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Speaker 1: Twenty sixteen. I'm experiencing the most success.

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Speaker 2: I've ever had in my life. But I'm realizing I'm

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Speaker 2: becoming exactly what I hated. You know, I'm about to

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Speaker 2: ruin my family the way I saw my pops ring

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Speaker 2: his family. I was getting caught up in the characterure

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Speaker 2: of Charlamagne and ain't who Leonard is.

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Speaker 3: What moment was it, though, when you were at the

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Speaker 3: height that made you say, all right, I might need

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Speaker 3: to see.

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Speaker 2: What's going on. Walk off my wife. I'm out in

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Speaker 2: the late doing some shit I ain't got no business doing.

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Speaker 2: And I remember her just saying to me, what are

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Speaker 2: you doing. I'm like, I'm just in the hotel whatever.

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Speaker 2: She was like, no, what are you doing?

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Speaker 1: Wow?

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Speaker 2: She feeling and not even about that moment. She said,

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Speaker 2: what are you doing with your life? You're about to

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Speaker 2: fuck around and lose your family. You're about to fuck

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Speaker 2: around and lose everything. And they'd be like, yo, PC

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Speaker 2: to god, let me tell y'all something. Calling out rappers

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Speaker 2: that brings you some smoke, you're definitely gonna hit the ceiling.

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Speaker 2: Calling out politicians is a way different ball. Yes, Yo,

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Speaker 2: I ain't talking about no entertainment. I'm talking about real life.

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Speaker 2: I tell you a story. It's like, yo, I remember

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Speaker 2: one time my little I got on the phone. One

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Speaker 2: of them said, what is going on? I got the

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Speaker 2: opportunity to be part of the press, junkie. I'm just

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Speaker 2: sitting there like, I don't know what all these people

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Speaker 2: talk about. I don't know if I'm ever gonna get

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Speaker 2: a chance to talk to the Minister ever again. I

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Speaker 2: got questions about light Man. I was the first person boom.

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Speaker 2: I hit him with two questions about light Man, and

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Speaker 2: he gave these really thought provoking answers, and he goes,

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Speaker 2: don't ask me any more questions. I'm gonna talk to you.

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Speaker 1: Later.

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Speaker 2: People always ask me what's the key to success. I

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Speaker 2: always say, God, black women, and therapy. You gotta have

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Speaker 2: a queen on your side. When me say, nothing makes

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Speaker 2: a man feel better than a woman. Man queen with

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Speaker 2: a crown, that'd be down for whatever.

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Speaker 3: Welcome to us up there podcast. Another episode of the

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Speaker 3: fast growing podcast in the world. The vibration is high today.

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Speaker 3: We got somebody who I studied along time.

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Speaker 1: Man. I call this dude the gold of the market.

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Speaker 3: He's been able to put points up a lot of

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Speaker 3: y'all been able to get to the game and get

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Speaker 3: in the ring and get to the bench. But this dude,

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Speaker 3: he'll been putting points up and now we see him

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Speaker 3: putting more cysts up than everybody. Today we got Charlamagne

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Speaker 3: and God, how's it going, my loan?

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Speaker 1: What's up? My brother? Man? Lovely lovely?

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Speaker 2: It is the privilege and the honor to be on

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Speaker 2: it It's Up There podcast. I've been watching this It's

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Speaker 2: Up There podcast for a minute. I love the free

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Speaker 2: jewelry you give out to the marketplace at all times.

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Speaker 2: This is definitely a show. I look forward to having

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Speaker 2: the conversation.

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Speaker 3: And I appreciate it, man, And you've you've amplified me,

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Speaker 3: You've helped me, You've been a shoulder I can lean on.

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Speaker 3: And I want the youngsters to know, like we lighting

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Speaker 3: away with these conversations. These conversations mean so much to

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Speaker 3: me and so much to the market And that's why

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Speaker 3: I'm proud that sometimes, like even last night, you just

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Speaker 3: hit me like, Bro, you got me inspired to have

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Speaker 3: these kind of conversations that means so much to me,

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Speaker 3: because that's what I really do it for.

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Speaker 1: I'm like, bro, put that twenty three back on, But

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Speaker 1: that twenty you know.

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Speaker 3: See, you know they think you got the forty five

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Speaker 3: and put that twenty three back on.

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Speaker 2: You know, Louis will be hitting me and Loon and

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Speaker 2: be like, you know, man, there's so much misinformation out here.

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Speaker 2: There's so much people out here giving bad game, you know.

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Speaker 2: And I was like, damn, I never to be.

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Speaker 1: Honest with y'all.

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Speaker 2: Don't be paying no attention, right, But then when I

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Speaker 2: do pay attention, I do tap in. I'm like, oh

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Speaker 2: looing right, yes, because everybody out here just saying anything,

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Speaker 2: and these people that don't know any better that's on

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Speaker 2: the come up, they eating it up. But I don't

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Speaker 2: have no problem giving game the people that's around me.

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Speaker 2: You know, if you listen to Reckpace Club or Brilliant This,

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Speaker 2: you might get some jewels here and there. But I

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Speaker 2: never thought about like just sitting down and like just

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Speaker 2: really explaining the business side.

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Speaker 1: Of then, because that's what we need.

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Speaker 3: Like And even when I told y'all yesterday on Brilliant Idiots,

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Speaker 3: when I was just telling shows like bro, this is

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Speaker 3: literally all some of these guys got, you see what

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Speaker 3: I mean, Like they are literally at home crafting their

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Speaker 3: destiny based off these conversations, and so if we allow

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Speaker 3: out of the lines to live in the marketplace, we're

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Speaker 3: effectively setting our counterparts.

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Speaker 1: Up for failure because they're going to.

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Speaker 3: Chase something that's not really there. Right, And I think

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Speaker 3: it's important that we had a conversation. I want to

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Speaker 3: dive right in. We're coming in hot man. Yesterday we

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Speaker 3: spoke about Billboard. We spoke about them releasing a press

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Speaker 3: release saying that no rap or hip hop song was

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Speaker 3: it platinum.

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Speaker 2: No rap album or hip hop song has hit number

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Speaker 2: one in twenty twenty three. That's the first time that's

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Speaker 2: happened in thirty years.

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Speaker 1: Wow.

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Speaker 3: And we kind of touched on it on Idiots, but

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Speaker 3: I want to build on it a little more. It's

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Speaker 3: so crazy because without us even reading it, we both

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Speaker 3: were spot on. You was like, Yo, the afrobeat thing

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Speaker 3: is the low vibration in the rap music is just

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Speaker 3: starting to turn people off. And I'm saying, yo, I

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Speaker 3: think the algorithm with the TikTok has stopped allowing for

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Speaker 3: those stars to be overnight stars. They sending you back

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Speaker 3: in the kitchen, right, And let's build on that a

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Speaker 3: little bit more. Chasing algorithm.

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Speaker 2: Yeah, I mean, I love this conversation because it applies

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Speaker 2: to just more than music, man, it applies to that

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Speaker 2: next generation of media personality. I feel like everybody is

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Speaker 2: chasing an algorithm instead of attempting to be the algorithm. Right,

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Speaker 2: and the way that you be the algorithm is by

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Speaker 2: focusing on intent over content.

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Speaker 1: You know. That's something that my guy in Paris always says.

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Speaker 2: He said, people forgot about an intent and they just

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Speaker 2: focused on content. For me coming up, you know in

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Speaker 2: South Carolina, all I ever wanted to do was put

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Speaker 2: the best content out there. I just wanted to be

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Speaker 2: a great radio personality. That's all I wanted to do.

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Speaker 2: I was learning from the people that were in position

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Speaker 2: at the time, you know what I mean. So as

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Speaker 2: I was finding my own way of doing things, finding

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Speaker 2: my own style, you know, you could hear elements of

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Speaker 2: you know, the Howard Sterns or Wendy Williams or the

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Speaker 2: Angie Martinez, like these people that I was paying attention

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Speaker 2: to just by listening to online.

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Speaker 1: Yes at the time, but I wasn't me yet, yes,

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Speaker 1: you know what I mean.

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Speaker 2: But even with that, I was still trying to produce

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Speaker 2: great content because I want they were the bar for me.

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Speaker 1: I listened to their interviews and I'm like, I want

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Speaker 1: to do.

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Speaker 3: That, and they're not gonna copy anyone copy the bar copy.

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Speaker 3: That's what confuses me, because without us speaking, they don't

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Speaker 3: have the bar to copy.

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Speaker 1: They now copy what's available.

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Speaker 2: Well, I think I agree with I agree with that,

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Speaker 2: but I think they are copying the bar, but they're

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Speaker 2: not really digging into what the bar may be doing.

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Speaker 1: They see things on the surface. I got caught up

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Speaker 1: into that.

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Speaker 2: Like when they out here these publications calling me the

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Speaker 2: hip hop Howard Stern, I didn't even stop to think, well,

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Speaker 2: what part of Howard.

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Speaker 1: Do they like? You know that they see in me exactly?

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Speaker 1: You know what I mean?

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Speaker 2: For me, it was just like, Okay, i'm gonna do

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Speaker 2: double I'm gonna do I'm gonna do the perverted ship,

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Speaker 2: I'm gonna have pawn stars in here, I'm gonna be

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Speaker 2: sniffing chairs, I'm gonna be doing all of that. That

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Speaker 2: wild crazy shit. That boy here right, that low vibration

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Speaker 2: frat boy human. That goes back to what I'm talking

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Speaker 2: about when we talk about these algorithms. I was chasing

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Speaker 2: an algorithm instead of being an algorithm. And I think

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Speaker 2: the problem with a hip hop right now is that

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Speaker 2: everybody's chasing the algorithm. Everybody wants to go viral, but

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Speaker 2: nobody's thinking about building something that actually has value exactly.

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Speaker 1: And I think we get it confused.

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Speaker 3: I've always told everybody that listens to me, they know this,

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Speaker 3: but I always say, our job, when we are putting

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Speaker 3: out clips, and when we're using YouTube or any of

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Speaker 3: these social media platforms that we have no control over,

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Speaker 3: we use those as a billboard like you say, or

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Speaker 3: as a commercial like I say.

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Speaker 1: So.

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Speaker 3: In business, your whole objective is to be able to scale.

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Speaker 3: To scale, you need to be able to forecasts. To forecasts,

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Speaker 3: you need concrete information. There's no way to have concrete

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Speaker 3: information from something like a YouTube or TikTok or Facebook.

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Speaker 3: Sometimes they criticize you for corporate hustling. Instead of I

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Speaker 3: don't know what, they call it something else, which I will.

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Speaker 1: Get into it.

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Speaker 3: I believe the corporate hustle allows you to forecast and

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Speaker 3: scale of business. I think these youngsters have been confused.

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Speaker 3: They really believe that strategic partnership is not as valuable

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Speaker 3: as it truly is in the market.

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Speaker 2: That's a fact loan, and they're abandoning. They're abandoning traditional institutions.

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Speaker 2: For example, YouTube, TikTok, social media. You need all of

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Speaker 2: that as an artist, But guess what else you need?

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Speaker 2: You need radio exactly.

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Speaker 1: You know what I mean, And I get it. You know.

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Speaker 2: I even at times thought to myself like, damn, radio

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Speaker 2: isn't important as it used to be, you know, because

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Speaker 2: I feel like, you know, this is what I say

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Speaker 2: in radio. When I'm in my corporate meetings, I always say, look,

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Speaker 2: radio will never lead in anything ever again. Right, Because

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Speaker 2: when it comes to personality, people go to podcasts. When

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Speaker 2: it comes to music, people go to screaming services. When

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Speaker 2: it comes to live events, people go to festivals. Right,

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Speaker 2: are these experiences like marriage? Your Blige does her festival,

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Speaker 2: the Roofs does do their picnic. When it comes to news,

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Speaker 2: social media is always going to break news, right, But

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Speaker 2: radio can be the greatest compliment, the greatest amplifier for

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Speaker 2: all of those things. So when you look at these

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Speaker 2: artists not charting, you know, number one on Billboard. Yeah,

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Speaker 2: they may have the TikTok thing going viral, they may

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Speaker 2: have all the social media followers, but that song is

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Speaker 2: only going to go as far as the algorithm allows

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Speaker 2: it to. And those fans online are so fickle. They

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Speaker 2: might be on a song today and then be on

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Speaker 2: the something else the next day. But what does radio do.

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Speaker 2: Radio will take that song and beat it in your head.

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Speaker 2: They will beat it in your head every day on

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Speaker 2: the hour. So now you're not just you know, getting

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Speaker 2: listened to by fickle fans online.

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Speaker 1: You actually human raiding becoming a habit to people.

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Speaker 2: People waking up in the morning or driving in the afternoon,

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Speaker 2: they constantly hearing this record. They it programs you to

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Speaker 2: actually like this record, and that's why it's called programming.

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Speaker 2: So what happens with that? Now you need the artist

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Speaker 2: to start making the round. So that's why labels have

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Speaker 2: to do their job, right cause labels are so busy

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Speaker 2: chasing the algorithm. They just trying to break a song

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Speaker 2: instead of trying to build an artist. You sit down,

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Speaker 2: you take that artist and you sit them down and

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Speaker 2: you get them you know, media training, right, You get

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Speaker 2: them ready to go make these rounds through radio. Not

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Speaker 2: only that these shows that radio be doing, like these concerts, Yo,

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Speaker 2: you make sure that they're on these shows. Now you

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Speaker 2: might have to you might have to do that for free. Right,

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Speaker 2: But what does it matter, because.

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Speaker 1: All that's gonna do is make everything else go up. Exactly.

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Speaker 2: Them numbers that you're getting paid on that festival stage,

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Speaker 2: those gonna go up. It's gonna make your streams go up,

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Speaker 2: you know what I mean. So it's just like you

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Speaker 2: should do it all exactly. You don't abandon anything. Don't

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Speaker 2: abandon social media and the Internet, but don't abandon radio

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Speaker 2: and those traditional out because the building start exactly because

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Speaker 2: in my opinion, the infrastructure is so important night and

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Speaker 2: with radio and with certain entities they have the infrastructure,

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Speaker 2: which means like with podcasting, And I hope to some

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Speaker 2: of the youngsters that look up to me help them

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Speaker 2: understand what's your TIS partnerships look like, right, because y'all

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Speaker 2: so far gone they don't even get it.

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Speaker 3: They don't even understand what the fuck is Like Charlemagne

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Speaker 3: and Breakfast Club in iHeart, I don't understand how that connects.

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Speaker 3: But some of these other guys that do pards that

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Speaker 3: kind of stand up on the mountain and beat they chest,

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Speaker 3: It's like, well, damn, that seems a little bit more

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Speaker 3: like what I'm doing, right, because they can't relate, So

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Speaker 3: I need them to understand how important it is to

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Speaker 3: connect the right dots. And we also yesterday spoke about

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Speaker 3: chasing that equity play right to try to put yourself

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Speaker 3: in a position to say, hey, I'm not gonna sign

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Speaker 3: unless they give me equity in the company, or I'm

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Speaker 3: not gonna make the deal unless they give me some

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Speaker 3: sort of percentage in something that's probably unreasonable for the

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Speaker 3: market at that time. What do you say to people

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Speaker 3: who build They build the business that way.

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Speaker 2: I think that the only way to get a business

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Speaker 2: to scale is through strategic partnerships.

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Speaker 1: You know, you will hit a ceiling. You definitely gonna

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Speaker 1: hit a ceiling. You know.

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Speaker 2: That's why I laugh at a lot of people when

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Speaker 2: they have these ownership conversations. But your platform is social media.

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Speaker 2: Like you if you on YouTube, you know, as much

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Speaker 2: as you think you on your content, YouTube really owns

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Speaker 2: your content. What YouTuber can do is demonetize you whenever

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Speaker 2: they want, and they can strike your videos whatever they want.

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Speaker 2: They can suppress you whenever they want, they can take

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Speaker 2: your whole page down whenever they want. I don't understand

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Speaker 2: how you know people really and.

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Speaker 3: In particular they do that to y'all because people that's

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Speaker 3: on the radio. They feel as though they can have

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Speaker 3: those conversations with radio. Personality is about ownership, and they

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Speaker 3: operate on YouTube.

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Speaker 1: It's a strange. Yeah, it's a very strange thing.

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Speaker 3: And then I say to myself, all right, you operate

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Speaker 3: on YouTube at some point, because I've seen this happen

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Speaker 3: in other markets. The reason why I don't operate on

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Speaker 3: YouTube is because I lost a YouTube channel, so I

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Speaker 3: know what it's like to have built that up and

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Speaker 3: they snatch it and you say, oh, that's income.

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Speaker 1: It's just lost in the blink of a eye.

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Speaker 3: But I think a lot of people, what I see

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Speaker 3: them doing that in that space is trying to build

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Speaker 3: something that's not sustainable.

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Speaker 2: Yeah, because you're not like all of those people that's

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Speaker 2: in that space. You're you might feel like you're competing

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Speaker 2: with me or you know, competing with Breakfast Club in

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Speaker 2: that space, but you know that's just one lane that way.

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Speaker 2: Like Breakfast Club is a show that we wake up

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Speaker 2: every day. We come on six am to ten am.

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Speaker 2: We got eight million monthly listeners. That's just the radio.

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Speaker 2: We take the content from here and meet people where

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Speaker 2: they are. Remember back in the day, they would say

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Speaker 2: if you build it, they will come. It's like no nowadays,

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Speaker 2: you got to build it and meet people where they are.

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Speaker 2: So we put our content on YouTube, we put our

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Speaker 2: content on social media. We put our content out as

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Speaker 2: a daily podcast. Like our podcast gets fifteen to twenty

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Speaker 2: million downloads a month for anybody that really does the research,

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Speaker 2: like you loan. Yes, you can go look it up

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Speaker 2: and you can see even though it's a cheat cold

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Speaker 2: because we're not really a podcast.

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Speaker 1: Breakfast Club is the number one urban.

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Speaker 2: Black podcast period and like top twenty periods in the world,

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Speaker 2: you know what I mean. So it's like all of

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Speaker 2: those different lanes you are in, so you can't get

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Speaker 2: gassed up if your YouTube page, you know.

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Speaker 1: This this year has board in Breakfast Club.

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Speaker 2: You can't get gassed up if your podcast this week

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Speaker 2: is rated high and breakfast Club, because.

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Speaker 1: We're in all of those different lanes.

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Speaker 2: And the only thing I ever try to tell folks

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Speaker 2: that's on YouTube is, like we talked about earlier, treat

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Speaker 2: YouTube like a digital billboard. Treat YouTube like a distribution

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Speaker 2: platform for your content. But make sure this content is

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Speaker 2: meeting people where they are.

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Speaker 3: In all of these different facets, right, So then that's

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Speaker 3: how you have true value when you're everywhere, and you

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Speaker 3: have value when you only have value on one of

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Speaker 3: these social media platforms or even all of them, because

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Speaker 3: they can change. You have to have catalog and really

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Speaker 3: valuable assets in regards to content.

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Speaker 1: And be a habit, right like that. That's the thing.

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Speaker 1: I don't know if I've yet to see.

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Speaker 2: No, there's a few podcasts I think I definitely liver

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Speaker 2: habits for people like I got my I got habits.

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Speaker 2: When it comes to podcast there's certain podcasts I'm gonna

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Speaker 2: always check for, you know.

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Speaker 1: But that's what radio has been for years.

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Speaker 2: Like think about how long your parents listen to Tom

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Speaker 2: Joyn and we think about Doug Banks and all of

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Speaker 2: them back in the day. I think about how long

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Speaker 2: Howard Stern was on to rest your Radio now even

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Speaker 2: satellite radio, and he showed his true value because he

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Speaker 2: made people go from to rest your Radio to satellite radio.

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Speaker 2: So it's the same thing with Breath Club. We've been

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Speaker 2: on for thirteen years.

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Speaker 1: My god, you know what I mean? Thirteen years.

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Speaker 2: Like this isn't some flashing the plane, this is flying

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Speaker 2: by night thing. So one of the reasons I'm even

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Speaker 2: here to have these conversations because I want to show

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Speaker 2: the next generation how to have that type of long.

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Speaker 3: Jay and create real value, real value. For get going viral.

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Speaker 3: Let's create real value.

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Speaker 2: Man.

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Speaker 1: That's that's it. That's a shirt, right, that's literally a shirt. Now.

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Speaker 3: Here's Here's what I always tell my people too, is

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Speaker 3: we use social media, we use YouTube, all these things

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Speaker 3: to identify our customers. At some point we have to

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Speaker 3: identify the difference between a viewer and a customer because

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Speaker 3: everyone is there that's looking, ain't there to spend money

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Speaker 3: or consume, right, Some of these people are literally there

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Speaker 3: just because of the mess or something that's had.

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Speaker 2: People love train wrecks, we love car crashes, you know.

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Speaker 2: And it's a lot of mess out here. And you

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Speaker 2: speaking to the guy who used to call themselves the

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Speaker 2: professional slang spit that have you hit a shit talking?

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Speaker 1: Don't none of y'all know mess like I know mess?

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Speaker 1: You know what I mean. I done been in a

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Speaker 1: lot of mess, you know.

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Speaker 2: And the mess brings attention, But the mess don't bring

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Speaker 2: the money. Yes, that's what people don't realize. For as

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Speaker 2: much attention. When I tell folks this all the time,

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Speaker 2: when I was you know, the shock Jock Charlamagne. Yeah,

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Speaker 2: I bought a lot of attention, you know what I mean,

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Speaker 2: But it didn't necessarily translate.

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Speaker 1: In in the dollars in ratings, right exactly.

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Speaker 2: But what people don't realize is even through that, there

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Speaker 2: was something I always told people, righteousness in ratchetness. You

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Speaker 2: gotta have the perfect balance. So you might see a

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Speaker 2: messy ass interview one day, but then you're gonna.

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Speaker 1: See Dick Gregory, you know what I'm saying.

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Speaker 2: You might see you know, somebody from Love and Hip

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Speaker 2: hop or poem start here, but then you're gonna see.

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Speaker 1: Farra con up as well.

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Speaker 2: And that was all purposely done because I always understood

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Speaker 2: you gotta put the medicine inside the candy.

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Speaker 1: And that let's get there.

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Speaker 3: Because to me, I truly believe that Breakfast Club was

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Speaker 3: influential in what podcasting is for the urban market, Like

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Speaker 3: even just from the interview style, the perspectives, the questions,

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Speaker 3: the line of questioning, the way you uploaded like it's

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Speaker 3: you guys made it friendly for us to have those

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Speaker 3: kind of conversations. Then of course we got lad was

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Speaker 3: out there, A couple of people was out there doing it.

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Speaker 3: But Breakfast Club in particular was the first time that

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Speaker 3: a lot of youngster saw a Fara Khn come to

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Speaker 3: such a big platform, and you welcome a doctor Umar,

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Speaker 3: you welcome a Dick Gregory at the same time juggling

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Speaker 3: with those other people, and in my opinion, that created

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Speaker 3: that value that I continue to talk about. Breakfast club

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Speaker 3: warrants a certain amount of real market share, not the

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Speaker 3: fake market share, real market And I'm getting tired of

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Speaker 3: like people operating in this fake space and leveraging that

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Speaker 3: bro that's starting up, like because me, I'm looking at say, yo,

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Speaker 3: that's not real.

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Speaker 1: Yo yo, y'all y'all think that's real. What he's doing

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Speaker 1: is not. That's what is that? And when you ask

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Speaker 1: those questions like me and showed yesterday would act it's

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Speaker 1: like I'm trying to identify what he sees, like what

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Speaker 1: what do you see there? Right?

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Speaker 3: And he just tells me he's funny and he gives

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Speaker 3: me a joke about maybe I am gay, and I say,

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Speaker 3: damn when I got home last night, that really hit me,

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Speaker 3: like nah, that wasn't it right?

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Speaker 1: But in entertainment has its place, it does you know?

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Speaker 1: Entertainment has his place.

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Speaker 2: It's two things I would say to that, I would say,

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Speaker 2: from the business perspective, you know that was a conscious

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Speaker 2: decision for us to record our interviews and uploading the

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Speaker 2: way that we did, because prior to that, you know,

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Speaker 2: I was doing that on my various.

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Speaker 1: Journey through radio. I did.

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Speaker 2: Who understood all of us did at one point because

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Speaker 2: it was when I was on A hundred point three

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Speaker 2: to beat in Philly. I was recording all my interviews,

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Speaker 2: but whether they were audio or video, because you gotta

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Speaker 2: think I was going viral back in South Carolina. You

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Speaker 2: know what I'm saying.

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Speaker 1: When I had Buffy the Body in the studio crazy

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Speaker 1: and that was just audio.

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Speaker 2: When T payin, you know, when I told t Pain

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Speaker 2: he couldn't sing live on the radio, that was just audio.

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Speaker 1: But back in the day we had all hip hop dot.

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Speaker 2: Com, we had sah dot com, all hip hop il

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Speaker 2: seed in the rumor report.

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Speaker 1: That's the kind of stuff he would post.

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Speaker 2: Like I remember bun Bee Bunbe came came to my

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Speaker 2: show back in South Carolina.

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Speaker 1: He gave us Pimpsey release date.

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Speaker 2: All of those three moments I named went crazy viral

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Speaker 2: to the point Lad was putting out these beef mixtapes

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Speaker 2: and he put he put the Buffy the Body one

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Speaker 2: on one of his Beef mixtapes. So back then that

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Speaker 2: was that's what we considered national exposure, considered viral Envy.

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Speaker 2: I used to see Envy's interviews when he used to

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Speaker 2: be on Shade forty five. He would record interviews every

438
00:19:56,200 --> 00:19:58,320
Speaker 2: now and then put him up. Angelie when she was

439
00:19:58,359 --> 00:20:00,679
Speaker 2: on lip Service, she would record her interviews and put

440
00:20:00,720 --> 00:20:02,879
Speaker 2: him up. From when we all came together as a collective,

441
00:20:03,400 --> 00:20:05,240
Speaker 2: I'm like, no brain because we didn't.

442
00:20:05,080 --> 00:20:06,080
Speaker 1: Have no marketing budget.

443
00:20:06,600 --> 00:20:09,159
Speaker 2: I heart ain't wasn't doing billboards and all of that

444
00:20:09,200 --> 00:20:11,440
Speaker 2: for us. We was We was a little niggas that could,

445
00:20:11,680 --> 00:20:14,159
Speaker 2: like not the little engine a little we were. We

446
00:20:14,240 --> 00:20:16,479
Speaker 2: were a little niggas that could. We if this, if

447
00:20:16,520 --> 00:20:18,919
Speaker 2: this didn't worked, it that's right. If this three don't work,

448
00:20:18,960 --> 00:20:20,560
Speaker 2: we don't know what we're gonna end up doing with

449
00:20:20,680 --> 00:20:23,040
Speaker 2: this station. So we all came together. The first thing

450
00:20:23,040 --> 00:20:25,000
Speaker 2: we ever did, we did a viral. We did a

451
00:20:25,040 --> 00:20:28,360
Speaker 2: sketch together, and the sketch was about whose show is it?

452
00:20:28,800 --> 00:20:30,600
Speaker 2: And and he was like this is my show, of course,

453
00:20:30,600 --> 00:20:32,520
Speaker 2: and he was running down his resume. I'm like, no,

454
00:20:32,640 --> 00:20:34,040
Speaker 2: this is my show. Of course, I'm running down my

455
00:20:34,080 --> 00:20:36,080
Speaker 2: resume and were like, no, this is my show, of course,

456
00:20:36,440 --> 00:20:38,119
Speaker 2: she running down her resume. And then it end with

457
00:20:38,200 --> 00:20:41,000
Speaker 2: us just arguing and fighting and trying to decide where

458
00:20:40,960 --> 00:20:42,960
Speaker 2: we're gonna sit. And I remember we put that out

459
00:20:43,200 --> 00:20:45,360
Speaker 2: and man, that shit did like six hundred thousand, seven

460
00:20:45,440 --> 00:20:47,800
Speaker 2: hundred thousand views in a couple of days, and we

461
00:20:47,840 --> 00:20:50,080
Speaker 2: was like, oh, okay.

462
00:20:49,720 --> 00:20:50,360
Speaker 1: So go back.

463
00:20:50,400 --> 00:20:53,280
Speaker 3: Who was doing that type of thing then nobody, nobody,

464
00:20:53,320 --> 00:20:54,520
Speaker 3: That's what I'm saying then.

465
00:20:54,640 --> 00:20:57,520
Speaker 1: That this was two thousand oh that helped shape the market.

466
00:20:57,640 --> 00:21:00,480
Speaker 3: Like I'm telling you, like the way that these conversations

467
00:21:00,520 --> 00:21:03,600
Speaker 3: and then vlag come in with his click clippy type.

468
00:21:03,359 --> 00:21:05,920
Speaker 1: Of thing that presented a whole thing.

469
00:21:06,000 --> 00:21:09,680
Speaker 3: But you guys, just conversation wise, I feel as though

470
00:21:10,119 --> 00:21:13,120
Speaker 3: it laid a real foundation. That's what it should sound

471
00:21:13,320 --> 00:21:15,760
Speaker 3: like when it's a classic interview. And let me go

472
00:21:15,840 --> 00:21:20,000
Speaker 3: back to the corporate hustling thing, because I think when I.

473
00:21:20,320 --> 00:21:24,120
Speaker 2: Want to say one thing about that, I never thought

474
00:21:24,119 --> 00:21:26,399
Speaker 2: about it. But yeah, because before that it would always

475
00:21:26,440 --> 00:21:30,120
Speaker 2: be one person and one person. Now you got three

476
00:21:30,160 --> 00:21:33,920
Speaker 2: people having a conversation with one person. Yes, you can

477
00:21:33,960 --> 00:21:36,399
Speaker 2: get so much out because I might ask something that

478
00:21:36,440 --> 00:21:38,239
Speaker 2: if you don't ask, and you might ask something that

479
00:21:38,280 --> 00:21:40,520
Speaker 2: you don't ask. So when you got three people together

480
00:21:40,760 --> 00:21:43,040
Speaker 2: having a conversation with one person, you're able to get

481
00:21:43,280 --> 00:21:46,239
Speaker 2: a much fuller interview. And that's something I never even

482
00:21:46,280 --> 00:21:48,159
Speaker 2: thought about, because even the people that I named, they

483
00:21:48,160 --> 00:21:51,920
Speaker 2: were one man band, one man band.

484
00:21:51,760 --> 00:21:53,440
Speaker 1: Yeah, the one woman yeah.

485
00:21:53,520 --> 00:21:57,520
Speaker 3: And so the podcast market literally, I believe that almost

486
00:21:57,560 --> 00:22:01,520
Speaker 3: everybody doing podcasts right now came off Breakfast Club. I'm

487
00:22:01,600 --> 00:22:04,080
Speaker 3: now they you know, as far as that saw that,

488
00:22:04,200 --> 00:22:07,680
Speaker 3: those interviews with Jay and Farah Khan, they literally drew

489
00:22:07,760 --> 00:22:09,919
Speaker 3: something from that, at least I know I did, you know,

490
00:22:10,040 --> 00:22:13,000
Speaker 3: so most people. But back to that corporate hustling thing

491
00:22:13,320 --> 00:22:16,520
Speaker 3: and speaking about the Breakfast Club interviews, what I think

492
00:22:16,680 --> 00:22:20,000
Speaker 3: happened is because a lot of people in the market,

493
00:22:20,080 --> 00:22:21,719
Speaker 3: and we'll get to some of them in a second,

494
00:22:22,160 --> 00:22:24,359
Speaker 3: but some of those guys are lean on the fact

495
00:22:24,440 --> 00:22:31,359
Speaker 3: that you're corporate hustling aside with iHeart, I think that.

496
00:22:29,960 --> 00:22:35,679
Speaker 1: That Dame Dash interview, I think that sent Although the

497
00:22:35,880 --> 00:22:38,679
Speaker 1: message was pure and it was a good message, I

498
00:22:38,720 --> 00:22:42,439
Speaker 1: think it sent a level of confusion through the market.

499
00:22:42,800 --> 00:22:43,240
Speaker 1: I agree.

500
00:22:43,400 --> 00:22:45,320
Speaker 3: I think that it kind of put people in a

501
00:22:45,359 --> 00:22:48,760
Speaker 3: position not to understand that you can do this.

502
00:22:49,000 --> 00:22:51,800
Speaker 1: One hand washed the other both watched the face, you know.

503
00:22:51,920 --> 00:22:54,879
Speaker 3: And I think some people who say your name with

504
00:22:55,040 --> 00:22:58,200
Speaker 3: the corporate tag attached to it, I think they lean

505
00:22:58,320 --> 00:23:02,719
Speaker 3: on those kind of moments which Dame Dash came in

506
00:23:02,760 --> 00:23:06,320
Speaker 3: and said certain things and certain things might have happened.

507
00:23:06,720 --> 00:23:08,560
Speaker 3: What do you what do you think about that Dame

508
00:23:08,640 --> 00:23:11,359
Speaker 3: Dash interview and what that may have done to the

509
00:23:11,400 --> 00:23:12,640
Speaker 3: market of misinformation.

510
00:23:13,280 --> 00:23:15,919
Speaker 2: I love the Dame Dash conversation. I think the essence

511
00:23:15,960 --> 00:23:18,360
Speaker 2: of what he said is true. You know, you do

512
00:23:18,920 --> 00:23:21,920
Speaker 2: want ownership, like you know, you should have ownership in

513
00:23:22,000 --> 00:23:27,399
Speaker 2: something I don't believe and necessarily belittling the employees, you know,

514
00:23:27,440 --> 00:23:29,679
Speaker 2: because we all got to start somewhere. And if you're

515
00:23:29,680 --> 00:23:33,320
Speaker 2: a boss, you got to have people that work, right,

516
00:23:33,920 --> 00:23:35,240
Speaker 2: it's like to work with.

517
00:23:35,200 --> 00:23:37,160
Speaker 1: You instead of for you. It's a collaborative vest.

518
00:23:37,680 --> 00:23:40,200
Speaker 2: So if you got people that work with you, if

519
00:23:40,240 --> 00:23:42,879
Speaker 2: they feel like, you know, you have that mentality like

520
00:23:42,920 --> 00:23:44,840
Speaker 2: you're looking down on them, or you think that they

521
00:23:45,400 --> 00:23:48,440
Speaker 2: you know, let's dance, they may not want to ride

522
00:23:48,440 --> 00:23:50,439
Speaker 2: for you as hard. But I think we gotta we

523
00:23:50,480 --> 00:23:52,800
Speaker 2: gotta take a step back when we have these conversations

524
00:23:52,840 --> 00:23:56,000
Speaker 2: about ownership because you know, jay Z. I pointed this

525
00:23:56,040 --> 00:23:58,280
Speaker 2: interview that jay Z did with Kevin Hart on Heart

526
00:23:58,320 --> 00:24:01,000
Speaker 2: for Heart, because I think he broke it down so simply.

527
00:24:02,200 --> 00:24:05,639
Speaker 2: Some people are so happy having ownership of one hundred

528
00:24:05,640 --> 00:24:08,280
Speaker 2: percent of nothing. So would you rather have one hundred

529
00:24:08,320 --> 00:24:12,600
Speaker 2: percent ownership of a company that makes you know, let's

530
00:24:12,600 --> 00:24:14,600
Speaker 2: just say one hundred thousand dollars a year, so that's

531
00:24:14,640 --> 00:24:17,679
Speaker 2: your one hundred thousand, or would you rather have you know,

532
00:24:17,880 --> 00:24:21,359
Speaker 2: ten percent, twenty percent, thirty percent, fifty, fifty one percent

533
00:24:21,760 --> 00:24:24,480
Speaker 2: ownership of a company that's making multimillion dollars a year

534
00:24:24,880 --> 00:24:27,640
Speaker 2: like you do the math, like I can. That equity

535
00:24:27,680 --> 00:24:30,440
Speaker 2: can still go to my kids, you know what I'm saying.

536
00:24:30,440 --> 00:24:31,840
Speaker 2: And at the end of the day, it's all about

537
00:24:31,880 --> 00:24:35,120
Speaker 2: the capital. So there's plenty of things that I have

538
00:24:35,680 --> 00:24:39,600
Speaker 2: equity in. Everything ain't fifty one percent equity. Black effect

539
00:24:39,680 --> 00:24:41,679
Speaker 2: is fifty one percent equity with my heart. But some

540
00:24:41,680 --> 00:24:43,919
Speaker 2: things are ten percent, some things are twenty percent. You know,

541
00:24:44,119 --> 00:24:46,320
Speaker 2: when I do a TV show, it might be fifteen percent.

542
00:24:46,560 --> 00:24:49,159
Speaker 2: But all I need is the capital. Except when you

543
00:24:49,200 --> 00:24:52,240
Speaker 2: get that capital, that real capital, now I can go

544
00:24:52,280 --> 00:24:55,960
Speaker 2: out here and execute some things and straight out of

545
00:24:56,000 --> 00:24:58,800
Speaker 2: my pockets, you know, by the way, which I do

546
00:24:59,200 --> 00:25:01,880
Speaker 2: all the time. You know, there's plenty of investments that

547
00:25:02,440 --> 00:25:06,960
Speaker 2: I use my capital right to launch right right right,

548
00:25:07,320 --> 00:25:09,040
Speaker 2: and I do that because of the money I make

549
00:25:09,359 --> 00:25:10,359
Speaker 2: through that's strategic.

550
00:25:10,440 --> 00:25:12,239
Speaker 1: It allows you, it allows you to do so.

551
00:25:12,280 --> 00:25:14,200
Speaker 3: And I also want to be clear to the youngsters

552
00:25:14,200 --> 00:25:17,640
Speaker 3: that my partnership with Charlemagne, they didn't try to own

553
00:25:17,720 --> 00:25:18,160
Speaker 3: my shit.

554
00:25:18,320 --> 00:25:18,520
Speaker 1: Never.

555
00:25:18,680 --> 00:25:21,400
Speaker 3: They didn't try to play me or do no sucker shit.

556
00:25:22,119 --> 00:25:24,320
Speaker 3: They fuck with me and say, lone, we really enjoy

557
00:25:24,359 --> 00:25:27,159
Speaker 3: your content. We want to amplify, be partners with you.

558
00:25:27,200 --> 00:25:29,159
Speaker 3: This is what we can do if we know you're

559
00:25:29,200 --> 00:25:31,640
Speaker 3: gonna do what you do, and here we are.

560
00:25:31,760 --> 00:25:33,760
Speaker 2: My face card is always clean when it comes to

561
00:25:33,800 --> 00:25:35,960
Speaker 2: business because I'm always treat people the way that I

562
00:25:36,000 --> 00:25:38,080
Speaker 2: want to be treats. I'm not gonna ever try to

563
00:25:38,119 --> 00:25:41,280
Speaker 2: own it. It's up there, ip, but that's not why

564
00:25:41,520 --> 00:25:44,000
Speaker 2: it's up there. It was already an existing entity. The

565
00:25:44,080 --> 00:25:45,439
Speaker 2: only thing I want to do is be able to

566
00:25:45,440 --> 00:25:49,080
Speaker 2: bring this machine next with loon plug loon up to

567
00:25:49,119 --> 00:25:51,520
Speaker 2: this machine and let's see how big this situation.

568
00:25:51,720 --> 00:25:53,480
Speaker 3: That's what I'm saying you can get yeah, bro, And

569
00:25:53,520 --> 00:25:56,080
Speaker 3: that's love because I'm telling the youngsters don't know that.

570
00:25:56,280 --> 00:25:58,679
Speaker 3: And when they say corporate hustling, they don't know that

571
00:25:58,720 --> 00:26:01,960
Speaker 3: you're reaching beating in like that because there's a lot

572
00:26:01,960 --> 00:26:05,320
Speaker 3: of people in the market that's successful today that went

573
00:26:05,400 --> 00:26:08,399
Speaker 3: through you to get established, but they won't say it.

574
00:26:08,760 --> 00:26:11,720
Speaker 3: So the youngsters still don't have the identity factor to

575
00:26:11,840 --> 00:26:14,480
Speaker 3: know how did he get to that ten, how did

576
00:26:14,520 --> 00:26:17,159
Speaker 3: he get there, what happened? How did he build that?

577
00:26:17,280 --> 00:26:21,000
Speaker 3: I know he says what he makes, but why and how?

578
00:26:21,320 --> 00:26:23,680
Speaker 3: And they forget the part, Well, he hooked up with

579
00:26:23,760 --> 00:26:26,400
Speaker 3: Charlemagne for a minute, they ran some numbers up, got

580
00:26:26,400 --> 00:26:29,360
Speaker 3: the machine behind it, and then it placed him established

581
00:26:29,440 --> 00:26:31,760
Speaker 3: in the market. And that's the part that a lot

582
00:26:31,760 --> 00:26:35,520
Speaker 3: of young podcasters are forgetting. You must get established in

583
00:26:35,600 --> 00:26:37,600
Speaker 3: the mark. Got to get established before you can warn

584
00:26:37,680 --> 00:26:38,120
Speaker 3: any money.

585
00:26:38,200 --> 00:26:40,960
Speaker 2: I've always been intentional a little about using my platforms

586
00:26:40,920 --> 00:26:44,719
Speaker 2: and power other people. You know, my homeboy man Djfrostydjfrosty

587
00:26:44,720 --> 00:26:45,639
Speaker 2: dot com, He'll tell you.

588
00:26:46,119 --> 00:26:47,040
Speaker 1: When I got on with.

589
00:26:46,920 --> 00:26:48,840
Speaker 2: Wendy, I thought I had to bring the whole South

590
00:26:48,840 --> 00:26:51,480
Speaker 2: Carolina with me, like that was my whole mindset, Likeyo,

591
00:26:51,520 --> 00:26:53,440
Speaker 2: South Carolina, We're trying to break somebody in this hip

592
00:26:53,480 --> 00:26:55,960
Speaker 2: hop game, you know, so I'm gonna use this platform

593
00:26:56,080 --> 00:26:59,160
Speaker 2: to try to put everybody in position. Frosty will always

594
00:26:59,280 --> 00:27:01,800
Speaker 2: also tell you. When I got on Breakfast Club, I said,

595
00:27:01,840 --> 00:27:04,000
Speaker 2: frost I'm gonna do something that I never ever did before.

596
00:27:04,000 --> 00:27:06,280
Speaker 2: I'm gonna tell you something that I never ever said before.

597
00:27:06,880 --> 00:27:09,600
Speaker 2: I said, I'm gonna be all about me. I said,

598
00:27:09,600 --> 00:27:11,720
Speaker 2: the reason I'm gonna be all about me is because

599
00:27:11,760 --> 00:27:15,720
Speaker 2: I can't properly help anybody or assist anybody until I

600
00:27:15,760 --> 00:27:18,159
Speaker 2: get in position. My boy, my man, Frosty will tell

601
00:27:18,160 --> 00:27:19,639
Speaker 2: you that right now. That's been my partner for them

602
00:27:19,960 --> 00:27:22,320
Speaker 2: for over twenty years. Frosty will tell you that right now.

603
00:27:22,359 --> 00:27:25,639
Speaker 2: That's what I said. That was my mindset because a

604
00:27:25,640 --> 00:27:30,240
Speaker 2: lot of times we don't realize we can get farther alone. Yes,

605
00:27:30,520 --> 00:27:32,320
Speaker 2: you know, when you're trying to bring everybody in what

606
00:27:32,400 --> 00:27:33,560
Speaker 2: you You know how it is when you try to

607
00:27:33,560 --> 00:27:35,560
Speaker 2: get into a party with twenty thirty people, You know

608
00:27:35,600 --> 00:27:37,439
Speaker 2: what I mean. But I've gotten into plenty of parties

609
00:27:37,480 --> 00:27:38,120
Speaker 2: by myself.

610
00:27:38,200 --> 00:27:39,200
Speaker 1: You see how I roll.

611
00:27:39,320 --> 00:27:41,880
Speaker 3: That's what I understand that right my whole thing is like, Bro,

612
00:27:41,920 --> 00:27:44,119
Speaker 3: I'm really on a mission. I don't need all my

613
00:27:44,200 --> 00:27:47,920
Speaker 3: homeboys with me, none of that, because they gonna they're

614
00:27:47,960 --> 00:27:48,880
Speaker 3: gonna blur my vis.

615
00:27:48,960 --> 00:27:49,320
Speaker 1: That's right.

616
00:27:49,359 --> 00:27:51,880
Speaker 3: I need to be clear minded. I need to be focused.

617
00:27:52,280 --> 00:27:54,000
Speaker 3: I don't need to be talking when I need to

618
00:27:54,040 --> 00:27:54,720
Speaker 3: be studying.

619
00:27:54,920 --> 00:27:55,119
Speaker 1: You know.

620
00:27:55,200 --> 00:27:57,600
Speaker 3: I need to really be on this because I know

621
00:27:57,720 --> 00:28:00,520
Speaker 3: for a fact people are listening. I know this for

622
00:28:00,640 --> 00:28:03,399
Speaker 3: one hundred percent fact, and it's changing things. I know

623
00:28:03,440 --> 00:28:05,760
Speaker 3: people are saying, yo, I said my son down to

624
00:28:05,880 --> 00:28:07,879
Speaker 3: listener that what you said about that?

625
00:28:08,359 --> 00:28:08,600
Speaker 1: You know?

626
00:28:08,640 --> 00:28:10,720
Speaker 3: And I'm like, yo, they lit So I'm taking that

627
00:28:10,800 --> 00:28:13,760
Speaker 3: shit serious, knowing that this is all they got because.

628
00:28:13,680 --> 00:28:15,480
Speaker 1: I can't touch everybody, that's right.

629
00:28:15,600 --> 00:28:19,000
Speaker 3: I cannot go to every hood and to every city

630
00:28:19,040 --> 00:28:21,560
Speaker 3: and have a seminar every I can't do that. But

631
00:28:21,640 --> 00:28:24,480
Speaker 3: what I can do is be intentional with our conversations

632
00:28:24,640 --> 00:28:26,639
Speaker 3: Aboutely and I think if we live there, man, we

633
00:28:26,920 --> 00:28:29,399
Speaker 3: can we can, we can go far. I want to

634
00:28:29,440 --> 00:28:34,240
Speaker 3: talk to about your confidence. What's responsible for your confidence?

635
00:28:35,560 --> 00:28:36,880
Speaker 1: Monks goring to South Carolina?

636
00:28:37,480 --> 00:28:42,320
Speaker 2: You know, growing up in a place where nobody bit

637
00:28:42,400 --> 00:28:46,280
Speaker 2: their tongue, where regardless of what was in people's pockets.

638
00:28:46,320 --> 00:28:50,920
Speaker 2: Regardless of what people's financial situation was. Everybody walked in

639
00:28:50,960 --> 00:28:54,600
Speaker 2: the room like they were somebody, and nobody treated anybody,

640
00:28:54,960 --> 00:28:58,400
Speaker 2: you know, differently because of what they had, you know,

641
00:28:58,640 --> 00:29:01,160
Speaker 2: like that whole mentale I got, well, I treat the

642
00:29:01,160 --> 00:29:02,520
Speaker 2: custody and like the CEO.

643
00:29:02,960 --> 00:29:03,120
Speaker 1: You know.

644
00:29:03,120 --> 00:29:04,959
Speaker 2: I get that from growing up in a small country

645
00:29:05,000 --> 00:29:06,800
Speaker 2: town because you don't know who's who. And I remember

646
00:29:06,840 --> 00:29:09,240
Speaker 2: my dad, me and my dad riding around. My dad

647
00:29:09,280 --> 00:29:10,920
Speaker 2: pointed at this dude one day and my dad said,

648
00:29:10,920 --> 00:29:12,520
Speaker 2: you see that man right there. It was this white dude.

649
00:29:12,520 --> 00:29:14,600
Speaker 2: He's just regular looking white dude. He said, that's the

650
00:29:14,680 --> 00:29:17,400
Speaker 2: richest man in most corn. And I was like, for real,

651
00:29:17,800 --> 00:29:22,120
Speaker 2: because you know, my idea of wealth is shoeing, the

652
00:29:22,160 --> 00:29:23,240
Speaker 2: design and clothes.

653
00:29:23,360 --> 00:29:26,240
Speaker 1: Ain't everything else? The flying car. I'm like him.

654
00:29:26,520 --> 00:29:28,760
Speaker 2: He was like yeah, he was like, you know, black people,

655
00:29:28,800 --> 00:29:31,720
Speaker 2: we like to wear all money, you know what I mean.

656
00:29:31,920 --> 00:29:33,720
Speaker 2: We like to show, we like to act, we like

657
00:29:33,760 --> 00:29:35,720
Speaker 2: to show like we we like to look like we

658
00:29:35,800 --> 00:29:40,080
Speaker 2: have money instead of just actually happening. And I was like, damn.

659
00:29:40,160 --> 00:29:42,760
Speaker 2: So my mentality was especially growing up the way I

660
00:29:42,800 --> 00:29:45,360
Speaker 2: grew up. You know, I sold a little bit of drugs.

661
00:29:45,400 --> 00:29:48,320
Speaker 2: I was a quarterspoon guy, right. You know seven grams,

662
00:29:48,480 --> 00:29:50,840
Speaker 2: you're supposed to make one hundred dollars off every gram,

663
00:29:51,160 --> 00:29:52,680
Speaker 2: but you know that don't have what happened?

664
00:29:52,840 --> 00:29:55,400
Speaker 1: You're gonna spend two fifty and make about five hundred. Yes,

665
00:29:55,400 --> 00:29:55,920
Speaker 1: you know what I mean.

666
00:29:56,240 --> 00:29:59,760
Speaker 2: But I never was the richest person. But all my

667
00:30:00,160 --> 00:30:04,680
Speaker 2: people around me was really big, big, big, big, big

668
00:30:05,040 --> 00:30:07,040
Speaker 2: dope boys. The only thing I could do was be

669
00:30:07,080 --> 00:30:09,480
Speaker 2: the funny guy. You know what I'm saying. The only

670
00:30:09,480 --> 00:30:11,880
Speaker 2: thing I could do was be the guy that read everything.

671
00:30:12,240 --> 00:30:12,440
Speaker 1: You know.

672
00:30:12,560 --> 00:30:15,160
Speaker 2: That's the only thing I could do. So my confidence

673
00:30:15,280 --> 00:30:18,320
Speaker 2: was always Okay. I know I'm around people that may

674
00:30:18,320 --> 00:30:20,840
Speaker 2: be more financially well offt than me, but I'm me,

675
00:30:21,640 --> 00:30:22,720
Speaker 2: Like what God gave me.

676
00:30:22,720 --> 00:30:24,640
Speaker 1: Is ain't me and it ain't on me. But how

677
00:30:24,640 --> 00:30:25,480
Speaker 1: did you? How did you?

678
00:30:25,520 --> 00:30:28,800
Speaker 3: Because I'm even going through that now where it's like, yo, bro,

679
00:30:28,960 --> 00:30:31,240
Speaker 3: I know what's up with me. I know what it is,

680
00:30:31,280 --> 00:30:34,040
Speaker 3: I know who I am, but still sometimes this shit

681
00:30:34,160 --> 00:30:37,960
Speaker 3: is getting big where it's like I what WHOA?

682
00:30:38,680 --> 00:30:41,240
Speaker 1: Well, I'm gonna add something else on too. Knowledge yourself? Right?

683
00:30:41,840 --> 00:30:45,280
Speaker 2: Growing up, my dad giving me first book he gave

684
00:30:45,320 --> 00:30:47,400
Speaker 2: me was autobiography of Malcolm X. Reading that and then

685
00:30:47,440 --> 00:30:50,000
Speaker 2: that leading me into reading Message to the Black Man

686
00:30:50,040 --> 00:30:53,360
Speaker 2: by the Honorable Elijah Muhammad, and then you know, reading

687
00:30:53,360 --> 00:30:55,760
Speaker 2: from Niggas to Gods by Kill, like all of these

688
00:30:55,760 --> 00:30:58,520
Speaker 2: books just you know, really instilled in me that him

689
00:30:58,640 --> 00:31:01,800
Speaker 2: black king, black man as special, black people are special,

690
00:31:01,840 --> 00:31:04,920
Speaker 2: the black man is God like. That was really my mindset.

691
00:31:05,000 --> 00:31:08,720
Speaker 2: And so that's another thing that gave me confidence. But

692
00:31:08,760 --> 00:31:11,520
Speaker 2: to what you just said, I've never felt like I'm

693
00:31:11,560 --> 00:31:14,760
Speaker 2: bigger than nobody, you know, I've never felt that way

694
00:31:14,800 --> 00:31:17,720
Speaker 2: ever in my life. I've never I've never had a

695
00:31:17,760 --> 00:31:22,800
Speaker 2: struggle with being humble. In the times my ego did

696
00:31:22,840 --> 00:31:25,040
Speaker 2: get the best of me, I was fully aware that

697
00:31:25,080 --> 00:31:26,480
Speaker 2: my ego was getting the best at me.

698
00:31:26,920 --> 00:31:29,280
Speaker 1: And those are the moments that I couldn't sleep at night.

699
00:31:29,520 --> 00:31:32,320
Speaker 2: Like everybody talk about, Oh you know why Charlemagne all

700
00:31:32,320 --> 00:31:34,160
Speaker 2: he talks about his mental health and therapy. I started

701
00:31:34,200 --> 00:31:37,480
Speaker 2: going to therapy in twenty sixteen, you know, because of

702
00:31:37,560 --> 00:31:39,800
Speaker 2: exactly what you're talking about. I started going to therapy

703
00:31:39,840 --> 00:31:44,640
Speaker 2: at the height of successful things too, because I've always

704
00:31:44,640 --> 00:31:47,760
Speaker 2: dealt with like anxiety, panic attacks. I've always dealt with

705
00:31:47,800 --> 00:31:49,880
Speaker 2: like bounce of depression. Didn't even know what they were.

706
00:31:49,920 --> 00:31:51,240
Speaker 2: You know, growing up in the hoods, you just think.

707
00:31:51,160 --> 00:31:52,600
Speaker 1: You pussy, Yes, you know what I mean. So if

708
00:31:52,640 --> 00:31:54,720
Speaker 1: I'm like, I'm around this environment.

709
00:31:54,560 --> 00:31:58,320
Speaker 2: Where people got guns and it's violence and people are hustling, like,

710
00:31:58,360 --> 00:32:00,280
Speaker 2: of course, I'm gonna be naturally paranoid. But if you

711
00:32:00,280 --> 00:32:02,440
Speaker 2: think that you got to go have to run from

712
00:32:02,440 --> 00:32:03,920
Speaker 2: the cops in the next five minutes, of course you're

713
00:32:03,960 --> 00:32:06,280
Speaker 2: gonna be naturally paranoid. But as I got older, I

714
00:32:06,280 --> 00:32:10,480
Speaker 2: started realizing, like, yo, this ain't just normal, you know, paranoia.

715
00:32:10,560 --> 00:32:14,600
Speaker 2: So twenty sixteen, I'm experiencing the most success I've ever

716
00:32:14,640 --> 00:32:17,280
Speaker 2: had in my life. You know, I got more money

717
00:32:17,320 --> 00:32:20,280
Speaker 2: than I've ever had in my life. But I'm realizing

718
00:32:20,440 --> 00:32:23,880
Speaker 2: I'm becoming exactly what I hated, meaning that I was

719
00:32:23,880 --> 00:32:25,959
Speaker 2: about to because I've been married for like two years then,

720
00:32:25,960 --> 00:32:27,880
Speaker 2: even though me and my wife we've been together twenty

721
00:32:27,880 --> 00:32:30,520
Speaker 2: five years, but we had got married in twenty fourteen,

722
00:32:30,800 --> 00:32:32,760
Speaker 2: and I was still out here in these streets. You know,

723
00:32:32,800 --> 00:32:34,800
Speaker 2: I'm still out here running around with a bunch of

724
00:32:34,800 --> 00:32:37,040
Speaker 2: other chicks in La later with a whole bunch of

725
00:32:37,040 --> 00:32:37,480
Speaker 2: other ships.

726
00:32:37,880 --> 00:32:40,680
Speaker 1: I'm still living that life, and I'm realizing.

727
00:32:40,240 --> 00:32:43,360
Speaker 2: Like, yo, I'm about to ruin my family the way

728
00:32:43,400 --> 00:32:46,800
Speaker 2: I saw my pops oring his family. And that's something

729
00:32:46,800 --> 00:32:49,640
Speaker 2: my pops would always tell me he regretted as he

730
00:32:49,720 --> 00:32:51,400
Speaker 2: got older. He would always say that to me, the

731
00:32:51,440 --> 00:32:53,800
Speaker 2: thing I've really messed up on was not doing right

732
00:32:53,840 --> 00:32:57,240
Speaker 2: by your mom. So I was getting caught up in

733
00:32:57,280 --> 00:32:59,760
Speaker 2: the characterure of Charlamagne.

734
00:33:00,200 --> 00:33:02,720
Speaker 1: That ain't who Leonard is? Right?

735
00:33:02,920 --> 00:33:04,800
Speaker 3: What moment was it, though, when you were at the

736
00:33:04,840 --> 00:33:06,640
Speaker 3: height that made you say, all right, I might need

737
00:33:06,680 --> 00:33:10,440
Speaker 3: to see about my like, see what's going on well,

738
00:33:10,640 --> 00:33:11,080
Speaker 3: because you.

739
00:33:11,040 --> 00:33:13,160
Speaker 1: Went on a spell for a minute where you was

740
00:33:13,200 --> 00:33:13,760
Speaker 1: doing shit.

741
00:33:14,000 --> 00:33:16,840
Speaker 2: Like the moment that made me really check myself was

742
00:33:16,880 --> 00:33:20,000
Speaker 2: a phone call for my wife and I'm out doing

743
00:33:20,000 --> 00:33:21,800
Speaker 2: some shit I ain't got no business doing. And I

744
00:33:21,840 --> 00:33:23,720
Speaker 2: remember her calling me, and I remember her just saying

745
00:33:23,760 --> 00:33:25,680
Speaker 2: to me, what are you doing. I'm like, I'm just

746
00:33:25,720 --> 00:33:28,080
Speaker 2: in the hotel whatever. She was like, no, what are

747
00:33:28,120 --> 00:33:28,600
Speaker 2: you doing?

748
00:33:29,080 --> 00:33:29,400
Speaker 1: Wow?

749
00:33:29,680 --> 00:33:32,880
Speaker 2: Like she feel it and not even about that moment,

750
00:33:33,440 --> 00:33:36,280
Speaker 2: she said, what are you doing with your life? You

751
00:33:36,320 --> 00:33:40,200
Speaker 2: about to fuck around and lose your family. You're about

752
00:33:40,200 --> 00:33:43,000
Speaker 2: to fuck around and lose everything. You know what I mean?

753
00:33:43,040 --> 00:33:46,160
Speaker 2: Because of where you at mentally, and that was like

754
00:33:46,200 --> 00:33:49,680
Speaker 2: a wake up call, like oh it. And then I

755
00:33:49,720 --> 00:33:52,000
Speaker 2: remember the moment I decided to start going to therapy

756
00:33:52,120 --> 00:33:54,640
Speaker 2: was I I was on vacation. I was on vacation

757
00:33:54,760 --> 00:33:57,040
Speaker 2: with all my friends and family, and you know, I

758
00:33:57,040 --> 00:34:00,360
Speaker 2: love going to this place called Anguilla. And I realized

759
00:34:00,600 --> 00:34:02,200
Speaker 2: I was getting my head cut, and I realized I

760
00:34:02,240 --> 00:34:04,880
Speaker 2: was feeling something that I hadn't felt in years, loan

761
00:34:05,360 --> 00:34:09,440
Speaker 2: and it was true peace, like true peace, like not

762
00:34:09,520 --> 00:34:11,840
Speaker 2: a care in not a worry in the world. Know,

763
00:34:11,960 --> 00:34:14,520
Speaker 2: we strive for no anxiety. I was in the moment,

764
00:34:14,719 --> 00:34:17,279
Speaker 2: like I was literally in the moment, like just I

765
00:34:17,320 --> 00:34:19,360
Speaker 2: wasn't focused on what's gonna happen tomorrow. I wasn't focusing

766
00:34:19,360 --> 00:34:20,080
Speaker 2: on what happened yesterday.

767
00:34:20,080 --> 00:34:20,960
Speaker 1: I was just in the moment.

768
00:34:21,239 --> 00:34:24,240
Speaker 2: And I said to myself, like, yeah, I gotta feel

769
00:34:24,239 --> 00:34:25,719
Speaker 2: like this all the time. What's gonna make me feel

770
00:34:25,719 --> 00:34:27,280
Speaker 2: like this all the time? And you know the answer

771
00:34:27,280 --> 00:34:28,920
Speaker 2: for me was to start going to therapy.

772
00:34:29,080 --> 00:34:31,480
Speaker 1: Man, that's that's so deep, it's so layered.

773
00:34:31,520 --> 00:34:33,399
Speaker 3: Because when I hear you say that, the first thing

774
00:34:33,480 --> 00:34:36,400
Speaker 3: pops in my mind is where.

775
00:34:36,239 --> 00:34:37,840
Speaker 1: Would you be without your wife?

776
00:34:38,360 --> 00:34:42,960
Speaker 3: Because this is how I know also that you are

777
00:34:43,040 --> 00:34:47,080
Speaker 3: not one of those clout chasy or egotistical in regards

778
00:34:47,080 --> 00:34:48,439
Speaker 3: to financial.

779
00:34:47,880 --> 00:34:50,600
Speaker 1: Guys is because you never wore your wealth.

780
00:34:51,280 --> 00:34:54,040
Speaker 3: Then on top of that, at that moment, you being

781
00:34:54,120 --> 00:34:56,279
Speaker 3: Charlemagne the height of your career, you could have said, man,

782
00:34:56,320 --> 00:34:58,000
Speaker 3: I reached out to Jay Z and talked to Jay

783
00:34:58,080 --> 00:35:00,920
Speaker 3: Man and had a long conversation with and that made

784
00:35:01,000 --> 00:35:03,120
Speaker 3: me go, see about mine? It could have been anything

785
00:35:03,200 --> 00:35:09,240
Speaker 3: in entertainment business, any ceo, anybody almost in this business.

786
00:35:09,960 --> 00:35:10,760
Speaker 1: It was family.

787
00:35:10,960 --> 00:35:12,839
Speaker 2: My wife, man, My wife build me twenty five years.

788
00:35:12,840 --> 00:35:15,560
Speaker 2: The first time I ever filt out an application at

789
00:35:15,560 --> 00:35:18,759
Speaker 2: a radio station, she drove me because my license was suspended. Man,

790
00:35:18,920 --> 00:35:21,960
Speaker 2: it's nineteen ninety eight. Wow, you know Charlter South Carolina.

791
00:35:22,480 --> 00:35:26,440
Speaker 2: This come, man, It's nobody better. She's my best friend,

792
00:35:26,480 --> 00:35:29,000
Speaker 2: She's my business partner, you know what I mean. Like,

793
00:35:29,040 --> 00:35:33,560
Speaker 2: she's the person that I know has always believed in really,

794
00:35:33,719 --> 00:35:37,360
Speaker 2: Like she was writing papers about me in college, like

795
00:35:37,440 --> 00:35:39,719
Speaker 2: about you know, she was interviewing me for like cause

796
00:35:39,719 --> 00:35:41,520
Speaker 2: she was a communications major. So she was interviewing me

797
00:35:41,560 --> 00:35:43,239
Speaker 2: in college. I go back and I read these things

798
00:35:43,280 --> 00:35:46,040
Speaker 2: and I'm like, damn. And she always said, like you

799
00:35:46,040 --> 00:35:48,839
Speaker 2: you predicted everything that you was going to be doing.

800
00:35:48,960 --> 00:35:51,279
Speaker 2: Like you know, I told her, I'm I'm gonna be

801
00:35:51,280 --> 00:35:53,520
Speaker 2: in New York doing radio. This is two thousand and one.

802
00:35:54,120 --> 00:35:56,200
Speaker 2: I only have been doing radio three years. Why would

803
00:35:56,239 --> 00:35:58,759
Speaker 2: I believe that I was gonna be in New York

804
00:35:58,840 --> 00:36:02,240
Speaker 2: doing radio? Got Randy Rope to Randy, he's from South Carolina.

805
00:36:02,239 --> 00:36:04,240
Speaker 2: He's to write for ozone magazine. He'll tell you, Randy

806
00:36:04,239 --> 00:36:07,600
Speaker 2: probably got some old tapes and old interviews. I'm predicting

807
00:36:08,160 --> 00:36:11,000
Speaker 2: all of this need. Same thing with Blad Blad Blad.

808
00:36:11,280 --> 00:36:13,120
Speaker 2: When I got fired from Philly at one hundred point

809
00:36:13,120 --> 00:36:15,600
Speaker 2: three to beat the day I got fired, I went

810
00:36:15,640 --> 00:36:18,520
Speaker 2: to go see Vlad and I did an interview, and

811
00:36:18,600 --> 00:36:21,200
Speaker 2: Vlad will take I told him I'm gonna be back

812
00:36:21,200 --> 00:36:23,120
Speaker 2: in position and it's gonna be bigger than it ever was.

813
00:36:23,160 --> 00:36:27,000
Speaker 2: Like he'll tell you, like he said, he was gonna

814
00:36:27,120 --> 00:36:29,360
Speaker 2: you all that. So yeah, man, people always ask me

815
00:36:29,360 --> 00:36:32,280
Speaker 2: what's the key to success. I always say, God, black women,

816
00:36:32,600 --> 00:36:35,160
Speaker 2: and therapy. You gotta have a queen on your side,

817
00:36:35,160 --> 00:36:37,000
Speaker 2: and you got to pour into your queen and do

818
00:36:37,160 --> 00:36:40,600
Speaker 2: right by her. Like yo, Remember when Sey pointed that finger. Yeah,

819
00:36:40,640 --> 00:36:42,600
Speaker 2: silly saying, ain't no good gonna come to you and

820
00:36:42,680 --> 00:36:44,759
Speaker 2: tell you do right by me? Yo, my brothers, I

821
00:36:44,800 --> 00:36:48,680
Speaker 2: promise you, man, if you do right by the woman

822
00:36:49,239 --> 00:36:51,440
Speaker 2: that you love and the woman that loves you, you

823
00:36:51,520 --> 00:36:55,080
Speaker 2: will see blessings like you've never seen before in your life.

824
00:36:55,120 --> 00:36:59,359
Speaker 2: Like over the last seven years, since I committed to

825
00:36:59,440 --> 00:37:01,799
Speaker 2: myself more, I'm not gonna say committed to my wife.

826
00:37:01,920 --> 00:37:04,680
Speaker 2: I committed to myself. I did the work on myself,

827
00:37:04,719 --> 00:37:08,200
Speaker 2: and I said, Joe, I'm going to be a changed man.

828
00:37:08,280 --> 00:37:12,520
Speaker 2: I'm gonna, you know, evolve intentionally. I'm gonna do right

829
00:37:12,560 --> 00:37:18,520
Speaker 2: by my wife and my family intentionally. Last seven years, I've.

830
00:37:18,440 --> 00:37:19,520
Speaker 1: Elevated in every way.

831
00:37:19,560 --> 00:37:21,399
Speaker 2: And I said just before in the pivot, but it's

832
00:37:21,400 --> 00:37:27,600
Speaker 2: true physically, mentally, spiritually, emotionally, financially. Can't nobody tell me

833
00:37:28,120 --> 00:37:30,320
Speaker 2: that I'm not in the position I'm in right now

834
00:37:30,480 --> 00:37:33,920
Speaker 2: because I intentionally committed to doing the work on myself

835
00:37:34,080 --> 00:37:37,000
Speaker 2: and doing right by the people that truly loved me.

836
00:37:37,120 --> 00:37:39,520
Speaker 1: Oh that's so deep. That's so deep, and I think

837
00:37:39,520 --> 00:37:40,320
Speaker 1: it's a lesson in that.

838
00:37:40,440 --> 00:37:44,360
Speaker 3: But they need to hear us identify that, because again,

839
00:37:44,440 --> 00:37:47,239
Speaker 3: like you said, we just deal with it. Even with me, like,

840
00:37:48,080 --> 00:37:50,120
Speaker 3: I don't know what it is what it is, right,

841
00:37:50,200 --> 00:37:55,280
Speaker 3: because I think you know coming from where I come from,

842
00:37:55,520 --> 00:37:57,560
Speaker 3: and you speak about your girl. I just I was

843
00:37:57,600 --> 00:37:59,719
Speaker 3: in a relationship, long term relationship, and I had to

844
00:38:00,400 --> 00:38:03,560
Speaker 3: because of everything that's going on. Right, it started to

845
00:38:03,640 --> 00:38:07,560
Speaker 3: affect things, and for some reason, I could no longer

846
00:38:07,640 --> 00:38:10,080
Speaker 3: be available in the same way, and it started to

847
00:38:10,120 --> 00:38:14,120
Speaker 3: affect my relationship. And so I can identify the difference

848
00:38:14,719 --> 00:38:18,000
Speaker 3: right without that queen next to me, I can literally

849
00:38:18,160 --> 00:38:22,320
Speaker 3: feel the difference. Bro, I can feel like not complete.

850
00:38:22,640 --> 00:38:25,520
Speaker 3: I don't even operate with the same confidence, right because

851
00:38:25,520 --> 00:38:29,720
Speaker 3: I don't have that swap, cause we would swap those

852
00:38:29,760 --> 00:38:31,520
Speaker 3: ideas or I'd be like, yo, tomorrow, I gotta go

853
00:38:31,560 --> 00:38:32,279
Speaker 3: see Charlotte them.

854
00:38:32,360 --> 00:38:33,719
Speaker 1: You know, I'm gonna kill this, you know.

855
00:38:33,880 --> 00:38:36,560
Speaker 3: And I don't have anyone else to I don't pour

856
00:38:36,640 --> 00:38:39,520
Speaker 3: into anyone. I'm too afraid to pour into people because

857
00:38:39,520 --> 00:38:43,040
Speaker 3: I've been disappointed so much. Right, when you pour into somebody,

858
00:38:43,120 --> 00:38:47,040
Speaker 3: you become vulnerable because you put your emotions in a

859
00:38:47,120 --> 00:38:48,600
Speaker 3: cup and you pour it on them.

860
00:38:48,640 --> 00:38:50,719
Speaker 2: Man, when mess say nothing makes a man feel better

861
00:38:50,760 --> 00:38:53,080
Speaker 2: than a woman, man, queen with a crown, that'd be

862
00:38:53,160 --> 00:38:55,799
Speaker 2: down for whatever. You know. You know, like there's a

863
00:38:55,800 --> 00:38:57,959
Speaker 2: few things that's forever, my lady. We can make We'll

864
00:38:58,040 --> 00:39:00,719
Speaker 2: make babies. Back when I was nothing, you made a

865
00:39:00,760 --> 00:39:03,080
Speaker 2: brother feel like he was something. We talking about confidence.

866
00:39:03,080 --> 00:39:05,719
Speaker 2: That's another thing. I don't care what's going on. This

867
00:39:05,760 --> 00:39:08,120
Speaker 2: is I got a beautiful black woman that love me.

868
00:39:08,239 --> 00:39:10,120
Speaker 1: That when I come in with my head down, she's

869
00:39:10,160 --> 00:39:11,280
Speaker 1: gonna say, king.

870
00:39:11,320 --> 00:39:13,880
Speaker 2: Man, when I come in with no haircut and that

871
00:39:14,000 --> 00:39:16,239
Speaker 2: headline sitting in the middle of my I got the

872
00:39:16,320 --> 00:39:18,640
Speaker 2: RoboCop with the mask off going on, and that's just

873
00:39:18,680 --> 00:39:19,920
Speaker 2: sitting right there in the middle.

874
00:39:20,160 --> 00:39:21,560
Speaker 1: She still got love for me.

875
00:39:22,440 --> 00:39:26,279
Speaker 3: Back and bringer like, bro, I'm just saying black men

876
00:39:26,400 --> 00:39:29,680
Speaker 3: have to identify that love is not don't follow these

877
00:39:29,800 --> 00:39:31,960
Speaker 3: rappers with this rap talk about.

878
00:39:31,960 --> 00:39:34,880
Speaker 1: Sleeping all these women. It's too much energy. You know.

879
00:39:34,920 --> 00:39:37,759
Speaker 3: I always say energy is deepen the inner course. So

880
00:39:37,880 --> 00:39:40,960
Speaker 3: you don't want to just allow all that energy around.

881
00:39:40,719 --> 00:39:41,320
Speaker 1: Man, you people.

882
00:39:41,360 --> 00:39:43,040
Speaker 2: The only reason I know I was out there doing

883
00:39:43,080 --> 00:39:45,719
Speaker 2: that was I was trying to feed my ego. And

884
00:39:45,800 --> 00:39:49,080
Speaker 2: like the ego was like a cup with no bottom

885
00:39:49,080 --> 00:39:51,000
Speaker 2: in it, So you can pour water into that cup

886
00:39:51,040 --> 00:39:51,720
Speaker 2: and that water.

887
00:39:51,640 --> 00:39:54,200
Speaker 1: Just gonna fall right through you know what I'm saying.

888
00:39:54,280 --> 00:39:57,200
Speaker 2: You got to feed your soul being committed to one woman,

889
00:39:57,640 --> 00:40:00,000
Speaker 2: you know, being a great father, being a great husband,

890
00:40:00,040 --> 00:40:01,200
Speaker 2: and that actually.

891
00:40:00,760 --> 00:40:03,960
Speaker 1: Feeds you know, your soul. And you know the coaches

892
00:40:04,040 --> 00:40:06,000
Speaker 1: the coach is fucked up, right. The culture for.

893
00:40:06,040 --> 00:40:08,640
Speaker 2: Years was all it was all about misogyny. You know,

894
00:40:08,680 --> 00:40:10,160
Speaker 2: we all played a role in it. You know, it

895
00:40:10,239 --> 00:40:13,600
Speaker 2: was all about patriarchy. It was all over sexualized. We

896
00:40:13,760 --> 00:40:15,279
Speaker 2: all played a role.

897
00:40:15,480 --> 00:40:17,680
Speaker 1: In passing that done. Yeah, that's right.

898
00:40:17,680 --> 00:40:21,080
Speaker 2: We all play a role in you know, how our

899
00:40:21,120 --> 00:40:24,319
Speaker 2: women got treated, you know, in society. So it's just like, yo,

900
00:40:24,400 --> 00:40:27,640
Speaker 2: if I spent however many years of my life doing that,

901
00:40:28,200 --> 00:40:30,239
Speaker 2: I'm gonna definitely show y'all the other way, because I.

902
00:40:31,880 --> 00:40:34,920
Speaker 1: Promise you the other way it's way more fruitful, man.

903
00:40:34,960 --> 00:40:37,239
Speaker 2: I mean, it's funny to me when I hear people say,

904
00:40:38,600 --> 00:40:41,799
Speaker 2: damn bro like yo, you you you can't even you know,

905
00:40:41,880 --> 00:40:43,480
Speaker 2: talk about how another girl looks.

906
00:40:43,920 --> 00:40:45,160
Speaker 1: Yeah, I could, you know what I mean.

907
00:40:45,200 --> 00:40:47,560
Speaker 2: But I'm not about to be sitting on a podcast

908
00:40:47,680 --> 00:40:50,080
Speaker 2: or on the radio lusted over another woman. Know how

909
00:40:50,080 --> 00:40:53,960
Speaker 2: many years I ain't bass my wife doing shit like that.

910
00:40:55,960 --> 00:41:00,640
Speaker 2: Your perception of Charlamagne Lenard goes home to.

911
00:41:00,680 --> 00:41:03,719
Speaker 3: This woman right here, right if she feel any kind

912
00:41:03,760 --> 00:41:06,359
Speaker 3: of way about it, Come on, man, any kind of.

913
00:41:06,280 --> 00:41:08,520
Speaker 2: Way more man, your brother, your brothers be having more

914
00:41:08,600 --> 00:41:11,400
Speaker 2: loyalty to the men around them than they do the women.

915
00:41:11,719 --> 00:41:15,040
Speaker 2: The woman that you go home to at night, sleep

916
00:41:15,080 --> 00:41:17,279
Speaker 2: in the bed with, right like this supposed to be

917
00:41:17,320 --> 00:41:20,759
Speaker 2: your best friend. You're not gonna give her that same respect.

918
00:41:21,120 --> 00:41:23,440
Speaker 2: You're not gonna show her the same integrity that you

919
00:41:23,440 --> 00:41:25,280
Speaker 2: would do your homeboy. Why because you think your homeboy

920
00:41:25,320 --> 00:41:25,799
Speaker 2: bust your head?

921
00:41:25,960 --> 00:41:27,960
Speaker 1: Right, you really a cal cow?

922
00:41:28,040 --> 00:41:30,760
Speaker 3: Because for me, I go much further for my woman

923
00:41:31,040 --> 00:41:33,440
Speaker 3: because I know how far she would go for men.

924
00:41:33,520 --> 00:41:35,399
Speaker 3: You know what I'm saying these dudes, If you've really

925
00:41:35,440 --> 00:41:37,359
Speaker 3: been in the streets, man, you know this whole thing

926
00:41:37,480 --> 00:41:38,839
Speaker 3: is built on the falsehood.

927
00:41:38,920 --> 00:41:40,640
Speaker 1: Man, this shit is not Now, it's.

928
00:41:40,520 --> 00:41:44,400
Speaker 3: Some real things happening, but the people that's communicating about

929
00:41:44,440 --> 00:41:48,040
Speaker 3: them ninety percent of the time are not those people

930
00:41:48,040 --> 00:41:49,080
Speaker 3: in those positions.

931
00:41:49,160 --> 00:41:50,600
Speaker 1: And that's just how this works.

932
00:41:51,000 --> 00:41:53,399
Speaker 2: And when we tell you, yeah, to your point, because

933
00:41:53,640 --> 00:41:55,520
Speaker 2: we can we can put that with street shit, right,

934
00:41:55,520 --> 00:41:57,080
Speaker 2: people that talk about scree shit that ain't never been

935
00:41:57,080 --> 00:41:59,520
Speaker 2: in the street are people that talk about relationships that

936
00:41:59,560 --> 00:42:01,960
Speaker 2: don't have no relationships, like one of my favorite things

937
00:42:01,960 --> 00:42:05,040
Speaker 2: to do long because because of you, I'm starting to

938
00:42:05,080 --> 00:42:08,280
Speaker 2: pay attention a lot more. I love going on YouTube

939
00:42:08,800 --> 00:42:12,680
Speaker 2: and listening to people talk about me and things that

940
00:42:12,719 --> 00:42:15,440
Speaker 2: are going on and my life are going on with

941
00:42:15,480 --> 00:42:17,239
Speaker 2: my people and they don't know what.

942
00:42:17,120 --> 00:42:18,400
Speaker 1: The fuck they talk you about?

943
00:42:18,560 --> 00:42:20,959
Speaker 2: That ship is so funny to me because they speak

944
00:42:21,000 --> 00:42:23,239
Speaker 2: about it with the utmost confidence. Like I literally hear

945
00:42:23,280 --> 00:42:26,520
Speaker 2: people talking about how I am at home with my wife?

946
00:42:26,680 --> 00:42:30,040
Speaker 1: How the fuck you know? How I am a fun

947
00:42:30,120 --> 00:42:32,359
Speaker 1: with this ship? You know what I'm saying, What are

948
00:42:32,400 --> 00:42:33,160
Speaker 1: you talking to you?

949
00:42:33,440 --> 00:42:36,000
Speaker 2: It's like, how do you how do you know how

950
00:42:36,040 --> 00:42:39,200
Speaker 2: I am at home with my wife? Like that's weird,

951
00:42:39,320 --> 00:42:42,960
Speaker 2: that's that's unbelievably where you get that from?

952
00:42:43,000 --> 00:42:46,120
Speaker 1: Like, but it's it's funny to me, and I listen

953
00:42:46,200 --> 00:42:48,960
Speaker 1: and it just lets me know, like, Oh, you don't

954
00:42:48,960 --> 00:42:49,560
Speaker 1: have a wife.

955
00:42:50,360 --> 00:42:52,880
Speaker 2: Oh you don't have a family, so you don't understand

956
00:42:52,920 --> 00:42:54,040
Speaker 2: how having kids.

957
00:42:53,800 --> 00:42:56,239
Speaker 3: Can change part Or you ain't a man, or you

958
00:42:56,280 --> 00:42:58,200
Speaker 3: ain't the king or the castle, or you ain't to

959
00:42:58,239 --> 00:43:00,600
Speaker 3: hate you not to hear you to take Yeah, that's right.

960
00:43:00,640 --> 00:43:02,359
Speaker 3: A lot of times I can't talk to you little

961
00:43:02,440 --> 00:43:04,920
Speaker 3: niggas because you ain't here a household. I need to

962
00:43:04,920 --> 00:43:06,520
Speaker 3: talk to head of the household. And a lot of

963
00:43:06,560 --> 00:43:09,160
Speaker 3: times this year niggas woman. So when I go to

964
00:43:09,239 --> 00:43:11,279
Speaker 3: talking about how you need to uplift your woman and

965
00:43:11,840 --> 00:43:14,439
Speaker 3: stand for your home and pull into your children, y'all

966
00:43:14,480 --> 00:43:16,640
Speaker 3: don't get that, cause that's your woman job for y'all.

967
00:43:16,680 --> 00:43:18,760
Speaker 3: That's right, y'all passed that to the woman.

968
00:43:18,840 --> 00:43:20,000
Speaker 1: That's right. You know what I'm saying.

969
00:43:20,000 --> 00:43:21,880
Speaker 3: But as me and we got to start the uplift

970
00:43:21,920 --> 00:43:24,480
Speaker 3: and say, now I'm pouring into the children's right, I'm

971
00:43:24,520 --> 00:43:26,600
Speaker 3: pouring into the house the same way she is.

972
00:43:26,719 --> 00:43:27,719
Speaker 1: That ain't just your job.

973
00:43:27,760 --> 00:43:30,319
Speaker 2: That's our job, especially if you come from not having that.

974
00:43:30,320 --> 00:43:32,200
Speaker 2: That's like, I love my dad to death, but my

975
00:43:32,320 --> 00:43:35,120
Speaker 2: dad was not able to be there for me in

976
00:43:35,160 --> 00:43:36,799
Speaker 2: the way that he even wanted to because he had

977
00:43:36,800 --> 00:43:39,040
Speaker 2: his own issues. He was dealing with self disabuse issues.

978
00:43:39,120 --> 00:43:41,480
Speaker 2: He tried to kill himself back in the day. He

979
00:43:41,520 --> 00:43:43,680
Speaker 2: was on ten to twelve different medications. He went to

980
00:43:43,719 --> 00:43:45,040
Speaker 2: therapy two and three.

981
00:43:44,920 --> 00:43:45,359
Speaker 1: Times a week.

982
00:43:45,360 --> 00:43:47,439
Speaker 2: If I would have known that when I was a kid,

983
00:43:47,840 --> 00:43:49,320
Speaker 2: I would have known what I was dealing with you

984
00:43:49,360 --> 00:43:50,719
Speaker 2: know what I mean. But these are things he didn't

985
00:43:50,760 --> 00:43:52,920
Speaker 2: tell me till I was a full blown adult.

986
00:43:53,000 --> 00:43:54,799
Speaker 1: He didn't tell me. He didn't tell me anything. I

987
00:43:54,880 --> 00:43:57,399
Speaker 1: just said until I was forty years old. Wow. After

988
00:43:57,440 --> 00:43:59,160
Speaker 1: he read my second book, Shook One.

989
00:43:59,280 --> 00:44:02,400
Speaker 2: So after you peeped it, after I talked about what

990
00:44:02,440 --> 00:44:04,839
Speaker 2: I was going through, and I had a cousin who

991
00:44:04,840 --> 00:44:07,200
Speaker 2: committed suicide that same that week, it was a week

992
00:44:07,200 --> 00:44:07,759
Speaker 2: of things giving.

993
00:44:07,800 --> 00:44:08,279
Speaker 1: I was home.

994
00:44:08,600 --> 00:44:10,400
Speaker 2: He called me on the phone and told me all

995
00:44:10,440 --> 00:44:12,239
Speaker 2: of those things. I remember calling my mom like, Mom,

996
00:44:12,280 --> 00:44:14,160
Speaker 2: you know, you know Dad was going through all of this.

997
00:44:14,200 --> 00:44:15,560
Speaker 2: She said, I thought he was just playing crazy to

998
00:44:15,560 --> 00:44:16,040
Speaker 2: get a check.

999
00:44:16,200 --> 00:44:19,160
Speaker 1: Wow, that's what they did. So I feel like, yeah,

1000
00:44:19,160 --> 00:44:20,319
Speaker 1: they still doing that now.

1001
00:44:20,760 --> 00:44:22,960
Speaker 3: And that's what I'm saying in the black community, because

1002
00:44:22,960 --> 00:44:25,400
Speaker 3: we're so financially impoverished.

1003
00:44:26,040 --> 00:44:28,439
Speaker 1: How do we know when she played for the check

1004
00:44:29,120 --> 00:44:31,120
Speaker 1: or really need to had it going through something?

1005
00:44:31,160 --> 00:44:33,480
Speaker 2: Absolutely, But then think about all the stuff we normalize.

1006
00:44:33,880 --> 00:44:36,520
Speaker 2: We know, like violence is normal to us, watching somebody

1007
00:44:36,520 --> 00:44:38,840
Speaker 2: get shot, watching somebody get their head, but you know

1008
00:44:38,840 --> 00:44:41,920
Speaker 2: what I mean, going up in a store holding it

1009
00:44:42,000 --> 00:44:44,440
Speaker 2: up at gunpoint, whatever it is, all of these things

1010
00:44:44,480 --> 00:44:46,960
Speaker 2: are normal. Robbing somebody for they pack, Like all this

1011
00:44:47,000 --> 00:44:49,279
Speaker 2: stuff is why is this shit normal to us?

1012
00:44:49,400 --> 00:44:51,600
Speaker 3: That's what I'm saying, And like now it's still normal

1013
00:44:51,600 --> 00:44:53,799
Speaker 3: for me. And I'm trying to tell myself, lone, you got,

1014
00:44:54,000 --> 00:44:55,799
Speaker 3: I got it. That's why I'm glad I got. I'm

1015
00:44:55,840 --> 00:44:59,200
Speaker 3: getting new friends that's on different levels, right, so I

1016
00:44:59,200 --> 00:45:02,560
Speaker 3: can start to have different conversations even though I'm good,

1017
00:45:02,680 --> 00:45:04,839
Speaker 3: I'm straight, but I'm saying I.

1018
00:45:04,880 --> 00:45:06,560
Speaker 1: Get shited without people telling me.

1019
00:45:06,800 --> 00:45:08,719
Speaker 3: You know, like yesterday when we were when I did

1020
00:45:08,760 --> 00:45:11,839
Speaker 3: Breakfast Club and you over there, I'm peeping technique. I'm

1021
00:45:11,880 --> 00:45:15,440
Speaker 3: watching certain things and I'm saying, oh, okay, what's this?

1022
00:45:15,560 --> 00:45:15,920
Speaker 1: What's that?

1023
00:45:16,040 --> 00:45:19,640
Speaker 3: And so I understand that I gotta work on myself,

1024
00:45:19,880 --> 00:45:21,839
Speaker 3: you know what I'm saying. And so many people come

1025
00:45:21,880 --> 00:45:24,400
Speaker 3: and say Loan like shout out to test you hit me?

1026
00:45:24,520 --> 00:45:27,759
Speaker 1: Like man, you like pop? Man? Like yeah? She like so, man,

1027
00:45:27,800 --> 00:45:29,839
Speaker 1: you got a gift. Man, you annoying it? Man? Your

1028
00:45:30,000 --> 00:45:31,680
Speaker 1: your voice, you how you speak.

1029
00:45:31,719 --> 00:45:34,479
Speaker 3: And I'm just like in my brain, yo, i gotta

1030
00:45:34,520 --> 00:45:36,640
Speaker 3: get well versed on so many more things.

1031
00:45:36,640 --> 00:45:38,000
Speaker 1: It's a lot of more work to do.

1032
00:45:38,320 --> 00:45:41,799
Speaker 3: And she's like, Loan, you good, you know but I

1033
00:45:41,840 --> 00:45:44,000
Speaker 3: always feel like I gotta work and we always have

1034
00:45:44,160 --> 00:45:47,040
Speaker 3: work to do right. But some people see us in

1035
00:45:47,080 --> 00:45:49,319
Speaker 3: our current form and we have.

1036
00:45:49,360 --> 00:45:51,080
Speaker 1: To battle with our growth.

1037
00:45:51,840 --> 00:45:54,439
Speaker 3: Some people saw you in your current form back then

1038
00:45:54,560 --> 00:45:57,400
Speaker 3: doing all of that, and sometimes they say they missed

1039
00:45:57,400 --> 00:46:01,040
Speaker 3: the old Charlamagne. What do you say to people who

1040
00:46:01,080 --> 00:46:05,359
Speaker 3: don't understand that you are Charlemagne. There's no more old Charlemagne.

1041
00:46:05,360 --> 00:46:08,319
Speaker 3: That's dead. That's my past. That's what I've done. But

1042
00:46:09,120 --> 00:46:11,360
Speaker 3: I think, and I'll give you my opinion, you can answer.

1043
00:46:11,800 --> 00:46:14,600
Speaker 3: I think Charlemagne is available, and I'll look in the camera.

1044
00:46:14,680 --> 00:46:17,560
Speaker 3: I think Charlemagne is available to feed the coach and

1045
00:46:17,640 --> 00:46:20,440
Speaker 3: have these conversations. He just got to have a runway

1046
00:46:20,440 --> 00:46:23,600
Speaker 3: to have a conversation, right, Somebody got to ask the questions.

1047
00:46:23,600 --> 00:46:26,320
Speaker 3: You gotta be able to bounce these kind of topics

1048
00:46:26,400 --> 00:46:29,440
Speaker 3: with people in an interesting way. And I think some

1049
00:46:29,480 --> 00:46:32,400
Speaker 3: people think you've checked out of that side of the game.

1050
00:46:32,719 --> 00:46:35,520
Speaker 3: And I believe they think you used to be there

1051
00:46:35,600 --> 00:46:38,719
Speaker 3: with the Phara Khan type talk, with the you know,

1052
00:46:39,200 --> 00:46:40,799
Speaker 3: some of that kind of shit where you used to

1053
00:46:40,840 --> 00:46:41,239
Speaker 3: dive in.

1054
00:46:41,320 --> 00:46:43,880
Speaker 1: What do you say to people who take that position.

1055
00:46:43,920 --> 00:46:45,960
Speaker 2: I care about all of that stuff more than ever,

1056
00:46:46,080 --> 00:46:48,880
Speaker 2: you know what I mean. But I'll tell people too.

1057
00:46:48,880 --> 00:46:50,799
Speaker 2: If you want old Charlamagne, then you gotta go on

1058
00:46:50,840 --> 00:46:53,720
Speaker 2: YouTube to find old Charlamagne. And Charlamage is gonna always

1059
00:46:53,760 --> 00:46:57,280
Speaker 2: constantly grow, yes, and always, you know, constantly evolve.

1060
00:46:57,600 --> 00:46:59,919
Speaker 1: But I like this version of me much.

1061
00:46:59,840 --> 00:47:03,280
Speaker 2: More better because truthfully, I couldn't be that version anymore

1062
00:47:03,280 --> 00:47:03,880
Speaker 2: if I tried.

1063
00:47:04,440 --> 00:47:07,080
Speaker 1: Those days are gone, like it was a moment in time.

1064
00:47:07,160 --> 00:47:09,719
Speaker 2: It's like when you constantly keep telling fifty cents to

1065
00:47:09,760 --> 00:47:11,799
Speaker 2: make get rich of doe trying? Are you tell jay

1066
00:47:11,880 --> 00:47:14,320
Speaker 2: Z to make reasonable doubt? I cannot do that anymore.

1067
00:47:14,560 --> 00:47:16,640
Speaker 2: But I can give you four four fall yes, you know,

1068
00:47:17,000 --> 00:47:20,359
Speaker 2: because I'm at a different point in my life. Yes,

1069
00:47:20,760 --> 00:47:23,080
Speaker 2: And and even when people say things like you know,

1070
00:47:23,080 --> 00:47:25,200
Speaker 2: I love I love when I'm online, and they'd be like, yo,

1071
00:47:25,600 --> 00:47:29,239
Speaker 2: PC to god. Let me tell y'all something man, you know,

1072
00:47:30,120 --> 00:47:34,320
Speaker 2: criticizing rappers, calling out rappers, you know, for their albums

1073
00:47:34,360 --> 00:47:37,040
Speaker 2: being whack or whatever that brings you some smoke, Like

1074
00:47:37,160 --> 00:47:38,759
Speaker 2: y'all see me in the street getting points in the

1075
00:47:38,760 --> 00:47:39,319
Speaker 2: back of the head.

1076
00:47:39,320 --> 00:47:41,920
Speaker 1: Are you with these niggas? You will call out? That's

1077
00:47:42,000 --> 00:47:44,800
Speaker 1: right on. They called out and I'm in the basement.

1078
00:47:44,920 --> 00:47:45,480
Speaker 1: I'm out there.

1079
00:47:45,760 --> 00:47:48,399
Speaker 2: But y'all, y'all heard about these different altercations and dust

1080
00:47:48,400 --> 00:47:49,800
Speaker 2: stuffs that have happened with rappers.

1081
00:47:49,960 --> 00:47:52,520
Speaker 1: Let me tell you something. Calling out politicians is.

1082
00:47:52,440 --> 00:47:56,200
Speaker 2: A way way way different ballgames.

1083
00:47:56,560 --> 00:47:58,400
Speaker 1: Y'all. Y'all have no idea.

1084
00:48:00,080 --> 00:48:04,120
Speaker 2: People have no idea the things that have been halted

1085
00:48:04,880 --> 00:48:09,319
Speaker 2: because of things that I've said about elected officials or

1086
00:48:09,880 --> 00:48:12,640
Speaker 2: you know, people at corporations. And I ain't talking about

1087
00:48:12,640 --> 00:48:14,960
Speaker 2: no entertainment shit, right, I'm talking about real life.

1088
00:48:15,120 --> 00:48:19,520
Speaker 1: I'm talking about shit like home insurance. Wow. Yeah, I'm

1089
00:48:19,520 --> 00:48:20,279
Speaker 1: talking about shit like.

1090
00:48:20,320 --> 00:48:22,319
Speaker 2: I'm talking about things that getting in a way of

1091
00:48:22,400 --> 00:48:25,399
Speaker 2: real real life, real life.

1092
00:48:25,400 --> 00:48:28,280
Speaker 1: And you know, because you know I tell you a story.

1093
00:48:28,320 --> 00:48:30,600
Speaker 2: It's like, yo, I remember one time things were getting

1094
00:48:30,600 --> 00:48:31,879
Speaker 2: I'm not gonna say what it was over, but things

1095
00:48:31,920 --> 00:48:35,280
Speaker 2: were getting I couldn't get home insurance on the property.

1096
00:48:35,400 --> 00:48:37,359
Speaker 2: I'm like, what the hell can I get hom I'm

1097
00:48:37,360 --> 00:48:38,959
Speaker 2: having Homer shanks all these years, all of a sudden,

1098
00:48:38,960 --> 00:48:41,680
Speaker 2: I can't get Homer Sance. Got turned down by like

1099
00:48:41,719 --> 00:48:45,279
Speaker 2: ten eleven different Homer surance companies. My lawyer got on

1100
00:48:45,320 --> 00:48:47,040
Speaker 2: the phone. One of them said, what is going on,

1101
00:48:47,160 --> 00:48:51,000
Speaker 2: like what's happening that you know he can't get Homer

1102
00:48:51,080 --> 00:48:54,160
Speaker 2: surance and like it was because of these comments that

1103
00:48:54,200 --> 00:48:57,080
Speaker 2: he made about X, Y and Z, like straight up

1104
00:48:57,200 --> 00:48:59,360
Speaker 2: wow said it. My lawyer was like, well, can you

1105
00:48:59,400 --> 00:49:00,000
Speaker 2: put that on pay?

1106
00:49:00,360 --> 00:49:03,360
Speaker 1: Yes please? And of course they couldn't yes, because that

1107
00:49:03,480 --> 00:49:04,680
Speaker 1: didn't get your head a camera.

1108
00:49:04,719 --> 00:49:06,080
Speaker 2: So then I got the Homer showing. There was some

1109
00:49:06,120 --> 00:49:08,560
Speaker 2: BS Homer shows at first. Now yeah, I got some

1110
00:49:08,840 --> 00:49:12,600
Speaker 2: better hom but but folks don't realize, like the battles

1111
00:49:12,600 --> 00:49:15,160
Speaker 2: were fighting now, the wars we're fighting.

1112
00:49:14,880 --> 00:49:20,879
Speaker 1: Now if you conquered all but even with the rap shit, yo, bro,

1113
00:49:21,800 --> 00:49:23,720
Speaker 1: I hung the twenty three up in that court.

1114
00:49:23,760 --> 00:49:26,840
Speaker 3: I did that, like I literally made the most money.

1115
00:49:27,080 --> 00:49:28,680
Speaker 3: And I know you don't like to talk money, but

1116
00:49:28,719 --> 00:49:31,320
Speaker 3: we're talking money today because there's too many people.

1117
00:49:31,440 --> 00:49:34,319
Speaker 2: I'm doing okay, now, I'm doing okay. God talking money

1118
00:49:34,360 --> 00:49:36,880
Speaker 2: to my mom always said it's okay. My mom always

1119
00:49:36,880 --> 00:49:39,040
Speaker 2: told me to be happy, to just be making a living.

1120
00:49:38,520 --> 00:49:42,480
Speaker 3: Yes, we're not doing that, no more, not today, not today.

1121
00:49:42,840 --> 00:49:44,640
Speaker 3: We're not letting them get away with that time.

1122
00:49:44,800 --> 00:49:45,560
Speaker 1: No more. Today.

1123
00:49:45,600 --> 00:49:48,399
Speaker 3: Were talking money today, and I know because I get

1124
00:49:48,440 --> 00:49:50,280
Speaker 3: paid with you, So I know it's.

1125
00:49:50,120 --> 00:49:52,720
Speaker 1: Some money available. We're talking money today.

1126
00:49:52,760 --> 00:49:56,720
Speaker 3: But but even even in that, in the situation where

1127
00:49:56,760 --> 00:49:59,840
Speaker 3: like what you're just talking about, uh, the game is

1128
00:50:00,040 --> 00:50:02,279
Speaker 3: called us to feed our ego, right, the game has

1129
00:50:02,320 --> 00:50:04,560
Speaker 3: put us in a position to do that. Now, what

1130
00:50:04,640 --> 00:50:08,799
Speaker 3: I do think is, oh, that's what I was gonna say.

1131
00:50:08,840 --> 00:50:12,759
Speaker 3: With those conversations, people need to understand that the new

1132
00:50:12,920 --> 00:50:17,840
Speaker 3: Charlemagne is in lackluster. Even when I hear you cop

1133
00:50:17,920 --> 00:50:22,800
Speaker 3: to the new Charlemagne, it's confusion in that term, because

1134
00:50:23,040 --> 00:50:26,759
Speaker 3: new Charlemagne would indicate to some people on the other

1135
00:50:26,840 --> 00:50:28,160
Speaker 3: side that maybe it.

1136
00:50:28,280 --> 00:50:30,080
Speaker 1: Lost something, right.

1137
00:50:30,760 --> 00:50:33,279
Speaker 3: I don't know why, but I think they feel like

1138
00:50:34,560 --> 00:50:37,319
Speaker 3: you know, when you say when you even cop to it, right,

1139
00:50:37,360 --> 00:50:39,760
Speaker 3: when you're just like, yo, I'm the new Charlemagne.

1140
00:50:39,360 --> 00:50:41,360
Speaker 1: I don't I don't even know if it's new Charlamagne'.

1141
00:50:41,680 --> 00:50:43,640
Speaker 1: That's what I'm saying. I'm just I'm just Leonard.

1142
00:50:43,640 --> 00:50:44,839
Speaker 2: At the end of the day, I think what you're

1143
00:50:44,880 --> 00:50:48,520
Speaker 2: seeing now is more so Leonard as opposed to Charlomane.

1144
00:50:48,560 --> 00:50:51,400
Speaker 2: Charlamagne is just the name that people still call me,

1145
00:50:51,400 --> 00:50:53,160
Speaker 2: and I still answer to it. But you know, like

1146
00:50:53,200 --> 00:50:56,160
Speaker 2: in my mind, I'm I'm I'm on daddy molde all

1147
00:50:56,200 --> 00:50:57,600
Speaker 2: the time, you know what I mean, I'm in a

1148
00:50:57,640 --> 00:51:00,000
Speaker 2: husband mode all the time. I'm in I'm in business

1149
00:51:00,080 --> 00:51:02,439
Speaker 2: this mold like like like all the time.

1150
00:51:02,520 --> 00:51:04,840
Speaker 3: Yes, And I think the youngsters need to know that

1151
00:51:04,880 --> 00:51:09,359
Speaker 3: the conversations are still polding, that the information is still polding, right,

1152
00:51:09,440 --> 00:51:11,640
Speaker 3: that you ain't lost your legs, like you can get

1153
00:51:11,640 --> 00:51:12,920
Speaker 3: in the mix and talk about it.

1154
00:51:14,160 --> 00:51:14,720
Speaker 1: I'm better.

1155
00:51:15,400 --> 00:51:17,240
Speaker 2: And then the reason I know I'm better is because

1156
00:51:18,040 --> 00:51:23,759
Speaker 2: the audience grew as we all evolved. When when I

1157
00:51:23,800 --> 00:51:30,720
Speaker 2: started doing work on myself, when Envy you know, started transitioning,

1158
00:51:29,520 --> 00:51:32,200
Speaker 2: and it.

1159
00:51:32,160 --> 00:51:34,799
Speaker 1: Like everything evolved, the audience.

1160
00:51:35,560 --> 00:51:38,440
Speaker 2: The audience grew, like you're talking about Farra Con and

1161
00:51:38,480 --> 00:51:41,400
Speaker 2: Dick Gregory and you know, all of these different voices

1162
00:51:41,440 --> 00:51:43,480
Speaker 2: that we were bringing on. But then, like think about

1163
00:51:43,600 --> 00:51:46,320
Speaker 2: the political conversations we started to have. And that goes

1164
00:51:46,360 --> 00:51:48,439
Speaker 2: back to something my mother told me when I was young,

1165
00:51:48,840 --> 00:51:50,000
Speaker 2: read things that.

1166
00:51:49,920 --> 00:51:50,920
Speaker 1: Don't pertain to you.

1167
00:51:51,080 --> 00:51:53,200
Speaker 2: Every so, being that I used to read things that

1168
00:51:53,239 --> 00:51:55,879
Speaker 2: don't pertain to me, I started watching things that don't

1169
00:51:55,920 --> 00:51:56,520
Speaker 2: pertain to me.

1170
00:51:57,440 --> 00:51:57,759
Speaker 1: That's right.

1171
00:51:57,800 --> 00:51:59,600
Speaker 2: I always had my hand in a little bit of everything.

1172
00:51:59,640 --> 00:52:02,960
Speaker 2: I was alway was watching CNN and watching ESPNS. You know,

1173
00:52:03,200 --> 00:52:06,160
Speaker 2: I was always reading the Sauce, but also reading the Watchtower,

1174
00:52:06,280 --> 00:52:08,320
Speaker 2: you know, because my mom was a Jehovah witness. So

1175
00:52:08,400 --> 00:52:12,439
Speaker 2: it's like we started on the political We started getting

1176
00:52:12,480 --> 00:52:14,680
Speaker 2: our political bag on Breakfast Club because of my man

1177
00:52:14,719 --> 00:52:19,040
Speaker 2: Bacari sellers South Carolina. I know in Bacari, since I

1178
00:52:19,080 --> 00:52:22,279
Speaker 2: was doing radio on South Carolina using you know, the

1179
00:52:22,400 --> 00:52:26,120
Speaker 2: clubs back then, drinking, having a good time. Right, So

1180
00:52:26,160 --> 00:52:28,759
Speaker 2: when he ran for lieutenant governor of South Carolina, he

1181
00:52:28,840 --> 00:52:31,160
Speaker 2: came to Breakfast Club. Because Bacari is of an age

1182
00:52:31,160 --> 00:52:33,759
Speaker 2: where he understands culture. He was like, I'm gonna meet

1183
00:52:33,800 --> 00:52:35,919
Speaker 2: people where they are. I'm going to the breakfast club, right,

1184
00:52:36,280 --> 00:52:39,160
Speaker 2: And that interview did a lot for Bacari as far

1185
00:52:39,200 --> 00:52:41,759
Speaker 2: as that campaign. He didn't win, but what happened was

1186
00:52:42,400 --> 00:52:45,799
Speaker 2: Bacari started talking about how well it did for him.

1187
00:52:46,000 --> 00:52:49,360
Speaker 1: So then we just started opening the floodgates. The Angela

1188
00:52:49,440 --> 00:52:51,799
Speaker 1: ris of the world you know, started coming up here.

1189
00:52:51,880 --> 00:52:54,200
Speaker 2: And then you know, because of the relationships with Bacari

1190
00:52:54,280 --> 00:52:56,319
Speaker 2: and people like that, you know, I remember Angela RAI

1191
00:52:56,480 --> 00:52:58,480
Speaker 2: had Andrew Gillim come up here later, and then the

1192
00:52:58,560 --> 00:53:02,160
Speaker 2: Hillary Clinton and because uh, Bernie Sanders, Well, Hillary had

1193
00:53:02,160 --> 00:53:04,160
Speaker 2: a bunch of black women working around her, salute to

1194
00:53:04,239 --> 00:53:06,600
Speaker 2: Karen Sivil and they were telling her, Yo, she needs

1195
00:53:06,640 --> 00:53:09,359
Speaker 2: to be doing stuff like breakfast club. Bernie Sanders had

1196
00:53:09,360 --> 00:53:11,160
Speaker 2: a lot of black people around him. It was Nina

1197
00:53:11,200 --> 00:53:14,319
Speaker 2: Turner and Teslin figure Ro and Simone Standers at the time.

1198
00:53:14,400 --> 00:53:17,160
Speaker 2: They were all around Bernie and they at least at

1199
00:53:17,200 --> 00:53:19,400
Speaker 2: least test and Simone was telling him, you need to

1200
00:53:19,400 --> 00:53:20,200
Speaker 2: go do breakfast club.

1201
00:53:20,239 --> 00:53:22,799
Speaker 1: Killer Mike was rocking with him. So that stuff making

1202
00:53:22,880 --> 00:53:24,200
Speaker 1: sense as riots.

1203
00:53:24,040 --> 00:53:26,680
Speaker 2: And and for me, just being a person who has

1204
00:53:26,760 --> 00:53:30,640
Speaker 2: always wanted to ask politicians certain questions.

1205
00:53:30,360 --> 00:53:32,719
Speaker 1: I looked forward to that. That's what I'm now.

1206
00:53:32,960 --> 00:53:37,719
Speaker 2: Those interviews may not do five million on YouTube like

1207
00:53:37,760 --> 00:53:41,080
Speaker 2: a six nine or or whatever numbers they were doing

1208
00:53:41,120 --> 00:53:43,040
Speaker 2: Soldier Boy and all of them, but Yo, were talking

1209
00:53:43,040 --> 00:53:43,520
Speaker 2: about real.

1210
00:53:43,440 --> 00:53:46,120
Speaker 3: World and then not even that. From a business perspective,

1211
00:53:46,200 --> 00:53:48,200
Speaker 3: it stretches my market share.

1212
00:53:48,080 --> 00:53:48,839
Speaker 1: That's what I'm saying.

1213
00:53:48,840 --> 00:53:51,120
Speaker 2: If we give you, it gives you more market share

1214
00:53:50,880 --> 00:53:52,200
Speaker 2: in the real world.

1215
00:53:52,520 --> 00:53:55,360
Speaker 3: And here here, here's also what I find interesting about

1216
00:53:55,360 --> 00:53:57,680
Speaker 3: that is not only does it give you market share,

1217
00:53:58,080 --> 00:54:00,880
Speaker 3: it's almost like you you you guys are some of

1218
00:54:00,880 --> 00:54:04,319
Speaker 3: the only people that can serve this same fan base

1219
00:54:04,480 --> 00:54:06,880
Speaker 3: like a hamburger and a salad.

1220
00:54:07,280 --> 00:54:08,040
Speaker 1: You know, it's like.

1221
00:54:08,400 --> 00:54:12,319
Speaker 3: Everybody's fan base won't even it'll do nothing if they

1222
00:54:12,360 --> 00:54:14,000
Speaker 3: go that route, because they built it.

1223
00:54:14,239 --> 00:54:17,840
Speaker 2: That was always my mentality, because I saw a long

1224
00:54:18,000 --> 00:54:21,719
Speaker 2: time ago how hip hop and hip hop personalities put

1225
00:54:21,760 --> 00:54:24,479
Speaker 2: themselves in a box. I think I'll be forty five

1226
00:54:24,480 --> 00:54:28,000
Speaker 2: in a couple of weeks, right, so I've hip hop's

1227
00:54:28,000 --> 00:54:29,799
Speaker 2: fifty years old. I've been kind of around hip hop

1228
00:54:29,800 --> 00:54:33,239
Speaker 2: since the inception. Like I saw the rise of it

1229
00:54:33,280 --> 00:54:35,400
Speaker 2: in a real way, from my cousin Tie letting me

1230
00:54:35,480 --> 00:54:37,960
Speaker 2: hear you know, paid in full by aericban rock him

1231
00:54:38,160 --> 00:54:40,480
Speaker 2: Wow in eighty eight when I was ten years old,

1232
00:54:40,680 --> 00:54:44,200
Speaker 2: to where we are now, you know, with the culture.

1233
00:54:44,239 --> 00:54:48,040
Speaker 2: But I saw where hip hop was was hitting that

1234
00:54:48,080 --> 00:54:50,439
Speaker 2: glass ceiling. I saw when those rappers that I grew

1235
00:54:50,520 --> 00:54:54,080
Speaker 2: up on and I loved couldn't escape that box they

1236
00:54:54,120 --> 00:54:56,399
Speaker 2: were in. They still wanted to rap about the street shit,

1237
00:54:56,440 --> 00:54:58,080
Speaker 2: and they still wanted to rap about the guns, and

1238
00:54:58,120 --> 00:54:59,959
Speaker 2: they still wanted to, you know, talk about the drug.

1239
00:55:00,080 --> 00:55:02,640
Speaker 2: We know they're not selling no more. They weren't telling

1240
00:55:02,719 --> 00:55:05,680
Speaker 2: us about where they were in their lives now. Man,

1241
00:55:05,719 --> 00:55:08,040
Speaker 2: that's why I love what jay Z is. That's why

1242
00:55:08,080 --> 00:55:09,719
Speaker 2: I love with knowledge that now I've got a song

1243
00:55:09,719 --> 00:55:10,840
Speaker 2: called Brunch on Sundays.

1244
00:55:11,120 --> 00:55:14,200
Speaker 1: That's what I mean, That's what we say. That's what

1245
00:55:14,239 --> 00:55:19,319
Speaker 1: I'm saying. So when back then I knew, Yo, we

1246
00:55:19,360 --> 00:55:20,400
Speaker 1: can't stay in a box.

1247
00:55:20,800 --> 00:55:24,520
Speaker 2: We got to constantly bring people on this platform that

1248
00:55:24,560 --> 00:55:27,239
Speaker 2: may not necessarily pertain to the platform.

1249
00:55:27,400 --> 00:55:29,839
Speaker 1: Who says who says Bishop TDJS can't be on here

1250
00:55:29,840 --> 00:55:31,520
Speaker 1: when I'm telling you no, he can.

1251
00:55:31,680 --> 00:55:35,279
Speaker 3: For y'all, everybody can't have that conversation for an hour

1252
00:55:35,320 --> 00:55:38,160
Speaker 3: and a half with someone without it being about rap,

1253
00:55:38,239 --> 00:55:40,839
Speaker 3: without it being about beef. This is the point I

1254
00:55:40,880 --> 00:55:44,160
Speaker 3: was making the shows is the value comes when I

1255
00:55:44,200 --> 00:55:48,560
Speaker 3: can build a catalog that maintains market share. If I

1256
00:55:48,719 --> 00:55:51,960
Speaker 3: just focus on the beef. Literally, anyone can talk about that.

1257
00:55:52,239 --> 00:55:55,280
Speaker 3: You can literally, in my opinion, put anyone in that space.

1258
00:55:55,640 --> 00:56:00,840
Speaker 3: But with y'all again, your audience was h would receive

1259
00:56:00,960 --> 00:56:03,799
Speaker 3: both these meals and eat it up. Now, they may

1260
00:56:03,880 --> 00:56:06,760
Speaker 3: not eat all the salad, right, they may go twenty

1261
00:56:06,800 --> 00:56:09,720
Speaker 3: five minutes in, but that twenty five minutes may spark

1262
00:56:09,760 --> 00:56:12,680
Speaker 3: the change to Now he's an umar fan. Now he

1263
00:56:12,920 --> 00:56:15,000
Speaker 3: goes down this rabbit hole looking at what the hell

1264
00:56:15,040 --> 00:56:17,680
Speaker 3: Dick Gregory been taught. Oh here's another one. Oh, here's

1265
00:56:17,719 --> 00:56:18,200
Speaker 3: another one.

1266
00:56:18,280 --> 00:56:22,520
Speaker 1: This is I have discovered some of the things that

1267
00:56:22,560 --> 00:56:26,200
Speaker 1: have changed my perspective based on that kind of stuff. Right,

1268
00:56:26,280 --> 00:56:28,480
Speaker 1: y'all might do Dick Gregory. I may say, now I

1269
00:56:28,520 --> 00:56:31,360
Speaker 1: know Dick Gregory, but I didn't know he talked like that.

1270
00:56:31,360 --> 00:56:33,440
Speaker 1: That's right. And by the way, I've been doing this.

1271
00:56:33,520 --> 00:56:36,160
Speaker 2: The first time I ever interviewed the Honorable Minister Lewis

1272
00:56:36,160 --> 00:56:38,040
Speaker 2: Prior Cohn was two thousand and five. It was the

1273
00:56:38,080 --> 00:56:40,799
Speaker 2: ten year anniversary of the Million Man March, and I

1274
00:56:40,840 --> 00:56:43,439
Speaker 2: used to do youth ministry at Muhammad Mars number thirty

1275
00:56:43,440 --> 00:56:46,080
Speaker 2: eight in Columbia, South Carolina, and he came, you know,

1276
00:56:46,239 --> 00:56:49,000
Speaker 2: to announce that they were doing the ten year they

1277
00:56:49,000 --> 00:56:50,880
Speaker 2: were doing the ten year anniversary of the Million Man

1278
00:56:50,920 --> 00:56:53,160
Speaker 2: March called the Million Man Movement, or I think it

1279
00:56:53,200 --> 00:56:54,879
Speaker 2: was a million Man Movement of the Million March Movement.

1280
00:56:54,880 --> 00:56:58,719
Speaker 2: I don't remember, but I'm I got the opportunity to

1281
00:56:59,200 --> 00:57:02,080
Speaker 2: be part of the press junkie, right, and I'm in

1282
00:57:02,160 --> 00:57:03,160
Speaker 2: there with my little tape recorder.

1283
00:57:03,160 --> 00:57:04,200
Speaker 1: I still got the interview somewhere.

1284
00:57:04,200 --> 00:57:06,440
Speaker 2: But I'm in there with my little tape recorder and

1285
00:57:06,760 --> 00:57:08,640
Speaker 2: I'm just sitting there like, I don't know what all

1286
00:57:08,640 --> 00:57:10,120
Speaker 2: these people talk about. I don't know if I'm ever

1287
00:57:10,120 --> 00:57:12,080
Speaker 2: gonna get a chance to talk to the minister ever again.

1288
00:57:12,120 --> 00:57:14,880
Speaker 2: I got questions about light Man, so I hit him

1289
00:57:14,920 --> 00:57:17,800
Speaker 2: with I was the first person boom.

1290
00:57:17,840 --> 00:57:20,840
Speaker 1: I hit him with two questions about light Man.

1291
00:57:20,560 --> 00:57:23,800
Speaker 2: And he gave these really thought provoking answers, and he goes,

1292
00:57:26,200 --> 00:57:29,400
Speaker 2: don't ask me any more questions. He said, I'm gonna

1293
00:57:29,400 --> 00:57:33,800
Speaker 2: talk to you later. I'm just south the line of questions,

1294
00:57:33,880 --> 00:57:36,400
Speaker 2: and and by the way, I'm like, damn, he you know,

1295
00:57:36,440 --> 00:57:38,600
Speaker 2: he just he just told me shut the fuck up.

1296
00:57:38,680 --> 00:57:40,640
Speaker 1: He trying to eat man.

1297
00:57:41,080 --> 00:57:43,360
Speaker 2: After that press junker was over, one of the brothers

1298
00:57:43,400 --> 00:57:45,280
Speaker 2: came back and got me. They took me to the

1299
00:57:45,280 --> 00:57:47,880
Speaker 2: minister's sweep and we sat down. He said, Rick, he said,

1300
00:57:47,880 --> 00:57:49,919
Speaker 2: I want you to record this too, and I got

1301
00:57:49,920 --> 00:57:51,880
Speaker 2: that recorded as well, and I had a couple more

1302
00:57:51,960 --> 00:57:54,680
Speaker 2: questions for him, and you know, I remember him putting

1303
00:57:54,680 --> 00:57:56,400
Speaker 2: his hand on my knee and just saying, man, you

1304
00:57:57,280 --> 00:58:01,120
Speaker 2: are more than what you appear to be the other people,

1305
00:58:01,720 --> 00:58:06,680
Speaker 2: and you know you are here to help the next generation.

1306
00:58:06,720 --> 00:58:09,720
Speaker 2: I'm paraphrasing, but just to help the next generation, you know,

1307
00:58:09,840 --> 00:58:11,760
Speaker 2: grow and get and get to where they need to be.

1308
00:58:11,800 --> 00:58:13,200
Speaker 2: And he was like, you know, I want, I want

1309
00:58:13,200 --> 00:58:15,680
Speaker 2: to pour all my wisdom into you.

1310
00:58:15,760 --> 00:58:16,720
Speaker 1: He said, this is O five.

1311
00:58:16,800 --> 00:58:18,880
Speaker 2: And I asked, brother, I got it on tape, Say asked,

1312
00:58:18,880 --> 00:58:21,240
Speaker 2: brother Doda mohamma, brother damahamma. But I got it on tape,

1313
00:58:21,400 --> 00:58:25,360
Speaker 2: you know, And yeah, those that's what my mind was

1314
00:58:25,400 --> 00:58:27,600
Speaker 2: always at. I got in trouble for that in Columbia Sideline.

1315
00:58:27,600 --> 00:58:29,760
Speaker 2: I got in trouble because I played it on the air.

1316
00:58:30,160 --> 00:58:33,560
Speaker 2: And I remember, I remember my program director at the time,

1317
00:58:33,640 --> 00:58:36,760
Speaker 2: he said, uh, I wouldn't have played that that that

1318
00:58:36,760 --> 00:58:39,400
Speaker 2: that Farakhn interview if I was you mind you he

1319
00:58:39,440 --> 00:58:41,560
Speaker 2: wasn't on this saying that it's about nobody.

1320
00:58:41,800 --> 00:58:42,960
Speaker 1: He wasn't talking about no community.

1321
00:58:42,960 --> 00:58:44,640
Speaker 2: If he was just talking about life and hip hop

1322
00:58:44,640 --> 00:58:47,800
Speaker 2: and how to bridge the gap between hip hop and spirituality.

1323
00:58:47,960 --> 00:58:49,560
Speaker 2: But I guess, you know, some of the powers that

1324
00:58:49,640 --> 00:58:52,160
Speaker 2: be had complained, you know, complaining down there.

1325
00:58:52,520 --> 00:58:54,520
Speaker 3: Man, that's crazy, don't you. I just did a c

1326
00:58:54,560 --> 00:58:56,760
Speaker 3: I a guy and I don't know if he spinned

1327
00:58:56,800 --> 00:58:58,440
Speaker 3: me or not. But I asked him about Phara Khan.

1328
00:58:58,520 --> 00:59:00,400
Speaker 3: He said, I don't know who that is. You think

1329
00:59:00,440 --> 00:59:04,040
Speaker 3: he's spinning me. He said, he didn't know. He was

1330
00:59:04,080 --> 00:59:05,920
Speaker 3: in there for eight years. He was in there when

1331
00:59:05,920 --> 00:59:07,400
Speaker 3: the Boston bombing happened.

1332
00:59:07,600 --> 00:59:09,760
Speaker 1: He's only been a year. He was in there for

1333
00:59:09,760 --> 00:59:11,600
Speaker 1: a years. He's not in there no more. But he

1334
00:59:11,680 --> 00:59:15,120
Speaker 1: was an X operative for as I mean, listen, ninety

1335
00:59:15,200 --> 00:59:18,080
Speaker 1: years old. But I'm saying the CIA didn't don't they

1336
00:59:18,080 --> 00:59:21,360
Speaker 1: have they had an interest in in Phara Khan. I

1337
00:59:21,400 --> 00:59:23,560
Speaker 1: don't know if they still do. I mean back in

1338
00:59:23,600 --> 00:59:24,480
Speaker 1: the day. I think.

1339
00:59:25,800 --> 00:59:28,840
Speaker 2: My reading serves me correctly. The Honorable Elijah Muhammad was

1340
00:59:29,520 --> 00:59:31,320
Speaker 2: the most surveillance the.

1341
00:59:31,360 --> 00:59:33,160
Speaker 1: Person I was trying to get in with him.

1342
00:59:33,760 --> 00:59:37,120
Speaker 3: Why would you because I don't know if this is

1343
00:59:37,120 --> 00:59:39,200
Speaker 3: That's what I'm saying that That's why I was because

1344
00:59:39,280 --> 00:59:40,920
Speaker 3: I was looking at some stuff and I asked me.

1345
00:59:40,920 --> 00:59:42,080
Speaker 1: He was like, I don't know who that is. I

1346
00:59:42,160 --> 00:59:43,800
Speaker 1: know about the million man in March, but I don't

1347
00:59:43,840 --> 00:59:44,400
Speaker 1: know Farakhn.

1348
00:59:44,480 --> 00:59:48,720
Speaker 3: I just found that strange that intelligence doesn't know who

1349
00:59:48,800 --> 00:59:49,800
Speaker 3: Farakhn is.

1350
00:59:50,680 --> 00:59:51,800
Speaker 1: Maybe he got to play dumb.

1351
00:59:51,920 --> 00:59:53,840
Speaker 3: Yeah, that's what that's what I thought it was. I

1352
00:59:53,880 --> 00:59:56,200
Speaker 3: should have got him like this little spinning me. Let's

1353
00:59:56,200 --> 00:59:58,479
Speaker 3: get into podcasting a little bit. What would you say,

1354
00:59:58,560 --> 01:00:02,040
Speaker 3: warrants UH money for a podcast.

1355
01:00:03,200 --> 01:00:03,760
Speaker 1: Viewership?

1356
01:00:04,360 --> 01:00:08,080
Speaker 2: You know when I viewership, listenership, you know, it's all

1357
01:00:08,080 --> 01:00:11,080
Speaker 2: about the audio. I keep trying to have that conversation

1358
01:00:11,160 --> 01:00:14,760
Speaker 2: with people because if you're on YouTube, and you're just

1359
01:00:14,800 --> 01:00:16,280
Speaker 2: on YouTube, you're not a podcast.

1360
01:00:16,480 --> 01:00:19,479
Speaker 1: You're a video show. Yes, you know what I mean.

1361
01:00:19,560 --> 01:00:23,360
Speaker 2: But if you're UH a podcast, it's all about the audio.

1362
01:00:23,400 --> 01:00:26,320
Speaker 2: People care about what's the numbers on that RSS feed? Yes,

1363
01:00:26,520 --> 01:00:28,920
Speaker 2: you know, that's where the money is. And I'm in

1364
01:00:29,320 --> 01:00:32,240
Speaker 2: the audio business like that's why you know, people, And

1365
01:00:32,280 --> 01:00:33,800
Speaker 2: I don't knock you. Like I said, YouTube is a

1366
01:00:33,800 --> 01:00:36,440
Speaker 2: digital billboard, but I'm in the audio business. Like everything

1367
01:00:36,440 --> 01:00:38,720
Speaker 2: I do with Black Effect podcast, we do audio.

1368
01:00:38,840 --> 01:00:40,800
Speaker 1: You know, I don't. We know. We don't touch you

1369
01:00:41,240 --> 01:00:42,800
Speaker 1: at all. Yes, y'all don't.

1370
01:00:43,080 --> 01:00:45,400
Speaker 2: When when Drink Champs was with black Effect, we didn't

1371
01:00:45,440 --> 01:00:48,200
Speaker 2: touch the Drink Champs video. You know, when your Legion

1372
01:00:48,280 --> 01:00:51,000
Speaker 2: was a black Effect, we didn't touch earn your Leisure video.

1373
01:00:51,200 --> 01:00:52,800
Speaker 2: All the smoke, we don't touch all the smoke video

1374
01:00:53,040 --> 01:00:54,680
Speaker 2: that's not what we don't touch all the smoke video like,

1375
01:00:54,920 --> 01:00:58,080
Speaker 2: we care about the audio because the audio is where

1376
01:00:58,200 --> 01:01:00,720
Speaker 2: the ad revenue is. I do radio, I do breakfast

1377
01:01:00,720 --> 01:01:02,600
Speaker 2: club every morning. That's the audio b and that's where

1378
01:01:02,640 --> 01:01:04,720
Speaker 2: you're pulling from. And that's what I need the youngsters

1379
01:01:04,760 --> 01:01:08,040
Speaker 2: to understand. When he talks about this, pay attention. Write

1380
01:01:08,080 --> 01:01:10,600
Speaker 2: some shit down if you need to. But this dude has.

1381
01:01:10,440 --> 01:01:14,000
Speaker 3: Made a lot of money in the audio game and

1382
01:01:14,200 --> 01:01:16,800
Speaker 3: podcast and they have been able to confuse us to

1383
01:01:16,880 --> 01:01:21,400
Speaker 3: think that video is podcast. It's a component of the podcast.

1384
01:01:21,720 --> 01:01:25,040
Speaker 3: But literally podcasting lives in the audio form.

1385
01:01:25,120 --> 01:01:29,000
Speaker 2: I've been doing Brilliant Idiots for ten years and I

1386
01:01:29,040 --> 01:01:31,960
Speaker 2: love when people say things like Brillian Nidias fell off

1387
01:01:32,720 --> 01:01:35,400
Speaker 2: this and that, But I'm like, damn, we do three

1388
01:01:35,440 --> 01:01:39,920
Speaker 2: hundred thousand listens every episode and.

1389
01:01:39,880 --> 01:01:41,240
Speaker 1: I don't know, and I've watched it.

1390
01:01:41,320 --> 01:01:42,960
Speaker 3: I've been I remember when I was here and I

1391
01:01:43,080 --> 01:01:45,400
Speaker 3: went and looked, I'm like, fell out.

1392
01:01:45,480 --> 01:01:48,480
Speaker 1: How yeah? And you can you can go look on SoundCloud.

1393
01:01:48,520 --> 01:01:51,439
Speaker 2: SoundCloud has some of the numbers, Like SoundCloud you'll see

1394
01:01:51,440 --> 01:01:54,200
Speaker 2: like two hundred thousand, but then Spotify.

1395
01:01:53,760 --> 01:01:55,680
Speaker 1: Is a whole other thing. And whatever else you can.

1396
01:01:55,640 --> 01:01:59,280
Speaker 2: Listen to podcasts and I'm like, damn, you know, the

1397
01:01:59,360 --> 01:02:01,919
Speaker 2: checks don't look like we fell out. You know we're

1398
01:02:01,920 --> 01:02:04,720
Speaker 2: in the audio space. But what you said is true.

1399
01:02:04,760 --> 01:02:08,080
Speaker 2: People get confused about the visual right or even like

1400
01:02:08,120 --> 01:02:10,560
Speaker 2: I see people say things like man, why why brilliant

1401
01:02:10,560 --> 01:02:14,320
Speaker 2: it is? YouTube don't have a lot of subscribers. I'm like, bro,

1402
01:02:14,440 --> 01:02:17,320
Speaker 2: do you realize this our second YouTube page right like

1403
01:02:17,440 --> 01:02:20,200
Speaker 2: our first YouTube page, we had well over a million followers.

1404
01:02:20,440 --> 01:02:23,160
Speaker 2: Andrew turned to the Flagrant. No, no, Andrew turned it

1405
01:02:23,160 --> 01:02:27,520
Speaker 2: into Andrew Andrew. That's because Andrew was he was.

1406
01:02:27,520 --> 01:02:30,280
Speaker 3: He was kind of headed that curve right when when

1407
01:02:30,320 --> 01:02:32,480
Speaker 3: he was saying like and then you would this is again,

1408
01:02:32,680 --> 01:02:35,160
Speaker 3: this is when I'm saying about some of the assists

1409
01:02:35,200 --> 01:02:39,120
Speaker 3: that people may not even really add value to your name.

1410
01:02:39,240 --> 01:02:43,880
Speaker 3: With Sholtz, I literally saw you hand him a platform,

1411
01:02:44,360 --> 01:02:47,760
Speaker 3: like hand him a situation where it's like, yo, you

1412
01:02:47,920 --> 01:02:50,360
Speaker 3: my guy, I really rock with you. Whatever you need

1413
01:02:50,400 --> 01:02:53,040
Speaker 3: from me, go get your money and you and that

1414
01:02:53,040 --> 01:02:56,840
Speaker 3: that I'll take it to this. You guys had built

1415
01:02:56,920 --> 01:03:00,480
Speaker 3: up Brilliant idiots when he had first started Flagrant, and

1416
01:03:00,520 --> 01:03:03,760
Speaker 3: he took Flagrant and put it on Brilliant idiots on

1417
01:03:03,800 --> 01:03:06,520
Speaker 3: the RSS on the RSS feed, and so that should

1418
01:03:06,600 --> 01:03:09,640
Speaker 3: even speak to how important that r s S feed is.

1419
01:03:09,760 --> 01:03:11,440
Speaker 2: We did that with every podcast we launched on a

1420
01:03:11,480 --> 01:03:14,440
Speaker 2: loud speaking Angelo Ride podcast. When we launched her, it

1421
01:03:14,480 --> 01:03:16,560
Speaker 2: was on r s S feed. Tax Do one, we

1422
01:03:16,640 --> 01:03:18,439
Speaker 2: launched taxt On and it was on our RSS feed.

1423
01:03:18,480 --> 01:03:19,200
Speaker 1: Any t K.

1424
01:03:19,360 --> 01:03:21,640
Speaker 2: Kirkling, whoever it was that we were doing that podcast

1425
01:03:21,680 --> 01:03:24,560
Speaker 2: at the time, we put it on Brilliant Idiots RSS

1426
01:03:24,560 --> 01:03:27,120
Speaker 2: feed because we had a booming RSS feed. I mean,

1427
01:03:27,120 --> 01:03:31,600
Speaker 2: of course the reed does, but but they're not letting

1428
01:03:31,600 --> 01:03:35,480
Speaker 2: nobody get on their RS like people unless it's like

1429
01:03:35,480 --> 01:03:37,680
Speaker 2: the friend zone something like.

1430
01:03:38,840 --> 01:03:43,040
Speaker 3: Yes, it's all about audio. So what about the Patreon

1431
01:03:43,240 --> 01:03:44,480
Speaker 3: versus audio model.

1432
01:03:45,200 --> 01:03:48,360
Speaker 2: I don't mind the Patreon model because it's just like

1433
01:03:48,400 --> 01:03:52,520
Speaker 2: a subscription based model versus open air.

1434
01:03:52,520 --> 01:03:54,640
Speaker 1: But it needs to be added value.

1435
01:03:55,200 --> 01:03:57,080
Speaker 2: Yeah, I think you should be doing something else on Patreon.

1436
01:03:57,120 --> 01:03:59,480
Speaker 2: You get people something else like I'm not gonna, you know,

1437
01:04:00,120 --> 01:04:03,680
Speaker 2: put a podcast out for everybody to listen to and

1438
01:04:03,680 --> 01:04:06,240
Speaker 2: then put that same podcast behind the walls just because

1439
01:04:06,240 --> 01:04:08,720
Speaker 2: of some curse words, you know what I mean, charge

1440
01:04:08,760 --> 01:04:10,680
Speaker 2: them more like if I'm gonna do Patreon I'm gonna

1441
01:04:10,680 --> 01:04:13,480
Speaker 2: give them some whole other content, like I wouldn't even

1442
01:04:13,520 --> 01:04:16,880
Speaker 2: want to give people you know what I'm doing on

1443
01:04:16,960 --> 01:04:19,760
Speaker 2: the regular podcast, Like let me go take them behind

1444
01:04:19,800 --> 01:04:22,120
Speaker 2: the scenes, let me give them something else.

1445
01:04:22,160 --> 01:04:24,560
Speaker 1: So he's are blueprints for the youngsters they listening, you

1446
01:04:24,560 --> 01:04:24,959
Speaker 1: know what I'm.

1447
01:04:25,240 --> 01:04:26,840
Speaker 2: I think one of the best blue prints to follow.

1448
01:04:26,880 --> 01:04:28,240
Speaker 2: I think one of the best blue prints to follow

1449
01:04:28,320 --> 01:04:30,480
Speaker 2: is Flagrant. And the reason I think Flagrant is one

1450
01:04:30,480 --> 01:04:33,439
Speaker 2: of the best blueprints the follow is because Andrew puts

1451
01:04:33,440 --> 01:04:35,920
Speaker 2: Flagrant out as a podcast.

1452
01:04:35,680 --> 01:04:37,520
Speaker 1: You know, so you can listen to it for free.

1453
01:04:37,960 --> 01:04:40,640
Speaker 2: But when they were doing like more edgy of content,

1454
01:04:41,040 --> 01:04:43,360
Speaker 2: you can go listen to it on the Patreon and

1455
01:04:43,400 --> 01:04:47,080
Speaker 2: they put out the video on YouTube. Once again, meet

1456
01:04:47,120 --> 01:04:49,400
Speaker 2: people where they are. You create this one piece of

1457
01:04:49,440 --> 01:04:53,080
Speaker 2: content and go wherever the people are. The thing that

1458
01:04:53,120 --> 01:04:56,000
Speaker 2: frustrates me sometimes is because I'm watching people trying to

1459
01:04:56,040 --> 01:05:00,240
Speaker 2: grow these these podcasts on YouTube.

1460
01:05:00,280 --> 01:05:01,520
Speaker 1: You hustling backwards.

1461
01:05:01,920 --> 01:05:04,720
Speaker 2: That's a video, it's not even a podcast of video shows.

1462
01:05:04,800 --> 01:05:07,560
Speaker 3: And then look how big Breakfast Club is, and you

1463
01:05:08,040 --> 01:05:11,080
Speaker 3: know what it's like to be flagged or have shit

1464
01:05:11,320 --> 01:05:14,960
Speaker 3: like bro, they literally can stop what's going on and

1465
01:05:15,000 --> 01:05:16,800
Speaker 3: you cannot scale a business that way.

1466
01:05:16,840 --> 01:05:18,000
Speaker 1: You cannot scale a business that way.

1467
01:05:18,000 --> 01:05:20,440
Speaker 2: What I would want to see people do is, if

1468
01:05:20,480 --> 01:05:24,320
Speaker 2: you are going to start your podcast video wise, yo,

1469
01:05:24,520 --> 01:05:27,040
Speaker 2: every ten to fifteen minutes, you should be saying, hey,

1470
01:05:27,040 --> 01:05:28,600
Speaker 2: make sure you go check us out on the audio.

1471
01:05:28,600 --> 01:05:30,800
Speaker 1: Make sure you listen to the audios, you know, and

1472
01:05:30,840 --> 01:05:31,680
Speaker 1: you know what. I think.

1473
01:05:31,880 --> 01:05:34,439
Speaker 3: I got this trick from Andrew Tait, and I'm gonna

1474
01:05:34,480 --> 01:05:37,000
Speaker 3: put this out for the youngsters. This is a very

1475
01:05:37,240 --> 01:05:41,680
Speaker 3: slick trick that he does. They take a long interview

1476
01:05:42,120 --> 01:05:46,040
Speaker 3: and they do an ad right and it's literally this fast.

1477
01:05:46,920 --> 01:05:50,400
Speaker 3: My name is, my name is Andrew Tait. I represent

1478
01:05:50,440 --> 01:05:52,720
Speaker 3: a company called such and such. I'm there to talk

1479
01:05:52,760 --> 01:05:55,240
Speaker 3: to you free available to speak to you on such

1480
01:05:55,280 --> 01:05:55,640
Speaker 3: and such.

1481
01:05:55,880 --> 01:05:59,360
Speaker 1: Back and instantly go back. I'll be saying, you do that, yeah,

1482
01:05:59,440 --> 01:06:02,440
Speaker 1: but that's what I'm saying. So I get that. I

1483
01:06:02,480 --> 01:06:04,720
Speaker 1: got that from them. Now mines is too long.

1484
01:06:05,400 --> 01:06:09,160
Speaker 3: What I noticed he's doing is understanding that the viewers

1485
01:06:09,440 --> 01:06:12,480
Speaker 3: spain is very short. So it comes in literally for

1486
01:06:12,600 --> 01:06:15,960
Speaker 3: five seconds and bounces back out. It is it's almost

1487
01:06:16,000 --> 01:06:17,960
Speaker 3: like it's not interrupting what's happening.

1488
01:06:17,960 --> 01:06:20,240
Speaker 2: Man, You're gonna reach more people with audio. You know why,

1489
01:06:20,280 --> 01:06:22,960
Speaker 2: because people spend more time in their cars. You know,

1490
01:06:23,000 --> 01:06:26,120
Speaker 2: people spend more time commuting in the trains or on buses.

1491
01:06:26,400 --> 01:06:29,720
Speaker 2: When people working out, they throw you know, a podcast

1492
01:06:29,800 --> 01:06:32,960
Speaker 2: on or an audible book. I got to actually sit

1493
01:06:33,080 --> 01:06:35,000
Speaker 2: down and look, yes, you know what I mean.

1494
01:06:35,360 --> 01:06:38,439
Speaker 3: Now, even if you debate the fact that you reach

1495
01:06:38,560 --> 01:06:40,880
Speaker 3: more people on YouTube, because some people trying to have

1496
01:06:40,920 --> 01:06:44,800
Speaker 3: that debate debate, I just think the business lives in audio.

1497
01:06:45,080 --> 01:06:46,880
Speaker 2: I think I think the business lives in the audio,

1498
01:06:46,920 --> 01:06:49,200
Speaker 2: and I still think you reach more people audio wided.

1499
01:06:49,200 --> 01:06:50,160
Speaker 1: But by the way.

1500
01:06:50,000 --> 01:06:53,200
Speaker 2: What about with podcast you think with with podcasting?

1501
01:06:53,280 --> 01:06:55,080
Speaker 1: Absolutely, man, you look at Joe Rogan.

1502
01:06:55,280 --> 01:06:58,520
Speaker 2: Joe Rogan was doing ten million downloads, No I'm lying,

1503
01:06:59,360 --> 01:07:01,240
Speaker 2: or he went to spot Joe Rogan was doing one

1504
01:07:01,320 --> 01:07:07,000
Speaker 2: hundred million downloads a month of people listening to his podcast. Now,

1505
01:07:07,000 --> 01:07:09,320
Speaker 2: there would be those times where you definitely would do

1506
01:07:11,280 --> 01:07:14,720
Speaker 2: absolutely absolutely, But I know for a fact I've listened

1507
01:07:14,800 --> 01:07:18,040
Speaker 2: and still do listen to more Joe Rogan than I've

1508
01:07:18,080 --> 01:07:19,800
Speaker 2: actually watched YouTube video.

1509
01:07:20,520 --> 01:07:23,760
Speaker 1: I don't know what if the same is for breakfast Club.

1510
01:07:23,800 --> 01:07:26,160
Speaker 2: I would only assume that though, because when it comes

1511
01:07:26,200 --> 01:07:26,880
Speaker 2: to breakfast club.

1512
01:07:26,880 --> 01:07:29,040
Speaker 1: We do eight million monthly listeners.

1513
01:07:29,040 --> 01:07:32,000
Speaker 2: We do fifteen to twenty million downloads a month on

1514
01:07:32,080 --> 01:07:33,080
Speaker 2: the podcast.

1515
01:07:33,600 --> 01:07:36,439
Speaker 1: I can only assume people are listening to us more.

1516
01:07:36,480 --> 01:07:37,920
Speaker 2: And don't get me wrong, we're on BET in the

1517
01:07:38,000 --> 01:07:40,600
Speaker 2: morning and we're still on YouTube and social media, so

1518
01:07:40,840 --> 01:07:44,400
Speaker 2: I'm fully aware people are watching as well. But I

1519
01:07:44,400 --> 01:07:47,440
Speaker 2: don't think it's anything like being in people's ears, man.

1520
01:07:47,480 --> 01:07:49,760
Speaker 3: I think, and I also think you can literally handle

1521
01:07:49,800 --> 01:07:52,680
Speaker 3: that like different customers. I think you can handle the

1522
01:07:53,160 --> 01:07:56,680
Speaker 3: video watcher a certain way and the audio guy certain way.

1523
01:07:56,720 --> 01:07:59,680
Speaker 3: I think what's happening is people are getting lazy and

1524
01:07:59,720 --> 01:08:02,280
Speaker 3: trying to handle both of them the same way.

1525
01:08:02,400 --> 01:08:04,960
Speaker 1: I don't think that they know there's a difference, you

1526
01:08:05,000 --> 01:08:05,400
Speaker 1: know what I mean.

1527
01:08:05,440 --> 01:08:07,479
Speaker 2: I think that these brothers and these sisters are really

1528
01:08:07,480 --> 01:08:12,440
Speaker 2: starting these podcasts on YouTube because they think that's where

1529
01:08:12,480 --> 01:08:15,160
Speaker 2: they're supposed to be starting a podcast.

1530
01:08:15,240 --> 01:08:17,439
Speaker 1: Because some of them don't even get audio.

1531
01:08:17,560 --> 01:08:19,400
Speaker 2: Some of them don't got audio, maybe because we haven't

1532
01:08:19,400 --> 01:08:21,439
Speaker 2: done a good enough job. Like Drink Champs isn't a

1533
01:08:21,439 --> 01:08:24,160
Speaker 2: massive podcast just because of the video exactly, it's a

1534
01:08:24,160 --> 01:08:25,400
Speaker 2: massive podcast because of the audio.

1535
01:08:25,880 --> 01:08:28,559
Speaker 3: Yes, when he was and we can speak about that

1536
01:08:28,600 --> 01:08:30,880
Speaker 3: when he was over on button and speaking about whatever

1537
01:08:31,000 --> 01:08:31,719
Speaker 3: deal he got.

1538
01:08:32,240 --> 01:08:33,280
Speaker 1: That was an audio deal.

1539
01:08:33,320 --> 01:08:36,040
Speaker 3: He was talking an audio deal that wasn't a video deal,

1540
01:08:36,080 --> 01:08:38,960
Speaker 3: and so again podcasters have to pay attention.

1541
01:08:39,400 --> 01:08:40,839
Speaker 1: It was an audio deal with Black Effects.

1542
01:08:40,840 --> 01:08:42,840
Speaker 2: I don't I think he had a video deal with

1543
01:08:43,280 --> 01:08:44,880
Speaker 2: Revolt Maybe I think, But.

1544
01:08:44,840 --> 01:08:47,160
Speaker 1: When he was speaking, he said I got ten million

1545
01:08:47,280 --> 01:08:47,759
Speaker 1: or something.

1546
01:08:48,120 --> 01:08:50,240
Speaker 3: I don't know if those numbers are correct, but I

1547
01:08:50,320 --> 01:08:53,040
Speaker 3: know he said I got a certain number and that

1548
01:08:53,160 --> 01:08:56,240
Speaker 3: was just for my audio, and yeah, ye, yeah, yeah.

1549
01:08:55,760 --> 01:08:57,759
Speaker 1: That's what we paid. We were pay just for audience,

1550
01:08:57,880 --> 01:08:58,400
Speaker 1: what I'm saying.

1551
01:08:58,439 --> 01:09:00,320
Speaker 2: And it's the same thing with anybody, like you know,

1552
01:09:00,600 --> 01:09:02,240
Speaker 2: I don't care if it's a Joe Rogan, a eighty

1553
01:09:02,240 --> 01:09:03,479
Speaker 2: five South show, or whoever.

1554
01:09:03,800 --> 01:09:05,200
Speaker 1: It's two different businesses.

1555
01:09:05,280 --> 01:09:07,680
Speaker 2: Like your audio is one business, and those Fortune five

1556
01:09:07,760 --> 01:09:11,320
Speaker 2: hundred companies, they're gonna spend more money advertising on those

1557
01:09:11,479 --> 01:09:13,960
Speaker 2: on those platforms with big audio numbers than they are,

1558
01:09:14,280 --> 01:09:16,599
Speaker 2: you know, gonna spend on on video.

1559
01:09:16,720 --> 01:09:19,920
Speaker 1: Now, maybe one day it might change, or it might

1560
01:09:20,000 --> 01:09:20,599
Speaker 1: just be equal.

1561
01:09:20,680 --> 01:09:23,599
Speaker 2: People might spend just as much on video as they

1562
01:09:23,640 --> 01:09:25,519
Speaker 2: do audio, or you might be able to combine them

1563
01:09:25,520 --> 01:09:27,960
Speaker 2: and do bundles together. Some companies are doing that now,

1564
01:09:28,000 --> 01:09:30,720
Speaker 2: but it's not it's not the fortune five hundred companies, like,

1565
01:09:30,880 --> 01:09:32,160
Speaker 2: it's the little ones.

1566
01:09:32,400 --> 01:09:32,960
Speaker 1: You can you can go.

1567
01:09:33,160 --> 01:09:35,680
Speaker 2: I'm not gonna knock nobody, but you cat you can

1568
01:09:35,720 --> 01:09:38,680
Speaker 2: go look on on the brands that these people are advertising,

1569
01:09:38,720 --> 01:09:42,360
Speaker 2: and you can tell who's getting the big fortune five

1570
01:09:42,439 --> 01:09:43,080
Speaker 2: hundred joints.

1571
01:09:44,080 --> 01:09:46,280
Speaker 1: Yes, yes, yes, yes, And that's that's so.

1572
01:09:47,800 --> 01:09:53,760
Speaker 3: Yes, Yes, that's so important identified because what does your

1573
01:09:53,840 --> 01:09:56,640
Speaker 3: podcast want? Do you think more money is spent on

1574
01:09:57,320 --> 01:10:00,240
Speaker 3: ads for podcasts in the video space or a for

1575
01:10:00,320 --> 01:10:01,640
Speaker 3: podcasts in the audio.

1576
01:10:01,640 --> 01:10:03,280
Speaker 1: Audio that's a fact. So again this is.

1577
01:10:03,240 --> 01:10:06,519
Speaker 3: Something else they need to know because who is really

1578
01:10:06,560 --> 01:10:10,040
Speaker 3: getting ads for video Like you can warrant an AD

1579
01:10:10,080 --> 01:10:13,519
Speaker 3: for audio podcasts way before you can get an ad

1580
01:10:13,560 --> 01:10:14,880
Speaker 3: for video podcasts.

1581
01:10:15,120 --> 01:10:16,520
Speaker 1: In regards to numbers.

1582
01:10:16,240 --> 01:10:18,000
Speaker 2: I'm gonna sa it's that link I sent you the

1583
01:10:18,040 --> 01:10:23,000
Speaker 2: other day. Okay, this was an article that Variety put

1584
01:10:23,320 --> 01:10:28,080
Speaker 2: podcast US ad revenue projected to hit two point three

1585
01:10:28,200 --> 01:10:32,040
Speaker 2: billion in twenty twenty three, up twenty five percent.

1586
01:10:33,240 --> 01:10:36,320
Speaker 1: And then that's what YouTube going down and also.

1587
01:10:36,120 --> 01:10:39,280
Speaker 2: YouTube going This is these numbers. I'm talking about audio numbers.

1588
01:10:39,280 --> 01:10:41,720
Speaker 2: What I'm saying, how much they're spending on audio, so

1589
01:10:41,760 --> 01:10:45,439
Speaker 2: they pay attention. And again that's where YouTube going down.

1590
01:10:45,560 --> 01:10:50,120
Speaker 2: And also YouTube just did another trick again, always watch industry.

1591
01:10:50,320 --> 01:10:53,400
Speaker 2: When YouTube does something like this, it means something's coming.

1592
01:10:53,680 --> 01:10:57,120
Speaker 2: So what YouTube just done is lowered the standards for monetization.

1593
01:10:57,800 --> 01:10:59,000
Speaker 1: So now they.

1594
01:10:58,920 --> 01:11:01,599
Speaker 3: Even make it easy for you to make money because

1595
01:11:01,640 --> 01:11:04,639
Speaker 3: what they're gonna end up doing is lowering how much

1596
01:11:04,680 --> 01:11:08,840
Speaker 3: you're being paid. So I think YouTube in the next

1597
01:11:09,640 --> 01:11:13,320
Speaker 3: eight months year is gonna see another dip in what

1598
01:11:13,360 --> 01:11:16,720
Speaker 3: they're being paid. They've already seen drastic dips in like

1599
01:11:16,880 --> 01:11:18,720
Speaker 3: making one hundred and fifty thousand a month. Now you

1600
01:11:18,760 --> 01:11:20,759
Speaker 3: make eighty thousand a month. Now it's down to fifty

1601
01:11:20,800 --> 01:11:23,240
Speaker 3: k a month, stays by right there for six months.

1602
01:11:23,240 --> 01:11:25,280
Speaker 3: Now you at twenty eight k, goes back up to

1603
01:11:25,320 --> 01:11:25,800
Speaker 3: thirty two.

1604
01:11:26,160 --> 01:11:28,320
Speaker 1: You can't scale a business. What's this line?

1605
01:11:28,479 --> 01:11:30,479
Speaker 2: Hold On, this is another article because it's what me

1606
01:11:30,520 --> 01:11:33,360
Speaker 2: and me and Loane be doing. We be sharing information,

1607
01:11:33,439 --> 01:11:35,920
Speaker 2: we be sharing articles. I'm gonna read this other article

1608
01:11:35,960 --> 01:11:38,240
Speaker 2: I sent you because I don't want to misquote nothing.

1609
01:11:38,320 --> 01:11:40,960
Speaker 1: Yes, sir, hold on, all right.

1610
01:11:42,040 --> 01:11:45,120
Speaker 2: This was a Time magazine article that talked about how

1611
01:11:45,160 --> 01:11:47,680
Speaker 2: a lot of people. A lot of YouTube creators are

1612
01:11:47,680 --> 01:11:49,960
Speaker 2: walking away all right. That comes from a split of

1613
01:11:49,960 --> 01:11:52,360
Speaker 2: advertising revenue earned by creators videos, as well as other

1614
01:11:52,400 --> 01:11:55,040
Speaker 2: options such as direct gifting and paid descriptions. YouTube takes

1615
01:11:55,040 --> 01:11:58,280
Speaker 2: about thirty percent of any income from its creators. For

1616
01:11:58,360 --> 01:12:00,920
Speaker 2: the vast majority of creators there cut doesn't add up

1617
01:12:00,960 --> 01:12:03,320
Speaker 2: to much if they're hoping to make a living ad it.

1618
01:12:03,560 --> 01:12:07,160
Speaker 2: A major twenty sixteen academic study suggests ninety six point

1619
01:12:07,360 --> 01:12:11,360
Speaker 2: five percent of YouTubers don't make enough money from AD

1620
01:12:11,439 --> 01:12:15,000
Speaker 2: revenue alone to break the US poverty line. In two

1621
01:12:15,080 --> 01:12:17,559
Speaker 2: thousand and eight, just two point eight percent of YouTube

1622
01:12:17,640 --> 01:12:21,760
Speaker 2: channels in the sample linked to an external fundraising platforms.

1623
01:12:21,760 --> 01:12:24,160
Speaker 2: So what they're basically saying is people are using their

1624
01:12:24,200 --> 01:12:30,599
Speaker 2: YouTube channels to fundraise, to fundraise od the other thing

1625
01:12:30,960 --> 01:12:38,839
Speaker 2: the fundraise into the fundraise, doing other things like direct gifting,

1626
01:12:39,439 --> 01:12:43,240
Speaker 2: like giving people things, giveaways and Paige subscriptions.

1627
01:12:43,640 --> 01:12:45,720
Speaker 1: You know what I mean? So you're not making just

1628
01:12:45,840 --> 01:12:48,360
Speaker 1: money off AD revenue alone. Did you hear what I said?

1629
01:12:48,400 --> 01:12:55,000
Speaker 2: Yo? Six percent of YouTubers don't make enough money from

1630
01:12:55,040 --> 01:12:58,240
Speaker 2: AD revenue alone to break the US poverty line.

1631
01:12:58,280 --> 01:13:00,680
Speaker 1: And think about that, and what what for?

1632
01:13:00,720 --> 01:13:03,800
Speaker 3: Me to go to one of these companies and get

1633
01:13:03,800 --> 01:13:05,360
Speaker 3: an AD for my podcast.

1634
01:13:05,520 --> 01:13:09,040
Speaker 1: For video, the numbers have to, damn it be astonishing.

1635
01:13:09,200 --> 01:13:09,559
Speaker 1: They're not.

1636
01:13:09,760 --> 01:13:13,280
Speaker 3: They because they don't understand value. They don't understand really

1637
01:13:13,320 --> 01:13:14,840
Speaker 3: what they're looking at. So they're just looking at one

1638
01:13:14,880 --> 01:13:17,479
Speaker 3: hundred thousand, two hundred thousand views. Okay, we'll give you

1639
01:13:17,560 --> 01:13:21,120
Speaker 3: a little something to speak on it. But audio you

1640
01:13:21,200 --> 01:13:26,679
Speaker 3: cannot only warrant a check for ad for very, for

1641
01:13:26,680 --> 01:13:31,680
Speaker 3: for for less. You will also that ad also converts

1642
01:13:31,720 --> 01:13:35,599
Speaker 3: better because the listener has a different relationship than the viewer.

1643
01:13:35,720 --> 01:13:39,160
Speaker 3: In my opinion, again, the viewer to me is not

1644
01:13:39,280 --> 01:13:40,040
Speaker 3: the customer.

1645
01:13:40,320 --> 01:13:40,720
Speaker 1: That's right.

1646
01:13:40,800 --> 01:13:42,800
Speaker 3: You see what I'm saying, and that's that's what that's

1647
01:13:42,800 --> 01:13:44,200
Speaker 3: that's how I feel about it now.

1648
01:13:45,720 --> 01:13:47,240
Speaker 1: I also say this with YouTube.

1649
01:13:47,280 --> 01:13:51,040
Speaker 3: I think half of it is people are addicted to

1650
01:13:51,160 --> 01:13:54,559
Speaker 3: cloud chasing. And I don't think cloud chasing is on

1651
01:13:55,600 --> 01:14:00,439
Speaker 3: is just cater to one level, like you got to

1652
01:14:00,439 --> 01:14:02,160
Speaker 3: be broke to cloud chase. I think you can be

1653
01:14:02,280 --> 01:14:04,240
Speaker 3: rich in cloud chase. I think you can be successful

1654
01:14:04,280 --> 01:14:06,640
Speaker 3: in cloud chase. You cannot understand the business and not

1655
01:14:06,680 --> 01:14:07,880
Speaker 3: even knowing you cloud chase.

1656
01:14:07,920 --> 01:14:11,360
Speaker 2: I was looking for the actual number of how much

1657
01:14:11,400 --> 01:14:14,559
Speaker 2: more an audio ad is worse than a video ad.

1658
01:14:14,560 --> 01:14:16,839
Speaker 1: I'll find assume. Yeah, I understand the conversation.

1659
01:14:17,040 --> 01:14:20,000
Speaker 3: But and so it's like when I look at the

1660
01:14:20,000 --> 01:14:22,400
Speaker 3: cloud Chase, I'm saying, damn it, it feels like that

1661
01:14:22,479 --> 01:14:25,120
Speaker 3: we're more attracted the video because we'd rather be seen

1662
01:14:25,200 --> 01:14:25,639
Speaker 3: than heard.

1663
01:14:25,760 --> 01:14:28,160
Speaker 1: It's a drug. Like to sit here and act like

1664
01:14:28,280 --> 01:14:30,840
Speaker 1: fame is not a drug. It absolutely is.

1665
01:14:30,880 --> 01:14:32,880
Speaker 2: And it don't matter if you got one hundred thousand

1666
01:14:32,920 --> 01:14:36,080
Speaker 2: people listening in a one thousand or one hundred. That

1667
01:14:36,120 --> 01:14:38,760
Speaker 2: one hundred people can gas you the fuck up. That

1668
01:14:39,160 --> 01:14:41,720
Speaker 2: hundred people will be in your social media comments telling you.

1669
01:14:41,720 --> 01:14:43,519
Speaker 1: That you the shit, you the biggest thing in the world.

1670
01:14:43,520 --> 01:14:45,960
Speaker 2: Those hundred comments will go on your YouTube and tell

1671
01:14:46,000 --> 01:14:47,800
Speaker 2: you how much they love you and how much better

1672
01:14:47,840 --> 01:14:48,080
Speaker 2: you are.

1673
01:14:48,200 --> 01:14:50,840
Speaker 1: And this person and that person. You can't get nine

1674
01:14:50,880 --> 01:14:52,200
Speaker 1: people at the roost. Piggy in.

1675
01:14:55,560 --> 01:14:59,400
Speaker 2: Man man listen act is good at what he does. Lou,

1676
01:14:59,680 --> 01:15:02,320
Speaker 2: I mean we we we We're gonna always probably agree

1677
01:15:02,320 --> 01:15:03,000
Speaker 2: to disagree on that.

1678
01:15:03,040 --> 01:15:05,679
Speaker 1: But the brother's entertaining, man, that's not It means nothing

1679
01:15:05,720 --> 01:15:08,360
Speaker 1: to me. This crack head is on the corner entertaining,

1680
01:15:08,479 --> 01:15:09,639
Speaker 1: and they're running business.

1681
01:15:09,760 --> 01:15:11,760
Speaker 2: That's true, But I think, I think, I think what

1682
01:15:11,880 --> 01:15:16,639
Speaker 2: Act has done as far as turning screaming. I don't

1683
01:15:16,640 --> 01:15:18,200
Speaker 2: want to say he turned into a business, but he's

1684
01:15:18,240 --> 01:15:19,960
Speaker 2: learned how to get money from it, you know what

1685
01:15:19,960 --> 01:15:21,960
Speaker 2: I'm saying. He's he's been a's been able to take

1686
01:15:21,960 --> 01:15:26,479
Speaker 2: what he has built on online and been able to

1687
01:15:26,560 --> 01:15:28,559
Speaker 2: like damn, turn it into licensing deals like he damn

1688
01:15:28,600 --> 01:15:29,960
Speaker 2: they got a license and deal with rum.

1689
01:15:29,960 --> 01:15:32,040
Speaker 1: He's doing great in regards to that. But I'm looking

1690
01:15:32,080 --> 01:15:35,200
Speaker 1: at it like this, Yo, I don't if I got

1691
01:15:35,280 --> 01:15:38,240
Speaker 1: the big kitchen, like, let's cook me a five course meal,

1692
01:15:38,360 --> 01:15:40,160
Speaker 1: I don't want to go into big kitchen and cook

1693
01:15:40,200 --> 01:15:41,960
Speaker 1: the noodles. He might, he might have learned those other

1694
01:15:42,000 --> 01:15:44,720
Speaker 1: courses though, But what's taking so long when you've had

1695
01:15:44,720 --> 01:15:47,400
Speaker 1: this audience for ten years? I mean, I thought you've done. Listen,

1696
01:15:47,800 --> 01:15:51,480
Speaker 1: I've gauged the market. Look what you've He's running alongside

1697
01:15:51,560 --> 01:15:55,759
Speaker 1: you Button shows Vlad like he's running alongside you, guys.

1698
01:15:55,760 --> 01:15:57,960
Speaker 1: He's number two on the list. Dude. Yeah, I'm gonna

1699
01:15:57,960 --> 01:15:59,240
Speaker 1: be honest with you. I don't feel like I'm running

1700
01:15:59,439 --> 01:16:02,160
Speaker 1: beside But I'm saying I'm saying in the in the process.

1701
01:16:02,240 --> 01:16:04,920
Speaker 1: He's not, I'm saying perception wise when they say I'm

1702
01:16:04,920 --> 01:16:07,200
Speaker 1: talking about the list. Look at the list he got you,

1703
01:16:07,439 --> 01:16:13,120
Speaker 1: Joe acted. They got him in these conversations, and I'm saying, Okay,

1704
01:16:13,320 --> 01:16:15,080
Speaker 1: what can I want to say something about that list

1705
01:16:15,080 --> 01:16:16,240
Speaker 1: real quick? Since you brought it up.

1706
01:16:16,640 --> 01:16:20,240
Speaker 2: Here's the thing, like you know you got like, let's say,

1707
01:16:20,360 --> 01:16:22,559
Speaker 2: I think it was the Hollywood Reporter. The Hollywood Reporter

1708
01:16:23,320 --> 01:16:26,320
Speaker 2: they had the top thirty five most powerful people in

1709
01:16:26,400 --> 01:16:30,880
Speaker 2: New York. Uh. Last year, I'm on that list of course, right,

1710
01:16:30,960 --> 01:16:33,400
Speaker 2: and they did a profile piece on me in there.

1711
01:16:33,439 --> 01:16:36,080
Speaker 2: Thank thank you to the Hollywood Reporter. Then like Media Eye,

1712
01:16:36,160 --> 01:16:38,360
Speaker 2: Media eight had the top. And by the way, when

1713
01:16:38,360 --> 01:16:40,080
Speaker 2: you go look at the Hollywood Reporter list, you can

1714
01:16:40,120 --> 01:16:42,160
Speaker 2: pull it up yourself and look and see who's on that.

1715
01:16:42,200 --> 01:16:44,880
Speaker 1: Matter fact, I'm gonna let's do that. You got time, Yeah,

1716
01:16:45,000 --> 01:16:46,320
Speaker 1: you got time. I'm here.

1717
01:16:47,000 --> 01:16:49,320
Speaker 2: This is the part I've been waiting on. Oh look,

1718
01:16:49,320 --> 01:16:51,880
Speaker 2: I got it right here. Look the Hollywood Reporter thirty

1719
01:16:51,880 --> 01:16:54,120
Speaker 2: five most power people in New York Media twenty twenty two.

1720
01:16:54,479 --> 01:16:59,200
Speaker 1: Charge read some of the names before that, though, Is

1721
01:16:59,200 --> 01:17:00,360
Speaker 1: that is this it? Nate?

1722
01:17:01,360 --> 01:17:03,920
Speaker 2: Oh yeah, yeah, that's that's that's the that's the CBS

1723
01:17:04,200 --> 01:17:05,080
Speaker 2: Morning News teams.

1724
01:17:05,040 --> 01:17:08,479
Speaker 1: So that's Gail King. I know Gail for sure, she's power.

1725
01:17:08,800 --> 01:17:13,240
Speaker 1: Now who now, who's after that? Samantha B. Samantha B.

1726
01:17:13,600 --> 01:17:17,880
Speaker 2: You got uh people? You got the cast of the view, right,

1727
01:17:18,479 --> 01:17:21,200
Speaker 2: you got when you come up on Myndes. After that,

1728
01:17:21,360 --> 01:17:23,719
Speaker 2: you got R. R. E. Burkeoff and co Bert.

1729
01:17:23,880 --> 01:17:26,520
Speaker 1: But listen. R. E. Burkeoff is the CEO of Liontree.

1730
01:17:26,600 --> 01:17:29,400
Speaker 2: Lion Tree is a boutique investment bank of choice for

1731
01:17:29,479 --> 01:17:34,280
Speaker 2: media and telecommunications. I guess you got Natan Gail King. Uh,

1732
01:17:34,439 --> 01:17:36,320
Speaker 2: then you got me right, but Charlamage the guy?

1733
01:17:36,320 --> 01:17:36,760
Speaker 1: But who else?

1734
01:17:36,800 --> 01:17:40,519
Speaker 2: You got people like uh, Agnes Chu, David Remnick and

1735
01:17:40,560 --> 01:17:42,759
Speaker 2: Anna Wintour On this list?

1736
01:17:43,160 --> 01:17:45,280
Speaker 1: You got Stephen Colbert and John Batiste.

1737
01:17:45,439 --> 01:17:49,280
Speaker 2: You got Rashida Jones, who's the uh you know, president

1738
01:17:49,320 --> 01:17:50,759
Speaker 2: of NBC ms NBC.

1739
01:17:51,360 --> 01:17:53,400
Speaker 1: You know what I mean? Like you got people like that.

1740
01:17:53,400 --> 01:17:54,160
Speaker 1: That's power.

1741
01:17:54,479 --> 01:17:57,599
Speaker 2: Okay, Now there's another list of media. Eye you can

1742
01:17:57,640 --> 01:17:58,360
Speaker 2: look that one of us.

1743
01:17:58,360 --> 01:17:59,800
Speaker 3: Look at Look, We're gonna make sure to put both

1744
01:17:59,800 --> 01:18:02,200
Speaker 3: of the on screen. We're dealing with facts and not feelings.

1745
01:18:02,280 --> 01:18:07,480
Speaker 2: Look up, look up media height top one hundred news

1746
01:18:07,720 --> 01:18:12,160
Speaker 2: personalities News, Yeah, personalities.

1747
01:18:11,479 --> 01:18:14,519
Speaker 1: News media twenty twenty two. Yeah, most what is it?

1748
01:18:14,560 --> 01:18:15,320
Speaker 1: Is it? Media?

1749
01:18:15,360 --> 01:18:18,680
Speaker 2: He It's most influential in news media twenty twenty two.

1750
01:18:18,840 --> 01:18:19,799
Speaker 1: It's one hundred people.

1751
01:18:20,400 --> 01:18:22,960
Speaker 2: All you gonna see on this list is the Sean

1752
01:18:23,000 --> 01:18:27,559
Speaker 2: Hannity's of the World, the Bill O'Reilly's, the Henderson Coopers,

1753
01:18:27,640 --> 01:18:30,479
Speaker 2: Don Lemons. Why my black ass number two? Chris Christie,

1754
01:18:30,600 --> 01:18:32,200
Speaker 2: Why my black ass number twenty three?

1755
01:18:32,240 --> 01:18:33,960
Speaker 1: On this List's what I'm trying to tell you, this

1756
01:18:34,000 --> 01:18:34,599
Speaker 1: is news.

1757
01:18:34,720 --> 01:18:37,080
Speaker 2: I'm not a news personality I do. I'm a hip

1758
01:18:37,120 --> 01:18:39,960
Speaker 2: hop media personality. But they got me on this list.

1759
01:18:40,080 --> 01:18:42,519
Speaker 2: So now the Complex list, they got me number three.

1760
01:18:42,640 --> 01:18:44,719
Speaker 2: Here's the reason I don't care about none of those rankings.

1761
01:18:44,760 --> 01:18:47,479
Speaker 2: Long as long as I'm on a little bit of

1762
01:18:47,520 --> 01:18:49,519
Speaker 2: all of those lists, I must be doing something right right,

1763
01:18:49,560 --> 01:18:50,200
Speaker 2: and plus I don't.

1764
01:18:50,280 --> 01:18:51,439
Speaker 1: That's not what I do it for.

1765
01:18:51,560 --> 01:18:56,559
Speaker 2: It's an honor when anybody recognizes you and they what

1766
01:18:56,600 --> 01:18:57,120
Speaker 2: it is you do.

1767
01:18:57,479 --> 01:19:00,600
Speaker 3: I think it's a disappointment because they're adding to the infusion.

1768
01:19:01,040 --> 01:19:05,519
Speaker 3: Eper see, because power when we identify to again, some people,

1769
01:19:05,600 --> 01:19:09,120
Speaker 3: all they have is the information and the driplets that's

1770
01:19:09,160 --> 01:19:11,680
Speaker 3: left out there. So when they are coming up with

1771
01:19:11,720 --> 01:19:14,920
Speaker 3: their template as to what power looks like, and you

1772
01:19:15,000 --> 01:19:19,679
Speaker 3: have someone at number two who hasn't really built anything,

1773
01:19:19,720 --> 01:19:23,439
Speaker 3: and you got the number three guy on mediaites top

1774
01:19:24,320 --> 01:19:25,599
Speaker 3: influence you in news?

1775
01:19:25,760 --> 01:19:28,080
Speaker 1: And also on what was the other one.

1776
01:19:28,240 --> 01:19:31,719
Speaker 2: The Hollywood Reporter top what is it most powerful people

1777
01:19:31,720 --> 01:19:33,200
Speaker 2: in New York Media twenty twenty two.

1778
01:19:33,560 --> 01:19:35,320
Speaker 1: Help me understand, now, I get.

1779
01:19:35,200 --> 01:19:36,600
Speaker 2: What you're saying, because look, but here's the thing, like

1780
01:19:36,600 --> 01:19:38,280
Speaker 2: when you look at the Hollywood Reporter, right, And that's

1781
01:19:38,320 --> 01:19:41,559
Speaker 2: why when I did the Vlaid TV interview, I was asking, well,

1782
01:19:41,560 --> 01:19:42,479
Speaker 2: what defines power?

1783
01:19:42,479 --> 01:19:44,600
Speaker 1: Because when you go look at the things.

1784
01:19:44,360 --> 01:19:46,160
Speaker 2: They break down, right, they say, I'm the host of

1785
01:19:46,200 --> 01:19:49,040
Speaker 2: the Breakfast Club and The God's Honest Truth, that's my

1786
01:19:49,080 --> 01:19:49,479
Speaker 2: talk show.

1787
01:19:49,479 --> 01:19:51,120
Speaker 1: We can get into that too, will we will, But.

1788
01:19:52,600 --> 01:19:54,720
Speaker 2: It just basically breaks down a lot of different things

1789
01:19:54,720 --> 01:20:00,160
Speaker 2: that I do. Breakfast Club, Brilliant Idiots, TV show, multiple

1790
01:20:00,200 --> 01:20:04,040
Speaker 2: best selling books, a comics imprint which which you know,

1791
01:20:04,120 --> 01:20:07,559
Speaker 2: that's another one, district, scripted development, and I even do

1792
01:20:07,600 --> 01:20:09,439
Speaker 2: it creat the part. I even do a video series

1793
01:20:09,479 --> 01:20:11,479
Speaker 2: for The Hollywood Reporter. So it's like when people have

1794
01:20:11,560 --> 01:20:13,040
Speaker 2: these conversations.

1795
01:20:12,400 --> 01:20:14,800
Speaker 1: About you know, what is power.

1796
01:20:14,880 --> 01:20:16,720
Speaker 2: I'll just be asking like, okay, well define it for

1797
01:20:16,800 --> 01:20:18,880
Speaker 2: me in hip hop because the other thing I like

1798
01:20:18,920 --> 01:20:22,240
Speaker 2: about these lists, it's executives on this list. It's people

1799
01:20:22,240 --> 01:20:24,840
Speaker 2: that actually cause shots. It's people that can actually get

1800
01:20:24,880 --> 01:20:26,439
Speaker 2: you in check. It's people that can put you in

1801
01:20:26,680 --> 01:20:27,360
Speaker 2: that position.

1802
01:20:27,680 --> 01:20:31,080
Speaker 3: That's the point when you have someone who is supposed

1803
01:20:31,120 --> 01:20:34,559
Speaker 3: to be a credible publication confusing our culture in that way.

1804
01:20:34,640 --> 01:20:36,800
Speaker 1: Because podcasting is.

1805
01:20:36,760 --> 01:20:41,200
Speaker 3: An undeveloped market, that's right, it's developing, and so everyone

1806
01:20:41,360 --> 01:20:44,600
Speaker 3: is looking for marching orders. These young guys are developing

1807
01:20:44,640 --> 01:20:48,639
Speaker 3: in the dog. Now Joe what Joe did, and we're

1808
01:20:48,680 --> 01:20:50,240
Speaker 3: going to get into him with Patron.

1809
01:20:51,160 --> 01:20:51,920
Speaker 1: That's a model.

1810
01:20:52,080 --> 01:20:54,800
Speaker 3: That's a model you have to literally it's a hard

1811
01:20:54,920 --> 01:20:58,120
Speaker 3: model to craft under. If you don't have their fan

1812
01:20:58,200 --> 01:21:01,000
Speaker 3: base right. You can't start a podcast and say I

1813
01:21:01,000 --> 01:21:04,280
Speaker 3: don't want any audio ads. I'm gonna go all Patreon

1814
01:21:04,400 --> 01:21:05,879
Speaker 3: and then it's gonna take you a while.

1815
01:21:05,720 --> 01:21:06,479
Speaker 1: To build that up.

1816
01:21:06,760 --> 01:21:10,439
Speaker 3: But hey, he done, whatever he's done. But for you

1817
01:21:10,520 --> 01:21:13,240
Speaker 3: to have made what you've made in audio, to be

1818
01:21:13,320 --> 01:21:16,080
Speaker 3: the person that's been influential with all these checks and

1819
01:21:16,439 --> 01:21:18,240
Speaker 3: these these assists.

1820
01:21:17,640 --> 01:21:20,200
Speaker 1: And these Andrew shows and these you.

1821
01:21:20,160 --> 01:21:23,080
Speaker 3: Know, tax stones and all these other pods and different

1822
01:21:23,080 --> 01:21:26,080
Speaker 3: people that came through you. I think it adds to

1823
01:21:26,160 --> 01:21:29,880
Speaker 3: the confusion of the youngster saying, oh, well, damn.

1824
01:21:29,840 --> 01:21:31,280
Speaker 1: They got they got act At too.

1825
01:21:32,040 --> 01:21:34,280
Speaker 3: I don't I don't mind that though, yeah you don't,

1826
01:21:34,320 --> 01:21:35,840
Speaker 3: cause you again, it's not you.

1827
01:21:36,040 --> 01:21:39,080
Speaker 1: It ain't you. It's the people on the other side.

1828
01:21:39,960 --> 01:21:42,640
Speaker 3: He's taking that and saying, well, hey, we're gonna do

1829
01:21:42,640 --> 01:21:45,719
Speaker 3: what act doing like, instead of saying, no, we're gonna.

1830
01:21:45,560 --> 01:21:47,120
Speaker 1: Do with Charlotte. See how Charlotte doing that.

1831
01:21:48,240 --> 01:21:50,000
Speaker 2: I think I think you should look at everybody on

1832
01:21:50,040 --> 01:21:52,120
Speaker 2: that list. I think, well, how how many people on complexes?

1833
01:21:52,160 --> 01:21:56,240
Speaker 2: Twenty yeah, yeah, twenty five? My biggest I didn't have

1834
01:21:56,280 --> 01:21:57,880
Speaker 2: any issue with the complexes. I just felt like they

1835
01:21:57,960 --> 01:21:59,280
Speaker 2: left a lot of people off. I felt like you

1836
01:21:59,280 --> 01:22:01,120
Speaker 2: should have been on it. I felt like Boulet keV

1837
01:22:01,120 --> 01:22:03,320
Speaker 2: should have been on there. I felt like a DJ

1838
01:22:03,479 --> 01:22:05,760
Speaker 2: head and Chuck Dizzle what they're doing with homegrown Radio,

1839
01:22:05,840 --> 01:22:07,160
Speaker 2: they should have been on there. Like, there's just a

1840
01:22:07,160 --> 01:22:09,920
Speaker 2: lot of people I feel like they missed. Yes, you know,

1841
01:22:10,600 --> 01:22:12,439
Speaker 2: but I think you should be studying everybody that's on

1842
01:22:12,479 --> 01:22:14,679
Speaker 2: that list. You should be looking at everybody on that list,

1843
01:22:15,080 --> 01:22:17,960
Speaker 2: and looking at what all of those people do.

1844
01:22:18,160 --> 01:22:20,439
Speaker 1: The other thing I didn't, I wouldn't have done on

1845
01:22:20,439 --> 01:22:20,840
Speaker 1: that list.

1846
01:22:20,960 --> 01:22:23,400
Speaker 2: You can't put under the people that's already home on

1847
01:22:23,400 --> 01:22:25,360
Speaker 2: that list, right, you know, that's one of my favorite

1848
01:22:25,400 --> 01:22:26,000
Speaker 2: jay Z records.

1849
01:22:26,000 --> 01:22:26,599
Speaker 1: I'm already home.

1850
01:22:26,640 --> 01:22:28,200
Speaker 2: Some of the people are literally in the Hall of

1851
01:22:28,280 --> 01:22:30,880
Speaker 2: Fame already, Angie Martinez in the Hall of Fame, already,

1852
01:22:30,960 --> 01:22:32,600
Speaker 2: swaying the Hall of Fame already, Big Boy in the

1853
01:22:32,600 --> 01:22:34,080
Speaker 2: Hall of Fame already. Hell, I'm in the Radio Hall

1854
01:22:34,080 --> 01:22:37,000
Speaker 2: of Fame, and in the Radio Hall. Some people you can't.

1855
01:22:37,360 --> 01:22:38,800
Speaker 2: You know, I should have been on that list, but

1856
01:22:39,040 --> 01:22:42,599
Speaker 2: they those are we the ogs. Like I'd rather see

1857
01:22:42,600 --> 01:22:45,559
Speaker 2: a list of everybody that's new in the space.

1858
01:22:45,560 --> 01:22:48,160
Speaker 1: I'd rather see a right list. I don't give a damn.

1859
01:22:48,320 --> 01:22:51,080
Speaker 3: Like, just get it right, if more than anything, because

1860
01:22:51,080 --> 01:22:52,439
Speaker 3: again that's what I'm always about.

1861
01:22:52,479 --> 01:22:54,160
Speaker 2: But the only way to get it right you got

1862
01:22:54,160 --> 01:22:56,800
Speaker 2: to actually base it on something other than That's what

1863
01:22:56,880 --> 01:22:58,880
Speaker 2: that was. The other thing that the list was like,

1864
01:22:59,200 --> 01:23:01,080
Speaker 2: it was just it was big. Don't seem like noise

1865
01:23:01,400 --> 01:23:04,480
Speaker 2: point was given the way they were describing people.

1866
01:23:04,240 --> 01:23:07,160
Speaker 1: And they misuse power. So you said, power and based

1867
01:23:07,160 --> 01:23:11,519
Speaker 1: it on noise, because if it's power rankings, this list

1868
01:23:11,600 --> 01:23:12,280
Speaker 1: goes different.

1869
01:23:12,400 --> 01:23:15,439
Speaker 3: If it's true power, if we're really talking power, this

1870
01:23:15,600 --> 01:23:17,840
Speaker 3: list doesn't go like that. And we've we've we've given

1871
01:23:17,880 --> 01:23:20,800
Speaker 3: them enough because I don't think the list warrants that

1872
01:23:20,920 --> 01:23:22,400
Speaker 3: much from from us, right.

1873
01:23:22,720 --> 01:23:25,519
Speaker 2: I appreciate being on all the lists. Anybody that wants

1874
01:23:25,560 --> 01:23:28,519
Speaker 2: to salute me, I don't care. I'm twenty three on

1875
01:23:28,600 --> 01:23:30,760
Speaker 2: media and I'm I don't even know what I was

1876
01:23:30,840 --> 01:23:34,360
Speaker 2: top seven on most power people in media in New York.

1877
01:23:34,400 --> 01:23:36,000
Speaker 1: I don't That's not what I do it for.

1878
01:23:36,520 --> 01:23:39,679
Speaker 2: But I enjoy the conversation because because I like, I'm

1879
01:23:39,680 --> 01:23:41,880
Speaker 2: the person that likes to debate stuff like that. I'll

1880
01:23:41,920 --> 01:23:43,320
Speaker 2: sit here with you and tell you Steph Curry the

1881
01:23:43,360 --> 01:23:44,360
Speaker 2: number two greatest players.

1882
01:23:45,200 --> 01:23:46,400
Speaker 1: Do you know what I mean? Whether you agree or not,

1883
01:23:46,720 --> 01:23:47,679
Speaker 1: that is my opinion.

1884
01:23:47,840 --> 01:23:50,080
Speaker 2: So I don't have no problem, you know, being in

1885
01:23:50,160 --> 01:23:51,640
Speaker 2: those those conversations.

1886
01:23:51,640 --> 01:23:54,479
Speaker 1: But I just I do want to say. I do

1887
01:23:55,479 --> 01:23:59,320
Speaker 1: like what act is built, and I think that what

1888
01:23:59,439 --> 01:24:01,400
Speaker 1: has he built? This is what I can't never get

1889
01:24:01,400 --> 01:24:04,080
Speaker 1: an answer for. I think he's built a name that

1890
01:24:04,160 --> 01:24:04,880
Speaker 1: ain't ship. No.

1891
01:24:04,880 --> 01:24:06,519
Speaker 2: No, I'll tell you why it is because so many

1892
01:24:06,560 --> 01:24:09,519
Speaker 2: celebrities are bro. That is true, but he's not because

1893
01:24:09,560 --> 01:24:12,800
Speaker 2: not yet, because because he's been able to take that

1894
01:24:12,960 --> 01:24:15,600
Speaker 2: name and go get a check from spot and I

1895
01:24:15,640 --> 01:24:16,160
Speaker 2: can give him.

1896
01:24:16,600 --> 01:24:18,920
Speaker 1: And by the way, the Spotify deal was slick. That

1897
01:24:19,040 --> 01:24:20,320
Speaker 1: was a that was a hot jet.

1898
01:24:20,360 --> 01:24:22,599
Speaker 2: I'll tell you why the Spotify deal was slick because

1899
01:24:22,600 --> 01:24:25,400
Speaker 2: he didn't have no podcast. He didn't have no history,

1900
01:24:25,439 --> 01:24:28,080
Speaker 2: no podcast resume at all. It's not like it's just

1901
01:24:28,200 --> 01:24:30,479
Speaker 2: what he's Listen, this is what he's been able to do.

1902
01:24:30,680 --> 01:24:33,679
Speaker 3: This is what I'm saying. He's the greatest trick ever

1903
01:24:33,720 --> 01:24:37,000
Speaker 3: in hip hop media. He's been able to finest bags

1904
01:24:37,000 --> 01:24:40,400
Speaker 3: out of nothing. Because my opinion is it's not this noise.

1905
01:24:40,439 --> 01:24:43,040
Speaker 3: I ain't gonna say nothing. Nothing is too It could

1906
01:24:43,160 --> 01:24:46,639
Speaker 3: could come off like it's nothing happening. So there's something happening,

1907
01:24:46,680 --> 01:24:48,120
Speaker 3: but it's noise, not value.

1908
01:24:48,280 --> 01:24:50,400
Speaker 1: And I will tell you what I call that. I don't.

1909
01:24:50,439 --> 01:24:52,720
Speaker 2: I'm like, I don't be asking about to tell me

1910
01:24:52,760 --> 01:24:54,280
Speaker 2: about that deal you just signed your.

1911
01:24:54,240 --> 01:24:55,160
Speaker 1: Man, That's what I'm saying.

1912
01:24:55,360 --> 01:24:56,920
Speaker 2: I want, I want, I want, I want to know

1913
01:24:57,560 --> 01:24:59,840
Speaker 2: tell me about the Rumbo situation, Like I need to

1914
01:24:59,880 --> 01:25:02,840
Speaker 2: know those plays because all right, so what's up with Spotify.

1915
01:25:03,360 --> 01:25:05,120
Speaker 3: Let's get back to the building the name, because I

1916
01:25:05,200 --> 01:25:08,439
Speaker 3: really want to see what people are getting from this

1917
01:25:08,560 --> 01:25:09,120
Speaker 3: young brother.

1918
01:25:09,240 --> 01:25:10,200
Speaker 1: What has he done?

1919
01:25:10,320 --> 01:25:12,559
Speaker 3: I really don't understand, And tell me if I'm not

1920
01:25:12,640 --> 01:25:15,720
Speaker 3: receiving it, right, And like lone, I literally laid it out,

1921
01:25:15,720 --> 01:25:17,360
Speaker 3: You're just not receiving one of them for me.

1922
01:25:17,400 --> 01:25:20,280
Speaker 2: For me when I was because I've been knowing Act

1923
01:25:20,400 --> 01:25:22,760
Speaker 2: for like thirteen years now. I mean I knew Act

1924
01:25:22,800 --> 01:25:25,600
Speaker 2: when he was going to think Rutgers. Yes, like you know,

1925
01:25:25,800 --> 01:25:29,000
Speaker 2: one of his first interview ever as you was with me.

1926
01:25:29,120 --> 01:25:31,880
Speaker 2: And that's just because I I've always just paid attention, man,

1927
01:25:31,920 --> 01:25:34,280
Speaker 2: and I'm never going to deny people like that's just

1928
01:25:34,400 --> 01:25:35,880
Speaker 2: not my thing, right, you know. I mean I've always

1929
01:25:35,880 --> 01:25:37,559
Speaker 2: been that type person like you reach out to me.

1930
01:25:37,880 --> 01:25:39,240
Speaker 2: You tell me, yo, I'm a young dude.

1931
01:25:39,560 --> 01:25:40,439
Speaker 1: I go to Rutgers.

1932
01:25:40,680 --> 01:25:41,920
Speaker 2: You know, I look up to what you're doing. I

1933
01:25:41,920 --> 01:25:43,920
Speaker 2: would love that opportunity to interview you.

1934
01:25:44,120 --> 01:25:46,360
Speaker 1: Why not, Like why what does it hurt me? Right?

1935
01:25:46,560 --> 01:25:50,320
Speaker 3: And that's Grant Gangs. If nobody never told you that's

1936
01:25:50,320 --> 01:25:52,400
Speaker 3: some real shiit, what's some real shit?

1937
01:25:52,439 --> 01:25:53,559
Speaker 1: It don't hurt me to grant him that.

1938
01:25:53,720 --> 01:25:57,400
Speaker 2: So it's like I've always been paying attention to what

1939
01:25:57,439 --> 01:25:59,920
Speaker 2: he's done, giving them game, you know, along the way.

1940
01:26:00,200 --> 01:26:03,040
Speaker 2: And for me, all of these guys that we see now,

1941
01:26:03,120 --> 01:26:05,519
Speaker 2: I used to see them on at YouTube before they

1942
01:26:05,560 --> 01:26:06,679
Speaker 2: had tattoos on their face.

1943
01:26:06,880 --> 01:26:09,400
Speaker 1: And that's what I mean.

1944
01:26:09,760 --> 01:26:11,840
Speaker 3: He was early, and I think there's something to be

1945
01:26:11,920 --> 01:26:15,080
Speaker 3: said about that. There's something to be said about Yo.

1946
01:26:15,240 --> 01:26:18,519
Speaker 1: I was there first, willing to do it doing it,

1947
01:26:19,000 --> 01:26:21,160
Speaker 1: but and I like the disruption he caused.

1948
01:26:21,280 --> 01:26:23,400
Speaker 3: What I think has happened, and we'll get to that.

1949
01:26:23,520 --> 01:26:26,599
Speaker 3: But what I think has happened is along the way

1950
01:26:26,720 --> 01:26:30,120
Speaker 3: he's picked up liquor or something, and I think effectively

1951
01:26:30,280 --> 01:26:31,680
Speaker 3: crashes his business.

1952
01:26:31,280 --> 01:26:31,760
Speaker 1: When he gets on.

1953
01:26:32,000 --> 01:26:35,280
Speaker 3: When he gets drunk, I think he calls out people unnecessarily.

1954
01:26:35,320 --> 01:26:38,240
Speaker 3: I think he ruins relationships and then he tries to

1955
01:26:38,280 --> 01:26:40,680
Speaker 3: clean it up when he's not drunk, like he I

1956
01:26:40,720 --> 01:26:41,559
Speaker 3: was just on twitch.

1957
01:26:41,600 --> 01:26:42,400
Speaker 1: Man, it really didn't.

1958
01:26:42,400 --> 01:26:45,360
Speaker 3: But that effectively, in my opinion, is fucking the business up.

1959
01:26:45,360 --> 01:26:48,679
Speaker 3: And I'm saying he had access to this big kitchen

1960
01:26:48,720 --> 01:26:50,599
Speaker 3: with the best grills and the.

1961
01:26:50,640 --> 01:26:54,120
Speaker 1: Flat stove tops and he chose to use the microwave. Well,

1962
01:26:55,320 --> 01:26:58,800
Speaker 1: that's fact. And so and so. That's why these conversations

1963
01:26:58,800 --> 01:26:59,240
Speaker 1: are like.

1964
01:26:59,320 --> 01:27:01,840
Speaker 2: Important excuse somebody can look at me in twenty thirteen

1965
01:27:01,840 --> 01:27:04,600
Speaker 2: to twenty fourteen and think crash.

1966
01:27:04,360 --> 01:27:07,400
Speaker 3: Out to yes, yes, yes, But you were always in position,

1967
01:27:08,400 --> 01:27:11,720
Speaker 3: and he is, he's somewhat in position. I think Spotify

1968
01:27:11,800 --> 01:27:14,040
Speaker 3: may pull out on him, right because I don't see

1969
01:27:14,080 --> 01:27:16,200
Speaker 3: the value with the part. I think the part is

1970
01:27:16,280 --> 01:27:19,400
Speaker 3: lack luster for what they've probably paid him, right in

1971
01:27:19,439 --> 01:27:20,760
Speaker 3: my opinion, I don't see it.

1972
01:27:21,120 --> 01:27:23,200
Speaker 1: But he got the bag already. That's what I'm saying.

1973
01:27:23,240 --> 01:27:24,280
Speaker 1: That he got the bag and he.

1974
01:27:24,280 --> 01:27:27,679
Speaker 2: Still is able to utilize you know, social media and YouTube.

1975
01:27:27,720 --> 01:27:29,840
Speaker 1: He'll he'll be cool for the time being. But what

1976
01:27:29,840 --> 01:27:31,600
Speaker 1: I would challenge him or anybody.

1977
01:27:31,280 --> 01:27:34,640
Speaker 2: Else to do is you gotta build that thing outside

1978
01:27:34,720 --> 01:27:37,240
Speaker 2: of social That's what I'm saying. You gotta build that

1979
01:27:37,280 --> 01:27:40,479
Speaker 2: thing outside of YouTube. You gotta build that thing outside

1980
01:27:40,479 --> 01:27:43,240
Speaker 2: of screaming all of the time. You should build that

1981
01:27:43,280 --> 01:27:45,960
Speaker 2: thing and just use those platforms to push.

1982
01:27:46,000 --> 01:27:47,840
Speaker 3: And that's what I'm saying. That you've built and I'm

1983
01:27:47,880 --> 01:27:51,360
Speaker 3: saying you haven't. You haven't utilized the formula of the

1984
01:27:51,360 --> 01:27:52,519
Speaker 3: people they comparing you to.

1985
01:27:52,680 --> 01:27:54,680
Speaker 2: And he's and he's investing his money in the right things.

1986
01:27:54,720 --> 01:27:57,080
Speaker 2: I mean, at least from what I can see. Like,

1987
01:27:57,080 --> 01:28:00,599
Speaker 2: I know he got his own buildings like that.

1988
01:28:01,080 --> 01:28:02,720
Speaker 3: And that's a good I'm saying. I'm not I'm not

1989
01:28:02,760 --> 01:28:05,400
Speaker 3: saying he's stupid. I'm not saying he doesn't know what

1990
01:28:05,479 --> 01:28:08,840
Speaker 3: to do with his money. I'm saying that exactly get it.

1991
01:28:08,920 --> 01:28:11,760
Speaker 3: And I'm saying, in my opinion, what he's doing, I

1992
01:28:11,800 --> 01:28:15,200
Speaker 3: can plug anyone from my neighborhood in that place, not

1993
01:28:15,320 --> 01:28:17,800
Speaker 3: how he's talking, because I also believe he does know

1994
01:28:17,800 --> 01:28:18,479
Speaker 3: how to talk.

1995
01:28:19,000 --> 01:28:20,280
Speaker 1: Again, this isn't hate.

1996
01:28:20,360 --> 01:28:23,840
Speaker 3: This is literally saying, bro, the value that you have

1997
01:28:24,520 --> 01:28:26,840
Speaker 3: isn't what you are warranted in the culture. And I

1998
01:28:26,880 --> 01:28:28,760
Speaker 3: think that a lot of that is kept. And I'm

1999
01:28:28,800 --> 01:28:32,360
Speaker 3: saying that because I believe he come up and understands

2000
01:28:32,360 --> 01:28:35,080
Speaker 3: the Internet in some weird way, right, And I'll get

2001
01:28:35,120 --> 01:28:36,320
Speaker 3: to that at some other point.

2002
01:28:36,320 --> 01:28:39,280
Speaker 1: But I don't see. I don't know, man, I don't

2003
01:28:39,320 --> 01:28:40,360
Speaker 1: I don't see the value.

2004
01:28:40,520 --> 01:28:43,200
Speaker 2: I see the value I do, and like I said,

2005
01:28:43,200 --> 01:28:45,800
Speaker 2: we don't know where it's going to go.

2006
01:28:46,720 --> 01:28:49,680
Speaker 3: Even when he bit into the sixty nine thing. To me,

2007
01:28:50,400 --> 01:28:54,200
Speaker 3: that so to me, he changed his business model when

2008
01:28:54,200 --> 01:28:58,360
Speaker 3: he when he grab hold of six nine and said

2009
01:28:58,439 --> 01:29:01,120
Speaker 3: I'm gonna be with you like I'm gonna be your guy,

2010
01:29:01,320 --> 01:29:04,880
Speaker 3: effectively alienated a lot of the other people who would

2011
01:29:04,880 --> 01:29:06,400
Speaker 3: have came and sat down on this platform.

2012
01:29:06,400 --> 01:29:08,080
Speaker 2: I think six nine had a lot of people confused,

2013
01:29:08,080 --> 01:29:09,679
Speaker 2: though it's like Trump had a lot of people confused.

2014
01:29:09,680 --> 01:29:11,680
Speaker 1: Remember that I never had me confused, not you.

2015
01:29:11,800 --> 01:29:13,760
Speaker 2: But that's that whole eraror right, Like, if you think

2016
01:29:13,760 --> 01:29:16,040
Speaker 2: about it, you go back to that time, like everybody

2017
01:29:16,160 --> 01:29:17,960
Speaker 2: was loud and boisterous. You go back and listen to

2018
01:29:18,000 --> 01:29:19,800
Speaker 2: or burn it. I was telling everybody all this shit

2019
01:29:19,880 --> 01:29:22,639
Speaker 2: gonna crashing burn, the Trump's gonna crash and burn. Six

2020
01:29:22,760 --> 01:29:25,160
Speaker 2: nine is gonna crashing brou I was saying that, go

2021
01:29:25,240 --> 01:29:27,559
Speaker 2: back and listen. I was saying all of this shit

2022
01:29:27,600 --> 01:29:30,560
Speaker 2: on crashing burn because that type of shit is not sustainable.

2023
01:29:30,640 --> 01:29:31,519
Speaker 1: Yes you know what I'm saying.

2024
01:29:31,600 --> 01:29:34,000
Speaker 3: See I'm looking at but but just peep it out,

2025
01:29:34,080 --> 01:29:38,000
Speaker 3: so academics. When he starts his platform with Spotify, this

2026
01:29:38,040 --> 01:29:39,760
Speaker 3: is how I think he's thinking. All right, I got

2027
01:29:39,800 --> 01:29:42,240
Speaker 3: this deal with Spotify, I got one of the most

2028
01:29:43,040 --> 01:29:46,960
Speaker 3: humongous hip hop platforms. I'm gonna funnel my relationship from

2029
01:29:46,960 --> 01:29:50,760
Speaker 3: social media over to my exclusive contract and build my

2030
01:29:50,880 --> 01:29:53,640
Speaker 3: catalog and re up and get a big bag. This

2031
01:29:53,760 --> 01:29:56,919
Speaker 3: is what I'm I'm thinking, is a it's an underground railroad.

2032
01:29:56,960 --> 01:29:58,960
Speaker 3: He's about to run like we say, you use these

2033
01:29:59,000 --> 01:30:02,160
Speaker 3: other platforms. Hey, I'm funneling y'all to overhear where I'm

2034
01:30:02,160 --> 01:30:04,759
Speaker 3: adding the real value, where I'm really creating the value

2035
01:30:04,800 --> 01:30:08,280
Speaker 3: at not posting you here and do it. I'm funneling y'all.

2036
01:30:08,280 --> 01:30:09,320
Speaker 3: And is he behind the paywall?

2037
01:30:09,600 --> 01:30:10,679
Speaker 1: Yes, that's what I'm saying.

2038
01:30:11,080 --> 01:30:13,320
Speaker 2: That could be the disconnect too, right, because a lot

2039
01:30:13,400 --> 01:30:15,120
Speaker 2: of times I've seen a lot of great podcasts get

2040
01:30:15,160 --> 01:30:18,280
Speaker 2: behind the paywall and they lose their audience because, you know,

2041
01:30:18,400 --> 01:30:21,080
Speaker 2: especially that fickle Internet audience, they're not gonna pay for

2042
01:30:21,160 --> 01:30:22,160
Speaker 2: what they used to get.

2043
01:30:22,439 --> 01:30:24,680
Speaker 3: Well, it's not pay it's not a paywall, but it's

2044
01:30:24,680 --> 01:30:26,840
Speaker 3: an exclusive deal where they have to listen to it

2045
01:30:26,880 --> 01:30:29,960
Speaker 3: on Spotify, so they don't have to pay, right, And

2046
01:30:30,000 --> 01:30:32,880
Speaker 3: that's what I'm saying. So it wasn't a situation where

2047
01:30:33,240 --> 01:30:35,920
Speaker 3: they had to pay. It's just be available over here

2048
01:30:35,960 --> 01:30:38,640
Speaker 3: where we are, right. And I think he could have

2049
01:30:38,680 --> 01:30:40,840
Speaker 3: easily done it had he not locked in with six '

2050
01:30:40,920 --> 01:30:43,240
Speaker 3: nine in that way, I think all the rappers would

2051
01:30:43,240 --> 01:30:43,960
Speaker 3: have came with him.

2052
01:30:44,000 --> 01:30:46,200
Speaker 1: They would have said, yo, act, but just post me.

2053
01:30:46,280 --> 01:30:48,679
Speaker 2: You're still getting mad interviews though, Well who I seen

2054
01:30:48,720 --> 01:30:51,040
Speaker 2: him do the pnb Rock one, you know, the little

2055
01:30:51,080 --> 01:30:51,880
Speaker 2: Dirky just did.

2056
01:30:52,320 --> 01:30:54,680
Speaker 3: Dirk did that. In my opinion, you know, because of

2057
01:30:54,720 --> 01:30:57,640
Speaker 3: the young boy thing. Dirk is a calculated individual. I

2058
01:30:57,680 --> 01:30:59,519
Speaker 3: think Dirk thought that out and said, all right, I'm

2059
01:30:59,520 --> 01:31:01,720
Speaker 3: gonna go ahead crash this relationship ab out with you

2060
01:31:01,800 --> 01:31:03,960
Speaker 3: and young Boy. Right, I'm gonna go ahead and do

2061
01:31:04,040 --> 01:31:07,679
Speaker 3: this interview and put you put that relation. Because think

2062
01:31:07,720 --> 01:31:10,679
Speaker 3: about the fickleness of that. Like I've rolled with young

2063
01:31:10,720 --> 01:31:12,920
Speaker 3: Boy for all this time. He's been one of my

2064
01:31:13,040 --> 01:31:15,599
Speaker 3: best guys, and then I flip on him and go

2065
01:31:15,640 --> 01:31:18,200
Speaker 3: get with this guy, and then I go interview Dirt,

2066
01:31:18,560 --> 01:31:20,639
Speaker 3: and then I get Dirt out of there.

2067
01:31:20,560 --> 01:31:23,519
Speaker 1: And go interview his job. It's like, Yo, what the

2068
01:31:23,560 --> 01:31:26,479
Speaker 1: fuck is? This? Just gave me a headache, That's what

2069
01:31:27,680 --> 01:31:30,240
Speaker 1: That's what I'm saying. But I will say, I'm gonna

2070
01:31:30,240 --> 01:31:31,000
Speaker 1: get you an actor talk.

2071
01:31:31,040 --> 01:31:33,200
Speaker 2: But more importantly, man, I just I just think it's

2072
01:31:33,280 --> 01:31:34,840
Speaker 2: room for I think it's a lot of room for

2073
01:31:34,920 --> 01:31:38,320
Speaker 2: growth there, you know, because to your point.

2074
01:31:38,439 --> 01:31:39,799
Speaker 1: He does have an audience.

2075
01:31:39,920 --> 01:31:42,400
Speaker 3: He has one of the biggest he should have. If not,

2076
01:31:42,640 --> 01:31:44,920
Speaker 3: he can't do what you do because of the radio thing.

2077
01:31:45,040 --> 01:31:47,640
Speaker 3: Probably can't do what Joe did because Joe has a

2078
01:31:47,760 --> 01:31:50,040
Speaker 3: little audience that will kind of follow him here and

2079
01:31:50,080 --> 01:31:53,760
Speaker 3: there a little bit. But act, what have he done?

2080
01:31:55,120 --> 01:31:56,800
Speaker 3: I think, Oh, he got a name, you know, I

2081
01:31:56,840 --> 01:31:58,880
Speaker 3: know niggas, he's all these niggas got named.

2082
01:31:59,320 --> 01:32:02,240
Speaker 2: But I think he's on a lot as far as like, uh, introduce,

2083
01:32:02,280 --> 01:32:04,599
Speaker 2: He's busy people like getting a lot of new.

2084
01:32:04,520 --> 01:32:06,680
Speaker 1: Artists, at least me. That's that's why I look at

2085
01:32:06,760 --> 01:32:08,680
Speaker 1: He's introduced me to a lot of a lot how

2086
01:32:08,760 --> 01:32:11,559
Speaker 1: many years ago? This is That's what I'm saying ten

2087
01:32:11,600 --> 01:32:11,880
Speaker 1: years ago.

2088
01:32:11,880 --> 01:32:13,760
Speaker 2: But I'm saying he's done it consistently because that's who

2089
01:32:13,800 --> 01:32:18,240
Speaker 2: I follow to get at last artist. I don't know

2090
01:32:18,720 --> 01:32:20,760
Speaker 2: who's the last person introduced to whoever might be on

2091
01:32:20,760 --> 01:32:21,080
Speaker 2: this paper.

2092
01:32:21,120 --> 01:32:22,840
Speaker 1: This is what I'll say. I will say that.

2093
01:32:23,840 --> 01:32:26,240
Speaker 2: You know, I just think hip hop is a whole

2094
01:32:27,280 --> 01:32:29,559
Speaker 2: has a glass ceiling, Yes, and we don't.

2095
01:32:29,360 --> 01:32:31,800
Speaker 1: Realize it until you hit your hand on you know

2096
01:32:31,840 --> 01:32:32,280
Speaker 1: what I'm saying.

2097
01:32:32,320 --> 01:32:34,559
Speaker 3: So yes, I want to see everybody I watched y'all

2098
01:32:34,600 --> 01:32:37,120
Speaker 3: and not come in like that. I come in say nope, Cee,

2099
01:32:37,160 --> 01:32:39,360
Speaker 3: I got you come in and hey, you come over here.

2100
01:32:39,360 --> 01:32:40,559
Speaker 3: I got football basketball.

2101
01:32:40,600 --> 01:32:44,600
Speaker 2: You should talk to whoever your interests call you to

2102
01:32:44,680 --> 01:32:47,080
Speaker 2: talk to. The reason I sit down with Judy Bloom

2103
01:32:47,240 --> 01:32:49,600
Speaker 2: because my whole life I've been reading Judy Bloom. My

2104
01:32:49,600 --> 01:32:51,280
Speaker 2: mom had me reading Judy Boom bookshen I was in

2105
01:32:51,360 --> 01:32:54,120
Speaker 2: second and third grade. The reason I can sit down

2106
01:32:54,160 --> 01:32:55,920
Speaker 2: with the honorableman at the Louis fra Con because my

2107
01:32:55,960 --> 01:32:57,760
Speaker 2: dad was making me sit down and watch Minister fra

2108
01:32:57,840 --> 01:32:59,120
Speaker 2: Khnks when I was a jit.

2109
01:32:59,320 --> 01:33:00,640
Speaker 1: Like you know what I mean? I mean, like the

2110
01:33:00,680 --> 01:33:01,439
Speaker 1: reason why.

2111
01:33:01,240 --> 01:33:03,000
Speaker 2: I can sit down and have a conversation with Bishop

2112
01:33:03,000 --> 01:33:05,439
Speaker 2: td Jakes are Soray, Jake Robers, any of these people

2113
01:33:05,479 --> 01:33:08,559
Speaker 2: because I watched them and I've watched them for years,

2114
01:33:08,640 --> 01:33:10,360
Speaker 2: you know what I mean? Like it sain't I'm not

2115
01:33:10,439 --> 01:33:13,080
Speaker 2: doing things just because I just want to have diversity. No,

2116
01:33:13,479 --> 01:33:17,200
Speaker 2: these are people that my interests actually lean towards.

2117
01:33:17,320 --> 01:33:18,880
Speaker 1: You know what I mean. I mean, as long as

2118
01:33:18,920 --> 01:33:20,559
Speaker 1: you do that, I think you could be affected.

2119
01:33:21,560 --> 01:33:23,679
Speaker 2: I don't like anybody because I've been in that space

2120
01:33:23,680 --> 01:33:25,920
Speaker 2: while I was a character. I don't like people that

2121
01:33:25,960 --> 01:33:28,320
Speaker 2: I have a conversation with, and you know, we were

2122
01:33:28,360 --> 01:33:31,160
Speaker 2: going back and forth and I'm like, there's no way

2123
01:33:31,160 --> 01:33:32,800
Speaker 2: you can possibly believe it. Shit, And then when the

2124
01:33:32,800 --> 01:33:35,559
Speaker 2: conversation's over, they're telling me shit like, you know, I

2125
01:33:35,600 --> 01:33:36,840
Speaker 2: just got to do that, you know what I mean,

2126
01:33:37,000 --> 01:33:38,920
Speaker 2: I gotta do that because you know, there's a there's

2127
01:33:38,920 --> 01:33:40,800
Speaker 2: a whole other side. You can't play both sides of

2128
01:33:40,840 --> 01:33:43,679
Speaker 2: the Internet. That's literally what people be doing. They playing

2129
01:33:43,720 --> 01:33:46,240
Speaker 2: both sides of the Internet. They're trying to cover all bases.

2130
01:33:46,439 --> 01:33:49,599
Speaker 2: They want the internet that agrees with them to agree

2131
01:33:49,640 --> 01:33:52,160
Speaker 2: with them, and they like it. And if you like,

2132
01:33:52,560 --> 01:33:56,240
Speaker 2: when you do that, nobody spends nothing. Nobody spends nothing.

2133
01:33:57,040 --> 01:33:59,800
Speaker 1: You don't want viewers, you won't custom on.

2134
01:34:00,439 --> 01:34:03,960
Speaker 3: They have to separate this and our culture has because

2135
01:34:03,960 --> 01:34:06,000
Speaker 3: of the cloud chasing thing. And also I need you

2136
01:34:06,000 --> 01:34:08,799
Speaker 3: guys to understand out there all podcasts of young niggas

2137
01:34:08,840 --> 01:34:12,320
Speaker 3: people on to come up that you have to do

2138
01:34:12,360 --> 01:34:15,920
Speaker 3: some mental hygiene and not feed your ego. You have

2139
01:34:16,000 --> 01:34:18,200
Speaker 3: to put yourself in a position to understand it.

2140
01:34:18,280 --> 01:34:21,160
Speaker 1: Ego is stolen. Man. That confidence has earned.

2141
01:34:21,200 --> 01:34:23,559
Speaker 2: You know how many conversations I have with people about content,

2142
01:34:24,000 --> 01:34:27,000
Speaker 2: and they sit around trying to figure out ways to

2143
01:34:27,160 --> 01:34:30,200
Speaker 2: go viral, and I'm just sitting there like that is

2144
01:34:30,320 --> 01:34:32,920
Speaker 2: not where your mind should be at, even when somebody

2145
01:34:32,920 --> 01:34:35,080
Speaker 2: tells me things like you know, I want to get

2146
01:34:35,160 --> 01:34:37,960
Speaker 2: I'm doing this so we can get coverage. No, man,

2147
01:34:38,120 --> 01:34:41,800
Speaker 2: create good content. That's it, nothing more than nothing less.

2148
01:34:42,000 --> 01:34:44,519
Speaker 2: Everything else is, I promise you, everything else is sell itself.

2149
01:34:44,600 --> 01:34:45,519
Speaker 1: You're already on the block.

2150
01:34:45,600 --> 01:34:48,280
Speaker 2: That's why we build all these blocks exactly a block

2151
01:34:48,360 --> 01:34:51,240
Speaker 2: blocks a block the company, me and Kevin hark Gott

2152
01:34:51,280 --> 01:34:53,720
Speaker 2: with Audible SBH, that's a block. All we want on

2153
01:34:53,760 --> 01:34:55,519
Speaker 2: these blocks is the best possible product.

2154
01:34:55,600 --> 01:34:56,519
Speaker 1: We already got the block.

2155
01:34:56,600 --> 01:34:58,559
Speaker 3: Yes, So don't get you the attention and everything else

2156
01:34:58,560 --> 01:35:00,720
Speaker 3: you mean, just give me the content, man, sir. And

2157
01:35:00,760 --> 01:35:03,479
Speaker 3: I think I think with me, I think it gives

2158
01:35:03,560 --> 01:35:06,320
Speaker 3: people light because I ain't did no cloud Chase, I

2159
01:35:06,320 --> 01:35:10,080
Speaker 3: ain't did no calling out a rappers, no exposing of

2160
01:35:10,240 --> 01:35:13,760
Speaker 3: this or that. I've literally just had conversations about information.

2161
01:35:14,240 --> 01:35:16,320
Speaker 3: And if I do say something to somebody, it's like,

2162
01:35:17,840 --> 01:35:19,960
Speaker 3: I don't think that made sense, man, because if you could,

2163
01:35:20,080 --> 01:35:21,800
Speaker 3: you might could have went this way, done it like this,

2164
01:35:21,840 --> 01:35:23,559
Speaker 3: and it would have been worth that. Like it's like

2165
01:35:23,760 --> 01:35:26,320
Speaker 3: I look at things like that and I believe truly

2166
01:35:26,640 --> 01:35:29,560
Speaker 3: because there's a crop of young podcasts behind me to

2167
01:35:29,720 --> 01:35:33,040
Speaker 3: say we let you know what loon is saying.

2168
01:35:32,840 --> 01:35:35,000
Speaker 1: Because nobody's talking about this kind of thing.

2169
01:35:35,479 --> 01:35:37,920
Speaker 2: And that's what I started paying attention, Like you used

2170
01:35:37,960 --> 01:35:40,479
Speaker 2: to tag me and everything, and your name looks so unique,

2171
01:35:40,479 --> 01:35:41,679
Speaker 2: like what is a fog?

2172
01:35:43,560 --> 01:35:46,080
Speaker 1: What if I go mean fly get flown over? Oh

2173
01:35:46,240 --> 01:35:47,880
Speaker 1: kell k, I'm like, what does that mean?

2174
01:35:47,920 --> 01:35:49,920
Speaker 2: I just used to always see you tag me, And

2175
01:35:49,960 --> 01:35:54,120
Speaker 2: then when I started listening, you were given commentary on

2176
01:35:54,240 --> 01:35:56,880
Speaker 2: things that were going on, yes in the podcast based

2177
01:35:56,880 --> 01:35:59,439
Speaker 2: in the podcast world, but I just be liking the

2178
01:35:59,479 --> 01:36:00,360
Speaker 2: gyms you off.

2179
01:36:00,240 --> 01:36:02,280
Speaker 1: Of my life as well, you know what I mean.

2180
01:36:02,320 --> 01:36:04,560
Speaker 2: And that's what made me be like, oh man that

2181
01:36:04,760 --> 01:36:06,639
Speaker 2: that brother and dad got something to say.

2182
01:36:06,479 --> 01:36:08,080
Speaker 1: And I let you. I have no problem letting you

2183
01:36:08,160 --> 01:36:08,439
Speaker 1: know that.

2184
01:36:08,520 --> 01:36:10,599
Speaker 3: Yeah, man, you let a nigga know we talk all

2185
01:36:10,680 --> 01:36:12,840
Speaker 3: the day every day when you talk, you know, and

2186
01:36:12,840 --> 01:36:15,280
Speaker 3: it was information And you know what I'm saying, I

2187
01:36:15,320 --> 01:36:17,760
Speaker 3: love that, bro, because I need that. Like where I

2188
01:36:17,800 --> 01:36:20,720
Speaker 3: come from, I come after darkness. So I'm telling you,

2189
01:36:20,800 --> 01:36:23,600
Speaker 3: I tell you even want go back, going back a

2190
01:36:23,600 --> 01:36:25,439
Speaker 3: little bit, and we're gonna get back into the business.

2191
01:36:25,479 --> 01:36:29,080
Speaker 3: But going back a little bit into the confidence thing.

2192
01:36:29,400 --> 01:36:31,280
Speaker 3: Have you ever dealt with imposta syndrome?

2193
01:36:31,360 --> 01:36:33,559
Speaker 1: Oh? Yeah, I didn't. I didn't get to a place

2194
01:36:33,560 --> 01:36:35,799
Speaker 1: to work be until December of twenty nineteen. Wow.

2195
01:36:35,840 --> 01:36:38,760
Speaker 2: But that's only because you know, well, number one, you

2196
01:36:38,800 --> 01:36:39,719
Speaker 2: can't be in pasta.

2197
01:36:40,320 --> 01:36:40,719
Speaker 1: You can't.

2198
01:36:40,760 --> 01:36:42,640
Speaker 2: You can't get in posta syndrome when you're being in

2199
01:36:42,640 --> 01:36:46,280
Speaker 2: I pasta. So when I was playing a character of myself,

2200
01:36:46,640 --> 01:36:49,360
Speaker 2: I didn't get it. But when I came back down

2201
01:36:49,400 --> 01:36:51,519
Speaker 2: to reality, you know what I mean, and started looking

2202
01:36:51,600 --> 01:36:53,720
Speaker 2: around at everything that I was doing and everything I

2203
01:36:53,800 --> 01:36:55,559
Speaker 2: was building, it did start to.

2204
01:36:55,520 --> 01:36:57,680
Speaker 1: Feel like, man, this ain't this ain't me.

2205
01:36:57,880 --> 01:36:59,479
Speaker 2: And a lot of times too man like when you

2206
01:36:59,560 --> 01:37:01,800
Speaker 2: getting the if you're getting attacked, like you know, like

2207
01:37:01,840 --> 01:37:04,680
Speaker 2: people are literally trying to take you out, like on

2208
01:37:04,720 --> 01:37:06,680
Speaker 2: some real like you'd be like.

2209
01:37:07,520 --> 01:37:10,040
Speaker 1: Damn is this you know?

2210
01:37:10,280 --> 01:37:12,240
Speaker 2: Go be how I go out and tell you re

2211
01:37:12,479 --> 01:37:18,080
Speaker 2: established that No until you hear God say, bro, you.

2212
01:37:17,160 --> 01:37:20,560
Speaker 1: You're divine to protect this. Yes, yes what you like,

2213
01:37:20,680 --> 01:37:23,040
Speaker 1: you've been through worse, You're gonna be fine. Like relaxed,

2214
01:37:23,160 --> 01:37:25,200
Speaker 1: like you're gonna be You're gonna be fine.

2215
01:37:25,240 --> 01:37:28,400
Speaker 2: And so December twenty nineteen, and I remember Bishop Tdjas

2216
01:37:28,400 --> 01:37:30,160
Speaker 2: told me that because I remember having a conversation with

2217
01:37:30,240 --> 01:37:32,439
Speaker 2: him about it during the interview. That's why I bring

2218
01:37:32,439 --> 01:37:34,320
Speaker 2: them up, because it was during an interview and we

2219
01:37:34,400 --> 01:37:37,000
Speaker 2: got on worthiness, and I remember him saying to me,

2220
01:37:37,560 --> 01:37:41,880
Speaker 2: you know, most people who've been like abused as kids, right,

2221
01:37:41,880 --> 01:37:43,760
Speaker 2: because I always talk about you know, the older woman

2222
01:37:43,840 --> 01:37:46,000
Speaker 2: used touch on that. He said, most people who've been

2223
01:37:46,040 --> 01:37:50,080
Speaker 2: abused as kids, you know, it's hard for them to

2224
01:37:50,200 --> 01:37:51,639
Speaker 2: get to a place of worthy.

2225
01:37:51,720 --> 01:37:54,000
Speaker 1: They never feel, you know, worthy.

2226
01:37:54,000 --> 01:37:57,040
Speaker 2: And for me, that situation hit really hard because I

2227
01:37:57,080 --> 01:37:59,439
Speaker 2: remember when I stopped letting that lady do that, she

2228
01:37:59,479 --> 01:38:01,680
Speaker 2: would call me ugly and tell me I got a

2229
01:38:01,680 --> 01:38:04,519
Speaker 2: big shit cut a nigga, that's right. So for me,

2230
01:38:04,640 --> 01:38:07,599
Speaker 2: it became like people pleasing. And there's been points.

2231
01:38:07,360 --> 01:38:09,560
Speaker 1: I'm gonna ask you about that, the points.

2232
01:38:09,320 --> 01:38:11,559
Speaker 2: In my life where I'm like, you know what, I'm

2233
01:38:11,600 --> 01:38:14,320
Speaker 2: going to do what this person wants me to do.

2234
01:38:15,000 --> 01:38:17,920
Speaker 1: Not the disappointment to disappoint. I hate that, you know

2235
01:38:17,920 --> 01:38:18,240
Speaker 1: what I say.

2236
01:38:18,240 --> 01:38:21,439
Speaker 3: I got that urge as a cancer, like I catch

2237
01:38:21,520 --> 01:38:24,320
Speaker 3: myself now, even in interviews, even though I don't agree

2238
01:38:24,320 --> 01:38:28,880
Speaker 3: with everything, but the idea, like I so, my understanding

2239
01:38:28,960 --> 01:38:30,840
Speaker 3: a lot of times dictates my action.

2240
01:38:31,439 --> 01:38:31,639
Speaker 1: Right.

2241
01:38:31,720 --> 01:38:35,400
Speaker 3: So if I'm in an interview and it's that silence,

2242
01:38:35,880 --> 01:38:38,080
Speaker 3: I may, I may, you know, I may like when

2243
01:38:38,080 --> 01:38:40,280
Speaker 3: you're talking, I may nod and you may not even

2244
01:38:40,320 --> 01:38:41,160
Speaker 3: got through it yet.

2245
01:38:41,280 --> 01:38:43,479
Speaker 1: But I'm trying to give you what I think I need.

2246
01:38:43,600 --> 01:38:45,080
Speaker 1: As you know, it's like I.

2247
01:38:45,080 --> 01:38:47,880
Speaker 3: Don't want you to thank you here alone or so

2248
01:38:48,240 --> 01:38:50,240
Speaker 3: I know what it's like on that island where you

2249
01:38:50,320 --> 01:38:53,519
Speaker 3: talk and like nobody's into us, right, you got to

2250
01:38:53,600 --> 01:38:56,920
Speaker 3: survive through that, But it's almost like that. That's where

2251
01:38:56,960 --> 01:39:00,280
Speaker 3: I see my people please are at But I'll I'll

2252
01:39:00,360 --> 01:39:02,720
Speaker 3: be noan like this and then somebody say something like.

2253
01:39:02,760 --> 01:39:04,200
Speaker 1: Nah, that's not right.

2254
01:39:04,800 --> 01:39:07,760
Speaker 3: But but I was nod and I'm trying to understand

2255
01:39:07,760 --> 01:39:08,719
Speaker 3: that about myself.

2256
01:39:08,760 --> 01:39:10,479
Speaker 1: What the fuck is that? And why am I not?

2257
01:39:11,280 --> 01:39:13,439
Speaker 1: Like I don't get it. Bro Now I'm with you

2258
01:39:13,520 --> 01:39:15,840
Speaker 1: on that too. I be thinking, why the fuck am

2259
01:39:15,920 --> 01:39:18,080
Speaker 1: I nod? And I think the nodding because I do

2260
01:39:18,120 --> 01:39:18,400
Speaker 1: that too.

2261
01:39:18,439 --> 01:39:20,920
Speaker 2: I think the nodding is just the acknowledgement that I'm

2262
01:39:20,960 --> 01:39:24,479
Speaker 2: actually listening because when I'm listening, I get quiet, so

2263
01:39:24,840 --> 01:39:28,040
Speaker 2: I might just stay at you, but I want you

2264
01:39:28,080 --> 01:39:28,559
Speaker 2: to know I'm in.

2265
01:39:30,439 --> 01:39:33,000
Speaker 1: I'm not I agree with you, right, and that's what

2266
01:39:33,040 --> 01:39:33,519
Speaker 1: I'm saying.

2267
01:39:34,040 --> 01:39:38,280
Speaker 3: But it'll come off sometimes that, especially on camera, I'm noticing, right,

2268
01:39:38,320 --> 01:39:40,400
Speaker 3: And now I got to be cognizant of, like we're

2269
01:39:40,400 --> 01:39:43,000
Speaker 3: on camera certain things, and so I can't be gnawing

2270
01:39:43,040 --> 01:39:44,720
Speaker 3: at something, you know, sitting next to some of these

2271
01:39:44,720 --> 01:39:47,240
Speaker 3: white people and they saying some shit and I'm gnawing

2272
01:39:47,280 --> 01:39:49,160
Speaker 3: in the clip cut and they didn't get to get

2273
01:39:49,200 --> 01:39:52,000
Speaker 3: my response, and it looks like I'm agreeing right, And

2274
01:39:52,160 --> 01:39:52,559
Speaker 3: I don't know.

2275
01:39:52,640 --> 01:39:53,920
Speaker 1: I don't know if it's people pleaser.

2276
01:39:54,120 --> 01:39:57,160
Speaker 3: But I've been reading up on imposter syndrome because I've

2277
01:39:57,160 --> 01:40:00,799
Speaker 3: been trying to identify what's going on with me because

2278
01:40:00,800 --> 01:40:02,160
Speaker 3: as I come from.

2279
01:40:01,960 --> 01:40:04,360
Speaker 2: Man, you fresh out the street, that's what it is.

2280
01:40:04,400 --> 01:40:04,759
Speaker 1: You.

2281
01:40:04,760 --> 01:40:07,680
Speaker 2: You you can still smell the block on you, you know.

2282
01:40:07,680 --> 01:40:08,120
Speaker 1: What I mean?

2283
01:40:08,280 --> 01:40:10,559
Speaker 2: Like now you're in front of these microphones, probably a

2284
01:40:10,600 --> 01:40:13,400
Speaker 2: person that's used to not showing their face too much,

2285
01:40:14,760 --> 01:40:16,280
Speaker 2: and now you're still staying out the way, but you

2286
01:40:16,320 --> 01:40:19,000
Speaker 2: in the way. People know your name. Now you walking

2287
01:40:19,000 --> 01:40:20,800
Speaker 2: down the street. Somebody call your name now, you like,

2288
01:40:22,040 --> 01:40:23,800
Speaker 2: but they ain't calling you because they are op. They

2289
01:40:23,800 --> 01:40:26,559
Speaker 2: ain't calling you because the show. Bro enjoyed the show.

2290
01:40:27,680 --> 01:40:30,519
Speaker 3: It's fucking me up because I'm like, like, I even

2291
01:40:30,520 --> 01:40:33,400
Speaker 3: saw a couple of commings yesterday, like saying, Yo, Loon

2292
01:40:33,479 --> 01:40:35,080
Speaker 3: should have did two or three days so you can

2293
01:40:35,080 --> 01:40:37,360
Speaker 3: get it in his bag. And I'm like, yo, y'all

2294
01:40:37,400 --> 01:40:40,080
Speaker 3: got to understand, I'm a technique guy more than anything,

2295
01:40:40,160 --> 01:40:42,639
Speaker 3: So my first time doing something is gonna be more.

2296
01:40:42,520 --> 01:40:45,400
Speaker 1: Souless, like paying attention. Yeah, what's going on here?

2297
01:40:45,479 --> 01:40:47,920
Speaker 2: You know, what's the space you familiar with? Like you

2298
01:40:48,080 --> 01:40:51,360
Speaker 2: breakfast club? I mean, brilliant it is you.

2299
01:40:50,439 --> 01:40:52,400
Speaker 1: Smoked it smoke, you know what I'm saying.

2300
01:40:52,439 --> 01:40:55,519
Speaker 3: But this is so important and it's BT and it's

2301
01:40:55,560 --> 01:40:58,120
Speaker 3: on your face card and I'm saying, let's just make

2302
01:40:58,160 --> 01:41:01,080
Speaker 3: sure that we in rotation like I did the.

2303
01:41:01,080 --> 01:41:02,880
Speaker 2: Breakfast club thing, because I want people to see you

2304
01:41:03,040 --> 01:41:06,519
Speaker 2: right and I want people that know you to be like.

2305
01:41:06,560 --> 01:41:11,519
Speaker 1: Oh shit, and they did it. That's what they doing.

2306
01:41:11,600 --> 01:41:15,160
Speaker 3: Still they like yo, breakfast club because Bro, it's been

2307
01:41:15,200 --> 01:41:17,120
Speaker 3: a short amount of time, Like it ain't need I've

2308
01:41:17,120 --> 01:41:19,240
Speaker 3: been going like two years strong. I mean, I started

2309
01:41:19,280 --> 01:41:22,479
Speaker 3: parting a long time ago and stop, but I've been

2310
01:41:22,479 --> 01:41:25,360
Speaker 3: going like two years strong, every week, clips, every day,

2311
01:41:25,439 --> 01:41:27,920
Speaker 3: this and that, and it's like for certain people that's

2312
01:41:27,960 --> 01:41:30,760
Speaker 3: a fast movement right in part. And it's like, yo, man,

2313
01:41:30,800 --> 01:41:33,080
Speaker 3: you wish Charlemagne you over here? You yeah, like he

2314
01:41:33,280 --> 01:41:36,320
Speaker 3: is the he's fucking going. And I need the youngsters

2315
01:41:36,320 --> 01:41:42,160
Speaker 3: to know consistency networking the most important valuable.

2316
01:41:41,560 --> 01:41:45,759
Speaker 2: Content Intent over intent over content, Yes, like you should

2317
01:41:45,800 --> 01:41:49,439
Speaker 2: you should have intention, You should have intentional content.

2318
01:41:49,520 --> 01:41:51,920
Speaker 1: Like y'all just do shit to do it. Don't just

2319
01:41:52,000 --> 01:41:53,000
Speaker 1: make noise, you know, I.

2320
01:41:53,000 --> 01:41:55,920
Speaker 2: Mean, don't just set yourself on motherfucking fire and think

2321
01:41:55,960 --> 01:41:58,040
Speaker 2: that you're gonna get attention. That's what that's the conversations

2322
01:41:58,040 --> 01:41:59,519
Speaker 2: I've been having on brillid it is the past few weeks.

2323
01:41:59,640 --> 01:42:01,439
Speaker 2: That's what I'm to tell people, Like I feel like

2324
01:42:01,439 --> 01:42:02,759
Speaker 2: it's a bunch of people doing.

2325
01:42:02,600 --> 01:42:04,599
Speaker 1: The same thing. Yes, and it's it's and it's old.

2326
01:42:04,600 --> 01:42:04,880
Speaker 1: It's shit.

2327
01:42:04,960 --> 01:42:07,080
Speaker 2: It's old ship that I used to do, so I

2328
01:42:07,080 --> 01:42:10,120
Speaker 2: can recognize it. They revamping ship. And I'm telling you all,

2329
01:42:10,200 --> 01:42:13,759
Speaker 2: that ship has a short self, Like there's a ceiling

2330
01:42:13,800 --> 01:42:16,719
Speaker 2: to that ship. You're going to bump your motherfucking head.

2331
01:42:17,120 --> 01:42:17,960
Speaker 1: You know what I'm saying with.

2332
01:42:18,000 --> 01:42:20,800
Speaker 3: You, with us like people like me, I've studied like

2333
01:42:20,880 --> 01:42:23,880
Speaker 3: you have all my life, like all different sides, Like

2334
01:42:23,880 --> 01:42:26,000
Speaker 3: I would sit up and watch seeing then and don't

2335
01:42:26,040 --> 01:42:26,679
Speaker 3: give a damn.

2336
01:42:26,880 --> 01:42:30,560
Speaker 1: It's just about technique. How they okay, how they transitioning

2337
01:42:30,640 --> 01:42:33,320
Speaker 1: in and out of conversations and what's that word?

2338
01:42:33,360 --> 01:42:33,479
Speaker 3: Man?

2339
01:42:33,800 --> 01:42:35,200
Speaker 1: You look that word? What the fuck was?

2340
01:42:35,400 --> 01:42:37,479
Speaker 2: And I'm gonna tell you something else speaking about all

2341
01:42:37,479 --> 01:42:40,360
Speaker 2: of that that, you know, uh, you know, seeing things

2342
01:42:40,360 --> 01:42:43,720
Speaker 2: that don't pertain to you and everything. The one thing

2343
01:42:43,720 --> 01:42:45,439
Speaker 2: I used to always tell act all the time, and

2344
01:42:45,479 --> 01:42:48,040
Speaker 2: I'm sure Acta said this. I used to always say,

2345
01:42:48,080 --> 01:42:51,439
Speaker 2: find your own voice. Don't be a second, arate version

2346
01:42:51,479 --> 01:42:54,559
Speaker 2: of nobody. Don't imitate me, don't imitate this person like,

2347
01:42:54,560 --> 01:42:56,800
Speaker 2: don't do nothing, find your own. When you find your

2348
01:42:56,880 --> 01:42:58,000
Speaker 2: own voice, you're.

2349
01:42:57,920 --> 01:43:00,479
Speaker 1: Gonna be out here. You think he's done that lutely.

2350
01:43:01,120 --> 01:43:04,280
Speaker 2: And that's why I think his shit has gone up,

2351
01:43:04,640 --> 01:43:07,200
Speaker 2: you know, because I remember when he was. You could

2352
01:43:07,200 --> 01:43:08,760
Speaker 2: go back and listen, and you can listen and you'll

2353
01:43:08,760 --> 01:43:10,880
Speaker 2: be like, oh, okay, he trying to sound like this person.

2354
01:43:11,040 --> 01:43:13,559
Speaker 2: He's trying to sound like that person. He absolutely found

2355
01:43:13,600 --> 01:43:16,120
Speaker 2: his own ways. And that's what I'm trying to tell everybody.

2356
01:43:15,560 --> 01:43:19,799
Speaker 1: Now, find your own voice. I'm watching these people.

2357
01:43:20,760 --> 01:43:23,240
Speaker 2: Number one, you hustling backwards because youre launching your podcast

2358
01:43:23,320 --> 01:43:26,240
Speaker 2: on YouTube. But then number two, you doing what everybody

2359
01:43:26,240 --> 01:43:30,479
Speaker 2: else is doing the same. And listen, maybe that's all fault.

2360
01:43:30,479 --> 01:43:33,599
Speaker 2: Maybe that's my fault exactly because I let him astrade.

2361
01:43:33,600 --> 01:43:35,479
Speaker 2: But I'm telling you, why would you want to be

2362
01:43:36,280 --> 01:43:38,519
Speaker 2: the version of me. I'm telling you you're gonna bump

2363
01:43:38,560 --> 01:43:41,120
Speaker 2: your head at instead of being the today, I'm telling

2364
01:43:41,120 --> 01:43:41,400
Speaker 2: you that.

2365
01:43:41,360 --> 01:43:44,920
Speaker 1: You can fly. Do you think that they think? Do

2366
01:43:45,000 --> 01:43:46,840
Speaker 1: you think that they say, Man, Charlotte just don't want

2367
01:43:46,840 --> 01:43:49,600
Speaker 1: me to get big like he got big? Is it

2368
01:43:49,680 --> 01:43:50,160
Speaker 1: some of that