WEBVTT - Pop Tarts: No Fruit Necessary 0:00:01.480 --> 0:00:04.960 Welcome to Stuff you should know, a production of iHeartRadio. 0:00:11.119 --> 0:00:13.720 Man, welcome to the podcast. I'm Josh, and there's Chuck. 0:00:14.120 --> 0:00:16.639 Jerry's here too, talking about her grandmother and what she 0:00:16.680 --> 0:00:19.439 did with pop tarts and that actually sounds kind of good. 0:00:20.239 --> 0:00:22.759 Oh man, my grandmother wouldn't have there wouldn't have been 0:00:22.800 --> 0:00:24.240 a pop tart anywhere near her house. 0:00:24.840 --> 0:00:26.560 Oh no, she was like that. Huh. 0:00:26.600 --> 0:00:29.600 Well one of them, my one more, I mean one 0:00:29.680 --> 0:00:32.599 was sort of the modern grandmother. My mom's mom. They 0:00:32.600 --> 0:00:35.640 had like TV and stuff like that and a BCR. 0:00:36.280 --> 0:00:41.360 But Granny Bryant, my dad's mother, was very old school, 0:00:41.520 --> 0:00:44.240 sort of rural Tennessee, and like, she didn't have a television, 0:00:44.360 --> 0:00:45.879 she didn't have anything like a. 0:00:45.800 --> 0:00:48.239 Pop tart, right, She's like, if I didn't can it, 0:00:48.400 --> 0:00:49.479 you're not gonna eat it. 0:00:49.840 --> 0:00:52.919 Yeah. She's just kind of had the big, big jar 0:00:53.000 --> 0:00:55.400 of grease on the stove that like, she never bought 0:00:55.400 --> 0:00:57.560 oil in her life. She just kept re using the 0:00:57.600 --> 0:00:58.120 same stuff. 0:00:58.200 --> 0:00:59.760 Man, I'll bet that tasted good though. 0:01:00.040 --> 0:01:01.280 Yeah, Granny Bryant the best. 0:01:01.480 --> 0:01:04.560 Well, that's funny you said that one of your other grandmother, 0:01:04.959 --> 0:01:09.560 your mom's mom, was modern. Yeah, because that's actually Some 0:01:09.680 --> 0:01:12.520 theories say that that is what pop tarts grew out of, 0:01:12.640 --> 0:01:18.200 that there was this huge shift in the sixties, usually 0:01:18.319 --> 0:01:21.760 pointed to a second wave feminism where women began to 0:01:23.000 --> 0:01:28.160 essentially say, like, this whole traditional housewife thing is basically 0:01:28.200 --> 0:01:31.280 domestic servitude, and I'm not down for it anymore. I'm 0:01:31.319 --> 0:01:35.400 going to work in the workplace. And so convenience food 0:01:35.920 --> 0:01:40.600 grew up almost immediately to kind of fill that void 0:01:40.680 --> 0:01:43.800 or whatever, the vacuum that was left as moms started 0:01:43.800 --> 0:01:46.640 to move out of the house into the workplace and 0:01:46.680 --> 0:01:49.160 people still needed to eat, that's right. 0:01:49.920 --> 0:01:51.800 And I feel like this is one where we assume 0:01:51.840 --> 0:01:54.360 everyone knows what a pop tart is, oh yeah, and 0:01:54.400 --> 0:01:57.920 we get punished for that in emails. So a pop 0:01:58.040 --> 0:02:00.680 tart is a maybe a breakfast eye. But as we'll 0:02:00.680 --> 0:02:02.640 see in the old ads, it was you could be 0:02:02.640 --> 0:02:05.320 for lunch or a snack or whatever. But it is 0:02:05.360 --> 0:02:08.440 a toaster pastry. It's a little sort of fruit filled 0:02:09.960 --> 0:02:12.320 faux pastry that you stick in your toaster or not 0:02:13.440 --> 0:02:16.800 and toasted up or not. And it came about and 0:02:16.800 --> 0:02:18.480 we're gonna, you know, we need to think Livia, but 0:02:18.520 --> 0:02:23.480 we definitely want to thank Diana Stampfler for the website 0:02:23.480 --> 0:02:27.399 Promote Michigan because, as Livia found, as I found, when 0:02:27.400 --> 0:02:31.400 it comes to pop Tart origin stories, Diana Stampler's is 0:02:31.960 --> 0:02:32.880 the bomb Diggity. 0:02:33.200 --> 0:02:34.079 She did her homework. 0:02:34.400 --> 0:02:36.000 Yeah, she had a lot of great detail that other 0:02:36.000 --> 0:02:38.880 places didn't have, so big thanks to that website. But 0:02:39.080 --> 0:02:41.359 pop Tarts came out of the nineteen sixties. And we're 0:02:41.400 --> 0:02:44.120 going to have to retell a little bit of our 0:02:44.200 --> 0:02:49.440 live episode about the Kellogg Serial Corporation and the Kellogg 0:02:49.480 --> 0:02:52.320 brothers because that's where this story starts. We'll give you 0:02:52.400 --> 0:02:54.000 kind of a quick little overview, right. 0:02:54.560 --> 0:02:57.240 Yeah, that was our live episode from Sydney. It was good. 0:02:57.720 --> 0:02:58.240 Yeah. 0:02:58.400 --> 0:03:01.440 So the Kellogg brothers, William Keith or will Keith and 0:03:01.560 --> 0:03:05.560 John Harvey Kellogg, they ran the Battle Creek Sanitarium, which 0:03:05.639 --> 0:03:11.200 essentially was a health spa health resort dedicated to getting 0:03:11.200 --> 0:03:14.440 you to poop with precise perfectness. 0:03:14.000 --> 0:03:16.160 Right, yeah, and other things. 0:03:16.360 --> 0:03:18.440 And this was in the nineteenth century, and so as 0:03:18.440 --> 0:03:20.399 a result of this, one of the things that came 0:03:20.440 --> 0:03:23.360 out of it was the Kellogg brothers inventing new types 0:03:23.400 --> 0:03:26.640 of food. And one of the foods that they invented 0:03:26.919 --> 0:03:30.760 were corn flakes, And almost as importantly as them inventing 0:03:30.800 --> 0:03:34.480 corn flakes was the one of their guests, one of 0:03:34.520 --> 0:03:37.720 their patients coming along, and his name was C. W. Post. 0:03:38.720 --> 0:03:43.240 That's right. He loved those corn flakes and spend a 0:03:43.240 --> 0:03:45.680 little time there and said, you know what, I'm gonna 0:03:45.920 --> 0:03:49.720 start making my own cereal. I remember a lot of that. 0:03:49.880 --> 0:03:51.800 I guess when you do the live show several times. 0:03:51.840 --> 0:03:54.120 I remember a lot of details from that one, by 0:03:54.160 --> 0:03:57.320 the way, but like individual jokes. 0:03:57.080 --> 0:04:00.840 Even oh well, lay it on me, buddy, I'll just. 0:04:00.840 --> 0:04:04.800 Made think of the Elton John album title was that, 0:04:05.480 --> 0:04:07.080 But I can't remember the name of the machine, the 0:04:07.520 --> 0:04:11.960 electric bath something. It sounded like an Elton John. 0:04:11.800 --> 0:04:12.800 Electric light bath. 0:04:13.040 --> 0:04:15.000 Electric light bath was, yes, I remember that. 0:04:15.040 --> 0:04:18.800 It was like one of those one person steam rooms 0:04:18.800 --> 0:04:22.400 where your head stuck out, but it was exactly yeah. 0:04:22.480 --> 0:04:24.000 So that's what was going on at Battle Creek. But 0:04:24.040 --> 0:04:28.000 Cwpost tries that Kellogg Cornflake says, I love this stuff. 0:04:28.040 --> 0:04:30.040 I'm going to form a company to make it. And 0:04:30.080 --> 0:04:33.120 the Post company was formed in eighteen ninety five, and 0:04:33.200 --> 0:04:35.840 it was about ten or eleven years after that that 0:04:36.000 --> 0:04:41.480 Kellogg got into the cereal business. Like legit wise and 0:04:41.960 --> 0:04:44.200 established their Battle Creek Toasted corn Flake company. 0:04:44.520 --> 0:04:46.560 Yeah, so they're like, we're going to sell these things 0:04:46.600 --> 0:04:50.800 outside of the sanitarium. And now Post and Kellogg's were 0:04:51.160 --> 0:04:54.920 direct competitors. Yeah, and this new emerging cereal market that 0:04:55.279 --> 0:04:59.440 those two companies created out of thin air. By the 0:04:59.440 --> 0:05:02.919 time the SI roll around a good half a century later, 0:05:03.480 --> 0:05:07.360 breakfast cereal was a thing. It had been healthy, healthy, healthy, 0:05:07.720 --> 0:05:11.000 and then I think starting in nineteen forty eight, sugar 0:05:11.040 --> 0:05:14.480 Crisp was the first sugar cereal that came out, and 0:05:14.520 --> 0:05:16.920 it was like, oh, they went full board right out 0:05:16.920 --> 0:05:17.320 of the gate. 0:05:17.680 --> 0:05:19.239 Yeah, I mean with sugar crisps. 0:05:19.240 --> 0:05:21.280 So I think they call it golden crisp now because 0:05:21.680 --> 0:05:25.000 you like, a mob with torches and pitchforks would come 0:05:25.040 --> 0:05:27.960 after you if you called your cereal sugar crisp. But 0:05:28.040 --> 0:05:30.200 it's the same thing. And that came out in the forties. 0:05:30.240 --> 0:05:32.360 So by the time the sixties were around, you had 0:05:32.400 --> 0:05:36.400 a lot of different sugary cereals, and Kellogg's and Posts 0:05:36.440 --> 0:05:38.920 were making a lot of them. But the upshot of 0:05:38.960 --> 0:05:41.880 the cereal market being established is there's not a lot 0:05:41.880 --> 0:05:44.159 of new things you can do. You can come up 0:05:44.200 --> 0:05:45.840 with a new cereal and it'll be kind of a 0:05:45.920 --> 0:05:48.760 hit or not, and that's about all you can do. 0:05:48.800 --> 0:05:52.080 So they started looking for entirely new products to kind 0:05:52.120 --> 0:05:54.120 of feel like, I said, this vacuum that was being 0:05:54.240 --> 0:05:57.760 left by second wave feminism getting women out of the 0:05:57.760 --> 0:06:00.080 house and into the workplace, so that they were like, 0:06:00.120 --> 0:06:02.600 we need to come up with convenience foods that are 0:06:02.680 --> 0:06:05.040 even more convenient than cereal. 0:06:05.680 --> 0:06:08.560 Yeah, then pouring something out of a box and adding milk. 0:06:08.880 --> 0:06:10.960 And then reading the back of the box. 0:06:11.279 --> 0:06:14.039 Or water in the case of was that Fridays, You. 0:06:14.080 --> 0:06:18.800 Better put some water in that. Damn. I love that one. 0:06:19.200 --> 0:06:23.760 Classic. So this was also a time a post war 0:06:23.880 --> 0:06:26.680 sort of food science boom was happening where they were 0:06:26.720 --> 0:06:30.159 making all this sort of dehydrated space age astronaut food 0:06:30.279 --> 0:06:32.280 and stuff like that, and so that had a lot 0:06:32.320 --> 0:06:35.080 to do with it as well. And post was experimenting 0:06:35.080 --> 0:06:38.440 with that stuff and experimenting with wrapping things in foil 0:06:39.360 --> 0:06:43.599 dehydrating or partially dehydrating stuff, and they said, all right, 0:06:44.440 --> 0:06:48.520 we're making these gains burgers. This dog crumbly, you know, 0:06:48.680 --> 0:06:51.440 looks like a meat burger for your dog that's wrapped 0:06:51.440 --> 0:06:52.719 in foil that you break apart. 0:06:52.880 --> 0:06:53.599 Do you remember those? 0:06:54.040 --> 0:06:56.840 Oh yeah, yeah, they're still around, right or did they 0:06:56.839 --> 0:06:57.200 go away? 0:06:57.279 --> 0:06:59.120 They ran away in the nineties I read. 0:07:00.720 --> 0:07:04.240 I definitely remember Gainsburger's because I always remember thinking like, 0:07:04.320 --> 0:07:06.280 those are the luckiest stocks in the world, do. 0:07:06.240 --> 0:07:08.200 You Yeah, it was. 0:07:07.800 --> 0:07:09.440 Like my family would never buy that stuff. 0:07:09.520 --> 0:07:12.200 No. Same here. That was like luxury dog food at 0:07:12.240 --> 0:07:14.160 the time, but now it'd be like I wouldn't even 0:07:14.160 --> 0:07:16.680 feed this toough no. Oh right. 0:07:17.280 --> 0:07:20.920 Yeah. So they're experimenting with like foil wrap things, and 0:07:20.960 --> 0:07:23.080 as you'll see, that's what pop tarts were wrapped in. 0:07:23.120 --> 0:07:25.360 So that's why that's kind of key. And they said, 0:07:25.400 --> 0:07:30.160 all right, we've invented a pastry filled with fruit, like 0:07:30.200 --> 0:07:33.000 a fruit mixture, and we figured out how to make 0:07:33.000 --> 0:07:34.680 it shelf stable so it doesn't need to go in 0:07:34.720 --> 0:07:38.760 the fridge, and how to have it not collect bacteria 0:07:38.840 --> 0:07:42.760 over time. Yeah, and toasters on the counter were a 0:07:42.800 --> 0:07:44.680 thing now instead of just having to use the oven 0:07:44.760 --> 0:07:48.080 for everything. And so they shape them into a toaster 0:07:48.360 --> 0:07:52.600 sized thing, wrapped it in foil. And in October nineteen 0:07:52.680 --> 0:07:56.800 sixty three, the Battle Creek in Choirer newspaper reported that 0:07:57.480 --> 0:08:00.360 these country squares, which is what they're calling them is 0:08:00.760 --> 0:08:03.600 the latest and greatest food that you're gonna want on 0:08:03.640 --> 0:08:04.400 your breakfast table. 0:08:04.760 --> 0:08:06.200 Yeah, and it took me a little while, but I 0:08:06.280 --> 0:08:09.440 wondered if country squares was a play on country squire. 0:08:11.320 --> 0:08:12.240 What's country squire? 0:08:13.520 --> 0:08:16.800 It was a landowner, a rural landowner in medieval England. 0:08:17.600 --> 0:08:19.520 Hmmm, I doubt it, but you never know. 0:08:19.760 --> 0:08:22.680 Okay, they call them country squares. Let's just leave it 0:08:22.720 --> 0:08:27.160 at that. Okay, Josh, Fine, but this was Post. This 0:08:27.320 --> 0:08:29.640 wasn't Kellogg's who ended up making the pop tart. This 0:08:29.800 --> 0:08:33.640 was Post who was breaking new ground with these little 0:08:33.679 --> 0:08:36.120 handheld toaster heated pastries. 0:08:36.320 --> 0:08:37.440 Right, that's right. 0:08:37.640 --> 0:08:40.480 Problem was the I don't know if the Battle Creek 0:08:40.640 --> 0:08:43.240 Quirer got in there and had a spy or else, 0:08:43.280 --> 0:08:46.160 if there was a really dumb vice president that was 0:08:46.200 --> 0:08:49.880 getting exposure in the Battle Creek Chuirer. But Post was 0:08:49.880 --> 0:08:52.000 not ready to go to market with these things. They 0:08:52.040 --> 0:08:54.439 had a recipe, but they didn't know how they were 0:08:54.440 --> 0:08:57.319 going to package it, market it, get it out to stores. 0:08:57.679 --> 0:09:01.439 So they had many months of development left ahead of 0:09:01.520 --> 0:09:04.400 them when news broke. Well, it just so happens that 0:09:04.440 --> 0:09:08.160 the higher ups at companies like Kellogg read the Battle 0:09:08.160 --> 0:09:11.080 Creek Inquirer because they're in the same town. And this 0:09:11.160 --> 0:09:13.880 gave them the ability to catch up because they were 0:09:13.880 --> 0:09:16.439 caught totally off guard by this. Yeah, but it gave 0:09:16.520 --> 0:09:19.160 them the ability to catch up, scramble and create their 0:09:19.200 --> 0:09:22.440 own versions. And I believe pop Tarts ended up beating 0:09:22.480 --> 0:09:23.840 Country Squares to market. 0:09:24.360 --> 0:09:26.760 Yeah. I think the vice president of kellogg says, what 0:09:26.880 --> 0:09:29.480 is this Country Squares And someone said it's a rural 0:09:29.559 --> 0:09:35.000 landowner in England. No. There was a vice president though, 0:09:35.080 --> 0:09:38.560 named William Lamoth, and he had a guy working there 0:09:38.600 --> 0:09:41.120 in the kitchen named Doc Joe Thompson, and he said, 0:09:41.120 --> 0:09:43.960 get to work. We need our own pastry. And it 0:09:44.000 --> 0:09:46.200 would be their first foray into any kind of little 0:09:46.240 --> 0:09:50.319 bakery product like that. And they wanted a partner because they, 0:09:50.480 --> 0:09:52.280 you know, again, they were just serial people. 0:09:52.360 --> 0:09:54.640 So he likes to have a partner. 0:09:55.160 --> 0:09:58.679 Yeah, exactly. So they went to the Heckman Biscuit Company, 0:09:58.960 --> 0:10:02.079 which was conveniently also in Michigan. They had been around 0:10:02.080 --> 0:10:05.440 selling Dutch cookies since the beginning of the late nineteenth century, 0:10:06.160 --> 0:10:09.160 door to door, and by the nineteen sixties when this 0:10:09.200 --> 0:10:12.640 is happening, their division of the United Biscuit Company of America, 0:10:13.480 --> 0:10:17.120 which would eventually become Keebler in sixty six. Right there 0:10:17.120 --> 0:10:22.080 in Grand Rapids, they had a great modern industrial bakery 0:10:22.120 --> 0:10:24.760 and it was a really sort of a great partnership 0:10:24.760 --> 0:10:26.680 out of the gate Grand Rapids. 0:10:26.679 --> 0:10:28.880 By the way, just a little personal aside is where 0:10:28.880 --> 0:10:31.200 I learned that I actually love frog legs. 0:10:32.160 --> 0:10:32.640 Oh really. 0:10:32.920 --> 0:10:35.440 Yeah. There was this dinner theater in Grand Rapids that 0:10:35.520 --> 0:10:37.160 my family used to go to when I was growing 0:10:37.240 --> 0:10:38.280 up in Toledo, and. 0:10:38.360 --> 0:10:39.160 The frog leg Theater. 0:10:39.360 --> 0:10:42.199 On their buffet, they had frog legs, and I would 0:10:42.280 --> 0:10:44.120 I tried them once and I was like, oh my god, 0:10:44.160 --> 0:10:46.920 these are amazing. I don't think I would eat one now. 0:10:47.000 --> 0:10:49.360 But when I was like eight, nine, ten, I would 0:10:49.400 --> 0:10:50.960 eat some frog legs. 0:10:51.280 --> 0:10:54.880 I don't know where it was, buddy, but I tried 0:10:55.000 --> 0:10:57.800 frog legs on a buffet in the nineteen seventies or 0:10:57.800 --> 0:11:02.040 early eighties. Yeah, and I thought, Hey, this tastes like 0:11:02.120 --> 0:11:03.400 chicken kind of. 0:11:03.840 --> 0:11:06.520 It's the weird skin that really throws it off. 0:11:06.559 --> 0:11:11.079 Though these were fried, so I don't remember the skin, 0:11:11.160 --> 0:11:13.360 and this is a very distant memory. So but I'm 0:11:13.360 --> 0:11:15.000 with you. I couldn't eat a frog now. 0:11:15.120 --> 0:11:17.240 These were not fried. These were like braised. 0:11:18.240 --> 0:11:18.920 Mine were fried. 0:11:19.559 --> 0:11:23.080 So back to thanks for indulging me. Sure, So back 0:11:23.120 --> 0:11:27.160 to the Heckman Biscuit Company. At the time, they were 0:11:27.160 --> 0:11:32.120 making stuff like macaroons, butter cookies, vanilla wafers, windmills, ginger snaps, 0:11:32.160 --> 0:11:35.200 all your favorite like old timey cookies. This company was 0:11:35.240 --> 0:11:38.040 making and to make all this stuff they had just 0:11:38.080 --> 0:11:42.800 a really knockout dynamite production facility, so it was a 0:11:42.840 --> 0:11:46.800 good idea to go to them. Apparently the Heckman Company 0:11:47.480 --> 0:11:50.920 wasn't fully on board with this, but there was a 0:11:50.920 --> 0:11:54.200 guy named William Post, no relation to the Post Cereal company, 0:11:54.640 --> 0:11:58.400 who was in this, did work for Heckman at their 0:11:58.400 --> 0:12:01.800 Grand Rapids and he's like, I'll do this, I'll take 0:12:01.840 --> 0:12:02.640 this project on. 0:12:03.480 --> 0:12:05.320 Yeah, And it wasn't an official thing. I think it 0:12:05.360 --> 0:12:08.840 was a handshake agreement at first. They started, you know, 0:12:08.920 --> 0:12:12.400 testing out versions, giving them to their kids to try, 0:12:12.440 --> 0:12:15.040 of course, which is sort of the usual story when 0:12:15.080 --> 0:12:18.480 food science is involved. In Dan, I think the son 0:12:18.679 --> 0:12:23.960 of William Post again supposedly no relation. Quite a coincidence, though, 0:12:23.960 --> 0:12:24.720 don't you think. 0:12:25.320 --> 0:12:27.720 It is quite a yeah, almost suspicious? 0:12:28.120 --> 0:12:32.280 Yeah, I agree, But little Dan said they taste like cardboard. 0:12:33.160 --> 0:12:35.240 And they said, all right, let's go back to the 0:12:35.320 --> 0:12:39.440 drawing board. And he said, well, these explode when you 0:12:39.559 --> 0:12:42.400 put them in the toast. Their dad and they said, 0:12:42.400 --> 0:12:44.640 all right, well, let's put some holes in it, like 0:12:44.679 --> 0:12:47.080 you know how you score a pie for the same 0:12:47.120 --> 0:12:50.240 reason that you bacon an oven. They started scoring the 0:12:50.559 --> 0:12:53.800 dough for the you know, and kind of solve that 0:12:53.840 --> 0:12:54.800 problem out of the gate. 0:12:54.840 --> 0:12:56.880 Well, yeah, that's why there's little holes and pop tarts 0:12:56.880 --> 0:12:57.480 still today. 0:12:58.080 --> 0:13:02.320 That's right, because they will explode. It's true fruit expands, 0:13:02.320 --> 0:13:06.600 I guess, or fruit like stuff. And they initially set 0:13:06.640 --> 0:13:11.040 on as Daniel de Lewis would say, fruit scones, the 0:13:11.040 --> 0:13:15.160 rest of us would say fruit scones. And I think 0:13:15.280 --> 0:13:19.119 there were four flavors out of the gate, strawberry, blueberry, 0:13:19.160 --> 0:13:23.800 and apple currant that were partnered with Smuckers, another great 0:13:23.800 --> 0:13:28.080 idea to provide their fruit filling. And then oh baby, 0:13:28.640 --> 0:13:32.360 the fourth one, the all time great brown sugar cinnamon. 0:13:32.679 --> 0:13:34.760 Yep, that's the best one, hands down. 0:13:35.000 --> 0:13:38.640 Oh you too, huh oh, yes, okay, great, what a relief. 0:13:38.760 --> 0:13:44.320 Yeah, some lipped in BlackBerry tea and brown sugar cinnamon 0:13:44.360 --> 0:13:46.600 pop tarts in the evening was just a great way 0:13:46.640 --> 0:13:48.920 to wind down after a long day in third grade. 0:13:49.400 --> 0:13:51.920 So what is that garbage? Jerry said before we recorded. 0:13:52.400 --> 0:13:56.599 She talked about her grandmother making that part, making a 0:13:56.880 --> 0:14:00.319 blueberry I believe, blueberry pop tarts that were un fragtasted 0:14:00.679 --> 0:14:02.040 and buttering them. 0:14:02.840 --> 0:14:04.760 Okay, well, that was going to hang on to that 0:14:04.800 --> 0:14:06.640 for my final tip, but I might as well launch 0:14:06.679 --> 0:14:10.520 into it now. That is the secret to pop tarts. 0:14:11.040 --> 0:14:14.000 Put it in the toaster, toast it up for me, 0:14:14.120 --> 0:14:16.680 brown sugar, cinnamon. Then you get a stick of butter. 0:14:16.720 --> 0:14:18.760 I think I've said this on another episode and maybe 0:14:18.760 --> 0:14:22.480 our Breakfast episode, Okay, and then you just take that 0:14:22.520 --> 0:14:24.440 stick of butter, don't even like cut off a piece, 0:14:24.480 --> 0:14:26.520 just unwrap it a little bit, flip it over to 0:14:26.640 --> 0:14:29.880 the non frosted side and just sort of rub it 0:14:29.920 --> 0:14:34.280 on there. And then don't forget about that frosted side, 0:14:34.320 --> 0:14:37.840 my friend, flip it back over, butter up that frosted 0:14:37.880 --> 0:14:40.120 side a little and the edges and get those corners. 0:14:40.600 --> 0:14:42.680 And because the problem with pop tarts to me is 0:14:42.800 --> 0:14:45.720 always a little too dry where there's no filling, and 0:14:45.760 --> 0:14:48.960 this solves a problem. It's buttery, it's delicious, I highly 0:14:49.000 --> 0:14:49.600 recommend it. 0:14:49.760 --> 0:14:53.120 Okay, if you mentioned that before, then there's a one 0:14:53.200 --> 0:14:56.440 hundred percent chance that I followed up with this that 0:14:56.640 --> 0:15:00.360 I have. I heard of that from Jessica Simpson. Oh 0:15:00.600 --> 0:15:02.920 who mentioned it. I guess when she was pregnant. She 0:15:02.960 --> 0:15:05.120 was craving buttered pop tarts and I hadn't heard of 0:15:05.120 --> 0:15:06.040 it until then. 0:15:06.600 --> 0:15:09.600 It's the finishing touch, it's the cherry on top. It really, 0:15:10.080 --> 0:15:11.400 it really finishes it off nicely. 0:15:11.640 --> 0:15:14.239 So you do that with the brown sugar cinnamon version. 0:15:14.880 --> 0:15:18.000 Dude, every version, but that's the only version I'll eat, 0:15:18.160 --> 0:15:20.040 And I gotta say I don't. I don't eat pop 0:15:20.080 --> 0:15:23.040 tarts anymore, like I can't remember the last pop tart 0:15:23.080 --> 0:15:26.320 I had, But I can't walk down that aisle without 0:15:26.320 --> 0:15:29.040 looking at them and going, oh, man, if you fall 0:15:29.040 --> 0:15:31.400 into my basket, maybe you'll make it out of the store, right. 0:15:32.200 --> 0:15:34.680 I So I love brown sugar cinnamon. Since we're talking 0:15:34.680 --> 0:15:38.080 about personal preferences, but yeah, for the fruit ones. I 0:15:38.200 --> 0:15:41.280 used to be all strawberry as a kid, and it 0:15:41.360 --> 0:15:44.600 was just because I never ventured out. And once I 0:15:44.640 --> 0:15:47.120 grew up a little more and my tastes really started 0:15:47.120 --> 0:15:50.720 to develop, I found that cherry is actually the top fruit. 0:15:50.920 --> 0:15:52.480 Oh did not know. 0:15:52.400 --> 0:15:55.480 That until I don't know, maybe ten years ago. 0:15:56.160 --> 0:15:58.360 Okay, i'll have to. I mean this is I'm going 0:15:58.400 --> 0:16:00.720 to buy some pop tarts just to try some of 0:16:00.720 --> 0:16:04.560 these cherry. All right, I'll try cherry. They're frosted, I 0:16:04.600 --> 0:16:04.880 take it. 0:16:05.520 --> 0:16:07.720 Yes, I mean, I don't even know why they make 0:16:07.760 --> 0:16:09.440 them unfrosted. That's crazy. 0:16:09.760 --> 0:16:11.240 Those are the kind of had to eat growing up 0:16:11.240 --> 0:16:12.800 here and there. They weren't even called pop tarts. I 0:16:12.800 --> 0:16:15.360 think they were called toaster pastries and there was no frosting. Insight. 0:16:15.480 --> 0:16:19.000 Yeah, and your grandma candem right, but that. 0:16:19.000 --> 0:16:21.479 Does the cherry have sprinkles? Because I don't love the sprinkles, 0:16:22.080 --> 0:16:23.920 but it's just sort of part of the frosting so 0:16:23.920 --> 0:16:25.480 it doesn't stand out too much. 0:16:25.560 --> 0:16:28.440 Cherry has everything you want. Not only does it have sprinkles, chuck, 0:16:29.440 --> 0:16:33.640 it has like sugar crystals. Oh, yes, dude, you're gonna 0:16:33.680 --> 0:16:37.000 love cherry. Believe me. I expect a text later on 0:16:37.080 --> 0:16:40.160 with you thanking all right for recommending cherry pop tarts. 0:16:40.480 --> 0:16:42.880 Yeah, Ruvie's never had a pop tart, so we're gonna 0:16:43.000 --> 0:16:46.840 we're gonna get to start on all right. So, uh, well, 0:16:46.880 --> 0:16:48.920 I guess we should probably take a break. 0:16:49.440 --> 0:16:51.760 We just we kind of got off course here. 0:16:52.160 --> 0:16:54.920 Yeah, yeah, okay, we left off at fruit scone and 0:16:55.000 --> 0:16:58.000 Smuckers and the launching of the original four, and we'll 0:16:58.000 --> 0:16:59.520 come back and pick it up right after this. 0:17:06.880 --> 0:17:37.840 Stop learn and stuff with Joshua job stuff fu shine up. 0:17:41.440 --> 0:17:45.480 Okay, chuck. So those original fruit scones, the prototype, the 0:17:45.640 --> 0:17:47.879 er pop tart, I guess I would call it if 0:17:47.920 --> 0:17:52.119 you're a weirdo. They were not exactly what you'd recognize 0:17:52.160 --> 0:17:54.600 as pop tarts today. I think if you put them 0:17:54.640 --> 0:17:57.359 next to a pop tart, you it wouldn't be like, 0:17:57.480 --> 0:17:59.640 you know, night and day. But one of the big 0:17:59.640 --> 0:18:04.160 different was the fruit scones had a diagonal score going 0:18:04.200 --> 0:18:07.520 across them, not quite from corner to corner, but a 0:18:07.520 --> 0:18:09.760 little more in the middle, and you could kind of 0:18:09.800 --> 0:18:12.399 break them in half like you would have like a 0:18:12.440 --> 0:18:14.359 grilled cheese sandwich kind of cut like that. 0:18:14.840 --> 0:18:17.239 Yeah, and none of these first ons for frostedy there 0:18:17.240 --> 0:18:18.000 we should point out. 0:18:18.240 --> 0:18:21.000 No, it took years, a couple of years, because all 0:18:21.040 --> 0:18:24.360 of the frostings that they came up with initially essentially 0:18:24.400 --> 0:18:27.199 either melted or caught fire in the toaster, so they 0:18:27.240 --> 0:18:29.399 did not have the frosting out of the gate yet. 0:18:29.720 --> 0:18:33.199 But one thing that pop Tarts still are that was 0:18:33.400 --> 0:18:37.240 part of the initial rollout was their package together, two 0:18:37.320 --> 0:18:42.439 per package, and the reason why it was just simply 0:18:42.560 --> 0:18:46.280 cost cutting, Like if they had individually packaged each pop tart, 0:18:47.440 --> 0:18:49.560 it would have cost them a lot more. But it 0:18:49.600 --> 0:18:53.439 also makes me wonder how many people over the last 0:18:53.480 --> 0:18:56.879 like sixty something years would have only eaten one pop 0:18:56.920 --> 0:19:01.399 tart if they were individually wrapped. You open that, you 0:19:01.440 --> 0:19:04.040 open the package, you got one, what are you gonna 0:19:04.080 --> 0:19:06.520 do like roll up the other one that you can't 0:19:06.560 --> 0:19:09.760 The foil is designed, I'm sure to tear open in 0:19:09.800 --> 0:19:12.840 ways that you can't reseal it, so you have to 0:19:12.880 --> 0:19:14.120 eat both of them essentially. 0:19:14.680 --> 0:19:17.000 Yeah, I was a little disappointed to know as a 0:19:17.040 --> 0:19:21.159 cost cutting measure because I was just like I thought, someone, 0:19:21.400 --> 0:19:24.280 you know, mister Posts decreed from on high they shall 0:19:24.320 --> 0:19:25.840 be eaten two at a time. 0:19:26.000 --> 0:19:28.320 Well that's actually the serving size if you read the 0:19:28.320 --> 0:19:30.840 back of the box, which is nuts because you could 0:19:31.000 --> 0:19:33.920 if it were just individually wrapped, you could say one 0:19:34.000 --> 0:19:36.520 pop tart is a serving and people would be used. 0:19:36.600 --> 0:19:41.679 Yeah. Yeah, true, those first pop tarts too, they were 0:19:41.680 --> 0:19:45.520 a little more rounded on the corners, not quite as 0:19:45.560 --> 0:19:50.679 squared off, unrecognizable, and honestly, they look delicious, even unfrosted. 0:19:50.680 --> 0:19:52.920 It looks more like and I know this is an 0:19:52.920 --> 0:19:54.560 ad I sent you and Jerry, like an old ad 0:19:54.600 --> 0:19:57.720 from the sixties. But and ads are made to make 0:19:57.800 --> 0:20:00.600 the food look beautiful. But it looks more like a 0:20:00.640 --> 0:20:02.480 pie than what they have out today, you know. 0:20:02.600 --> 0:20:05.240 Yeah, Like the edges are way more like a pie crust. 0:20:05.520 --> 0:20:08.240 Yeah, it looks kind of crimped or whatever. Yeah. 0:20:08.560 --> 0:20:12.440 So I think after this all happened, like you said, 0:20:12.480 --> 0:20:14.920 poor Dan Post was taking bite after bite and saying 0:20:15.080 --> 0:20:19.960 these are disgusting. But within four months of Kellogg's approaching Henkles, 0:20:20.560 --> 0:20:24.480 they had like a ready for market pop tart developed. 0:20:24.640 --> 0:20:27.120 Yeah or bruts gone Yeah, changed the name, I think 0:20:27.720 --> 0:20:31.040 pretty quickly to pop tarts, which I never knew this. 0:20:31.040 --> 0:20:34.080 This is a play on pop art, which is a 0:20:34.080 --> 0:20:36.000 big thing at the time with you know, Andy Warhol 0:20:36.040 --> 0:20:39.080 in his factory, And I had no idea that it 0:20:39.119 --> 0:20:40.800 was just sort of a little clever nod to that. 0:20:41.000 --> 0:20:43.280 I didn't either, I didn't realize pop tarts were quite 0:20:43.320 --> 0:20:47.720 so cool. Agreed, So the trademark for the brand was 0:20:47.760 --> 0:20:52.040 filed on June twentieth, nineteen sixty four. They started shipping 0:20:52.080 --> 0:20:55.119