1 00:00:00,200 --> 00:00:03,040 Speaker 1: Masters in Business is brought to you by proper Cloth, 2 00:00:03,560 --> 00:00:08,160 Speaker 1: the leader in men's custom shirts, with proprietary smart sized 3 00:00:08,200 --> 00:00:12,600 Speaker 1: technology and top rated customer service. Ordering a custom shirt 4 00:00:12,680 --> 00:00:16,400 Speaker 1: has never been easier. Visit proper cloth dot com to 5 00:00:16,560 --> 00:00:22,319 Speaker 1: order your first custom shirt today. This is Masters in 6 00:00:22,400 --> 00:00:28,440 Speaker 1: Business with Barry Ridholts on Bloomberg Radio. This week. On 7 00:00:28,480 --> 00:00:33,720 Speaker 1: the podcast, I sit down for really a fascinating conversation 8 00:00:34,360 --> 00:00:38,479 Speaker 1: with Yuval Noah Harari. If that name sounds familiar, he 9 00:00:38,640 --> 00:00:44,159 Speaker 1: is the author of a book on human history called Sapiens. 10 00:00:44,920 --> 00:00:48,080 Speaker 1: I can't begin to tell you how many people have 11 00:00:48,400 --> 00:00:51,159 Speaker 1: raved about this book, and whether it's Bill Gates or 12 00:00:51,240 --> 00:00:56,640 Speaker 1: Mark Zuckerberg, UH, or Danny Kaneman or go down the list. 13 00:00:56,680 --> 00:00:59,320 Speaker 1: I've had a number of guests. When we get to 14 00:00:59,400 --> 00:01:03,800 Speaker 1: the books segment, that's that's the book they recommend. Uh. 15 00:01:03,840 --> 00:01:07,319 Speaker 1: It's it's really a fascinating history and and a very 16 00:01:07,440 --> 00:01:11,880 Speaker 1: counterintuitive history of the development of the human species and 17 00:01:11,959 --> 00:01:18,800 Speaker 1: why we have succeeded so well. It isn't necessarily our intelligence, 18 00:01:19,360 --> 00:01:24,880 Speaker 1: It isn't necessarily our adaptability. According to Harari, it is 19 00:01:25,040 --> 00:01:30,759 Speaker 1: our ability to cooperate with each other and to tell stories, 20 00:01:31,520 --> 00:01:35,600 Speaker 1: myths and stories are at the core of what allows 21 00:01:35,720 --> 00:01:41,039 Speaker 1: human cooperation to succeed. It's a fascinating conversation. Uh. We 22 00:01:41,080 --> 00:01:44,520 Speaker 1: talk about his new book Hamodeus, A Brief History of Tomorrow, 23 00:01:45,000 --> 00:01:48,000 Speaker 1: which I have not yet read, but the people I 24 00:01:48,040 --> 00:01:52,840 Speaker 1: know who have read loved it, and so it picks up, 25 00:01:52,960 --> 00:01:56,360 Speaker 1: it picks up with the last book left off. I 26 00:01:56,400 --> 00:02:00,960 Speaker 1: think you'll find this really a fascinating conversation. We he's 27 00:02:00,960 --> 00:02:04,800 Speaker 1: in the midst of doing a nationwide tour. They're creating 28 00:02:04,800 --> 00:02:07,520 Speaker 1: a documentary film or or some sort of a series 29 00:02:07,560 --> 00:02:09,639 Speaker 1: on this. So we got him in and out in 30 00:02:09,760 --> 00:02:12,639 Speaker 1: less than than an hour. So this is a relatively 31 00:02:12,800 --> 00:02:16,080 Speaker 1: fast show. So with no further ado, here is my 32 00:02:16,240 --> 00:02:23,880 Speaker 1: conversation with Yuval Noah Harari. This is Masters in Business 33 00:02:24,120 --> 00:02:31,000 Speaker 1: with Barry Ridholtz on Boomberg Radio. My special guest today 34 00:02:31,040 --> 00:02:35,400 Speaker 1: is author you've all Noah Harari. You should know his name, 35 00:02:35,440 --> 00:02:39,760 Speaker 1: and if you don't, you will soon. Harari specialized in 36 00:02:39,880 --> 00:02:44,480 Speaker 1: medieval history and military history, studying at the Hebrew University 37 00:02:44,600 --> 00:02:48,040 Speaker 1: of Jerusalem. He completed his doctorate of All Places at 38 00:02:48,120 --> 00:02:51,600 Speaker 1: Jesus College in Oxford, and he is the author of 39 00:02:51,800 --> 00:02:55,480 Speaker 1: two of the most fascinating books you will come across 40 00:02:56,120 --> 00:03:00,360 Speaker 1: um in the next few years. His first book, Say Biens, 41 00:03:00,560 --> 00:03:03,840 Speaker 1: A Brief History of Human Kinds, was one of those 42 00:03:03,880 --> 00:03:07,560 Speaker 1: books that very quietly caught an audience. It was on 43 00:03:07,639 --> 00:03:11,600 Speaker 1: the summer reading list for Barack Obama and Bill Gates. 44 00:03:11,639 --> 00:03:13,960 Speaker 1: That's all it really took for the book to go viral. 45 00:03:14,639 --> 00:03:18,400 Speaker 1: His new book, Homo Dais, A Brief History of Tomorrow, 46 00:03:18,480 --> 00:03:23,040 Speaker 1: comes out shortly. You've all, Noah Harari, Welcome to Bloomberg. Hello, 47 00:03:23,120 --> 00:03:26,880 Speaker 1: it's good to be here. I'm fascinated by your book 48 00:03:27,040 --> 00:03:30,080 Speaker 1: and a quick story I read. Was reading a book 49 00:03:30,080 --> 00:03:32,880 Speaker 1: called Last Day Ape Standing and it was really a 50 00:03:33,440 --> 00:03:37,640 Speaker 1: good name Darwinian history of human kind. And a friend said, 51 00:03:38,040 --> 00:03:41,280 Speaker 1: how are you enjoying that book? I said, I'm liking it. 52 00:03:41,320 --> 00:03:44,440 Speaker 1: He goes, I have a book you're gonna love, and 53 00:03:44,520 --> 00:03:47,800 Speaker 1: he was right. He gave me Sapiens. I love the story, 54 00:03:47,800 --> 00:03:50,720 Speaker 1: I love the background about this. But let's let's jump 55 00:03:50,840 --> 00:03:55,480 Speaker 1: right into a little discussion of of Homo sapiens. A 56 00:03:55,560 --> 00:03:58,680 Speaker 1: hundred thousand years ago, Homo sapiens were just one of 57 00:03:58,720 --> 00:04:04,760 Speaker 1: a number of different human species, all competing for supremacy. Today, 58 00:04:04,880 --> 00:04:09,440 Speaker 1: Homo sapiens dominate the planet. What made Homo sapiens so 59 00:04:09,640 --> 00:04:13,560 Speaker 1: different and so successful? Oh, we are the only mammal 60 00:04:13,760 --> 00:04:17,039 Speaker 1: that can cooperate in very large numbers and do so 61 00:04:17,160 --> 00:04:21,800 Speaker 1: very flexibly. We tend to think that our superiority comes 62 00:04:21,839 --> 00:04:25,760 Speaker 1: out of some individual ability like we have we are 63 00:04:25,839 --> 00:04:29,320 Speaker 1: smarter than everybody else or whatever. But on the individual level, 64 00:04:29,480 --> 00:04:32,560 Speaker 1: we are not superior to chimpanzee is Our real advantage 65 00:04:32,920 --> 00:04:36,400 Speaker 1: is the unique ability to cooperate in very large numbers. 66 00:04:36,440 --> 00:04:40,560 Speaker 1: If you cram a hundred thousand chimpanzees into Yankee Stadium 67 00:04:40,880 --> 00:04:44,080 Speaker 1: or into Wall Street, you get chaos. You cram a 68 00:04:44,160 --> 00:04:48,040 Speaker 1: hundred thousand humans there, and you get very sophisticated networks 69 00:04:48,040 --> 00:04:51,440 Speaker 1: of cooperation. And all our achievements are based on large 70 00:04:51,440 --> 00:04:55,640 Speaker 1: scale corporation. Now what made this possible? Why are we 71 00:04:55,880 --> 00:04:58,640 Speaker 1: the only ones that can cooperate in large numbers? It's 72 00:04:58,720 --> 00:05:01,839 Speaker 1: because we are the only ones that can tell fictional 73 00:05:02,000 --> 00:05:06,000 Speaker 1: stories and believe them. At the basis of every large 74 00:05:06,040 --> 00:05:11,360 Speaker 1: scale human cooperation, you always find a fictional story about gods, 75 00:05:11,400 --> 00:05:15,919 Speaker 1: about nations, about money, corporations, all kinds of things that 76 00:05:16,040 --> 00:05:19,880 Speaker 1: exist only in our own imagination. You cannot convince a 77 00:05:19,960 --> 00:05:23,320 Speaker 1: chimpanzee to give you a banana by promising him that 78 00:05:23,360 --> 00:05:26,320 Speaker 1: after you die, you go to chimpanzee heaven and there 79 00:05:26,320 --> 00:05:28,760 Speaker 1: received lots and lots of bananas for your good deeds. 80 00:05:29,000 --> 00:05:32,880 Speaker 1: Chimpanzee wouldn't believe that humans believes our stories, which is 81 00:05:32,880 --> 00:05:36,400 Speaker 1: why we cooperate better than them. So the power of myth, 82 00:05:36,600 --> 00:05:40,320 Speaker 1: the power of storytelling, is what led to human cooperation. 83 00:05:40,760 --> 00:05:44,200 Speaker 1: Exactly as I said, check any large scale human cooperation. 84 00:05:44,480 --> 00:05:48,040 Speaker 1: There is always some fiction at the basis. It's easiest 85 00:05:48,080 --> 00:05:51,080 Speaker 1: to comprehend it in the context of religion, but it's 86 00:05:51,120 --> 00:05:56,080 Speaker 1: the same with political and economic corporation. And money is 87 00:05:56,080 --> 00:06:00,839 Speaker 1: probably the most successful fictional story ever told. So why 88 00:06:01,000 --> 00:06:04,960 Speaker 1: is money fictional? Because money has no objective reality. It's 89 00:06:05,000 --> 00:06:08,320 Speaker 1: not like a coconut or a banana. Um, It's only 90 00:06:08,400 --> 00:06:11,520 Speaker 1: value comes from stories that people tell about it. The 91 00:06:11,560 --> 00:06:14,839 Speaker 1: consensus of this piece of paper has value, and that 92 00:06:14,920 --> 00:06:18,159 Speaker 1: piece of paper doesn't exactly that the group consensus is 93 00:06:18,160 --> 00:06:20,240 Speaker 1: a fiction. In other words, yeah, I mean, I'm not 94 00:06:20,320 --> 00:06:22,640 Speaker 1: I'm not saying that fiction is wrong or we should 95 00:06:22,680 --> 00:06:25,920 Speaker 1: stop believing in fictional stories. There are the basis of 96 00:06:25,960 --> 00:06:29,480 Speaker 1: our society, but I am pointing out that it's all 97 00:06:29,600 --> 00:06:33,600 Speaker 1: based on stories and our belief in the stories. If 98 00:06:33,720 --> 00:06:35,680 Speaker 1: if it were up to me, I would give the 99 00:06:35,800 --> 00:06:40,000 Speaker 1: Nobel Prize in Literature to the person of the Federal Reserve, 100 00:06:40,400 --> 00:06:44,680 Speaker 1: not to the usual suspects who get the get the prize. 101 00:06:45,000 --> 00:06:47,320 Speaker 1: I still, I still like your concept of a hundred 102 00:06:47,360 --> 00:06:49,960 Speaker 1: thousand chimpanzees in Wall Street. I don't know if the 103 00:06:50,040 --> 00:06:52,159 Speaker 1: chaos would be very different than what we are actually, 104 00:06:52,200 --> 00:06:54,320 Speaker 1: I think it will be much worse, much worse. So 105 00:06:54,400 --> 00:06:56,440 Speaker 1: here's a quote about money of yours that come straight 106 00:06:56,480 --> 00:06:59,440 Speaker 1: from the book that I think is absolutely fascinating, and 107 00:06:59,480 --> 00:07:03,640 Speaker 1: it puts the concept of faith based belief and money 108 00:07:03,720 --> 00:07:07,360 Speaker 1: into some context. The sum total of money in the 109 00:07:07,600 --> 00:07:12,119 Speaker 1: entire world is sixty trillion dollars. Add up all the cash, 110 00:07:12,200 --> 00:07:15,280 Speaker 1: it up all the paper money and coins, and it's 111 00:07:15,320 --> 00:07:19,720 Speaker 1: only six trillion dollars of all money in the world 112 00:07:19,800 --> 00:07:24,640 Speaker 1: exists only on computer servers. Therefore, money is a faith 113 00:07:24,680 --> 00:07:28,320 Speaker 1: based object. And even the six trillion that are in paper, 114 00:07:28,400 --> 00:07:30,560 Speaker 1: I mean the paper is worth nothing. Really. You can't 115 00:07:30,600 --> 00:07:33,400 Speaker 1: eat it, you can't drink it, so it is it too, 116 00:07:33,720 --> 00:07:37,040 Speaker 1: is based on on faith. And even gold was based 117 00:07:37,040 --> 00:07:39,880 Speaker 1: on faith, on on on belief because you can't do 118 00:07:39,920 --> 00:07:42,520 Speaker 1: anything with gold. I mean again, you can't eat it, 119 00:07:42,800 --> 00:07:45,480 Speaker 1: and it's a very soft metal, so you can't even 120 00:07:45,560 --> 00:07:49,320 Speaker 1: make useful implements out of it. You can't kill somebody 121 00:07:49,480 --> 00:07:53,119 Speaker 1: with a sold made of gold. Um, So it's really 122 00:07:53,160 --> 00:07:57,960 Speaker 1: all based on trust. The real material from which money 123 00:07:58,120 --> 00:08:02,280 Speaker 1: is made is not gold or paper. It's made of trust. 124 00:08:02,560 --> 00:08:07,520 Speaker 1: It's the most sophisticated mutual trust system ever created. It's 125 00:08:07,560 --> 00:08:11,160 Speaker 1: the only system really that managed to be completely universal. 126 00:08:11,600 --> 00:08:15,440 Speaker 1: Not everybody believes in God, and not everybody believes, say, 127 00:08:15,480 --> 00:08:19,480 Speaker 1: in human rights, but everybody believes in money. I mean, 128 00:08:19,520 --> 00:08:21,920 Speaker 1: even if you think about I don't know, Sama bin Laden. 129 00:08:22,200 --> 00:08:26,360 Speaker 1: He hated American politics and culture and religion. He had 130 00:08:26,440 --> 00:08:30,120 Speaker 1: no objection at all to American dollars. You reference that 131 00:08:30,320 --> 00:08:34,840 Speaker 1: even something as ancient as the Roman Empire collected taxes 132 00:08:34,880 --> 00:08:37,520 Speaker 1: at one point, at their peak, they had a hundred 133 00:08:37,600 --> 00:08:41,040 Speaker 1: million people paying them taxes. Is that number right? A 134 00:08:41,160 --> 00:08:45,679 Speaker 1: hundred million people paying them Roman Empire some form of taxation, yes, 135 00:08:45,760 --> 00:08:47,679 Speaker 1: I mean you had a hundred million people in the 136 00:08:47,720 --> 00:08:51,960 Speaker 1: empire as it's the need. Of course, not everybody pays taxes, 137 00:08:52,000 --> 00:08:55,440 Speaker 1: you have families or only one person pays, but generally speaking. Yes, 138 00:08:55,520 --> 00:08:59,480 Speaker 1: they collect the taxes from the entire Mediterranean basin, from 139 00:08:59,520 --> 00:09:02,880 Speaker 1: tens of millions of people. That's amazing. I'm Barry rid Hilts. 140 00:09:02,920 --> 00:09:06,080 Speaker 1: You're listening to Masters in Business on Bloomberg Radio. My 141 00:09:06,200 --> 00:09:09,240 Speaker 1: special guest today is you've all Harari. He is the 142 00:09:09,320 --> 00:09:14,080 Speaker 1: author of the book Sapiens, A Brief History of Human Kind, 143 00:09:14,559 --> 00:09:17,280 Speaker 1: And let's jump right into this. And and there's so 144 00:09:17,360 --> 00:09:22,040 Speaker 1: much in this book that is so fascinating and so counterintuitive. 145 00:09:22,360 --> 00:09:24,960 Speaker 1: And yet when you think it through, you start to 146 00:09:25,000 --> 00:09:28,160 Speaker 1: say to yourself, maybe maybe he's right. Let's talk about 147 00:09:28,200 --> 00:09:32,760 Speaker 1: the agricultural revolution began around twelve thousand years ago, and 148 00:09:32,840 --> 00:09:38,600 Speaker 1: you say, surprisingly, the pursuit of an easier life leads 149 00:09:38,640 --> 00:09:43,160 Speaker 1: to more hardship. Now, I think of the pre agricultural 150 00:09:43,320 --> 00:09:47,040 Speaker 1: era as as short, nasty, and brutish. You never know 151 00:09:47,080 --> 00:09:50,200 Speaker 1: when your next meal is coming from. You're you're constantly 152 00:09:50,400 --> 00:09:54,959 Speaker 1: at at the mercy of the weather, of of other animals, 153 00:09:55,000 --> 00:09:59,200 Speaker 1: of other bands. But I assume that agriculture allows you 154 00:09:59,240 --> 00:10:01,479 Speaker 1: to have a home and roof of your house, And 155 00:10:01,559 --> 00:10:04,960 Speaker 1: you're saying that just makes things worse. Yeah, for most people, 156 00:10:05,120 --> 00:10:07,480 Speaker 1: it made things worse. If you're a king or a 157 00:10:07,600 --> 00:10:10,680 Speaker 1: high priest. Life is very nice in ancient Egypt. But 158 00:10:10,800 --> 00:10:13,760 Speaker 1: if you're a simple peasant, life is actually much harder. 159 00:10:14,520 --> 00:10:17,240 Speaker 1: First of all, is a peasant you work harder than 160 00:10:17,280 --> 00:10:21,720 Speaker 1: your hunter gatherer ancestors. Our bodies and our minds evolved 161 00:10:21,760 --> 00:10:25,320 Speaker 1: for hundreds of thousands of years in adaptation to living 162 00:10:25,360 --> 00:10:28,320 Speaker 1: as hunter gatherers, going to the forest to look from 163 00:10:28,400 --> 00:10:32,160 Speaker 1: mushrooms or hunt hunt rabbits, and suddenly you find yourself 164 00:10:32,320 --> 00:10:36,680 Speaker 1: all day working very hard on very monotonous and boring 165 00:10:36,840 --> 00:10:40,840 Speaker 1: jobs like bringing water buckets from the river or harvesting 166 00:10:40,840 --> 00:10:44,440 Speaker 1: the corne. Even today you have hundreds of millions of 167 00:10:44,480 --> 00:10:48,720 Speaker 1: people working in much more difficult and boring jobs than 168 00:10:48,720 --> 00:10:52,920 Speaker 1: our ancestors in the Stone Age. In exchange, you've got 169 00:10:52,920 --> 00:10:57,080 Speaker 1: a much worse diet. Hunter gatherers eight dozens of different 170 00:10:57,200 --> 00:11:00,720 Speaker 1: kinds of animals and plants and mushrooms and tever, so 171 00:11:00,800 --> 00:11:05,360 Speaker 1: they had a very rich and balanced nutrition. Usually peasants 172 00:11:05,600 --> 00:11:09,000 Speaker 1: subsisted on a very monotonous diet. If you live in 173 00:11:09,040 --> 00:11:12,600 Speaker 1: ancient Egypt, you basically eat wheat unless you're faero. If 174 00:11:12,600 --> 00:11:15,400 Speaker 1: you live in China, you eat rice for breakfast, rice 175 00:11:15,440 --> 00:11:17,960 Speaker 1: for lunch, and if you're lucky, you have enough rice 176 00:11:18,160 --> 00:11:22,839 Speaker 1: left for dinner. In addition, peasants suffered far more from 177 00:11:22,880 --> 00:11:27,840 Speaker 1: infectious diseases because almost all infectious diseases humans suffer from 178 00:11:28,040 --> 00:11:32,760 Speaker 1: actually came from domesticated animals. Hunter gatherers had very few 179 00:11:32,800 --> 00:11:36,760 Speaker 1: infectious diseases. There were tiny bands roaming around, not enough 180 00:11:36,920 --> 00:11:40,920 Speaker 1: to to sustain an epidemic. You start seeing epidemics of 181 00:11:40,920 --> 00:11:44,800 Speaker 1: infectious diseases only with agriculture. And if this is not enough, 182 00:11:45,679 --> 00:11:51,079 Speaker 1: peasants suffered far more from social exploitation and political inequality 183 00:11:51,280 --> 00:11:56,800 Speaker 1: than hunter gatherers. Inequality both between classes and between genders. 184 00:11:56,840 --> 00:12:00,760 Speaker 1: So I'm not saying that life was paradised as unter gatherers. 185 00:12:00,920 --> 00:12:04,720 Speaker 1: You had many difficulties, but all in all, the life 186 00:12:04,760 --> 00:12:08,360 Speaker 1: of the average person got worse instead of better as 187 00:12:08,360 --> 00:12:12,280 Speaker 1: a result of the agricultural revolution. Only around the nineteenth 188 00:12:12,280 --> 00:12:17,280 Speaker 1: century you begin to seem real improvement in the life 189 00:12:17,360 --> 00:12:21,240 Speaker 1: of the average person. And even today, as I said, 190 00:12:21,480 --> 00:12:24,080 Speaker 1: there are hundreds of millions of people around the world 191 00:12:24,320 --> 00:12:28,240 Speaker 1: whose life is much more difficult and much more grim 192 00:12:28,360 --> 00:12:32,079 Speaker 1: than the life of hunter gatherers twenty years ago. I'm 193 00:12:32,080 --> 00:12:36,080 Speaker 1: also fascinated by the book I didn't realize it was 194 00:12:36,240 --> 00:12:39,640 Speaker 1: first published in Hebrew in two thousand and eleven, and 195 00:12:39,679 --> 00:12:44,680 Speaker 1: then it didn't come out in English until what What 196 00:12:44,720 --> 00:12:47,400 Speaker 1: was the process? How did it go from a Hebrew 197 00:12:47,440 --> 00:12:52,480 Speaker 1: book to something that was published now globally. Well, Um, 198 00:12:52,559 --> 00:12:56,040 Speaker 1: I rewrote it in English. It's not really translation, it's 199 00:12:56,400 --> 00:12:59,959 Speaker 1: rewriting it. Um. And I changed many of the example 200 00:13:00,000 --> 00:13:03,480 Speaker 1: polls from things from Israeli and Jewish history, two things 201 00:13:03,520 --> 00:13:07,559 Speaker 1: with more international familiarity I used. I got a lot 202 00:13:07,559 --> 00:13:10,760 Speaker 1: of feedbank from the Israeli audience about all kinds of 203 00:13:10,800 --> 00:13:13,000 Speaker 1: things in the book. So I had the opportunity to 204 00:13:13,120 --> 00:13:16,360 Speaker 1: change things and update things, and I had to find 205 00:13:16,360 --> 00:13:20,000 Speaker 1: a publisher, which wasn't easy. Uh So it took three 206 00:13:20,080 --> 00:13:23,960 Speaker 1: years to to make the transition. Really and now it's 207 00:13:24,400 --> 00:13:27,439 Speaker 1: we have something like fifty translations all over the world. 208 00:13:27,480 --> 00:13:32,560 Speaker 1: That's quite that's quite fascinating. You mentioned agricultural lead lead 209 00:13:32,600 --> 00:13:37,080 Speaker 1: to communicable disease because you have people working close together. 210 00:13:37,280 --> 00:13:41,080 Speaker 1: What about the rise of cities and urban population centers. 211 00:13:41,600 --> 00:13:44,800 Speaker 1: We always think of that as a positive or at 212 00:13:44,840 --> 00:13:48,679 Speaker 1: least historically that's been portrayed as a positive. Look. We 213 00:13:48,760 --> 00:13:52,200 Speaker 1: have culture, we have learning, we have knowledge, you're saying 214 00:13:52,400 --> 00:13:56,120 Speaker 1: not so much. Well, that depends on your viewpoint and 215 00:13:56,120 --> 00:13:59,360 Speaker 1: on your metric. If your viewpoint it's say, I don't 216 00:13:59,400 --> 00:14:02,079 Speaker 1: know the upper a class in Athens in the fifth 217 00:14:02,080 --> 00:14:06,400 Speaker 1: century b c. And you measure progress by the sophistication 218 00:14:06,440 --> 00:14:09,200 Speaker 1: of your philosophy or your theater, then yes, it was 219 00:14:09,200 --> 00:14:11,880 Speaker 1: an amazing development. But if you think about it from 220 00:14:11,920 --> 00:14:16,720 Speaker 1: the viewpoint of a slave woman, uh, working to death 221 00:14:16,840 --> 00:14:20,400 Speaker 1: in some field that belongs to Socrates, then it looks 222 00:14:20,400 --> 00:14:24,120 Speaker 1: a bit different, to say the very least. Um, let's 223 00:14:24,120 --> 00:14:27,720 Speaker 1: talk about cognitive dissonance, one of my favorite phrases. I 224 00:14:27,840 --> 00:14:32,040 Speaker 1: always think of that phrase as a negative of of 225 00:14:32,080 --> 00:14:34,440 Speaker 1: somebody who was so wrapped up in their own bubble 226 00:14:34,880 --> 00:14:37,080 Speaker 1: they can't get out of their own way. But but again, 227 00:14:37,360 --> 00:14:42,600 Speaker 1: very counterintuitively, you describe it differently. Quote. Cognitive dissonance is 228 00:14:42,640 --> 00:14:45,800 Speaker 1: often considered a failure of the human psyche. In fact, 229 00:14:45,920 --> 00:14:48,640 Speaker 1: it is a vital asset. Had people been unable to 230 00:14:48,720 --> 00:14:52,240 Speaker 1: hold contradictory beliefs and values, it probably would have been 231 00:14:52,280 --> 00:14:56,760 Speaker 1: impossible to establish and maintain any human culture. Explain that 232 00:14:56,760 --> 00:14:59,800 Speaker 1: that that's quite an interesting assertion. Well, in contrast to 233 00:14:59,840 --> 00:15:05,560 Speaker 1: the laws of nature, which have no contradictions. Humans have 234 00:15:05,760 --> 00:15:08,440 Speaker 1: not been able to come up with any system of 235 00:15:08,640 --> 00:15:13,359 Speaker 1: laws or values or views which is completely coherent and consistent. 236 00:15:14,080 --> 00:15:18,280 Speaker 1: So unless we had this ability of cognitive dissonance, we 237 00:15:18,320 --> 00:15:22,760 Speaker 1: could not have had any culture or any human human 238 00:15:22,840 --> 00:15:27,280 Speaker 1: generated a code book. And to give a few examples, 239 00:15:27,640 --> 00:15:30,360 Speaker 1: if you think, for example, about the monoteistic world view, 240 00:15:31,080 --> 00:15:36,240 Speaker 1: so people believe in a single, all knowing and omnipotent God, 241 00:15:36,720 --> 00:15:40,000 Speaker 1: but somehow they also manage to believe in an independent 242 00:15:40,120 --> 00:15:43,920 Speaker 1: satan or devil, and to blame the devil for all 243 00:15:44,000 --> 00:15:46,400 Speaker 1: kinds of bad things that happen in the world and 244 00:15:46,440 --> 00:15:50,000 Speaker 1: exxonerate the all knowing and all powerful God. Now this 245 00:15:50,080 --> 00:15:53,440 Speaker 1: is a contradiction, but people do it similarly in in 246 00:15:53,440 --> 00:15:56,640 Speaker 1: in today's culture. If you go to a hospital, or 247 00:15:56,680 --> 00:15:59,920 Speaker 1: if you go to the department of biology, then human 248 00:16:00,000 --> 00:16:03,520 Speaker 1: and are basically these biochemical machines. And there is no 249 00:16:03,640 --> 00:16:08,440 Speaker 1: such thing as free will in today's biology. But then 250 00:16:08,480 --> 00:16:11,720 Speaker 1: you leave the hospital or the biology department and you 251 00:16:11,800 --> 00:16:14,840 Speaker 1: go to the law department or to the courts, Suddenly 252 00:16:15,200 --> 00:16:19,360 Speaker 1: free will comes out of nowhere. And our entire legal 253 00:16:19,400 --> 00:16:22,280 Speaker 1: system is built on the assumptions that yes of course 254 00:16:22,360 --> 00:16:24,720 Speaker 1: humans have free will. How else can you hold them 255 00:16:24,760 --> 00:16:28,480 Speaker 1: responsible for crimes and other bad actions? Exactly, And there 256 00:16:28,560 --> 00:16:32,000 Speaker 1: is a contradiction there, but um, we kind of managed 257 00:16:32,040 --> 00:16:35,040 Speaker 1: to go away around the contradiction, and we think in 258 00:16:35,120 --> 00:16:38,200 Speaker 1: different ways when we are in the hospital or when 259 00:16:38,200 --> 00:16:40,960 Speaker 1: we are in the courtroom. I'm very rid Holts. You're 260 00:16:41,000 --> 00:16:44,680 Speaker 1: listening to Masters in Business on Bloomberg Radio. My special 261 00:16:44,680 --> 00:16:47,800 Speaker 1: guest today is you've all Noah Harari. He is the 262 00:16:47,840 --> 00:16:52,440 Speaker 1: author of two highly regarded books. The first is called Sapiens, 263 00:16:52,560 --> 00:16:56,680 Speaker 1: A Brief History of Humankind. The next is called Homo Daeous, 264 00:16:56,800 --> 00:17:00,280 Speaker 1: A Brief History of Tomorrow. We were talking earl Elier 265 00:17:00,400 --> 00:17:05,840 Speaker 1: about how gold isn't especially valuable intrinsically. You can't eat it, 266 00:17:05,880 --> 00:17:07,639 Speaker 1: you can't wear, you can't use it as a tool. 267 00:17:08,080 --> 00:17:10,679 Speaker 1: But some of the things you reference in in some 268 00:17:10,800 --> 00:17:14,399 Speaker 1: of the books are quite fascinating. The first was that 269 00:17:15,119 --> 00:17:18,720 Speaker 1: the fact that Mediterranean people believe that gold had some 270 00:17:18,880 --> 00:17:24,080 Speaker 1: value ultimately lead to Indians and Africana's believing that gold 271 00:17:24,119 --> 00:17:28,400 Speaker 1: had some value. How did that mechanism work well? Um, 272 00:17:28,520 --> 00:17:32,320 Speaker 1: in order to believe that something is valuable, it's you 273 00:17:32,359 --> 00:17:35,439 Speaker 1: don't need to believe it yourself. It's enough if somebody 274 00:17:35,480 --> 00:17:38,360 Speaker 1: else believes in it, because you know that you can 275 00:17:38,440 --> 00:17:42,880 Speaker 1: trade it for things that you consider valuable. If suddenly, 276 00:17:42,960 --> 00:17:45,680 Speaker 1: I don't know, aliens from outer space would invade Earth 277 00:17:45,960 --> 00:17:48,879 Speaker 1: and it turns out that they have there is a 278 00:17:49,000 --> 00:17:54,480 Speaker 1: huge market for onion pills on their planet, immediately the 279 00:17:54,520 --> 00:17:58,440 Speaker 1: price of onion PILs on Earth will skyrocket. We can't 280 00:17:58,440 --> 00:18:00,760 Speaker 1: do we don't need these things, but we can sell 281 00:18:00,800 --> 00:18:03,400 Speaker 1: it to the aliens and get in exchange. I don't 282 00:18:03,400 --> 00:18:06,760 Speaker 1: know what urani or or robots or whatever they produce. 283 00:18:07,280 --> 00:18:10,720 Speaker 1: So suddenly you have reason to value this. And this 284 00:18:10,760 --> 00:18:14,000 Speaker 1: is what happened with gold in many places when Europeans, 285 00:18:14,000 --> 00:18:17,600 Speaker 1: for instance, reached America or Polynesia. So some of the 286 00:18:17,640 --> 00:18:22,320 Speaker 1: local people they just couldn't understand why are these strange 287 00:18:22,359 --> 00:18:27,119 Speaker 1: white people so obsessed with a nice shining metal, but 288 00:18:27,240 --> 00:18:29,639 Speaker 1: that you can't really do anything with it. So so 289 00:18:29,760 --> 00:18:34,400 Speaker 1: once trade connects to different regions, they're supply and demand 290 00:18:34,520 --> 00:18:38,160 Speaker 1: naturally leads to prices equalizing. Is that pretty much what happened? 291 00:18:38,160 --> 00:18:40,800 Speaker 1: Pretty much? Yes, So so let's jump a little bit 292 00:18:40,880 --> 00:18:45,480 Speaker 1: towards your your writing process, because I'm I'm fascinated the 293 00:18:46,119 --> 00:18:51,720 Speaker 1: book Sapiens is a serious piece of work that looks 294 00:18:51,760 --> 00:18:55,679 Speaker 1: like there was an immense amount of research and thinking 295 00:18:55,760 --> 00:18:59,880 Speaker 1: that went into it. How does your your writing process begin, 296 00:19:00,000 --> 00:19:03,440 Speaker 1: How did you start, how did you conceptualize the book initially? 297 00:19:03,480 --> 00:19:07,560 Speaker 1: And what led to it? Actually, I it came out 298 00:19:07,560 --> 00:19:10,080 Speaker 1: of a course that they gave in the Hebrew University 299 00:19:10,320 --> 00:19:13,400 Speaker 1: as a professor, as a professor to first your students 300 00:19:13,560 --> 00:19:16,840 Speaker 1: about trying to summarize the whole of history to first 301 00:19:16,880 --> 00:19:20,760 Speaker 1: your students. And I gave it for several years, and 302 00:19:20,800 --> 00:19:24,240 Speaker 1: I had the opportunity to test all kinds of ideas 303 00:19:24,240 --> 00:19:27,800 Speaker 1: on the students and see the reaction. Uh. If they 304 00:19:27,800 --> 00:19:30,800 Speaker 1: were very bold, then I understood, Okay, something is I 305 00:19:30,800 --> 00:19:34,280 Speaker 1: should change something here. Instant feedback. Yeah. If they asked 306 00:19:34,280 --> 00:19:36,919 Speaker 1: a lot of questions, maybe I should talk more about 307 00:19:36,960 --> 00:19:40,160 Speaker 1: this issue. If something is unclear, I should find an 308 00:19:40,200 --> 00:19:44,399 Speaker 1: example or some other way of explaining this difficult point. 309 00:19:44,880 --> 00:19:49,360 Speaker 1: I generally think that at least in history. Um, if 310 00:19:49,400 --> 00:19:53,280 Speaker 1: first your students cannot understand what you're saying, you're probably 311 00:19:53,400 --> 00:19:56,719 Speaker 1: either you don't understand yourself what you try to teach them, 312 00:19:56,920 --> 00:19:59,320 Speaker 1: or you're saying it in the wrong way. I mean, 313 00:19:59,520 --> 00:20:02,160 Speaker 1: I don't know. In quantum mechanics, it's not the same. 314 00:20:02,680 --> 00:20:05,480 Speaker 1: I mean, there are good reasons why, even very good ideas, 315 00:20:05,520 --> 00:20:08,679 Speaker 1: you cannot explain it to first few students. But in history, 316 00:20:08,760 --> 00:20:11,960 Speaker 1: I think it almost all cases you should find a 317 00:20:12,000 --> 00:20:14,359 Speaker 1: way to be able to to to explain it to 318 00:20:14,440 --> 00:20:16,560 Speaker 1: first few students. How long did it take you to 319 00:20:16,720 --> 00:20:19,960 Speaker 1: write sapiens Um, either the first or the second time? 320 00:20:21,119 --> 00:20:24,399 Speaker 1: The Hebrew edition, it took me like six years or so, 321 00:20:24,520 --> 00:20:27,000 Speaker 1: and then you had another two years for the English edition. 322 00:20:28,040 --> 00:20:31,879 Speaker 1: And I know people who when they write, they'll do 323 00:20:31,960 --> 00:20:34,560 Speaker 1: all their research for two years and then they'll sit 324 00:20:34,600 --> 00:20:37,480 Speaker 1: down and write, and other people research and then write 325 00:20:37,480 --> 00:20:39,720 Speaker 1: and research and then write. And what was your what 326 00:20:39,800 --> 00:20:42,959 Speaker 1: was your process like? It sounds like you were pretty interactive, 327 00:20:42,960 --> 00:20:45,800 Speaker 1: pretty dyning. It was very dynamic and interactive. It was 328 00:20:45,840 --> 00:20:48,320 Speaker 1: not like, Okay, I'll read all these books and then 329 00:20:48,359 --> 00:20:50,880 Speaker 1: I'll sit for one year and just write it down. 330 00:20:51,119 --> 00:20:53,920 Speaker 1: It was very interactive and then fluid and changing all 331 00:20:53,960 --> 00:20:58,520 Speaker 1: the time. And Homo Days seems almost like Sapiens Part two. 332 00:20:58,880 --> 00:21:01,320 Speaker 1: Here's the history looking act. Now let's look forward and 333 00:21:01,359 --> 00:21:04,000 Speaker 1: trying and imagine where this leads to. Is that how 334 00:21:04,040 --> 00:21:07,480 Speaker 1: that was conceived and and when did you start thinking, Hey, 335 00:21:07,560 --> 00:21:11,280 Speaker 1: I could continue this this process. It actually also came 336 00:21:11,320 --> 00:21:15,400 Speaker 1: about in an interactive manner because after I published Sapiens, 337 00:21:15,440 --> 00:21:18,679 Speaker 1: I gave all these interviews and went and gave these 338 00:21:18,720 --> 00:21:22,560 Speaker 1: talks and seminars, and in many places most of the 339 00:21:22,680 --> 00:21:26,919 Speaker 1: questions were actually about the future. It was like, Okay, 340 00:21:26,960 --> 00:21:30,240 Speaker 1: you now wrote a book about the whole past of humankind. 341 00:21:30,720 --> 00:21:33,800 Speaker 1: What can you say based on that on where we 342 00:21:33,880 --> 00:21:37,520 Speaker 1: might be heading? Talk too? So my thinking went more 343 00:21:37,560 --> 00:21:41,080 Speaker 1: and more to the future, and I began to give 344 00:21:41,560 --> 00:21:44,800 Speaker 1: talks and to write articles more about the future, until 345 00:21:44,840 --> 00:21:47,880 Speaker 1: at one point I said, hey, actually, heavier enough material 346 00:21:48,560 --> 00:21:51,119 Speaker 1: for a new book. I'm very ridults. You're listening to 347 00:21:51,240 --> 00:21:54,719 Speaker 1: Masters in Business on Bloomberg Radio. My special guest today 348 00:21:54,840 --> 00:21:58,760 Speaker 1: is Juval Harari. He is the author, most recently of 349 00:21:58,800 --> 00:22:02,800 Speaker 1: Homo Days, A Brief History of Tomorrow, and and let's 350 00:22:02,880 --> 00:22:06,600 Speaker 1: jump right in because this is really a fascinating discussion. 351 00:22:06,680 --> 00:22:10,840 Speaker 1: I want to start with a quote. Science no surprisingly 352 00:22:10,960 --> 00:22:17,120 Speaker 1: little about the mind and consciousness. Why is that because 353 00:22:17,960 --> 00:22:21,600 Speaker 1: the only mind you can observe directly is your own. 354 00:22:22,600 --> 00:22:27,439 Speaker 1: In science, if you investigate any phenomenon, it's very important 355 00:22:27,520 --> 00:22:30,840 Speaker 1: to have direct observation of it. If you write about 356 00:22:31,040 --> 00:22:33,960 Speaker 1: someone culture, people will tell you, okay, go to some 357 00:22:34,119 --> 00:22:37,479 Speaker 1: more and and investigate it for yourself. If you write 358 00:22:37,520 --> 00:22:41,000 Speaker 1: about business, it's good if you can observe business people 359 00:22:41,280 --> 00:22:44,720 Speaker 1: or have direct business experience. But with the mind, you 360 00:22:44,800 --> 00:22:48,159 Speaker 1: just can't access the mind of anybody except yourself. You 361 00:22:48,200 --> 00:22:50,680 Speaker 1: can access the brain, but the brain isn't the mind. 362 00:22:51,040 --> 00:22:56,159 Speaker 1: The brain is all these synopses and neurons and electrochemical reactions, 363 00:22:56,240 --> 00:23:00,880 Speaker 1: and scientists assume that this is the substrate for the mind, 364 00:23:00,960 --> 00:23:04,560 Speaker 1: but it's not the mind. The mind is the subjective experiences, 365 00:23:04,920 --> 00:23:08,359 Speaker 1: the experience of love and hate and joy and pain. 366 00:23:08,840 --> 00:23:13,080 Speaker 1: And you can see the behavior of other people, but 367 00:23:13,119 --> 00:23:16,720 Speaker 1: you can't feel the love of the hate that somebody 368 00:23:16,720 --> 00:23:20,239 Speaker 1: else feels. So if you want to research that, you 369 00:23:20,240 --> 00:23:23,720 Speaker 1: can only research your own mind. And this is extremely 370 00:23:23,720 --> 00:23:27,639 Speaker 1: difficult because you it's very difficult to be objective and 371 00:23:27,680 --> 00:23:31,680 Speaker 1: systematic when you try to observe your own mind. So 372 00:23:31,840 --> 00:23:34,800 Speaker 1: let me push back on that a little bit, because 373 00:23:35,680 --> 00:23:38,280 Speaker 1: lots and lots of what we've been learning about the 374 00:23:38,320 --> 00:23:43,920 Speaker 1: brain recently have been teaching us that much of what 375 00:23:44,000 --> 00:23:47,159 Speaker 1: we previously thought of as the mind is really a 376 00:23:47,200 --> 00:23:50,919 Speaker 1: combination of, as you said, biochemical reactions. We've seen in 377 00:23:51,000 --> 00:23:55,640 Speaker 1: APHASIAX people lose the ability to read, but they can 378 00:23:55,680 --> 00:23:59,520 Speaker 1: still write, They get they can't speak some folks, but 379 00:23:59,560 --> 00:24:02,320 Speaker 1: they can saying. And what we used to think of 380 00:24:02,400 --> 00:24:05,560 Speaker 1: as part of the personality is really part of the 381 00:24:05,760 --> 00:24:10,600 Speaker 1: biomechanics that exist. So so let me ask a related 382 00:24:10,720 --> 00:24:14,480 Speaker 1: question and I'll use another one of your quotes. There's 383 00:24:14,600 --> 00:24:20,720 Speaker 1: zero scientific evidence that, in contrast to pigs, sapiens have souls. 384 00:24:20,840 --> 00:24:23,879 Speaker 1: So I have to ask a question, what is the soul? 385 00:24:23,960 --> 00:24:29,600 Speaker 1: And how can we, as you said, objectively measure it? Well, Um, 386 00:24:29,720 --> 00:24:33,640 Speaker 1: the soul, at least in the Christian version, is some 387 00:24:33,880 --> 00:24:38,359 Speaker 1: unchanging essence which is your true self, and it remains 388 00:24:39,119 --> 00:24:43,120 Speaker 1: completely without change from birth to death and hopefully even 389 00:24:43,160 --> 00:24:47,439 Speaker 1: beyond death. We have absolutely no evidence that such a 390 00:24:47,520 --> 00:24:51,720 Speaker 1: thing exists. Uh. And it stands really in direct contradiction 391 00:24:52,240 --> 00:24:55,119 Speaker 1: to the theory of evolution, which is why there we 392 00:24:55,320 --> 00:24:58,760 Speaker 1: so much objection and hate red even to the theory 393 00:24:58,760 --> 00:25:04,320 Speaker 1: of evolution. We which no other scientific theory receives so much, 394 00:25:04,400 --> 00:25:07,200 Speaker 1: so many objections and hatred as the theory of evolution. 395 00:25:07,400 --> 00:25:10,200 Speaker 1: If you think about it, why I mean, the theory 396 00:25:10,200 --> 00:25:13,480 Speaker 1: of evolution is actually quite simple in contrast to other 397 00:25:13,600 --> 00:25:17,679 Speaker 1: theories like quantum mechanics or relativity. But nobody has an 398 00:25:17,720 --> 00:25:23,200 Speaker 1: objection teaching relativity to kids. Maybe the kids object, but 399 00:25:23,200 --> 00:25:26,520 Speaker 1: but not nobody else. So what's wrong with the theory 400 00:25:26,560 --> 00:25:30,479 Speaker 1: of evolution? And I think that what's really bugs people 401 00:25:30,760 --> 00:25:33,760 Speaker 1: about the theory of evolution is that if you understand it, 402 00:25:34,160 --> 00:25:40,320 Speaker 1: you understand own no souls because something unchanging cannot come 403 00:25:40,359 --> 00:25:44,200 Speaker 1: out of an evolutionary process. Let let me push back 404 00:25:44,240 --> 00:25:46,880 Speaker 1: on that in two different ways, and I'm fascinated by 405 00:25:46,880 --> 00:25:52,480 Speaker 1: your description. First, if we go back to um Copernicus 406 00:25:52,520 --> 00:25:57,040 Speaker 1: and moving from the geocentric conception of the solar system 407 00:25:57,119 --> 00:26:00,400 Speaker 1: to the heliocentric, and even then it will the Sun 408 00:26:00,480 --> 00:26:03,800 Speaker 1: was the center of the universe, not just our solar system. 409 00:26:03,840 --> 00:26:08,959 Speaker 1: The Church pushed back fiercely on it for reasons similar 410 00:26:08,960 --> 00:26:12,280 Speaker 1: to what you're suggesting. If you go to the Old Testament, 411 00:26:12,400 --> 00:26:14,520 Speaker 1: if God created the heavens and the Earth, then the 412 00:26:14,600 --> 00:26:18,040 Speaker 1: earth is the center of everything, and moving that to 413 00:26:18,119 --> 00:26:23,400 Speaker 1: the Sun changes it. But why would evolution if it's 414 00:26:23,480 --> 00:26:27,439 Speaker 1: merely competition amongst the fittest and passing your genes along 415 00:26:27,480 --> 00:26:29,760 Speaker 1: and so we end up with a bigger set of 416 00:26:29,800 --> 00:26:33,080 Speaker 1: antlers or a longer tail, or more plumage or whatever 417 00:26:33,119 --> 00:26:36,679 Speaker 1: it is. Why would that change our conception of the 418 00:26:36,720 --> 00:26:41,320 Speaker 1: soul because there are no genes for souls um and 419 00:26:41,480 --> 00:26:44,760 Speaker 1: it's it's if you really understand what soul means, then 420 00:26:44,800 --> 00:26:52,959 Speaker 1: the idea that and every lasting, unchanging thing could emerge 421 00:26:53,240 --> 00:26:57,000 Speaker 1: out of small genetic change is extremely improbable. I mean, 422 00:26:57,040 --> 00:27:00,800 Speaker 1: the big question is when did souls first emerge in 423 00:27:00,840 --> 00:27:04,560 Speaker 1: the process of evolution? Homo sapiens have souls? Did Homo 424 00:27:04,600 --> 00:27:09,200 Speaker 1: erectors have souls? Did the ancient ancestor of all humanids 425 00:27:09,200 --> 00:27:12,880 Speaker 1: and chimpanzees have sold When exactly was the magical moment 426 00:27:13,280 --> 00:27:16,600 Speaker 1: when a small genetic change led to the emergence of 427 00:27:16,640 --> 00:27:20,960 Speaker 1: an everlasting entity. So the pushback is, oh, you have 428 00:27:21,040 --> 00:27:23,840 Speaker 1: it wrong. It was six thousand years ago when mankind 429 00:27:23,960 --> 00:27:27,359 Speaker 1: was created. And that's from Whence comes all the younger 430 00:27:27,720 --> 00:27:32,280 Speaker 1: you're describing. Yeah, again, if you subscribe to that, then 431 00:27:33,800 --> 00:27:36,440 Speaker 1: you can hardly argue with it from a scientific perspective. 432 00:27:36,640 --> 00:27:38,560 Speaker 1: And again I'm pulling a quote from your book, and 433 00:27:38,600 --> 00:27:42,720 Speaker 1: I love this data. According to a two thousand and 434 00:27:42,760 --> 00:27:47,919 Speaker 1: twelve Gallops survey, a mere fifteen percent of Americans believe 435 00:27:48,000 --> 00:27:52,520 Speaker 1: that we evolved through natural selection, while forty six percent 436 00:27:52,640 --> 00:27:56,520 Speaker 1: believe that God created humans in their current form sometime 437 00:27:56,640 --> 00:28:00,080 Speaker 1: during the last ten thousand years. And your conclusion and 438 00:28:00,240 --> 00:28:04,720 Speaker 1: is this is why education has essentially zero impact on 439 00:28:04,840 --> 00:28:09,880 Speaker 1: religion or creative creation beliefs. Fair statement. I wouldn't put 440 00:28:09,920 --> 00:28:12,400 Speaker 1: it in such an extreme way and in all cases, 441 00:28:12,640 --> 00:28:16,320 Speaker 1: but it's certainly true that people's beliefs are far more 442 00:28:16,359 --> 00:28:22,000 Speaker 1: influenced by their community identity and by the religious affiliation 443 00:28:22,480 --> 00:28:27,000 Speaker 1: than they are by facts being taught in classrooms, either 444 00:28:27,119 --> 00:28:30,800 Speaker 1: in in in in schools or in colleges. Uh. The 445 00:28:30,880 --> 00:28:34,760 Speaker 1: idea that many scientists hold that we just need to 446 00:28:34,800 --> 00:28:38,000 Speaker 1: tell people facts and this will change their beliefs, it 447 00:28:38,040 --> 00:28:42,520 Speaker 1: doesn't work like that. In Homo sapiens. Usually beliefs come 448 00:28:42,640 --> 00:28:46,680 Speaker 1: before facts, especially when you're talking about children who are 449 00:28:46,760 --> 00:28:51,680 Speaker 1: usually given a religious education in quotes, when they're too 450 00:28:51,760 --> 00:28:55,760 Speaker 1: young to really be able to debate the merits, the 451 00:28:55,800 --> 00:28:57,920 Speaker 1: pros and cons. It's I don't want to use the 452 00:28:57,920 --> 00:29:01,760 Speaker 1: word in doctrination, but you're you're drumming something into a 453 00:29:01,840 --> 00:29:05,560 Speaker 1: kid's head before they really have the capacity to objectively 454 00:29:05,600 --> 00:29:08,240 Speaker 1: evaluate it. That is that a fair statement? Yeah? And 455 00:29:08,240 --> 00:29:11,040 Speaker 1: and even more so, what we need to realize that 456 00:29:11,120 --> 00:29:15,720 Speaker 1: people think in stories, not in facts, not in numbers, 457 00:29:15,720 --> 00:29:18,840 Speaker 1: not in statistics. We are in storytelling animal and watch 458 00:29:18,920 --> 00:29:21,920 Speaker 1: better than the biblical stories. They are the they are 459 00:29:22,000 --> 00:29:24,920 Speaker 1: the art types of all our literature and and all 460 00:29:24,960 --> 00:29:27,400 Speaker 1: our myths and all our story talent. Yes, and and 461 00:29:27,600 --> 00:29:31,160 Speaker 1: you cannot fight a good story just with facts. It 462 00:29:31,320 --> 00:29:34,720 Speaker 1: won't work. It almost never works. I mean, you know, 463 00:29:34,800 --> 00:29:39,680 Speaker 1: with all the hype currently around post truth and fake 464 00:29:39,760 --> 00:29:42,560 Speaker 1: news and all that. I mean, fake news have been 465 00:29:42,560 --> 00:29:46,040 Speaker 1: around for thousands of years. Just think of the Bible, UM, 466 00:29:46,200 --> 00:29:49,040 Speaker 1: and the idea that okay, we can fight fake fake 467 00:29:49,120 --> 00:29:52,959 Speaker 1: news with with with with facts. Um. History tells us 468 00:29:53,000 --> 00:29:56,440 Speaker 1: a very different story. So let's talk about historical knowledge. 469 00:29:56,640 --> 00:30:00,640 Speaker 1: I love this observation. You have knowledge that does not 470 00:30:00,880 --> 00:30:05,960 Speaker 1: change behavior is useless, But knowledge that changes behavior quickly 471 00:30:06,640 --> 00:30:11,040 Speaker 1: loses its resonance. So explain that now that changes behavior 472 00:30:11,160 --> 00:30:15,840 Speaker 1: quickly loses its resonance relevance? How is that that it 473 00:30:15,880 --> 00:30:20,720 Speaker 1: could either be useless or quickly irrelevant? Because once the 474 00:30:20,800 --> 00:30:25,000 Speaker 1: knowledge you have changes the way in which you behave, um, 475 00:30:25,160 --> 00:30:29,160 Speaker 1: the world changes and your knowledge is no longer updated. 476 00:30:29,600 --> 00:30:31,920 Speaker 1: I mean, the best example is what's happening in in 477 00:30:32,240 --> 00:30:36,040 Speaker 1: trade and markets and the stock exchange. Let's say that 478 00:30:36,080 --> 00:30:39,360 Speaker 1: you that you predict that, um, I don't know, in 479 00:30:39,400 --> 00:30:42,640 Speaker 1: one year the price of oil will be a hundred 480 00:30:42,760 --> 00:30:46,000 Speaker 1: dollars more than it is today. What will be the 481 00:30:46,040 --> 00:30:49,280 Speaker 1: immediate result of that knowledge. The result will be that 482 00:30:49,320 --> 00:30:52,720 Speaker 1: the price of oil will jump today to your to 483 00:30:52,800 --> 00:30:55,800 Speaker 1: the level you predict, and then it will change. All 484 00:30:55,840 --> 00:30:58,400 Speaker 1: the data and all the all the calculations, and nobody 485 00:30:58,640 --> 00:31:01,440 Speaker 1: knows what it will be year from now. I mean. 486 00:31:01,480 --> 00:31:04,920 Speaker 1: This is how predictions about the future change the present, 487 00:31:05,320 --> 00:31:09,000 Speaker 1: and then the future becomes different from what you predicted. 488 00:31:09,560 --> 00:31:13,640 Speaker 1: So you talk a lot about the future. You don't 489 00:31:13,720 --> 00:31:18,400 Speaker 1: make such very explicit forecasts, but sometimes you paint a 490 00:31:18,480 --> 00:31:22,080 Speaker 1: somewhat frightening picture. What do you think is going to 491 00:31:22,160 --> 00:31:26,440 Speaker 1: happen in terms of robotics and the transference of human 492 00:31:26,520 --> 00:31:30,800 Speaker 1: consciousness perhaps into machines. Does just mean in the future 493 00:31:30,880 --> 00:31:33,800 Speaker 1: people might be able to live forever. What what does 494 00:31:33,840 --> 00:31:38,480 Speaker 1: that say about the future of of humanity? Well, there 495 00:31:38,560 --> 00:31:44,320 Speaker 1: is the science fiction version, which usually says that computers 496 00:31:44,360 --> 00:31:48,040 Speaker 1: will develop consciousness, and then you have the usual storyline 497 00:31:48,280 --> 00:31:53,200 Speaker 1: of either humans falling in love with computers or computers 498 00:31:53,280 --> 00:31:56,240 Speaker 1: rebelling and trying to exterminate humankind. And this is like 499 00:31:56,880 --> 00:32:00,680 Speaker 1: of science fiction, and this is not science because all 500 00:32:00,760 --> 00:32:06,520 Speaker 1: these storylines confuse intelligence with consciousness. Uh, there are very 501 00:32:06,520 --> 00:32:11,320 Speaker 1: different things intelligence and consciousness. Intelligence is the ability to 502 00:32:11,480 --> 00:32:16,160 Speaker 1: solve problems. Consciousness is the ability to feel things like 503 00:32:16,400 --> 00:32:20,960 Speaker 1: joy and sadness and pain and pleasure. Um. Now, we 504 00:32:21,040 --> 00:32:26,400 Speaker 1: have seen amazing development in artificial intelligence, but so far 505 00:32:26,760 --> 00:32:31,360 Speaker 1: there has been exactly zero development in artificial consciousness. And 506 00:32:31,400 --> 00:32:35,479 Speaker 1: there is absolutely no reason to believe that computers are 507 00:32:35,520 --> 00:32:40,400 Speaker 1: anywheren near developing consciousness. We've been speaking with Juval Harari 508 00:32:40,560 --> 00:32:44,719 Speaker 1: discussing his most recent book, Homo Days. You can find 509 00:32:44,880 --> 00:32:48,520 Speaker 1: either Sapiens or Homodeus in any of the finer bookstores 510 00:32:48,640 --> 00:32:52,400 Speaker 1: or Amazon or on SoundCloud. Be sure and check out 511 00:32:52,400 --> 00:32:55,920 Speaker 1: my daily column on Bloomberg View dot com. Follow me 512 00:32:55,920 --> 00:32:59,440 Speaker 1: on Twitter at rid Halts. We love your comments, feedback 513 00:32:59,480 --> 00:33:03,200 Speaker 1: and suggest questions right to us at m IB podcast 514 00:33:03,320 --> 00:33:06,680 Speaker 1: at Bloomberg dot net. I'm Barry rid Holts. You're listening 515 00:33:06,680 --> 00:33:10,840 Speaker 1: to Masters in Business on Bloomberg Radio. Hey guys, let 516 00:33:10,880 --> 00:33:13,560 Speaker 1: me ask you a question, do you have trouble finding 517 00:33:13,640 --> 00:33:18,000 Speaker 1: dress shirts that fit well? Thanks to proper Cloth, ordering 518 00:33:18,040 --> 00:33:22,320 Speaker 1: custom shirts has never been easier. At proper cloth dot com, 519 00:33:22,480 --> 00:33:27,120 Speaker 1: you can literally order a high quality, perfect fitting custom 520 00:33:27,160 --> 00:33:31,120 Speaker 1: shirt in less than five minutes. Create your custom size 521 00:33:31,160 --> 00:33:35,560 Speaker 1: by answering just ten simple questions, no need for measuring 522 00:33:35,600 --> 00:33:39,280 Speaker 1: tape or trips to the tailor. Perfect fit is guaranteed, 523 00:33:39,800 --> 00:33:43,680 Speaker 1: remakes are completely free, and expert staff are standing by 524 00:33:43,680 --> 00:33:48,440 Speaker 1: to help. For premium quality, perfect fitting shirts, visit proper 525 00:33:48,480 --> 00:33:54,000 Speaker 1: cloth dot com Custom Shirts made Smarter. Welcome to the podcast. 526 00:33:54,200 --> 00:33:56,520 Speaker 1: You've all thank you so much for doing this. I've 527 00:33:56,640 --> 00:34:01,640 Speaker 1: had Sapiens. I mentioned I really enjoyed Last Ape Standing, 528 00:34:02,320 --> 00:34:07,600 Speaker 1: which is what led me to Sapiens. And uh, the 529 00:34:07,640 --> 00:34:09,680 Speaker 1: book I was reading at the time is really very 530 00:34:09,719 --> 00:34:15,680 Speaker 1: much an evolutionary history of of of various primates and 531 00:34:15,680 --> 00:34:18,640 Speaker 1: why were there twenty eight and with a survivor you 532 00:34:18,800 --> 00:34:22,600 Speaker 1: took a very very different approach, not a purely evolutionary approach, 533 00:34:22,920 --> 00:34:25,480 Speaker 1: and I think people who who are familiar with the book, 534 00:34:25,960 --> 00:34:32,480 Speaker 1: and that includes people like Mark Zuckerberg and UM. I 535 00:34:32,640 --> 00:34:35,400 Speaker 1: interviewed Danny Kheman and it was the book he recommended 536 00:34:35,440 --> 00:34:41,279 Speaker 1: to people, UM. Bill gates the number of people UM, 537 00:34:41,360 --> 00:34:44,600 Speaker 1: who are highly regarded. Who recommends the book recommended the 538 00:34:44,640 --> 00:34:47,960 Speaker 1: book must be deeply satisfying because you have a wonderful 539 00:34:48,000 --> 00:34:51,320 Speaker 1: fan base. UM. Yes, it's it's fun when what do 540 00:34:51,360 --> 00:34:54,640 Speaker 1: you write suddenly reaches so many people. So so let's 541 00:34:54,719 --> 00:34:59,120 Speaker 1: jump into our standard questions we ask all of our guests. UM, 542 00:34:59,280 --> 00:35:04,000 Speaker 1: you have a historical background. You studied history and then 543 00:35:04,040 --> 00:35:06,600 Speaker 1: became an academic. Is that what you did before you 544 00:35:06,640 --> 00:35:10,080 Speaker 1: started writing books. Yeah. I was a specialist in medieval 545 00:35:10,120 --> 00:35:16,880 Speaker 1: military history, and so you're familiar familiarity, familiarity you can 546 00:35:17,000 --> 00:35:23,280 Speaker 1: edit that your familiarity with the way the peasant class 547 00:35:23,360 --> 00:35:27,759 Speaker 1: lad lead their lives really comes from true history, not 548 00:35:28,480 --> 00:35:33,279 Speaker 1: just a distorted Uh. Yeah, I think that UM. As 549 00:35:33,280 --> 00:35:37,239 Speaker 1: a medievally historian, I bring a kind of novel perspective 550 00:35:37,520 --> 00:35:42,360 Speaker 1: to discussions about cyborgs and artificial intelligence and genetic engineering. 551 00:35:43,200 --> 00:35:46,720 Speaker 1: That that makes that makes a whole lot of sense. UM. 552 00:35:46,800 --> 00:35:49,759 Speaker 1: Let's talk about some of your early mentors who influenced 553 00:35:49,760 --> 00:35:53,719 Speaker 1: you early in your career. I had a very important 554 00:35:53,760 --> 00:35:57,640 Speaker 1: influence from my supervisor in the Hebrew University of Jerusalem, 555 00:35:57,960 --> 00:36:00,920 Speaker 1: Benjamin Cadara, who was all so a specialist in the 556 00:36:00,960 --> 00:36:04,080 Speaker 1: Crusades and in the Middle Ages. But to encourage me 557 00:36:04,320 --> 00:36:09,880 Speaker 1: to really think big about about history. Um, how do 558 00:36:09,920 --> 00:36:14,759 Speaker 1: you go from I'm kind of fascinated from uh, Jerusalem 559 00:36:14,840 --> 00:36:19,640 Speaker 1: Hebrew University to Jesus College in Oxford. That's a that's 560 00:36:19,680 --> 00:36:23,040 Speaker 1: sort of an interesting juxtaposition between the two. Now you 561 00:36:23,080 --> 00:36:25,440 Speaker 1: know Jesus was in Jerusalem, so I guess he was. 562 00:36:25,560 --> 00:36:29,239 Speaker 1: That makes that makes so you just basically said, all right, 563 00:36:29,239 --> 00:36:33,640 Speaker 1: if I follow Jesus, follow up this path. Um. Who 564 00:36:33,840 --> 00:36:39,839 Speaker 1: influenced your approach to history? What other historians did you find? Um, 565 00:36:39,960 --> 00:36:43,360 Speaker 1: really changed the way you looked at at history. Actually 566 00:36:43,440 --> 00:36:47,279 Speaker 1: not just historians, but people from other disciplines. I mean 567 00:36:47,280 --> 00:36:50,720 Speaker 1: there was Jared Diamond, whose book Guns, Germs and Steel 568 00:36:51,239 --> 00:36:54,120 Speaker 1: gave me again this this this insight that you can 569 00:36:54,160 --> 00:36:59,239 Speaker 1: actually right a very big history of human kind discussing 570 00:36:59,320 --> 00:37:04,160 Speaker 1: the most funder mental questions of human existence from scientific perspective. 571 00:37:04,600 --> 00:37:08,640 Speaker 1: And Jared Diamond was originally a specialist in birds, uh 572 00:37:08,840 --> 00:37:13,560 Speaker 1: really and an ornithologist. And another big influence was France Duvau, 573 00:37:13,880 --> 00:37:18,200 Speaker 1: who specializes in primates, in chimpanzees and and bonobos. And 574 00:37:18,320 --> 00:37:22,040 Speaker 1: I read his book Chimpanzee Politics, Uh, and it changed, 575 00:37:22,040 --> 00:37:26,560 Speaker 1: It completely changed the way I understand not just chimpanzee politics, 576 00:37:26,560 --> 00:37:30,800 Speaker 1: but also human politics. That's interesting. One of my favorite 577 00:37:30,800 --> 00:37:35,480 Speaker 1: Ted videos is somebody who works with um bonobos and 578 00:37:35,520 --> 00:37:39,319 Speaker 1: other chimpanzees. And if you give them a task to do, 579 00:37:39,760 --> 00:37:42,560 Speaker 1: and there two chimps next to each other, or two 580 00:37:42,560 --> 00:37:46,200 Speaker 1: bonobos and caids always the grapes and the that's fan, 581 00:37:47,040 --> 00:37:50,360 Speaker 1: that's him. That's so you give one one of cucumber 582 00:37:50,440 --> 00:37:52,680 Speaker 1: for doing a task, and you give the other a cucumber, 583 00:37:52,760 --> 00:37:55,520 Speaker 1: and they're fine. You give the first one of cucumber, 584 00:37:55,560 --> 00:37:58,160 Speaker 1: and then you give the second one a grape. Cucumbers 585 00:37:58,160 --> 00:38:01,520 Speaker 1: are essentially water and tasteless. Grapes are sweet and delicious. 586 00:38:01,960 --> 00:38:06,480 Speaker 1: The first pinobo gets very upset at the lack of fairness, 587 00:38:06,480 --> 00:38:09,000 Speaker 1: the lack of justice. That I didn't realize that was 588 00:38:09,040 --> 00:38:11,799 Speaker 1: the person you're referring to. That's a fascinating TED talk 589 00:38:11,840 --> 00:38:15,480 Speaker 1: and that's a wonderful video. UM, let's jump into uh 590 00:38:15,600 --> 00:38:19,560 Speaker 1: some books we you referenced um, guns, germs and steel. 591 00:38:19,840 --> 00:38:23,040 Speaker 1: What other books have you read and enjoyed? What books 592 00:38:23,080 --> 00:38:26,480 Speaker 1: have you used for research? And so many? Give us 593 00:38:26,480 --> 00:38:29,800 Speaker 1: a few By the way, the single most common question 594 00:38:29,920 --> 00:38:33,319 Speaker 1: I get from listeners are what what books does your 595 00:38:33,480 --> 00:38:37,960 Speaker 1: guests like? Get from your especially authors, tell me what 596 00:38:38,000 --> 00:38:41,520 Speaker 1: they're reading, because people love a good book recommendation. We'll 597 00:38:41,520 --> 00:38:44,359 Speaker 1: start with two Sapiens and Homo daous and that will 598 00:38:44,440 --> 00:38:46,919 Speaker 1: keep you busy for a couple of hours. Let's let's 599 00:38:46,920 --> 00:38:50,719 Speaker 1: talk about some more. So A very big influence when 600 00:38:50,719 --> 00:38:55,600 Speaker 1: I wrote Tomodos was Donny Khanman's Thinking Fast and Slow. UM. 601 00:38:55,640 --> 00:38:58,960 Speaker 1: Another big influence was Brave New World by Ando Huxley, 602 00:38:59,520 --> 00:39:02,400 Speaker 1: which I think is the best science fiction book of 603 00:39:02,440 --> 00:39:05,920 Speaker 1: the twentieth century, and certainly the most prophetic. I mean, 604 00:39:05,920 --> 00:39:08,480 Speaker 1: he was writing in the nineteen thirties, at the time 605 00:39:08,520 --> 00:39:12,560 Speaker 1: of Stalin and Hitler and Mussolini, and he basically envisioned 606 00:39:12,920 --> 00:39:15,920 Speaker 1: not in ninety four world of Secret Police and then 607 00:39:16,160 --> 00:39:20,160 Speaker 1: Stop and things like that, but he envisioned a consumerist 608 00:39:20,880 --> 00:39:24,799 Speaker 1: society in which happiness is the highest value and you 609 00:39:24,920 --> 00:39:29,839 Speaker 1: try to um to change people with with drugs and 610 00:39:29,880 --> 00:39:34,399 Speaker 1: with bioengineering. And the really interesting thing about Brave New 611 00:39:34,440 --> 00:39:40,720 Speaker 1: World is that, in contrast, too, it's never really clear 612 00:39:41,000 --> 00:39:45,960 Speaker 1: whether it's dystopia or utopia UM. And I think it's 613 00:39:45,960 --> 00:39:50,040 Speaker 1: it's the most profound science fiction book of the twentieth century. 614 00:39:50,239 --> 00:39:54,279 Speaker 1: I think it's also the most profound discussion of the 615 00:39:54,280 --> 00:39:57,400 Speaker 1: themes of happiness and suffering that came out of the 616 00:39:57,440 --> 00:40:00,360 Speaker 1: West in the in the twentieth century. The that's a 617 00:40:00,440 --> 00:40:03,160 Speaker 1: high bar. The most profound science fiction book of the 618 00:40:03,160 --> 00:40:07,239 Speaker 1: twentieth century. Um, certainly in in many people's top ten, 619 00:40:07,320 --> 00:40:12,359 Speaker 1: to say the least. How about how about something um? Uh, nonfiction? Well, 620 00:40:12,400 --> 00:40:15,719 Speaker 1: you mentioned Kaneman. What else have you read that? What 621 00:40:15,760 --> 00:40:17,840 Speaker 1: are you reading right now? That's always a good question. 622 00:40:17,960 --> 00:40:21,440 Speaker 1: Right now, I'm actually listening, not reading as an audio 623 00:40:21,480 --> 00:40:26,200 Speaker 1: book to book called The Gay Gay Revolution about the 624 00:40:26,320 --> 00:40:29,440 Speaker 1: history of gays and lesbians in the US from the 625 00:40:29,520 --> 00:40:33,440 Speaker 1: nineteen forties to the two thousands. I'm now in the 626 00:40:33,480 --> 00:40:39,000 Speaker 1: mid nineteen seventies, do things of becoming optimistic a little? 627 00:40:39,239 --> 00:40:42,040 Speaker 1: And the name of that book again, I'm see if 628 00:40:42,040 --> 00:40:45,879 Speaker 1: I could get the author's name, The Gay Revolution. Let's 629 00:40:45,920 --> 00:40:50,959 Speaker 1: see who wrote the Gay Revolution? Uh, Lillian Faderman. Yes, 630 00:40:51,280 --> 00:40:53,680 Speaker 1: the Story of the Struggle. Oh, and that's a relatively 631 00:40:53,719 --> 00:40:56,880 Speaker 1: new book that just came out, um in September of 632 00:40:57,120 --> 00:41:01,520 Speaker 1: this past year. Quite interesting. So I assume you do 633 00:41:01,560 --> 00:41:03,719 Speaker 1: a lot of reading and a lot of research. What 634 00:41:03,800 --> 00:41:06,719 Speaker 1: do you do for relaxation, What do you do outside 635 00:41:06,719 --> 00:41:09,120 Speaker 1: of the office when you want to just kick back 636 00:41:09,120 --> 00:41:11,840 Speaker 1: a little bit? Well, I usually take my dog for 637 00:41:11,880 --> 00:41:14,080 Speaker 1: a walk in the woods for an hour a day, 638 00:41:14,680 --> 00:41:17,880 Speaker 1: and I meditate. I do the Passana meditation for two 639 00:41:17,960 --> 00:41:21,799 Speaker 1: hours every day repeated. What type of meditation V Passana meditation? 640 00:41:21,960 --> 00:41:25,160 Speaker 1: The pass which I learned from a teacher called Essenoenko. 641 00:41:25,920 --> 00:41:28,560 Speaker 1: And I go every year for a long retreat of 642 00:41:28,719 --> 00:41:32,960 Speaker 1: thirty to sixty days of meditation. Really, um, I just 643 00:41:33,120 --> 00:41:36,000 Speaker 1: I was in November December. Actually heard about the Trump 644 00:41:36,040 --> 00:41:39,760 Speaker 1: election only at the end of December because I entered 645 00:41:39,800 --> 00:41:43,319 Speaker 1: the meditation, which read in early November, and had no 646 00:41:43,560 --> 00:41:47,359 Speaker 1: contact with the outside world until the end of December. Well, 647 00:41:47,400 --> 00:41:51,359 Speaker 1: aren't you lucky? Um? A bit pass A V I 648 00:41:51,440 --> 00:41:55,920 Speaker 1: P A S S A exactly the meditation two hours 649 00:41:55,920 --> 00:41:59,520 Speaker 1: a day. That's a lot of meditation, um, I think. Actually, 650 00:42:00,040 --> 00:42:02,720 Speaker 1: you know, um, For me, it's a it's a way 651 00:42:02,719 --> 00:42:05,520 Speaker 1: to really get in touch with reality as it is. 652 00:42:06,160 --> 00:42:09,479 Speaker 1: I mean to see what is really happening here and now, 653 00:42:10,120 --> 00:42:13,759 Speaker 1: and for almost all the day, I'm being distracted by 654 00:42:14,080 --> 00:42:17,880 Speaker 1: emails and twits and funny cat videos and whatever. So 655 00:42:17,960 --> 00:42:20,920 Speaker 1: at least for two hours every day, I'm really in 656 00:42:20,960 --> 00:42:25,200 Speaker 1: touch with with reality. That that that's quite quite fascinating. 657 00:42:25,360 --> 00:42:28,000 Speaker 1: And you mentioned you take your dog for a walk 658 00:42:28,080 --> 00:42:30,839 Speaker 1: for an hour a day if I have the time. Yes, 659 00:42:31,040 --> 00:42:33,640 Speaker 1: what what type of dog do you have? A large 660 00:42:33,800 --> 00:42:37,239 Speaker 1: mongrel from the street who adopted us a few few 661 00:42:37,320 --> 00:42:40,400 Speaker 1: years ago. Really that that's quite fascinating. And where are 662 00:42:40,440 --> 00:42:42,440 Speaker 1: you living these days? Are you here? Are you still know? 663 00:42:42,560 --> 00:42:45,600 Speaker 1: I'm still in Israel. I live midway between Jerusalem and 664 00:42:45,640 --> 00:42:48,520 Speaker 1: Tel Aviv in a small village, which also is is 665 00:42:48,640 --> 00:42:52,360 Speaker 1: kind of influences my worldview because I'm, you know, half 666 00:42:52,400 --> 00:42:54,719 Speaker 1: thinking about Tel Aviv and all the high tech and 667 00:42:54,760 --> 00:42:57,880 Speaker 1: all the these things, and half thinking about Jerusalem and 668 00:42:57,920 --> 00:43:01,359 Speaker 1: all the religions and loads the past and law tech here. 669 00:43:01,680 --> 00:43:05,799 Speaker 1: And that, by the way, that hybrid between historical and 670 00:43:05,880 --> 00:43:10,640 Speaker 1: religious um thought and high tech and modernity is very 671 00:43:10,719 --> 00:43:14,640 Speaker 1: much reflected in what you write. I'm certainly no book critic, 672 00:43:15,120 --> 00:43:18,759 Speaker 1: but it's clear that those are two major influences on 673 00:43:18,840 --> 00:43:22,600 Speaker 1: your thought process, and that's a somewhat unusual hybrid. Yeah, 674 00:43:22,640 --> 00:43:27,760 Speaker 1: I think I bring a lot of um of thinking 675 00:43:27,760 --> 00:43:32,080 Speaker 1: about religion and philosophy to the discussion of what's happening 676 00:43:32,080 --> 00:43:34,759 Speaker 1: in Silicon Valley. I think the most interesting place in 677 00:43:34,760 --> 00:43:38,080 Speaker 1: the world from a religious perspective is not Jerusalem. It's 678 00:43:38,080 --> 00:43:41,680 Speaker 1: Silicon Valley. Why why is that that that's a fascinating comera, 679 00:43:42,000 --> 00:43:44,200 Speaker 1: Because this is where the new religions of the twenty 680 00:43:44,239 --> 00:43:46,840 Speaker 1: one century will come from, not from the Middle East. 681 00:43:46,960 --> 00:43:50,840 Speaker 1: They will come from Silicon Valley and from from such places. 682 00:43:51,280 --> 00:43:53,480 Speaker 1: When you say, when you say new religion, you mean 683 00:43:53,600 --> 00:43:57,719 Speaker 1: Apple and Google and Facebook, or that that those are 684 00:43:57,760 --> 00:44:01,600 Speaker 1: our new deities, that they were produced. Yes, I think 685 00:44:01,640 --> 00:44:05,680 Speaker 1: that they don't produce just gadgets and tools. They produce 686 00:44:05,920 --> 00:44:10,600 Speaker 1: new ethics, they produce new new philosophies, and eventually they'll 687 00:44:10,640 --> 00:44:14,759 Speaker 1: even produce new techno. Religions are religions that promise that 688 00:44:14,920 --> 00:44:18,319 Speaker 1: make all the old promises, will give you prosperity and 689 00:44:18,480 --> 00:44:22,680 Speaker 1: happiness and peace and eternal life, but here on earth 690 00:44:22,880 --> 00:44:26,360 Speaker 1: with the help of technology, not after you die, with 691 00:44:26,520 --> 00:44:31,279 Speaker 1: the help of supernatural beings. Professor Scott Galloway use it 692 00:44:31,480 --> 00:44:36,279 Speaker 1: n why you and and he describes Netflix as the 693 00:44:36,320 --> 00:44:40,360 Speaker 1: operating system of joy, not that far off from what 694 00:44:40,440 --> 00:44:44,320 Speaker 1: you're referring to the technology moving us into the next 695 00:44:44,360 --> 00:44:50,520 Speaker 1: phase of of religious worship. So within within the book, 696 00:44:51,120 --> 00:44:55,759 Speaker 1: you discuss animals a lot, how we've humanized animals, and 697 00:44:56,520 --> 00:45:00,439 Speaker 1: a number of people have said, hey, this book has 698 00:45:00,560 --> 00:45:04,839 Speaker 1: made me want to become a full on vegan. Tell 699 00:45:04,960 --> 00:45:11,600 Speaker 1: us what we misunderstand about animals and about our relationship 700 00:45:11,680 --> 00:45:15,880 Speaker 1: and roll with them relative to uh to to the 701 00:45:15,920 --> 00:45:23,760 Speaker 1: way we've managed to dominate the entire planet as a species. Um, 702 00:45:23,800 --> 00:45:26,880 Speaker 1: you're a vegan, right, yeah, I'm I'm I'm I I turned. 703 00:45:26,880 --> 00:45:29,560 Speaker 1: I became vegan as a result of writing these people 704 00:45:30,239 --> 00:45:33,920 Speaker 1: because all the research I've made about the agricultural revolution 705 00:45:33,960 --> 00:45:37,400 Speaker 1: and then the industry revolution made me realize the really 706 00:45:37,520 --> 00:45:42,279 Speaker 1: terrible way that we are treating other animals. Um, it 707 00:45:42,440 --> 00:45:45,200 Speaker 1: made me realized, first of all, that there is no 708 00:45:45,400 --> 00:45:50,359 Speaker 1: scientific consensus that other animals, all mammals, all birds, they 709 00:45:50,400 --> 00:45:53,600 Speaker 1: have consciousness, they have feelings, they have emotions, they can 710 00:45:53,640 --> 00:45:57,080 Speaker 1: feel pain, they can feel fear, they can feel depression. 711 00:45:57,280 --> 00:45:59,960 Speaker 1: It's not unique to Homo sapiens. And we are three 712 00:46:00,040 --> 00:46:03,799 Speaker 1: think them in industrial farms as if they were just 713 00:46:04,000 --> 00:46:08,640 Speaker 1: machines for producing meat and milk and eggs, And it's 714 00:46:08,640 --> 00:46:13,520 Speaker 1: not just you know, the slaughter of animals, how they live, 715 00:46:13,719 --> 00:46:16,759 Speaker 1: is really the worst. And it's through even more of 716 00:46:16,840 --> 00:46:20,319 Speaker 1: the dairy industry then of the meat industry. I mean, 717 00:46:20,440 --> 00:46:25,560 Speaker 1: where does milk come from? Um, But cows don't give 718 00:46:25,680 --> 00:46:30,240 Speaker 1: milk to humans. The only reason a cow produces milk 719 00:46:30,680 --> 00:46:33,680 Speaker 1: is because it first gives birth to a calf, and 720 00:46:33,760 --> 00:46:36,520 Speaker 1: it produces the milk for the calf. So in the 721 00:46:36,600 --> 00:46:40,800 Speaker 1: dairy industry, you get the cow pregnant, then she gives 722 00:46:40,800 --> 00:46:43,319 Speaker 1: birth to a calf, You take away the calf, slaughter it, 723 00:46:43,360 --> 00:46:45,840 Speaker 1: and eat it, and then you milk the cow for 724 00:46:46,120 --> 00:46:48,720 Speaker 1: all she's worth, and then you get her pregnant again 725 00:46:48,800 --> 00:46:51,840 Speaker 1: and again and again, until after five years she's completely 726 00:46:51,840 --> 00:46:54,640 Speaker 1: worn down and she's also going to the to the slaughterhouse. 727 00:46:55,160 --> 00:46:59,920 Speaker 1: So the entire dairy industry is actually built on break 728 00:47:00,080 --> 00:47:05,400 Speaker 1: king the most fundamental emotional bond of the mammal kingdom, 729 00:47:05,680 --> 00:47:09,719 Speaker 1: the bond between mother and offspring. This is the foundation 730 00:47:10,120 --> 00:47:13,520 Speaker 1: of the dairy industry. To break the bond between the 731 00:47:13,560 --> 00:47:17,000 Speaker 1: mother cow and the calf. All the milk is coming 732 00:47:17,239 --> 00:47:22,120 Speaker 1: from there. And when I realized that, uh, pretty horrific yet, 733 00:47:22,680 --> 00:47:25,319 Speaker 1: was that I don't know how to stop it, but 734 00:47:25,520 --> 00:47:27,960 Speaker 1: I don't want to be part of it. And that 735 00:47:28,120 --> 00:47:31,840 Speaker 1: turned you pretty much into a into a vegan. Yes, 736 00:47:32,080 --> 00:47:36,040 Speaker 1: that that's quite quite amazing. So our last two questions 737 00:47:36,640 --> 00:47:40,040 Speaker 1: are our favorite questions that we ask all of our guests. 738 00:47:41,120 --> 00:47:43,680 Speaker 1: You work with students. If if someone who is a 739 00:47:43,760 --> 00:47:46,960 Speaker 1: millennial or a recent college grad were to come to 740 00:47:46,960 --> 00:47:51,880 Speaker 1: you and say, I'm thinking about going into authorship or 741 00:47:51,920 --> 00:47:55,120 Speaker 1: studying history or being a professor, and they come to 742 00:47:55,160 --> 00:47:59,240 Speaker 1: you for career advice, what would you say to them. 743 00:47:59,360 --> 00:48:02,320 Speaker 1: I would say to them that nobody has any clue 744 00:48:02,600 --> 00:48:08,560 Speaker 1: how the job market would look like in UM, so 745 00:48:09,160 --> 00:48:13,280 Speaker 1: we really don't know what to teach the young people, 746 00:48:13,640 --> 00:48:17,759 Speaker 1: whether in school or in college, in terms of careers. 747 00:48:18,719 --> 00:48:21,440 Speaker 1: It's quite obvious that what most of what they are 748 00:48:21,520 --> 00:48:25,120 Speaker 1: learning will be completely irrelevant by the time there are 749 00:48:25,200 --> 00:48:29,120 Speaker 1: forty or fifty, so they will have to reinvent themselves 750 00:48:29,160 --> 00:48:33,640 Speaker 1: again and again and again throughout their lives. UM which 751 00:48:33,680 --> 00:48:37,600 Speaker 1: is why I think the most important skill they must 752 00:48:37,640 --> 00:48:41,200 Speaker 1: have is the ability to keep learning and to keep 753 00:48:41,600 --> 00:48:47,560 Speaker 1: reinventing themselves throughout their lives, not to build this stable 754 00:48:48,040 --> 00:48:52,920 Speaker 1: identity that will serve them from now until they die. 755 00:48:53,440 --> 00:48:58,600 Speaker 1: They have to somehow um find it in themselves, the 756 00:48:58,680 --> 00:49:02,160 Speaker 1: ability to keep changing. And this is an extremely tall 757 00:49:02,160 --> 00:49:05,200 Speaker 1: older because you know, when you're fifteen or when you're twenty, 758 00:49:05,520 --> 00:49:08,640 Speaker 1: your whole life is changed. Everything you do is just 759 00:49:08,760 --> 00:49:12,160 Speaker 1: to invent yourself. But when your volt your fifty, usually 760 00:49:12,280 --> 00:49:14,799 Speaker 1: you don't like to change very much, but you will 761 00:49:14,840 --> 00:49:17,760 Speaker 1: have to in the twenty one century if you want 762 00:49:17,880 --> 00:49:21,640 Speaker 1: to stay relevant. And our final question, what is it 763 00:49:21,719 --> 00:49:26,520 Speaker 1: that you know about human history, evolution, consciousness that you 764 00:49:26,600 --> 00:49:29,000 Speaker 1: wish you knew ten or twenty years ago when you 765 00:49:29,560 --> 00:49:38,640 Speaker 1: began your work in this field. UM, I love the long, 766 00:49:38,719 --> 00:49:45,719 Speaker 1: thoughtful pause that we actually know far, far less than 767 00:49:46,239 --> 00:49:50,920 Speaker 1: we think we in terms of the human collective. Um, 768 00:49:50,920 --> 00:49:54,600 Speaker 1: it's not that we've got the general picture and we 769 00:49:54,800 --> 00:49:58,480 Speaker 1: just have a few islands of ignorance. It's just the opposite. 770 00:49:58,840 --> 00:50:02,960 Speaker 1: We have an ocean of ignorance with a few islands 771 00:50:03,000 --> 00:50:07,120 Speaker 1: that we know what's happening there. But the basic stuff, 772 00:50:07,239 --> 00:50:12,000 Speaker 1: the really basic stuff, we still don't understand it. In particular, 773 00:50:12,320 --> 00:50:16,520 Speaker 1: we are very, very far from understanding the human mind 774 00:50:16,920 --> 00:50:20,680 Speaker 1: and the riddle of consciousness. And this is very dangerous 775 00:50:21,320 --> 00:50:24,680 Speaker 1: because in the twenty one century we're going to get 776 00:50:25,360 --> 00:50:30,360 Speaker 1: these really amazing powers of manipulation, not just about the 777 00:50:30,400 --> 00:50:34,560 Speaker 1: outside world, but also about the world inside us. We're 778 00:50:34,600 --> 00:50:38,200 Speaker 1: going to get the power to manipulate, to engineer our 779 00:50:38,239 --> 00:50:42,560 Speaker 1: own bodies and brains and minds. And the danger is 780 00:50:42,760 --> 00:50:45,359 Speaker 1: that because we don't really understand the mind, we will 781 00:50:45,440 --> 00:50:50,560 Speaker 1: you misuse these powers. Uh In the world outside, we've 782 00:50:50,680 --> 00:50:53,600 Speaker 1: used our immense powers in such a way that now 783 00:50:53,640 --> 00:50:57,800 Speaker 1: we're facing an ecological collapse because we will. We knew 784 00:50:57,880 --> 00:51:01,680 Speaker 1: how to control the forests and reavers, we didn't understand 785 00:51:01,719 --> 00:51:04,640 Speaker 1: what this was doing to the ecosystem. The same thing 786 00:51:04,719 --> 00:51:09,000 Speaker 1: may happen to the world inside us. We'll start manipulating 787 00:51:09,080 --> 00:51:13,000 Speaker 1: our bodies and brains with very little understanding of what 788 00:51:13,080 --> 00:51:17,960 Speaker 1: this is doing to our internal ecosystem, and the result 789 00:51:18,360 --> 00:51:23,399 Speaker 1: might be a mental collapse. That's fascinating. Thank you, you've 790 00:51:23,400 --> 00:51:26,280 Speaker 1: all we have been speaking to you. Val Noah Harari, 791 00:51:26,600 --> 00:51:29,920 Speaker 1: author of the New York Times best selling book Sapiens 792 00:51:29,960 --> 00:51:33,280 Speaker 1: and the new book Homodaeus, A Brief History of Tomorrow. 793 00:51:33,800 --> 00:51:36,440 Speaker 1: If you enjoy this conversation, be sure and look up 794 00:51:36,440 --> 00:51:38,399 Speaker 1: an intro down an inch, and you could check out 795 00:51:38,840 --> 00:51:42,000 Speaker 1: any of the other hundred and forties such conversations we've 796 00:51:42,000 --> 00:51:45,920 Speaker 1: had on Apple iTunes. I would be remiss if I 797 00:51:45,920 --> 00:51:50,400 Speaker 1: did not thank my recording engineer, Medina Parwana, my booker 798 00:51:50,520 --> 00:51:53,520 Speaker 1: Taylor Rigs, and my head of research, Michael bat Nick. 799 00:51:54,040 --> 00:51:59,359 Speaker 1: We love your comments, feedback and suggestions right to us 800 00:51:59,600 --> 00:52:05,280 Speaker 1: at m IB podcast at Bloomberg dot net. I'm Barry Retults. 801 00:52:05,440 --> 00:52:09,320 Speaker 1: You've been listening to Masters in Business on Bloomberg Radio. 802 00:52:10,520 --> 00:52:13,400 Speaker 1: Masters in Business is brought to you by proper Cloth, 803 00:52:13,880 --> 00:52:18,320 Speaker 1: the leader in men's custom shirts, with proprietary smart sized 804 00:52:18,360 --> 00:52:22,680 Speaker 1: technology and top rated customer service. Ordering a custom shirt 805 00:52:22,800 --> 00:52:26,560 Speaker 1: has never been easier. 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