WEBVTT - EYL #127 Single Mom Buys Water Plant 0:00:00.400 --> 0:00:04.280 You just realized your business needed to hire someone yesterday. 0:00:04.800 --> 0:00:09.520 How can you find amazing candidates fast easy? Just use Indeed. 0:00:09.960 --> 0:00:12.680 Stop struggling to get your job posts seen on other 0:00:12.760 --> 0:00:16.439 job sites. With Indeed sponsored jobs, your post jumps to 0:00:16.480 --> 0:00:19.000 the top of the page for your relevant candidates, so 0:00:19.120 --> 0:00:22.119 you can reach the people you want faster. According to 0:00:22.160 --> 0:00:26.120 Indeed data, sponsored jobs posted directly on Indeed have forty 0:00:26.120 --> 0:00:30.040 five percent more applications than non sponsored jobs. Don't wait 0:00:30.080 --> 0:00:33.519 any longer. Speed up your hiring right now with Indeed, 0:00:33.960 --> 0:00:36.200 and listeners of this show will get a seventy five 0:00:36.280 --> 0:00:39.440 dollars sponsored job credit to get your jobs more visibility 0:00:39.600 --> 0:00:45.320 at indeed dot com slash pod Katz thirteen. Just go 0:00:45.360 --> 0:00:50.120 to Indeed dot com slash pod katz thirteen right now 0:00:50.479 --> 0:00:53.040 and support our show by saying you heard about Indeed 0:00:53.080 --> 0:00:57.400 on this podcast. Terms and conditions apply. Hiring Indeed is 0:00:57.440 --> 0:00:58.040 all you need. 0:00:58.640 --> 0:00:59.320 What's going on? 0:00:59.320 --> 0:01:02.880 Earnest Welcome EYL University, the number one place for business 0:01:03.000 --> 0:01:05.080 education shotty telm what we be bringing Yes. 0:01:05.160 --> 0:01:08.560 EYL University already has over one hundred past webinars from 0:01:08.680 --> 0:01:12.679 all areas of business. It includes weekly webinars from industry 0:01:12.959 --> 0:01:16.600 leaders It includes access to our investment Facebook group. 0:01:16.560 --> 0:01:18.120 Movie club, our book club. 0:01:18.480 --> 0:01:21.800 It also includes access to monthly financial planning calls with 0:01:21.880 --> 0:01:22.520 yours truly. 0:01:22.560 --> 0:01:25.520 But what has been added has access to. 0:01:25.640 --> 0:01:28.840 MG the mortgage Guys home Buyers Blueprint over fourteen hours 0:01:28.920 --> 0:01:30.759 everything you need to know as far as the home 0:01:30.760 --> 0:01:34.199 buying process is concerned. And also what has been added 0:01:34.360 --> 0:01:37.880 is access to our monthly group chat call. So once 0:01:37.959 --> 0:01:40.200 a month, Me, Troy and the whole team is going 0:01:40.240 --> 0:01:42.520 to let you in on our personal plays, our portfolio, 0:01:42.600 --> 0:01:46.200 what we're doing, and more so all of that, we 0:01:46.240 --> 0:01:50.120 are running for a special promo code of seventy percent 0:01:50.200 --> 0:01:53.920 off for limited time only. So at the Eyluniversity dot 0:01:53.960 --> 0:01:55.640 com right now and take advantage. 0:01:55.640 --> 0:01:57.200 You know its works, don't wait, don't have to take it. 0:01:57.240 --> 0:01:58.520 We'll see you on the other side. 0:02:00.160 --> 0:02:05.360 My graduates from my school being forced bad drop drop, 0:02:06.000 --> 0:02:08.399 Mike drop, bad drop drop. 0:02:18.880 --> 0:02:21.640 All right, guys, welcome back e y L. So this 0:02:21.720 --> 0:02:25.440 is exciting. This is gonna be an exciting conversation for 0:02:25.480 --> 0:02:27.760 a few different reasons. The industry that we haven't covered yet, 0:02:28.480 --> 0:02:30.440 and also it kind of ties back to the early 0:02:30.480 --> 0:02:33.160 stages of e y before we had EEL so we'll 0:02:33.160 --> 0:02:36.560 explain the story. But first and foremost, Paul McCarthy an 0:02:36.760 --> 0:02:41.040 entrepreneur out of Queens Queens please get the money, Queens, 0:02:41.040 --> 0:02:48.760 get the money Brooklyn. 0:02:48.880 --> 0:02:58.400 Correction, I love Queens, however, has raised me. 0:02:58.720 --> 0:03:00.560 Okay, okay, be connection. 0:03:01.680 --> 0:03:08.680 So this is interesting because so Paula owns a water plant. 0:03:08.840 --> 0:03:09.080 Is that? 0:03:09.360 --> 0:03:11.880 Yeah, I'm a water manufacturer. 0:03:11.960 --> 0:03:16.280 A water manufacturer. We'll explain the whole story. But she 0:03:16.400 --> 0:03:20.680 was teaching financial literacy originally before you did that. Yes, 0:03:21.040 --> 0:03:23.920 And it was crazy because you said, like, you know, 0:03:24.040 --> 0:03:27.200 just going on Instagram while financial literacy, you saw me 0:03:27.320 --> 0:03:29.360 teaching financial literacy at the same time. 0:03:29.480 --> 0:03:31.320 Yes, and I followed you. Then I following. 0:03:32.480 --> 0:03:34.079 We'll get into that. 0:03:36.320 --> 0:03:38.720 I was so engulfed in what you were doing. 0:03:38.960 --> 0:03:40.600 Okay, I couldn't. 0:03:41.040 --> 0:03:43.200 I couldn't do what I needed to do because I 0:03:43.240 --> 0:03:45.040 was like comparing what I was doing to what you 0:03:45.080 --> 0:03:45.480 were doing. 0:03:45.720 --> 0:03:47.080 Blockout, block out the noise. 0:03:47.200 --> 0:03:50.040 Yeah, I appreciate that. I am. 0:03:53.240 --> 0:03:56.240 All those those those hot summer days paid off. 0:03:57.920 --> 0:03:58.760 I appreciate that. 0:03:58.800 --> 0:04:02.520 So, so it's an interesting story where she she found 0:04:02.600 --> 0:04:06.320 a water plant in upstate New York, and she purchased 0:04:06.320 --> 0:04:10.840 the water plant, and now she has a water company. 0:04:12.360 --> 0:04:15.520 So it's an interesting dynamic because you're talking about, like, 0:04:15.600 --> 0:04:19.680 you know, natural resources, and it's not something that people 0:04:19.920 --> 0:04:21.480 think about a lot. And even when they do think 0:04:21.480 --> 0:04:23.680 bout natural resources, most of the time it's like oil 0:04:24.520 --> 0:04:28.200 or gold, gas, but it's not something like water, which 0:04:28.200 --> 0:04:31.080 is the most essential part of life we need every day. 0:04:31.720 --> 0:04:35.120 It's essential. You need water. You don't need gas to live, right, 0:04:35.360 --> 0:04:36.800 but you need water to live. 0:04:36.800 --> 0:04:39.200 Absolutely, there's no life for that water, and it's a 0:04:39.240 --> 0:04:41.640 scarcity of it. There's a scarcity of it, which makes 0:04:41.680 --> 0:04:42.400 it even better. 0:04:42.680 --> 0:04:44.160 It's a trillion dollar industry. 0:04:44.240 --> 0:04:45.719 Yes, it is a trillion dollar industry. 0:04:46.200 --> 0:04:47.400 Let's not brush over that. 0:04:47.560 --> 0:04:50.480 So it's crazy somebody in this space is an entrepreneur. 0:04:50.560 --> 0:04:53.360 That's actually you know in that in that space. 0:04:54.000 --> 0:04:54.560 This is rare. 0:04:54.880 --> 0:04:58.680 I mean, we've done over one hundred and twenty five 0:04:58.720 --> 0:05:01.280 episodes and we've never even in my mind, I've never 0:05:01.320 --> 0:05:03.000 even thought of this as an industry. So to hear 0:05:03.000 --> 0:05:05.600 that there's somebody that looks like us, it's from neighborhoods 0:05:05.640 --> 0:05:07.920 that we come from, and that's in a space. This 0:05:08.000 --> 0:05:09.919 is a This is a pleasure and honor to be 0:05:09.920 --> 0:05:10.359 honest with you. 0:05:10.640 --> 0:05:13.760 For sure weout further Ado. Thank you for joining us. 0:05:13.760 --> 0:05:16.960 Appreciate it, No, thank you for having me. I'm excited 0:05:16.960 --> 0:05:19.279 to be on the platform. I think what you guys 0:05:19.360 --> 0:05:24.400 are doing it's just amazing. You have provided a platform 0:05:25.720 --> 0:05:28.800 where and a seat at a table where we would 0:05:28.880 --> 0:05:34.440 not ordinarily have and you are bringing information to not 0:05:34.560 --> 0:05:37.200 just young people because initially it was young people, but 0:05:37.600 --> 0:05:44.240 to our community. And with that access we are I 0:05:44.279 --> 0:05:46.720 think like we're doing amazing things right, so people can 0:05:46.720 --> 0:05:50.400 now plan for and plan to build generational well through 0:05:50.440 --> 0:05:55.760 this platform. I think you guys are doing something extraordinary. 0:05:56.120 --> 0:05:59.520 I appreciate it. So let's let's get into it, all right. 0:06:00.400 --> 0:06:02.839 So let's start at the financial literacy stage then and 0:06:02.880 --> 0:06:05.159 moved to the water. So how did you start in 0:06:05.200 --> 0:06:07.640 the career of teaching financial literacy? 0:06:07.880 --> 0:06:13.200 All right? So twenty seventeen September, my twin boys were 0:06:13.200 --> 0:06:16.920 going into high school. With that I went to the 0:06:16.960 --> 0:06:19.279 school and I was like, you know, I need to 0:06:19.279 --> 0:06:21.440 get them into a mentorship program. The school told me 0:06:21.480 --> 0:06:24.919 they had no mentorship programs. I went on a rant 0:06:25.279 --> 0:06:27.120 and I started to tell them, you know about the 0:06:27.160 --> 0:06:29.960 prison to jail pipeline, and I'm like, this is why 0:06:30.000 --> 0:06:32.520 our kids can compete. If they can't compete locally, how 0:06:32.560 --> 0:06:34.680 are they going to compete globally? And I just went 0:06:34.680 --> 0:06:36.880 on a rant. The assistant principle was like, look, we 0:06:36.880 --> 0:06:38.760 don't have a program, but if you want to volunteer 0:06:38.800 --> 0:06:44.279 to teach a program, you may. So I thought to myself, 0:06:44.360 --> 0:06:48.120 absolutely not, I cannot. I did not have time for this. 0:06:48.279 --> 0:06:50.919 I'm a single mother. I work twelve hour shifts. I 0:06:50.920 --> 0:06:54.880 have no time for this. I just finished reading the 0:06:54.920 --> 0:06:58.680 book A Long Walk to Freedom, Nelson Mandela's book, Yes, 0:06:58.800 --> 0:07:01.159 and it was so annoying because in my head it 0:07:01.240 --> 0:07:03.200 was just like be the change you want to see. 0:07:03.200 --> 0:07:05.200 And I was like so mad at myself. And I'm like, 0:07:05.240 --> 0:07:07.200 you know what, give me a month. I'm going to 0:07:07.240 --> 0:07:09.720 study and i'll come back. I need to know what 0:07:09.720 --> 0:07:11.640 I'm going to teach. So I went home and I 0:07:11.680 --> 0:07:15.280 started doing research and I just started finding I made 0:07:15.320 --> 0:07:18.520 like fun games on budgets and I did fun just 0:07:18.920 --> 0:07:21.520 finding fun things to do and trying to make the 0:07:21.600 --> 0:07:24.800 class fun. I go back a month later. I stole 0:07:24.840 --> 0:07:28.080 someone's name offline. It was like financial Sense. That was 0:07:28.120 --> 0:07:30.880 the name of my business. Initially, I'm like, okay, we're 0:07:30.880 --> 0:07:34.320 going to steal this. I went in there, started speaking 0:07:34.320 --> 0:07:36.320 to the kids and we did the program, and we 0:07:36.360 --> 0:07:40.160 did the first workshop and they were so engaged. At 0:07:40.200 --> 0:07:42.440 the end of this first workshop, I left and the 0:07:42.480 --> 0:07:45.000 little girl was like, Ms McCarthy, I wasn't going to 0:07:45.040 --> 0:07:46.960 sell candy, but now I'm going to sell two boxes. 0:07:46.960 --> 0:07:50.320 The school had a candy drive. After that, a little 0:07:50.360 --> 0:07:52.200 boy came up to me. He was like, Miss McCarthy, 0:07:52.200 --> 0:07:55.240 you changed my life. You really inspired me, and that 0:07:55.360 --> 0:07:59.120 changed the trajectory of my life. It impacted me more 0:07:59.160 --> 0:08:07.840 than it impacted them, because I saw how because I 0:08:07.880 --> 0:08:12.680 saw how much it changed them, it changed me. 0:08:13.760 --> 0:08:16.280 At this time, you were actually practicing. You were a nurse. 0:08:16.400 --> 0:08:19.840 I'm a nurse by profession, so it was on my 0:08:19.920 --> 0:08:24.640 days off that I was doing these financial literacy class 0:08:24.640 --> 0:08:27.480 excuse me. So I would do my three hours, try 0:08:27.520 --> 0:08:30.040 to do my three hour shifts, and then do my 0:08:30.080 --> 0:08:31.400 classes around my shift. 0:08:31.480 --> 0:08:31.680 Yeah. 0:08:31.680 --> 0:08:33.080 And the reason I'm bringing it up because I just 0:08:33.080 --> 0:08:35.000 had this conversation the other day with a dear friend 0:08:35.000 --> 0:08:37.480 of mine and I'm like, the next time I talked 0:08:37.480 --> 0:08:38.720 to you, I want to hear about what you created. 0:08:39.400 --> 0:08:41.319 And even though you've had a full time career. Like 0:08:41.360 --> 0:08:43.079 you said, you're a single mom, it's still find a 0:08:43.200 --> 0:08:45.199 time to create. You saw that there was a need 0:08:45.760 --> 0:08:47.520 and you said, I have to make the time to create, 0:08:47.640 --> 0:08:49.280 and creating change your life. 0:08:49.360 --> 0:08:50.160 I really want to. 0:08:50.320 --> 0:08:50.800 They want to. 0:08:51.920 --> 0:08:55.600 But I did it again. I fell into it right. 0:08:55.800 --> 0:09:00.000 So I came back, we did the workshops. Other schools 0:09:00.200 --> 0:09:02.040 found out about what I was doing in the building 0:09:02.480 --> 0:09:04.640 and what I thought was going to be a class 0:09:04.679 --> 0:09:08.840 about just financial literacy, my first class actually was about 0:09:09.520 --> 0:09:15.040 the transition. It was more about the power of thought. 0:09:15.480 --> 0:09:18.480 I read Think and Grow Rich, and I started reading 0:09:18.480 --> 0:09:22.199 these books and I started bringing those elements into the classroom. 0:09:22.720 --> 0:09:25.200 So my first class was about the power of thought 0:09:25.280 --> 0:09:28.120 and that I honestly started doing these other little things 0:09:28.200 --> 0:09:31.560 with budgeting and stuff like that, but I had them 0:09:31.640 --> 0:09:36.080 thinking differently. And if you see, like my whole entire 0:09:36.120 --> 0:09:39.200 tagline is transition begins with the renewing of your mind. 0:09:39.640 --> 0:09:41.800 And I know that's pretty much what you guys believe 0:09:41.840 --> 0:09:45.600 as well, because I know that to be true because 0:09:45.640 --> 0:09:47.840 I've heard you say something very similar. You have to 0:09:47.920 --> 0:09:50.880 change the way they think, right, And for me, it 0:09:51.000 --> 0:09:53.280 was how can I create a system within a system 0:09:53.320 --> 0:09:56.240 that set up against us, and that's what I was 0:09:56.280 --> 0:09:57.520 really trying to go in and do. 0:09:57.679 --> 0:09:59.960 Yeah, that thing we had the same with that commis. 0:10:00.360 --> 0:10:02.800 It was like we were working inside of a system 0:10:02.880 --> 0:10:04.400 that we knew didn't. 0:10:04.160 --> 0:10:06.560 Really help or prepare. 0:10:06.640 --> 0:10:08.840 There are kids for anything that we could see that 0:10:08.880 --> 0:10:12.080 was substantial long term, and so are we complicit in 0:10:12.120 --> 0:10:14.320 the failure? And so it was like, all right, well, 0:10:14.520 --> 0:10:16.280 that's the reason we did the summer program. It was 0:10:16.320 --> 0:10:19.120 because we know that the kids need this, it's not 0:10:19.160 --> 0:10:20.719 being taught, and so we'll build out from there. The 0:10:20.800 --> 0:10:23.600 only problem was that we were in this one place, 0:10:23.640 --> 0:10:25.280 and I knew that the kids in the inner city 0:10:25.320 --> 0:10:26.520 needed it too, and so it was like, how do 0:10:26.600 --> 0:10:27.160 we scale it? 0:10:27.520 --> 0:10:29.880 And so when you started with one program, how did 0:10:29.920 --> 0:10:31.720 it go from one school to the next. It was 0:10:31.720 --> 0:10:33.360 at the vendor license piece, so. 0:10:33.480 --> 0:10:35.840 No other schools, so you know how they're breaking up 0:10:35.840 --> 0:10:38.240 all the schools like four and more and ones. We 0:10:38.280 --> 0:10:41.439 had four school in the one building and it went 0:10:41.480 --> 0:10:44.240 from like one school to two thousand kids in this 0:10:44.240 --> 0:10:47.520 one school. Other schools heard about what we were doing, 0:10:47.559 --> 0:10:49.760 and I went to this other school was a private school, 0:10:49.760 --> 0:10:53.640 and more affluent schools throughout the City and I went 0:10:53.679 --> 0:10:57.040 to this one school and their eighth graders were going 0:10:57.120 --> 0:11:01.920 to Morocco for their senior trip. And I'm like, yeah, 0:11:01.920 --> 0:11:04.640 they don't need me here. If you're going to Morocco 0:11:04.720 --> 0:11:06.559 for your senior trip, this is not where I need 0:11:06.600 --> 0:11:11.640 to be, right, So I ended up sticking to underserved schools. 0:11:12.040 --> 0:11:14.079 So I went to Brooklyn and I was trying. I'm 0:11:14.120 --> 0:11:17.079 literally knocking on doors, trying to make appointment with the principals, 0:11:17.480 --> 0:11:20.120 and no one wanted to really, no one was really interested. 0:11:20.160 --> 0:11:21.840 When I went to these schools, they were telling me 0:11:21.880 --> 0:11:24.600 that their tertiary tertiary schools and they can't afford it. 0:11:25.040 --> 0:11:27.720 What is a school a tertiary school meaning like they're 0:11:27.800 --> 0:11:31.240 Tier three school so that their budgets are so small 0:11:31.559 --> 0:11:34.680 that they can't fit me into their budget. Right, So 0:11:34.760 --> 0:11:36.760 I was like, you know what, I'm going to start 0:11:36.760 --> 0:11:41.280 a foundation. That was like a wash. So we do 0:11:41.360 --> 0:11:46.800 have the financial literacy and we also have a nonprofit 0:11:46.920 --> 0:11:49.840 leg but I thought, oh, you know, money's just going 0:11:49.920 --> 0:11:52.360 to come and funnel into this nonprofit. But that didn't 0:11:52.360 --> 0:11:55.880 happen either. So once other schools heard about what we 0:11:55.920 --> 0:11:58.120 were doing, we ended up in a school in Harlem, 0:11:58.280 --> 0:12:02.760 an elementary school, middle school in Brooklyn, and a high 0:12:02.800 --> 0:12:05.360 school with the twenty with the two thousand kids in Queens. 0:12:05.360 --> 0:12:08.679 So that was pretty much our pilot program. Dooe reached 0:12:08.679 --> 0:12:12.120 out to me. I did a lot of workshops for 0:12:12.160 --> 0:12:14.120 their teachers and stuff like that, so they were like, 0:12:14.480 --> 0:12:17.000 come out, show us what you're doing. So I got 0:12:17.040 --> 0:12:18.719 a lot of interest in a lot of schools. We're 0:12:18.720 --> 0:12:21.600 supposed to be in a good amount of schools in Brooklyn, Queens, 0:12:21.600 --> 0:12:28.240 and Harlem. In September, January comes, our pilot program starts. 0:12:28.320 --> 0:12:32.079 We're in all our schools and then COVID hits. 0:12:32.360 --> 0:12:33.600 This is January twenty. 0:12:33.360 --> 0:12:37.200 Twenties, twenty twenty. Wow, January twenty twenty. In the middle 0:12:37.240 --> 0:12:41.440 of our pilot program, COVID hits and we have do 0:12:41.960 --> 0:12:45.240 you know our program stops is at a hall. So 0:12:45.440 --> 0:12:48.680 I'm home working as a case manager, doing nursing from 0:12:48.679 --> 0:12:52.280 my kitchen table, hating every minute of it, but making 0:12:52.320 --> 0:12:55.560 the most money I've made in nursing as well. Really, yeah, 0:12:56.000 --> 0:12:59.360 sitting home, I was not in the midst of everything else. 0:12:59.400 --> 0:13:01.920 I was literally just hating my job all the same 0:13:01.960 --> 0:13:05.640 because I could not move from my table at that 0:13:05.800 --> 0:13:10.480 point of what happens next My boys again, my boys, 0:13:10.880 --> 0:13:15.240 My boys start New York Water Boys. On March thirty first, 0:13:15.280 --> 0:13:21.200 which is their birthday, they start a water distribution company. 0:13:21.679 --> 0:13:23.440 I think one of my sons was like going through 0:13:23.440 --> 0:13:27.320 depression at the time, and I went to a church 0:13:27.559 --> 0:13:30.120 and so crazy. I go to this church and this 0:13:30.200 --> 0:13:32.880 lady goes, you know, there's a prophet and he's prophesizing 0:13:32.920 --> 0:13:34.880 over all the kids, you should go to this church. 0:13:35.480 --> 0:13:37.120 I go to this church and I meet this guy 0:13:37.160 --> 0:13:39.560 in well, he's a pastor, not necessarily a guy. So 0:13:39.600 --> 0:13:42.439 I meet this pastor who starts working with my kids, 0:13:42.440 --> 0:13:46.360 and he started the largest recycling plant in South Africa. 0:13:46.800 --> 0:13:49.280 And he leaves South Africa to come to New York 0:13:49.320 --> 0:13:51.440 because God told him that he should do twenty four 0:13:51.440 --> 0:13:54.800 hours worship centers. So he comes to New York. I 0:13:54.880 --> 0:13:57.200 meet him in this church and he start. He becomes 0:13:57.240 --> 0:14:00.320 my friend, and he starts working with my son. And 0:14:00.400 --> 0:14:04.160 he comes from this water distribution background. So he starts 0:14:04.160 --> 0:14:05.800 working with my son and he's like, why don't we 0:14:05.840 --> 0:14:08.839 sell water. They go out on the street. I call 0:14:08.880 --> 0:14:11.320 everybody I know, Oh, the boys are starting a water company. 0:14:11.800 --> 0:14:15.320 Everybody that I know buys and then after that we 0:14:15.440 --> 0:14:18.480 kind of exhaust, you know, exhaust everyone we know. They 0:14:18.520 --> 0:14:23.000 start selling to the local bodegas and then twenty one supermarkets. 0:14:23.040 --> 0:14:25.520 They get a contract with twenty one supermarkets. Once they 0:14:25.520 --> 0:14:28.040 get this contract with the twenty one supermarkets, I'm like, 0:14:28.520 --> 0:14:30.000 this can fund my nonprofit. 0:14:30.680 --> 0:14:33.040 Well what water were they selling? 0:14:33.120 --> 0:14:34.520 It was selling Poland spring. 0:14:34.360 --> 0:14:36.960 But like to supermarkets, Like where they're getting. 0:14:36.800 --> 0:14:38.960 From, We've got it from DJs. I gave them sixteen 0:14:39.040 --> 0:14:44.160 hundred dollars, had access to a church van because now 0:14:44.240 --> 0:14:47.080 I'm friends with this pastor. I paid one hundred dollars 0:14:47.120 --> 0:14:51.240 a week for the church van. And they started selling 0:14:52.000 --> 0:14:54.600 palettes of water like BJ's knew them as the New 0:14:54.640 --> 0:14:56.440 York water boys. They would let them in. Lines were 0:14:56.520 --> 0:14:59.720 down the block. People couldn't get water. We were getting 0:14:59.720 --> 0:15:02.160 palace so BJ. 0:15:02.520 --> 0:15:06.160 So the grocery stores couldn't get it cheaper than what 0:15:06.200 --> 0:15:07.040 BJS was on it for. 0:15:07.160 --> 0:15:09.040 They couldn't get water right. 0:15:09.240 --> 0:15:11.200 It was like the this is like the first three 0:15:11.200 --> 0:15:11.920 weeks of COVID. 0:15:12.080 --> 0:15:14.520 This is like COVID period because we did this well 0:15:14.560 --> 0:15:15.120 into May. 0:15:15.520 --> 0:15:19.160 Yeah, so I got you. So they start this business. 0:15:19.280 --> 0:15:21.160 They come up with the idea we get the sixteen 0:15:21.240 --> 0:15:24.000 hundred to get the DJ's water. At this time, they're 0:15:24.000 --> 0:15:25.600 making home so they're. 0:15:25.440 --> 0:15:29.720 Doing home deliveries local bodegas and then they get the contract. 0:15:29.920 --> 0:15:30.920 How are they funding the people? 0:15:32.600 --> 0:15:34.800 Like pretty much word of mouth. We did a couple 0:15:34.920 --> 0:15:39.720 of Facebook ads. I paid for that and they that's 0:15:39.720 --> 0:15:42.520 how they initially started getting people. And then people were 0:15:42.560 --> 0:15:44.960 just calling us for water. But then as we got 0:15:45.000 --> 0:15:48.600 water in the trucks. I also rented a truck. After 0:15:48.640 --> 0:15:52.800 the van thing, we needed a bigger vehicle, so I 0:15:52.800 --> 0:15:54.520 got a truck. I rented a truck that was in 0:15:54.560 --> 0:15:57.920 the neighborhood and we would just stop at the local bodegas. 0:15:57.920 --> 0:16:00.880 Not we they would because that wasn't my thing, but 0:16:00.920 --> 0:16:03.520 they were doing it. Once I saw how much money 0:16:03.600 --> 0:16:06.720 they were making, though, I was like, I can fund 0:16:06.760 --> 0:16:11.120 my non for profit. They were making like I don't 0:16:11.120 --> 0:16:12.680 even want to I want to tell you they were 0:16:12.720 --> 0:16:16.320 making a few thousand dollars a week selling selling water, 0:16:16.520 --> 0:16:20.200 but they were again twenty they were cases cases. They 0:16:20.200 --> 0:16:24.480 were selling palates to water. I want to say upwards 0:16:24.520 --> 0:16:28.440 of that because it was so scarce that people were 0:16:28.480 --> 0:16:31.080 paying higher. So if we've bought okay, and then it 0:16:31.200 --> 0:16:34.640 was like sometimes it depends on who we sold it to. Right, 0:16:34.680 --> 0:16:36.040 So if we sold it to you and we sold 0:16:36.080 --> 0:16:38.960 the case, the profit margins were way smaller and it 0:16:39.040 --> 0:16:43.080 was sometimes like a dollar even, right, Well not when 0:16:43.080 --> 0:16:45.000 we sold it to you though, So if you bought 0:16:45.000 --> 0:16:47.080 to if we went to BJ's and bought a case 0:16:47.120 --> 0:16:50.440 for say, what are they like six dollars and change 0:16:50.520 --> 0:16:53.160 or something like that and two dollars bottle deposit, we'll 0:16:53.200 --> 0:16:54.720 sell it to you for twelve dollars. 0:16:55.440 --> 0:16:59.440 Yeah, right, that's one hundred percent. Yeah profit margins, Yeah, 0:17:00.080 --> 0:17:03.080 that I guess. The people how come the store only 0:17:03.160 --> 0:17:05.320 just thing go to BJ's themselves. They just didn't have 0:17:05.400 --> 0:17:08.000 enough time, time access. 0:17:08.000 --> 0:17:10.479 They couldn't get in. If you remember the lines, so 0:17:10.840 --> 0:17:12.200 everyone has to stand on the line. 0:17:12.200 --> 0:17:14.400 They let your sons in priority. 0:17:14.280 --> 0:17:18.600 Because because we were buying so much water. I went 0:17:18.640 --> 0:17:20.920 in there, spoke to the managers. 0:17:20.480 --> 0:17:21.360 And worked out the deal. 0:17:22.040 --> 0:17:24.680 Yeah I'm getting flash bands. I remember how it was. 0:17:24.720 --> 0:17:27.040 It was a scarcity toilet paper. 0:17:27.640 --> 0:17:28.800 That was the first thing exactly. 0:17:28.840 --> 0:17:30.760 Then you had to wait, like I remember my mom 0:17:31.000 --> 0:17:33.280 wanted to go to Sam's and it was I told like, 0:17:33.480 --> 0:17:35.640 you got to go at six and there's no other time. 0:17:35.680 --> 0:17:38.040 And I don't know, if you didn't live in New York, 0:17:38.040 --> 0:17:41.119 you might not fully appreciate how bad it was like 0:17:41.200 --> 0:17:43.360 at that time in Marshall April, Like I remember going 0:17:43.359 --> 0:17:45.880 to the grocery store and it felt like doomsday because 0:17:45.880 --> 0:17:47.600 it was like, well not even that, but you had 0:17:47.600 --> 0:17:50.400 to wait like ten feet and you had to wear 0:17:50.520 --> 0:17:53.320 masks gloves, and it was like it was going it 0:17:53.400 --> 0:17:55.280 was like a movie and it was like they could 0:17:55.320 --> 0:17:57.560 only let twenty people in the grocery store at the time. 0:17:57.760 --> 0:17:58.600 And it was bad. 0:17:58.760 --> 0:18:00.760 Like it was just like I don't our cloud over 0:18:00.760 --> 0:18:02.359 the whole New York like at that time. 0:18:02.880 --> 0:18:04.000 So that's interesting. 0:18:04.000 --> 0:18:06.800 It was continuent in real life, it was. It was 0:18:06.880 --> 0:18:09.680 that's crazy. So you worked out a deal with the manager. 0:18:09.720 --> 0:18:11.800 You got in probably like early like what. 0:18:13.280 --> 0:18:13.600 We did. 0:18:13.760 --> 0:18:17.639 We were see now it makes sense, this is Brooklyn. 0:18:17.880 --> 0:18:22.000 Yes, you know. What happened was they were letting them 0:18:22.320 --> 0:18:25.560 wait online, but we were purchasing that. You know when 0:18:25.600 --> 0:18:29.000 you can buy it on on online and then just 0:18:29.080 --> 0:18:32.479 go and pick up. So we were doing that so 0:18:32.560 --> 0:18:34.480 you didn't have to wait on the lines if you 0:18:34.520 --> 0:18:38.359 were pre ordering, right, So I would buy hundreds of 0:18:38.400 --> 0:18:42.080 cases from different phones and different accounts. So we would 0:18:42.080 --> 0:18:43.840 set up a bunch of accounts and he would pick 0:18:43.920 --> 0:18:45.879 up one hundred pallets, he would pick up a hundred pallets, 0:18:45.880 --> 0:18:47.719 he would pick up a hundred pallets. So we were 0:18:47.760 --> 0:18:51.320 getting hundreds of pallets a day. But they were making 0:18:51.400 --> 0:18:56.360 so much money. Twenty now they're twenty. At that time, 0:18:56.359 --> 0:18:59.280 there was on the eighteenth birthday, nineteenth birthday. 0:18:59.359 --> 0:19:00.520 Thanks, that's coming up. 0:19:01.640 --> 0:19:04.080 They're twins. They're gonna be twenty one on the thirty first. 0:19:04.080 --> 0:19:06.280 The New York Quarterboys a little different. 0:19:06.400 --> 0:19:10.399 Atlanta water Yeah, oh no, Atlanta Water Boys with that situation, 0:19:10.720 --> 0:19:12.840 that's a whole different, a little bit different, a lot 0:19:13.000 --> 0:19:15.560 a lot. I got a chill. 0:19:17.080 --> 0:19:18.760 Thought one hundred percent markup was crazy. 0:19:18.840 --> 0:19:22.520 Yeah, Atlanta Water boys like twenty and not get a bottle. 0:19:22.960 --> 0:19:26.040 At different ATM different. That's a different story. 0:19:26.040 --> 0:19:27.000 It's a little different. 0:19:28.160 --> 0:19:30.040 So you're doing this and you're not doing this hand 0:19:30.080 --> 0:19:32.840 in hand like on Fordham Road, like you actually got 0:19:32.840 --> 0:19:35.760 a system in place where you're selling cases of water, 0:19:36.280 --> 0:19:38.920 like Frank Lucius, like you're on the bundle. 0:19:39.119 --> 0:19:45.040 Exactly what we did. Once they did that when they 0:19:45.080 --> 0:19:48.200 went to the Supermarket Association, what they did. Was was like, look, 0:19:49.119 --> 0:19:52.080 we have water, you don't have water. We can sell 0:19:52.119 --> 0:19:54.600 it to you at it like even a dollar market, 0:19:54.640 --> 0:19:56.600 but we can bring you hundreds of cases a day 0:19:56.920 --> 0:19:59.679 because we had those relationships, right, so we would go 0:19:59.680 --> 0:20:00.000 out to. 0:20:00.040 --> 0:20:04.000 So supermarket the same. So what's the thing with that context? 0:20:04.160 --> 0:20:08.400