaker 1: studio to understand what they were thinking, how they were thinking, 50 00:03:19,480 --> 00:03:23,840 Speaker 1: how it was about it, and we started aggressively in 51 00:03:24,040 --> 00:03:28,320 Speaker 1: February and March as things for happening, to begin looking 52 00:03:28,360 --> 00:03:32,679 Speaker 1: around the world for programming with Kevin Levey and the 53 00:03:32,800 --> 00:03:36,000 Speaker 1: group to see what would fit on the schedule, not 54 00:03:36,200 --> 00:03:39,240 Speaker 1: knowing what it was done. As we got into April, 55 00:03:40,000 --> 00:03:43,640 Speaker 1: we became aware because of the potential second rade, which 56 00:03:43,680 --> 00:03:49,040 Speaker 1: is that that occurs hopefully will not that these productions 57 00:03:49,160 --> 00:03:54,000 Speaker 1: needed to start and be managed in the safest passed 58 00:03:54,000 --> 00:03:58,080 Speaker 1: away and having started from a dead start from the 59 00:03:58,080 --> 00:04:02,800 Speaker 1: after it's one thing to stop right start everything back up, 60 00:04:03,400 --> 00:04:05,680 Speaker 1: so we would think the would be a good chance 61 00:04:06,400 --> 00:04:09,920 Speaker 1: of fits and starts going in. So we collectively in 62 00:04:09,960 --> 00:04:13,400 Speaker 1: the board were supportive of this. Made the choice to 63 00:04:14,600 --> 00:04:19,120 Speaker 1: UH to dip or project out to January to launch everything. 64 00:04:20,120 --> 00:04:22,880 Speaker 1: UH what I made that an app at the upside. 65 00:04:22,920 --> 00:04:26,120 Speaker 1: I found with that Upside press conference, I think you're 66 00:04:26,160 --> 00:04:28,320 Speaker 1: on it. I found that a couple of people who 67 00:04:28,480 --> 00:04:31,800 Speaker 1: thought we were being optimistic. I was hoping that I 68 00:04:31,839 --> 00:04:34,640 Speaker 1: wasn't as a group, and we have arned as a group. 69 00:04:35,160 --> 00:04:38,400 Speaker 1: I think we did the right thing for ourselves. And 70 00:04:38,440 --> 00:04:42,160 Speaker 1: we kept going because we have affiliates and advertising, and 71 00:04:42,200 --> 00:04:46,000 Speaker 1: because and viewers. We need to watch the fresh programming. 72 00:04:46,400 --> 00:04:50,159 Speaker 1: Because we know that going down into nothing but repeats 73 00:04:50,200 --> 00:04:53,840 Speaker 1: would have been not a death bell, but it would 74 00:04:53,839 --> 00:04:57,760 Speaker 1: be the wrong message set out right. So we accelerated 75 00:04:57,800 --> 00:05:01,840 Speaker 1: up buying it things and and we were very lucky 76 00:05:01,960 --> 00:05:04,960 Speaker 1: to have made the stock deal. We're very lucky to 77 00:05:05,040 --> 00:05:07,920 Speaker 1: make the swamp thing. Tell me a story deal. Those 78 00:05:07,960 --> 00:05:10,520 Speaker 1: are shows that have not been over the expirer any 79 00:05:10,560 --> 00:05:13,040 Speaker 1: way ship long stock worth that not to sidon to 80 00:05:13,120 --> 00:05:15,799 Speaker 1: pick up we got. I think we did a great 81 00:05:15,880 --> 00:05:19,919 Speaker 1: job picking up Devils with Patrick Dempskey for the fall, 82 00:05:20,600 --> 00:05:24,120 Speaker 1: and we made sure we ordered the reality shows that 83 00:05:24,200 --> 00:05:28,200 Speaker 1: we knew that we're working, such as Who's im Pedtealic, 84 00:05:28,920 --> 00:05:32,080 Speaker 1: and kept picking up some other appetitions along the way 85 00:05:32,400 --> 00:05:35,360 Speaker 1: so that we would have a fresh schedule that our 86 00:05:35,360 --> 00:05:38,920 Speaker 1: sales team could sell our affiliates. Would have become the 87 00:05:38,960 --> 00:05:43,240 Speaker 1: form should had we been too conservative, and we would 88 00:05:43,279 --> 00:05:46,760 Speaker 1: have faced the issue of the other broadcast of the 89 00:05:46,839 --> 00:05:51,920 Speaker 1: linear players having for programming. We've taken a hit. I 90 00:05:51,960 --> 00:05:55,520 Speaker 1: think in the long run, the conservative approach we've taken 91 00:05:56,000 --> 00:05:59,400 Speaker 1: may have been the most prudent one. Did it require 92 00:05:59,480 --> 00:06:03,040 Speaker 1: to to to prepare for that? Did it require like 93 00:06:04,240 --> 00:06:06,760 Speaker 1: were their savings because of this? Or did it require 94 00:06:06,839 --> 00:06:08,719 Speaker 1: that you actually had to lay out more because you 95 00:06:08,760 --> 00:06:11,400 Speaker 1: had to buy more more shows to help get you 96 00:06:11,440 --> 00:06:16,320 Speaker 1: through the period. There would have been no shavings and 97 00:06:16,520 --> 00:06:21,080 Speaker 1: incremental costs had been a truth fall lunch, when there's 98 00:06:21,120 --> 00:06:24,640 Speaker 1: not a truth for launch, you have shaving, but now 99 00:06:24,720 --> 00:06:28,200 Speaker 1: you have to go in and buy things. You chip 100 00:06:28,200 --> 00:06:31,320 Speaker 1: away at the shaving. The key is to make the 101 00:06:31,560 --> 00:06:35,159 Speaker 1: programming for both the LINEA and the digital and the 102 00:06:35,200 --> 00:06:40,000 Speaker 1: c W for c W t DC as unique and 103 00:06:40,279 --> 00:06:43,880 Speaker 1: inviting for the for the advertiser and the consumati come in. 104 00:06:44,839 --> 00:06:49,760 Speaker 1: So that part was the question. The bigger question was really, 105 00:06:50,400 --> 00:06:54,000 Speaker 1: h how do you make surely when you have your 106 00:06:54,000 --> 00:06:59,520 Speaker 1: shows ready to go that there's was safety your top priority, 107 00:06:59,640 --> 00:07:03,839 Speaker 1: as the protocols are in place, that everyone's working together, 108 00:07:04,279 --> 00:07:06,720 Speaker 1: that we could do it my way. So far, we've 109 00:07:06,760 --> 00:07:11,640 Speaker 1: been lucky with the Outpost and Pandora. The outpost shoots 110 00:07:11,720 --> 00:07:17,920 Speaker 1: I believe in Bulgaria and Pandora sheets and Subserbia. Uh 111 00:07:17,960 --> 00:07:22,960 Speaker 1: they shut down those countries, allowed them back in and 112 00:07:23,200 --> 00:07:27,280 Speaker 1: they're only in production again. How long they stay in production? 113 00:07:27,520 --> 00:07:31,120 Speaker 1: You've got anyone's control, but they're following protocol that all 114 00:07:31,280 --> 00:07:35,400 Speaker 1: that have been accepted by the government. So um, we 115 00:07:35,560 --> 00:07:38,280 Speaker 1: think we're in good place. I don't know what the 116 00:07:38,360 --> 00:07:41,320 Speaker 1: viewership will be or not be. I do know that 117 00:07:41,360 --> 00:07:47,400 Speaker 1: we're provided for our feelings, our advertisers and how view programming, 118 00:07:47,520 --> 00:07:50,640 Speaker 1: that it's within the branding of the What would you 119 00:07:50,680 --> 00:07:53,440 Speaker 1: say are the biggest challenges are the sort of juggling 120 00:07:53,440 --> 00:07:56,000 Speaker 1: acts that you're doing right now to manage c W 121 00:07:56,200 --> 00:07:58,440 Speaker 1: as a live business where you do have to have 122 00:07:58,560 --> 00:08:02,040 Speaker 1: programming on Monday and Tuesday and Wednesday and Thursday, nights 123 00:08:02,600 --> 00:08:07,920 Speaker 1: and managing the business for where the television you entertainment 124 00:08:08,000 --> 00:08:12,040 Speaker 1: scripted entertainment is clearly going into a more on demand 125 00:08:12,200 --> 00:08:18,560 Speaker 1: streaming platform and presentation. You guys have were obviously in 126 00:08:18,680 --> 00:08:22,640 Speaker 1: streaming very early and have a you know, a differentiated 127 00:08:22,680 --> 00:08:28,280 Speaker 1: strategy from others. How though, just in the in managing 128 00:08:28,320 --> 00:08:31,480 Speaker 1: what you spend and your content decisions, like how much 129 00:08:31,680 --> 00:08:35,840 Speaker 1: has the growth of on demand and streaming? How much 130 00:08:35,840 --> 00:08:42,800 Speaker 1: has that impacted your decision making? UM, doesn't impact you 131 00:08:42,960 --> 00:08:47,800 Speaker 1: believe in a show? Um. In terms of that note, 132 00:08:48,160 --> 00:08:51,319 Speaker 1: you're hoping that a show is both video and digital 133 00:08:51,320 --> 00:08:54,880 Speaker 1: at the same time. We have been supplied what we 134 00:08:54,960 --> 00:08:57,760 Speaker 1: thought would be digital shows turned out to the video shows, 135 00:08:58,080 --> 00:09:01,400 Speaker 1: and shows shows to turn to the massive digital show. 136 00:09:02,080 --> 00:09:04,600 Speaker 1: So you the consumer at the end of the day 137 00:09:04,640 --> 00:09:08,880 Speaker 1: tells you that ship there we can guess one of 138 00:09:08,920 --> 00:09:14,400 Speaker 1: the advantages that we have founded. I think our advt 139 00:09:14,800 --> 00:09:19,160 Speaker 1: UH strategy has been vindicated by the amount of players 140 00:09:19,200 --> 00:09:23,680 Speaker 1: now answerments that space and and we have been universal 141 00:09:24,760 --> 00:09:29,240 Speaker 1: Viacom CBS with Pluto TV. It made me feel good 142 00:09:29,320 --> 00:09:31,480 Speaker 1: that what's he gonna dot com and she wouldn't see 143 00:09:31,679 --> 00:09:37,199 Speaker 1: accomplished together in terms of that So for us that 144 00:09:37,440 --> 00:09:40,280 Speaker 1: I've not space will always be a streaming space will 145 00:09:40,559 --> 00:09:44,840 Speaker 1: important because it's free and it's new, and the question 146 00:09:44,920 --> 00:09:47,920 Speaker 1: now is have you go to the new stuff to 147 00:09:48,080 --> 00:09:51,160 Speaker 1: keep people interested. So that's that's a bit of a 148 00:09:51,320 --> 00:09:54,520 Speaker 1: library product that you put into the digital stameing. It's 149 00:09:54,600 --> 00:09:58,200 Speaker 1: fresh products. Look starg the fresh episodes of Star Girl 150 00:09:58,320 --> 00:10:00,839 Speaker 1: and The Hunt and a hundreds have been a boom 151 00:10:00,920 --> 00:10:05,199 Speaker 1: to us this summer. Now. The other big moment is 152 00:10:05,600 --> 00:10:08,480 Speaker 1: last year at the Netflix deal ended for us year 153 00:10:08,600 --> 00:10:11,560 Speaker 1: D right and then you had an you had an 154 00:10:11,600 --> 00:10:14,839 Speaker 1: output agreement from a number of years with Netflix that 155 00:10:15,000 --> 00:10:17,839 Speaker 1: was very good for both sides. But now that you 156 00:10:17,920 --> 00:10:20,600 Speaker 1: know in this ever changing world, that deal has ended 157 00:10:21,120 --> 00:10:23,040 Speaker 1: right and it was a beneficial deal at the stage 158 00:10:23,080 --> 00:10:26,599 Speaker 1: about this, but thee the real boom to us for 159 00:10:26,640 --> 00:10:30,400 Speaker 1: long term and last year despite the stoppage everything else, 160 00:10:31,040 --> 00:10:35,640 Speaker 1: when we had the capability and in essence stacking the 161 00:10:35,760 --> 00:10:37,839 Speaker 1: first three shows soon to be the fourth show in 162 00:10:37,920 --> 00:10:40,559 Speaker 1: star World. Next year you'll have four more shows, so 163 00:10:41,280 --> 00:10:44,760 Speaker 1: eight shows will have stack ability at an ad on basis. 164 00:10:45,480 --> 00:10:48,480 Speaker 1: That changed the dynamic of how you're pushing at your 165 00:10:48,559 --> 00:10:53,240 Speaker 1: marketing stick consumer. So we have seen good things with 166 00:10:53,480 --> 00:10:56,800 Speaker 1: Battleman and Nancy Drew and the first two full stacked. 167 00:10:57,400 --> 00:11:01,199 Speaker 1: They they will have have broad and viewers, and we 168 00:11:01,280 --> 00:11:04,760 Speaker 1: maund have expected they will become available in a street 169 00:11:04,800 --> 00:11:07,800 Speaker 1: astral Max when the new season begins. We have a 170 00:11:07,840 --> 00:11:10,600 Speaker 1: pretty good relationship with FAMI Request of Board, and when 171 00:11:10,640 --> 00:11:13,400 Speaker 1: the new shows come back on, we'll begin to be 172 00:11:13,520 --> 00:11:17,400 Speaker 1: building again. So to know that almost half your schedule 173 00:11:17,480 --> 00:11:20,679 Speaker 1: and half your proto scripted programming is becoming part of 174 00:11:20,720 --> 00:11:24,680 Speaker 1: that stack about stack and then by year three almost 175 00:11:24,840 --> 00:11:28,839 Speaker 1: all of it. It changes what your ADVAN positioning is. 176 00:11:29,760 --> 00:11:34,319 Speaker 1: So that but we don't. We select shows for Seed 177 00:11:34,480 --> 00:11:37,720 Speaker 1: based on the ability we believe that our viewers watched 178 00:11:38,200 --> 00:11:42,360 Speaker 1: the library content. We select shows for c W based 179 00:11:43,000 --> 00:11:45,680 Speaker 1: on what we believe will work on both the linear 180 00:11:45,800 --> 00:11:50,559 Speaker 1: and the digital and hope that we're right. And we 181 00:11:50,679 --> 00:11:53,599 Speaker 1: also select shows based on what our parent companies I 182 00:11:53,679 --> 00:11:56,600 Speaker 1: think they perceived their needs to do. Because as a JB, 183 00:11:57,240 --> 00:12:01,360 Speaker 1: what makes me really work is that we helped kickstart 184 00:12:01,440 --> 00:12:04,360 Speaker 1: the ecosystem to down in terms of sales, and we 185 00:12:04,400 --> 00:12:08,400 Speaker 1: have products right as a joint venture of now Via. 186 00:12:08,720 --> 00:12:13,440 Speaker 1: Even the names have changed, Viacom, CBS and Warner Media. 187 00:12:13,840 --> 00:12:16,520 Speaker 1: You know flowing up into a T and T when 188 00:12:16,640 --> 00:12:20,600 Speaker 1: you established that relationship with Netflix, could you draw a connection? 189 00:12:20,640 --> 00:12:23,559 Speaker 1: Could you see a bounce in ratings on Linear? Do 190 00:12:23,679 --> 00:12:27,760 Speaker 1: you see your back? Is there like cross pollination there? Yes? Uh. 191 00:12:28,120 --> 00:12:30,720 Speaker 1: We first noticed that it sounds funny back in two 192 00:12:30,840 --> 00:12:34,520 Speaker 1: thousand eleven twelve and the first Netflix deal happened, and 193 00:12:34,640 --> 00:12:39,880 Speaker 1: it started with Supernatural. Ah so because people had never 194 00:12:40,040 --> 00:12:45,680 Speaker 1: really truly sorry, they inge the first six or seventh 195 00:12:45,720 --> 00:12:49,800 Speaker 1: seasons and they came back and forced uh for the 196 00:12:49,880 --> 00:12:53,880 Speaker 1: following season, particularly as we padded with our we have 197 00:12:54,040 --> 00:12:57,320 Speaker 1: seen it happened there. We seen it was Flash Jane, 198 00:12:58,040 --> 00:13:04,360 Speaker 1: We've seen it with American in Riverdale. Um, those shows 199 00:13:04,600 --> 00:13:10,240 Speaker 1: truly benefited from the Netflix effect. It may a challenge 200 00:13:10,480 --> 00:13:14,679 Speaker 1: because uh for the casking that his blockting team, because 201 00:13:14,720 --> 00:13:16,800 Speaker 1: he now has to make sure that people understand that 202 00:13:16,920 --> 00:13:21,520 Speaker 1: you could watch exclusively in season only of the c W. So, 203 00:13:21,800 --> 00:13:24,480 Speaker 1: but we throw a many of bounces as well. For digital. 204 00:13:24,559 --> 00:13:31,079 Speaker 1: Now all Americans become a massive hick through and that 205 00:13:31,120 --> 00:13:35,280 Speaker 1: would be through largely digital viewing. It's through primarily digital viewing. 206 00:13:35,720 --> 00:13:39,319 Speaker 1: Whatever whatever Netflix has done and what we've done on 207 00:13:39,480 --> 00:13:43,559 Speaker 1: our on our uh about Psyche plus to throw a 208 00:13:43,640 --> 00:13:46,640 Speaker 1: many a bump last year. Are you concerned given the 209 00:13:46,720 --> 00:13:50,640 Speaker 1: Netflix effect? Are you concerned that your newer shows, your 210 00:13:50,679 --> 00:13:53,720 Speaker 1: older library shows that were under that deal will continue. 211 00:13:53,800 --> 00:13:56,640 Speaker 1: The older seasons will continue on Netflix as I understand, 212 00:13:56,720 --> 00:13:59,360 Speaker 1: but newer shows are now going to be exclusive to 213 00:13:59,440 --> 00:14:02,640 Speaker 1: s W of TV. Are you concerned about the potential 214 00:14:02,679 --> 00:14:06,719 Speaker 1: will lose that Netflix bump? I think a lot of 215 00:14:06,800 --> 00:14:12,160 Speaker 1: it depends on how HBO match works um and how 216 00:14:12,240 --> 00:14:15,560 Speaker 1: that all gets launched out. We if we figured out 217 00:14:15,600 --> 00:14:19,680 Speaker 1: a windowing with them now question do the guess the 218 00:14:19,760 --> 00:14:24,560 Speaker 1: forum ability of what Netflix have today? And if that happens, 219 00:14:24,640 --> 00:14:29,560 Speaker 1: then the process will say before so I'm confident that 220 00:14:29,600 --> 00:14:33,680 Speaker 1: they'll get there and and our legacy shows already on 221 00:14:35,800 --> 00:14:38,560 Speaker 1: it's just a news shows going forward. Is the h 222 00:14:38,880 --> 00:14:42,200 Speaker 1: is the HBO max windowing basically the same, similar to 223 00:14:42,280 --> 00:14:44,920 Speaker 1: what it was with Netflix after the show's come off, 224 00:14:45,680 --> 00:14:49,120 Speaker 1: after the show is complete this season, the way it works, 225 00:14:49,440 --> 00:14:52,480 Speaker 1: we have a full stack of the new show, I 226 00:14:52,640 --> 00:15:00,040 Speaker 1: have all episodes will just yeah, so that so a 227 00:15:00,200 --> 00:15:04,600 Speaker 1: girl Nancy Drew kd G. We control the full stack 228 00:15:05,520 --> 00:15:09,360 Speaker 1: at some point flying to the season beginning, we will 229 00:15:10,360 --> 00:15:14,080 Speaker 1: will continue our full stack and and they will have 230 00:15:14,160 --> 00:15:16,640 Speaker 1: an snot stand, so we'll be going back and forth. 231 00:15:17,040 --> 00:15:21,120 Speaker 1: Both fine, will understand. So on that's the windowing basis 232 00:15:21,240 --> 00:15:24,360 Speaker 1: with Netflix way more it was a roll. We could 233 00:15:24,400 --> 00:15:28,120 Speaker 1: only keep a rolling fine so we actually saw things 234 00:15:28,240 --> 00:15:31,640 Speaker 1: happen well, Blood from Olidia point of view, that viewer 235 00:15:31,680 --> 00:15:35,200 Speaker 1: super stuck decline at the very end because people are 236 00:15:35,240 --> 00:15:37,320 Speaker 1: waiting to do the bag used to watch the episode. 237 00:15:37,920 --> 00:15:40,320 Speaker 1: Now we're able to provide them, but they wished to 238 00:15:40,440 --> 00:15:44,520 Speaker 1: interest they have well mentionally, just go back on the 239 00:15:44,640 --> 00:15:48,320 Speaker 1: SBO D model to binge it on SBO Max. Now, 240 00:15:48,440 --> 00:15:51,480 Speaker 1: when you made this shift and you you were able 241 00:15:51,520 --> 00:15:53,600 Speaker 1: to have your show, you know, to start the process 242 00:15:53,640 --> 00:15:56,240 Speaker 1: of having a full stack of your shows, did your 243 00:15:56,280 --> 00:16:00,520 Speaker 1: ad sales team go, oh my god, with joy or 244 00:16:00,560 --> 00:16:04,560 Speaker 1: oh my god, we now have so much inventory to sell. Actually, 245 00:16:04,600 --> 00:16:09,640 Speaker 1: with joy, our inventory will sell. So they're actually joyful. 246 00:16:09,960 --> 00:16:13,640 Speaker 1: What they're said about more than that is much more 247 00:16:13,680 --> 00:16:17,600 Speaker 1: the fact that the season was shortened, obviously. And the 248 00:16:17,720 --> 00:16:21,880 Speaker 1: second thing is this is the more complicated And I 249 00:16:21,960 --> 00:16:25,280 Speaker 1: started before with the fact that we've been in the 250 00:16:25,360 --> 00:16:28,600 Speaker 1: a lob business for a long long time and probably 251 00:16:28,680 --> 00:16:34,760 Speaker 1: for many many years enjoyed premium content by ourselves. That 252 00:16:34,960 --> 00:16:39,320 Speaker 1: world has changed, and and so you have real competition. 253 00:16:40,120 --> 00:16:43,560 Speaker 1: And so in that competition of the peacock or pludo 254 00:16:43,880 --> 00:16:47,320 Speaker 1: or to be or whatever it may be, you crackle. 255 00:16:47,840 --> 00:16:50,520 Speaker 1: You now have far more things to go out and 256 00:16:50,680 --> 00:16:53,600 Speaker 1: that does create a lot official inquatory. So now you 257 00:16:53,640 --> 00:16:56,680 Speaker 1: have to respond how you best SELLAD or dark SELLAD, 258 00:16:57,000 --> 00:17:04,440 Speaker 1: and how you bundle it together with your linear MHM way. 259 00:17:05,040 --> 00:17:08,560 Speaker 1: Lots of three dimensional chess going on. And you mentioned earlier, 260 00:17:08,680 --> 00:17:11,960 Speaker 1: you know you you have um like other broadcasters, You 261 00:17:12,200 --> 00:17:15,520 Speaker 1: have affiliates, you have partners, and virtually every one of 262 00:17:15,680 --> 00:17:19,760 Speaker 1: Nielsen's two D and ten television markets and they also 263 00:17:19,880 --> 00:17:22,000 Speaker 1: have needs and they and they and these local TV 264 00:17:22,160 --> 00:17:25,600 Speaker 1: stations have definitely it's it's it's been a rough it's 265 00:17:25,640 --> 00:17:28,639 Speaker 1: been a rough run. Local advertising, even before covid is 266 00:17:29,080 --> 00:17:32,560 Speaker 1: has been softer than you know on the national front. 267 00:17:33,280 --> 00:17:38,680 Speaker 1: How you know, have you have you must have over 268 00:17:38,720 --> 00:17:43,879 Speaker 1: the years considered alternatives to broadcast distribution. But do you 269 00:17:43,960 --> 00:17:47,200 Speaker 1: feel like that relationship, that the relationship with the next 270 00:17:47,240 --> 00:17:50,480 Speaker 1: Stars and the Sinclairs, the big station owners, is that 271 00:17:50,640 --> 00:17:55,840 Speaker 1: still prosperous for both sides? I believe. So, look, the 272 00:17:56,000 --> 00:18:02,960 Speaker 1: multi platform about it, Uh, we people about it, filled 273 00:18:03,000 --> 00:18:07,639 Speaker 1: about it people and bit stuff about it because they 274 00:18:07,680 --> 00:18:12,360 Speaker 1: wanted exclusive for broadcast. Again, the world change and their 275 00:18:12,400 --> 00:18:16,320 Speaker 1: world change. Obviously if they moved to STC three point Oh, 276 00:18:16,440 --> 00:18:20,000 Speaker 1: they're becoming multipoint, multi platform players within a local market. 277 00:18:20,560 --> 00:18:25,440 Speaker 1: So people get it. You know, it's hard, but when 278 00:18:25,440 --> 00:18:30,520 Speaker 1: the broadcasters a hard look, broadcasting provides penetration of all 279 00:18:30,560 --> 00:18:32,920 Speaker 1: the front side of the country. Who else gets that? 280 00:18:33,240 --> 00:18:37,719 Speaker 1: You know? In terms of that broadcasting can provide local 281 00:18:37,840 --> 00:18:40,920 Speaker 1: reach where local marketing, I think that they can do 282 00:18:41,040 --> 00:18:43,359 Speaker 1: on a local life basis that we can't do because 283 00:18:43,359 --> 00:18:46,160 Speaker 1: we aren't can do in a national basis. So from 284 00:18:46,880 --> 00:18:51,399 Speaker 1: reached planning native broadcaster, I mean, I don't think that 285 00:18:51,520 --> 00:18:55,320 Speaker 1: they'll be I think all negotiations are tough negotiations and 286 00:18:55,440 --> 00:18:58,680 Speaker 1: affiliation with NEALS, but our goal is to stay put 287 00:18:59,240 --> 00:19:12,320 Speaker 1: uh private group first. So h has there's been There's 288 00:19:12,359 --> 00:19:14,840 Speaker 1: been a lot of changes, a lot of consolidation among 289 00:19:14,960 --> 00:19:18,480 Speaker 1: the broadcast groups next Star. When I first started covering 290 00:19:18,640 --> 00:19:23,840 Speaker 1: television at this level, literally the legal limit of what 291 00:19:24,000 --> 00:19:26,960 Speaker 1: a station, what what any entity, a company, a person, 292 00:19:27,080 --> 00:19:30,840 Speaker 1: The legal limit that they could own was twelve stations. Today, 293 00:19:31,000 --> 00:19:34,080 Speaker 1: as we sit here as we speak, you know, Next 294 00:19:34,119 --> 00:19:37,840 Speaker 1: Star owns two hundred and there with you know, within 295 00:19:37,960 --> 00:19:40,480 Speaker 1: the law like that that that world has changed so much? 296 00:19:40,760 --> 00:19:44,600 Speaker 1: Has there have been benefits to networks? From your perspective 297 00:19:45,000 --> 00:19:49,880 Speaker 1: from the consolidation? Is there more? Is there a streamlining 298 00:19:50,080 --> 00:19:53,680 Speaker 1: of you know, since since Next Stars and Sinclair's represents 299 00:19:53,720 --> 00:19:56,919 Speaker 1: so many stations and cover so much of the country, as, 300 00:19:57,119 --> 00:20:00,560 Speaker 1: has there been any ease in terms of like coordinating 301 00:20:00,680 --> 00:20:04,760 Speaker 1: marketing or or or conversely any drawbacks When I did 302 00:20:04,880 --> 00:20:09,160 Speaker 1: my first affiliate being may it too, you know, April 303 00:20:09,200 --> 00:20:14,479 Speaker 1: two and twelve, I think we have some like tight groups. Uh. 304 00:20:15,080 --> 00:20:17,760 Speaker 1: Last well last year, This year we can do it 305 00:20:18,160 --> 00:20:20,639 Speaker 1: year before we did, I think we're down to like 306 00:20:22,440 --> 00:20:27,040 Speaker 1: ten eleven twelve, So it changes the dynamics in that way. 307 00:20:27,600 --> 00:20:32,840 Speaker 1: The good side, they've all been relatively good partners, particularly 308 00:20:32,920 --> 00:20:37,560 Speaker 1: the marketing side. I Sinclair through Dana Feldon and the 309 00:20:37,640 --> 00:20:41,920 Speaker 1: team have been great marketing one. Uh. And it's great 310 00:20:42,000 --> 00:20:46,320 Speaker 1: to work with Wigel, with Neil Saban at Chicago and 311 00:20:46,800 --> 00:20:50,560 Speaker 1: his passion, they've been great partner. Next Start has been 312 00:20:50,600 --> 00:20:53,960 Speaker 1: a very good partner. Next Star has an ongoing transparent 313 00:20:54,040 --> 00:20:58,520 Speaker 1: communication Betty Ellen Blomino, who runs our distribution, speaks to 314 00:20:58,600 --> 00:21:02,920 Speaker 1: Perry periodically about ember things. She takes the brunt of it. 315 00:21:03,359 --> 00:21:07,880 Speaker 1: It doesn't mean again, I go back, doesn't mean negotiations right, 316 00:21:08,440 --> 00:21:12,400 Speaker 1: but I believe everyone has a benefit in I'll continue 317 00:21:12,400 --> 00:21:18,880 Speaker 1: to rest. She's with bats for sure. UM, let's talk 318 00:21:18,920 --> 00:21:24,240 Speaker 1: specifically about about programming. You're you are saying goodbye to 319 00:21:24,880 --> 00:21:28,080 Speaker 1: you recently say goodbye to Arrow. It was just a 320 00:21:28,200 --> 00:21:30,879 Speaker 1: big cornerstone for you. Obviously, was the kind of the 321 00:21:31,440 --> 00:21:34,720 Speaker 1: signpost or the pointer toward the importance of the d C, 322 00:21:35,119 --> 00:21:39,280 Speaker 1: the DC world to c W. And although it's hard 323 00:21:39,359 --> 00:21:42,320 Speaker 1: for many to believe, this does appear to be the 324 00:21:42,520 --> 00:21:45,600 Speaker 1: last this, we are about to get the last lap 325 00:21:45,720 --> 00:21:48,439 Speaker 1: of Supernatural episodes, and those, if I am not mistaken, 326 00:21:48,520 --> 00:21:53,159 Speaker 1: will start October ish. Like we we had five of 327 00:21:53,240 --> 00:21:58,800 Speaker 1: the camp Um they had not quite completely I've seen 328 00:21:58,840 --> 00:22:01,120 Speaker 1: a rough gut so know the side of the game. 329 00:22:01,440 --> 00:22:03,760 Speaker 1: They have not yet complete the post production. It was 330 00:22:03,840 --> 00:22:07,520 Speaker 1: the last two and they had when when the shutdown occurred, 331 00:22:07,560 --> 00:22:10,760 Speaker 1: the last two they had about three week words of 332 00:22:10,800 --> 00:22:15,399 Speaker 1: filming left to do. So uh, Jared and Jensen are 333 00:22:15,440 --> 00:22:18,600 Speaker 1: ready to go. I communicate with them periodically and they're 334 00:22:18,680 --> 00:22:21,160 Speaker 1: dying to get out of Boston. I think I think 335 00:22:21,280 --> 00:22:24,400 Speaker 1: Jared escaped to go to some valley for a while. Um, 336 00:22:24,960 --> 00:22:27,960 Speaker 1: and I know I've been talking to Peter while in 337 00:22:28,000 --> 00:22:33,679 Speaker 1: the studio and we're hoping, hoping that end up August 338 00:22:33,880 --> 00:22:37,440 Speaker 1: early Septender will be able to complete the Plants episode. Therefore, 339 00:22:37,600 --> 00:22:40,680 Speaker 1: we thought instead of trying to do anything when we 340 00:22:40,840 --> 00:22:44,719 Speaker 1: planned out full schedule, we said, well, this is kind 341 00:22:44,760 --> 00:22:47,680 Speaker 1: of seven episodes. It's like a season into a slice, 342 00:22:47,720 --> 00:22:50,399 Speaker 1: the most mini season to itself. It'll be an event 343 00:22:50,520 --> 00:22:54,280 Speaker 1: for the fans. Yeah, and and and go take the 344 00:22:54,400 --> 00:22:57,879 Speaker 1: negative of what happened. I turned to a plator. We 345 00:22:57,960 --> 00:23:03,600 Speaker 1: have put together uh a fabulous that I can't say 346 00:23:03,600 --> 00:23:08,400 Speaker 1: the word retrospective attribute uh to this to fifteen years 347 00:23:08,440 --> 00:23:13,080 Speaker 1: in the series which they all participated in. And and 348 00:23:13,400 --> 00:23:15,520 Speaker 1: it is great and we plan to make it a 349 00:23:15,560 --> 00:23:17,800 Speaker 1: bad out of it, you know, as far as it goes. 350 00:23:18,000 --> 00:23:23,159 Speaker 1: And it's I'm gonna be sad to see it come. Um. Uh, 351 00:23:24,280 --> 00:23:30,280 Speaker 1: Supernatural has been a star Wars. The guys have been great. Uh, 352 00:23:31,040 --> 00:23:35,200 Speaker 1: they had been willing partner partners and change in time 353 00:23:35,280 --> 00:23:39,840 Speaker 1: period right and left. Uh, so to be said, and 354 00:23:40,200 --> 00:23:42,360 Speaker 1: the losing the matter of Supernatural. At the same time, 355 00:23:42,920 --> 00:23:46,960 Speaker 1: two shows that helped launch my real start at the 356 00:23:47,040 --> 00:23:53,840 Speaker 1: c W, Right is Bit Asleep and Our Verse. Who 357 00:23:53,880 --> 00:23:57,920 Speaker 1: would have thought that show comes to October two thousand 358 00:23:57,960 --> 00:24:01,560 Speaker 1: in twelve, and now we're spawn what expawned across the 359 00:24:01,600 --> 00:24:05,480 Speaker 1: whole industry in terms of superhero program particularly the c 360 00:24:05,800 --> 00:24:09,080 Speaker 1: W franchise and everything else to goes with it. You know, 361 00:24:09,400 --> 00:24:14,000 Speaker 1: kudos to Plante Studio and all the people involved. But yeah, 362 00:24:14,160 --> 00:24:17,760 Speaker 1: I'm gonna miss it. But again, we're in a business 363 00:24:17,840 --> 00:24:21,600 Speaker 1: for change is inevitable. I think we've been in constant 364 00:24:21,720 --> 00:24:26,840 Speaker 1: change there throughout and grow out and expanded. We now 365 00:24:26,920 --> 00:24:30,200 Speaker 1: have Sunday Night, so that's allowed us to do things 366 00:24:30,359 --> 00:24:33,880 Speaker 1: differently and maybe there'll be another night maybe the an't 367 00:24:34,840 --> 00:24:37,399 Speaker 1: um do you feel like do you feel like the 368 00:24:37,480 --> 00:24:41,399 Speaker 1: schedule is a bit in rebuilding mode right now? The 369 00:24:41,520 --> 00:24:45,439 Speaker 1: schedule is always in the building mode. You know, Uh, 370 00:24:46,400 --> 00:24:50,600 Speaker 1: Thames change on a daily basis, and I know we're 371 00:24:51,520 --> 00:24:55,280 Speaker 1: Temples Workthruss and then we're they're not working press, but 372 00:24:55,600 --> 00:24:57,800 Speaker 1: you have to have product to make sure it goes 373 00:24:57,880 --> 00:25:01,919 Speaker 1: into it. We elected for January to go with stability 374 00:25:03,200 --> 00:25:07,040 Speaker 1: because I think the audience wants stability at this point. 375 00:25:07,680 --> 00:25:09,239 Speaker 1: So that's why we did not make a whole lot 376 00:25:09,280 --> 00:25:13,359 Speaker 1: of changes on the schedule. Mm hm. Did the Sunday 377 00:25:13,440 --> 00:25:15,840 Speaker 1: you're coming up on two years since you went back 378 00:25:15,960 --> 00:25:19,200 Speaker 1: to Sunday nights with the original program with fresh programming. 379 00:25:19,560 --> 00:25:21,520 Speaker 1: How has that been for you? Is that does it? 380 00:25:21,840 --> 00:25:23,920 Speaker 1: Is it important to be on that night for you? 381 00:25:24,119 --> 00:25:28,040 Speaker 1: From like an ad sales and marketing perspective, huge, I 382 00:25:28,119 --> 00:25:31,640 Speaker 1: think it helps the affiliate to mentally and now looked 383 00:25:31,680 --> 00:25:35,800 Speaker 1: at the CW is much figger network. Uh, there's I 384 00:25:35,920 --> 00:25:38,040 Speaker 1: know some of the affiliate groups have asked where you 385 00:25:38,119 --> 00:25:41,280 Speaker 1: consider Saturday night and that's a conversation I'd have to 386 00:25:41,359 --> 00:25:44,720 Speaker 1: have as the boarding whether whether we would um but 387 00:25:45,200 --> 00:25:48,080 Speaker 1: something that it's worked. I think the affiliates will believe 388 00:25:48,119 --> 00:25:53,240 Speaker 1: it worked. We provided quality scripted programming in those times 389 00:25:53,280 --> 00:25:57,520 Speaker 1: on so we we walk the walk, we talked to talk, 390 00:25:57,640 --> 00:26:00,440 Speaker 1: we did the whole thing. I think everyone's leave. I 391 00:26:00,560 --> 00:26:03,280 Speaker 1: think so they're a filly at pointed you most of 392 00:26:03,359 --> 00:26:08,000 Speaker 1: their I think challenges have been we haven't quite broke 393 00:26:08,080 --> 00:26:11,720 Speaker 1: out in nine o'clock show the health their ch and 394 00:26:11,960 --> 00:26:15,160 Speaker 1: and then in that case they're right we've done much 395 00:26:15,200 --> 00:26:21,800 Speaker 1: better with our rat shows. M Um, Is Saturday night 396 00:26:22,200 --> 00:26:25,280 Speaker 1: just such a dead zone that it doesn't make economic sense? 397 00:26:25,400 --> 00:26:29,879 Speaker 1: Or do you do you think there's opportunity on that night? Oh? 398 00:26:30,000 --> 00:26:34,000 Speaker 1: I believe there's always opportunity of that. I believe. Look, 399 00:26:34,320 --> 00:26:37,399 Speaker 1: you're not. It's not the night when I was growing 400 00:26:37,520 --> 00:26:41,159 Speaker 1: up of Mary Toller ball all in the Family Mash 401 00:26:41,560 --> 00:26:45,800 Speaker 1: and Archy Bunk. It's that that that Saturday does exist 402 00:26:46,240 --> 00:26:49,800 Speaker 1: in anyways. But there's a business to be had in there, 403 00:26:49,920 --> 00:26:54,840 Speaker 1: and there's productivity both an additional side on the utility 404 00:26:54,960 --> 00:26:58,800 Speaker 1: side because it's the providing programming and it gives us 405 00:26:58,840 --> 00:27:03,200 Speaker 1: something from a national base is to sell. So I 406 00:27:03,359 --> 00:27:06,960 Speaker 1: think there's something on Saturday night. It's bac gona lock 407 00:27:07,359 --> 00:27:11,159 Speaker 1: the house. But I think it makes you can programming 408 00:27:11,800 --> 00:27:15,720 Speaker 1: makes sense. Yeah, I agree. Let me ask you about 409 00:27:15,720 --> 00:27:18,359 Speaker 1: another issue that's obviously been much in the headlines of 410 00:27:18,520 --> 00:27:22,040 Speaker 1: late uh. You know, the whole country is seemingly having 411 00:27:22,119 --> 00:27:26,040 Speaker 1: a kind of a reckoning right now about racial justices issues. 412 00:27:26,680 --> 00:27:29,520 Speaker 1: This in the industry, the entertainment industry in particularly the 413 00:27:29,600 --> 00:27:32,480 Speaker 1: last couple of years has been dealing with some very 414 00:27:32,560 --> 00:27:37,800 Speaker 1: hard truths about you know, workplace realities about sexual harassment. 415 00:27:38,800 --> 00:27:42,160 Speaker 1: C W WAS I think, by any measure, has been 416 00:27:42,680 --> 00:27:46,200 Speaker 1: definitely a leader in terms of diversity, both in front 417 00:27:46,240 --> 00:27:49,960 Speaker 1: of the camera behind the camera, you know, particularly like 418 00:27:50,080 --> 00:27:55,720 Speaker 1: in female showrunners. It's been enormously important, you know, training 419 00:27:55,800 --> 00:27:59,000 Speaker 1: ground and great place for people to get experienced. How 420 00:27:59,040 --> 00:28:01,320 Speaker 1: do you make sure that that what is on paper 421 00:28:01,520 --> 00:28:06,159 Speaker 1: is actually being implemented? Well, thank you for acknowledging the 422 00:28:06,280 --> 00:28:10,600 Speaker 1: CW News efforts. That means a lot for the entire 423 00:28:10,680 --> 00:28:13,480 Speaker 1: group of people who work fair and I mean the 424 00:28:13,560 --> 00:28:16,159 Speaker 1: proof is in, the proof is on the air. We 425 00:28:16,440 --> 00:28:23,639 Speaker 1: made a choice back when I first got there. Two 426 00:28:26,640 --> 00:28:31,320 Speaker 1: actually altered the perception of the WAS and we made 427 00:28:31,600 --> 00:28:36,520 Speaker 1: conscious choice on a development on a current basis to 428 00:28:37,440 --> 00:28:42,000 Speaker 1: push the studios, the show runners who would been concredibly 429 00:28:42,080 --> 00:28:47,960 Speaker 1: cooperative to change with the writer's rooms look like who's directing, 430 00:28:48,600 --> 00:28:54,200 Speaker 1: who's behind the camera, presto war um. So we have 431 00:28:54,360 --> 00:28:56,920 Speaker 1: strived for that and I think we lived in to 432 00:28:57,160 --> 00:29:01,480 Speaker 1: ask you a question, how best to do this? You 433 00:29:01,680 --> 00:29:05,800 Speaker 1: do it? It's nice to have a lot of words 434 00:29:05,840 --> 00:29:09,880 Speaker 1: on a piece of paper. You have to listen, you 435 00:29:10,000 --> 00:29:14,040 Speaker 1: have to learn, you have to find ways to implement 436 00:29:14,160 --> 00:29:17,840 Speaker 1: things and challenging times because it's easy and challenging time, 437 00:29:18,360 --> 00:29:22,240 Speaker 1: but people say no, and now it's even more challenging. 438 00:29:22,920 --> 00:29:30,280 Speaker 1: M So it's about continuing to push it really is. 439 00:29:30,680 --> 00:29:36,080 Speaker 1: I wish it's I'm not knocking all these programs. I'm not. 440 00:29:36,200 --> 00:29:38,120 Speaker 1: I'm not doing that because I wish I had the 441 00:29:38,160 --> 00:29:40,080 Speaker 1: money as a company that we could do a lot 442 00:29:40,120 --> 00:29:43,360 Speaker 1: of this. But I think what you can do what 443 00:29:43,560 --> 00:29:50,680 Speaker 1: anything else is provide job opportunities. It's about jobs and 444 00:29:50,920 --> 00:29:56,560 Speaker 1: make sure that you have representation and inclusion across the board. 445 00:29:57,440 --> 00:30:01,160 Speaker 1: So we strive to do that and in this fine time, 446 00:30:01,320 --> 00:30:04,520 Speaker 1: even as good as we've been, we could be better 447 00:30:05,600 --> 00:30:10,440 Speaker 1: both as a corporation and as a as a provider 448 00:30:10,560 --> 00:30:14,080 Speaker 1: of content. So we work with our part partners to 449 00:30:14,160 --> 00:30:17,360 Speaker 1: do that. Black Show owners I have personally have done 450 00:30:17,400 --> 00:30:20,960 Speaker 1: that to find out what we can do better. How 451 00:30:21,000 --> 00:30:24,000 Speaker 1: do we protect our talent on social media? Which we 452 00:30:24,920 --> 00:30:27,880 Speaker 1: back that we didn't successfully do it, We didn't do 453 00:30:27,960 --> 00:30:33,040 Speaker 1: it well enough. So there are things that we have 454 00:30:33,280 --> 00:30:36,840 Speaker 1: to take the hard look about ourselves and have to 455 00:30:37,160 --> 00:30:41,600 Speaker 1: have the willingness to change. But you've gotta do it. 456 00:30:42,320 --> 00:30:46,040 Speaker 1: A piece of paper is great. People have to be 457 00:30:46,200 --> 00:30:52,400 Speaker 1: forced into doing it. Do you think people have to 458 00:30:52,480 --> 00:30:55,960 Speaker 1: be led If they'll led into doing it and it 459 00:30:56,080 --> 00:31:00,240 Speaker 1: becomes part of your culture, it's hard to bring it's 460 00:31:00,280 --> 00:31:02,520 Speaker 1: hard to leave you back down. Well, we add this 461 00:31:02,800 --> 00:31:06,520 Speaker 1: kind of uh, you know, administration and adjudication to the 462 00:31:06,640 --> 00:31:10,080 Speaker 1: long list of things on the job of a network 463 00:31:10,160 --> 00:31:14,160 Speaker 1: CEO that people probably never think about. Mark Pettowitz, thank 464 00:31:14,240 --> 00:31:16,640 Speaker 1: you so much for your time. I really appreciate you 465 00:31:17,120 --> 00:31:21,720 Speaker 1: having a conversation about some uncomfortable topics. I appreciate it much. 466 00:31:28,800 --> 00:31:32,080 Speaker 1: Thanks for listening. Tune in next week for another conversation 467 00:31:32,160 --> 00:31:35,200 Speaker 1: with movers and shakers and media and entertainment. Please be 468 00:31:35,320 --> 00:31:37,760 Speaker 1: sure to subscribe to this podcast to stay up to 469 00:31:37,880 --> 00:31:41,160 Speaker 1: date on future episodes. Also, please leave us a review 470 00:31:41,240 --> 00:31:44,200 Speaker 1: in Apple Podcasts. We love to hear from listeners.