1 00:00:03,320 --> 00:00:06,880 Speaker 1: Hello Sunshine, Hey bright Side besties Today on the show. 2 00:00:06,960 --> 00:00:10,200 Speaker 1: If you've ever dreamed of starting your own business, this 3 00:00:10,440 --> 00:00:13,920 Speaker 1: is the episode for you. We are joined by fashion icons, 4 00:00:14,160 --> 00:00:17,520 Speaker 1: entrepreneurs and co hosts of the Hello Sunshine reality show 5 00:00:17,960 --> 00:00:21,360 Speaker 1: Side Hustlers. We have Emma Greed and Ashley Graham with 6 00:00:21,440 --> 00:00:25,080 Speaker 1: us today. It's Thursday, August fifteenth. I'm Simone Boyce. 7 00:00:25,400 --> 00:00:28,080 Speaker 2: I'm Danielle Robe and this is the bright Side from 8 00:00:28,160 --> 00:00:31,520 Speaker 2: Hello Sunshine, a daily show where we come together to 9 00:00:31,640 --> 00:00:38,519 Speaker 2: share women's stories, to laugh, learn and brighten your day. Simone, 10 00:00:38,520 --> 00:00:42,440 Speaker 2: we're talking small business and business in general today, Yes 11 00:00:42,479 --> 00:00:44,960 Speaker 2: we are. And I feel like this show has a 12 00:00:44,960 --> 00:00:48,840 Speaker 2: special place in both of our hearts because we've both 13 00:00:48,960 --> 00:00:51,960 Speaker 2: taken leaps to go out on our own in the 14 00:00:52,040 --> 00:00:55,480 Speaker 2: last few years. Amen, I became a small business owner 15 00:00:55,480 --> 00:00:58,520 Speaker 2: for the very first time in twenty twenty two. I 16 00:00:58,640 --> 00:01:01,560 Speaker 2: never thought that would be a hat that I wore. 17 00:01:01,720 --> 00:01:04,399 Speaker 2: I always thought of myself as a reporter, a host, 18 00:01:04,440 --> 00:01:08,160 Speaker 2: a journalist, and I had an idea on my heart 19 00:01:08,160 --> 00:01:09,679 Speaker 2: and I had to get it out into the world. 20 00:01:10,040 --> 00:01:13,040 Speaker 2: And it was a deck of cards for conversation because 21 00:01:13,480 --> 00:01:17,720 Speaker 2: I think oftentimes we forget to ask the people closest 22 00:01:17,720 --> 00:01:21,039 Speaker 2: to us big questions, We ask little ones like how 23 00:01:21,120 --> 00:01:23,800 Speaker 2: is your day or how was school? And we're not 24 00:01:23,880 --> 00:01:27,760 Speaker 2: actually getting the most out of somebody else's presence or 25 00:01:27,760 --> 00:01:32,080 Speaker 2: their depth. And so I put together a list of 26 00:01:32,640 --> 00:01:36,800 Speaker 2: probably a thousand questions and whittled it down to fifty 27 00:01:36,840 --> 00:01:39,720 Speaker 2: two of them. Some are light and fun, like do 28 00:01:39,840 --> 00:01:43,360 Speaker 2: plants thrive or die in your care? And then which 29 00:01:43,400 --> 00:01:46,560 Speaker 2: personality trait has gotten you in the most trouble? And 30 00:01:46,600 --> 00:01:50,960 Speaker 2: then some are more thoughtful and reflective, like what's an 31 00:01:50,960 --> 00:01:53,880 Speaker 2: experience that shaped who you are that very few people 32 00:01:54,000 --> 00:01:57,080 Speaker 2: know about? And there were card games out on the market, 33 00:01:57,120 --> 00:02:00,000 Speaker 2: but I felt like nobody had been asking the quot 34 00:02:00,040 --> 00:02:03,760 Speaker 2: questions to really get the most out of people and conversations. 35 00:02:03,840 --> 00:02:07,040 Speaker 2: So put it together, tested it with a ton of 36 00:02:07,080 --> 00:02:08,320 Speaker 2: different people. 37 00:02:08,360 --> 00:02:10,600 Speaker 3: I tested it on a bachelorette party with my. 38 00:02:10,680 --> 00:02:15,280 Speaker 2: Parents with friends, with Larry King at one point, because 39 00:02:15,480 --> 00:02:17,160 Speaker 2: in many ways it was an ode to him too. 40 00:02:17,200 --> 00:02:20,519 Speaker 2: I always called him the King of Questions. And then 41 00:02:20,600 --> 00:02:23,160 Speaker 2: started the manufacturing and design process. 42 00:02:24,000 --> 00:02:26,400 Speaker 1: So what was the first step that you took in 43 00:02:26,520 --> 00:02:31,080 Speaker 1: order to execute this idea? It was very difficult. 44 00:02:32,200 --> 00:02:35,400 Speaker 2: I found a graphic designer, I found a friend of 45 00:02:35,440 --> 00:02:40,040 Speaker 2: a friend who manufactured things in China, and for one 46 00:02:40,040 --> 00:02:44,080 Speaker 2: thousand dollars, we manufactured the card game. I wait six weeks, 47 00:02:44,160 --> 00:02:47,800 Speaker 2: I get it back. It's hideous, It's nothing that I wanted. 48 00:02:48,160 --> 00:02:50,840 Speaker 2: It didn't look the way I wanted. It was flimsy, 49 00:02:51,160 --> 00:02:55,040 Speaker 2: the material was awful, and I was so defeated. I 50 00:02:55,080 --> 00:02:58,200 Speaker 2: thought like, is this how things get made? Because this 51 00:02:58,280 --> 00:02:59,480 Speaker 2: is this is garbage. 52 00:03:00,040 --> 00:03:02,160 Speaker 1: Initial investment of one thousand dollars that was like a 53 00:03:02,200 --> 00:03:04,400 Speaker 1: waste because you weren't happy with what you got back. 54 00:03:04,280 --> 00:03:05,680 Speaker 3: Right, totally gone. 55 00:03:05,919 --> 00:03:08,679 Speaker 2: So then I went back to the drawing board and 56 00:03:09,440 --> 00:03:12,839 Speaker 2: I started looking at other card games that I liked, 57 00:03:13,480 --> 00:03:18,640 Speaker 2: and I tried to hunt down their manufacturers. I figured 58 00:03:18,680 --> 00:03:22,079 Speaker 2: the manufacturer could try and connect me with a graphic 59 00:03:22,120 --> 00:03:26,600 Speaker 2: designer that I liked. So I find a manufacturer in 60 00:03:26,720 --> 00:03:29,480 Speaker 2: New York, which I loved because I really wanted the 61 00:03:29,480 --> 00:03:30,840 Speaker 2: product to be made in America. 62 00:03:30,880 --> 00:03:31,800 Speaker 3: That was important to me. 63 00:03:32,400 --> 00:03:36,160 Speaker 2: And I ordered two hundred card games and a friend 64 00:03:36,160 --> 00:03:39,240 Speaker 2: of mine said, you better order a thousand, and I 65 00:03:39,360 --> 00:03:43,280 Speaker 2: was terrified because each card game was really expensive. I 66 00:03:43,360 --> 00:03:46,040 Speaker 2: initially put sixteen thousand dollars into it, which was a 67 00:03:46,040 --> 00:03:49,400 Speaker 2: lot for me at the time, and that was you know, 68 00:03:49,640 --> 00:03:52,320 Speaker 2: design and creative and manufacturing, and I was like, I 69 00:03:52,360 --> 00:03:55,320 Speaker 2: can only afford to do two hundred of them. What 70 00:03:55,360 --> 00:04:00,560 Speaker 2: if nobody buys them? So I created an ad launched 71 00:04:01,040 --> 00:04:05,880 Speaker 2: and it was so interesting. The first people that bought 72 00:04:06,040 --> 00:04:10,840 Speaker 2: the game were not my mom, not my friends, not 73 00:04:11,000 --> 00:04:13,920 Speaker 2: anybody that I was very close with. The first people 74 00:04:14,080 --> 00:04:16,360 Speaker 2: that bought the game because I'm on Shopify so you 75 00:04:16,400 --> 00:04:21,440 Speaker 2: can see all the orders come through female entrepreneurs because 76 00:04:21,480 --> 00:04:25,240 Speaker 2: they knew how hard it was at every turn to 77 00:04:25,320 --> 00:04:27,840 Speaker 2: make something even as small as a card game. There 78 00:04:27,839 --> 00:04:31,240 Speaker 2: were so many roadblocks, and they were there to support me. 79 00:04:32,080 --> 00:04:33,880 Speaker 1: I told you this the first time we met, Danielle. 80 00:04:33,920 --> 00:04:36,200 Speaker 1: I think what you've built with your brand pretty Smart 81 00:04:36,279 --> 00:04:38,840 Speaker 1: is so impressive. And the fact that you did it 82 00:04:38,880 --> 00:04:44,320 Speaker 1: without a mentor without any previous experience that is huge. 83 00:04:44,600 --> 00:04:47,200 Speaker 1: It's huge, and I think this. I think some of 84 00:04:47,240 --> 00:04:50,599 Speaker 1: the mistakes that you're talking about, or the lack of 85 00:04:50,680 --> 00:04:53,080 Speaker 1: knowledge in certain areas, these are some of the things 86 00:04:53,080 --> 00:04:56,520 Speaker 1: that keep us out of business, and sometimes we just 87 00:04:56,600 --> 00:04:59,880 Speaker 1: need a resource, a friend who's walked through it before, 88 00:05:00,000 --> 00:05:01,200 Speaker 1: who can give us some guidance. 89 00:05:01,880 --> 00:05:03,880 Speaker 2: First of all, thank you Simone, that means a lot 90 00:05:03,880 --> 00:05:06,320 Speaker 2: coming from you. And second of all, you're so right. 91 00:05:06,800 --> 00:05:09,640 Speaker 2: We do and I think you know to your point, 92 00:05:09,640 --> 00:05:10,440 Speaker 2: it's a mindset. 93 00:05:10,720 --> 00:05:12,160 Speaker 4: It absolutely is a mindset. 94 00:05:12,279 --> 00:05:16,320 Speaker 1: I also quit a dream job and went out on 95 00:05:16,400 --> 00:05:18,520 Speaker 1: my own a few years ago started my own company. 96 00:05:18,600 --> 00:05:20,080 Speaker 1: One of the reasons why I did it is because 97 00:05:20,080 --> 00:05:21,840 Speaker 1: of a conversation that I had with my best friend 98 00:05:21,920 --> 00:05:25,000 Speaker 1: years ago. I was stuck in a job that I 99 00:05:25,040 --> 00:05:28,640 Speaker 1: was just not happy with and she said, Simone, you're 100 00:05:28,680 --> 00:05:33,479 Speaker 1: stuck in an employee mindset. And she was someone who 101 00:05:34,680 --> 00:05:37,760 Speaker 1: was self employed, and I just loved the freedom and 102 00:05:37,800 --> 00:05:40,080 Speaker 1: flexibility that she had and something about the way that 103 00:05:40,080 --> 00:05:43,720 Speaker 1: she phrased that like an employee mindset meaning you are 104 00:05:43,800 --> 00:05:46,080 Speaker 1: trapped in this idea that I have to work for 105 00:05:46,120 --> 00:05:49,120 Speaker 1: someone else, that I have to execute their mission and 106 00:05:49,200 --> 00:05:53,600 Speaker 1: vision as opposed to creating and living out my own. 107 00:05:54,240 --> 00:05:57,680 Speaker 1: And that mindset shift was a huge reframe for me. 108 00:05:57,800 --> 00:05:59,920 Speaker 1: That's been hugely beneficial. 109 00:06:00,120 --> 00:06:03,280 Speaker 2: In switching your mindset and going out on your own. 110 00:06:03,320 --> 00:06:06,599 Speaker 2: How do you feel, I feel liberated. I feel so 111 00:06:06,720 --> 00:06:07,360 Speaker 2: much happier. 112 00:06:07,920 --> 00:06:10,480 Speaker 1: I for me at this stage of my life when 113 00:06:10,520 --> 00:06:13,600 Speaker 1: I have two little boys, they are my priority and 114 00:06:14,400 --> 00:06:17,359 Speaker 1: being able to have the autonomy and the agency to 115 00:06:17,480 --> 00:06:19,960 Speaker 1: decide that, Yeah, I'm going to go pick up my 116 00:06:20,040 --> 00:06:23,840 Speaker 1: kids from school every single day if I can, or 117 00:06:24,360 --> 00:06:27,080 Speaker 1: I'm gonna I'm gonna take a summer Friday, you know, 118 00:06:27,200 --> 00:06:30,719 Speaker 1: and I'm gonna enjoy AfterAll sports with my husband. 119 00:06:31,080 --> 00:06:33,120 Speaker 4: Just being able to live life. 120 00:06:33,600 --> 00:06:36,040 Speaker 3: Yeah, now it sounds like you have your life back. 121 00:06:36,440 --> 00:06:38,360 Speaker 4: I have my life back and I love it. I 122 00:06:38,400 --> 00:06:39,159 Speaker 4: love my life. 123 00:06:39,279 --> 00:06:40,240 Speaker 3: Well, we're not alone. 124 00:06:40,279 --> 00:06:43,400 Speaker 2: There's been a lot of momentum with women own business 125 00:06:43,560 --> 00:06:44,840 Speaker 2: in the last few years. 126 00:06:45,200 --> 00:06:47,880 Speaker 1: It's so true, and we actually saw tremendous growth for 127 00:06:47,960 --> 00:06:51,280 Speaker 1: female entrepreneurs when you least expect it. During the pandemic. 128 00:06:51,640 --> 00:06:55,520 Speaker 1: That's when women owned businesses contributed nearly two million jobs 129 00:06:55,560 --> 00:06:58,400 Speaker 1: and almost five hundred and eighty billion dollars in revenue 130 00:06:58,400 --> 00:07:01,000 Speaker 1: to the economy. So, if you've been sitting on a 131 00:07:01,040 --> 00:07:04,240 Speaker 1: million dollar or even billion dollar idea, our guests today 132 00:07:04,320 --> 00:07:07,119 Speaker 1: are exactly who you need to hear from. Emma Greed 133 00:07:07,240 --> 00:07:11,440 Speaker 1: and Ashley Graham are champions of female entrepreneurs and mentors 134 00:07:11,440 --> 00:07:15,000 Speaker 1: for female business owners in their show side Hustlers. Here's 135 00:07:15,000 --> 00:07:17,200 Speaker 1: a little bit about them. So Emma Greed started her 136 00:07:17,240 --> 00:07:20,200 Speaker 1: first business at the age of twenty four. She's now 137 00:07:20,240 --> 00:07:22,920 Speaker 1: the CEO and co founder of the denim company Good 138 00:07:22,920 --> 00:07:26,440 Speaker 1: American with Chloe Kardashian and a founding partner of Skims 139 00:07:26,520 --> 00:07:29,080 Speaker 1: with Kim Kardashian, so you know she knows a thing 140 00:07:29,200 --> 00:07:32,640 Speaker 1: or two about running multimillion dollar businesses. Ashley Graham is 141 00:07:32,640 --> 00:07:36,640 Speaker 1: a world renowned model, body positivity advocate, truly one of 142 00:07:36,640 --> 00:07:40,960 Speaker 1: the pioneers of that narrative, and she's also an entrepreneur herself. 143 00:07:41,280 --> 00:07:44,160 Speaker 2: Together, Emma and Ashley are the co hosts of Side Hustlers, 144 00:07:44,440 --> 00:07:47,360 Speaker 2: a Hello Sunshine docu series where they invest their own 145 00:07:47,400 --> 00:07:51,320 Speaker 2: money in women's business ideas. They also offer guidance and 146 00:07:51,400 --> 00:07:55,600 Speaker 2: mentorship to help shape successful ventures. We got a sneak 147 00:07:55,640 --> 00:07:58,600 Speaker 2: peek of the new season and I even pre ordered 148 00:07:58,680 --> 00:07:59,600 Speaker 2: one of the products. 149 00:08:00,040 --> 00:08:02,240 Speaker 1: So after the break, we're talking all this and more 150 00:08:02,320 --> 00:08:12,720 Speaker 1: with Emma Greed and Ashley Graham. Stay with us. 151 00:08:15,560 --> 00:08:18,000 Speaker 4: Emma and Ashley, Welcome to the bright Side. 152 00:08:18,440 --> 00:08:20,680 Speaker 5: Thanks for having us, Thank you for having us. 153 00:08:21,000 --> 00:08:23,200 Speaker 2: We're lucky to be part of the Hello Sunshine family. 154 00:08:23,240 --> 00:08:25,160 Speaker 2: So we got a little bit of a sneak peek 155 00:08:25,480 --> 00:08:27,720 Speaker 2: of season two of Side Hustlers. 156 00:08:28,160 --> 00:08:30,800 Speaker 3: I binged it. It was so fun to watch. 157 00:08:30,560 --> 00:08:35,800 Speaker 2: Congratulations on a second season, whether it's be so happy 158 00:08:36,280 --> 00:08:37,000 Speaker 2: you two are. 159 00:08:36,880 --> 00:08:38,360 Speaker 3: So fun to watch on the show. 160 00:08:38,520 --> 00:08:40,840 Speaker 2: I like the entrepreneurs, but I'm honestly tuning in for you, 161 00:08:40,920 --> 00:08:41,840 Speaker 2: if I'm being honest. 162 00:08:42,760 --> 00:08:47,400 Speaker 6: All right, fine, fine, fun together. We actually had a 163 00:08:47,400 --> 00:08:48,440 Speaker 6: lot of fun filming it. 164 00:08:48,800 --> 00:08:50,320 Speaker 3: Did you know each other before this? 165 00:08:51,040 --> 00:08:51,400 Speaker 4: Yes? 166 00:08:51,720 --> 00:08:52,400 Speaker 5: Yes I did. 167 00:08:52,640 --> 00:08:56,080 Speaker 7: I like we now have blossomed into like friends. We 168 00:08:56,160 --> 00:08:59,160 Speaker 7: knew each other like more as colleagues before we first 169 00:08:59,400 --> 00:09:00,960 Speaker 7: knew each other, yes, exactly. 170 00:09:01,040 --> 00:09:01,160 Speaker 2: Yea. 171 00:09:01,480 --> 00:09:03,680 Speaker 6: So let me tell you my Ashley Graham story. So 172 00:09:03,720 --> 00:09:07,959 Speaker 6: when I first started Good American, Ashley was like the girl, right, 173 00:09:08,000 --> 00:09:10,719 Speaker 6: she was like the model, the one you want need 174 00:09:10,800 --> 00:09:12,680 Speaker 6: just to say. It's a startup, so I can't afford 175 00:09:12,679 --> 00:09:15,280 Speaker 6: Ashley Graham, but she was in my vision boards, like 176 00:09:15,360 --> 00:09:17,360 Speaker 6: I was like, one day I'll be best friends with 177 00:09:17,360 --> 00:09:19,400 Speaker 6: this girl. And then I think we'd see each other 178 00:09:19,559 --> 00:09:21,000 Speaker 6: like a bit of Paris Fashion Week, a bit in 179 00:09:21,040 --> 00:09:25,160 Speaker 6: New York Fashion Week, and I had suggested to Ashley 180 00:09:25,200 --> 00:09:27,240 Speaker 6: that perhaps there was one day we could work together 181 00:09:27,559 --> 00:09:30,280 Speaker 6: for Good American. We ended up doing a little project 182 00:09:30,320 --> 00:09:34,200 Speaker 6: together around our open casting, and then this show came 183 00:09:34,280 --> 00:09:35,080 Speaker 6: up and I was like. 184 00:09:35,080 --> 00:09:38,480 Speaker 8: Oh my god, Ashley Graham, I'm gonna call it and 185 00:09:38,880 --> 00:09:41,800 Speaker 8: literally I have Emma to think for being on the show, 186 00:09:41,880 --> 00:09:45,040 Speaker 8: because she's the one who apparently pushed for me to 187 00:09:45,080 --> 00:09:48,080 Speaker 8: be her sidekick, and I said yes Immediately, I was like, 188 00:09:48,160 --> 00:09:49,920 Speaker 8: I don't even know what the show is really about, 189 00:09:49,960 --> 00:09:51,560 Speaker 8: but if it's agreed. 190 00:09:51,480 --> 00:09:53,400 Speaker 7: She went, I'm agreed, I want to do it and 191 00:09:53,520 --> 00:09:55,480 Speaker 7: literally showed up on SAT and I was like, so. 192 00:09:55,400 --> 00:09:55,960 Speaker 9: What are we doing? 193 00:09:58,200 --> 00:09:58,640 Speaker 1: True? 194 00:09:58,679 --> 00:10:01,880 Speaker 2: I love that up the sidekick though, Ashley, you two 195 00:10:01,920 --> 00:10:03,920 Speaker 2: are very much partners in this show. 196 00:10:04,200 --> 00:10:06,480 Speaker 9: No, what's going nobody's sidekicks? 197 00:10:06,679 --> 00:10:07,040 Speaker 1: Yeah? 198 00:10:07,559 --> 00:10:08,000 Speaker 2: Say one? 199 00:10:08,120 --> 00:10:09,720 Speaker 9: She said, So I think you should be like this. 200 00:10:11,600 --> 00:10:13,199 Speaker 5: I mean, we weren't producing it together. 201 00:10:13,320 --> 00:10:15,079 Speaker 9: Emmam right. 202 00:10:15,800 --> 00:10:18,960 Speaker 1: So, Ashley, you were a fangirl of Emma before the 203 00:10:19,040 --> 00:10:21,240 Speaker 1: show came about. What was your awareness of her? 204 00:10:21,760 --> 00:10:24,439 Speaker 5: I say that anything Emma touches turns to gold. 205 00:10:24,720 --> 00:10:26,560 Speaker 7: So I want to be a part of the gold 206 00:10:26,600 --> 00:10:28,400 Speaker 7: empire that Emma is touching. 207 00:10:28,760 --> 00:10:31,160 Speaker 5: And if this is my entry, then like, so be it. 208 00:10:31,760 --> 00:10:32,000 Speaker 6: Well. 209 00:10:32,120 --> 00:10:35,040 Speaker 2: Part of what's fun besides your rapport is that you 210 00:10:35,080 --> 00:10:36,640 Speaker 2: two really are entrepreneurs. 211 00:10:36,679 --> 00:10:37,880 Speaker 3: You know what you're talking about. 212 00:10:38,040 --> 00:10:40,600 Speaker 2: So I want to dive into a statistic that I 213 00:10:40,679 --> 00:10:44,480 Speaker 2: heard haunts you. Women own businesses receive less than two 214 00:10:44,520 --> 00:10:48,480 Speaker 2: percent of total venture capitalist investments in any given year. 215 00:10:49,000 --> 00:10:51,680 Speaker 2: That's actually lower than what I had heard. Two percent 216 00:10:51,800 --> 00:10:56,320 Speaker 2: is nearly nothing. When you're investing in a business, is 217 00:10:56,360 --> 00:10:58,160 Speaker 2: it a feeling or is it data driven? 218 00:10:58,960 --> 00:11:01,719 Speaker 7: That's an interesting question because I think in my twenties 219 00:11:02,400 --> 00:11:04,560 Speaker 7: a lot of it was more feeling than it was 220 00:11:04,679 --> 00:11:07,240 Speaker 7: data because I was like new to investing and I 221 00:11:07,920 --> 00:11:09,880 Speaker 7: just was like excited to be a part of this 222 00:11:09,920 --> 00:11:12,839 Speaker 7: whole like investing world. And then as I've gotten into 223 00:11:12,840 --> 00:11:15,920 Speaker 7: my thirties and I started like seeing like successes and fails, 224 00:11:16,360 --> 00:11:19,000 Speaker 7: I realized this has to be data driven, and it 225 00:11:19,040 --> 00:11:19,720 Speaker 7: also has. 226 00:11:19,600 --> 00:11:21,080 Speaker 5: To come from the gut. 227 00:11:21,280 --> 00:11:24,400 Speaker 7: The two have to kind of blend because you may 228 00:11:24,520 --> 00:11:26,440 Speaker 7: not be able to see the numbers right away when 229 00:11:26,480 --> 00:11:27,520 Speaker 7: you're investing in something. 230 00:11:27,600 --> 00:11:29,440 Speaker 5: It may be something that takes years. 231 00:11:29,960 --> 00:11:31,760 Speaker 7: But if you know in your gut that this is 232 00:11:31,800 --> 00:11:33,840 Speaker 7: something that's going to be successful, then you should invest 233 00:11:33,840 --> 00:11:35,679 Speaker 7: in it, even if they haven't made a dollar or 234 00:11:35,920 --> 00:11:38,120 Speaker 7: they don't even have the projections for it. 235 00:11:38,440 --> 00:11:41,400 Speaker 6: Right for me, first of all, let's just rewind to 236 00:11:41,480 --> 00:11:44,120 Speaker 6: the stack again, because I think that there's one thing 237 00:11:44,120 --> 00:11:46,520 Speaker 6: when you're talking about women, is another thing when you 238 00:11:46,559 --> 00:11:49,840 Speaker 6: start to talk about black women or minority founders, the 239 00:11:49,920 --> 00:11:52,839 Speaker 6: stats get even more shocking, like would make you cry 240 00:11:52,880 --> 00:11:56,640 Speaker 6: type shocking. And so, as somebody that's done pretty well, 241 00:11:56,800 --> 00:12:00,600 Speaker 6: it's not just about my need or want to be investor. 242 00:12:00,880 --> 00:12:05,040 Speaker 6: This is an absolute must. It's a requirement of anybody 243 00:12:05,040 --> 00:12:07,280 Speaker 6: that's done pretty well. You've got to put your money 244 00:12:07,320 --> 00:12:09,720 Speaker 6: where your mouth is and get behind the people that 245 00:12:09,800 --> 00:12:11,679 Speaker 6: need it most. And as a woman, and especially as 246 00:12:11,679 --> 00:12:14,520 Speaker 6: a Black woman, you're in a pretty unique position because 247 00:12:14,559 --> 00:12:17,960 Speaker 6: you understand the needs of that community more than perhaps 248 00:12:18,240 --> 00:12:20,800 Speaker 6: you know, like a white guy would. But to answer 249 00:12:20,800 --> 00:12:23,600 Speaker 6: your question, I think I'm super founder focused at this point. 250 00:12:23,640 --> 00:12:27,000 Speaker 6: I've seen amazing businesses with banging numbers. 251 00:12:26,679 --> 00:12:27,920 Speaker 9: Out the gate go down. 252 00:12:28,080 --> 00:12:30,760 Speaker 6: I've seen businesses where it was just something that I 253 00:12:30,920 --> 00:12:33,920 Speaker 6: felt like because I might use the product not work out. 254 00:12:34,200 --> 00:12:37,400 Speaker 6: And so right now I'm really focused on the founders 255 00:12:37,400 --> 00:12:39,880 Speaker 6: that I believe in. Because whether or not you have 256 00:12:40,000 --> 00:12:43,839 Speaker 6: experience really doesn't say anything about whether or not you'll 257 00:12:43,880 --> 00:12:47,199 Speaker 6: be successful in business. If you have passion, perseverance, I 258 00:12:47,200 --> 00:12:50,000 Speaker 6: if you have great if you want to make something work, 259 00:12:50,040 --> 00:12:52,160 Speaker 6: and you see a gap in the market, Like I've 260 00:12:52,200 --> 00:12:55,720 Speaker 6: seen founders do incredible things with very little means, and 261 00:12:55,800 --> 00:12:58,720 Speaker 6: so I'm really focused on the individual, on what I 262 00:12:58,760 --> 00:13:02,080 Speaker 6: think about them and their ability to take something from 263 00:13:02,120 --> 00:13:04,280 Speaker 6: like an idea in their head and bring it to fruition. 264 00:13:05,200 --> 00:13:08,240 Speaker 3: So here's something that haunted me actually from the show. 265 00:13:08,760 --> 00:13:11,600 Speaker 2: You two at the beginning are sort of doing these 266 00:13:11,600 --> 00:13:15,960 Speaker 2: initial meetings, and you're sitting down and the women come 267 00:13:16,040 --> 00:13:18,840 Speaker 2: through and talk about their businesses. It's not even a 268 00:13:18,840 --> 00:13:21,880 Speaker 2: pitch yet, it's just like an initial hello. And Emma, 269 00:13:21,960 --> 00:13:24,920 Speaker 2: you said you kind of whispered to Ashley like as 270 00:13:24,960 --> 00:13:27,520 Speaker 2: an aside, and you said, so many of these women 271 00:13:27,559 --> 00:13:30,360 Speaker 2: don't need our money, they need our mentorship. And I 272 00:13:30,480 --> 00:13:33,680 Speaker 2: got chills. Can you break that down for me? 273 00:13:34,360 --> 00:13:36,360 Speaker 6: You know, it's really funny because I have a bit 274 00:13:36,400 --> 00:13:40,199 Speaker 6: of a bee in my bonnet about mentorship as it is, right, 275 00:13:40,240 --> 00:13:42,760 Speaker 6: I never had a mentor, and I think that a 276 00:13:42,800 --> 00:13:45,720 Speaker 6: lot of people ask me about finding a mentor, and 277 00:13:45,760 --> 00:13:48,520 Speaker 6: it's a pretty difficult thing to do because the reality 278 00:13:48,760 --> 00:13:52,439 Speaker 6: is that mentalship usually comes out of like a pre 279 00:13:52,520 --> 00:13:56,400 Speaker 6: existing relationship. And so I really think that for women 280 00:13:56,440 --> 00:13:58,400 Speaker 6: in business. What you ought to be doing is not 281 00:13:58,520 --> 00:14:01,040 Speaker 6: trying your hardest to find out mentor. That's like trying 282 00:14:01,040 --> 00:14:01,600 Speaker 6: to find a man. 283 00:14:01,880 --> 00:14:02,440 Speaker 9: It's hard. 284 00:14:02,960 --> 00:14:05,199 Speaker 6: Like. What you need to do is ask the right 285 00:14:05,280 --> 00:14:07,880 Speaker 6: questions and find the right people to ask the right 286 00:14:07,960 --> 00:14:09,760 Speaker 6: questions for that one of the things that are going 287 00:14:09,800 --> 00:14:11,760 Speaker 6: to unlock your business. And where do I get those 288 00:14:11,840 --> 00:14:15,000 Speaker 6: questions asked? What I meant in that show was that 289 00:14:15,240 --> 00:14:17,880 Speaker 6: the women need guidance, They need their plans fed it, 290 00:14:17,960 --> 00:14:20,800 Speaker 6: they need strategy, and they need someone to bounce things 291 00:14:20,800 --> 00:14:23,120 Speaker 6: off of. Because again, and it was similar for me 292 00:14:23,160 --> 00:14:25,480 Speaker 6: in the start of my own business journey, I just 293 00:14:25,520 --> 00:14:28,280 Speaker 6: didn't know anyone that owned a business, so I had 294 00:14:28,320 --> 00:14:30,840 Speaker 6: no way of going right, Am I onto something? 295 00:14:30,960 --> 00:14:31,520 Speaker 9: Is this right? 296 00:14:31,600 --> 00:14:31,680 Speaker 7: Like? 297 00:14:31,720 --> 00:14:33,680 Speaker 6: Would you spend this on this? Or would you do 298 00:14:33,760 --> 00:14:36,360 Speaker 6: that first? And that's what those women needed. They needed 299 00:14:36,400 --> 00:14:39,040 Speaker 6: to be given confidence in the assumptions that they were 300 00:14:39,040 --> 00:14:41,400 Speaker 6: making so that they could just get on with it 301 00:14:41,440 --> 00:14:42,120 Speaker 6: and go do it. 302 00:14:42,440 --> 00:14:45,520 Speaker 1: Yeah, em when you mentioned that you didn't have a 303 00:14:45,560 --> 00:14:48,320 Speaker 1: mentor when you were coming up in the industry, do 304 00:14:48,400 --> 00:14:52,000 Speaker 1: you see yourselves in these entrepreneurs that you're mentoring, Ashley, 305 00:14:52,040 --> 00:14:53,720 Speaker 1: I want to hear from you too. Why do you 306 00:14:53,800 --> 00:14:55,280 Speaker 1: both love doing this. 307 00:14:56,200 --> 00:14:59,240 Speaker 6: One of the things that I obsess about is who 308 00:14:59,360 --> 00:15:02,280 Speaker 6: has the right to be in business, who gets the opportunity. 309 00:15:02,440 --> 00:15:04,920 Speaker 6: And I don't think I'm the smartest, the cleverest, the 310 00:15:05,000 --> 00:15:08,040 Speaker 6: one with the best idea, Like a few magical things 311 00:15:08,080 --> 00:15:08,760 Speaker 6: happened and. 312 00:15:08,760 --> 00:15:09,600 Speaker 9: I made it work. 313 00:15:09,880 --> 00:15:12,880 Speaker 6: And so if you're obsessed about that idea, then you 314 00:15:13,000 --> 00:15:15,800 Speaker 6: play your part in doing what you can do to 315 00:15:15,800 --> 00:15:19,320 Speaker 6: give other people the opportunity. And sometimes it's money, sometimes 316 00:15:19,320 --> 00:15:22,680 Speaker 6: it's time, sometimes it's just advice. And so I really 317 00:15:22,720 --> 00:15:25,160 Speaker 6: honestly think that what I can do at this stage 318 00:15:25,160 --> 00:15:28,880 Speaker 6: of my career is introduce somebody to the person at 319 00:15:28,960 --> 00:15:31,960 Speaker 6: JP Morgan or Goldman Sachs that I'm dealing with, Introduce 320 00:15:32,000 --> 00:15:34,560 Speaker 6: somebody to a retailer. It's like, why would you not? 321 00:15:35,000 --> 00:15:39,280 Speaker 6: There's no scarcity mentality with me. I'm like more is more, 322 00:15:39,320 --> 00:15:41,280 Speaker 6: and the more women that we have in business, the 323 00:15:41,280 --> 00:15:43,520 Speaker 6: more women that we have in positions of power, the 324 00:15:43,600 --> 00:15:44,760 Speaker 6: better off this world. 325 00:15:44,840 --> 00:15:47,680 Speaker 9: And I'm talking like the world will literally. 326 00:15:47,320 --> 00:15:50,440 Speaker 7: Be I'm also like Emma, and I didn't have any 327 00:15:50,840 --> 00:15:54,880 Speaker 7: business mentors, even modeling mentors growing up, and I had 328 00:15:54,880 --> 00:15:58,000 Speaker 7: to literally figure it out myself and a lot of 329 00:15:58,040 --> 00:16:00,720 Speaker 7: it was speaking it till I made it, making decisions 330 00:16:00,840 --> 00:16:04,600 Speaker 7: on my own with just out of prayer and gut feeling. 331 00:16:05,040 --> 00:16:07,120 Speaker 7: And I think that something that Emma and I always 332 00:16:07,120 --> 00:16:10,640 Speaker 7: talk about is when you feel it, do it. And 333 00:16:10,720 --> 00:16:13,440 Speaker 7: I think a lot of people second guess themselves because 334 00:16:13,480 --> 00:16:16,400 Speaker 7: they're living in fear, or they're not confident enough, or 335 00:16:16,440 --> 00:16:18,640 Speaker 7: they think that they need somebody to give them validation 336 00:16:18,840 --> 00:16:22,240 Speaker 7: that is maybe somebody that they're striving to be like. 337 00:16:22,360 --> 00:16:26,080 Speaker 7: But if you keep that mindset, you can be successful. 338 00:16:26,440 --> 00:16:30,000 Speaker 1: Talk to me more about second guessing yourself. It's something 339 00:16:30,040 --> 00:16:33,400 Speaker 1: that is so innate, but I imagine it's also like a 340 00:16:33,520 --> 00:16:37,400 Speaker 1: muscle because you two you have to train yourselves as 341 00:16:37,400 --> 00:16:42,760 Speaker 1: investors to choose your choice, to make your decision work. 342 00:16:43,320 --> 00:16:46,240 Speaker 4: How do you train yourself to not second guess yourself? 343 00:16:46,640 --> 00:16:48,760 Speaker 6: That's such a lovely question, and I think one that 344 00:16:49,040 --> 00:16:51,200 Speaker 6: especially for women, is really prevalent. 345 00:16:51,320 --> 00:16:51,520 Speaker 8: Right. 346 00:16:52,120 --> 00:16:55,680 Speaker 6: I think, just like more generally in life, like forget business, like, 347 00:16:56,080 --> 00:16:59,240 Speaker 6: you are training yourself to be the person that you 348 00:16:59,280 --> 00:17:02,080 Speaker 6: want to be every single day. And so if you 349 00:17:02,160 --> 00:17:05,240 Speaker 6: want to be somebody that doesn't second guess themselves, you 350 00:17:05,320 --> 00:17:09,320 Speaker 6: have to practice. And if you're sitting around thinking that 351 00:17:09,480 --> 00:17:13,439 Speaker 6: somebody else always knows better you. Like, guys, everyone is 352 00:17:13,440 --> 00:17:15,240 Speaker 6: making it up as they go along. If there's one 353 00:17:15,280 --> 00:17:18,400 Speaker 6: thing that I've learned, it's like, no one knows more 354 00:17:18,440 --> 00:17:21,440 Speaker 6: than you do. Especially when you're in a disruptive business, 355 00:17:21,440 --> 00:17:23,280 Speaker 6: you're in a new space. It's like, we'll making it 356 00:17:23,359 --> 00:17:26,080 Speaker 6: up as we go along. So I don't kick myself 357 00:17:26,080 --> 00:17:29,080 Speaker 6: into thinking that I'm the greatest, but equally do I. 358 00:17:29,400 --> 00:17:31,960 Speaker 6: I never think like that person knows more than I do. 359 00:17:32,119 --> 00:17:33,480 Speaker 6: It's like, just get on with. 360 00:17:33,480 --> 00:17:34,679 Speaker 4: It, Emma. 361 00:17:34,920 --> 00:17:38,960 Speaker 1: It feels like you exploded onto the scene with Good American. 362 00:17:39,160 --> 00:17:41,719 Speaker 1: You're just everywhere, and it's so exciting to see all 363 00:17:41,760 --> 00:17:44,359 Speaker 1: the work that you're doing in the various verticals that 364 00:17:44,400 --> 00:17:45,159 Speaker 1: you've got going on. 365 00:17:45,680 --> 00:17:47,400 Speaker 4: But you were not this overnight success. 366 00:17:47,480 --> 00:17:50,399 Speaker 1: I mean, you had been working so hard and so long, 367 00:17:50,960 --> 00:17:58,240 Speaker 1: doing corporate partnerships, pairing brands with talent and inside the hustlers. 368 00:17:58,560 --> 00:18:01,720 Speaker 1: You're not just asking these entrepreneurs to take your investment. 369 00:18:01,800 --> 00:18:05,440 Speaker 1: You're asking them to accept an invitation which could change 370 00:18:05,480 --> 00:18:08,920 Speaker 1: their life. What was your life changing yes? What did 371 00:18:08,960 --> 00:18:11,320 Speaker 1: you say yes to that changed the course of your life? 372 00:18:11,400 --> 00:18:14,919 Speaker 6: You're absolutely right to say I am no overnight success. 373 00:18:14,960 --> 00:18:16,720 Speaker 6: I've had a job since I was twelve. I worked 374 00:18:16,720 --> 00:18:18,560 Speaker 6: a paper around, I worked in a daily I went 375 00:18:18,600 --> 00:18:21,240 Speaker 6: and worked in designer clothes shops. I assisted at the shows, 376 00:18:21,280 --> 00:18:24,280 Speaker 6: I worked in production. It's like I've done all the things, 377 00:18:24,600 --> 00:18:26,800 Speaker 6: and at some point I had to say to myself, well, 378 00:18:26,800 --> 00:18:29,119 Speaker 6: what do I really want and what am I trying 379 00:18:29,160 --> 00:18:31,439 Speaker 6: to get and for me at the time, and I 380 00:18:31,520 --> 00:18:34,480 Speaker 6: say it unashamedly. You know, I often get in trouble 381 00:18:34,520 --> 00:18:36,399 Speaker 6: because a lot of women say you talk about money 382 00:18:36,400 --> 00:18:36,800 Speaker 6: too much. 383 00:18:36,840 --> 00:18:37,760 Speaker 9: Well, I'm sorry. 384 00:18:37,840 --> 00:18:39,919 Speaker 6: I was poor and I was trying to make some 385 00:18:40,000 --> 00:18:42,800 Speaker 6: money and without saying it and putting it out there, 386 00:18:42,840 --> 00:18:44,439 Speaker 6: it's very unlikely to happen. 387 00:18:44,680 --> 00:18:48,120 Speaker 9: But it really was. I would say I had to say. 388 00:18:48,000 --> 00:18:50,840 Speaker 6: Yes to fear and put myself in a position where 389 00:18:51,280 --> 00:18:53,800 Speaker 6: I could fail. And so I would say that the 390 00:18:53,880 --> 00:18:58,200 Speaker 6: move from my agency ITB to actually starting Good American 391 00:18:58,480 --> 00:19:00,760 Speaker 6: was the best yes I ever said, But it wasn't 392 00:19:00,800 --> 00:19:05,440 Speaker 6: without making lots of mistakes and really getting heartbroken in 393 00:19:05,520 --> 00:19:06,800 Speaker 6: the process of it all. 394 00:19:07,480 --> 00:19:09,040 Speaker 4: Ashley, what was your life changing? 395 00:19:09,080 --> 00:19:16,199 Speaker 7: Yes, mine was getting over procrastination, the moment that I 396 00:19:16,240 --> 00:19:19,040 Speaker 7: said this is the thing that's going to hinder me, 397 00:19:19,280 --> 00:19:22,320 Speaker 7: and it's going to hinder my lifelong journey of being 398 00:19:22,320 --> 00:19:27,320 Speaker 7: a businesswoman is procrastination. My mind changed, my business changed, 399 00:19:27,560 --> 00:19:30,240 Speaker 7: the people around me changed, and it was something that 400 00:19:30,280 --> 00:19:32,600 Speaker 7: I'm forever grateful that I always go back to that moment. 401 00:19:33,200 --> 00:19:36,000 Speaker 2: So, speaking of fear, a fear of mine was that 402 00:19:36,119 --> 00:19:38,639 Speaker 2: I don't have kids yet, and I thought having kids 403 00:19:38,640 --> 00:19:41,440 Speaker 2: would mean that I had to put my career on hold. 404 00:19:42,000 --> 00:19:45,040 Speaker 2: And a mentor of mine said to me, no, no, no. 405 00:19:45,160 --> 00:19:47,840 Speaker 2: If you want something done, give it to a working mother. 406 00:19:47,920 --> 00:19:52,399 Speaker 2: There is nobody more efficient. You two are moms. We 407 00:19:52,440 --> 00:19:53,080 Speaker 2: have a lot of. 408 00:19:52,960 --> 00:19:54,280 Speaker 3: Moms that listen to the show. 409 00:19:54,400 --> 00:19:57,960 Speaker 2: For anybody who is a mother and has a business 410 00:19:58,080 --> 00:20:00,760 Speaker 2: or a project something on their hear art that they 411 00:20:00,800 --> 00:20:03,680 Speaker 2: want to get out into the world, but may feel 412 00:20:03,680 --> 00:20:06,200 Speaker 2: like they don't have the time or the business savvy 413 00:20:06,240 --> 00:20:07,400 Speaker 2: to follow that passion. 414 00:20:07,880 --> 00:20:08,520 Speaker 3: What do you say? 415 00:20:09,200 --> 00:20:12,119 Speaker 7: My first piece of advice would be to delegate your time, 416 00:20:13,080 --> 00:20:15,639 Speaker 7: because there is enough time in the day. It's just 417 00:20:15,680 --> 00:20:17,000 Speaker 7: a matter of when are you going to wake up 418 00:20:17,000 --> 00:20:18,360 Speaker 7: and when are you going to go to bed, and 419 00:20:19,119 --> 00:20:21,080 Speaker 7: when there is that time in the middle of the day, 420 00:20:21,080 --> 00:20:22,680 Speaker 7: are you going to be able to tune in right away, 421 00:20:22,720 --> 00:20:25,800 Speaker 7: And if not, how can you what's going to drive 422 00:20:25,960 --> 00:20:28,679 Speaker 7: you to start focusing on that thing, that tasking you 423 00:20:28,680 --> 00:20:31,280 Speaker 7: need to get done for the day, and being really 424 00:20:31,359 --> 00:20:35,680 Speaker 7: organized with what your musts are and what your goal 425 00:20:35,800 --> 00:20:39,000 Speaker 7: is and writing it down, putting it all over your office, 426 00:20:39,240 --> 00:20:42,520 Speaker 7: in your bedroom, in your bathroom, on your kitchen, on 427 00:20:42,560 --> 00:20:45,159 Speaker 7: your fridge, whatever you have to do to stay motivated. 428 00:20:45,680 --> 00:20:48,040 Speaker 6: I get asked this question a lot, and I never 429 00:20:48,160 --> 00:20:50,919 Speaker 6: ever want to belittle it, because I think that it 430 00:20:51,000 --> 00:20:54,160 Speaker 6: is one of the things, along with mum gil really 431 00:20:54,240 --> 00:20:58,600 Speaker 6: truly plagues women. And so my answer is like, really 432 00:20:58,640 --> 00:21:00,399 Speaker 6: pretty simple. I think that we've got to have a 433 00:21:00,480 --> 00:21:02,959 Speaker 6: level of honesty with one another about what it actually 434 00:21:03,000 --> 00:21:07,040 Speaker 6: takes to be a successful working mother. And so I 435 00:21:07,119 --> 00:21:09,680 Speaker 6: make a point of like figuring out, well, what's going. 436 00:21:09,640 --> 00:21:11,040 Speaker 9: To give, Like where are my boundaries? 437 00:21:11,119 --> 00:21:11,199 Speaker 7: Right? 438 00:21:11,280 --> 00:21:13,520 Speaker 6: If my kid is in a play, I'm not missing 439 00:21:13,560 --> 00:21:15,800 Speaker 6: the play that they've worked hard on. But by the 440 00:21:15,840 --> 00:21:18,000 Speaker 6: same token, if I need to be in New York 441 00:21:18,119 --> 00:21:21,159 Speaker 6: promoting my show that I've spent months working on and 442 00:21:21,200 --> 00:21:23,080 Speaker 6: I'm really really proud of, then I need to be 443 00:21:23,119 --> 00:21:24,879 Speaker 6: here and I can't do the school run this morning. 444 00:21:24,960 --> 00:21:27,840 Speaker 6: So it really is about being honest with yourself and 445 00:21:27,840 --> 00:21:30,840 Speaker 6: figuring out, like where am I willing to give something? 446 00:21:31,000 --> 00:21:33,560 Speaker 6: Where is something going to go? And then how do 447 00:21:33,640 --> 00:21:35,399 Speaker 6: I patch in for that. It's like I have a 448 00:21:35,480 --> 00:21:37,840 Speaker 6: lot of childcare, like a lot of child care, so 449 00:21:38,000 --> 00:21:40,600 Speaker 6: I don't do all the things, but I. 450 00:21:40,680 --> 00:21:42,480 Speaker 9: Choose like what's important to me. 451 00:21:43,160 --> 00:21:44,719 Speaker 6: Like, I just feel like we're in this time of 452 00:21:44,760 --> 00:21:46,959 Speaker 6: like such perfectionist energy. 453 00:21:47,119 --> 00:21:49,680 Speaker 9: It's like, oh, now I am not that, Like that 454 00:21:50,119 --> 00:21:50,679 Speaker 9: is just not me. 455 00:21:50,800 --> 00:21:53,000 Speaker 6: You're not going to open my cupboards and find everything 456 00:21:53,040 --> 00:21:56,359 Speaker 6: beautifully labeled. I've got other stuff to do. And so 457 00:21:56,440 --> 00:21:58,119 Speaker 6: I think that we just have to figure off like 458 00:21:58,200 --> 00:22:00,480 Speaker 6: where am I willing to let go? 459 00:22:00,720 --> 00:22:03,000 Speaker 5: I'm glad we're not in my cupboards? Oh my god. 460 00:22:03,359 --> 00:22:04,280 Speaker 9: But do you know what I mean? 461 00:22:04,440 --> 00:22:07,800 Speaker 6: We shouldn't we shouldn't all be sitting here saying to 462 00:22:07,920 --> 00:22:10,320 Speaker 6: each other like and having this kind of like perfection 463 00:22:10,480 --> 00:22:13,320 Speaker 6: is trade off because that's just not reality. What we 464 00:22:13,359 --> 00:22:15,600 Speaker 6: need to do is have honesty with each other and 465 00:22:15,720 --> 00:22:18,800 Speaker 6: talk about what gives. And So there are a lot 466 00:22:18,840 --> 00:22:21,119 Speaker 6: of things in my life that I would like to do. 467 00:22:21,200 --> 00:22:23,760 Speaker 6: I would probably like to see my friends more. I 468 00:22:23,800 --> 00:22:27,160 Speaker 6: would probably like to take my children to I'm from 469 00:22:27,200 --> 00:22:29,959 Speaker 6: school every day, but I don't that's not the reality 470 00:22:30,000 --> 00:22:30,720 Speaker 6: of my life. 471 00:22:31,119 --> 00:22:33,119 Speaker 1: I also think that we need to shift the narrative 472 00:22:33,160 --> 00:22:36,040 Speaker 1: around working motherhood and stop talking so much about the 473 00:22:36,080 --> 00:22:40,359 Speaker 1: inadequacies that motherhood may or may not provide in the 474 00:22:40,359 --> 00:22:42,640 Speaker 1: eyes of some in our society, and start talking about 475 00:22:42,640 --> 00:22:46,760 Speaker 1: the strengths, the transferable skills that we learn from motherhood 476 00:22:46,800 --> 00:22:50,679 Speaker 1: and parenting that can apply to business in the office. 477 00:22:50,680 --> 00:22:53,600 Speaker 1: I mean, I think about how efficient I've become since 478 00:22:53,640 --> 00:22:55,919 Speaker 1: becoming a mom, you know, in terms of like I 479 00:22:55,960 --> 00:22:59,160 Speaker 1: think about how I've become a better communicator, I've become 480 00:22:59,440 --> 00:23:01,919 Speaker 1: more into sun with other people's emotions, talking about like 481 00:23:01,960 --> 00:23:05,240 Speaker 1: relational equity. I just think let's talk about the strengths. 482 00:23:05,280 --> 00:23:06,520 Speaker 1: Let's talk about the skills well. 483 00:23:06,359 --> 00:23:08,400 Speaker 6: Also, and let's talk about what your kids get from 484 00:23:08,440 --> 00:23:11,560 Speaker 6: seeing you doing all of that. Because I sit here 485 00:23:11,560 --> 00:23:14,000 Speaker 6: and I think my kids see me go out to 486 00:23:14,119 --> 00:23:17,280 Speaker 6: work every day. There's a direct correlation between what we 487 00:23:17,440 --> 00:23:19,640 Speaker 6: have in our lives and the fact that Mummy goes 488 00:23:19,680 --> 00:23:22,080 Speaker 6: out to work. And I can't hide behind those things. 489 00:23:22,280 --> 00:23:25,440 Speaker 6: So I think it's really positive for kids to understand, 490 00:23:25,600 --> 00:23:28,320 Speaker 6: like the lights come on because of these reasons, right, 491 00:23:29,000 --> 00:23:31,399 Speaker 6: let's be really honest. And so I think that that 492 00:23:31,600 --> 00:23:34,479 Speaker 6: is a piece of it that's really really important. And 493 00:23:34,520 --> 00:23:36,600 Speaker 6: so I do also just kind of think we just 494 00:23:36,640 --> 00:23:39,640 Speaker 6: need to relax a little bit because parenting is just 495 00:23:39,680 --> 00:23:42,119 Speaker 6: like the idea of parenting has gone bananas. When I 496 00:23:42,119 --> 00:23:45,240 Speaker 6: watch these people making their pack lunches, I'm like, oh. 497 00:23:45,000 --> 00:23:45,520 Speaker 9: Stop it. 498 00:23:45,720 --> 00:23:48,280 Speaker 6: That sandwich does not need to be in that shape. 499 00:23:48,320 --> 00:23:52,159 Speaker 6: Like I'm doing sandwich ora garmi the thing, and I. 500 00:23:52,200 --> 00:23:53,640 Speaker 4: See those they get me. 501 00:23:53,640 --> 00:23:57,720 Speaker 2: So in sandwich or gami is a metaphor for so much. 502 00:23:59,000 --> 00:24:01,199 Speaker 1: This is such a great conversation, but we have to 503 00:24:01,200 --> 00:24:03,280 Speaker 1: take a quick break. We'll be right back with more 504 00:24:03,320 --> 00:24:06,480 Speaker 1: from the hosts of Side Hustlers, Emmagreed and Ashley Graham. 505 00:24:06,760 --> 00:24:16,359 Speaker 1: Stay with us, and we're back with Emmagreed and Ashley Graham. 506 00:24:16,800 --> 00:24:19,360 Speaker 2: So after watching the show, I was trying to think 507 00:24:19,400 --> 00:24:21,760 Speaker 2: about what makes you two so fun to watch, and 508 00:24:22,040 --> 00:24:26,399 Speaker 2: I brought it to one word. Okay, individually and as partners, 509 00:24:26,640 --> 00:24:31,040 Speaker 2: you two have so much grit. You are by any 510 00:24:31,160 --> 00:24:34,720 Speaker 2: means necessary people and as of by any means necessary person. 511 00:24:34,840 --> 00:24:39,119 Speaker 2: I respect it so much, Ashley, even with something as 512 00:24:39,160 --> 00:24:42,439 Speaker 2: small as launching your podcast, no one in your space 513 00:24:42,520 --> 00:24:44,800 Speaker 2: was launching a podcast and you said, yeah, I'm gonna 514 00:24:44,840 --> 00:24:47,879 Speaker 2: do it, and it was so successful. You've launched businesses 515 00:24:47,880 --> 00:24:49,880 Speaker 2: from being a model, which is so rare. 516 00:24:50,359 --> 00:24:50,760 Speaker 9: Emma. 517 00:24:51,240 --> 00:24:53,400 Speaker 2: You just mentioned how you were a poor kid from 518 00:24:53,400 --> 00:24:56,840 Speaker 2: England who dropped out of school and moved to America 519 00:24:56,840 --> 00:24:58,720 Speaker 2: and said, yeah, I'm gonna make millions of dollars and 520 00:24:58,720 --> 00:24:59,040 Speaker 2: I'm going. 521 00:24:59,040 --> 00:24:59,639 Speaker 3: To be the boss. 522 00:25:00,160 --> 00:25:01,960 Speaker 2: So if you could this is a tough question, but 523 00:25:02,000 --> 00:25:05,240 Speaker 2: if each of you could point to one part of 524 00:25:05,280 --> 00:25:10,119 Speaker 2: your childhood or one defining moment that turned you into 525 00:25:10,320 --> 00:25:11,440 Speaker 2: a boss. 526 00:25:12,040 --> 00:25:13,120 Speaker 3: What made you this way? 527 00:25:13,720 --> 00:25:17,080 Speaker 7: Oh, it's two things for me, okay, because I've done 528 00:25:17,160 --> 00:25:18,640 Speaker 7: enough therapy to figure this out. 529 00:25:21,440 --> 00:25:23,880 Speaker 3: If we love it involved queen, Yes. 530 00:25:23,800 --> 00:25:24,720 Speaker 5: Yes, here she is. 531 00:25:25,359 --> 00:25:27,560 Speaker 7: I'll start with the positive and I'll go with the negative. 532 00:25:27,640 --> 00:25:29,679 Speaker 7: So the positive one is that my mom grew up 533 00:25:29,680 --> 00:25:33,120 Speaker 7: on a farm and she instilled the hardest working ethics 534 00:25:33,119 --> 00:25:35,280 Speaker 7: in me and my sister. And she would take us 535 00:25:35,280 --> 00:25:37,520 Speaker 7: to the farm in the summer and we would haul pipe, 536 00:25:37,760 --> 00:25:40,159 Speaker 7: we would lay the pipe, we would move irrigation. 537 00:25:40,800 --> 00:25:43,440 Speaker 5: This is hard, This is not an easy job. 538 00:25:43,800 --> 00:25:47,000 Speaker 7: My uncles are they're still on working farms and it 539 00:25:47,119 --> 00:25:51,119 Speaker 7: is tough, and having that perseverance was very important. Also 540 00:25:51,280 --> 00:25:53,960 Speaker 7: having an incredibly this is the negative, but this is 541 00:25:54,000 --> 00:25:56,760 Speaker 7: good because it turned into a positive. Having an incredibly 542 00:25:57,040 --> 00:26:01,600 Speaker 7: negative father and having someone look at the dyslexia I 543 00:26:01,640 --> 00:26:04,240 Speaker 7: was diagnosed with and add in the same year in 544 00:26:04,320 --> 00:26:06,880 Speaker 7: fourth grade and look at it as the worst thing 545 00:26:06,880 --> 00:26:10,440 Speaker 7: that could have happened in my life, and him reminding 546 00:26:10,520 --> 00:26:13,840 Speaker 7: me daily how not smart I was, and how things 547 00:26:13,840 --> 00:26:16,840 Speaker 7: that I should have cared about more I didn't, and 548 00:26:16,880 --> 00:26:20,639 Speaker 7: how our relationship was very just terrible, that's the easiest 549 00:26:20,680 --> 00:26:24,199 Speaker 7: way to put it. But I thanked him, actually not 550 00:26:24,280 --> 00:26:25,959 Speaker 7: to his face, in a letter that I never sent him, 551 00:26:25,960 --> 00:26:29,399 Speaker 7: because that's therapy for being so hard on me, because 552 00:26:29,440 --> 00:26:32,960 Speaker 7: it gave me that ambition that I needed to go 553 00:26:33,040 --> 00:26:36,119 Speaker 7: out and prove him wrong. And I'm really thankful for 554 00:26:36,240 --> 00:26:38,560 Speaker 7: both sides of the spectrum, for my parents, because it 555 00:26:38,600 --> 00:26:40,639 Speaker 7: made me who I am today. And that grit that 556 00:26:40,680 --> 00:26:43,080 Speaker 7: you're talking about that comes from both of them, and 557 00:26:43,119 --> 00:26:45,800 Speaker 7: you can turn the good and the bad into something 558 00:26:46,359 --> 00:26:48,159 Speaker 7: very good for you. 559 00:26:48,160 --> 00:26:50,000 Speaker 9: You know, it's so interesting. 560 00:26:50,080 --> 00:26:53,159 Speaker 6: I think that I came out like leaning in okay, 561 00:26:53,480 --> 00:26:55,480 Speaker 6: like I'm predisposed to. 562 00:26:55,560 --> 00:26:57,680 Speaker 1: Like you know, wait, that's a bar right there. That's 563 00:26:57,680 --> 00:26:59,639 Speaker 1: a bar I came out leaning in you. 564 00:27:00,000 --> 00:27:02,359 Speaker 9: It's really the truth. I am that girl, you know. 565 00:27:02,440 --> 00:27:05,080 Speaker 6: But I do think that I come from a long 566 00:27:05,240 --> 00:27:10,359 Speaker 6: line of women that really really made so many sacrifices 567 00:27:10,480 --> 00:27:12,080 Speaker 6: and put everyone before them. 568 00:27:12,119 --> 00:27:12,280 Speaker 9: You know. 569 00:27:12,320 --> 00:27:14,600 Speaker 6: It's like a little bit I'm obsessed with Chris Rock 570 00:27:14,680 --> 00:27:17,120 Speaker 6: And there's this skit that Chris had like years ago 571 00:27:17,160 --> 00:27:18,760 Speaker 6: that like, dads always get the big. 572 00:27:18,600 --> 00:27:19,280 Speaker 9: Piece of chicken. 573 00:27:19,359 --> 00:27:22,080 Speaker 6: Yes, And I could never understand my mom, who was 574 00:27:22,119 --> 00:27:24,200 Speaker 6: a single mum, like any man who came around, she'd 575 00:27:24,200 --> 00:27:25,480 Speaker 6: be giving him the big piece of chicken. 576 00:27:25,520 --> 00:27:28,040 Speaker 9: I'd be like, we you cooked the chicken, we season 577 00:27:28,080 --> 00:27:30,080 Speaker 9: the chicken. What does he get the big piece of chicken? 578 00:27:30,359 --> 00:27:32,960 Speaker 6: And like in my head, I'm like, that's just the 579 00:27:33,000 --> 00:27:35,919 Speaker 6: opposite of how I am. I was like, I need 580 00:27:35,920 --> 00:27:38,240 Speaker 6: the big piece of chicken. And if I need to 581 00:27:38,280 --> 00:27:40,919 Speaker 6: go and get that and do it myself and give 582 00:27:40,960 --> 00:27:42,160 Speaker 6: it to myself, I'm going to do. 583 00:27:42,160 --> 00:27:43,720 Speaker 9: It, and I'm going to do it without apology. 584 00:27:43,800 --> 00:27:47,240 Speaker 6: And so I feel like my whole life is in 585 00:27:47,720 --> 00:27:50,800 Speaker 6: retrospect of like my nan and my mom and all 586 00:27:50,800 --> 00:27:53,200 Speaker 6: my mom's sisters and all these women that just put 587 00:27:53,280 --> 00:27:56,760 Speaker 6: everyone else first before themselves, and in my head, I 588 00:27:57,040 --> 00:28:01,160 Speaker 6: just think that I, from a very young age very 589 00:28:01,240 --> 00:28:03,840 Speaker 6: highly of myself and that I was just going to 590 00:28:04,080 --> 00:28:07,720 Speaker 6: do things that were important to me, and I was 591 00:28:07,760 --> 00:28:11,800 Speaker 6: going to place like my ambition and what I want 592 00:28:12,000 --> 00:28:14,240 Speaker 6: like way out ahead of it and kind of be 593 00:28:14,320 --> 00:28:17,159 Speaker 6: unapologetic for it. So I don't know if that answers 594 00:28:17,200 --> 00:28:19,640 Speaker 6: your question exactly, but I just feel like that has 595 00:28:19,720 --> 00:28:23,080 Speaker 6: been you know, that's been my idea of myself for 596 00:28:23,080 --> 00:28:23,960 Speaker 6: a very long time. 597 00:28:24,240 --> 00:28:27,280 Speaker 7: But I think also like a boss evolves, there's different 598 00:28:27,359 --> 00:28:29,600 Speaker 7: kind of bosses. As you're asking, like when did you 599 00:28:29,640 --> 00:28:33,480 Speaker 7: become one? Like that's a constant evolving title. 600 00:28:33,960 --> 00:28:37,800 Speaker 2: Well said, yeah, I agree, Yeah it is. I'm also 601 00:28:37,840 --> 00:28:39,480 Speaker 2: going to have the imagery of a big piece of 602 00:28:39,520 --> 00:28:40,040 Speaker 2: chicken for the. 603 00:28:40,080 --> 00:28:40,760 Speaker 3: Rest of the day. 604 00:28:40,840 --> 00:28:41,440 Speaker 9: I love that. 605 00:28:42,560 --> 00:28:43,480 Speaker 3: It's so true. 606 00:28:44,040 --> 00:28:45,200 Speaker 9: It's really true. 607 00:28:45,360 --> 00:28:47,480 Speaker 2: Glenn and Doyle will say, like, be a model, not 608 00:28:47,560 --> 00:28:49,520 Speaker 2: a martyr. There's so many different ways to say it, 609 00:28:49,560 --> 00:28:51,280 Speaker 2: but it's the big piece of chicken. 610 00:28:51,280 --> 00:28:52,400 Speaker 9: Said, big piece of chicken. 611 00:28:52,600 --> 00:28:56,200 Speaker 6: Yeah, I'm telling you this, and I always get the 612 00:28:56,240 --> 00:28:57,160 Speaker 6: big piece of chicken. 613 00:28:57,560 --> 00:29:00,600 Speaker 2: Thank you Ball for so much for the wisdom and 614 00:29:00,720 --> 00:29:04,480 Speaker 2: the laughter. I love that you are opening the door 615 00:29:04,720 --> 00:29:06,800 Speaker 2: and pulling people through behind you. 616 00:29:06,920 --> 00:29:08,800 Speaker 3: It's just inspiring. Thank you. 617 00:29:09,240 --> 00:29:11,000 Speaker 1: And what's really cool is that I think both of 618 00:29:11,040 --> 00:29:13,960 Speaker 1: you get to see the impact that you've had on society, 619 00:29:14,040 --> 00:29:17,000 Speaker 1: business and culture through this show, because, like Ashley, you're 620 00:29:17,040 --> 00:29:21,080 Speaker 1: getting pitched products that are incorporating the same inclusivity messaging 621 00:29:21,400 --> 00:29:24,600 Speaker 1: right that you've been such a staunch supporter of Emma 622 00:29:25,120 --> 00:29:28,000 Speaker 1: just being like a business mogul yourself. So many of 623 00:29:28,000 --> 00:29:30,640 Speaker 1: these entrepreneurs are inspired by you, and that's why they're there. 624 00:29:31,280 --> 00:29:33,800 Speaker 1: It must be a full circle experience to see it 625 00:29:33,840 --> 00:29:34,520 Speaker 1: all come together. 626 00:29:35,000 --> 00:29:37,600 Speaker 9: It definitely feels that, I will say for sure. 627 00:29:37,400 --> 00:29:39,040 Speaker 7: I feel like it feels so important that we have 628 00:29:39,080 --> 00:29:40,480 Speaker 7: to have season three and four happens. 629 00:29:40,560 --> 00:29:41,920 Speaker 5: Yes, Illo, this is. 630 00:29:41,840 --> 00:29:43,640 Speaker 9: A Moss speak you into existence. 631 00:29:43,760 --> 00:29:46,120 Speaker 3: Yes, thank you both so much. 632 00:29:46,480 --> 00:29:49,160 Speaker 9: Thank you, Thank you both. This is lovely. Thank you. 633 00:29:49,320 --> 00:29:55,120 Speaker 1: Sha Ashley Graham and Emma Greed are the hosts, executive producers, 634 00:29:55,160 --> 00:29:59,200 Speaker 1: and investors on Side Hustlers. Season two is streaming exclusively 635 00:29:59,240 --> 00:30:02,040 Speaker 1: on the Roku channel on August sixteenth. You can watch 636 00:30:02,040 --> 00:30:04,880 Speaker 1: it on Roku devices or TVs, and it's also easily 637 00:30:04,960 --> 00:30:08,640 Speaker 1: accessible online at the Roku channel. Dot Com iOS and 638 00:30:08,640 --> 00:30:13,240 Speaker 1: Android devices, Amazon firetvs, Samsung TVs, and Google TVs. 639 00:30:17,880 --> 00:30:20,560 Speaker 2: That's it for today's show. Listen and follow the bright 640 00:30:20,600 --> 00:30:23,920 Speaker 2: Side on the iHeartRadio app, Apple Podcasts, or wherever you 641 00:30:23,960 --> 00:30:24,920 Speaker 2: get your podcasts. 642 00:30:25,200 --> 00:30:26,120 Speaker 4: I'm Simone Boye. 643 00:30:26,120 --> 00:30:29,520 Speaker 1: You can find me at Simone Voice on Instagram and TikTok. 644 00:30:29,920 --> 00:30:32,680 Speaker 2: I'm Danielle Robe on Instagram and TikTok. 645 00:30:32,840 --> 00:30:33,960 Speaker 3: That's ro b A. 646 00:30:34,200 --> 00:30:43,160 Speaker 1: Y See you tomorrow, folks. Keep looking on the bright side.