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Speaker 1: Welcome to Stuff you should know, a production of iHeartRadio.

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Speaker 2: Man, welcome to the podcast. I'm Josh, and there's Chuck.

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Speaker 2: Jerry's here too, talking about her grandmother and what she

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Speaker 2: did with pop tarts and that actually sounds kind of good.

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Speaker 1: Oh man, my grandmother wouldn't have there wouldn't have been

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Speaker 1: a pop tart anywhere near her house.

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Speaker 2: Oh no, she was like that. Huh.

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Speaker 1: Well one of them, my one more, I mean one

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Speaker 1: was sort of the modern grandmother. My mom's mom. They

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Speaker 1: had like TV and stuff like that and a BCR.

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Speaker 1: But Granny Bryant, my dad's mother, was very old school,

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Speaker 1: sort of rural Tennessee, and like, she didn't have a television,

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Speaker 1: she didn't have anything like a.

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Speaker 2: Pop tart, right, She's like, if I didn't can it,

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Speaker 2: you're not gonna eat it.

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Speaker 1: Yeah. She's just kind of had the big, big jar

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Speaker 1: of grease on the stove that like, she never bought

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Speaker 1: oil in her life. She just kept re using the

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Speaker 1: same stuff.

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Speaker 2: Man, I'll bet that tasted good though.

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Speaker 1: Yeah, Granny Bryant the best.

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Speaker 2: Well, that's funny you said that one of your other grandmother,

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Speaker 2: your mom's mom, was modern. Yeah, because that's actually Some

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Speaker 2: theories say that that is what pop tarts grew out of,

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Speaker 2: that there was this huge shift in the sixties, usually

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Speaker 2: pointed to a second wave feminism where women began to

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Speaker 2: essentially say, like, this whole traditional housewife thing is basically

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Speaker 2: domestic servitude, and I'm not down for it anymore. I'm

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Speaker 2: going to work in the workplace. And so convenience food

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Speaker 2: grew up almost immediately to kind of fill that void

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Speaker 2: or whatever, the vacuum that was left as moms started

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Speaker 2: to move out of the house into the workplace and

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Speaker 2: people still needed to eat, that's right.

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Speaker 1: And I feel like this is one where we assume

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Speaker 1: everyone knows what a pop tart is, oh yeah, and

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Speaker 1: we get punished for that in emails. So a pop

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Speaker 1: tart is a maybe a breakfast eye. But as we'll

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Speaker 1: see in the old ads, it was you could be

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Speaker 1: for lunch or a snack or whatever. But it is

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Speaker 1: a toaster pastry. It's a little sort of fruit filled

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Speaker 1: faux pastry that you stick in your toaster or not

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Speaker 1: and toasted up or not. And it came about and

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Speaker 1: we're gonna, you know, we need to think Livia, but

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Speaker 1: we definitely want to thank Diana Stampfler for the website

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Speaker 1: Promote Michigan because, as Livia found, as I found, when

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Speaker 1: it comes to pop Tart origin stories, Diana Stampler's is

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Speaker 1: the bomb Diggity.

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Speaker 2: She did her homework.

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Speaker 1: Yeah, she had a lot of great detail that other

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Speaker 1: places didn't have, so big thanks to that website. But

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Speaker 1: pop Tarts came out of the nineteen sixties. And we're

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Speaker 1: going to have to retell a little bit of our

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Speaker 1: live episode about the Kellogg Serial Corporation and the Kellogg

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Speaker 1: brothers because that's where this story starts. We'll give you

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Speaker 1: kind of a quick little overview, right.

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Speaker 2: Yeah, that was our live episode from Sydney. It was good.

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Speaker 1: Yeah.

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Speaker 2: So the Kellogg brothers, William Keith or will Keith and

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Speaker 2: John Harvey Kellogg, they ran the Battle Creek Sanitarium, which

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Speaker 2: essentially was a health spa health resort dedicated to getting

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Speaker 2: you to poop with precise perfectness.

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Speaker 1: Right, yeah, and other things.

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Speaker 2: And this was in the nineteenth century, and so as

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Speaker 2: a result of this, one of the things that came

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Speaker 2: out of it was the Kellogg brothers inventing new types

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Speaker 2: of food. And one of the foods that they invented

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Speaker 2: were corn flakes, And almost as importantly as them inventing

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Speaker 2: corn flakes was the one of their guests, one of

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Speaker 2: their patients coming along, and his name was C. W. Post.

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Speaker 1: That's right. He loved those corn flakes and spend a

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Speaker 1: little time there and said, you know what, I'm gonna

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Speaker 1: start making my own cereal. I remember a lot of that.

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Speaker 1: I guess when you do the live show several times.

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Speaker 1: I remember a lot of details from that one, by

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Speaker 1: the way, but like individual jokes.

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Speaker 2: Even oh well, lay it on me, buddy, I'll just.

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Speaker 1: Made think of the Elton John album title was that,

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Speaker 1: But I can't remember the name of the machine, the

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Speaker 1: electric bath something. It sounded like an Elton John.

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Speaker 2: Electric light bath.

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Speaker 1: Electric light bath was, yes, I remember that.

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Speaker 2: It was like one of those one person steam rooms

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Speaker 2: where your head stuck out, but it was exactly yeah.

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Speaker 1: So that's what was going on at Battle Creek. But

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Speaker 1: Cwpost tries that Kellogg Cornflake says, I love this stuff.

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Speaker 1: I'm going to form a company to make it. And

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Speaker 1: the Post company was formed in eighteen ninety five, and

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Speaker 1: it was about ten or eleven years after that that

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Speaker 1: Kellogg got into the cereal business. Like legit wise and

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Speaker 1: established their Battle Creek Toasted corn Flake company.

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Speaker 2: Yeah, so they're like, we're going to sell these things

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Speaker 2: outside of the sanitarium. And now Post and Kellogg's were

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Speaker 2: direct competitors. Yeah, and this new emerging cereal market that

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Speaker 2: those two companies created out of thin air. By the

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Speaker 2: time the SI roll around a good half a century later,

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Speaker 2: breakfast cereal was a thing. It had been healthy, healthy, healthy,

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Speaker 2: and then I think starting in nineteen forty eight, sugar

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Speaker 2: Crisp was the first sugar cereal that came out, and

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Speaker 2: it was like, oh, they went full board right out

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Speaker 2: of the gate.

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Speaker 1: Yeah, I mean with sugar crisps.

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Speaker 2: So I think they call it golden crisp now because

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Speaker 2: you like, a mob with torches and pitchforks would come

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Speaker 2: after you if you called your cereal sugar crisp. But

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Speaker 2: it's the same thing. And that came out in the forties.

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Speaker 2: So by the time the sixties were around, you had

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Speaker 2: a lot of different sugary cereals, and Kellogg's and Posts

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Speaker 2: were making a lot of them. But the upshot of

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Speaker 2: the cereal market being established is there's not a lot

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Speaker 2: of new things you can do. You can come up

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Speaker 2: with a new cereal and it'll be kind of a

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Speaker 2: hit or not, and that's about all you can do.

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Speaker 2: So they started looking for entirely new products to kind

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Speaker 2: of feel like, I said, this vacuum that was being

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Speaker 2: left by second wave feminism getting women out of the

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Speaker 2: house and into the workplace, so that they were like,

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Speaker 2: we need to come up with convenience foods that are

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Speaker 2: even more convenient than cereal.

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Speaker 1: Yeah, then pouring something out of a box and adding milk.

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Speaker 2: And then reading the back of the box.

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Speaker 1: Or water in the case of was that Fridays, You.

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Speaker 2: Better put some water in that. Damn. I love that one.

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Speaker 1: Classic. So this was also a time a post war

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Speaker 1: sort of food science boom was happening where they were

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Speaker 1: making all this sort of dehydrated space age astronaut food

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Speaker 1: and stuff like that, and so that had a lot

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Speaker 1: to do with it as well. And post was experimenting

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Speaker 1: with that stuff and experimenting with wrapping things in foil

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Speaker 1: dehydrating or partially dehydrating stuff, and they said, all right,

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Speaker 1: we're making these gains burgers. This dog crumbly, you know,

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Speaker 1: looks like a meat burger for your dog that's wrapped

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Speaker 1: in foil that you break apart.

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Speaker 2: Do you remember those?

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Speaker 1: Oh yeah, yeah, they're still around, right or did they

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Speaker 1: go away?

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Speaker 2: They ran away in the nineties I read.

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Speaker 1: I definitely remember Gainsburger's because I always remember thinking like,

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Speaker 1: those are the luckiest stocks in the world, do.

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Speaker 2: You Yeah, it was.

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Speaker 1: Like my family would never buy that stuff.

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Speaker 2: No. Same here. That was like luxury dog food at

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Speaker 2: the time, but now it'd be like I wouldn't even

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Speaker 2: feed this toough no. Oh right.

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Speaker 1: Yeah. So they're experimenting with like foil wrap things, and

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Speaker 1: as you'll see, that's what pop tarts were wrapped in.

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Speaker 1: So that's why that's kind of key. And they said,

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Speaker 1: all right, we've invented a pastry filled with fruit, like

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Speaker 1: a fruit mixture, and we figured out how to make

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Speaker 1: it shelf stable so it doesn't need to go in

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Speaker 1: the fridge, and how to have it not collect bacteria

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Speaker 1: over time. Yeah, and toasters on the counter were a

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Speaker 1: thing now instead of just having to use the oven

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Speaker 1: for everything. And so they shape them into a toaster

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Speaker 1: sized thing, wrapped it in foil. And in October nineteen

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Speaker 1: sixty three, the Battle Creek in Choirer newspaper reported that

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Speaker 1: these country squares, which is what they're calling them is

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Speaker 1: the latest and greatest food that you're gonna want on

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Speaker 1: your breakfast table.

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Speaker 2: Yeah, and it took me a little while, but I

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Speaker 2: wondered if country squares was a play on country squire.

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Speaker 1: What's country squire?

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Speaker 2: It was a landowner, a rural landowner in medieval England.

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Speaker 1: Hmmm, I doubt it, but you never know.

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Speaker 2: Okay, they call them country squares. Let's just leave it

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Speaker 2: at that. Okay, Josh, Fine, but this was Post. This

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Speaker 2: wasn't Kellogg's who ended up making the pop tart. This

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Speaker 2: was Post who was breaking new ground with these little

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Speaker 2: handheld toaster heated pastries.

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Speaker 1: Right, that's right.

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Speaker 2: Problem was the I don't know if the Battle Creek

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Speaker 2: Quirer got in there and had a spy or else,

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Speaker 2: if there was a really dumb vice president that was

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Speaker 2: getting exposure in the Battle Creek Chuirer. But Post was

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Speaker 2: not ready to go to market with these things. They

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Speaker 2: had a recipe, but they didn't know how they were

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Speaker 2: going to package it, market it, get it out to stores.

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Speaker 2: So they had many months of development left ahead of

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Speaker 2: them when news broke. Well, it just so happens that

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Speaker 2: the higher ups at companies like Kellogg read the Battle

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Speaker 2: Creek Inquirer because they're in the same town. And this

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Speaker 2: gave them the ability to catch up because they were

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Speaker 2: caught totally off guard by this. Yeah, but it gave

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Speaker 2: them the ability to catch up, scramble and create their

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Speaker 2: own versions. And I believe pop Tarts ended up beating

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Speaker 2: Country Squares to market.

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Speaker 1: Yeah. I think the vice president of kellogg says, what

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Speaker 1: is this Country Squares And someone said it's a rural

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Speaker 1: landowner in England. No. There was a vice president though,

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Speaker 1: named William Lamoth, and he had a guy working there

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Speaker 1: in the kitchen named Doc Joe Thompson, and he said,

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Speaker 1: get to work. We need our own pastry. And it

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Speaker 1: would be their first foray into any kind of little

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Speaker 1: bakery product like that. And they wanted a partner because they,

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Speaker 1: you know, again, they were just serial people.

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Speaker 2: So he likes to have a partner.

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Speaker 1: Yeah, exactly. So they went to the Heckman Biscuit Company,

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Speaker 1: which was conveniently also in Michigan. They had been around

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Speaker 1: selling Dutch cookies since the beginning of the late nineteenth century,

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Speaker 1: door to door, and by the nineteen sixties when this

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Speaker 1: is happening, their division of the United Biscuit Company of America,

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Speaker 1: which would eventually become Keebler in sixty six. Right there

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Speaker 1: in Grand Rapids, they had a great modern industrial bakery

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Speaker 1: and it was a really sort of a great partnership

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Speaker 1: out of the gate Grand Rapids.

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Speaker 2: By the way, just a little personal aside is where

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Speaker 2: I learned that I actually love frog legs.

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Speaker 1: Oh really.

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Speaker 2: Yeah. There was this dinner theater in Grand Rapids that

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Speaker 2: my family used to go to when I was growing

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Speaker 2: up in Toledo, and.

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Speaker 1: The frog leg Theater.

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Speaker 2: On their buffet, they had frog legs, and I would

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Speaker 2: I tried them once and I was like, oh my god,

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Speaker 2: these are amazing. I don't think I would eat one now.

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Speaker 2: But when I was like eight, nine, ten, I would

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Speaker 2: eat some frog legs.

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Speaker 1: I don't know where it was, buddy, but I tried

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Speaker 1: frog legs on a buffet in the nineteen seventies or

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Speaker 1: early eighties. Yeah, and I thought, Hey, this tastes like

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Speaker 1: chicken kind of.

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Speaker 2: It's the weird skin that really throws it off.

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Speaker 1: Though these were fried, so I don't remember the skin,

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Speaker 1: and this is a very distant memory. So but I'm

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Speaker 1: with you. I couldn't eat a frog now.

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Speaker 2: These were not fried. These were like braised.

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Speaker 1: Mine were fried.

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Speaker 2: So back to thanks for indulging me. Sure, So back

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Speaker 2: to the Heckman Biscuit Company. At the time, they were

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Speaker 2: making stuff like macaroons, butter cookies, vanilla wafers, windmills, ginger snaps,

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Speaker 2: all your favorite like old timey cookies. This company was

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Speaker 2: making and to make all this stuff they had just

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Speaker 2: a really knockout dynamite production facility, so it was a

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Speaker 2: good idea to go to them. Apparently the Heckman Company

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Speaker 2: wasn't fully on board with this, but there was a

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Speaker 2: guy named William Post, no relation to the Post Cereal company,

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Speaker 2: who was in this, did work for Heckman at their

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Speaker 2: Grand Rapids and he's like, I'll do this, I'll take

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Speaker 2: this project on.

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Speaker 1: Yeah, And it wasn't an official thing. I think it

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Speaker 1: was a handshake agreement at first. They started, you know,

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Speaker 1: testing out versions, giving them to their kids to try,

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Speaker 1: of course, which is sort of the usual story when

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Speaker 1: food science is involved. In Dan, I think the son

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Speaker 1: of William Post again supposedly no relation. Quite a coincidence, though,

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Speaker 1: don't you think.

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Speaker 2: It is quite a yeah, almost suspicious?

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Speaker 1: Yeah, I agree, But little Dan said they taste like cardboard.

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Speaker 1: And they said, all right, let's go back to the

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Speaker 1: drawing board. And he said, well, these explode when you

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Speaker 1: put them in the toast. Their dad and they said,

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Speaker 1: all right, well, let's put some holes in it, like

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Speaker 1: you know how you score a pie for the same

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Speaker 1: reason that you bacon an oven. They started scoring the

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Speaker 1: dough for the you know, and kind of solve that

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Speaker 1: problem out of the gate.

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Speaker 2: Well, yeah, that's why there's little holes and pop tarts

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Speaker 2: still today.

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Speaker 1: That's right, because they will explode. It's true fruit expands,

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Speaker 1: I guess, or fruit like stuff. And they initially set

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Speaker 1: on as Daniel de Lewis would say, fruit scones, the

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Speaker 1: rest of us would say fruit scones. And I think

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Speaker 1: there were four flavors out of the gate, strawberry, blueberry,

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Speaker 1: and apple currant that were partnered with Smuckers, another great

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Speaker 1: idea to provide their fruit filling. And then oh baby,

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Speaker 1: the fourth one, the all time great brown sugar cinnamon.

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Speaker 2: Yep, that's the best one, hands down.

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Speaker 1: Oh you too, huh oh, yes, okay, great, what a relief.

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Speaker 2: Yeah, some lipped in BlackBerry tea and brown sugar cinnamon

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Speaker 2: pop tarts in the evening was just a great way

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Speaker 2: to wind down after a long day in third grade.

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Speaker 1: So what is that garbage? Jerry said before we recorded.

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Speaker 2: She talked about her grandmother making that part, making a

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Speaker 2: blueberry I believe, blueberry pop tarts that were un fragtasted

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Speaker 2: and buttering them.

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Speaker 1: Okay, well, that was going to hang on to that

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Speaker 1: for my final tip, but I might as well launch

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Speaker 1: into it now. That is the secret to pop tarts.

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Speaker 1: Put it in the toaster, toast it up for me,

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Speaker 1: brown sugar, cinnamon. Then you get a stick of butter.

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Speaker 1: I think I've said this on another episode and maybe

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Speaker 1: our Breakfast episode, Okay, and then you just take that

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Speaker 1: stick of butter, don't even like cut off a piece,

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Speaker 1: just unwrap it a little bit, flip it over to

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Speaker 1: the non frosted side and just sort of rub it

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Speaker 1: on there. And then don't forget about that frosted side,

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Speaker 1: my friend, flip it back over, butter up that frosted

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Speaker 1: side a little and the edges and get those corners.

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Speaker 1: And because the problem with pop tarts to me is

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Speaker 1: always a little too dry where there's no filling, and

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Speaker 1: this solves a problem. It's buttery, it's delicious, I highly

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Speaker 1: recommend it.

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Speaker 2: Okay, if you mentioned that before, then there's a one

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Speaker 2: hundred percent chance that I followed up with this that

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Speaker 2: I have. I heard of that from Jessica Simpson. Oh

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Speaker 2: who mentioned it. I guess when she was pregnant. She

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Speaker 2: was craving buttered pop tarts and I hadn't heard of

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Speaker 2: it until then.

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Speaker 1: It's the finishing touch, it's the cherry on top. It really,

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Speaker 1: it really finishes it off nicely.

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Speaker 2: So you do that with the brown sugar cinnamon version.

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Speaker 1: Dude, every version, but that's the only version I'll eat,

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Speaker 1: And I gotta say I don't. I don't eat pop

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Speaker 1: tarts anymore, like I can't remember the last pop tart

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Speaker 1: I had, But I can't walk down that aisle without

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Speaker 1: looking at them and going, oh, man, if you fall

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Speaker 1: into my basket, maybe you'll make it out of the store, right.

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Speaker 2: I So I love brown sugar cinnamon. Since we're talking

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Speaker 2: about personal preferences, but yeah, for the fruit ones. I

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Speaker 2: used to be all strawberry as a kid, and it

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Speaker 2: was just because I never ventured out. And once I

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Speaker 2: grew up a little more and my tastes really started

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Speaker 2: to develop, I found that cherry is actually the top fruit.

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Speaker 1: Oh did not know.

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Speaker 2: That until I don't know, maybe ten years ago.

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Speaker 1: Okay, i'll have to. I mean this is I'm going

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Speaker 1: to buy some pop tarts just to try some of

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Speaker 1: these cherry. All right, I'll try cherry. They're frosted, I

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Speaker 1: take it.

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Speaker 2: Yes, I mean, I don't even know why they make

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Speaker 2: them unfrosted. That's crazy.

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Speaker 1: Those are the kind of had to eat growing up

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Speaker 1: here and there. They weren't even called pop tarts. I

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Speaker 1: think they were called toaster pastries and there was no frosting. Insight.

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Speaker 2: Yeah, and your grandma candem right, but that.

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Speaker 1: Does the cherry have sprinkles? Because I don't love the sprinkles,

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Speaker 1: but it's just sort of part of the frosting so

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Speaker 1: it doesn't stand out too much.

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Speaker 2: Cherry has everything you want. Not only does it have sprinkles, chuck,

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Speaker 2: it has like sugar crystals. Oh, yes, dude, you're gonna

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Speaker 2: love cherry. Believe me. I expect a text later on

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Speaker 2: with you thanking all right for recommending cherry pop tarts.

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Speaker 1: Yeah, Ruvie's never had a pop tart, so we're gonna

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Speaker 1: we're gonna get to start on all right. So, uh, well,

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Speaker 1: I guess we should probably take a break.

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Speaker 2: We just we kind of got off course here.

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Speaker 1: Yeah, yeah, okay, we left off at fruit scone and

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Speaker 1: Smuckers and the launching of the original four, and we'll

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Speaker 1: come back and pick it up right after this.

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Speaker 3: Stop learn and stuff with Joshua job stuff fu shine up.

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Speaker 2: Okay, chuck. So those original fruit scones, the prototype, the

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Speaker 2: er pop tart, I guess I would call it if

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Speaker 2: you're a weirdo. They were not exactly what you'd recognize

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Speaker 2: as pop tarts today. I think if you put them

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Speaker 2: next to a pop tart, you it wouldn't be like,

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Speaker 2: you know, night and day. But one of the big

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Speaker 2: different was the fruit scones had a diagonal score going

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Speaker 2: across them, not quite from corner to corner, but a

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Speaker 2: little more in the middle, and you could kind of

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Speaker 2: break them in half like you would have like a

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Speaker 2: grilled cheese sandwich kind of cut like that.

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Speaker 1: Yeah, and none of these first ons for frostedy there

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Speaker 1: we should point out.

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Speaker 2: No, it took years, a couple of years, because all

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Speaker 2: of the frostings that they came up with initially essentially

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Speaker 2: either melted or caught fire in the toaster, so they

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Speaker 2: did not have the frosting out of the gate yet.

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Speaker 2: But one thing that pop Tarts still are that was

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Speaker 2: part of the initial rollout was their package together, two

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Speaker 2: per package, and the reason why it was just simply

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Speaker 2: cost cutting, Like if they had individually packaged each pop tart,

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Speaker 2: it would have cost them a lot more. But it

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Speaker 2: also makes me wonder how many people over the last

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Speaker 2: like sixty something years would have only eaten one pop

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Speaker 2: tart if they were individually wrapped. You open that, you

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00:19:01,440 --> 00:19:04,040
Speaker 2: open the package, you got one, what are you gonna

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Speaker 2: do like roll up the other one that you can't

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00:19:06,560 --> 00:19:09,760
Speaker 2: The foil is designed, I'm sure to tear open in

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00:19:09,800 --> 00:19:12,840
Speaker 2: ways that you can't reseal it, so you have to

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Speaker 2: eat both of them essentially.

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Speaker 1: Yeah, I was a little disappointed to know as a

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Speaker 1: cost cutting measure because I was just like I thought, someone,

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Speaker 1: you know, mister Posts decreed from on high they shall

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Speaker 1: be eaten two at a time.

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Speaker 2: Well that's actually the serving size if you read the

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Speaker 2: back of the box, which is nuts because you could

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Speaker 2: if it were just individually wrapped, you could say one

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00:19:34,000 --> 00:19:36,520
Speaker 2: pop tart is a serving and people would be used.

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Speaker 1: Yeah. Yeah, true, those first pop tarts too, they were

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Speaker 1: a little more rounded on the corners, not quite as

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Speaker 1: squared off, unrecognizable, and honestly, they look delicious, even unfrosted.

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Speaker 1: It looks more like and I know this is an

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Speaker 1: ad I sent you and Jerry, like an old ad

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Speaker 1: from the sixties. But and ads are made to make

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Speaker 1: the food look beautiful. But it looks more like a

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Speaker 1: pie than what they have out today, you know.

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Speaker 2: Yeah, Like the edges are way more like a pie crust.

387
00:20:05,520 --> 00:20:08,240
Speaker 1: Yeah, it looks kind of crimped or whatever. Yeah.

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Speaker 2: So I think after this all happened, like you said,

389
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Speaker 2: poor Dan Post was taking bite after bite and saying

390
00:20:15,080 --> 00:20:19,960
Speaker 2: these are disgusting. But within four months of Kellogg's approaching Henkles,

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Speaker 2: they had like a ready for market pop tart developed.

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Speaker 1: Yeah or bruts gone Yeah, changed the name, I think

393
00:20:27,720 --> 00:20:31,040
Speaker 1: pretty quickly to pop tarts, which I never knew this.

394
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Speaker 1: This is a play on pop art, which is a

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Speaker 1: big thing at the time with you know, Andy Warhol

396
00:20:36,040 --> 00:20:39,080
Speaker 1: in his factory, And I had no idea that it

397
00:20:39,119 --> 00:20:40,800
Speaker 1: was just sort of a little clever nod to that.

398
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Speaker 2: I didn't either, I didn't realize pop tarts were quite

399
00:20:43,320 --> 00:20:47,720
Speaker 2: so cool. Agreed, So the trademark for the brand was

400
00:20:47,760 --> 00:20:52,040
Speaker 2: filed on June twentieth, nineteen sixty four. They started shipping

401
00:20:52,080 --> 00:20:55,119
Speaker 2: out the first cases on September fourteenth, and they chose

402
00:20:55,119 --> 00:20:59,479
Speaker 2: Cleveland as their test market. Yeah, Cleveland went bonkers for

403
00:20:59,520 --> 00:21:02,879
Speaker 2: these things. I saw in the first two weeks. They

404
00:21:02,920 --> 00:21:05,720
Speaker 2: sold ten million boxes of pop tarts.

405
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Speaker 1: Oh my god.

406
00:21:06,960 --> 00:21:10,119
Speaker 2: By December thirtieth, so just a couple months, like a

407
00:21:10,200 --> 00:21:13,560
Speaker 2: million boxes, yes, ten million boxes of pop tarts. So

408
00:21:13,680 --> 00:21:16,800
Speaker 2: they started shipping them in September. By the end of

409
00:21:16,800 --> 00:21:19,439
Speaker 2: the year, they had to run an ad saying, hey, sorry,

410
00:21:19,480 --> 00:21:21,280
Speaker 2: we ran out. We didn't think you guys are going

411
00:21:21,359 --> 00:21:24,560
Speaker 2: to be this into it. We're working literally around the

412
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Speaker 2: clock to get more pop tarts out to you. And

413
00:21:27,080 --> 00:21:29,119
Speaker 2: by the end of the year they were making they

414
00:21:29,119 --> 00:21:31,800
Speaker 2: had made a billion pop tarts and we're selling them

415
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Speaker 2: like hot cakes, but more like hotcake flavored pop tarts.

416
00:21:37,119 --> 00:21:39,719
Speaker 1: Yeah. And so if you're wondering, like what about Posts

417
00:21:39,720 --> 00:21:43,359
Speaker 1: who sort of invented this, they weren't first to market.

418
00:21:43,400 --> 00:21:49,080
Speaker 1: They finally released their Country Squares and they quickly were like, well,

419
00:21:49,080 --> 00:21:51,720
Speaker 1: that name stinks, so everyone's getting us confused with the

420
00:21:51,800 --> 00:21:56,320
Speaker 1: Royal Landowners. So they rebranded them to toast them fruit

421
00:21:56,400 --> 00:21:59,880
Speaker 1: filled pop Ups sold that off in nineteen seventy one

422
00:22:00,040 --> 00:22:03,440
Speaker 1: to Schultz and Birch Biscuit Company. They still make those.

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00:22:03,680 --> 00:22:06,720
Speaker 1: I think they're still the same name, even toast thems. Yeah,

424
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Speaker 1: and there have been different you know, sort of like

425
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Speaker 1: I said, I grew up with a sort of cheap version.

426
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Speaker 1: I think they were called toaster pastries. Nibisco had one

427
00:22:15,960 --> 00:22:19,480
Speaker 1: called Toastettes that they finally stopped selling in two thousand

428
00:22:19,520 --> 00:22:24,640
Speaker 1: and two. Hillsbury. I will say the toaster Strudle when

429
00:22:24,640 --> 00:22:27,240
Speaker 1: it came out in nineteen eighty five was a pretty big,

430
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Speaker 1: hot eyedem I remember.

431
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Speaker 2: Yeah, because it was an unfrosted pop tart, much more

432
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Speaker 2: pastry like, flaky pastry than what pop tart is. Yeah,

433
00:22:37,280 --> 00:22:40,359
Speaker 2: key was the gimmick was that came with frosting separated,

434
00:22:40,400 --> 00:22:42,920
Speaker 2: so you put frosting on it and I.

435
00:22:42,840 --> 00:22:45,359
Speaker 1: Would then also squeeze it into your mouth at the end.

436
00:22:45,640 --> 00:22:48,680
Speaker 2: Exactly. Yes, And I was crazy for these things, and

437
00:22:48,800 --> 00:22:51,120
Speaker 2: I guess I got a bad batch or something once

438
00:22:51,480 --> 00:22:53,960
Speaker 2: I got sick off of it. And now just seeing

439
00:22:54,000 --> 00:22:58,080
Speaker 2: those two words together makes my stomach turn. No way, Yes,

440
00:22:58,200 --> 00:23:00,520
Speaker 2: I would. I couldn't eat a you wouldn't be in

441
00:23:00,560 --> 00:23:02,120
Speaker 2: the same room as a toaster strudle.

442
00:23:02,160 --> 00:23:05,480
Speaker 1: Again, that was like me with a beef turkey for

443
00:23:05,760 --> 00:23:09,680
Speaker 1: solid ten years, you poor bastard, I know, all right,

444
00:23:09,720 --> 00:23:13,919
Speaker 1: So they keep developing these things. The very first ones

445
00:23:14,080 --> 00:23:16,520
Speaker 1: was just the pastry and the filling. They added that

446
00:23:16,600 --> 00:23:20,040
Speaker 1: frosting in nineteen sixty seven, Like you said, once they

447
00:23:20,080 --> 00:23:22,920
Speaker 1: came up with one that wouldn't slide off and kill

448
00:23:23,119 --> 00:23:27,880
Speaker 1: your house. Basically, the first frosted ones were Dutch apple, concord,

449
00:23:27,920 --> 00:23:31,360
Speaker 1: grape boy that sounds good, raspberry that sounds good, and

450
00:23:31,440 --> 00:23:34,360
Speaker 1: of course brown sugar cinnamon. Then they added the sprinkles

451
00:23:34,359 --> 00:23:37,880
Speaker 1: the year after that, and since then they've just been

452
00:23:37,920 --> 00:23:41,920
Speaker 1: coming up with kind of new crazy flavors, sometimes obviously

453
00:23:42,200 --> 00:23:46,360
Speaker 1: special editions, co branding, and just trying new things.

454
00:23:46,800 --> 00:23:50,000
Speaker 2: Yeah, So just to kind of put this into perspective,

455
00:23:51,240 --> 00:23:54,040
Speaker 2: they out of the gate. Remember Post was supposed to

456
00:23:54,080 --> 00:23:57,159
Speaker 2: be the first to do this. Pop Tarts just destroyed

457
00:23:57,280 --> 00:24:01,199
Speaker 2: Posts and everybody else so much. But I think that

458
00:24:01,320 --> 00:24:04,879
Speaker 2: they have something like eighty percent of the market share

459
00:24:05,440 --> 00:24:08,800
Speaker 2: for that kind of product. In twenty fourteen, the Wall

460
00:24:08,840 --> 00:24:12,399
Speaker 2: Street Journal reported they had growth in sales, so every

461
00:24:12,480 --> 00:24:14,720
Speaker 2: year they sold more than they had the year before,

462
00:24:15,000 --> 00:24:18,800
Speaker 2: for thirty two straight years. Wow, And that in twenty

463
00:24:18,840 --> 00:24:21,600
Speaker 2: twenty two they sold three billion pop.

464
00:24:21,359 --> 00:24:25,000
Speaker 1: Tarts boxes or individual tarts.

465
00:24:25,160 --> 00:24:27,000
Speaker 2: I don't know. If you put it like that, then

466
00:24:27,040 --> 00:24:29,960
Speaker 2: it's probably individual pop tarts. So I'm going to go

467
00:24:30,000 --> 00:24:32,679
Speaker 2: back and revise my thing about that first year to

468
00:24:32,800 --> 00:24:35,080
Speaker 2: one billion pop tarts, which is still impressive.

469
00:24:35,640 --> 00:24:38,320
Speaker 1: Yeah. I mean, once you get into those kind of numbers,

470
00:24:38,359 --> 00:24:39,600
Speaker 1: you're kind of splitting hairs, you know.

471
00:24:39,920 --> 00:24:42,159
Speaker 2: Yeah, it's true. Man, Thanks for saying that, because I

472
00:24:42,240 --> 00:24:44,200
Speaker 2: was feeling pretty down about myself for a second.

473
00:24:44,280 --> 00:24:47,359
Speaker 1: No, no, no, no, you're great. So in nineteen sixty eight,

474
00:24:47,400 --> 00:24:49,359
Speaker 1: one of the little side products they made was called

475
00:24:50,240 --> 00:24:53,119
Speaker 1: this is Kellogg's called the Danish go Round. They were

476
00:24:53,119 --> 00:24:54,760
Speaker 1: trying to make it look more like a Danish, like

477
00:24:54,800 --> 00:24:59,480
Speaker 1: a real Danish, because at like little ladies, garden parties

478
00:24:59,520 --> 00:25:02,720
Speaker 1: and stuff, it's like, why make a Danish when you

479
00:25:02,760 --> 00:25:05,320
Speaker 1: can just buy these. They didn't do so great. They

480
00:25:05,359 --> 00:25:07,800
Speaker 1: crumbled up a lot, so they replaced them with the

481
00:25:07,840 --> 00:25:10,560
Speaker 1: Danish Rings in seventy seven and then just got out

482
00:25:10,560 --> 00:25:11,880
Speaker 1: of the Danish market in the eighties.

483
00:25:12,200 --> 00:25:14,359
Speaker 2: Yeah, which is kind of said because Danishes are great.

484
00:25:14,880 --> 00:25:17,639
Speaker 1: Yeah, the cheese Danish.

485
00:25:16,840 --> 00:25:20,159
Speaker 2: Yes, I think that's probably my favorite too. Yeah. In

486
00:25:20,240 --> 00:25:22,680
Speaker 2: nineteen seventy one, they're like, Okay, we've got this whole

487
00:25:22,720 --> 00:25:24,719
Speaker 2: pop tart thing down, Let's see what else we can

488
00:25:24,760 --> 00:25:26,600
Speaker 2: do with this thing, and they came up with.

489
00:25:26,560 --> 00:25:29,200
Speaker 1: Presto Pizza, which is a bad idea.

490
00:25:29,480 --> 00:25:32,919
Speaker 2: It was a pizza version of pop tarts, and they

491
00:25:32,960 --> 00:25:36,679
Speaker 2: put in the same box and everything. The problem was

492
00:25:36,920 --> 00:25:39,359
Speaker 2: that there was not enough sauce and too much dough.

493
00:25:40,400 --> 00:25:42,679
Speaker 2: Not anything else is the problem with it. It was

494
00:25:42,800 --> 00:25:45,120
Speaker 2: just that it was too dowey, and so it went

495
00:25:45,160 --> 00:25:48,480
Speaker 2: away pretty quick. But it was a good attempt, I guess. Yeah.

496
00:25:48,480 --> 00:25:49,679
Speaker 1: When I said it was a bad idea, I think

497
00:25:49,720 --> 00:25:52,600
Speaker 1: it's actually a great idea. But you just you can't

498
00:25:52,600 --> 00:25:57,040
Speaker 1: get enough sauce and cheese and whatever in that form

499
00:25:57,240 --> 00:25:59,600
Speaker 1: to make it. Like like, you know, we make these

500
00:25:59,600 --> 00:26:01,680
Speaker 1: when we go camping with pie irons. You ever heard

501
00:26:01,680 --> 00:26:02,240
Speaker 1: of pie iron?

502
00:26:02,400 --> 00:26:07,400
Speaker 2: Sure? You have? Yeah, like a hand pie iron, right, yeah?

503
00:26:07,480 --> 00:26:09,520
Speaker 1: You like, you know, you take two pieces of bread,

504
00:26:09,560 --> 00:26:12,520
Speaker 1: you butter up the little iron and then it's hinged

505
00:26:12,560 --> 00:26:15,440
Speaker 1: and you put like we put pizza sauce and pepperoni

506
00:26:15,480 --> 00:26:17,000
Speaker 1: and cheese and you squeeze them together and then you

507
00:26:17,000 --> 00:26:19,600
Speaker 1: bake it over campfire, and that's thick enough to where

508
00:26:19,600 --> 00:26:21,640
Speaker 1: you can actually have enough stuff. But at pop tart's

509
00:26:21,680 --> 00:26:22,360
Speaker 1: just not thick enough.

510
00:26:22,480 --> 00:26:25,600
Speaker 2: Well. Plus also now today, if you came out with that,

511
00:26:25,680 --> 00:26:29,160
Speaker 2: everybody'd say, this isn't like a hot pocket. So what's

512
00:26:29,200 --> 00:26:29,639
Speaker 2: the point?

513
00:26:30,000 --> 00:26:31,240
Speaker 1: Yeah, yeah, good point. You know.

514
00:26:31,600 --> 00:26:33,280
Speaker 2: I'll but I'll bet it burns your tongue like a

515
00:26:33,320 --> 00:26:35,919
Speaker 2: hot pocket when if you ate it too soon? Or

516
00:26:36,600 --> 00:26:39,760
Speaker 2: a Gino's pizza roll? Is there anything that can burn

517
00:26:39,800 --> 00:26:42,400
Speaker 2: a tongue worse than a Gino's pizza roll because you

518
00:26:42,440 --> 00:26:44,439
Speaker 2: just you eat them too soon. You can't wait around

519
00:26:44,440 --> 00:26:45,560
Speaker 2: for them to cool off enough.

520
00:26:46,240 --> 00:26:48,560
Speaker 1: Yeah, that's a garbage food that I wasn't allowed to

521
00:26:48,600 --> 00:26:50,840
Speaker 1: have much and we don't have at our house. But

522
00:26:51,080 --> 00:26:56,600
Speaker 1: at Ruby's pool party this year, I just needed something

523
00:26:56,600 --> 00:26:58,600
Speaker 1: easy to put in the oven to make for a

524
00:26:58,600 --> 00:27:01,359
Speaker 1: bunch of kids. Yeah, and I got freaking pizza rolls.

525
00:27:01,480 --> 00:27:02,080
Speaker 2: What do you think?

526
00:27:03,359 --> 00:27:04,920
Speaker 1: They're not great? But the kids loved them.

527
00:27:05,200 --> 00:27:07,199
Speaker 2: Oh, I haven't had one in a while. I'll have

528
00:27:07,240 --> 00:27:09,400
Speaker 2: to go back and revisit or else maybe I'll just.

529
00:27:09,520 --> 00:27:13,800
Speaker 1: Not You have a more sophisticated balant. Now I would

530
00:27:14,200 --> 00:27:16,199
Speaker 1: just lean on nostalgia and what a great memory you have.

531
00:27:16,320 --> 00:27:17,359
Speaker 2: Okay, thank you for that.

532
00:27:18,920 --> 00:27:20,239
Speaker 1: I don't think we need to go all through all

533
00:27:20,240 --> 00:27:22,439
Speaker 1: these other things. I mean, they made pop tart bites,

534
00:27:23,000 --> 00:27:26,399
Speaker 1: little crisps, and all sorts of little side products that

535
00:27:26,520 --> 00:27:29,119
Speaker 1: kind of came and went. Like all products do, they

536
00:27:29,160 --> 00:27:31,480
Speaker 1: try to spin things off and it usually doesn't work out.

537
00:27:31,560 --> 00:27:34,240
Speaker 2: No, don't forget pop tart cereal that kind of made

538
00:27:34,280 --> 00:27:35,359
Speaker 2: a splash for a minute.

539
00:27:36,080 --> 00:27:38,600
Speaker 1: I didn't try that. I hadn't heard of that. Did

540
00:27:38,600 --> 00:27:39,080
Speaker 1: you have that?

541
00:27:39,200 --> 00:27:42,240
Speaker 2: What's weird is I remember eating it as a younger person,

542
00:27:42,880 --> 00:27:45,680
Speaker 2: but apparently it came out in twenty eighteen, So either

543
00:27:45,800 --> 00:27:48,240
Speaker 2: I made up the idea that I ate it, or

544
00:27:48,359 --> 00:27:51,800
Speaker 2: I was way older than I remember when I ate it.

545
00:27:51,800 --> 00:27:54,119
Speaker 1: It was just like seven years yeah, exactly when you

546
00:27:54,119 --> 00:27:54,920
Speaker 1: were a child. Right.

547
00:27:55,760 --> 00:27:59,280
Speaker 2: So essentially, what pop Starts finally did was it's like

548
00:27:59,320 --> 00:28:01,520
Speaker 2: what we did, Like, we tried a TV show, we

549
00:28:01,600 --> 00:28:05,280
Speaker 2: tried serious XM, we tried going on other people's shows

550
00:28:05,840 --> 00:28:08,119
Speaker 2: and everyone's like, we just want to hear you podcast.

551
00:28:08,359 --> 00:28:12,040
Speaker 2: That's essentially what pop Tarts did. They finally just put

552
00:28:12,080 --> 00:28:15,240
Speaker 2: it all in to mostly just making pop tarts and

553
00:28:15,320 --> 00:28:17,159
Speaker 2: new interesting flavors.

554
00:28:17,880 --> 00:28:19,800
Speaker 1: Yeah, well it helped that no one called us after

555
00:28:19,840 --> 00:28:23,199
Speaker 1: a while, right when the opportunities tried up.

556
00:28:23,280 --> 00:28:25,720
Speaker 2: You know, I took it as you know, we just

557
00:28:25,800 --> 00:28:26,879
Speaker 2: want to hear you podcast.

558
00:28:27,119 --> 00:28:30,919
Speaker 1: Now I'm with you marketing wise, you know, we did

559
00:28:30,960 --> 00:28:34,760
Speaker 1: an episode recently on Saturday Morning Cartoons and a lot

560
00:28:34,760 --> 00:28:37,840
Speaker 1: of it to some listeners disappointment, as it turns out,

561
00:28:38,520 --> 00:28:42,880
Speaker 1: was about marketing to children like sugar cereals and things

562
00:28:42,920 --> 00:28:45,480
Speaker 1: like that during Saturday Morning cartoons and pop tarts. Was

563
00:28:46,560 --> 00:28:48,040
Speaker 1: I mean, definitely one of the I was about to

564
00:28:48,040 --> 00:28:50,200
Speaker 1: say worst offenders or but maybe I should just say

565
00:28:50,200 --> 00:28:53,360
Speaker 1: one of the best at it, because eight ran tons

566
00:28:53,360 --> 00:28:56,280
Speaker 1: and tons of commercials saying like put them in the

567
00:28:56,360 --> 00:28:59,480
Speaker 1: lunch box, eat them for breakfast, have them as a snack,

568
00:28:59,720 --> 00:29:02,480
Speaker 1: Like really, you can serve him warm, you can have

569
00:29:02,560 --> 00:29:04,400
Speaker 1: them in between meals. You can eat him right out

570
00:29:04,400 --> 00:29:04,920
Speaker 1: of the foil.

571
00:29:06,760 --> 00:29:08,320
Speaker 2: Yeah, we'll get to that in a second.

572
00:29:08,680 --> 00:29:09,920
Speaker 1: What right up? Right out of the foil?

573
00:29:10,080 --> 00:29:11,840
Speaker 2: Yeah, you do you do that?

574
00:29:12,720 --> 00:29:14,840
Speaker 1: I have only done that in a pinch. I used

575
00:29:14,840 --> 00:29:17,000
Speaker 1: to throw these in the backpack for camping trips when

576
00:29:17,040 --> 00:29:19,320
Speaker 1: I was young, before they had a ton of like

577
00:29:19,960 --> 00:29:22,520
Speaker 1: granola bars and stuff. Sure, like now there's so much

578
00:29:22,520 --> 00:29:24,040
Speaker 1: of that, But back then, I'll just throw some pop

579
00:29:24,120 --> 00:29:25,960
Speaker 1: Tarts in the backpack and I would eat him out

580
00:29:25,960 --> 00:29:27,680
Speaker 1: of the package. But it's not great.

581
00:29:27,760 --> 00:29:29,640
Speaker 2: It can be done, but no, it's not great.

582
00:29:30,360 --> 00:29:32,960
Speaker 1: Which what I do then is is I tear off

583
00:29:33,000 --> 00:29:35,240
Speaker 1: the edges, so I just have the frosted center.

584
00:29:35,400 --> 00:29:38,920
Speaker 2: Oh yeah, and you leave the edges to nature. That's right,

585
00:29:38,960 --> 00:29:43,440
Speaker 2: So the wolf's drunking you, Yeah, exactly. They did come

586
00:29:43,520 --> 00:29:47,160
Speaker 2: up with a mascot for a very short time, which

587
00:29:47,200 --> 00:29:49,440
Speaker 2: is weird because this is exactly the kind of brand

588
00:29:49,440 --> 00:29:52,800
Speaker 2: that would have a mascot, right, Yeah, But they ditched

589
00:29:52,840 --> 00:29:56,120
Speaker 2: Milton the Toaster pretty quickly when they debuted him in

590
00:29:56,200 --> 00:29:59,960
Speaker 2: nineteen seventy one, but they continued on, like you said, advertise,

591
00:30:00,400 --> 00:30:03,719
Speaker 2: like any time you watched Saturday morning cartoons, they were

592
00:30:03,760 --> 00:30:06,720
Speaker 2: on after school cartoons, they were on. Like if you

593
00:30:06,760 --> 00:30:09,320
Speaker 2: were a kid watching TV, you probably saw a pop

594
00:30:09,320 --> 00:30:10,040
Speaker 2: Tart commercial.

595
00:30:10,800 --> 00:30:13,080
Speaker 1: Yeah. I looked up Milton the Toaster and I remember

596
00:30:13,120 --> 00:30:15,680
Speaker 1: Milton the Toaster. So I don't know if it was

597
00:30:15,720 --> 00:30:19,200
Speaker 1: reruns or what, but I remember seeing Milton firmly in

598
00:30:19,240 --> 00:30:23,000
Speaker 1: my brain. I think these days. They adopted a slogan

599
00:30:23,040 --> 00:30:26,440
Speaker 1: called crazy Good Yeah, and they've been running since sort

600
00:30:26,440 --> 00:30:28,800
Speaker 1: of like two thousand and four, all kinds of ads

601
00:30:30,520 --> 00:30:33,480
Speaker 1: under the crazy Good banner, and I think they ran

602
00:30:33,560 --> 00:30:36,120
Speaker 1: run from two thousand and four to two thousand and eight.

603
00:30:36,800 --> 00:30:41,600
Speaker 1: That supposedly increased pop tart eating in ten to twelve

604
00:30:41,640 --> 00:30:44,920
Speaker 1: year olds by twenty eight percent in two thousand and five,

605
00:30:46,000 --> 00:30:48,560
Speaker 1: which is a pretty big uptick for kids in pop

606
00:30:48,600 --> 00:30:49,280
Speaker 1: tart sure.

607
00:30:51,840 --> 00:30:54,959
Speaker 2: Speaking of their ads though, I don't remember Milton at all,

608
00:30:55,000 --> 00:30:57,440
Speaker 2: but I do remember this one that I cannot find

609
00:30:57,480 --> 00:31:00,000
Speaker 2: on the internet, but it goes pop pop pop pop,

610
00:31:00,120 --> 00:31:03,840
Speaker 2: my feet can't stop pop pop pop pop, Kellogg's pop Tarts.

611
00:31:05,240 --> 00:31:06,240
Speaker 1: I don't remember that one.

612
00:31:06,320 --> 00:31:09,720
Speaker 2: There was also well I made that up too when

613
00:31:09,720 --> 00:31:13,720
Speaker 2: I was eating pop tarts Cereal in twenty eighteen. There

614
00:31:13,800 --> 00:31:17,480
Speaker 2: was also a campaign called so Hot They're Cool and

615
00:31:17,520 --> 00:31:20,360
Speaker 2: another one called Snakula, So if you're a millennial or

616
00:31:20,360 --> 00:31:23,160
Speaker 2: gen xer like that pretty much covers you. And then

617
00:31:23,200 --> 00:31:27,120
Speaker 2: it seems like gen Z was getting the Crazy Good campaign,

618
00:31:27,200 --> 00:31:29,880
Speaker 2: which is so okay, but it's like these crudely drawn

619
00:31:29,960 --> 00:31:32,920
Speaker 2: pop tarts and they like kill each other to eat one.

620
00:31:32,960 --> 00:31:35,360
Speaker 2: Another kind of thing. It's just weird and bizarre and

621
00:31:35,400 --> 00:31:37,240
Speaker 2: off the wall interesting.

622
00:31:37,680 --> 00:31:41,360
Speaker 1: Well, they took over the Citrus Bowl, the college football

623
00:31:41,360 --> 00:31:44,400
Speaker 1: game played in Orlando a couple of years ago. It's

624
00:31:44,440 --> 00:31:47,160
Speaker 1: now the pop Tarts Bowl, and I think it'll.

625
00:31:46,920 --> 00:31:48,840
Speaker 2: Be in its third year on the next one.

626
00:31:49,920 --> 00:31:52,360
Speaker 1: And they have, you know, these interesting tie ins where

627
00:31:52,400 --> 00:31:55,040
Speaker 1: they have three different mascots and the MVP of the

628
00:31:55,080 --> 00:32:00,840
Speaker 1: game picks the mascot, so you know, they're tying and

629
00:32:00,840 --> 00:32:02,360
Speaker 1: stuff like that. They say it's kind of fun. I

630
00:32:02,360 --> 00:32:06,760
Speaker 1: think they they like to tout they're just sort of

631
00:32:06,760 --> 00:32:08,840
Speaker 1: out of the box thinking as far as marketing goes.

632
00:32:09,840 --> 00:32:12,440
Speaker 1: And we should also say they spun that pop Tarts

633
00:32:12,440 --> 00:32:14,840
Speaker 1: off from kew Loog into its own company. A lot

634
00:32:14,840 --> 00:32:17,480
Speaker 1: of times food brands will do that. So pop Tarts,

635
00:32:17,480 --> 00:32:19,960
Speaker 1: along with a few other things, was spun out into

636
00:32:20,160 --> 00:32:23,840
Speaker 1: a company that sounds straight out of the movie Gatica.

637
00:32:23,880 --> 00:32:26,120
Speaker 1: It's called kell Nova.

638
00:32:26,320 --> 00:32:29,360
Speaker 2: It is kind of unsettling for some reason. But that

639
00:32:29,720 --> 00:32:32,400
Speaker 2: pop Tart's bowl, the MVP doesn't just pick the maskcot,

640
00:32:32,520 --> 00:32:36,400
Speaker 2: he picks the mascot to kill and eat, and they

641
00:32:36,440 --> 00:32:39,320
Speaker 2: have like a giant pop Tart that's I think seventy

642
00:32:39,360 --> 00:32:42,560
Speaker 2: three times the size of a regular pop tart, and

643
00:32:42,760 --> 00:32:45,560
Speaker 2: for a little while they sold it for sixty dollars.

644
00:32:45,560 --> 00:32:47,880
Speaker 2: They called it the party pastry, just a gent.

645
00:32:48,160 --> 00:32:49,160
Speaker 1: It's a really good price.

646
00:32:49,400 --> 00:32:51,880
Speaker 2: I thought so too. It seems like a real value.

647
00:32:52,800 --> 00:32:54,400
Speaker 1: I mean, I saw this a picture of this thing

648
00:32:54,400 --> 00:32:58,280
Speaker 1: on a kitchen table, and that's cheaper than a decent

649
00:32:58,360 --> 00:32:59,000
Speaker 1: birthday cake.

650
00:32:59,400 --> 00:33:03,360
Speaker 2: Yeah. I mean, let's say you have eight pack of

651
00:33:03,560 --> 00:33:04,280
Speaker 2: pop tarts.

652
00:33:05,080 --> 00:33:07,240
Speaker 1: Well, they're sold in sixes though, right, I think they're.

653
00:33:07,120 --> 00:33:10,040
Speaker 2: Sold six, eight, fourteen, a million. There's like a bunch

654
00:33:10,040 --> 00:33:12,640
Speaker 2: of different ones, twenty four, I'm pretty sure. But I

655
00:33:12,720 --> 00:33:15,040
Speaker 2: will tell you seventy three times the size of a

656
00:33:15,120 --> 00:33:18,640
Speaker 2: regular pop tart does not translate to sixty dollars. No,

657
00:33:19,040 --> 00:33:21,320
Speaker 2: So it is a really great value. You can't find

658
00:33:21,320 --> 00:33:25,640
Speaker 2: it anymore though, unfortunately. Sorry. If you're a thrifty type

659
00:33:25,640 --> 00:33:28,160
Speaker 2: and you buy one big party pastry and cut them

660
00:33:28,160 --> 00:33:31,560
Speaker 2: into individual pop tart size shapes and then pack them

661
00:33:31,560 --> 00:33:33,880
Speaker 2: away in the freezer, you can't do that anymore.

662
00:33:34,440 --> 00:33:36,280
Speaker 1: Oh, I bet that centerpiece is so good.

663
00:33:37,320 --> 00:33:38,520
Speaker 2: Yeah, I'll bet it is too.

664
00:33:39,560 --> 00:33:40,640
Speaker 1: Have we taken a second break?

665
00:33:40,680 --> 00:33:43,200
Speaker 2: I don't think so, man, I think we should now, all.

666
00:33:43,200 --> 00:33:45,880
Speaker 1: Right, we'll take a second break and talk about everybody's

667
00:33:45,920 --> 00:33:47,760
Speaker 1: favorite topic, helping safety. Right after this.

668
00:33:54,840 --> 00:34:24,800
Speaker 3: Stop learn and stuff with Joshua job stuff.

669
00:34:24,800 --> 00:34:31,600
Speaker 1: You shine up, all right. So we kind of made

670
00:34:31,600 --> 00:34:34,760
Speaker 1: a joke earlier about the frosting sliding off and burning

671
00:34:34,760 --> 00:34:38,480
Speaker 1: your kitchen down. I didn't find where it had ever

672
00:34:38,520 --> 00:34:40,759
Speaker 1: burnt a house down. But over the decades, there have

673
00:34:40,880 --> 00:34:44,000
Speaker 1: been a lot of reports about pop tart fires. In

674
00:34:44,080 --> 00:34:45,960
Speaker 1: nineteen ninety three, it came a little more to the

675
00:34:46,000 --> 00:34:51,880
Speaker 1: forefront of pop culture when syndicated humor columnists Dave Barry

676
00:34:52,760 --> 00:34:56,400
Speaker 1: wrote about a report from Dover, Ohio, where there was

677
00:34:56,480 --> 00:34:59,360
Speaker 1: a pop tart fire and the toaster, and you know,

678
00:34:59,440 --> 00:35:02,200
Speaker 1: it was legit. I think they found the fire department

679
00:35:02,239 --> 00:35:04,359
Speaker 1: did test and they found that if you just lead

680
00:35:04,400 --> 00:35:07,120
Speaker 1: that thing in there, your toaster can shoot flames three

681
00:35:07,160 --> 00:35:11,400
Speaker 1: feet high. And supposedly Dave Barry recreated this outdoors as

682
00:35:11,440 --> 00:35:12,560
Speaker 1: part of his humor column.

683
00:35:12,680 --> 00:35:16,399
Speaker 2: I saw a website called Flamingtoasters dot com. They did

684
00:35:16,440 --> 00:35:20,080
Speaker 2: this experiment too. They put two in a toaster, and

685
00:35:20,120 --> 00:35:23,359
Speaker 2: you need a malfunctioning toaster that never pops up right

686
00:35:23,400 --> 00:35:25,880
Speaker 2: so that they continue to heat up because They're designed

687
00:35:25,880 --> 00:35:28,760
Speaker 2: to make it through like a good long toaster cycle

688
00:35:28,800 --> 00:35:32,360
Speaker 2: without catching fire. But if the toaster cycle never ends,

689
00:35:32,800 --> 00:35:35,759
Speaker 2: the pop starts in big trouble. They got eighteen inch

690
00:35:35,880 --> 00:35:39,280
Speaker 2: high flames in four minutes forty two seconds of toasting.

691
00:35:39,760 --> 00:35:43,120
Speaker 2: But roundly round the internet, I've seen these flames. These

692
00:35:43,160 --> 00:35:46,480
Speaker 2: aren't you like campfire flames. I've seen them described as

693
00:35:46,480 --> 00:35:50,400
Speaker 2: like blow torch like. So there's like flinterstoring out of

694
00:35:50,440 --> 00:35:54,839
Speaker 2: your toaster. And apparently the reason why is because of

695
00:35:55,000 --> 00:35:59,160
Speaker 2: all of the high fruit toast corn syrup inside the filling,

696
00:36:00,040 --> 00:36:03,320
Speaker 2: it heats up too much, kaboom, and it catches fire.

697
00:36:04,560 --> 00:36:07,480
Speaker 1: Yeah, and I think those I mean, it's unique. It's

698
00:36:07,520 --> 00:36:09,480
Speaker 1: not like toast will do that because that filling a

699
00:36:09,640 --> 00:36:12,680
Speaker 1: with the high fruit toast corn syrup, but b that

700
00:36:12,719 --> 00:36:15,200
Speaker 1: filling packed in that pastry just retains a lot of

701
00:36:15,239 --> 00:36:18,279
Speaker 1: heat and it just, yeah, it's a pretty volatile can

702
00:36:18,320 --> 00:36:21,080
Speaker 1: be a pretty volatile situation, I think. The Philly Inquirer

703
00:36:21,120 --> 00:36:24,840
Speaker 1: in two thousand and one reported that the US Customer

704
00:36:24,880 --> 00:36:28,960
Speaker 1: Product Safety Commission had seventeen reports of pop tart fires

705
00:36:29,480 --> 00:36:31,960
Speaker 1: and eventually, of course, it would be a lawsuit. In

706
00:36:32,080 --> 00:36:37,240
Speaker 1: nineteen ninety five, pop Tarts settled. The planet's attorney apparently

707
00:36:37,280 --> 00:36:39,480
Speaker 1: threatened I don't know if it was Ingest or not

708
00:36:39,560 --> 00:36:42,279
Speaker 1: to call in Dave Berry to go to trial, and

709
00:36:42,360 --> 00:36:45,520
Speaker 1: pop Tart said, we'll give you two grand and they

710
00:36:45,520 --> 00:36:49,520
Speaker 1: said twenty five hundred, and Poptart said twenty four hundred,

711
00:36:49,560 --> 00:36:53,520
Speaker 1: and they said deal, deal, twenty four hundred.

712
00:36:53,239 --> 00:36:56,920
Speaker 2: Bucks, right, I guess, and then the turning took like

713
00:36:57,040 --> 00:36:58,040
Speaker 2: two thousand of that.

714
00:36:58,760 --> 00:36:59,400
Speaker 1: Yeah. Probably.

715
00:36:59,800 --> 00:37:03,000
Speaker 2: So one of the things that pop Tarts also gets,

716
00:37:04,000 --> 00:37:07,120
Speaker 2: I guess bounced around for is because they're just not

717
00:37:07,239 --> 00:37:10,600
Speaker 2: healthy in any way, shape or form. So unhealthy that

718
00:37:10,640 --> 00:37:14,200
Speaker 2: there was another it wasn't a lawsuit, but they got

719
00:37:14,280 --> 00:37:19,400
Speaker 2: pressure from this children's advertising review unit to remove the

720
00:37:19,440 --> 00:37:23,160
Speaker 2: phrase made with real fruit from its packaging because the

721
00:37:23,200 --> 00:37:25,719
Speaker 2: amount of fruit in it is so paltry that they

722
00:37:25,800 --> 00:37:29,080
Speaker 2: don't even have the right to say that on their

723
00:37:29,120 --> 00:37:33,800
Speaker 2: box anymore. And the reason why is because so serving

724
00:37:33,840 --> 00:37:37,560
Speaker 2: sizes too of say frosted strawberry pop Tarts three hundred

725
00:37:37,560 --> 00:37:41,120
Speaker 2: and seventy calories, thirty one grams of sugar, eight grams

726
00:37:41,160 --> 00:37:44,640
Speaker 2: of fat. But here's the healthy part, one gram of

727
00:37:44,680 --> 00:37:48,120
Speaker 2: fiber and four grams of protein, which can only be

728
00:37:48,160 --> 00:37:49,480
Speaker 2: explained as accidental.

729
00:37:50,640 --> 00:37:54,960
Speaker 1: Yeah, byproduct. I wonder if on the nutritional thing it

730
00:37:55,040 --> 00:37:56,920
Speaker 1: also accounts for added butter.

731
00:37:58,360 --> 00:38:01,239
Speaker 2: Right, with butter a million calories?

732
00:38:02,040 --> 00:38:05,520
Speaker 1: Yeah, you mentioned the fruit content. I think in twenty

733
00:38:05,600 --> 00:38:08,319
Speaker 1: twenty one there were four plaintiffs at file the five

734
00:38:08,320 --> 00:38:11,319
Speaker 1: million dollar class action suit that said, hey, this is

735
00:38:11,360 --> 00:38:14,239
Speaker 1: false advertising. You got pictures of strawberries on this thing

736
00:38:14,880 --> 00:38:18,680
Speaker 1: on the box, and you mentioned there wasn't much actual

737
00:38:18,680 --> 00:38:21,719
Speaker 1: fruit in there. There was a quantification of that. The

738
00:38:21,760 --> 00:38:26,879
Speaker 1: whole grain frosted strawberry pop tart contains less than two

739
00:38:26,920 --> 00:38:31,040
Speaker 1: percent each of dried pear, apple, and strawberry, and the

740
00:38:31,080 --> 00:38:34,600
Speaker 1: strawberry pop tart is the strawberry is the third of

741
00:38:34,640 --> 00:38:37,480
Speaker 1: those fruits, which you know they're listened in order how

742
00:38:37,560 --> 00:38:39,759
Speaker 1: much they have. So there's more pear and apple in

743
00:38:39,800 --> 00:38:41,400
Speaker 1: a strawberry pop tart than strawberry.

744
00:38:41,440 --> 00:38:45,319
Speaker 2: Right, So they're not healthy now, which so you can

745
00:38:45,360 --> 00:38:48,440
Speaker 2: imagine my surprise when I was looking for articles about

746
00:38:48,440 --> 00:38:51,640
Speaker 2: the health or the health impact or how unhealthy pop

747
00:38:51,680 --> 00:38:55,399
Speaker 2: tarts are that I found an article titled can pop

748
00:38:55,440 --> 00:38:59,839
Speaker 2: tarts really help with weight loss? I was like, are

749
00:38:59,880 --> 00:39:03,080
Speaker 2: you kidding me? And if you read the article six

750
00:39:03,120 --> 00:39:05,799
Speaker 2: paragraphs in they're like, no, absolutely not, I can't help

751
00:39:05,840 --> 00:39:10,359
Speaker 2: with weight loss at all. But it kind of underscores

752
00:39:10,400 --> 00:39:12,359
Speaker 2: this trend that I've noticed just in the last couple

753
00:39:12,400 --> 00:39:17,160
Speaker 2: of months, chuck of just a slew of long tail,

754
00:39:17,840 --> 00:39:22,720
Speaker 2: which means like really really specific articles clearly written by AI,

755
00:39:23,840 --> 00:39:26,360
Speaker 2: and they're all the same. They'll be like a short introduction,

756
00:39:26,480 --> 00:39:28,919
Speaker 2: then there'll be the table of contents, and then they'll

757
00:39:28,920 --> 00:39:31,720
Speaker 2: go section, section, section, and all sections are like basically

758
00:39:31,800 --> 00:39:36,600
Speaker 2: one paragraph. They're totally convoluted. The sections will repeat themselves,

759
00:39:36,840 --> 00:39:41,960
Speaker 2: they're often giving contradictory information. It's just crap. And it's

760
00:39:42,080 --> 00:39:45,560
Speaker 2: essentially the dead Internet theory finally come to pass, where

761
00:39:45,560 --> 00:39:49,520
Speaker 2: it's just AI writing articles for other AI to be

762
00:39:49,600 --> 00:39:52,279
Speaker 2: trained on, and we humans have just been pushed to

763
00:39:52,320 --> 00:39:56,239
Speaker 2: the side and given articles with the clickbaity titles. Can

764
00:39:56,280 --> 00:39:58,399
Speaker 2: pop tarts really help with weight loss?

765
00:39:58,800 --> 00:40:02,239
Speaker 1: Dimly? But a book by accident off Amazon? There was

766
00:40:02,239 --> 00:40:03,920
Speaker 1: a pottery book and she got it and she was like,

767
00:40:03,960 --> 00:40:07,280
Speaker 1: wait a minute, He's like this isn't a real person,

768
00:40:07,320 --> 00:40:09,200
Speaker 1: and she tried to look up the author didn't exist.

769
00:40:09,239 --> 00:40:09,479
Speaker 2: Wow.

770
00:40:10,600 --> 00:40:13,920
Speaker 1: Yeah. Obviously returned it and was not too happy.

771
00:40:13,920 --> 00:40:16,319
Speaker 2: But A I was like man, I thought that was

772
00:40:16,320 --> 00:40:17,000
Speaker 2: a sale.

773
00:40:18,280 --> 00:40:20,400
Speaker 1: I do want to circle back though, to that lawsuit,

774
00:40:20,719 --> 00:40:25,360
Speaker 1: the class action lawsuit. The judge, eventually, a federal judge

775
00:40:25,360 --> 00:40:28,320
Speaker 1: dismissed it and said no reasonable consumer would see the

776
00:40:28,440 --> 00:40:31,200
Speaker 1: entire product label reading the words frosted strawberry pop darts

777
00:40:31,200 --> 00:40:34,720
Speaker 1: next to a picture of a toaster pastry coated in frosting,

778
00:40:35,200 --> 00:40:37,960
Speaker 1: and reasonably expect that fresh strawberries would be the sole

779
00:40:38,120 --> 00:40:41,680
Speaker 1: ingredient in the product. In other words, everyone knows what

780
00:40:41,719 --> 00:40:44,520
Speaker 1: a pop tarted dummy go home exactly. You don't need

781
00:40:44,560 --> 00:40:45,320
Speaker 1: it because it's healthy.

782
00:40:45,960 --> 00:40:48,160
Speaker 2: I had forgotten that you hadn't wrapped that story ups.

783
00:40:49,160 --> 00:40:49,879
Speaker 1: That's right, quite a.

784
00:40:49,800 --> 00:40:51,120
Speaker 2: Boon diatle in the middle there.

785
00:40:52,120 --> 00:40:55,480
Speaker 1: So because of the you know, food dyes and things

786
00:40:55,480 --> 00:40:57,120
Speaker 1: like that, you're not going to get like a regular

787
00:40:57,120 --> 00:41:00,400
Speaker 1: American pop tart in other countries. A lot of countries

788
00:41:00,400 --> 00:41:03,360
Speaker 1: in Europe don't even have pop tarts at all, but

789
00:41:03,440 --> 00:41:06,000
Speaker 1: they do have different versions that are a little better probably,

790
00:41:06,360 --> 00:41:09,399
Speaker 1: And I know the UK doesn't have high fruitose corn

791
00:41:09,400 --> 00:41:14,440
Speaker 1: syrup in their frosted strawberry sensation pop tart or red forty,

792
00:41:14,640 --> 00:41:18,880
Speaker 1: yellow six and blue one dyes. They instead use paprika,

793
00:41:19,400 --> 00:41:23,840
Speaker 1: beat root and extract from the annato tree to color.

794
00:41:23,880 --> 00:41:26,160
Speaker 2: They're pop darts, yeah, which is an orange ready color

795
00:41:26,200 --> 00:41:26,640
Speaker 2: I've read.

796
00:41:27,280 --> 00:41:29,400
Speaker 1: Yeah, I wonder how that affects the flavor paprika.

797
00:41:29,520 --> 00:41:32,040
Speaker 2: But it's also I mean, like when you hear about this,

798
00:41:32,200 --> 00:41:35,080
Speaker 2: like the EU or the UK having these standards that

799
00:41:35,120 --> 00:41:39,319
Speaker 2: are just that makes American standard substandard as far as

800
00:41:39,320 --> 00:41:42,879
Speaker 2: health goes. It's just so frustrating that nobody's looking out

801
00:41:42,960 --> 00:41:45,839
Speaker 2: for American consumers like they do in the EU and UK.

802
00:41:46,000 --> 00:41:49,600
Speaker 2: You know, yeah, like use beat root, jerk.

803
00:41:51,360 --> 00:41:57,200
Speaker 1: Agree. Should we go through a couple of these cultural touchstones. Yeah,

804
00:41:57,239 --> 00:42:01,959
Speaker 1: I'll mention the movie, the Netflix movie You're Unfrosted, which

805
00:42:02,080 --> 00:42:04,200
Speaker 1: was at least directed and starred. I don't know if

806
00:42:04,239 --> 00:42:05,719
Speaker 1: Jerry Seinfeld helped write it.

807
00:42:05,800 --> 00:42:07,799
Speaker 2: Yes he did, and conceive it too.

808
00:42:08,440 --> 00:42:11,080
Speaker 1: Yeah, it was It was a bad so bad it

809
00:42:11,239 --> 00:42:12,440
Speaker 1: was a bad movie.

810
00:42:12,800 --> 00:42:14,800
Speaker 2: It was so boring.

811
00:42:16,000 --> 00:42:17,600
Speaker 1: I didn't watch it. I watched a little bit of

812
00:42:17,640 --> 00:42:21,240
Speaker 1: it and realized that it was flaming garbage.

813
00:42:21,280 --> 00:42:23,040
Speaker 2: Exactly the same for me. I think I made it

814
00:42:23,040 --> 00:42:23,680
Speaker 2: ten minutes in.

815
00:42:24,400 --> 00:42:26,400
Speaker 1: Yeah, it's really bad. It got a couple of razzies.

816
00:42:27,560 --> 00:42:29,759
Speaker 1: Amy Schumer was in it, like really quality people. It's

817
00:42:29,800 --> 00:42:30,840
Speaker 1: just it was just a bad movie.

818
00:42:30,840 --> 00:42:34,480
Speaker 2: Sometimes it happens, yeah, and it did happen with that one.

819
00:42:35,040 --> 00:42:35,439
Speaker 1: What else?

820
00:42:35,719 --> 00:42:37,560
Speaker 2: You can make your own pop tarts at home. I've

821
00:42:37,600 --> 00:42:40,480
Speaker 2: actually done this. I made an apple cinnamon giant pop tart.

822
00:42:41,040 --> 00:42:44,120
Speaker 2: M it turned out okay. I think the trick is

823
00:42:44,200 --> 00:42:48,360
Speaker 2: the crust always seems too high falutin, so you're not

824
00:42:48,400 --> 00:42:50,479
Speaker 2: really recreating the pop tart very well.

825
00:42:50,600 --> 00:42:52,560
Speaker 1: No, yeah, but that's kind of the like I had

826
00:42:52,600 --> 00:42:54,960
Speaker 1: one in a fancy restaurant once. They had it on

827
00:42:55,000 --> 00:42:56,840
Speaker 1: the dessert. They called it their pop tart, and it

828
00:42:56,880 --> 00:42:58,680
Speaker 1: was It was astounding, but it wasn't.

829
00:42:58,560 --> 00:43:01,560
Speaker 2: A pop exactly. It has to have a certain.

830
00:43:02,000 --> 00:43:04,320
Speaker 1: Yeah, trashy quality exactly.

831
00:43:05,040 --> 00:43:07,120
Speaker 2: It does, and it's missing that when you make it

832
00:43:07,160 --> 00:43:07,600
Speaker 2: at home.

833
00:43:08,960 --> 00:43:12,160
Speaker 1: In twenty twenty one, when we were bombing Afghanistan, we

834
00:43:12,200 --> 00:43:17,279
Speaker 1: started dropping food, including pop tarts that the military, the

835
00:43:17,360 --> 00:43:20,840
Speaker 1: US military said was supposed to be an icebreaker for

836
00:43:20,880 --> 00:43:25,319
Speaker 1: those people, for the Afcan people, And then they also

837
00:43:25,400 --> 00:43:28,440
Speaker 1: got criticized because they're like, hey, we're dropping food for

838
00:43:28,480 --> 00:43:31,479
Speaker 1: these people to subsist on. Let's not drop garbage food

839
00:43:31,480 --> 00:43:32,759
Speaker 1: as an icebreaker.

840
00:43:32,600 --> 00:43:35,520
Speaker 2: Right, They're like, can't pop tarts really help with weight loss?

841
00:43:37,680 --> 00:43:41,759
Speaker 2: They've also made several appearances on the Simpsons, most famously

842
00:43:42,320 --> 00:43:45,239
Speaker 2: when Homer's trying to gain weight so he can get

843
00:43:45,360 --> 00:43:48,839
Speaker 2: on disability and not have to work. I remember that

844
00:43:48,920 --> 00:43:52,040
Speaker 2: he has he consults with doctor Nick, who tells him

845
00:43:52,040 --> 00:43:53,480
Speaker 2: how to gain weight. In One of the things he

846
00:43:53,520 --> 00:43:56,520
Speaker 2: says is instead of using bread, make a sandwich with

847
00:43:56,560 --> 00:43:57,799
Speaker 2: two pop tarts.

848
00:44:00,719 --> 00:44:02,560
Speaker 1: I bet that's so good, like a PV and J

849
00:44:02,719 --> 00:44:03,720
Speaker 1: between two pop darts.

850
00:44:03,800 --> 00:44:05,520
Speaker 2: Oh yeah, I could say that. Well, there's PB and

851
00:44:05,600 --> 00:44:07,239
Speaker 2: J pop tarts, or there used to be, and those

852
00:44:07,280 --> 00:44:08,080
Speaker 2: were pretty good.

853
00:44:09,160 --> 00:44:11,719
Speaker 1: Yeah. I mean they've had lots of wacky flavors. I know,

854
00:44:11,760 --> 00:44:13,799
Speaker 1: you looked up a bunch of those. Any of them

855
00:44:13,800 --> 00:44:14,279
Speaker 1: stand out?

856
00:44:14,880 --> 00:44:16,360
Speaker 2: Oh god, I don't have it in front of me.

857
00:44:17,280 --> 00:44:21,560
Speaker 2: There there were a few that the ones that stand

858
00:44:21,600 --> 00:44:24,040
Speaker 2: out to me, I wouldn't like, Like they have a

859
00:44:24,040 --> 00:44:27,400
Speaker 2: whole ice cream shop like sub brand where it's like

860
00:44:27,560 --> 00:44:30,760
Speaker 2: chocolate vanilla milkshake or something like that. Oh, it doesn't

861
00:44:30,760 --> 00:44:34,640
Speaker 2: sound very good. No, there's like a co branded orange

862
00:44:34,680 --> 00:44:38,360
Speaker 2: crush one the NW Roopier. There are a couple that

863
00:44:38,400 --> 00:44:41,200
Speaker 2: I've tried that sounded good. I didn't really like like

864
00:44:41,239 --> 00:44:43,520
Speaker 2: sugar cookie, which is a seasonal one in the winter,

865
00:44:44,280 --> 00:44:45,600
Speaker 2: it wasn't as good as you'd think.

866
00:44:46,360 --> 00:44:47,120
Speaker 1: What was the filling.

867
00:44:47,640 --> 00:44:53,360
Speaker 2: It was like a chemically sugar cookie pasty dough.

868
00:44:53,760 --> 00:44:54,960
Speaker 1: Okay, it just.

869
00:44:54,920 --> 00:44:56,759
Speaker 2: Should have been better than it was. But there's a

870
00:44:56,800 --> 00:44:59,239
Speaker 2: gingerbread one I haven't tried, and I would like to

871
00:44:59,280 --> 00:45:02,200
Speaker 2: try that one. But I think ultimately for me, you

872
00:45:02,360 --> 00:45:05,440
Speaker 2: just go back to like some of the originals, they're

873
00:45:05,600 --> 00:45:09,160
Speaker 2: just time tested and they're so so good, like cherry

874
00:45:09,239 --> 00:45:12,560
Speaker 2: or blueberry or strawberry or of course brown sugar cinnamon.

875
00:45:13,280 --> 00:45:16,160
Speaker 1: Agreed, it just hit me they should partner up with

876
00:45:16,560 --> 00:45:19,719
Speaker 1: bisc cough because they make that biscof butter. I bet

877
00:45:19,719 --> 00:45:20,719
Speaker 1: that would be pretty good.

878
00:45:20,960 --> 00:45:22,400
Speaker 2: I'm really surprised they haven't.

879
00:45:23,960 --> 00:45:26,560
Speaker 1: And a couple of these we have some stats at

880
00:45:26,560 --> 00:45:28,200
Speaker 1: the end, and a couple of these stood out to me.

881
00:45:30,000 --> 00:45:33,040
Speaker 1: I think that was a twenty twenty four household panel survey.

882
00:45:34,719 --> 00:45:37,440
Speaker 1: The ones that stand out to me are the reasons

883
00:45:37,480 --> 00:45:41,799
Speaker 1: for people buying pop tarts here these days. Fifty six

884
00:45:41,840 --> 00:45:46,440
Speaker 1: percent said convenience and thirty percent said it brings back childhood.

885
00:45:45,960 --> 00:45:49,240
Speaker 2: Memories ostensibly good memories, yeah.

886
00:45:49,160 --> 00:45:51,120
Speaker 1: Of course, and then the other one that stood out

887
00:45:51,160 --> 00:45:55,640
Speaker 1: was seventy two percent of pop start buyers said they

888
00:45:55,760 --> 00:46:01,080
Speaker 1: ate them themselves, and these were adults, and fifty four

889
00:46:01,120 --> 00:46:03,880
Speaker 1: percent said other adults in the house would eat them,

890
00:46:03,920 --> 00:46:07,200
Speaker 1: and only twenty five percent said they were for their kids.

891
00:46:07,280 --> 00:46:10,000
Speaker 1: So it seems like gen x is buying and eating

892
00:46:10,040 --> 00:46:10,600
Speaker 1: these pop tarts.

893
00:46:10,640 --> 00:46:13,040
Speaker 2: Yeah, the mails they're keeping them for themselves.

894
00:46:13,280 --> 00:46:13,480
Speaker 1: Yeah.

895
00:46:13,600 --> 00:46:15,600
Speaker 2: One that stood out to me is forty four percent

896
00:46:15,640 --> 00:46:18,399
Speaker 2: of American surveyed said they eat them at least once

897
00:46:18,440 --> 00:46:21,680
Speaker 2: a week, and nine percent eat them every day.

898
00:46:22,239 --> 00:46:22,839
Speaker 1: That's a lot.

899
00:46:22,960 --> 00:46:23,640
Speaker 2: That is a lot.

900
00:46:24,560 --> 00:46:24,640
Speaker 1: Uh.

901
00:46:24,719 --> 00:46:27,480
Speaker 2: The other thing that was really surprising is twelve percent

902
00:46:27,480 --> 00:46:30,120
Speaker 2: of people put them in the refrigerator or freezer and

903
00:46:30,160 --> 00:46:33,920
Speaker 2: then eat them cold. I've never even heard that. That

904
00:46:34,000 --> 00:46:37,600
Speaker 2: sounds like madness. And then, uh, one of the other things, Chuck,

905
00:46:37,680 --> 00:46:40,240
Speaker 2: did you see the thing about the mystery pop tart?

906
00:46:41,080 --> 00:46:43,800
Speaker 1: No, so they came up, mister t close.

907
00:46:44,120 --> 00:46:46,359
Speaker 2: Replace the tea with the knee, get rid of all

908
00:46:46,400 --> 00:46:48,720
Speaker 2: the gold in the mohawk, replace them with a pop

909
00:46:48,719 --> 00:46:51,360
Speaker 2: tart that has a mustache and and sunglasses and a

910
00:46:51,400 --> 00:46:54,960
Speaker 2: hat like a mystery person, and you've got the misterye

911
00:46:54,960 --> 00:46:57,440
Speaker 2: pop tarts. It was a campaign they ran in twenty

912
00:46:57,480 --> 00:47:00,319
Speaker 2: twenty one, and it was like the full shab, Like

913
00:47:00,320 --> 00:47:02,360
Speaker 2: there's a QR code and you can go online and

914
00:47:02,440 --> 00:47:06,400
Speaker 2: guess what the mystery flavor was. It was roundly hated

915
00:47:06,719 --> 00:47:10,200
Speaker 2: it like found disgusting. Someone guessed it was cheese it's

916
00:47:10,400 --> 00:47:13,400
Speaker 2: someone guessed it was a Swiss cheese pop tart. Someone

917
00:47:13,440 --> 00:47:16,000
Speaker 2: guess garlic and onion. It turned out it was an

918
00:47:16,040 --> 00:47:19,400
Speaker 2: everything Bagel pop tart, and everyone said, we hate that,

919
00:47:19,920 --> 00:47:21,640
Speaker 2: get it off of our shelves.

920
00:47:22,680 --> 00:47:26,080
Speaker 1: Ah. I do love Everything Bagel, almost everything, but I

921
00:47:26,719 --> 00:47:28,480
Speaker 1: could see where that might not because I even liked

922
00:47:28,520 --> 00:47:31,799
Speaker 1: that Jenny's Everything Bagel ice cream I thought was so good.

923
00:47:31,840 --> 00:47:32,839
Speaker 2: Oh I didn't try that.

924
00:47:33,520 --> 00:47:35,000
Speaker 1: A lot of people hated it. I loved it.

925
00:47:35,680 --> 00:47:37,799
Speaker 2: To me, I'd be like, no, I'm not gonna waste

926
00:47:37,840 --> 00:47:41,360
Speaker 2: my time with anything but gooey butter cake or the

927
00:47:41,440 --> 00:47:44,000
Speaker 2: almond crisp one.

928
00:47:44,280 --> 00:47:48,759
Speaker 1: Oh as far as the Genny's goes, Yeah so good. Yeah, agreed, Uh,

929
00:47:48,800 --> 00:47:51,120
Speaker 1: you got anything else? No? I think I gained a

930
00:47:51,120 --> 00:47:52,719
Speaker 1: few pounds just doing this episode.

931
00:47:52,880 --> 00:47:54,719
Speaker 2: Yeah. I can't decide if I'm going to run out

932
00:47:54,760 --> 00:47:55,319
Speaker 2: and buy some.

933
00:47:55,200 --> 00:47:58,640
Speaker 1: More or just you know, leave it be I'm gonna

934
00:47:58,640 --> 00:47:59,560
Speaker 1: buy some Well, let me know.

935
00:47:59,600 --> 00:48:02,680
Speaker 2: I'll live vicariously through you. Okay, you know what I'll do.

936
00:48:02,719 --> 00:48:05,399
Speaker 1: But I'll get I'll have to get the Tinman brown

937
00:48:05,440 --> 00:48:08,399
Speaker 1: sugar just because I can't not. And I'll only get

938
00:48:08,400 --> 00:48:11,080
Speaker 1: one other box and I'll get that frosted cherry. Great,

939
00:48:11,719 --> 00:48:12,279
Speaker 1: I'll let you know.

940
00:48:12,400 --> 00:48:15,840
Speaker 2: Okay, Well, while you're doing that, Chuck, how about some

941
00:48:15,920 --> 00:48:16,839
Speaker 2: listener mail action.

942
00:48:20,000 --> 00:48:23,560
Speaker 1: Yeah, this is about another MTV follow up about the

943
00:48:23,600 --> 00:48:26,640
Speaker 1: show their game show Remote Control. Hey, guys, when I

944
00:48:26,680 --> 00:48:28,320
Speaker 1: was a sophomore in high school in nineteen ninety and

945
00:48:28,360 --> 00:48:30,880
Speaker 1: we had to do a project in world history about Mesopotamia.

946
00:48:31,400 --> 00:48:33,200
Speaker 1: So my friends and I made our own remote control

947
00:48:33,239 --> 00:48:36,960
Speaker 1: game show with quiz questions about the subject. We had

948
00:48:36,960 --> 00:48:40,080
Speaker 1: a little brother be our videographer and had bowls of

949
00:48:40,080 --> 00:48:42,040
Speaker 1: cereal following our head as if we missed the question.

950
00:48:43,280 --> 00:48:45,040
Speaker 1: We had so much fun creating it. We're so proud

951
00:48:45,040 --> 00:48:47,360
Speaker 1: of it. All the kids knew what it was, but

952
00:48:47,400 --> 00:48:50,319
Speaker 1: I think mister Hall was a bit confused, so what

953
00:48:50,360 --> 00:48:53,560
Speaker 1: was happening? But we got an a whoo who Thanks

954
00:48:53,600 --> 00:48:55,319
Speaker 1: for the great episode, for the amazingness that you put

955
00:48:55,360 --> 00:48:57,960
Speaker 1: out into the world. I adore the show and your

956
00:48:57,960 --> 00:49:01,160
Speaker 1: friendship that is a big fan from Oh h I

957
00:49:01,440 --> 00:49:03,440
Speaker 1: Oh go buck Eys Michelle.

958
00:49:03,760 --> 00:49:07,000
Speaker 2: Nice, Michelle, thank you for that one. That was a

959
00:49:07,160 --> 00:49:09,279
Speaker 2: sohio story if I've ever heard one.

960
00:49:09,800 --> 00:49:10,280
Speaker 1: Agreed.

961
00:49:10,760 --> 00:49:12,520
Speaker 2: If you want to be like Michelle and tell us

962
00:49:12,520 --> 00:49:15,120
Speaker 2: about something sweet from your childhood that we made you

963
00:49:15,160 --> 00:49:17,840
Speaker 2: think of again, we love that kind of thing. You

964
00:49:17,880 --> 00:49:19,920
Speaker 2: can wrap it up, spank it on the bottom with

965
00:49:20,000 --> 00:49:22,520
Speaker 2: a pop tart, and send it off to Stuff podcast

966
00:49:22,600 --> 00:49:27,000
Speaker 2: at iHeartRadio dot com.

967
00:49:27,120 --> 00:49:30,000
Speaker 1: Stuff you Should Know is a production of iHeartRadio. For

968
00:49:30,080 --> 00:49:34,279
Speaker 1: more podcasts my heart Radio, visit the iHeartRadio app, Apple Podcasts,

969
00:49:34,360 --> 00:49:36,200
Speaker 1: or wherever you listen to your favorite shows.